Podcasts about marketing update

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Best podcasts about marketing update

Latest podcast episodes about marketing update

THORChain Weekly Live
THORSDay With Chad B: AI Tooling Helping Build THORChain? - THORChain Spaces #162

THORChain Weekly Live

Play Episode Listen Later Jan 11, 2026 105:57


Marketing Update by KentonChad B. breaks down his new AI tooling agents that will help ship code and identify problems. A New Node Operator, DeFIRE, joins the space and talks about why he became a new Node Operator!

Geschichten, die verkaufen - Mehr Umsatz durch Content Marketing
Nr. 405 - Wie es jetzt weitergeht mit Geschichten, die verkaufen

Geschichten, die verkaufen - Mehr Umsatz durch Content Marketing

Play Episode Listen Later Jan 11, 2026 17:19


Lerne hier Storytelling und StorySales: https://www.geschichtendieverkaufen.de/buecher Was passiert, wenn ein Geschäftspartner, ein Freund und eine tragende Säule plötzlich nicht mehr da ist? In dieser sehr persönlichen Episode spreche ich offen darüber, wie es nach dem Tod von Uwe von Grafenstein mit Geschichten, die verkaufen weitergeht. Über Zweifel. Über Verantwortung. Und über die Entscheidung, nicht aufzuhören – sondern klarer zu werden. Du erfährst: - warum Geschichten, die verkaufen nie „nur eine Phase“ war - weshalb GDV 3.0 kein Neuanfang, sondern eine Zuspitzung ist - warum der Fokus jetzt auf 1:1-Strategieberatung liegt - und wie Storytelling, Funnel, Vertrieb und Performance zu einem tragfähigen System werden Diese Folge ist kein Marketing-Update. Sie ist ein Blick hinter die Kulissen. Und der Start einer neuen Etappe.

Neil Wilkins Podcast
Social Media Marketing Update 2026

Neil Wilkins Podcast

Play Episode Listen Later Dec 19, 2025 51:27


Social Media Marketing Update 2026“What marketers need to prepare for next”This briefing explores the platform shifts, algorithm changes, and behavioural trends shaping social media marketing in 2026. It focuses on what is changing, why it matters, and how marketers should adapt their strategies now to stay effective and relevant. Why 2026 Matters for Social MediaSocial media is no longer primarily about broadcasting content.Platforms are evolving into AI-powered discovery, search, and commerce environments.Marketers must shift from volume-led posting to intent-led, value-driven engagement.The Four Forces Shaping Social Media in 2026According to the research, social media in 2026 is defined by:AI embedded everywhereSocial platforms acting as search enginesNative commerce and in-platform conversionA shift from mass reach to trusted communitiesMore webinars like this at Cambridge Marketing College http://marketingcollege.com

Modern Chiropractic Marketing Show
Instagram Marketing Update Show with Molly Cahill

Modern Chiropractic Marketing Show

Play Episode Listen Later Oct 30, 2025 38:37


In this episode, Kevin reunites with Molly Cahill to discuss the evolving landscape of Instagram marketing. Following her well-received presentation at the East Mastermind group in Boston, Molly shares insights on new features such as Instagram collaborations, the rise of carousel posts, and the importance of authenticity in social media content. They explore practical strategies for chiropractors to leverage Instagram effectively, the integration of humor and education in posts, and the impactful use of AI to streamline content creation. Molly emphasizes the significance of human plus AI in maintaining a genuine voice while optimizing efficiency. The discussion underscores the necessity for clinics to maintain an active Instagram presence to foster trust and connection with potential patients.

Der Immobilien Marketing Podcast | Wissen zur Vermarktung deiner Immobilie sowie deines Unternehmens

In dieser besonderen Crossover-Folge treffen sich Alex Stadler und Paul Zödi in Weiden am See – direkt nach einem hitzigen Tennismatch und einem Sprung in den Pool. Gemeinsam sprechen sie offen und tiefgründig über die aktuellen Entwicklungen am österreichischen Immobilienmarkt: Zinssituation, Inseratsflut, Kaufzurückhaltung, Chancen für Investoren – und wie Makler und Unternehmer sich in diesen herausfordernden Zeiten richtig positionieren können.Weitere Themen:Unterschiede zwischen Salzburg und Wien am ImmobilienmarktWarum viele Makler straucheln – und was sie jetzt ändern müssenSocial Media, Personal Branding & KI im ImmobilienmarketingPersönliche Learnings, Fehler & Mindset: Wie Paul & Alex zum Investieren kamenWarum Netzwerk, Weiterbildung & Langfristigkeit entscheidend sind

Technical Sales and Marketing
March 2025 Marketing Update

Technical Sales and Marketing

Play Episode Listen Later Mar 25, 2025 20:12


March 2025 is in the books, and in this episode, I'm giving you a straight-shot breakdown of where B2B marketing stands right now—based on what we're seeing inside real client campaigns. I'm covering what's getting attention, what's driving leads, and what marketing teams need to stop overthinking.No high-level theory or marketing fluff—just my take on what's working, what's not, and how to tighten up your strategy as we head into Q2. If you're running B2B marketing and want real-world perspective, this is the episode you need. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

