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Vivian sits down with Raina Moskowitz, CEO of The Knot Worldwide, for a conversation about the real cost of weddings and how to plan a celebration you love without sabotaging your financial future. From six-figure budgets and social media pressure to vendor negotiations and wedding debt, Raina breaks down what couples actually need to know before saying “I do.” In this episode, you'll learn: 1. Why weddings have become so expensive, how social media has transformed the industry, and what couples should realistically expect when building a wedding budget in 2026. 2. The biggest financial mistakes engaged couples make during the planning process, how to spot overpriced vendors, and red flags to watch for when hiring people for your big day. 3. What's actually worth splurging on versus saving on, plus practical strategies for sticking to your wedding budget, avoiding unnecessary debt, and planning a celebration that supports your long-term financial goals as a couple. Check out The Knot! Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
From the time she was a little girl, Hayley Paige knew exactly what she wanted to do: design wedding dresses. And she did it. By her early thirties she had a million Instagram followers, a recurring spot on Say Yes to the Dress, and gowns selling in hundreds of stores worldwide. And then she lost all of it. Her name. Her Instagram. Her right to design. Even her right to publicly call herself Hayley Paige. What followed was years of fighting in court, broke, locked out of everything she had built, just to reclaim what should have been hers from the start. And when she finally did, she turned that experience into something bigger, founding A Girl You Might Know Foundation and She Is Cheval to make sure other women don't have to go through the same thing. Chapters: 00:00.120 Welcome to She Pivots 01:29.723 A Childhood Dream Takes Shape 09:55.000 Breaking into Wedding Dresses 13:54.702 Building a Brand on Social Media 17:31.320 Personal and Professional: Wedding and Divorce 20:57.720 The Legal Battle Begins 31:57.080 Rebirth and Reinvention 36:02.400 Buying Back Her Name 42:02.000 Rebuilding After the Fall 45:54.960 Love and Resilience: Hailey's Personal Growth 49:25.920 Low Point to Launch 52:21.880 Reflecting on Hayley's Unique Pivot 53:11.226 Podcast Credits You can keep up with Hayley Paige on instagram @misshayleypaige, and check out her foundation at https://www.agirlyoumightknowfoundation.org/ Be sure to subscribe so you never miss a pivot story, leave us a rating (it really helps!), and share this episode with a woman in your life who you think needs a little inspiration. She Pivots is a podcast created by host Emily Tisch Sussman to highlight influential women voices, share stories of bold career moves, and inspire women with interviews about career reinvention and how personal pivots can redefine professional success. Join our Substack community! Subscribe here for exclusive content and to connect with other pivoters: shepivots.substack.com Learn more about the inspiring women in our pivoter community by following us on instagram @ShePivotsThePodcast, and check out our website shepivotspod.com for resources and updates. She Pivots is proud to be an iheart podcast.Support the show: https://www.shepivotsthepodcast.com/See omnystudio.com/listener for privacy information.
Chris Kellum and Tyler Yaw welcome back wedding photographer Leigh Roberts for a candid conversation covering sobriety, wedding industry trends, photography hot takes, and what happens when a wedding professional plans her own wedding. Leigh shares her journey of being sober for one year and seven months after a major health scare, discussing the lifestyle changes, nutrition adjustments, supplements, and daily habits that helped her regain her health. She also reflects on her decision to elope after spending nearly 14 years photographing weddings, explaining why she and her husband chose a small, intimate celebration that cost roughly $6,000.The conversation dives deep into the realities of modern weddings, including rising costs, vendor pricing, wedding-industry politics, and the trends Leigh believes should disappear. She discusses everything from polka-dot wedding aesthetics and intentionally crooked photos to preferred-vendor cliques, DJ choices, and the pressure couples face when planning their big day. Leigh also shares practical advice for couples navigating family dynamics, vendor relationships, and wedding-day expectations.On the photography side, Leigh offers strong opinions on delivering RAW images, the importance of editing, flash photography, second shooters, drone coverage, venue lighting, and the ongoing Canon versus Sony debate. The episode wraps with memorable wedding horror stories, discussions on AI's impact on photography, and valuable insights for anyone planning a wedding or working in the wedding industry.Timestamps00:00 Meet the Guest Leigh 00:53 Sober and Holistic Reset 02:04 Vaccine Injury Recovery 04:37 Lifestyle Changes and Food 05:45 Backyard Gym and Cooking 07:15 Eloping After 14 Years 09:33 Wedding Trends Pet Peeves 12:26 Wedding Costs and Pricing 15:19 Gen Z Vendors and Identity 20:45 Music Choices and DJs 25:03 Preferred Vendor Cliques 28:46 Shot List Hot Takes 28:58 Dress Shot Debate 29:55 Venue Lighting Matters 32:46 Second Shooters Strategy 35:00 Wedding Horror Stories 41:14 Trends, Flowers, and Cake 43:42 Flash, Film, and Gear 47:25 Canon vs Sony Switch 53:58 Pricing RAWs and AI 01:00:53 Family Dynamics Checklist 01:02:27 Wrap Up and GoodbyeKey TakeawaysWhy Leigh chose to elope after nearly 14 years of photographing weddings.The wedding trends she believes are overrated and ready to disappear.How sobriety and lifestyle changes transformed her health and daily life.The truth about wedding photography pricing and vendor costs.Why professional editing is a critical part of photography.Her thoughts on second shooters, drones, flash photography, and venue selection.Canon vs Sony: which system she prefers and why.Real wedding-day horror stories and lessons learned from years in the industry.How AI may change the future of photography and creative work.Practical advice for couples planning a wedding without unnecessary stress.
You didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/applicationIn this episode, I'm breaking down the biggest shift I've seen in our industry in 20 years. Right now AI is optional for wedding pros. In two years it'll be the floor. I'm sharing exactly what that shift looks like, why most wedding pros aren't ready, and the one high-ROI task you can start today to get hours back in your week. The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorgA favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFwAnother favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/ai-wedding-industry-pros-not-ready/=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmzHeads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.=========================Join the Beyond Prompts Boot Camp here!!! Beyond Prompts Bootcamp: Learn AI to Run Your Wedding Business Better (June 23–25)Support the show
What if the thing holding your business back isn't your talent… but your workflow?
