Podcast appearances and mentions of jeff pfitzer

Broad content is the new gateway to local real estate dominance, and it's reshaping how agents and creators build influence.   In Episode 183 of the Social Genius Podcast, hosts Tristan Ahumada and Jeff Pfitzer dive into the rise of ChatGPT (now a global top 5 site), how platforms like YouTube, TikTok, and Reddit are shifting content strategies, and why starting broad online can lead to hyper-local impact offline.   Key Topics Covered: ChatGPT's explosive growth and SEO power Why niching down on YouTube still starts with broad awareness Airbnb strategy: creating local media for rental traffic Real estate branding through micro-content and community building How agents can become local “influencers” without selling out Turning content into concierge-level experiences for short-term guests A fresh look at adaptation vs. stagnation in social media marketing   Real estate agents, Airbnb hosts, and creators. This episode is your blueprint to build local authority through strategic content, not more noise.   Want to grow your reach and stand out in your market? Listen to the full Social Genius Podcast episode now.   Subscribe to the channel for more real estate, content, and marketing strategy episodes.   Don't forget to leave a review and share it with someone who needs to hear this.

Stop Prospecting, Start Marketing! Real Estate Insights Inside. Tristan Ahumada and Jeff Pfitzer on the Social Genius Podcast, brought to you by Drunk on Social, deliver a powerful message on the necessity of proactive marketing in real estate. They break down where to begin with your strategy and discuss the mindset shift needed to truly succeed.   Plus, hear about Tristan's concrete plans for leveraging YouTube to showcase Lake of the Ozarks real estate and vacation rentals, providing a real-world example of marketing in action! Learn actionable first steps to build a strong social media marketing foundation for your business. Understand why relying solely on prospecting can limit your growth in the real estate industry. Gain valuable perspective on the long-term impact of consistent and effective marketing. Discover the practical application of these principles through the hosts' own YouTube strategy for the Lake of the Ozarks market.   Don't miss out on more practical marketing advice and subscribe for future episodes!

In this episode of the Social Genius Podcast, Tristan Ahumada and Jeff Pfitzer break down what it really takes to evolve as a real estate pro on social media and why just following trends isn't enough anymore. If you're ready to build a bold brand, stay consistent, and grow your audience with content that connects, this one's for you.   Inside this episode: The secret to staying relevant as platforms evolve How humor, authenticity, and storytelling win attention Real examples of agents gaining massive traction Why consistency beats chasing algorithms How to stop playing it safe and start innovating   Listen now to the Social Genius Podcast  Subscribe for more real talk on real estate + social media Leave a review and let us know what stood out to you

Zillow, Compass, and NAR are shaking up the real estate world. Are you ready for what's next? This episode breaks down what agents must know. In this timely and thought-provoking episode of Social Genius Coaching, Tristan Ahumada teams up with Jeff Pfitzer to tackle the hottest real estate issues of 2025. From the rising influence of Zillow and Compass to the controversial Clear Cooperation Policy (CCP), no topic is off-limits.   Here's what to expect: A deep dive into the Clear Cooperation Policy (CCP): what it is, how it started, and why it's making waves. Insight into Zillow's dominance and Compass's growth, and how they're changing the listing game. The legal and ethical storm around restricted listing exposure and delayed marketing. Why the Department of Justice is now paying attention to how homes are marketed. Tips on how real estate agents can win in niche markets and stand out against big platforms. Predictions on the future of MLS and NAR policies, and how they might impact your business next year. This isn't just an industry update. It's a masterclass in strategy, survival, and standing strong in a fast-evolving market.   Stay informed. Stay competitive. Stay ahead.   Subscribe to Social Genius Coaching for more expert-led episodes, and don't forget to leave a review if you found this episode helpful.

The rise of AI in social media is reshaping engagement, but is it improving or replacing real connections? This episode of the Social Genius Podcast explores how AI-generated content, automation, and platform updates are transforming the way people interact online.   Tristan Ahumada and Jeff Pfitzer break down the latest AI developments, including Grok, ChatGPT, and AI labeling, and discuss how social media platforms like X, Meta, and TikTok are integrating AI into their systems. With platforms now requiring AI disclosures, the conversation highlights the impact on influencers, businesses, and content creators who rely on authentic engagement.   Key Topics Covered:   -Why platforms like Meta and TikTok are enforcing AI labeling -The role of Grok in AI-driven content creation and how it compares to ChatGPT -The risks of fake engagement and AI-generated interactions -How AI is influencing real estate marketing, social media growth, and personal branding -The future of AI-powered tools in digital marketing   Understanding these changes is key for staying ahead in real estate, business, and content creation. AI isn't replacing human connection—it's just changing how people build it.

Summary:   Tristan Ahumada and Jeff Pfitzer are back! In this episode, they talk about social media's influence, California wildfires, and how online platforms shape our perception. Tristan also shares his personal experience dealing with the fires and how they affected his home, family, and mindset.   What Grabs People's Attention Online? Why We Haven't Been Recording Tristan's Wildfire Experience & Recovery Why Certain Disasters Get More Coverage How One Man Saved His Home with Sprinklers Fireproof Homes & What We Can Learn Fear & The Role of Social Media in Crisis How Can You Connect Better on Social? Why Written Content Still Works Staying Consistent Even When Life Happens Don't miss this deep discussion on how major events shape online conversations and what it means for those using social media to connect. #socialmedia #marketing #podcast #success #realestate

Mike "C-Roc" welcomes Jeff Pfitzer, a distinguished real estate influencer and social media strategist. With a career that spans over two decades, Jeff has navigated the highs and lows of the mortgage and real estate industry, transitioning from a sports mascot for the St. Louis Cardinals to a leading figure in real estate marketing. Jeff shares his unique journey from the sports industry to the world of mortgages, detailing how his experiences with AmeriQuest Mortgage and later as a broker shaped his approach to business. He opens up about the challenges and triumphs of working through the wild west of the mortgage boom and bust, emphasizing the importance of discipline in both personal and professional life. Tune in to hear how Jeff's disciplined mindset has been crucial to his success, how he adapted to industry changes, and why he believes that while technology will evolve, the human element remains irreplaceable in real estate. This episode offers valuable insights into perseverance, adaptability, and the power of discipline in achieving long-term success. Website - https://beacons.ai/pfitzermedia Social Media Links/ Handles- https://www.instagram.com/jeffpfitzer/?hl=en https://www.facebook.com/jeff.pfitzer/ https://www.tiktok.com/@lakeoftheozarkslifestyle?lang=en

Summary:   In this episode of the Social Genius Podcast, host Tristan and Jeff Pfitzer deep dive into Meta's latest update. They unpack its impact, explore its features, and discuss what it means for the future of digital connectivity. Don't miss out on these insights!   Episode Highlights:   - Meta's Newest Update?! - Verification Costs - Initial Reaction to this Meta Update - Business Standard Package - Enhanced Profile & Search Optimization - Impersonation Protection & Two-Factor Authentication - Meta Verified Support - Business Plus, Premium, & Max Packages - Business Plus Package - Business Premium Package - Business Max Package - Organic Growth vs. Paid Features - Conclusion   Tags  DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary:    Join Tristan Ahumada and Jeff Pfitzer in this episode of Social Genius Podcast as they discuss Instagram's latest updates focusing on original content and emerging creators, comparing it to TikTok's creator-friendly environment. Dive into algorithm changes, engagement metrics, and practical tips for content creators navigating the evolving social media landscape. Watch now for valuable insights and strategies to maximize visibility and engagement!   Episode Highlights:   - Instagram's update vs. TikTok's creator-friendly environment. - Critiquing Instagram's content landscape. - Instagram's effort to highlight original content & small creators. - Analyzing user engagement on TikTok vs. Instagram. - Details of Instagram's algorithm changes. - Importance of original content & community engagement. - Addressing objections & excuses in content creation. - Personal experience w/ Instagram growth & viral content. - Testing of the new Instagram algorithm. - Encouragement for consistent, steady growth in content creation. - Conclusion and summary of Instagram's updates. Tags  DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,  

Jeff Pfitzer was born in La Crosse Wisconsin and was raised in St. Louis Missouri where he lives now with his family. He loved sports and being outdoors as a kid growing up there. Jeff Pfitzer is a Regional Vice President for USA Mortgage, a 20-year veteran of the industry, has Real Estate franchise ownership experience, and has never […]

Summary:   In this "Social Genius" podcast episode, hosts Tristan Ahumada and Jeff Pfitzer share valuable insights into content creation and analytics. They discuss strategies for optimizing content across platforms and engaging with audiences effectively. Tune in for practical tips on mastering the art of social media content creation, don't miss out on the full episode for deeper discussions and actionable advice!   Episode Highlights:  Intro Jeff shares insights from iMotor Mike Importance of analyzing audience engagement. Focus on content creation & balancing with analytics. Learning from successful videos. Jeff considers hiring analytics help. Discussing YouTube's role in business growth. Building a library of short-form content before YouTube. Consistency across all platforms is crucial. Insights from Jeff's YouTube class. Tags    DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,  

Highlights:* Instagram trends: resurgence of static posts, popularity of reels* Emphasis on authentic connection and optimized profiles* Critique of real-life profile examples* Practical content creation tips, including personal storytelling* Exploration of finding one's social media voice* Preference for personal over business accounts* Discussion on Instagram's evolving landscape* Practical engagement strategies shared* Consistent emphasis on authenticity for meaningful connections

Summary: In this episode of the Social Genius podcast, co-hosted by Tristan Ahumada and Jeff Pfitzer, the focus was on crafting an effective social media content strategy, particularly on YouTube. They talked about the importance of mastering short-form content as a precursor to YouTube and additionally, the discussion delved into the nuances of growing a YouTube channel, offering tailored strategies for content creation across different locations. The episode concluded with an announcement about future content strategy sessions. For a comprehensive dive into these topics, viewers are encouraged to watch the entire and listen to the entire episode. Mastering short-form videos & YouTube strategy Tailored content strategy for YouTube Storytelling's crucial role Monetization tips & best practices Analyzing social media insights Quality content & SEO on YouTube Research, niche, & follower focus Step-by-step topic research for videos Studying successful competitor videos   Tags    DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,    

Highlights:* Global Ranking: Facebook stands as the third most visited global website.* Engagement Shift: Emphasis on meaningful engagement, addressing concerns about negative perceptions.* Facebook Groups: Highlighted as a significant advantage for connecting people based on common interests.* Advertising Strategies: Growth plans include targeted ads, lead magnets, and retargeting.* Live Video with Ray-Ban: Discussion on using inconspicuous Ray-Ban glasses for enhanced live video streaming.* Business Pages: Facebook business pages deemed still relevant, stressing the importance of shareable content.* AI Integration: Introduction of 'Llama' as an AI feature on Facebook.* Psychological Impact: Exploration of the psychological effects of community engagement and building connections through shared interests.* Live Video for Community Building: Highlighting the impact of live video on fostering communities.* Smart Glasses Features: Satisfaction expressed with features like charging, prescription options, voice recording, music listening, phone calls, and volume control.* Content Testing: Advice to test different content types on Facebook, with a focus on inspiring or shareable written content if video proves challenging.

Summary:   Join Tristan Ahumada and Jeff Pfitzer in the latest episode of the Social Genius podcast, where they unravel strategies for creating captivating social media content. From leveraging videos with text overlays to sharing creative ideas for upcoming events, the hosts dive into the nuances of timing, emphasizing the key role of consistency and content testing. Don't miss out on valuable insights – catch the full session now!   Episode Highlights:   Discussion of successful viral video & content strategy Identifying the 10% follower conversion rate for viral videos Analyzing video performance and shares The need for entertaining & engaging content Encouraging text overlay over random videos Testing timing and audience for content Content ideas for upcoming holidays Concept of Leap Year and its significance   Tags    DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,  

Jeff Pfitzer has become a Video and Social Media Expert through his execution & results. He is a Regional VP at USA Mortgage, where his primary role is business development through coaching, teaching, and hosting industry events to bring value to the real estate industry and elevate brands through video & social.  This expertise has led to the co-founding of several platforms: Drunk on Social, Business Video School, and Real Estate Mastery Pros.In this Episode, Jeff will share about How you Can Dominate a Geographic Area with the use of Social Media. --To find out more about Dan Rochon and the CPI Community, you can check this link:www.NoBrokeMonths.com --Do you want to win a FREE 45-minute complimentary coaching session with Dan Rochon and a FREE copy of the book "Real Estate Evolution," a comprehensive 10-step guide to achieving Consistent and Predictable Income?❗❗JOIN THE NO BROKE MONTHS FOR REAL ESTATE AGENTS MONTHLY RAFFLE HERE ❗❗--Stop

Joining Scott in the studio today is Social Media marketing pro Jeff Pfitzer. The landscape of social media is always changing, and it's a good idea to get a yearly checkup on what you're doing right and what you can improve on. Jeff has some great advice for our listeners going into the new year that can help you rise above your competition! We cover a range of topics including being intentional, being interesting, the evolution of social media, being an influencer, how Real Estate Agents and Loan Officers can stand out in a crowded market, making great content, the future of the home sales industry, and way, way more! 0:00 - Start 1:40 - Introductions 10:40 - Did you go broke in 2008? 12:55 - How did you evolve from then? 21:27 - How did being an influencer affect your mortgage biz ? 27:10 - Patience is key 29:00 - Whoever you are, you're interesting to someone 32:45 - How do you ‘entertain' on Social Media? 40:25 - People that think you're evil 44:45 - Why is social media is everyones #1 prospecting tool 55:56 - Force yourself to be an intentional user of socials 1:00:00 - What is the posting strategy for social media 1:15:ish - Examples of great posts to drive viewership 1:27:40 - Where are LO's and REA's rolling their eyes 1:35:38 - Where is the industry headed 1:50:00 - Closing questions ------------ Quickly- I'm Scott Groves - Husband, Father, Loan Officer, Coach, Author, Podcaster, and Blue Belt in Brazilian Jiu-Jitsu. I gave up boxing, where I was 5-0 in amateur fights, when I turned 40. BJJ is safer for old men than getting punched in the head :-) You can find out everything about me HERE: www.LinkTr.ee/ScottLGroves This podcast is paid for and brought to you by.... by me, Scott Groves :-) Because I think these kind of long form conversations are valuable, I pay for 100% of the production of this show out of my pocket. This channel is FAR from monetization and because of the subject matter, may never be monetized. I am a Mortgage Loan Officer & Loan Officer Coach in real life. It's the money that I earn, from helping home-buyers and home-owners obtain home-loans, that pays for this show. If you, your friends, or your family are looking for a home loan from an honest Loan Officer, please contact me at Scott@ScottGrovesTeam.com or find all my links to connect HERE: www.LinkTr.ee/ScottLGroves I can do the loan for you (our team is licensed in 8 states) - OR - I can refer you to an amazing loan officer in the state where you're searching. ON WITH THE SHOW!!! New Full Episodes are released every THURSDAY at 10:00am and clips are released frequently throughout the week. SO MAKE SURE YOU SUBSCRIBE!!! ------------- Thank you for checking out the Podcast. We're building our community AS WE SPEAK and would love it if you checked us out in one of our communities: On The Edge Podcast Community & Facebook Group on Facebook: https://www.facebook.com/groups/ontheedgepodcast/ On The Edge Podcast Page on Facebook: https://www.facebook.com/MeetScottGroves On The Edge Podcast on Locals: https://reddotbluestate.locals.com/ Instagram: www.Instagram.com/ScottLGroves ------------ www.OnTheEdgePodcast.com ------------ Don't care for YouTube and prefer listening instead? We got you covered wherever podcasts are found: Apple Podcasts: www.bit.ly/oteapple Google Podcasts: www.bit.ly/otegoogle Spotify: www.bit.ly/otespotify Breaker: www.bit.ly/otebreaker Radio Public: www.bit.ly/oteradio Pocket Casts: www.bit.ly/otepocket Anchor: www.bit.ly/oteanchor ----------- Do YOU or SOMEBODY YOU KNOW want to be featured in the podcast? Questions, inquiries, booking a show? Any topics or people you'd like us to cover? Send us an email: scott@ontheedgepodcast.com

In this episode of the Hyper Fast Agent Show, Jeff Pfitzer, a top-producing loan officer turned media company owner, shares his insights on dominating social media in the real estate industry. He emphasizes the importance of embracing social media as a critical platform for reaching potential clients, especially considering the significant amount of time people spend on these platforms daily. Pfitzer underscores the power of attention in social media marketing and the opportunities it creates, such as brand deals and increased visibility.   He advises agents to meet clients where they are most active, which is increasingly on social media, rather than through traditional, more intrusive marketing methods. Pfitzer also stresses the importance of producing content that resonates with the audience rather than just real estate-focused material. He advocates for a balanced approach, combining personal interests with professional content to build a genuine connection with the audience. Jeff also introduces Karl Svendsen, a successful loan officer who increased his business by embracing the social media strategy.   Join Jeff as he discusses:    **Embracing Social Media as a Key Marketing Tool**: Jeff highlights the critical importance of social media in real estate marketing, pointing out that with people spending an average of two and a half hours daily on these platforms, social media presents an unparalleled opportunity for reaching potential clients effectively and efficiently.   **The Power of Authentic Content**: Jeff encourages real estate professionals to create content that resonates on a personal level with their audience. He suggests that agents should focus on sharing aspects of their lives and interests, not just real estate-related content, to build stronger, more authentic connections with their followers.   **Leveraging Social Media for Enhanced Client Engagement**: The podcast emphasizes the effectiveness of engaging with clients on social media, where they are most active and comfortable. This strategy contrasts with more traditional and potentially intrusive methods, suggesting a more modern and client-centric approach to real estate marketing. QUOTES TO SHARE   Here are three quotes from the podcast:   **Jeff Pfitzer**: "I've scaled out of the mortgage business to the point that I've started a video business school, I've started a coaching platform, my media company is now producing more revenue than my mortgage revenue."   **Jeff Pfitzer**: "If you don't believe this, you're lying to yourself. Like this is the new reality. And as we go forward and the industry and the economy, and we're about ready to have one of the biggest booms in the history of our industry, with two generations of humans that haven't bought homes that find everything that they buy via social media."   **Karl Svendsen**: "The reason you're uncomfortable is because you haven't gotten enough reps yet you haven't done it enough. So embrace being uncomfortable, get excited about being uncomfortable, because that means that you're getting out it, you're putting yourself out there, you're doing something different." If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.   WANT TO GET ACCESS TO ALL OUR HYPERFAST AGENT COURSES FOR A $1 TRIAL? Click here for a trial membership in the Our Inner Circle. KEEP UP WITH US HERE Website: https://hyperfastagent.com  Instagram: https://www.instagram.com/HyperFastAgent/  Facebook: https://www.facebook.com/HyperFastAgent/ Twitter: https://www.twitter.com/hyperfastagent  LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/    OUR OTHER EXCLUSIVE YOUTUBE CHANNELS  The Keri Shull Team: https://youtube.com/kerishullteam  Dan Lesniak - https://www.youtube.com/danlesniak    THE BOOK THAT HELPED 10K+ REALTORS https://amzn.to/2Mkm9Jp   GET DAN'S BEST SELLING BOOK FREE https://bit.ly/3dbiH3q    INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL?  https://bit.ly/3eLG97Z

Summary:   Dive into the latest episode of Social Genius! Hosts Tristan Ahumada and Jeff Pfitzer discuss the power of Instagram for content creation, reveal trending features, and share insights into the psychology of social media. Don't miss out on these valuable tips for leveraging social media for business growth. Tune in now!   Episode Highlights: Intro Join Social Genius The relevance of Instagram in 2024 Why choose Instagram? How to efficiently use Instagram and Facebook together? Be a better creator 8th most visited website in the world Are Static Post's still good? Reels vs. TikTok Importance of your instagram Bio Social Genius 2024 Workbook  The psychology behind social media   Tags    DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,    

In this episode of Social Genius, hosts Tristan Ahumada and Jeff Pfitzer discuss the ongoing value of Facebook for businesses in 2024. They explore emerging trends like short videos, groups, and ads, with a focus on the potential of live video and the introduction of MetaView glasses. The hosts emphasize successful engagement strategies and conclude by inviting listeners to join their coaching program for deeper insights into community building. Watch the full episode now and learn the value of Facebook! Intro  Discussion on Joining Social Genius  Is Facebook Still Useful in 2024?  Emphasis on Engagement  Focus on Short Video, Groups, and Ads  Live Video and MetaView Glasses  Static Posts and AI Integration  Engagement and Connection  Closing and Call to Action Outro    Tags    DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,    

Jeff Pfitzer has become a Video & Social Media Expert through his execution & results. A real estate & mortgage Leader, Influencer, and Industry Veteran, his focus in the real estate business has evolved into business development through coaching, teaching, and hosting industry events to bring value to the real estate industry with the goal of elevating brands through video & social. This expertise has led to the co-founding of several platforms, including Drunk on Social, Business Video School, and Real Estate Mastery Pros. Jeff is the host of the Lab CoatAgents podcast and co-hosts the Social Genius podcast with Tristan Ahumada. He consults and collaborates with numerous real estate industry companies and was labeled as a top 30 video Influencer across the USA & Canada by BombBomb.Connect with Jeff on Instagram https://www.instagram.com/jeffpfitzer/?hl=en and sign up for his newsletter https://drunkonsocial.com/ Check out the full blog post at https://www.erealestatecoach2.com/blog#REALTOR #REALTORCoach #REALTORLife #REALTORTIPS #REALTORInstagram #RealtorTraining #Realtors #Podcast

It's incredibly gratifying when a listener tells us they've gotten better results from their marketing by following advice they heard on Stay Paid. Now we want to hear about your success. In this episode, we're sharing some of the best social media advice we've gotten from guests this year with the hope that you'll implement it and tell us what happens. Listen to uncover the video-content strategy that converted 170K sales in just five days, find out how to exploit the tidal shift in what's popular now to make content creation super easy, and discover the inspired three-part video strategy that we're testing to keep viewers engaged longer. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and links to the full interviews featured here. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Social Media Success You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 0:00     Introduction 0:51     How to get better results from social media 1:33     Find and post about what is trending (Tamara Thompson) 3:29     Be consistent (Marie Lee)     4:57     Don't create when you can document (Jeff Pfitzer) 6:35     Provide edutainment (Katelyn Rhoades) 9:03     Consume content and test what works (Eric Simon) 11:00   A new podcast is coming! 13:24   Action Item The Best Golden Nuggets of 2023 | Social Media

In this exclusive episode of the Light It Up podcast, we had the privilege of hosting Jeff Pfitzer, co-founder of Drunk On Social and co-host of Lab Coat Agents. Jeff shared his expert advice on mastering real estate influence, drawing from his extensive experience in the field. His insights provide listeners with invaluable guidance on harnessing the power of video and social media to excel in the competitive real estate market. Whether you're a seasoned real estate professional seeking to enhance your online presence or a newcomer eager to leverage these modern tools, Jeff's expertise offers a comprehensive masterclass in real estate influence. Join us for this enlightening episode and discover the keys to success in the world of real estate through effective video and social media strategies. ⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️ We'd love to Connect, Collaborate, or Help. Reach out! KIRO NASRALAH 201-312-7708 ------------------------------ JOHN SCIPIONE 201-841-8935

Do you want to maximize your business success through the power of social media? Are you looking for a solution that will help you leverage social media to achieve your desired outcome? Look no further! Our guest, Jeff Pfitzer, has the answer to your social media challenges and will guide you towards achieving your ultimate goal of increased business prosperity through effective social media utilization. Join us as Jeff shares his expertise and unlocks the potential of social media for your direct sales profession. About Jeff Pfitzer:Jeff Pfitzer has become a Video & Social Media Expert thru his execution & results. He is a Regional VP at USA Mortgage, where his primary role is business development thru coaching, teaching, and hosting industry events to bring value to the real estate industry with the goal of elevating brands thru video & social. This expertise has led to the co-founding of several platforms: Drunk on Social, Business Video School, and Real Estate Mastery Pros. Each unique platform now provides high-level, and much-needed education & training of innovative & specialized skills to the industry & beyond. His passion for these strategies has resulted in 5x growth in the mortgage business, with a steady stream of opportunities and conversations always happening. Jeff is the host of the Lab Coat Agents podcast and co-hosts the Social Genius podcast with Tristan Ahumada. He consults and collaborates with numerous real estate industry companies and was labeled as a top 30 video Influencer across the USA & Canada by BombBomb. Jeff looks most forward to continuing to innovate & teach social media & video strategies to the world to help more brands & businesses grow & attract more business! In this episode, Jennie and Jeff discuss:Digital Path to RelatabilityTurning Point: Authentic ConnectionUnlikely Hit: Daughter's VideoEmbracing TikTok's PotentialPersonal Connection's Digital Power In this episode, you will be able to:Untangle the dynamic interplay between business success and strategic social media use.Master the art of crafting content that not only speaks, but matters to your audience.Crack the code on algorithms and utilize them to broaden your audience horizon.Decode the nuances of embedding relatability and authenticity in your content and its overall significance.Recognize social media as a marketing powerhouse and learn how to wield its power effectively."The future of our world is going to be completely controlled by social media. I'm all in. " – Jeff Pfitzer CONNECT WITH JEFF:Facebook Name: Jeff PfitzerTwitter Handle: Jeff PfitzerFacebook Group Name: Drunk on SocialLinkedIn URL: https://www.linkedin.com/in/jeff-pfitzer-12064a1b/Instagram Handle: @jeffpfitzer CONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email:  jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMastery  Show Notes by Podcastologist: Hanz Jimuel Alvarez Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Creating an effective social media presence is crucial for any business. In this episode, Drunk on Social cofounder Jeff Pfitzer shares the 411 on how to leverage this tool to generate leads and boost sales. Listen to his interview to find out the platform to be on if you're new to social media, how to expand your reach, which types of content get the most views, and tricks to make creating viral content fast and easy. Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode. Connect | Resources Website: http://drunkonsocial.com/hire-us Email: mailto:info@drunkonsocial.com Instagram: ttps://www.instagram.com/jeffpfitzer/?hl=en%20o 1:00     Introduction 2:55     What social platforms should you be on 4:35     Organic vs paid reach 7:15     Opinion on social platforms 9:05     Should you get verified on social media 10:40   What should you post on social media 15:10   What type of content to focus on 17:25   Using social to build business and make sales 25:28   Where to get inspiration for content 32:47   Social media coaching 38:38   Action Item Are you a Real Estate Agent looking to grow incredible new leads for your business? Visit : https://remindermedia.com/staypaidfollowup/ Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast How social media can help your future | BUSINESS SUCCESS!

One of the hottest topics in business right now is utilizing AI in your business. In today's episode we have Jeff Pfitzer back on the show to talk about ways he's seeing businesses use AI, new trends emerging on social media, and things that you can do to increase your brand in the digital space.Connect with Jeff on social media to stay current as technology evolves and to see how he uses the tools that we discussed on today's show: Instagram: @jeffpfitzer and @drunk.on.socialFor more information on how to build your brand on social media, schedule a free business analysis meeting at www.elitebusinessadvising.com!

One of the hottest topics in business right now is utilizing AI in your business. In today's episode we have Jeff Pfitzer back on the show to talk about ways he's seeing businesses use AI, new trends emerging on social media, and things that you can do to increase your brand in the digital space. Connect with Jeff on social media to stay current as technology evolves and to see how he uses the tools that we discussed on today's show: Instagram: @jeffpfitzer and @drunk.on.social For more information on how to build your brand on social media, schedule a free business analysis meeting at www.elitebusinessadvising.com! Become a PCA Member: https://www.pcapainted.org/membership-resources/ Watch this Episode on PCA Overdrive: https://www.pcaoverdrive.org/videos/ai-social-media

If you want in on the strategies that top-producers are using right now to find listings from social media join us for this episode with co-founder of Social Genius Coaching, Jeff Pfitzer, to discover... • How to evolve your prospecting strategies. • The tools and techniques you need to succeed online. • How to turn social media into a consistent lead generator. Subscribe here for our updates and latest episodes: redx.bz/podcast

Jason Pfitzer is host of the LabvCoat Agents podcast, co-founder of Drunk on Social, and moonlights as a loan officer. He helps those in the real estate industry rethink their approach to social media, primarily by starting with the psychology behind using it, including understanding that your audience is not going on social media with the intent to buy or sell homes. They are looking to be entertained and connect with others. Jason helps real estate agents understand how to make connections with others on social media and then to inform them you can provide value to them if they are in the market to buy or sell a home. Join Jason Pfitzer and Host Dan Lesniak as they discuss… ∙ Understanding that social media is about connections and entertainment  ∙ Why frequency is better than high tech quality when it comes to building an audience on social media ∙ How using social media to build connections and trust will then help you build potential clients  ∙ The future of AI and the ability to adapt to rapidly advancing technology  QUOTES TO SHARE

        Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Pete Reese: https://reelvest.com/ https://turningprofit.com/ https://droners.io/ https://apps.apple.com/us/app/datatree-mobile/id639812842 Personal Instagram: https://www.instagram.com/reesepeter/ Podcast Instagram:https://www.instagram.com/turning_profit/

If you are a leader in the industry, a broker, a broker owner, if you want to grow a team, Jeff says the best advice he can give you today is to learn from someone who has recruited over 1,200 agents in 4 years. Cory Rosier, nicknamed “One Speed”  joins the show today to share some of his secrets and strategies, what he does that makes him so successful. Tune in now!   Episode Highlights: Jeff introduces Cory Rosier who is with Big Block Realty based out of San Diego, CA. Cory talks about how he got into real estate and what led him to where he is today. He is originally from Syracuse, NY.  To get to CA, Cory had an internship his senior year of high school, afterward he sold everything he had and moved in with his aunt and uncle there. He ended up meeting his business partner there as well and started with mortgages in 2003. Cory talks about how he learned a lot when he chose to diversify in the 07-08 downfall when he was bouncing around in different things. Jeff asked Cory how he ended up getting back into real estate through his friends and Big Block Realty.  Big Block was an independent brokerage; They actually have franchises now which is fairly recent. The corporate office has a little 0ver 1,000 agents that closed about 6,000 transactions last year and they have 10 franchises right now. Jeff mentions that as a part of the podcast he is going to start a “Broker Blitz” to let brokers highlight themselves.  When Cory started in 2014, Big Block had 250-275 agents doing around 600-700 transactions. Jeff talks about how the word “recruitment” cna carry such a negative connotation for many and asks Cory for his take on it as he has mastered recruitment so well. Cory explains how when agents switch to different brokerages, they often do so in a high stress situation; With that understanding, he placed value on that big important move they are making for themselves. Cory talks about relationship building as opposed to just trying to promote your brokerage and talking about how great your brokerage might be. What about personality assessments? Jeff says that one thing many good coaches have in common is understanding the people you help on a personal level and approaching them as such. The questions that you ask are always important. Cory says to ask them as open-ended as possible. He also talks about how body language plays a role. Why is mirroring important and how does it work over the phone? Jeff and Cory discuss the different types of DiSC personality. Jeff asks Cory what has helped him to get to where he is now with understanding and managing people.  Narratives change with different generations and styles of communication. Jeff asks Cory how he tailors his approach. Jeff talks about the importance of being a good listener. You have to stop over talking  people. Cory reiterates to not keep saying how great you are and instead listen to their needs before sharing how you can help.  How do you grab attention away from a screen?  How have manners and dynamics shifted around the use of phones?  Cory had a lot to do with 3-4x of the growth in the brokerage. Jeff asks him what he does to create so many conversations.  Culture matters. Cory explains how he has seen that play out and explains how to find out what else matters for people. Do you get our feelings hurt easily? Jeff and Cory talk about looking at the bigger picture rather than getting caught up in the emotions of people coming and going and seek to support them. Cory talks about his company, Sweet Assist, how it works, and who it is best suited for.  The goal of it is to be the one spot for running the back end of your brokerage efficiently. There are ways to customize it for different needs as well.      Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Cory Rosier: https://sweetassist.com/ cory@sweetassist.com Cory@Bigblockrealty.com

Coming out of a year that has been difficult and going into a year that could potentially be even more difficult, agents should have a lens to think of other ways to create wealth, especially for the long term. How should you invest in your future now? Tune in today to hear Jeff talk with Lauren Rosin. She has been in the business for over 20 years and has a ton of knowledge and experience to share. Episode Highlights: Lauren Rosin introduces herself. She grew up in Brooklyn, NY. When she was about to turn 20 she left to attend school in Arizona and was waiting tables to make money. Her neighbor told her when she graduated to call mortgage leads. As Lauren grew in her knowledge of finance she also educated herself on taxes and strategy. Lauren shares how she got her real estate license and started out. As a realtor, you have more options than most to find good deals. Lauren now runs a large team in Scottsdale, AZ and San Diego. When Lauren interviews real estate agents she asks if they get into the business to have more time. If that is their main reason she tells them that they are in the wrong business. She discusses how the recent strong market has created weak realtors and many need retraining. Are you struggling in your real estate business? What are you doing or not doing to succeed in the business? Write down everything you're doing and evaluate it honestly then make a calendar to set up a plan for success. What about plugging into a team with real systems and processes? Jeff says,  “If someone is relatively new to the business, who should they be calling every single day?” What about specializing? Lauren gives some examples of focus. How can you make a mark on a community and become known? Niching down may be a cliche statement this year but it also may be a really important concept, too. Jeff and Lauren discuss. What if you're hiring for your team? Lauren says to stop hiring out of desperation and talks about how you can ask better questions. Lauren shares her process for interviewing and hiring. What are “must ask” questions during an interview? Lauren's sales manager taught her to stop setting other people's goals. How many realtors invest in real estate? The answer might shock you. Lauren shares how she built her business by teaching people to buy rental properties and manage them. Jeff and Lauren discuss the objections about the market and investing. How are you going to plan for the future?   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor) lauren@laurenrosin.com https://www.instagram.com/laurenrosin/?hl=en https://www.rosinteamsd.com/splash-page

As a new year starts you probably have many plans for what you're going to do this year. Today on the podcast, host Jeff Pfitzer addresses habits that real estate agents need to build into their business to survive and sustain. Andy Rosas and Michael Manrique are the habit experts who join the show today, called “The Habit Guys”. Maybe you know what to do but you just aren't doing it and the success is not coming like you expected? There is advice for you today! Episode Highlights: Andy and Michael introduce themselves; They are business partners and they brought behavioral science into real estate. This topic is so important as NARS predicts many more agents will leave the business this year. Andy says, “ It is getting harder to close deals and agents are still not prospecting.” Michael talks about consistent action and the importance of understanding things that are outside of your control and how to optimize your body and brain so you desire to take change on the things you can. Andy went to Florida Atlantic University and was a kicker in Division 1 football. Right after college he realized he wanted to have his own business. He started in the seminar business  as a motivational speaker. In 2007, he became a CE trainer for brokers and agents. Mike and Andy have been friends since high school. Andy realized in training agents that they did not know what to do. They were just trying the next thing YouTube or a friend told them to try or going through the motions of what someone told them when they showed up which inspired the need for change that they saw. What about the analytics and tools? Why then do so many agents quit? Michael shares how he just went with the flow and thought he found success until everything he had started to fall apart. He shares how he redefined what success looked like and how he and Andy actually started out. Are you too anxious to take action or too tired?  Whether you know it or not you are building habits -once you understand them and can approach them with intentional fashion you can apply the knowledge for real change. What is it about  belief systems? Why are there so many formulas for disaster? Andy talks about things that can kill the identity of a realtor if they don't know. Michael talks about confidence and how many can get caught in the trap of just looking for the next book, course, or conference. Do you believe you can take real action? He explains the difference between internal and external emotions.  As an agent you need to do one thing over and over again- it it prospecting.  What can you do to shift your mindset and overcome? Michael and Andy talk about how systems of actions and systems of beliefs work together. What is an actual habit? Michael explains and says, “At the end of the day you have to take consistent action and at the core of taking consistent action is this mechanism -habit formation.” Your belief system determines the action that you're going to take and determines whether your vision of your life will become reality or not.  Nail down a morning routine; Be specific. It can be a major reason why agents don't prospect. Know what is serving you and not serving you. Get rid of all the negatives. On paper, have a master list of all the things that you should be doing. Get away from technology when you need to focus.  If you're having difficulty following through with what you say you want to do, you have to build the integrity in what you say but taking control of the things that are outside of your control. How does desire affect your actions? Michael talks about how you habit pair to link new emotions to hard tasks. Find people who are doing the same things that you want to be doing. Maximize your technology. Michael talks about redX and how they find it so helpful. Data, desire, and action gets you to take the action.  The sense of achievement is what matters for you doing that again and again. How do you use dopamine that is released in the brain to your favor? Jeff asks Andy and Michael to share examples of high level achievers and what it is they exactly do in forming those habits and using the emotional high of one activity to flow to the hard task activity next. It typically takes 12 weeks to start the true consistency of prospecting. Andy talks about how individual past experience and environments affect the timing it takes. There is not necessarily one size fits all. How long should you commit to a prospecting method?     Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor) https://www.habitguys.com/training https://www.habitguys.com/free https://www.habitguys.com/call New Book Available on 1-12-23 - Habit House (Available on Amazon)

    Today there is so much noise. You turn on your laptop or open Social Media apps and there are more messages being thrown at us than we can keep up with. On this episode of the Lab Coat Agents Podcast, Jeff talks with a good friend of his and is a part of the Lab Coat Agents, Alex Rivlin, who also authored the book, “Static”. How do you focus on really being present where you are? Tune in! Episode Highlights: Alex Rivlin is the guest on the podcast today. He is a good friend of Jeff's and the author of a book called Static. Alex operates a team in real estate but he has been an entrepreneur for many years. He lives in Las Vegas with his girlfriend and two children. At 18, he started his first business in auto repair. He exited that business at 26 when he got into insurance. He then spun that off into a technology company, still with insurance where he grew to 165 employees in 3 years. When Alex exited that business he was looking to solve a new problem and help as many people as possible.  Alex shares the reason that he got into real estate specifically. He shares the stats in Las Vegas for real estate agents- 82% of agents don't renew their license for the second year.  What is it that sets apart the people that could make it? Alex first looked into developing and as he was researching and analyzing he decided he could make more of an impact in the real estate side. Success has different definitions for everybody. Alex has a passion to help people achieve what that is for them whether more money, harmony within the areas of your life, passive income, etc. Alex owns some portion of five different companies and is happy to show people the paths he has followed. Jeff talks about why people often shift to real estate. He also talks about the difference between balance and harmony. Do you feel like balance is elusive? Alex has advice about reaching for happiness. “If you're chasing happiness, it is an issue”, he says. How do you focus on really being present?  Society creates our narrative and we try to measure up with it but what if it is not what's right for you and your life and family? Create your own narrative, be proud of it and own it. Jeff asks Alex to touch on tactical things that many people struggle with.  When you compare the highlight reels with your behind the scenes, it's not good and it is often not what it seems. Alex shares a personal story about worry and being the person he thought everyone else expected him to be. He also shares how he navigated out of self-doubt. What is the difference between self-doubt, negative self talk, and areas of improvement? How does Social Media work along with good harmony and perspective? Alex talks about the questions he asks himself before going through with his plans, posts, etc. “Fake it till you make it” is one of Alex's least favorite things. He recommends to throw that to the trash and instead, be authentic; Be who you are. You have the aptitude and ability to do fulfilling things.  Alex talks about an American socialist, Charles Cooley and how a quote of his really summarizes self identity. You don't need to be what you think others are wanting you to be. In Alex's book he goes through how the brain works and how influences shape us. Advice comes from a personal lens and personal experiences. It is important to be aware of that and consider if you should take or leave it. Static goes deep in all aspects of life, the best tools you can gain are those that help you sort through.  Resources Mentioned: Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor) Alex Rivlin:  Paperback book STATIC by Alex Rivlin on Amazon https://www.instagram.com/alex_rivlin/?hl=en https://www.facebook.com/alex.rivlin.1

