Podcasts about authoritativeness

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In this special episode of Create Like the Greats, Ross Simmonds explores the monumental changes coming to search, marketing, and SEO in light of Google's latest announcement at I/O 2025: the launch of AI Mode. Ross delivers a deep dive on the implications of AI-driven, personalized search experiences, task automation, and the end of traditional SEO practices as we know them. Learn how marketers must rethink strategies around intent, trust, authority, and omnichannel presence to stay relevant in a radically transforming digital landscape. Key Takeaways and Insights: Google I/O 2025 & The Birth of AI Mode Google unveils AI Mode, revolutionizing user search experiences Built on Gemini 2.5 (successor to Bard), enabling conversational, multimodal responses The End of the Blue Links Era Traditional SEO (blue link style interface) is being replaced by rich AI responses Blue links are auto-clicked and content is synthesized into a single, AI-curated reply Marketers must transition to understanding content context and intent Rethinking Content Strategy Intent-based content creation is essential Importance of publishing across platforms (e.g., guest posts, syndication) Guest blogging and content distribution regain critical relevance Agentic Capabilities & Task Automation Introduction of “agentic booking” via Google's Project Marino Users can command Google to complete multi-step tasks like buying tickets or scheduling demos Implications for eCommerce, lead gen, and B2B automation New Business Models: Pay-for-Acquisition Shift from pay-per-click to pay-per-conversion Google may monetize via completed transactions, not ad clicks AI as Analyst: Data Visualization + Summarization AI Mode can generate graphs and compare data on command Removes need for internal teams to do common research or analysis tasks SEO Reimagined: Personalized Search Challenges Search results now depend heavily on user context Traditional SEO tools and ranking metrics may become obsolete Marketers may need to develop hyper-targeted, persona-driven strategies The Rise of Persona-Based Marketing Importance of thinking in micro-audience segments Use industry, geography, and function to craft ultra-specific campaigns Trust, Authority, and Authenticity Matter More Than Ever Google will reward Authoritativeness and Experience (Double E-E-A-T) Original research, author bios, backlinks, media mentions, and reviews are crucial Avoid faking expertise with AI-generated personas/content Where to Shift Budget and Strategy Invest in video content Grow presence on Reddit Emphasize content distribution and repurposing Ungate long-form content to enable AI indexing Resources & Tools:

This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert.Spotting the telltale signs of AI-generated content through pronunciation errors and unlinked contentHow social media platforms lack incentive to remove fake content while Google prioritizes trustworthinessUnderstanding Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) for ranking websitesPractical ways to improve your website's trustworthiness through testimonials, author pages, and external linksThe concerning ease and affordability of creating convincing AI voice contentWhy establishing genuine trust signals is becoming essential in the age of synthetic mediaIf you want to hear a fuller episode about how to improve your website's E-E-A-T signals, like our Instagram post linked below.https://www.instagram.com/p/DJ2dVEYAYBH/ ---Meredith's Husbandhttps://www.meredithshusband.com

In this episode, we're diving deep into what it really takes to dominate your local market online through smart SEO and strategic website structure. We break down the key differences between national and local SEO, and why a cookie-cutter approach won't cut it for your pest control business. You'll learn how to build powerful, optimized landing pages for every city and service you offer, the importance of clean site architecture, and how to leverage internal linking to help Google index your content more effectively. We also explore the power of video and blog content in building authority and trust, while feeding your site with fresh, relevant material that moves the SEO needle.Plus, we unpack Google's E-A-T concept—Expertise, Authoritativeness, and Trustworthiness—and why it matters for pest control companies dealing with home safety and public health. You'll get actionable tips on how to build credibility with Google and your customers, from showcasing local organizations on your site to earning backlinks from local sources and responding to reviews. Whether you're just starting to invest in SEO or you're ready to level up your strategy, this episode will give you the roadmap to turn your website into a local lead-generation machine.Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.Casey Lewiscasey@rhinopros.com(925) 464-8383Follow and subscribe at the following links:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠Leave us a review on Google:⁠⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

The digital landscape is shifting rapidly, but contrary to popular belief, SEO isn't disappearing in the age of AI—it's evolving. Jason breaks down exactly how to make your website discoverable across all platforms, whether through traditional Google searches, voice commands, or AI-powered tools.At the heart of modern searchability is the E-E-A-T principle: Expertise, Experience, Authoritativeness, and Trustworthiness. This framework helps you create content that not only attracts your ideal clients but also signals to search engines that you're a credible source in your specific location and field. With AI-generated content creating unprecedented noise online, standing out requires a more strategic approach than ever before.Jason emphasizes that AI should be your assistant, not your replacement. While using AI to generate outlines or identify keywords can be valuable, simply copying and pasting AI-generated content makes your site indistinguishable from countless others. The magic happens when you personalize that foundation with your unique perspective and expertise. Beyond content, technical elements like schema markup help search engines understand exactly what services you offer, while properly structured individual service pages allow you to demonstrate deep expertise in each area rather than providing surface-level information on a single page.Ready to transform how your website performs across all search platforms? Join our Academy membership where we, the Designer Discussions podcast hosts, serve as your personal coaches. We'll show you how to customize your marketing strategy through weekly live sessions, exclusive community resources, and expert guidance tailored to your unique business. Visit designerdiscussions.com today to learn more!If you would like to get the links and show notes for this episode, click on the link below:​https://www.designerdiscussions.com/episodes/episode-138-How-to-get-your-website-found-by-all-search-enginesTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Legal marketing is undergoing major shifts in 2025, from AI integration and Google's evolving search algorithms to changing social media strategies and the rise of video content.• Google's emphasis on Experience, Expertise, Authoritativeness and Trustworthiness (EEAT) means generic content won't rank well• Online reputation management should be proactive, not reactive, as reviews heavily influence potential clients• Client connection remains the foundation of effective legal marketing regardless of technological changesSubscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

Search engine optimization has long been anchored to rank tracking, a methodical approach to monitoring keyword positions, optimizing for higher rankings, and using data to demonstrate marketing success. However, Google's recent algorithm updates have fundamentally disrupted traditional tracking tools, creating significant challenges for marketers seeking to measure search positions with their previous level of precision.In this episode of Content Logistics, host Baylee Gunnell engages in an in-depth conversation with Colin Costigan, Account Director at Marketers in Demand. Together, they dissect the evolving landscape of SEO, exploring how AI-driven search behavior, zero-click searches, and Google's dynamic ranking factors reshape digital marketing strategies.Colin explains how Google's commitment to enhancing user experiences and transitioning toward AI-generated overviews have deprioritized traditional rank positions. Instead, the focus has shifted to engagement-driven metrics. He delves deep into the E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—offering strategic guidance on how businesses can optimize content for sustained visibility.Moving beyond the outdated approach of chasing rankings, Colin advocates for a more holistic strategy. He encourages marketers to concentrate on metrics that drive business growth, such as share of voice, user engagement, and conversion rates. The conversation extends to exploring the growing significance of video, images, and social signals in search rankings, providing listeners with a comprehensive understanding of modern SEO strategies.

In episode 662, Christina Jolam and Nadia Shatila share how they were able to recover from devastating traffic loss following Google's Helpful Content Update (HCU). Nadia is the blogger behind Simple And Fraiche, a website dedicated to sharing wholesome recipes that utilize real foods with minimally processed ingredients. Her goal is to help people create recipes that not only fuel their bodies but also taste great. Christina Jolam helps home chefs get confident cooking seafood through her site, Weekday Pescatarian. The former communications consultant creates foolproof fish recipes that work whether you're shopping at a Portuguese fish market or your local grocery store. Cooking and writing from her adopted home in Portugal, she helps her followers master restaurant-quality seafood dishes and build a delicious, fish-forward lifestyle. In this episode, you'll learn how to endure long periods of traffic loss and decide what action you should take to successfully regain momentum. Key points discussed include: - Accept the reality of change: Google updates aren't personal; they aim to improve user experience. Adapting to change is key to long-term success. - Assess and improve your content: Review existing posts with a fresh perspective—focus on user experience, clarity, and overall helpfulness. - Strengthen EEAT (Experience, Expertise, Authoritativeness, Trustworthiness): Build credibility by showcasing expertise in your niche through an updated about page, author bios, and citations. - Optimize technical aspects: Ensure images, alt text, interlinking, and post formatting enhance usability and search visibility. - Diversify traffic sources: Relying solely on Google traffic is risky—invest in Pinterest, email lists, social media, and brand partnerships. - Update and refine posts regularly: Revisiting older content with new insights keeps your blog relevant and valuable. - Stay curious and keep learning: Instead of blaming algorithm changes, focus on learning, adapting, and finding new ways to serve your audience. If You Loved This Episode… You'll love Episode 648: How to Bounce Back and Thrive After Significant Google Traffic Loss with Jules Grasekamp Connect with Christina Jolam Website | Instagram Connect with Nadia Shatila Website | Instagram

The marketing playbook we've relied on for years is transforming faster than ever, and I'm seeing opportunities that simply didn't exist before. While Google still dominates with 90% of global search market share, the way people discover content has fundamentally shifted – they're now having multi-platform conversations about products and services across Google, ChatGPT, Reddit, TikTok, and more. For marketing leaders who understand these changes, there's an unprecedented opportunity to capture market share while others are still catching up. In this video, I break down: 1. Why E-E-A-T (Experience, Expertise, Authoritativeness, Trust) has become the make-or-break factor for content success in 2025 2. How AI tools are reshaping content discovery, and why your brand needs to be positioned as their go-to reference 3. Why conversion paths now look less like funnels and more like conversations across multiple platforms 4. How interactive content is becoming crucial for standing out in an AI-dominated landscape I'll share real examples, including how we helped Patino Law Firm create an interactive calculator that drives results in ways AI simply can't replicate, and how Zugu Case leveraged digital PR to become a top AI recommendation. Most importantly, I'll explain why the fundamentals of great marketing haven't changed – but the way audiences discover, evaluate, and choose solutions has evolved dramatically. If you're ready to adapt your strategy and capitalise on these shifts while your competitors are still figuring out what changed, this video is for you.Apply for a FREE website and marketing review:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get the show notes:⁠⁠⁠https://exposureninja.com/podcast/347/⁠⁠⁠Watch this as a video instead:https://exposure.ninja/future-content-strategyListen to these episodes next:How SEO Works in 2025https://exposureninja.com/podcast/346/The Best SEO Strategies for 2025⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠⁠⁠⁠⁠Copy This IMPACTFUL Brand Marketing Strategy in 2025⁠⁠https://exposureninja.com/podcast/extra-048/⁠⁠⁠⁠

Have you ever wondered how to build trust, showcase your expertise, and dominate your local market? In this episode, we're diving into the world of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and breaking down how these principles can take your small business to the next level.I'll share how Google uses E-E-A-T to evaluate online content and why trustworthiness is the ultimate game-changer for your business. Plus, I'll walk you through real-life examples from my own dance studio to show you how to apply these principles in a practical, impactful way.You'll discover:✅ How to showcase your unique experience to build a relatable brand.✅ Tips for demonstrating your expertise and boosting credibility.✅ Strategies for establishing authority through reviews, partnerships, and content.✅ Actionable steps to create a secure, trustworthy online presence.Whether you're looking to attract more clients, improve your SEO, or simply strengthen your reputation, this episode is packed with insights you can implement right away.

Werden wir jetzt philosophisch? Nein, sicher nicht. Aber warum nicht das neue Jahr mit einem Thema außerhalb der üblichen Komfortzone beginnen. Patrick erzählt, was ihm so richtig auf den Keks geht - bei sich selbst! Aber im Kern geht es in Episode 71 von punk.tuell, dem Marketing-Podcast für die Zahnarztpraxis um Ethik im Marketing. Patrick und Klaus diskutieren Themen wie Vertrauen, Offenheit und Transparenz - im Marketing für Zahnarztpraxen und bezogen auf den eigenen Anspruch als Marketer. Die beiden betonen die Notwendigkeit einer ehrlichen Kommunikation mit Patienten und die Wichtigkeit von Preistransparenz, um Missverständnisse zu vermeiden und eine vertrauensvolle Beziehung aufzubauen. Zudem wird das Konzept E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) als Schlüssel zur Vertrauensbildung in der Online-Kommunikation hervorgehoben. Takeaways (zum Mitnehmen): - Transparente Kommunikation ist entscheidend für das Vertrauen der Patienten. - Falsche Versprechungen schaden der Glaubwürdigkeit. - Ehrliche Kommunikation ist die Basis für Patientenbindung. - Preistransparenz ist wichtig, um Missverständnisse zu vermeiden. - Vertrauen ist die Grundlage jeder Patientenbeziehung. - Ethisches Marketing erfordert eine klare Positionierung. - Die eigene Meinung zu Ethik im Marketing ist wichtig. - Ethisches Marketing kann langfristige Erfolge sichern. - Ehrlichkeit zeigt Interesse an den Patienten. - Erfahrungsberichte und Testimonials stärken das Vertrauen in die Praxis. - E-E-A-T ist wichtig für die Glaubwürdigkeit in der Online-Kommunikation. - Der Umgang mit Kritik ist ein wichtiges Marketinginstrument. - Negative Bewertungen sollten reflektiert und konstruktiv behandelt werden. - Ethisches Marketing fördert eine langfristige Patientenbindung. - Die Kommunikation sollte stets die Werte der Praxis widerspiegeln. **Hier findest Du die Shownotes / Links zur heutigen Episode:** - Podcast-Folge „Erfolgreiches Praxismarketing: Das Miteinander von Praxis und Agentur | #29“: [https://parsmedia.info/erfolgreiches-praxismarketing-das-miteinander-von-praxis-und-agentur-29](https://parsmedia.info/erfolgreiches-praxismarketing-das-miteinander-von-praxis-und-agentur-29) - Podcast-Folge „Google mit E.E.A.T. einfach glücklich machen | #06“: [https://parsmedia.info/google-mit-e-e-a-t-einfach-gluecklich-machen%e2%94%8306/](https://parsmedia.info/google-mit-e-e-a-t-einfach-gluecklich-machen%e2%94%8306/) Kontakt zu Patrick und Klaus: - [Patrick > LinkedIn](https://www.linkedin.com/in/patrick-neumann-3bb03b128) - patrick.neumann@parsmedia.info - [Klaus > LinkedIn](https://www.linkedin.com/in/klausschenkmann) - klaus.schenkmann@parsmedia.info - Telefonat mit Klaus: [Buche gerne einen Termin](https://doodle.com/bp/klausschenkmann/marketing-talk-mit-klaus) Immer für Dich am Start: - [parsmedia Website](https://parsmedia.info) - [Praxismarketing-Blog](https://parsmedia.info/praxismarketing-blog) - [parsmedia Instagram ](https://www.instagram.com/parsmedia.praxismarketing) - [parsmedia Facebook](https://www.facebook.com/parsmedia.praxismarketing) - [parsmedia YouTube](https://www.youtube.com/@die.praxismarketing.agentur/podcasts) - [parsmedia alle Episoden auf einen Blick](https://parsmedia.info/marketing-podcast/) - Intro-Stimme: [Annette Hardinghaus](https://annettesprecherin.de) - Soundfiles: [DJ ActiMax](https://www.instagram.com/actimaxdj) – Produktion: [Podcast-Agentur Podcastliebe](https://podcastliebe.net/)

Learn how to leverage digital marketing strategies like SEO, PPC, AI, and omnichannel approaches to drive business growth. In today's episode, we're talking about what it takes to succeed in digital marketing today. From mastering SEO and PPC strategies to building trust and personalizing your approach, we'll share practical tips to help your business stand out. Whether you're new to these ideas or looking for fresh ways to grow, this conversation will leave you with actionable insights to strengthen your marketing efforts and connect with your audience. Our guest today is Andrew Young, the founder of Core and More Technologies, a Google Premier Partner and one of the most recognized names in internet marketing. With over a decade of experience, Andrew has a talent for creating innovative solutions, empowering teams, and delivering results that matter. I'm thrilled to share his expertise and unique perspective with you in this episode. In this episode you will: SEO is shifting with AI and new platforms, influencing how businesses connect with audiences. The EAT (Experience, Expertise, Authoritativeness, Trustworthiness) algorithm is key to improving search rankings. Targeted keyword research and buyer personas are essential for attracting high-quality leads. Retargeting is crucial as buyers research multiple sources before purchasing. A strong marketing strategy blends SEO, PPC, and omnichannel approaches to build trust and drive growth. All this and more, on this week's episode of Beyond 7 Figures. Stay tuned next week when we talk about . So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://www.coreandmoretechnologies.com/ https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

In this episode of the Digitally Overwhelmed podcast, Cinthia discusses the critical concepts of Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) in the context of SEO, particularly for YMYL websites (Your Money, Your Life).  Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/e-e-a-t   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN

“SEO doesn't happen in a vacuum. Every situation offers a unique set of variables.” -  Chuck Price. In this episode, my guest and I will discuss key SEO topics, including what to look for when hiring an SEO agency, weighing the risks and benefits of SEO, and when to hire an in-house resource versus an agency. We will also explore effective local SEO strategies and break down E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), explaining what it is and how it impacts your business.    YouTube: https://youtu.be/kHf_QU0ST0s   About Nick Musica:  Nick has been an SEO professional since 2003. He launched his SEO and content creation consultancy, Optics In, in September 2019. He focuses on supporting small and medium-sized businesses and startups with their SEO needs.   How to Get In Touch With Nick Musica:  Email:  nick@opticsin.com Website:  http://opticsin.com/ Gift: 10% off from Optics In SEO services   Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Enlightenment of Change podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have.  