In this episode, Hannah and Ashley discuss the evolving wedding industry post-COVID, including vendor-client relationships, industry trends for 2026, and practical tips for vendors and couples. They share personal stories, industry insights, and future outlooks to help listeners navigate the changing landscape of wedding planning.Key TopicsWedding industry evolution post-COVIDVendor-client relationship managementUpcoming wedding trends for 2026Practical tips for wedding vendors and couplesChapters00:00 Welcome Back and Updates02:08 Controversial Wedding Venue News11:25 Lessons from a Wedding Cancellation18:13 The Changing Landscape of Weddings in 202626:57 Customization in Wedding Planning32:06 Building Genuine Relationships with Clients37:34 The Role of AI in Photography42:21 Collaboration Among Wedding Vendors47:56 Shifts in Wedding Trends and Guest Experience Keywordswedding industry, vendor tips, wedding trends 2026, client relationships, wedding planning, industry insights, wedding vendor advice ResourcesThe Vendor Table Podcast - https://podcastvendor.comAdobe Photoshop and Lightroom - https://www.adobe.com/products/photoshop.htmlNews Story - https://www.wral.com/consumer/5onyourside/durham-wedding-venue-backlash-refund-groom-death-september-2025/Photography Course - https://katelynjames.com/ Hosted on Acast. See acast.com/privacy for more information.
Today on The Level Up Podcast, we're answering your questions straight from Hybrid Co. and diving into everything from networking at luxury events, building real connections in the wedding industry, handling pricing pushback, creating an elevator pitch that actually reflects your brand, and knowing when it's time to diversify your income beyond weddings.One of the biggest mindset shifts we've learned over the years is that growth rarely comes from staying comfortable. The photographers and filmmakers who build sustainable, profitable businesses are the ones willing to keep evolving. They refine their brand. They stay visible in the off-season. They learn how to position themselves differently. And eventually, they stop relying on one single revenue stream to carry the weight of their entire future.We also talk about:✨ How to confidently introduce yourself at networking events✨ Why understanding your ideal client changes everything✨ The truth about “off season” as a business owner✨ How we personally navigate pricing flexibility and client budgets✨ The smartest ways to diversify your income as a wedding creative✨ Why digital products, education, and corporate work can completely change your financial futureIf you've ever questioned whether you're capable of building something bigger, this is your reminder that you are.The wedding industry is changing quickly, and the creatives who are willing to think long-term, take strategic risks, and keep showing up are the ones who will continue to grow.We're so excited for you to listen.This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupcoTimestamps:00:00 - 01:44 | Elevating the Client Experience Through Premium Delivery Systems01:44 - 02:50 | Hybrid Conference Recap & Listener Q&A Introduction02:50 - 08:00 | Networking Events: Elevator Pitches, Personal Branding & Ideal Clients08:00 - 12:51 | Off-Season Mindset: Work Ethic, Business Growth & Long-Term Success12:51 - 15:08 | Navigating Pricing Pushback & Making Strategic Business Decisions15:08 - 19:11 | Diversifying Revenue Streams & Reducing Financial Risk19:11 - 25:24 | Revenue Growth Through Education, Digital Products & Corporate WorkThe next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
Host Alora interviews wedding copywriter Taylor De la Fuente, Wedding Atelier's copy coach, about what's not working in wedding marketing and sales in 2026. 03:16 Why Pricing Transparency Wins06:09 Educate Prospects Better08:54 Stop Relying on Instagram12:11 Website as Sales Machine13:15 SEO Order of Operations15:47 AI Search and Luxury Labels19:36 Luxury Is Experience20:21 Authenticity Over Labels24:56 Future Of Luxury28:03 Realness And Connection33:14 Human Touch Over AI Slop--
What actually makes someone become the photographer everyone knows, trusts, and refers? In this episode of Shifting Focus, I sit down with Noella Andres to talk about authority, branding, education, and why simply posting great work online is no longer enough to stand out. Noella shares her journey from wedding photographer to educator, speaker, and industry leader, along with what photographers often misunderstand about influence, visibility, and becoming known for something specific. We talk about: • Why authority is built slowly over time • The difference between attention and trust • How education can elevate your business and brand • What actually leads to speaking opportunities and brand deals • Why networking still matters • Creating strategic content instead of random content • Launching courses, podcasts, masterminds, and live events • Why "industry gatekeeping" is changing If you want to become more than just another photographer posting online, this episode is for you. Follow Noella: Instagram: https://www.instagram.com/noellaandres ➡️ Podcast ⬅️ noellaandres.myflodesk.com/bkhzg7vkw7 Just Launch It ➡️ Freebie noellaandres.myflodesk.com/launch
Send us Fan MailIn episode 297 of Beyond The Story, Sebastian Rusk interviews Meg Bradyhuse, a Kauai-based photographer and business coach, as she shares her journey, which began nearly a year ago when she joined Dan Martell's elite business coaching group. Despite the challenges of being a mother of two young children, Meg emphasizes the importance of seizing opportunities and taking risks in entrepreneurship. Tune in to discover how Meg's story exemplifies the power of taking bold steps in pursuit of your dreams.TIMESTAMPS[00:02:06] Post-COVID wedding industry challenges.[00:06:19] Business accountability and ownership.[00:08:34] High-end elopement photography success.[00:10:50] Earning attention through entertainment.[00:14:42] Language influences business success.QUOTES "If you're expecting to win, then use language that is expecting to win." -Meg Bradyhouse"If you can be the problem, you can also be the solution.” -Meg Bradyhouse==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabMeg BradyhouseInstagram: https://www.instagram.com/megbradyhouse/?hl=en WEBSITEBradyhouse Studio: https://bradyhousestudios.com/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474
What do you do as a wedding photographer when every other vendor brings their own content creator and photographer to a wedding YOU were hired to document? Lindsay and Tim get into it.
We knew this day would come, we just didn't think it would be here so soon - Gen Z is getting married. In this episode of #GenZ, Meghan Grace sits down with Adrienna McDermott, founder of Ava and The Bee, to unpack what's really shaping how Gen Z approaches weddings—and what that reveals about how they make decisions more broadly. Because this is about much more than weddings. It's about what's underneath it all that drives their consumer decisions around big life moments. From industry insights to real-time client behavior, Meghan and Adrienna explore why Gen Z couples are: Doing significantly more research before making decisions Expecting full transparency in pricing and process Prioritizing guest experience and community over tradition for tradition's sake Balancing individuality with trend-driven aesthetics Planning faster, but with higher expectations While those shifts might feel disruptive, this episode reframes them with depth: Gen Z is redefining weddings with intention, values, and a focus on meaningful experiences. Connect with Adrienna on Instagram
⭐️ Musicbed -Switch today and get a 14 day free trial: https://bit.ly/45HQjhC In this episode of Shifting Focus, I sit down with Jeff Chang of The Apartment Photography — one of the most respected wedding photography brands in the world. Jeff shares his 20-year journey from shooting $200 weddings off Craigslist to building a globally recognized brand, all while staying creatively fulfilled. We dive into the tension between art and business, how to create images that actually mean something, and why most photographers stay stuck in the middle market. We also talk about: • How to create "portfolio-level" images on real wedding days • The balance between creativity and profitability • Why your network might be the missing piece in your growth • The mindset shift that changed everything after COVID • How Jeff built a massive following through simple, consistent content This is a masterclass in longevity, intentional growth, and building a business that doesn't kill your creativity. If you're trying to charge more, attract better clients, and actually enjoy the work you're creating, this one is for you. Follow The Apartment Photo: Instagram - https://www.instagram.com/theapartmentphoto Website - https://www.theapartmentphoto.com/
In this episode of The Best Dam Podcast, Jill sits down with Joni Moss Graham, the owner of Las Vegas Wedding Connection, to discuss her 35-year journey as a leader in the world-renowned Las Vegas wedding industry. From her early days as a florist in Houston to building a "tourism-first" wedding powerhouse, Joni shares how her career evolved from traditional floral design into managing a high-volume, multi-faceted events company.Joni explores the vital role of the wedding industry in the Nevada economy, managing a significant portion of the 70,000 to 100,000 weddings that take place in Las Vegas annually. With a focus on unique "themed" experiences and deep community roots, this episode highlights the heart behind the "I Do" and the logistical expertise required to help couples navigate one of the most important days of their lives.DISCUSSIONThe Tourism-First Strategy: Joni explains her unique business model, where she views herself as part of the tourism industry first, allowing her to integrate major attractions like the High Roller and Meow Wolf into wedding packages.The $2 Billion Impact: A look at the massive economic scale of the Las Vegas wedding market, which generates billions in revenue and includes a growing "vow renewal" segment that accounts for roughly 20% of the business.High-Stakes Logistics: Joni discusses the critical importance of time management in a city with mega-events like F1 and NASCAR, where a 10-minute drive can easily turn into an hour-long delay.The"Duck on Water" Philosophy: Reflecting on the chaos of the wedding day—from dresses stuck in escalators to brides needing to be sewn into their gowns—Joni shares how maintaining outward calmness is essential for a professional planner.Mentorship & Education: Joni recounts her "full circle" moment creating the wedding planning curriculum for CSN (College of Southern Nevada), where she spent 12 years teaching the next generation of industry professionals.Emotional Resilience: A touching look at the "vulnerability" of weddings, where Joni often finds herself acting as a counselor, psychologist, and even a surrogate family member for couples eloping alone.LEARN MORELas Vegas Wedding Connection: https://www.lvweddingconnection.com/ Providing comprehensive wedding, proposal, and vow renewal services in Las Vegas for over three decades.Services Offered: Specialized in unique themed weddings (including the Cadillac and Meow Wolf), traditional ceremonies, professional photography, floral design, and luxury transportation.Community Leadership: Joni is a heavily involved member of the Las Vegas Wedding Chamber and a Commissioner for the Nevada Commission on Tourism.Facebook: https://www.facebook.com/LvWeddingConnectionInstagram: https://www.instagram.com/lvweddingconnectionKEYWORDSJoni Moss Graham, Las Vegas Wedding Connection, The Best Dam Podcast, Boulder City Chamber of Commerce, Las Vegas Wedding Chamber, Nevada Commission on Tourism.#JoniMossGraham #LasVegasWeddings #WeddingPlanning #VegasTourism #TheBestDamPodcast #BoulderCityChamberofCommerce
This week we are chatting with Stephanie Thi, a talented florist from Sioux Falls, South Dakota. We talk about her journey into floral design, the evolving industry, and her approach to sustainability. Connect with Stephanie Thi:Shop in FlowerInstagramSend us Fan MailSupport the show
Michael Coxen shares how faith, purpose, and a disciplined buy-and-hold mindset can reshape the way investors pursue financial freedom while building a life that is both successful and meaningful.See article: https://www.unitedstatesrealestateinvestor.com/rising-from-rock-bottom-to-purpose-driven-success-with-michael-coxen/(00:00) - Introduction to The REI Agent Podcast and Guest Michael Coxen(01:35) - Michael Coxen's Background as a Las Vegas Broker and Entrepreneur(03:20) - Early Interest in Real Estate and Influence of Entrepreneurial Family(05:05) - Moving to Las Vegas and Launching a Wedding Invitation Business(07:10) - Buying Their First Home During the Housing Market Downturn(09:00) - The Flip In Strategy and Renovating a Home While Living in It(11:05) - Entering Real Estate Sales and Building a Network Through the Wedding Industry(13:10) - The Power of Mentorship and Joining a Real Estate Team(15:05) - Building a Sphere of Influence and Long-Term Client Relationships(17:10) - CRM Systems, Consistent Follow Up, and Marketing to Past Clients(19:05) - Communication Strategies Including Calls, Texts, Social Media, and Gifts(21:00) - Modern Communication Preferences and the Strategic Use of Voicemail(22:40) - Meeting Clients Where They Are and Personalizing Relationships(24:05) - Michael's Health Crisis and the Consequences of Entrepreneurial Burnout(27:05) - Living With Ulcerative Colitis and Hitting Physical Rock Bottom(30:00) - Recovery Through Holistic Health, Mindset Work, and Self Awareness(33:00) - The Role of Affirmations, Meditation, and Positive Mental Programming(35:15) - Applying Mindfulness and Emotional Control in Real Estate Business(37:15) - Confidence, Client Boundaries, and Professional Respect