Podcasts about canoe ventures

Can branded entertainment be "bingeable?" If it's engaging and the characters are relatable! What if no one watches? They will if that branded content is made -- then promoted -- by Leap Media. That's what I learned from speaking with Chris Pizzurro, Co-Founder and Principal of Leap Media Group, and Michele Fino, Head of Branded Entertainment at Crackle. Here's how they do it: Chris Pizzurro has had an award-winning career in media, including a dozen years at Turner Broadcasting where he was involved in an early-stage form of branded entertainment. (And, he shared some great stories about working with Ted Turner at TBS!) "We were actually doing branded entertainment in the 2000s with TBS's Dinner and a Movie."  -- Chris Pizzurro For the next dozen years, he was SVP at ad tech services company, Canoe Ventures, which really advanced digital ad insertion, scoring an Emmy® Award and inclusion on five patents while there. From that background, Chris realized that "Clients are willing to pay extra to have their brand associated with entertainment, whether it's in a movie or adjacent to one." He's applying that insight now at Leap Media Group, delivering a brand of their own: the "LFBE" - Long-Form Branded Engagement. Chris describes these "as a subset of branded entertainment and shoppable TV". "In long-form brand engagement, it's about involving brands from the outset, creating narratives around them, and incorporating calls to action for tangible ROI." -- Chris Pizzurro In addition to making branded entertainment that is good quality content, Leap's point of differentiation is putting equal focus on the distribution and promotion of that content to drive awareness, viewership and ROAS -- Return on Ad Spend -- from tune-in ads on Crackle to host-reads in Peter Greenberg's radio and podcast show, Eye on Travel.  After all, even if a show is well-made, if no one sees it -- like “a tree falling in the woods making no sound” -- it doesn't matter how good it is. So, as he has written, "We just don't buy ad inventory on FAST Channels and make shows that are on FAST Channels, we're ON shows that are on FAST Channels." Leap's shows, created in conjunction with major brands and production companies, include "The Next Turn" from Expedia, "Bigger Bolder Baking" with chef Gemma Stafford, VRBO-sponsored “Cabin Culture” and more.    Chris is joined in the second half of this fun and informative 40-minute episode by Crackle's, Michele Fino, who brings her own wealth of experience in creating and promoting quality content – from her time helming branded entertainment at a global production company (hint: she can drop the Ryan Seacrest name!), content strategy at a national retailer and marketing at various highly regarded non-profits. She's crystal clear that: branded entertainment, it's not just about the content; it's about creating an experience that extends beyond the show." "Entertainment is the top of the marketing funnel. It's about creating experiences that live beyond the show, extending the brand's presence organically." -- Michele Fino Michele explained all the industry acronyms like AVOD, TVOD, CTV, and FAST. She talked about the value of long-form branded content and Crackle's role in distributing and promoting shows. But she absolutely emphasized the importance of creating entertaining content that also provides brand messaging. Together, they discussed strategies for ensuring branded entertainment and ads work together, helping brands defray production costs and boost value. She cited the example of featuring DoorDash as a hero brand into their original program, Going From Broke. As always, my guests shared excellent points about personal and brand purpose: Per Michele -- apropos Crackle now being part of the socially conscious company, Chicken Soup for the Soul Entertainment, companies can easily just incorporate social messaging subtly into a production in a "purple" kind of way.

The media community has been hearing about the national addressable TV deployment for the last few years. In this podcast, we speak with Chris Pizzurro, the SVP, Global Sales & Marketing, Canoe, to discuss the current state of addressable advertising in terms of the TV networks, the MVPDs, smart TV deployers and the ad community. Listen now to get a sense of progress and impediments and how recent developments from Canoe is delivering a quality TV experience for viewers and revenue optimization for TV networks.Canoe Ventures is a technology and services company that enables Addressable TV advertising across Linear, VOD, and Streaming video platforms.  The company is owned by Charter, Comcast, and Cox.  The podcast is moderated by Rick Ducey, BIA's Managing Director, and Mitch Oscar, Director of Advanced Advertising Strategies at USIM. 