On this episode of the Lab Coat Agents Podcast, Jeff talks with Jake Dixon. He coaches a lot of broker owners, focusing on the agents who sell 24 or fewer homes per year. Jake calls out those who say that the agents who fail just aren't motivated enough. What if team leaders and coaches are too focused on giving professional advice rather than asking good questions to find someone's strength zone? All new agents should tune in to this episode in order to jump-start their 2023 business. Episode Highlights: What is the differentiation among coaches? There are a lot of struggling agents coming out of 2022. There is no secret with the stat of 87% of agents failing and leaving the industry in the first two years. Jake is from Wisconsin and a cardinal fan. He is a father of two young daughters, and his wife is also his business partner. Jake is very passionate about serving the underserved in doing God's work.  Jake was drafted as a hitter which he turned down and then took the draft offer as a pitcher with the Anaheim Angels. He had a Tommy John surgery and then re-tore the ligament which eventually took him out of professional baseball.  Jeff asks Jake when and how he got started in real estate. He got his license in 2013 and sold one home and the owner of the company brought him in to interview as the team lead which he got and led to another opportunity to be a team leader in a  top 20 market in NC. Next, he got an offer to be a coach in 2016. In 2016, he transitioned out of the TL role into the coach role and he then looked at beta testing for a coaching platform. Very quickly, the coaching platform took off. In July 2017 they expanded into their first location; By the end of the year they were at 35. The end of the following year they were upwards of 150. Jeff asks Jake what it is that truly helps new agents. He says success lives in your strength zone. He has the ability to ask questions to see what motivates people internally, not just being a good advice giver like most coaches. How do you have your own custom lead generating plan that plays to your strength? Jake explains the 5 to 25 challenge that they use. 5 real estate conversations a day for a year works out to be 1,250 conversations over time. He has tracked this for 7 years and has found a 50 to 1 conversion rate- about 2% which works out to 25 transactions. There is just as much of a leadership problem as there is a “motivation” issue. Jeff asks Jake how he advises people to get started on a conversation list. Jake chunks everything down to time on task over time.    Where does someone start to conceive a list to have real estate conversations who could be legitimately in their market? Jake explains the difference between not having a bigger database and cherry-picking your database because of preconceived ideas. What do you like to do? Find friends and build a circle around there. Jeff talks about how so many get on Social and spam people about their awards and want to sell, sell, sell.  When you are authentic and use that to your strength, Jeff talks about how it truly works and compounds. Jeff reviews his birthday list on Facebook to intentionally make sure there is relevance to his friend list. Once you have a built in CRM, you need to be intentional about how you show up and engage. Jake says he is big on lifestyling. He sees it like Gary Vee talks about - don't create content- document what you're doing. Jeff talks about how the younger crowds drive the future of Social and how people prefer to interact. In real estate there is fatigue in trying to do too much too fast. Jake simplifies it. Jeff talks about how life derails you and you have to play the consistency game. Jake advises, “Show up and do the work. Surround yourself with other like-minded positive people.”

On this episode of the Lab Coat Agents Podcast, some very good friends of the show are back…Brandface! Tonya Eberhart and Michael Carr are talking about how their business is shifting and how they are attracting new clients. This is so relevant for every single listener. Don't miss it! Episode Highlights: Jeff introduces Tonya and Michael from Brandface, whom many of the audience are familiar with. Tonya is the founder of Brandface. She entered the radio industry in 1988 in the sales side. She was getting doors slammed in her face. She realized that she needed to change the way that she presented herself. What are the things that successful people have in their industry? Tonya talks about how she studied it and started leading others to do the same.  Michael has a background in real estate. He opened up a brokerage in his hometown and realized that his marketing was not good, which is when he met Tonya who told him he didn't need marketing…he needed branding. His team is north of Atlanta, Georgia with 26 agents  and he is the COO of Brandface, LLC. There is a big myth out there that people are going to help you build your brand. Tonya says there is a big difference between building a brand and promoting a brand. What makes you unique in your space? What does it mean to your customers? Tonya talks about taglines and stories and how she pulls out the important character traits and experiences to highlight as well as loop that back to why the customers should care.  Michael says you do have to differentiate yourself and he clarifies that you can do that even if you are just getting started. Jeff asks Michael and Tonya how they guide agents into their shining star points. ‘What would you like to be known for?' is one of questions Tonya asks clients to get them thinking about how they will build their brand. What is the meaning behind finding how to be seen differently, changing your presentation? Michael shares some personal experiences and stories about niche and reputation. What about the agent who doesn't have the experience and connections? Jeff and Michael discuss limiting beliefs. Limiting beliefs are the number one distraction from getting to where you want to go. Michael shares how he personally overcame his limiting beliefs. You have life experiences that are relatable to others as well as different education. People do business with you because of what you express in your story and brand.  Tonya shares an example of a brand they have developed that doesn't really have anything to do with their experience level or what they have done in the past. How do you brand without boxing yourself in? Brandface recently did an episode on Social Genius by Drunk on Social - make sure to check it out! “It is not even about virality anymore, it is about dialing in”, says Jeff. Michael and Tonya agree and share their advice.  Michael loves the podcast space but he says it is not about millions of listeners. The focus is on community.   You can make just as much money with a small sphere of influence…Michael explains how. Tonya discusses the shift from mass media to “me media” and how Social Media has evolved too. Michael talks about the importance of network and a story with a client who had a  community of 130 people across the nation that generated 15 million dollars in sales, half of her total sales. How are you monetizing your influence no matter what the size? Michael and Tonya share ideas to strategize. Jeff talks about the importance of podcasting and connection. Tonya and Michael weigh in with their opinions.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor) https://brandfacestar.com/  

On this episode of the Lab Coat Agents Podcast, host Jeff talks with Joe Khoei, who runs a company that are Google ads PPC specialists. Did you know that the big players in real estate dominate the google searches? The good news is that there is still opportunity for you as well. Tune in.    Episode Highlights: What do you do if you're sick and tired of the Zillows of the world and want to build leads and sources through Google? Joe Khoei introduces himself. He studied Engineering and then he saw that sales people were having all the fun and making all of the money. In 2010, Joe started Sales X. He figured out how to do websites and SEO. A couple of years in they started to scale the business. Multiple times they have won the award of Best Agency in US Search awards. What are the challenges of buying leads from the big fish with deep pockets like Zillow or Redfin? Joe explains how people are used to getting information they want; They don't want to give their contact for it first. He explained how they worked and reworked their process around that psychology. What keywords are getting the most searches every month? What is the competition involved with them? How does retargeting through Google ads work? Joe explains the different types and how they work. What about Google and Youtube? How does remarketing work with PPC - Pay per click? Joe says the power of remarketing is that you're actually marketing to those who are actually looking for your service in your area. “As agents, many are trained to do things a certain way and it is becoming prehistoric”,  says Jeff. He asks Joe to talk about how to provide value for free.  Joe talks about the factors of influence and how your cost comes down per person over time. Jasper is a service with templates for AI and copywriting. Have you heard of Google grants? For someone who wants to get started in Google advertising, Joe has advice.  Joe has a helpful source, “How to pick a really great entry level agency” at : https://www.salesx.com/labcoatagents What is your web presence and how should an agency bring value to that?       Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   https://www.salesx.com/ https://www.salesx.com/labcoatagents

On this episode of the Lab Coat Agents Podcast, is an inspiring story of someone who has overcome so much. Randi Brandt joins the show today to share how circumstances could have taken her life or left her in a wheelchair but she has come through that and is thriving in her real estate business. Don't miss it! Episode Highlights: Randi Brandt introduces herself. She started out at Michigan State in Elementary Education and planned to work with kids but changed her mind after her internship and ended up with a hospitality business degree. Randi got a job in Keystone, Colorado with Vail Resorts which was the first time she had left Michigan and also took place during the 2008-2009 era. In 2013, she was ready to come home and opened an event planning business for a few years and she looked into investing in real estate. She ended up selling her business and got her real estate license. A little over a year into the business, she turned 32 and found herself in the back of an ambulance. Upon arriving at the hospital she was told that she was in liver and kidney failure, her body was shutting down. There was a time when the doctors told her dad they were not sure if they could get her back. They had her do a round of dialysis and among other procedures, a spinal tap. Randi realized she couldn't see as well and they decided to order another MRI. Next thing she knew she was going to the ICU. They found she had a subdural hematoma, a brain bleed.  She didn't end up needing a brain surgery thankfully but once they got her out of the ICU they needed to do more tests to determine what has caused everything. They removed two nerves from other places in the body to send for more tests.  At one point, she ended up having a stroke and lost all feeling from her waist down. Her internal organs were getting better but her body was failing her. Around day 40, she was told her body was stable but that her legs would never work again and they would prepare her to go home with a wheelchair. She had to continue running her business and kept in contact with clients until she went into the ICU. Randi could not comprehend how she was in that situation as she had always been active in dance, volleyball, etc. The nurses ended up putting her on suicide watch. It took her about 3 days to pull herself together. She prayed and really wanted more and the ability to help others. A physical therapist had her in an apparatus to stare at her legs in a mirror. They saw small movement in her legs and she then started doing 4 hours a day. Her nervous system was re-training. She couldn't choose to move her legs at first they just did.  On day 60, Randi was released from the hospital. Her driver's license had been taken away because of her stroke and loss of feeling disclosed by her doctor. She was released on a Sunday and back in her office on Monday. She went through a long process of recovery and had to do her business in Ubers because she couldn't drive until she regained strength. Jeff asked Randi how she was able to keep focused on her business through all of her obstacles. Randi talks about how she had to work through mindsets and limiting beliefs. Jeff asks Randi how she would advise people to get through mentally. You have to set your limits and claim who you are and what you're going to do.  Randi talks about expectations and being open with her clients. Jeff brings up the shift in the real estate market that we are now seeing and many are seeing the massive struggle in their way. Randi gives advice. You have to know your data and be the professional who knows what is going on. Jeff asks Randi what tactical things she is doing in her business or planning to do to continue to thrive for this downturn in real estate. What about the “36-touch” for a client base? Jeff and Randi talk about using Social Media and video strategies. Randi shares her cadence. Where can you add intentionality with Social?   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Randi Brandt 810-923-0245 https://www.facebook.com/profile.php?id=2316504 https://www.instagram.com/randi.brandt/?hl=en

On this episode of the Lab Coat Agents Podcast, Karina Pacific joins host Jeff Pfittzer to share how she has overcome so many things from her past and how she is applying them today. She talks about mistakes that she made as a new real estate agent, how she uses networking and things that she loves to grow her business, and how we treat leases because they can turn into millions of dollars in due time. Tune in now! Episode Highlights: Karina introduces herself. She was born and raised in Mexico in a little beach town. HSe now lives and does real estate in Manhattan Beach. In 1985, Karina came to America by a miracle of God, and was raised pretty much parentless because she had a single mother who was working all of the time. Karina experienced abuse, neglect, and many hardships. All of the lacks have strengthened her to who she is now. Curiosity and faith saved Karina. She is intuitively a positive person.  Jeff talks about how it is easy to find trouble and easy to give up when you come from a hard upbringing and past. Are you just dealt a bad hand?  Jeff asks Karina to give advice to real estate agents who are tempted to give up in these times that are harder. Hard times help define people but human nature likes what is comfortable. How do you break out of the mediocre? Jeff asks Karina to share her plan for the next 12 months with the challenging changes in the economy. She discusses her company's business plan and pillars. How do you make it with raising interest rates, low inventory, and recessionary times? Karina talks about how the charitable part of her business loops back to sales. Karina shares stories of mistakes that she has made to help other agents. She also talks about strengths and weaknesses and interviewing teams. What do your habits say about what kind of professional you are? It took Karina ten years to really find her home in real estate. She was not afraid of moving around and she suggests, “You have to find your people.”    Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   https://karinapacific.com/ https://www.instagram.com/karinapacifichomes/?hl=en Karina Pacific - 310-529-4292 https://www.instagram.com/karinapacifichomes/?hl=en

