Podcasts about buzz snatching

“We're in the news business,” Dick Grove insists, “Not the PR business." His reasoning is straightforward: Individuals and companies must think like journalists, not self-promoters, to earn media coverage. Dick is the founder, chairman, and CEO of Inkinc Public Relations and author of the quasi tell-all, It's the Media Stupid! pr without the bs.  For more than five decades, Dick has been at the forefront of the public relations industry. His media relations philosophy aligns closely with that of Monday Morning Radio founding host Dean Rotbart, whose courses at Wizard Academy — Newsroom Confidential, Buzz Snatching, and Reputation Tool Chest — all taught the necessity of understanding how journalists and news organizations think and operate. Before hiring a PR agency or pitching journalists and social media influencers yourself, hear firsthand from Dick and Dean what it truly takes to win the media's favor. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Dick Grove, Inkinc PRPosted: February 24, 2025 Monday Morning Run Time: 47:15 Episode: 13.37 RELATED EPISODES Host Dean Rotbart Shares Three Lessons on Ways to Work with Journalists and Other Influencers When You Want to Get the Media's Attention, Be a Source, Not a Salesperson The Inside Scoop on the ALS Ice Bucket Challenge and What Other Charities and Businesses Can Learn From It

Not for the first time, or even the second, or the tenth: Dean Rotbart’s scheduled guest on this week’s edition of Monday Morning Radio was a no-show. You absentee guests know exactly who you are.  Shame on you! The good news is that without a guest, Dean is able to reach into his Reputation Tool Chest and share three self-marketing gems for companies and individuals who seek the attention of journalists and other influencers.  Dean has taught at The Wizard Academy since the early 2000s, first sharing his Newsroom Confidential insights, then Buzz Snatching, and most recently Reputation Tool Chest.  All three workshops have this in common: they defy the conventional wisdom of how influence is created, relying instead on deconstructing real-world success stories. When they show up, Dean always enjoys interviewing business owners and experts, because he can not only share their wisdom with listeners, he can learn from his guests himself. This week, alas, he can only pass on what he already knows. Photo: Dean Rotbart, Host, Monday Morning RadioPosted: January 14, 2019Monday Morning Run Time: 10:00  

After almost 30 years in business, Roland “Buddy” and Dixie Huthmaker, owners of Huthmaker Violins – one of the finest violin and string instrument stores in the country – faced a choice that many owners do after pouring their hearts and souls into a business: sell it, close it, or pass it on to a willing heir. Fortunately for the Huthmakers, their daughter Anna (photo), a gifted musician and entrepreneur, stepped up, and in January 2019 will officially become the new owner of their beloved shop. All three Huthmakers attribute some of their success to the classes they’ve taken at Wizard Academy, including host and reputation coach Dean Rotbart’s “Buzz Snatching” course on reputation building. This week on Monday Morning Radio, Anna shares the planning that went into the ownership transition and what she plans to do differently now that her parents report to her. [You may also wish to here our interview from September 2014 with Buddy, Dixie, and Anna. Click here.]   Photo: Anna Huthmaker, Huthmaker ViolinsPosted: December 17, 2018Monday Morning Run Time: 30:23

This week on Monday Morning Radio, The Wizard Academy's Buzz Snatching maestro, Dean Rotbart, takes listeners behind the scenes of the ALS Ice Bucket Challenge - a global viral marketing campaign that raised more than $110 million for charity in about one month. Dean's guest is Tanner Hockensmith, Executive Director of the ALS Association Texas Chapter and a national spokesperson for the organization.  Tanner dissects the success of the Ice Bucket Challenge and offers advice on how charities and business owners can generate their own buzz snatching campaigns. You can also read Dean's article about his interview with Tanner on Examiner.com. Donate now to the ALS Association. Dean teaches the popular Buzz Snatching course at The Wizard Academy. Those interested in attending his next class (in early 2015) should email him at: dean@mondaymorningradio.com. Dean and wealth management expert David Biondo are co-hosts of Business Unconventional. The one-hour radio newsmagazine debuted in October 2011 on News/Talk 710 KNUS AM in Denver. Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free! Photo: Tanner Hockensmith, ALS Association Posted: September 29, 2014 Monday Morning Run Time:  28 minutes  44 seconds Want to learn how to generate free publicity and social media "buzz" for your business?  Schedule a one-hour phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200.  Limited slots still available in October and November. 