in Sales(39:00) - Overcoming Fear, Burnout, and Addiction to the Hustle(40:45) - Golden Nuggets: Calendar Blocking, Health Priorities, and Journaling(42:00) - Book Recommendation: Die With Zero and Living for Experiences(43:20) - Where to Follow Michael Coxen and Closing Remarks(44:27) - Final Outro and Podcast DisclaimerContact Michael Coxenhttps://www.michaelcoxen.com/https://www.coxengroup.com/https://www.facebook.com/michaelcoxenhttps://www.instagram.com/michaelcoxen/https://www.linkedin.com/in/michaelcoxen/https://www.youtube.com/@michaelcoxenIf Michael Coxen's story showed you anything today, it is that success means nothing if it costs you your purpose. Build wealth that strengthens your faith, your family, and your future, and when you are ready to take the next step in your journey, visit https://reiagent.comIs success destroying your peace? Most pros grind until they break. Download The Investor's Life Balance Sheet: A Holistic Wealth Audit to see if you are building a legacy or heading for burnout. Presented by The REI Agent Podcast & United States Real Estate Investor® https://sendfox.com/lp/m4jrl
Wedding Industry Burnout: The Real Reason You're Overwhelmed (And How to Fix It)If you love weddings…why does running a wedding business sometimes feel exhausting, overwhelming, and unsustainable?In this episode of the Grow My Wedding Business Podcast, we break down a truth most people in the wedding industry never talk about:Wedding pros don't burn out because of weddings.They burn out because of the way their business is structured.Too many talented vendors end up overwhelmed because of underpricing, constant customization, saying yes to everything, and running their business without systems.And when that happens, the passion that brought them into the industry slowly gets buried under chaos and stress.In this episode, Chad breaks down the real causes of burnout in the wedding industry and shows how successful wedding professionals build businesses that are profitable, structured, and sustainable.If you've ever thought:• “I love weddings but I'm exhausted.”• “My business feels overwhelming.”• “I'm constantly busy but not making enough.”• “I don't know how long I can keep doing this.”This episode will hit home.In This Episode You'll Learn• Why wedding pros don't actually burn out from weddings• The hidden business problems that cause exhaustion• How underpricing creates overwhelming workloads• Why over-customizing every wedding destroys your time• The real reason saying yes to everything leads to resentment• How lack of systems creates constant mental overload• Why the most successful wedding pros build structure, boundaries, and predictable systemsYou'll also hear a powerful story about a wedding vendor who thought they had fallen out of love with weddings… until they realized the real problem was their business structure.The Key RealizationBurnout isn't a sign you chose the wrong industry.It's a sign your business needs to evolve.When you fix the structure of your business, everything changes:• Your schedule becomes sustainable• Your pricing supports your life• Your workload becomes manageable• Your passion for the industry returnsThe goal isn't to work harder.The goal is to build a business that works for you.--------------------------------Free Training for Wedding ProsIf you want to learn how wedding professionals are:• Raising their prices• Increasing bookings• Creating structure and systems• Building predictable revenue• Growing without burnout, discounting, or chasing leadsI'm hosting a free training where I walk through the framework:
Are you relying on word of mouth to grow your wedding business and secretly wondering what happens if it dries up?In this episode, I'm breaking down the difference between casual referrals and intentional strategic partnerships and why that shift can completely change your visibility, bookings, and reputation in the wedding industry. I share how relying solely on word of mouth can keep you invisible and unsearchable, and how building purposeful vendor relationships positions you as the go to planner that venues, photographers, caterers, and DJs actually want to work with. This is about moving from luck to leadership.Topics covered in this episode include:Why “I get all my business from word of mouth” can quietly cap your growthThe key difference between casual referrals and intentional partnership buildingHow to identify your top five vendors to nurture this quarterI would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!Resources Mentioned:Book a Free Business Audit: https://jentaylorconsulting.com/free-business-audit/ Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/
Final Wed Pros Live tickets!Show notes:Meghan Ely, from is back on the podcast to chat about how the wedding industry is shifting and what that means for your visibility in 2026. We dive into buyer behaviour, the evolving role of press, styled shoots, and why “purposeful visibility” matters more than ever. Plus, Meghan shares what makes a great speaker, why in-person events still count, and the one thing she wishes she'd learned sooner in business.Meghan's InstagramOFD consultingTime stamps:00:06 - The Importance of Understanding Your Audience06:12 - The Impact of Celebrity Engagements on Wedding Trends10:50 - Shifts in the Wedding Industry19:10 - The Evolution of Wedding Industry Marketing23:51 - The Importance of Purposeful Visibility34:20 - The Importance of Great Speakers at Conferences40:51 - Finding Balance in Professional CommitmentsMentioned in this episode:Last few tickets for Wed Pros Live!Want to join me for Wed Pros Live in London or Ireland this March? There are only a few tickets remaining. Kilkenny: Monday 23rd March 2026 London: Wednesday 25th March 2026Wed Pros Live
https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone What does it actually take to build an ultra-luxury brand in the wedding industry? Maxine Owens didn't grow her business by chasing more weddings. She did it by refining her work, elevating her brand, and building intentional relationships with the right people. Today, she designs some of the highest-end weddings in the industry while taking on only a limited number of events each year. In this conversation, Maxine shares how she transitioned from zoology to luxury floral design, why rebranding transformed her business, and how genuine networking created real momentum. We also talk about client experience, creative alignment, and why saying no is often the move that moves you forward. This episode quietly reflects all three pillars of the Exposure Triangle: Work, Brand, and Network. Follow Maxine on Instagram: https://www.instagram.com/maxowensdesign/ Check out Maxine's Website: https://maxowensdesign.com/
Today's episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE.With features in Vogue, Essence, The New York Times, and more, Pearl has become a trailblazer in luxury event planning. But her journey? It's anything but typical.
In this episode of the I Do Wedding Marketing Podcast, we are so excited to welcome back wedding business consultant, strategy expert, and smart-marketing advocate Heidi Thompson, founder of Evolve Your Wedding Business, host of the Evolve Your Wedding Business podcast, creator of the Wedding Business Collective, and architect of the Wedding Business CEO Summit happening February 16 - 20, 2026.