R-Value
25C Tax Credit Free Marketing Update and Strategies for 2025

R-Value

Play Episode Listen Later Mar 18, 2025 31:36


In the latest episode of the R-Value Podcast, IDI Business Development expert Ken Allison welcomes back Peter Troast, founder of Energy Circle. Peter shares insights into the 25C Means Business program, an initiative sponsored by the North American Insulation Manufacturers Association (NAIMA) that provides insulation contractors with free, high-value marketing materials to help them promote the 25C tax credit. Peter and Ken discuss the program's impact on over 200 contractors who have leveraged these resources to build stronger online presences, rank higher in search engines, and win more jobs by educating homeowners about the tax credit. They also emphasize the urgency of signing up before April 2025, when the program is expected to transition from free to a paid model. Additionally, Peter shares the latest trends in consumer demand, digital marketing, and the role of AI in search, giving contractors actionable insights to stay competitive in the evolving insulation industry. Key Topics Covered: How the 25C Means Business program is helping contractors win jobs by leveraging the tax credit The importance of digital marketing strategies and SEO for insulation businesses Why contractors should act now before the free marketing support program ends in April 2025 The impact of economic shifts on consumer demand for insulation services How contractors can advocate for the continuation of energy rebates and tax credits

SMC: School Marketing and Communications
SMC227: Digital Marketing update, is content still king and could you advertise without your school's logo?

SMC: School Marketing and Communications

Play Episode Listen Later Mar 6, 2025 34:16


School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode, Charlie and Rita are once again joined by imageseven Digital Marketing Specialist Harrison Shearn, who provides an update on the latest changes in Meta, Google and AI. The team then deep dives into the challenge of rising online advertising costs in 2025, as well as sharing how to capture audience attention while reducing dependency on expensive ad campaigns. Finally, inspired by some famous viral campaigns, the team is posed the question: “Can schools ever drop their logo?”  The challenge of rising online advertising costs in 2025 Heinz UK drops logo – zoning in on perfect food pairings  Tesco drops logo from bags  ·     Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

Healthcare Success
Medicare Marketing Update: Mastering Change & Driving Results

Healthcare Success

Play Episode Listen Later Jan 25, 2025 63:08


How can you navigate the evolving Medicare Advantage market, attract new members, and keep your current beneficiaries engaged? In my latest podcast, Doug Sprague, President of ASQ360° Market Research, and I explore the current state of Medicare Advantage and how new CMS proposals and physician payment cuts are shaping the industry.

Tipping Point New Mexico
643 Conference Changes Leave Lobo Sports in Precarious Position and Housing Marketing Update - Mackenzie Bishop of UNM Lobo Club and Abrazo Homes

Tipping Point New Mexico

Play Episode Listen Later Sep 24, 2024 43:44


Paul and Mackenzie discuss the position that the UNM Lobo athletics  find themselves as five teams leave the Mountain West for the Pac-12 conference.  They also discuss the issues facing all UNM sports but particularly the UNM football program. The conversation then turns to the status of the New Mexico housing market and the factors and issues affecting supply and demand.

Tea and Toast
BIG Summer 2024 Marketing Update.

Tea and Toast

Play Episode Listen Later Aug 14, 2024 16:07


What did you think of the podcast? Did you have a burning question or want to feature on the podcast? Just ask.

Around The Farm - With Clint Chaffer
Grain Marketing Update

Around The Farm - With Clint Chaffer

Play Episode Listen Later Aug 9, 2024 25:07


In this episode, Tom and Julie are joined by Steve Nicholson, Senior Analyst - Grains & Oilseeds, Rabo AgriFinance. The three of them discuss the current grain market and what market trends growers should look out for in the next couple of months.

Family Photographer Marketing Podcast
51: 6 Habits Increasing your Marketing Stress + Mid-Spring Marketing Update

Family Photographer Marketing Podcast

Play Episode Listen Later Apr 24, 2024 23:50 Transcription Available


Let's start with the firsthand about the highs and lows of my studio's journey into a new market. This week's conversation also dives into the mental side of marketing—how to shift your mindset and adopt habits that squash stress before it squashes you. I also share how the AI search with google is confusing business owners and possibility punishing them and a simple way to rise above the changes. Helpful Links:Marketing Mastermind: Starts May 7th!Need a website boost? Take the course.My Instagram

Of Record | A Guide to Digital Marketing
Swifties Takeover and Halloween Trends! | Weekly Digital Marketing Update 10/27

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Oct 28, 2023 30:34


Joe and Kiersten are back in the studio! This week, they tackle the current worldwide phenomenons of Taylor Swift and TikTok. Is TikTok making its way to your local restaurant or sports bar? Taylor Swifts new movie releases as well as new music and fans are going WILD! Plus your favorite Halloween costumes and trends that you didn't know!