Wizard Academy faculty member Dean Rotbart, originator of the Buzz Snatching™ method of grabbing more-than-your-fair-share of the public's attention, is in the middle of a viral Buzz Snatching™ campaign designed to raise 50,000 pair of new socks in only three weeks to donate to the homeless.  Listen in as Dean explains how the idea arose and how YOU - listeners to Monday Morning Radio - can participate. Dean will also host a free telephone conference on Wednesday, December 5th, at 9:30 a.m. (Eastern) to brief members of the Wizard Academy community on how YOU can do a holiday-season good deed and win some national attention for yourself, your products or your company.   To register for this no-cost conference call and receive dial-in instructions, email Dean at: NoSocksToWork@gmail.com.  Be sure to include your name, company name, and contact phone number.  The call will last only 15 minutes - but the good it can do will knock your socks off.  Literally!    Monday Morning Radio is hosted by Rotbart and by David Biondo, a veteran financial planner and successful entrepreneur. Rotbart and Biondo produce Monday Morning Radio in cooperation with their weekly radio newsmagazine, Business Unconventional, which airs each Sunday morning at 8:05 a.m. (Mountain) on 710 KNUS AM in Denver. Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo. The best things in life really are free! Monday Morning Radio - Run Time:  36 min  48 sec

Ellen Rohr concludes her live Bare Bones Biz webinar featuring co-hosts Dean Rotbart and David Biondo. This week Dean and David joined Ellen for an online question-and-answer webinar, hosted by Ellen’s consulting, publishing and venture capital company. On this segment - #3 of 3 - a live member of Ellen’s webinar audience calls in to share his "Buzz Snatching" experience placing a giant banana on an advertising billboard in order to draw attention to a local radio station. Also on this segment, Homer Hudson Hillis Jr., B. Unconventional’s Certified Entrepreneur #1, shares insights that he gleaned by reading Imagine: How Creativity Works by Jonah Lehrer.  “I really loved his idea of working memory,” Homer says.  Homer also was fascinated with Lehrer’s illustration of using “blending” to unleash creative genius. Business Unconventional is sponsored in part by High Plateau Truss, serving Colorado homeowners and contractors for more than two decades.  Contact John Peer: www.hptruss.com  Ph: 303-278-9744  5465 Quebec Street, Commerce City, CO 80022 B. Unconventional airs each Sunday morning at 8 a.m. (Mountain Time).  The program is also streamed over the Internet at www.710KNUS.com. Original Air Date: June 3, 2012Photo:  Co-Host David Biondo

Give customers and prospects compelling reasons to remember your name – or that of your business. That is a core message of this week’s program, which was recorded during a live webinar organized by Ellen Rohr, a B. Unconventional contributor, and owner of Bare Bones Biz.  Business Unconventional co-hosts David Biondo and Dean Rotbart joined Ellen and her live Bare Bones Biz audience for a webinar discussing Dean’s Buzz Snatching course, which has helped hundreds of business owners leverage their marketing dollars, by generating loads and loads of free publicity.  More information is available at www.Facebook.com/BuzzSnatching. This is Part Two of Three  Business Unconventional airs each Sunday morning at 8 a.m. (Mountain Time).  The program is also streamed over the Internet at www.710KNUS.com. Innovative business owners and entrepreneurs who would like to share their stories with B. Unconventional listeners are invited to contact the program at: 303-800-6081.  Sponsorship opportunities are also available for those seeking to reach small business decision makers.   Original Air Date: June 3, 2012Photo: Ellen Rohr, Bare Bones Biz

Co-Host Dean Rotbart shares his insights on how business owners can use their wits and guts to gain attention – and new business – without having to shell out big time marketing and advertising dollars.  Dean’s ‘Buzz Snatching’ workshops have helped hundreds of business owners leverage their marketing dollars, by generating loads and loads of free publicity.  This week Dean joins B. Unconventional contributor Ellen Rohr for an online question-and-answer session, hosted by Ellen’s Bare Bones Biz consulting, publishing and venture capital company. Ellen enjoys a large following among small business owners, having evolved from plumber’s wife (and partner) to master business builder. As president of Benjamin Franklin, The Punctual Plumber, Ellen helped the startup grow from $0 to $40 million in franchise sales in less than 2 years.  Don’t ever let yourself believe that you can’t be the beneficiary of free, viral marketing.  Listen to this webinar/show and discover how often Buzz Snatching makes the impossible, possible. This is Part One of Three. Business Unconventional airs each Sunday morning at 8 a.m. (Mountain Time).  The program is also streamed over the Internet at www.710KNUS.com. Original Air Date: June 3, 2012Photo: Co-Host Dean Rotbart

