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The craft of UX research is at an all-time high. How research leaders structure, staff, and scale their teams is more important than ever. Erin and Carol are joined by Brad Orego, Head of Research at Webflow, to talk all about the ways we can build better research teams.Brad shares their three-step process for creating a research practice that's ready to deliver for the business, including the questions you must ask stakeholders. Using examples from Webflow, Brad also talks about tactical considerations such as managing cross-team research requests, the importance of Operations, and how they think AI will help with democratization.This is must-listen for anyone building a research team, looking for ways to expand their influence or impact, and even early career folks who want a look inside an innovate team. Highlights03:14 Building Relationships and Networks for Long-Term Success16:18 Monitoring Customer Trends for Strategic Insights22:26 Optimizing Best Practices and Research Insights Activation29:37 Enhancing Efficiency and Reducing Risk Through Automation36:22 Four Key Questions to Guide Your Research40:41 Strategic Evolution and Research Maturity at WebflowAbout BradBrad (they/them) is a UX Leader, User Researcher, Coach, and Dancer who's been helping companies from early-stage startup to Fortune 500 develop engaging, fulfilling experiences and build top-tier Research & Design practices since 2009. They have helped launch dozens of products, touched hundreds of millions of users, managed budgets ranging from $0 to $10M+, and coached hundreds of Researchers.More ResourcesBuilding a UX Research Team From ScratchCreate Lasting UX Impact With StakeholdersThe Three Facets of High-Impact Research
Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify !Romain est l'ex-CTO & Head of Product d'OpenClassrooms.Romain a un parcours atypique. Il commence son parcours par des études d'ingénieur du son, puis en fait son métier pendant quelques années, tout en ayant un groupe à côté.Ayant du mal à vivre de sa passion, il fait une reconversion professionnel et devient développeur dans une ESN. Petit à petit, il endosse également un rôle de project manager. Mais il enchaine les projets régulièrement, sans forcément avoir un véritable challenge. Ce qu'il recherche, c'est un projet de fond, qu'il peut creuser.Il rejoint alors Le Site du Zéro en tant que développeur. A l'époque, il s'agit d'une plateforme d'apprentissage communautaire et d'une maison d'édition.Au début, il vient pour développer la plateforme d'apprentissage du futur. Dont il reprend le management produit et design dans la foulée. Côté design, il gère un designer qui fait surtout des bannières pub et de la PAO.Après 1 an et demi, la plateforme évolue et devient OpenClassrooms. Exit la maison d'édition, la plateforme de vient 100% numérique. A ce moment, Romain n'a pas les compétences en design pour faire évoluer la plateforme, il pense d'ailleurs qu'il doit être un créatif pour faire du design. Et cela ne colle pas pour lui : il faut réussir à solutionner des problèmes , par faire de la création pour faire de la création. S'engage alors une transformation du graphisme vers du UI Design pour le rebranding. S'engage même un systématisation du Design - on ne parle pas encore de Design System - pour avoir de la cohérence partout sur le suite et améliorer la rapidité d'éxécution.Puis l'UX Design commence à émerger et Romain recrute un UX Designer pour faire grande l'entreprise sur cette compétence. Il décide alors de créer des binôme UI & UX Designers pour créer le produit OpenClassrooms. Le niveau d'exigence du design augmente également : tous les choix pris doivent être justifiés pour couper court à tout débat. A ce moment là, les processus sont aussi standardisés et l'outillage se développe en interne pour aller plus vite et simplifier le travail des designers, développeurs et du produit.Mais, l'organisation capote : il n'y a pas de synergie et d'adhésion. Romain ne garde alors qu'une seule personne dans son équipe : un véritable échec pour lui. Mais aussi un moyen de revoir le processus de recrutement des designers : mettre l'emphase sur le travail d'équipe, la prise de feedback et l'onboarding à l'arrivée.Ensuite, l'équipe de Romain s'hyper-spécialise : Content Designer, User Researcher, Service Designer, Interaction Designer, etc. L'objectif est de faire monter tout le monde en même temps, grâce à des spécialistes qui outillent l'équipe.Puis Romain “cède” sa place à Audrey Hacq qui va gérer l'équipe Design. Il doit alors revoir son rôle et sa manière de communiquer et d'apporter du feedback aux designers. Une nouvelle mission d'équilibriste sur laquelle Romain revient en détail.Enfin on aborde des sujets comme la relation tech - design, l'objectivation du design, comment intégrer le design dans la stratégie d'une entreprise ou encore transformer les Product Designers en Experience Designers.Les ressources de l'épisodeTeam Topologies, Matthew Skelton & Manuel PaisDesigning You Life, Bill Burnett & Dave Evans Les autres épisode de Design Journeys#15 Audrey Hacq, Product Designer Director @ OpenClassrooms#81 Morgane Constant, Content Design & UX Research Manager @ OpenClassrooms Pour contacter RomainLinkedIn
Connor Joyce, a Senior User Researcher at Microsoft and author of "Bridging Intention to Impact." joins us on the podcast this week to discuss building features that are built with evidence and collaboration, fostering not only successful launches but also long-term user satisfaction.Featured Links: Follow Connor on LinkedIn | Microsoft User Research | Desired Outcome Labs | Buy Connor's new book 'Bridging Intention to Impact: Transforming Digital Product Development through Evidence-Based Decision-Making' Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.
Listen now on Apple, Spotify, and YouTube.— Ruby Pryor is the founder of Rex. Rex is a UX research and strategic design consulting firm. Ruby has worked in Design and Customer Experience for a decade across Australia and Asia. Her previous experience includes working for Boston Consulting Group, Grab and Nous Group. She is a recognized global expert, has spoken at UX conferences in 6 countries and has been interviewed on CNA. In our conversation, we discuss:* Why cultural localization of apps/products is so important * UX Research's strategic role within organizations* The importance of mitigating risk through UX research* The need to collaborate across teamsRuby is hosting a new cohort for her Write for Impact course: https://maven.com/rexperience/writingforimpact (Use NIKKI20, which Ruby generously shared, and get a 20% discount)Some takeaways:* UX researchers should advocate for deeper localization efforts, ensuring the product experience feels natural and intuitive for users in different regions. For instance, reviewing user flows with regional preferences in mind or conducting localized user research can help prevent alienating non-US users.* UX researchers should participate in early product strategy discussions to ensure localization and other user-focused decisions are embedded from the start, reducing costly missteps. They should also actively engage with business and strategy teams, framing research insights around risk reduction and business opportunities. Being part of the conversation early can help UX researchers influence decisions like feature prioritization and product launches in new markets.* Demonstrating the tangible value of UX research can be difficult because it often prevents negative outcomes that aren't immediately measurable. Document the decisions before and after research to show their impact. Track the changes made after research insights are applied. For example, if a feature that was initially prioritized is deprioritized due to research findings, quantify the potential cost savings in terms of development time and resources to showcase the value of your work.* UX researchers often limit their collaboration to product teams but should also connect with business operations and strategy departments to align research insights with broader business goals. Seek out opportunities to network and collaborate with stakeholders in business strategy, operations, and marketing. Understanding their goals can help researchers align their findings with broader organizational objectives, increasing the overall impact of UX research.* A core part of UX research is mitigating risk by identifying potential usability issues before they reach the market, but this impact often goes unnoticed because it prevents problems rather than solves them. Keep a clear record of what decisions would have been made without research insights, and show how research prevented potential errors, resource waste, or user frustration. This can help quantify the “hidden” value of your research efforts.Where to find Ruby:* Website: www.rexhq.io and www.rubypryor.com * LinkedIn: https://www.linkedin.com/in/ruby-pryor/* Impact sizing masterclasses: https://www.rexhq.io/masterclasses This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe
In this episode Hannah looks back at the WCET-ASCN 2024 conference held in Glasgow. She is joined by Sam Dunne, presenter at the Coloplast symposium during the event. Sam is a User Researcher and User-Centered Designer with a wealth of knowledge and research in the area of stoma care. Catch up with what happened at the symposium as they discuss the unique role of Health Care Professional support and making sense of the ‘mental burden' that stoma patients face. Presented by Hannah Paterson Produced by Vibrant Sound Media This podcast is intended to support UK healthcare professionals with education. The information provided in this podcast is not a substitute for professional medical advice or treatment, and patients are encouraged to consult healthcare providers, including nurses, for any medical questions or concerns.
Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I met Lena Kul — a seasoned design recruiter with vast experience at companies like N26, Miro, and now a User Researcher. Lena shares her journey from design recruitment to user research, providing valuable insights for anyone looking to shift careers or land a job in the current competitive market.By the end of this episode, you'll learn how to make your job search more effective, craft a compelling portfolio, and negotiate your worth confidently
Ich freue mich riesig, heute erneut Niels D. Siebenborn begrüßen zu dürfen. Niels ist Lead User Researcher bei der Deutschen Bank ist, und war bereits in Folge 52 mein Gast, in der wir intensiv über das Thema UX Maturity diskutiert haben. Falls ihr diese spannende Episode noch nicht gehört habt, wär jetzt eine super Möglichkeit dazu sie nachzuholen.Heute ist unser Thema der Einsatz von künstlicher Intelligenz im User Research. Wir diskutieren, wie KI bei der Datenerfassung und -auswertung eingesetzt werden kann, insbesondere bei der Transkription und Übersetzung von Forschungsdaten. Wir sprechen über die erheblichen Effizienzgewinne und die neuen Möglichkeiten, die sich durch den Einsatz von KI ergeben, aber auch die regulatorischen Herausforderungen, die speziell in großen Unternehmen wie der Deutschen Bank auftreten können. Außerdem diskutieren wir über die Rolle von KI bei der Verknüpfung von qualitativen mit quantitativen Daten, wie wir durch KI den Bedarf an doppeltem Research vermeiden können und wie sich die Rolle von User Research durch KI in Zukunft verändern wird.Niels LinksNiels LinkedInNiels Talk bei der George UX Conference 2023Niels BuchempfehlungenMeasuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics - Bill Albert & Tom TullisThe Best Interface Is No Interface: The simple path to brilliant technology - Golden KrishnaContinuous Discovery Habits - Teresa TorresThe Infinite Game - Simon SinekIch hoffe, ihr fandet diese Folge nützlich. Wenn ihr auch die nächsten nicht verpassen wollt - abonniert UX Heroes doch auf Spotify, Apple oder eurem Lieblingspodcaster - ihr könnt uns dort auch bis zu 5 Sterne als Bewertung dalassen. Wenn Ihr Fragen oder Feedback habt, lasst uns doch eine Sprachnachricht auf ux-heroes.com da und wir beantworten sie mit etwas Glück in einer der nächsten Folgen.Ihr findet ihr mich auf LinkedIn unter Markus Pirker. Bis bald bei UX Heroes.UX Heroes ist ein Podcast von Userbrain.
Welcome to the PhD Survival Guide Podcast! As we always say here on the podcast, every PhD journey is unique. I worked full-time in the laboratory and had the privilege of dedicating the majority of my time to my experiments. While I have talked in depth about the pros and cons of this, not all of you have the same experience. In this episode, I spoke to Dakota, a recent PhD graduate who juggled a full-time PhD with a full-time job outside of academia. We spoke about various topics, such as the challenges she faces, ways to expand on your research and experiences, and how to navigate non-academic careers during, and after, your PhD! As always, we hope you enjoy this episode! Dr. Dakota: Dakota is a recent PhD graduate who studied the experiences of Latino young adults using dating apps, their identity construction, partner preferences, and conceptions of happily ever after. She has six years of research experience in both the non-profit and tech sectors and currently works as a mixed methods User Researcher for a tech company. Dakota has previously worked at Facebook studying online connection and community in Facebook groups. In her past in non-profit research, she studied foster youth outcomes at the City University of New York (CUNY)'s Accelerated Studies in Associate's Programs as well as social welfare intervention analysis for low-income Latino families at the National Hispanic Research Center. She earned her M.A. in Sociology and B.A. in American Studies from Columbia University and is a former Fulbright Spain grantee. Connect with Dakota: Twitter: @dakotazrc Want to be a guest or send me a voice message? Check out our linktree! If you enjoy this podcast and want to tune in as more episodes of the PhD Survival Guide come out, please leave the podcast a like or follow! This way, you will be notified every time a new episode airs. Please share us with your friends! Don't forget to leave us a review! If you have any suggestions for future episodes or topics you would like to hear about, please let me know in the Q&A section below! Follow us on Instagram! @PhDSG_Pod DISCLAIMER: This podcast was written, produced, and hosted by myself, Ferass. While we do the best we can to gather information from various sources, it is important to remember that everything we say here is of our own opinions and inferences. All PhD students, mentors, and programs are unique and the advice may not always apply. We implore you to think with an open mind. The purpose of this podcast is to help guide and empower current and prospective students throughout their journeys. We appreciate your time. We are also on Apple Podcasts and Google Podcasts! --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-phdsg-pod/message
Nick Stiles, User Researcher at IBM, discusses the power of secondary research, also known as desk research, in making informed decisions, and why it is the “unsung hero” of research.Nick shares strategies for synthesizing secondary research findings into actionable insights for product teams and emphasizes the importance of storytelling and journalistic techniques in driving research impact.About Nick:First trained as an academic psychologist, Nick Stiles is now a passionate user researcher at IBM. With a BA in Psychology and experience in both academic psych labs and the software industry, Nick uses human behavior research to make interactions between people and tools more harmonious. He is driven by a love of learning, collaboration, and making a real-world impact through research.Connect with Nick:You can connect with Nick on Linkedin.Resources:Immersion and influence—the work of the modern UX researcher by Nick StilesThink Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy by David Travis, Philip HodgsonHow to Write Short: Word Craft for Fast Times by Roy Peter ClarkFollow Maze on Social Media:X: @mazedesignHQInstagram: @mazedesignHQLinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes come out, subscribe at maze.co/podcast.See you next time!
Get ready for an exhilarating episode as we bring you the incredible journey of Roshelle, a powerhouse in the gaming world! An Air Force veteran turned User Researcher at Blizzard Entertainment, she's on a mission to take World of Warcraft to new heights. Armed with a Bachelors in Psychology and a Masters in UX Design, Roshelle weaves together her academic prowess and diverse career experiences, leaving an indelible mark on the gaming industry.From military service to corporate giants like General Dynamics and Leidos, and even impactful roles in mental health settings, Roshelle's story is a rollercoaster of passion and dedication.Join us as we dive into her dynamic career, exploring the exciting blend of psychology, technology, and gaming. Her unwavering commitment to understanding people shines through in this episode, and her compassion extends not only to her work but also to the vibrant gaming community she serves. Don't miss out on this enthusiastic exploration of Roshelle's journey and how it's shaping the future of gaming experiences!Learn more about RoshelleSign up for Blizzard ResearchIGDA Climate SIG Climate Developer ToolkitLearn more about usJoin the next episode of the Indie Game Lunch Hour LIVE every Wednesday at 12pm EST on our Discord channel to answer your own burning questions and be immortalized in the recordings.