Today's episode of Centriply's Friday Fireside welcomes Chris Pizzurro, SVP of Global Sales and Marketing for Canoe Ventures. Chris unwraps the secrets of Canoe's success, and details their operating strategy to deliver advanced advertising to 38 MILLION HOUSEHOLDS. We discuss the future of Set-Top Boxes, Nielsen, Addressable Advertising, Programmatic, Canoe's move into streaming, and more. And we have some fun along the way!

Launching an Enterprise Innovation Capability: Arthur Orduña, an enterprise innovator, joins host Gregg Garrett for a discussion on his experiences leading innovation initiatives at Avis and ADT. Arthur of course shares his Top Three who include his wife, an advisor to the board at Google, a screen writer, a former Fortune 500 CEO, and an entrepreneur. And you must hear what he says about the intersection of curiosity and creativity.   About Arthur OrduÑa Arthur Orduña is an accomplished senior leader with a unique track record of launching innovative new products and technologies across diverse industries and developing and launching disruptive new businesses and partnerships for entities ranging from early-stage start-ups to Fortune 500 public companies. He has successfully led high-profile initiatives across the embedded real-time software, satellite television and cable broadband, broadcast and digital advertising, smart home security and automation, and global automotive and transportation mobility industries. Since December 2020, he has become: A network advisor to EQT, a leading Swedish private equity firm with €67 billion Euros of assets under management, supporting their services sector. A senior advisor to Newlab, an award-winning disruptive technology accelerator in Brooklyn, NY, where he is helping with the creation and launch of new corporate innovation partnerships beginning with Ford Motor Company's mobility studio focusing on EV and next-generation commercial fleets. A founding member of LG Electronics' Global Innovation Council, chaired by LG's President and CTO, and advising LG's product initiatives in mobility and transportation aimed at digital innovations for vehicle and driver safety. The newest member of the Board of Trustees for Atlantic Health System, one of the largest health providers in the Northeast, with nearly $3B in revenue and more than 20,000 employees and affiliated physicians serving 5 million New Jersey residents across 11 counties. A senior advisor to two early-stage mobility technology companies, one currently launched in four U.S. markets (Kyte) and the other still in stealth and pre-launch. Prior to his advisory roles, he was Executive Vice President and Chief Innovation Officer of Avis Budget Group, a Fortune 500 global provider of mobility solutions, from 2016 until the end of 2020. In this role, he was responsible for leading global innovation, product, and technology for ABG's consumer and commercial fleets of more than 700,000 vehicles. He also led digital transformation for business and leisure customer cloud and mobile platforms across all of the Company's brands and regions. He also negotiated and managed new technology partnerships and investments to position ABG as a leader in new connected mobility and transportation. Before joining Avid Budget Group, he served as Chief Innovation Officer for The ADT Corporation from 2012 until 2016, where he was responsible for architecting and building the strategic roadmap, delivery platform and products for residential and commercial customer solutions, leading digital business and customer transformation, and positioning ADT as a partner of choice for key technology companies. Prior to joining ADT, he was a founder of Canoe Ventures, LLC, a joint venture focused on interactive television and targeted advertising owned by the top six U.S. cable companies, where he served as Chief Technology Officer and then Chief Product Officer. Previous to Canoe, he was the SVP of Product & Technology for Bright House Networks, at the time the 6th largest MSO in the U.S. He was also VP of Product and Marketing for Canal+ Technologies U.S. as a part of Vivendi-Universal, and also held senior product management roles in the embedded software industry at Wind River Systems, ISI and Microwave Systems. Prior to technology and media, he began his career as the Managing Editor of Cityview, the weekly alternative newspaper in Des Moines, Iowa. Mr. Orduña has a Bachelor of Arts degree from Cornell University. He also attended the MFA Graduate Program for Dramatic Writing at New York University's Tisch School of the Arts. Show Highlights During this episode: Chief Innovation Officer: The coolest job at a company [0:56] Welcome guest, Arthur Orduña [5:07] Breaking down the role of a Chief Innovation Officer [8:55] The “Top Three” Hilary Brown: Arthur's wife who is insightful, direct and a rock for him [16:12] Marwan Fawaz: Arthur's friend and mentor who taught him how to ask any question [20:30] Frank Pugliese: Arthur's oldest friend who brings wonderful perspective and the creative lens [27:07] Larry De Shon & Naren Gursahaney: Arthur's former bosses who he's proud to have worked for and have as a mentors and friends [36:50] Transformation & Disruption Newlab: A disruptive and pioneering technology accelerator [46:68] Visit newlab.com in learn about openings and apply for the mobility studio [52:40] A focus for Newlab on electrification and the challenges of it [53:20] You have to hear this…  Arthur's tip: Identify the hardest thing for the next day and do it first [57:26] Additional Information Contact Arthur Orduña: Arthur's LinkedIn Arthur's Email Contact Gregg Garrett: Gregg's LinkedIn Gregg's Twitter Gregg's Bio Contact CGS Advisors: Website LinkedIn Twitter

