Podcasts about digital ethnography

In this special bonus episode from the Applied Ergonomics Conference 2025, Mike Courtney, founder of Aperio Insights, delivers a compelling keynote exploring the crucial link between imagination and innovation. Drawing on more than two decades of experience in market research and strategic foresight, Courtney shares how technologies such as AI and robotics are rapidly transforming concepts into reality. He emphasizes that the modern challenge isn't just inventing but deciding which innovations truly merit investment. Courtney also highlights how adopting a futurist mindset enables professionals to not only survive but thrive amidst disruptive change, turning potential chaos into strategic advantage.

Dean Browell, the Chief Behavioral Officer at Feedback, joins host Michael Roberts to discuss digital ethnography and how it can be beneficial for medtech companies. In this episode, you'll learn what digital ethnography is and how it works, and how the human connection is beneficial to educating and treating patients. Hosted on Acast. See acast.com/privacy for more information.

In a new episode of ‘Off Center', Scott Rettberg and Gabriele de Seta come together for a discussion about Chinese surveillance compared to Western surveillance and Gabriele's new research project on Algorithmic Folklore. Tune in now.  References de Seta, Gabriele. 2024. “An algorithmic folklore: Vernacular creativity in times of everyday automation” In Critical meme reader III: Breaking the meme. Institute of Network Cultures.   De Seta, Gabriele. 2015. Dajiangyou: Media practices of vernacular creativity in postdigital China. [Thesis doctoral].   De Seta, Gabriele, & Shchetvina, Anya. 2023. Imagining machine vision: Four visual registers from the Chinese AI industry. AI & Society. https://doi.org/10.1007/s00146-023-01733-x.  Merchant, Amil, Batzner, Simon, Schoenholz, Samuel S. et al. 2023. Scaling deep learning for materials discovery. Nature, 624, 80–85. https://doi.org/10.1038/s41586-023-06735-9.  Perrault, Ray, & Clark, Jack. 2024. Artificial Intelligence Index Report 2024. Stanforth University. 

This bonus content is a reading from Platypus, the CASTAC Blog. The full post by Soojin Kim can be read at https://blog.castac.org/2024/04/spatial-approaches-to-livestreaming-a-methodological-exploration-in-digital-ethnography/. About the post: This is my reflection on the frustrations that I encountered during the initial phases of my fieldwork within AfreecaTV. Between late 2016 and early 2018, I conducted "online" and "offline" ethnographic fieldwork for my master's thesis on the livestreaming culture. This journey led me to explore spatial approaches to digital ethnography, which I will discuss in this post. (This episode is available in additional languages on Platypus, The CASTAC Blog.)

In this episode: Linda Snell presents a paper on positive effects of social media on medical students. Length: 22:20 min Authors: Chretien KC, Tuck MG, Simon M, Singh LO, Kind T. Publication details: A Digital Ethnography of Medical Students who Use Twitter for Professional Development. Journal of General Internal Medicine. 2015 Nov;30(11):1673-80. PubMed Link 

Even though we develop products in an isolated environment, eventually they have to step out into the world. And learning about that context is key to creating great stuff. That's where digital ethnography comes in. This week, we're joined by Megan McLean, User Researcher at Spotify. Megan shared what she's learned about mapping the digital landscape, how her background in anthropology informs her UX work, and what she does to make sure her ethnography projects are a success. --- Send in a voice message: https://anchor.fm/awkwardsilences/message

As our research subjects increasingly live their social lives on and through virtual platforms, how can ethnographers incorporate digital methods into our research? On this episode we speak with Dr. Marta-Marika Urbanik, Assistant Professor at the University of Alberta, who has written extensively about integrating social media ethnography into her research on Toronto street gangs, including a fascinating article in Qualitative Sociology with Robert A. Roks entitled “GangstaLife: Fusing Urban Ethnography with Netnography in Gang Studies”. Marta explains how she began engaging in digital ethnography after seeing the importance of social media to her participants' lives and rivalries. She also talks about the choices digital ethnographers make between silently observing as if through a “One Way Mirror” or openly participating and sharing their own lives through the “Glass Window” approach. She describes some of the dilemmas and issues she faced by sharing her personal social media with participants. Finally, she discusses some of the ethical issues raised by digital ethnography, including the question of what constitutes informed consent. Alex Diamond is a Ph.D. candidate in sociology at the University of Texas, Austin. Sneha Annavarapu is a postdoctoral researcher at the University of Chicago. Dr. Sneha Annavarapu is a postdoctoral researcher at the University of Chicago. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

