Podcasts about aroo

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Best podcasts about aroo

Latest podcast episodes about aroo

Wizard of Ads
This is Why We Remember Him

Wizard of Ads

Play Episode Listen Later May 5, 2025 4:44


His name was Rab. He died in Bengal, the land of tigers, in 1941. On his way out the door, he said, “Faith is the bird that feels the light when the dawn is still dark.”When Rab was sixteen, he published a book of poetry under the pseudonym Bhānusiṃha, which means “Sun Lion.” Those poems were seized upon by literary authorities as “long-lost classics.”Where do you hurry with your basketthis late evening when the marketing is over?They all have come home with their burdens;The moon peeps from above the village trees.The echoes of the voices calling for the ferryrun across the dark water to the distant swampwhere wild ducks sleep.Where do you hurry with your basketwhen the marketing is over?Sleep has laid her fingersupon the eyes of the earth.The nests of the crows have become silent,and the murmurs of the bamboo leaves are silent.The labourers home from their fieldsspread their mats in the courtyards.Where do you hurry with your basketwhen the marketing is over?Rab wrote this in 1913,Free me from the bonds of your sweetness, my love!No more of this wine of kisses.This mist of heavy incense stifles my heart.Open the doors, make room for the morning light.I am lost in you, wrapped in the folds of your caresses.Free me from your spells, and give me back the manhoodto offer you my freed heart.Famous for his role as President Jed Bartlet, Martin Sheen spoke several months ago at a White House event celebrating the 25th Anniversary of the debut of “The West Wing” on television. He wrapped up his short speech by reciting a poem that Rab had written more than 100 years earlier.Where the mind is without fear and the head is held highWhere knowledge is freeWhere the world has not been broken up into fragmentsBy narrow domestic wallsWhere words come out from the depth of truthWhere tireless striving stretches its arms towards perfectionWhere the clear stream of reason has not lost its wayInto the dreary desert sand of dead habitWhere the mind is led forward by theeInto ever-widening thought and actionInto that heaven of freedom, my Father, let my country awake.Rab knew that you and I would be here today, and he left us a message.Who are you, reader,reading my poems a hundred years hence?I cannot send you one single flowerfrom this wealth of the spring,one single streak of gold from yonder clouds.Open your doors and look abroad.From your blossoming gardengather fragrant memories of the vanished flowersof a hundred years before.In the joy of your heart may you feelthe living joy that sang one spring morning,sending its glad voice across a hundred years.Rab – Rabindranath Tagore – was awarded the Nobel Prize in Literature in 1913.He was the first non-European ever to win a Nobel Prize.Roy H. WilliamsNOTE FROM INDY: Speaking of Martin Sheen, his name has recently been mentioned in association with the book, “When Rabbis Bless Congress: The Great American Story of Jewish Prayers on Capitol Hill.” Aroo.A timber-framed cottage was built in Frog Holt, England, in the year 1450. Today, 575 years later, that cottage provides an important case study for business owners who are scaling their...

Wizard of Ads
Hope and a Future

Wizard of Ads

Play Episode Listen Later Jan 27, 2025 4:05


Fifty years ago, I was a teenager with an unreliable automobile. But that's never a problem for an Oklahoma boy who has knowledge, tools, and daylight.My knowledge and tools were always with me, but the daylight disappeared at the worst possible time, no matter how badly I needed it.Cell phones had not yet been invented.When the batteries in my flashlight died, nothing could be seen but the desperation, defeat, and despair of a boy at the side of the road trying to repair a car in the darkness.Any person who stopped to help me with a bright beam of light seemed like an angel sent from God.People who are lost, lonely and frightened are all around us but we seldom see them because fear, sadness, and despair look exactly like preoccupation, concentration, and distraction. This is how people in pain disappear into the scenery around us.But sometimes the beam of light within you will reveal a person directly in front of you who needs your help. Will you pass by on the other side of the road, or will you stop and share your light?I'm not just talking about random strangers. I'm talking about people whose names you know, people who are already in your life; coworkers, colleagues and employees who are walking with an invisible limp, people whose sunlight has receded below the horizon.You can shine some light into their darkness:Find a moment when it is just the two of you.Look at them and say their name.Say, “Do you know what I've always admired about you?”Describe specific moments that quietly impressed you.Tell them the truth about themselves. Remind them of who they are, and how much they matter, and why they belong.This is often all it takes to recharge a person's batteries and help them get their motor running again. When you shine your light into their heart, you elevate their hope and brighten their future.The mark of a strong leader who is deeply loved is that they lift up the people around them by speaking the encouraging truth into their lives, regardless of whether a person needs it or not.It is a gift that is always welcome.Roy H. Williams“Leadership is not a static trait but an evolving journey,” says Bob Kaplan, a high-level management expert with over three decades of experience. “Even ‘born leaders,' need training, desire, and experience to achieve real greatness,” he says, and then he adds, “The most challenging people to manage are always the leaders themselves.” Bob Kaplan believes CEOs and other C-suite executives should continually invite feedback — good and bad — and then concentrate on eliminating their shortcomings as they continually refine their skills. Hey! Do you want to run with the big dogs or stay on the porch? Roving reporter Rotbart says he will begin his interview of Bob Kaplan the moment you arrive at MondayMorningRadio.com. Aroo!

THERAPY
Uber-quack or Shrink-aroo

THERAPY

Play Episode Listen Later Nov 20, 2024 8:13


Vincent ponders  who is the puppet and who is the puppet master and consequently  suffers  another existential crisis  much to Michael's dismay,.Support the showWritten and performed by Vincenzo Giarrusso and Michael Sheinberg Based on an original idea by Vincenzo Giarrusso. Therapy Transcripts available at https://vincey.ghost.io Music by Vincenzo Giarrusso publishing sony ATV Series 1-6 mastered for streaming by Emma Bortignon Series 7-11 mastered for streaming by Don Bartley at BenchmarkTherapy albums , merch and bonus episodes available at https://vincentgiarrusso.bandcamp.com/music Special Thanks to Angela Rutherford, Kylie Stewart, Emma Bortignon, Sean T. Barnes, Sam Peterson, Carl Breitkreuz, Don Bartley, Todd Anderson-Kunert The story, all names, characters and incidents portrayed in this podcast are fictitious. No identification with actual persons (living or deceased) places, buildings and products is intended or should be inferred. Warning: Some episodes in Therapy engage with psychological themes, content and terms that may be triggering. © Vincenzo Giarrusso https://feeds.buzzsprout.com/2240093.rss

Wizard of Ads
Why Backstories Matter

Wizard of Ads

Play Episode Listen Later Aug 19, 2024 4:36


The best screenwriters in Hollywood use the principles of David Freeman, as do Nobel and Pulitzer prize-winning novelists and all the most effective ad writers, even if they have never heard of the man.I know David well, as he has taught a number of classes at Wizard Academy. His always-and-forever question is this: “What causes this character to think, act, speak, and see the world the way they do?”NOTE: As a writer, you don't necessarily need to tell your viewers, readers, or listeners why a character thinks, acts, speaks, and sees the world they way they do; it is only important that YOU know.When you know the backstory of a character, that character comes alive. It glistens with perspiration, and your audience feels it's heartbeat. Your heroes will never be perfectly pure and good, nor will your villains ever be entirely evil. Your audiences may even begin to wonder whether they ought to change sides and start cheering for the character they originally thought was a villain.The question you must ask each of your characters is this: “What happened to you that causes you to think, act, speak, and see the world the way you do?”You, as a writer, need to know why your characters are the way they are.Friend, with every sleeper you wake, every heart you break, every choice you make and action you take, you are writing the story of your life. Take a breath and say this next sentence out loud. “What happened to me that causes me to think, act, speak, and see the world the way I do?”Seriously, say it out loud. “What happened to me that causes me to think, act, speak, and see the world the way I do?”I believe my friend Tucker Max understands the magic of writing memoirs better than any writer who has ever lived. Tucker is the only writer I know who has had 3 books simultaneously on the New York Times bestseller list. And each of those 3 books was a memoir.Tucker Max is currently writing what will probably become the memoir equivalent of the Ring of Power that Frodo Baggins carried to Mordor. “One Memoir to rule them all, One Memoir to find them, One Memoir to bring them all and in the bright light bind them.”I won't tell you anything more about Tucker's soon-coming memoir because I don't want to ruin it for you, but I will tell you what Tucker said to me privately:“The reason to write a memoir is to tell yourself the truth about your life. Memoir is an inherently therapeutic process. Whether or not you ever let anyone read it is irrelevant. You are giving yourself a private space to uncover, and consider, and speak the whole truth about your life.”Today is the day that you will start writing your memoir. So say this out loud with me one more time. Are you ready?“What happened to me that causes me to think, act, speak, and see the world the way I do?”Ciao for Niao, and Indy Beagle told me to tell you “Aroo” and that he will see you in the rabbit hole.Roy H. WilliamsDr. Laura Gabayan is an emergency medicine doctor and associate professor at the UCLA School of Medicine, and for many years she has conducted a scientific study of wisdom, including how to define it and cultivate it. Dr. G., as she is known, recently published her findings and is sharing them today with roving reporter Rotbart in an effort to help him discover a more fulfilling, meaningful, and prosperous life. MondayMorningRadio.com

Wizard of Ads
Answers to Your Questions

Wizard of Ads

Play Episode Listen Later Jul 15, 2024 5:46


Lots of people have been asking me the same 3 questions.QUESTION ONE: “Who were your mentors?”Mentor is a word I never use. It smells of apprenticeship, that wafting, submissive aroma that arises from a servant who adores his master. By this definition, I have never had a mentor, but I do have many heroes I study from a distance, and I have a lot of friends who have spoken valuable things into my life.QUESTION TWO: “What is your writing method?”1. I descend into the depths of the client/character in whose voice I will be writing. This takes awhile.2. When I have lost contact with my surroundings and found that character and become that character, I write what that character would say. I do this in the middle of the night because there are fewer interruptions.3. When the character is finished talking, I ascend from the deep waters into the air and sunlight of my surroundings, walk into the kitchen, make a cup of hot tea, and add the juice of a Key Lime. This little ritual helps me find myself. Then I look at the digital clock on the microwave to find out how long I have been away, because time does not exist in that alternate realm.Sometimes, when Pennie is visiting her sisters, I will awaken in the wintertime post-midnight darkness, work for awhile, rise to make tea, and notice that it is not yet light. But when I finally realize it is the darkness of evening, not morning, and that an entire day has disappeared while I was underwater, I have to reorient my mind.QUESTION THREE: “Is your health okay?”“Are you pulling back? Are you stepping away from Wizard Academy and the Wizard of Ads partners? Your recent Monday Morning Memos make me feel like you are preparing to say goodbye.”I fear you have me confused with Mentor R. Williams.Mentor Ralph Williams (yes, Mentor was his first name) wrote “Drift Away,” one of the gold record hits of the 70's. Dobie Gray sang it to #5 on the Billboard Hot 100 chart in 1973.“Day after day I'm more confused, yet I look for the light through the pouring rain. You know that's a game that I hate to lose. And I'm feeling the strain. Ain't it a shame.”“Beginning to think that I'm wasting time. I don't understand the things I do. The world outside looks so unkind. And I'm counting on you to carry me through.”When you read these next words, you will likely hear Dobie Gray's voice in your mind:“Oh, give me the beat, boys, and free my soul, I want to get lost in your rock and roll and drift away.”This is not my day to be Dobie Gray. I am not feeling blue and I am not preparing to die. But I do appreciate your concern. Thank you for caring.A few weeks ago I wrote, “The important is rarely urgent, and the urgent is rarely important. Do not become a slave to the merely urgent.”I'm sure I will shift gears at some point and shoot off in a new direction, but right now I am writing about things that are important, rather than merely urgent. I hope to speak valuable things into your life, just as other people have spoken into mine.But first we need to make a deal, okay?The agreement I need from you is this: If you promise not to think I am feeling blue, stepping back, or preparing to die, I will share some of the valuable things that people have spoken into my life. I will tell you what they said, when they said it, and how I found value in their words.Does that sound okay to you? If so, raise your hand.I saw that hand, even though you raised it only in your mind.Indy says Aroo, and I do,...

Wizard of Ads
The Dark Night of Your Soul

Wizard of Ads

Play Episode Listen Later Jun 17, 2024 4:27


When you are having an adventure, you wish you were safe at home. But when you are safe at home, you wish you were having an adventure.Every adventure is marked by setbacks, disappointments, and difficulties. Without trouble, there can be no adventure.Our love of movies, video games, and sporting events proves our craving for adventure, for what are these but a celebration of people overcoming setbacks, disappointments, difficulties, and problems?What are you facing today?What must you overcome?What is your current adventure?Adventure is exciting when the vision of a glowing future shines brightly in your mind. But when we have no vision of a happy outcome, we walk in darkness.Jesus spoke of this phenomenon in the sixth chapter of the book of Matthew.“Your vision is the lamp of your body. If you see the world clearly, your body will be full of light. But if your vision is distorted, the light within you will be darkness. And if the light that is in you is darkness, how great is that darkness!”When our vision is distorted, we lose hope.Please understand that I am not talking about mental illness. I don't pretend to have a cure for that. But I do know a thing or two about sadness, confusion, frustration, and loneliness.One out of every four people you encounter today will be hiding deep sadness, confusion, frustration, or loneliness. They won't let you see it, but it is there.This is the cure you have within you: You can listen intently when a person is speaking, so that the person feels seen and heard. You can smile and nod, so that the person feels accepted.You have the power to make other people feel valued.Each of us needs to be seen, and heard, and missed when we are absent.You can shine a light into the darkness.And sometimes, that is enough.Roy H. Williams NOTE: Today we celebrate the 13th anniversary of MondayMorningRadio, hosted by our own Pulitzer-nominated roving reporter, Dean Rotbart. Next week's episode will be number 600! Can you believe it? And last month we quietly celebrated the 30th anniversary of the MondayMorningMemo. How many of you have been subscribers since the days when it was delivered by FAX? Aroo. – Indy BeagleGwendolyn “Wendy” Bounds, an award-winning broadcast reporter, was an eyewitness of 9/11. In his book, September Twelfth: An American Comeback Story, roving reporter Rotbart describes Wendy Bounds as telegenically attractive, “with big chocolate-brown eyes, a sparkly broad smile, and shoulder-length buttery blond hair blended with honey highlights.” Today, the long-time desk jockey is ripped, with muscular arms, strong and toned legs, and broad, well-developed shoulders. Wendy has transformed herself into a competitive Spartan racer, running through mud pits, crawling under barbed wire, swinging across monkey bars, and hoisting sandbags as she navigates obstacle courses. “It is never too late to achieve your full potential,” Wendy writes in a new book, out tomorrow (June 18). “Age,” she tells the roving reporter and his deputy, Maxwell, “can be a secret weapon.” Age. Learn how to use it, at MondayMorningRadio.com

jesus christ soul adventure spartan pulitzer dark night fax aroo rotbart monday morning memo dean rotbart monday morning radio
Magic Matt's Outlaw Radio
OJ Simpson Dead-aroo! Mark C.G. Boyer shares his "Fascinating" take!

Magic Matt's Outlaw Radio

Play Episode Listen Later Apr 30, 2024 24:00


Inside OJ Simpson dirt? Mark loves his "Home Savings" stories.

Wizard of Ads
The Flickering, Fleeting Scenes of a Lifetime

Wizard of Ads

Play Episode Listen Later Feb 19, 2024 5:22


There is a mysterious camera in your brain that will click and capture a poignant scene from time to time. You know what I'm talking about: random moments that you can vividly recall, but you're not sure why.My awareness of that camera has been heightened and brightened in recent days as I feel a chapter of my life coming to an end and a new chapter about to begin.I've sure you have felt what I'm talking about.Phil Johnson explained these uneasy times of transition 40 years ago when I was in the middle of one. He said, “Roy, you're in an elevator and the door is closed and that's always an unsettling time. You're not sure whether the elevator is taking you up to a higher floor, or down to a lower one. You know only that when that elevator door opens, everything is going to be different.”*Click* went the camera in my brain.Then he looked encouragement into my eyes as he said, “Never let the future disturb you. You will meet it, if you have to, with the same weapons of reason which today arm you against the present.” As we began walking toward our cars, he finished by saying, “Marcus Aurelius wrote that note to us 175 years after Jesus was born.”*Click*Phil Johnson passed away in 2019, just 5 days before his 97th birthday. You will find the last words he spoke to me emblazoned across the 12-foot-high bookcases that hold the thousands of books he left to me in his will. “You acquire an education by study, hard work and persistence. But you absorb culture by viewing great art, listening to great music and reading great books.”The moment that heightened and brightened my awareness of the elevator I'm in was a 521-word text sent to me by Pennie's sister, Pam. That text contained the complete lyrics of Billy Joel's song, “We Didn't Start the Fire.” Nothing else.If you have been reading these Monday Morning Memos for any length of time during the 29 years and 9 months that I've been writing them, you won't be at all surprised that Indy Beagle and I sprang into hot pursuit of the liquid-fast rabbit that leaped out from Pam's mysterious text.To those of you who are new to rabbit chasing, the objective is not to catch the rabbit, but only to let it lead you to places you might never have otherwise discovered. Uptight people will say that Indy and I are wasting time. But those people will never meet Calvin and Hobbes.When Indy and I lost sight of the liquid-fast rabbit, an unsettled teenager said to Billy Joel, “It's crazy to be my age. You didn't have this kind of stuff going on when you were growing up. Nothing really happened back then.”Billy went home that day and listed more than 100 major worldwide events that occurred between the day of this birth in May, 1949, and the day of that teenager's visit in 1989. “We Didn't Start the Fire” was a birthday gift Billy Joel gave to himself on his 40th birthday in 1989.If you click the image of Indy Beagle at the top of this page, you will be transported to a secret page featuring two different YouTube videos of “We Didn't Start the Fire.” Each of those videos will show you the more-than-100 different people and events that Billy Joel is singing about 35 years ago.And now you know why we call those hidden pages, “The Rabbit Hole.”Indy said to tell you “Aroo.”I'll tell him you said “Aroo,” too.Roy H. WilliamsSeven-hundred-thousand Americans per year submit a trademark application, but Andre Mincov says that number is far less than it should be. Prior to beginning his global consultancy specializing in trademarks, Andre worked at a law firm helping companies like Apple, Microsoft, Sun, and Dell file and defend their trademarks. Today Andre rescues small and mid-size companies that failed to file formal trademarks, or that forgot to file them for all their brands. Listen and learn as Andre explains the most common trademark...

