Podcasts about customer interviews

Are most B2B marketers actually doing customer research wrong? In this episode, Content Lift founder Ryan Paul Gibson reveals why "just talking to customers" isn't enough and why one-third of marketers can't even get access to customers at all. From his days timing how long people take to put cream in coffee to calling customers without permission, Ryan shares guerrilla tactics for getting real insights when your company stands in the way. Tune in for a masterclass in effective customer investigation that goes beyond the junk food advice most marketers are fed:Why most customer interviews produce useless insights that can't guide marketing decisionsThe 95-5 rule: Why 95% of your market isn't ready to buy (and why that's what marketers should focus on)How one simple purchase decision took Ryan three years to make (and why that destroys most marketing dashboards)Why B2B marketers who can't explain unit economics will always lose budget battlesThe fundamental difference between B2C and B2B that most founders don't understandHow Reddit changed B2B buying decisions forever (and why sales teams haven't caught up)If you've ever tried to make data-driven marketing decisions but got stuck with anecdotes instead of insights, this episode is your lifeline. Ryan shows you how to conduct customer research that actually informs strategy instead of just confirming what you already believe. Hit play to learn investigation techniques that will make your marketing budget work twice as hard.Timestamps:00:54 Meet Our Guest: Ryan Paul Gibson 01:50 Are Product Marketers Actually Marketers? 02:49 The History and Evolution of Marketing 04:56 Ryan's Journey into B2B Marketing 10:00 Challenges in Product Marketing 14:54 The Importance of Customer Interviews 23:05 Understanding B2B Marketing Dynamics 30:24 Understanding Research Design 30:59 Challenges in Client Engagement 36:09 The Role of AI in Market Research 36:50 Qualitative Research and Thematic Analysis 38:47 Leveraging AI for Faster Insights 41:21 Contextualizing Data with AI 49:51 Effective Customer Conversations 57:02 Final Thoughts and Contact InformationShow Notes:"Crossing the Chasm" by Geoffrey Moore Ryan Paul Gibson's "DIY Customer Investigation Guide" Eisenberg 95-5 Rule Research Ryan's LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.

The craft of UX research is at an all-time high. How research leaders structure, staff, and scale their teams is more important than ever. Erin and Carol are joined by Brad Orego, Head of Research at Webflow, to talk all about the ways we can build better research teams.Brad shares their three-step process for creating a research practice that's ready to deliver for the business, including the questions you must ask stakeholders. Using examples from Webflow, Brad also talks about tactical considerations such as managing cross-team research requests, the importance of Operations, and how they think AI will help with democratization.This is must-listen for anyone building a research team, looking for ways to expand their influence or impact, and even early career folks who want a look inside an innovate team. Highlights03:14 Building Relationships and Networks for Long-Term Success16:18 Monitoring Customer Trends for Strategic Insights22:26 Optimizing Best Practices and Research Insights Activation29:37 Enhancing Efficiency and Reducing Risk Through Automation36:22 Four Key Questions to Guide Your Research40:41 Strategic Evolution and Research Maturity at WebflowAbout BradBrad (they/them) is a UX Leader, User Researcher, Coach, and Dancer who's been helping companies from early-stage startup to Fortune 500 develop engaging, fulfilling experiences and build top-tier Research & Design practices since 2009. They have helped launch dozens of products, touched hundreds of millions of users, managed budgets ranging from $0 to $10M+, and coached hundreds of Researchers.More ResourcesBuilding a UX Research Team From ScratchCreate Lasting UX Impact With StakeholdersThe Three Facets of High-Impact Research

BONUS: The Creative Agile Coach: Jaques Smit's Lessons on Fostering Creativity in our Work and within Teams In this BONUS episode, we dive deep into the unique intersection of agile coaching and fantasy writing with Jaques Smit, an Agile Coach in the gaming industry, and master transformational coach with his passion for crafting fantasy stories infused with Positive Psychology. Join us as we explore how his dual passions inform and enhance each other, providing practical insights for both aspiring writers and agile professionals. Agile Coaching Through Storytelling "I explore ideas in agile coaching in my writing through characters and context, making complex concepts relatable and actionable to the reader." Jaques shares how his background in fantasy writing enriches his approach to agile coaching. By creating vivid characters and immersive contexts, he brings agile principles to life, allowing teams to better understand and implement them. This storytelling technique not only engages team members but also facilitates deeper comprehension and retention of agile methodologies. Deciding Which Ideas to Pursue "Fiction allows you to push ideas to the nth degree, exploring possibilities that can inspire real-world solutions." Drawing from his agile experience, Jaques discusses his method for selecting which ideas to develop further in his writing. He emphasizes the importance of iterative planning and feedback, much like agile sprints, to refine and enhance his stories. By focusing on one key idea per book and continuously improving based on reader feedback, he ensures that each narrative remains compelling and impactful. Gathering Feedback for Writing Projects "Understanding your target audience is crucial – you need to know your reader better than they know themselves." Jaques outlines his strategies for collecting and utilizing feedback to shape his writing projects. From selecting alpha readers to conducting in-depth conversations, he highlights the importance of targeted feedback in refining his stories. By defining the "value" of his books and aligning them with his readers' needs, Jaques ensures that his work resonates deeply and meets the expectations of his audience. Experimenting with Story Ideas "Character sketches and story outlines are invaluable tools for testing different ideas before committing to a full project." Reflecting on his early writing experiences, Jaques shares how experimenting with various story and topic ideas has been pivotal in his development as an author. He discusses the use of character and story sketches to explore different directions and gather feedback, enabling him to pivot and adapt his narratives based on what resonates most with his readers. From these stories shared by Jaques, we learn how the same principles can be applied in Product Development. Using Storytelling to Lead Change "Incorporating a coach into the book creates real coaching conversations that mirror transformative leadership practices." Jaques explains how he integrates his coaching expertise into his storytelling to illustrate effective leadership and transformational change. By embedding coaching dialogues within his narratives, he provides readers with practical examples of how to navigate challenges and foster growth, both in fictional settings and real-life scenarios. The Value of Fiction in Learning "Reading fantasy and sci-fi allows you to explore problems from a safe distance, offering a stress holiday while fostering creative solutions." Highlighting the benefits of fiction, Jaques discusses how genres like fantasy and science fiction can serve as powerful tools for learning and problem-solving. By presenting challenges and solutions in imaginative contexts, these stories encourage readers to think outside the box and apply creative thinking to their own professional and personal lives. Maintaining Momentum to Finish a Book "Focusing on early adopters and serving their needs provides the motivation and evidence needed to complete a book." Jaques shares his strategies for staying motivated and ensuring the completion of his writing projects. By engaging with his early adopters and continuously seeking their input, he maintains a clear direction and purpose, which helps him overcome distractions and challenges along the way. In Product Development, we can learn from Jaques' story and apply some of the same ideas when developing products. Writing Principles Applicable to Software Development "The principles of iterative improvement and feedback loops in writing are directly transferable to agile software development." Drawing parallels between writing and software development, Jaques emphasizes how practices like iterative drafting and continuous feedback can enhance both creative and technical projects. His insights reveal how the disciplined approach of writing can inform more effective and responsive software development processes. Overcoming Writing Challenges "Embracing challenges as opportunities to grow strengthens both your writing and your agile practices." Jaques discusses common obstacles writers face and how adopting an agile mindset can help overcome them. By viewing challenges as chances to iterate and improve, he maintains momentum and ensures consistent progress toward his writing goals. Closing Thoughts: The Synergy of Coaching and Writing "Integrating coaching techniques into storytelling not only enriches the narrative but also empowers readers to implement positive changes in their lives." In his closing remarks, Jaques reflects on the powerful synergy between his coaching and writing endeavors. He underscores the importance of blending practical coaching strategies with engaging storytelling to create meaningful and transformative experiences for his audience. About Jaques Smit Jaques Smit was born in Rundu, Namibia, and lives with his family in Wellington, New Zealand. As a games Agile Coach and master transformational coach, he writes about fantasy laced with Positive Psychology, aspiring to create compelling stories that touch the reader. You can link with Jaques Smit on LinkedIn.