How To Trigger Emotional Drivers In Prospects In Order To Capture More Sales- With Jeremy Miner- EP 192   On this episode of the Lab Coat Agents Podcast, learn what it means to be a problem finder and therefore a problem solver rather than a product pusher. So many in the sales and real estate industry rush to Social Media to tell everybody what we do, to ask for the referrals, to ask for business…when in reality you should be going about it a completely different way. Jeremy Miner, a chairman of Seventh Level, a global Sales Training company, joins Jeff on the show today to discuss strategies based on psychology that lead to consumer interest, engagement, sales, and incredible success. Don't miss it! Episode Highlights: Jeremy was in the top 5,000 on Inc. Magazine's list of the fastest growing companies in 2021. He has been recognized by The Direct Selling Association as the 45th highest earning producer out of more than 100 million sales people. Closers Are Losers is Jeremy's Podcast and he has a new book, “Selling To An Unsellable Generation”. Jeremy majored in Behavioral Science and Psychology in college and the way that he saw people selling did not make any sense. How do you learn to get your prospects to pull you in rather than just push and push for sales? Jeff asks Jeremy what led him into studying Behavioral Science and Psychology? Jeremy shares that he actually dropped out his senior year, 13 credits shy of graduating and why. People are wired to do things consciously and subconsciously; Understanding those things makes selling easier as you can also pinpoint triggers in consumer behavior. How you are perceived by your prospects is what matters. Jeremy explains where he sees a lack of understanding in the motivation of consumers among the groups of professionals they train. Real estate agents specifically do not find out the important details enough. Can you come up with 2-3 generic problems that most people you associate with have and then have solutions? Education is great but it may not stick in people's brains, Jermey explains why. Why do people get frustrated when they are selling their house? How do you keep the explanation short of how what you do is helpful to other people? If it is too long it becomes a sales pitch again. Jeremy asks Jeff to identify top problems for buyers and sellers in the market currently that many could relate to. How do you automatically attract prospects  and differentiate yourself? Jermey explains how when you speak the same as all the other sales people your prospects have heard you trigger them to shut down. There are right questions to ask with the right tone. What is it like? Jeremy says that prospects pick up on social cues in 7-12 seconds. Social cues are so important, they have a very primitive root but they still apply today because people get tired of it and have built walls of resistance.  Jeremy educates about neuro emotional persuasion questions that disarm the guards of prospects. You have to learn to come across detached from the sales outcome. Why not prevent objections? Jeremy says you can point out objections right away and then make a connecting question. Jeff asks Jeremy how he would carry on an open house conversation with objection. You have to slow down your cadence to cause deeper thinking. How do you build the gap from where customers are to where they want to be? How would Jeremy apply his strategies going up against other agents at a listing? When you understand the emotional side of a buyer or seller they will view you as the expert.  How does this psychology apply to Social Media postings? Jeremy goes through some call scenarios and how to neutralize conversations. People buy based on who they think can get them the best result. If they like you that is great but they have to really know and trust you. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Jeremy Miner: http://salesrevolution.pro/ Books-Jeremy Miner

On today's episode, Jeff talks to Garrett Maroon, owner of Maroon Group Real Estate and host of the Serving Not Selling Podcast. He shares how he built a referral business that generates over 100 transactions per year.  Garrett's system is easy to implement, requires little money, and no cold calls yet generates consistent business no matter what the rest of the market is doing.  Tune in and follow his lead to build a solid referral business in your market. Episode Highlights: Garrett shares how initially he was against the idea of joining real-estate but then after months of exploring this field he said yes to it. Garrett's encouragement to agents is one of his favorite quotes from Charles Kettering is the only time you can't afford to fail is the last time you try. The world is different, people interact differently. Garrett explains why it is important to understand and adapt. Garrett explains how he shifted that mindset of becoming a real estate agent versus a friend. Garrett talks about the research he did on consumer psychology.  Garrett talks about the importance of building relationships even though they may not be a potential client.  If you are an agent who struggles to talk about your business, you probably should say it more often and if you are an agent who has no problem talking about yourself and your business, you probably should say it less. Consistency is everything. It's not about perfection, about consistency. “You can have the perfect post. But it doesn't matter if you're not going to follow it up with a bunch of other posts,” says Jeff. For his clients, every quarter Garrett has the same rhythm of personal touches. He shares the cadence of the quarters. You just have to think about how you can actually consistently care for people. That is how you win in the real estate industry. Garrett talks about the future generation, the millennials and how they are reluctant to answer their phones. He shares how you can get a better hold of them. Garrett explains how he has a systemic approach towards building relationships.  The old school people teach agents to abuse their various vendors, which as per Garrett is not the right way to do it.  3 Key Points: Garrett talks about his database of clients, how he started with just 40 people and how he was able to organically grow it.  Garrett shares sales pitches and how he indirectly approaches people and lets them know that he is a real-estate agent.  If you have the old school mindset, you need to change it again. You are going to get left behind. It's just not going to work, says Jeff.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Garrett Maroon: text 804-878-2200 https://www.businessbyrelationships.com/ https://servingnotselling.buzzsprout.com/

Today on the Lab Coat Agents Podcast, host Jeff Pfitzer is joined by Paige Dungan who is a Public Relations Specialist and Co-Founder of The Sisu Agency. She shares how local media is always looking for experts they can feature when business topics become relevant for their audience and she gives great advice on who to contact and how to add value so you become the go-to local expert on real estate. Tune in to get all the best advice! How Public Relations Can Benefit Real Estate Agents-with Paige Dungan- EP 190   Today on the Lab Coat Agents Podcast, host Jeff Pfitzer is joined by Paige Dungan who is a Public Relations Specialist and Co-Founder of The Sisu Agency. She shares how local media is always looking for experts they can feature when business topics become relevant for their audience and she gives great advice on who to contact and how to add value so you become the go-to local expert on real estate. Tune in to get all the best advice! Episode Highlights: Jeff introduces Paige Dungan who used to run Success Magazine. Paige Dungan shares where she started out in college and her entrepreneurial desires. Paige jumped into the first PR hire for Dickey's Barbecue when they started to franchise. That experience taught her so many lessons that she needed and showed her that she really wanted to do PR for her career. As a marketing manager, Paige took an entirely different role with Success Magazine. She could see the relational piece missing. Nobody wanted to ask the big names to get more involved. PR is connecting, especially connecting those who don't have the confidence to ask and the time and heart to do it. Paige shares how Tristan helped her think well about her naivety going into entrepreneurship for the second time after her first failed attempt. There is a success mindset that you have to find  Jeff talks about his experience meeting Tristan and how what some people may think is annoying was actually so needed and led to them becoming business partners. Sometimes you just have to keep trying until you're told not to.  Jeff asks Paige to talk about overcoming struggle. For her, it was a two and a half year process postpartum. She talks about what it was like to deliver a child at the very beginning of COVID in all the uncertainty. Paige explains what it was like to go from being a high performer to not being able to get out of bed and how hard it was to not show up as a wife, mom, sister, daughter, etc. Jeff mentions how relatable the topic is and asks Paige to give advice to those who are going through something similar or may go through in the future. Society minimizes the time it should take for us to process and go through things but the reality is life doesn't work that way. Jeff talks about the pros and cons of compartmentalization in both personal life and business. Oftentimes people don't immediately recognize something wrong with them because so many are just moving one hundred miles per hour or they try to get busier to distract themselves which just temporarily masks the pain but does not lead to long term improvement or recovery. In PR there are so many emotions, relationships, and nuances. Jeff asks Paige to talk about the difference in the PR that is costly and the free options. Why do real estate agents need PR? How can you be seen as the authority with value in your community as a real estate agent? “If anyone DMs you to pay for PR, do not do it”, says Paige. Journalists look for content and knowledge, what can you provide? How do you find reporters? Paige shares the tips and tricks. Paige explains the roles of those who work for TV shows and news outlets and who it is you need to get in touch with. Paige shares how real estate agents can be great at their own PR. 3 Key Points: There are many challenges and rewards with entrepreneurial endeavors. Paige talks through the limiting factors that hold many people back and how she has personally overcome them. Many people especially in recent times have gone through a lot of hardship and mental health is a very real topic to approach head on. Paige explains the importance and how to get through recovery. The more that you can rationalize what will happen with your outcome, the more sanity you will experience. Paige discusses the difference between PR and marketing. PR is your story, your connection, your ability to be set apart, and to be seen as the authority with value.       Resources Mentioned: Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Paige Dungan: paige@thesisuagency.com https://www.linkedin.com/in/paigedungan/ https://www.instagram.com/paigeofpositivity/

This week  on the Lab Coat Agents Podcast, you have the privilege of hearing an interview from The Social Genius virtual event.  Atlanta, Georgia real estate agent, now TikTok star, Glennda Blaker is the guest; She started creating TikTok videos in October 2020; With 18 months, she created over 391 videos and gained over 560,000 followers. Tune in to hear how she creates and batches content while consistently building a brand and how that brand actually generates real estate sales.   Episode Highlights: Glennda introduces herself and shares how long she has been in the business and what led up to her now crushing it on Social Media. Tristan asks Glenda about structure and how many videos it took for her to catch on to a rhythm. What about lighting and video? Tristan asks Glennda to explain what kind of agenda that she goes by creating the videos. Glennda explains what her audience is biting into and how her videographer, Denver helps her recreate stories. Jeff points out a consistency with Glennda: that she wears stars and he asks her to talk about it. Where did it start and why did it stick? What does strategy across all platforms look like? What about ROI? Jeff asks Glennda to quantify what she is doing. Advertising yourself looks way differently today than it does in the past. Glennda shares some specific examples of how her Social Media turns into business. Looking to start video? Glennda has specific encouragement for you. Credibility is built in being relatable.  Jeff asks how Glennda filters the bad clients and haters. She shares some TikTok battles she has had with people. What features are available to respond to comments?  What are winning habits and hashtags? Tristan asks Glennda, “What's next or what are her desires to accomplish next  on Social?” Do you understand the exponential reach that you have? Jeff asks Glennda to share her take on copy-catting.  How does Glennda do batching of content and how much does it equate to? Glennda shares a funny video about editing. How do you still have time to do real estate along with creating video content? Jeff asks Glennda to share her stats. Glennda talks about data on her posts and how she sorts what is working. Tristan asks what Glennda's real estate structure is. What is Glennda's gifting program?   Resources Mentioned: Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Glennda: https://www.glennda.net/ https://www.tiktok.com/@glenndabaker?lang=en https://www.instagram.com/glenndabaker/  