In this episode of the Wedpreneur Podcast, host Leigh Rivero interrupts the regularly scheduled programming to have a more personal, honest conversation about success, comparison, and sustainability in the wedding industry.January is often filled with talk of scaling, pricing, and “leveling up,” but Lee challenges listeners to pause before planning and ask a deeper question: Are you building toward goals you actually want, or goals you feel pressured to aspire toward?Drawing from her own experience entering the wedding industry at 19, building businesses in both Trinidad and Barbados, navigating pricing, comparison, motherhood, and industry pressure, Leigh unpacks the realities that don't show up on Instagram — and why success must be defined on your own terms.This episode is a reminder that there is more than one way to build a profitable, ethical, and fulfilling wedding business — and that protecting your energy, dignity, and peace is part of the work.Join our community!Instagram: @thewedpreneur_official Facebook Group: The Wedpreneur HQWebsite: www.thewedpreneur.com
In this episode, we are pulling back the curtain on the wedding industry and share the real conversations that usually only happen behind the scenes. From unhinged client requests and early-career mistakes to red flags, pet peeves, and the boundaries that actually protect your creativity and your income, this episode is equal parts honest, educational, and entertaining.We've both been there. Saying yes when we should've said no. Offering things that sounded great on paper but burned us out in real life. Ignoring our gut because we wanted the booking. Over time, those decisions taught us powerful lessons about pricing, positioning, professionalism, and staying in our own lane as creative business owners. This conversation dives into what we've learned after nearly two decades in the wedding industry, why “more” isn't always better, and how clarity in your brand, boundaries, and communication changes everything.If you've ever felt frustrated on a wedding day, unsure how to handle client expectations, overwhelmed by industry advice, or conflicted about how to grow without losing yourself creatively, this episode is for you. We're talking about what actually moves the needle, what advice we disagree with, and how to build a business that feels aligned, profitable, and sustainable long-term.Sometimes growth doesn't come from doing more.It comes from doing things differently.Listen in, laugh with us, and take what resonates as you continue building a business you're proud of.Timestamps:00:00 - 06:15 | Catching Up & Life Updates: Personal Stories, Family, and Industry Context06:16 - 14:00 | Unhinged Client Requests & Early-Career Lessons Learned14:01 - 20:30 | Red Flags, Boundaries, and Professional Standards with Clients & Teams20:31 - 28:30 | Industry Hot Takes: Pricing, Automation, Branding, and Staying in Your Lane28:31 - 36:30 | Wedding Day Pet Peeves: Collaboration Breakdowns & Content Overload36:31 - 40:27 | Final Reflections: Industry Culture, Professional Respect & Listener EngagementThe next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
You didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application If the holiday scroll has left you feeling more comparison-fatigued than inspired, it's time to stop dragging outdated habits and "vibes" into a brand-new year. We're drawing a line in the sand to ditch the 10 industry "icks" that are quietly killing your profit so you can finally step into 2026 with a clear, scalable roadmap and a business you actually love. Listen to the full intervention and start running your business like the CEO you were meant to be!The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorgA favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFwAnother favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/wedding-industry-icks-2026/=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmzHeads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.=========================Take the Wedding Pro CEO's free GAP assessmentSupport the show
In this episode, Krisy Thomas, COO of the CWP Society, sits down with two incredible relationship pros: Amanda Borrero, Certified Wedding Planner and Certified Educator, and Aisha Garnett, Master Certified Wedding Planner and Certified Educator. Together, they unpack how planners turn vendors into true collaborators, leverage community for confidence, and keep ethics front and center while growing a business that lasts.They dig into the real difference between a reliable vendor and a "friendor," and why relatability, respect, and consistent check-ins transform event days and client outcomes. You'll hear practical ways to collaborate without competing—from thoughtful introductions and venue relationship nurturing to replacing kickbacks with client-facing value that keeps standards high and referrals clean.The conversation gets honest about burnout and inertia, exploring why some planners stop using the benefits right in front of them and sharing simple paths to plug back in through workshops, monthly gatherings, and low-pressure Zoom co-working sessions.If networking feels awkward, they've got you covered. The group discusses strategies like researching attendees, setting small connection goals, shifting big rooms into one-on-ones, and bringing a wing buddy who can make warm introductions. They celebrate the compounding ROI of kindness—how small acts of support create a resilient referral ecosystem—and reinforce continuous learning as your competitive edge in this fast-changing wedding industry.Expect stories, actionable tactics, and mindset shifts you can apply this week to build a vendor bench you trust and a community that has your back.Enjoy the conversation and, if it resonates, subscribe, share with a planner friend, and leave a review so more wedding pros can find this resource. Ready to go deeper? Join the CWP Society, tap into the workshops, and put community to work for your business. www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety
As we look ahead to 2026 and 2027, one phrase seems to be everywhere: “Bookings are down.” But is that really the full story?In today's powerful and eye-opening episode of the I Do Wedding Marketing Podcast, I sit down with Erica Powell, luxury business coach, strategist, and branding designer with over 25 years of experience in high-end sales, to unpack what's actually happening in the wedding and events industry - and what you can do about it.After witnessing Erica speak earlier this year at a summit in Miami (and watching an entire audience visibly transform in real time), I knew this was a conversation every wedding pro needed to hear.Together, we dive into:Whether or not bookings are truly down industry-wideWhy some business owners are thriving despite economic uncertaintyThe biggest mindset traps holding wedding pros back right nowHow branding, marketing, and sales must work together to attract higher-value clientsHow to shift from booking more clients to booking better clientsWhat younger generations of couples actually care about when choosing vendorsPractical, immediate actions you can take to elevate your brand going into 2026The difference between premium, luxury, and ultra-luxury markets - and how to move upErica also shares tangible strategies you can implement today, including:How and why to archive outdated or misaligned content on your social media and directory listings (especially right now during engagement season)The latest Instagram content format driving new visibilityHow to pre-qualify inquiries without relying on public pricingThis episode is packed with perspective-shifting insights, real-world strategy, and encouragement for anyone who feels uncertain about the future of bookings - or their place in the market.