Welcome to "Leancast" hosted by Behrad, where we delve into the world of UX research with inspiring experts. In this episode, we have the privilege of sitting down with Nikki Andersen, a remarkable user research coach and the founder of User Research Academy. Nikki's mission is to foster a supportive and empowering space for user researchers, where they feel motivated, heard, and part of a thriving community. Join Behrad and Nikki as they embark on an enlightening conversation about all things UX research. They explore the essence of UX research, dispelling the myth of perfection and emphasizing the importance of embracing imperfection as a means of growth. Nikki reminds us that validation requires more than just one approach, encouraging researchers to adopt a holistic perspective. In an industry often focused on positive outcomes, the duo urges listeners not to shy away from negativity and challenges, as these experiences can yield valuable insights and drive innovation. They discuss the true role of a researcher as a catalyst, igniting change and guiding teams towards user-centric design decisions. With refreshing authenticity, Behrad and Nikki highlight the inevitability of mistakes in the realm of user research and the transformative potential they hold. Through their engaging dialogue, they inspire both seasoned professionals and newcomers to embrace the learning process, fostering a culture of continuous improvement and resilience. Tune in to "Leancast" as Behrad and Nikki Andersen dive deep into the multifaceted world of UX research, unraveling its complexities, and offering valuable insights that will empower and elevate your skills. Don't miss this opportunity to gain a fresh perspective on user research and become part of a supportive community that champions growth and collaboration.
Si necesitas la transcripción de este episodio, puedes encontrarla en https://www.uxresearchmx.com/podcast Steve Bromley is a Games User Researcher. He came all the way (virtually, of course) from London, to talk about GUR and the differences between the processes on Digital Products and Videogames. He also gave us some tips to prepare ourselves and jump into this fantastic discipline. We also discussed Gamification, Accessibility, and the amazing community he's been building up since last year, www.gamesuserresearch.com . Para acceder al curso próximo de Research, accede a https://www.uxresearchmx.com/cursos.
Have you ever wondered what it's like to usability test a video game? Or what goes on behind the scenes of gaming studios as they prepare for big release dates? In this episode, games user researcher Steve Bromley shares how he got into the field, and what makes games different from traditional user experiences. Steve's Website: gamesuserresearch.com; Steve's Book: How To Be A Games User Researcher Other websites Steve Mentioned A Theory Of Fun For Game Design (Raph Koster) A Playful Production Process Game Developer Conference Videos NN/g's Free Articles and Videos on Games & Gamification: 10 Usability Heuristics Applied to Video Games (article) Games User Research (article) Video Game Design and UX (video) Gamification in the User Experience (video) Psychology & UX Study Guide (free study guide) NN/g UX Certification Courses (full-day or half-day formats) Persuasive & Emotional Design The Human Mind and Usability
In this episode, I respond to a question about how to mitigate anxiety as a shy and introverted user researcher through assessing your interviews, practice, and being a research participant!Submit a question! (or email me at nikki@userresearchacademy.com)Join my bi-weekly newsletter!Join my UXR membership This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe
Arianna est Senior User Researcher chez Trainline. Au cours d'une journée portes ouvertes, Arianna découvre le pôle design de l'école Polytechnique de Milan et décide de passer les tests pour l'intégrer. Elle se spécialise alors dans le design de la communication. Après sa licence, elle poursuivit avec un master en design des services, car la communication ne lui convient pas : elle veut un métier qui étudie le cœur des problèmes et qui fait sens. Ensuite, Arianna part en échange universitaire en Chine, où elle va travailler par la suite. Elle revient sur la manière d'aborder et réfléchir le design en Chine et sur ses différentes expériences en tant qu'Information Designer. À la fin de ses études, Arianna cherche à rester en Chine, mais ne trouve malheureusement pas de poste de Service Designer, ce qui l'amène en France. En France, elle rejoint l'agence Attoma en tant que Service Designer. Cependant, elle rejoint d'abord l'entreprise grâce à ces compétences de graphistes et découvre le métier qu'elle a étudié surtout au contact d'autres Service Designers. Elle y travaille pour la RATP ou encore la SNCF pour améliorer des fonctionnalités applicatives ou des pictogrammes dans les stations de métro. Au même moment, l'UX Design commence à se faire une place dans l'écosystème français et Arianna demande à évoluer sur un poste d'UX Designer. Après 3 ans, Arianna souhaite voir autre chose, comprendre plus ce qu'il se passe dans le produit. Elle rejoint Meaningful et découvre le métier de User Researcher. Puis elle passe rapidement dans l'agence Axance et travaille pour OuiSNCF. Dans le même temps, Arianna suit Captain Train, un produit qu'elle trouve très bien fait. L'entreprise se fait racheter et devient Trainline EU. Dans le même temps, une amie d'Arianna la recommande pour un poste de Product Designer dans l'entreprise. Elle passe les entretiens et… Rejoint l'entreprise pour s'occuper de la plateforme web européenne. Elle a également des contacts avec les designers de l'équipe britannique, basée à Londres. Mais l'application sur laquelle travaille Arianna est vouée à disparaître : le site fonctionne très bien, mais le but est de fusionner les plateformes européenne et britannique ensemble. Dans le même temps, Arianna découvre l'équipe User Research et leur travail. Elle veut participer à ce projet de fusion, qui nécessite énormément de recherche, et rejoindre l'équipe User Research. Après 1 an chez Trainline, Arianna rejoint cette équipe en tant que User Researcher. Dans un premier temps, Arianna se focalise sur la recherche pour la fusion. Une fois cette dernière terminée, Arianna se concentre sur de la recherche plus stratégique. Dans cet épisode, Arianna aborde la User Research chez Trainline : Sa mise en avant et sa démocratisation en interne Le rôle des User Researchers L'équipe, ses méthodes de travail et ses process La relation avec les autres équipes qui ont besoin d'être autonomes dans leur recherche La documentation des recherches et des insights Le recrutement des testeurs et des répondants La recherche à l'international Enfin, on parle de la sortie de la nouvelle version de l'application Trainline sortie il y a quelques années. On aborde les raisons business de cette nouvelle version, la recherche qu'il y a eue autour, l'équilibre entre enjeux business et enjeux utilisateurs, etc. Les ressources de l'épisode Trainline Arianna dans Quote Just Enough Research / La phase de recherche en web design, Erika Hall Think like a UX Researcher Learners Pour contacter Arianna LinkedIn Pour soutenir le podcast, n'hésite pas à mettre ⭐️⭐️⭐️⭐️⭐️ sur Apple Podcast ou Spotify pour aider les autres designers à découvrir le podcast
Francesca Cortesi är CPO (Cheif Product Officer) på Hemnet, hon är därmed ytterst ansvarig för hela Hemnet-produkten - allt från appen till hemsidan. Tillsammans med hennes team, sex stycken Product Managers, en User Researcher och en UX Director, skapar och utvecklar hon en av Sveriges mest älskade produkter. Som CPO på Hemnet måste man vara extra försiktig och verkligen skapa värde för alla de miljoner svenskar som använder deras produkt. I Datadrivet pratar vi mycket om product discovery (även om vi kallar det för produktutveckling), något som även Francesca skriver mycket om på Linkedin och på sin blogg (tips!). Det är inte många som delar med sig av vad man har gjort och framförallt, vad man har gjort för fel. Efter fyra år på Hemnet har Francesca lärt sig en hel del om produktutveckling. Francesca berättar om hur det var att börja på Hemnet som hade en väldigt stark A/B-test-kultur, vilket kan vara både bra och dåligt. Utöver A/B-tester har Hemnet en palett av olika verktyg bland annat superbuzz-ordet ”continuous discovery”. Francesca och hennes team pratar med andra bostadsportaler världen över, som gör Hemnet fast i Frankrike, Spanien, England osv. Genom att inspireras av deras ”peers" utomlands skapade Francesca's team ett smoke-test - en tjänst som heter ”Min bostad”. Tjänsten gick ut på att användarna kan registrera sin bostad och få en värdering samt en uppskattning om efterfrågan. Med hjälp av de andra bostadsportalernas siffror fick Hemnet en slags benchmark att förhålla sig till när de analyserade datan från smoke-testet. Datadrivet är en podd av scilla.studio. Vill du ha hjälp med att komma igång med experiment i ditt team? Hör av dig till oss på scilla.studio eller på Linkedin. Vill du vara med och berätta om hur ditt företag jobbar med att jobba datadrivet? Hör av dig till oss på Linkedin: Vi som leder podden heter Joni Lindgren och Jasmin Yaya. --- Send in a voice message: https://podcasters.spotify.com/pod/show/datadrivet/message
Welcome to Evo Nordics with your host Gemma Thomason. In today's episode, we will be exploring the impact of passionate workforces on start-ups. Joining us are four exceptional guests from leading companies in the Nordics. Annja Karlsson, COO of Eir Försäkring AB, Alexandra Karnig, Head of Business at Doconomy, Nils Paulsson, User Researcher at Gimi, and Sophie Rigollet, Head of Design at Worldfavor. These experts will share their insights on how passion and purpose can drive innovation and growth, and how startups can cultivate and maintain a passionate workforce.
In this episode, I talk through the major struggles I had within my first job as a user researcher and how I overcame and worked through themResources: Join my UXR membership Check out my new mastermind series 6 Pillars of Effective Stakeholder Relationships Write compelling insights Comprehensive guide to UXR WorkshopsSubmit a question! (or email me at nikki@userresearchacademy.com)Join my bi-weekly newsletter! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe
In this episode, I talk about the differences (or lack thereof
Welcome to User Weekly, the User Research podcast where I help you stay up to date on the latest trends and happenings in the world of User Research. My name is Jan, and as a User Researcher, I know how important it is to stay informed about what's going on in our industry. That's why I've created this podcast – to bring you the most recent and relevant resources from the world of User Research, all in one place.This is the podcast companion to the newsletter of the same name that over 12 thousand user researchers or People Who Do Research just like you read every week. Every Wednesday, I'll be sharing my favorite UX Research resources that were published in the last 7 days.I'll go through hundreds of articles from mainstream media to small blogs to capture the pulse of our community and answer a simple question: What mattered in User Research this week? In each podcast episode, I'll be discussing 3 of my favorite articles from the newsletter, so you can stay informed even if you don't have the time to read the full newsletter every week. By subscribing to the User Weekly podcast, you'll be able to understand the trends and themes that are top of mind for your peers, and get a birds-eye view of our industry in just 10-15 minutes each week. If this sounds relevant to you, consider following the User Weekly podcast and if you haven't already, subscribing to the free newsletter. and I am looking forward to hopefully seeing you in the next one.JanSubscribe to the free newsletter for more: https://userweekly.com
In this episode I respond to how to answer a job interview question about working cross-departmentally as a user researcher and how to engage others in your research process.STAR Method: https://www.themuse.com/advice/star-interview-methodWorking cross-departmentally as a user researcher: https://dscout.com/people-nerds/user-research-across-departmentsIntake document: https://dscout.com/people-nerds/user-research-requestSubmit a question! Voice message link: https://anchor.fm/nikki-anderson-stanier/message This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe
Steve Bromley is a games user researcher. In this episode of Understanding Users, Steve talks of the fascinating and ‘unique production environment'' of video games, along with varying UX maturity levels within the games industry, and the implications both of these have on how games user research is planned and carried out. He discusses the importance of being able to conduct both generative and evaluative research during games development and the challenge, familiar to many UX teams, of ensuring that user insights are properly acknowledged and taken onboard by product teams in their product roadmaps. Finally, he plays my 3 card challenge to share his favourite UX tool, favourite technique and a trend he sees (or would like to see) in the future. Read more about this work here and here. Thanks for listening, and I hope you enjoy the episode. Mike Green This podcast is brought to you by Researchable UX.
Thanks for listening to this podcast. This time, I'd like to do something a little different - and reach out to you the listeners for your thoughts and feedback! The show has been running since October 2021 and, in the spirit of practising what I preach as a User Researcher, I'd love to get your opinions and feedback on what you like, and don't like, about it - and how I can improve it :) If you're happy to provide your feedback, please fill in and submit this short survey: https://forms.gle/dndWts7zMc6K7kJF8 Feel free to be honest as you like. It should take you no more than a few minutes. All answers are anonymous and will not be shared with, or accessible to, anyone other than myself. Many thanks in advance for your time and comments. And do keep listening for more candid and revealing interviews with seasoned UX professionals coming soon! Mike Green This podcast is brought to you by Researchable UX.
Stéphanie is a User Researcher and Designer who focuses on building user-centered, inclusive and accessible products and services. She spent the last 12+ years helping her clients deliver successful projects in different industries (banking, financial, automotive, healthcare, press, travel, etc.) She likes to share her passion for her UX work all around the world. She has taken this beyond her successful blog, conferences and workshops. She discusses a wide range of topics, including mobile UX, enterprise UX, cognitive biases, inclusive design, design process and designer – developer relationship. You can follow her on social media for qualitative curated UX design content.
un résumé. Pour elle, "le design d'expérience, c'est logique !" Bonne écoute !
Even though we develop products in an isolated environment, eventually they have to step out into the world. And learning about that context is key to creating great stuff. That's where digital ethnography comes in. This week, we're joined by Megan McLean, User Researcher at Spotify. Megan shared what she's learned about mapping the digital landscape, how her background in anthropology informs her UX work, and what she does to make sure her ethnography projects are a success. --- Send in a voice message: https://anchor.fm/awkwardsilences/message
In our latest episode of the Make Things Better podcast, we caught up with User Researcher Simon Scott. We delved into how User Research has changed, how and if a business should use User Research, learning psychology as a User Researcher, dealing with difficulties in User Research and much, much more. Simon was an awesome guest, full of experience, wisdom and knowledge and this podcast is a great place to start for anyone entering into the world of User Research or just keen to hear an update on how Simon is getting on. Timestamps: 0:00 - Intro 6:20- How has User Research changed over the last 20 years? 7:37- How does a business know if they should conduct User Research? 9:42- How to conduct User Research 12:41 - Creating the right environment in User Research 15:30- Learning psychology as a User Researcher 17:53 - What if someone is unwilling to open up when answering? 20:46 - Dealing with sensitive topics as a User Researcher 22:40 - Avoiding bias as a User Research Instagram - https://www.instagram.com/hive_sheff/ Twitter- https://twitter.com/HiveIT_uk LinkedIn - https://www.linkedin.com/company/hive... Website - www.hiveit.co.uk Thanks for watching and we hope you have an awesome rest of your day!