Master Minds w/ Bro. Shem El
(KANG)AROO COURT: The Fall of Jonathan Majors (Metaphysical Breakdown)

Master Minds w/ Bro. Shem El

Play Episode Listen Later Feb 3, 2024 96:33


Check out all the latest videos and podcasts at: https://www.shem-el.com/ Thank you all for the continued support...Let's keep this conversation going! The Copper Child Mike El info: @marvellegendsshorts7115 @CONSCIOUS BLACK CRYSTAL CONNECTION BY THE COPPER CHILD MIKE EL WE ARE THE CRYSTAL CHILDREN!!! https://i-skate-ny.square.site/ http://paypal.me/IskateNY/ http://cash.me/$iskateny/ Instagram: @iskateny @marvelcomicscrowns --- Send in a voice message: https://podcasters.spotify.com/pod/show/shem-el/message Support this podcast: https://podcasters.spotify.com/pod/show/shem-el/support

Fitness on Fire Podcast
039 SoCal Spartan Trifecta Weekend

Fitness on Fire Podcast

Play Episode Listen Later Jan 31, 2024 26:04


Step into the heart of the Spartan SoCal Trifecta Weekend with our latest episode. Join us as we navigate the electrifying start line chants, conquer grueling obstacles, and capture the undeniable energy of Spartan racers. In this episode, we delve into the dynamics of the Spartan Super, Sprint, and Beast races, exploring the unique challenges presented by the venue's mix of mountainous terrain and lakeside obstacles. Through interviews with seasoned Spartans and first-time racers, we uncover diverse training approaches and the indomitable Spartan spirit. Triumphs and setbacks unfold as racers conquer challenging obstacles like the shimmy bar or face unexpected setbacks. Notably, we address a significant moment on the course, discussing how a fellow racer dealt with an unforeseen injury. Our episode concludes with a powerful message — getting hurt doesn't define your Spartan journey. We salute every Spartan, acknowledging setbacks as integral to the Spartan spirit, and leave you with a reminder to stay relentless, stay resilient, and gear up for the next Spartan adventure. Aroo! Use Code FIRE for 10% OFF your first order with Pro Kettlebell https://prokettlebell.com/ Check Out what we have to offer at our website: https://www.fitnessonfireoc.com/ Purchase Online Training Here: https://fitnessonfire.studio.xplor.co/ Email Us with the Subject Line “PODCAST” - info@fitnessonfireoc.com Host Coach Vanessa Panella Socials: IG: coachvanessapanella Tik Tok: coachvanessa.ultrafit Facebook: https://www.facebook.com/angryveteranfitness --- Support this podcast: https://podcasters.spotify.com/pod/show/fitnessonfireoc/support

Gamer Flex
Spartans AROO AROO | Gamer Flex Podcast Episode 80

Gamer Flex

Play Episode Listen Later Nov 23, 2023 54:55


Welcome to another episode of the Gamer Flex Podcast, a podcast where you can enjoy your favorite video games, but also focus on your health and fitness as well. In this latest episode Ace, speaks about The PlayStation Portal, Suicide Squad: Kill The Justice League, etc. In the fitness segment, Ace speaks about the experience of the Spartan Race Beast 21K & Super 10K _________________________________________________ Gamer Flex Podcast: (Spotify) - ⁠⁠⁠https://spoti.fi/3qExeWi⁠⁠⁠ (Apple) - ⁠⁠⁠https://apple.co/3ixXUW3⁠⁠⁠ _________________________________________________ PayPal: ⁠⁠⁠⁠⁠⁠⁠https://www.twitchalerts.com/donate/aceofalltrades01⁠⁠⁠⁠⁠⁠⁠ GI Discord: ⁠⁠⁠⁠⁠Discord.GG/GiUpdates⁠⁠⁠⁠⁠ My Social Media: ⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/AceofAllTrades⁠⁠⁠⁠⁠⁠⁠ Previous Gamer Flex Workouts: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/p/CnqN8DuJ5OY/?hl=en⁠⁠⁠⁠⁠⁠⁠ New Kick: ⁠⁠⁠Kick.com/AceofAllTrades01⁠⁠ Gaming Illuminaughty: ⁠⁠⁠⁠⁠⁠⁠https://giupdates.tv/ ⁠⁠⁠⁠⁠⁠⁠ Las Vegas Inferno:  ⁠⁠⁠⁠⁠⁠⁠https://lvinferno.com/⁠⁠⁠⁠⁠⁠⁠ GI Affiliated Podcast Gaming Illuminaughty Podcast: ⁠⁠⁠⁠⁠⁠⁠https://spoti.fi/37zEQWv⁠⁠⁠⁠⁠⁠⁠ Triple Threat: ⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/triplethreatsportspodcast⁠⁠⁠⁠⁠⁠⁠ Unfiltered Facts: ⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/unfilteredpodcast⁠⁠⁠⁠⁠⁠⁠ Enlightened Sounds: ⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/enlightenedsounds⁠⁠⁠⁠⁠⁠⁠ Otaku Summit: ⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/otaku-summit⁠⁠⁠⁠⁠⁠⁠ Money Talks: ⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/moneytalkspodcast/⁠⁠⁠⁠⁠⁠⁠ Hokage Thots:  ⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/TheBlackHokage⁠⁠⁠⁠⁠⁠⁠ PurrfectVibes (BGM) YouTube: ⁠⁠⁠⁠⁠⁠⁠https://youtu.be/JIfGtUol8KU⁠⁠⁠⁠⁠⁠⁠ Twitch: ⁠⁠⁠⁠⁠⁠⁠https://twitch.tv/PurrfectVibes⁠⁠⁠⁠⁠ _________________________________________________ Filmed & Edited by AceofAllTrades

Wizard of Ads
The Third Vanderbilt

Wizard of Ads

Play Episode Listen Later Oct 23, 2023 6:36


I bought an old oil painting. It's not a large painting or an important one, but it came from the private collection of the founder of the Whitney Museum.I bought it because I've always admired Cornelius Vanderbilt and his great-grandson, Willie K. Vanderbilt II, and I consider the delightful Gertude Vanderbilt-Whitney, the great-grandaughter of Cornelius, to be the third, truly interesting Vanderbilt.The First Vanderbilt:The fourth of nine children, Cornelius was in the first grade when George Washington died. At sixteen, he borrowed $100* from his mother to buy a little sailboat to haul passengers and freight between Staten Island and New York City.By the time he was forty, the Vanderbilt fleet was hauling passengers and freight to ports all along the Atlantic coast, earning Cornelius the nickname “Commodore.” He then began buying up struggling railroads and turning them around.The difference between Vanderbilt and his competitors was that his boats and trains ran on schedule and the service was always excellent. If Cornelius Vanderbilt was running an airline today, you would no longer dread going to the airport.The Second Vanderbilt:Willie K. Vanderbilt II (1878–1944), was often seen covered in grease with an automobile engine spread out in pieces around him. Young Willie K outran Henry Ford in 1904 to set a new world land speed record of ninety-two miles per hour. Later that year, Willie held the first Vanderbilt Cup Auto Race and singlehandedly changed the course of American auto making.By offering a first prize of about a million dollars (by today's standards), Willie K inspired more than 3,000 entrepreneurs to leap to the task of manufacturing stronger, better, faster cars. The Vanderbilt Cup was discontinued after its seventh year because the crowds of more than 400,000 spectators could no longer be safely controlled.He then built a modest home for himself with an excellent wharf and boathouse. His energy was forever after focused on marine life in all its strange and wonderful forms. Every day was a new adventure in the waters of the deep. Prior to his death in 1942, Willie K. Vanderbilt II discovered and documented sixty-eight species of ocean life previously unknown to science.The Third Vanderbilt:Gertrude Vanderbilt (1875–1942,) married a thoroughbred horse breeder named Harry Whitney when she was 21 years old. Harry was a descendent of Eli Whitney, the inventor of the cotton gin in 1839.Shortly after she got married, Gertrude began studying sculpture in Paris with Auguste Rodin. Her love of the arts, her skill as a sculptor, and her Vanderbilt fortune allowed Gertude to become one of the world's foremost collectors of art. Her artistic fever inflamed New York's Greenwich Village and caused it to burn brightly as a new bohemia in the early 1900s.In 1931, Gertrude donated 600 of her most precious paintings to create the Whitney Museum of American Art.She kept only a few paintings for her private collection at home.Pennie and I plan to hang the one we bought in Alchemy, the Renaissance coffee and cocktail bar being built by our son, Rex. The painting is of two young women in a kitchen, painted in that style for which Frans van Mieris is famous. If those women aren't twins, they are obviously sisters.When you visit Wizard Academy next year, perhaps Alchemy will be completed, and you'll see it there.Aroo,Roy H. WilliamsPS – Of the 111 descendents of Cornelius Vanderbilt, I consider Timothy Olyphant, the actor, to be The Fourth Vanderbilt and Anderson Cooper, the broadcast journalist, to be Vanderbilt #5. You can see the entire list on WIKIPEDIA.

Magic Matt's Outlaw Radio
Patti Labelle has become a Bigun! Raiders and the lost idiots of WOKE, Down the Tube-Aroo!

Magic Matt's Outlaw Radio

Play Episode Listen Later Jul 25, 2023 5:37


Love Patti! Love that High steppin' Tina Turner!

With Rolls & No Luck
Drunk (On) D&D: A WRNL Side Story, Part 2

With Rolls & No Luck

Play Episode Listen Later Jul 14, 2023 75:15


In this conclusion to the "Oops! All Barbarians" SiSto, Thrugg, Aroo, and Thorvos finally deal with Grinbeard, Thrugg gets a little overenthusiastic, and Aroo receives a genuinely meaningful gift from one of his party-mates. Featuring SamuraiFoochs as Thrugg, Andy Mitts as Aroo, Sara B. Strange as Throrvos Firebeard and Anita Bridges as DM  Follow us on Twitter (@NoLuckPod) and/or email us at withrollsnoluck@gmail.com!Logo by Mark Fionda Jr. (http://www.markfiondajr.com/)    

With Rolls & No Luck
Drunk (On) D&D: A WRNL Side Story, Part 1

With Rolls & No Luck

Play Episode Play 46 sec Highlight Listen Later Jun 30, 2023 114:36


In this triumphant return for both the podcast AND Thrugg and Aroo, this SiSto sees three Barbarians collaborate to destroy those who would destroy a party.Featuring SamuraiFoochs as Thrugg, Andy Mitts as Aroo, Sara B. Strange as Throrvos Firebeard and Anita Bridges as DM  Follow us on Twitter (@NoLuckPod) and/or email us at withrollsnoluck@gmail.com!Logo by Mark Fionda Jr. (http://www.markfiondajr.com/)   

Blockchain DXB
Excellent conversation with Christopher Hutchison, Spartan Arabia Regional Business Development Manager, + Hyrox Middle East! The voice of Spartan Arabia ! Aroo!

Blockchain DXB

Play Episode Listen Later Mar 30, 2023 77:30


Blockchain DXB & The Race Space Podcast Christopher Hutchison, Spartan Arabia Regional Business Development Manager, + Hyrox ME Guest: Christopher Hutchison, Spartan Arabia Regional Business Development Manager, + Hyrox Middle East Host: RA George Date 29th March: Time 11:00 am Google Meet: Audio version Contact details Christopher Hutchison LinkedIn: https://tinyurl.com/bdhu592k Instagram: @hutchthecoach https://tinyurl.com/3xa6kekx Sparta Arabia Instagram: @spartanarabia https://tinyurl.com/y28wpd6b Facebook: https://tinyurl.com/557txbm4 Twitter: @spartanarabia https://tinyurl.com/yc3cwxfr Spartan Trail: Instagram: @spartantrailarabia https://tinyurl.com/55h8jwj7 Hyrox Middle East: Instagram: @hyrox@me https://tinyurl.com/4m3kd3w4 Registration link for events: • 08th April o Spartan Trail: Dubai Night Trail Link here https://tinyurl.com/2s3af2jt o Hurricane Heat: Dubai Night Hurricane Heat 4Hr Link here https://tinyurl.com/2s3af2jt • 15th April o Spartan Kids: Expo City Dubai Spartan Kids Night Race Link here https://tinyurl.com/bdf4258m • 25th – 26th Nov o Hatta Spartan Trifecta Weekend & Trail Half Marathon & 10K Link here https://tinyurl.com/4beyh2aj Summary of the conversation • Brilliant conversation with the voice of Spartan Arabia & Hyrox Middle East • We discussed Christopher Hutchison's background in Fitness & profession as a DJ. • Chris shared his journey of getting into Spartan Race & also shared his first OCR event. • We discussed his experience with Spartan Events in the middle east. • Chris shared the changes he has seen over the years in the OCR community in the MENA region. • Chris shared the importance of experience at the events & making them memorable for participants and athletes. • Chris also shared their interest in corporates getting into OCR events. • Chris shared details of the upcoming event in April (Please see show notes above for registration links) • He gave a detailed breakdown of what to expect at the upcoming events. • Chris offered sound advice to other race directors and event organizers in the region. • We also discussed the impact of OCR on the new generation of athletes. • We discussed the business challenges during the Covid Era and how the business sustained. • Chris shared his business endeavours of getting Hyrox in the middle east. • He shared his experience in competing in these events. • Offered sound advice for OCR athletes to get into Hybrid fitness events. • We discussed the possibility of accepting cryptocurrency as a form of payment. • Explored the possibility of OCR & Hybrid events in Metaverse. • Chris offered brilliant advice to listeners. • Chris also answered some fun questions posed by Spartan Bran Ambassadors and listeners of the podcast. • He also shared his thoughts on the Spartan's ambitions of being part of the Olympics. • We discussed some of the Pro Athletes & World champions. • He shared his passion for music. Thanks for the podcast session. For feedback or suggestion email: info@blockchaindxb.com or theracespace@gmail.com

Magic Matt's Outlaw Radio
As predicted, Julian Sands Gone-aroo & Did Billy Dilly take back his Patron Tequila?

Magic Matt's Outlaw Radio

Play Episode Listen Later Mar 10, 2023 6:21


"Magic Matt's Outlaw Radio" Is it so Damn difficult to FOLLOW us on www.rumble.com ? AND SUBSCRIBE on YouTube ?

Wizard of Ads
WHAT DO YOU FEEL IS REAL?

Wizard of Ads

Play Episode Listen Later Feb 20, 2023 3:39


Ten years ago, scientists discovered “a geometric, jewel-like object at the heart of quantum physics.”This jewel-like object is called the amplituhedron (cool name, right?) and it, “dramatically simplifies calculations of particle interactions and challenges the notion that space and time are fundamental components of reality.” *A theoretical physicist at Harvard, Jacob Bourjaily said that when using the amplituhedron, “The degree of efficiency is mind-boggling. You can easily do, on paper, computations that were infeasible even with a computer before.”But that's enough of that. The real question behind all this is, “What is real?”Questions about the nature of reality, and the reality of nature, that echoed in the hearts and minds of humans for a long, long time.What is Reality? Mathematicians have structured long equations to explain it. Theoretical physicists have developed theories to predict it. Philosophers have made names for themselves by speculating about it.But I'm not asking them.I'm asking you.What are the most real things in your life?Indy Beagle is going to collect your answers and task the Tiny Tribe into using the most beautiful pieces and phrases in song lyrics that he will publish in the rabbit hole a few weeks from now.You can reach Indy at indy@wizardofads.comYour answers don't need to be scientific, philosophical, or universal.They need only be true… to you.We're looking for that jewel-like object that sparkles in your heart and twinkles in your eyes and glitters on the surface of the sea.The sea is your unconscious mind.We're looking for the song that has not yet been sung.Aroo,Roy H. WilliamsPS – Tom T. Hall said the most real things in his life were, “Little baby ducks, old pickup trucks, slow-moving trains… and rain.”*Natalie WolchoverFour obstacles prevent most people from becoming persuasive communicators, whether in print, in front of an audience, or on video. And those obstacles are SNEAKY obstacles. That's the conclusion of Michelle Gladieux (Glad-ee-oh), a communication consultant with 18 years of experience teaching at the highest levels. “The ability to dazzle an audience is far more accessible than most people believe,” Michelle tells roving reporter Rotbart, “but you'll need to take some uncomfortable risks to succeed.” Are you willing to risk a few minutes to elevate your speaking abilities by several notches? All aboard! It's time for MondayMorningRadio.com

Thrall's Balls
Episode #77: Aroo!

Thrall's Balls

Play Episode Listen Later Feb 6, 2023 86:56


Today's hosts: Bentolas, Gershom, and Woolly Listen. I'm maining an evoker right now. And that means when I can, I WILL use rescue to fly you somewhere slightly inconvenient. It makes me smile. I imagine someday I'll be on the receiving end of that and find it annoying but that day has not come yet. Mixed Drink of the Week: Woolly (Dragonspring Water) -2 shots vodka -3 shots worth of Maud Borup Snow Globe Cocktail Syrup -Starry Next week: Bentolas (???) Trading Post https://www.wowhead.com/news/the-trading-post-is-open-on-na-february-2023-rewards-331259 https://www.wowhead.com/news/known-issues-and-updates-with-trading-post-331285 https://www.wowhead.com/news/blizzard-on-trading-post-issue-for-travelers-log-rewards-and-fix-underway-331323 Primal Chaos BOA https://www.wowhead.com/news/transfer-primal-chaos-to-alts-with-new-satchel-of-coalescing-chaos-item-331282 https://www.wowhead.com/news/blizzard-on-account-wide-primal-chaos-331294 Mage Tower Back Online https://www.wowhead.com/news/the-mage-tower-is-back-with-patch-10-0-5-embellishments-and-some-dragonflight-331304 Balance of Power https://www.wowhead.com/news/balance-of-power-legion-artifact-questline-rewards-account-wide-in-patch-10-0-7-331243 Question of the Week New question: What *one little feature* is Dragonflight missing? Wrong answers only! Answer on social media: @ThrallsBallsPod Twitter, Instagram, TikTok Email ThrallsBallsPodcast@gmail.com Discord ThrallsBalls.com Follow us in the places Twitter: @Woolly08 @HunterGershom @Bentolas_Outlaw @ThrallsBallsPod (on Twitter, Instagram, and TikTok) Submit a review in the podcast directory at BonusRoll.GG email us your review or feedback or anything really ThrallsBallsPodcast@gmail.com Join Discord: ThrallsBalls.com Copyright 2023

Tobin, Beast & Leroy
Rats off a Ship! - The Queen & Kang...aroo

Tobin, Beast & Leroy

Play Episode Listen Later Sep 14, 2022 16:37


Time now for our favorite Wednesday Game! RATS OFF A SHIP! Today we decide where our Rats lie in regards to UM playing on the road vs Texas A&M, The Queen's funeral ceremony, A murderous Kangaroo and more!