Conversation Live from the NY TVOT Show with Chris Pizzurro, the VP and Head of Global Sales at Canoe Ventures, a pioneer in addressable TV, and an Emmy® Award and Webby® Award nominee with decades of experience in media marketing and advertising sales of traditional TV and digital media.

This week we chat with Chris Pizzurro, the TV Ad Tech Man. Chris is the Head of Business Development, Sales & Marketing at Canoe Ventures; an advertising technology company dedicated to providing software and services to national television programming networks and was founded by Comcast, Cox, Time Warner Cable, and Brighthouse Networks. Chris is focused on delivering dynamically inserted advertising to national tv networks; combining the power of broadcast television advertising with the targeting of digital platforms. It sounds complex and it is but Chris and Canoe Ventures are hard at work to make it happen. Their sitting on top of great data around behaviors in Video On Demand and how people are watching ads. He’s actively driving synergies among all the companies in the TV advertising ecosystem. It’s pretty powerful stuff and always cutting edge. Join us for a conversation with Chris Pizzurro, the TV Ad Tech Man and the TechCat for insights into the future of television ad

Radio [itvt]: Canoe Ventures - Chris Pizzurro

Tracy Swedlow, editor-in-chief of InteractiveTV Today, speaks to Alcatel-Lucent Executives, Mark Janes and Stuart Waite. The two gentlemen speak about their end-to-end creation/delivery platform for ITV applications. They discuss their commitment to the American market, give opionions about the state of EBIF/tru2way and what Canoe Ventures is doing, and whether they're interested in the over-the-top opportunity. Waite and Janes also detail their solutions and services they are deploying around the world. Read our daily news at http://itvt.com blog, upload, search, and more.

Visible World CEO, Seth Haberman, is here to speak to InteractiveTV Today's editor-in-chief, Tracy Swedlow, about important developments in the Addressable Advertising industry. Specifically, discussion covers why it's such an important topic now; whether trust can exist between the cable industry and the broadcasters through Canoe Ventures; the rise of online auctioning of ad units; how interactive advertising will work with addressable advertising - good and bad. Read more news, set up your own blog and profile, access screenshots and videos at http://www.itvt.com

Invidi Technologies is in the center of all the action when it comes to developing the technologies and systems the cable operators are deploying through their Canoe Ventures joint venture. Howard Fiderer will talk about their new Advatar platform enabling EBIF interactive TV addressable advertising. Tracy Swedlow, editor of itvt.com, tvot09.com and blog.itvt.com, is your host.

Expert veteran ITV industry guests talk about the latest news of the month including the fact that the ITV Network is sending Cease & Desist letters to companies for using the initials "iTV" and "ITV." Other topics: conferences, tru2way, David Verklin of Canoe Ventures. We also have a sci-fi bonus question featuring an old movie. Your host is Tracy Swedlow www.itvt.com