Of Record | A Guide to Digital Marketing
Taylor Swift Does Sports While Elon and Bezos Monopolize the Future | Weekly Digital Marketing Update 10/20

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Oct 20, 2023 32:49


Digital Ad Market Update: 10/6 - 10/20 2023Joe and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 33 minutes or less.Top Stories:Taylor Swift and Travis Kelce are colliding fan bases and the NFL is obsessed.Sports betting scandals, Sunday Ticket confusion, and Toy Story football? All in store for this episode.Amazon has its sights set on the world. Elon Musk and 'X' want to control your identity.Articles Mentioned:ESPN Bet: https://bit.ly/472duRT Amazon Will Make Your Ads: https://bit.ly/48Z97J3 Elon Tests Anti-Bot Theory: https://bit.ly/4951xg7

Impact Farming
"Grain & Cattle Marketing Update - Fall 2023" w/David Derwin

Impact Farming

Play Episode Listen Later Oct 18, 2023 36:30


In this week's episode, Tracy speaks to David Derwin in our “Grain & Cattle Marketing Update: Fall 2023.” It's hard to know what to do when markets are continually changing. But as we all know, markets do just that; they always go up and down. In today's episode, David shares a few insights about what producers can do for their grain and cattle marketing in fall 2023. David gives our audience a brief overview of current market conditions and prices. Many producers are finding themselves with better-than-expected yields and have to sell for bin space or cash flow purposes. But many are not necessarily seeing the price they want. David shares his thoughts on this. Prices have come down a lot for wheat, corn, and barley. Durum prices are strong, and oilseed prices are still decent. David speaks to the different marketing strategies for each commodity. Tracy asks David about marketing and hedging strategies used so far this crop year. They discuss high-interest rates and their impact on selling and storage decisions. Given the high cattle prices, David discusses some hedging alternatives for beef producers. Don't miss this week's episode, where we chat about all things grain and cattle marketing. ...............................

Of Record | A Guide to Digital Marketing
Campaign Memes and Target Backlash! | Weekly Digital Marketing Update 8/29

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Aug 29, 2023 39:58


Joe is back! Joe and Kiersten rehash the Presidential Campaign and the memes that developed. X and Target stores recieve backlash after questionable marketing choices. And everyones getting ready for the long awaited NFL season and popular marketing campaigns that follow.

Impact Farming
Season 5 Countdown - 1st Place - "Grain & Cattle Marketing Update” w/David Derwin

Impact Farming

Play Episode Listen Later Aug 23, 2023 30:47


We are proud to be celebrating The Impact Farming Show's 5th Anniversary. In celebration of this exciting milestone, we are counting down and rebroadcasting the TOP 4 episodes from season 5. This week we are excited to bring you our #1 highest listened to and watched episode titled "Grain & Cattle Marketing Update”. Originally aired on July 5, 2023 David Derwin Commodity Portfolio Manager with PI Financial Corp., one of the largest independent investment & commodity futures advisers in Canada, he helps farmers implement options & futures revenue management programs to provide the downside protection they need and the upside potential they want, all without committing grain for physical delivery. These hedging services are an integral part of a farm's overall marketing plan to manage both price and production risks as well as opportunities. Tune in to this weeks #1 place episode to learn more.  _____________________________________________________________________________________________________________________________________________________ In this week's episode, Tracy speaks to David Derwin in our “Grain & Cattle Marketing Update.” It's hard to know what to do when markets are going down, and often just as challenging to know the best thing to do when markets are trending up. But as we all know, markets go up and down, so David shares a few insights about what producers can do about it in today's episode. When is the best time to market your grain? Do you wait until…seed is in the ground? Wait until it starts to grow? Wait until it's in the bin? Or wait until the fall time. But why wait? There seem to be a lot of reasons not to price your grain. David shares his thoughts on these concerns. There's also a big reason why you should protect your grain: your revenues. Don't miss this one. How do you protect crops without futures & options like durum, barley, peas, lentils, etc.? What about the cattle market? Don't miss this week's episode, where we chat about all things grain and cattle marketing.   ............................... Thank You To Our Show Sponsor Here at The Impact Farming Show, our goal is to bring our audience the people and ideas that will IMPACT their farming operation. We couldn't do it without the continued support of our sponsors that are committed to supporting our show and our shared vision of helping farmers succeed. Please take a moment to check out this week's show sponsor: AgExpert Manage Your Greens and Your Green Keep an eye on everything from field to finance with FCC AgExpert software. Purpose-built for Canadian farming, the AgExpert platform has been continuously refined for over 20 years to be the industry's most trusted farm management platform. With input from customers in every province, and all sectors in Canadian agriculture and food production, AgExpert makes sure your digital record-keeping is safe and up-to-date. Learn more HERE  ...............................

Of Record | A Guide to Digital Marketing
Is Disney Coming to an End? Plus Barbie vs. Aliens! | Weekly Digital Marketing Update 8/18

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Aug 19, 2023 39:35


On this weeks OfRecord, the Barbies take over! Kiersten is joined by Anabella, Jamie, and Tori to discuss the latest trends. The Barbie movie marketing is still excelling while the Snow White movie remake is already getting its fair share of controversy. Aliens are real? We dive into this newest discovery as well as opinions on the Twitter rebrand and popular baby names.

Of Record | A Guide to Digital Marketing
Amazon vs. Taylor Swift: Battle of the Incomes | Weekly Digital Marketing Update 7/13

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Jul 20, 2023 30:44


Joe and Kiersten are back in the studio! Amazon Prime Day and Taylor Swift are the hot topics, with a quick update on McDonald's Grimace marketing campaign!

Of Record | A Guide to Digital Marketing
Peasant's Podcast and 4th of July Solved! | Weekly Digital Marketing Update 7/6

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Jul 11, 2023 38:31


Joe and Kiersten are out of the office! That means the interns, Jamie and Anabella, takeover the podcast for a special Peasant's episode! Jamie and Anabella tackle the 4th of July holiday and it's wildest traditions, trivia, and trends! (much more exciting than ol' Joe)

Of Record | A Guide to Digital Marketing
Grimace Takeover and Lettuce Taco 'bout it! | Weekly Digital Marketing Update 6/27

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Jul 9, 2023 34:39


Joe and Kiersten talk about the TikTok sensation: Grimace! These two discuss Mcdonald's and Barbie marketing tactics and how some have been surprising and somewhat horrific. Later, Joe and Jamie take on a Taco Bell lawsuit on "Taco Tuesday" as well as the latest Tiktok trends.

Impact Farming
Episode 195: "Grain & Cattle Marketing Update” w/David Derwin

Impact Farming

Play Episode Listen Later Jul 5, 2023 30:47


In this week's episode, Tracy speaks to David Derwin in our “Grain & Cattle Marketing Update.” It's hard to know what to do when markets are going down, and often just as challenging to know the best thing to do when markets are trending up. But as we all know, markets go up and down, so David shares a few insights about what producers can do about it in today's episode. When is the best time to market your grain? Do you wait until…seed is in the ground? Wait until it starts to grow? Wait until it's in the bin? Or wait until the fall time. But why wait? There seem to be a lot of reasons not to price your grain. David shares his thoughts on these concerns. There's also a big reason why you should protect your grain: your revenues. Don't miss this one. How do you protect crops without futures & options like durum, barley, peas, lentils, etc.? What about the cattle market? Don't miss this week's episode, where we chat about all things grain and cattle marketing. SIGN UP If you enjoyed this episode, don't forget to sign up as an Insider so that you are first to know about all-new Impact Farming episodes, Expert Corner Segments, fantastic contests, and new promotions https://www.farmmarketer.com/impact_farming_show/sign-up

Of Record | A Guide to Digital Marketing
Barbie's Horror House and Titanic 2 | Weekly Digital Marketing Update 6/22

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Jun 28, 2023 37:41


On this episode of "OfRecord", Joe and Kiersten dive into the upcoming Barbie movie where everything might not be what is seems. The newest story that shook the nation; OceanGate Submarine goes missing in the middle of the ocean while making its journey to visit the Titanic. Also, latest Movie and TV show trends and how companies are blowing up media platforms like Titktok.

Of Record | A Guide to Digital Marketing
Apple's Vision of the Cyborg Evolution | Weekly Digital Marketing Update 6/8

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Jun 8, 2023 28:12


Digital Ad Market Update: 6/2 - 6/8 2023Joe, Kiersten, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 29 minutes or less.Top Story:Apple recently unveiled its first product in the VR/AR headset space, and we are doing a deep dive into the capabilities of the device and the future of Apple's headset product line.Articles Mentioned:Apple Vision Headset: https://apple.co/3oKUB5x

Of Record | A Guide to Digital Marketing
Weekly Digital Marketing Update 6/1 | Pride Backlash and Bungled Presidential Launches

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Jun 1, 2023 31:39


Digital Ad Market Update: 5/26 - 6/1 2023Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 32 minutes or less.Top Stories:Not every business knows how to traverse public opinion, especially during Pride month. Let's dive into it.Presidential launches in Twitter Spaces? Yeah, you heard that right. What could go wrong? Let's discuss.Articles Mentioned:North Face Pride Pushes On: https://bit.ly/3N44RPBTarget Pride Backlash: https://bit.ly/3qgkxpS

Of Record | A Guide to Digital Marketing
Weekly Digital Marketing Update 5/25 | Beer Pour Outs, Pickleball Hangouts, and Free TVs

Of Record | A Guide to Digital Marketing

Play Episode Listen Later May 25, 2023 38:41


Digital Ad Market Update: 5/12 - 5/25 2023Joe and Kiersten are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less.Top Stories:The beer of the masses has many pouring out their glasses. What happened with Anheuser-Busch?Pluto TV is giving away free TVs for what? Selling your soul? Nope, just every detail about you. Let's get into it.Do you like pickles? How about pickleball, America's latest sports craze coming to old brick-and-mortar locations?Articles Mentioned:Pluto TV Free TVs: https://bit.ly/43tqKxbPickleball Craze: https://bit.ly/4357AxK

Of Record | A Guide to Digital Marketing
A Royal Writers Strike and Logo Rebrands | Weekly Digital Marketing Update 5/11