On today's episode, Jeff is going to talk to Jonathan Spears, founder of The Spears Group from the panhandle of Florida. Today they are going to discuss some of the basics and some of the things that helped Jonathan to get to where he is today; From foreclosures to luxury real estate, Jonathan focused on the top parts of the market that were transacting and he was knowledgeable about them. Real estate is not easy and it's not going to get easier anytime soon, so listen to Jonathan's advice on how to prospect.  Tune in. Episode Highlights: At the Spears Group, Jonathan and his team serve second, third, and fourth homeowners, investor profiles and they are very fortunate to be along a white sand beach, emerald, green waters that serve such a wonderful community in the South. When we all think of the word recession, we go back to 2007, 2008, 2009 but for us, it really was 2010 when we had the BP oil spill that really threatened the quality of the beaches and Jonathan is a true product of recession. Having to figure out how to collaborate with people that were not of Jonathan's age or even collaborating with those that were close to his age but had major age gaps; that helped to set up for a lot of success in real estate for Jonathan. Jonathan always tells his agents to stay obsessed with the hot seat and stay sharp. Because when you are sharp and you have market knowledge, it doesn't matter how you look. Online real estate websites or technology tell you what's transacted and what the price point is, but they don't tell you who the people are and why they transacted. It is fundamental to all the agents to focus on is why are things transacting in the market that you are serving, says Jonathan. Direct mail is very valuable in our market because our clients aren't in our market. So, we are trying to engage them back home in their market, whether it's through direct mail or social media or through other ad campaigns, says Jonathan. It gets under Jeff's skin when he sees an agent tossing and turning in the wind. Because just a little bit of focus and a little bit of daily discipline can be the difference between providing for your family at a high level and not.  When you are struggling you feel like you have to cast that wider net, but you are actually doing a disservice to your business. When you do so and niching down and going deep on just a local community and become the digital celebrity, like the authority in the community that lifts it up rather than having to talk about real estate. This is more of a social strategy. As a real-estate agent it is important to realize that you have a routine and because you don't track it, you don't know it. So, if you are the CEO of your business and you are not tracking what you are doing, how do you actually know what is going on in your business?  As per Jonathan's business model, he wants to create more of a level field for agents. He wants an agent's business to be more predictable.  Sales is a numbers game; How many phone calls does it take to equate to a real appointment? Jonathan' would say his sales pitch to you is to be the CEO of your business.  The best piece of advice Jonathan would give to a beginner is whether you are in the mortgage industry, the real estate industry or any other industry, snuggle up next to whoever you idolize. Whoever is doing the most in your market, whoever will give you the time of day and learn from them.  When it comes to value proposition you can look at it through two ends of the spectrum as a new agent. The value proposition you could have to a customer is you know being at a great brand or brokerage that provides a certain marketing outlet. But at another end of the spectrum, where you are a successful agent on a micro basis when you prospect the value proposition that you provide needs to be in direct correlation with the value output that your customer wants to get. Know your audience and figure out what's important to them, says Jonathan. The ability to understand the whys and the market is not widely known. There is no strategy. One challenge for all agents is to listen whether you are a leader or you are an agent; dial in and try to figure out what your true value props are that are actually different, says Jonathan. Rewire and direct mail could be super effective. For Jonathan in a second home market, his customer base isn't always there and so ways to get in front of them is through direct mail. The way that we approach direct mail is kind of a litany of things. It could be a mixture of handwritten notes, direct mail, postcards, says Jonathan. Pick 200 addresses and farm them constantly. When you start seeing response from customers is when they start seeing a repetitive value proposition from you. For Jonathan it takes 6 postcards to one area before he ever gets a single call. 6 valuable direct mail pieces whether that's handwritten notes, postcards, brochures, 6 pieces before Jonathan and his team ever get a response and that's typically like one or two responses. As per Jonathan, you have to be consistent in social media. It is going to take time but imagine popping off and it happens very regularly now, and you can go into a listing appointment or put on a marketing piece that you have the capability of getting hundreds of thousands of eyeballs on your property. There is constant consumption of knowledge. We are constantly listening to podcasts or reading books, reading news articles, or scrolling social media to try to find more information. Be disciplined to apply the knowledge that you get to your business. It's your life you consume over and over and over and over. 3 Key Points: Only distressed properties were transacted at the time when Jonathan came out of school and started into real estate, and it really exposed him to pricing properties for banks or lenders or sometimes private equity groups. For a lot of us as humans, a routine is incredibly important and that is something that Jonathan mentioned that he has customized, and the approach has worked for him. As a real-estate agent knowledge of the market is probably the most important thing for an agent to focus on; it is their biggest value proposition, says Jonathan.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor) Jonathan Spears: https://spearsgroupfl.com/agent/jonathan-spears https://www.instagram.com/jonathanmspears/?hl=en

Today on the Lab Coat Agents Podcast, Jeff interviews  the author of best selling books, 1 Million Followers and Hook Point, Brendan Kane on how to find, engage, and grow your social media audience. He has helped people like Taylor Swift, Katie Perry, and Rihanna. You don't want to miss this! Episode Highlights: What is the amount of time that you have to hook someone into your content? Brendan shares the mistakes content creators make in trying to hook their audience. Where are brands failing when it comes to social media? Where do adjustments need to be made? There is a real physics to delivering a message. Brendan shares his Hook Point Formula. The days of click bait are really over...you have to earn and maintain the attention to stop the scroll. What is the actual blueprint to a successful hook point and therefore successful marketing? Most brands are connecting with less than 30% of their target audience. Why? Most brands are connecting with less than 30% of their target audience. Why? Communication = Math. There are 6 main ways that audiences interact with the world and process content. Jeff asks Brendan, “How do you best lead into videos in a way that attracts attention?” Influencers connect on a one to one basis and feel like friends. The best content creators make it an active experience. Brendan gives examples of verbal and non-verbal attention grabbing techniques. Tristan points out how the media, like the news, grabs attention. Brendan weighs in about sustainability and trust issues. What are some things that entrepreneurs should be paying attention to when they are looking to grow their influence on social media? Brendan outlines The “Common Sense” Model for brands and why it doesn't work. He then outlines his Predictive Viral Content Model that merges creative with scientific Methodology and why it does work. Where do you start with the behind the scenes research that is needed to be successful? As an example for real estate agents, what would it look like for them to “stop the Scroll”? Brendan explains how to make your content digestible for the general audience and how the algorithm prioritizes content.  Resources Mentioned: https://hookpoint.com Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/   

Can you imagine growing a TikTok channel to over 600,000 followers, you get 5 million likes, you wake up one day and you've been banned from TikTok. What do you do? Today on the podcast, Jeff talks to Austin Armstrong who grew a massive following on YouTube in 30 days. Don't miss it. Episode Highlights: Austin Armstrong has been on the podcast before talking about Google SEO and has evolved greatly since then. He is marketing and branding now too. Austin has been doing Social Media and Digital Marketing for about 17 years starting back on MySpace. Socialty Pro is a digital marketing agency that he started about 3.5 years ago. SEO education was his first content focus when he started out on TikTok. Austin saw the massive shift the TikTok was creating and realized he wanted to expand; Thankfully he is not one to put all his eggs in one basket because his TikTok account got deleted. Austin shares how many followers he has on each Social Media platform with the same repurposing of videos. Jeff asks Austin if he bought some followers and how he became so successful. Instagram and YouTube are very difficult. Austin's full time job is now to figure out the algorithm shifts, paying attention to the analytics, paying attention to what is working as well as what isn't and doubling down on what is working. Austin talks about where he started and how his funnel was functioning and how it evolved.  Do you understand what a back link is? How do you expand interest in a content topic? What if one of your accounts crashes? Are you prepared to handle that? Do you have preventative measures in place as well as a plan to recover? Jeff and Austin have great advice. Austin says, “Hire a coach, invest in yourself.”  How does monetization vary? Austin talks about videos with the same titles that have continued to bring success. They are all shorts. There is such a great opportunity! Test out interest specific titles. Every Social Media Platform is a search engine, people are just searching for information differently; Austin explains. How is searching online changing? Jeff talks about the 4 million views he has received in the last 60 days. What about location based feed? People love a sense of community. You have the opportunity to build a strategy on that.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Austin Armstrong Schedule A Call TikTok - Austin Armstrong