261 - If you've ever wondered how SEO can truly impact your photography business, this episode is for you! Join me and SEO expert Connor Walberg as we explore the myths surrounding SEO, how AI is influencing search results, and why creating valuable content is more important than ever. Get ready for some game-changing tips that will help you attract more clients and grow your online presence.What to Listen For:How SEO has evolved and why many photographers are still holding onto outdated strategies.The importance of content quality over quantity when it comes to ranking in Google searches.Why page speed isn't the be-all and end-all for your website's SEO.How Google's E-E-A-T algorithm (Experience, Expertise, Authoritativeness, Trustworthiness) can boost your SEO.Why AI can't replace SEO and how it is reshaping the content landscape.The role of helpful, human-centered content in standing out online.How to build a website that Google loves by focusing on user experience.Common myths like "SEO requires diving into code" and why most photographers don't need to stress about it.Why backlinks are about quality, not quantity, and how to get the right ones.Easy-to-implement SEO tips you can use to boost your ranking and visibility.In this episode, Connor and I break down everything photographers need to know about SEO in 2024. If you've been struggling with how to get your website to rank or feel overwhelmed by all the myths around SEO, this conversation will leave you feeling more empowered and informed.Connor's WebsiteJoin Connor's Free Facebook GroupSimple SEO Membership with Free 10-Day TrialHair of the Dog Academy Freedom Focus FormulaElevate Coaching ProgramCommercial Pet Photography AcademyJoin Us for Coach Week: 3 Days of Live Coaching and Breakthroughs to Help You Unlock Your Photography Business Potential Register here. Unlock the Secrets to a Thriving Photography Business! Tune in now to our free, private podcast! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

Main talking points include:In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard.In a conversation that covered a myriad of topics, the main talking points include:Importance of Managing Brand SERPsThe Role of Google's Knowledge GraphModern SEO and Entity ManagementThe Concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)The KaliCube Process (Understandability, Credibility, Deliverability)Knowledge Panels as a KPIInfluence of AI on Branding and SEOMaintaining Consistency Across Digital FootprintsSchema Markup and Implicit SemanticsThe Value of Building AuthorityActionable Steps for Individuals and AgenciesConnect with JasonJason's Book: "The Fundamentals of Brand SERPs for Business" is available on AmazonJason's Website: https://jasonbarnard.com/Jason's Guides: As mentioned on the show, Jason has some extensive guides for managing your own Branded SERPs. – grab your copy here!

Get ready to dive deep into the world of strategic content and redefine what success means to you in this episode of Marketing Versus the World. Host Abbie Dando welcomes Rin Hamburgh, founder of RH & Co., for an insightful and thought-provoking conversation. Rin shares her expert advice on the importance of interviewing stakeholders and authoritative figures before creating any content. Plus, she opens up about her personal journey and how she's redefining success on her own terms. This episode is packed with valuable takeaways for marketers and entrepreneurs alike.In this episode, Abbie and Rin discuss:Rin's Journey:Founder of RH & Co., a strategic brand copywriting agency.Her career evolution from journalism to running her own business.The unique niche of RH & Co., focusing on brand building and expert-led businesses.The Importance of Expert-Led ContentWhy Interview Stakeholders:The critical role of stakeholders and authoritative figures in content creation.How expert insights add depth and authenticity to your content.The impact of Google's EAT (Expertise, Authoritativeness, Trustworthiness) on content strategy.Expert-Led Content:Benefits of drawing on internal and external subject matter experts.How to use interviews and expert insights to enhance your brand's authority.Examples of effective expert-led content strategies.The Realities of Content CreationBalancing Deadlines and Quality:Strategies for managing content lead times while ensuring high-quality output.How to set realistic expectations and efficiently gather expert insights.Repurposing expert content across various marketing channels for maximum impact.Success Doesn't Have to Mean Flashy Cars and Big HousesRedefining Success:Rin's personal definition of success and why it's not about material wealth.The importance of aligning your business goals with your personal values.How to find joy and fulfillment in non-traditional markers of success.Rin's Journey of Slowing Down:Her plans for traveling in a camper van with her family for a year.Balancing work, homeschooling, and family time on the road.The benefits of stepping out of the daily grind and embracing a simpler, more intentional lifestyle.Key Takeaways From This EpisodeExpert-Led Content: Leverage the insights of stakeholders and authoritative figures to create impactful, trustworthy content.Strategic Planning: Understand the importance of setting clear expectations and efficiently managing content creation timelines.Personal Success: Redefine success on your terms, focusing on what truly brings you joy and fulfilment.Work-Life Balance: Embrace opportunities to slow down and enjoy life's simple pleasures without compromising your professional goals.What you'll get from this episodeRin Hamburgh offers invaluable insights into the power of expert-led content and the importance of redefining success. You'll gain practical advice on creating high-quality content, managing deadlines, and finding a balance between work and personal life. This episode encourages you to think critically about traditional success metrics and to embrace a more fulfilling approach to your career and personal goals.Subscribe &...

In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard, Evan Facinger, and Christian Martin Romero dive into the evolving landscape of search engines, particularly focusing on AI-generated search results. They explore the implications for businesses, SEO strategies, and the ongoing importance of content quality and authority. The Evolution of Search Engines and AI Jon, Evan, and Christian talk about how AI is transforming search engines, from Google's RankBrain to the emergence of new AI-driven search platforms. The team addresses concerns about zero-click searches, where users find answers directly on search results pages without visiting websites, and how this impacts visibility and traffic. Despite these changes, the importance of maintaining high-quality, authoritative content remains critical and the role of authorship and E-E-A-T ( Experience, Expertise, Authoritativeness, and Trustworthiness) principles in ensuring that content is trusted and prioritized by search engines has not diminished by any means. SEO Strategies in the Age of AI While AI is changing how search results are generated, traditional SEO practices still hold value. Modern website owners and marketers need to double down on content creation, focusing on long-tail queries and informational content that meets users' needs. Optimizing website performance is still important as well. From load times to crawl budgets, ensuring that sites are easily indexable by search engines. Businesses can and should leverage AI not only for SEO but also as a tool for content creation and market research. AI has the potential to analyze and summarize large amounts of data, such as customer reviews, to help businesses make informed decisions. While we acknowledg the need to "trust but verify" AI-generated content, we recognize the time-saving benefits AI can provide when used correctly. Timestamps: 0:00 Intro 1:15 Google's RankBrain and Machine Learning 4:22 The Rise of AI-Generated Search Results 6:05 The Impact of AI on Website Visibility and Authority 8:30 Understanding Zero-Click Searches 10:15 SEO Strategies in the Age of AI 12:05 The Importance of Quality Content and Authorship 14:10 Leveraging AI for Content Creation and Market Research 16:25 The Future of Search Engines and Potential Market Shifts 18:40 The Role of Traditional SEO Practices in AI-Driven Search 20:10 Optimizing Website Performance for AI and SEO 22:05 The “Trust but Verify” Approach to AI Content 24:15 Final Thoughts on Preparing for the Future of Search 29:00 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)

In this episode, we interview Arissa Dimond, an experienced SEO copywriter and content marketing expert. Arissa shares her journey into the world of SEO, the evolving landscape of search engine optimization, and the impact of AI on modern content strategies. What you'll learn in this episode: How Google's latest updates and AI features are changing SEO practices. Key strategies for proving expertise and authority in your content. Practical tips on optimizing for Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). How to leverage bylines, quotes, and credible data to enhance content authority.

In this episode of One Quick Question, Pam Sanderson, Director of Account Development at Infomedia, talks about Google's latest updates and their significant impact on content strategy. Pam discusses how Google's increased focus on high-quality, original content — as well as its stance on AI-generated content — requires businesses to prioritize user experience and adhere to Google's EEAT guidelines (Experience, Expertise, Authoritativeness and Trust) to maintain and improve their search rankings.

With Google's recent algorithm updates and the growing impact of AI-generated content, how can marketers ensure their content stands out? In this episode of the Digital Marketing Podcast, we dive into what Expertise, Experience, Authoritativeness, and Trustworthiness mean in the context of content creation, and why they're critical for ranking, as well as how AI-generated content can either make or break your SEO strategy. From building a strong author profile to leveraging personal branding, this episode is packed with insights that will help you create content that not only ranks but also builds trust with your audience.

This episode explores the power of SEO (Search Engine Optimization) in driving significant website traffic growth. SEO expert WPBeginner shares real-life case studies showcasing the impact of well-implemented SEO strategies.Key Takeaways:Building a Strong SEO Foundation:Establish a comprehensive SEO foundation for optimal organic traffic growth.Case Study: Sporked.com boosted traffic by 1,036% YoY using Google's E-E-A-T principles (Expertise, Experience, Authoritativeness, and Trustworthiness).Essential SEO Tools:All in One SEO: https://aioseo.com/Google Search Console: https://search.google.com/search-console/aboutGoogle Analytics: https://analytics.google.com/Semrush: https://www.semrush.com/Keyword Research Strategies:Conduct thorough keyword research to optimize your content for relevant search terms.Consider a balance between search volume and keyword difficulty (target less competitive keywords initially).Case Study: Content Authority grew traffic by nearly 300% by targeting misspelled keywords.Content is King:Consistently publish high-quality content to attract and retain visitors.Case Study: Golfer Geeks increased traffic by 190% through strategic content marketing, proactive updates, and FAQ schema markup to rank for untapped keywords.Content Optimization Tips:Regularly update existing content to maintain freshness.Implement FAQ schema markup to enhance content discoverability.Optimize images for better click-through rates on search engine results pages (SERPs).The Power of Schema Markup:Utilize schema markup (HTML code) to provide search engines with richer information about your content, improving discoverability.Case Study: Iowa Girl Eats, a gluten-free food blog, achieved a 508% traffic increase by prioritizing user-centric content and schema markup.Link Building Strategies:Internal linking structures help users navigate your site and inform search engines about content hierarchy.Backlinks from reputable websites enhance your site's authority and credibility. Consider:Mentioning and linking to relevant third-party sources.Reaching out to industry blogs for guest posting opportunities.Creating high-value content (industry research, statistics posts, case studies, tools, and infographics) to attract backlinks naturally.Case Study: Explore.com quadrupled its traffic by focusing on backlinks, schema markup, and targeting long-tail keywords that competitors overlooked.Measuring SEO Performance:Track your SEO progress using analytics tools like Search Console, Google Analytics, and Semrush.Case Study: Meshki, a fashion brand, witnessed a 589% increase in UK traffic by leveraging review schema and monitoring branded keywords.If you liked this episode, then please subscribe to our YouTube Channel for WordPress video tutorials. Or watch our Podcasts on YouTube. You can also find us on Twitter and Facebook.

Send us a Text Message.Ever wondered why some e-commerce sites are skyrocketing in Google rankings while affiliate sites lag behind? Join me, Ed Dawson, as we explore the latest trends and challenges in SEO and online marketing. We kick things off with an intriguing comparison of e-commerce and affiliate sites, before having some fun with Google's hidden software Easter eggs. You'll also learn why editorial links are the gold standard for backlinks and how concepts like EAT—Experience, Expertise, Authoritativeness, and Trust—play a crucial role in Google's quality guidelines. Plus, discover practical strategies such as ego bait, creating an email list, and using engineering as marketing to enhance your SEO efforts.In the second part of the episode, we dive deep into advanced SEO techniques to give you a competitive edge. Get to grips with the concept of entities in Google's algorithm and how they go beyond simple keywords to understand context. Uncover the lasting benefits of evergreen content and the nuanced pros and cons of exact match domains (EMDs). We'll also discuss why external links can improve user experience and potentially boost your SEO signals, and reveal how expired domains can be a hidden gem in your SEO strategy. Whether you're new to SEO or looking to refine your approach, this episode is packed with actionable insights that can transform your digital marketing game.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Join Nate Matherson as he sits down with Samantha North for the fifty-sixth episode of the Optimize podcast. Samantha North is a content strategist and SEO coach with a diverse background, having grown blogs to over 100,000 monthly visitors and driven significant conversions. In our episode today, Nate and Samantha explore the changing search landscape, including the recent Google leak, AI overviews, protecting your website's traffic, and what Samantha calls the "Brand Universe." Samantha also shares insights on why she recommends incorporating personal experience into content to enhance authenticity and user trust. Listen to hear why she suggests focusing on topical authority and creating unique content based on personal experiences. In this week's deep dive, listen to Samantha share everything you need to know about navigating the challenges posed by Google's helpful content update and adapting your SEO strategies accordingly. Samantha gets tactical, discussing methods to enhance your content's E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) and how to effectively use AI tools to support content creation without compromising quality. Rounding out the episode, Samantha and Nate cover topics like the importance of backlinks, effective content repurposing strategies, and the future of SEO in the age of AI. Closing the episode is our popular lightning round of questions! Learn More About Samantha North:Samantha North is a content strategist and SEO coach with a diverse background spanning journalism, computational social science, and counter-disinformation. With experience in growing blogs to over 100K monthly visitors and driving lucrative conversions, Samantha is passionate about helping experts build authoritative online brands through intelligent use of AI tools and SEO. Her expertise has been featured in major publications such as the Financial Times and Business Insider, and she has delivered training for the UK military and a talk at TEDx MidAtlantic.LinkedIn: https://www.linkedin.com/in/northsamantha/?originalSubdomain=uk

Join me on this weeks Not Another Marketing Podcast as Kyle Roof, co-founder of High Voltage SEO and PageOptimizer Pro shares insights on the concept of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and its impact on SEO. Kyle talks about the importance of building trust and authority for your website, how to make your site transparent to bots, and the role of schema in SEO. With tips for both businesses and freelancers, this episode is a must-watch for anyone looking to improve their online presence! Connect with Kyle https://hvseo.co https://www.pageoptimizer.pro https://img.courses

Hey there, SEO enthusiasts! Today, we're diving into the crucial task of regularly reviewing and updating your keywords. As we know, SEO is constantly evolving, so let's talk about how to stay on top of these changes and how often we should adapt our strategies. First, let's address Google's EEAT guidelines - Experience, Expertise, Authoritativeness, and Trustworthiness. These are key factors Google uses to evaluate content quality. But what does EEAT have to do with keywords? Everything! Your chosen keywords should reflect your experience, showcase expertise, demonstrate authority, and build trust with your audience. How often should we review keywords? While there's no one-size-fits-all answer, many experts recommend a quarterly review. This keeps you current with industry trends and search behaviour changes without constant disruption. However, don't wait for your quarterly review if you notice significant traffic or ranking drops. Keep a close eye on your analytics and be ready for impromptu reviews when needed. Now, let's discuss how to conduct these reviews: Analyze current keyword performance: Are they still driving traffic and converting? If not, consider retiring or demoting them. Look for new opportunities: Use tools like Google's Keyword Planner to identify emerging trends. Pay attention to questions your audience is asking - these can be goldmines for long-tail keywords that align with EEAT guidelines. Consider search intent: As search engines become more sophisticated, they're better at understanding user intent. Ensure your keywords align with what your audience is actually seeking. Make gradual, strategic changes: Don't overhaul your entire keyword strategy overnight. Phase out underperforming keywords and slowly introduce new ones. Refine existing keywords: Sometimes, updating means expanding on existing keywords to better match user intent and showcase your EEAT qualities. Review keywords quarterly, or more often if analytics show significant changes. Analyze current performance and look for new opportunities. Consider search intent and EEAT guidelines when choosing keywords. Make gradual, strategic changes to your keyword strategy. Create high-quality content around your keywords to demonstrate EEAT qualities. Remember, it's not just about finding high-volume keywords. It's about finding the right keywords that demonstrate your experience, expertise, authority, and trustworthiness in your field. A common concern is whether constantly changing keywords hurts SEO. Not if done right. The key is gradual, strategic changes. Don't forget that keywords are just the foundation - it's the high-quality, relevant content around these keywords that truly demonstrates your EEAT qualities. Staying on top of SEO keyword changes is an ongoing process. By conducting regular reviews, staying attuned to your analytics, and always keeping EEAT guidelines in mind, you can ensure your keyword strategy remains effective and up-to-date. To wrap up: Remember, in SEO, change is the only constant. Embrace it, adapt to it, and use it to your advantage. Happy optimizing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

https://youtu.be/kWLu0uo3WgEIn this episode, out host Eitan Koter welcomes Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply, a leading online destination for commercial kitchen equipment and foodservice supplies. Sabina shares her extensive knowledge in technical SEO, content production, and customer acquisition strategies.During our conversation, Sabina explains the importance of a well-structured website, emphasizing the need for proper use of H1 to H6 tags, optimized meta titles, and descriptions. She discusses the significance of Google's topical authority and EAT (Expertise, Authoritativeness, and Trustworthiness) in ranking well on search engines.Sabina also highlights the changing role of keywords, structured data, and the growing importance of Google Shopping. She provides insights on building trust, optimizing user experience, and the continuous nature of SEO efforts. Additionally, she touches on the impact of automation and AI tools in streamlining content creation and other processes.This episode offers valuable insights for both small and large businesses looking to enhance their online presence and improve their SEO strategies. Join us as we explore the world of SEO with Sabina Campbell.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Sachin Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant SupplyLinkedIn: https://www.linkedin.com/in/digital-marketing-ai-seo/Restaurant Supply - https://www.restaurantsupply.com/Takeaways:Continuous optimization and automation are essential in SEO to stay ahead in the ever-changing landscape.Providing value to customers through informative and relevant content is crucial for SEO success.Building trust with customers is important, especially for small businesses in a competitive online market.Technology integration and process optimization are trends in the restaurant industry.Chapters:00:00 Introduction and Background03:02 Optimizing User Experience and Performance08:24 Structured Data and Schema11:55 Google Shopping and Trust13:36 Process Optimization in the Restaurant Industry21:44 Automation and Standardization25:30 Continuous Optimization and Automation29:55 Technology Integration in the Restaurant Industry33:00 Backlinks and Domain Authority

How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt.  I also talk about what GOOGLE thinks is good and what stops us from making WOW content.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.  Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer.  Share Your Thoughts Mentioned In This Episode Join the School of Podcasting Community Platform: Get Noticed in a Noisy World Fly on the Wall With Dana Carvey, David Spade, and Jerry Seinfeld https://www.youtube.com/watch?v=pOLgAFeC9jg Tom Webster Podcast Movement Keynote https://youtu.be/Ggy6Bs1FsLI?si=7QD1jz4YSzq07gB7  Rick Beato and Jim Barner Make Good Records https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313 Sting on Rock Beato https://www.youtube.com/watch?v=hkrWxHEnlEs Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Chapter Markers: 00:00:01 - It's Not Just One Thing  00:01:19 - Opening  00:01:54 - How Do I Grow? 00:02:33 - Michael Hyatt Advice https://geni.us/platform-michael-hyatt  00:03:26 - Characteristics of WOW Content https://geni.us/platform-michael-hyatt  00:05:18 - Anticipation 00:06:17 - Surprise 00:07:57 - Transcendence 00:08:29 - Clarity 00:08:45 - Evangelism  00:10:24 - Driveway Moments 00:11:22 - Does AI Deliver WOW Content? https://supportthisshow.com/aiwriter (aff) 00:13:07 - Back to Surprises 00:13:56 - Maybe It's Not Time To Promote Your Show https://geni.us/platform-michael-hyatt  00:17:23 - It All Comes Back to Word of Mouth https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313  00:18:01 - Master Your Craft https://youtu.be/Ggy6Bs1FsLI?si=NBnsEKEkJzKiL9Z0  00:19:09 - What Does Google Look At? 00:19:10 - Podcast Hot Seat https://www.podcasthotseat.com  00:19:25 - Experience 00:20:10 - Your Podcast Website https://www.yourpodcastwebsite.com  00:20:26 - Google E.E.A.T Experience  00:22:13 - Expertise  00:24:00 - Authoritativeness  00:25:07 - AI Writer https://supportthisshow.com/aiwriter  00:25:33 - Congressional Dish https://congressionaldish.com/  00:26:11 - Trustworthiness  00:26:51 - Beiding Your Morals  00:27:43 - Question of the Month https://www.schoolofpodcasting.com/question  00:28:41 - Live Appearances https://www.schoolofpodcasting.com/where 00:29:13 - Back to the Basics  00:30:36 - Tell Us A Little Bit About Yourself  00:32:17 - Other Ingredients of Good Shows  00:36:36 - If You Want To Make Money  00:37:26 - BE AUTHENTIC  00:38:45 - Artwork Counts  00:39:45 - Get Consistency Right  00:40:49 - You Can't Get This Any Place Else  00:41:35 - Overwhelmed? That's OK  00:43:01 - What is It Michael?  00:44:43 - The Mentality of Good Content  00:46:08 - Monetizing Too Early  00:47:15 - So Many Crayons!  00:49:13 - Poor Planning and Execution  00:49:55 - Lack of Authenticity  00:50:47 - Quantity Over Quality  00:51:37 - Failure to Adapt  00:52:43 - Fear of Criticism  00:53:38 - Lack of Patience  00:55:22 - AI In Future Episode  00:55:56 - Grab Your Crayons!  00:57:13 - 3 Years to Monetize 

Home Care Marketing Tip: Can You Use AI to Write Content for Your Website? #homecaremarketing #homecare #homecarecontent #homecareseo #AI #aicontent If you would like the entire set of prompts for this process, fill out our form here: https://asnhomecaremarketing.com/home-care-marketing-tip-can-you-use-ai-to-write-content-for-your-website/Ready to transform your content game and boost your website's Google rankings? Join us for a deep dive into the art of creating high-quality home care content using AI, all while meeting Google's EEAT standards—Experience, Expertise, Authoritativeness, and Trustworthiness. Learn essential techniques to personalize and localize AI-generated content, making it uniquely engaging and indexable by search engines. We'll guide you through a series of eight powerful prompts that start with researching competitors and crafting superior outlines, providing detailed writer guidelines, and leveraging authoritative sources like the Mayo Clinic and the Alzheimer's Association. This episode is packed with actionable insights to ensure your AI content isn't just relevant but also authoritative and engaging.But that's not all—we're also focusing on SEO-friendly AI content geared specifically for a client's website in Mesa, Arizona. Discover the significance of using the right prompts and processes to create unique, penalty-free content that adheres to Google's SEO best practices. We stress the importance of incorporating quotes and testimonials to make your content compelling and valuable for Google indexing. By mastering these techniques, you'll have the tools to produce standout, high-performing content that captures attention and ranks high on search engines. Tune in and elevate your content creation skills to new heights!

1. Lack of Integrated Business Model Simply relying on ads isn't enough. Your podcast should be part of a larger business ecosystem. Promote your services or agency through your podcast. Without this, seeing significant returns will be tough. 2. Insufficient SEO Knowledge Ranking on Google is harder due to AI and frequent updates. Google favors relevant, useful content. Your podcast and website need to meet EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) criteria. Without these, your visibility will be limited. 3. Difficulty in Building an Entertainment Podcast Entertainment podcasts are hard to grow without an existing following. Competing with established talents is tough. Offering educational or informative content can help build a loyal audience. The entertainment market is saturated with high-quality options. 4. Necessity of Solo Episodes Solo episodes help establish your authority and influence. Showcase your expertise and address your audience's concerns. Relying only on interviews can dilute your brand. If you're uncomfortable with solo content, reconsider podcasting. 5. Overreliance on Ad Revenue Ad revenue requires a massive number of downloads. Only the top 10% of podcasts achieve significant ad revenue. New podcasters need additional revenue streams like products or services. Creating a sustainable business model is crucial. These are the key reasons to reconsider starting a podcast in 2024. Address these challenges with a solid strategy and podcasting can still be rewarding. Keep creating, keep engaging. Until next time! Listen To Past Episodes: My Results Buying Podcast Downloads From mowPod: Part 2 Boost Your Podcast Downloads With mowPod: A Guide To Paid Promotion How To Use SEO To Rank Higher In Apple Podcasts Search Rankings Connect With The Podcast Haven: The Podcast Haven Homepage  Read The Blog YouTube Instagram LinkedIn

I'm Jillian Leslie, the host of The Blogger Genius Podcast and the founder of MiloTree. In my latest episode, I had the pleasure of sitting down with the incredibly talented Madison Wetherill, a food blogger, web designer, and podcaster at Grace + Vine Studios. Today, we're talking about the essential traffic strategies food bloggers (and other niche bloggers) need to know to compete in today's market. Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Personality Quiz: What Digital Product Should I Create? Joyfully Mad Kitchen Grace + Vine Studios MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Ahrefs Airtable Canva ChatGPT Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Power of Niche Specialization and Personal Branding One of the key takeaways from our discussion is the significance of finding your niche. Madison emphasizes that by niching down, food bloggers can establish themselves as experts and cultivate a dedicated audience. Personal branding goes hand in hand with this, as it's crucial to connect with your audience on a personal level. By showcasing your human side and creating relatable content, you forge a stronger bond with your readers. Adapting to Industry Changes and Optimizing for E-E-A-T We delve into the concerns that come with shifts in ad networks, Google algorithms, and the advent of AI technology. Madison's advice? Focus on building personal connections and optimize your website for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). This not only helps in establishing credibility but also in gaining the trust of your audience. The Art of Crafting an Engaging About Page Your "About page" is more than just a biography; it's a strategic tool to convey authority and trustworthiness. Madison highlights the importance of including a personal photo and linking to a well-crafted about page. This balance showcases your expertise while also addressing your audience's needs and interests. Monetization Strategies: Beyond Traditional Ads The conversation also covers monetization strategies for food bloggers. We discuss the potential of diversifying income streams through digital products like paid meal plans, newsletters, and ebooks. The goal is to provide specific and valuable content that solves your audience's problems, thereby building a community of loyal supporters. Essential Tools for Food Bloggers Madison shares her favorite tools, which include Ahrefs for SEO and keyword research, Airtable for project management, and the Kadence framework for website customization. I also chimed in with the mention of ChatGPT and Canva as indispensable tools for bloggers. Building a Community and Offering Value Our discussion highlightsthe shift from relying solely on ad revenue to creating valuable digital products and nurturing a strong community. The key is to connect with your audience, address their problems, and build trust through personalized and niche-specific content. Remember, food blogging is now more than just recipes—it's about the stories, the expertise, and the connections we make. Other Related Blogger Genius Podcast episodes You'll Enjoy: Master Google Updates: Essential Survival Guide for Niche Bloggers! How to Make Money Blogging in 2024 (New Trends) Advanced Coaching Tips for Food Bloggers MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank

Want some help understanding what content and site features Google seems to reward in today's SEO landscape? Friend of the show, Kyle Roof is back on the Niche Pursuits podcast to help us all make sense of it all. The last time he was on, he talked all about EAT (Expertise, Authoritativeness, Trustworthiness) but now there is also the added E for Experience factor to account for. And the obvious elephant in the room where recent Google updates have wiped out traffic to tons of sites overnight. So Kyle brings some much needed insights into what Google prioritizes and timely recommendations for how we can adapt accordingly. Kyle stresses the importance of showcasing genuine human experience and expertise on our websites, advocating for: First-person language Author bios And validating experience through linking He also discusses how the use of user-generated content (UGC) through site blog comments can potentially be a helpful tool to demonstrate experience and trustworthiness - with a focus on curated blog comments and discussions to validate expertise. The rise of UGC platforms like Quora and Reddit are also referenced as helping you build a digital footprint of experience as well as enhancing your overall credibility and trustworthiness in your niche. And there is significant time spent on highlighting the "E" for experience in the HCU update has influenced website rankings, favoring tangible businesses and eCommerce sites that complete transactions on-site rather than acting as the standard 'doorway pages' of the standard affiliate and content sites. And with Google favoring these websites that facilitate on-site transactions, building Trust becomes a significant challenge for these affiliate sites. Another important topic discussed is building authority - not necessarily in the standard way of links - although that certainly doesn't hurt - but rather in growing the number of keywords your site ranks for. Along with this is the importance of updating content and monitoring SERP changes, with tools like Page Optimizer Pro (POP) for their watchdog feature playing particular importance. This is another excellent interview with Kyle Roof. Don't miss it! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com

Keep up with latest Google rankings algorithms by improving your website's EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). Digital marketing expert, Scott Hall, shows you how in his easy-to-follow guide. Access it for FREE at https://scotthall.co/how-to-improve-eeat ScottHall.co City: New York Address: 60 West 23rd St. Website: https://scotthall.co

This week I spoke to Susanna Reay about how online presence and visibility is absolutely essential for online service providers. Here are just a couple of takeaways from this wide-ranging conversation: Score app is a very useful way to get more qualified leadsA quick online search is the first port of call for prospective clientsShowing up is so much more important than outdated keyword stuffing Personal stories are memorable and help people relateAcronyms used: EEAT - Experience, Expertise, Authoritativeness and TrustworthinessContact Susanna: Website:  Business Spark Scorecard:  Book: The Introvert Way® Roadmap: Book recommendation: Playing Big by Tara Mohr Please enjoy!https://open.spotify.com/episode/6lHnnYSIyvXjt8M423i6drBuy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

Join Dots Oyebolu as he welcomes David Bain, Founder of Casting Cred and author of "Marketing Now," to the Marketing Leadership Podcast. On this episode, they delve into the pump and funnel performance marketing model for B2B brands and offer a wealth of insights for marketers looking to refine their strategies.Key Takeaways:(01:50) David's journey into content marketing and the founding of Casting Cred.(03:39) Insight into transforming podcasts into books for B2B brands.(07:27) The evolution of digital marketing tactics and the importance of a tailored marketing model.(11:33) Introduction of the pump and funnel model, and its relevance to B2B marketing.(16:37) How hub content serves as a demand generation tool outside the traditional funnel.(22:10) The role of account-based marketing within the pump and funnel strategy.(27:41) Long-form content producers have time to ensure quality, but AI tools offer efficient ways to repurpose and share content across platforms.(37:04) Balancing SEO and EAT (Expertise, Authoritativeness, Trustworthiness) in content strategy.Resources Mentioned:David Bain -https://www.linkedin.com/in/davidbain/?originalSubdomain=ukCasting Cred | LinkedIn -https://www.linkedin.com/company/castingcred/Casting Cred | Website -https://castingcred.com/Insightful Links:https://www.linkedin.com/learning/b2b-foundations-content-marketing/why-you-need-to-bend-the-traditional-marketing-funnel https://blog.hubspot.com/marketing/content-for-every-funnel-stage https://moz.com/beginners-guide-to-content-marketing/marketing-funnel https://publer.io/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