Welcome back to the Rundown with Jake and Nate!! Our Course: https://go.runawayvows.com/coursehttps://runawayvows.myshopify.com/To submit an anonymous story for our next episode, do so here:https://shor.by/podcastsubmission • Our Course Library: https://go.runawayvows.com/course• Check out our Digital Assets: https://runawayvows.myshopify.com/• Shop our LUT Pack: https://gamut.io/product/prestige/?gamut=runawayvowsUse code RUNAWAY for 15% off• Get our Thru the Lens Course: https://www.thruthelens.io/Follow us on instagram: https://www.instagram.com/runawayvows/Follow our Education: https://www.instagram.com/runawayacademy/Join our Facebook Community: https://www.facebook.com/groups/runawayweddings/Follow Jake: https://www.instagram.com/jakeweislerfilms/Follow Nate: https://www.instagram.com/nateahanfilm/
We are back on the podcast after a few months off with an amazing guest!Friend, meet Martina Lanotte — an Italian-born, queer wedding photographer based in Copenhagen, Denmark, and the founder of the agency MARLANPH. She specializes in intimate weddings and elopements for couples who value human rights and hold strong ethical standards.As an LGBTQIA+ activist, Martina is deeply committed to making the wedding industry more inclusive. She's also the author of Representation: A Guide to Inclusive LGBTQIA+ Wedding Photography, a powerful resource for anyone who wants to better understand the impact of intentional, respectful storytelling.In today's episode, we're chatting about the meaningful ways photographers can use their images to shape how LGBTQIA+ couples are seen, welcomed, and celebrated. Martina shares insight into why representation matters, what true inclusivity looks like, and how we can all take steps—big or small—to make our industry a safer and more affirming space.Representation matters — not just in who we photograph, but in how we photograph them.This conversation with Martina is a reminder that our cameras are powerful tools for change, and that the stories we choose to tell (and share) can help build a more inclusive industry for everyone. I hope this episode inspires you to review your work and your website with a more intentional, thoughtful, and compassionate eye.---You Can Find More About Martina Lanotte Here:Her WebsiteRepresentation: A Guide to Inclusive LGBTQIA+ Wedding PhotographyHer Instagram
In this week's debrief, the conversation turns toward one of the most personal chapters shared on the podcast. Instead of highlighting a luxury wedding or a creative challenge behind the scenes, this episode opens the door to real life and the quiet moments that unfold beyond the work.While preparing for a September wedding, the week was shaped by the final days of a beloved grandmother's life. Balancing deep grief with the responsibility of showing up for a wedding day required a level of emotional strength that can only come from navigating something tender and profound.The wedding industry often shines a light on the beauty, the wins, and the artistry, but it rarely shows the very human experiences happening behind the scenes. This episode offers a look into what it means to honor commitments while also honoring your heart, and how meaningful it is to have community that understands the emotional weight of this work.A gentle reminder for anyone moving through a heavy season that you are not alone, and there is space here for the real, human parts of this work.Timestamps:00:00–03:33 | Entering the Winter Season + Debrief Series Context03:33–06:16 — Black Friday Announcements + Offers06:16–10:53 | Backstory: Family, Health Decline, and the Week Before the Wedding10:53–17:44 — The Wedding Day While Grieving17:44–24:29 | Real-Life Challenges Behind the Wedding Industry24:29–27:13 — Closing Reflections + Upcoming Debrief EpisodesSave your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
In this episode, I sit down with Brjánn Batista Bettencourt - a Toronto-based photographer and cinematographer known for his analog and Super 8 work - to talk about what it actually looks like to shoot film in the wedding industry today.Brjánn shares how his journey from photojournalism to weddings, his skateboarding background, and his Portuguese-Canadian roots shaped the way he tells stories. We dive into why he's so committed to analog, what Super 8 brings to a wedding day, and the realities (and challenges) of shooting film for clients in a digital-heavy industry.Meet Brjaan Brjánn (Brian) Batista Bettencourt is a Toronto-based photographer and cinematographer whose work lives at the intersection of documentary truth and nostalgic longing.Brjánn's career spans photojournalism, editorial portraiture, and motion-picture work, with tenures at the Globe and Mail, Toronto Star, and Country Music Television, where he photographed renowned artists such as Shawn Mendes, Shania Twain, Dierks Bentley and Florida Georgina Line. His analog film work has been featured by CBC and placed him on the cover of PhotoLife Magazine for his work with Kodak Ektachrome.Today, Brjánn works internationally across weddings, editorial assignments, and long-form personal projects, drawing inspiration from his coming of age experiences in the skateboarding community and duality of cultures as a Portuguese-Canadian. He lives in Toronto with his wife and collaborator, photographer and designer Ryanne Hollies.Connect with Brjánn:Stay tuned for a potential Super 8 workshop happening in 2026!Website: www.3bphoto.caInstagram: @brjann.c0mConnect with Me:Subscribe to our emails for updates on all things Summer School!SUBSCRIBE HEREShow Notes: the-summerschool.comInstagram: @summergrace.photo @the_summerschool Shop My Products:Become a Member of Summer SchoolMy Summer Grace x G-Presets (discount code: SUMMERSCHOOL)My Pricing Guide
In this episode of the Shifting Focus Podcast, John Bunn pulls back the curtain on what really moves the needle when it comes to getting noticed, trusted, and booked by top wedding planners. Fresh off a packed wedding season and a retreat surrounded by elite planners, John unpacks the mindset shifts, the strategy, and the long-game approach that has helped him grow his business into the luxury space. This one is all about relationships, presence, value, and consistency. Not hacks. Not shortcuts. Just the intentional work that builds a brand planners want to refer again and again. John also shares a teaser for an upcoming mentorship experience designed for creatives ready to level up in 2025. Want to join my private mentorship group that is coming up? email john@johnbunnfilms.com and say 'i want mentorship' to be added to the list for more info as soon as it is available.
"Is AI going to ruin the wedding industry?"Today, the girls are discussing the potentital 2026 trends, giving their thoughts on all of them! From over the top decor, to chic desserts... a lot is changing next year!Bitches from a bride - A sad one today... a bride crying on the day due to an un-interested father!Let us know your thoughts on today's episode, and send in your bitches in our DM's.Want to finish the episode with us? Sign up below to get extra bonus content!