In this Anthro to UX podcast episode, Gigi Taylor speaks with Matt Artz about her UX journey, working in advertising, and the pivot to product. Gigi earned an MA in applied anthropology from the University of North Texas. She was a partner in the Practica Group and is currently a Qualitative UX Researcher at Indeed.com.About Gigi TaylorGigi Taylor is a cultural anthropologist working as a qualitative UX researcher with Indeed in Austin, Texas. As a research practitioner, she conducts cultural anthropology research for business. As a scholar, she conducts anthropology research of business. What distinguishes her applied and academic research is that she uses a cultural anthropological lens to study business—advertising, consumers, brands, consumption, users, products, digital experiences, and organizations.She embraces the idea that consumer and user experience insights informed by a cultural analysis can serve as the muse and inspiration for all aspects of product and brand strategy. The magic of cultural analysis is the theory of interpretive and symbolic cultural anthropology (Clifford Geertz and Victor Turner).She was a partner with Practica Group, a consumer anthropology research consultancy where she conducted ethnographies, focus groups, interviews, diary studies, and observations. She started her research strategy career as an Account Planner at Publics & Hal Riney Advertising in San Francisco and has owned Luminosity Research, a qualitative research consultancy, since 2006.She has a PhD and MA in Advertising from the University of Texas and an MA in Applied Anthropology from the University of North Texas. Her published academic research has appeared in both advertising and anthropological journals.Recommended LinksGigi Taylor's websiteGigi Taylor on LinkedInAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
Games User Research roles can vary depending on the size of your team, the studio, how your team interacts with the stakeholders, your seniority, and more. In this episode we are chatting a bit about what a day in the life actually looks like as a games user researcher working at Ubisoft Montreal with Tristan Carreiro-Blanc & Gabrielle Mourra. We'll discuss what it is like to work with game designers to plan a piece of research and what those tests can look like day to day. So, if you've ever wondered what it is like to be an embedded games user researcher this one is for you! ___________________________________ Since an early age, Tristan has always been drawn to video games and the appeal they have on different people. As an embedded user researcher at Ubisoft Montreal, he leverages the skills acquired during his studies in psychology to conduct research for video game productions. By collaborating and providing actionable insights to the design teams, he intends to leave his mark on the development of the games he works on. Gabrielle is a User Researcher at Ubisoft Montreal, with an academic background in Psychology and Marketing. She was born and raised in Haiti, a country that has suffered much political and economic turmoil. This led her to strive to understand what makes people tick and how they create the perception of the world around them. Since joining Ubisoft she has used her knowledge of human psychology and research methods to understand how players interact with games and help production teams give players the intended experience while playing.
In this episode of the Anthro to UX podcast, Peter Leykam speaks with Matt Artz about his UX journey, cryptocurrency, and working in emerging tech. Peter is an anthropology PhD candidate at UC Santa Cruz and holds an MA in anthropology from Hunter College. He is a User Experience Researcher at Coinbase. Previously he worked for Alibaba. About Peter LeykamPeter Leykam is an anthropologist working at the intersection of markets and design. He researched design and business strategy in Chinese businesses while doing graduate studies in the anthropology of capitalism and design at UC Santa Cruz. Realizing that design research was more interesting than researching design, he left academia to focus on user research. He has worked in a number of fields, including wearable AI tech, e-commerce, and is now at Coinbase, where he helps build technologies and platforms for emerging cryptocurrency markets.Recommended LinksPeter Leykam on LinkedInCoinbase LearnThe Held ReportThe Basics of Bitcoins and Blockchains by Anthony LewisUnchained PodcastAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
Naroth Murali is a mixed-method UX researcher with over 6 years of experience in the design research domain.Having majored in industrial design, he is presently a part of the UX Research Team in DBS Bank where he collects, analyses and interprets customer data for consumer banking business and UX teams.An avid golfer, food/wine enthusiast and science-fiction lover, curiosity is at the core of what he does. He is adept at creating delightful user experiences that challenge the status quo, backed by uncompromising research.We spoke about:- Choosing the right research method- Research fieldwork- Applying for a User Researcher job- Research Ops- Qual and Quant research at DBS Bank
Have you found interest in User Research, but are unsure if a career change is possible?Today I'm talking to Eniola Abioye, a Sr. User Researcher at Meta, specifically about transitioning into user-focused or design research from research-related backgrounds in other disciplines. Eniola herself came from biotechnology before moving into the design research space.Eniola has a passion for helping others figure out how to utilize their existing experience, and to learn through doing, getting relevant experience in the real world to create a fulfilling career in UX without necessarily going back to school.Eniola Abioye currently conducts impactful user research with cross-functional teams at Meta. She began her people research career at Branding Science, an agency in the biotechnology space, and later moved on to advance Design Thinking at Kaiser Permanente. She then designed a research strategy and led research across a digital platform at Silicon Valley Bank. Outside of her full-time position, Eniola provides career coaching to other UX Researchers and leads UX projects with social justice organizations in her community. She's excited to share how UX Researchers are uniquely positioned to drive inclusive and accessible innovation in tech.Connect with Eniola AbioyeLinkedinWebsite Instagram********If you enjoy this podcast, there are some really simple ways you can help us: follow us on twitter - like and reshare our postssubscribe to the newsletter for updates and bonus contentshare this episode, or any of our episodes, with a friend. rate & review us on Apple Podcast or iTunes on desktop!Listen Apple | Spotify | Google | WebsiteConnect with UX Cake! leigharredondo.com | Facebook | Twitter | Instagram | Linked InSupport this show http://supporter.acast.com/uxcake. See acast.com/privacy for privacy and opt-out information.
In this episode of the Anthro to UX podcast, Racine Brown speaks with Matt Artz about his UX journey, medical anthropology, and leading a UX team. Racine earned a PhD in Applied Anthropology from the University of South Florida. He has worked for Radiant Digital and is starting a new role at AnswerLab where he will be a Senior UX Researcher. Racine also served a tour in the United States Marine Corps as a platoon leader and staff officer.About Racine BrownRacine Brown is a business anthropologist and user experience researcher with extensive research and leadership experience. Racine's perspective on people and on the conduct of research is informed by a wide array of roles filled and activities he has participated in over the last couple of decades. After graduating with a BA in anthropology from Wake Forest University, he served a tour in the United States Marine Corps as a platoon leader and staff officer. Racine is well versed in theory and practice in biocultural anthropology from his time in graduate school, first completing a Masters' in anthropology at the University of South Carolina and then a Ph.D. in applied anthropology at the University of South Florida. His post-graduate work includes research on the association between traumatic brain injury and post-injury weight gain during a post-doctoral fellowship at the Tampa Veterans Affairs Medical Center and pro-bono consulting for a couple of Tampa Bay-area non-profits. Racine's UX research work includes consulting with startups in the property-tech and fintech spaces and work as a lead UX researcher and research Manager for Radiant Digital, LLC. This week, he will start a new role as a senior UX researcher for AnswerLab.Recommended LinksRacine Brown on LinkedInRacine's UX articles on Radiant DigitalAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
Kevin sits down with Nicki Pierski, the all-star User Researcher, to discuss tactics that Product Managers can use to gain the knowledge they need from their customer interviews to make great products. Follow us on LinkedIn, Instagram, or Twitter. --- Send in a voice message: https://anchor.fm/product-coffee/message Support this podcast: https://anchor.fm/product-coffee/support
In this episode of the Anthro to UX podcast, Nadine Levin speaks with Matt Artz about her UX journey, mixed methods research, and democratizing research. Nadine earned a PhD in Social and Cultural Anthropology from the University of Oxford. She has worked for Facebook and is currently a Senior User Researcher at San Francisco Digital Services.About Nadine LevinNadine Levin is an anthropologist, UX researcher, and writer.A molecular biologist turned anthropologist of data turned strategic researcher, Nadine has been thinking about the social implications of data for years. Nadine started her career by working with scientists, arts and humanities professionals, lawyers, and philosophers on big data practices, open science, and personalized medicine. She then moved on to Facebook as a mixed-methods researcher where she got to play with data to figure out how to make the Facebook experience better for its global user base.Most recently, Nadine moved on to San Francisco Digital Services where she is working to improve citywide systems and democratize research in the organization.Recommended LinksNadine Levin on LinkedInNadine Levin on TwitterNadine Levin on Google ScholarAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
In this episode of the Anthro to UX podcast, Maria Angelica Lizarazo Tarazona speaks with Matt Artz about her UX journey, product management, and how her information technology skills support her anthropology work. Maria earned a degree in Anthropology from the Universidad Externado de Colombia and works as a UX research lead.About Maria Angelica Lizarazo TarazonaMaria Angelica Lizarazo Tarazona is an entrepreneur and business anthropologist from Bogota, Colombia. She is currently a UX Research Lead at Blackboard-Anthology. She has more than a decade of experience in digital & tech product development for telco, financial and educational markets.Recommended LinksMaria Angelica Lizarazo Tarazona on LinkedInAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
Design playsessions, or playsessions run internally within a design or production team for the purposes of testing a new concept or validating a decision, are happening whether we are a part of them as researchers or not. While these types of testing are most often not with the target audience of the game and can bring their own flaws and biases, how can we embrace these imperfect opportunities as researchers to produce valuable insights? Join Lanie and Sebastien Francois, former User Researcher and now UX designer on Rainbow Six Siege, as they discuss how and why you should spend time on integrating yourself and user research into design playsessions to maximize insights, long term UR impact, and influence. Sébastien François - UX Designer @ Ubisoft Montreal After several years in game design and user research, it felt natural to merge both and focus on UX design. My main interests are in moment-to-moment gameplay, and the intersections of systems building up the player journey. Lanie Dixon - User Research Team Lead @ Ubisoft Montreal All-around GUR evangelist. 6 years in GUR with experience working on games in everything from VR, educational, indie, and AAA. Former indie game studio owner. Getting fun out of watching my siblings play games growing up trained me for this.