In this week's session of High Value Publishing, we're shifting focus from our usual digital strategies to reflect on what lies ahead for media companies in 2024 including:The enforcement of stronger email authentication by Google and Yahoo.The removal of third-party cookies, particularly in Google Chrome.The integration of Artificial Intelligence into search engines.Google's focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) for search rankings.The need for publishers to differentiate their advertising offerings from competitors and programmatic offerings.The importance of excellence in fundamental operations like website, email, social media and subscriptions.Learn more at https://nearviewmedia.com/

Today I discuss the changing landscape of SEO, alongside Google's evolving algorithms, and the rise of AI generated content with Demandsphere founder Ray Grieselhuber. Ray gives us his insights on Google's new experimental project known as SGE (Search Generative Experience) and how it may affect the visibility of businesses online. Ray also eplains the importance of localization and digital assets in boosting a company's online presence. This convo is full of practical advice for small businesses and provides a deep understanding of the constantly changing world of SEO.Connect with Ray GrieselhuberDemandSphere WebsiteLinkedinTwitter02:14 Understanding E-commerce Beyond Traditional Perception03:08 The Importance of SEO in E-commerce03:18 Discussion on 'Product Led SEO' by Eli Schwartz04:51 The Importance of User Experience in SEO06:44 The Interconnection of SEO and UX Design07:20 The Evolution of Rank Tracking12:49 Understanding Google's Search Generative Experience (SGE)15:22 The Impact of SGE on Businesses16:24 The Shift from Keyword-based to Semantic-based Search17:20 Understanding E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in SEO18:09 The Importance of Authenticity in Content Creation22:00 The Concept of Digital Assets25:12 Benefits of Google Search Console25:31 Exploring Other SEO Tools25:47 Understanding the Importance of Data and Analytics25:55 The Future of SEO Industry26:15 Mobile vs Desktop: Where to Focus?28:20 The Difference Between Translation and Localization29:32 Discussing Shopify and SEO30:13 The Importance of Keywords in SEO30:28 The Potential of Spanish Speaking Market in the US30:47 The Importance of Understanding Your Audience32:23 The Final Question: One Thing to Increase Website VisibilitySupport the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

In episode 126, Ryan Law of Ahrefs stops by to discuss the complexities and potential of Generative AI in content creation and SEO.Ryan shares insights on how SEO will be impacted by generative AI content and whether it will devalue SEO as a channel in the future.We also discuss what this means for the importance of E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) in content going forward, the ideal direction for Google in search results, & what the next five years might look like in SEO.(0:00) Intro(3:11) Generative AI Content(4:07) The Fear Around Artificial Intelligence(5:36) The Right Way to Use GenAI(6:36) Transparency Around the Use of Gen AI(8:52) How Will SEO be Impacted by Generative AI Content(10:45) Does GenAI Devalue SEO as a Channel?(11:47) Will We Always Need Humans for Content Creation?(12:35) How AI Can Challenge Humans in Thought Leadership?(13:50) The Importance of EEAT Going Forward(15:47) How Will Google Adjust?(16:40) The Ideal Direction for Google to Go in Search Results(18:52) How GenAI Can Solve the Personalization Problem in Search?(21:27) What Will the Next 5 Years Look Like?(22:19) The Hardest Content to Make Right Now(23:46) How GenAI Will Change Keyword Research(25:17) The Next Generation of Search(25:55) Rapid Fire RankingsTop 3 of anything:The Lord of the RingsThe Malazan Book of the FallenA Song of Ice and FireRank your best SEO marketing win:I Googled 50 of the best-looking digital marketing agencies in the UK.I wrote a bunch of flattering stuff about their blogging strategies.I hit publish and emailed every agency.One agency asked if I had availability for a test project. another asked about a retainer.It snowballed from there.I used my "agency experience" as social proof for more outreach soon, one agency offered me a full-time role to stop me from working with their competitors, setting me on the path to a role as agency VP - nearly a decade later.Rank your top 3 SEO tools:AhrefsClearscopeScreaming FrogRank your best SEO or trick or tactic:Routinely running experiments to collect original, first-hand data that no other company possesses.Rank what you love most about the SEO industry:The problem-solving!Working out what people are looking for, how you can deliver it, how you can bring new value to the SERP.It's a big, fun game.Rank your top 1-3 marketers:Tim SouloAmanda NatividadBryan CaseyRank your best SEO learning resource:Ahrefs aside, I really enjoyed the BlueArray Technical SEO course.Rank your top cause or charity:Support Devin Through Cancer

".. Companies are saying data is the new oil - a lot of companies have really, really cool data that they just need to learn how to put into a story. And that's what Digital PR is, putting that data into a story to then get publications to pick that up and link to you, not mention you, link to you, because that builds your brand." - Harry Sanders, Founder of StudioHawk.Join me for a quick chat and a pile of insight, with a dominant force in Australian digital, that is expanding the StudioHawk #SEO magic globally.You'll also get the full transcript of this in my Smarter Impact Newsletter later this week, so make sure to follow my profile and subscribe to the newsletter (https://lnkd.in/grXqMebK).Harry and I get excited about Digital PR, take a look at 'how things are done these days' with a focus on treadmills and placing in Glamour, news.com.au and Nine, and how this all ties into Google's E-E-A-T score (Experience, Expertise, Authoritativeness, and Trustworthiness).Ultimately, I'd suggest you do everything you can not to waste tens or hundreds of thousands of dollars in effort and wages, and come out with a mediocre outcome, because you don't have a digital expert in your team.If you want great outcomes that work, you MUST ensure there is continuity and ownership of the final result, and that you give decision making power to the person leading the process.I regularly see companies using different providers at each stage, without someone leading the process, and critical things are always missed.- Business strategy-- Inc. defining your preeminent strategic driver, critical issue resolution and accountabilities- Digital content strategy-- Articulating that strategy into stories, Digital PR & SEO- Brand / website design / collateral updates- Website development- Completion of the Customer Journey Marketing loop- Team training for best use of new toolsThese all tie together, and this IS a hierarchy for a reason. You can work on any part of it as a individual project, though it must happen in context if you want effective results.Ignore this and you'll simply create greater drift in what you've already got, and expensive rework when you're sad at the mediocre outcomes.As my dad would ask me; why not DIRFT? Do It Right First Time!Reach out if you'd like to chat about your plans for 2024, and how to ensure you take effective steps towards them, whilst avoiding what could derail you.And if you've got all of this nailed, and you're confident to manage the integration of SEO with everything else, StudioHawk are the way!Support the showFor the latest insights on leadership, impact investing, global challenges, business strategy and storytelling, make sure to join me on LinkedIn, and get the newsletter, Smarter Impact - Every Thursday!

As Google continues to update its Search Quality Rater Guidelines during the mass adoption of Ai's Large Language Models (LMMs), understanding how the technology giant uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is becomes vital for content creators.In this Masterclass, Mediaworks expert panel will explore Google's evaluation criteria across various E-E-A-T levels, and the emphasis and the critical importance the technology giant is placing on demonstrating firsthand experience when rewarding content creators. They'll discuss why trust is paramount in the future of your content and will discuss the potential upsides and pitfalls from the evolving landscape of AI-generated content.Stay informed with the Mediaworks Masterclass and enhance your content strategy with this insightful discussion on E-E-A-T and its impact on content quality and trustworthiness.

What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience' to E-A-T?  On this episode, Wix's own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google's “E-E-A-T ranking factors”, and how to demonstrate these qualifications to Google. We explore the elements laid out in Google's Search Quality Rater Guidelines that help bolster your website's E-E-A-T foundation, and teach you how to connect the dots when it comes to your brands credentials.  Hope you're hungry, because there's a lot to E-E-A-T today! We're putting an emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness so you can showcase your website's true value this week on the SERP's Up SEO Podcast! Key Segments [00:01:50] What's On This Episode of SERP's Up? [00:03:15] Focus Topic Guest: Lily Ray [00:04:21] Focus Topic of the Week: E-E-A-T  [00:30:19] Going Going Google [00:36:29] Snappy News [00:39:39] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Lily Ray Olaf Kopp Resources: SERP's Up Podcast Wix SEO Learning Hub Wix Studio Wix Studio YouTube Searchlight SEO Newsletter Amsive Digital News: Google Search testing “Mentioned in” search snippet Google Quality Rater Guidelines

In this Pro Church Marketing Podcast episode, host Jono Long discusses the latest Google core algorithm update and its impact on your church's search engine rankings. With Google releasing numerous updates throughout the year, church leaders and nonprofit directors must stay informed. Jono explains the nature of core algorithm updates, their potential to cause fluctuations in website rankings, and the patience required to recover from them. He also emphasizes the importance of producing high-quality, human-centered content that aligns with Google's EAT (Expertise, Authoritativeness, Trustworthiness) guidelines. For churches looking to maintain their online visibility, Jono offers creative ideas, such as transcribing sermons into blog posts and creating hyper-localized content. If you're concerned about your SEO and have questions, feel free to reach out for assistance.

In this episode of The Sassy Solopreneur podcast, Jamie discusses the importance of demonstrating expertise and authority in your niche, particularly concerning Google's EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines. She emphasizes that food bloggers should focus on creating content that showcases their experience and expertise rather than just chasing keywords. She also recommends strategies to build trust and credibility with both your readers and Google so you can rank higher in SERPs.Looking for more? Sign up for our FREE masterclass, Unlock Your Food Blog's Potential: Strategies to 10X Your Traffic, Crush Plateaus, and Own Your Niche where you'll learn the strategy that helped me break through my years-long page view plateau, increase my blog traffic, triple my email subscribers, and double my ad revenue in 2023... and how you can do it too.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilva Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of The Scaling Edge! Hosted by Michael Brooks, this podcast delves into the world of digital marketing and entrepreneurship, providing invaluable insights for scaling your business and life. In this episode, Michael sits down with Brandon Leibowitz, a digital marketing expert since 2007, to explore the power of SEO in driving organic growth.

Today digital marketing specialist Matt Diamante shares his insights about SEO for small business owners.We talked about crafting SEO-friendly content, handling client expectations, and incorporating keywords effectively.  Connect with Matt:Understanding SEO (free course)WebsiteInstagramTikTok1. Matt emphasized the importance of small business owners understanding and implementing their own SEO:Knowing what goes into SEO like keyword placements, Content strategies, and technical aspects of SEO.For any business to thrive, they should be able to handle their own SEO. Or at least have a basic grasp of its functioning. 2. Matt gave an analogy of a website being a physical store:SEO is like building roads to that store making it easier for customers to find and access it.There's value of giving clients an understanding of elements such as title tags, meta description, headings, content styling.3. Matt mentioned the benefits  of using platforms like Shopify for e-commerce:Shopify can handle large traffic.Shopify takes care of SEO aspects like SSL certificates.Matt feels that Wix and Squarespace are limited for SEO (they restrict access to crucial backend features).4. Tips beyond basic SEO:Matt mentioned SEO tool Surfer SEO which aids in placing the right keywords at the right places in your content to ensure search engines find them.A crucial piece of advice from Matt was to get user feedback on the site's user experience to identify site issues and improve it accordingly.SEO Services need a balanced approach that involves both personality and technical SEO optimization. Matt emphasized the importance of infusing personality into posts similar to E A T policy (Expertise, Authoritativeness, Trustworthiness) of Google.If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!

Jeff Crawford is the president of Zo Digital, a bi-lingual digital marketing agency he founded over seven years ago. He describes many of the mistakes foreign companies make when setting up their web presence in Japan and explains how to remedy these issues. What hidden gems can be discovered in your site analytics to improve  eCom sales. Why Japanese sites are often so busy and loud. Simple and practical advise on how to increase traffic and improve conversion rates through "Authoritativeness" and "Trustworthiness". This might sound a bit technical but Jeff explains it all in a very easy to understand style. I guarantee you will become more digital marketing savvy after listening to Jeff's stories and advise. Other topics we discuss:The biggest mistakes foreign firms make when launching web sites in JapanWhat is a "YMYL" site (Your Money or Your Life)How Google ranks and evaluates websitesSimple methods to increase your site's E.A.T. (E = Expertise)Isn't "User Experience" subjective?The best and worst way to create web "content"Google voice search SEO is comingThe most important web site page for Japanese (26:23)Key Word research and how to master the nuanceWhat many Japanese think about the typical western website How much companies should invest in SEO as a % of salesHow does understanding analytics specifically improve ones business (29:34)The Free Unsolicited Business IdeaZo Digital: https://www.zodigital.jp/Jeff Crawford: https://www.linkedin.com/in/jeffcrawford/Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeMore Episodes like this HERE: https://www.nowandzen.jp/

Si estás disfrutando de unas merecidas vacaciones o, quizás, sigues dando tu mejor versión al pie del mostrador, nosotros aquí seguimos, una semana más, para traerte lo mejor del revenue management, el marketing hotelero, la tecnología e innovación. ✅Consigue GRATIS la guía Revenue Focus y empieza a trazar tu PLAN B ¡Aquí encontrarás toda la información de nuestro manual estratégico!: 👉https://jaimechicheri.com/ebook-revenue-focus/ ✅¿Quieres formar parte de la próxima edición de RevenueKnowmads? ¡Aquí tienes toda la información!: 👉https://www.revenueknowmads.com ✅¿Quieres aprender más sobre revenue management, marketing, distribución, ventas y comercialización hotelera?. Te invito a que te suscribas a Hotel Marketing School: 👉https://hotelmarketing.school/ En el episodio de esta semana nos adentramos en el significado de Google EAT: Experiencia, Autoridad y Fiabilidad (Expertise, Authoritativeness & Trustworthiness en inglés). Se trata del conjunto de directrices utilizadas por Google para evaluar la calidad y relevancia de un sitio web en términos de contenido y calidad. Y para entender mejor su funcionamiento, me acompañan mis queridos Rodrigo Vega (especialista en SEO hotelero) y Mercedes Cavanagh (especialista en UX / UI en empresas turísticas y fundadora de UX Hoteles) ambos miembros de la comunidad RevenueKnowmads. Para una mejor comprensión, hemos planteado el episodio en 4 bloques: ✅ ¿Qué es Google EAT? ✅ ¿Por qué es importante para el SEO de mi hotel? ✅ ¿Cómo podemos mejorar el EAT de nuestra página web? ✅ Consejos y mejores prácticas Aquí te dejamos los enlaces para que puedas contactar con Rodrigo Vega y Mercedes Cavanagh: 👉Rodrigo Vega en Linkedln: ✅https://www.linkedin.com/in/rodrigo-vega-69a145213/ 👉Rodrigo Vega en Facebook: ✅https://www.facebook.com/rodrigo.vega.7771586 👉Mercedes Cavanagh en Linkedln: ✅https://www.linkedin.com/in/mercedescavanagh/ 👉Mercedes Cavanagh website: ✅https://ux-hoteles.com/ 👉Mercedes Cavanagh email de contacto: ✅mercedes@ux-hoteles.com 👉Aquí te dejo enlace para que puedas ver las auditorías SEO realizadas, por Rodrigo y Mercedes, a las webs de las cadenas hoteleras Room Mate y Casual Hotels: ✅Room Mate Hotels: https://www.youtube.com/watch?v=dfexBl2WtxI&list=PL5jF8tpy6Xj7lkhq357eqMtB2PnHYfIH1&index=1 ✅Casual Hotels: https://www.youtube.com/watch?v=KsP4pRHVxs0&list=PL5jF8tpy6Xj7lkhq357eqMtB2PnHYfIH1&index=2 ¿Quieres mejorar el posicionamiento de tu página web en los motores de búsqueda? Te invitamos a escuchar el episodio, y a que no pierdas detalle, si quieres conocer las directrices utilizadas por Google para evaluar la calidad y relevancia, de tu página web, en términos de experiencia, autoridad y confianza. 💚¿Te ha gustado?💚 Ayúdanos a que este episodio sea un ÉXITO, compártelo con aquellos que creas puede interesarles y déjanos tus comentarios. Será un placer leerlos y compartir experiencias y conocimiento. ///////////////////// ¿Quieres más? 👉 Si quieres seguir aprendiendo con nuestros vídeos semanales te invito a suscribirte a este canal sobre Revenue Management, Distribución, Marketing y todo lo que ayuda a un negocio de alojamiento a crecer (hoteles, rentals, campings, hostales..) donde además hablo sobre estratégias y tácticas para emprender. 👉 Si además quieres seguir mi día a día como emprendedor te animo a visitar mi otro canal https://www.youtube.com/channel/UCLGC… 👉Y si quieres que te muestre 7 maneras, algunas de ellas GRATIS, en las que puedo ayudar a personas como tú a 1) Crear marca personal y autoridad 2) Generar ingresos pasivos y emprender 3) Mejorar el Revenue de su negocio 4) Aprender todo sobre Revenue Management (Una estrategia que nace en el sector servicios y de la que muchos negocios deberían aprender), Distribución de producto online - offline, Marketing Digital y Rentabilización de Negocios de cualquier tipo te animo a entrar en https://bit.ly/jch7minutos 👉 También puedes seguir aprendiendo con nosotros, aquí te dejamos acceso a https://www.rkmuniversity.com. Se trata del primer MBA en negocios de alojamiento turístico y sus cursos son 100% bonificables y pueden salirte, totalmente, GRATIS. MARCAS DE TIEMPO 0:00 Google EAT: ¿Qué es y cómo impacta en el SEO de tu hotel? 07:11 ¿Qué es Google EAT? 14:04 ¿Por qué es importante para el SEO de mi hotel? 26:03 ¿Cómo podemos mejorar el EAT de nuestra página web? 31:57 Consejos y mejores prácticas 36:02 Reflexiones finales del episodio y despedida