Do You Really Need a UX Researcher on Your Product Team? There are no easy answers on this podcast as we react to a provocative LinkedIn post. On this episode, Product Manager Brian and Enterprise Business Agility Coach Om debate the merits and challenges of having dedicated UX researchers on product teams. Listen as we explore:Are UX researchers a must-have or a luxury? Can product managers develop research skills?Does short-term thinking undervalue the impact of UX research?Could UX researchers upskill product teams?Join us for a delightfully balanced discussion about product management, UX professionals, and agile teams.= = = = = = = = = = = =Watch it on YouTube= = = = = = = = = = = =Subscribe to our YouTube Channel:https://www.youtube.com/channel/UC8XUSoJPxGPI8EtuUAHOb6g?sub_confirmation=1Apple Podcasts:https://podcasts.apple.com/us/podcast/agile-podcast/id1568557596Spotify:https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3Amazon Music:https://music.amazon.com/podcasts/ee3506fc-38f2-46d1-a301-79681c55ed82/Agile-Podcast= = = = = = = = = = = =Toronto Is My Beat (Music Sample)By Whitewolf (Source: https://ccmixter.org/files/whitewolf225/60181)CC BY 4.0 DEED (https://creativecommons.org/licenses/by/4.0/deed.en)

In our Season 3 finale, Erin and Carol are joined by Caroline Morchio, Head of UX at Dashlane, a credential management platform. Their conversation explores UX research best practices at a security-minded organization like Dashlane, highlighting other what teams can bring to their own work. Caroline shares the ways she structures the UX team to support the product landscape at Dashlane, their processes for empowering colleagues to contribute to research, and why she prefers a "decentralized" model. The conversation also unpacks the core skills that Caroline emphasizes no matter the company: storytelling, actionable insights, and templates. Together, these help her team maintain rigor while scaling to meet new user experiences opportunities.Finally, Caroline discusses how to balance the security and usability when conducting UX research, and forecasts what the future of data privacy and security might have in store, like passwordless authentication. Episode Highlights04:27 Implementing research in stages07:22 The strategic impact of UX on a business11:23 Focusing on ICP segmentation and user sophistication18:06 The importance of privacy and data security23:01 Decentralizing research processes30:17 The importance of research in complex technologyAbout Our GuestCaroline is a Design leader with experience in innovative companies transforming their industries. She has led design teams through all phases of product development and fostered a culture of open collaboration and feedback. Caroline was previously VP of Design at Handshake, Neuralink, and is now an AWS Design ambassador and Head of UX at Dashlane.More Resources on Security in UXRA Researcher's Guide to Data Privacy RegulationsNDAs and Consent Forms for UX ResearchExamining Ethical Design and Respectful UX

Erin and Carol are joined by Jo Widawski, founder and CEO of Maze, to discuss the major findings from their "Future of User Research" report, which unearthed three trends animating researchers, PMs, and founders alike: 1) the demand for research is growing, 2) research democratization empowers stronger decision making, and 3) new technology—like generative AI—allows teams to scale their research.Erin, Carol, and Jo unpack each of these trends, flagging what they mean for both the work of researchers and the value of research more broadly. For example, these trends signal a rise in importance of the research generalist, the critical value of stakeholder influence, and the skills tomorrow's successful researcher must build today. Together, these trends and skills help create a roadmap for how researcher's can grow from a tactical resource to a strategic partner.Episode Highlights03:57 The nature of research in organizations11:01 Transitioning researcher roles: from operational to educational18:01 The importance of democratization in design22:43 Overcoming resistance to research in design30:25 AI's impact on user research trust37:59 Understanding competitive landscape in building productsAbout Our GuestJo Widawksi is the Founder and CEO at Maze. He's a veteran Product Designer & former UX teacher. As a UX lead working with clients like McKinsey, Rocket Internet & PSG, he saw first-hand how hard it is for product teams to get the data, insights, and feedback they need to make confident design decisions. Now he's co-founded Maze, the continuous product discovery platform for user-centric teams.More ResourcesRead the 2024 State of User Research Report (from UI)Read the Future of User Research Report (from Maze)Learn how to create stronger stakeholder relationships

Erin is joined by Auzita Irani, a research manager at AirBnB to discuss being a more efficient user experience researcher. In today's work world, resources—time, budget, headcount—always seem to be in limited supply. How can we balance these things along with other important elements of our research practices? Auzita has been thinking about "doing more with less" for a long time and shares practical strategies.After discussing the challenges facing today's UX researcher, the conversation shifts to what Auzita has seen work for researchers, both those working in large and small companies. Erin and Auzita touch on tools (like AI), tactics (like prioritization frameworks), and collaboration approaches to work more productively with stakeholders and teammates. They also discuss burnout's effects and the ways of combatting it.Finally, Erin and Auzita make some predictions on where UX is headed in the months and year ahead, and what these trends might mean for our work.Episode Highlights03:53: Challenges and strategies of "doing more with less"11:23: Addressing time and deadline constraints21:38: Failure modes and avoiding burnout32:05: Balancing tactical and strategic work38:21: Emphasizing your research's impact44:57: Adapting to blurred work boundariesAbout Our GuestAuzita has a background in computer engineering and Human Computer Interaction. She currently leads teams dedicated to optimizing customer support experiences and developing cutting edge AI tooling solutions at Airbnb. Prior to this she led the research and annotation teams at Sprig working on streamlining the process of obtaining real-time insights for product teams.More Resources on Research EfficiencyScaling yourself while combatting burnoutDoing user research on any budgetA blueprint for scaling UX research

It's our 150th episode! To celebrate, we brought together three thought leaders for a discussion about UX research's future. Erin and Carol are joined by Judd Antin, Dave Hora, and Christiana Lackner, who bring over 40 years of combined experience in UX research, both as practitioners and leaders. This wide-ranging conversation combines our guests' reflections on the trends that brought UX to its current moment with an analysis of what the future holds—and how we can prepare ourselves (and our teams) for it. From strategies on creating more business value for our work to tips for creating stronger cross-functional partnerships, this conversation will equip you with practical steps to future-proof your research practice.Episode Highlights09:28 - The evolution of the UX research industry15:48 - Adapting UX methods for team dynamics21:56 - Balancing our focus between the business and the user30:45 - The role of UX research in fostering shared understanding 41:18 - Planning strategically and anticipating team needs47:27 - The promise of AI for user experience professionalsAbout Our GuestsJudd Antin is an executive coach, consultant, advisor, writer, and teacher, leveraging his 15 years of experience as a research, design, and product executive at top companies (Meta, Airbnb) and his PhD in Social Psychology & Information Systems from UC Berkeley to help individuals and organizations achieve their goals and overcome their challenges.Dave Hora is the founder of Dave's Research Co. where he helps product teams drive critical initiatives with the right mix of data, insight, and common sense. He began professional research work in 2011, eventually starting the practice as the first research hire at six companies, including PlanGrid and Instacart.Christiana Lackner is a UX research leader and dot connector. She's building research maturity within organizations so that teams involve the right people, ask the right questions, and act on the answers.More Resources on the Future of UX ResearchThe role AI will play in the future of UXRConnecting UX research to business revenueThe 2023 State of User Research Report