On today's episode of the Lab Coat Agents Podcast, host Jeff talks with Paul Ross. Real estate agents, when you think about sales, do you think of yourself as a hypnotist? How often are you practicing or reading up on your neuro linguistic programming? Paul Ross has got some fascinating stories and is a master of all hypnotic and subconscious selling; Don't miss out!   Episode Highlights: Tom Cruise had played a character based on Paul Ross in the movie Magnolia. In 1987 Paul Ross stumbled onto NLP: neuro linguistic programming; Essentially, it's a technology for modeling excellence.  Paul narrates how he created the whole subtle sales system, or the subconscious sales advantage, and how it grew from there. Paul mostly focuses on real estate and mortgage people. Paul always teaches his students, whether it's sales or pick up or whatever it is, that the number one consideration you would have to have is - what state of mind do you want your prospect to be in?  Your clients or your prospects, inability to focus is your number one or number 2 biggest enemy to your sale, says Paul. Paul talks about the importance of implementing radically different things. The first radically different thing is it takes a different perspective on what sales mean. Words are powerful. Words have hypnotic effects. Words structured our consciousness. They shape our decisions, and they drive our behavior, says Paul.  For every exploration there must be a leader, for every leader there must be a student follower.  When you say something deliberately vague, the listener's unconscious mind will fill in the blank illustrations for every meaning and pick the one with  the emotional context that fits . Being different is kind of something that you will have to get used to in all facets of all business, because if you are not different nowadays, you are not going to stand out, says Jeff.   Lot of times the prospects don't know what their objections are. They just muddled and they don't want to appear stupid by saying, well, we don't understand, says Paul. Prospects often don't really believe that they can't afford something. They don't believe that they can have something. They don't believe they deserve it or are capable of claiming it when you can expand their mind past all that, expand their consciousness to embrace new possibilities about what they can own, what they can enjoy, what they can explore. You are actually doing healing work. Jeff says that through his podcast he has trained the audience because doing video for your business was different. Using social media for your business was different. Going on social media and being authentic is different because everybody just wants to follow the herd, which is delusion and everybody wants to follow their broker, which is old fashioned and those that have a differentiation mindset will say. It's not crazy, it's brilliant.   To improve your sales skills, you will have to start out with a basic knowledge first and foremost, you have to change your own belief system about what's possible. You have to look at your own beliefs around your deservingness, about your capability, about your possibility, and about your willingness. So that takes some personal transformation. Paul has a free five-part series called Invisible Influence. You can get it for free. Text the word, "compel" and send it to 411321411321, if you are outside the United States, you can use WhatsApp and text the same word "compel" to 909.741.1321.   3 Key Points: Paul explains how there is lack of focus in clients because they have too many options available to them.  As a real-estate agent the one most useful thing you can do is use pattern interrupts. Pattern interrupts are ways to take your  prospects or clients' expected way of behaving or thinking or feeling, disrupting them and then turning their mind in a different direction. Paul shares valuable tips for somebody who wants to improve their sales technique and  want to go down this path to learn more, gain more experience with this and understand how they should be articulated in order to be more effective.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor) https://www.speakerpaulross.com/apply https://www.linkedin.com/in/speakerpaulross/

On today's episode, Jeff talks with Sarah Knaver and Victoria Velazquez who did over $100 million worth of sales in 2021; They are in the top 1% of agents in the country.Victoria and Sarah talk about their journey and experience in real-estate and when they decided to scale and hire team members. Tune in. Episode Highlights: Real estate had always been in Victoria's sphere in different ways, and she always had kind of thought about doing it. She always felt like it was a career where you really got rewarded for the effort you put into it, which was very appealing to her. Victoria and Sarah talk about their career journey and how they got into real-estate.  Victoria Velazquez was an undergrad at USC where she earned a bachelor's in public policy, planning, and development with an emphasis in real estate finance. Sarah obtained her real estate license in her senior year of college while pursuing a liberal arts degree at Pepperdine University. If you are interviewing somebody that has a team, Sarah always recommends interviewing somebody that is new on the team and somebody who is more of a veteran on the team so that you can get a sense of how their growth has been. Sarah has heard from several different new members on teams or assistance to people that one of their biggest challenges with whoever they just started working for in real estate was that person was now no longer in the office and they had no sense of direction as to what to do. It is important for people to understand that if you want to be a successful real estate agent, you can be an introvert, but you can have a disadvantage to extroverts, says Jeff. Victoria didn't have a ton of clients, so she thought about anything and everything to execute for these clients. She would go above and beyond in the beginning. Sarah had always assumed that her clients were super busy. They don't have time, and they don't have  knowledge. She always thinks of ways to make the deal perfectly easy and clear for them so that they understand pros and cons and can make a decision along the way.  Mostly Victoria and Sarah have their own listings that they say are open, but they do work with other people also. If you got into the real estate business and you want your weekends off, you got into the wrong business, says Jeff. “When we are sitting with people at an open house, we try to have something to do that is productive, but also not so important that you are then not being in touch with people that you plan,” says Sarah. Finding someone good is the hardest thing, but when you find great people who are just such a good culture fan with great energy can really make a huge difference and can be net positive for the business, says Sarah. Speaking with clients and negotiating with other agents and visiting sites are probably the only three things that really, we should be doing and need to be focusing our efforts and time, says Sarah. People get into this business being like I have no schedule; I have nothing planned but we are the opposite of that. We want things to be structured, says Sarah.    3 Key Points: Victoria and Sarah talk about the differentiating factor that might be overarching them from their competition.  What about open houses? How successful are they? Sarah and Victoria describe how they are different now than they were in the beginning. Your career can look however you want it in real estate and that's what is also beautiful about this business. As per Victoria, anyone can do it. Resources Mentioned: Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor) https://www.instagram.com/victoriavelazquez/?hl=en https://www.instagram.com/sarahknauer/?hl=en https://thrivii.com/  

On today's episode, Jeff is going to talk to Ryan Rodenbeck. This has become a common topic in the real estate world- thriving in a shifting market. How in the hell are you going to not only thrive, but how are you going to be able to keep your head above water? How are you going to be able to survive as we continue to head into recessionary times as we head into the unknown. They are also going to talk about independent brokers.  Episode Highlights: Ryan came into the real-estate business because he was an investor when he was 26-27 years old and tried to sell a property investment property.  Ryan considered himself as a good salesperson. So, he used the techniques that he had used in two properties and trained other agents to follow his approach with the leads.  Life happens and you are going to lose people. So, you always have to have a recruitment method and you have to stay focused on that or you will not grow, says Ryan. Ryan takes a lot of agents that come from teams that want to do their own thing. Then a lot of teams are universal, but a lot of the teams don't really have a pay system or a guided system for Asians to do their own thing, but Ryan does.   If you have a team with 20 to 40 agents that are almost exclusively working on your leads that are very profitable. Personally, Jeff hates leads and as a leader, he has just stayed away from that. Jeff looks for independent people who want to grow their own business. Jeff has built systems to help those people thrive.  Ryan doesn't have any ISA; they use Zillow flex.  The biggest thing with Ryan and his company is their leadership infrastructure. Ryan suggests that you don't have to invent your own technology when you can get the best in class from everyone else. The key is how you marry these technologies together. When you are working with independent tech companies who service real estate, that is all that they do and they are really freaking good at it, says Jeff. In his company Ryan has a culture committee that meets once every two months, that decides what kind of parties they are going to throw, what kind of charities they are going to represent that month. If you are a top producing agent and you are trying to lead in, grow a company, it really doesn't work. You have to put a priority, says Ryan. Post starting his business Ryan did a strategic planning, about four or five years ago, and his goal was in three years to grow to 100 agents at a time.  Jeff asks agents to hire good mentors because not only are they going to lift you up in the bad times, but they are also going to be that inspiration. They are going to guide you. They are going to use their experience to help you not make the same mistakes that they did. That's the key.  If you have a listing, you have to work for it, says Ryan. Ryan says that as a real estate agent it is important how you are marketing your home. How were you talking to buyers? How are you setting expectations? Number of things can happen at any point in Austin. It's going to drive demand like just two days ago Apple announced they are going to build 600,000 square feet of office, says Ryan. If you want to time the market, we have to have these talking points, this information in this data to be able to teach our agents how to handle unreasonable objections. Ryan says as a real-estate agent make sure that you are watching and listening to other podcasts.  If you are incapable of generating your own leads to your spirit influence or through the raw force of nature's open house, then you need to join a brokerage or team that will provide it to you into those skills until those skills are earned or adapted, says Ryan. 3 Key Points: Ryan talks about his journey and how in 2015, he became a top producing agent and decided to hire a team and become a real brokerage Ryan and Jeff talk about culture, and they say that as a real estate agent that is something that you can have it whether you are in a big box, you ran into your small shop, it doesn't matter it's all kind of dependent upon the leadership and it's somewhat cliche. Jeff explains why as a real estate agent you need to be working on dialing in your sales skills.     Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor) Street Text (sponsor) Ryan Rodenbeck: https://www.realtyhack.com/ https://www.spyglassrealty.com/ https://www.youtube.com/realtyhack

On today's episode, Jeff is talking to Michael LaFido, a luxury specialist who has a platform where he teaches. He flies all over the country and speaks. What does it mean to think like a marketer? What limiting beliefs do you have that you need to let go of to move to the next level? Tune in now.   Episode Highlights: Michael LaFido talks about his podcast, luxurylisting. Jeff asks Michael to tell his story and how he got into the business and to where he is now.  He used to be a highschool P.E. teacher and football coach. He shares the unlikely way he got into part-time real estate and launched his speaking career. He started creating products to educate.  In 2016, Michael launched his luxury designation.  Jeff asks Michael to share about his career as a P.E. teacher. How do you leverage a brand to help get you out of the gates? How do you become a top producing agent while working another job? Michael shares his experience. Micheal shares the lightbulb moment when he started to shift to luxury. Mailers with obnoxious funny letters? Jeff and Michael discuss the ins and outs of his strategy and how others told him they were cheesy and wouldn't work.  When you grow your knowledge, you will grow your confidence.  Who are you hanging out with? Why does it matter and how does it influence you? Jeff talks about how Michael's journey debunks a lot of things agents think and say. How does an agent who feels boring or like they don't have a good story?  How do you continue to work on yourself? Michael goes through some role-play scenarios and how he processes them. Jeff asks how to reply to a listing agent who objects to someone else sharing their listing? Michael shares a story about his intern and re-posting listings. A few months ago, Tyler Hassman was on this podcast. He is a TikTok guide and hoes to listings and creates content; He has created a bigger business in one year than many have in 20; Check it out on Episode  #165. What is your story? How do you leverage it and how does it work within a team? Michael talks about how they use Social Media platforms to attract more luxury. How will people in the luxury market analyze you? A lot of people think you have to look a certain away and play a certain part in luxury. Is it true? How do you crack into luxury? It can be an uphill battle unless you're going to think outside the box and be up front. Michael gives great advice.   3 Key Points: How can agents think more like a marketer than a real estate agent? Michael explains the importance and how it led him to success. There are many limiting beliefs that many agents or brokers think- you have to be with a certain brand, have to be license a certain amount of years , live a certain place, drive a nice car, etc. etc. How do you break the mindset? Lean into your authenticity and grow your knowledge to grow your confidence. Michael advises this is much more important than the superficial things that agents get caught in. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Michael LaFido https://marketingluxurygroup.com/ https://luxurylistingspecialist.com/ https://luxurylisting.podbean.com/ michael@marketingluxurygroup.com https://www.youtube.com/c/Marketingluxurygroup