As our research subjects increasingly live their social lives on and through virtual platforms, how can ethnographers incorporate digital methods into our research? On this episode we speak with Dr. Marta-Marika Urbanik, Assistant Professor at the University of Alberta, who has written extensively about integrating social media ethnography into her research on Toronto street gangs, including a fascinating article in Qualitative Sociology with Robert A. Roks entitled “GangstaLife: Fusing Urban Ethnography with Netnography in Gang Studies”. Marta explains how she began engaging in digital ethnography after seeing the importance of social media to her participants' lives and rivalries. She also talks about the choices digital ethnographers make between silently observing as if through a “One Way Mirror” or openly participating and sharing their own lives through the “Glass Window” approach. She describes some of the dilemmas and issues she faced by sharing her personal social media with participants. Finally, she discusses some of the ethical issues raised by digital ethnography, including the question of what constitutes informed consent. Alex Diamond is a Ph.D. candidate in sociology at the University of Texas, Austin. Sneha Annavarapu is a postdoctoral researcher at the University of Chicago. Dr. Sneha Annavarapu is a postdoctoral researcher at the University of Chicago. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/anthropology

As our research subjects increasingly live their social lives on and through virtual platforms, how can ethnographers incorporate digital methods into our research? On this episode we speak with Dr. Marta-Marika Urbanik, Assistant Professor at the University of Alberta, who has written extensively about integrating social media ethnography into her research on Toronto street gangs, including a fascinating article in Qualitative Sociology with Robert A. Roks entitled “GangstaLife: Fusing Urban Ethnography with Netnography in Gang Studies”. Marta explains how she began engaging in digital ethnography after seeing the importance of social media to her participants' lives and rivalries. She also talks about the choices digital ethnographers make between silently observing as if through a “One Way Mirror” or openly participating and sharing their own lives through the “Glass Window” approach. She describes some of the dilemmas and issues she faced by sharing her personal social media with participants. Finally, she discusses some of the ethical issues raised by digital ethnography, including the question of what constitutes informed consent. Alex Diamond is a Ph.D. candidate in sociology at the University of Texas, Austin. Sneha Annavarapu is a postdoctoral researcher at the University of Chicago. Dr. Sneha Annavarapu is a postdoctoral researcher at the University of Chicago. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

As our research subjects increasingly live their social lives on and through virtual platforms, how can ethnographers incorporate digital methods into our research? On this episode we speak with Dr. Marta-Marika Urbanik, Assistant Professor at the University of Alberta, who has written extensively about integrating social media ethnography into her research on Toronto street gangs, including a fascinating article in Qualitative Sociology with Robert A. Roks entitled “GangstaLife: Fusing Urban Ethnography with Netnography in Gang Studies”. Marta explains how she began engaging in digital ethnography after seeing the importance of social media to her participants' lives and rivalries. She also talks about the choices digital ethnographers make between silently observing as if through a “One Way Mirror” or openly participating and sharing their own lives through the “Glass Window” approach. She describes some of the dilemmas and issues she faced by sharing her personal social media with participants. Finally, she discusses some of the ethical issues raised by digital ethnography, including the question of what constitutes informed consent. Alex Diamond is a Ph.D. candidate in sociology at the University of Texas, Austin. Sneha Annavarapu is a postdoctoral researcher at the University of Chicago. Dr. Sneha Annavarapu is a postdoctoral researcher at the University of Chicago. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/digital-humanities

My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI.  Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to joining Ipsos in 2007, Oliver served as a Parliamentary Researcher.  Find Oliver Online: LinkedIn: https://www.linkedin.com/in/oliver-sweet-73671018/  Website: https://www.ipsos.com Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. [00:00:00] JAMIN BRAZIL: Hi everyone. I'm Jamin Brazil, you're listening to the Happy Market Research Podcast. My guest today is Oliver Sweet, Head of Ethnography at Ipsos MORI. Founded in 1975, Ipsos is a multinational market research and consultancy firm with headquarters in Paris, France. In October of 2011, Ipsos acquired Synovate, making Ipsos the world's third largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to joining Ipsos in 2007, Oliver served as a parliamentary researcher. Oliver, it is an honor to have you on The Happy Market Research Podcast today. Thanks for joining me. [00:00:42] OLIVER SWEET: Thank you very much for having me. [00:00:44] JAMIN BRAZIL: Like to start out with our signature question. Tell us a little bit about your parents and how they inform what you do today. [00:00:51] OLIVER SWEET: Yeah. I like this question, it's a good one and it's made me go back and have a look. So my six-year-old daughter always says, "Daddy, you were so lucky because you had two daddies." Which I think is a kind of wonderful reframing of having – The idea of having a stepfather, which is basically how I grew up. So I got influences from my mother, my father, and then my stepfather as well. So my mom and dad were young and fun and enjoyed themselves, and then at 22 they sort of had me as a slightly happy surprise, I would put it. Before they'd finished their university courses and as ever at that age, sort of plans changed and they split ways when I was three. And I met my stepfather when I was eight, and it's all been wonderful, happy family since.

Dean Browell is the Principal, Co-Founder, and Executive Vice President of Feedback, a company specializing in developing contextual voice-of-the-consumer research through digital channels for mid-size and large global brands.  Dean has a passion for how generations interact online and his expertise is evident across many industries. He is a Board Member of the Society for Healthcare Strategy and Market Development, the Poe Museum, and the University of Richmond's Institute on Philanthropy, where he has taught for 11 years. In this episode… Not-for-profits are always looking to gain deeper insights into the (everchanging) minds of their current and next generation of donors. What do they need now and in the future? How do they decide on the organization to channel their gift through? According to Dean Browell, these are some of the critical questions that digital ethnography can help not-for-profits answer so they can reach people more authentically.  Find out more about applying digital ethnography in your nonprofit organization on this episode of the Philanthropy212 podcast with Penny Cowden as she interviews Principal, Co-Founder, and Executive Vice President of Feedback, Dean Browell. They discuss how digital ethnography works, how to capture and analyze ethnographic data, and how you can use it to craft messages that connect with donors.

In this episode, we talk with Professor Siobhan O’Mahony about digital ethnography. Siobhan’s work explores how technical and creative communities organize for innovation. She has examined high technology contractors, open source programmers, artists, music producers, internet startups, and product development teams. In this conversation, she shared some great insights from her experience studying the Linux and Anonymous communities, such as how to navigate large volumes of online information, the role of research questions to arrive at robust findings, and the hidden benefits of doing fieldwork online.

Digital ethnography observes healthcare decision making on community message boards. These insights bring a more distinct ‘voice of the customer’ to shape marketing and service delivery. Health system marketing leader Jeff T. House and digital ethnography Dean Browell, Ph.D. join BOH host Matthew Hanis to explain how digital ethnographic research is applied and some of the surprising insights which have emerged.

Sarah Pink is a Professor of Design and Media Ethnography at RMIT University, Australia, and the author or co-editor of several books about digital ethnography. To approach this area, we get Sarah’s help with some conceptual groundwork about the methods, values, and history of ethnography, and its relation to neighbouring fields such as anthropology or cultural geography. But the conversation focusses on digital ethnography: Information technology changes not only the methods of ethnography by providing tools or modes of expression, but also raises new questions by changing notions of embodiment, geographic place, and social relation, all of which are central themes for ethnographers. We also talk about how an field that largely eschews prediction and hypothesis can reason about future technology such as self-driving cars. Sarah’s book is Pink et al., Digital Ethnography: Principles and Practice, SAGE Publications, 2016.

Sarah Pink is a Professor of Design and Media Ethnography at RMIT University, Australia, and the author or co-editor of several books about digital ethnography. To approach this area, we get Sarah’s help with some conceptual groundwork about the methods, values, and history of ethnography, and its relation to neighbouring fields such as anthropology or cultural geography. But the conversation focusses on digital ethnography: Information technology changes not only the methods of ethnography by providing tools or modes of expression, but also raises new questions by changing notions of embodiment, geographic place, and social relation, all of which are central themes for ethnographers. We also talk about how an field that largely eschews prediction and hypothesis can reason about future technology such as self-driving cars. Sarah’s book is Pink et al., Digital Ethnography: Principles and Practice, SAGE Publications, 2016.

In recent years, the effects of digitalization are starting to appear. Sensor data and algorithms recognize who you are and then open the apartment door and turn on the lights. Data-driven AI helps you find what you want on Google, Amazon and Netflix. Datafication is everywhere. In this Medea Vox episode, Sarah Pink and Maria Engberg discuss the pitfalls of data-driven decision making, ethical data futures, and how people – of course – will tinker with the algorithms in their autonomous vehicles.

In recent years, the effects of digitalization are starting to appear. Sensor data and algorithms recognize who you are and then open the apartment door and turn on the lights. Data-driven AI helps you find what you want on Google, Amazon and Netflix. Datafication is everywhere. In this Medea Vox episode, Sarah Pink and Maria Engberg discuss the pitfalls of data-driven decision making, ethical data futures, and how people – of course – will tinker with the algorithms in their autonomous vehicles.

Presentation recordings from Design Research 2017

In this episode: Linda Snell presents a paper on positive effects of social media on medical students. Length: 22:20 min Authors: Chretien KC, Tuck MG, Simon M, Singh LO, Kind T. Publication details: A Digital Ethnography of Medical Students who Use Twitter for Professional Development. Journal of General Internal Medicine. 2015 Nov;30(11):1673-80. PubMed Link  View the abstract here Follow our co-hosts on Twitter! Jason R. Frank: @drjfrank  Jonathan Sherbino: @sherbino  Linda Snell: @LindaSMedEd  Want to learn more about KeyLIME? Click here!

This webinar was held on April 23, 2009 to discuss digital tools in ethnography with Michael Wesch.

Katie Hines made this video using our song In the Way from back in November. It is about breaking the myth that we are so disconnected from one another. newmusicmonday.com for more about the video