In this episode, Erin and Carol sit down with Tyler Wanlass, lead product designer at CommandBar, to explore practical strategies for conducting user research without a dedicated research team. They dig into techniques that designers and product managers can use to gather valuable insights efficiently, especially in resource-constrained environments. Tyler's approach is scrappy, flexible, and creative. Tyler shares some of the tools that create his research toolkit, including efficient note-taking, creative approaches to participant recruitment, and mixed-methods continuous discovery methods. He explains how session recordings and account impersonation can offer deeper insights when primary research isn't possible. Tyler reinforces the value of proactive research, such as social listening and competitive analysis.This is a useful conversation for anyone without "researcher" in their title, but who wants to increase their customer engagement, build more thoughtful products, and do so in a way that respects both budgets and timelines.Episode Highlights03:16 - The scrappy mindset: learning from real-life experiences10:21 - Broadening perspective through cross-industry inspiration16:12 - Proactive user research for connecting and learning24:17 - Streamlining customer feedback with TL;DR summaries36:51 - Tools and tactics for customer insights44:09 - The importance of pricing and packagingAbout Our GuestTyler design interfaces for software products, builds internet businesses, and occasionally writes books. In his off time he's renovating a 100 year old Victorian house in the Pacific Northwest. In a past life he designed video games.More Resources on UX Research for Designers and PMsThe Product Manager's Guide to UX ResearchThe UX Designer's Guide to ResearchUncomplicated Recruitment for Non-Researchers"People Who Do Research," a Discovery Study

In this episode, Erin and Carol tackle one form of research impact growing in importance and necessity: revenue. Their guest is Claudia Natasia, co-founder and CEO of Riley AI. Before starting Riley, Claudia grew product teams at early-stage companies and worked in the financial industry. These experiences showed her the importance of linking user research outputs to the bottom line of a business.During their conversation, Claudia breaks down what revenue typically looks like for a company and where you can find the specific revenue goals for your company. Then she digs into the important processes of weaving those revenue goals into a research strategy from the start, offering examples from her time on product teams.The discussion also explores the importance of triangulation, or combining multiple data types to form a more complete whole. Claudia explains that user researchers should balance conducting primary research with existing information to help clarify how UX is linked with wider business goals. She offers suggestions for teams big and small looking to make impact with the highest level decision makers and company executives.Episode Highlights06:07 - Strategic frameworks for company growth and revenue12:05 - Leveraging competitive analysis for market success22:06 - Creating meaningful insights for your business30:05 - Tracking research impact: Setting expectations and routine updates37:13 - Elevating projects: Moving from junior to senior stakeholders44:39 - Triangulating data: Connecting research to company successAbout Our GuestClaudia is a leader with 10+ years experience leading product, strategy, and data teams across the enterprise and financial technology space. Her work has directly influenced companywide strategies, leading to a $5B total valuation, a successful international acquisition, and multi-million dollar growth fundraising rounds.  She advises and angel invests in early stage startups, in North America and Southeast Asia. Her areas of focus are enterprise, finance, and consumer AI-generated content.Resources on Research Impact and RevenueA guide to showing the value of user researchClaudia's textbook of choice for learning about revenueThe three aspects of high-impact UX researchThe Business of Research Slack Community

Discover the surprising marketing strategy that small cleaning companies are overlooking—and it's not what you think. With just one simple tweak, you can transform your business and stand out in competitive markets. Want to know the secret? Stay tuned to find out how to make marketing work without breaking the bank.   Mickey Anderson, a seasoned marketing expert from Canada, is no stranger to the world of B2B service providers, including the cleaning industry. With a knack for sprinkling marketing guidance to help companies close more deals, gain more clients, and keep them longer, Mickey's insights are invaluable for those navigating the competitive market of commercial cleaning. With a focus on market differentiation and winning big contracts, Mickey's expertise in niche marketing and client targeting is sure to provide actionable strategies for small cleaning companies looking to carve out their unique space in the industry.   You can find Mickey at: https://www.heymickeyanderson.com/   Want to join the next Master Trainer Workshop?  Follow this link! https://academyofcleaning.com/master-trainer-workshop     The key moments in this episode are: 00:00:00 - Finding Your Niche 00:01:15 - The Power of Niching Down 00:03:30 - Overcoming Competition 00:07:43 - Niche Marketing Strategies 00:11:53 - The 90-Day Campaign 00:13:53 - Funnel Marketing Approach 00:16:26 - Customer Interviews for Marketing Ideas 00:17:22 - Proposal Strategy 00:23:57 - Website Comparison Chart 00:26:12 - Importance of Taking Action in Marketing 00:26:41 - Starting Small and Making Progress 00:27:35 - Accessing Valuable Information 00:28:08 - Upcoming Masterclass and Marketing Opportunities 00:28:32 - Conclusion and Next Steps   WEBSITES ================================== ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/ ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning  

TAKEAWAYSImportance of understanding the needs and perspectives of the target audience in B2B website designCommon mistakes in website design based on personal preferences rather than the needs of the target audienceProcess of refining problem statements and testing them through outreachFundamentals of B2B websites, including the home page and the "grunt test"Controversial topic of sharing pricing on the websiteDifferent types of website traffic and catering to each effectivelyDesigning websites for businesses with multiple services and departmentsComparison between websites and landing pages for specific offers and low-ticket itemsCreating a feedback loop to inform sales calls and improve marketing strategyImportance of continuous evaluation and improvement to ensure the website meets the needs of the target audience  TIMESTAMPSThe importance of understanding the target audience (00:00:00) Sam Dunning discusses the need to understand the needs and perspectives of the target audience when designing a B2B website.Sam Dunning's background and career trajectory (00:02:56) Sam Dunning shares his background and career trajectory, including his experience in retail, web agency, and marketing.The impact of ego on website performance (00:09:40) Dunning emphasizes the negative impact of ego on website performance and the need to focus on the target audience instead of personal preferences.Customer research for effective website design (00:15:35) Dunning highlights the importance of customer research for creating website content and messaging that resonates with the target audience.Challenges in customer research (00:19:18) Discussion about the challenges of customer research, including bias and the need to dig deep to understand the root of the problems faced by the target audience.Customer Research and Testing (00:22:17) Sam discusses the importance of customer research and testing problem statements with target clients to refine assumptions.Understanding the Target Audience (00:23:56) Sam shares his experience of understanding the needs of the target market and the importance of resonating with potential clients.Website Design and Messaging (00:25:37) Sam emphasizes the importance of understanding and resonating with the audience compared to making oneself sound impressive.Fundamentals of B2B Websites (00:26:06) Sam discusses the importance of research and the home page, including the "grunt test" for clarity and the impact of page speed.Pricing and Social Proof (00:29:45) Sam discusses the controversy of sharing pricing on the website and the value of social proof in building trust.Visitor Engagement on Websites (00:32:14) Sam explains the differences in visitor engagement between warm prospects and cold traffic and the need for a good first impression.Complex Businesses and Website Design (00:35:12) Sam discusses the complexity of website design for businesses with multiple services and personas, emphasizing the need for thorough research and planning.Websites vs. Landing Pages (00:39:31) Sam explains the differences between websites and landing pages, highlighting the role of landing pages for specific offers and the complexity of high-ticket sales.Customer Journey and Attribution (00:42:07) The discussion delves into the complexity of the customer journey in B2B marketing and the challenge of attributing sales to specific marketing efforts.Understanding Customer Needs (00:43:29) The importance of gathering feedback and data from various channels to understand the messy buying journey.Maximizing Website Potential (00:43:59) Emphasizing the critical role of a well-researched, designed, and updated website in maximizing sales potential and avoiding missed opportunities.Connecting and Learning More (00:45:12) Sam Dunning's invitation to connect on LinkedIn, listen to his podcast, and seek assistance for improving website performance.Closing Remarks and Contact Information (00:45:49) Expressing gratitude for the conversation and providing contact information for further discussions and partnerships. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Erin and Carol explore the complexities of healthcare research with Nadyne Richmond, a healthcare design advisor with a background in big tech who pivoted to healthcare research a decade ago to tackle the pressing issues she saw in the system.Nadyne underscores the nuances of conducting user experience (UX) research within healthcare settings, unpacking the intersections of patients' lives, their health, financial well-being, and spiritual factors that can come with many diagnoses. She emphasizes the importance of being well-prepared to manage deep conversations, maintain objectivity while being viewed as human, and handle the delicacy of information with privacy and sensitivity.Nadyne shares practical advice on approaching sensitive research topics, providing control to participants, giving space for the research team, and even using diary studies for a more comprehensive understanding of patient experiences. Additionally, she talks about the intricacies involved when working with healthcare players, from insurance providers to medical staff, and how their differing incentives shape patient care.Episode Highlights03:56 - Transitioning from tech to healthcare research13:56 - Challenges when researching with medical professionals21:32 - Navigating Sensitive Topics when recruiting patients28:45 - Planning for legal requirements in user testing35:24 - Data protection in healthcare research41:11 - The unique rewards of healthcare researchAbout Our GuestNadyne Richmond is a user researcher and experience design leader with a track record spanning two decades. She has worked and led teams at places like IBM, Microsoft, Included Health, and Babylon. She started her career as an engineer, giving her a unique window in the challenges of creating products and services that are excel technically and meet the demands of customers and the business alike. Resources From NadyneCrucial Conversations bookAn Arm and a Leg PodcastInterviewing Users bookMore Healthcare Research ResourcesA researcher's guide to data privacy guidelinesDesigning experiences for healthcare companiesUX research strategies for building healthcare apps

Are you struggling to generate consistent demand and pipeline for your B2B business? In this episode of The B2B Playbook, we dive deep into 10 critical questions that will help you determine whether you need to start your demand generation strategy from scratch or simply plug the gaps in your existing approach.You'll love our comprehensive framework to audit and optimize your demand generation efforts. It covers key areas such as customer alignment, content creation, measurement, and documentation. They offer practical insights and actionable steps to help you build a robust demand generation engine that drives consistent pipeline and revenue.Throughout the episode, we share real-world examples and best practices, highlighting the importance of understanding your dream customers, leveraging subject matter experts, mapping content to the stages of awareness, and implementing effective content repurposing and distribution strategies. We also address advanced tactics like account-based marketing and product ads, ensuring you have a well-rounded approach to demand generation.This is pt.5 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ How to assess if your demand generation strategy is built on a solid foundation+ The essential elements of a successful demand generation program+ Practical tips for optimizing your existing efforts and filling gapsThis episode is a must-watch for B2B marketers who want to maximize their demand generation impact and drive consistent growth for their business.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Introduction: Should You Start From Scratch or Plug Gaps?00:01:21 Overview of the Five B's Framework00:02:37 Question 1: Are You and Sales Aligned on Target Customers?00:05:58 Question 2: Is Your Understanding Based on Customer Interviews?00:09:21 Question 3: Are Content Pillars Based on Customer Pain Points?00:11:45 Question 4: Is Your Content Led by Subject Matter Experts?00:15:32 Question 5: Is Your Content Matched to Stages of Awareness?00:18:34 Question 6: Do You Have a Content Repurposing System?00:21:30 Question 7: Are You Tracking Leading and Lagging Indicators?00:23:29 Question 8: Have You Tried Account-Based Marketing?00:25:00 Question 9: Do You Have Product Ads Running?00:26:29 Question 10: Is Your Demand Gen Strategy Documented?00:28:17 Get Help with the B2B Incubator Program00:29:24 Key Takeaways and Next Steps00:30:31 Closing Remarks-----------------------------------------------------

Erin and special co-host Ben Wiedmaier are joined by Julian Della Mattia of the180 for a deep dive into being UX team-of-one. Julian has been the first user researcher at a number of companies and shares his top to-dos, milestones, and things to consider before accepting such a role.The episode digs into the ways a solo UXR can start making an impact, but in a strategic, sustainable way. Julian identifies questions to ask stakeholder teams, processes to consider standing up, and the tools to consider investing in from the start. We also discuss the dual hat-wearing of UXR and Ops on smaller teams/teams-of-one. Julian shares how he balances his time between executing on business-critical work and organizing research workflows so that other teams can start connecting with customers. Even if you're not a solo UXR or a team-of-one, Julian's experience building bridges between/across departments and his suggestions for aligning user research to core business goals from the start will help you and your team be more impactful. Episode Highlights03:49 - Strategies for success as the first researcher in an organization12:52 - Strategies for building bridges as a researcher in a new organization19:16 - Building essential processes for small research teams27:59 - Comparing research repositories and insights hubs30:47 - Triangulating insights from different teams35:11 - Strategies for scaling your research capacityAbout Our GuestJulian is a UX Researcher specialized in Research Operations (ReOps), founder of the180 and based in Barcelona, Spain. Whether in-house or working with clients, he repeatedly found myself building Research teams from scratch as the first Researcher in the team. This experience helped him develop a real knack for infrastructure, so he decided to fully specialize myself in ReOps. He likes to talk about this as his switch "from Finder to Builder".More Resources for Building UX Research TeamsUse this checklist to organize and build your UX teamThe steps to build and lead an impactful UX teamHow to scale yourself while avoiding burnout

Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She's trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. They discuss things likeSelling with emotional benefits over feature listsHow to use the stages of awareness to lead customers through the conversion funnelHow to do research that informs your conversion strategyUsing AI to create content that'll resonate with website visitorsTimestamps(00:00) - - The Pitfalls of Traditional Agencies (07:43) - - Building Successful Careers (11:21) - - The Importance of Understanding Emotion in Digital Conversion Optimization (15:57) - - The Science Behind Emotions (20:03) - - Messaging tips (23:18) - - Uncovering Emotions through Customer Interviews and Surveys (28:43) - - Research and Specific Questions in Optimization (32:17) - - The Importance of User Awareness in Conversion (37:09) - - Guiding the Buyer's Journey: Crafting Purposeful Homepages for Multi-Stage Awareness (41:08) - - Convincing Customers in 3 Seconds (42:55) - - Navigation and Client Segmentation (47:29) - - Efficiency and Inspiration with ChatGPT (48:48) - - The Core of Conversion Journeys Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that's P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, Erin chats with Victoria Sakal, Head of Growth at Wonder, all about desk (or secondary) research—think web searches, checking internal resource libraries (like repositories), or interviewing colleagues. Desk research is a critical step when starting a new project.Victoria shares her framework for thinking about the differences between primary and secondary research, suggesting that instead of distinct categories, they exist on a continuum. She argues that primary research is sharper, more impactful, and has better ROI when it's supported by secondary research.In addition to sharing best practices for desk research, Victoria walks through research her team conducted on how organizations approach research, offering strategies to maximize your efforts based on specific company growth stages and product demands. The episode closes by exploring how desk research is changing in light of emergent technologies such as large-language models and the benefits of reading widely. Episode Highlights06:39 - Integrating desk research into your research strategy12:30 - Desk research techniques and best practices17:41 - Unpacking trends in the kinds of questions asked during desk research23:31 - How desk research is evolving alongside AI technology25:14 - The role of curiosity in desk research and innovation34:20 - How research repositories and agile methods impact desk researchAbout Our GuestWith a passion for turning complex inputs (data, research, behaviors) on customers, market dynamics, and competitors into smart strategies that drive growth, Victoria has spent the last decade helping companies ask better questions to get better data, source more powerful insights, and stay on top of important dynamics that matter. Previously at Morning Consult and Kantar, Victoria now focuses on all things demand gen, product marketing, market research, and growth strategies to deliver more value for Wonder users.More Resources on Desk ResearchHow to conduct (and write) a research literature reviewUX research is better with market research collaborationsThis database showcases AI-powered desk research tools

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Martha Bitar, CEO at Flodesk, who shares the top 5 things that helped her bootstrap to $25M ARR. "Someone somewhere told us not to build code for our solution until we had a customer interview that made someone cry because - cry in a good way! - because they were so excited that their problem was finally getting a solution... And we did. At first when I heard it, I was like, of course no one is going to cry because this is not the type of problem that makes people cry. But we eventually did get someone who cried in a demo, and that's when we knew they were ready to build the code." Martha shares:

In this episode, Carol and Erin dive into all things research sample sizes with Lauren Stern. No matter your experience with user research, you'll need to recruit folks, making this an evergreen topic. Lauren has coached both new-to-research and junior UXRs on this critical topic and she shares some of her best advice.Lauren shares importance considerations and nuances around different types of studies and even analysis approaches. She also unpacks her approach for international samples, the impact of drop-off rates, and participant compensation strategies.Going beyond sample sizes, we conclude with a discussion of how to better engage with stakeholders when advocating sample sizes, making these conversations about "how many to recruit" more informed. She also shares resources to use when making the case to stakeholders.Episode Highlights05:41 - Crafting research goals and parameters: a collaborative journey13:48 - Flexible research design: navigating sample sizes and methodologies19:57 - Tailoring sample sizes to research objectives: finding the right fit 26:30 - Qualitative confidence and stakeholder expectations34:11 - Diverse methodologies in quantitative research: beyond surveys43:05 - Departing research wisdom on sample sizes generallyAbout Our GuestLauren Stern is a mixed-methods research leader focused on creating the most human-centered technology possible. Over the last ten years her work has explored how perception and social cognition shape our experiences with automated systems from military zones to living rooms. Whether exploring individual experiences in the field or looking at large-scale data collections, she loves the puzzle of study design and coaching new researchers through the process.Resources on Sample SizesThis free calculator gives sample ranges based on your study needs.Need some research-backed sample size help? Bookmark this today.You must pay participants. This calculator helps ensure an fair amount.

Carol and Erin welcome George Whitfield, an expert in applying AI to the analysis of qualitative data. George discusses the intricate challenges of leveraging language models to interpret expansive open-ended data (like interview transcripts), emphasizing the importance of context and not just keyword or topic identification.They'll dig into the crucial role of human oversight in AI, what preliminary analysis might look like using AI, how to check and refine the work of an AI assistant without derailing your project delivery date, and recommendations for etiquette regarding the reporting of AI-informed results.The episode closes with an exploration of the limits of AI and where user experience researchers can play a larger role in its development. George believes AI can (and should) inspire new directions of research, but not dictate them.Episode Highlights03:48 - Innovating consumer insights using AI12:21 - Importance of human involvement in AI tools20:04 - Enhance discussion sections with  AI tools26:50 - AI-inspired insights provide inspiration, not guidance34:12 - Interpretation beyond analyzing transcripts36:46 - Applying engineering rigor to the process of building a businessAbout Our GuestGeorge Whitfield is an Entrepreneur-in-Residence at the Martin Trust Center for MIT Entrepreneurship, Lecturer at the MIT Sloan School of Management, and CEO at FindOurView. As CEO of his most recent company FindOurView, he launched a Gen AI product to help user researchers synthesize insights faster from high volumes of customer interviews. George holds 4 patents and has 3 degrees from MIT including a Bachelors in Electrical Engineering and Computer Science and a Masters and Ph.D. in Materials Science and Engineering.Resources on Qual Data and AIOur AI in UX Report shares findings from a survey of over 1,000 researchersWhat does it mean to "code" qualitative data? This breakdown explains it all.Interested in trying an AI tool for your analysis? Here are 20 worth considering.

In this episode Carol and Erin are joined by Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design. They explore the world of measuring the impact of UX research. with Pryor introducing a four-level impact assessment framework. Ruby shares a four-level assessment framework and the conversation moves to prioritization, making "strategic" decisions, and increasing your research influence.This episode also gets into what it means to demonstrate the "business value" of one's work, specifically how researchers can and should quantify their impact in terms that are tangible to the company. Ruby will share ways to score early wins, build momentum, and overcome communication frictions to find shared value.Episode Highlights03:14 - UX researcher impact: insights, optimization, prioritization, strategy09:14 - Understanding organizational structures and strategy development collaboration20:22 - Challenge of quantifying impact and strategic level21:33 - Measuring strategy impact: challenges and indicators30:04 - Prioritizing investments based on strong market indicators38:51 - Stakeholders prioritize growth, revenue, and cost reductionAbout Our GuestRuby Pryor is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. She has taught courses on increasing the impact of UX to learners from 5 continents and has spoken about design and UX at conferences in Asia and Europe.

Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers. Download the free powerups cheatsheet: https://marketingpowerups.com/060

In this episode of Awkward Silences, Carol and Erin dive into the world of conference networking and planning with Bryan Dosono, a staff UX research lead at eBay known for his extensive experience curating and organizing conference programs.Bryan share insights on how to prepare for conferences such as using apps to schedule meetings and emphasizing networking over solely focusing on content. He also discusses strategic scheduling to align conference participation with career goals and offers advice on making spontaneous, serendipitous connections.The conversation also covers practical tips for adding value during small talk, how to approach and connect with other researchers, and the importance of being open, vulnerable, and willing to face rejection in the pursuit of meaningful interactions. Bryan provides guidance for both newcomers to the UXR field and seasoned professionals: overcoming imposter syndrome and leveraging transferable skills from related fields.Episode Highlights03:58 - Navigating the Unpredictable: Strategies for Introverts at Networking Events.08:24 - Strategic Networking: Maximizing Opportunities Before and During Conferences.12:33 - Networking strategies for academic and professional growth.22:36 - Balancing Attendance: Prioritizing Conferences with Active Roles.28:03 - Maximizing Remote Networking: Strategies for Engagement in Virtual Conferences.33:07 - Conference Insights: Making the Most of Your Experience through Pre-Planning.About Our GuestBryan Dosono, PhD, is a user experience research leader in the consumer technology space. He applies human-computer interaction research methods with visual storytelling to modernize the design of global marketplaces and online communities. He currently volunteers as a Conference Chair at UXPA International and serves on the User Interviews Research Council.

Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a goal of $8k per month in 10 hours per week - as a guide. The Skeptical Startup framework is magical, and Brian will show how it'll help you focus with an example startup.  TackleboxIdea to Startup NewsletterIdea to Startup BotFarnam Street - Surface AreaThe AlchemistNatalie Imbruglia - Torn00:30 When to Quit Your Job03:25 Life Expenses Excel Sheet04:05 The Skeptical Startup Framework06:25 The Idea: Home AV Improvements07:44 Smooth Jazz08:22 The Logistics of $8k11:26 An AV Marketplace12:46 Reduce the Surface Area15:27 The Search16:30 A Lead for the AV Startup19:16 The End - Your Goals19:26 A Goal Framework

Asia Orangio (@AsiaOrangio), CEO of Demand Maven, joins me as we dive into the world of customer discovery and (go-to) market strategies. We'll discuss real-life examples, like a Gantt chart tool maker who grew their business through customer feedback. This episode is a practical guide on balancing passion with profit and tackling early-stage marketing and growth challenges.And if you kinda suck at surveys, this one is for you.In our conversation, Asia and I unravel the importance of customer interviews and debunk the myth that customers aren't willing to share their thoughts. We also explore key decisions in scaling a business, from expanding your audience to smart hiring choices. Whether you're just starting or already on your entrepreneurial journey, this episode offers valuable insights into maintaining a consistent customer base and steering your business's marketing strategy.Asia on Twitter: https://twitter.com/AsiaOrangioAsia on LinkedIn: https://www.linkedin.com/in/asiaorangio/00:00:00 Early Stage Marketing and Growth Challenges00:12:37 Overcoming Inhibition to Conduct Customer Interviews00:18:21 Considering Go-to Market and Freemium Strategies00:30:17 Navigating Audience Expansion and Maintaining Consistency00:36:24 Hiring and Building a Team00:46:19 First Hire Selection and Fractional HiresThis episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/asia-orangio-crafting-a-growth-blueprint-for-emerging-startups/ The podcast episode: https://tbf.fm/episodes/286-asia-orangio-crafting-a-growth-blueprint-for-emerging-startups The video: https://youtu.be/tQaf64794lwYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw (00:00) - Early Stage Marketing and Growth Challenges (12:37) - Overcoming Inhibition to Conduct Customer Interviews (18:21) - Considering Go-to Market and Freemium Strategies (30:17) - Navigating Audience Expansion and Maintaining Consistency (36:24) - Hiring and Building a Team (46:19) - First Hire Selection and Fractional Hires