Boundless Body Radio
Becoming a Spartan with Ken Sykes! AROO! 331

Boundless Body Radio

Play Episode Play 31 sec Highlight Listen Later Sep 2, 2022 64:46


Check out our new Patreon page! Get access to the Boundless Body Radio Premium Podcast, with a new episode added every other week! Other perks include early releases of our episodes, extended video content, and group and one on one coaching!AROO! Ken Sykes was born in the state of Alaska. He lived there through high school and was raised to have an appreciation of the outdoors and natural environments. He moved to Salt Lake City, Utah, to attend the University of Utah (GO UTES!) and study Mechanical Engineering. While attending the University of Utah, he met his wife, Ginger, who is amazingly still putting up with him 25 years later. He currently has two sons who are 8 and 10 years old. In 2015, an injury forced Ken to reevaluate his lifestyle and started him on a journey to fitness and self-discovery. Along the way he found Spartan Races and used them as a lens to help focus his mental and physical development. To date Ken has completed 45 Spartan races which include two top ten finishes in his age group and two Spartan Ultra races, where each measured more than thirty miles with over sixty obstacles. Find Ken at-FB- @ken.sykesIG- @iron.horse.athletesFind Boundless Body at-myboundlessbody.comBook a session with us here! 

Wizard of Ads
It Freaked Me Out a Little

Wizard of Ads

Play Episode Listen Later Aug 22, 2022 4:13


I was writing about third gravitating bodies and I needed to know the year that Henri Poincaré wrote The Third Body Problem and won that huge cash prize from King Oscar II of Sweden. I typed “third gravitating bodies” into the Google search block. At the top of the results page was a featured snippet and something about it looked familiar. When I glanced at the source link, I saw that it was a Monday Morning Memo I had written recently. Evidently, Google thinks I know far more about third gravitating bodies than I actually do, because they seem to be under the mistaken impression that I am an expert in the field of theoretical physics, and I can assure you that I am not. But that's not what freaked me out. When I clicked the source link, it took me to a Monday Morning Memo I wrote a few months ago. I had a clear memory of writing that memo, and for some strange reason I have a particularly clear memory of creating the image at the top of the page. I created that image by selecting three different magazine covers over which I overlaid an image of the Broadway cast of Hamilton. My memory of writing that memo and creating that artwork felt like it was only four or five weeks ago, but I knew that it was more likely four or five months. What freaked me out was when I looked at the date of https://www.mondaymorningmemo.com/newsletters/paired-opposites-and-third-gravitating-bodies/ (that memo.) I has been almost 6 years since I wrote it. I felt like Rip Van Winkle. I looked up at the door in the room where I was sitting, and waited for Rod Serling to step into that open doorframe. I could already hear his voice. “Consider if you will, the man who stared so deeply into the void of his computer, that when he looked up, he was 6 years older. There is a fifth dimension beyond that which is known to man. It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man's fears and the summit of his knowledge. This is the dimension of imagination. It is an area we call The Twilight Zone.” My friend and business partner Ray Seggern spent yesterday afternoon with me. Ray is old enough to have an adult daughter who has completed college and worked for companies like Luis Vuitton and Rolls Royce and who will soon be married. Ray is 9 years younger than me. Shortly after he arrived for our meeting, he said, “You know how time seems to pass more quickly as you get older?” I nodded, so he continued, “What's the word for that? Everyone says that a year seems like a long time to a 5-year-old because it's 20 percent of his lifetime, but that same year goes by 10 times faster for a 50-year old man because it's only 2 percent of his lifetime. What's the word for that?” Ray and I sat and thought and scratched our heads and looked at each other for a long while. Here's why I'm writing to you today: What's the word for that? If you know – or even if you just made up a good word for it and are willing to share ­– send the word to indy@wizardofads.com Your name will appear in the dictionary we are compiling. More about that in the rabbit hole. Indy says Aroo. Roy H. Williams

With Rolls & No Luck
A Case For Wine: A WRNL Side Story, Part 3/Finale

With Rolls & No Luck

Play Episode Listen Later Apr 26, 2022 144:55


In the final part of this SiSto, the confrontation with Montebanc comes to a head, one of the world's most chaotic battles imaginable ensues, and the mystery is finally solved.Also, HUGE news in the first few minutes!  Like, Season 2 news!  Really!  Concretely!feat. Anita Bridges (@AnitaBridges2) as DM, SamuraiFoochs (@SamuraiFoochs, Thrugg) as Gavil Stonespire, Andy Mitts (@AndyMitts12, Dom) as Aroo, MannyTheOldtaku as Barnaby, and more! Follow us on Twitter (@NoLuckPod) and/or email us at withrollsnoluck@gmail.com!Logo by Mark Fionda Jr. (http://www.markfiondajr.com/)  

With Rolls & No Luck
A Case For Wine: A WRNL Side Story, Part 2

With Rolls & No Luck

Play Episode Listen Later Mar 19, 2022 148:46


The crew deals with the fallout of battle, continues to investigate the mysterious circumstances surrounding the winery and the village, and decides to crash a party...in rather clusterf--k fashion. feat. Anita Bridges (@AnitaBridges2) as DM, SamuraiFoochs (@SamuraiFoochs, Thrugg) as Gavil Stonespire, Andy Mitts (@AndyMitts12, Dom) as Aroo, MannyTheOldtaku as Barnaby, and more! Follow us on Twitter (@NoLuckPod) and/or email us at withrollsnoluck@gmail.com!Logo by Mark Fionda Jr. (http://www.markfiondajr.com/) 

球場第一排
EP.57 | 憶當年被邱金龍80呎超遠絕殺!時光倒流還是會投那顆三分 ft. 攻城獅林宜輝(下)

球場第一排

Play Episode Listen Later Mar 17, 2022 31:00


本集節目由「AROO機能服飾」合作播出

球場第一排
EP.54 | 內心細膩的少年控衛:學長約吃飯必定出席、沒打籃球會打棒球 ft. 鋼鐵人陳又瑋(下)

球場第一排

Play Episode Listen Later Mar 10, 2022 33:07


本集節目由「AROO機能服飾」合作播出

球場第一排
EP.54 | 內心細膩的少年控衛:學長約吃飯必定出席、沒打籃球會打棒球 ft. 鋼鐵人陳又瑋(下)

球場第一排

Play Episode Listen Later Mar 10, 2022 33:08


本集節目由「AROO機能服飾」合作播出

With Rolls & No Luck
A Case For Wine: A WRNL Side Story, Part 1

With Rolls & No Luck

Play Episode Listen Later Mar 4, 2022 122:45


A very eclectic group of adventurers including a Warforged rogue, a halfling barbarian raised by wolves (seriously), a human who thinks he's a dwarf, and more gather to investigate a beleaguered town with an incredibly profitable winery...and nothing else.feat. Anita Bridges (@AnitaBridges2) as DM, SamuraiFoochs (@SamuraiFoochs, Thrugg) as Gavil Stonespire, Andy Mitts (@AndyMitts12, Dom) as Aroo, MannyTheOldtaku as Barnaby, and more! Follow us on Twitter (@NoLuckPod) and/or email us at withrollsnoluck@gmail.com!Logo by Mark Fionda Jr. (http://www.markfiondajr.com/)"Second Attack At Level 5" composed/performed by Jackson Eppley (http://www.jacksoneppley.com/) 

球場第一排
EP.51 | 致年輕球員:打的更簡單好比買iPhone,想通你就開竅了 ft. 領航猿總教練鄭志龍(下)

球場第一排

Play Episode Listen Later Mar 3, 2022 30:45


本集節目由「AROO機能服飾」合作播出 這集的龍哥熱身完畢,話匣子打開妙語如珠,他分享幾個花了一輩子領悟的籃球觀念前所未聞,但又一針見血。 講到最後嗨起來,開始回憶起過去當年輕球員時發生的趣事。 龍哥說,改變他籃球生涯最多的,是已辭世的前中華隊、前飛駝隊教練張克佑。 印象深刻不只是訓練嚴格,更多是「說話的藝術」,據傳張教練從來不在比賽當中罵球員,但被他訓話的選手是自己明明被罵了,還覺得教練真幽默好好笑,這就厲害了吧! 本集聽點: ⦁   龍哥當兵打飛駝隊時某天睡過頭

球場第一排
EP.51 | 致年輕球員:打的更簡單好比買iPhone,想通你就開竅了 ft. 領航猿總教練鄭志龍(下)

球場第一排

Play Episode Listen Later Mar 3, 2022 30:44


本集節目由「AROO機能服飾」合作播出 這集的龍哥熱身完畢,話匣子打開妙語如珠,他分享幾個花了一輩子領悟的籃球觀念前所未聞,但又一針見血。 講到最後嗨起來,開始回憶起過去當年輕球員時發生的趣事。 龍哥說,改變他籃球生涯最多的,是已辭世的前中華隊、前飛駝隊教練張克佑。 印象深刻不只是訓練嚴格,更多是「說話的藝術」,據傳張教練從來不在比賽當中罵球員,但被他訓話的選手是自己明明被罵了,還覺得教練真幽默好好笑,這就厲害了吧! 本集聽點: ⦁ 龍哥當兵打飛駝隊時某天睡過頭

球場第一排
EP.48 | 籃壇金句王:龍哥(鄭志龍)教我無招勝有招,就像令狐沖遇上風清揚 ft. 勇士助理教練吳永仁(下)

球場第一排

Play Episode Listen Later Feb 24, 2022 38:54


本集節目由「AROO機能服飾」合作播出

球場第一排
EP.48 | 籃壇金句王:龍哥(鄭志龍)教我無招勝有招,就像令狐沖遇上風清揚 ft. 勇士助理教練吳永仁(下)

球場第一排

Play Episode Listen Later Feb 24, 2022 38:53


本集節目由「AROO機能服飾」合作播出

Wizard of Ads
Branding is Not Informational. It is Relational.

Wizard of Ads

Play Episode Listen Later Feb 21, 2022 5:33


A brief summary of this episodeThe goal of branding is to build a relationship with future customers. When a relationship has finally been established, you become who these people think of immediately – and feel the best about – when they, or any of their friends, need what you sell. Direct marketers often disdain mass media because it doesn't allow them to “target and track” their prey. But these same Direct Marketers will give heavy bags of money to online influencers. It never occurs to them that every person listening to the radio or watching TV is an influencer of approximately 250 people. These 250 people are their Realm of Association. They are the people who listen to them when they speak. They are mostly friends and co-workers, but some of them are family. You have people in your life – acquaintances – with whom you are familiar, but they never quite made it into that circle that is your true Realm of Association. Here's my question for you. Do you trust those people who never contact you unless they want something from you?Those people remind me of direct marketers. They target you – get something from you – and walk away smiling. Your true friends are the ones who spend time with you, who make you smile, laugh, feel good, and rarely ask for anything at all. A brand that you love is like a friend. Ads are either transactional or relational. A long series of transactional ads does not build a brand. It builds name awareness, yes, but not a brand. If I reach and win only 10 percent of your realm of association through my focused use of mass media, but you ­– my future customer – are not within that 10 percent, I am not worried in the slightest. My relational ads will have won the hearts of 25 of your best friends and it is likely that one or more of them will get my message to you when you finally need what I sell. If I reach and win 20% of your community through my relentless use of cheap and effective mass media, I will have reached 50 of your best friends. Decisions are rarely made in a vacuum. Each of us is surrounded by influencers who do not have blogs or podcasts or YouTube channels, but we value their opinions very highly. We trust the recommendations of our friends. “Reaching the right people” is not the secret to building a brand. The secret is to say and do the right things.Getting attention is easy. Any fool can do it. To win a person's heart, you have to hold that attention. You have to nurture that little spark by the breath of your mouth and then blow it into a flame by your actions. You have to cause people to look forward to their next encounter with you. You have to make them enjoy spending time with you. This, mon chéri, is branding. Brand building is not something you test. Brand building is something you do. Your first encounter with a cold contact will be Low CAP. Low Conversion. Low Average sale. Low Profit margin. But when that contact types your name into the search block because they are looking for you – precisely you – those encounters will be High CAP. Direct marketers wear their CAPs low. Brand builders wear their CAPs high. The most successful direct marketers are those who first built their brands, then began offering specific things to their brand families at specific times, all the while maintaining and nourishing that bond their customers feel with the brand. My personal formula is one-third transactional ads, two-thirds relational. Television and radio advertising are astoundingly cheap and effective. They are the way to go if you want to build a brand. Don't let anyone tell you otherwise. Aroo, Roy H. Williams

球場第一排
EP.45 | 觀眾冷靜啊!不過一場比賽,輸球就要斷人手腳至於嘛 ft. 新北國王林力仁(下)

球場第一排

Play Episode Listen Later Feb 17, 2022 37:01


本集節目由合作播出 一向嬉皮笑臉的林力仁坦言在上賽季尾聲很失落,當時跟

球場第一排
EP.45 | 觀眾冷靜啊!不過一場比賽,輸球就要斷人手腳至於嘛 ft. 新北國王林力仁(下)

球場第一排

Play Episode Listen Later Feb 17, 2022 37:02


本集節目由合作播出 一向嬉皮笑臉的林力仁坦言在上賽季尾聲很失落,當時跟

Wizard of Ads
Storm's Passion

Wizard of Ads

Play Episode Listen Later Feb 7, 2022 4:35


Storm is a character in my mind. No, not so much a character as a caricature, an icon, an archetype. I occasionally meet Storm in the real world. Storm is sometimes male, sometimes female. You've met Storm, too. Storm is easily infatuated.  Storm is in love with Love.  Storm talks a lot about passion. But Storm is a rabbit, a mouse who runs at the first sign of difficulty or hardship. Don't tell me what you are passionate about, Storm. Show me. Storm, I am old. I have lived many lives and I can tell you with certainty that commitment is the only true form of passion. Passion is not a feeling of fluffy-headed excitement. Passion is suffering. My friend Manley Miller taught me this. Passion comes from the Latin word “Pati,” the root word of Patience. We think of patience as an ability to wait. But patience, more accurately, is an ability to suffer. Compassion means “to suffer with,” to become a partner in the suffering of others. Compassionate people feel the pain of persons other than themselves. “…for better, for worse, for richer, for poorer, in sickness and in health…” Better and richer and health speak of hope. Worse and poorer and sickness speak of passion. Storm, let no one deceive you. Passion does not produce commitment. Commitment produces passion. Have you never heard about the injustices endured by that boy who was born less than 9 months after his parents were married, who then spent his life bringing peace and help and hope to others? He endured mockery, false arrest, a sham trial, a bullwhipping, and then spikes were driven through his hands and feet. They call these events, “The Passion of Christ.” Passion, at its core, is a parching thirst that cries out to be quenched. No, Storm. You are not passionate. You lack the commitment to be. I am finished talking to Storm. Now I am talking to you. Have you been saying, “I can't find my passion”? Would you like to be passionate? Would you like to feel so strongly about something that you would be willing to suffer for it? Passion is a fire easily lit: just make a commitment and don't look back, or left, or right; only forward. Make a commitment. Pay the price of it. Mark Jennison has a passion for the gym. I know this because he goes to the gym every day and suffers. Princess Pennie has a passion for gardening. I know this because I see her on her knees, patiently digging and planting and weeding and pruning to create a look and feel of harmony across acres of land. Brad Whittington has compassion for the homeless. I know this because he cooks for them and drives to an unsettling place to serve them one-by-one, face-to-face. Commitment is the only true form of passion. Make a commitment. Passion will follow. Aroo, Roy H. Williams

Wizard of Ads
Carl Jung, Peter Pan, and Egypt

Wizard of Ads

Play Episode Listen Later Jan 31, 2022 4:29


You and I https://www.mondaymorningmemo.com/newsletters/shadows-and-silhouettes/ (spoke last week) about shadows being “holes in the light” that speak of past actions and their consequences. We are not the first to make that observation. The ancient Egyptians believed your shadow was the spent energy coming off you and dying in this world. Your shadow was separate from you but part of you, always there. The reason you could not see your shadow at night is because darkness swallows darkness. “The spent energy coming off you and dying in this world” sounds a lot like past actions and their consequences, don't you think? Psychologist Carl Jung spoke of our shadow as the darkness within each of us. He said, “Everyone carries a shadow, and the less it is embodied in the individual's conscious life, the blacker and denser it is… forming an unconscious snag, thwarting our most well-meant intentions… In myths the hero is the one who conquers the dragon, not the one who is devoured by it. And yet both have to deal with the same dragon. Also, he is no hero who never met the dragon, or who, if once he saw it, declared afterwards that he saw nothing. Only one who has risked the fight with the dragon and is not overcome by it wins the hoard, the ‘treasure hard to attain'. He alone has a genuine claim to self-confidence, for he has faced the dark ground of ‘self' and thereby has gained himself… He has arrived at an inner certainty which makes him capable of self-reliance.” Did you notice that Carl Jung was speaking of past actions and their consequences? When Peter Pan first meets Wendy, she sews his shadow back on for him. Author J.M. Barrie used the shadow of Peter Pan as a symbol to help us better understand this “boy who would never grow up.” For Peter to be able to fly, Peter cannot have a shadow that binds him to the ground. He cannot have memories of the past. He cannot have memories of his mother. Victoria Rego writes, “In a moment of darkness, laying in my bed I suddenly remember Peter accepting his shadow before Wendy was able to sew it back on. It hit me in that moment that this is what we do with trauma. We tuck it away for safe keeping until we are either ready or forced to deal with it. This is how shadow work begins. When we do shadow work, we are learning to become aware of beliefs, ideas, triggers that we have been avoiding, parts of ourselves that we tuck away, so they do not 'cause trouble.' Acknowledging these aspects of ourselves allows us to heal and find balance within ourselves.” I believe Carl Jung would have endorsed Victoria Rego's observation. Are you ready to talk about history's most famous shadow? David, that boy who slew a giant with a sling and then became a great king wrote of this greatest-of-all-shadows 3,000 years ago, “Though I walk through the valley of the shadow of death, I will fear no evil: for you are with me…” Death, that final consequence of all our actions, casts a very great shadow indeed. It is a mountain that looms before us and none can escape it. But take hope, my friend. That mountain would not cast a shadow in this valley where we walk except there be a bright and happy light on the other side. Aroo,

Mikey and the Press Pass
EP 101 - AROO!

Mikey and the Press Pass

Play Episode Listen Later Dec 8, 2021 127:15


This podcast is sponsored by @wherpigIntro theme - Cottonmouth Strut - The Whole OtherOutro theme - Show Me The Way by Vendredi https://soundcloud.com/vendrediduoCreative Commons — Attribution 3.0 Unported  — CC BY 3.0 Free Download / Stream: http://bit.ly/2CEYbCbMusic promoted by Audio Library https://youtu.be/ZcAiMZtYrv8Email us at Mikeyandthepresspass@gmail.comFollow Mike on instagram @mikeyburrPress pass on instagram @mikeyandthepresspass#Podcast #News #Movies #TV #Books #Cigars #Cigarreviews #PopCulture #Review

Nitty Gritty Training
Aroo Dhabi with Ryan and Lindsay

Nitty Gritty Training

Play Episode Listen Later Nov 29, 2021 46:19


OCR Champion Faye Stenning and Olympian Jess O'Connell, have brought their coaching platform to the Obstacle Racing Media family of podcasts. This week, Ryan, Lindsay, and Faye talk about the race in Abu Dhabi that takes place in 4 short days! Faye Jess Coaching Website

Wizard of Ads
Which Type of Generous are You?

Wizard of Ads

Play Episode Listen Later Oct 11, 2021 5:14


In America, “generosity” implies an openhanded sharing of material resources. A restaurant can serve generous portions. A donor can be generous with their money. A friend can be generous with their pickup truck, their lawnmower, or their cabin at the lake. While some people are generous with their money; others are generous with their time. They will drive you to the airport, feed your pet while you're away, and help you pack your stuff, load the truck, and move you to a better place. Are you more generous with your money or with your time?Those who are generous with their money are known as givers or donors or philanthropists. And those who are generous with their time are known as helpers or volunteers. But we have no special name for people who are generous with their encouragement, because those people are extremely rare. What is encouragement, exactly, and why is it so rare?The prefix en was extracted from Latin and came to us through the French. When it precedes a noun, en means to include, allow, or cause to happen. So when you encourage someone, you cause courage to happen within them. You give them a gift they can carry bravely into their future. You make them less afraid. Generic encouragement is as obvious and awkward as flattery. “You're a winner!” “You can do it!” “Whatever doesn't kill you makes you stronger!” To truly encourage a person, you must speak to an ability, a talent, or a special sensitivity they possess. When you privately tell a person about something special you see in them – something that they, too, know is there – you give them courage and confidence. “I've noticed that you see connections and relationships between things that most people never notice. I think this may be one of your superpowers.” “I've noticed that you can always tell when someone doesn't feel included, and then you make them feel like they are part of the group. I really admire this about you.” “I've noticed that when everyone else is making excuses, you are the one who steps up and does what needs to be done. The world needs more people like you.” To see the good things that hide within a person, you need only to pay attention.Attention is high-denomination currency in any transaction between two people. Attention is something you pay and insight is what you can buy with it. If you want to have insight into a person's hopes and dreams, you need only to pay attention. I know you. You want to empower people. You want to give them courage and confidence to face the future with a smile. You want to help them be stronger and happier. How do I know this about you?By choosing to read these memos I write, you are showing me a little of what is inside you. I tell you this so you will know I am not flattering you when I say that I know you want to give that little jolt-of-joy and spark-of-life to the people you care about. So the next time you're with someone that matters to you, talk less and listen more, pay attention to their actions, and when you notice something they are good at, tell them what you have noticed they are good at. Everyone else who knows them will forever be giving them advice. Be that rare and special person who gives them honest encouragement and loyal support. Aroo, Roy H. Williams

The Superhero Show Show
#385: Loki vs The Kang-aroo Court

The Superhero Show Show

Play Episode Listen Later Jul 19, 2021 87:30


The Superhero Show Show #385Loki vs The Kang-aroo CourtIt's the season one finale of Loki on an all-new The Superhero Show Show!On an all-new episode of The Superhero Show Show, Cassie and the Boyz, along with (barely) special guest Katelynn from the Unnatural 20's, discuss the final episode of Loki! We meet He Who Remained, which is also Jonathan Majors' debut in the MCU! What do the Taste Buds think of the introduction of the new villain? Does the episode make any sense? And where does this leave the Marvel Universe? Tune in to get all of your questions answered!But before that, the Taste Buds run down all of the Emmy nominations that their shows received, including WandaVision and The Boys! Then they use the 40 nominations for a draft, to see who can create the team with the most amount of Emmys won?After that, they go through the rest of the shows that came out this week, including Legends of Tomorrow, Superman and Lois, and the 150th episode of The Flash!!!As if that wasn't enough show, the gang also begins their celebration of the second season of X-Men: The Animated Series with some Villain Rankings! Where do the likes of Mister Sinister and the Nasty Boys fit in with the greatest X-Men villains of all time?Finally, on this week's edition of the Crossover, Mike talks with Kevin Berrey, creator, and host of the fiction podcast Hell Gate City Companion. Kevin shares his nerd origin story, how his cyberpunk apocalyptic radio show has roots in standup, and of course the speed round! If you'd like to hear the full 45-minute conversation, head on over to Patreon.com/yourpopfilter.Hell Gate City Companion is a podcast offered in the style of a community radio show for the fictional town of Neo Amsterdam, aka Hell Gate City, a seemingly dystopian cyberpunk NYC. New episodes drop on or around the 2nd and 16th of each month. Host Kirby Bevins keeps listeners abreast of normal and paranormal news, with audio drama interludes, an original score, and surprisingly scarce updates on the inter-dimensional portal atop Hell Gate Bridge. If you like the show and want us to keep making it, we welcome your support. Hop aboard our Patreon at http://patreon.com/hellgatecity Support this podcast: https://anchor.fm/berrey/supportAll of that, and so much more, on an all-new The Superhero Show Show!EPISODES DISCUSSED:THE FLASH #717Watch The Flash on The CWXS AND IMPULSE SURPRISE BARRY AND IRIS IN THE 150TH EPISODE OF "THE FLASH" - Barry (Grant Gustin) and Iris (Candice Patton) greet their future children, XS (guest star Jessica Parker Kennedy) and Bart (guest star Jordan Fisher), only for a shocking secret to threaten their new familial harmony. Meanwhile, the Godspeed war intensifies and threatens to destroy Central City. Eric Dean Seaton directed the episode written by Eric Wallace & Lauren Barnett (#717). Original airdate 7/13/2021LEGENDS OF TOMORROW #609Watch Legends of Tomorrow on The CWTAKING THINGS FOR GRANTED - Behrad (Shayan Sobhian) is disappointed because the Legends have forgotten his birthday, so when they track an alien pod to 2024 and wind up at his favorite television sitcom, he thinks it's really a surprise for him. Feeling guilty, Nate (Nick Zano) and Zari (Tala Ashe) occupy Behrad by keeping up the ruse by attenSupport the show (https://www.patreon.com/yourpopfilter)

Al-Muallim Wa Al-Murottil
Alfiyyah Ibn Malik Bab 16 ۞ A'lama dan Aroo ۞

Al-Muallim Wa Al-Murottil

Play Episode Listen Later Jul 18, 2021 0:33


۞ A'lama dan Aroo ۞ أَعْلَمَ وَأَرَى BAB A'LAMA DAN AROO إِلَى ثَلاَثَةٍ رَأَى وَعَلِمَا عَدَّوْا إذَا صَارَا أَرَى وَأَعْلَمَا Mereka (Ulama Nuhat) memuta'addikan lafazh ‘ALIMA dan RO-A kepada tiga Maf'ul bilamana kedua lafazh tsb menjadi A'LAMA dan AROO (dengan menambah Hamzah Ta'diyah di awal kalimah). وَمَا لِمَفْعُوْلَيْ عَلِمْتُ مُطْلَقَا لِلْثَّانِ وَالْثَالِثِ أَيْضَاً حُقِّقَا Hukum yg berlaku untuk kedua Maf'ul lafazh ‘ALIMTU secara mutlak (lihat pada bab Zhanna cs), juga diberlakukan untuk Maf'ul yg kedua dan Maf'ul yg ketiga (pada Bab A'lama dan Aroo ini) وَإِنْ تَعَدَّيَا لِوَاحِدٍ بِلاَ هَمْزٍ فَلِاثنَيْنِ بِهِ تَوَصَّلاَ Jika kedua lafazh tersebut muta'addi kepada satu maf'ul ketika tanpa hamzah (‘ALIMA/RO-A yg mempunyai arti AROFA/BASHARO “mengenal/melihat), maka menjadi muta'addi kepada dua Maf'ul ketika bersambung dengan hamzah (A'LAMA/AROO “memperkenalkan/memperlihatkan) وَالْثَانِ مِنْهُمَا كَثَانِي اثْنَيْ كَسَا فَهْوَ بِهِ فِي كُلِّ حُكْمٍ ذُو ائْتِسَا Maf'ul yg kedua dari kedua Maf'ul (A'LAMA/AROO yg muta'addi pada dua Maf'ul) seperti hukum Maf'ul yg kedua dari kedua Maf'ul lafazh KASAA, maka ia (Maf'ul kedua A'lama/Aroo) di dalam semua hukumnya sebagai pengikut jejaknya (Maf'ul kedua Kasaa). وَكَأَرَى الْسَّابِقِ نَبَّا أَخْبَرَا حَدَّثَ أَنْبأَ كَذَاكَ خبَّرَا Juga seperti hukum lafazh AROO yg lalu (maksudnya yg muta'addi pada tiga Maf'ul) yaitu lafazh NABBA-A (memberitakan), AKHBARO (mengabarkan), HADDATSA (menceritakan), ANBA-A (memberitakan) demikian juga lafazh KHOBBARO (memberitakan). --- Send in a voice message: https://anchor.fm/ilmu/message Support this podcast: https://anchor.fm/ilmu/support

Pretty Pixels Podcast
The ol‘ Switch(aroo)

Pretty Pixels Podcast

Play Episode Listen Later Jul 8, 2021 79:32


With the news of the Nintendo Switch OLED Model dropping, we decided to use the opportunity to talk all things Nintendo Switch. After discussing the future of the Assassin's Creed series and what we've been playing/watching, we talk about the new Switch model, our early Switch memories, fun times we've had with the system, favorite games, and more. Contact us: prettypixelspodcast@gmail.com We're on Twitter: @Losperman (Joey) and @RandomMox (Tab) 00:06:15: New RoboCop game announced for 2023 00:08:34: Ubisoft planning “live, online games service” for Assassin's Creed series (via Bloomberg) 00:14:00: Ghost of Tsushima is getting a director's cut this August 00:21:14: Tab's been scooping up roaches in House Flipper and fuckin' shit up in Farming Simulator 00:25:53: Joey wrapped up Final Fantasy VII Remake and is on to Intergrade, and is also watching the Persona 4 Golden anime 00:29:44: Nintendo announces a new OLED model of the Nintendo Switch 00:35:12: Switch madness! We talk about launch, some favorite memories, our favorite games, and more Theme song by lovers.tiff: loverstiff.bandcamp.com

Tales to Admonish
Episode 13 - Kang-aroo Court

Tales to Admonish

Play Episode Listen Later Jul 6, 2021 76:15


On this week's episode, we discuss the new Intellivision Amico video game console aimed at closing the skill gap and bringing families together using technology that was cutting edge 10 years ago. Lego renames an ancillary Star Wars vehicle, rarely depicted in the movies. due to a potentially offensive designation and childhoods everywhere were instantly shattered. Season 5 of Rick and Morty has kicked off and consider us skeptically encouraged.  Sweet Tooth sprinkles some much needed sugar on the less palatable animal kids from the comic.  Art finds the candy coating hard to swallow. Annnnnd... as always, we will finish with a rousing synopsis of this weeks episode of Marvel's Loki.  Be Warned! There be SPOILERS Ahead!!! 

Zdravie, energia, výkon
Čo jesť pred pretekom?

Zdravie, energia, výkon

Play Episode Listen Later Jun 16, 2021 8:23


Blíži sa Spartan Race vo Valčianskej doline a prišlo mi mnoho správ o tom, čo jesť dni pred pretekom a na raňajky. Preto som sa rozhodol zhrnúť pár slovami čo jesť, kedy jesť a prečo. Dúfam, že vám to pomôže. Aroo! Odporúčam pozrieť si aj epizódu s Dávidom Žigom. --- Strategická konzultácia: https://sk.danweiss.eu/strategicka-konzultacia/ Prihláška k online koučingu: https://sk.danweiss.eu/transformacia Facebook skupina: https://www.facebook.com/groups/803033073180211/ Otázky posielajte na otazky@danweiss.eu. Zbierka vegánskych receptov a ďalšie materiály na stiahnutie zdarma nájdete na https://www.danweiss.eu/links

Wizard of Ads
The Sneak Attack to Expect When Selling Your Company

Wizard of Ads

Play Episode Listen Later May 10, 2021 4:43


At the bottom of last week's Monday Morning Memo, I asked, “Does it surprise you that the multibillion-dollar investment funds that used to buy manufacturing companies and mortgages are now bidding to buy successful home service companies at record-setting prices?”Immediately following my publishing of that comment, a client of my partner Ryan Chute asked him for any insights he might be able to provide about the Private Equity firms that were trying to buy his business. Another Wizard of Ads partner, Stephen Semple, has worked with almost 100 business owners who sold their businesses. Here is what https://wizardofads.org/partner/stephen-semple/ (Steve) told https://wizardofads.org/partner/ryan-chute/ (Ryan): “There are three problems I've seen over and over. The first problem is that there is a due diligence clause in every sales contract that professional business buyers regularly use to lower the price. Here is how it works: the closing is scheduled for Friday afternoon (yes, almost always a Friday.) At noon on Friday the buyer drops the price. They tell you they have come across something that says the price is now 20-30% lower.” “These business buyers are banking on the owner having already sold the company in his heart. The champagne is on ice and the owner is not emotionally capable of walking away from the closing table. To fight this, the seller needs to remain ready to walk. Walking away is the only power the seller has.” “The second problem I have seen is this: selling a business is a slow process and the closer it gets to the closing of the sale, the more the business owner mentally and emotionally disconnects from the business. They stop investing in the business, stop growing it. This is a dangerous thing to do because if the sale falls through, they have to get the momentum going again.” “The third problem is that most business owners don't actually know what their business is worth. Knowledge is power, and you desperately need the power of knowledge when you are preparing to sell your business.” “Ryan, my best advice is that you tell your client to run their business like they are planning to own it for the next 20 years. Remind them that their business isn't actually sold until the check is cashed.” Ted Rogers owned a cable TV company. When a buyer came along, Ted negotiated the price to be based on the number of subscribers he transferred to the buyer on closing day. Ted was now prepared to spend more per subscriber to acquire new subscribers than he had ever spent before. He ran promotions and offered bonuses to drive up his subscriber count. The buyer was now motivated to close the sale quickly because the price was going up every hour. The technique that Ted Rogers employed can be used by any seller of any business. All you have to do is base the sales price on a metric that is within your control, not the buyer's control. It can be top line sales in a rolling 12-month window, or gross profits in a rolling 12-month window, or you can negotiate the closing price to be adjusted up-or-down by the same percentage the company has grown or declined during the due diligence window. Pick a metric that you control. And then start growing your business as you've never grown it before. By remaining fully engaged in your business, you have now stripped the buyer of his power to ambush you at the closing table. And then, when the deal is done, come to Wizard Academy and tell us your story and we'll help you celebrate. Aroo, Roy H. Williams

Wizard of Ads
Why You Should Reinvent the Wheel

Wizard of Ads

Play Episode Listen Later Apr 12, 2021 4:53


“Don't look where you don't want to go.”Every mountain climber knows this rule, and I want you to know it, too. Your mind has conscious and unconscious power over your actions. When you imagine something, you begin bringing it to pass. What is the mountain you're trying to climb? If you want a happy and joyful marriage, imagine what that would look like. Not just from your own perspective, but from your partner's perspective, too. Think about it often. If you want to build a successful business, imagine what that would look like. Not just from your own perspective, but from your customer's perspective, too. Think about it often. Think about how you can make the biggest difference in the shortest amount of time with the resources you have available. Don't wish for what you don't have. Do what you can, with what you have, where you are. If you do what I just told you, you will occasionally reinvent the wheel, but that's okay. That wheel will be your wheel, and you will understand that wheel in ways that no one else understands wheels. Business writers like to write about companies who disrupt their categories. Disruptors are people who reinvent the wheel.In 2004, Blockbuster Video had 9,094 locations, 84,300 employees, and nearly $6 Billion in revenues. Things were fine. Why reinvent the wheel? Netflix reinvented the video-rental wheel when they eliminated the car drive to the video rental store. And then they reinvented the wheel again – their own wheel this time – when they eliminated the mailing of DVDs. I was intrigued with Roving Reporter Rotbart's interview with Carl Schramm on MondayMorningRadio a couple of weeks ago. Schramm manages a $2 Billion foundation whose goal is to help entrepreneurs succeed. It's safe to say he knows a lot about entrepreneurship. According to Schramm, successful entrepreneurs are marked by 3 characteristics: Determination, Experimentation and Innovation. “Experimentation and Innovation” sound a lot like reinventing the wheel to me. https://www.oregonlive.com/travel/2020/08/sleep-over-inside-the-worlds-only-surviving-blockbuster-store-in-bend.html (Blockbuster still has one location open) in Bend, Oregon. Q: How did that Blockbuster store survive? A: Determination, experimentation, and innovation. They reinvented the wheel. Rachel Greenblatt of NBC reports the Covid lockdown had three big winners: The introverted, the productive, and Jeff Bezos.This makes sense to me because: 1. Introverts do their best work when they are not distracted by social interruptions. (I do my best work in the 6 hours following 2:30AM each day. I am usually asleep by 7PM.) 2. Highly productive people used the lockdown as an opportunity to reinvent the wheel. 3. Jeff Bezos believes every wheel needs reinvention. Except the flywheel, of course. (Jeff Bezos fans will laugh at that line. The rest of you just need to Google, “Jeff Bezos flywheel.”) Indy Beagle says Aroo. I'll tell him you said Aroo back. Or you can just https://www.mondaymorningmemo.com/rabbithole/ (meet Indy in the rabbit hole) and Aroo him yourself. Roy H. Williams

Wizard of Ads
Methods of an Ad Writer

Wizard of Ads

Play Episode Listen Later Mar 15, 2021 5:22


Brian, good thoughts!The https://healthtransformer.co/the-neuroscience-of-behavior-change-bcb567fa83c1 (Neuroscience of Behavior Change) link you sent was a great explanation of what Dr. Alan Baddeley calls “Procedural Memory.” You will recall this from The Magical Worlds Communications Workshop at Wizard Academy. Working Memory is consciousness, imagination, the thought you are thinking NOW. Semantic Declarative Memory contains things you can remember, but you cannot remember how or when you learned them. Episodic Declarative Memory is like Semantic Declarative Memory, except that you can remember the episode; the how and when of the learning. Procedural Memory is long-term, involuntary, automatic recall. It is electrical memory aided by chemical traces along the neural pathway. A perfect golf swing, the movement of fingers by a typist or a concert pianist, or the automatic recall of an advertiser's name; all these are positive expressions of Procedural Memory. Procedural Memory = Salience (impact or relevance) x Repetition. The greater the impact of the message, the less repetition is required. And keep in mind, repetition costs money.The Short-Term Goal of the Direct Response Ad Writer is to speak to an immediately-felt need of the customer who is currently, actively in need of the product or service in question. The Short-Term Goal of the Future Needs Ad Writer is to create Episodic declarative memory by saying or doing something new, surprising, or different, so that future recall of the episode might be established. To do this, the ad writer must make the reader/listener/viewer smile, laugh, cry, become nostalgic, become fearful, or get angry. This is because emotion triggers adrenaline and adrenaline is the biochemical adhesive that creates those chemical traces along the neural pathway. Information without emotion is of limited value. The Long-Term Goal of the Future Needs Ad Writer is to deliver a series of salient messages with enough repetition-over-time to create Procedural Memory, but without any of the negative associations that come with anger, sorrow and fear. So now you understand PTSD. It is simply is a negative expression of the long-term, involuntary, automatic recall known by neuroscientists as Procedural Memory, a product of Salience (importance, relevance, or surprise) times Repetition. With enough salience, a repetition of only one is sufficient to create Procedural Memory. Always good to hear from you Brian! Oh. One last thing: Those of you who didn't see https://www.mondaymorningmemo.com/reentry-2021/ (Brian's email to Indy Beagle) in last week's rabbit hole were likely intrigued by the new, surprising, and different opening of today's Monday Morning Memo: “Brian, good thoughts!” “Am I reading a private email to someone named Brian?” Or you may have wondered, “Brian who?” or if your own name is Brian, you may have asked, “How is the wizard personalizing the main body of the Monday Morning Memo to each individual reader?” In any case, those opening 3 words achieved reader/listener/viewer engagement, the first step in The Short-Term Goal of the Ad Writer. Aroo, Roy H. Williams

KPBCast
KPBCast Episode 17 - Andrew "Aroo" Lee

KPBCast

Play Episode Listen Later Dec 1, 2020 78:24


Andrew Lee, gamertag Aroo, is a competitive fighting game player, tournament director, promoter and organizer. KPBCast is a podcast dedicated to bringing you into the culture and community that is known as The Fighting Game Community. Join your hosts KPB Rodimus Prime and KPB Rafael as they sit down with the many players, promoters and personalities that make up the scene.Kick-Punch-Block! is an e-sports team from the New York City area that is dedicated to bringing you content from all aspects of the e-sports world. Follow us on our social media outlets to get all updates on upcoming events that we will be involved with.Follow us on:Twitter: @KickPunchBlockTwitter: @KPBCastTwitch: twitch.tv/KPBLiveFacebook: Kick-Punch-Block!Podcast Theme: ArcadeArtist: Lakey Inspired» Spotify: https://goo.gl/aLkwM5» SoundCloud: https://soundcloud.com/lakeyinspired» Instagram: https://www.instagram.com/lakeyinspired/» Patreon: https://www.patreon.com/lakeyinspired

Wizard of Ads
Online Marketing 101

Wizard of Ads

Play Episode Listen Later Sep 7, 2020 6:15


Above ground, in the sunlight, grain silos provide much of our daily sustenance.Below ground, in the darkness, hides another kind of silo.But it is not the missile silo that is killing us. People are disappearing into the bone-dry quicksand of grain silos in less than 5 seconds. “Once entrapment begins, it happens very quickly due to the suction-like action of the grain; Researchers in Germany found that an average person who has sunk into grain once it has stopped flowing can get out only as long as it has not reached knee level; at waist level assistance is required. Once the grain has reached the chest a formal rescue effort must be undertaken.” – WIKIPEDIA I have my beliefs and you have your beliefs. Belief is not a group project. But a sense of belonging, the creation of a community, and the establishment of a society have always been group projects. Covid-19 took the face-to-faceness of community and society away from us, leaving us no alternative but to gather online in echo-chamber silos where we can hear our own opinions voiced oh-so-eloquently by others. If we sink into the life-giving grain of these online silos, we will suffocate. When you know a person's silos, you know everything about them that matters.Cambridge Analytica gained access to information on 50 million Facebook users as a way to identify the personalities of American voters and influence their behavior. Cambridge Analytica was merely an expression of Online Marketing 101. I'm not saying it was right. What I'm saying is that when you are in a silo, you are easy to manipulate. We segregate ourselves into silos based on (1.) our beliefs, and (2.) our activities. The most successful online marketers are those who know their ABC's.*A: Identify a tribe. B: Develop the tribe. C: Market to the tribe. Each of us participates in a handful of tribes. It is impossible to avoid. Just try to remember that each of your tribes exists in a silo – an echo chamber – where it is easy to become convinced that “everyone” thinks and feels like you do. But your silos aren't the world. And my silos aren't, either. This is why I've been reaching out to well-spoken friends and acquaintances who spend time in other silos and have different beliefs. I asked these people – one by one – to share their thoughts on subjects I knew they saw differently than me. I've enjoyed it immensely, and I suggest you do it, too. But this is the important part: Ask and listen only. Do not – under any circumstances – offer your perspective. If you do, the whole conversation will feel to your friend like an ambush. Just ask questions and keep your mouth shut. Focus your mind on trying to see what your friend sees. And do it by Zoom or telephone. It is much easier to focus a call – and end it – than a face-to-face meeting. Do you have the courage to do this? Are you willing to look at the future – if only for a few minutes – through the eyes of someone who believes differently than you?If you answer yes, you have the mind of a mass marketer with arms long enough to embrace the world. If you answer no, my suggestion is that you focus your marketing firepower on the silos you know best. This will allow you to talk to your tribe, in the language of that tribe, according to the values and beliefs they hold dear. Indy says to tell you “Aroo,” and that he'll see you in https://www.mondaymorningmemo.com/rabbithole/ (the rabbit hole.) Roy H. Williams * as taught by chairman Ryan Deiss in his class at Wizard Academy. “A relationship seldom achieves its full potential without confrontation; but confrontation is almost always doomed to failure unless it grows out of a deep trust built on honest communication. Even then, it must be handled with sensitivity. If your friend is not convinced of your genuine concern, if he is not certain that you have his best interests at heart, he will likely become defensive, rejecting your correction.” – Richard Exley “Life...

Wizard of Ads
Everyone Has a Plan Until They Get Punched in the Mouth

Wizard of Ads

Play Episode Listen Later Aug 24, 2020 5:19


Few things are as annoying as unsolicited advice,for within it lies the assumption of superior wisdom.(So when you tell a person your PLAN for what THEY should do, always be aware that they secretly want to punch you in the mouth.) Uh-oh. Did I just give you some unsolicited advice? Heavyweight Champion Mike Tyson was listening to a reporter tell him how his opponent planned to beat him in their upcoming boxing match. Mike famously replied, “Everyone has a plan until they get punched in the mouth.” There are other interpretations of Mike's famous saying, too. Like how “Plan B” is for when a business person gets punched in the mouth by unforeseen circumstances, and how “Plan C” is for when they get punched in the mouth a second time. When my boss, the wizard, was chancellor of Wizard Academy, he got all the way down to “Plan D,” and now Daniel Whittington is putting together “Plan E” because, you know, Covid. Hey! You want a PDF download of the 1998 Business Book of the Year, The Wizard of Ads?  http://rhw.com/wp-content/uploads/2011/02/TheWizardofAds.pdf (Here you go!) (I don't know how it works in other browsers, but in Safari you'll find “Export as PDF” under your FILE pulldown.) If it seems like my paragraphs aren't connected to each other, it's probably because all my experience is in the rabbit hole and beagles are easily distracted. Speaking of “distracted,” Gabrielle Roth writes, “If you came to a shaman or medicine person complaining of being disheartened, dispirited, or depressed, they would ask one of four questions. When did you stop dancing? When did you stop singing? When did you stop being enchanted by stories? When did you stop finding comfort in the sweet territory of silence? Where we have stopped dancing, singing, being enchanted by stories, or finding comfort in silence is where we have experienced the loss of soul. Dancing, singing, storytelling, and silence are the four universal healing salves.” I don't know how it is with people, but dogs are born knowing this! Dance! Sing! Be Enchanted by Stories! Celebrate Silence! It's really not that hard. Just imitate a happy dog. Samuel Butler was born in 1835 and even though that was a long time ago, Samuel understood the happiness of dogs: “The great pleasure of a dog is that you may make a fool of yourself with him and not only will he not scold you, but he will make a fool of himself too.” Dale Carnegie said, “Did you ever see an unhappy horse? Did you ever see a bird that had the blues? One reason why birds and horses are not unhappy is because they are not trying to impress other birds and horses.” I guess it's time to take this plane in for a landing now because the wizard gave me a target word-count and we're getting pretty close to it. Keep in mind that I'm flying solo for the first time, okay? Here's my summary, from a beagle's point-of-view:The events of 2020 will leave their marks on us for the rest of our lives. Having been forced into a more introspective existence by the Covid, many people learned things about themselves that had previously been suppressed. Self-aware people experienced solitude and emerged from it less fixated on the outward trappings of success, and more concerned about the quality of their relationships and their inner lives. Persons unwilling to examine themselves experienced isolation and are filled with anxiousness about things returning to “how they used to be.” There. That's it. Our wheels have touched the ground. “This is your captain speaking. Ladies and gentlemen, we have arrived at our destination. We know you have a choice in air travel, and we want to thank you for choosing to fly Beagle Airlines.” Aroo, Indy Beagle

Thesis: Everything Is Everything
Episode 27: challenge yourself

Thesis: Everything Is Everything

Play Episode Listen Later May 19, 2020 58:27


Today we talked about different ways to challenge ourselves. I discussed the ways I'm doing it and also share a little background into my participation in the Spartan race. Aroo

Titan Up The Defense
Titan Up the Defense 176- Defenders #73

Titan Up The Defense

Play Episode Listen Later Apr 22, 2020 86:26


Aroo! Aroo! We read Defenders #73, and try to answer the difficult questions raised therein. Questions like: How many eyeballs is too many eyeballs? When is a script for a comic book like a bowl of French onion soup? How do you pronounce Xhoohx? And most importantly, who wears short jorts? If you enjoy the show and would like access to bonus materials, please consider donating at patreon.com/ttwasteland You can get into touch with us at ttwasteland@gmail.com or Titan Up the Defense PO Box 20311 Portland, OR 97294

The Hard Way w/ Joe De Sena
How Spartan is Facing Challenge: Joe De sena, Carola Jain & Mike Lunardeli

The Hard Way w/ Joe De Sena

Play Episode Listen Later Apr 21, 2020 44:55


The world is facing a new paradigm and as a global events / racing company we at Spartan have had to pivot and pivot quickly to adapt. Today Joe De Sena, our host & the CEO of Spartan, speaks with Spartan’s Chief Marketing Officer Carola Jain and our host Col. Tim Nye speaks with Spartan’s VP of Merchandise Mike Lunardeli. We ask how Spartan as a company and a culture is stepping up to face its current business challenges.  We have been learning & talking about resilience, performance under pressure, and facing up to difficult challenges for years on this podcast - now we get to see Spartan put these lessons into action. What has been going on from the inside and how as a company and global community we are forging forward and taking on obstacles as they arise. Until we can race again, the trends have shifted to online content, home gyms and a massive surge in the desire to own your own equipment. Spartans will come back from this, a stronger community than ever. Take care of eachother, take care of yourself and keep moving! Aroo.    LESSONS Pivot quickly  Take care of your community  Be creative with content  Try new things  Build a good team  Train where you are  Find the best version of yourself Keep moving!  Give it your all    LINKS https://shop.spartan.com/ This episode is brought to you by WINE4RUNNERS.COM/SPARTAN   TIME STAMPS 0:00 The pod team introduces this special episode via zoom  2:35 WINE4RUNNERS.COM/SPARTAN intro  3:05 Interview begins with Spartan CMO Carola Jain  3:55 the reality for Spartan  5:05How to keep a largely furloughed staff motivated  6:40 How kids are understanding this situation  7:40 How do we take care of our community  8:55 A 50,000 ft view of what’s going on at Spartan 9:05 Shifting to online content & demand for equipment  13.55 Spartan at the forefront of social media reframing  15:40 Assessing the “new normal” 17:25 Two areas Joe feels like he “failed” 19.25 WINE4RUNNERS.COM/SPARTAN break 20:25 Part 2 begins with Colonel Nye & VP of Merchandise Mike Lunardeli 19:25 Getting people to find a better version of themselves  21:55 How Spartan Merch began & developed 23:55 Positioning Spartan as a global fitness brand  25:55 Best sellers - and providing global access  27:25 Shifting landscape with the shutdown 28:55 New trend of creating home gyms   33:55 working overtime and giving it our all  35:55 discounts & race deals- optimism & hope  38:05 The Colonel, Johnny, Marion & Sefra discuss the interview  42:35 Spartan Up community leaning in everyday at 2pm EST on zoom : 510-734-9695 44:25 WINE4RUNNERS.COM/SPARTAN Close   SUBSCRIBE: Apple Podcasts: http://bit.ly/SpartanUpShow YouTube: http://bit.ly/SpartanUpYT Google Play: http://bit.ly/SpartanUpPlay   FOLLOW SPARTAN UP: Spartan Up on Instagram https://www.instagram.com/spartanuppodcast/ Spartan Up on Twitter https://twitter.com/SpartanUpPod   CREDITS: Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena & Sefra Alexandra, Johnny Waite & Colonel Nye  Synopsis – Sefra Alexandra Production Assistant - Andrea Hagarty   © 2020 Spartan

OCR CrossCast
AROO! Interview mit Spartan Race + GEWINNSPIEL

OCR CrossCast

Play Episode Listen Later Nov 9, 2019 57:34


AROO! Interview mit Spartan Race So erreichst du uns: Instagram: @teamchriscross ( https://www.instagram.com/teamchriscross/ ) Facebook: @OCRCrosscast ( https://www.facebook.com/OCRCrossCast/ ) Website: https://teamchriscross.de/ Kennst du schon unseren großartigen OCR Wandkalender: https://myocyear.de/ Großes Gewinnspiel: Denny stellt uns ein original signiertes Exemplar von Joe De Sena's "Spartan Fit!" zur Verfügung. Nutze diese einmalige Chance, ein Stück Joe De Sena in dein Zuhause zu holen! So nimmst du teil: Instagram: * Teile diese CrossCast Episode in deiner Instagramstory! * Markiere uns @teamchriscross, Denny @lzy_rbt und Spartan Race DACH @spartangermanyaustria ! Facebook: * Teile diese CrossCast Episode in deinem Feed und *markiere uns @ocrcrosscast und Spartan DACH @Spartangermanyaustria Viel Glück! Unter allen Teilnehmern verlosen wir bis zum 12.11.19, 18Uhr ein signiertes Exemplar. Inhalte der Episode: Vorstellung Event: Strecken, Hindernisse, Längen, Gelände: was erwartet die Läufer? Wie bist du zu Spartan gekommen ? Was ist das besondere an den läufen? Was ist der Spirit? Was unterscheidet euch von anderen Anbietern? Gibt es Preisgelder? Bzw. ELITE? Wie kommt ihr an die einzigartigen Locations? Wie sind die Hindernisse Gestaltet? Worauf muss man beim Bau der Hindernisse achten?' Wie lange plant und baut ihr die Läufe? Wie lange dauert der Abbau? Wie viele Personen arbeiten dabei mit? Gibt es die Möglichkeit zu helfen ? Welches Hindernis findet ihr am besten? Welches kommt am besten an? Habt ihr Wartezeiten? Wie versucht ihr die Wartezeiten zu vermieden? Wie sieht die Verpflegung aus? Muss ich laufen oder kann ich auch gehen? Was ist, wenn ich Hindernisse nicht schaffe? Gibt es strafen?/Penaltys? Muss ich die Hindernisse alleine schaffen? Was rätst du jemanden der mit dem OCR anfangen möchte?

FitTalk With Coach Luis
Erika Bogan - It's not what happens in life, but how we respond to it.

FitTalk With Coach Luis

Play Episode Listen Later Oct 10, 2019 48:51


Today we talk with another local beast Erika Bogan! This amazing woman has done it all from battling with complex PTSD to competing and becoming MS. Wheelchair America 2010, to being a motivational speaker now. Also, she is preparing for another huge feat that you’ll have to tune in to find out what it is! We talk about what got her into CrossFit and how that and Spartan literally saved her life #AROO! I hope you enjoy listening to her amazing story as much as I did! You can follow her journey on IG: @erikaboganwww.Erikabogan.com Voice-over credits: @joncartervoice

Wizard of Ads
Beware the Invisible Mistakes

Wizard of Ads

Play Episode Listen Later Sep 2, 2019 4:50


For more insightful comics visit xkcd.com My strange education was purchased with tens of millions of dollars of other people's money.This is how it happened. When I turned 20, I spent the next 2 years asking business owners 3 questions: “Have you ever done any advertising that you felt really worked? Tell me about it.” “Have you ever been excited about an advertising plan that you later felt was a waste of money? Tell me about it.” “Are you still doing the thing that you felt really worked? Why not?” I crafted those questions because the things I was being taught about advertising made no sense to me.When a 20-year-old says he is “studying advertising” and asks if you will share your observations and experiences with him, most people are happy to do it. Within two years, the advertising mistakes everyone was making became blazingly obvious. Most people had followed the same logical path to arrive at the same wrong answer. We study successful businesses because we believe we can become successful by doing what they did. We ignore failures in the foolish belief that they have nothing to teach us.When failures become invisible, the seductive mistakes that caused those failures become invisible, too. This is why everyone tends to make the same mistakes in advertising. Important lessons are learned from failure, not from success. As a young man, I harvested the lessons of hundreds of business owners whose collective experience totaled dozens of centuries and tens of millions of dollars. Does it surprise you that the mistakes made by those business owners are just as common today? When we focus our attention on those who succeed – and ignore the lessons of those who failed – we tumble headlong into “survivorship bias,” a dangerous but invisible fallacy of logic.Study only those who survive the selection process. Ignore those who did not survive. Congratulations. You just tumbled into survivorship bias. When the Center for Naval Analyses evaluated the bullet holes in aircraft returning from missions during WWII, armor was recommended for the areas that showed the most damage. An engineer, Abraham Wald, popularized the term “survivorship bias” when he pointed out, “These are the planes that were able to return to base. The areas we need to reinforce are the areas that are undamaged on these planes, because those are the areas where damage makes it impossible to return.” Most of us unconsciously do what everyone else is doing. But what if everyone else is wrong?The reason history repeats itself is because we paid no attention the first time. Traditional wisdom is usually more tradition than wisdom. When you insist on being normal, you condemn yourself to being average. Break away from the pack. Conduct an experiment. No matter how it turns out, you will have learned something you didn't know before. Or you could save yourself all that and just come to https://www.wizardacademy.org/classes/on-site-classes/ (Wizard Academy.) We'll work hard all day and then sit together 900 feet above the city on the David McInnis Stardeck and howl at the moon. If that last sentence frightened you, you probably wouldn't like it here. But if you instinctively knew I was kidding and it made you laugh a little, what are you waiting for? Aroo, Roy H. Williams

I AM A SPARTAN! OCR PODCAST
EPISODE 71 SPARTAN RULES AND RULE CHANGES WITH JACOB BOSECKER!

I AM A SPARTAN! OCR PODCAST

Play Episode Listen Later Aug 15, 2019 67:28


On this episode Jacob Bosecker from the BROCR Supercast and I take a deep dive into the Spartan Race rule book! We go over the recent changes and find some other interesting issues that you wouldn't know unless you read the book. You think you know all the rules? Listen and see we may surprise you! AROO!

