Podcasts about streaming tv

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Best podcasts about streaming tv

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Latest podcast episodes about streaming tv

Geek Freaks
Star Wars' Toxic Fans, Peacemaker's Back, Clayface Rewrites, and GTA Delayed Again

Geek Freaks

Play Episode Listen Later May 13, 2025 67:25 Transcription Available


In this episode of Geek Freaks, Frank, Thomas, and Jonathan are back from the Mother's Day break with a packed discussion! They break down the new Peacemaker Season 2 trailer, explore the casting shake-up for the upcoming Clayface movie, and share thoughts on whether Star Wars fans are becoming too hard to please. Plus, hear which character deaths hit them hardest growing up, and catch updates on the booming Fallout series, Thunderbolts comic rebrand, and GTA 6's delay. It's a wild ride through geek culture, nostalgia, and fan expectations. Timestamps and Topics: 00:00 Introduction and Disney Moms podcast shoutout 00:49 Which fictional character death hit the hardest 03:12 Instagram listener responses 05:47 Robb Stark's betrayal and emotional impact 06:23 Peacemaker Season 2 trailer breakdown 10:12 Is the DCU off to a weak start? 14:44 Thoughts on the Clayface script rewrite 17:48 Thunderbolts rebranded as New Avengers 21:56 Is Marvel trying too hard to align comics with movies? 26:10 Forecasting Avengers: Doomsday's five-team lineup 28:31 Fallout series future and New Vegas excitement 33:33 GTA 6 delayed until 2026 37:07 Are Star Wars fans too hard to please? 51:00 The toxic side of fandom and how to fix it 57:30 Why Star Wars casts need better protection 01:00:09 Final thoughts on nostalgia, missed chances, and evolution of fan behavior 01:01:30 Geek Freaks Network news 01:03:22 Weekly recommendations from the hosts Key Takeaways: Peacemaker Season 2 might bridge DCU timelines with multiverse twists. The Clayface film is shifting tone with a new writer, sparking concern. The new Thunderbolts comic is rebranded as The New Avengers, but not all fans are buying the change. Fallout is already planned through Season 5, signaling massive investment in the franchise. GTA 6 delay is seen as necessary to maintain Rockstar's near-perfect track record. Star Wars discourse is dominated by vocal negativity, often before fans have seen new content. Healthy fan engagement means watching, evaluating, and building community—not canceling creators. Ahsoka, Andor, Skeleton Crew, and Acolyte show that Star Wars is diversifying for different audiences. Studios need to better protect and prepare actors for the toxic wave of online fandom. Memorable Quotes: "If you're not watching Peacemaker, you're doing yourself a disservice. It's phenomenal TV." – Thomas "Star Wars didn't change. You just didn't know what it was about when you were a kid." – Frank "Shared trauma is what bonds us. Like Mufasa dying in The Lion King—we all lived through that." – Jonathan "It might not be for you. But it might be someone's favorite Star Wars, and that matters." – Frank "The fandom won't grow if we gatekeep. Let new fans fall in love the same way we did." – Thomas Call to Action: If you enjoyed this episode, share it with a fellow geek and leave us a review on Apple Podcasts or Spotify. Use the hashtag #GeekFreaksPod to join the conversation online! Links and Resources:

Not Investment Advice
213: White Lotus Review, Case Against Streaming TV, Favorite Biographies & Business of Casinos

Not Investment Advice

Play Episode Listen Later Apr 30, 2025 52:07


The NIA boys discuss White Lotus, Case Against Streaming TV, Favorite Biographies & Business of CasinosTimestamps:(00:00:00) - Intro(00:01:07) - Bilal's TV Recommendation: Adolescence(00:04:30) - Case Against Streaming TV(00:12:07) - White Lotus Review(00:16:49) - Case Against Streaming TV Pt2 (00:28:45) - Favorite Biographies(00:36:55) - Favorite Podcasts(00:39:09) - Business of CasinosWhat Is Not Investment Advice?Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Subscribe + listen on your fav podcast app:Apple: https://pod.link/notadvicepod.appleSpotify: https://pod.link/notadvicepod.spotifyOthers: https://pod.link/notadvicepodListen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:http://twitter.com/bzaidihttp://twitter.com/trungtphanhttp://twitter.com/jackbutcherhttp://twitter.com/niapodcast Hosted on Acast. See acast.com/privacy for more information.

Better Advertising with BetterAMS
Using Video to Improve Customer Engagement & Conversion

Better Advertising with BetterAMS

Play Episode Listen Later Apr 30, 2025 23:59


What impact has video had on the advertising landscape? In this episode, Emery Robbins is back to explore how video has emerged as a fundamental tool for brand engagement and customer conversion. She and Destaney cover various creative formats, from Sponsored Brand Videos to Streaming TV ads, and explain the value it brings to building brand awareness and driving sales. Emery shares her reasoning as to why brands must tailor their video content to where a customer is in their buying journey, and how to leverage Amazon Marketing Cloud insights to track the effectiveness of their video campaigns. If you're looking for a comprehensive guide on scaling video content, aligning creative with demographic targeting, and embracing the opportunities AI has to offer, this episode is for you! Some key points from their discussion:Video is no longer just a supplementary advertising tool; it's a cornerstone for engaging customers and building brand loyalty.Advertisers need to focus on creating demand at the top of the funnel through engaging, informative video content rather than solely relying on bottom-funnel searches.Brands should tailor video content to specific search terms and audience types to maximize conversion rates and customer interaction.By combining video with other ad types and detailed audience targeting, brands can significantly enhance the customer journey and achieve higher returns.As AI continues to evolve, it will play a crucial role in operational scalability, allowing for more dynamic and personalized video content creation.Connect with Emery on LinkedInConnect with Destaney on LinkedInLearn more about BTR MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

nScreenMedia
nScreenNoise – Four streaming TV data points and why they matter

nScreenMedia

Play Episode Listen Later Apr 24, 2025 19:38


How much time do Netflix subscribers spend watching top titles? How many people stream first when turning on the TV? How influential is mobile on TV viewing?

Internet TV Plus Podcast
134 - Mobile Streaming Optimization for OTT and Streaming TV Providers

Internet TV Plus Podcast

Play Episode Listen Later Apr 24, 2025 26:51


OTT and streaming TV providers face the critical challenge of delivering video and audio streams with consistent quality, even under demanding conditions. Effective mobile streaming optimization not only improves viewer experience by addressing issues such as latency and buffering, but also reduces mobile data costs, benefiting both operators and users. This session dives into the key issues such as overcoming network congestion and reviews how a resilient streaming protocol and an innovative IP-video ecosystem can ensure efficient, reliable and high-quality streaming from the most challenging locations. Tune in to discover actionable strategies to optimize mobile streaming and provide an exceptional viewer experience, while optimizing operational costs. This Session Covers: Mobile Streaming Challenges & Benefits Video Contribution Systems Reliable Live Content Delivery Needs IP Bonding for Stream Reliability Mobile Streaming Use Cases & Examples LiveU Reliable Transport (LRT) Managing Network Congestion & Latency 5G Impact on Mobile Streaming Workflows Mobile Streaming Training Requirements Mobile Streaming Hardware & Software Components Remote Production Features & Tools Sustainability via Remote Production (REMI) Compatibility with Streaming Platforms eSIM with LIQ for Dynamic Switching  

Geek Freaks Headlines
Four-Season Renewals for Animation Legends!

Geek Freaks Headlines

Play Episode Listen Later Apr 4, 2025 1:13


In this episode of Geek Freaks Headlines, we're celebrating a monumental moment in adult animation: The Simpsons, Family Guy, Bob's Burgers, and American Dad have each been renewed for four more seasons! We explore what this means for long-time fans, the power of streaming numbers, and how these iconic series continue to shape Fox's Animation Domination. Plus, personal reflections on growing up with these shows and what makes them so enduring.00:00 – Big animation renewals: Four more seasons for each00:08 – The Simpsons heading to 40 seasons00:14 – Streaming power: 42.4B minutes for Family Guy, 36B for Bob's Burgers00:28 – Impact on Hulu and Disney+00:34 – A personal animation journey: Growing up with The Simpsons00:50 – Love for new era shows like About Alice and The Great North01:06 – Dreaming of a podcast just to talk about adult animationThe Simpsons, Family Guy, Bob's Burgers, and American Dad are all renewed through the 2028–2029 season.Streaming is driving the longevity of these shows with billions of minutes watched.These series are foundational for Hulu and Disney+'s adult animation libraries.Fox continues expanding with new titles like About Alice and The Great North.The deep-rooted love for animated comedies is as personal as it is cultural.“Adult animation is literally my number one fandom.”“The Simpsons is heading to 40 seasons. I remember buying the DVD for the 20th.”“Now it seems so tame, but back then I wasn't even allowed to watch it.”“I would make a podcast about these shows... I just don't know the format.”If you're as hyped about these renewals as we are, hit that Subscribe button!Leave a review, share this episode, and tag us using #GeekFreaksPodcast.We want to hear from you! What's your favorite adult animation series? Drop your thoughts in the comments or message us.

Film at 11
For Film at 11 on 14 March, 2025, Mona Bowen rejoined us to discuss some current streaming TV shows

Film at 11

Play Episode Listen Later Mar 14, 2025


Brave Business Triumphs
Brave Business Triumphs S5:E8 with Craig Santucci, Director of Streaming TV and OTT, Team Velocity

Brave Business Triumphs

Play Episode Listen Later Mar 10, 2025 42:41


What do you want to know about Streaming TV and OTT? Join the conversation with special guest Craig Santucci, Team Velocity and hosts, Doug Longenecker and Tara Baumgarten. From current trends with AI (spoiler alert: it's all about the data), to attributions, to the differences between B2B/B2C utilization and just about everything in between. Bonus content: Learn more about Doug's mobile screen time and metrics.

nScreenMedia
nScreenNoise – Streaming TV's Impact on Viewer Pocketbooks

nScreenMedia

Play Episode Listen Later Mar 6, 2025 20:55


While much television viewing has switched to streaming, much of the revenue has not. But that is changing, and viewers are already reaping the benefits in their pocketbooks.

The Digital Deep Dive With Aaron Conant
The Future of eCommerce: A Compilation of Trends in Streaming TV Ads, Fulfillment, and More

The Digital Deep Dive With Aaron Conant

Play Episode Listen Later Feb 20, 2025 10:37


Aaron Conant is the Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. In conjunction with BWG Strategy, BWG Connect has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually. With over a decade of experience in digital commerce, Aaron provides advisory services to brands on Amazon sales strategies, retail media, DTC platform selection, and SEO. Before starting BWG Connect, Aaron was the Head of eCommerce Sales and Business Development at Perrigo and a Research Scientist at Pfizer. He is also the host of The Digital Deep Dive. In this episode… Many brands invest in digital advertising and retail media to drive growth, but understanding when and how to allocate budgets effectively is crucial. Developing a strategic approach to Amazon Ads, logistics, and AI automation can help businesses scale while maintaining profitability. What key insights are industry leaders leveraging to stay ahead in the evolving eCommerce landscape? Five eCommerce and media experts share strategies for maximizing your company's digital footprint. Adam Epstein explains that Amazon Streaming TV ads are most effective for brands that have optimized their sponsored ads and DSP strategies, making them a powerful tool for expanding awareness. Todd Hassenfelt highlights the importance of subscribe and save programs in securing customer loyalty during economic uncertainty, advising that brands allocate their budgets across multiple digital channels. Avi Moskowitz emphasizes that brands don't need hyper-fast shipping — just the ability to set and meet clear delivery expectations. Nate Pinkston and Lauren Livak reveal how misalignment in joint business planning (JBP) between retail media and business teams can create inefficiencies, leading to missed opportunities and budget mismanagement. Kashif Zafar has leveraged AI in DSP, retail media, and programmatic ads. In this special compilation episode of The Digital Deep Dive, host Aaron Conant revisits his most insightful conversations with industry experts. The episode covers key strategies for brands looking to refine their advertising, fulfillment, and automation efforts. With eCommerce continuing to evolve, these experts provide actionable takeaways to help businesses navigate digital growth, optimize ad spend, and enhance the customer experience.

Ecommerce Brain Trust
Full Funnel Then vs. Now - A Case Study a Year in the Making - Episode 380

Ecommerce Brain Trust

Play Episode Listen Later Feb 18, 2025 31:14


Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome back our Director of Retail Media, Ross Walker, who will be sharing surprising insights from his work with a major beauty brand.  We'll dive into a compelling case study on full-funnel advertising, exploring the evolving role of Streaming TV in the retail media landscape. We're also thrilled to welcome a new guest to the show! Pat Petriello, a veteran in the retail media landscape and the new Director of Retail Marketplace Strategy at Acadia, is making his podcast debut and sharing some amazing insights with us. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Pat discuss: Definition and Understanding of "Full Funnel" Advertising Discussion on what "full-funnel" means in e-commerce Different goals of advertising campaigns at various funnel stages Changes in Streaming TV Advertising (2023 vs. 2024) Year-over-year changes in streaming TV campaign tactics Supply differences: off-the-shelf vs. curated inventory Targeting enhancements using AMC Impact of different creative approaches Effects and Measurement of Streaming TV Campaigns Assessment of upper and lower funnel metrics Use of AMC for multitouch attribution and enhanced audience targeting Engagement and Retargeting Strategy of retargeting viewers of streaming TV ads Improvements in purchase and engagement rates with better-targeted campaigns Strategic Use of Streaming TV in E-Commerce Integration of streaming TV as part of a broader e-commerce strategy Expansion of brand reach and enhancement of consumer engagement The importance of a full-funnel approach and its results Challenges and Future Considerations Consideration of cost vs. reach in streaming TV campaigns Encouragement to continually test and adapt strategies

Mobile Dev Memo Podcast
Season 5, Episode 5: The measurement myth

Mobile Dev Memo Podcast

Play Episode Listen Later Jan 29, 2025 32:31


"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Knowing the context of his work, my view of the infamous quote attributed to John Wanamaker is that advertising measurement is fundamentally and necessarily uncertain, even in success. This surfaces another, in my view, invalid interpretation of the quote: that advertising is only effective when it can be measured perfectly, absolutely, and with total precision. To my mind, this has been the prevailing view within digital advertising sector: that advertising measurement is inherently defined by total, deterministic precision. This is the measurement myth. In this podcast, I'll unpack the measurement myth and why I believe the digital advertising ecosystem is abandoning it in favor of more holistic, statistically sophisticated, and scalable approaches to advertising attribution and measurement. I'll discuss some of the methodologies at the frontier of advertising attribution that are alleviating the need for deterministic identity in advertising measurement and how their use allows advertisers to materially expand the reach of their messaging, and what the implications of that are for the digital economy. Resources referenced / cited in this podcast: CapitalOne Mobile e-Commerce Statistics Sensor Tower 5 Year Market Forecast IAB 2025 Outlook Study Meta's Renaissance Everything is an ad network Netflix and Disney+ advertising, two years in Flying blind Last-click attribution, deterministic measurement, and Wittgenstein's ruler A Comprehensive Guide to Bayesian Marketing Mix Modeling Podcast: Understanding Interoperable Private Attribution (with Ben Savage) What is Federated Learning in digital advertising? Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

Mobile Dev Memo Podcast
Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)

Mobile Dev Memo Podcast

Play Episode Listen Later Jan 22, 2025 46:22


In this episode of the podcast, I speak with Pan Katsukis, the CEO of Remerge, a mobile DSP. Our conversation centers around the state of mobile programmatic advertising. Among other things, we discuss: How the mobile programmatic space has evolved in recent years; The misconceptions that advertisers have about mobile programmatic; The mistakes that advertisers make when they first explore programmatic; The targeting techniques that you see advertisers have the most success with in programmatic; The typical platform budget split with programmatic; The type of non-gaming inventory that is available in the programmatic sphere; Whether gaming companies can be successful in buying non-gaming inventory programmatically; The measurement challenges with mobile programmatic? Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Mobile Dev Memo Podcast
Season 5, Episode 3: Marketing experiments and probabilistic measurement (with Koen Pauwels and Julian Runge)