This week on Product Coffee, Kevin & Jake dive into the challenges emerging startups face in balancing product development and innovation. They explore patterns of organizational behavior that can inhibit innovation and stress the importance of continuous customer discovery. The conversation further delves into themes like ideal stages for engaging go-to-market teams, understanding market fit in relation to product stage and the role of product leadership in managing business expectations. The hosts conclude by inviting listener feedback on effective processes and strategies adopted in their organizations. 00:00 Introduction and Role as Interim Head of Product 00:11 Challenges Faced by Emerging Startups 00:40 Discussion on Airbnb and Product Management 01:19 Innovation and Decision Making in Startups 02:04 The Struggle of Companies with Innovation 02:24 The Importance of Portfolio Product Management 04:16 The Role of Market in Product Development 05:22 Understanding the Product Lifecycle 05:57 The Role of Market Understanding in Product Maturity 07:06 The Challenge of Finding the Right Problem to Solve 08:07 The Impact of Over-investment in Go-to-Market Channels 09:14 The Trap of Enterprise Organizations 12:04 The Importance of Continuous Innovation 13:26 The Role of Market Conditions in Product Success 17:46 The Challenge of Competing with Oneself 19:33 Understanding the Changing Needs of Customers 21:57 Perfecting Customer Understanding vs Perfecting the Solution 22:13 Struggles of Balancing Different Phases in Companies 22:27 The Importance of Continuous Discovery Habits 22:40 The Impact of New Processes and Techniques on Understanding Core Fundamentals 23:19 The Role of Process in Differentiating Competing Organizations 23:52 The Importance of Customer Discovery 24:03 The Impact of LLMs on the Content Industry 24:38 The Importance of Understanding the Problem Over Time 25:01 The Role of Customer Interviews and Market Understanding 26:15 The Importance of Broader Market Analysis 26:44 The Role of Culture of Experimentation 27:40 The Importance of Challenging Your Own Ideas and Assumptions 28:11 The Struggles of Day-to-Day Product Team 28:51 The Role of Leadership in Innovation 31:35 The Challenge of Demonstrating Value in Product Discovery 32:11 The Importance of Managing Business Expectations and Priorities 33:42 The Role of Risk in Product Discovery 35:45 The Challenge of Predictability in Product Management 38:14 The Importance of Engaging with Go-to-Market Teams 42:06 The Challenge of Perfecting Your Understanding of Your Customer Follow us on LinkedIn, Instagram, or X & check out our website @ productcoffeepodcast.com ☕️ --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-coffee/message

Joel Klettke, Founder of CaseStudyBuddy, knows a thing or two about the power of case studies.  He joined Collin Stewart for an episode of the Predictable Revenue Podcast, and in this blog post, we'll dive into the world of case studies, exploring why most companies underinvest in them and how you can build and repurpose them effectively to ensure your sales team actually uses them. Highlights include: Why don't companies invest more in case studies? (4:00), The different types of Case Studies (9:04), The process of crafting compelling case studies (14:20), Customer Interviews play a vital role in gathering valuable insights for case studies (32:00), It's essential to ask the right questions (35:10), and more. Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching Show notes https://www.linkedin.com/in/joelklettke/  https://casestudybuddy.com/customers/  https://www.mutinyhq.com/use-cases/increase-website-conversion   

Ash Maurya introduces "The Innovator's Gift" to help you find problems worth solving, and navigate the uncertainty of new product ideas.-----You can also read this episode transcript here.Sign up here to get upcoming audio essays emailed to youFollow the MTTM journey on Twitter or LinkedIn!If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)Links & resources mentionedSend episode feedback on Twitter @askotzko , or via emailAsh Maurya - LEANSTACK, TwitterAsh's books:New: Running LeanScaling LeanRelated episodes#55: How does continuous discovery come together for a new product?#44 Teresa Torres: Habits for clear thinking and better product betsPeople & orgsBob MoestaTom ChiTom Chi talk @ MindValley: Everything is Connected - Here's HowW. Edwards DemingPeter DruckerSteve BlankEric RiesDave McClureSean EllisBooksThey All Laughed: The Fascinating Stories Behind the Great Inventions That Have Changed Our LivesUser Story MappingWhen Coffee and Kale Compete (JTBD) - Alan KlementDemand-Side Sales - Bob MoestaThe ONE ThingThinking in SystemsOther resources mentionedCustomer forces canvasLEAN canvasJobs to Be Done (JTBD)The Milkshake StudyRecency Bias

How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You'll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesDeploy Empathy — Michele's bookSoftware Social — Michele's podcastThe Mom Test — a book by Rob FitzpatrickLean Customer Development — a book by Cindy AlvarezInterviewing Users — a book by Steve PortigalFollow Michele on TwitterToday's SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Decision Vision Episode 156: Should I Interview My Customers? – An Interview with Carolyn Kopf, C.E.K. & Partners Carolyn Kopf, Founder and Managing Partner at C.E.K. & Partners, joined host Mike Blake in a conversation on how to interview customers, whether they be individuals or businesses. She covered how her firm’s studies are designed, the […] The post

In Episode 586, Rob Walling chats with Michele Hansen about her new book where she talks about how to master customer interviews as a startup founder. The topics we cover [5:00] User experience research for startup founders [11:20] Customer Interviews for developers [12:30] Feature requests as customer research springboard [19:55] Practicing customer interviews [23:37] Comparing […]Click the icon below to listen.       

In this episode, Katelyn Bourgoin, popularly known as 'The Customer Whisperer,' the CEO and lead trainer at Customer Camp, joins us to discuss Trigger Events --i.e., what triggers people to buy. She talks about: --> The synergy between marketing and psychology, and how can marketers leverage it --> Why is the 'when' and 'why' more important than who bought your product --> How can marketing make the best of Jobs To Be Done? --> Why is there a general resistance for marketers talking to customers, and how to overcome it? --> What is Endowment Effect, and a lot more...

Michele shares her journey in the software industry and how she got involved in product development. Customer interviews are not just something for product people -- Michele shares concrete ways that developers can get value from talking to their customers. She also shares a few tips for how to get involved with the customer research process and how to convince stakeholders of the value of the process (if necessary). They also discuss what the different between empathy, sympathy, and compassion. Empathy is understanding someone else's context and perspective. Since empathy is not something that comes naturally to everyone, Michele shares some tips about how to learn to become empathetic and become a better listener.