In this episode of the Anthro to UX podcast, Karl Haas speaks with Matt Artz about his UX journey, ethnomusicology, the importance of effective UX writing, and his upcoming talk at the UX Writers Conference. Karl earned a Ph.D. in Ethnomusicology from Boston University and works as a UX Writer for the Weather Channel.About Karl HaasKarl J. Haas, Ph.D. is a UX writer and researcher with a background in ethnography and the arts. He is currently a UX writer at The Weather Channel and content strategist for RebelBase, an EdTech startup. An ethnomusicologist by training, he has studied music and culture in Ghana, West Africa, and has taught at institutions such as MIT, Middlebury College, and Berklee College of Music.Recommended LinksKarl Haas on LinkedInKarl Haas's websiteUX Writers ConferenceAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
In this episode of the Anthro to UX podcast, Astrid Countee speaks with Matt Artz about her UX journey, storytelling, and how software engineering skills support her anthropology work. Astrid earned an MA in Applied Anthropology from the University of Houston and works as a UX research consultant.About Astrid CounteeAstrid Countee is a UX research consultant and climate, tech, and business Anthropologist. She conducts research and analysis on technology the creates sustainable systems and communities through her organization Missing Link Studios. She is also affiliated with the Organization for Ethical Source as well as the Texas Justice Initiative. Astrid has a background working in data science, software engineering, tech for social impact, and climate technology. Astrid is the co-founder of Missing link Studios, which uses media and storytelling to analyze and share social and cultural phenomena.Recommended LinksAstrid Countee on LinkedInAstrid Countee on TwitterAstrid Countee's WebsiteMissing Link StudiosAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
As Co-Founder and Head of Product at Rhove, Jonathan Nutt brings inspiration, motivation, and focus to an insanely talented team of passionate missionaries working to advance Rhove's mission--expanding access and opportunity so that anyone can invest in their community. With nearly two-decades of experience, Jonathan has designed everything from megacities in China to disruptive health-tech experiences. Prior to joining Rhove, Jonathan held multiple leadership roles. Most recently, Jonathan was Director of UX Strategy at IBM iX (formerly Resource Ammirati) where he led a national team and accounts such as FedEx, Sherwin Williams, Cardinal Health, Ohio State Wexner Medical Center, and more. Before that, Jonathan was Head of UX at Beam Dental and a User Researcher at McGraw Hill Education. In a previous life, Jonathan was an Urban Designer working to create sustainable, human-centered physical environments internationally. Regardless of digital or physical, Jonathan kept a montra of Design with Purpose.
In this episode of the Anthro to UX podcast, Bo Wang speaks with Matt Artz about his UX journey, his research in Tibet, and what he learned from working side by side with a design firm. Bo earned a Ph.D. in Anthropology from the University of Wisconsin-Madison and works as a User Experience Researcher for Best Buy. About Bo WangBo Wang is an anthropologist and user experience researcher at Best Buy. He holds a Ph.D. in Anthropology from the University of Wisconsin-Madison, an M.A. in Anthropology with an emphasis on history from Peking University, and a B.A. in Sociology from Nanjing University.Previous to Best Buy, he was a senior postdoctoral researcher at the Lab of Cultural and Social Anthropology in the Institute of Social Sciences at the University of Lausanne, Switzerland. Bo also worked as a data analyst in Beijing before entering his Ph.D. program.Bo has conducted research in environmental and medical anthropology with a focus on waste and society, aging care, and public policy. His book project, Sacred Trash, and Personhood: Living with Daily Waste Infrastructures in the East Himalayas, examines how cultural concepts of waste manifest themselves through touristic encounters between Tibetan and Han people in the Himalayan mountain paths filled with solid waste and sacred objects.Recommended LinksBo Wang on LinkedInBo Wang on TwitterEPICAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
In this episode of the Anthro to UX podcast, Charley Scull speaks with Matt Artz about his UX journey, visual anthropology, and the value of networking and collegiality in business. Charley earned a PhD in Cultural Anthropology from the University of Southern California and works as a Pathfinder for the VR Hardware team at Facebook.About Charley ScullCharley Scull has worked in the consumer insights and innovation spaces since 2005. His work has spanned a range of industries and focal lengths: from the granularity of package design and communication programs to local issues about audience engagement for a botanical garden to system-focused questions in healthcare spaces, global seafood supply chains, and the future of mobility. Charley was trained as a visual anthropologist and that visual sensibility, as well as a cultural framework of analysis, and a continued practice of using video in his work, remain core strengths of his approach. In addition to extensive domestic work, he has also worked in Asia, Latin America, and the EU. Charley is a Pathfinder for the VR Hardware team at Facebook and was previously a partner at Filament Insight & Innovation, and a partner at the Practica Group. He holds an MA in visual anthropology and a PhD in cultural anthropology from USC.Recommended LinksCharley Scull on LinkedInCharley Scull on EPICAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
Nick is a Senior User Researcher. We talk about his origin story and the aha moment when he was watching users not being able to figure out how to use their product, differences working on internal and external products, his key takeaways from a 10-year-long career, one of the biggest challenges for researchers - how to manage stakeholders and some strategies how you can do it better, portfolios and if you need one for job applications, what makes a great researcher, and much more. Nick on Linkedin User Research Collective Facebook group
Nick is a Senior User Researcher. We talk about his origin story and the aha moment when he was watching users not being able to figure out how to use their product, differences working on internal and external products, his key takeaways from a 10-year long career, one of the biggest challenges for researchers - how to manage stakeholders and some strategies how you can do it better, portfolios and if you need one for job applications, what makes a great researcher, and much more. Links: Nick on Linkedin User Research Collective Facebook group Episode page
In this episode of the Anthro to UX podcast, Qingyan Ma speaks with Matt Artz about her UX journey, medical anthropology, and how design research contributes to product development in healthcare. Qingyan earned a PhD in Medical Anthropology from Temple University and works as a Design Research Lead for the Digital Informatics and Technology Solutions (DigITs) team at Memorial Sloan Kettering Cancer Center.About Qingyan Ma Qingyan Ma is a medical anthropologist and Design Research Lead for the Digital Informatics and Technology Solutions (DigITs) team at Memorial Sloan Kettering Cancer Center.She received a PhD in medical anthropology from Temple University. Her dissertation research is on the transformation of rural public health in Southwest China's Yunnan Province with a focus on reproductive risk among ethnic minority women.She also received an MA in medical anthropology from Sun Yat-sen University, for which she conducted field research in Guangdong Provincial Hospital of TCM to explore the sociocultural construction of TCM in 2005.At Memorial Sloan Kettering Cancer Center Qingyan's research contributes to the development of digital products for clinicians. Previous to her design research lead role, she was a user experience specialist and user experience researcher at Memorial Sloan.Recommended LinksQingyan Ma on LinkedInQingyan Ma on TwitterQingyan Ma on Google ScholarAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
In this episode of the Anthro to UX podcast, Jay Hasbrouck speaks with Matt Artz about his UX journey, visual anthropology, and how ethnographic thinking can contribute to strategy and new product development. Jay earned a PhD in Social Anthropology from the University of Southern California, works as a Pathfinder for Facebook, and is the author of Ethnographic Thinking: From Method to Mindset.About Jay HasbrouckJay Hasbrouck has over 15 years of experience working as an anthropologist in industry settings, including both in-house roles and consulting. He currently works as a Pathfinder on the New Product Experimentation team at Facebook. Previously Jay was a partner at Ethnoworks, the founder of Filament Insights & Innovation, a senior human factors specialist at IDEO, and a research scientist at Intel. Jay is also the author of Ethnographic Thinking: From Method to Mindset.About Ethnographic Thinking: From Method to MindsetThe book argues that ‘ethnographic thinking'―the thought processes and patterns ethnographers develop through their practice―offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real-world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.Recommended LinksJay Hasbrouck on LinkedInJay Hasbrouck's Personal WebsiteJay Hasbrouchk's Blog - The Ethnographic MindEthnographic Thinking: From Method to Mindset on AmazonEPIC 2021About Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
Hello hello các bạn! Lại là Hồng Hoa và podcast Unlock Your Career đây. Dạo này dịch dã cản trở nhiều việc, khiến việc ra số mới của chúng mình có chậm hơn một chút so với bình thường, mong các bạn thông cảm nha. Khi Hoa ghi âm lời thoại mở đầu cho tập podcast mới này thì cũng là thời điểm Hà Nội đã bước sang tuần thứ hai giãn cách xã hội toàn thành phố theo chỉ thị 16 của chính phủ rồi, cũng là tuần thứ hai Hoa bắt đầu làm việc online tại nhà. Các bạn dạo này công việc và việc học hành thế nào rồi, có ổn không? Mình biết là dịch dã gây ra nhiều khó khăn, bất lợi cho chúng mình thế nào, cũng hiểu cảm giác đôi khi sẽ thấy cuộc sống nhàm chán quanh quẩn 4 bức tường. Ấy nhưng mà chúng mình cùng cố gắng nhé, chịu khó ở nhà thời gian này để giúp đất nước Việt Nam thân yêu của chúng mình sớm vượt qua đại dịch và cuộc sống trở lại bình thường. Những lúc cảm thấy mệt mỏi hay có buồn xíu xiu trong lòng thì các bạn dành chút thời gian để nghe podcast của Unlock Your Career nè, vừa được nghe khách mời kể chuyện nghề, vừa hiểu thêm về mỗi ngành học hay công việc, lại được truyền thêm động lực, cảm hứng để phấn đấu thì còn gì bằng đúng không? Và để làm dày thêm nguồn tài nguyên của kênh podcast Unlock Your Career, cũng để mang đến thêm cho các bạn những nội dung hữu ích về hướng nghiệp trong mùa dịch, ngày hôm nay Hoa mời đến kênh podcast một vị khách mời với ngành học khá đặc biệt: Tâm lý học và Khoa học Thông tin. Tính ra là Hoa và các bạn hơi bị có duyên với trường University of Michigan đó nhé. Vừa số podcast trước, khách mời của chúng mình từng học ở UMich thì đến số này, khách mời cũng đã hoàn thành và nhận bằng tốt nghiệp Tiến sĩ từ trường đại học danh tiếng ấy. Xin giới thiệu với các bạn vị khách của tập podcast hôm nay là chị Triệu Thị Linh Diệp, hiện đang là Nghiên cứu viên Trải nghiệm người dùng (User Researcher) tại trụ sở chính của Google ở Mỹ. Bật mí nho nhỏ, Diệp cũng là bạn Đại học của Hoa đó.Triệu Thị Linh Diệp (Penny)UX Researcher tại GoogleTiến sĩ Khoa học Thông tin, trường Đại học University of Michigan - Ann Arbor (Mỹ)Cử nhân Tâm lý học, trường Đại học Randolph (Mỹ)
In this episode of the Anthro to UX podcast, Ana Pitchon speaks with Matt Artz about her UX journey, ecological anthropology, and how UX research can contribute to policy and strategy. Ana earned a PhD in Anthropology from the University of Georgia, works as a Senior Experience Researcher for Facebook, and previously worked in the commercial fisheries sector and higher education. About Ana PitchonAna Pitchon is a trained cultural anthropologist currently working in a technology business integrity role. Her research in this space focuses on identifying strategic opportunities through understanding and articulating relationships through systems thinking. Her research is international in scope to inform product, policy, and strategy.She is committed to a qualitative design approach to finding solutions to complex problems, and she is a highly skilled ethnographer and cultural strategist with expertise in diverse data collection methods and analysis. Her work as an applied anthropologist in academia was focused on the commercial fisheries sector, working on sustainable food systems and communities, social resilience, aquaculture, and marine and coastal policy.Recommended LinksAna Pitchon on LinkedInAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
Roxane est User Researcher Freelance Au cours de ses études en école de commerce, Roxane à l'opportunité de partir aux Etats-Unis poursuivre sa formation à Indianapolis. C'est là qu'elle découvre ce qu'est le métier d'UX Designer. Elle s'oriente tout de même vers le marketing et découvre que parler avec ses clients permet d'avancer dans ces projets de manière efficace. C'est là qu'elle découvre le métier qui lui correspond : User Researcher. Pour faire de la User Research son métier, Roxane rejoint Axance en tant que chef de projet UX. Au cours de cette expérience, elle travaillera avec des UX Designers, UI Designers et des UX Researchers et montera en compétences sur ces sujets. Après 2 ans, elle saute le pas et devient User Researcher et commence à exercer chez AirFrance ou encore Natixis. Après presque 3 ans chez Axance, Roxane décide de quitter l'agence Axance et devenir freelance afin d'accompagner principalement des start-ups et des scale-ups. Suite à une prise de contact, elle accompagne Luchr (désormais Swile), puis Heetch et découvre l'entrain qu'ont ses entreprises autour de la recherche, d'appliquer les enseignements d'une discovery pour faire changer les choses, etc. C'est cette dynamique qui lui donne envie de continuer à travailler dans ce type de structures. Au cours de la discussion, Roxane est revenue sur sa manière de mettre en avant la user research chez ses clients. Pour cela elle revient sur 3 points : Apprendre à connaître les personnes avec qui elle va travailler Mettre en place un meetup interne pour expliquer son métier et ce que cela va apporter à l'entreprise Organiser une weekly research : un point où elle planifie les recherches à venir et résume les résultats des recherches précédentes Roxane revient également sur les raisons qui font que l'on fait appel à elle : apporter un regard impartial sur les résultats et offrir une bouffée d'oxygène aux équipes. Durant ses missions, Roxane transmet également sa culture user-centric afin de faire prendre conscience aux gens de son importance dans les organisations produit. Elle nous explique comme elle fait cela et à quel point les entreprises sont réceptives à cette montée en compétence. Elle nous donne également ses conseils sur ce qu'il faut faire pour être un.e meilleur.e User Researcher. Dans ce podcast, Roxane revient également sur de nombreuses notions de la user research : Les personae UX La relation entre les données quantitatives et la recherche qualitative Le recrutement des utilisateurs La recherche exploratoire Définir ses hypothèses et questions de recherche Centraliser l'ensemble des insights utilisateur Restituer et partager les résultats de sa recherche Les ressources de l'épisodes Les liens Le site de Luky Primadani Les podcasts Product Squad Awkward Silences Generation Do It Yourself Phénix Podcast Quote Les autres épisodes de Design Journeys L'épisode #2 avec Noémie Catel de Heetch L'épisode #7 avec Marie Dehayes de Alan et ex-Lunchr L'épisode #16 avec Solène Borrat de Getaround L'épisode #17 avec Luc Chaffard d'Agicap Pour contacter Roxane : LinkedIn Vous avez aimé cet épisode ? Abonnez-vous à DESIGN SYSTEM sur votre application de podcast préférée N'oubliez pas de mettre ⭐️⭐️⭐️⭐️⭐️ avec un petit commentaire sur Apple Podcasts Partagez ce podcast à toutes les personnes qui travaillent dans le Design et le Produit