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
You didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/applicationThe wedding industry has sold us a story — that hustle equals success. But what if that story is the very thing keeping you stuck? In this episode, I'm breaking down the lies we've all believed about what it takes to “make it” and showing you how to finally scale profitably without burning out. Wedding Pro, I believe you are ready to reclaim your weekends, increase your profit, and lead your business like a true CEO!! This conversation will change the way you see growth forever.The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorgA favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFwAnother favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4 ========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/wedding-industry-lies/ =========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmzHeads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with. =========================Book Your Gap Assessment Call to Unlock our Black Friday Deal Now Take the Wedding Pro CEO's free GAP assessmentSupport the show
On today's episode we're breaking down the Wedding Industrial Complex — the history, marketing, and money behind one of the most profitable industries in the world. Plus, we get into Donald Trump pardoning George Santos, Tony Vitello leaving University of Tennessee, Drake, MLB Playoffs, Drake and much more. Enjoy! (00:08:36) George Santos Pardoned By Trump (00:15:22) Tony Vitello (00:18:01) Drake & the MLB Playoffs (00:22:52) Shohei Ohtani vs. Barry Bonds (00:30:52) NBA (00:57:56) Wedding Industrial Complex (02:05:11) Voicemail UpdateYou can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/macrodosing
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
In this episode, I sit down with wedding photographer and podcast host Michael Cassara to talk about what it really takes to build a thriving business in today's creative industry. Michael shares his journey from leaving a corporate job to going all in on photography, how he navigated the challenges of the pandemic, and why client experience has been the key to his success. We also dig into the growth of his show, The Vendor Table, and how it has become more than just a podcast. It's a platform that connects and educates wedding professionals. Together, we talk about the balance between creativity and efficiency, juggling multiple ventures, and the importance of structure, self care, and community in this business. If you've ever struggled with burnout, felt torn between passion and process, or wondered how to keep growing without losing yourself in the noise, this conversation is for you. Check out Michael's website here: https://www.michaelcassara.me Check him out on Instagram here: https://www.instagram.com/michaelcassaraphoto Follow the podcast here: https://www.thevendortable.com/ Check out The Vendor Table on Instagram here: https://www.instagram.com/thevendortablepod/
Today I'm chatting with Founder of Guides for Brides and Beyond Weddings Alison Hargreaves. Having spent over 30 years in the wedding industry she started to think about how she could give back. Our industry is vastly under regulated and Alison could see the need for businesses to show couples they could be trusted. This week she officially hosted the launch of the UK Wedding Association, a not for profit organisation designed to bring the industry together. Today I am diving deep into what the association is all about and why I think you should get involved.Join the UK Wedding Association here.Time Stamps:00:00 - The Importance of Lifelong Learning in Business06:34 - The Evolution of the Wedding Industry11:44 - The Importance of Trust in the Wedding Industry14:55 - Building a Collaborative Industry Standard26:22 - Joining the Association: A Step-by-Step Guide34:13 - Understanding Membership Fees and Industry Support42:05 - The Role of Associations in the Business CommunityMentioned in this episode:TikTok Pro is back - will you join us?This November myself and Simona will be back with round 2 of TikTok Pro! If TikTok is on your to do list then this is the perfect way to get started. 4 weeks of live training plus tech tutorials and a support group. Don't get left behind - TikTok is here to stay. TikTok Pro
Get a "Heck Yes" with Carissa Woo Wedding Photographer and Coach
Episode Summary:In this heartfelt and high-energy episode of Get Ahead Guests, Carissa sits down with DJ Kevro and wife Chevonna — the powerhouse behind Musical Phunktions, a multi-DJ company that's brought unforgettable energy to over 10,000 events across Southern California. But today, we're not just talking playlists and packed dance floors — we're going deeper.Alongside his wife Chevonna, a therapist and mother of their four children, Kevro shares the real story behind building both a thriving business and a lasting marriage in one of the most demanding industries out there. From the pressures of wedding weekends to learning how to truly support each other's dreams, this episode is packed with honest insights and practical wisdom for any couple trying to balance love, family, and entrepreneurship.In This Episode, We Talk About:
In this conversation, Sam Jacobson and John Bunn explore the transformative impact of AI on the wedding industry and small businesses. They discuss the evolution of AI from a novelty to a powerful tool that can enhance business operations, marketing, and client relationships. Sam emphasizes the importance of adapting to AI technology, using it as a team member, and leveraging data to make informed decisions. T he discussion also highlights practical applications of AI, including recruitment, sales processes, and personal branding, while stressing the need for maintaining the human element in business interactions. Visit Sam's Website: https://ideactionconsulting.com/ Sam Jacobson is a business strategist and sales coach who helps wedding professionals fill their calendars with ideal clients at high prices. He's spent 18+ years obsessing over how to persuade couples to say “yes” - and pay more - with practical approaches using buyer psychology. In 2016, Sam started Ideaction Consulting to help wedding pros grow their businesses. Now they offer sales coaching/training, website copywriting and design, a sales and marketing mastermind for rising stars, and an interactive AI-powered sales skill lab. Last year, Sam partnered with Abby Jiu to open Duet Social Media, an agency for luxury wedding vendors who want strategy and content to drive growth. Check out his podcast, Own Your Business, to hear how you can use the science of sales to reach your full potential. Sam lives in the San Juan Islands, Washington with his family when he's not exploring the world on walking holidays.
From opening our first bridal shop to helping thousands of brides, here's our story, what inspired Brilliant Bridal, and the wedding planning wisdom we've picked up along the way. Thank you for tuning into ‘White Dress Optional', a wedding podcast by Brilliant Bridal! Join us every Wednesday for candid conversations, expert insights, and heartwarming stories that celebrate love in all its forms. Connect with us on Instagram at @whitedressoptional or email us at podcast@brilliantbridal.com. If you are in one of our markets and searching for your dream dress, we'd be thrilled to accompany you on your bridal journey. Visit https://www.brilliantbridal.com/appointments & schedule an appointment to shop at one of our boutiques today!Check out additional resources here!
You didn't start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/applicationToo many wedding pros are bringing in high revenue but still living paycheck to paycheck. In this episode, I'm walking you through the real numbers behind your burnout—why 70% payouts are tanking your profit, and what sustainable, CEO-level pay structures actually look like. If you're working every weekend but still can't pay yourself, it's time to change the math.The (FREE!)ASSUME Sales Training: 2x your wedding bookings in 30 days—step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorgA favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFwAnother favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3ITKLb4========================= EPISODE SHOW NOTES BLOG & MORE:https://weddingproceo.com/math-bankrupting-wedding-industry/=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swdHave a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZoqPmzHeads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase—at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.=========================Take the Wedding Pro CEO's free GAP assessmentSupport the show
Today I am chatting with magician Oli Couchman, the man behind Revilo Twist Magic. We talk about how magic came into his life, how you enter the magic circle, and how he quit his job to work full time doing what he loves. Oli shares tips on networking, what's working for him right now and why you need to be proactive in your sales strategy.Find Oli on InstagramVisit the Revilo Twist WebsiteJoin the Wedding Pro Members LoungeTime stamps:00:08 - Networking Strategies for Wedding Professionals02:08 - The Journey into Magic08:39 - Taking the Leap: Transitioning to Full-Time Magic12:30 - The Evolution of a Wedding Entertainer22:55 - Networking and Client Engagement Strategies29:13 - Navigating Challenges in the Wedding Industry31:17 - Navigating Vulnerability in BusinessMentioned in this episode:Wedding Pro Members LoungeJoin the best kept secret club in the Wedding Industry! The Wedding Pro Members Lounge is the learning and support community you have been looking for. Monthly expert masterclasses and a full library of past training, weekly check in calls and monthly goal setting - plus the most supportive community you could ask for. As a podcast listener you can get the first month free - just use the code PODCAST at the checkout. Wedding Pro Members Lounge
Bookings feel slower. Buyers seem harder to reach. The market feels crowded and uncertain. If you've been wondering what's going on, you're not alone.In this solo episode, I'm walking through what I see happening across the wedding industry right now. I'll share my perspective on shifting buyer behavior, rising competition, changing definitions of luxury, and the day-to-day challenges of trying to grow a creative business in a more complex market.This episode is here to give you clarity. Not just about what's happening, but about what to focus on. Things feel different because they are. But that doesn't mean your business can't grow. You just need a clear view of the landscape and a plan for how to show up inside it.Takeaways:Luxury is about how you make people feel. A beautiful design means less if the experience behind it is stressful or disconnected.There are only so many premium clients to go around. More vendors are chasing fewer seats at the high-end table, which makes relationships and consistency even more important.You don't need a perfect booking. Two out of three is enough. If the price is right, the project is interesting, or the client is kind, take the win.Results follow effort. Keep improving your follow-up, your portfolio, your proposal, and your presence. Focus on what you can control and keep showing up.