In this insightful episode, Bryan Cush explores the unique aspects of SEO and E-E-A-T (Expertise, Expert, Authoritativeness, Trustworthiness) strategies tailored for the medical and healthcare industry. Discover how to optimize your online presence, build credibility, and provide valuable content for your target audience in this highly competitive sector. Our conversation with Bryan Cush covers these…

In this episode, we delve into the latest developments in Google's local search landscape. We kick off with an exploration of Google's Search Generative Experience (SGE), a new AI-driven feature that's reshaping local search results. We discuss its potential impact on residential contractors and how businesses can adapt to this closed-loop system. Next, we tackle the issue of missing reviews on Google. We share insights from a new process that Google has introduced for reporting missing reviews, a critical aspect of digital marketing for home improvement businesses. We discuss the importance of reviews in reputation management, rankings, and revenue generation. We then shift our focus to the ethical acquisition of reviews. We discuss why businesses should avoid soliciting reviews in exchange for donations and the implications of Google's E-A-T (Expertise, Authoritativeness, Trustworthiness) concept on review acquisition strategies. Finally, we discuss a new development in Google Business Profile management - the introduction of text-based confirmations. We explore how this change can help businesses verify their profiles more efficiently and the implications for local search visibility. Join us as we navigate these changes and provide actionable tips for residential contractors to optimize their digital marketing strategies in the evolving local search landscape. Read the full article here: https://moz.com/blog/local-search-developments-q2-2023 www.contractorgrowthnetwork.com

ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it's crucial to learn what's possible with them while acknowledging their flaws. After all, do LLMs have their intelligence? Is ChatGPT ready for “prime time,” or is it merely a toy that can lead to fake and error-laden stories?  President of Pilot Holding, Eric Enge, joined me on the SEJShow to share the truth behind the prevailing myths surrounding the generative AI landscape and how to succeed with the tools instead.  Discover the problems arising from placing too much trust in generative AI. You'll also find out what is possible and how to use it in your business best while avoiding the common mistakes associated with LLMs.   We must remember that the real problem is that this stuff is trained on the open internet. We have all the world's information on the web, and that's great, but we also have all the world's disinformation on the web and a lot of overtly intended misinformation. –Eric Enge,41:18 Anybody who thinks SEO is going away because of this doesn't understand SEO. As long as people want to search for and find things, and as long as there are tools to help people search for and find things, there will be SEO, end of story. –Eric Enge, 32:48 We're not at the point where this will supplant humans in all things. But we are at a point where we've developed a really interesting tool that can be used constructively and creatively in many different ways.–Eric Enge, 37:38   [00:00] - Introduction to Eric [04:21] - AI's current and future role in search & opportunities [09:36] - Effects of incorrect information on different Internet users [14:13] - Error reporting to Google: Best practices [15:25] - Preparing ecommerce sites for AI-enhanced search [21:02] - The role of content in local search results [23:52] - Evaluation of Google's source selection for search results [28:23] - Impact of Google's result integration on clicks and conversions [31:48] - Importance of brand visibility in search results [33:14] - Misunderstandings about AI's influence on search results [37:40] - Outlook on the future of ai systems [38:29] - Recent advancements in ai-generated output accuracy [41:18] - Web disinformation issues and their effect on ai models [44:22] - Strategies for ai-optimized business content [46:55] - AI's potential impact on online content credibility [48:33] - Importance of experts in enhancing ai-generated content [50:19] - Google's approach to evaluating content trustworthiness [51:49] - Insights on AI's role in future content generation and SEO   Resources Mentioned: Pilot Holding: https://www.pilotholding.com/   Right now, we have this massive paradigm shift or the preparation for the shift. We're definitely in the infant stages. Most of us SEOs have Google SGE running on our browsers. We're doing queries daily. We're getting scared or anxious every time we do a query. Now we're seeing an article appear before the typical organic results. We must keep reminding ourselves that we are beta-testing this at the moment. And this is a tricky thing to do sometimes when every time you search, you see everything pushed down. Google trying to answer what may not even be a question-oriented query with a relatively long piece of content. –Loren Baker, 04:21 The easiest way to get started is to take a page on your site, feed it into the model, give it the search query you want it to rank for, and ask it what changes you need to make to improve your chances of ranking on that or what content gaps you need to fill. –Eric Enge,44:22 Over time, E-A-T (Expertise, Authoritativeness, Trustworthiness) is going to become more important. Google will place a lot of weight on looking for subject matter experts, fact-checking, and a strong staff of experts owning the content. –Eric Enge, 48:22   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Eric Enge: Eric Enge is an award-winning professional and co-founder of Pilot Holding, specializing in executive consulting for SEO, content marketing, digital marketing, and finance. He founded Stone Temple Consulting, later acquired by Perficient, where he served as General Manager and Principal in the Digital Marketing team. Eric's expertise spans digital marketing strategy, SEO, content marketing, paid search, conversion rate optimization, social media, web analytics, and marketing automation. He excels in guiding businesses toward their next stage of growth. Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericenge/  Follow him on Twitter: https://twitter.com/stonetemple   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Discover the Power of Podcast Guesting for SEO Success on "Crushing it with Kitchen Remodeling"! Attention all kitchen remodeling business owners! Get ready to boost your online visibility and dominate the SEO game with our latest episode of "Crushing it with Kitchen Remodeling." Join us as we delve into the fascinating world of podcast guesting and its profound impact on your off-page SEO efforts. In this episode, our special guest, Matt Heprun, an esteemed expert in digital marketing and SEO, unveils the secrets to strategically leveraging podcast appearances for building powerful backlinks. Learn how these backlinks can propel your website's E-A-T score (Expertise, Authoritativeness, Trustworthiness) and enhance your online authority within the kitchen remodeling industry. Discover why backlinks from reputable podcasts hold exceptional value and how they can significantly influence your search engine rankings. Matt provides insider tips on selecting the right podcasts in your niche, maximizing the SEO benefits of being a podcast guest, and establishing yourself as an industry authority. But the benefits don't end there! Tune in to uncover additional SEO advantages of podcast guesting and gain invaluable insights on leveraging your appearances to amplify your overall digital marketing efforts. If you're a kitchen remodeling business owner looking to skyrocket your online presence and dominate the SEO game, this episode is a game-changer! Don't miss out on the opportunity to level up your business with the power of podcast guesting. Download now and immerse yourself in the world of "Crushing it with Kitchen Remodeling" as we explore the profound impact of podcast guesting on your off-page SEO success. Let's take your kitchen remodeling business to new heights.

What is Google's new generative AI going to mean for you and your business? There are big happenings in the world of AI, none more so than Google's recent I/O keynote, where they unveiled a whole new search model (pretty much). And so if you want to eat, you're going to need to learn to EEAT. Extra emphasis on the first E. The E-E-A-T Google acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google will no longer be prioritizing Authoritative articles on skydiving. Rather, if you want the high ranking, you'll need to prove that you jumped out of the plane!With 80% of the world's internet traffic and $162 billion in revenue in 2022 from search alone, Google knows that it needs to drive traffic back to its publishers. And so, they're rewarding content creators who combine their Expertise with actual Experience. This is good news for marketers and great news for content creators worrying about the AI wolf at the door. Julia McCoy is reminding the TDM audience that having a presence, choosing a niche, and sharing lots of content within that niche matters more than ever. Host Mark de Grasse is throwing in some measured skepticism about whether or not Google will be swiping our content anyway and what will happen if their plan doesn't work. All of this makes for engaging content on how we can be an E (expert) rather than a C (chatbot) in this AI-crazy world. Julia McCoy is the President of Content at Scale and is a bonafide AI Expert with added Experience. Content at Scale is the world's fastest-growing AI writing platform for SEO marketers. A go-to resource for marketers, agencies, publishers, and content freelancers looking to step into the new world of AI with knowledge and integrity, Content at Scale helps marketers, agencies, publishers, and content freelancers adapt to AI content without losing the human touch. *Check out Episode 322 of The DigitalMarketer, which featured an interview with Content at Scale's Founder, Justin McGill.Key Takeaways:01:20 What is Google generative AI all about? 08:58 What examples were highlighted at Google's IO keynote?10:20 Can we trust Google? 11:55 How hard will it be to be featured as an expert contributor? 18:30 Will Google's new approach work for the average person?19:30 Will Google care how we create our content (using AI)? 22:00 Google's struggles as an 'old' company23:15 Understanding what Google means by 'Experience'26:20 How will Google's tracking work? 29:00 How to tie your advertisers into your content 31:00 How is Google AI going to appease its publishers? 31:50 How do I publish content to get ahead of Google generative AI?34:10 Why content creators will still be valuable36:00 The value of identifying your unique content style39:50 Does domain authority still matter?41:00 The advent of VR and a future marketer's paradiseConnect with Julia McCoy:Website - Content at Scale - https://contentatscale.ai/LinkedIn - Julia McCoy - President - Content at Scale | LinkedIn - https://www.linkedin.com/in/juliaemccoyBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook:...

What is Google's new generative AI going to mean for you and your business? There are big happenings in the world of AI, none more so than Google's recent I/O keynote, where they unveiled a whole new search model (pretty much). And so if you want to eat, you're going to need to learn to EEAT. Extra emphasis on the first E. The E-E-A-T Google acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google will no longer be prioritizing Authoritative articles on skydiving. Rather, if you want the high ranking, you'll need to prove that you jumped out of the plane!With 80% of the world's internet traffic and $162 billion in revenue in 2022 from search alone, Google knows that it needs to drive traffic back to its publishers. And so, they're rewarding content creators who combine their Expertise with actual Experience. This is good news for marketers and great news for content creators worrying about the AI wolf at the door. Julia McCoy is reminding the TDM audience that having a presence, choosing a niche, and sharing lots of content within that niche matters more than ever. Host Mark de Grasse is throwing in some measured skepticism about whether or not Google will be swiping our content anyway and what will happen if their plan doesn't work. All of this makes for engaging content on how we can be an E (expert) rather than a C (chatbot) in this AI-crazy world. Julia McCoy is the President of Content at Scale and is a bonafide AI Expert with added Experience. Content at Scale is the world's fastest-growing AI writing platform for SEO marketers. A go-to resource for marketers, agencies, publishers, and content freelancers looking to step into the new world of AI with knowledge and integrity, Content at Scale helps marketers, agencies, publishers, and content freelancers adapt to AI content without losing the human touch. *Check out Episode 322 of The DigitalMarketer, which featured an interview with Content at Scale's Founder, Justin McGill.Key Takeaways:01:20 What is Google generative AI all about? 08:58 What examples were highlighted at Google's IO keynote?10:20 Can we trust Google? 11:55 How hard will it be to be featured as an expert contributor? 18:30 Will Google's new approach work for the average person?19:30 Will Google care how we create our content (using AI)? 22:00 Google's struggles as an 'old' company23:15 Understanding what Google means by 'Experience'26:20 How will Google's tracking work? 29:00 How to tie your advertisers into your content 31:00 How is Google AI going to appease its publishers? 31:50 How do I publish content to get ahead of Google generative AI?34:10 Why content creators will still be valuable36:00 The value of identifying your unique content style39:50 Does domain authority still matter?41:00 The advent of VR and a future marketer's paradiseConnect with Julia McCoy:Website - Content at Scale - https://contentatscale.ai/LinkedIn - Julia McCoy - President - Content at Scale | LinkedIn - https://www.linkedin.com/in/juliaemccoyBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's...

In today's episode we're talking about how Google is evaluating helpful content using EAT (it stilled called EAT even though not there are two E's - E-E-A-T Experience,  Expertise, Authoritativeness, Trustworthiness and this looks in practice for businesses that have a local audience. Listen and find out more at DelosInc.com/episode290.

Get ready to dive into major Google Updates you can't afford to miss! Learn more about Google Ad's latest campaign type "Performance Max" taking advantage of all of Google's assets. We will also cover Google's latest algorithm update "Google's Fresh Content Update" so you can make sure your content strategy stays evergreen and then we will look at the latest Google Business Profile/Google Maps enhancements like "Neighborhood Vibes", where users can get an instant understanding of a specific neighborhood right in their Google Maps App. Learn How Google Ads Performance Max Campaigns Can Get You More Supplemental Traffic Utilize EAT: Expertise, Authoritativeness and Trustworthiness to Rank Higher in Google Google Maps Latest Updates and Newest Upcoming Feature "Neighborhood Vibes" Enjoy this episode of The Multifamily with Ronn and Martin!

This episode of the SEO Podcast by #SEOSLY features Lily Ray, a highly accomplished SEO professional based in New York City. Lily is best known for her in-depth analyses of websites in terms of E-E-A-T. With over a decade of experience in the industry, Lily has developed a reputation as one of the leading experts in the field. She leads a talented team of 35+ individuals at Amsive Digital, where she serves as the Senior Director of SEO and Head of Organic Research. In 2017, Lily was recognized for her exceptional work and was nominated for the "Best Female Search Marketer of the Year" award by Search Engine Land. With a background in the Bay Area and a passion for creativity, Lily brings a unique perspective and skill set to her role, making her a valuable asset to any organization. Follow Lily on LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/ Follow Lily on Twitter: https://twitter.com/olgazarr Lily's website: https://lilyray.nyc/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ To learn even more, go to https://seosly.com/blog/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/

Joining Alexa on this week's episode is a musician, university professor and founder of Creative SEO. She manages her own music studio and helps musicians to create their own paid opportunities to live the life that they deserve. Dr Tonya Lawson is on Singing Teachers Talk to tell you how you can improve your SEO and earn passive income.  KEY TAKEAWAYS There are a lot of people that think that passive income means sitting on the beach with a cocktail, just relaxing. That's not how it works. Passive income is where you put a lot of work in on the front end, but then it continues to pay out over time. Tonya is earning money every week from Amazon off of articles that she wrote two to three years ago. The articles are already written, and she is continuing to earn money from affiliate sales. She has courses that were a lot of work to build, but now that they're built, Tonya is earning income passively from them as new people sign up.  You need to think of passive income as compound interest. It starts out with a little, but over time it grows more and more as your website and presence grow and the volume of work you have increased.  If you've never done any sort of SEO implementation, you need to give yourself 12 months to start seeing real growth happening. Many of the websites we use and recommend to our students use affiliate links. These are essentially referrals that you can set up where when someone signs up from your link, you get a small commission.  SEO is really important in order to get your website to rank. If your website is not ranking in Google, if nobody's finding you online, then you're not going to earn money from it.  SEO stands for search engine optimisation. In plain terms, it's how you get your website found on Google or any of the other search engines. To get the best results, you need to focus your content around a targeted keyword. Google looks for something called EAT in your content. Expertise, Authoritativeness, and Trust. And with the rise in  AI writers, they've added a fourth letter, a second E for Experience, because they want to know that you know what you're talking about.   BEST MOMENTS ‘Now I don't worry when I have a student cancel. Instead, I'm like, hey, I have extra time in my day now' ‘Passive income takes time. There is no get rich quick' ‘You have to do what feels intuitive to you, what feels natural to you. If you've always enjoyed writing, do that. If you feel really comfortable on camera, then courses' ‘A lot of creatives, they've heard about seo, but they don't even know what it is'  EPISODE RESOURCES  Guest Website: https://tonyalawson.com/ SEO Membership:  https://tonyalawson.com/creative-seo/ Social Media:  Instagram: @dr.tonyalawson Youtube: https://www.youtube.com/@dr.tonyalawson Relevant Links & Mentions:  Amazon Associates: https://affiliate-program.amazon.co.uk/ Sheet Music Plus Affiliate Program: https://affiliates.sheetmusicplus.com/affiliates Blog - The Best Clarinet Mouthpiece for Beginners, Intermediate, and Advanced Players: https://www.tonyalawson.com/best-clarinet-mouthpiece/ Jasper AI: https://www.jasper.ai/ Grammarly: https://www.grammarly.com/ John Mueller Twitter: https://twitter.com/johnmu Yoast: https://yoast.com/wordpress/plugins/seo/?gclid=Cj0KCQiAiJSeBhCCARIsAHnAzT_xoowZ9e3QH5e_OfWTV1PK8EpY9_3svgqWzfdy6wdBMzSKx3kj4NYaArXoEALw_wcB Search Engine Journal: https://www.searchenginejournal.com/ Search Engine Roundtable: https://www.seroundtable.com/ ABOUT THE GUEST Dr Tonya Lawson is a professional clarinettist turned SEO specialist who specialises in helping freelance creatives build out passive income streams so they can live the life they deserve.  Not only is Dr Lawson a professor at Middle Tennessee State University, but she also maintains a large private studio, runs 2 niche websites, and creates digital courses that provide musicians with the knowledge they need in order to have sustainable and profitable businesses.   ABOUT THE PODCAST BAST Training is here to help singers gain the knowledge, skills and understanding required to be a great singing teacher. We can help you whether you are getting started or just have some knowledge gaps to fill through our courses and educational events. Website: basttraining.com Get updates to your inbox: Click here for updates from BAST Training Link to presenter's bios: basttraining.com/singing-teachers-talk-podcast-biosSee omnystudio.com/listener for privacy information.

Noticias y novedades del Marketing Digital y las redes socialesÚnete al Grupo de Telegram Triunfers: https://borjagiron.com/telegramPodcasts recomendados: Mixxio y Caviar Online1. Más líos en Twitter: Twitter prohíbe enlaces a otras redes sociales y suspendían la cuenta de Mastodon. Después Elon Musk rectificaba y pedía perdón. Un poco más tarde lanzaba encuesta, por si querían que dejara de dirigir de Twitter. Sale que sí y dice que buscará a alguien.2. Se habla mucho de chatGPT: Competidor de Google con Inteligencia Artificial: https://www.youtube.com/watch?v=9xssoznRtIU3. Cambio algoritmo Google contra el spam: Google helpful content update and link spam update4. Buscador para buscar contenido en vídeos de YouTube https://searchengineland.com/google-search-testing-search-in-video-3905655. Google retira funcionalidad Web Light de search console6. Mastodon crece un 800%: https://viapodcast.fm/mastodon-crece-800-en-dos-meses/7. Accede a Mastodon: https://borjagiron.com/como-registrarse-mastodon-invitacion/8. Cómo funciona Google se actualiza: https://www.google.com/search/howsearchworks/how-search-works/9. Google añade en su guía el acrónimo a EAT: EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) Experiencia personal del redactor, Experiencia profesional del redactor, Autoridad, confianza. Contra SPAM y contra IA: https://developers.google.com/search/news?hl=es-41910. Llegó Year in Search. Vídeo resumen de 2 minutos: https://trends.google.es/trends/yis/2022/ES/11. Tendencias búsqueda en tiempo real añadidas a Google Trends: https://trends.google.es/trends/trendingsearches/realtime?geo=ES&category=all Veo Lotería de Navidad. Competencia atroz de medios https://campamentoweb.com/12. Intento de golpe de estado por el presidente de gobierno de España Pedro Sánchez se habla en Twitter y podcasts intenta cambiar ley para controlar el Tribunal Constitucional: https://www.elmundo.es/podcasts/el-mundo-al-dia/2022/12/20/63a13f44e4d4d8a2018b4593.html13. Spill, la red social que desarrollan ex trabajadores de Twitter con tecnología Blockchain: https://www.trecebits.com/spill-red-social/14. Formulario oficial cuentas Instagram Hackeadas: https://instagram.com/hacked 15. YouTube bloquea el canal de PornHub16. Comunidades WhatsApp: https://www.xataka.com/basics/comunidades-whatsapp-que-como-crearlas17. Emily in Paris. Tercera temporada en Netflix18. Apple presenta Freeform: una nueva app diseñada para intercambiar ideas y colaborar con creatividad. Con Freeform para iPhone, iPad y Mac, la colaboración con elementos visuales es más fácil que nunca: https://www.apple.com/es/newsroom/2022/12/apple-launches-freeform-a-powerful-new-app-designed-for-creative-collaboration/19. Apple obligada a abrir la instalación de apps en el iPhone: la nueva Ley Europea prevé importantes multas: https://www.xatakamovil.com/apple/apple-obligada-a-abrir-instalacion-apps-iphone-nueva-ley-europea-preve-importantes-multas20. Telegram mejora el diseño de los Temas: https://telegram.org/blog/ultimate-privacy-topics-2-0/esÚnete al Grupo de Telegram Triunfers: https://borjagiron.com/telegramSesiones de MastermindPodcast secreto en exclusivaPreguntas y respuestasRepeticiones de los directos de InstagramRegalos, descuentos y sorteosRanking de miembrosRetos de 21 díasClases en vivoContenido exclusivoClub de lecturaComunidad de amigosEventos presencialesGrupos de conversación (Tips, Marketing, RRSS, SEO, Podcasting, Productividad, WordPress, Monetización...)Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del Marketing Digital. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis.Grupo Telegram: https://borjagiron.com/telegramTambién puedes acceder completamente gratis a mis cursos de Marketing Digital desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast Marketing Digital, nos escuchamos en el próximo episodio

Noticias y novedades del Marketing Digital y las redes socialesÚnete al Grupo de Telegram Triunfers: https://borjagiron.com/telegramPodcasts recomendados: Mixxio y Caviar Online1. Más líos en Twitter: Twitter prohíbe enlaces a otras redes sociales y suspendían la cuenta de Mastodon. Después Elon Musk rectificaba y pedía perdón. Un poco más tarde lanzaba encuesta, por si querían que dejara de dirigir de Twitter. Sale que sí y dice que buscará a alguien.2. Se habla mucho de chatGPT: Competidor de Google con Inteligencia Artificial: https://www.youtube.com/watch?v=9xssoznRtIU3. Cambio algoritmo Google contra el spam: Google helpful content update and link spam update4. Buscador para buscar contenido en vídeos de YouTube https://searchengineland.com/google-search-testing-search-in-video-3905655. Google retira funcionalidad Web Light de search console6. Mastodon crece un 800%: https://viapodcast.fm/mastodon-crece-800-en-dos-meses/7. Accede a Mastodon: https://borjagiron.com/como-registrarse-mastodon-invitacion/8. Cómo funciona Google se actualiza: https://www.google.com/search/howsearchworks/how-search-works/9. Google añade en su guía el acrónimo a EAT: EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) Experiencia personal del redactor, Experiencia profesional del redactor, Autoridad, confianza. Contra SPAM y contra IA: https://developers.google.com/search/news?hl=es-41910. Llegó Year in Search. Vídeo resumen de 2 minutos: https://trends.google.es/trends/yis/2022/ES/11. Tendencias búsqueda en tiempo real añadidas a Google Trends: https://trends.google.es/trends/trendingsearches/realtime?geo=ES&category=all Veo Lotería de Navidad. Competencia atroz de medios https://campamentoweb.com/12. Intento de golpe de estado por el presidente de gobierno de España Pedro Sánchez se habla en Twitter y podcasts intenta cambiar ley para controlar el Tribunal Constitucional: https://www.elmundo.es/podcasts/el-mundo-al-dia/2022/12/20/63a13f44e4d4d8a2018b4593.html13. Spill, la red social que desarrollan ex trabajadores de Twitter con tecnología Blockchain: https://www.trecebits.com/spill-red-social/14. Formulario oficial cuentas Instagram Hackeadas: https://instagram.com/hacked 15. YouTube bloquea el canal de PornHub16. Comunidades WhatsApp: https://www.xataka.com/basics/comunidades-whatsapp-que-como-crearlas17. Emily in Paris. Tercera temporada en Netflix18. Apple presenta Freeform: una nueva app diseñada para intercambiar ideas y colaborar con creatividad. Con Freeform para iPhone, iPad y Mac, la colaboración con elementos visuales es más fácil que nunca: https://www.apple.com/es/newsroom/2022/12/apple-launches-freeform-a-powerful-new-app-designed-for-creative-collaboration/19. Apple obligada a abrir la instalación de apps en el iPhone: la nueva Ley Europea prevé importantes multas: https://www.xatakamovil.com/apple/apple-obligada-a-abrir-instalacion-apps-iphone-nueva-ley-europea-preve-importantes-multas20. Telegram mejora el diseño de los Temas: https://telegram.org/blog/ultimate-privacy-topics-2-0/esÚnete al Grupo de Telegram Triunfers: https://borjagiron.com/telegramSesiones de MastermindPodcast secreto en exclusivaPreguntas y respuestasRepeticiones de los directos de InstagramRegalos, descuentos y sorteosRanking de miembrosRetos de 21 díasClases en vivoContenido exclusivoClub de lecturaComunidad de amigosEventos presencialesGrupos de conversación (Tips, Marketing, RRSS, SEO, Podcasting, Productividad, WordPress, Monetización...)Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del Marketing Digital. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis.Grupo Telegram: https://borjagiron.com/telegramTambién puedes acceder completamente gratis a mis cursos de Marketing Digital desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast Marketing Digital, nos escuchamos en el próximo episodio

1. Reddit Launches Reddit for Business Website - Reddit's launched a Reddit for Business website, which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help them with their paid Reddit marketing. The mini-site includes usage stats, tips, case studies and educational resources to help guide you on your Reddit ads journey. In the announcement, Reddit wrote that:“90% of users trust Reddit to learn about new products and brands. For context, that's higher than Google, Amazon, Twitter, Instagram, and Snapchat. The communities' trust turns into action. Redditors tend to be more informed consumers, more valuable buyers, and they go hard for their favorite brands. They're also more likely to recommend the products they love - which never hurts”If you're thinking about Reddit ads, it's definitely worth a look, with the case studies, in particular, acting as a guide book, of sorts, for effective, creative Reddit marketing. Listen to the podcast to hear what I feel about Reddit Ads.2. Instagram ‘Group Profile' - This week, Instagram updated its group chat function and are now calling it ‘Group Profiles'. Content inside the group profile will only be visible to group members, and Collaborative Collections. Group Profiles are effectively shared profiles where you can post content for the entertainment of the group (that won't be shared with your followers), while Collaborative Collections will enable you to save posts to a private collection within your group chat. To me, this is just the beginning of IG Group since Meta (parent company of Facebook) has realized that a lot of IG users do not use Facebook thus need a way to keep them on the platform longer.3. GA4 Now Has A Built-In Landing Page Report - A landing page is the first page someone lands on when they visit your website. Google Analytics 4 (GA4) is rolling out an out of the box functionality that allows users to generate landing reports. Before this update, which is being rolled out to users gradually, landing page reports had to be manually constructed. This was an confusing process, which required multiple clicks. Use the report to evaluate the effectiveness of your landing pages. The default, automated report includes metrics for Views, New Users, Average Engagement Time per Session, Conversions, and Total Revenue. However, these fields can be modified and customized to business needs.4. Google Launches Search Status Dashboard - Google has launched a status dashboard for Google Search at status.search.google.com. The Google Search status dashboard will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, or serving in Google Search. Google wrote, “as we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search—crawling, indexing, and serving… while system disruptions are extremely rare, we want to be transparent when they do happen.”5. Google Ads Introduces Simulation Tool For Data-Driven Attribution - Before making a purchase or completing another valuable action on your website, people may click or interact with several of your ads. Typically, all credit for the conversion is given to the last ad customers interacted with. But was it really that ad that made them decide to choose your business? Data-driven attribution gives credit for conversions based on how people engage with your various ads and decide to become your customer. It uses data from your account to determine which keywords, ads, and campaigns have the greatest impact on your business goals.Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model. To convince Advertisers on the benefits of using Data-Driven Attribution, Google is rolling out a simulation tool for eligible advertisers that will allow them to see how automated bidding would have reacted to data-driven attribution over the last seven days. P.S: Google is also working to bring data-driven attribution to more advertisers and more ad types. Historically, data-driven attribution has supported Search, Shopping, Display and YouTube ads. Google is expanding its support to app conversions and will begin supporting Discovery formats (including those in Performance Max) next year.Google claims that “Advertisers who switch to data-driven attribution from another attribution model typically see a 6% average increase in conversions.” You can read the announcement from Google here.6. Google Ads Introduces Four New Features To The Insights Page - Google has introduced four new features to the Insights page in Google Ads - search terms insights, asset insights, audience insights, and change history insights.  Search terms insights let you see what your customers are searching for without having to examine every individual search term, Google explained. By grouping these terms into broader, intent-based categories, you can easily identify which themes are most popular with your customers along with metrics like conversion performance, search volume and search volume growth. Asset insights helps you learn about the creative assets that "resonate with your potential customers," Google wrote. This is an easy way to identify highly-engaged audiences, and can be used to inform the assets and landing pages you create for these groups, or even shift your entire marketing and product strategy. Using our previous sporting goods retailer example, you might see that bicycle-related image and video creative resonates with “Green Living Enthusiasts.” Based on this insight, you can pair these assets with a landing page that prominently features your sustainability efforts, or go one step further and use the insight to build out a completely new product line, Google added. Audience insights, was recently added to the account level on Google Ads. This insights page helps you understand the characteristics of the people who engaged with your business. These insights give you a better idea of what your customers care about, making it easier to tune your creative for their unique interests and traits. Change history insights help you identify how changes you've made in your account may impact performance. When there's a significant shift in your campaign's key metrics, this insight can help you find out which changes you made that may have caused this shift in performance — and then figure out how to proceed. 7. Google Rolls-out December 2022 Link Spam Update - Google has rolled out a December 2022 link spam update. In the announcement, Google wrote, “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This launch will affect all languages.”This update is leveraging Google's SpamBrain - Google's AI-based spam prevention system that the search company launched in 2018. SpamBrain is credited by Google for catching about six times more spam sites in 2021 than it did in 2020, reducing hacked spam by 70% and reducing gibberish spam on hosted platforms by 75%.In the announcement, Google wrote that SpamBrain can not only “detect spam directly, it can now detect both sites buying links, and sites used for the purpose of passing outgoing links.”To avoid getting into trouble, follow the advice from July 2021 : “Site owners should make sure that they are following the best practices on links, both incoming and outgoing. Focusing on producing high quality content and improving user experience always wins out compared to manipulating links. Promote awareness of your site using appropriately tagged links, and monetize it with properly tagged affiliate links.”8. Google Recommends You To Stop Chasing Expired & Repurpose Domains - In the SEO world, expired domains are a big thing. So much so that there are forums and secondary marketplace to buy and sell expired domains with good Domain Authority (DA). Google's John Mueller said that using expired domains, and repurposed domains are "SEO-flotsam, index-cruft." John went on to add that search engines have had a lot of practice with dealing with that appropriately. John went on to add that you can "build a new site if you want," but he said, "don't assume there's old & tasty SEO-juice to lick up just by placing a site on an old domain."Back in Jan 2021, Aaseesh from the Google Webmaster Trends Analysts team said in a Google Webmaster Help thread that "Google understands when domains change ownership so it won't necessarily rank for the queries it used to rank pre change of ownership. So if the sole purpose of buying a domain is to get search traffic from the old domain, I would suggest against doing so since there's no benefit."There you go, another SEO myth busted. 9. Google: Diverse Content Can Also Rank If You Just Write For Your Readers - Danny Sullivan, the Google Search Liaison, said on Mastodon that your content does not need to be on one topic, one niche topic, for it to rank well. You can write about diverse topics on your site. The main thing, Danny said, was that you should write content however you want for your people and not for search engines.10. Google On Why Your Page Pops On/Off From The Search Index - When @seowolf asked John Muller what could be the reason for his page to shown in search results at a low position and then not showing up at all in search results. John responded “That can happen, and probably isn't particularly uncommon. Things can pop into the index for a bit, and then pop out again. When things are on the edge and the system has to make a yes/no decision, sometimes it goes one way for a while, and then the other way again. The web is noisy, I think that's fine.”Last year, John talked about “edge of indexing” - your pages are on the threshold of having enough quality to be in the Google index and not enough quality to be in the Google index. If you're teetering on the edge of indexing, there's always fluctuation.It basically means you need to convince Google that it's worthwhile to index more.What John is sharing aligns with Gary Illyes of Google shared about being on the edge of quality - if your pages disappear from Google Search and then reappear when you manually submit them to Google, that means you're on that edge. In fact, John Mueller of Google also said that if you need to submit pages to Google manually, it is likely a sign of a quality issue with those pages.11. Google Adds ‘Experience' To Search Quality Raters Guidelines. EAT Becomes EEAT. - In addition to AI based ranking, Google also leverages third-party Search Quality Raters (spread out around the world and highly trained using the Search Quality Raters Guidelines) to evaluate and rate a website. So Search Quality Raters Guidelines is considered as the Google Search Bible. If you want to rank higher and better then you have to read through the guidelines and make sure you are following it.Now. Google has updated the Google search quality raters guidelines and added a new E to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of all four elements here. What is Google looking for with experience? Google said when you write the content, does that "content also demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place or communicating what a person experienced?" Google explained that there are "some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand." Google shared this example, "if you're looking for information on how to correctly fill out your tax returns, that's probably a situation where you want to see content produced by an expert in the field of accounting. But if you're looking for reviews of a tax preparation software, you might be looking for a different kind of information—maybe it's a forum discussion from people who have experience with different services."Google said in the updated guidelines that Experience, Expertise and Authoritativeness are important concepts that can support your assessment of trust, with trust being the most important member of E-E-A-T. Google said, "trust is the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem."But how does "experience" differ from "expertise?" Google said, "pages that share first-hand life experience on clear "Your Money or Your Life” (YMML - pages or topics that could potentially impact a person's future happiness, health, financial stability, or safety.)  topics may be considered to have high E-E-A-T as long as the content is trustworthy, safe, and consistent with well-established expert consensus. In contrast, some types of YMYL information and advice must come from experts."The latest (Dec 15, 2022) version of search quality raters guidelines is 176 pages long and can be found here. If reading this update is making you nauseated then reach out to us for a complimentary consultation. 

By popular demand we're re-airing this highly downloaded episode! Enrollment Edge is digging into yet another digital strategy that Enrollment Leaders must be paying attention to—E.A.T. or Expertise, Authoritativeness, and Trustworthiness. In this episode, Jay will unpack the E.A.T. concept and why it's so important to SEO development. The concept comes from Google's search quality rater guidelines, and it became well known after the infamous Medic Update in August 2018. E.A.T. is an important, and often overlooked, evaluation that Google uses to evaluate the overall quality of a web page. While enrollment marketing and enrollment professionals are focusing on the mechanics of SEO, what they should be developing is broader and significantly more important. About Our GuestOur Guest today is a lead and web development specialist and consultant, Rory Green. Rory has more than 20 years of design and strategic web development experience. Along the way he has seen the rules of effective web site  development and search engine optimization change dramatically and without notice to the public. We will talk through quality raters, black and white hatters, Google algorithms, and provide listeners with six key takeaways that will make an immediate impact on their web site effectiveness. Have any questions or comments? Let's chat here!

In episode 320, Megan chats with Izzah Cheema, founder of Tea for Turmeric, the largest Pakistani food blog, about why creating more content for your blog does not necessarily lead to growth. Izzah specializes in Pakistani recipes and with less than a 100 recipes on her site, she has over 350 thousand page views a month or about 2 million views a year. In this episode, she explains why posting lots of recipes regularly is not necessarily a wise growth strategy and why curating content specifically for your audience, helping them solve their problems, will get you much further. - Are you producing content that you will NOT be ranked for? - Build unshakable EAT (Expertise, Authoritativeness, Trust). - Treat each blog post with extra care to improve EAT. - Provide a solution to a specific problem in your market to rank more easily. - Do the work nobody else wants to do (which food solutions or information have not been written about yet?) - Roundups is a smart way to market what you already have instead of writing new content.

We've talked A LOT about researching content based on customer testimonials and basic keyword research. But if you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU. This week's show is all about creating topic clusters (AKA content themes) based on your expertise. You'll find you have a goldmine within you. We'll help you unlock the riches. TRAINING: TOPIC CLUSTERS E-A-T (Expertise, Authoritativeness, Trustworthiness) Why Google cares about your Expertise as a creator, the Authoritativeness of the content/information, and the Trustworthiness of your website. YAMYL (Your Money or Your Life) Use care in creating content in these areas: News and current events (business, tech, science, etc.) Government and law Financial advice (investments, retirement) Shopping information (product reviews, research) Medical advice (drugs, hospitals, emergencies) People (race, religion, sexuality) … Yeah, we think it's just about everything too. But Google doesn't like it if your content is inaccurate and could do harm to another person. Long story short: create good content based on the content funnel and topic clusters we talk about next and you should be OK. Content Funnel People search for different reasons: Navigational Informational Transactional Commercial Create different types of content to capture people in different places within the funnel. Topic Clusters What are topic clusters? Grouping content based on themes or a common broad topic, held together by a pillar post or skyscraper page High-quality content representing different places within the funnel. Chocolate Cake Example We walk you through a topic cluster using chocolate cake as an example. Service Providers – note Use the problem, solution, results model if you're a service provider struggling to come up with topics. STAY CONNECTED:

In this episode, search professionals Olaf Kopp and Marie Haynes discuss the concept of Expertise, Authoritativeness, and Trustworthiness in Google's algorithms in great detail. You'll learn what E-A-T is and how Google likely uses E-A-T in their algorithms including information on entities, the knowledge graph, the knowledge vault, and more. At the end of the episode, Olaf gives very specific tips on how to improve E-A-T in ways that Google's algorithms should reward. Newsletter episode 234 https://www.mariehaynes.com/newsletter/episode-234-light-version/ Subscribe to the newsletter: Mariehaynes.com/newsletter Links mentioned in this talk: Search quality rater guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Glenn Gabe on Phantom updates: https://www.gsqi.com/marketing-blog/penguin-2-google-phantom-update-may-2013/ Google's NLP tool https://cloud.google.com/natural-language Knowledge graph API https://carlhendy.com/knowledge-graph-search/ Jason Barnard on entity hubs for authors https://kalicube.com/learning-spaces/faq/knowledge-panels/the-3-step-process-to-getting-a-knowledge-panel-for-an-author/ Koray Gübür on creating topical authority https://www.oncrawl.com/technical-seo/importance-topical-authority-semantic-seo/ Diffbot NL tool to visualize entities as a graph https://demo.nl.diffbot.com/ Tf-Idf https://en.wikipedia.org/wiki/Tf%E2%80%93idf A few of Olaf's articles: https://searchengineland.com/google-mum-update-seo-future-383551 https://searchengineland.com/google-eat-possible-evaluation-signals-382799 https://blog.searchmetrics.com/us/unwrapping-secrets-seo-semantic-google-search/ https://www.kopp-online-marketing.com/entities-from-unstructured-content https://www.kopp-online-marketing.com/googles-semantic-search-engine Contact Olaf: https://www.linkedin.com/in/olafkopp/ https://twitter.com/Olaf_Kopp Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc Contact Marie and the MHC team: https://www.mariehaynes.com/contact help@mariehaynes.com https://twitter.com/Marie_Haynes https://twitter.com/mhc_inc

 Enrollment Edge is digging into yet another digital strategy that Enrollment Leaders must be paying attention to—E.A.T. or Expertise, Authoritativeness, and Trustworthiness. In this episode, Jay will unpack the E.A.T. concept and why it's so important to SEO development. The concept comes from Google's search quality rater guidelines, and it became well known after the infamous Medic Update in August 2018. E.A.T. is an important, and often overlooked, evaluation that Google uses to evaluate the overall quality of a web page. While enrollment marketing and enrollment professionals are focusing on the mechanics of SEO, what they should be developing is broader and significantly more important.Our Guest today is a lead and web development specialist and consultant, Rory Green. Rory has more than 20 years of design and strategic web development experience. Along the way he has seen the rules of effective web site  development and search engine optimization change dramatically and without notice to the public. We will talk through quality raters, black and white hatters, Google algorithms, and provide listeners with six key takeaways that will make an immediate impact on their web site effectiveness. 

If you have any familiarity with SEO, you've heard of EAT: Expertise, Authoritativeness, Trustworthiness. It's part of the guidelines by which Google judges the effectiveness of its algorithm and a benchmark for content creators. Like anything else in the SEO world, people have tried to hack it, but in this episode of The Long Game, Kevin Indig, Director of SEO for Shopify, explains how to authentically establish trust in your content so that it inspires shares and links, and fuels your entire content machine. This episode is shorter than usual because it was part of our Office Hours series, a bi-monthly virtual event where we get the best speakers and experts in content, SEO, and marketing to give 20 min practical talks for our audience. Register for free.Show TopicsHave an SEO sandbox to experiment inCreate content only you can createBuild trust with backlinks and robust evidenceGive high quality recommendationsIncrease trust and authority with original dataIndividual growth leads to company growthShow Links Check out ShopifyCheck out Kevin-Indig.comFollow Kevin Indig on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Key TakeawaysThere are three pillars to SEO: Content, off-page SEO, and website technical structureContent should include solid product descriptions, lots of photos, and clear terms. Remember; buying online doesn't provide the same experience as buying in-store, so you need to fill the gaps. Content will helps us do that.By the same token, don't unintentionally create duplicate content! If you have similar versions of the same product (different colors, sizes, shapes, etc), create variations. Some search engines can lower your ranking if you have a lot of duplicate content, and variations prevent that.When it comes to blogging, consistency is more important than quantity. Blogging once a month is the minimum to show people (and search engines) that you're consistent.Ideally, releasing one piece of content per week would be ideal. But it doesn't just have to be on your own site! Consider being a guest blogger and spreading the word about your brand and surrounding topics through other sites.When it comes to off-page SEO, on top of guest posts, you can have affiliate programs and link exchanges. Since Google and other search engines consider backlinks (links back to your website or content) when ranking, getting your website linked on other websites, where relevant, can really help.Tools like Ahrefs and Screaming Frog can help you figure out whom to ask for a backlink.Reciprocity can sweeten the pot, but link-trading is also frowned upon by Google, so get creative!Influencers can also play a big part of getting people to your site. Social proof is the lynchpin of selling online, so testimonials are great. But showing other people actually using and promoting your products is even better.When people look for social proof, we can apply the acronym EAT: Expertise, Authoritativeness, Trustworthiness. Find influencers with relevant audiences who understand and can honestly recommend your product.Finally, when it comes to technical structure, again tools like Ahrefs can help figure out where the holes in your website are. Remember to get rid of or redirect 404 errors, obtain an SSL certificate, and make improvements over time to your content and website speed. Our Alberto Medina episode on Core Web Vitals should be a huge help on this!Show NotesMaddy OsmanThe BlogsmithThe Keys to Success on the Web with Alberto MedinaUnderstanding Security and its Importance in eCommerceahrefsPrintful