Mobile Dev Memo Podcast

Play Episode Listen Later Jan 14, 2025 51:41


In this episode of the podcast, I'm joined by two academics -- Julian Runge from Northwestern University's Medill School and Koen Pauwels from Northeastern University -- for a conversation about the methodological (and stylistic) distinction between marketing experimentation and probabilistic measurement. Julian has previously appeared on the podcast and recently contributed a guest article for Mobile Dev Memo, and he and I have co-authored a number of articles (including this Harvard Business Review piece). Koen runs the Marketing and Metrics blog as well as the Pauwels on Marketing newsletter on LinkedIn. Some of the topics addressed in our discussion include: Experimentation in marketing measurement; The most popular techniques for probabilistic measurement, and how they are implemented; How a firm can integrate experimentation into its marketing measurement efforts; How firms tend to improperly implement Media Mix Modeling; Whether it is possible to measure incrementality for a specific channel, using that channel's tools; How marketers should think about demonstrating the value of their efforts; How the value of brand equity can be measured and integrated into marketing measurement; How a firm should think about experimentation and opportunity cost. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

Mobile Dev Memo Podcast
Season 5, Episode 2: Meta's Renaissance

Mobile Dev Memo Podcast

Play Episode Listen Later Jan 8, 2025 53:55


Meta's trajectory over the past few years has been defined by its response to Apple's App Tracking Transparency, or ATT, privacy policy, with its recovery serving as a blueprint for success in the modern digital advertising operating environment. And in adapting to ATT, Meta may have executed one of the most remarkable, wholesale business model transitions in modern corporate history. The company transformed the core engagement model of its two flagship products, Facebook and Instagram, while re-engineering the digital advertising infrastructure that serves as the singular revenue engine of its business. And in doing so, Meta grew its stock price from a low point of less than $100 in February 2023 -- a level the company hadn't seen since 2016 -- to over $600 today. How did Meta go from a 4% year-over-year revenue decline in Q3 2022, with Mark Zuckerberg earnestly entreating investors to remain patient, to 25% revenue growth in Q3 2023? And what catalyzed both of these inflections? In this podcast, I'll tell the story of Meta's renaissance: the factors that led to the company's tumultuous decline in 2022 and, critically, what the company changed to invigorate growth in 2023 and 2024. Resources referenced in this podcast: Understanding conversion optimization in digital advertising Facebook's App Event Optimization tool showcases the power of its data in Q1 earnings Digital Advertising, Demand Routing, and the Millionaires' Mall The changing face of mobile marketing with event-based bidding Facebook may take 7% revenue hit from Apple privacy changes The App Tracking Transparency recession The perilous mythology of Brand Marketing for digital products The big economy of small advertisers Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency (working paper) Unpacking Meta's pivot to an open graph and short-form video Meta Platforms, Inc. (META) Morgan Stanley 2024 Technology, Media & Telecom Conference (Transcript) Unpacking Meta's Q2 2022 earnings: measurement still looms large Is CAPI future-proof? Meta's AEM update and the disappearing IP address Understanding Google's Universal App Campaign (UAC) changes What comes next after Facebook's VO campaign strategy? Generative AI for ad creative: five value milestones Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

Hanging with the Joneses
What You SHOULD Be Watching In 2025! | Movies & Streaming/TV

Hanging with the Joneses

Play Episode Listen Later Jan 6, 2025 41:32


Top of the year to you and yours! We compiled our list for both tv/streaming & movies to see what we're both excited about, as we let you know what we'll be covering on the channel in 2025! I know we missed some stuff (Lanterns on Max), so let us know in the comments what you're looking forward to watching this year. IG: theuponfurtherreview FB: The Upon Further Review TikTok: theuponfurtherreview #captainamericabravenewworld #mickey17 #daredevilbornagain #fantasticfourfirststeps #superman2025 #ironheart

Neighbuzz: The Neighbours recap podcast
Fall On Your Knees | 301 | Neighbours Episodes Dec 9 - 19 2024

Neighbuzz: The Neighbours recap podcast

Play Episode Listen Later Dec 25, 2024 69:40


Kate, Vaya and Sarah Jones recap the festive season on Ramsay Street! Paul and Terage get caught in a fan fiction episode; Nicolette entices Yaz into bed after some sexy Christmas Carol Karaoke; Leo pops the question to Krista, and Trevor ruins Christmas. Neighbuzz Council Business: Friend of the Pod and one of the original Neighbours live-tweeters, 'Sammynopants' is going through an epic Erinsborough-level health crisis and requires international treatment for cancer. If you are able to, we invite you to support Sam via this GoFundMe: Miracle Fund: Helping Save Sam From Cancer Thank you!(Our Patreon is paused until this fundraiser reaches its target).Check out @Neighbuzzpod on [TikTok](https://www.tiktok.com/@neighbuzzpod?)!Join the Neighbuzz Council for Neighbours chats on Facebook  Follow NeighbuzzPod on Instagram and BlueSkyTweet Kate, Instagram CJ or Vaya New artwork by Elyce Phillips!Brett's Bitts courtesy of Brett Bowman.To support the PirateNet Studios and unlock bonus content, become one of our beloved Patrons at patreon.com/neighbuzzpod Thanks for listening - please tell other spiggin' hufters to listen too!

Mobile Dev Memo Podcast
Season 5, Episode 1: Achieving product personalization at scale (with Raveesh Bhalla)

Mobile Dev Memo Podcast

Play Episode Listen Later Dec 24, 2024 49:13


My guest on this episode of the Mobile Dev Memo podcast is Raveesh Bhalla, the Product Lead for Homepage Recommendations at Netflix. Our topic of conversation is product personalization and, specifically, how scaled consumer products curate experiences for individual users and for what purpose. Among other things, we discuss: How large technology companies implement product personalization; The promise of LLMs and other AI tools for product personalization; What the objective or goal function is of product personalization, and how it varies across different features within the same product; The kinds of domain expertise needed to implement product personalization at scale and how that differs from "traditional" product management; How these kinds of initiatives integrate within a broader product organization; How the practice and implementation of product personalization might evolve over the medium term. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. InMobi. InMobi offers a full-stack, AI-powered suite of solutions to help app marketers and publishers conquer the modern mobile era. Explore how InMobi Advertising can drive growth for your business at go.inmobi.com/memo. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Reading the NEWBERYs: A Team Friendship Podcast
For the Love of Books and More: Streaming & TV

Reading the NEWBERYs: A Team Friendship Podcast

Play Episode Listen Later Dec 23, 2024 57:42


In this episode, we discuss some of our favorite streaming and television series we have loved this year! Check out the full show notes here!

nScreenMedia
nScreenNoise – Sports drove streaming TV in 2024

nScreenMedia

Play Episode Listen Later Dec 19, 2024 15:59


Sports were the big story in streaming TV in 2024. Premium sports drove big gains for YouTube TV and SVOD services. Smaller leagues are using FASTs to grow their audience.

Mobile Dev Memo Podcast
Season 4, Episode 16: TikTok's approach to marketing measurement (with Jorge Ruiz)

Mobile Dev Memo Podcast

Play Episode Listen Later Dec 18, 2024 46:16


In this episode of the podcast, I speak with Jorge Ruiz, TikTok's Global Head of Marketing Science, about the measurement methodologies that TikTok employs with its advertising clients. Among other things, we discuss: How TikTok provides measurement solutions to clients in light of a more restrictive privacy environment; The approaches, methodologies, and tools are "future-proofed" for further data restrictions; The most common mistakes that advertisers make with measurement; The measurement solutions that clients have seen the most success with; How measurement methodologies differ between app and eCommerce advertisers; How advertisers should approach creative analytics, and what kinds of metrics are the most important to consider when assessing creative; How advertisers should approach incrementality measurement; How advertisers should think about balancing awareness and direct response budget; Whether and when advertisers should invest into building measurement tools internally; The best ways for advertisers to adapt to a dynamic privacy environment. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Mobile Dev Memo Podcast
Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)

Mobile Dev Memo Podcast

Play Episode Listen Later Dec 11, 2024 39:21


Shopify today published the latest version of Edition, its regular overview of the new product features it has made available to its merchants. As part of this release, I had the exclusive opportunity to speak with Andrius Baranauskas, Shopify's Director of Advertising Products, about Shopify's advertising products and strategy. Among other things, we discuss: Why Shopify is building marketing tools for merchants; What makes Shopify's data relevant for ads targeting; How Shopify's ad products are structured and how advertisers interface with them; Shopify's ad products roadmap; How Shopify's advertising products fit into the broader eCommerce advertising ecosystem. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. InMobi. InMobi offers a full-stack, AI-powered suite of solutions to help app marketers and publishers conquer the modern mobile era. Explore how InMobi Advertising can drive growth for your business at go.inmobi.com/memo. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Neighbuzz: The Neighbours recap podcast
Sister of Croc Chow | 300 | Neighbours Episodes Nov 25 - Dec 2, 2024

Neighbuzz: The Neighbours recap podcast

Play Episode Listen Later Dec 8, 2024 49:26


CJ, Kate and Vaya have been recapping Neighbours for 300 episodes!! Thank you for being part of the journey with us. This is just a bog-standard ep for us: classic pod squad in the PirateNet Studios, hold the trimmings. But "that hack podcaster" is back and kicking sponsorship goals; Toadie frees Nellyfish from Colac; Terage has an Emotional Suport Hotel Executive; and we meet Sister of Croc Chow! Neighbuzz Council Business: Friend of the Pod and one of the original Neighbours live-tweeters, 'Sammynopants' is going through an epic Erinsborough-level health crisis and requires international treatment for cancer. If you are able to, we invite you to support Sam via this GoFundMe: Miracle Fund: Helping Save Sam From Cancer Thank you!(Our Patreon is paused until this fundraiser reaches its target).Check out @Neighbuzzpod on [TikTok](https://www.tiktok.com/@neighbuzzpod?)!Join the Neighbuzz Council for Neighbours chats on Facebook  Follow NeighbuzzPod on Instagram and BlueSkyTweet Kate, Instagram CJ or Vaya New artwork by Elyce Phillips!Brett's Bitts courtesy of Brett Bowman.To support the PirateNet Studios and unlock bonus content, become one of our beloved Patrons at patreon.com/neighbuzzpod Thanks for listening - please tell other spiggin' hufters to listen too!

Mobile Dev Memo Podcast
Season 4, Episode 14: The challenges of building apps for kids (with Niels Hoven)

Mobile Dev Memo Podcast

Play Episode Listen Later Dec 4, 2024 42:26


My guest on this episode of the podcast is Niels Hoven, the CEO of Mentava, a tutoring app that helps top-performing students achieve their potential. In this episode, Niels and I discuss: The special design considerations inherent in building an app for children; How the interface of an app needs to be adapted to users who have never used another app before; The kinds of feedback that can be used to improve a children's product, given a lack of analytics; The design challenges that arise when building for two audiences: children and their parents; Price sensitivity for educational apps and whether going premium is the best option; The limitations or constraints faced with monetization for a children's' app; The best way to approach growth for a children's app; How to consider user outcomes and churn; The story of Mentava's unplanned launch. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

Mobile Dev Memo Podcast
Season 4, Episode 13: Changing attitudes on marketing measurement (with Maor Sadra)

Mobile Dev Memo Podcast

Play Episode Listen Later Nov 26, 2024 48:58


In this episode of the Mobile Dev Memo podcast, I speak to returning guest Maor Sadra, the CEO of INCRMNTAL, about changing attitudes toward marketing measurement. The catalyst for this conversation was a set of diagrams that Maor recently published on the INCRMNTAL blog, ranking various marketing measurement methodologies across a number of features. In this episode, we discuss: The tradeoffs inherent in the above spiderweb diagram; Whether and how app advertisers implement experiments in their marketing; The popularity of media mix modeling in the app advertising ecosystem and whether enthusiasm for it has changed; Trends in the composition of user acquisition budgets by channel for app advertisers; Whether budget is shifting meaningfully to the web for app advertisers; The gaps in measurement that app advertisers struggle to close; Whether budgets are increasing on Meta and Google as their AI-empowered solutions expand; How AI plays a role in marketing measurement. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. ⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

Neighbuzz: The Neighbours recap podcast
Croc Chow | 299 | Neighbours Episodes Nov 18-21 2024

Neighbuzz: The Neighbours recap podcast

Play Episode Listen Later Nov 24, 2024 49:08


Kate and Vaya recap Hellfire Holly's reputation dragged through the mud by irresponsible podcasters; Our Melanie leaves Erinsborough to shack up with Slick Vic Stone; and Leo accidentally runs his business into the ground again because of a succulent caviar bar.Neighbuzz Council Business: Friend of the Pod and one of the original Neighbours live-tweeters, 'Sammynopants' is going through an epic Erinsborough-level health crisis and requires international treatment for cancer. If you are able to, we invite you to support Sam via this GoFundMe: Miracle Fund: Helping Save Sam From Cancer Thank you!(Our Patreon is paused until this fundraiser reaches its target).Check out @Neighbuzzpod on [TikTok](https://www.tiktok.com/@neighbuzzpod?)!Join the Neighbuzz Council for Neighbours chats on Facebook  Follow NeighbuzzPod on Instagram and BlueSkyTweet Kate, Instagram CJ or Vaya New artwork by Elyce Phillips!Brett's Bitts courtesy of Brett Bowman.To support the PirateNet Studios and unlock bonus content, become one of our beloved Patrons at patreon.com/neighbuzzpod Thanks for listening - please tell other spiggin' hufters to listen too!

PPC Den: Amazon PPC Advertising Mastery
Using Amazon DSP and AMC to Fully Understand the Customer Journey

PPC Den: Amazon PPC Advertising Mastery

Play Episode Listen Later Nov 22, 2024 31:26


In this episode, we're cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium, we're exposing the behind-the-scenes insights Amazon won't spell out—how DSP can impact your bottom line, where AMC's data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey. We'll show you exactly when to use AMC's data to validate your ad spend, when DSP is just burning cash, and why first-click and last-click attribution are more than just metrics—they're the key to finding out if your strategy's worth it. If you're ready to stop wasting budget and make every click count, this episode is your wake-up call. We'll see you in The PPC Den!

Mobile Dev Memo Podcast
Season 4, Episode 12: The mobile gaming fundraising market (with Annina Salvén)

Mobile Dev Memo Podcast

Play Episode Listen Later Nov 20, 2024 49:01


My guest on this week's episode of the podcast is Annina Salvén, the COO of BIT ODD, a Helsinki-based gaming studio that was recently profiled by the WSJ. Bit Odd raised $18MM in a seed extension this month, following on from the €5MM seed round it raised in 2022. My fund, Heracles Capital, is an investor in both rounds. I asked Annina to join me on the podcast to discuss the current state of venture fundraising for mobile gaming. Specifically, we cover: Why Anniina returned to mobile gaming, given the challenges; How the 2016-era of mobile gaming compares to today; The distribution challenges now relative to 2016-2018; The opportunities in mobile gaming now from a revenue growth perspective; How mobile gaming start-ups should think about exit opportunities; The process for BIT ODD in raising its Seed extension; What mobile gaming start-ups should look for in an investor; The cross-platform gaming opportunity;  Whether games publishing is still viable; Helsinki's evolution as a mobile games development hub. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. ⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Neighbuzz: The Neighbours recap podcast
The First Izzys Club | 298 | Neighbours Episodes Nov 4-14 2024

Neighbuzz: The Neighbours recap podcast

Play Episode Listen Later Nov 17, 2024 54:07


CJ, Kate and Vaya recap Terage's walk of shame, Uncle Felix getting booted out of the 'Borough, the arrival of Max Ramsay II, and The First Izzys Club convening to trade lovelorn war stories and piss off Susan. Neighbuzz Council Business: Friend of the Pod and one of the original Neighbours live-tweeters, 'Sammynopants' is going through an epic Erinsborough-level health crisis and requires international treatment for cancer. If you are able to, we invite you to support Sam via this GoFundMe: Miracle Fund: Helping Save Sam From Cancer Thank you!(Our Patreon is paused until this fundraiser reaches its target).Check out @Neighbuzzpod on [TikTok](https://www.tiktok.com/@neighbuzzpod?)!Join the Neighbuzz Council for Neighbours chats on Facebook  Follow NeighbuzzPod on Instagram and BlueSkyTweet Kate, Instagram CJ or Vaya New artwork by Elyce Phillips!Brett's Bitts courtesy of Brett Bowman.To support the PirateNet Studios and unlock bonus content, become one of our beloved Patrons at patreon.com/neighbuzzpod Thanks for listening - please tell other spiggin' hufters to listen too!

Mobile Dev Memo Podcast
Season 4, Episode 11: Understanding AppLovin

Mobile Dev Memo Podcast

Play Episode Listen Later Nov 11, 2024 39:22


In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth. But understanding AppLovin the company is fundamentally predicated on understanding the market in which it operates, mobile games advertising, and the direct response digital advertising landscape more broadly. And so this podcast is structured in three parts: Understanding direct response advertising Understanding mobile gaming advertising Understanding AppLovin's growth All of these topics can seem unapproachable and impenetrable from the outside. I hope this episode clarifies them. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. ⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Mobile Dev Memo Podcast
Season 4, Episode 10: AI Overviews and consequences for the open web (with Paul Bannister)

Mobile Dev Memo Podcast

Play Episode Listen Later Nov 6, 2024 43:49


My guest on this week's episode of the podcast is Paul Bannister, the Chief Strategy Officer at Raptive. Paul is returning to the podcast for the third time; see the first two episodes here and here. Our topic of discussion is Google's AI Overviews product, which I profiled in Google's Gambit. Among other things, we cover: How web publishers perceive AI Overviews; Whether AI Overviews have yet appreciably impacted publisher traffic; How AI Overviews might fit into Google's broader strategy with respect to the Open Web and Cookie deprecation; Google's claim that AI Overviews result in increased clicks to publisher websites; Whether AI Overviews can fortify Google against competition from other LLM-based search or chatbots, like Perplexity; Whether AI Overviews incentivize publishers to license their data to Google in exchange for exposure; Google's Quick View feature; What it means that Google's share of the search advertising market is expected to drop below 50% in 2025. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. ⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Watching Now: Decoding House of the Dragon
Only Murders in the Building Season 4

Watching Now: Decoding House of the Dragon

Play Episode Listen Later Nov 4, 2024 57:33


Welcome back to the Arconia! The entire 4th Season of Only Murders in the Building is finally here and boy was there a lot to unpack this season. From Sazz's heartbreaking murder to Hollywood Movie sets to cameos galore, and more! It's safe to say this was an impressive season… Four murders. One Wedding. What could have gone wrong? Watch as Stephanie, Iain, Michelle, and Tyson recap and explain everything uncovered in the fourth season.Watching Now: Only Murders in the Building is a podcast from Couch Soup. Join us for reactions, reviews, and excitement about Only Murders! Whether you're an expert detective or just here for the latest Arconia gossip, join us for some laughs and an in-depth discussion of Season 4!

Neighbuzz: The Neighbours recap podcast
Rage By Name, Rage by Nature | 297 | Neighbours Episodes Oct 2024

Neighbuzz: The Neighbours recap podcast

Play Episode Listen Later Nov 3, 2024 58:54


CJ, Kate and Vaya recap Terage's fall from the wagon, Uncle Felix's rise above expectations, and the Boylesque show that left us wanting. Neighbuzz Council Business: Friend of the Pod and one of the original Neighbours live-tweeters, 'Sammynopants' is going through an epic Erinsborough-level health crisis and requires international treatment for cancer. If you are able to, we invite you to support Sam via this GoFundMe: Miracle Fund: Helping Save Sam From Cancer Thank you!(Our Patreon is paused until this fundraiser reaches its target).Check out @Neighbuzzpod on [TikTok](https://www.tiktok.com/@neighbuzzpod?)!Join the Neighbuzz Council for Neighbours chats on Facebook  Follow NeighbuzzPod on InstagramTweet Kate, Instagram CJ or Vaya New artwork by Elyce Phillips!Brett's Bitts courtesy of Brett Bowman.To support the PirateNet Studios and unlock bonus content, become one of our beloved Patrons at patreon.com/neighbuzzpod Thanks for listening - please tell other spiggin' hufters to listen too!

Seller Sessions
Building a Full-Funnel DSP Strategy For Amazon Sellers

Seller Sessions

Play Episode Listen Later Oct 31, 2024 28:49


Building a Full-Funnel DSP Strategy For Amazon Sellers   Danny welcomes Sam Lee, an Amazon DSP expert with years of experience at companies like Thrasio. Sam provides insights into the Amazon DSP (Demand Side Platform), a less accessible yet powerful tool compared to Amazon's PPC. DSP allows for advanced targeting using Amazon's first-party data, perfect for those ready to expand beyond traditional ad methods. Danny and Sam dive into the essentials of DSP, covering campaign structures, targeting methods, and common pitfalls that many brands face when venturing into DSP.   What is Amazon DSP? Sam explains that Amazon DSP is different from traditional Amazon PPC in accessibility and functionality:   Barrier to Entry: DSP isn't as easy to access as Seller Central; it requires Amazon-approved agencies or meeting certain spend thresholds. Initial Challenges: Early misuse led to its reputation issues, as many advertisers applied blanket strategies, not optimizing DSP for unique brand/product needs.   Building the Full Funnel Sam emphasizes a strategic approach to DSP that adapts to product price points and buying cycles, avoiding a one-size-fits-all approach:   Understanding Customer Journey: Higher-priced products require longer consideration windows, so retargeting timelines should vary. Tailoring Campaigns by Product Type: A $10 product doesn't need a 30-day retargeting window, while a $200 product may need up to 45 days to properly engage the audience.   Key Metrics for Success in DSP To evaluate DSP campaign effectiveness, Sam discusses focusing on core metrics:   Return on Ad Spend (ROAS) and Total ROAS as primary performance indicators. Effective Cost Per Detail Page View: Lower costs (below $1) signal efficient DSP campaigns, with top performers achieving $0.50 or less. Percent of Purchases New-to-Brand: Indicates how well DSP attracts fresh customers, avoiding retargeting those already inclined to purchase.   Sam highlights Amazon Marketing Cloud (AMC) as a tool to monitor customer touchpoints in the purchase path, offering more transparency into DSP's role in converting new users.   DSP Budgeting Insights One misconception Sam dispels is that DSP requires excessive budgets to yield results:   Optimal Spend Range: While larger budgets provide more data for refinement, DSP can still be tested effectively at lower levels if PPC campaigns are fully maximized first. Synergy Between PPC and DSP: He advises investing as much as possible into PPC until returns diminish, then strategically layering DSP to further boost conversions.   Evaluating DSP Managers When hiring or assessing a DSP manager, Sam recommends looking for these critical skills:   Sales Deduplication Knowledge: A solid understanding of deduplicating sales between DSP and PPC, often through merchant tokens, which ensure accurate attribution. Customized Campaign Strategy: Effective DSP managers tailor retargeting windows and budgets based on product price points and sales cycles, avoiding generic settings. Expertise with Streaming and Video Ads: Familiarity with OLV (Online Video) and Streaming TV (OTT) can add value to campaigns, especially for brand awareness.   Streaming TV and Online Video (OLV) Advertising Sam and Danny discuss the advantages of Streaming TV (OTT) and Online Video (OLV) as part of DSP's offerings:   OTT vs. OLV: OTT, or Over-the-Top Media, is a more premium option, placing ads on streaming platforms like Hulu and Prime Video, while OLV covers a broader online space (e.g., ads between games or online content). Use Cases: Streaming ads are highly effective for certain brands but come with higher costs, while OLV offers a budget-friendly alternative for brands targeting broader, online-savvy audiences.   DSP for Non-Amazon Sellers One of the most forward-thinking DSP strategies involves leveraging Amazon's first-party data for external brands:   Application for Non-Amazon Sellers: Brands not selling on Amazon, like car companies or public services, can still use DSP to target potential customers based on Amazon's deep data insights. Geotargeting and Demographics: For example, public transit services like LA Metro have used DSP to target specific areas, showing the versatile applications of DSP data.   The Role of DSP in Amazon's Search and Ranking Algorithm Sam shares advanced insights on how DSP impacts Amazon's ranking system through behavioral targeting:   Bayesian Update System: Amazon's algorithm adapts based on live data (clicks, conversions), helping high-performing products “win” visibility quickly while demoting less successful items. Behavior-Driven Launch Strategy: For launches, a well-optimized DSP campaign can create significant early traction, contributing to better search rankings.   Common Pitfalls and Misconceptions in DSP Sam addresses frequent DSP errors that agencies and brands make:   Misleading Attribution: Lack of merchant tokens can lead to inflated success metrics, misleading clients on actual DSP effectiveness. Uniform Strategy Application: Applying the same retargeting window or budget across all campaigns, regardless of product type or target audience, can dilute DSP's impact.   Amazon as a Search Engine First Both Sam and Danny agree that Amazon's primary goal is search relevancy, driven by conversion rates and user experience:   SEO Principles on Amazon: Amazon prioritizes high-conversion products to ensure users find relevant, desirable items. Successful DSP campaigns enhance this by generating high-quality traffic. Cold Start Problem: New products face Amazon's cold-start challenges, where initial performance metrics determine future visibility. DSP's behavioral targeting can boost early sales velocity, easing this process.   Closing Thoughts Danny and Sam conclude by reinforcing Amazon's profit-centric nature, encouraging sellers to align with Amazon's goals to maximize DSP benefits. For sellers looking to experiment with DSP, Sam advises working with knowledgeable agencies or managers to avoid wasted spend and achieve incremental gains over PPC alone.   Reach Out to Sam Lee:   Company: Trivium Co. Contact: sam.lee@triviumco.com   Looking for a Free PPC Audit? https://www.databrill.com/

The OOH Insider Show
Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers

The OOH Insider Show

Play Episode Listen Later Oct 29, 2024 25:13 Transcription Available


READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL?SellMoreDOOH.comSummaryIn this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and publishers, the future of AI in advertising, and trending industry news. TakeawaysGenerative AI can create commercials in seconds.The platform supports multiple languages and dialects.Advertisers can launch campaigns on major streaming platforms.The ease of use has led to concerns about credibility.Full funnel measurement is crucial for advertisers.The future of advertising will heavily involve AI technology.Challenges include getting advertisers comfortable with AI.The platform aims to democratize CTV advertising.Upcoming versions of the platform will enhance creative capabilities.Try Streamr AI 2.0 Here: https://streamr.ai/pro/Chapters00:00 Introduction to Streamr AI and Live Demo02:46 The Evolution of Advertising with Gen AI05:59 Challenges and Solutions in CTV Advertising08:57 The Future of Gen AI in Advertising11:57 Building a Marketplace for CTV Advertising15:01 The Impact of AI on AdvertisingNews We DiscussedIAB Tech Lab introduces Ad Format Idol initiative to standardize CTV ad formatshttps://www.streamtvinsider.com/advertising/iab-tech-lab-introduces-ad-format-idol-initiative-standardize-ctv-ad-formatsPulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TVhttps://www.adexchanger.com/on-tv-and-video/pulling-a-fast-one-25-of-ctv-ad-inventory-can-only-be-bought-via-linear-tv/Connect & Learn MoreConnect with Jonathan Moffie on LinkedIn: https://www.linkedin.com/in/jonathanmoffie/Checkout Streamr.ai: https://streamr.ai/A bit about FAST Channels (As discussed in today's podcast)According to the IAB, FAST channels are free, ad-supported streaming TV channels that offer scheduled content in a linear format: Definition: FAST stands for "Free Ad-supported Streaming TV". FAST channels are similar to broadcast TV networks and offer scheduled content. Content: FAST channels offer a variety of content, including live TV, on-demand content, and genre-focused channels. Access: FAST channels are available on smart TVs, mobile apps, tablets, and other internet-enabled devices. Some services are tied to specific brands, such as Samsung TV Plus on Samsung devices. Monetization: FAST channels are monetized by inserting ads into the programming. Viewing experience: FAST channels offer a "leaned-back" viewing experiJoin OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

Watching Now: Decoding House of the Dragon
Agatha All Along | Episode 7 "Death's Hand in Mine"

Watching Now: Decoding House of the Dragon

Play Episode Listen Later Oct 27, 2024 54:32


Marvel's occult extravaganza Agatha All Along continues on Disney+! Join Couch Soup contributors Lily K, Thomas Richards, Ben Hazell, and Iain McParland to discuss Episode 7's ups and downs. Get ready for a time-bending Lilia-focused episode this week. Secrets are revealed and the mystery behind Lilia's quirks becomes clear. The team discusses highlights from Episode 7 including the REVEAL OF THE LAST FUNKO SPOILER. What are our opinions on the Salem 7? Could Wanda be hiding in Agatha's head? And, who the heck is behind all of this?!?!Watching Now: Agatha All Along is a podcast from Couch Soup. Join us for reactions, reviews, and excitement about all things Agatha. Whether you're a MCU expert or a comic book noob, join us for some laughs and ultra-nerdy discussion!

Vendo Podcast - Protect Your Brand & Sell More!™
Ep. Understanding Amazon DSP's Streaming TV Product - VENDO Velocity Podcast Ep. 154

Vendo Podcast - Protect Your Brand & Sell More!™

Play Episode Listen Later Oct 22, 2024 24:46


Join us as we break down the potential of streaming TV ads to boost your brand's visibility. In this video, we explore effective audience targeting, essential metrics for success, and creative tips for engaging content. Plus, learn how to leverage major events for maximum impact. Topics Covered: - What is streaming TV ads? (2:26) - How does it enhance brand's visibility? (4:40) - How granular can you get when it comes to audience targeting? (6:00) - What metrics should be prioritized? (8:50) - Common challenges when interpreting data (11:48) - Creative best practices (15:23) - How to know when a brand is a good fit? (18:10) - Running ads around tentpole events (21:50) Speakers: - Matan Laredo, Lead Programmatic Advertising Manager, VENDO - Delaney Del Mundo, Director of Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Legal Mastermind Podcast
EP 285 - David Klein - From Cable to Connected: Advertising in the Streaming TV Era

Legal Mastermind Podcast

Play Episode Listen Later Oct 11, 2024 39:46


David Klein is the Director of Business Development for ConsulTV. David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.  ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader Visit ConsulTV: https://www.consult.tv/ On This Episode, We Discuss…The Seismic Shift from Traditional TV Ads to Streaming PlatformsHow Brands Can Adapt to the New Age of Digital MarketingTargeted Advertising in Streaming TVOptimizing Campaigns with Web Lift Pixels

Watching Now: Decoding House of the Dragon
Agatha All Along | Episode 4 "If I Can't Reach You, Let My Song Teach You"

Watching Now: Decoding House of the Dragon

Play Episode Listen Later Oct 6, 2024 58:30


The team discusses highlights from Episode 4 including the return of Aubrey Plaza's Rio Vidal. Alice's story is at the forefront this week. Can she make it through despite her family curse? What will the psychotic Rio bring to the mix? And, can the team dodge the Funko leaks for another week? Marvel's occult extravaganza Agatha All Along continues on Disney+! Join Couch Soup contributors Lily K, Thomas Richards, Ben Hazell and Iain McParland as they discuss Episode 4's ups and downs.Watching Now: Agatha All Along is a podcast from Couch Soup. Join us for reactions, reviews, and excitement about all things Agatha. Whether you're a MCU expert or a comic book noob, join us for some laughs and ultra-nerdy discussion!Thank you for watching and listening.Like, comment, and subscribe. If you want more, consider joining as a member for some amazing perks:https://couchsoup.com/become-a-member/Listen to our podcasts - https://couchsoup.com/podcasts/NEW MERCH and more on Couch Soup https://couchsoup.com/merch/Starring:Lily KThomas RichardsBen HazellIain McParlandEditor: Iain McParlandExecutive Producers: PJ Haarmsa & Drew LewisFollow Couch SoupTwitter: https://twitter.com/CouchSoupInstagram: https://www.instagram.com/thecouchsoup/Facebook: https://www.facebook.com/TheCouchSoupFollow Lily KTwitter: https://twitter.com/artoflilykInstagram: https://www.instagram.com/theartoflilyk/Linktree: https://linktr.ee/ArtOfLilyKFollow ThomasTwitter: https://twitter.com/Echo5119Follow BenTwitter: https://twitter.com/Magnasword2Twitch: https://www.twitch.tv/magnasword2Follow IainInstagram: https://www.instagram.com/awfuldrawingsmostly/Twitter: https://twitter.com/iain_mcparland

The CPG Guys
Streaming TV Media - CTV's Latest with Roku's Jake Piasecki

The CPG Guys

Play Episode Listen Later Oct 3, 2024 57:40


The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has been on the show 2 years ago in 2022 and since then a lot of advancements at Roku as well as streaming media have happened. He is head of the cpg, Health & wellness and insurance vertical at Roku.Find Jake on Linkedin at : https://www.linkedin.com/in/jake-piasecki-433b80/Find Roku on Linkedin at : https://www.linkedin.com/company/roku/Find Roku online at : https://www.roku.com/Here's what we asked him : 1. What's new, what's up, what's changed, how has Roku media evolved for today's omnichannel shopper?2. What is the Roku sports experience and why is it relevant for the CPG industry?3. What is your partnership with the trade desk and what is an unified ID 2.0. How does it connect to the Roku exchange?4. Drumroll for our favorite topic - retail media. What's new, what's changed and what are new partnerships you have that cpg brands can leverage?5. Let's talk about your core business - the Roku homescreen. How is this beneficial to brands and how can they leverage the various apps and services on it?6. Touching 120 Million people everyday how do you deliver on audience splintering and fragmentation for brands?7. Jake - tell us about your role leading CPG, is that primarily business development or do you get engaged in services? If not, who does and how does a partnership with Roku work from end to end? 8. Finally, let's ask you to look future forward. What's in store for Roku in this brand and CPG space? What's next and how will you leverage AI?For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Watching Now: Decoding House of the Dragon
The Rings of Power Season 2 Episode 7

Watching Now: Decoding House of the Dragon

Play Episode Listen Later Sep 30, 2024 121:26


In The Rings of Power Season 2, Episode 7, Celebrimbor begins to uncover the dark truth behind Annatar's identity, but will anyone believe him before it's too late? As Eregion faces an onslaught of Orcs and Elrond's forces approach, unexpected betrayals and alliances set the stage for an explosive season finale. Drew, Aun, and Chris recap and explain the episode scene by scene.Get ready to journey back to Middle-earth with The Rings of Power! The Watching Now Podcast will dive deep into Season 2 of Amazon's epic saga. From breathtaking battles to shocking twists, we'll break down every moment, explore hidden details, and speculate on what's next for our favorite characters. Whether you're a die-hard Tolkien fan or just love a good fantasy tale, this is the podcast you don't want to miss. Tune in every week as we unravel the mysteries of The Rings of Power—subscribe now to Watching Now and never miss an episode!"Join the party at CouchSoup.com.Starring:Drew LewisAundawynChris MillsEditor: Drew LewisProducer: Stephanie JudgeExecutive Producers: PJ Haarmsa & Drew LewisFollow DrewTwitter: https://twitter.com/DrewLewisInstagram: https://www.instagram.com/drewlewis/Follow AundawynLinktree: https://linktr.ee/aundawynFollow ChrisTwitter: https://x.com/Ignoted

Neighbuzz: The Neighbours recap podcast
Toad on the Road... to Colac | 296 | 10 YEARS OF NEIGHBUZZ | Neighbours Episodes Sep 9 - Sep 26 2024

Neighbuzz: The Neighbours recap podcast

Play Episode Listen Later Sep 29, 2024 72:44


CJ, Kate and Vaya have been recapping Neighbours for TEN YEARS!! We love you for listening! Also Toadfish Rebecchi left for Colac and we felt nothing. Haz and Mackenzie left and we felt rage. And we got a little cheeky seige to finish the week off on a high! Episodes 9109 to 9119 recapped in the PirateNet Studios.Head over to [https://www.patreon.com/neighbuzzpod](https://www.patreon.com/neighbuzzpod) to help us buy the good iced coffee from Anson's Corner.And drop us a line there to ask a question for our new mini pod: Pod Squad Group Chat!Check out @Neighbuzzpod on [TikTok](https://www.tiktok.com/@neighbuzzpod?)!Join the Neighbuzz Council for Neighbours chats on Facebook  Follow NeighbuzzPod on InstagramTweet Kate, Instagram CJ or Vaya New artwork by Elyce Phillips!Brett's Bitts courtesy of Brett Bowman.To support the PirateNet Studios and unlock bonus content, become one of our beloved Patrons at patreon.com/neighbuzzpod Thanks for listening - please tell other spiggin' hufters to listen too!

Watching Now: Decoding House of the Dragon
Agatha All Along | Episode 3 "Through Many Miles of Tricks and Trials"

Watching Now: Decoding House of the Dragon

Play Episode Listen Later Sep 29, 2024 51:40


Marvel's occult extravaganza Agatha All Along continues on Disney+! Join Couch Soup contributors Lily K, Thomas Richards, Ben Hazell, and Iain McParland for Watching Now: Agatha All Along, discussing the opening Episode 3's ups and downs. After a solid but unspectacular opening, how has this week's episode fared? The team discusses highlights from Episode 3 where the Coven and the Teen begin the long journey on The Witches' Road. The dangers become apparent from early on but can everyone survive the episode? How much do we learn about the Coven's members? And, WHO THE HECK IS THE TEEN? Watching Now: Agatha All Along is a podcast from Couch Soup. Join us for reactions, reviews, and excitement about all things Agatha. Whether you're a MCU expert or a comic book noob, join us for some laughs and ultra-nerdy discussion!Thank you for watching and listening.Like, comment, and subscribe. If you want more, consider joining as a member for some amazing perks:https://couchsoup.com/become-a-member/Listen to our podcasts - https://couchsoup.com/podcasts/NEW MERCH and more on Couch Soup https://couchsoup.com/merch/Starring:Lily KThomas RichardsBen HazellIain McParlandEditor: Iain McParlandExecutive Producers: PJ Haarmsa & Drew LewisFollow Couch SoupTwitter: https://twitter.com/CouchSoupInstagram: https://www.instagram.com/thecouchsoup/Facebook: https://www.facebook.com/TheCouchSoupFollow Lily KTwitter: https://twitter.com/artoflilykInstagram: https://www.instagram.com/theartoflilyk/Linktree: https://linktr.ee/ArtOfLilyKFollow ThomasTwitter: https://twitter.com/Echo5119Follow BenTwitter: https://twitter.com/Magnasword2Twitch: https://www.twitch.tv/magnasword2Follow IainInstagram:  https://www.instagram.com/awfuldrawingsmostly/Twitter:  https://twitter.com/iain_mcparland

The Digital Deep Dive With Aaron Conant
The Power of Amazon Streaming TV Ads With Adam Epstein

The Digital Deep Dive With Aaron Conant

Play Episode Listen Later Sep 12, 2024 46:40


Adam Epstein is the Co-founder and CEO of Gigi, which helps brands and agencies buy and measure Amazon Streaming TV ads. As a technology entrepreneur and executive, he has experience in SaaS, business and corporate development, sales, operations, strategy, partnerships, and product management. Before Gigi, Adam was the Co-president and VP of Growth at Perpetua, a growth infrastructure software for eCommerce.  In this episode… The Amazon advertising space is evolving constantly, with budgets for on-site sponsored ads plateauing. Streaming TV has emerged as a profitable advertising channel integrated with Amazon Marketing Cloud. With streaming TV still in its infancy, how can you evaluate if it's right for your business, and how can you incorporate it into your existing Amazon ads strategy? As a pioneer of Amazon Streaming TV ads, Adam Epstein has advised brands and agencies on this imminent channel, emphasizing that it's not for everyone. Smaller brands that invest less than $250,000 a month on sponsored ads should consider investing more to build awareness before diversifying to streaming TV. For brands that have exhausted their sponsored ads spend, Adam suggests investing 10% of their total Amazon ad budget into streaming TV to generate a broader reach. Once you've obtained exposure on streaming TV, you can allocate your budget evenly across all Amazon ad channels and even leverage Amazon's partnerships with other streaming platforms like Disney+ and Hulu.  In today's episode of The Digital Deep Dive, Aaron Conant chats with Adam Epstein, the Co-founder and CEO of Gigi, about the emerging potential of Amazon Streaming TV ads. Adam talks about its seamless integration into other Amazon advertising channels, its potential to become table stakes for brands, and how to leverage its profitable opportunities. 

Watching Now: Decoding House of the Dragon
The Rings of Power Season 2 Episode 4

Watching Now: Decoding House of the Dragon

Play Episode Listen Later Sep 9, 2024 85:15


Get ready to journey back to Middle-earth with The Rings of Power! The Watching Now Podcast will dive deep into Season 2 of Amazon's epic saga. From breathtaking battles to shocking twists, we'll break down every moment, explore hidden details, and speculate on what's next for our favorite characters. Whether you're a die-hard Tolkien fan or just love a good fantasy tale, this is the podcast you don't want to miss. Tune in every week as we unravel the mysteries of The Rings of Power—subscribe now to Watching Now and never miss an episode!"Join the party at CouchSoup.com.Starring:Drew LewisAundawynChris MillsEditor: Drew LewisProducer: Stephanie JudgeExecutive Producers: PJ Haarmsa & Drew LewisFollow DrewTwitter: https://twitter.com/DrewLewisInstagram: https://www.instagram.com/drewlewis/Follow AundawynLinktree: https://linktr.ee/aundawynFollow ChrisTwitter: https://x.com/Ignoted

Neighbuzz: The Neighbours recap podcast
I've Never Been to Me | 295 | Neighbours Episodes week Aug 26 - Sep 6 2024

Neighbuzz: The Neighbours recap podcast

Play Episode Listen Later Sep 8, 2024 72:14


CJ, Kate and Vaya process the aftermath of Outback Bumcrack week. Haz and Mackenzie make a regrettable life decision, Toadie finally puts us out of our misery and calls it quits on ToadRage, Cara turns 40 and is thrown the world's most pathetic party, and will Wendy find herself? Episodes 9100 to 9108 recapped in the PirateNet Studios.Head over to [https://www.patreon.com/neighbuzzpod](https://www.patreon.com/neighbuzzpod) to help us buy the good iced coffee from Anson's Corner.And drop us a line there to ask a question for our new mini pod: Pod Squad Group Chat!Check out @Neighbuzzpod on [TikTok](https://www.tiktok.com/@neighbuzzpod?)!Join the Neighbuzz Council for Neighbours chats on Facebook  Follow NeighbuzzPod on InstagramTweet Kate, Instagram CJ or Vaya New artwork by Elyce Phillips!Brett's Bitts courtesy of Brett Bowman.To support the PirateNet Studios and unlock bonus content, become one of our beloved Patrons at patreon.com/neighbuzzpod Thanks for listening - please tell other spiggin' hufters to listen too!

Closer Look with Rose Scott
Black Census Project reveals top concerns for Black voters; Historic Atlanta heist is now the focus of a new streaming TV series

Closer Look with Rose Scott

Play Episode Listen Later Aug 27, 2024 49:25


What are the top concerns for Black voters this election cycle? The Black Futures Lab surveyed Black folks across the country for its Black Census Project, which included election-related questions.Alexsis Rodgers, the political director at the Black Futures Lab, and the Black to the Future Action Fund, discusses the findings of the census, which was used to inform the Black Economic Agenda. Plus, podcast creator Jeff Keating and consulting historian GSU Professor Maurice Hobson discuss “Fight Night: The Million Dollar Heist.” The new Peacock TV streaming series is based on the iHeart true-crime podcast that chronicles an armed robbery on the night of Muhammad Ali's historic 1970 comeback fight in Atlanta.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Neighbuzz: The Neighbours recap podcast
Outback Bumcrack | 294 | Neighbours Episodes week Aug 19 2024

Neighbuzz: The Neighbours recap podcast

Play Episode Listen Later Aug 24, 2024 83:56


CJ, Kate and Vaya hop into a remote bathtub in the middle of nowhere to recap Neighbours' Death in the Outback week. The tradition of buttocks in the wilderness is upheld as Holly goes on a whirlwind trip with her latest lover-villain; Toadie and Melanie get kidnapped! Haz and Mackenzie try to save the day but kind of make things worse; and Paul gets a ransom impacted by cozzie livs! Also, remember to be CrocWise. Episodes 9096 to 9100 in the PirateNet Studios. Special comments by Legal Eagle Bec Dahl.Head over to [https://www.patreon.com/neighbuzzpod](https://www.patreon.com/neighbuzzpod) to help us buy the good iced coffee from Anson's Corner.And drop us a line there to ask a question for our new mini pod: Pod Squad Group Chat!Check out @Neighbuzzpod on [TikTok](https://www.tiktok.com/@neighbuzzpod?)!Join the Neighbuzz Council for Neighbours chats on Facebook  Follow NeighbuzzPod on InstagramTweet Kate, Instagram CJ or Vaya New artwork by Elyce Phillips!Brett's Bitts courtesy of Brett Bowman.To support the PirateNet Studios and unlock bonus content, become one of our beloved Patrons at patreon.com/neighbuzzpod Thanks for listening - please tell other spiggin' hufters to listen too!

HDTV and Home Theater Podcast
Podcast #1163: Streamers to Keep and How Going to the Movies is Changing

HDTV and Home Theater Podcast

Play Episode Listen Later Aug 16, 2024 63:20


On this week's show Ara and DJ discuss what streaming services to keep and which one to let go. We also look at how going to movies are changing through charts and graphs. We also read your emails and look at the week's news. News: Roku to Launch Dedicated FAST Sports Channel New chip design heralds arrival of compact low-power 4K projectors Netflix Christmas Day NFL Games To Be Produced By CBS Sports The Drew Carey Show Is Now Streaming for Free Online Other: onn. Google TV 4K Pro Streaming Device (New, 2024), 4K UHD resolution, Dolby Vision & Dolby ATMOS, Hands-Free Voice Control, Smart Hub I'd Keep Peacock but Skip These Streaming Services in August 2024 Streaming TV will really take off in the fall when shows like “Agatha All Along” and “The Penguin” hit the scene, but August isn't dry at all. The “Umbrella Academy” bows out for good on Netflix while “KAOS” and “A Good Girl's Guide to Murder” debut. But there are at least two streamers -- that aren't Netflix -- with worthy lineups this month, and Peacock is one of them. Full article here… How Going to the Movies Is Changing, in Charts We received an email from one of our listeners (John Lyman) in the Wall Street Journal titled - How Going to the Movies Is Changing, in Charts (paywall). John was kind enough to paste the charts in his email for our review. So here is our take on how going to the movies is changing.

Melissa Gorga On Display
Premiere Pre-Game (w/ Joe Gorga)

Melissa Gorga On Display

Play Episode Listen Later May 2, 2024 44:37 Transcription Available


This week Melissa and Joe talk about what it's like to sit next to Dorinda Medley during a movie, the hard-to-ignore, recent internet talk regarding RHONY, AND Melissa shares the story of her most embarrassing doctor's visit. This week's sponsors: Apartments.com - The Place to Find a Place: Apartments.com Dime Beauty - Affordable, High-End Skincare: DimeBeautyCO.com PlutoTV - Free, Streaming TV and Movies: Pluto.TV