Like attracts Like podcast
Like attracts Like EP41 SPARTAN RACING Running with SOUL

Like attracts Like podcast

Play Episode Listen Later Aug 7, 2019 22:18


Sometimes in life we find ourselves running from the void or lack we have attached to our identity. Through some limiting beliefs or examples we have.. we find ways to justify not doing something ..  Or we overachieve our way into feeling like we are worthy..  Here is the story of how I went from competing from lack.. to finding Spartan OCR Racing... and proving that moving from the soul.. is more rewarding than you might think..  Likeattractslike11.com

Wizard of Ads
How to Become a Black Belt Ad Writer

Wizard of Ads

Play Episode Listen Later Jul 22, 2019 5:12


Have you ever casually started down a path and then the journey got a life of its own? The White Rabbit appears in chapter one, inexplicably wearing a waistcoat. So what does Alice do? She follows him down the rabbit hole. There's just no turning back after a decision like that. The journey is alive and it's bigger than you. At twenty, I followed a White Rabbit and became an ad writer. At forty, I wrote The Wizard of Ads and it became Business Book of the Year. At sixty, I announced I was going to create The Ad Writers Masters Class for The American Small Business Institute and that its graduates would be qualified for admission into The Ad Writer's Guild. The journey got a life of its own. Becoming an AdMaster will be like becoming a Black Belt in the art of ad writing. I expressed my biggest fear about that 52-week online class in last week's Monday Morning Memo. Did you read it?“I sometimes worry that we have an instant-gratification attitude regarding education. We believe that when we have learned from an expert how a thing is done, we now have the ability to do that thing expertly. But there is a long and winding road to be traveled from Information to Proficiency. And then there is a second long and winding road from Proficiency to Authority.” My partner Jeff Sexton read that and immediately sent me a video featuring Ira Glass, the producer and host of the award-winning public radio program This American Life.“Nobody tells people who are beginners – I really wish somebody had told this to me – is that all of us who do creative work, we get into it because we have good taste. But for the first couple of years that you're making stuff, what you're making isn't so good. Okay? It's not that great. It's trying to be good, it has ambition to be good, but it's not quite good. But, your taste – the thing that got you into the game – your taste is still killer. And your taste is good enough that you can tell what you're making is a disappointment to you.” “A lot of people never get past that phase. They quit. The thing that I would say to you with all my heart is that most everybody I know who does interesting, creative work, went through a phase of years where they could tell that what they were making wasn't as good as they wanted it to be. They knew it fell short.” “Everyone goes through that, and if you're going through it right now, you've got to know it's totally normal, and the most important possible thing you could do is do a lot of work. Do a huge volume of work. Put yourself on a deadline so that every week, or every month, you know you're going to finish one story. Because it's only by actually going through a volume of work that you're actually going to catch up and close that gap. The work you're making will be as good as your ambitions.” “It's going to take you a while. It's normal to take a while, and you just have to fight your way through that. Okay?” When I followed up on that idea of becoming a black belt, I learned that it was a far more accurate comparison than I had realized. WIKIPEDIA says,“In Japanese martial arts; the shodan black belt is not the end of training, but rather a beginning to advanced learning: the individual now ‘knows how to walk' and may thus begin the ‘journey.'” When The Ad Writers Masters Class is finally announced, I hope you'll consider it. And if you decide to pursue your black belt in ad writing, I hope you'll remember that there's a long and winding road from Information to Proficiency. In the meantime, you can learn How to Become a YouTube Influencer. Not that it's any easier. But that class is fully polished and https://www.wizardacademy.org/product/how-to-build-an-audience-with-video-september-3-4/ (coming up in September.) Indy said to tell you “Aroo,” and that he'll see you in https://www.mondaymorningmemo.com/rabbithole/ (the rabbit hole.) You know the way. Roy H....

Simply Not Easy
SNE - 164 - Workout Wednesday: Spartan Race Prep

Simply Not Easy

Play Episode Listen Later Jul 17, 2019 9:44


On today's Workout Wednesday we talk about the Spartan obstacle course race. This can be applied to other obstacle course races as well. I stay with spartan only because I have more experience in their races than through other big events. It's a complete blast out there. Tune in as we delve into some training strategies to effectively prepare for these races, and common places people don't focus on enough. Get tough, get off the couch, and Spartan up! Aroo! Aroo! Aroo!

Wizard of Ads
Things I've Learned From 38-Year-Olds

Wizard of Ads

Play Episode Listen Later Jul 15, 2019 5:20


Pennie and I have criteria we use to judge the success of Wizard Academy. In a recent meeting of the board of directors, they asked us to share those criteria with them.I began by saying, “A non-profit educational organization would be foolish to judge its success by its revenues. And we would be equally foolish to judge our success by the number of people who attend classes. When we complete The House of the Lost Boys, we'll be able to accommodate 24 students per class. But we have just 40 classes per year. Nine hundred and sixty students per year is our self-imposed maximum and we've been hovering at that number for a long time. The goal is the high-touch sharing of valuable insights, processes, formulas, tips and lessons with self-selected insiders who had to pass through a lot of filters to even hear about this place and then cross a lot of barriers to get here.” “So how, exactly, do you measure success?” asked one of the board members. “Three things, ” I answered. “Number one is how often we hear reports from students saying they went home and implemented the things they learned and it made a gigantic difference.” “Number two is how often they return for additional classes. Because this tells us they had a great experience the first time.” “Number three is the number of newcomers who were told to come by someone who had already been here.” “Results, Returns, and Referrals,” echoed 38-year-old Ryan Deiss as he nodded his head in affirmation.“I thought I made those criteria up!” I said. “Are you telling me they're a known thing?” “They're not widely known, but all the better schools use those criteria,” he said. Manley Miller is another 38-year-old that the board has asked to fill the position of a member who has been serving for 20 years and has announced he will be retiring next year.In Manley's not-yet-published book, he writes, “When you have a talent for something, you have an aptitude.  But when you become a master of it, you have proficiency.” “When you have something to say that is worth hearing, you have wisdom.  But when people are willing to listen to you, you have authority.” Manley says he learned that from reading the Bible. “Jesus spoke with wisdom in the Temple when he was 12 years old, but when he was 30, he spoke with authority. You've got to add a lot of experience to your wisdom before you can speak with authority.” A few days later, Rex Williams, another 38-year-old board member said,“We judge ourselves by our intentions, but we judge others by their actions. Likewise, we judge the value of our thoughts and opinions by the depth of our feelings, but others judge the value of our thoughts and opinions by our words.” Rex went on to say, “Millions of people are involved in social media, podcasting, video blogging, ad writing, book writing, speech writing. Everyone wants to be heard, but few learn how to be heard.” Listening to these 38-year-olds, I had a revelation.Let's say you have an aptitude for communication, (because you probably do.)You're still going to need: Information, which becomes Knowledge, which leads to Experience, which leads to Proficiency, which gives you Wisdom, which gives you Deeper Experience, which gives you Authority I sometimes worry that we have an instant-gratification attitude regarding education. We believe that when we have learned from an expert how a thing is done, we now have the ability to do that thing expertly. But there is a long and winding road to be traveled from Information to Proficiency. And then there is a second long and winding road from Proficiency to Authority. I believe this is a message every high school and college graduate needs to hear. Because when we fail to tell them, we condemn them to learn these things the hard way. Indy says Aroo. Roy H. Williams

I Hardly Know Her!
013: Life is a Spartan Race

I Hardly Know Her!

Play Episode Listen Later Jun 30, 2019 26:54


If we aren’t pushing ourselves to try new things and expand our comfort zones and capacities then what the heck are we living for? This ep is a recap of some personal insight as I experienced my first Spartan Race. AROO! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/meetmeganbryant/message

Wizard of Ads
How We Decide to Purchase

Wizard of Ads

Play Episode Listen Later Jun 10, 2019 5:18


Amateur ad writers assume everyone makes decisions based upon the same criteria they use. This causes them to unconsciously frame their messages to reach people exactly like themselves. Professional ad writers frame their messages to speak to the felt needs of a specific consumer. People are multi-dimensional. We make decisions to purchase based on a variety of criteria, but two of the big ones are Time and Money.“Time and Money are interchangeable. You can always save one by spending more of the other.” – Pennie Williams A person who feels they have no money and no time is buried in financial and relational obligations. A person who believes they have more time than money is a bargain hunter. A person who has more money than time is overworked and highly paid. A person with lots of money and time is looking for something to do. Consciously or unconsciously, every ad is framed to speak to one of those four perspectives. It isn't really about whether we can afford to spend the money. It's about whether we FEEL we can afford to spend it. A person may feel they have the time, but not the money, to purchase a product in one category, but later that day feel they have the money, but not the time, to purchase a different product in a different category. We evaluate messages – news, information, and advertising – based on Relevance and Credibility:Relevance: “Does it matter to me? Do I care about this?” Credibility: “Do I believe it?” A message high in relevance but low in credibility is hype. “I would be interested if I believed you.” A message low in relevance but high in credibility is a tedious waste of time. “I believe you, I'm just not interested.” Are you speaking to the felt needs of your customer, or are you speaking only to yourself? Are the things you're saying believable, or do they sound like unsubstantiated hype? Identity Reinforcement and Self-Expression:We buy much of what we buy to remind ourselves – and tell the world around us – who we are. A surprisingly high percentage of purchases are about self-expression. We bond with organizations that show us a reflection of our best self-image. When we perceive that an organization shares our outlook and our beliefs, we prefer them and their products. Win the heart and the mind will follow. The mind will always create logic to justify what the heart has already decided. Indy said to tell you “Aroo,” and that he's waiting for you in https://www.mondaymorningmemo.com/rabbithole/ (the rabbit hole.) Roy H. Williams

Redstone Diaries's Podcast
WoD: Or a Beav-aroo

Redstone Diaries's Podcast

Play Episode Listen Later May 10, 2019 72:32


Things are getting intense.  Maybe one of us dies.  I don’t remember now.  It’s been awhile.  I can't wait to see what happens...when we did that thing a month ago.  It's gonna be sweeeeet!   Justin: Game Operational Director   Tim Flood: James Morningstar, Host   Kaleb Beech: Chad Thaddeus   Loren Green: Noa   Dustin Hagen: Larry   Ben Johnson: Guest   You can contact us at Comedyshedradio.com, on Facebook and Twitter @RedstoneDiaries. Or you can leave a text message or voicemail at the Shed hotline 801-900-3154.   I’m a friend referring you to these: https://www.iographer.com/?ref=timflood http://tapme.ca/3L19uG https://m.twitch.tv/comedyshedradio   When you’re visiting our friends head over Patreon.com/comedyshedradio and help us out directly.   Theme music provided by Remedial M-Theory.   Remedial M-Theory is the work of J Sargent operating out of Richfield Utah.   And can be found at jsargemusic.blogspot.com or remedialm-theory.bandcamp.com and @theJsarge on twitter     ©️2004 White Wolf Publishing, Inc.  All rights reserved.  Reproduction without the written permission of the publisher is expressly forbidden, except for the purposes of reviews, and for blank character sheets, which may be reproduced for personal use only.  White Wolf, Vampire, Vampire the Masquerade, Mage the Ascension, and World of Darkness are registered trademarks of White Wolf Publishing, Inc.  All rights reserved.  Storyteller System, Storytelling System, Vampire the Requiem, Werewolf the Forsaken, and Mage the Awakening are all trademarks of White Wolf Publishing, Inc.  All characters, names, places, and text herein are copyrighted by White Wolf Publishing, Inc.

Obstacle Running Adventures
116. San Antonio Spartan Super and Sprint!

Obstacle Running Adventures

Play Episode Listen Later Mar 24, 2019 34:26


Jason from OCR Talk calls in to talk about his race weekend at the San Antonio Spartan Super and Sprint! 0-2:28 - Intro 2:28 - 9:58 - News 9:58 - 29:25 - Jason on San Antonio Super and Sprint 29:25 - end - Outro Run with Danish Royalty  Blind Half Marathoner led by Dogs  Exonerated Man's Half Marathon  Down to One FIT OCR Per Year  Most Burpees in 12 hours World Record  OCR Discord (where Josh lost a bet)  Next weekend we will covering the BoldrDash WinterDash in Exeter, RI! The OCR Report Support us on Patreon for exclusive content and to join our Facebook group Use coupon code "adventure" for 10% off MudGear products  Like us on Facebook: Obstacle Running Adventures Follow our podcast Instagram: @ObstacleRunningAdventures Write us an email: obstaclerunningadventures@gmail.com Leave a voicemail: 617-807-0542 Check out our team's website: www.mstefanorunning.com Like our team on Facebook: MStefano Running Follow our team on Twitter and Instagram: @MStefanoRunning Subscribe on Youtube: MStefano Running Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest

Obstacle Running Adventures
114. Spartan Greek Peak Winter Sprint with Elites!

Obstacle Running Adventures

Play Episode Listen Later Mar 10, 2019 58:13


After missing it the first few times Katelyn and Mike were finally able to make the long drive to check out the Greek Peak Winter Sprint! We were able to see a bunch of familiar faces like Joshua Reid, Meg Julian, and Logan Nagle. Also we met even more of the elite field like Josh Fiore, Tiffany Palmer, and Heather Gollnick. Hear from all of them and plenty more who were at this weekend's race! 0-15:55 - Intro 15:55 - 30:00 - Elites 30:00 - 43:25 - Newbsanity 43:25 - 48:55 - Recap 48:55 - end - Outro Million Dollar Mile  Bre Manziel Half Marathon Cheater  Medals for Guide Runners  Dog Bite  Viking Obstacle Race Newbsanity  Next weekend Katelyn will be back in Illinois hopefully running a St. Patrick's Day race! The OCR Report Support us on Patreon for exclusive content and to join our Facebook group Use coupon code "adventure" for 10% off MudGear products  Like us on Facebook: Obstacle Running Adventures Follow our podcast Instagram: @ObstacleRunningAdventures Write us an email: obstaclerunningadventures@gmail.com Leave a voicemail: 617-807-0542 Check out our team's website: www.mstefanorunning.com Like our team on Facebook: MStefano Running Follow our team on Twitter and Instagram: @MStefanoRunning Subscribe on Youtube: MStefano Running Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest

I’m Wrong, You’re Right
Episode 6: Aroo!

I’m Wrong, You’re Right

Play Episode Listen Later Aug 13, 2018 32:30


The guys talk about Tony’s participation in the Spartan Race, as well as the equipment and training you need to get started on your own!

Mixología Alterna con Sergio Rojas
Hoy hablaré con Germán Radillo de AsDeporte a las 5pm

Mixología Alterna con Sergio Rojas

Play Episode Listen Later Jun 7, 2018 123:43


Vamos a hablar de la Spartan Race Cholula y Beast... AROO!

I AM A SPARTAN! OCR PODCAST
Episode 30 with the Lovely Crystal Love!

I AM A SPARTAN! OCR PODCAST

Play Episode Listen Later Apr 2, 2018 60:55


On this episode I talked to Crystal Love about how she became an awesome OCR chick! We talk about Her endurance races and the ultra beast she has done in the past! We also go over how she is going to crush the New Jersey Ultra this year and what she is doing to prepare! Check it out! AROO!

Ben Greenfield Life
381: The Post-Workout Nutrition Myth, Your Personal Circadian Rhythm, Hot Vs. Cold For Recovery & More!

Ben Greenfield Life

Play Episode Listen Later Mar 1, 2018 68:58


Mar 1, 2018 Podcast: 381 - Why You Don't Need To Eat After A Workout, How To Find Your Personal Circadian Rhythm, How To Absorb Iron Better, and Healthy Breakfast Travel Ideas. Have a podcast question for Ben? Click the tab on the right (or go to ), use the Contact button on the , or call 1-877-209-9439. Sanctuary-2 Full Spectrum Sauna winner announcement! [00:00:00] News Flashes [00:04:59]: They say “” and cold delays recovery, but they didn’t have a hot-cold control group - that’s what I personally do (hot-cold). A in Crossfit athletes. Interesting. For . This guy is . What do YOU think? You can receive these News Flashes (and more) every single day, if you follow Ben on , , , and . Special Announcements [00:18:34] This podcast is brought to you by: -Organifi - Go to  for your GREEN JUICE and use Discount code BEN for 20% off your order! -DailyBurn - Visit TODAY to start your FREE sixty-day trial. -Thrive - Go to to get $60 of free organic groceries now! -, and get ready for some epic stories about his morning, day and evening routine!  Ben's Adventures -NEW! -March 2-3, 2018: 2018 Academy of Regenerative Practices Conference & Scientific Seminar, Weston, FL. Top stem cell innovators, researchers, and medical practitioners will be joining to further the field of regenerative medicine. Attend the two-day seminar to discover the latest in the field and learn how regenerative therapies can help your practice grow. Featured speaker: Ben Greenfield. –March 24-25, 2018: San Jose Super and Sprint Weekend, Diablo, CA. There’s nothing mediocre about this middle distance race. The Spartan Super offers the ideal blend of distance and speed. If you consider yourself a more seasoned athlete determined to push beyond excuses, you just might have the mettle for a Spartan Super. Serving up 24-29 Spartan Obstacles and 8-10 miles of rugged terrain, the Spartan Super spares no one. Developed as the second race in the Spartan Trifecta, the Super is where you prove to yourself you’ve got everything it takes to face the Beast. Bring out all the support you’ve got for this one, spectators welcome! Aroo! . -April 27-29, 2018: Paleof(x) in Austin, TX. Paleo f(x)™ is the world’s premier wellness event, covering health, nutrition, fitness, sustainability, & everything in between. Our tribe gathers to learn and grow together! Bringing the latest, most cutting-edge science and strategy together to help you create your very best life, Paleof(x) is like the Woodstock of the ancestral movement, and I will be there! Sign up now to be the first to get tickets to this very exciting event! ! Giveaways & Goodies [01:06:06] -Grab your  that comes with a tech shirt, a beanie and a water bottle. -And of course, this week's top iTunes review - gets some BG Fitness swag straight from Ben - ! ------------------------------------------ Listener Q&A: As compiled, deciphered, edited and sometimes read by , the Podcast Sidekick. Why You Don't Need To Eat After A Workout [00:26:37] Luke says: I training for a Spartan Super and I was at a talk by a sports physiologist and he kept stressing the need for post-workout carbs. He was saying "1 gram, per kilogram of weight, per hour of training, in the two hours following your workout." He showed some graphs showing how this was the most important time (blah blah blah). I've heard you talk about not eating immediately after. Something to do with HGH or Testosterone. Could you go into a little more detail about if carbs are actually needed? In my response, I recommend: - How To Find Your Personal Circadian Rhythm [00:39:31] Sheridan says: Circadian Rhythm seems to be a hot theme in most health podcasts these days. What do you suggest is the most efficient way to find your personal circadian rhythm? Is it the Oura ring? Is there more to it than that? How would you find your personal circadian rhythm? In my response, I recommend: - - - - How To Absorb Iron Better [00:48:37] Mia says: I heard Dr Mercola say that turmeric blocks the absorption of iron (and I have low iron and ferritin). I take a fair amount of turmeric. If I take my liver pills at a different time than my turmeric, will that allow the iron to be absorbed better?  In my response, I recommend: -Superhuman Coach Article on Healthy Breakfast Travel Ideas [00:54:59] Daniel says: I personally consume your signature smoothie every morning and I am wondering what you eat in the morning when making your smoothie is just not an option? Like when you are traveling and whatnot. In my response, I recommend: - - - - - - - - -  

Ben Greenfield Life
380: Caffeine's Effect on Testosterone, Meditation Hacks, Can Kids Eat More Sugar Than Adults & Much More!