Jeff Coyle talks with Jason Barnard about the risks and rewards of AI-generated content. Jeff Coyle is a data-driven search engine marketing executive and the Co-founder and Chief Product Officer for MarketMuse. He is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Today, producing large amounts of content is easier than ever with the help of AI (Artificial Intelligence). However, generated data alone combined with lazy editing would be a mistake and could kill your content strategy. Used intelligently, AI-generated content is a great support for us as content creators and an astonishing time-saver. It pre fills the blank sheet to give us a kick start. It provides the key points that need to be made to satisfy the user. From that foundation, it is easy for a good writer to efficiently create better content that is more valuable to the target audience. But beware! There are pitfalls, and caveats and danger lies ahead for those who of who misuse the technology! In this delightful episode, Jeff Coyle shares his amazing insights and the risks digital marketers face with AI-generated content. He also shares MarketMuse's fantastic learning ability to copy a writing style and produce original content! This episode also covers how we should choose and use the AI tools, what will happen to the content produced by this technology when search engines update and what to look forward to in the era of this game-changing technology. What you'll learn from Jeff Coyle 00:00 Jeff Coyle and Jason Barnard01:12 MarketMuse's Brand SERP06:06 The Risks and Rewards of AI-generated Content08:05 Well-built language models are more than just spinning content10:12 Can you just use the content the machine produces? 15:32 Making AI-generated content sound more human18:45 Can AI copy the writing style of a particular person?22:09 Overstretching the use of AI 24:47 How would I use AI-generated content to help me?26:07 How easy is it to write an article from a transcript?28:24 Throughput authors versus the All Stars 32:03 Will this mass production of content on the web trigger another Panda?36:25 Authoritativeness recalculation of content: What will happen to the writing networks in the future of AI-generated content?39:06 Using AI-generated content to create original and helpful content This episode was recorded live on video July 20th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jeff Coyle talks with Jason Barnard about the risks and rewards of AI-generated content. Jeff Coyle is a data-driven search engine marketing executive and the Co-founder and Chief Product Officer for MarketMuse. He is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Today, producing large amounts of content is easier than ever with the help of AI (Artificial Intelligence). However, generated data alone combined with lazy editing would be a mistake and could kill your content strategy. Used intelligently, AI-generated content is a great support for us as content creators and an astonishing time-saver. It pre fills the blank sheet to give us a kick start. It provides the key points that need to be made to satisfy the user. From that foundation, it is easy for a good writer to efficiently create better content that is more valuable to the target audience. But beware! There are pitfalls, and caveats and danger lies ahead for those who of who misuse the technology! In this delightful episode, Jeff Coyle shares his amazing insights and the risks digital marketers face with AI-generated content. He also shares MarketMuse's fantastic learning ability to copy a writing style and produce original content! This episode also covers how we should choose and use the AI tools, what will happen to the content produced by this technology when search engines update and what to look forward to in the era of this game-changing technology. What you'll learn from Jeff Coyle 00:00 Jeff Coyle and Jason Barnard01:12 MarketMuse's Brand SERP06:06 The Risks and Rewards of AI-generated Content08:05 Well-built language models are more than just spinning content10:12 Can you just use the content the machine produces? 15:32 Making AI-generated content sound more human18:45 Can AI copy the writing style of a particular person?22:09 Overstretching the use of AI 24:47 How would I use AI-generated content to help me?26:07 How easy is it to write an article from a transcript?28:24 Throughput authors versus the All Stars 32:03 Will this mass production of content on the web trigger another Panda?36:25 Authoritativeness recalculation of content: What will happen to the writing networks in the future of AI-generated content?39:06 Using AI-generated content to create original and helpful content This episode was recorded live on video July 20th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jeff Coyle talks with Jason Barnard about the risks and rewards of AI-generated content. Jeff Coyle is a data-driven search engine marketing executive and the Co-founder and Chief Product Officer for MarketMuse. He is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Today, producing large amounts of content is easier than ever with the help of AI. However, generated data alone combined with lazy editing would be a mistake and could kill your content strategy. Used intelligently, AI-generated content is a great support for us as content creators and an astonishing time-saver. It pre fills the blank sheet to give us a kick start. It provides the key points that need to be made to satisfy the user. From that foundation, it is easy for a good writer to efficiently create better content that is more valuable to the target audience. But beware! There are pitfalls, and caveats and danger lies ahead for those who of who misuse the technology! In this delightful episode, Jeff Coyle shares his amazing insights and the risks digital marketers face with AI-generated content. He also shares MarketMuse's fantastic learning ability to copy a writing style and produce original content! This episode also covers how we should choose and use the AI tools, what will happen to the content produced by this technology when search engines update and what to look forward to in the era of this game-changing technology. What you'll learn from Jeff Coyle 00:00 Jeff Coyle and Jason Barnard01:12 MarketMuse's Brand SERP06:06 The Risks and Rewards of AI-generated Content08:05 Well-built language models are more than just spinning content10:12 Can you just use the content the machine produces? 15:32 Making AI-generated content sound more human18:45 Can AI copy the writing style of a particular person?22:09 Overstretching the use of AI 24:47 How would I use AI-generated content to help me?26:07 How easy is it to write an article from a transcript?28:24 Throughput authors versus the All Stars 32:03 Will this mass production of content on the web trigger another Panda?36:25 Authoritativeness recalculation of content: What will happen to the writing networks in the future of AI-generated content?39:06 Using AI-generated content to create original and helpful content This episode was recorded live on video July 20th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jeff Crawford is the president of Zo Digital, a bi-lingual digital marketing agency he founded over seven years ago. He describes many of the mistakes foreign companies make when setting up their web presence in Japan and explains how to remedy these issues. What hidden gems can be discovered in your site analytics to improve  eCom sales. Why Japanese sites are often so busy and loud. Simple and practical advise on how to increase traffic and improve conversion rates through "Authoritativeness" and "Trustworthiness". This might sound a bit technical but Jeff explains it all in a very easy to understand style. I guarantee you will become more digital marketing savvy after listening to Jeff's stories and advise. Other topics we discuss:The biggest mistakes foreign firms make when launching web sites in JapanWhat is a "YMYL" site (Your Money or Your Life)How Google ranks and evaluates websitesSimple methods to increase your site's E.A.T. (E = Expertise)Isn't "User Experience" subjective?The best and worst way to create web "content"Google voice search SEO is comingThe most important web site page for Japanese (26:23)Key Word research and how to master the nuanceWhat many Japanese think about the typical western website How much companies should invest in SEO as a % of salesHow does understanding analytics specifically improve ones business (29:34)The Free Unsolicited Business IdeaZo Digital: https://www.zodigital.jp/Jeff Crawford: https://www.linkedin.com/in/jeffcrawford/Great Sleep Starts Here = gugu Sleep Company: https://gugu.jpJapan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.lifeUse the code word "ZEN" to receive discounts

5 Trending SEO Hacks You Need To Start Using In episode #1723, we give you five trending SEO hacks to start using today! Tuning in, you'll hear about capitalizing on the rise of voice search, understanding how to generate more authority, optimizing for ‘on SERP SEO', offering free tools, and more! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 5 Trending SEO Hacks You Need To Start Using. [00:29] Optimizing your site for more voice traffic. [01:00] Understanding E-A-T: Expertise, Authoritativeness, and Trustworthiness. [01:44] Advanced posts generate more backlinks, improving authority. [02:35] Look into ‘on SERP (Search Engine Results Page) SEO'. [03:28] Getting backlinks by releasing free tools. [04:21] Please rate, review, and subscribe to this podcast! Links Mentioned in Today's Episode:   Jetson.ai What is E-A-T? 'The New Way To Blog' CodeCanyon   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

5 Trending SEO Hacks You Need To Start Using In episode #1723, we give you five trending SEO hacks to start using today! Tuning in, you’ll hear about capitalizing on the rise of voice search, understanding how to generate more authority, optimizing for ‘on SERP SEO’, offering free tools, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Trending SEO Hacks You Need To Start Using. [00:29] Optimizing your site for more voice traffic. [01:00] Understanding E-A-T: Expertise, Authoritativeness, and Trustworthiness. [01:44] Advanced posts generate more backlinks, improving authority. [02:35] Look into ‘on SERP (Search Engine Results Page) SEO’. [03:28] Getting backlinks by releasing free tools. [04:21] Please rate, review, and subscribe to this podcast! Links Mentioned in Today’s Episode:   Jetson.ai What is E-A-T? 'The New Way To Blog' CodeCanyon   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Das Konzept „E-A-T“ aus den Quality Rater Guidelines beschäftigt viele Unternehmen. Expertise, Authoritativeness und Trustworthiness – das soll auf dem Weg zu Top Rankings helfen. Aber was bedeutet das in der Praxis? Episode/Transcript/Shownotes: https://bloo.link/sc171 Für Podcast-Newsletter anmelden + nichts mehr verpassen: https://bloo.link/mhnl Unsere kostenlose SEO-Sprechstunde für Startups + KMU: http://www.seosprechstunde.de/

Anna Crowe is an SEO expert and Assistant Editor at Search Engine Journal. She's also Head of Content and SEO at Leadfeeder and has worked with brands including Dollar Thrifty Rental, Marriott, Kissmetrics and Moz. We cover how to choose keywords, Google's EAT framework (Expertise, Authoritativeness, Trust), search volume, link building (good and bad!), URL's, page structure, canonical tags and schemas. We also discussed the regular algorithm changes and Anna suggested following https://twitter.com/JohnMu (John Mueller) and https://twitter.com/dannysullivan (Danny Sullivan) on Twitter who both work for Google and provide semi-official advice on changes.

Showing expertise, authority, and establishing trust is essential for building a successful business. In today's episode, Gert talks about the importance of E-A-T, (Expertise, Authoritativeness and Trustworthiness) to your website and some practical tips you can use to improve user experience.  Podcast Highlights:   00:00 Prologue 01:06 Introduction of the topic 01:29 What is E-A-T and its role in SEO? 03:00 Why is E-A-T important now? 03:58 What is the future of SEO? 05:19 Why do you need to consider E-A-T if you are in a Y-M-Y-L (Your money, your life) industry? 05:46 Practical tips to improve your website 06:58 Wrap Up/Summary 08:18 End

If you are on a tight budget or if you don't have that big budget like the big agencies and big brands have, then the way to go is go for local SEO. Any business that has a physical location or serves a geographic area can benefit from local SEO. Local SEO strategies with its strength on proximity can work better for you compared to other advertising efforts, as it can help your business be more visible in local search results on Google. John Vuong brings to the table his expertise, having started his career as a sales professional while working at the Yellow Pages Group and sharing his passion on local marketing dynamics and consumer behaviour.   Podcast Highlights:   00:00 Prologue 00:48 Introduction of the topic and the guest 01:49 John Vuong's background as a sales professional and Internet marketer. 05:51  What are the recent changes in the local SEO level? 07:15  What is the role of content when it comes to local SEO? 10:22  John Vuong's advice when it comes to content creation, what is needed to take into account?  15:31  As a thought leader, what has relevance got to do when we talk about local Search Engine Optimization? 19:39  Expertise, Authoritativeness, Trustworthiness (EAT) is a big factor in SEO, but will it really help grow your business? (...How does it resonate when it comes to competition?) 27:52  How does local SEO integrate with general SEO on the proximity level especially if you don't have that big budget like the big agencies and big brands? 34:02  Why is it that sometimes you should not worry about rankings at all and instead focus on something that generates quality leads and conversions? 39:00  Why is it important to track the quality of leads more than anything else? 41:15  Wrap Up/Summary   42:33  Where to Connect with John Vuong? 44:06  End   Connect with John Vuong: Website: https://www.localseosearch.ca/ Podcast: https://www.localseotoday.ca/

When reading the Bible, one of the most important things to understand is that the entire word of God is hinged on the Torah, commonly referred to as the Law of Moses. Of the 66 chapters that make up the complete Bible, everything surrounds the Torah. The writers of the New Testament, to include both Yeshua and Paul, build every argument, every teaching and every doctrine from it's writings. With this in mind, when reading any book of the Bible, to include those that were not part of the canon, we must realize that in orger for them to be considered as sound doctrine, the absolutely MUST affirm Torah. Anything that does not affirm Torah cannot be held as doctrine. Yeshua is the embodiment of this, in that everything He taught can be found in Torah. He did not introduced anything that was contrary to Torah. Today's study touches on a teaching from the Book of Jubilees in contrast with Torah --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Why is it important to look into the monthly Google algorithm updates? This is what Gert will be discussing in this episode 9 of the SEO Leverage podcast. As you know Google is the widely used search engine and a trusted one at that because it releases the most comprehensive, sophisticated, and detailed list of Google search ranking algorithm updates ever. So, if your ranking dropped from the last update, there are ways to bring them back up.    Podcast Highlights:   00:00 - Prologue 01:12 - Introduction of the Topic 01:42 - What to look for in a Google Algorithm update and what action to take if it has affected your ranking? 06:15 - What can you do on your site, in general, to make it better? 07:09 - Why your E.A.T. (Expertise, Authoritativeness, and Trustworthiness) can affect your ranking? 08:25 - What can SEOLeverage.com do for you to streamline your website's search engine optimization? 10:15 - End

Google's E-A-T: Busting 10 of the Biggest MisconceptionsE-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google's search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.Author: Lily RaySource: https://www.searchenginejournal.com/google-eat-misconceptions/333875/#close–Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

Melissa Fach talks with Jason Barnard about content-focused Google updates. Long gone are the days where the number of inbound links would mostly determine a webpage's position on the SERP. Today, Google has completely shifted its focus to quality content and user experience.During this very informative and enjoyable conversation, Melissa shares absolutely boatloads: her own philosophy on how to create a flawless piece of content, a reliable process for writing an article and the most common mistakes people make when writing content. What you will learn 0:30 Melissa's Brand SERP - looking at multiple verticals3:31 Jason's Knowledge Panel and his ongoing experience with Wordlift4:23 Melissa's role on Jason's copywriting improvement5:22 About the latest Content Focused Google Updates — How important is Expertise, Authoritativeness, and Trustworthiness (E-A-T)?7:47 Offering a solution as a content strategy and the value of Content Hubs11:29 Featured Snippets as a sign of Google's trust, and zero-click searches14:41 Google's purpose with “Your Money or Your Life” search quality ratings16:08 How to improve one's authoritativeness 17:00 Can Google identify authors by their writing style?18:03 AI-generated content - it lacks a human soul20:45 Melissa describes her most successful written piece on Semrush21:23 How important is tone and engagement for Google?22:30 Takeaways and hints from the last Google update24:44 The importance of headings and structuring content correctly26:58 Melissa's tips on how to write a great piece of content30:56 Google's shift towards a more content-focused engine in 202034:01 Matching intent for your audience and for Google Subscribe to the podcast Subscribe here >> This episode was recorded live on video June 16th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Melissa Fach talks with Jason Barnard about content-focused Google updates. Long gone are the days where the number of inbound links would mostly determine a webpage's position on the SERP. Today, Google has completely shifted its focus to quality content and user experience.During this very informative and enjoyable conversation, Melissa shares absolutely boatloads: her own philosophy on how to create a flawless piece of content, a reliable process for writing an article and the most common mistakes people make when writing content. What you will learn 0:30 Melissa's Brand SERP - looking at multiple verticals3:31 Jason's Knowledge Panel and his ongoing experience with Wordlift4:23 Melissa's role on Jason's copywriting improvement5:22 About the latest Content Focused Google Updates — How important is Expertise, Authoritativeness, and Trustworthiness (E-A-T)?7:47 Offering a solution as a content strategy and the value of Content Hubs11:29 Featured Snippets as a sign of Google's trust, and zero-click searches14:41 Google's purpose with “Your Money or Your Life” search quality ratings16:08 How to improve one's authoritativeness 17:00 Can Google identify authors by their writing style?18:03 AI-generated content - it lacks a human soul20:45 Melissa describes her most successful written piece on Semrush21:23 How important is tone and engagement for Google?22:30 Takeaways and hints from the last Google update24:44 The importance of headings and structuring content correctly26:58 Melissa's tips on how to write a great piece of content30:56 Google's shift towards a more content-focused engine in 202034:01 Matching intent for your audience and for Google Subscribe to the podcast Subscribe here >> This episode was recorded live on video June 16th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Melissa Fach talks with Jason Barnard about content-focused Google updates. Long gone are the days where the number of inbound links would mostly determine a webpage's position on the SERP. Today, Google has completely shifted its focus to quality content and user experience.During this very informative and enjoyable conversation, Melissa shares absolutely boatloads: her own philosophy on how to create a flawless piece of content, a reliable process for writing an article and the most common mistakes people make when writing content. What you will learn 0:30 Melissa's Brand SERP - looking at multiple verticals3:31 Jason's Knowledge Panel and his ongoing experience with Wordlift4:23 Melissa's role on Jason's copywriting improvement5:22 About the latest Content Focused Google Updates — How important is Expertise, Authoritativeness, and Trustworthiness (E-A-T)?7:47 Offering a solution as a content strategy and the value of Content Hubs11:29 Featured Snippets as a sign of Google's trust, and zero-click searches14:41 Google's purpose with “Your Money or Your Life” search quality ratings16:08 How to improve one's authoritativeness17:00 Can Google identify authors by their writing style?18:03 AI-generated content - it lacks a human soul20:45 Melissa describes her most successful written piece on Semrush21:23 How important is tone and engagement for Google?22:30 Takeaways and hints from the last Google update24:44 The importance of headings and structuring content correctly26:58 Melissa's tips on how to write a great piece of content30:56 Google's shift towards a more content-focused engine in 202034:01 Matching intent for your audience and for Google Subscribe to the podcast Subscribe here >> This episode was recorded live on video June 16th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Alli Berry joins the show to share her expertise on E-A-T: * Defining the difference between expertise, authoritativeness, & trustworthiness * Concrete ways you can build your E-A-T profile * Building author credibility in creative ways Plus, we discuss some initial data coming out of the June 2019 Core Update!

Episode 37 of The Redirect Podcast: Does order, placement, and position of your content matter to Google? The simple answer is yes. Further solidified by comments from Google's Gary Illyes at PubCon recently, we openly discuss the subject of how your site scales for mobile and how the placement of content within the mobile environment can impact your search rankings. Content readability is a topic that comes up in many discussions lately, as well; specifically for search, it's around the acronym E-A-T, which Google uses to define content that shows Expertise, Authoritativeness, and Trustworthiness. Developing content that follows E-A-T principles might accelerate your site in search. If video is a part of your marketing strategy, then you'll want to listen to the team's breakdown of optimizing YouTube videos in 2018. Quick tips and action items to further your video strategy inside the second largest search engine, YouTube. Believe it or not, there still is value in this channel, and creating a sound strategy will help you win more inbound traffic in 2018. This and more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-37/