Wedding Salt - Wedding Business Talk by Casi Yost

The internet's favorite Officiant joins us today to talk all about Officiating Wedding Ceremonies and why having a Professional Officiant on your wedding day takes your experience to the next level on every front. Hillary and Jimmie dive into the nitty gritty on:1. What really goes into writing a Ceremony script?2. Why hire a professional to write and deliver it?3. The real scoop on Marriage Licenses and how to get one4. Who's getting married at Kendrick Lamar's Seattle concert??You can find Jimmie on instagram @officiantjimmie Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Happy New Year and welcome back to Wedding Salt! This episode is an introduction to the new course that Kayloe Bridal released at the end of 2024: Modern Wedding Planning, A Course for Couples!Learn what is included in the course, why Hillary was passionate about creating this content, and how you can plan your own wedding like a professional using the tried-and-true Three Phase approach developed by Kayloe Bridal:Phase 1: Set the VisionPhase 2: Hire the TeamPhase 3: Finalize the DetailsIf you have questions or want to learn more you can email course@kayloebridal.com and you can buy the course here!:https://kayloebridal.com/wedding-planning-courseFollow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Casi and Hillary start reflecting on the year (almost) behind us - it's really that time of year again!  What have been some of your business and personal highs for 2024?  What about the lows that we more rarely talk about? We dive into some of our big wins, funny stories, and reflections from this year, the good, the bad, and the "to be continued".Tell us you're listening!  Share this episode on social media and tag us with some of your 2024 Highs and Lows!Want to checkout the Modern Wedding Planning Course hot off the press from Kayloe Bridal?  Check it out here: https://kayloebridal.com/wedding-planning-course Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Private Property Weddings are one of the hot trends in the wedding industry at the moment and Hillary is breaking down1. What is a Private Property Wedding2. Does a "backyard" wedding really save you money?3. What vendors need to know ahead of time when working a private property weddingMentioned in the episode:https://www.theeventhelper.com/https://kayloebridal.com/2022/07/13/why-small-intimate-weddings-in-portland-are-the-way-to-go/Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Join us today as we welcome attorney Ann Koppuzha, who talks about the critical importance of having strong, up-to-date, and FRIENDLY contracts in the ever-evolving wedding industry.With over a decade of experience at top law firms and the Department of Justice, Ann brings a wealth of legal knowledge to the table. During our discussion, we'll cover:Transforming your standard contracts to meet 2024's market demandsCommon mistakes wedding pros make with their contracts and how to avoid themHow a well-crafted contract can enhance the client experienceEssential contract clauses that protect you and your couplesOverlooked elements you may not have considered for your contractsTips for finding the right contract template for your unique business nicheWhether you're a seasoned professional or just starting, this episode is a must-listen for anyone who wants to protect their business and provide an exceptional client experience. Grab your FREE guide, Contracts → Clients, 3 Strategies for Savvy Wedding Pros to Wiin More Brides, here: https://www.powerhouse-legal.com/contract-guide-wedding-proConnect with Ann on Instagram here: https://www.instagram.com/powerhouselegal/Grab a rock-solid contract to protect your business here: https://thebusinessreserve.com/products/wedding-photography-contractReach out to Ann here to review your contract, protect your brand, or solve another legal dilemma: https://www.powerhouse-legal.com/wedding-lawyerFollow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Jenny Bowker, a vet in the Bridal Beauty industry, joins us today to chat all things hair, makeup, and getting ready on your wedding day!Whether you're a photographer, florist, another beauty expert, or a Bride, you'll learn super helpful wisdom and pro tips you never would have thought of!Follow Jenny at @sistergoldenbridal and find more of her work at www.jennybowkermakeup.comFollow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

 Have you ever found yourself working a Wedding and the same question or confusion arises again and again?   Even though we are wedding professionals with several years of experience, we still have questions! We're here to address those pesky questions once and for all.  Casi and Hillary bring their real questions to each other to see if they can get some answers.Do you have questions too?  We'll be doing frequent installments of Spilling the Tea episodes, so DM us on Instagram with YOUR burning questions so we can address them next time!Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

Casi and Hillary are digging IN to a popular conversation circling amidst wedding professionals right now: this episode is all about ghosting!- What are we even talking about when we are throwing around the term "ghosting" - Why you might be getting ghosted - How to turn ghosting into being productive for your businessFollow us on Instagram for so much more! @weddingsaltpodcast / @kayloebridal / @casiyostphoto

Hillary comes to you with a solo episode, sharing a quick book review and highlights on the top 3 business books that can take your business to the next level along with lots of helpful insights and tid-bits.  1. Company of One: by Paul Jarvis2. Get Rich, Lucky Bitch: by Denise Duffield-Thomas 3. The Big Leap: by Gay Hendricks Honorable Mentions- Chillpreneur: also by Denise Duffield-Thomas- I know how she does it: by Laura Vanderkam- The Creative Habit: by Twyla Tharp- Originals: by Adam Grant- Quiet: by Susan CainFollow us on Instagram for so much more! @weddingsaltpodcast / @kayloebridal / @casiyostphoto