from our correspondent in St. Petersburg, Russia A Roy,  Ogilvy's St P. office is a client of ours, only there are a tonne of project managers there, and we had really only one contact person, with a few other managers who knew vaguely about us. I was chatting to the lovely Katya, my contact person, on skype one day. Joked something about her using our corporate plane if she needed it; she said she hadn't time, but couldn't we send our pilot to Paris early one morning to pick up some croissants and deliver them to her? Well, needless to say we don't have a corporate plane, let alone a pilot, but the idea took seed, and a few weeks later, costumes hired, boxes specially made, 65 croissants ordered, we barged into the Ogilvy offices mid-morning and distributed to an amazed team of advertising and PR professionals a load of fresh croissants. The initial silence was followed by the odd “WTF?”, and then a huge round of applause, posing for photos, and many grins all around. Followed numerous thanks emails, and lots of comments on the facebook photos. Plus everyone I know and work with in St P, and further afield, saw the pictures too. For an outlay of about 350 USD, that was some awesome publicity in itself. But the best bit was the orders that followed. We've seen a huge surge in translation and interpreting orders from them since, so the costs were covered within a month. Result! I was wondering about popping in to WA in Jan, but so far no details on courses for then. Saw another of my missives in a rabbit hole the other week – thanks. William. William, Well done! You're doing amazing things. This latest was a perfect example of https://wizardacademy.org/scripts/prodList.asp?idCategory=362 (Buzz Snatching.)  Take a look. https://wizardacademy.org/scripts/prodList.asp?idCategory=362 (https://wizardacademy.org/scripts/prodList.asp?idCategory=362) February 2nd. Yours, Roy H. Williams Roy, That sounds delightful, thanks. I'll see if I can tie it in. Quick question: listening to Moondance by Van Morrison, I suddenly wondered whether hit songs by artists who continually pump out hit songs also depend on 3rd Grav Bods for their success? I ask because I couldn't identify one in the song, and then I remembered that we only looked at one-hit wonders in the example. So I figured perhaps there was a different formula for repeat successes? William.  The Answer to the question posed by William Hackett-Jones can be found in http://mondaymemo.wpengine.com/rabbithole (the rabbit hole.) Do you know how to get in? Aroo. Roy H. Williams

About Today's Guest 109 Dean Rotbart ( http://thesaleswhisperer.com/dean-rotbart/ ) Dean Robart has been a faculty member of the Wizard Academy in Austin, TX. His "real background" came in the form of consulting Fortune 500 CEOs in managing their reputation online. He has done work for the Wall Street Journal and Dow Jones TV out of New York. Dean then started his own publishing and consulting company to help smaller businesses understand how media and journalism works through his program formerly known as “Newsroom Confidential,” now called “Buzz Snatching.” Tools To Thrive * *Automate Your Sales & Marketing ( https://crm.isrefer.com/go/viewdemoicc/wschaeffer/ )* : To build a business that scales you need processes and automation. Since 2008 I've used Infusionsoft ( https://crm.infusionsoft.com/go/viewdemoicc/wschaeffer/ ) to do just that. Watch this demo ( https://crm.isrefer.com/go/viewdemoicc/wschaeffer/ ) to see how it can help you, too. * *Sell More, Faster, At Higher Margin, With Less Stress and More Fun* ( http://30daysalesgrowth.com ) : Get the inside scoop on how I made selling a profession with this program. Use promo code "podcast" to get $30 off. * Start Blogging Today ( http://www.bluehost.com/track/tsw ) : If you are new to blogging and need to put up a quick site and get real help with your hosting, try Bluehost ( http://www.bluehost.com/track/tsw ). I've tried them all - GoDaddy, Hostable, HostGator, etc. All were good and bad. In December 2013 I took a long hard look at Bluehost ( http://www.bluehost.com/track/tsw ) , and what I found was nothing short of amazing. Their free domain service with the purchase of hosting, their 1-click WordPress setup and great customer service is what every new blogger and entrepreneur needs. Use this link for The Sales Whisperer discount ( http://www.bluehost.com/track/tsw ). What you'll learn in today's interview * How to get more than your fair share of publicity WITHOUT dipping into your marketing dollars. * How to create something that goes viral. * How to determine the best medium for your message. * How to start your PR efforts when starting with a budget of zero. * How to build your audience when you don't have one. * How to get vanity to work for you in your marketing efforts. * How to get journalists to put you on their shows. * The difference between you and a paid PR person (and how journalists see you both.) [Tweet ""Not starting is your mistake" says @newsbios"] Get Wes's New Book, It Takes More Than a Big Smile, a Good Idea & a Twitter Account To Build a Business That Lasts ( https://tsw.infusionsoft.com/app/orderForms/72-Stories-of-Entrepreneurship-Book ) Links Mentioned * Follow Dean Rotbart on Twitter ( https://twitter.com/reptoolchest ) * Visit Dean's home on the web ( http://newsbios.wordpress.com ) If you liked this episode, please click here to let me know on Twitter ( http://ctt.ec/Ypc0O ). Thank you for checking out this session of The Sales Whisperer® podcast. If you haven't done so already, I would love if you left a quick rating and review of the podcast on iTunes ( https://itunes.apple.com/us/podcast/sales-whisperer-sales-marketing/id655310847?mt=2 ) by clicking on the link below! It would be extremely helpful for the show! Thanks again, and Good Selling! Peace! If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as: * Market Like A Man ( http://marketlikeaman.com ) * Sell More This Month For Free ( http://30daysalesgrowth.com ) * Hire Better Sales People ( http://nomoresalesduds.com ) * Hire The Best Keynote Speaker ( http://thesaleswhisperer.com/keynote-speaker/ ) * Fix Your Follow Up Failure ( https://crm.isrefer.com/go/viewdemoicc/wschaeffer/ ) * HubSpot vs Infusionsoft ( http://thesaleswhisperer.com/infusionsoft-competitors/hubspot-vs-infusionsoft/ ) * Ontraport vs Infusionsoft ( http://thesaleswhisperer.com/office-autopilot-vs-infusionsoft-by-an-infusionsoft-consultant/ ) Good Selling, Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy