Podcasts about streaming tv

To Subscribe to DTC Newsletter - https://dtcnews.link/signupOnce Upon a Farm did $85.4 million in Q2, up 42% year over year, and reached 6.2% of US households against 5.0% a year earlier. Some of that growth traces back to a campaign that was never supposed to produce it. They were running lower-funnel media to their own site, a clean shop-now call to action, the kind of campaign you judge by tomorrow's site revenue. What moved was the retail business. Instacart got more efficient. Programs with accounts picked up momentum. Jennifer Berglund has spent the years since trying to see that effect properly instead of guessing at it, and now she is watching paid search at one retailer lift sales at another, and that's where Keen is worth its weight in premium baby food. If you run growth at a brand moving into retail: this is the episode about what happens to your job when the sale stops closing anywhere you can see it, and what you measure instead.If you own the media budget: Jennifer walks through how a one month TV test in 2021 turned into always-on upper funnel, including the matched-market holdout testing she used to defend it before she had a model.What they get into:The early signal: lower-funnel DTC media running, and the retail business taking off insteadThe finding out of Keen that surprised her most, paid search at Kroger or Target showing an effect on a different account entirelyWhy she treats ROAS as an education problem inside the company rather than a KPIThe trap in "new to brand" at a retailer, and why she takes it with a grain of saltHow she built the case for TV: 2021 test, then TV plus social plus out of home, then geo tests against comparable holdout markets, then always-onStreaming TV and YouTube, and Brad on buying top of funnel through retail media DSPs so the money still funnels to the retailerWhy every retail media network's conversion methodology is different, and what she uses those platform numbers for insteadThe moment a brand should stop putting every dollar into working media and start paying for measurementBrad on awareness as the leading indicator of household penetration, and household penetration as the leading indicator of revenueAmoeba marketing, which Brad coined live on the recording and Jennifer immediately claimed for her LinkedInWho this is for: operators whose business has outgrown the channel their reporting was built for. DTC brands going into retail, retail brands building ecommerce, anyone whose media now shows up in someone else's numbers.What to steal: the biweekly omnichannel meeting. Jennifer runs one across her media team and sales leadership. Sales says "I see this happening here," she says "we were running media during that time." That meeting found the halo before any model did.Harness the Halo is a six-part series from DTC and Keen about the spend that doesn't pay you back the same day, and the measurement that gives you room to make it. Episode 1 was the market read. This is the first brand.Timestamps:00:00 The Halo Effect of Digital Marketing07:00 Measuring Growth Across DTC and Retail15:00 How Marketing Channels Influence Each Other21:00 Streaming TV and YouTube Opportunities37:00 Why ROAS Can Be MisleadingSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Leif Welch named his company after a music startup that failed inside a year, and he kept the name through the rebuild anyway, because the idea sitting underneath it, connecting buyers and sellers with more transparency than either of them was used to, had always been the part worth keeping. The first Jamloop was a marketplace for musicians to find new and used gear, with a social network for local players attached to it.Jamloop is now a platform for brands and their agencies to advertise on streaming television. Welch describes it as a Facebook or Google Ads style platform for the connected TV world, with an analytics layer that tracks store visits, website visits, purchases, and whether the campaign earned a real return on ad spend.Recorded on the eTail Boston floor ahead of his keynote, Welch previews the argument he is taking to the stage. Search and social are demand-capture channels running into saturation, and television has always been the thing that creates demand in the first place. He splits AI into two jobs, creative versioning and platform-level campaign operations, and closes with the 70-30 blueprint Jamloop is putting in front of advertisers now.Guest: Leif Welch, Founder and CEO, Jamloop Recorded live at eTail Boston, August 10 through 12, 2026. To learn more about our at-event interviews, go to talk-commerce.com/events

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Streaming TV Without A License bonus 1233 Fri, 17 Jul 2026 13:36:06 +0000 DveJOuzC66tzBtXCyMsZaTDmDEihui53 sports Sports Daily sports Streaming TV Without A License Wichita's popular morning local sports talk radio show is Sports Daily with Jacob Albracht and Tommy Castor. Listen live M-F 7a-11a on KFH! 2024 © 2021 Audacy, Inc. Sports https://player.amperwavepodcasting.com?feed-link=https%3A%2F%2Fr

Tom, Brian, and Amos turn the streaming TV maze into a map: platforms, bundles, live TV replacements, FAST channels, library freebies, and the subscriptions you forgot you still had.Streaming PlatformsPlatforms collect subscriptions in one place, usually through one bill and one app. Roku, Amazon Prime Video, Apple TV, Google TV/YouTube, Walmart+, DirecTV Stream, Sling TV, YouTube TV, and cable-provider apps can all act as your main streaming “bucket.”The advice: pick one bucket if you can. It makes cancellation sweeps easier and helps avoid paying for services you are not using.Amazon Prime Video has the most add-on choice, Apple TV has strong subscription management, YouTube TV works well for live TV plus premium add-ons, Roku is budget-friendly, Sling TV is customizable, and DirecTV Stream is the cable-like sports-heavy option.Links: Roku⁠, Prime Video⁠, Apple TV⁠, Google TV⁠, Walmart+⁠, YouTube TV⁠, Sling TV⁠, DirecTV Stream⁠Discovery and AuditsJustWatch, FreeCast, Plex, Apple TV search, and Roku search can help find where something is streaming. AI finance tools can also help identify forgotten subscriptions.Links: JustWatch, FreeCast, Plex⁠BundlesBundles are smaller collections of services, often offered directly or through a phone, internet, or retail membership perk. Disney+, Hulu, and ESPN remain a major bundle. Peacock offers an Apple TV bundle, while T-Mobile, Verizon, Cricket Wireless, Metro by T-Mobile, and Google Fi include streaming perks on some plans.Brian gets HBO Max through a legacy AT&T Fiber perk and uses T-Mobile benefits for Netflix and Apple TV+. Amos uses Verizon for the Disney Bundle and Walmart+ for Paramount+ or Peacock.The warning: bundles save money, but canceling a phone or internet plan may mean losing perks you rely on.Links: Disney+⁠, Hulu⁠, ESPN+⁠, Peacock⁠, T-Mobile⁠, Verizon⁠, Google Fi⁠Live TV ReplacementsInternet-based live TV services provide linear channels without traditional cable installation or long contracts. Options include YouTube TV, DirecTV Stream, Hulu + Live TV, Fubo, Philo, Frndly TV, and Sling TV.Tom uses DirecTV Stream for sports and specific channels. Brian does not currently rely on a paid live TV replacement. Amos uses an antenna with HDHomeRun and Plex for broadcast TV, which comes up more in the hardware special.Links: Hulu + Live TV⁠, Fubo⁠, Philo⁠, Frndly TV⁠, HDHomeRun⁠FAST and Library StreamingFAST services are free ad-supported streaming TV, often built around always-on channel grids. Pluto TV, Xumo, Tubi, Prime Video Free Streaming, Samsung TV Plus, The Roku Channel, Zeam, Plex, and Sling Freestream are all options.Tom and Brian call FAST “waterfall television”: familiar, low-pressure programming you can leave on without thinking too hard. Kanopy and Hoopla are also worth checking through your local library.Links: Pluto TV⁠, Xumo⁠, Tubi⁠, Samsung TV Plus⁠, Roku Channel⁠, Zeam⁠, Kanopy⁠, Hoopla⁠Part two covers streaming hardware. Feedback: cordkillers@gmail.com⁠ Hosted on Acast. See acast.com/privacy for more information.

Tom, Brian, and Amos turn the streaming TV maze into a map: platforms, bundles, live TV replacements, FAST channels, library freebies, and the subscriptions you forgot you still had.Streaming PlatformsPlatforms collect subscriptions in one place, usually through one bill and one app. Roku, Amazon Prime Video, Apple TV, Google TV/YouTube, Walmart+, DirecTV Stream, Sling TV, YouTube TV, and cable-provider apps can all act as your main streaming “bucket.”The advice: pick one bucket if you can. It makes cancellation sweeps easier and helps avoid paying for services you are not using.Amazon Prime Video has the most add-on choice, Apple TV has strong subscription management, YouTube TV works well for live TV plus premium add-ons, Roku is budget-friendly, Sling TV is customizable, and DirecTV Stream is the cable-like sports-heavy option.Links: Roku⁠, Prime Video⁠, Apple TV⁠, Google TV⁠, Walmart+⁠, YouTube TV⁠, Sling TV⁠, DirecTV Stream⁠Discovery and AuditsJustWatch, FreeCast, Plex, Apple TV search, and Roku search can help find where something is streaming. AI finance tools can also help identify forgotten subscriptions.Links: JustWatch, FreeCast, Plex⁠BundlesBundles are smaller collections of services, often offered directly or through a phone, internet, or retail membership perk. Disney+, Hulu, and ESPN remain a major bundle. Peacock offers an Apple TV bundle, while T-Mobile, Verizon, Cricket Wireless, Metro by T-Mobile, and Google Fi include streaming perks on some plans.Brian gets HBO Max through a legacy AT&T Fiber perk and uses T-Mobile benefits for Netflix and Apple TV+. Amos uses Verizon for the Disney Bundle and Walmart+ for Paramount+ or Peacock.The warning: bundles save money, but canceling a phone or internet plan may mean losing perks you rely on.Links: Disney+⁠, Hulu⁠, ESPN+⁠, Peacock⁠, T-Mobile⁠, Verizon⁠, Google Fi⁠Live TV ReplacementsInternet-based live TV services provide linear channels without traditional cable installation or long contracts. Options include YouTube TV, DirecTV Stream, Hulu + Live TV, Fubo, Philo, Frndly TV, and Sling TV.Tom uses DirecTV Stream for sports and specific channels. Brian does not currently rely on a paid live TV replacement. Amos uses an antenna with HDHomeRun and Plex for broadcast TV, which comes up more in the hardware special.Links: Hulu + Live TV⁠, Fubo⁠, Philo⁠, Frndly TV⁠, HDHomeRun⁠FAST and Library StreamingFAST services are free ad-supported streaming TV, often built around always-on channel grids. Pluto TV, Xumo, Tubi, Prime Video Free Streaming, Samsung TV Plus, The Roku Channel, Zeam, Plex, and Sling Freestream are all options.Tom and Brian call FAST “waterfall television”: familiar, low-pressure programming you can leave on without thinking too hard. Kanopy and Hoopla are also worth checking through your local library.Links: Pluto TV⁠, Xumo⁠, Tubi⁠, Samsung TV Plus⁠, Roku Channel⁠, Zeam⁠, Kanopy⁠, Hoopla⁠Part two covers streaming hardware. Feedback: cordkillers@gmail.com⁠ Hosted on Acast. See acast.com/privacy for more information.

Tom, Brian, and Amos turn the streaming TV maze into a map: platforms, bundles, live TV replacements, FAST channels, library freebies, and the subscriptions you forgot you still had.Streaming PlatformsPlatforms collect subscriptions in one place, usually through one bill and one app. Roku, Amazon Prime Video, Apple TV, Google TV/YouTube, Walmart+, DirecTV Stream, Sling TV, YouTube TV, and cable-provider apps can all act as your main streaming “bucket.”The advice: pick one bucket if you can. It makes cancellation sweeps easier and helps avoid paying for services you are not using.Amazon Prime Video has the most add-on choice, Apple TV has strong subscription management, YouTube TV works well for live TV plus premium add-ons, Roku is budget-friendly, Sling TV is customizable, and DirecTV Stream is the cable-like sports-heavy option.Links: Roku⁠, Prime Video⁠, Apple TV⁠, Google TV⁠, Walmart+⁠, YouTube TV⁠, Sling TV⁠, DirecTV Stream⁠Discovery and AuditsJustWatch, FreeCast, Plex, Apple TV search, and Roku search can help find where something is streaming. AI finance tools can also help identify forgotten subscriptions.Links: JustWatch, FreeCast, Plex⁠BundlesBundles are smaller collections of services, often offered directly or through a phone, internet, or retail membership perk. Disney+, Hulu, and ESPN remain a major bundle. Peacock offers an Apple TV bundle, while T-Mobile, Verizon, Cricket Wireless, Metro by T-Mobile, and Google Fi include streaming perks on some plans.Brian gets HBO Max through a legacy AT&T Fiber perk and uses T-Mobile benefits for Netflix and Apple TV+. Amos uses Verizon for the Disney Bundle and Walmart+ for Paramount+ or Peacock.The warning: bundles save money, but canceling a phone or internet plan may mean losing perks you rely on.Links: Disney+⁠, Hulu⁠, ESPN+⁠, Peacock⁠, T-Mobile⁠, Verizon⁠, Google Fi⁠Live TV ReplacementsInternet-based live TV services provide linear channels without traditional cable installation or long contracts. Options include YouTube TV, DirecTV Stream, Hulu + Live TV, Fubo, Philo, Frndly TV, and Sling TV.Tom uses DirecTV Stream for sports and specific channels. Brian does not currently rely on a paid live TV replacement. Amos uses an antenna with HDHomeRun and Plex for broadcast TV, which comes up more in the hardware special.Links: Hulu + Live TV⁠, Fubo⁠, Philo⁠, Frndly TV⁠, HDHomeRun⁠FAST and Library StreamingFAST services are free ad-supported streaming TV, often built around always-on channel grids. Pluto TV, Xumo, Tubi, Prime Video Free Streaming, Samsung TV Plus, The Roku Channel, Zeam, Plex, and Sling Freestream are all options.Tom and Brian call FAST “waterfall television”: familiar, low-pressure programming you can leave on without thinking too hard. Kanopy and Hoopla are also worth checking through your local library.Links: Pluto TV⁠, Xumo⁠, Tubi⁠, Samsung TV Plus⁠, Roku Channel⁠, Zeam⁠, Kanopy⁠, Hoopla⁠Part two covers streaming hardware. Feedback: cordkillers@gmail.com⁠ Hosted on Acast. See acast.com/privacy for more information.

Ole Schleth und Florian Vette mit den wichtigsten Amazon-News der Woche: Prime Day-Datum steht fest, Amazon testet ein automatisiertes Kauf-Feature auf Wunschpreis-Basis und was das für Marken bedeutet. - Prime Day 23.–26. Juni: Strategie parat? - Amazon Autobuy: Zweite Chance auf den Sale oder Einstieg in die Rabattspirale? - DSP: Echtes B2B-Targeting auf dem Fernseher – wie gut funktioniert das wirklich? - Joybuy-Offensive: Markenware weit unter Marktpreis – viele Brands bekommen es noch nicht mal mit - ROPT One Click AI Content: Was steckt hinter dem neuen Feature? - Amazon Full Funnel Campaigns: KI steuert Sponsored Products, Brands und Display unter einer Strategie – schlägt das das manuelle Setup? - KI-generierte Videos für Sponsored Product Campaigns – reif für Prime Video? - AMC Paid Data kostenlos bis 31. Dezember: Welche Insights jetzt gratis zugänglich sind - Amazon Benchmark Report jetzt in Deutschland: Wie gut ist deine Ad Performance wirklich im Vergleich zum Wettbewerb? Komm zum AOM am 22.06.2026 in Berlin – Jetzt einfach anmelden auf aom.de

Spannende Einblicke in eine frische Partnerschaft zwischen LinkedIn und Amazon gibt euch Katharina in dieser Folge. Sie erklärt, wie berufliche Zielgruppen künftig mit LinkedIn-Daten im Amazon Streaming-Umfeld angesprochen werden können. Ihr erfahrt, welche Chancen sich für das B2B-Marketing ergeben, wie Video-Werbung auf Connected-TV-Plattformen davon profitieren kann und welche strategischen Aspekte dabei eine Rolle spielen. Außerdem verrät Katharina, welche kreativen Anpassungen nötig sind und wie die Messbarkeit im neuen System funktioniert. Diese Fragen werden in der Folge beantwortet: - Was steckt hinter dem Zusammenspiel von LinkedIn-Daten und Amazons DSP im Streaming-TV? - Welche Potenziale eröffnet das Targeting von Berufstätigen auf großen Bildschirmen? - Wie verändert sich die Ansprache von B2B-Zielgruppen durch neues Streaming-Inventar? - Welche Herausforderungen kommen auf Werbungtreibende bei kreativen Inhalten zu? - Wie könnte sich die Erfolgsmessung im neuen Ökosystem gestalten? Das sagt Katharina: „Wenn man bedenkt, dass Entscheider plötzlich genau dort erreicht werden können, wo sie abends entspannen – auf ihrem Wohnzimmer-TV – dann hat das eine ganz neue Dimension für die Markenwahrnehmung.“ Mit: Katharina Knolle, Strategische Leitung Paid Media Marketing bei webnetz

Kingpin, Wilson Fisk, become Mayor and create an Anti-Vigilante Task Force, Daredevil and his friends must work together in the shadows to stop him! Join Couch Soup contributors Thomas Richards, Iain McParland, and Katie for Watching Now: Daredevil Born Again, discussing the season's ups and downs. Will Matt foil Fisk's plans to run his criminal enterprise through Red Hook? Was Foggy resurrected like Katie thought he would be? Did Daniel, BB, and Buck actually become our favorite characters this season? And, how about THAT finale?! Watching Now: Daredevil Born Again is a Watching Now podcast from Couch Soup. Join us for reactions, reviews, and excitement about all things MCU. We're all MCU Maniacs, so join us for some laughs and ultra-nerdy discussion!

Streaming TV isn't just a brand play anymore. In this episode, Gibby breaks down how brands should be thinking about CTV, Fire TV, and upper funnel strategy in 2026, from when to invest (earlier than you think) to why a high-intent-only approach is limiting growth. He covers how to use existing search and DSP data to inform TV targeting, where brands go wrong with audience segmentation, and why creative matters more here than anywhere else. You don't need to reinvent your strategy, you just need to extend it. If you've been treating TV as optional, this episode will change your mind.Connect with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Rihab Abouzaki  - This N That Communications On What She Does: "We are a gateway to the US market. As a company, we take the international brand and help them find distributors or help them directly sell in the US market, advertise in the US market." Often we get a little cozy with success.  Sometimes even a bit complacent, and we slow down our businesses growth. But what if you could expand your market beyond your nation's borders and broke into other countries?  Luckily you can, but it may not be easy. Rihab Abouzaki has started This N That Communications to solve this problem.  Her and her team, with their international experience, help companies navigate the waters of marketing, delivering and growing their business in other countries. Listen as Rihab explains what it takes to expand your product globally. Enjoy! Visit Rihab at: https://thisnthatcommunications.com/ Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Calls On Call Extraordinary Answering Service: https://callsoncall.com Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan   Podcast Overview: 00:00 Talking marketing with Rehab 06:14 Comparing U.S. and Middle East markets 10:14 Demand for Saudi dates in the US 14:25 Distributing Indian products to the US 16:26 Marketing costs versus sales returns 18:39 Finding the right distributor 22:01 Costs of launching in the US 27:09 Tracking ad performance instantly 28:59 Streaming TV and prime time 31:30 Instagram bots vs real engagement 36:55 Why Instagram is losing trust 41:10 Supporting small and mid-sized brands 44:51 Building a client-focused creative team 46:03 Understanding the advertiser's role Podcast Transcription:  