BIG ANNOUNCEMENT!!  Hillary of Kayloe Bridal is permanently joining Casi and Wedding Salt as *co-host* and is here to stay!If you don't know Hillary yet, she is the owner and Designer at Kayloe Bridal, planning weddings in Portland, Oregon.  Follow her on Instagram @kayloebridal In today's episode, we dive into the 5 key touch points we think every Photographer should have with their clients and what it looks like to have a Planner involved in each one.  The touch points we cover:1. Inquiry through onboarding2. Engagement session3. 6 months before event4. 1 month before event5. 1 week before eventKeep tuning in to Wedding Salt for a fresh perspective on the Wedding Industry, being a business owner, and how to work harmoniously in both!*stay salty!* (just kidding)

In this episode, Hillary, the owner and planner of Kayloe Bridal and I talk about what we forsee in the wedding industry in 2024, the importance of hiring a planner, trusting your vendors, and some photography predictions I see coming this year. 

How can you include film in your workflow? In today's episode we will talk about film. how it works, what cameras to start with and how to ease into it in your workflow at weddings. I also have resources that I talked about below. If you want to get on my waitlist for my film course, you can click below to hop on that!1) My waitlist for the Film Lab Course2) The top film emulating presets I have found3) My free guide on how to add film to your wedding workflow4) Video comparing film stocks

In this Episode I talk about my favorite tools/apps I use in my business and why and how they have helped me to take time back to grow my business. I have also listed some codes and discount links for some of the apps I use below!Get Honeybook for $8 per month using my code: CasiYostGet a discount on Quickbooks Self-Employed: Discount LinkMy blog post on the top 43 resources I use in my business.Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyost

This week we dive into how to position yourself as the expert and why it is important in order to book clients. We also talk about professionalism and the skills necessary to work with elevated events. Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyost

We all have some kind of trauma, or life-changing events that impact us. I wanted to share my past and how it shaped how I have gotten to where I am now. The main point is to help you feel like you're not alone, and no matter your circumstance, you can make your own dreams come true. 

Do you ever feel like you're not getting traction in your business and not sure why it's not moving where you want it to go? I have been there and reached my breaking point. Here are what I learned and the top three ways that actually moved the needle in my business. Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyost

Instagram doesn't have to be overwhelming. I take the set it and forget it approach. I talk about five things I do that have helped me to do that in this episode. I'm offering 1 on 1 consult calls to chat with other business owners on their marketing roadblocks and how we can overcome them.

I personally cringe when people talk about marketing strategies - mainly because they don't get to the root of the problem, which is understanding consumer behavior and what makes people want to buy what they buy. In this episode we start with consumer behavior, where people search for vendors, and how to show up there.

Pricing is a tricky topic. I wanted to discuss the consumer psychology behind pricing strategies and what you can do to increase your perceived value so that clients see you as worth the price they will pay. Want to know more about the BTS of my work? I have a Patreon for that.Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyost

Many times we don't have a strategic method to truly refine our product or service in a way that matches with what our ideal client or audience wants or needs. I am here to chat about how we can go about refining what we offer and knowing how to start that process.The amazing graphic designer I talked about is Marisa of Quill and Co. Want to know more about the BTS of my work? I have a Patreon for that. Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyost

We are talking all about the behind the scenes of styled shoots that you don't hear about. Learn how much a styled shoot can cost, the planning and thought processes, and the logistics that are necessary for making a styled shoot come to life. I chat with my friend Lindsay Newton of Till Death Do We Adventure on each of our takes about these for areas:1) The purpose of a styled shoot. 2) The cost. 3) The vision. 4) Realities of styled shoots. Here are links to discounts for products or services I use or offer:Client Questionnaires50% off your first year with HoneybookQuickbooks Discount with this Link15% off NarrativeFree Resources for Photogs by Yours TrulyWebsite // Insta // FacebookTags: Businessmarketingself-helpwedding photographerwedding photographyentrepreneurshipEpisode is LivePublished: Dec. 04, 2019 @ 3PM EditUnpublishAdd a TranscriptGet episode better indexed by search engines.Add Chapter MarkersListeners can tap through & see what’s coming up.Create a Visual SoundbiteBest way to share to social media for engagement.Share Episode OnFacebookTwitterLinkedInMore OptionsEmail Link to EpisodeDirect Link to MP3Embed this ONE EpisodeView Episode Stats