What does it really take to work in the luxury wedding market? Spoiler: it's about more than just bigger budgets.In this episode of the I Do Wedding Marketing Podcast, I sit down with Jackie Watson, Founder of Jaclyn Watson Events and Echelon Creative & Co. Jackie pulls back the curtain on what luxury clients expect, how to market yourself to this niche, and why this level of work isn't for everyone.Jackie brings over a decade of planning, production, and design experience to the wedding industry. She's a powerhouse planner and business consultant who has produced multi–six figure and million-dollar weddings. Jackie has spoken on national stages like Wedding MBA and Catersource and is known for her detail-driven, client-focused approach. Through her consulting, she helps wedding pros streamline their businesses and elevate client experiences.The reality of luxury weddings: higher budgets come with higher expectations, constant communication, and significant time investment.How luxury clients choose vendors: why word of mouth and referrals matter most.Marketing to the luxury space: the importance of visuals, social media, branding, and being seen in the right circles.Client psychology: why many high-end clients are introverts, value privacy, and expect concierge-level service.Social media & SEO: how behind-the-scenes content builds trust and why SEO keywords must evolve.Vendor relationships: Jackie's candid take on commissions, appreciation gifts, and diversifying creative partners.Boundaries & contracts: how she protects her team with honest communication, abuse clauses, and detailed questionnaires.Growth & education: the importance of continuously learning from vendors, conferences, and peers.Instagram: @jaclynwatsonevents and @echeloncreativecoWebsite: jaclynwatsonevents.comFollow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
A candid, behind-the-scenes conversation with top wedding industry pros about what's really going on in 2025 and how to move forward.If you've been wondering whether the slowdowns, buyer shifts, or budget stalls are just you, you're not alone.This panel brings together five of the sharpest minds in the business to tackle the hard truths shaping today's market. No fluff. No sugarcoating. Just real talk from people who are in it every day, with clear insights into what it takes to thrive in a rapidly changing industry.Whether you're feeling stuck, confused, or ready to pivot, this replay is your chance to get clarity and direction for the road ahead.Panelists:Abby Jiu, Photographer, Abby Jiu Photography, Duet Social MediaDaniel Kim, Photographer, Daniel Kim PhotographyLaura Ritchie, Principal Designer, Grit & Grace Inc.Eleanor Scola, Director of Sales, NuageKimberly Richmond, VP of Sales (Weddings), ALHISam Jacobson, Founder, Ideaction Consulting and Duet Social MediaWhat You'll Hear:What's really behind slower bookings and sales this yearWhy traditional marketing and sales tactics are falling flat, and what to do insteadHow top-tier vendors are adapting to buyer behavior shiftsWhat to expect in 2026 and how to prepare your business nowThe biggest mistakes people are making and how to avoid themKey Themes:Market contraction versus mindset trapsElevated expectations with lower lead qualitySales cycle realities and buyer psychologyRecession-proofing your brand and offer
SHAY HAS THE ICK. In this episode of The Devin and Shay Show, Devin and Shay break down why they're ditching the word luxury in their wedding photography and videography business. They share unfiltered thoughts on how the wedding industry uses “luxury” as a buzzword for posturing, why it doesn't reflect the couples they serve, and how photographers can build a high-end brand without selling out their values. From handling rainy elopements to dealing with out-of-touch planners, they talk about what couples actually want on their wedding day — and how staying authentic is the real key to scaling a profitable, sustainable business. SHOWNOTES!SAY HI ON INSTAGRAMPhotographers—you're sitting on a goldmine you haven't tapped yet. Adding simple video upsells to your packages can completely change your income without booking a single extra client. That's why we put together the Video Upsell Starter Kit—a free resource that walks you through the exact steps to start offering video, book it confidently, and deliver it in a way that feels aligned with your photography style.Grab your free starter kit here → devinandshay.com/start-kit We're now accepting waitlist signups for our ultra-intimate, in-person events—think just 3 to 5 fellow creatives, an elevated styled-shoot day, retreat-style connection, super personalized business coaching, and mastermind-level collaboration—all wrapped in a stunning location with next-level details. These spots are seriously limited.Join the waitlist now at: devinandshay.com/in-person-eventsThanks for listening to the Hey, Thriver Podcast!! Don't forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!
Step into the world of wedding planning leadership as Krisy Thomas, COO of the CWP Society, sits down with four extraordinary certified wedding planners who are reshaping the industry across the globe. Together, they share their journeys from skilled professionals to influential change-makers, highlighting how education and community are redefining the wedding planning profession.Joining the conversation:David Ude of Dafame Concept, raising the bar for weddings in Nigeria.Tracy Dapp of Inked Events, leading with integrity and innovation in New Hampshire.Tish Clay of Simone Elise Events, bringing warmth, grace, and fierce advocacy from Tennessee.Morgan Parker, the visionary behind Golden Forest Events, making waves in North Carolina.David Ude describes the game-changing impact of international certification in Africa, where his CWP credentials have opened doors and commanded respect in a market eager for proven expertise. “My goal is putting African event professionals on that global map,” he shares with palpable passion. Meanwhile, Tracy Dapp reflects on how certification elevated her 15-year career: “I came into it fairly confident, but being certified through CWP, I'm even more confident in what I do.”The discussion also challenges the common advice often given to new planners—“just shadow someone” or “learn by doing.” Instead, these leaders advocate for proper education as the foundation of professionalism, drawing parallels to other industries where training is essential. Tish Clay reveals the transformation she's experienced: “Since obtaining my CWP credentials, my delivery has become so much better, to the point of clients not having questions once we've finished an initial consultation.”Beyond business growth, the conversation underscores the importance of community in an often-isolated profession. Each of these planners describes the CWP Society as a “safe space” where planners can be vulnerable, ask questions, and find genuine support without judgment—a rare gift in a competitive industry.Whether you're considering a career in wedding planning, looking to elevate your business, or simply curious about the future of the profession, this episode offers invaluable insights from leaders who are raising the standard worldwide. Visit cwpsociety.com to discover how you can join this community of excellence-focused wedding professionals.www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety