POPULARITY
5 episodes with Targeted advertising
3 episodes with Targeted advertising
2 episodes with Targeted advertising
2 episodes with Targeted advertising
2 episodes with Targeted advertising
2 episodes with Targeted advertising
2 episodes with Targeted advertising
2 episodes with Targeted advertising
2 episodes with Targeted advertising
What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas Ten years. 100s of episodes. Thousands of insights. As host of the eCommerce MasterPlan Podcast, Chloë Thomas has spent a decade uncovering what really works in eCommerce — and what's just hype. In this special 10-year anniversary AMA, Chloë fields listener questions covering the past, present, and future of the industry. If you're a founder, marketer, or eCommerce professional trying to cut through the noise, this episode is your shortcut to the lessons that actually last. Huge thanks to all the listeners who submitted questions – Janis Thomas, Look Fabulous Forever Edward Scott-Finnigan, Webinar Connoisseur Jamie Huskisson, JH (The Breakthrough Agency) Tony Sousan, Fractional CTO Tamsin Burford, Winternational Ski Wear for Women Kelly A. Mahoney, KleerMail Olivia Staub, Yotpo Hit PLAY to hear: What hasn't changed in eCommerce (and still drives sales) The tech that rewired the industry (hint: not AI) Why retention starts before the first purchase The weirdest podcast moments from 900 episodes Chloë's advice to future eCommerce leaders Key timestamps to dive straight in: 05:59 Editing Challenges in Podcasting 09:18 eCommerce's Unchanging Goals 13:03 "Enduring Presence of Magento One" 14:55 Challenges of Online Fashion Boutiques 20:16 "Buy Buttons: Website's End?" 21:18 Websites Will Survive AI Shift 27:08 Seasonal Marketing Strategy Planning 30:19 Recommerce Strategy for Customer Retention 33:41 Targeted Advertising and Social Proof 36:32 Seasonal Customer Value Analysis 38:49 eCommerce Strategy & Legacy Advice Full episode notes here: https://ecmp.info/547Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
In this special episode, we dive into the world of geofencing technology and how it can transform small business marketing. Joining me are Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a geofencing ad agency. They break down what geofencing is, how it works, and why it's an affordable and effective marketing strategy for small businesses—especially those with limited budgets. We discuss: How geofencing targets the right audience with precision Why it's more cost-effective than traditional marketing How home-based businesses and service providers can benefit The importance of niche marketing and continuous education A new Amazon advertising opportunity for service-based businesses If you're a small business owner looking for innovative ways to attract more clients, increase engagement, and maximize your marketing dollars, this episode is for you! Timestamps: (00:00) Introduction: What to Expect in This Special Episode (01:00) Meet Barbara Wardell & Ernesto Cullari: Geofencing Experts (02:30) What is Geofencing and How Does It Work? (05:00) The Cost-Effective Power of Geofencing vs. Traditional Marketing (08:30) How Geofencing Protects Privacy While Still Being Effective (12:00) How Small Businesses Can Find and Target Their Ideal Clients (16:30) Smart Marketing Strategies for Service-Based Businesses (22:00) How to Use Geofencing Data to Track and Improve Marketing Efforts (29:00) The Importance of Niche Marketing & Continuous Self-Education (35:00) Exclusive: New Amazon Advertising Opportunity for Small Businesses (40:00) Where to Learn More & Final Takeaways Resources & Links Mentioned: Cullari & Wardell Geofencing Agency: Visit www.cullarimedia.com to schedule a consultation. Follow Ernesto on Instagram: @ernestocullari EmpowerHer Self-Paced Program: empowerherap.com Special Announcements & Links Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com If you found this episode valuable, please leave a review, share with a friend, and let us know your biggest takeaway! Until next time, keep building your dream business, one step at a time.
John Sampogna is the co-founder and CEO of Wondersauce, a modern advertising agency that specializes in brand storytelling, paid media, e-commerce, and digital experiences.In this episode of DTC Pod, John discusses brand storytelling strategies across all sorts of media channels. He shares insights on crafting impactful campaigns and tips for finding and leveraging undervalued marketing gems like connected TV, static out-of-home, and podcasts. We explore the importance of understanding target audiences, the 3-3-3 rule for keeping your messaging on point, and finding that sweet spot between top-of-funnel brand-building and lower-funnel performance tactics.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Brand Storytelling Strategies2. Buying and Crafting Campaigns3. Linear vs Connected TV4. Audience Understanding5. 333 Rule for Messaging6. Advertising Tactics and Budgeting7. Undervalued Marketing Channels8. Brand Story vs Product StoryTimestamps00:00 John Sampogna's background; Wondersauce vision03:54 Serving Fortune 1000 businesses and DTC startups06:05 Starting and scaling an advertising agency10:11 What is brand storytelling and how can brands get it right13:23 Media budgets and audiences in funnel strategy18:44 Connected TV, static out-of-home, and podcasts25:42 Strategizing for connected TV vs linear TV28:58 Steps for creating an effective brand or product story34:28 How Wondersauce onboard and work with clientsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok John Sampogna - CEO and Co-Founder of WondersauceBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
On this episode of BUZZ, we discuss the effectiveness of magazine advertising for Dental Practices, concluding that it is generally not a wise investment due to high costs and poor tracking capabilities. Instead, we advocate for focusing on digital marketing strategies that allow for precise audience targeting and measurable results. Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more. Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,' the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth. Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/ Learn more about our sponsor Dental Year! Providing your Dental Practice with 365 Days of Marketing Inspiration. http://www.DentalYear.com
Our thoughts on the iPhone 16, and then Mike surfs the WSL wave.
In this episode of "Right About Now," hosted by Ryan Alford, the focus is on innovative real estate investing strategies. Guest Chris Prefontaine, chairman and founder of Smart Real Estate Coach, shares his expertise in creative financing methods. He discusses the current real estate market, emphasizing opportunities in properties free of debt. Prefontaine explains techniques like owner financing, lease purchases, and subject-to financing, which enable buyers to acquire properties without traditional bank loans. The episode offers valuable insights into navigating the real estate market through unconventional methods, providing listeners with practical advice and resources for successful investing.TAKEAWAYSCurrent state of the real estate market and its challenges.Creative real estate investing strategies, including owner financing and lease purchases.Importance of identifying debt-free properties for investment opportunities.The "Three Paydays" model for profiting from real estate transactions.Techniques for finding qualified buyers for creative financing deals.Support systems for helping buyers become mortgage-ready.Variability in property values and profit margins across different markets.Mental challenges and expectations in real estate entrepreneurship.Security measures for sellers in owner financing agreements.Broader applications of creative financing beyond real estate transactions.TIMESTAMPSIntroduction to the Episode (00:00:00)Ryan introduces the podcast and the guest, Chris Prefontaine, setting the stage for the discussion.Real Estate Market Overview (00:01:16)Chris discusses the current real estate market, emphasizing demand for creative real estate strategies.Chris Prefontaine's Background (00:05:42)Chris shares his journey in real estate, including his experiences during the 2008 crash and subsequent recovery.Creative Financing Methods (00:08:45)Chris explains the three main methods of creative real estate financing: owner financing, lease purchase, and subject-to.Three Paydays Explained (00:11:02)Chris outlines the concept of three paydays in real estate deals, detailing how profits are generated.Finding Qualified Buyers (00:14:47)Discussion on how to find buyers who are ready for rent-to-own agreements and the challenges involved.Setting Up Rent-to-Own Agreements (00:16:13)Chris explains the process of setting up rent-to-own agreements without becoming the mortgage holder.Average Home Values and Profits (00:17:15)Chris provides insights into average home values and profit margins in different markets, highlighting regional differences.Here are the extracted timestamps and their corresponding titles from the podcast episode transcription segment:Real Estate Market Overview (00:17:58)Discussion about the differences in real estate markets across regions, including New England and California.Finding Properties (00:19:51)Strategies for locating properties, including expired listings and niche lists like free and clear properties.Owner Financing Explained (00:22:56)Overview of owner financing as a common method in real estate transactions and its understanding by sellers.Challenges in Entrepreneurship (00:23:34)Addressing the mental challenges and mismanaged expectations faced by new entrepreneurs in real estate.Success Metrics in Coaching (00:24:46)Statistics on the success rate of participants in the real estate coaching program and reasons for drop-off.Profile of Successful Participants (00:32:15)Characteristics of individuals who thrive in creative real estate investing, including corporate professionals and avid learners.Application Beyond Real Estate (00:35:20)Discussion on the applicability of owner financing to various assets, including boats and cars.Creative Financing in High-End Real Estate (00:35:24)Discussion on a unique financing method used in high-value property transactions during personal circumstances.Understanding Wicked Smart Courses (00:36:23)Overview of the foundational course and onboarding process for new students in the Wicked Smart system.Accessing Resources and Free Offers (00:37:07)Details on how to access free ebooks, workshops, and resources for real estate education.Closing Thoughts and Appreciation (00:38:37)Final reflections on the conversation, emphasizing the value of diverse income strategies in real estate. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
Join Mac and Thayer as they dive into their personal encounters with targeted advertisements and the irresistible allure of online shopping. In this episode they explore the effectiveness of targeted advertising and the clever justifications consumers make for their purchases. This conversation sheds light on the power of advertising to influence behavior, the rising popularity of platforms like Instagram and TikTok for ad placements, and the importance of being mindful of our buying decisions. Discover how ads create desire, the psychology behind impulse buys, and ways to stay savvy as a consumer. Join the Pre-Script® Level 1 Opt-In list now. Learn more at https://www.pre-script.com/psl1 We've got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD Don't miss the release of our newest educational community - The Pre-Script ® Collective! Join the community today at www.pre-script.com. For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram. For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram! Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/
Jon speaks with award-winning marketing consultant Ayo Abbas. They discuss the essentials and opportunities of digital marketing for small architecture firms. Ayo shares her extensive experience and success in using digital marketing to boost brand visibility and lead conversions. Key highlights include leveraging social media, understanding the importance of SEO, and creating an effective marketing strategy. The episode emphasises that small firms can compete effectively with the proper use of digital tools. Ayo also shares her passion for cooking and her favourite place. This episode is half of a two-part series, in collaboration with Ayo's podcast, The Built Environment Marketing Show.Today's Guest...Ayo Abbas is an award-winning built environment marketing consultant. She has 23 years' experience working across the real estate and construction sector for major firms. Ayo founded her own consultancy business Abbas Marketing offering B2B marketing strategy and content creation services. Ayo was named as the overall winner for the Digital Woman of the Year Awards 2022. She also hosts her own podcast The Built Environment Marketing Show that shines a spotlight on marketing best practice. In 2023, Ayo was honoured to be a RIBA London Awards judge and named as an architectural trailblazer by Architizer Magazine.Episode Highlights...00:00 Introduction01:55 Collaborative Podcasting04:18 Diving into Digital Marketing Basics08:42 Digital Marketing Myths10:49 Opportunities For Architecture Practices14:35 Targeted Advertising and Platform Insights19:32 Leveraging LinkedIn for Architects20:41 Exploring Other Social Media Platforms21:24 Understanding SEO and Landing Pages23:37 Email Marketing Strategies24:13 The Power of Video Content and Webinars27:05 Maximising Digital Marketing Efforts31:38 Ayo's Favorite Place33:16 Final Thoughts and FarewellKey Takeaways...The Importance of Digital Marketing for Small Practices: Digital marketing presents big opportunities for small architecture firms and sole practitioners to boost their brand visibility and generate leads cost-effectively. Leveraging digital platforms can help small firms compete with larger ones by strategically using tools like email marketing, social media, and search engine optimization (SEO).Strategic Planning and Execution: Having a clear digital marketing strategy is key. It helps businesses define their goals, target audience, and the best channels to use to reach them. Execution should be consistent, and small businesses should focus on platforms and methods that align with their strengths and resources. It's important to test different tactics and measure their effectiveness continuously.Leveraging Digital Platforms for Authentic Engagement: Social media platforms like LinkedIn and Instagram, as well as tools like webinars and podcasts, provide unique opportunities for professionals to connect authentically with their audience. Showing up consistently and engaging with potential clients on these platforms can significantly enhance brand recognition and trust, which are essential for business success.This episode is half of a two-part series, in collaboration with Ayo's podcast, The Built Environment Marketing Show - LISTEN HERE
The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. https://youtu.be/5e8CWp3itHk New Reach and Frequency® program starting soon! Sign Up Here: https://www.reachandfrequency.live/courses/program This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction. Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices. The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. https://youtu.be/5e8CWp3itHk Part II will do the same but focusing on ID Bridging. Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall
Werbung finanziert das Internet. Das ist praktisch, hat aber auch negative Folgen, zum Beispiel den Aufstieg der Attention Economy und des Surveillance Kapitalismus. Und das alles, obwohl Werbung vielleicht gar nicht funktioniert. Kann es so weitergehen? Und gäbe es Alternativen? Der Podcast im Überblick: (00:02:20) Kurze Geschichte des werbebasierten Internets (00:05:34) Targeted Advertising (00:13:51) Auswirkungen: Positive und negative Folgen (00:34:50) Trends (00:41:14) Alternativen Links: Ist das Internet kaputt? https://www.srf.ch/audio/digital-podcast/ist-das-internet-kaputt?id=12510837 Content stirbt: https://www.srf.ch/audio/digital-podcast/stirbt-die-content-industrie?id=12552449 Kapitalismus zerstört das Internet: https://www.bostonreview.net/articles/how-capitalism-not-a-few-bad-actors-destroyed-the-internet/ Rebuilding the Internet (The Institute of Digital Public Infrastructure): https://www.youtube.com/@theinstitutefordigitalpubl3015/featured Interview mit Ethan Zuckerman: https://gimletmedia.com/shows/reply-all/awhmex Lose Sound by ImATaco: https://freesound.org/s/652328/ - License: Attribution 4.0 SRF Geek Sofa bei Discord: https://discord.gg/geeksofa
Werbung finanziert das Internet. Das ist praktisch, hat aber auch negative Folgen, zum Beispiel den Aufstieg der Attention Economy und des Surveillance Kapitalismus. Und das alles, obwohl Werbung vielleicht gar nicht funktioniert. Kann es so weitergehen? Und gäbe es Alternativen? Der Podcast im Überblick: (00:02:20) Kurze Geschichte des werbebasierten Internets (00:05:34) Targeted Advertising (00:13:51) Auswirkungen: Positive und negative Folgen (00:34:50) Trends (00:41:14) Alternativen Links: Ist das Internet kaputt? https://www.srf.ch/audio/digital-podcast/ist-das-internet-kaputt?id=12510837 Content stirbt: https://www.srf.ch/audio/digital-podcast/stirbt-die-content-industrie?id=12552449 Kapitalismus zerstört das Internet: https://www.bostonreview.net/articles/how-capitalism-not-a-few-bad-actors-destroyed-the-internet/ Rebuilding the Internet (The Institute of Digital Public Infrastructure): https://www.youtube.com/@theinstitutefordigitalpubl3015/featured Interview mit Ethan Zuckerman: https://gimletmedia.com/shows/reply-all/awhmex Lose Sound by ImATaco: https://freesound.org/s/652328/ - License: Attribution 4.0 SRF Geek Sofa bei Discord: https://discord.gg/geeksofa
Joe Kissell shares insights on online privacy in his book, Take Control of Your Online Privacy, 5th Edition, stressing the importance of staying informed on privacy issues amidst evolving technology threats. He focuses on practical high and medium priority privacy concerns for everyday individuals, advising prioritization based on individual risk profiles. Emphasizing the impact of advertisers collecting extensive personal data, Joe provides tips on data sharing. He cautions against oversharing personal information online and offers steps to enhance online privacy highlighting the need to be proactive in understanding and addressing online privacy risks. (Part 1) This edition of MacVoices is supported by MacVoices Magazine, our free magazine on Flipboard. Updated daily with the best articles on the web to help you do more with your Apple gear and adjacent tech, access MacVoices Magazine content on Flipboard, on the web, or in your favorite RSS reader. Show Notes: Chapters: 00:00 Introduction 01:04 Keeping the Book Updated 01:30 Staying Up to Date 03:26 Updating the Manuscript 04:13 Ordinary Privacy Needs 06:21 Calibrating Privacy Concerns 07:36 Evolving Threats 08:35 Advertisers as Threats 10:14 Faustian Bargain of Data 12:18 Top Privacy Considerations 12:51 Five Key Privacy Tips 19:47 Impact of Facebook Usage 25:55 Relevance of Personal Data 30:59 Consequences of Revealing Information Guests: Joe Kissell is the publisher of Take Control ebooks, as well as the author of over 60 books on a wide variety of tech topics. Keep up with him if you can on his personal site, JoeKissell.com, and on Twitter. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
In this episode of The Consumer Finance Podcast, Chris Willis is joined by Troutman Pepper Partner Lori Sommerfield to discuss the new guidance issued by the Department of Housing and Urban Development (HUD) on targeted advertising for housing and housing-related ads. The conversation delves into the implications of the guidance, which was motivated by HUD's original charge of discrimination against Facebook in 2019 and President Biden's 2023 Executive Order on the Safe, Secure, and Trustworthy Development and Use of AI. They explore how the guidance shifts the focus from disparate treatment to disparate impact, and the challenges advertisers and advertising platforms may face in complying with the new guidelines. The episode concludes with a discussion on the potential for regulatory overreach and the possibility of litigation.
......Adalytic's report..... The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous data examination pave the way to optimization. To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/ Additional Resources: https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024 https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/ https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/ https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/ https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/ About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall
Social media platform X has introduced a new feature called "AI Audience" that enables advertisers to define target audiences using AI. Advertisers can input a brief description of their target audience, and X's AI system will generate a pool of relevant users within seconds. While some users praised the feature as a game changer, others expressed concerns about potential biases and stereotypes. The move aligns with X owner Elon Musk's proactive approach to integrating AI into the platform. Despite some skepticism, the overall response to the new feature has been positive, with users seeing it as a smart development for advertisers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyphoang/message
Are you ready to elevate your digital marketing game and become a sales powerhouse? This week on "Invest In Yourself: the Digital Entrepreneur Podcast," host Phil Better sits down with the astounding Anthony Franck, an online marketing virtuoso who has a wealth of knowledge to share from his staggering success in consultative selling and Facebook advertising. This episode is a goldmine for entrepreneurs eager to drive their business growth through precise customer targeting and smart ad optimization. Anthony divulges his expert strategies on using customer lists to supercharge Facebook ad campaigns and sheds light on the often-overlooked importance of robust tracking systems. Learn from Anthony's proven track record – find out how a mere $1.86 ad click astonishingly turned into a $60,000 sale! Plus, get insider advice on boosting your self-confidence and why having the right circle around you can make a significant difference in your entrepreneurial journey. Beyond tactics and techniques, Anthony offers you an exclusive chance to enhance your business through a free audit and connection to a valuable support network via secrettobillions.com and their Discord community. Phil isn't just impressed; he's inspired – and he plans to join the Discord community himself! The episode also explores Anthony's insights on the "AI advantage" in digital advertising, the transformative journey from being the "Facebook guy" in town to a sought-after expert, and the critical shift from agency work to lucrative partnerships with established businesses. Entrepreneurs, this is your chance to grasp what it takes to adapt to rapid digital changes and grasp the essence of successful business models. From understanding customer demographics and refining sales tactics to embracing the importance of recurring income and referral programs, this episode has it all. Fueled by lessons from his own career evolution and that of other affluent entrepreneurs, Anthony addresses the need to act upon your business plan without awaiting perfection, using real-world examples to illustrate the effectiveness of his approaches. Don't miss out on the opportunity to transform the way you think about online business, advertising, and customer acquisition. Turn those digital challenges into your entrepreneurial successes by tuning into our enlightening conversation with Anthony Franck. Listen now – because investing in yourself is the best investment you'll ever make! Find the full wisdom-packed episode with Anthony Franck on "Invest In Yourself: the Digital Entrepreneur Podcast" and take the first step toward revolutionizing your digital business strategy.
Are you frustrated with advertising that doesn't seem to pull its weight? It's time to ditch the guesswork! On the 1SEO Podcast, we're exposing the world of MNTN and OTT advertising – cutting-edge platforms that put your business directly in front of the people most likely to become customers. Imagine pinpointing your ideal audience, delivering ads they'll actually care about, and seeing your marketing budget generate real, measurable results.We'll explain how MNTN and OTT's advanced targeting tools use data to understand your perfect buyer. Forget blasting ads into the void! These platforms pinpoint your message and track its impact far more effectively than those old-school TV commercials or generic online banners. Get ready to say goodbye to wasted ad spend and hello to a surge in sales and skyrocketing ROI!
Facebook Ads have been the lead-generating go-to for many business owners for a while now. And despite how much things have changed since its inception, too many podcasters still just jump right into the platform expecting a giant result without considering whether their approach is even in congruence with their goals.See, for many podcasters, the audience is the product, and the customer or client is the sponsor who wants to sell advertising to listenership. But if you're an entrepreneur using your podcast to sell a service to right-fit clients, how you approach Facebook (or any other platform) has to be different.In this episode of The More Profitable Podcast, you'll learn an effective way of growing your audience with Facebook ads and how they affect the impact of your show. I'll also reveal what you need to consider beforehand and why there's a discrepancy between your audience and conversion rate.5:17 - How Facebook advertising is different now and the advice you should be wary of7:27 - The outdated strategy many podcasters still use with Facebook Ads9:05 - How to run Facebook Ads to get the podcast (and business) results you want11:48 - How to retarget someone who has previously engaged with your business12:54 - What you need to ask yourself and reevaluate before you seek out more listeners16:47 - How I'm planning to use retargeting to sharpen a tool I already have18:43 - Two reasons for a disconnect between your listenership and sales and how you can get helpMentioned In Are You Growing Your Listenership Through Facebook Ads With the Right Approach?“This Guy Executed An Epic Revenge Plan On His Roommate Using Facebook's Targeted Advertising” by Katie Richards | Business InsiderHow to Make a Well-Organized Podcast Even Better with Elizabeth ShermanPodcasting for Profitability RoundtablePodcast Strategy IntensivePodcast ProductionSupport the show
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.00:00 - 00:16 “The name Peppershock is a variation, a play on Rhea's maiden name because it's so memorable. She didn't want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name." — Drew Allen00:17 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 01:12 Welcome to the show, Drew!01:13 - 01:49 Celebrating the 200th Episode01:50 - 04:30 Drew's Background and Meeting Rhea04:31 - 07:29 Challenges in Seattle and Moving Back to Boise07:30 - 10:02 Starting a Business and Marriage10:03 - 12:46 Origin of the Name Peppershock12:47 - 16:20 Building Brand Recognition16:21 - 19:14 First Successful Client Project19:15 - 22:57 Hiring Employees and Expanding Offerings22:58 - 26:58 Understanding Audience and Marketing Impact26:59 - 28:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 28:01 - 33:04 Targeted Advertising and Connected TV33:05 - 38:50 Marketing Advice and Business Growth38:51 - 42:30 Understanding Accounting and Finance42:31 - 42:21 Distinguished Alumni Recognition42:22 - 46:30 Recognizing Long-Term Clients and Team Members46:31 - 47:50 Family Support and Work-Life Balance47:51 - 49:03 Peppershock Media and The Marketing Expedition Community49:04 - 51:19 Thank you. everybody! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 51:20 - 52:05 Join The Marketing Expedition Community today!#RelationshipBuilding #ROI #ReturnOnInvestment #WordofMouthAdvertising #BusinessManagement #TargetedMarketing #Entrepreneurship #Branding #Marketing #Advertising #VideoProduction #Advertising
Ever wondered how to transform a simple connection into a successful sale? Welcome back to our latest exploration into digital marketing and business strategy! Today, I'm thrilled to share some powerful insights on how to elevate your connections and convert those leads into tangible sales. Listen in as I unveil the "triangle of four, three, two concepts," a strategic framework that promises to streamline your sales process and create a system that works tirelessly for you. Alongside me is Brendan, an ambitious interior painter, who's on a quest to revitalize his business in the ever-evolving post-COVID landscape. Together with D Hudson & Hidden on Clubhouse Audio, we delve into the art of using social media, specifically Pinterest, to not only showcase his talents but also to magnetize potential clients using meticulously chosen keywords. As we journey further, I shed light on the transformative power of a robust digital presence, likening a well-crafted website to your digital home—your slice of the internet where you establish your domain, quite literally. I recount my transition from podcasting to engaging with a live audience on Clubhouse, a move that's underscored the invaluable connections made over time. In this conversation, the focus turns to the intricate dance of SEO strategies, where the likes of Pinterest and YouTube play leading roles. By embedding content from these platforms onto your own, you not only enhance your website's speed but also open up avenues for your brand to be discovered across various channels. Rounding off our chat, we hone in on the nuanced art of targeted advertising through Pinterest within the niche market of interior design. The strategy is simple yet profound: select the right keywords and interests to reach your desired demographic, and watch as a well-targeted campaign brings in the leads. I also emphasize the importance of aligning your business with your vision, a synergy that ensures your story resonates with your audience. So, whether you're sipping your morning coffee or gearing up for the day, let's make today count and stride toward greatness together. --------- EPISODE CHAPTERS --------- (0:00:01) - Building Connections and Converting Leads (0:06:21) - Convert Leads to Sales With Clubhouse (0:10:32) - Digital Marketing (0:21:12) - Pinterest in SEO and Advertising Importance (0:26:45) - SEO Strategies and Tips for Business (0:38:34) - Utilizing Pinterest for Targeted Advertising (0:51:39) - Strategies for Geo-Targeting and Business Expansion (0:57:34) - Daily Routine and Collaboration Opportunities RESOURCES Website: Visit our Official Site Podcast: Listen on Website Premium Podcast: Get access here! SEO Glossary Toolbox: https://workandplayentertainment.myflodesk.com/seo-toolbox-glossary-book SEO Mini-Course: https://www.allthingsseo.live/course/demystifying-seo Please email me at favour@playinc.online Grab My Digital Business Card here: https://poplme.co/hash/lQZ4jOcr/2/s --------- EPISODE KEYWORDS --------- Digital Marketing, SEO, Social Media, Pinterest, YouTube, Business Strategy, Targeted Advertising, Geo-Targeting, Collaboration, Productivity, Online Presence, Branding, Content Creation, Market Demands, Government Contracts, AI, Morning Routine, Success, Community Growth, Connections, Website, Authority, Domain Ownership, Citations, Parasite SEO, Backlinks, Consumer Behavior, Market Flipping, Retargeting, Lead Conversion, Market Research, Business Expansion, Productivity, Collaboration Opportunities --- Send in a voice message: https://podcasters.spotify.com/pod/show/wedontplay/message
In this week's episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics: What does it take to build a programmatic strategy under COPPA guidelines Explaining COPPA laws and best practices Brand safety targeting and challenges About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:00:15 - Jobs in Adtech 00:01:01 - Meet Saray Moray 00:03:15 - Programmatic training is intense 00:05:05 - Building a Programmatic team from scratch 00:07:10 - Challenges in LATAM - Limitation in some platform access 00:10:45 - Understanding the difference between a buy-side trader vs. sell-side adops 00:13:38 - YouTube's Negative Impact on Youth Targeting 00:15:20 - Explaining COPPA and Best Practices 00:19:30 - Best Practices under COPPA's laws 00:21:05 - Challenges with inclusive and exclusive list 00:23:55 - 3 things to remember to be coppa compliant in your targeting 00:27:01 - the importance of having a specialised team player 00:30:05 - Cute interruptions from my co-worker :) 00:31:35 - Saray's Word of Wisdom Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Guest Information: Saray Mora Email | LinkedIn | Website Meet The Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | The Reach and Frequency™️ Course Programmatic Digest Youtube | LinkedIn | Instagram Manuela Cortes - Co-Host Programmatic Digest In Espanol LinkedIN Get this directly in your inbox weekly including more gems! Let's keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
Summary: Chris discusses the challenges that the deserts will face in 2024, including increased utility scale development of renewable energy, the threat of lithium mining, and the continuation of border policies that waive environmental laws. Chris emphasizes the need for accurate advocacy for the deserts and challenges the misconception that the desert is a defective version of other ecosystems. He introduces the Desert Advocacy Media Network and highlights the importance of support to continue their work in providing accurate information and promoting desert protection. Key Takeaways: 2024 will bring challenges for the deserts, including increased utility scale development and the threat of lithium mining. The Desert Advocacy Media Network aims to provide accurate information and challenge misconceptions about the desert. Support is needed to hire sound editors, pay freelance reporters, and promote the podcast through targeted advertising. Quotes: "We have no lack of work to do. We just need to be able to do that work." - Chris Clarke "Please consider helping us make the Desert Advocacy Media Network the place people turn to when they want to learn more about the desert and how to protect it." - Chris Clarke How to Donate Use the podcast's Patreon account at 90milesfromneedles.com/patreon Text "NEEDLES" to 53-555 Visit our Facebook page at https://facebook.com/ninetymilesfromneedles to donate via Network For Good Become a desert defender!: https://90milesfromneedles.com/donateSee omnystudio.com/listener for privacy information.