In dieser „Effizienz-Folge“ räumt Stammgast Tim Nedden von Front Row mit dem Mythos auf, dass Topline-Wachstum allein die Miete zahlt. Während viele Unternehmen verbissen dem Umsatz hinterherjagen, versickert die Marge oft unbemerkt in versteckten Profitabilitäts-Leaks. Tim und Erik analysieren präzise, warum Marketing und Supply Chain meist völlig aneinander vorbeisteuern – etwa wenn teures Mediabudget auf Produkte fließt, die längst out-of-stock sind. Von ineffizientem Retargeting über die Fallstricke bei Streaming-TV bis hin zur gefährlichen Preis-Abwärtsspirale durch fehlende Kanal-Abstimmung: Diese Folge ist ein Deep Dive in die „Connected Commerce“-Strategie, die Silos aufbricht und Daten endlich in echte Marge verwandelt. Ein Muss für jeden Marketer, der seinen CFO beeindrucken will. Über Tim Nedden: Tim Nedden ist Managing Partner bei Front Row (ehemals Finc3) und gilt als einer der versiertesten Strategen für E-Commerce und Marktplatz-Marketing in Europa. Mit seiner tiefen Expertise in der Skalierung von globalen Marken auf Plattformen wie Amazon hilft er Unternehmen dabei, die Komplexität moderner Vertriebskanäle zu meistern. Sein Fokus liegt auf „Connected Commerce“ – der intelligenten Verzahnung von Marketing, Vertrieb und Technologie, um nicht nur Wachstum, sondern nachhaltige Profitabilität zu erzielen. Als regelmäßiger Gast und Vordenker der Branche ist er bekannt für seinen pragmatischen Blick auf Daten und seine Fähigkeit, komplexe organisatorische Hürden in klare Wettbewerbsvorteile zu verwandeln. Hier geht es zum Connected Commerce Guide von Front Row: https://www.connected-commerce.com Der Marketing Transformation Podcast wird produziert von TLDR Studios.

The HILARIOUS Apple TV comedy series Shrinking is back with Season 3! It's a slightly depressing day in the neighborhood with Gaby dealing with the loss of a patient. Jimmy and Sofi go on their first date, and Liz finally does some inner reflection. Join Couch Soup contributors Andrea and Iain for Watching Now: Shrinking Shrunk, a shorter Watching Now Podcast, as we discuss the third season of the show. Can Jimmy get his crap together this time to have a nice first date with Sofi? Will Brian ever act like a grown up and find his backbone with Liz and Ava? How is Mathew's sneaker business doing (just kidding; nobody cares!) And, will Gaby make it through this tough period in her career? We discuss the ups and downs of Season 3 of the Apple TV show. Watching Now: Shrinking Shrunk Season 3 Episode 8 Review is a Couch Soup podcast. Join us for reactions, reviews, and excitement about all things Shrinking. Join us for some laughs and ultra-nerdy discussion!

Episode 434 of Boss Hog of Liberty is available now. Host voices are Jeremiah Morrell, Zach Burcham, Forrest Plank, and Bones Harcourt. We are joined by the cast of the new “Playbook Podcast” that originates from BHOL Studios. Ean Southerland, Chad Nguyen, and Steve Barnard have the sports podcast scene covered. They chat NFL, College Basketball, Hockey, and copious amounts of golf. Streaming TV just got even more confusing, and we all just agree to pay more. Indiana is looking at Tolling I-70, it may take a Henry County Commuter $150 a month to drive to work on I-70 starting in 2029. Is this the right amount? And will Governor Braun get approval for his plan from President Trump's DOT? The Indiana Secretary of State race is looking like it might be the most interesting race in Indiana as former Indianapolis Mayor Greg Ballard has announced his candidacy in the “Lincoln” party. What impact would this have on Indiana Politics? Next Episode records on Thursday March 26th. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kristina Shepard, EVP of Streaming and Performance Sales and Partnerships at NBCUniversal, joins the AdTechGod Pod to unpack the evolution of streaming from incremental reach to performance engine. Drawing on her experience at Roku and NBC Universal, she shares how live sports, cultural moments, and scale are reshaping media strategy. Kristina explains why streaming is still early in its performance journey, how automation and personalization will define the next phase, and what it takes to lead in ad tech while building a career and family. Takeaways Streaming has evolved to combine the best of digital and TV. The pandemic accelerated the growth of streaming services. Live content is crucial for audience engagement and brand visibility. Advertisers are increasingly viewing streaming as a primary channel. Diversity in content is key to attracting streaming audiences. The future of streaming will be more interactive and personalized. Women in leadership can bring unique perspectives to the industry. Balancing career and family is a common challenge for women in tech. Cultural moments drive significant engagement for brands. Streaming allows for a more dynamic ad experience than traditional TV. Chapters 00:00 The Rise of Streaming and Performance Advertising 05:07 The Evolution of Streaming Content and Monetization 10:19 The Importance of Live Content in Streaming 17:57 Future Trends in Streaming Television 21:12 Navigating Leadership as a Female in Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

'So many new shows' will hit the air on Monday following the end of the Olympics says TV Guide's Matt Roush. He joins Debbie with a preview of Sterling K. Brown's, 'Paradise' which returns to Hulu.

Welcome to episode 318 of Grow Your Law Firm. In this episode, Ken is joined by David Klein, Director of Business Development at ConsulTV.   David brings over 20 years of experience in marketing and digital advertising to the table, and now focuses on helping law firms transition from traditional TV advertising to the rapidly growing world of streaming TV and OTT (over-the-top) content. At ConsulTV, David helps law firms make the most of this shift in viewership, creating tailored, cost-effective strategies that deliver measurable results. David explains how streaming TV works differently from traditional broadcast and cable TV, especially in terms of targeting, pricing, and attribution. He also shares valuable insights into how law firms can maximize their ad spend, improve their brand awareness, and track consumer engagement through data-driven strategies. Whether you're new to streaming or looking to optimize your existing campaign, David's insights will help law firms navigate this changing landscape with ease. What you'll learn in this episode:   The Shift from Traditional TV to Streaming - Why more people are watching streaming TV over linear broadcasts - How law firms can capitalize on this trend Understanding Targeting and Demographics in Streaming - How streaming platforms offer targeting based on data, demographics, and consumer behaviors - Reaching the right audience through advanced targeting features Avoiding Common Pitfalls in Streaming Campaigns - Why CPM (cost per thousand views) isn't the only metric to focus on - How to measure success through audience engagement and conversion tracking Building a Successful Streaming TV Strategy for Law Firms - How law firms can integrate streaming TV into their marketing mix - Understanding the importance of frequency, reach, and consistent branding in building long-term success Maximizing Your Marketing ROI with Streaming - How to effectively allocate your budget for maximum results - Why consistent exposure is key to increasing conversions over time Resources: Website: consult.tv LinkedIn: linkedin.com/in/davidkleinstreamingtv Facebook: facebook.com/Consult.tv Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Streaming now accounts for 47% of all TV viewing. Five of the top 10 most-streamed days ever happened in November 2025 alone. But TV isn't disappearing. It's just fragmented. This week, Elena, Angela, and Rob are joined by VP of Media Partnerships Nikki Erkkila to discuss the state of modern TV advertising. Together, they break down the biggest misconceptions about streaming versus linear TV, why hyper-targeting can actually limit growth, and how marketers should approach buying Connected TV without losing the power of broad reach. Topics covered: [04:00] How fragmented is the TV landscape really?[10:00] Why CTV feels familiar to digital marketers[16:00] The biggest mistake marketers make with CTV[21:00] Should you buy linear or streaming? (Hint: It's not either/or)[23:00] When is targeting worth the cost?[29:00] How creative strategies can differ in streaming versus linear To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Nielson Report: https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/2026 Awful Announcing Article: https://awfulannouncing.com/streaming/strange-state-sports-fast-tv-tubi.html Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Apple TV+ is reportedly making a massive fantasy play by securing the rights to Brandon Sanderson's Cosmere universe. In this episode, we break down what's being targeted first (a Mistborn movie trilogy and a prestige Stormlight Archive TV series), why the creative control piece is such a big deal, and what new readers should know before jumping in. Frank also shares where he's at with the books and why this feels like the perfect moment for the Cosmere to hit the screen.00:00 Apple's big Cosmere move: Mistborn films and a Stormlight Archive series00:16 The headline detail: Sanderson's rare creative control and approvals00:29 Quick beginner breakdown of Mistborn's core setup00:43 Quick beginner breakdown of The Stormlight Archive and The Way of Kings01:03 Why Apple's track record makes this adaptation feel promising01:19 Frank's reading plan and where to start if you're new01:32 Wrap-upApple TV+ is reportedly treating the Cosmere like a franchise-level investment, with Mistborn and Stormlight positioned as the first major screen projects.The standout detail is Sanderson's expected hands-on role across writing, producing, consulting, and approvals.Mistborn feels like a natural movie entry point because the core premise is clean, propulsive, and easy to pitch.Stormlight makes sense as prestige TV because of its scope, lore depth, and long-form storytelling potential.If you've been looking for a reason to finally start these books, this is a pretty good one.“Apple TV just made their Game of Thrones purchase.”“This is the biggest thing Apple has done in entertainment to date.”“He's going to be writing, producing, consulting, and final approval on these projects.”“This is your day. Congratulations.”If you enjoyed this breakdown, subscribe to Geek Freaks Headlines, leave a quick review, and share this episode with a fellow fantasy fan using #GeekFreaksHeadlines.News source: GeekFreaksPodcast.comInstagram: @geekfreakspodcastTwitter: @geekfreakspodThreads: @geekfreakspodcastFacebook: @thegeekfreakspodcastPatreon: GeekFreaksPodcastWhat Cosmere story do you want adapted first, and what's your ideal casting vibe for Mistborn or Stormlight? Send your questions and topic suggestions for a future Headlines episode.Geek Freaks Headlines, Brandon Sanderson, Cosmere, Mistborn, The Stormlight Archive, The Way of Kings, Apple TV+, Fantasy News, Book Adaptations, Fantasy Books, Streaming TV, Geek CultureTimestamps and TopicsKey TakeawaysMemorable QuotesCall to ActionLinks and ResourcesFollow UsListener QuestionsApple Podcast Tags

Streaming TV catch-up: Star Trek Starfleet Academy, Landman, Maul Masters of the Universe! Redcoat Catch-Up Darkness #2 Exquisite Corpses #9

In this final episode of Challenge Accepted, Frank and Thomas Law reflect on what the show became over three years and 250-plus episodes, and why ending it now feels like the right move. They talk about the grind of weekly reviews, the fun of theme months, the lessons they're carrying forward, and how the best parts of this podcast will live on through Geek Freaks and what's next for the network. Thomas also shares where Sick Burn is headed, why the message matters more than the metrics, and how storytelling and vulnerability have become a core part of the work. Timestamps and Topics 00:06 – Welcome in, and why this is the final episode of Challenge Accepted 00:54 – Ending on a high, not because of listeners or quality 01:21 – Other commitments, new projects, and Thomas balancing a newborn 02:48 – We're not disappearing, we're shifting the energy somewhere else 03:28 – Looking back: 3 years, 250-plus episodes, weekly challenges and reviews 04:15 – The "three episodes a week" stretch and the Ahsoka grind 04:31 – Avatar episode-by-episode was the definition of podcast marathoning 05:01 – Theme months: Nolan Month, A24 Month, and expanding the watchlist 05:43 – "Prestige" and "Ex Machina" as challenge wins and rewatches 06:13 – Revisiting favorites through each other's eyes (Hook, Big Fish) 07:19 – Special guests, community moments, and what we learned from collaborations 08:48 – Building something "really special" and what made it work 09:06 – The biggest lesson: authenticity and being the brand 10:00 – Confidence on camera, anxiety, and learning to be vulnerable 12:13 – Using analytics without losing yourself, pushing past imposter syndrome 13:48 – Why disagreements made some of the best episodes (Dune: Part Two) 15:12 – Podcasting as a space for real conversation, not just hot takes 16:55 – Learning to talk about craft: music, tone shifts, and deeper analysis 19:09 – Thomas on Sick Burn: adversity, healing, and the message moving forward 22:16 – How Frank and Thomas linked up, Joystick Show roots, and what's next 23:22 – The reality of growing an indie network, and why it keeps evolving 26:13 – Geek Freaks goals: authenticity, bigger discussions, and themed episodes 31:14 – Cleaning up old feeds, early audio memories, and advice to new podcasters 33:04 – Farewell, the archive stays up, and the classic sign-off Key Takeaways Ending a show can be a positive move when it protects the quality and the friendship behind it. Challenge Accepted worked because it pushed both hosts to try new genres, new formats, and new levels of honesty. Theme months were a cheat code for discovery, and a reminder that structure can actually spark creativity. The best media conversations go past "this rules" or "this sucks" and dig into the why. Being yourself on mic and on camera is not optional anymore if you want longevity. Analytics can be useful when they guide you toward what the audience wants more of, without forcing you to fake a persona. Sick Burn is built around resilience and real stories, with growth measured by impact as much as numbers. The spirit of Challenge Accepted will continue through Geek Freaks and the broader network's next wave. Quotes "We figured it's best to put this away on a high than it is to struggle with scheduling." "It would be a disservice to everybody listening if we couldn't put the same time, energy and effort into this show." "The brand is me, essentially." "I should just trust being myself." "They need to be talked about if you actually want to get to what really happened." "We'll be here, just in a different way. Come find us." Call to Action If you've been with us for one episode or all 250-plus, thank you. Subscribe wherever you listen, leave a review if this show ever made your week a little better, and share this finale with a friend who needs a good podcast sendoff. Use #ChallengeAcceptedPodcast when you post about the episode. Links and Resources All news discussed on our podcasts comes from the Geek Freaks Podcast website (link below). Follow Us Sick Burn: https://www.sickburnpodcast.com/  Geek Freaks Instagram: @geekfreakspodcast Threads: @geekfreakspodcast Twitter: @geekfreakspod Listener Questions Got a movie or show you want us to cover on the next chapter of what we're building? Send your recommendations, challenges, and thoughts to: ChallengeAcceptedgfx@gmail.com Links: GeekFreaksPodcast.com Apple Podcast tags: Challenge Accepted, Geek Freaks, Geek Freaks Network, Movie Reviews, TV Reviews, Pop Culture, Geek Culture, Streaming TV, Film Discussion, Podcasting, A24, Christopher Nolan, Star Wars, Marvel, Stranger Things, Avatar The Last Airbender, Mental Health, Sick Burn

The annual tradition is back! Drew Steck joins Craig Elsten and Chris Reed to go through the major streaming television platforms with a cost/value review. How have the prices changed since the first time we did this in 2021? Where is the value? How have streaming pro sports impacted the value of various platforms? Where's the best content?The guys do a draft format, picking round-by-round the platforms they use and enjoy the most. Let us know what your platform bundle is by emailing the show at: crossingstreamstvpodcast@gmail.com

In the latest episode of The World of Marketing, Tom Foster sits down with Eiman Bassam, Founder & CEO of ESB Advertising, to break down how streaming TV advertising has evolved—and why lawyers and doctors can no longer afford to treat TV as a "branding-only" channel. This conversation challenges one of the biggest assumptions in marketing: that TV can't be measured. In this episode, you'll learn: Why programmatic streaming TV is now more measurable than traditional broadcast How ESB's AI platform, MACData, tracks performance down to the household level What actually drives ROI beyond cheap CPMs How AI is reshaping media buying, attribution, and even commercial creation Why "How did you hear about us?" is officially outdated If you've ever questioned whether streaming TV advertising really works - or struggled to connect ad spend to real revenue - this is a conversation worth your time.

U.S. consumers consider shopping several times per week and interact with brands across an average of 11 touchpoints before making a purchase. Over 80 percent of personal care purchases are planned in advance, with routine and brand loyalty influencing most decisions. Advertising maintains influence, with more than 40 percent of shoppers recalling ads before buying, and streaming TV now plays a significant role in brand discovery and engagement. Consumers spend over 90 minutes daily on streaming platforms, where 54 percent report discovering new brands and 72 percent take consideration actions such as researching or bookmarking products. Amazon Ads leverages these trends by connecting brands to audiences through premium entertainment, interactive ad formats, and data-driven marketing strategies.Learn more on this news by visiting us at: https://greyjournal.net/news/ Hosted on Acast. See acast.com/privacy for more information.

New data show we love streaming TV services so much that we cut other expenses to keep them. However, serious experience problems are worsening, threatening to derail some services.

Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets.Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-room exposure to down-funnel actions, with many brands seeing $3–$4 cost per visit and 3–4× higher conversion vs other traffic sources. On OOH, the overlooked arbitrage is static or digital boards priced like real estate: win by buying the biggest formats in the largest markets at the lowest biddable entry price, then engineer earned media (social virality) and geo-lift. Start with ~$5k for a real CTV test (smaller tests can still work as an add-on), measure blended CAC, branded search, and market-level lift, and let creative—not hyper-granular targeting—do the heavy lifting.GuestWebsite: https://cognitionads.com/LinkedIn: https://www.linkedin.com/in/troweactualX (Twitter): https://x.com/oohinsiderTim's newsletter/resource hub: https://stateofstreaming.com/What You'll LearnWhy streaming made TV relevant again—and cheap ($1–$2 CPMs in some geos).How to attribute TV exposure → search → site visit → purchase within a 48-hour view-through window.The out-of-home (OOH) arbitrage: buying big signs in big markets for sub-$1 CPMs.How OOH + CTV lower blended CAC and lift branded search in target geographies.Practical first tests: budgets, pixels, frequency caps, creative, and geo measurement.Event playbooks: digital billboard trucks, rideshare screens, street teams, and QR flows.Targeting reality: on CTV, less targeting often wins—use creative as the filter.Retargeting on TV (yes): pixel site traffic and follow with CTV/audio/display.Timestamps & Chapters00:00 — Why TV is “back”: streaming CPMs and geo-targeted buys01:30 — Direct attribution: 48-hour view-through from TV → search → site → purchase03:45 — OOH primer: static vs digital, programmatic buys, and PMP tips06:05 — The arbitrage: big boards, big markets, tiny CPMs (often

In today's episode - do you consider steaming TV as a monthly essential? You won't believe how many of us do. So how do you spend less to watch your favorite shows?  And later - does certified pre-owned actually mean anything when you're considering a used vehicle purchase? Clark explains how the CPO program began, and how it's become very problematic. Your Streaming Costs: Segment 1 Ask Clark: Segment 2 CPO Vehicles: Segment 3 Ask Clark: Segment 4 Mentioned on the show: STREAMING TV - Clark.com What Disney's New Price Hikes Mean for Your Favorite Streaming TV Bundles Best Free Streaming Services in 2025: Movies and TV for Cord Cutters 4 Things To Know Before You Buy a TV Antenna Clark Howard Is Making These Changes to His Streaming TV Strategy How To Freeze and Unfreeze Your Credit With Experian, Equifax and TransUnion Certified Pre-Owned Vehicles: What You Need to Know Before You Buy Should You Buy an Extended Warranty on Your Car? Are Car Wash Memberships Worth It? Clark.com resources: Episode transcripts Community.Clark.com  /  Ask Clark Clark.com daily money newsletter Consumer Action Center Free Helpline: 636-492-5275 Learn more about your ad choices: megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Entérate de lo que está cambiando el podcasting y el marketing digital:-Un pódcast mexicano da el salto a la televisión.-Amazon Music celebró la Semana del Pódcast en México.-El pódcast y el streaming transforman los medios digitales en Paraguay.-Los pódcast se consolidan como eje central del marketing.Patrocinios ¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

We've officially hit the halfway point of Alien Earth, and the ride just keeps getting crazier! In this mid-season review, I break down the biggest twists, evolving character arcs, and the wildest fan theories about where the story could go next. From jaw-dropping revelations to lingering mysteries, there's plenty to discuss before the second half of the season takes flight. What's your take on Alien Earth so far? Share your theories and favorite moments—I want to hear your perspective!

Virus on my phone? CT DOL makes the victim bend-over backwards to prove identity AFTER the let the bad-guy make a false claim. Win 10 market share ticks UP 3%! Streaming TV and using 300Mbps but my ISP says I can get more bandwidth if I replace the modem, Old Windows laptop can it use Linux? My streaming is an issue, Don't let the Cable companies sell you the same stuff twice!

If you've been pouring money into Facebook ads with zero return or relying on Google only to end up buried on page three, it's time for a shift. In this episode, I sit down with digital marketing veteran Marilyn Jenkins, founder of MJ Media Group, who's been helping local businesses scale since before most people had email.She breaks down exactly how local businesses are getting 14X ROI using streaming TV ads, how to target zip codes like a sniper, and why Google Business Profile is your make-or-break moment.If you want your business in front of your ideal customer while they're binge-watching Roku or Tubi, this episode is for you.Key Takeaways:Streaming TV ads are non-skippable and more cost-effective than you thinkYou can target specific zip codes, languages, and behaviorsYour Google Business Profile must be optimized before launching adsLocal businesses—from real estate agents to home services—are seeing massive ROIStrategy without execution is just noise. Pick one thing from this episode and take action.Timestamps: 00:03 – Why your digital ads aren't converting 02:00 – Meet Marilyn Jenkins: Digital OG with 14X ROI results 04:08 – Why brand visibility is more important than ever 06:44 – Streaming ads are the new TV gold rush 08:40 – How to get started (even with a small budget) 10:05 – Targeting by zip code, language, and behavior 13:00 – The streaming networks you need to know 14:22 – Cost comparison: Streaming TV vs Facebook vs Google 20:53 – Biggest mistake small businesses make with TV ads 22:41 – Why your Google Business Profile is non-negotiable 24:12 – Final thoughts and how to get startedHere's a challenge for you - audit your digital presence—starting with your Google Business Profile.Follow Rocky Mountain Marketing and share this episode with someone still running ads without a plan.Visit Marilyn Jenkins online:Website: https://marilynjenkins.online/LinkedIn: https://www.linkedin.com/in/marilynjenkins/Instagram: https://www.instagram.com/lawmarketingzone/Youtube: https://www.youtube.com/@lawmarketingzoneLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Ad Project Podcast, Joe Shelerud and Maarja Hewitt break down Amazon Marketing Cloud (AMC) in the simplest terms yet. AMC has become a buzzword in the advertising world — but what is it really, and why should brands care? Joe and Maarja cover everything from what a "data clean room" actually means, to how AMC allows advertisers to unify data across Sponsored Ads, DSP, and even Streaming TV.

 In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen:Publishers looking to monetize idle or underperforming screen inventoryAdvertisers & Brands eager to stretch their CTV strategy into the physical worldAd Tech Leaders navigating the evolving standards between DOOH and programmatic videoStrategists & Planners who love blending performance, storytelling, and efficiencyWhat You'll Learn:The Secret to Better Screens: Why filling DOOH screens with premium, short-form video content is creating more engagement—and new revenue—for screen owners.CTV Meets DOOH: How VideoElephant is helping bridge the education gap for advertisers by reframing DOOH as CTV outside the living room—and what that means for monetization.The Measurement Moment: From tequila campaigns to political ads, hear how content-rich environments drive higher recall (+84% lift!) and why measurement standards are still evolving.Big Ideas & Soundbites:“These are CTV screens—just not in the living room.” – K.C. McLeod, on bringing familiar CTV buying logic to DOOH environments.“Content isn't just a filler—it's the lever that makes your media mix resonate.” – Tim Rowe, on why content-first strategy matters in high-attention spaces.“Sometimes the best measurement is the check the publisher gets and the content the audience stays to watch.” – K.C. McLeod, on balancing technical measurement with real-world impact.Where to Go Next:Visit: VideoElephant.comContact K.C.: kc@videoelephant.comConnect on LinkedIn: K.C. McLeodExplore related episodes:

Over the holiday weekend Brad & John streamed a couple good watches! The Poop Cruise...The Bear...A man on the inside and a doc on actress Mariska Hargitay!

Send us a textIn this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales.Arthur pulls back the curtain on why CTV (connected TV) advertising isn't just for big brands anymore, and how teams with modest budgets can now launch high-impact TV campaigns that are trackable, targeted, and ridiculously easy to set up — no agency required.Whether you're trying to sell more tickets, build brand awareness, or just find a new way to get in front of fans, this episode shows how streaming TV can (finally) be part of your playbook.✅ Top Takeaways:TV Ads Are Now Self-Serve: No contracts, no reps — just launch like you would a Meta ad.Start with Warm Audiences: Use Vibe's pixel or upload your CRM list for retargeting.TV That Performs: Streaming campaigns have shown better ROAS than Meta or Snapchat in many cases.Minimum Budget to Start: 3x your average order value per day, for at least 2 weeks.Keep Your Creative Sharp: 30-second ads work best — and sound matters more than you think.Skip the Freebies: Every impression is trackable, and every dollar can be measured.

News and Updates: Fed judge says Fla. Law banning teens on social media is probably unconstitutional People pirating Streaming TV, especially for sports Microsoft says not all USB-C ports are the same and wants the industry to change Starlink wants to reduce the latency to under 20 milliseconds and increase bandwidth to 1Tbps

Rich talks OTT at the FAST Remodeler Live Conference 2025.

In this episode of Geek Freaks, Frank, Thomas, and Jonathan are back from the Mother's Day break with a packed discussion! They break down the new Peacemaker Season 2 trailer, explore the casting shake-up for the upcoming Clayface movie, and share thoughts on whether Star Wars fans are becoming too hard to please. Plus, hear which character deaths hit them hardest growing up, and catch updates on the booming Fallout series, Thunderbolts comic rebrand, and GTA 6's delay. It's a wild ride through geek culture, nostalgia, and fan expectations. Timestamps and Topics: 00:00 Introduction and Disney Moms podcast shoutout 00:49 Which fictional character death hit the hardest 03:12 Instagram listener responses 05:47 Robb Stark's betrayal and emotional impact 06:23 Peacemaker Season 2 trailer breakdown 10:12 Is the DCU off to a weak start? 14:44 Thoughts on the Clayface script rewrite 17:48 Thunderbolts rebranded as New Avengers 21:56 Is Marvel trying too hard to align comics with movies? 26:10 Forecasting Avengers: Doomsday's five-team lineup 28:31 Fallout series future and New Vegas excitement 33:33 GTA 6 delayed until 2026 37:07 Are Star Wars fans too hard to please? 51:00 The toxic side of fandom and how to fix it 57:30 Why Star Wars casts need better protection 01:00:09 Final thoughts on nostalgia, missed chances, and evolution of fan behavior 01:01:30 Geek Freaks Network news 01:03:22 Weekly recommendations from the hosts Key Takeaways: Peacemaker Season 2 might bridge DCU timelines with multiverse twists. The Clayface film is shifting tone with a new writer, sparking concern. The new Thunderbolts comic is rebranded as The New Avengers, but not all fans are buying the change. Fallout is already planned through Season 5, signaling massive investment in the franchise. GTA 6 delay is seen as necessary to maintain Rockstar's near-perfect track record. Star Wars discourse is dominated by vocal negativity, often before fans have seen new content. Healthy fan engagement means watching, evaluating, and building community—not canceling creators. Ahsoka, Andor, Skeleton Crew, and Acolyte show that Star Wars is diversifying for different audiences. Studios need to better protect and prepare actors for the toxic wave of online fandom. Memorable Quotes: "If you're not watching Peacemaker, you're doing yourself a disservice. It's phenomenal TV." – Thomas "Star Wars didn't change. You just didn't know what it was about when you were a kid." – Frank "Shared trauma is what bonds us. Like Mufasa dying in The Lion King—we all lived through that." – Jonathan "It might not be for you. But it might be someone's favorite Star Wars, and that matters." – Frank "The fandom won't grow if we gatekeep. Let new fans fall in love the same way we did." – Thomas Call to Action: If you enjoyed this episode, share it with a fellow geek and leave us a review on Apple Podcasts or Spotify. Use the hashtag #GeekFreaksPod to join the conversation online! Links and Resources:

The NIA boys discuss White Lotus, Case Against Streaming TV, Favorite Biographies & Business of CasinosTimestamps:(00:00:00) - Intro(00:01:07) - Bilal's TV Recommendation: Adolescence(00:04:30) - Case Against Streaming TV(00:12:07) - White Lotus Review(00:16:49) - Case Against Streaming TV Pt2 (00:28:45) - Favorite Biographies(00:36:55) - Favorite Podcasts(00:39:09) - Business of CasinosWhat Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Subscribe + listen on your fav podcast app:Apple: https://pod.link/notadvicepod.appleSpotify: https://pod.link/notadvicepod.spotifyOthers: https://pod.link/notadvicepodListen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:http://twitter.com/bzaidihttp://twitter.com/trungtphanhttp://twitter.com/jackbutcherhttp://twitter.com/niapodcast Hosted on Acast. See acast.com/privacy for more information.

What impact has video had on the advertising landscape? In this episode, Emery Robbins is back to explore how video has emerged as a fundamental tool for brand engagement and customer conversion. She and Destaney cover various creative formats, from Sponsored Brand Videos to Streaming TV ads, and explain the value it brings to building brand awareness and driving sales. Emery shares her reasoning as to why brands must tailor their video content to where a customer is in their buying journey, and how to leverage Amazon Marketing Cloud insights to track the effectiveness of their video campaigns. If you're looking for a comprehensive guide on scaling video content, aligning creative with demographic targeting, and embracing the opportunities AI has to offer, this episode is for you! Some key points from their discussion:Video is no longer just a supplementary advertising tool; it's a cornerstone for engaging customers and building brand loyalty.Advertisers need to focus on creating demand at the top of the funnel through engaging, informative video content rather than solely relying on bottom-funnel searches.Brands should tailor video content to specific search terms and audience types to maximize conversion rates and customer interaction.By combining video with other ad types and detailed audience targeting, brands can significantly enhance the customer journey and achieve higher returns.As AI continues to evolve, it will play a crucial role in operational scalability, allowing for more dynamic and personalized video content creation.Connect with Emery on LinkedInConnect with Destaney on LinkedInLearn more about BTR MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome back our Director of Retail Media, Ross Walker, who will be sharing surprising insights from his work with a major beauty brand.  We'll dive into a compelling case study on full-funnel advertising, exploring the evolving role of Streaming TV in the retail media landscape. We're also thrilled to welcome a new guest to the show! Pat Petriello, a veteran in the retail media landscape and the new Director of Retail Marketplace Strategy at Acadia, is making his podcast debut and sharing some amazing insights with us. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Pat discuss: Definition and Understanding of "Full Funnel" Advertising Discussion on what "full-funnel" means in e-commerce Different goals of advertising campaigns at various funnel stages Changes in Streaming TV Advertising (2023 vs. 2024) Year-over-year changes in streaming TV campaign tactics Supply differences: off-the-shelf vs. curated inventory Targeting enhancements using AMC Impact of different creative approaches Effects and Measurement of Streaming TV Campaigns Assessment of upper and lower funnel metrics Use of AMC for multitouch attribution and enhanced audience targeting Engagement and Retargeting Strategy of retargeting viewers of streaming TV ads Improvements in purchase and engagement rates with better-targeted campaigns Strategic Use of Streaming TV in E-Commerce Integration of streaming TV as part of a broader e-commerce strategy Expansion of brand reach and enhancement of consumer engagement The importance of a full-funnel approach and its results Challenges and Future Considerations Consideration of cost vs. reach in streaming TV campaigns Encouragement to continually test and adapt strategies

In this episode, we're cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium, we're exposing the behind-the-scenes insights Amazon won't spell out—how DSP can impact your bottom line, where AMC's data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey. We'll show you exactly when to use AMC's data to validate your ad spend, when DSP is just burning cash, and why first-click and last-click attribution are more than just metrics—they're the key to finding out if your strategy's worth it. If you're ready to stop wasting budget and make every click count, this episode is your wake-up call. We'll see you in The PPC Den!

David Klein is the Director of Business Development for ConsulTV. David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.  ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader Visit ConsulTV: https://www.consult.tv/ On This Episode, We Discuss…The Seismic Shift from Traditional TV Ads to Streaming PlatformsHow Brands Can Adapt to the New Age of Digital MarketingTargeted Advertising in Streaming TVOptimizing Campaigns with Web Lift Pixels

On this week's show Ara and DJ discuss what streaming services to keep and which one to let go. We also look at how going to movies are changing through charts and graphs. We also read your emails and look at the week's news. News: Roku to Launch Dedicated FAST Sports Channel New chip design heralds arrival of compact low-power 4K projectors Netflix Christmas Day NFL Games To Be Produced By CBS Sports The Drew Carey Show Is Now Streaming for Free Online Other: onn. Google TV 4K Pro Streaming Device (New, 2024), 4K UHD resolution, Dolby Vision & Dolby ATMOS, Hands-Free Voice Control, Smart Hub I'd Keep Peacock but Skip These Streaming Services in August 2024 Streaming TV will really take off in the fall when shows like “Agatha All Along” and “The Penguin” hit the scene, but August isn't dry at all. The “Umbrella Academy” bows out for good on Netflix while “KAOS” and “A Good Girl's Guide to Murder” debut. But there are at least two streamers -- that aren't Netflix -- with worthy lineups this month, and Peacock is one of them. Full article here… How Going to the Movies Is Changing, in Charts We received an email from one of our listeners (John Lyman) in the Wall Street Journal titled - How Going to the Movies Is Changing, in Charts (paywall). John was kind enough to paste the charts in his email for our review. So here is our take on how going to the movies is changing.

This week Melissa and Joe talk about what it's like to sit next to Dorinda Medley during a movie, the hard-to-ignore, recent internet talk regarding RHONY, AND Melissa shares the story of her most embarrassing doctor's visit. This week's sponsors: Apartments.com - The Place to Find a Place: Apartments.com Dime Beauty - Affordable, High-End Skincare: DimeBeautyCO.com PlutoTV - Free, Streaming TV and Movies: Pluto.TV