The name is hard to defend, but the practice of “dogfooding” is a staple in product development. But should every company be product testing this way...or should we leave this practice behind? Join host Christine Dela Rosa and debaters Marshall Walker Lee and Shannon Winter to learn if you really need to “eat your own dogfood” to make products that work.In this episode, co-CEO of Easy Agile Nick Muldoon joins to share his successes with dogfooding. Atlassian's Head of Engineering Paul Slade speaks of the dangers of dogfooding, and Project Inkblot's Akilah Scharff talks about the limits of the practice when your team doesn't represent your audience.For the transcript and takeaways, visit https://www.atlassian.com/blog/podcast/work-check 

You will stand out as unicorn VA when you can step up with the ICA research and data collection for your clients. Denise Cornell is an Ideal Customer Expert. She helps entrepreneurs boost sales by pinpointing exactly who they are selling to and why that person is buying. She has over 25 years experience in tech startups and online marketing as an employee, consultant, co-founder, and boot-strapping solopreneur. She’s learned that no matter the industry, the product, or the budget, the one thing critical to the bottom line is how well you know your customer When you can help your client understand and market to their ICA better, everyone wins.   Connect with Denise: IG: @denise_cornell   Website: www.denisecornell.com Check out Denise's freebie: 10 Crazy Simple Hints To Attract Your Ideal Customers With Ease >> www.denisecornell.com/hints Download Denise’s Quick Start to Guide to Customer Interviews    The Digital Media VA Crash Course is now accepting new students for 2021! If you’re a go-getter and you know you want to take the fast track to working as a booked out Unicorn VA enroll in the 5-week all-comprehensive course HERE.   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!  The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Digital Media VA Crash Course    Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr    >>> Download my Top Ten Most Requested Digital Media Tasks & Services    >>> Take the Quiz to Discover your Digital Dream Job 

This episode gives you a sneak peek into one of the monthly trainings in The Launch Playbook Club. Your messaging matters most when it comes to sales. That's why knowing how to use voice of customer research helps you convert and sell more of your offers. In the clip of the messaging training, learn what type of information helps you refine your message.Work with me:Get The List Playbook: https://www.saravartanian.com/list-playbookJoin The Launch Playbook Club: https://www.saravartanian.com/launch-playbookWork with me one-on-one: https://www.saravartanian.com/work-with-meStay Connected:Instagram: https://www.instagram.com/saravartanian/Facebook: https://www.facebook.com/saravartaniansocialco

  In-person dog training classes can be helpful, but they’re not for everyone (especially during a pandemic). Sniffy Labs has developed an app that packages professional training plans, in-depth video tutorials, a progress tracker, and connections to certified dog trainers to provide users with personalized, on-demand dog training. Co-founders Howard Shyng and Ting Zhu spoke […]

  In-person dog training classes can be helpful, but they’re not for everyone (especially during a pandemic). Sniffy Labs has developed an app that packages professional training plans, in-depth video tutorials, a progress tracker, and connections to certified dog trainers to provide users with personalized, on-demand dog training. Co-founders Howard Shyng and Ting Zhu spoke […]

Customer discovery is all about making sure you build something customers actually want from the very start. The goal of customer discovery is to figure out who your customers are and whether the problem you believe you are solving is important to them. Tariq Seksek, co-founder and Head of Product at Alma Health, a recently launched health-tech startup in the UAE, is responsible for exactly that. Tariq has previously held product management roles at renowned companies like Dubizzle and Starzplay.On the episode he explains how he's been carrying out customer discovery to ensure the company is building a product that will truly transform lives. Before building anything, he and his team spent the first few months speaking to over 450 potential customers. He shares with us how they did that and how their solution has completely evolved throughout the process.

What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesThe Mom Test, Workshop Survival Guide — Rob’s booksDEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished)Authority — a book by Nathan BarryThe E-myth Revisited — a book by Michael E. GerberSense & Respond Press, Rosenfeld Media — tech-themed publishersThe Tiny MBA — a book by Alex HillmanThe Brain Audit — a book by Sean D’SouzaAlexander Osterwalder, Yves Pigneur — the authors of Business Model Generation who invested heavily in illustrations for their bookwriteusefulbooks.com — Rob’s websiteFollow Rob on Twitter or email him at rob@robfitz.comToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Customer interviews are one of the most misunderstood forms of customer research (and the most hated). But if you can get them right, they'll not only make writing your sales copy a breeze, they'll get your powerful results.In this episode of The Launch Playbook Podcast, I'm joined by Nicola Moors, a copywriter and former crime journalist who spills the secrets she learned for successfully getting people to open up to her in interviews.Check out Nicola Moors here: https://www.nicolamoors.comJoin The Launch Playbook Club to scoop up more of her interview training: https://www.saravartanian.com/launch-playbookWork with me:Get The List Playbook: https://www.saravartanian.com/list-playbookJoin The Launch Playbook Club: https://www.saravartanian.com/launch-playbookWork with me one-on-one: https://www.saravartanian.com/work-with-meStay Connected:Instagram: https://www.instagram.com/saravartanian/Facebook: https://www.facebook.com/saravartaniansocialco

Ever wondered how to validate what a customer is thinking, and how to make sure your product fits a need? Carl and Kody return to…Continue readingDerisking Digitalization in Product Management

Thomas ist Product Innovation & Growth Strategy Lead bei XING Events. XING, das soziale Netzwerk für berufliche Kontakte kennt ihr ja wahrscheinlich, XING Events ist dabei auf die Abwicklung von Veranstaltungen fokussiert. Von Vermarktung über Registrierung, Zahlungsabwicklung bis zu Einlassmanagement bietet XING Events Produkte und Tools an um das Beste aus euren Business-Events rauszuholen. Über die Plattform wurden bereits über 12 Millionen verkaufte Tickets für fast 2 Millionen Events abgewickelt. Neben seinem Job bei XING ist Thomas außerdem Co-Founder der Push UX Conference, die jedes Jahr über 600 UX und Produkt-Experten aus der ganzen Welt in München zusammenbringt. Ich spreche mit Thomas über die Herausforderungen bei Customer Interviews, Gründe warum sich Unternehmen erst so spät Versagen eingestehen und seine absoluten Lieblingsbücher über User Experience. Links: Xing Events Push UX Conference Interview mit Thomas über den Experiment Tracker Von Thomas erwähnte Bücher: The Mom Test von Rob Fitzpatrick Just enough Research von Erika Hall Talking to Humans von Giff Constable Strategyzer Buchreihe

How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centered approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesThe Jobs To Be Done Playbook — Jim’s book (Rosenfeld Media)MURAL — a leading online whiteboard for digital collaborationEpisode 56: Product Development Secrets with Claire SuellentropEpisode 30: Describing Customer Motivation (JTBD) with Eric WhiteMapping the Job-to-be-Done — an article by Tony Ulwick on job mapsContextual Design — a book by Karen Holtzblatt and Hugh BeyerInterviewing Users — a book by Steve PortigalMike Boysen — a famous Medium blog on JTBDFollow Jim on Twitter: @JimKalbachConnect with Jim on LinkedInGet 20% off Jim’s book on the Rosenfeld Media website with promo code UIBREAKFASTJTBD (valid till September 1, 2020)Today’s SponsorThis episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show here, or just search for “Wireframe” in your favorite podcast app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

While Ben is making some good progress with development on Playgroup, Noah is still thinking about what market to target and how he wants to approach building his next project. One important part of Noah's progress will very likely be The Mom Test, so they talk a bit more about that and how to use it early on when interviewing customers, as well as later in product development.

Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCase Study Buddy — Joel's service we're talking aboutSome of their case study samplesPingboard, Varonis, Buffer — some of the companies that do great case studiesCrisp Video — a company producing amazing video testimonials for lawyers (see one of the samples)Get your free copy of The Complete Guide to Growing Your Revenue with Case StudiesFollow Joel on Twitter: @JoelKlettkeToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

This week Noah and Ben discuss "The Mom Test" by Rob Fitzpatrick and go into the details of talking to customers. They talk about some key takeaways as well as things that you shouldn't do when trying to validate an idea early on. Both agree that a lot of the tips can be applied to their current situation and want to use the method going forward with their products.

Growing a SaaS company is such a slow process. How do you know if you're on the right track? Our guest today is Derrick Reimer, a founder of several SaaS companies and a fellow podcaster. You'll learn the story of his previous SaaS product, multiple ways to validate your product idea, and what are the signals that a product-market fit is happening (or not).Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesI'm Walking Away From the Product I Spent a Year Building — Derrick's post-mortem article about Level37signals — the original site from 1999Getting Real — a book by 37signalsStart Small, Stay Small — a book by Rob WallingDrip — Derrick's previous product with Rob Walling (acquired by Leadpages)The Mom Test — a book by Rob Fitzpatrick on talking to customersStaticKit — Derrick's current productThe Art of Product — Derrick's podcast with Ben OrensteinDerrick's personal websiteFollow Derrick on Twitter: @derrickreimerToday's SponsorThis episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

On this week's regular episode of the show, Alex chats with Aaron Krall, Founder of the SaaS Accelerator and the SaaS Growth Hacks Facebook Group. Aaron spends his time helping SaaS companies operating a trial to paid model get more traffic, increase conversions and reduce churn. In the last over 2 years, Aaron has managed to help 80+ SaaS companies with their onboarding initiatives, bringing as much as 300% improvement in conversions. To get that good at onboarding and emails, Aaron has had to learn a lot about the art of emails, onboarding or else. When he started, his emails were according to him, flops. To learn better Aaron wrote onboarding emails for companies, asking founders and marketers for feedback in exchange. With time he got better and came up with frameworks that he now uses extensively. He still steadfastly believes in treating every person who receives an email as a VIP. Listen on to hear What are the most common mistakes companies do with onboarding emails and how to fix them What ground work needs to be in place before a single email is written How to create email sequences Aaron is one of our excellent speakers at SaaStock East Coast, taking place in New York on June 4 and 5. During the two days of the conference you will gain much more insight to help your SaaS get traction, grow and scale with talks such as how to make your customer onboarding awesome, how to develop a remarkable product launch strategy, how to leverage a framework for customer driven growth and strategies for successfully moving upmarket. Make sure you grab a ticket before Friday, March 29th to grab those early bird tickets and save yourself $100 per ticket.

Tag 4 des UX Tagebuchs, Donnerstag der 10. Januar 2019. Du begleitest mich in einen Kundentermin, bei dem zwei neue Projekte besprochen werden, wovon eines relativ zeitkritisch ist. Hier darf ich ein neues großes Feature einer Smart Home App ausarbeiten, welches drei Wochen später in Form eines Klick-Dummys auf einer Messe präsentiert werden soll. Solche Spontanprojekte erfordern Kreativität bei der Umsetzung und beim Methodeneinsatz. Was das in meinem Fall konkret bedeutete, wirst du in dieser Folge erfahren. Inhalte der Folge:

Tag 3 des UX Tagebuchs, Mittwoch der 09. Januar 2019. Du besuchst mich in dieser Folge wieder in meinem Homeoffice und begleitest mich heute bei der Vorbereitung von Interviews. Du wirst erfahren, wie ich in einem kleinen Telefoninterview mit meinem Kunden zunächst einige Basiskenntnisse über die Zielgruppe erlange. Anschließend zeige ich dir, wie ich damit Interviewfragen für die Interviews mit der Zielgruppe ableite und nutze diese Gelegenheit, um dir ein paar Interview Tipps an die Hand zu geben. Inhalte der Folge:

This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You'll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Userlist.io — the new SaaS product we're talking about, co-founded by Jane, Claire & Benedikt Love Your Customers — Claire's website Websites that Convert — Claire's book Forget the Funnel — free SaaS marketing workshops (Claire's training project with Georgiana Laudi) Tiny Reminder — Jane's previous SaaS product (now acquired by Nusii) Intercom, FullStory — SaaS products we're mentioning The Three-Hour Brand Sprint — an article by Jake Knapp that we used to conduct our brand sprint FemtoConf — a conference for self-funded software companies in Darmstadt, Germany Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White Calendly, Zoom (or Skype), Rev — tools to faciliate customer interviews Amy Screams at Software — Amy Hoy's podcast recording that we transcribed and used for research Sweep — Amy Hoy's new SaaS product Follow Claire, Benedikt, and Userlist.io on Twitter: @ClaireSuellen, @benediktdeicke, @Userlistio Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Audience Ops — Brian's productized service Ops Calendar — Brian's SaaS product we're talking about Bootstrapped Web — Brian's podcast with Jordan Gal iThemes, Press75, WooThemes — pioneers in the world of WordPress themes Big Snow Tiny Conf — Brian's conference with Brad Touesnard Restaurant Engine — Brian's previous productized service (now acquired) Productize — Brian's course on productized consulting Zero to Validating a SaaS: A Step-by-Step Recap — Brian's article we're talking about Episode 64: Making Freemium Work with Bridget Harris Tiny Reminder — Jane's SaaS product Episode 37: Customer Support Done Right with Alex Yumashev — an episode where Alex recommends to start with a popular product niche (e.g. a helpdesk) Stair-Stepping From Productized Consulting to SaaS with Jane Portman — Jane's recent interview at Brian's podcast Brian's website Follow Brian on Twitter: @casjam Mention UIBREAKFAST to get 30% off your first 3 months of Ops Calendar Today's Sponsor This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at balsamiq.cloud Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You'll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Instratify — Ashley's consulting and training company ZenTribes — peer support group for entrepreneurs by Sherry Walling AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter "Toyota's 5 Why's — the iterative interrogative technique Rev — Ashley's transcription service of choice FourEyes, SurveyMonkey — survey tools Amplitude, Kissmetrics, Woopra, Mixpanel, [Google Analytics — analytics tools FullStory, Hotjar — more tools for tracking user experience What is a North Star Metric? What Is Net Promoter Score? The Spotlight Framework by David Cancel 5 Habits to Building Better Products Faster — a book by Hiten Shah Hypergrowth — a book by David Cancel Lean Analytics — a book by Alistair Croll and Ben Yoskovitz Hooked: How to Build Habit-Forming Products — a book by Nir Eyal with Ryan Hoover To Sell Is Human — a book by Daniel H. Pink Uncover Insights in 60 Minutes for Rapid Growth with a Single Survey — Ashley's workshop Visit Ashley's website Follow Ashley on Twitter: @AshleyKGreene Drop Ashley a line at ashley@instratify.co Today's Sponsor This episode is brought to you by Jamf Now. This service helps businesses manage Apple devices in the workplace. It makes managing and securing every work iPhone, iPad, and Mac easier than ever. See the power of Jamf Now for yourself! Create an account today at jamf.com/uibreakfast and start managing your first three devices for free. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 68 of Landscape Digital Show reveals why digital leadership is necessary to integrate sales and marketing channels, and how to get it done. It seems business slows down this time of the year. This leads to a question: What should we be doing during these summer doldrums? Keep moving. Every business experiences slowdowns, but […] The post Digital Leadership: Integrating Sales and Marketing Channels appeared first on Landscape Digital Institute.

This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Love Your Customers — Claire's company Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White Calendly — Claire's previous company where she worked as Director of Marketing Turning Thirty: Story of My Life — Jane's birthday post mentioned by Claire Eat Well. Party Hard. — Claire's old blog (full posts are not available, but you can still scan the headlines if you're curious) Unbounce Call To Action Conference — June 25-27, 2017 in Vancouver (Claire is speaking) Websites that Convert — Claire's upcoming book (launching April 17) The UI Audit — Jane's book on designing web applications Zencastr, Skype, Zoom — tools for conducting customer interviews Rev.com — Claire's favorite transcription service The 5 Elements of Every Successful Landing Page — Claire's video presentation where she talks about long form vs. short form landing pages, and goes deeper into the stages of awareness Basecamp, Calendly, Tiny Reminder — software products we're talking about Samuel Hulick — the guru of user onboarding The Scientific Marketing Strategy Behind Exponential Growth — fantastic Google Spreadsheet created by SumoMe (now Sumo), hugely helpful for planning and testing marketing channels Traction — a book by Gabriel Weinberg and Justin Mares Claire's examples of things done right: Bidsketch (onboarding), Drift (content marketing), Unbounce (landing pages) Sign up for Claire's mailing list at Love Your Customers Follow Claire on Twitter: @ClaireSuellen Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes (here's a brief guide).