Join us as we dive into the world of data-driven results and customer experience with Brandon Kirk of Rogers Sports & Media. We explore how data shapes advertising and in turn enhances the customer experience.In this episode, Lauren sits down with Brandon Kirk, Vice President of Client Solutions at Rogers Sports & Media. Brandon is a sales executive with over 15 years of experience in companies such as CanWest, Time Inc., and Sports Illustrated.We kick things off by stressing on the importance of time and data in determining business results. We discuss Rogers Sports and Media's move to content-rich partnerships to improve customer experience. We discover how Rogers leverages a large volume of data, from wireless data to set-top boxes, crafting unique advertising segments that hit right on target.The conversation flows into customer experience. Brandon breaks down the media landscape and the crucial role of feedback in driving excellence. We finish up by discussing the impact of tools like Salesforce and the influence of AI on predicting customer behaviors.Watch the Full Episode on YouTube: youtube.com/@ExpertsofExperienceIf you enjoyed this episode, please be sure to rate our show on Spotify and Apple Podcasts. Imagine running your business with a trusted advisor who has your success top of mind. That's what it's like when you have a Salesforce Success Plan. With the right plan, Salesforce is with you through every stage of your journey — from onboarding, to realizing business outcomes, to driving efficient growth.Learn more about what's possible on the Salesforce Success Plan website: http://sfdc.co/SalesforceCustomerSuccess (00:00) Preview and Introduction(02:28) Rogers Sports' Influence in Canada(05:42) New Age of Advertising & Customer Engagement (08:33) Modern Metric Measurement Strategies & Tools(15:06) Leveraging Data Driven Insights for Growth(22:51) Harnessing Tech: Salesforce, AI, and Predictive Engagements(25:52) The Role of Collaboration in Customer Experience(31:25) Future of Media: Streaming & The Rogers-Disney Collaboration
One reader notes: Back in the 80s and 90s, marketing reached us via malls and television. But today, it's as easy as opening up your phone and having access to 1-click shipping. How has targeted marketing changed our approach to spending, and where can we draw the line? Welcome back to #RichGirlRoundup, Money with Katie's weekly segment where Katie and MWK's Executive Producer Henah answer your burning money questions. Each month, we'll put out a call for questions on her Instagram (@moneywithkatie). New episodes every week. — Mentioned in the Episode: Federal Trade Commission's Brief on the Economics of Targeted Advertising: https://www.ftc.gov/system/files/documents/reports/brief-primer-economics-targeted-advertising/economic_issues_paper_-_economics_of_targeted_advertising.pdf What is Influencer Marketing & How Does It Target Children? https://www.frontiersin.org/articles/10.3389/fpsyg.2019.02685/full Instagram post on financial discipline: https://www.instagram.com/p/CukWobWR9pb/?img_index=1 Why I'm No Longer Listening to Influencer Suggestions: https://www.thegoodtrade.com/features/social-media-influencers-trust/ — Read Money with Katie: https://moneywithkatie.com/ Follow Money with Katie! Instagram - https://www.instagram.com/moneywithkatie Twitter - https://twitter.com/moneywithkatie TikTok - https://www.tiktok.com/@moneywithkatie Learn more about your ad choices. Visit megaphone.fm/adchoices
Amazon is rolling out palm scanner technology to Whole Foods grocery stores. What's the story on biometrics, and what are the benefits and drawbacks of the technology? See omnystudio.com/listener for privacy information.
Microsoft's contract to purchase Activision Blizzard expires today, and Reuters reports that the company is trying to get an extension on the agreement while navigating regulatory hurdles. A CEO predicts that AI will eliminate outsourced programmer jobs in India in the near future. And the NYPD plans to use flying robots to warn citizens of imminent danger. See omnystudio.com/listener for privacy information.
Bryan Driscoll knows firsthand how to pivot from your 9-5 after scaling a side-hustle business. He is a real estate investor and founder of Motivated Leads. Motivated Leads is an agency that specializes in helping investors find MOTIVATED sellers through TARGETED ADVERTISING and digital marketing. In this episode, we discuss the tools investors must use to skyrocket results and revenue in their real estate businesses. You'll also learn: How to increase your awareness with paid ads and what to do if you start with a small budget Google vs Facebook: How to be found by ideal customers faster What is Search Engine Optimization (SEO), and why it matters Why you should hire a property management company ASAP! And more! Connect w/ Bryan via Motivated Leads: https://www.motivatedleads.com/ Subscribe to The Purpose of Money newsletter so you never miss an episode or a real estate investment deal! Do you need to learn how to budget, save, invest, and more? Check out The Purpose of Money Blueprint: Finances 101. This course will teach you how to level up your finances and build real wealth in 2023! Follow The Purpose of Money on Social Media Instagram: @thepurposeofmoney Twitter: @purpose_money
Tune in to this captivating podcast episode with Justin Anderson, founder of Propellant Media, as he shares his journey of transforming a small startup into one of the fastest-growing companies in the USA. Explore the importance of maintaining a balance between personal and business life and how a strong family and friends support network can be the key to long-term success. Discover the power of geofencing in targeted advertising and how Propellant Media has created a thriving work culture while embracing rapid growth. Gain an insider's perspective on their business model and the strategies that have led them to their current success and their ambitious goals for the future. Additionally, learn about Propellant Media's online course and coaching expert, offering a class and individual consulting services to enhance your business expertise. Immerse yourself invaluable insights and inspiration from a true industry leader!
For Educational and informational purposes. The Artists and Creators own their content and music/songs. ☆☆Hot Topics includes Apple's Airtag lawsuit.☆☆Data collection and Targeted Advertising.
Show Date: 11/02/2022 Hello and welcome to an important episode filled with what you need to know to help you and your travel clients. Last year we asked our guests what they were thankful for and created a grateful garland. This year, in the spirit of gratitude we are asking you, our viewers, to submit what you are grateful for using our form on KHMToday.com. Choose option “Keyword: Gratitude” to be entered into a drawing for a prize that will be announced on November 30th so submit your answers by November 28th! Some answers may be shared live so please let us know if you want your name included or if you do not want your answer shared. First up we have Simone R. Davis, the Director of REAL ID at the Transportation Security Administration (TSA). She is here to talk about the upcoming deadline in May 2023 for the Real ID. It is important that you start letting your clients know so they are prepared for future travel. See dhs.gov/realid for everything you need to know. Our very own Wanda Thomas from the Education team is back to talk about how you can utilize Facebook to target new clients that are specific to your niche. We apologize that the website was spelled wrong on screen. The correct website to visit for more information is Facebook.com/business/help A familiar face to the show is back, David Pritchard, Health and Wellness Director for Apple Leisure Group. He is here to talk about how we can combat the upcoming “eating season.” Were we eating cookies here at the home office while he was talking? Maybe. But like he said, everything in moderation! We hope you enjoyed the episode and learned a lot. Join us next week for more tips and just straight up fun.Become an agent with KHM Travel Group today! Check out our website to learn more: www.KHMTravel.com Have a question for #AskKHMToday? Want to be featured on the show, or have feedback to share? Let us know! www.KHMToday.com
As a consumer, do you see value in targeted advertising or are you creeped out by marketers tracking you across the internet? In this episode of Privacy Abbreviated, hosts Catherine and Dona are joined by the host of the MarTech Podcast and founder of I Hear Everything, Ben Shapiro. Together, they discuss how small and … Continue reading The Good, the Bad, and the Grey of Targeted Advertising →
After reviewing the developments leading up to the settlement, we examine the aspects of Facebook's advertising delivery system that were alleged to be discriminatory. We then discuss the terms of the settlement, including the variance reduction system that Facebook must develop to address disparities for race, ethnicity and sex between advertisers' targeted audiences and the group of Facebook users to whom Facebook's personalization algorithms actually deliver the advertisements, how variances will be measured, the role of an independent third-party reviewer, and the timetable for implementation. Alan Kaplinsky, Ballard Spahr Senior Counsel, hosts the conversation, joined by Richard Andreano, Practice Leader of the firm's Mortgage Banking Group.
When Kris Straub uploaded a creepy animated short to YouTube in 2018, he indicated that it was for audiences 18 and older. So why did YouTube's AI overrule Straub to say the video is suitable for kids? We look at COPPA and how it has affected YouTube. See omnystudio.com/listener for privacy information.
You can't scroll 1 inch on the internet these days without someone trying to sell you something. Facebook and Google rake in millions of dollars on advertising alone. When we talk about Ad Tech, those are the names that move through our mind. Not many people think about Disney. But they should.On today's Cyber, Motherboard staff writer Joseph Cox comes on to talk about how Disney became a big player in the digital world of advertising. We begin with a set of surreal videos that use the Muppets and Star Wars to talk directly to advertisers. Want to hear Muppets extol the virtues of targeted advertising? Stick around.Stories discussed in this episode:Leaked Videos Show Disney Is the Biggest Ad Tech Giant You've Never Heard OfWe're recording CYBER live on Twitch. Watch live during the week. Follow us there to get alerts when we go live. We take questions from the audience and yours might just end up on the show.Subscribe to CYBER on Apple Podcasts or wherever you listen to your podcasts. See acast.com/privacy for privacy and opt-out information.
You can't scroll 1 inch on the internet these days without someone trying to sell you something. Facebook and Google rake in millions of dollars on advertising alone. When we talk about Ad Tech, those are the names that move through our mind. Not many people think about Disney. But they should.On today's Cyber, Motherboard staff writer Joseph Cox comes on to talk about how Disney became a big player in the digital world of advertising. We begin with a set of surreal videos that use the Muppets and Star Wars to talk directly to advertisers. Want to hear Muppets extol the virtues of targeted advertising? Stick around.Stories discussed in this episode:Leaked Videos Show Disney Is the Biggest Ad Tech Giant You've Never Heard OfWe're recording CYBER live on Twitch. Watch live during the week. Follow us there to get alerts when we go live. We take questions from the audience and yours might just end up on the show.Subscribe to CYBER on Apple Podcasts or wherever you listen to your podcasts. See acast.com/privacy for privacy and opt-out information.
Ranwell Productions will get you the air time you need to connect with your target audience - call the agency today at +1-866-406-6096 to find out more! Find out how you can advertise your services in over 200 US markets at https://ranwellproductions.com/programmatic-tv-advertising (https://ranwellproductions.com/programmatic-tv-advertising)
We get an update on Elon Musk and his quest to own or walk away from Twitter. We also learn what Apple unveiled at WWDC 2022. And we hear about an AI-piloted ship crossing the Atlantic. See omnystudio.com/listener for privacy information.
Video - https://youtu.be/1bQVsUtFcb8 Twitter asked over 140 million users for this information to protect their accounts starting in 2013, but it failed to inform them that the data would also be used to allow advertisers to target them with ads. Read the whole story at BleepingComputer. https://www.bleepingcomputer.com/news/technology/ftc-fines-twitter-150m-for-using-2fa-info-for-targeted-advertising/ --- Support this podcast: https://anchor.fm/norbert-gostischa/support
Advertising has gotten alarming these days. Say something out loud about camping and instantly your phone has ads about sleeping bags, tents and marshmallows. Helpful or Creepy? Lets talk about it! Support the show
Contacts Jessica L. Rich jrich@kelleydrye.com (202) 342-8580 Bio - www.kelleydrye.com/Our-People/Jessica-L-Rich Alysa Z. Hutnik (202) 342-8603 ahutnik@kelleydrye.com Bio - www.kelleydrye.com/Our-People/Alysa-Z-Hutnik Alexander Schneider aschneider@kelleydrye.com (202) 342-8634 Bio - www.kelleydrye.com/Our-People/Alex…der-I-Schneider
Learn about targeted advertising for your small business. If you don't have money to invest in advertising, don't start a business. It's a bold claim made by today's guest, David McBee. But, it's not an incorrect statement. You have to have two things to grow a business: income or influence. It can take years to grow organic influence. Most small businesses believe they're going to generate leads and sales from digital marketing or targeted advertising. But in order to make money, you have to understand the strategy behind targeted advertising. Key Takeaways: Targeted advertising uses data to display digital ads to your target audience (what you probably think of as stalker ads) Your budget needs to be large enough to generate leads at scale so the profit is noticeable for your business Targeted advertising is advantageous for small businesses because it's trackable Today's guest: David McBee started working with business owners back in the days of the original search engine: the yellow pages. When the Internet was born and he showed an aptitude for how it would impact his clients, he embraced the technology, becoming an Internet Trainer, traveling the country and teaching hundreds of sales reps and business owners about Internet Marketing. In 2008, David had the opportunity to be trained at Google's Mountain View Googleplex, becoming one of the first Google AdWords Certified Trainers. Having worked for a handful of Internet Marketing agencies and as an independent consultant, David was recruited to be the National Director of Training for a targeted advertising company. In this role, he works directly with business owners to help them understand the inner workings for targeted advertising, programmatic display and connected TV to increase brand value and grow revenue. Connect with David by Googling him. If he isn't the top result, he isn't doing his job correctly. Music: Tuesday, by Sascha Ende, Music.io
Peggy Chow and Kaman Tsoi discuss the latest regulatory trends and future directions including the use of third party tracing cookies, the overlap between privacy and competition, proposed new laws on targeted advertising and cookies in the EU, the US, Japan and Australia, facial recognition and less privacy intrusive alternatives such as contextual advertising and Google's new Topics API technology. Visit our predictions: https://www.herbertsmithfreehills.com/insight/the-future-of-consumer-%E2%80%93-asia-pacific-predictions
The European Union's unexpectedly swift review of the $8.5 billion Amazon-Metro Goldwyn Mayer deal was surprising and left merger experts speculating on what it could mean for other deals on the horizon. The European Commission's reluctance to take a deep dive into a large transaction involving a digital platform with oodles of data at its disposal also challenges the assumption that the EU is a tough regulatory environment for US-based Big Tech. Also on today's podcast: the EU's Digital Services Act and what it means for targeted advertising. While a full ban of the practice is no longer on the negotiating table, a proposal to stop targeting minors with ads is raising questions about enforcement.
A Sassy Little Podcast for Getting Over It with Sandra Ann Miller
Elena Rossini calls social media a "honey pot" for data mining and targeted advertising. In her upcoming documentary, THE REALISTS, the followup to her first feature length doc, THE ILLUSIONISTS, Elena shines a light on the dark side of social media. We talk about how our devises are listening, why we should act like a spy, getting a signal-blocking pouch, bluetooth and grocery shopping, how Zuckerberg covers his cam and mic on his phone, have we given up on privacy, how social media has changed over the years, that Ashton Kutcher ruined Twitter, social media isn't terrible, but it's being used against us in a terrible way...and we aren't pissed off about that enough, the creation of Facebook "reactions" and them giving "angry" the highest score, being 'punished' by the algorithm for not being a regular user, old milk, the importance of 'new', using Tweetdeck and Lists for Twitter, taking control over how we use social media because it has used us for so long, deleting Facebook products (FB, Insta and Whatsapp), going off social media and getting into meditation, staying off devices in front of babies/children, addiction to social media/attention/validation, going viral and TikTok fame, living life through a screen, no one is explaining the algorithm or where this data is going, Face ID, AI, deep fakes, revenge porn, voter apathy, BOOK RECS: AMUSING OURSELVES TO DEATH and TECHNOPOLY by Neil Postman, the intentional harm of the algorithm, how quickly Facebook can radicalize, cite your source, the amount of time young people are on social media, hacking your home internet to block ads, websites and tracking in your home and on specific devices (NextDNS.io), NO is a complete sentence, being impacted my the internet/social media and how women get the brunt of that, child predators, and that social media is an option and we can opt out.You can find Elena on Twitter @_elena and on her websites elenarossini.com and therealists.orgEpisode recorded on 11/04/21Episode released on 03/09/22For more information on the podcast or its host, please visit sassylittlepodcast.com. There, you will find links to social media and an opportunity to become a member of the podcast community. We are on Twitter and Instagram @SassyLittlePod and Facebook @SassyLittlePodcast.Thanks for listening! If you like this sassy little podcast, please subscribe to it, rate it and review it, and tell your friends about it. For early access, ad-free episode and exclusive content, become a patron on Patreon. Cheers!
LG's announcement to advertisers might mean connected televisions learn more about us than we would like. Anti-vax groups were spreading lies about COVID vaccines before the US even announced a vaccine program. And the IRS wants a good look at your face. Plus more! Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Hosted by Simone Roach Blog Post - https://www.adlawaccess.com/2022/01/articles/targeted-advertising-in-the-crosshairs-new-bill-seeks-to-ban-many-forms-of-targeted-advertising/ Contacts Jessica L. Rich jrich@kelleydrye.com (202) 342-8580 Bio - www.kelleydrye.com/Our-People/Jessica-L-Rich Alysa Z. Hutnik (202) 342-8603 ahutnik@kelleydrye.com Bio - https://www.kelleydrye.com/Our-People/Alysa-Z-Hutnik Alexander Schneider aschneider@kelleydrye.com (202) 342-8634 Bio - www.kelleydrye.com/Our-People/Alex…der-I-Schneider Subscribe to the Ad Law Access Blog - https://www.adlawaccess.com/subscribe/ Advertising and Privacy Law Resource Center - www.kelleydrye.com/Advertising-and…Resource-Center The Advertising and Marketing and Privacy and Information Security practice groups at Kelley Drye have organized this Advertising and Privacy Law Resource Center to help your company navigate the legal landscape. www.kelleydrye.com Produced and recorded by Jeff Scurry
Targeted advertising has become an important marketing tool for many providers of consumer financial services. After discussing the primary screening methods offered to providers for identifying consumers to receive their advertising, we look at claims made in private lawsuits involving the intersection of targeted marketing and anti-discrimination laws and how the courts have responded to such claims, the status of regulatory activity, whether advertisers using targeted marketing are vulnerable to redlining claims, and issues for providers to consider before engaging in targeted marketing. Alan Kaplinsky, Ballard Spahr Senior Counsel, hosts the conversation, joined by Chris Willis, Co-Chair of the firm's Consumer Financial Services Group.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 1 of our conversation, Derek is going to talk us through how machine learning allows retailers to harness consumer data for targeted advertising. Show NotesConnect With:Derrick Fung: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 1 of our conversation, Derek is going to talk us through how machine learning allows retailers to harness consumer data for targeted advertising. Show NotesConnect With:Derrick Fung: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this week's episode James talks to Dr Daniel Knapp, Chief Economist at IAB Europe, about his recent paper, The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe, in which Daniel makes a compelling case against a Europe-wide blanket ban on targeted advertising.In this chat, James and Daniel talk in depth about SMEs who rely and thrive on targeted advertising and cover the role of relevancy, Europe's ability to compete on a global scale with such a ban in place and why even the term 'targeted advertising' seems to have negative connotations.Download the paper and get more information here. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
See omnystudio.com/listener for privacy information.
Thanks for Hitting Play and then listening to Hit Play. This episode: we spin the web on the web about how our minds spin about things we see and hear on the web! Some of the plays include explicit language. For more specific content warnings, check out the timecodes below. If you like what you hear and want to support the New York Neo-Futurists, subscribe to the show, tell a friend, and leave a review on your listening app of choice. If you want to support in other ways, consider making a donation at nynf.org, or joining our Patreon. And be our friend on Instagram, Twitter, or Facebook. View episode transcription here! 1:55 - Targeted Advertising by Mike Puckett 2:08 - On hearing that top client scientists released a landmark report on climate change… by Rob Neill 2:53 [CW: explicit language] - scrolling through writers block by Shelton Lindsay 7:11 [CW: drug use] - Brokeboi ASMR Pt. 1: Bong Resin by Greg Lakhan 10:45 - Imaginary montage from Untitled Apocalypse Movie Project (version 2.0) by Rob Neill, featuring Greg Lakhan, Mike Puckett, and Shelton Lindsay Our logo was designed by Gabriel Drozdov Our sound is designed by Anthony Sertel Dean Hit Play is produced by Anthony Sertel Dean, Léah Miller, and Conductor Name Take care!
These movies got future real-life events remarkably spot-on. Gareth Morgan presents 10 More Movies That Eerily Predicted Things In Real Life...ENJOY!Follow us on Twitter:@GMorgan04@WhatCultureFor more awesome content, check out: whatculture.com See acast.com/privacy for privacy and opt-out information.
Neun von zehn Kopfhautexperten empfehlen ihren Patienten den Podcast "Die Bamberger Psychokalypse". Aber nicht immer ist die Sache so klar: Manchmal versucht uns Werbung auch Unnötiges oder gar Schädliches aufzuschwatzen. Das ist dann Manipulation. Aber ist Werbung nicht immer auch Manipulation? Niklas, Claus und Marius diskutieren in dieser Folge leidenschaftlich, mit gepflegtem Haar und Kraft bis in die Spitzen. Bamberg, 18° und Regen -- das Gehirn bleibt geschützt. Die Drei-Reiter-Psychokalypse!
This week we touch on Climate Change, Power Black Outs, Bikram Yoga, Weighted Blankets, Targeted Advertising, Surveillance Capitalism,Donald Rumsfeld, Blackwater, Private Mercenary Armies, Jamal Khashoggi, Saudi Arabia, Mohammad Bin Salman Al Saud, DB Cooper, The Guest (2014), Gulf War Syndrome, Hijacking Airplanes, The Skies Belong to US, the Cold War, PLO vs Hamas, Carlos The Jackal Halal Cartels is hosted by Gabe Pacheco, a Chicano comedian with a background in education and Sameer Naseem, an Indian American comedian and marketing maven Two products of the Global South talking trash and centering ourselves at the heart of culture and empire here in lovely Brooklyn. And just like the Wu, we do it for the children. Gabe is NOT a Libra. Gabe Pacheco IG: @gabepac1 Twitter: @gabe_pacheco Sameer Naseem IG: @sameermon Twitter @sameermon Contact: Halalcartels@gmail.com https://www.patreon.com/Halalcartels
On 2 June, TikTok declared that they may start collecting biometric data on the app, but would only disclose if they did in regions where legally required to do so. On 4 June, a new update added more pervasive ads to the site that seem to be reacting to biometric data like gender and body shape. Curious.Read the full article.Follow.★ Support this podcast ★
In this new season of Things That Go Bump in the Night, JC discusses targeted advertising and its creepy effects.
Cutting the cord is not new, it’s just getting more popular as companies such as Netflix and Hulu, which have each been around for more than a decade, continue to rise. But as consumers continue ditching traditional broadcasting platforms with more frequency, brands are being forced to find new ways to reach their audience, and one way they are doing that is through connected media devices and CTV. Unlike traditional broadcasting platforms, which offer a limited amount of commercial inventory per show, CTV is providing brands more flexibility and thus, more opportunity.“When you think about what's possible in this new digitized version of TV, and when you think about the fact that more and more consumers are cutting the cord, it allows you to secure more reach than ever has been available before through connected television and online video inventory, but it allows you to be more specific and targeted in how you buy that connected inventory.”But how brands distribute to platforms and reach their target audience is the challenging part. Stephanie Geno, the Seniior Vice President of Marketing at Innovid, is here to help. Innovid is an online advertising technology company that offers distribution and management of digital ads and on this episode of Marketing Trends, Stephanie dives into how the company is harnessing CTV to change the ad game. Plus, she discusses best practices for targeted advertising, and why personalization is a great tool, if you can get past its downsides.Main Takeaways:Cord Cutters: More and more consumers are shifting their viewing habits from relying on traditional broadcast and cable companies to subscribing to streaming services. And while this is not shocking, what is surprising marketers is the amount of inventory and targeted advertising that is available to them through connected tv and the smart marketers are putting that inventory to work for them.Universal Metrics: There is a growing need to create a universal metric system that allows marketers to have a baseline of comparison across various forms of digital marketing. Advertisers need to think in terms of both macro and micro effectiveness across their ad buys, and they need to optimize both.Personalized to My Needs: Personalization creates greater relevance for marketers, but it’s also creating a greater ability to be agile. However, it does not come without its pitfalls. When one-to-one personalization entered the market, it set off a chain reaction of overly-complicated strategies and forced marketers to overthink things. Personalization tactics should be used as a tool to broaden your reach, but also to help marketers extend their creative efficiency, with the ability to test, learn and optimize their practices.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.Show Less
Luke Kallis, Snap Inc. VP, Head of Enterprise US Sales, joins Cross Screen Media CEO Michael Beach to shares how Snap is innovating across augmented reality, online video, and targeted advertising in our latest Screen Wars Thought Leader Interview. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
Hillary Chapman-Roberts joins us to talk about targeted advertising, fall sweeps, social media, section 230, doom scrolling and rock n roll.@comootpodMusic credit: "Blitz" by Sferro
Alexi Venneri with Digital Air Strike E19 Digital Air Strike is the leading social media, intelligent lead response, and consumer engagement technology company helping more than 5,000 businesses increase consumer response and conversions in digital and social media environments while generating measurable ROI. A pioneer in digital response, social media marketing and online reputation management […] The post Alexi Venneri with Digital Air Strike E19 appeared first on Business RadioX ®.
Chris Evans, founder of Accipiter, explains how he helped bring targeted advertising to the world's most popular websites.
Vaughan's Targeted Advertising Top 6 The Morning Moo Don't Get Fletch Started! Am I a Bad Person? Karl Urban Fact of the Day Day Day Day Daaaay!
Today we're discussing a wide range of stuff, as always. Incoherent ramblings include; travels during COVID, COVID-19, tea, planes, China, FBI, targeted advertising, data tracking, Alibaba, privacy, technology, and castro's cows. There's some more stuff too, don't ask too many questions.
Today is April 9, 2020, and for this Thursday Thoughts episode we're covering: Google Bans Zoom Targeted Advertising Choosing a Domain Name Let's dive in! ---- Buzzfeed News published a post discussing how Google has banned the use of the popular video conferencing app Zoom for their employees. Zoom has quickly gained traction in the video conferencing market due to the rise in people working from home. Due to the increased traffic, it has been revealed that Zoom's security has some holes in it. Therefore, Google is banning access to Zoom on all company-issued computers. ---- Paul Jarvis published a post yesterday on the Fathom Analytics blog discussing the need to ban targeted advertising. Jarvis goes into detail about how top companies like Google and Facebook are making a killing in marketing revenue by buying and selling user data. This topic has been heavily debated in the past few years with several large court cases related to the topic. So, what are your thoughts? Should the companies be allowed to monetize the data we provide or should we go about the difficult task of locking everything down in a digital society? ---- Squarespace published an article today outlining how to choose a domain name. With many common domain names being purchased it can be hard to find the right domain name for yourself or your business. The post outlines some basics of choosing a domain name, including TLDs like .com or .org. What is your strategy for coming up with the perfect domain name? ---- Want to know more? Head to fewdaily.com for more of today's topics and other front-end web content! If you liked what you heard be sure to rate, review, and subscribe on your platform of choice. That's all for today, tune in tomorrow! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 1 of our conversation, Derek is going to talk us through how machine learning allows retailers to harness consumer data for targeted advertising. Show NotesConnect With:Derrick Fung: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
“People don’t want to take three steps back to make ten forward.” — JOE VEZZANI Joe Vezzani is the Chief Executive Officer of LunarCRUSH. Joe has a diverse background in working in Finance, Technology, Advertising, Sales, Marketing, and Start-Ups. A second-time Founder with both companies accepted and graduated from Techstars programs. Extensive start-up and business development network. Also technical with six years of product management background. Crypto since 2015. LunarCRUSH provides a suite of tools designed to improve cryptocurrency research for investors, exchanges, and funds, built purely around providing community insights. The website is a free tool for the crypto community, designed to provide unique insights and adaptive, engaging user experience they can't get anywhere else. It helps simplify crypto investing by reducing research time, simplifying social intelligence, and providing a complete view of the market. Show Notes: (00:04:45) Joe's Background (00:05:46) What is LunarCRUSH? (00:06:28) Entering the Workforce in 2008 (00:08:58) Evaluating Options (00:10:30) Fiance goes to New York (00:11:36) Working In California (00:14:31) Having a different lens than the typical Fiance Person (00:16:30) How did Joe Enter the Crypto-Currency World (00:22:08) Gaming and Crypto (00:24:46) What Gaming Can Teach You (00:26:32) Play Games With Your Kids (00:28:25) Both Short and Long-Form Attention Exist (00:31:16) Working With Email More Effectively (00:32:39) What Do You When You Feel Distracted? (00:34:42) Making New or Repackaging Old Content (00:37:11) The First Content Experiment - YouTube (00:38:24) What Does LunarCRUSH Show? (00:42:05) How would you recommend taking the first step into Cryptocurrency? (00:44:24) Predicting the Future - Uber Example (00:46:21) Evolution of the Internet (00:48:34) Creating a Personal API - Controlling Your Data (00:52:31) Confusion of Data Usage - Corporate vs Government (00:55:38) The Need for Targeted Advertising (00:57:25) What Belief or Behaviour has most improved your life? (01:01:03) Not Making People Stay for No Reason (01:02:42) Busy is a Choice (01:04:28) Wearables - Recovering Effectively (01:08:36) Personalized Medicine and Routines (01:12:34) Favorite or Most Gifted Books (01:17:03) Advice to Someone Who Wants to Get Started in a New Domain (01:21:43) How Do You Find Your "Passion"? For transcripts and related links go to https://feedingcuriosity.net/podcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/feedingcuriosity/message Support this podcast: https://anchor.fm/feedingcuriosity/support
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 1 of our conversation, Derek is going to talk us through how machine learning allows retailers to harness consumer data for targeted advertising. Show NotesConnect With:Derrick Fung: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
In this podcast Miscreations anthology special, Doug Murano and Michael Bailey talk about Miscreations, creating anthologies, targeted advertising, and much more. About Doug Murano Doug Murano lives somewhere between Mount Rushmore and the mighty Missouri River. He is the Bram Stoker Award-winning editor of Behold! Oddities, Curiosities and Undefinable Wonders and the co-editor of Bram Stoker Award-nominated Gutted: Beautiful … Continue reading
Marla Currie President at Targeted Advertising Group Inc. is interviewed in this episode. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast: https://www.moneymatterstoptips.com/podcastguest --- Support this podcast: https://anchor.fm/moneymatters/support
Independent investigative journalism, broadcasting, trouble-making and muckraking with Brad Friedman of BradBlog.com
Independent investigative journalism, broadcasting, trouble-making and muckraking with Brad Friedman of BradBlog.com
Discussed on this week's 5in5: Speech First, Inc. v. Schlissel The New York Times Company v. US Department of Justice Broward Bulldog, Inc. v. US Department of Justice Facebook Targeted Advertising Brock Turner Fallout Relevant Articles Free Speech Advocates Stand Up For Bullies Torture’s Paper Trail What is FOIA, How Does It Work? Age Discrimination Claims for Facebook’s Targeted Ads Voters Recall Judge Aaron Persky in ‘Stanford Rape Case’ Legal Limerick of the Week: Bullies have a right to free speech; And schools that are looking to teach; A bit of decorum; May need to ignore 'em; If the courts say their rules overreach. Please subscribe, rate, and review our show if you enjoyed the content we provided and learn more at FindLaw.com. Contact us at podcasts@thomsonreuters.com. For more multimedia content on legal matters check out the FindLaw Consumers Youtube Channel.
Watch on Youtube: www.youtube.com/channel/UCPI8DzkIrsU_WEQPNMC1Vfw Follow on Facebook: www.facebook.com/WittyBantrGroup/ Follow on Twitter: twitter.com/WittyBantr iTunes: itunes.apple.com/us/podcast/wittybantr/id1445960911 Google Play Music: play.google.com/music/listen#/ps/Ioxr5hmo5hzmusrklhzzap6d5c4
Which battlefront you may ask? The battlefront for your mind.
Let's say a husband is not happy that his wife no longer wants to take part in physical relations. Instead of talking about it with her, he can now use the same strategy as big advertising companies. He can target her with online ads. In this podcast, Kim looks at a new company that offers an interesting twist to targeted advertising.
Let's say a husband is not happy that his wife no longer wants to take part in physical relations. Instead of talking about it with her, he can now use the same strategy as big advertising companies. He can target her with online ads. In this podcast, Kim looks at a new company that offers an interesting twist to targeted advertising.
Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by. Here are top tips for a successful campaign. Source: https://www.marketingdive.com/ex/mobilemarketer/cms/opinion/columns/16375.htmlPresented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!You can also watch this podcast episode here: http://bit.ly/3tbFiQL
In this last episode of 2018, join industry experts, Chris and Matt as they discuss different ways for retailers to deliver targeted advertising using geofencing. Featuring "6 geofencing tips for retailers to deliver targeted advertising" by Preetham Venkatesh. Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. For those new to the podcast, choose a past topic among the vast library of almost 500 episodes of all topics related to internet marketing: SEO, PPC, Email Automation, social media marketing and more.. Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand! www.bestseopodcast.com
You're driving home from work, wondering what you should make for dinner. Suddenly, on your car dashboard an ad shows up for home meal delivery. Unbelievable? Not really. In this episode of Consumer Tech Update, Kim looks at how car manufacturers are using your fingerprint for more than just unlocking your car.
You're driving home from work, wondering what you should make for dinner. Suddenly, on your car dashboard an ad shows up for home meal delivery. Unbelievable? Not really. In this episode of Consumer Tech Update, Kim looks at how car manufacturers are using your fingerprint for more than just unlocking your car.
We discuss the latest victims of the 2018 Twitter Witch Hunt, creepy social media ads, some really dumb advice from PETA and why they don't treat animals as well as they like to make you think, and what may be our biggest dumbass yet.
In this episode, we talk to researcher Dr. Nathalie Maréchal about how targeted advertising on the internet is hurting us all. See acast.com/privacy for privacy and opt-out information.
NEW Amazon FBA Targeted Advertising PPC Amazon FBA has rolled out targeted advertising for Sponsored ads pay per click. You can now target your competitor's products and brands and place bids to be shown on their search page. You can find the current beta version under your advertising panel in Seller Central Amazon FBA Targeted Advertising
Special Guest Beans joins us to look at how rubbish targeted ads seem to be. And whether we have free will when it comes to cat food, lawnmowers or Jeremy Clarkson!
Topics of Discussion: -Disney Park Bloggers -Cabbage -Hot Dog buns that are to small for the Hot Dog -People who brag about being low tech -Toy review Channels -Targeted Advertising -Pimples in your earlobe -Romeo and Juliet as the standard for a good love story
You're listening to the 22nd episode of the Humans 2.0 podcast, solo-series, FLOW! Today's episode is about a downwards spiral I fell into a few years ago and how I solved it. The year was 2016. I had finished my first year of college and I didn’t gain the freshmen 15, I gained the freshmen 50. I went from 165 to 215 in less than 3 months. This was prompted by binge eating bags of sour patch kids (70+ grams of sugar) every night because I disliked where I was in my life. In addition, I was chugging down 2-3 cans of heavily caffeinated red bull every single day.At first, I was doing it for more energy, but I quickly realized after a week I’d get extremely tired after drinking a can of red bull. Which led me to the discovery of scientifically backed studies that showed diminished performance after 200mg of caffeine. Tired, depressed, and anxious I had completely given up on life and spiraled down even more into binge eating other foods and napping extensively throughout the day. My typical day looked like this:- Wake up at 8 am for class.- Drink a red bull on the way.- Come back from class and nap until noon for my next class.- Wake up, drink another red bull on my way.- Get out of class and eat horrible food at my school’s cafeteria like fried chicken fingers and fries.- Come back from classes for the day and drink another red bull.- Binge on watching TV Shows- Take another nap. - Wake up and eat dinner and continue watching tv shows.- Stay up until 4 am.- Repeat. Needless to say, I was in a detrimental cycle that I wasn’t consciously aware of at that time. It took me about 3 months to realize what was going on and the fact that I needed to break out of this cycle before things got even worse. Desperately looking for answers, I turned to the internet to help. After many hours of googling, I found way too much information about what I should do. I looked into every single diet and potential solution and the wide range of information left me even more confused. Become vegan, eat fat, don’t eat fat, eat only in these hours of the day..blah blah blah! Throughout history, the ability to have more choices and options in front of you was a sign of luxury and prestige. However, with the internet, information has been commoditized and you now have more choices than you will ever become aware of forever. Feeling hopeless and lost I had completely given up and I stopped looking. The following day I was on a website and a google advertisement popped up for this strange thing I’ve never heard of called “Bulletproof Butter Coffee” I can’t find the original ad banner but I remember it had a nice looking coffee cup in the image, and I thought “HEY I like coffee what’s this?”Clicking on the banner led me down the rabbit hole of discovering bulletproof coffee, which is the critically acclaimed, mycotoxin free coffee with grass-fed butter and MCT oil.Huh? What? How is this even a thing, this sounds like the worst idea I’ve ever heard. Luckily, I hit the order now button and went to the grocery store to buy some Kerrygold grass-fed butter. After receiving the shipment, I tried it next morning and it was an interesting experience. It actually tasted awesome and I figured I’d stick with this for a while. In case you happen to live in 1970 and think fat is bad for you…It turns out the creator of this, Dave Asprey also has a Bulletproof diet regiment which calls for eating plenty of good fats and wholesome vegetables. Long story short, I ended up losing over 50 pounds in an extremely short period of around a month. All from simply eating fats and vegetables. My brain felt like it had turned on for the first time in my life and I could think clearly about my life. This diet regiment led me to a serious amount of interpersonal experiences that fundamentally changed my life for the better and I haven’t looked back to date. Mostly all of the "diseases" I had been facing and been medicated for my entire life...just went away after a couple of months of healthy eating.So why did I tell you all of this about butter coffee?I think these online services like Google, Facebook, etc know us better than ourselves. Google recommended that advertisement to me for a variety of reasons.Dave is smart enough to put some money behind online advertising as well as my previous google history. If that advertisement never popped up I would probably be still searching endlessly eating celery, egg whites and oatmeal haha. This article is not about data ownership. If Facebook thinks they own my data or it’s ownerless, they are far from reality. I figured I’d write this article because everyone is talking about how these online tech giants are collecting our data and then bundling it and selling to advertisers.Honestly, why is that a bad thing? As long as the advertisers aren’t malicious and selling genuine products I don’t see a problem with that. Thank you to Dave Asprey and Bulletproof for creating amazing products and starting a much-needed health revolution and Google & Facebook for creating information platforms.Please let me know how you like these daily FLOW episodes.Please do NOT hesitate to reach out to me on Instagram, Twitter or via email mark@vudream.comHumans 2.0 Twitter - https://twitter.com/Humans2PodcastTwitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/mark.metry.9Instagram - https://www.instagram.com/markmetry/LinkedIn - https://www.linkedin.com/in/mark-metry/Mark Metry - https://www.markmetry.com/
Tristan Harris, a former design ethicist at Google and “the closest thing Silicon Valley has to a conscience,” warns Kate & Luigi about targeted digital advertising that creates individual, orchestrated experiences dictated by nothing more than an algorithm.
The House passed a $1.3 trillion omnibus spending bill today that will fund the government through September 30th. Many Republicans, especially members of the House Freedom Caucus, vocally criticized the bill for continuing the “business-as-usual” big spending of Congresses past. Members were also furious because the text of the 2,232-page bill was not made available to them until 16 hours before the vote. Congressman Scott Perry (R-Penn. 04), who voted against the omnibus bill, talks to Michael and Rick about his dissatisfaction with the legislative process. Phillip Bump, national correspondent for the Washington Post, joins the guys to help us answer the question: “Can Facebook be regulated?”
Social Media Influence Senate Open Hearing: Social Media Influence in the 2016 U.S. Elections Disinformation. Amplification, Fake News & ropaganda Bots, Troll Farm & Targeted Advertising Eight Revealing Moments From the Second Day Links Senate Open Hearing US senators warn of 'fake news' threat from Russia and urge tech giants to act Eight Revealing Moments From the Second Day of Russia Hearings Senators blast Facebook at hearing over fake ads: Here’s what the ads looked like Facebook's next fake news headache: messaging Rohingya crisis: Suu Kyi says 'fake news helping terrorists' How fake news is widening social rifts in India We need uniform guidelines, regulation and policy regarding fabricated content
In this episode, Owen Moon, CEO of CarClick360.com, discussed hyperlocal and targeted mobile advertising for car dealerships. Owen notes that about 75% of all Internet usage is done through a mobile device and when people go to their mobile device, they will start with a mobile app. The advertising shows up for the consumer when it is makes sense for the consumer as they are living their lives.Because the ads are locally-based, the ads can be shown to the consumers in that specific geographic marketplace when they are on their mobile devices.This mobile marketing help dealerships find car shoppers and buyers and connect them via advertising on mobile devices to get them to walk into car dealerships. These ads are served up as messages on popular apps such as The Weather Channel and ESPN. They put these ads in front of car shoppers multiple times. Statistics show that between 30 and 50 percent of people who go to dealerships end up buying a car or at least using the dealer for servicing of their existing vehicles.His mobile messaging and advertising service can be used for other business as well, like restaurants.For more information about Owen, visit his website at http://www.carclick360.com.Main Street Mavericks Radio with Joel Helferhttp://businessinnovatorsradio.com/main-street-mavericks-radio-with-joel-helfer/
In this episode, Owen Moon, CEO of CarClick360.com, discussed hyperlocal and targeted mobile advertising for car dealerships. Owen notes that about 75% of all Internet usage is done through a mobile device and when people go to their mobile device, they will start with a mobile app. The advertising shows up for the consumer when it is makes sense for the consumer as they are living their lives.Because the ads are locally-based, the ads can be shown to the consumers in that specific geographic marketplace when they are on their mobile devices.This mobile marketing help dealerships find car shoppers and buyers and connect them via advertising on mobile devices to get them to walk into car dealerships. These ads are served up as messages on popular apps such as The Weather Channel and ESPN. They put these ads in front of car shoppers multiple times. Statistics show that between 30 and 50 percent of people who go to dealerships end up buying a car or at least using the dealer for servicing of their existing vehicles.His mobile messaging and advertising service can be used for other business as well, like restaurants.For more information about Owen, visit his website at http://www.carclick360.com.Main Street Mavericks Radio with Joel Helferhttp://businessinnovatorsradio.com/main-street-mavericks-radio-with-joel-helfer/
This week, host Jenna Liut and associate producer Taylor Lanzet are joined by Michael Roberts from the Resnick Center for Food Law & Policy at the UCLA Law School and Marlene Schwartz from the Rudd Center for Food Policy and Obesity at the University of Connecticut, to discuss food marketing to children. We unpack common marketing strategies, how social media has changed the game, and what industry's response has been. Later on the show, we are joined by Kelly Swette, CEO of Sweet Earth Natural Foods, makers of “heat and eat,” vegan and vegetarian convenience foods based in Salinas, CA.
This week we chat with Chris Pizzurro, the TV Ad Tech Man. Chris is the Head of Business Development, Sales & Marketing at Canoe Ventures; an advertising technology company dedicated to providing software and services to national television programming networks and was founded by Comcast, Cox, Time Warner Cable, and Brighthouse Networks. Chris is focused on delivering dynamically inserted advertising to national tv networks; combining the power of broadcast television advertising with the targeting of digital platforms. It sounds complex and it is but Chris and Canoe Ventures are hard at work to make it happen. Their sitting on top of great data around behaviors in Video On Demand and how people are watching ads. He’s actively driving synergies among all the companies in the TV advertising ecosystem. It’s pretty powerful stuff and always cutting edge. Join us for a conversation with Chris Pizzurro, the TV Ad Tech Man and the TechCat for insights into the future of television ad
David Chemerow, COO & CFO, Rentrak Tim Paradis (interviewer) and David Chemerow discuss the massive amount of big data involved in movie and TV tracking. They discuss the future advertising possibilities that big data should enable.
On November 6 Facebook outlined a strategy to integrate more targeted advertising into its popular social networking website. Facebook CEO Mark Zuckerberg saw the new initiative as an opportunity for users to refer products to each other and allow friends to share information as they shopped online and visited other websites. The system called Beacon was also intended to lead to more relevant -- and profitable -- advertising through precise targeting based on a user's buying habits social circle and geography. But on December 5 after receiving numerous complaints Zuckerberg issued an apology and changed the way Beacon operates. The whole incident according to Wharton experts raises questions about privacy marketing tactics and what consumers can expect in the future. See acast.com/privacy for privacy and opt-out information.
© 2020-2025 Ivy Podcast Discovery LLC