Of Record | A Guide to Digital Marketing

Play Episode Listen Later May 11, 2023 56:59


Digital Ad Market Update: 4/23 - 5/11 2023Joe, Kiersten, and producer Alex are in the studio to give you all the latest marketing, tech, culture related news from the last two weeks. Hear it all in X minutes or less.Top Stories:King Charles' Coronation happened. We have some thoughts.The Writers Guild strike is halting the production of TV shows and movies left and right. We dive into our predictions of what's to come.Live events are finally back and LiveNation seems to be having no trouble raking in cash.Drive-throughs are getting automated? Tipping at self-checkout? We have some opinions.Gen-Z is in love with logos. We talk about the power of the brand and the influence of color on different generations.Walmart has gone through several rebrands during its lifetime. We break down a few and the company changes we associate with each. From here, we get into the maximalism revival and how different industries can benefit from adopting this trend.Articles Mentioned:Wendy's, Google AI Drive-Through Push: https://bit.ly/3BfJrIu Gen-Z's Love for Logos: https://bit.ly/44NGufK Tipping at Self-Checkout: https://bit.ly/42mCpxF Walmart's Past Rebrands: https://bit.ly/3nJ5qEH

Smart HVAC Marketing
Morning Marketing Update

Smart HVAC Marketing

Play Episode Listen Later May 3, 2023 26:16


On this episode, Eric is here to chat about Google changes, AI websites and the Facebook ad glitch. Eric hopes to do these Marketing Updates every month to make sure everyone is up to date on any/all changes in the Marketing space.  Eric talks AI red flags, page experience and mobile website experience; as well as Facebook's ad disaster over the past weekend. There's a lot of information in this episode, so grab a notebook!

Of Record | A Guide to Digital Marketing
Taylor's Era and the Nintendoverse | Weekly Digital Marketing Update 4/21

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Apr 21, 2023 37:15


Digital Ad Market Update: 4/15 - 4/21 2023Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.Top Stories:Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first? The Super Mario Bros. Movie was a smash hit and it has us singing Peaches. Where will the Nintendoverse go from here? Tune in for it all.Bud Light is another case study on what not to do in marketing. Let's get into it.Articles Mentioned:AI and Videogames: https://bit.ly/3UcGwccBud Light Right-Wing Cancel Culture: https://bit.ly/41sOTDlBud Light Stuck: https://bit.ly/3Lm6siTChat-GPT Therapy? https://bit.ly/3H6aNElInstagram Steals Linktree Thunder: https://bit.ly/44559MC

Of Record | A Guide to Digital Marketing
Bud Light Says Goodbye to Dilly Dilly | Weekly Digital Marketing Update 4/14

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Apr 14, 2023 48:05


Digital Ad Market Update: 4/7 - 4/14 2023Joe, Kiersten, and producer Alex are in the studio to give you a deep dive into the Bud Light situation and our opinion on what Anheuser-Busch should have done. Hear it all in 49 minutes or less.Top Stories:Who is Bud Light's new brand manager?What beer brand would have been better poised to pivot its audience?How Miller Light did a similar campaign, but more successfully.

Of Record | A Guide to Digital Marketing
The More Than TikTok Act and Bud Light's Brand Pivot | Weekly Digital Marketing Update 4/6

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Apr 6, 2023 45:23


Digital Ad Market Update: 3/30 - 4/6 2023Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.Top Stories:The vast overreach of the bills supposedly just targeting TikTok, including the DATA Act and the RESTRICT Act, are becoming a growing point of contention with over half of Americans who use the app and even those who don't. Let's get into the discourse.Why is GenZ obsessed with Target on TikTok? No other retailer gets this much love on social media. Let's dive into it.Bud Light is trying to change its target demographic. We're breaking down some of the latest changes they have made in their advertising and spokesperson roster. Articles Mentioned:New Bud Light Spokesperson: http://bit.ly/3GlpqTXTarget Obsession on TikTok: https://bit.ly/3UcGwcc

Of Record | A Guide to Digital Marketing
AI Kanye Lives In the Metaverse and Uses Pay-to-Play Twitter | Weekly Digital Marketing Update 3/29

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Mar 29, 2023 44:11


Digital Ad Market Update: 3/25 - 3/29 2023Joe, Kiersten, and Producer Alex are back in the studio for another Of Record episode. We break down everything marketing, tech, and culture-related in 45 minutes or less.Top Stories:Is Twitter failing? Or is Elon Musk planning something big? Let's get into it.Life By You is the newest Sims competitor that might make you wonder how close we are to living in a virtual world. We all know Kanye loves Kanye, but does Kanye love A.I. Kanye? This latest voice A.I. might give Ye a run for his money, and the future of the music industry may change forever.Articles Mentioned:Twitter's Paid For You Page: http://bit.ly/3TNgFrf Twitter is Worth Half the Bill: http://bit.ly/40JiWWI Life By You: http://bit.ly/3lMtOUHA.I. Kanye Video: http://bit.ly/40yURSi

Of Record | A Guide to Digital Marketing
Meta Pulls Congress' Senile Strings at TikTok Hearing | Weekly Digital Marketing Update 3/24

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Mar 24, 2023 48:36


Digital Ad Market Update: 3/18 - 3/24 2023This week we have Joe, Kiersten, and producer Alex in the studio to cover some of the biggest marketing, tech, and culture news. Hear it all in 49 minutes or less.Top Stories:Is TikTok getting banned? Is Congress competent enough to understand what Wi-Fi is? Is American big tech like Meta secretly paying for it all? Tune in for it all.It's the 40th Anniversary of M*A*S*H and we're discussing the huge audience it garnered that not many other shows have even come close to doing.If you make graphics professionally, you either use Adobe or Canva, but what's better? Let's dive in. From here, we talk about Adobe's new AI-powered program called Firefly.Articles Mentioned:Twitter Cans Legacy Blue Checks: http://bit.ly/3FOQqL9 Adobe or Canva: http://bit.ly/3JHVkL5 Adobe Firefly: http://bit.ly/3K3vaUw

Of Record | A Guide to Digital Marketing
Banning TikTok During the Chatbot Gold Rush | Weekly Digital Marketing Update 3/17

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Mar 17, 2023 28:03


Digital Ad Market Update: 3/10 - 3/17 2023This week we have Joe, Kiersten, and Producer Alex in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 29 minutes or less.Top Stories:Is TikTok getting banned? Let's discuss this.Google has been plotting and calculating for a while to take over cable. How? We'll get to that.One industry has turned Chat-GPT's colossal price tag into its gold rush. Meanwhile, Google is preparing to launch its own chatbot to overtake Chat-GPT.Why are people talking about banks failing? Stick around.Articles Mentioned:Possible TikTok Ban Solution: http://bit.ly/3TnN4UPChat-GPT Is Pricy: http://bit.ly/3YZz84xGoogle AI Coming to Docs/Gmail: http://bit.ly/40g8hlN

Of Record | A Guide to Digital Marketing
Its a Bird, Its a Plane, Oh Wait, It's a Drone Advertisement | Weekly Digital Marketing Update 3/9

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Mar 9, 2023 48:50


Digital Ad Market Update: 2/25 - 3/9 2023Joe, Kiersten, and Producer Alex are in the studio to talk about Uber Ads, the Hogwarts Legacy Universe, ESPNs latest bid, and drone advertising. Hear all the marketing, tech, and culture news in 49 minutes or less.Top Stories:Uber ads are the latest ad product on the market and were breaking down all the possibilities.Hogwarts Legacy has been wildly successful since its release on video game platforms. We discuss ways to build off of their success.AI voice generation is getting huge, especially for fake conversations among past and present presidents. We break down what the future holds for this new technology.Meta (aka Facebook & Instagram) is dabbling in AI ad generation, and some advertisers are not happy.ESPN is trying to become the de facto location for finding where to stream every sports game. Let's get into it.Drone advertising clearly captures attention, but is it financially viable and worth the hassle? Tune in for it all.Articles Mentioned:Uber Ads: http://bit.ly/3ZB17J6Hogwarts Legacy Sales: http://bit.ly/3ZRnKsx

Of Record | A Guide to Digital Marketing
The Impossible Wienermobile Asks Bing About Section 230 | Weekly Digital Marketing Update 2/24

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Feb 24, 2023 42:22


Digital Ad Market Update: 2/18 - 2/24 2023Joe, Kiersten, and Producer Alex are in the studio to give you the rundown of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less.Top Stories:The Oscar Mayer Wienermobile had some parts stolen recently, and who is swooping in to help?Section 230 is being debated in the Supreme Court, and we get into some debating on who is liable.Bing's ChatGPT is super successful but gets nerfed temporarily after being misused. Let's break it down.Articles Mentioned:Wienermobile Theft: https://bit.ly/3IsxkeaSection 230 Debate: https://bit.ly/3y6scrHNerfed ChatGPT: http://bit.ly/3SruiM7

Of Record | A Guide to Digital Marketing
Rihanna Halftime Show, Super Bowl Ads, and Unhinged ChatGPT | Weekly Digital Marketing Update 2/17

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Feb 17, 2023 44:07


Digital Ad Market Update: 2/11 - 2/17 2023Joe, Kiersten, and Producer Alex are in the studio with some post-Super Bowl stories and the latest AI headlines making waves. Tune in for all the marketing, tech, and culture-related news in 45 minutes or less.Top Stories:We break down Rihanna's halftime show that had many of us thinking the same thing. From here, we take a look at all the notable ads, and we give some tips on how to make an ad that gets remembered. AI continues to be in the limelight, so we have some rapid-fire news to get you caught up. BuzzFeed is an AI Bull. ChatGPT gets weird. Fighter jets? Articles Mentioned:Best of Super Bowl Ads: http://bit.ly/3YR6zaB ChatGPT Gets Too Real: http://bit.ly/3k1s5dg Bing Subreddit: https://bit.ly/3YTmdBQ BuzzFeed AI Quizzes: http://bit.ly/3S39ZnI AI Flying Jets: http://bit.ly/3K7KiRc Bing's Secret ChatGPT Rules: http://bit.ly/3Eewoce

Of Record | A Guide to Digital Marketing
The AI-Filled Post-Grammys Pre-Super Bowl Episode | Weekly Digital Marketing update 2/10

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Feb 10, 2023 43:07


Digital Ad Market Update: 1/27 - 2/10 2023Joe, Kiersten, and Producer Alex are back in the studio with all the latest marketing, tech, and culture news. Hear it all in 44 minutes or less.Top Stories:With all the news these days related to AI, we wanted to break down a few of the latest headlines.We talk about the 2023 Grammys and how to make next year's event better. Hint... Hint... we're looking at you TikTok.Rihanna is set to perform at the Apple Music Halftime Show at Super Bowl LVII, and we give our best guesses on who will join her on stage. Stick around for a marketer's pro tip on how to spend ad dollars during the Super Bowl.Articles Mentioned:Google's Text To Music AI: http://bit.ly/3RKGJCj Google's ChatGPT Killer: https://cnet.co/3XixMkS Microsoft's ChatGPT-Enabled Bing: http://bit.ly/3HRITeyCustom ChatGPT Chatbots: https://bit.ly/3IddF3eActors Voice Rights & AI: http://bit.ly/3HMGIcw Super Bowl Second-Screen War: https://bit.ly/3xd3BRg NFL Sponsorships Worth Billions: http://bit.ly/3xbCVAE

Of Record | A Guide to Digital Marketing
Peak Podcast, Swipe Right Dilemma, and Live Nation in the Hot Seat | Weekly Digital Marketing Update 1/26

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Jan 26, 2023 51:15


Digital Ad Market Update: 1/6 - 1/26 2023In the studio for our first episode of 2023, we have Joe, Kiersten, and Producer Alex back in the studio. Get ready for all the latest marketing, tech, and culture news. Hear it all in 52 minutes or less.Top Stories:Apple VR is not making its debut any time soon.Dating apps can get niche and some can charge you $720 a year. This is a segment you will want to swipe right on.Google is calling in the big dogs to help defeat ChatGPT.Is Bud Light ditching the standup routine? Stick until the end to hear our favorite beer.Articles Mentioned:Hinge Charges Extra: bit.ly/3XUcCKq Apple AR/VR Delayed: bit.ly/406WvLE Google Moving on AI: bit.ly/3XS7qGS Live Nation Taylor Fiasco: bit.ly/3HwLH1R Bud Light Ditches Strategy: bit.ly/3kwUiIP

Of Record | A Guide to Digital Marketing
Hey ChatGPT, How Do You Manage the NFL and Southwest Airlines Crises? | Weekly Digital Marketing Update 1/5

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Jan 5, 2023 54:00


Digital Ad Market Update: 12/20 - 1/5 2023Joe, Kiersten, and Producer Alex are in the studio breaking down the latest crises in the media and the AI that is giving Google heartburn. Hear it all in 54 minutes or less.Top Stories:We dive into the latest tragedy in the NFL, involving Damar Hamlin from the Buffalo Bills, and how they handled it.Southwest Airlines canceled how many flight this holiday season? Tune in for the reason why.ChatGPT is chipping away at Google's value, and it's not far from taking over many other jobs.Articles Mentioned:ChatGPT Growing Fast: https://bit.ly/3vF6uJQ

Of Record | A Guide to Digital Marketing
BeReal Miss America, Do You Drink Mocktails? | Weekly Digital Marketing Update 12/19

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Dec 19, 2022 45:22


Digital Ad Market Update: 12/10 - 12/19 2022Joe and Kiersten are in the studio this week with some of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.Top Stories:Get ready for the rebranding disaster of the year. We're looking at you, Miss America Pageant. Can an alcoholic society function on a zero-proof beer agenda?Hey Google, what social media sites are trending this year? Tune in for those numbers.Articles Mentioned:Zero-Proof: https://bit.ly/3jc6uOL

Of Record | A Guide to Digital Marketing
Put Your Crocs in Sports Mode Its the Trendy Christmas Gift Episode | Weekly Digital Marketing Update 12/9

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Dec 9, 2022 29:23


Digital Ad Market Update: 12/6 - 12/9 2022Joe, Kiersten, and producer Alex are giving you the low down on the latest marketing, tech, and culture news. Hear it all in 30 minutes or less.Top Stories:Crocs are making a comeback and we have Zoomers to thank for it.Apple Music is releasing a new feature called Sing.We break down the best useless gifts of this holiday season and we give our opinion on what will actually be trendy. Tune in.Articles Mentioned:Gift Trends 2022: https://bit.ly/3UIhK2oTikTok Made You Buy It: https://bit.ly/3Fa6XrU

Of Record | A Guide to Digital Marketing
Holiday Sales Are Whelming & Lowes Makes Flight Delays Festive for this Maximalist Holiday | Weekly Digital Marketing Update 11/23

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Nov 23, 2022 45:27


Digital Ad Market Update: 11/18 - 11/23 2022Joe, Kiersten, and producer Alex are bringing you some of the latest marketing, tech, and culture-related news for this holiday-themed episode. Hear it all in 46 minutes or less.Top Stories:Holiday shopping sales are flatlining but we're still breaking down the biggest consumer trends this year. Good luck finding a turkey!Lowes has a plan for those missing their holiday flights this year at these 5 US cities. We tangent into the revival of the maximalist colorful holiday decor that might be trending again.Is Amazon losing its luster? We break down what's happening on the platform and why it's turning into a third-rate flea market.Articles Mentioned: Holiday Shopping Trends: http://bit.ly/3tC04dx

Of Record | A Guide to Digital Marketing
Amazon DROPS Packages Literally, Elon Twittering, and Ads of the FutureTok | Weekly Digital Marketing Update 11/17