Ben Greenfield Life

Play Episode Listen Later Feb 15, 2018 70:15


https://bengreenfieldfitness.com/380 Feb 15, 2018 Podcast: 380 - How To Avoid Distractions During Meditation, Two Effective Recovery Biohacks, How Much Sugar Do Kids Need, and How To Fix Plantar Fasciitis. Have a podcast question for Ben? Click the tab on the right (or go to ), use the Contact button on the , call 1-877-209-9439, or use the “” form at the bottom of this page. News Flashes [00:02:48] Another good reason to . Yellow oysters and porcini mushrooms for glutathione? … probably smart to include if you want more glutathione. Geez. . Bacterial doping and poop doping could be the next big thing. . You can receive these News Flashes (and more) every single day, if you follow Ben on , , , and . Special Announcements [00:15:09] This podcast is brought to you by: -Freshbooks - FreshBooks is offering an unrestricted 30 day free trial for all my listeners. Go to and enter “BEN GREENFIELD FITNESS” in the how did you hear about us section. -Organifi - Go to  to get your GREEN JUICE and use Discount code BEN for 20% off your order! Or get your RED JUICE and use the discount code REDBEN for 20% off your order! -, and get ready for some epic stories about his morning, day and evening routine!  Ben's Adventures: -NEW! -March 2-3, 2018: 2018 Academy of Regenerative Practices Conference & Scientific Seminar, Weston, FL. Top stem cell innovators, researchers, and medical practitioners will be joining to further the field of regenerative medicine. Attend the two-day seminar to discover the latest in the field and learn how regenerative therapies can help your practice grow. Featured speaker: Ben Greenfield. –March 24-25, 2018: San Jose Super and Sprint Weekend, Diablo, CA. There’s nothing mediocre about this middle distance race. The Spartan Super offers the ideal blend of distance and speed. If you consider yourself a more seasoned athlete determined to push beyond excuses, you just might have the mettle for a Spartan Super. Serving up 24-29 Spartan Obstacles and 8-10 miles of rugged terrain, the Spartan Super spares no one. Developed as the second race in the Spartan Trifecta, the Super is where you prove to yourself you’ve got everything it takes to face the Beast. Bring out all the support you’ve got for this one, spectators welcome! Aroo! . -April 27-29, 2018: Paleof(x) in Austin, TX. Paleo f(x)™ is the world’s premier wellness event, covering health, nutrition, fitness, sustainability, & everything in between. Our tribe gathers to learn and grow together! Bringing the latest, most cutting-edge science and strategy together to help you create your very best life, Paleof(x) is like the Woodstock of the ancestral movement, and I will be there! Sign up now to be the first to get tickets to this very exciting event! ! Giveaways & Goodies [01:08:00] -Grab your  that comes with a tech shirt, a beanie and a water bottle. -And of course, this week's top iTunes review - gets some BG Fitness swag straight from Ben - ! ------------------------------------------ Listener Q&A: As compiled, deciphered, edited and sometimes read by , the Podcast Sidekick. How To Avoid Distractions During Meditation [00:19:50] Jeanne says: I am wanting to stop my brain thinking, and actually surrender my thoughts, during meditation. I find my thoughts impact me way too much. I am wondering what you would do (or music you would recommend) for me to attain a higher high state of consciousness? In my response, I recommend: -Lovetuner audio tracks -Wholetones by Michael Tyrell -Life, Love & Lullabies by Michael Tyrell -Sleepstream App -Brain.FM -Essential oils such as vanilla, peppermint, rosemary and cinnamon to assist with focus - -The Qualia "God Pill" Two Effective Recovery Biohacks [00:32:51] Leslie says: I am looking at investing in either a BioMat or a Normatec. I usually run 3-4 days a week and am prepping for a 15-mile race. I don't know how much anti-inflammatory effect the Biomat would have vs. the Normatec but I would love to hear your thoughts on this, please. Any other suggestions? In my response, I recommend: -The Biomat -Normatec boots - How Much Sugar Do Kids Need [00:41:17] Tim says: I have 3 kids who are very active but a few years, we all switched over to a more clean eating diet. That means my kids don't get processed foods or sugar. I am wondering does the sugar really matter for kids? How much sugar is ok for kids? Should I let them eat some processed food and snacks? As high energy as they are, would they burn it off? My kids seem to be shorter than the other kids (maybe genetics) but I want to make sure I am raising my kids to be the best little superhumans they can be. In my response, I recommend: -Blackstrap molasses - USE OUR THRIVE LINK MARGE -Raw honey - USE OUR THRIVE LINK MARGE -Organic maple syrup - USE OUR THRIVE LINK MARGE -Dates/figs - USE OUR THRIVE LINK MARGE -Ben Lynch's book Dirty Genes -Robb Wolf's book Wired to Eat How To Fix Plantar Fasciitis [00:55:49] Glen says: I used to be an avid runner and never had any trouble with injuries but then I got a desk job and gained about 20lbs and developed a case of plantar fasciitis. It has lasted for years now and I only ever get relief for a few days before it flares up again even just from walking (I haven't been able to run for years). I have tried everything (compression, ice, relaxing, foot braces, night support, heel cushions, anti-inflammatory diets) but I am hoping you have a suggestion that I haven't tried. In my response, I recommend: - improves outcome in patients with plantar fasciitis -My article on TB-500 -My article on BPC-157 -Flexpulse -  

Obstacle Running Adventures
54. What Makes Alex Youngworth Run: A Journey of Self Discovery!

Obstacle Running Adventures

Play Episode Listen Later Jan 15, 2018 61:39


Listen as we get an inside look at what makes Alex Youngworth run. We will get to hear about his impressive weight loss, failing out of college and how the military helped put his life back on track.  Next weekend's episode will be about The New England Spahtens and their #RaceLocal series with Paul Jones, Sandy Rhee, and Josh Chace! Please consider writing a review on iTunes, as it really helps the show! Follow our new podcast Instagram: @ObstacleRunningAdventures Write us an email: obstaclerunningadventures@gmail.com Leave a voicemail: 617-807-0542 Check out our team's website: www.mstefanorunning.com Like our team on Facebook: MStefano Running Follow our team on Twitter and Instagram: @MStefanoRunning Follow our team on Tumblr: MStefanoRunning Subscribe on Youtube: MStefano Running Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest

Obstacle Running Adventures
44. South Carolina Spartan Beasts, 5 Miles Home, and Fenway Spartan Sprint!

Obstacle Running Adventures

Play Episode Listen Later Nov 6, 2017 37:05


Angela got her 6x Spartan Trifecta and Jimmie his 5x Spartan Trifecta down in South Carolina! Kay got first in her age group at 5 Miles Home where Mike also shaved 10 minutes off of his 5 mile personal record! Kay also returned to Fenway Park to do yet another Spartan Race! Check out World's Toughest Podcast's Live Show! Monday 9-Midnight PST, if you miss it then the recording should be up Tuesday! Obstacle Racing Media - Spartan 2018 - Joe Di Says "Buckle Up!" Next weekend we will be at: World's Toughest Mudder in Las Vegas, NV Rock N Roll Half Marathon in Last Vegas, NV Please consider writing a review on iTunes, as it really helps the show! Check out our website: www.mstefanorunning.com Like us on Facebook: MStefano Running Follow us on Twitter and Instagram: @MStefanoRunning Follow us on Tumblr: MStefanoRunning Subscribe on Youtube: MStefano Running Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest

I AM A SPARTAN! OCR PODCAST
Episode 19 with my friend Jon Crosby on the Palmerton spartan weekend!

I AM A SPARTAN! OCR PODCAST

Play Episode Listen Later Nov 2, 2017 57:49


In this episode I spoke with my friend Jon Crosby and how his weekend went at Palmerton Spartan race. Jon tells us about things that could have been better at the race and why he has decided it's his last Spartan race! He says he is moving on to start triathlon training! Very sad I will not see him at races anymore! I'm super mad at myself I forgot to ask Jon about his friend Gage who is disabled that he runs for ! Jon sends his medals to him after every race! So I posted this picture of him carrying him over the fire at Chicago Super! AROO!!

Obstacle Running Adventures
43. Dallas Spartan Ultra Beast, Cape Cod Half Marathon, Narragansett Half Marathon, and LOCO Marathon!

Obstacle Running Adventures

Play Episode Listen Later Oct 31, 2017 34:43


Happy Halloween! In this week's episode we had two members go down to Texas for the Dallas Spartan Ultra Beast, Kay did two half marathons in two days getting a new record on the first day, and John did yet another marathon! Other episodes to check out! #17 Alex's New Jersey Ultra Beast episode! #19 Kay's 39.3 Mile Challenge episode! #35 Meeting John! Next weekend we will be at: Spartan Fenway Stadium Sprint (Saturday and Sunday) in Boston, MA Carolina Spartan Beast (Saturday and Sunday) in Winnsboro, SC Vermont 10 Miler in Stowe, VT 5 Miles Home in Raynham, MA Please consider writing a review on iTunes, as it really helps the show! Check out our website: www.mstefanorunning.com Like us on Facebook: MStefano Running Follow us on Twitter and Instagram: @MStefanoRunning Follow us on Tumblr: MStefanoRunning Subscribe on Youtube: MStefano Running Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest

Obstacle Running Adventures
36. Meet #27 Chrissy Semler, Michigan Spartan Super, and Jeff Coombs 5k!

Obstacle Running Adventures

Play Episode Listen Later Sep 10, 2017 34:35


Ignore the fact that this episode's host is potentially hungover and learn about the newest member to the team Chrissy, Angela's Spartan Super out in Michigan, and Kay's age group placing at the Jeff Coombs 5k! Link to race map: https://www.zeemaps.com/view?group=1030714&x=-71.109944&y=66.510354&z=15 Next weekend we will be at: Killington Spartan Beast in Killington, VT Ragnar Reach the Beach in Bretton Woods to Hampton Beach, NH Please consider writing a review on iTunes, as it really helps the show! Check out our website: www.mstefanorunning.com Like us on Facebook: MStefano Running Follow us on Twitter and Instagram: @MStefanoRunning Follow us on Tumblr: MStefanoRunning Subscribe on Youtube: MStefano Running Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbe

Obstacle Running Adventures
31. Boston Spartan Supers!

Obstacle Running Adventures

Play Episode Listen Later Aug 7, 2017 27:00


Another double Spartan weekend! Mike, Jimmie, Donna, Shon, Angela, Jake, and Justin all ran the course on Saturday. CJ volunteered on Saturday. Jimmie and Angela ran the course again on Sunday! Listen to the end to hear where we will be racing next weekend and enjoy a clip of Sam after getting her wisdom teeth taken out! Boston Spartan Sprint video: https://www.youtube.com/watch?v=BVK1RAEO8nI Boston Savage Race video: https://www.youtube.com/watch?v=r2BPpZmbEws Long Island Tougher Mudder video: https://www.youtube.com/watch?v=ftJi5Q5gPDQ Next weekend we will be at: FIT at the Ridge in Middlefield, CT Please consider writing a review on iTunes, as it really helps the show! Check out our website: www.mstefanorunning.com Like us on Facebook: MStefano Running Follow us on Twitter and Instagram: @MStefanoRunning Follow us on Tumblr: MStefanoRunning Subscribe on Youtube: MStefano Running Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest

Obstacle Running Adventures
27. Color Me Rad 5k and Palmerton Spartan Super!

Obstacle Running Adventures

Play Episode Listen Later Jul 10, 2017 18:33


Listen in as you get a brief overview of the weekend events. Angela and Jimmie completed their second Spartan Trifecta at the Blue Mountains in Palmerton, PA and Shaelyn ran the Color Me Rad 5k with some of her students.  Samurai Sprint video is up! https://www.youtube.com/watch?v=0oLIBs5N0II&t=1s Krazy Kids Inflatable Fun Run video is up! https://www.youtube.com/watch?v=ql-0immkLBY&t=101s Next weekend we will be at: Savage Race in Barre, MA Narragansett Summer Running Festival in Easton, MA Please consider writing a review on iTunes, as it really helps the show! Check out our website: www.mstefanorunning.com Like us on Facebook: MStefano Running Follow us on Twitter and Instagram: @MStefanoRunning Follow us on Tumblr: MStefanoRunning Subscribe on Youtube: MStefano Running Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest

Obstacle Running Adventures
17. Tri-State Spartan Ultra Beast and Tri-State Spartan Beast!

Obstacle Running Adventures

Play Episode Listen Later May 1, 2017 29:06


Huge Spartan weekend! Alex pits himself against the infamous Ultra Beast in Vernon New Jersey, listen to hear how his training pays off! Shon, Angela, and Jimmie drove down from Maine and New Hampshire to complete the Beast which is half of the Ultra Beast but still a fantastic challenge with about 13-14 miles up and down the mountain with about 32 obstacles. It was Shon's first Beast and he is now a third of the way to earning his first Spartan Trifecta!  Angela and Jimmie returned to Mountain Creek on Sunday to complete the course again and are starting to work towards their insane goal of 5 Spartan Trifectas! Check out our website: www.mstefanorunning.com Like us on Facebook: MStefano Running Follow us on Twitter and Instagram: @MStefanoRunning Follow us on Tumblr: MStefanoRunning Add us on Snapchat: MStefano Running Subscribe on Youtube: MStefano Running Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest

Obstacle Running Adventures
9. Greek Peak Winter Spartan!

Obstacle Running Adventures

Play Episode Listen Later Mar 6, 2017 23:02


While Mike and Katelyn flew to Hawaii, Jimmie and Angela were in upstate New York completing Spartan Race's first Winter Sprint on the Greek Peak Mountain Resort in Cortland, NY.  Listen to hear from Angela about Spartan's unique (or not unique) changes to their usual events. Check out our website: www.mstefanorunning.com Like us on Facebook: MStefano Running Follow us on Twitter and Instagram: @MStefanoRunning Follow us on Tumblr: MStefanoRunning Add us on Snapchat: MStefano Running Subscribe on Youtube: MStefano Running Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest

The Trail Show
The Trail Show #57: The SDTCT (Part A)

The Trail Show

Play Episode Listen Later Feb 23, 2017 126:24


Show #57a – D-Low is back from the SWAMP! On this month´s Trail Show, we drink a lot of beer and speak to a lot of beer people, Havasupai goes digital, special guest Cliff Kipp from the Montana Conservation Corps joins us, we discuss starting fires with Cheerios, Cactus & Aroo make us want to hike […] The post The Trail Show #57: The SDTCT (Part A) first appeared on The Trail Show.

The Trail Show
The Trail Show #57: The SDTCT (Part A)

The Trail Show

Play Episode Listen Later Feb 22, 2017 126:24


Show #57a – D-Low is back from the SWAMP! On this month´s Trail Show, we drink a lot of beer and speak to a lot of beer people, Havasupai goes digital, special guest Cliff Kipp from the Montana Conservation Corps joins us, we discuss starting fires with Cheerios, Cactus & Aroo make us want to hike […]

MyFixitUpLife home improvement radio show
Let's talk about Spartan Race with the founder Joe De Sena. Aroo!

MyFixitUpLife home improvement radio show

Play Episode Listen Later Jul 2, 2015 31:00


Getting uncomfortable is where the magic happens in life for Spartan race creator Joe De Sena. The ultimate obstacle course race has to be Spartan race, and there are a milliom people who are taking part every year. Broadcast on NBC Sports, and gaining popularity by the uber-fit to the casual gym goer, the founder of Spartan race Joe De Sena live his life true to the essence of the tenets of Spartan life you'll find one the race's website. Joe really does do hundreds of burpees eveyday, and put himself in extreme situatioms that are usually more associated with something we'd watch on TV than do in real life. Mark and Theresa are asking Joe about the creation of the race, his thoughts on family life, home improvement, and his book.

MyFixitUpLife home improvement talk show
Let's talk about Spartan Race with the founder Joe De Sena. Aroo!

MyFixitUpLife home improvement talk show

Play Episode Listen Later Jul 2, 2015 31:00


Getting uncomfortable is where the magic happens in life for Spartan race creator Joe De Sena. The ultimate obstacle course race has to be Spartan race, and there are a milliom people who are taking part every year. Broadcast on NBC Sports, and gaining popularity by the uber-fit to the casual gym goer, the founder of Spartan race Joe De Sena live his life true to the essence of the tenets of Spartan life you'll find one the race's website. Joe really does do hundreds of burpees eveyday, and put himself in extreme situatioms that are usually more associated with something we'd watch on TV than do in real life. Mark and Theresa are asking Joe about the creation of the race, his thoughts on family life, home improvement, and his book.