In this episode, we take a deep dive in what it means to clearly communicate with clients in terms of wedding vision, how to make that vision come to life, create a great experience through workflow management, and how to work effectively with other vendors. The resources and podcasts are mentioned below!As always, thank you for following along. All reviews are appreciated and help the podcast show up for more people! Links:Kamea EventsKamea Events InstagramPodcast Mentions:Profit First by Mike MichalowiczFight Hustle, End Hurry by Jeff Bethke & John ComerCasi Yost Photography Links:1) How To See Workshop (mention this episode for a discount!)2) Tailwind3) 50% off your first year with Honeybook4) Quickbooks Discount with this Link5) 15% off Narrative6) Client Questionnaires7) PicMonkeyFree Resources for Photogs by Yours TrulyWebsite // Insta // Facebook

In this episode, I interview Chris Mai of Goodco Studios. He reveals his secret sauce for what differentiates him and what I personally think has led to his success. We talk about workflow, client expectations, and how to really make yourself stand out from everyone else. You'd be surprised to hear what we think it is and its not related to marketing! To see all of the amazing-ness that is Goodco Studios, you can find him at the following links: Goodco Studios WebsiteGoodco InstagramCasi Yost Photography Links:1) How To See Workshop (mention this episode for a discount!)2) Tailwind3) 50% off your first year with Honeybook4) Quickbooks Discount with this Link5) 15% off Narrative6) Client Questionnaires7) PicMonkeyFree Resources for Photogs by Yours TrulyWebsite // Insta // Facebook

In this episode, we dive deep into how to actually grow your business through networking and the biggest lessons we have both learned about being business owners. I also said Chelsey Nichols, but it is Nichol (sorry Chelsey!). You can find more about Chelsey at The Bindery and at Type A Press. Links:1) How To See Workshop (mention this episode for a discount!)2) Tailwind3) 50% off your first year with Honeybook4) Quickbooks Discount with this Link5) 15% off Narrative6) Client Questionnaires7) PicMonkeyFree Resources for Photogs by Yours TrulyWebsite // Insta // Facebook

I talk about the first fundamental steps and two questions I use to guide all of my marketing strategies and why in this episode. In part two, I'll cover the last half of my full marketing strategy!****I also said that Tailwind is $150/month, but its actually $150 per year! Ooops!Links:1) How To See Workshop (mention this episode for a discount!)2) Tailwind 3) 50% off your first year with Honeybook4) Quickbooks Discount with this Link5) 15% off Narrative6) Client Questionnaires7) PicMonkeyFree Resources for Photogs by Yours TrulyWebsite // Insta // Facebook

In this episode we talk with Lindsay Newton of Till Death Do We Adventure, an elopement and intimate wedding photographer. We chat about the things you need to do to keep your couples safe and how to truly prepare for a hiking elopement. I also chat with her about our partnership on an elopement workshop called "Till Death Do We Adventure Workshop" for photographers to prepare for just this. Included in the workshop you get four styled shoots as well as a guest teacher to help teach our photographers about wilderness survival. You can find Lindsay on Instagram HEREREACH OUT TO ME!Hello@casiyost.comInstagramFacebookMy Online Workshop

The one thing I don't want photographers to do is burn out because the back-end work is too much or too daunting. I cover the top 9 things I do each off season and how it has helped me grow my business and prevent burnout. Vision BoardWebsiteStyled ShootsAds during engagement seasonEditing Style Dialed inEducationHoneybookQuickbooksBlogging + NarrativeLinks included in the episode: 1) How To See Workshop (mention this episode for a discount!)2) Client Questionnaires3) 50% off your first year with Honeybook4) Quickbooks Discount with this Link5) 15% off Narrative6) SEO is Fun WorkshopFree Resources for Photogs by Yours TrulyWebsite // Insta // Facebook

On todays episode, I chat with you guys about how I build a client timeline and the considerations I take when building it with them. I also have my eBook for timelines as well as my questionnaire for you! eBookWant my full detailed backup workflow? Go to my Blog to see the post about my workflow!Links:1) How To See Workshop (mention this episode for a discount!)2) Tailwind 3) 50% off your first year with Honeybook4) Quickbooks Discount with this Link5) 15% off Narrative6) Client QuestionnairesFree Resources for Photogs by Yours TrulyWebsite // Insta // Facebook

In this episode, I chat with you about real talk behind entrepreneurship in the industry including, Marketing Mindset, SEO, and the hustle.Want more? Go to my blog: https://casiyost.com/blogFind me on Instagram: www.instagram.com/casiyostphoto

In this episode, I chat about my client workflow, saving time with Honeybook, and setting up your finances so you aren't stressed come tax time. Interested in Honeybook? Use my code to get 50% off your first year. Use https://share.honeybook.com/casi697Want to learn more about how I grew my wedding photography business? I made a blog post about literally everything I have done here: https://casiyost.com/five-ways-i-grew-my-photography-business/Come find me at https://casiyost.comOn Instagram at https://www.instagram.com/casiyost