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Nov 17, 2022 42:34


Digital Ad Market Update: 11/11 - 11/17 2022Joe, Kiersten, and producer Alex are in the studio to discuss some of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less.Top Stories:Elon Musk fans the Twitter flames while reviving the platform.TikTok is dominating the ad game and we prophesy what the future ads will look like on this platform.Amazon is doing some things right and some things wrong. Stay until the end to hear it all.Articles Mentioned:Amazon Box Drops: http://bit.ly/3OeG6yQ TikTok Ad Giant: http://bit.ly/3ElBpz4 TikTok Shopping: http://bit.ly/3TBDSec Amazon Ads Everywhere: http://bit.ly/3TGhXmc Thursday Night Football Viewership: http://bit.ly/3hLngmY Bezos Cuts Costs: http://bit.ly/3gcQdb6

Of Record | A Guide to Digital Marketing
Improving A Downsizing Big-Tech and the Brand Unloyal Generation | Weekly Digital Marketing Update 11/10

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Nov 10, 2022 44:02


Digital Ad Market Update: 11/5 - 11/10 2022Joe, Kiersten, and producer Alex are in the studio to drop some news on a shrinking big-tech, among other marketing, tech, and culture news. Hear it all in 44 minutes or less.Top Stories:Elections are over... mostly. What does this mean for the digital ad space? Tune in for the breakdown.Q4 has not been good on big tech. A lot of changes are happening across platforms. We have some ideas about where they can improve.We have more news (and predictions) about Elon Musk's blue checkmark system.Are you brand unloyal or an intergenerational product adopter? Let's discuss.Articles Mentioned:Meta Stock Slump: http://bit.ly/3G2tfOc TikTok Misses Goals: http://bit.ly/3ThzUY5Next on Netflix Watchlist: http://bit.ly/3teJSib Twitter Identity Bid: http://bit.ly/3Tmq5YP Zoom's New Side Products: http://bit.ly/3WLI0uN P&G Doesn't Care About Inflation: http://bit.ly/3DTVmwD

Of Record | A Guide to Digital Marketing
Elon Musk's Pay-Per-Blue and Zuckerberg's Metaverse Bet | Weekly Digital Marketing Update 11/04

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Nov 4, 2022 40:58


Digital Ad Market Update: 10/29 - 11/4 2022Joe, Kiersten, and producer Alex are in the studio to discuss the future of Twitter under Elon Musk and other marketing, tech, and culture news. Hear it all in 47 minutes or less.Top Stories:Elon Musk unveils his pay-per-blue checkmark system, and we break down our predictions for where he plans to take the app.As predicted last week, Taylor announced her next tour before the holiday shopping season. We guess the brands that will setup outside her concert venues.AR is getting plugged into major sports. Our conversation eventually turns to Mark Zuckerberg and his big bet on the Metaverse. Are you bullish or bearish? Tune in.Articles Mentioned: AR in Sports: https://bit.ly/3WuMqGe

Of Record | A Guide to Digital Marketing
Elon's Twitter, Kanye's Self-Cancellation, and Taylor's Midnights Strategy | Weekly Digital Marketing Update 10/28

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Oct 28, 2022 46:42


Digital Ad Market Update: 10/21 - 10/28 2022Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 47 minutes or less.Top Stories:Taylor Swift's latest album Midnights is a guidebook for how to release an album. We're breaking down everything she did right.Kanye West has been in the news lately, and there's been much debate over his latest divisive and costly decisions. We dive into the issue of influencers as brand ambassadors and what future alternatives may be.It's Elon Musk's Twitter now, and we have thoughts on what's yet to come. Restaurants across the country have been closing earlier for years, and while we reminisce on the good old days, we discuss ways for businesses to capitalize on the late-night crowd.Article Mentioned:Restaurants Closed Earlier: https://cnb.cx/3W7ecsp

Of Record | A Guide to Digital Marketing
Ulta Podcast Backlash, Sims 5 Eventually, and Amazon's New NFL Exclusive | Weekly Digital Marketing Update 10/20

Of Record | A Guide to Digital Marketing

Play Episode Listen Later Oct 20, 2022 42:44


Digital Ad Market Update: 10/13 - 10/20 2022Joe, Kiersten, and producer Alex are in the studio to drop the latest marketing, tech, and culture news just for you. Hear it all in 43 minutes or less.Top Stories:Amazon gets an NFL exclusive in 2023. Tune in to find out what.McDonald's brings back what spooky merch?Calm app dives into mental health services. Things are starting to look a little hazy at Circle K.Sims pulls a Rockstar Games at their annual Summit revealing Sims 5 is coming no time soon. Stick around to hear more.Ulta faces backlash on their podcast for an episode about "girlhood". Stay till the end for the whole discussion.Articles Mentioned:Amazon NFL Exclusive: https://bit.ly/3ShHelI McD's Gets Spooky: https://bit.ly/3VDzIVk Calm Enters Mental Health: https://tcrn.ch/3CEiKgU Circle K Kush: https://cnn.it/3Dd2AMM Sims Summit: https://cnet.co/3D8uyth Ulta Girlhood Backlash: https://bit.ly/3eKIpws