Wizard of Ads
Nine Voices, Nine Movies

Wizard of Ads

Play Episode Listen Later Mar 31, 2014 5:19


Nine Voices, Nine Movies Each of us speaks and writes without thinking. This is why so much of what we say is predictable. Do you want to be more interesting? Choose an unusual perspective and verb tense. A movie begins in the mind of the listener every time you speak or write. At whom is your camera aimed? First Person perspective: “I, me, my, we, us, our.” The person speaking is the star of the movie. Second Person perspective: “you, your” The person listening is the star of the movie. Third Person perspective: “He, she, him, her, it, they, them” A person other than the speaker or the listener is the star of the movie. After you've chosen your star, you must decide upon the action. The verbs you use will be past tense, present tense or future tense. You should choose these verbs consciously, rather than unconsciously. Past tense verbs speak of history. Present tense verbs speak of action as it's happening, play-by-play. Future tense verbs are predictive. Any story can be told with past tense, present tense or future tense verbs. It was the night before Christmas, and all through the house not a creature was stirring, not even a mouse. It is the night before Christmas, and all through the house not a creature is stirring, not even a mouse. It will be the night before Christmas, and all through the house not a creature will stir, not even a mouse. Now let's look at 9 different movies produced from a single script by using 3 different actors in each of 3 separate timelines. 1. I placed my paws in warm water and shivered. (First person, past tense. Personal historical narrative.) 2. You placed my paws in warm water and I shivered. (Second Person, past tense. An historical story about the listener.) 3. She placed my paws in warm water and I shivered. (Third person, past tense. An historical story that describes the actions of a person that is neither the speaker nor the listener) 4. I place my paws in warm water and shiver. (First person, present tense. I'm doing it right now.) 5. You place my paws in warm water and I shiver. (Second person, present tense. The speaker describes what the listener is doing as it is happening.) 6. She places my paws in warm water and I shiver. (Third person, present tense. The speaker is describing what someone else is doing as it is happening.) 7. I will place my paws in warm water and shiver. (First person, future tense. Predictive of the speaker's future action.) 8. You will place my paws in warm water and I will shiver. (Second person, future tense. A story about what the listener will do in the future. This voice is predictive or prophetic.) 9. She will place my paws in warm water and I will shiver. (Third person, future tense. A story about the actions of others that have not yet occurred. Again, predictive or prophetic.) The voice of any story is transformed when you change the actor and timeline. You have seen the 9 movies and heard the 9 voices. You have been forever changed. You are different now. You carry magic. You will speak with authority and people will listen. That is my benediction, crafted in the second person, traveling through your past (2 sentences) and your present (2 sentences) and seeing your future (1 sentence) in 5 easy lines. That last sentence, of course, was entirely present tense: confirming my present… to you. Aroo. Indiana Beagle substituting for the Wizard of Ads who is on a short sabbatical

Wizard of Ads
Buzz Snatching

Wizard of Ads

Play Episode Listen Later Oct 4, 2010 2:56


from our correspondent in St. Petersburg, Russia A Roy,  Ogilvy's St P. office is a client of ours, only there are a tonne of project managers there, and we had really only one contact person, with a few other managers who knew vaguely about us. I was chatting to the lovely Katya, my contact person, on skype one day. Joked something about her using our corporate plane if she needed it; she said she hadn't time, but couldn't we send our pilot to Paris early one morning to pick up some croissants and deliver them to her? Well, needless to say we don't have a corporate plane, let alone a pilot, but the idea took seed, and a few weeks later, costumes hired, boxes specially made, 65 croissants ordered, we barged into the Ogilvy offices mid-morning and distributed to an amazed team of advertising and PR professionals a load of fresh croissants. The initial silence was followed by the odd “WTF?”, and then a huge round of applause, posing for photos, and many grins all around. Followed numerous thanks emails, and lots of comments on the facebook photos. Plus everyone I know and work with in St P, and further afield, saw the pictures too. For an outlay of about 350 USD, that was some awesome publicity in itself. But the best bit was the orders that followed. We've seen a huge surge in translation and interpreting orders from them since, so the costs were covered within a month. Result! I was wondering about popping in to WA in Jan, but so far no details on courses for then. Saw another of my missives in a rabbit hole the other week – thanks. William. William, Well done! You're doing amazing things. This latest was a perfect example of https://wizardacademy.org/scripts/prodList.asp?idCategory=362 (Buzz Snatching.)  Take a look. https://wizardacademy.org/scripts/prodList.asp?idCategory=362 (https://wizardacademy.org/scripts/prodList.asp?idCategory=362) February 2nd. Yours, Roy H. Williams Roy, That sounds delightful, thanks. I'll see if I can tie it in. Quick question: listening to Moondance by Van Morrison, I suddenly wondered whether hit songs by artists who continually pump out hit songs also depend on 3rd Grav Bods for their success? I ask because I couldn't identify one in the song, and then I remembered that we only looked at one-hit wonders in the example. So I figured perhaps there was a different formula for repeat successes? William.  The Answer to the question posed by William Hackett-Jones can be found in http://mondaymemo.wpengine.com/rabbithole (the rabbit hole.) Do you know how to get in? Aroo. Roy H. Williams

Wizard of Ads
Art. Brand. Cultural Icon.

Wizard of Ads

Play Episode Listen Later Jul 28, 2008 3:19


It's as easy as A.B.C. You're attracted to art 1. when it stands for something you believe in, 2. when it shows you a reflection of your own core values, or 3. gives you a glimpse of your inner face. You're drawn to a brand for precisely the same reasons. A cultural icon is a contemporary archetype, mass-appeal public art, the symbol of a worldview. Cultural icons embody the zeitgeist, the spirit of the age. They reveal the mind of the time. Learn to read the choices of your customers and you'll be able to better serve them. The cars your customers drive reflect choices they have made. Their clothing and accessories reflect additional choices. What do these choices tell you? They decorate their homes and offices with choices that virtually shout their innermost thoughts and feelings. Are you paying attention to any of this? “Show me what a people admire, and I will tell you everything about them that matters.” – Maggie Tufu, The Engines of God, page 398 A well-served customer is not easily stolen. Bill Bernbach once said, “Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.” We buy what we buy to remind ourselves – and tell the world around us – who we are. “I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I down a glass of extra strong lager. I am handsome, I say, as I don my Levi's jeans.” – John Kay Do you want to write persuasive ads, speeches and sermons? Use words and phrases that reflect your customer's core values. Connect to his or her worldview. A knowledge of trends among your customers in art (music, hairstyle, clothing, jewelry, etc.) brands (cars, bikes, computers, magazines, etc.) and heroes (the cultural icons they admire) will be the only clues you need. Your business has only 3 or 4 customers living at thousands of different addresses. Your marketing should be crafted to reflect the preferences of each of them. The concepts I've shared today will help you better understand persona-based ad writing, an important element in http://www.futurenowinc.com/ (Persuasion Architecture)®, the marketing technique perfected by New York Times bestselling authors Jeffrey and Bryan Eisenberg. Captain Jeff Sexton is a master of persona-based ad writing. He'll be one of your instructors when you come to Austin to learn how to https://wizardacademy.org/scripts/prodList.asp?idCategory=236 (Write for Radio and the Internet.) That class, August 26-27, is just 4 weeks away. Are you coming? Business isn't going to get better until you get better at attracting it. Come. Aroo. Roy H. Williams

Wizard of Ads
Superficial Reality

Wizard of Ads

Play Episode Listen Later Jun 30, 2008 3:42


Beauty is impossibly thin. The thinnest human hair is half a million angstroms thick. Typing paper is a million angstroms. Yet the layer of quicksilver that turns plate glass into a mirror is only 700 angstroms thick. It would take 714 such layers to equal the thickness of a hair, yet it's this impossibly thin layer that reflects a woman's beauty. Beauty may only be skin deep, but the reflection of that beauty is one seven-hundredth of a hair. Spray a coat of varnish onto a globe of the earth and the thickness of that layer will accurately represent the blanket of air that surrounds our planet. Yet most of the beauty of life on earth is contained in that thin, outer skin. Likewise, the nutrition in most vegetables is contained in the outer surface. So don't scrape your carrots. Don't peel your potatoes or apples. The outer skin is where the vitamins hide. The outer layer of the brain, the cortex, is only a fraction of a centimeter thick. Yet all the higher functions happen there. Are you beginning to see a pattern? I'm not yet certain what this pattern might mean or how deep and wide it may go, but I'm certainly going to investigate it. What will I discover? Does value always ride close to the surface, or is that an oversimplification? Let the journey begin. Do you want to come along? If you can think of another example of how “value rides the surface,” respond to this week's e-Poll through the hyperlink at the bottom of the page. Are you, like me, drawn to recurrent patterns? They seem to whisper, saying, “When a thing is true, it's always true. What is true in marriage will also be true in agriculture and chemistry and architecture and banking. You'll see it in the Bible and you'll see it in the sky.” The purpose of Wizard Academy is to discover and document these reliable phenomena, to map their depths and chart their patterns so that we might harness their power to do good. Sigmund Freud, that early investigator of the human psyche, once said, “Everywhere I go, I find a poet has been there before me.” I think I know how he felt. As I ponder this question of whether value always rides the surface of its carrier, I suddenly recall what Robert Louis Stevenson wrote in 1905: “All our arts and occupations lie wholly on the surface; it is on the surface that we perceive their beauty, fitness, and significance; and to pry below is to be appalled by their emptiness and shocked by the coarseness of the strings and pulleys.” You were right, Sigmund. Robert Louis Stevenson already discovered that particular treasure on the island. He was the poet who got here before me. Is any of what I've written today useful or valuable? I don't know. I haven't finished pondering it. So for the moment I think I'll quit talking and go back inside. Aroo. Roy H. Williams

Wizard of Ads
Shorter is Better

Wizard of Ads

Play Episode Listen Later Jun 16, 2008 3:31


The Wizard's Laws of the Universe, Lesson One My friend Kary Mullis once said, “Claims made by scientists… can be separated from the scientists who make them. It isn't important to know who Isaac Newton was. He discovered that force is equal to mass times acceleration. He was an antisocial, crazy bastard who wanted to burn down his parents' house. But force is still equal to mass times acceleration.” Antisocial crazy-bastard Newton published his famous Second Law of Motion in 1687 and got all the credit for it even though Shakespeare had made the same observation back in 1603. It was in Hamlet that he said, “Brevity is the soul of wit.” In other words, impact is equal to mass times acceleration. Let me connect the dots for you: 1.   The size of an idea is its mass. 2.   The shorter the sentence that delivers the idea, the greater its acceleration. How big is your idea? How quickly can you express it? These are the factors that determine the impact of what you say. Capture a big idea and express it in few words. This is the opening paragraph of a famous website about persuasion: You want more revenue. More revenue requires more people taking action. But people only do what they want to do. You have to give them what they want in order to get what you want. That wasn't badly written. It contained a big idea but let's see if we can tighten the word count and accelerate the impact: Want more revenue? Revenue requires people taking action. But people only do what they want to do. Give them what they want. They'll give you what you want. All we did was: 1. Eliminate 1 appearance of the word “you” to turn an assumptive statement into a question. 2. Eliminate 2 appearances of the word “more.” 3. Eliminate “You have to” to open with a verb, “Give.” 4. Break the long, final sentence into 2 short sentences. Impact was accelerated by cutting seven words and trading five long sentences for six short ones. “Waste not, want not.” “Give me liberty or give me death.” “Nobody doesn't like Sara Lee.” Ever notice how short phrases hit harder than long ones? In the spirit of today's message, I think I'll stop right here. Aroo. Roy H. Williams

Wizard of Ads
Visuospatial Sketchpad

Wizard of Ads

Play Episode Listen Later May 26, 2008 5:01


Time travel is fun. Want to learn to do it? Follow me. The year is 1608. England buzzes with William Shakespeare. Hamlet, Macbeth, and King Lear are performed to rave reviews while 44 year-old William grieves the death of his mother. A team of 47 translators works on an English translation of the Bible. Not one of them suspects their translation will remain in use 400 years into the future. In 1611 their Bible will be released as the authorized version of King James. The novel by Miguel de Cervantes, Don Quixote de La Mancha hasn't been translated into English but it's all the rage in Spain. No one suspects that in exactly 8 years – on April 23, 1616 – Cervantes and Shakespeare will die simultaneously at twilight. No one knows each man will forever be remembered as the most celebrated voice in his language. Baltasar Gracian is a 7-year-old boy in Belmonte, Spain. He'll grow up to become a Jesuit scholar, troublemaker and philosopher. His book, The Art of Worldly Wisdom, will sweep Europe in much the same way Benjamin Franklin's Poor Richard's Almanac will sweep another continent 150 years later. In 1992, Baltasar's book will be rediscovered and spend 18 weeks on the bestseller list of a country that didn't exist while he lived. But no one has an inkling of this. Today young Baltasar is a just a 7-year old boy playing in the dust in Spain. It's been exactly 116 years since Christopher Columbus sailed for Queen Isabella and walked the soil of a whole new world. Today that new world is a place where conquistadors search for gold and tell tales of the Seven Cities of Cibola. No one cares about a shipload of English weirdoes and misfits who sailed over the horizon a few months ago to set up a colony in the wilderness. They're probably dead by now anyway. And even if they're not, nothing will ever come of it. I think someone said they decided to call their colony “Jamestown.” In exactly 361 years Neal Armstrong will do that Columbus thing again and a poet named James Dickey will complain, “There's no moon goddess now. But when men believed there was, then the moon was more important, maybe not scientifically, but more important emotionally. It was something a man had a personal relationship to, instead of its simply being a dead stone, a great ruined stone in the sky.” – Self Interviews, p. 67 Are you beginning to see what I mean by Time Travel? It's a delightful way to play. And frankly, you don't play enough. I hope you don't mind me saying. The key to time travel is: 1.   Learn the details of a day that is past. Meet the people. Feel the buzz. Be part of their society. Become one of them. 2.   From that distant vantage point, what do you imagine about our current day, knowing you will never see it? 3.   Now return happily to 2008 and see how things actually turned out. If you want to take an even trippier trip: 1.   Imagine yourself 20 years from now. What are your circumstances? 2.   Now look back at 2008 and think about what you wish you'd done differently. You'll be surprised how much this “Time Travel” exercise will change your priorities and alter your actions. Free the Beagle. Aroo! Roy H. Williams

Wizard of Ads
Sholem Aleichem

Wizard of Ads

Play Episode Listen Later May 19, 2008 5:20


When Samuel Langhorne Clemens began to write, he adopted the pen name Mark Twain, a common shout among riverboat pilots on the Mississippi river. When Sholem Rabinovich began to write, he adopted the pen name Sholem Aleichem, a common Yiddish greeting whose most accurate translation would be, “Peace be unto ya'll” or “Peace be unto youse.” Mark Twain gave us Huckleberry Finn and The Adventures of Tom Sawyer, a celebration of everyday river life in 1800s America. Sholem Aleichem gave us Tevye the Milkman and Fiddler on the Roof, a celebration of everyday Jewish life in 1800s Russia. Both men had similar styles of writing and both were known for their audacious wit. Either might have said, “A bachelor is a man who comes to work each morning from a different direction.” (But in this case it was Sholem Aleichem.) One might assume the Russian writer adopted the trademarks of the American Mark Twain to become an East European version of that famous humorist and philosopher but that assumption would be incorrect. When Sholem Aleichem came to the United States in 1905, Twain sought him out and confessed that he considered himself to be “the American Sholem Aleichem.” When Sholem Aleichem died in New York in 1916, 100,000 mourners gathered at his funeral. Instructions were left for his family and friends to “select one of my stories, one of the very merry ones, and recite it in whatever language is most intelligible to you.” “Let my name be recalled with laughter,” he added, “or not at all.” These annual readings of the wit, audacity and rich philosophy of Sholem Aleichem have continued each May to the present day, and in recent years have become open to the public. Sholem Aleichem said things few men dared to say. And he made a difference in the culture of his day. Leonard Pitts is another man like Sholem Aleichem. A columnist syndicated by the Miami Herald, Leonard Pitts first came to my attention on July 12, 2001, when Pennie handed me our newspaper and pointed to a scathing review of the just-released movie, Baby Boy. Midway through the review, Pitts began firing word bullets aimed with the precision of a champion marksman: Everybody should have a white man. Even white men should have a white man.Because when you have a white man, nothing is ever your fault. You're never required to account for your own failings or take the reins of your own destiny. The boss says, “Why haven't you finished those reports, Bob?” and you say, “Because of the white man, sir.”I'm not here to sell you some naive nonsense that racism no longer exists. One has only to look around with open eyes to see that it continues to diminish the fiscal, physical and emotional health of African-American people. All of us are obligated to raise our voices in protest of this awful reality.But black folks are also obligated to live the fullest lives possible in the face of that reality. To live without excuses.Leonard Pitts works hard to understand the perspective of America's white majority. Are you willing to work to understand the perspectives of America's Black and Brown minorities?  Are you willing, as a white person, to speak up to your white friends as boldly as Leonard Pitts spoke to the black community? Will you, as part of a cultural minority, work to understand the actions of those who frustrate you? Will you listen and contemplate and use wit and humor to open the eyes of those who don't see clearly? If so, I want you to apply for a scholarship to https://wizardacademy.org/scripts/openExtra.asp?extra=104 (become one of Wizard Academy's World Changers) for 2008. We're going to approach this racism thing from a whole new direction. Aroo. Roy H. Williams

Wizard of Ads
M=12 12

Wizard of Ads

Play Episode Listen Later Jul 9, 2007 4:18


I wish I could remember who gave me the book by Howard Rheingold: They Have a Word for It: A Lighthearted Lexicon of Untranslatable Words and Phrases. (Sigh.) If you ever give me a book, please write me a note in the front of it so I don't sit scratching my head wondering where I got it. https://wizardacademy.org/scripts/openExtra.asp?extra=61 (But thank you, friend,) it's an interesting book. Here's what I found on page 249: “Gestalten – (German noun) Little wholes that make up larger wholes. The methodology of every respectable science is to analyze the subject matter of chemistry, physics, or biology until the 'fundamental particles' of that system are known. The payoff is very high for those who can see the world as a collection of different parts, so those of us who inhabit industrialized, science-based cultures tend to develop acute perceptions for parts, while neglecting the skill of seeing webs of interactions between the parts.  However, a subtle shift has recently come to the world of scientific knowledge: The notion of whole systems has become fashionable.” I agree with Rheingold, especially when it comes to business. The tendency of business has always been to look at the “pieces” separately. As an example, most businesses treat advertising and sales training as separate departments – pieces – when they're really just the beginning and end of a single effort at persuasion. Do you distribute copies of your ads to your salespeople on the day the ads are released? If not, why not? Do you really want your customers to know more about what's going on than your sales team? Compartmentalization is likewise a problem in medicine, causing doctors to treat symptoms instead of the root disease. In advertising and medicine we need to step back and look at a bigger picture. But I believe the opposite is true in the realm of Thought. If you want to craft a message that transfers a thought – whether your thought-carrier be visual, verbal, musical, tactile, olfactory or gustatory – don't pull back for an overview, but break each element of your message into its constituent components. EXAMPLE: The science of chemistry is a systematic understanding of all the possible combinations of positively charged protons, negatively charged electrons and neutral neutrons. Only after we had deconstructed matter into its constituent components did we learn to design substances with the specific characteristics we desired. Likewise, if we want to 1.   craft a thought 2.   make an accurate statement 3.   transfer a feeling 4.   capture a mood 5.   paint a picture 6.   send a signal or 7.   persuade a person, we must create a message with specific characteristics. The lens that revealed the mysteries of chemical composition wasn't a pull-back, big-picture lens but a zoom-into-the-heart-of-it, detail lens. We had to answer the question, “What is the smallest unit of matter?” Likewise, the emerging science of Thought Particles is built upon the question, “What is the smallest unit of Thought?” At present, I'm convinced there are 12 basic languages of the mind and 12 shadow languages. Think of the first 12 with a plus sign (+) next to them. Think of the second 12 followed by a minus sign (-). Now think of coming to Austin for the https://wizardacademy.org/scripts/prodList.asp?idCategory=130 (Advanced Thought Particles workshop). I may be chasing the mirage of a rabbit through an imaginary forest. But if I'm not, artificial intelligence is right around the corner. Aroooo! Aroo-arooo! Roy H. Williams