In this episode of the Anthro to UX podcast, Nichole Carelock speaks with Matt Artz about her UX journey, civic tech, and inclusive design. Nichole earned a PhD in Anthropology from Rice University, works as a Qualitative Researcher for Facebook, and previously worked at Ad Hoc LLC. She has also worked with the recent U.S. Presidential Transition team and is on the board of EPIC.About Nichole CarelockNichole Carelock is a privacy research at Facebook and an anthropologist with 10+ years experience building technical solutions that not only work for people, but with people. Previously she worked in civic technology ensuring the Presidential Transition Teams were equipped with the right Tech Policy, People and Practices to succeed. Her expertise spans from service design for systems with millions of users, to intimate cottage industry ethnographies. She belongs to and serves many communities including AfroTech, User Experience Professionals Association (UXPA), and the American Anthropological Association(AAA). In addition, Nichole is passionate about digital services for vulnerable populations and prides herself on being a "slow thinker" in her world of "failing fast" "rapid iteration" and "disruption." Through slow thinking Nichole works to ensure that innovation, strategies, processes and products are anchored in what matters to people in their everyday lives today and over time.Recommended LinksNichole Carelock on LinkedInNichole Carelock on TwitterEPICAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
In this episode of the Anthro to UX podcast, Ender Ricart speaks with Matt Artz about their UX journey and diversity, equity, and inclusion in UX. Ender earned a PhD in Anthropology from the University of Chicago, works as a Staff UX Researcher for Google, and previously worked at LivePerson, Amazon, and Anthro-Tech.About Ender RicartEnder Ricart is an anthropologist specializing in UX research for emerging technologies including Cloud and conversational AI. Ender has spoken about creating an inclusive and diverse space in UX and written about how academia has helped with working in UX. Recommended LinksEnder Ricart on LinkedInTech Circus Pride Month TalkHow academia helped me in UXAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
Alanté is a persistent and passionate researcher. This became clear to me after hearing more about her story and learning what drew her to UX, how she pursued her career, and how she strives to be a champion for human-centered design in whatever role she has. In our discussion she also talks about some unique skills necessary for excelling in UX and presents a thoughtful view on the need to get applied experience, whether that's through grad school, a bootcamp, volunteering, or in her case, at an existing job. Alanté's ability to recognize opportunities where human-centered design could be utilized and then to take charge and make those opportunities a reality is very admirable. I'm happy to report that as of March 2021 Alanté is now a User Researcher at Microsoft Mixed Reality, working on products like the Hololens. LINKS LinkedIn Thank you Alanté for being a guest on the show! If you want to get in touch or if you have questions about pursuing a UX career please email me at hello@uxpursuit.com. Lastly, thanks to Irene Barber for creating the music for today's episode. Check out her music under the artist name Nearby on Spotify or at nearbymusic.bandcamp.com.
In this episode of the Anthro to UX podcast, Elizabeth Rodwell speaks with Matt Artz about her UX journey. Elizabeth earned a PhD in Anthropology from Rice University. Previously, Elizabeth worked as a UX Researcher for Schlumberger and is currently an Assistant Professor of Digital Media at the University of Houston and the Executive Director of the Houston UXPA (HUXPA). She recently published the paper, A Pedagogy of Its Own: Building A UX Research Program.About Elizabeth RodwellElizabeth Rodwell is a media anthropologist who is interested in interactivity, television, emergent technology (in general), and artificial intelligence (specifically). She is also a usability researcher (UX). Her first book Push the Button: Interactive Television and Collaborative Journalism in Japan (forthcoming) examines the post-Fukushima tensions in the Japanese journalism and television industries, and seeks to account for the ways that media professionals are responding to increasingly skeptical and distracted audiences. She also tracks the global debut of interactive television in Japan– a cutting-edge fusion of mediums that represented the most dramatic departure from existing television technology in several decades. She was interested in examining how the concept and practice of participation change as technology evolves the means by which people can contribute.Currently, she is working on a project at the intersection of artificial intelligence / machine learning and user experience (UX). Partnering with UX researchers and designers in companies both in the U.S. and Japan, and she is exploring what it means to think about usability when we're attempting to replicate human interaction via machine.Recommended Links Elizabeth Rodwell on LinkedInElizabeth Rodwell on TwitterElizabeth Rodwell on Google ScholarHUXPAA Pedagogy of Its Own: Building A UX Research Program.About Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
Mathilde est User Researcher chez PayFit. Mathilde a suivi des études de communication. Au cours d'un stage, elle découvre que l'application sur laquelle travaille son entreprise a raté le coche : l'app n'a pas été conçu en prenant en compte les besoins des utilisateurs. A ce moment, Mathilde ne comprend pas que l'on n'ait pas parlé à des utilisateurs au cours de la conception produit. Par la suite, Mathilde découvre le métier UX Designer grâce à l'ECV Digital. Il n'en faut pas plus pour la convaincre de rejoindre l'école. Au cours de ses études, elle rencontrera Léa Mendes Da Silva, VP Design chez PayFit, qui lui demandera de rejoindre l'entreprise en tant que première User Researcher de l'entreprise. Au cours de notre discussion, Mathilde revient sur la constitution de l'équipe Design chez PayFit et de son rôle au sein de l'équipe. Elle revient sur son arrivée, dans une équipe de 3 Product Designers qui n'avaient pas le temps de faire de la recherche : certaines features mises en ligne on fait un flop, puisqu'elles ne répondaient à aucun besoin. Mathilde arrive dans ce contexte pour faire le bilan de la recherche utilisateur chez PayFit. Elle se rend compte qu'elle n'est quasiment jamais faite ou alors dans la douleur. Sauf qu'elle reste seule pour entreprise de 300 personnes - à l'époque. Elle décide donc de mettre en place une toolbox pour donner les outils nécessaires à n'importe qui chez PayFit pour faire de la recherche. Son objectif principal : simplifier la réalisation de recherche et le partage de l'information. Pour atteindre son objectif, elle forme des personnes dans chaque pays pour qu'ils y deviennent ambassadeur de la recherche. Pour y arriver, elle : Forme sur l'enjeux de la recherche Explique les raisons d'en faire et les dangers de ne pas en faire Fait des mises en situation Enfin, elle essaie de résoudre un dernier point : recruter les utilisateurs, en créant une communauté de personnes intéressées pour tester les nouvelles fonctionnalités de PayFit. Mathilde prend le temps de revenir sur la boite à outils qu'elle a créé pour PayFit. Elle nous explique tout ce qu'elle contient : Qu'est-ce que la user research ? Comment recherche et avec quelle méthode de recherche ? Pourquoi fait-on cette recherche ? Comment trouver les bons testeurs ? Comment conduire une recherche ? Elle revient aussi sur la façon dont est utilisée cette toolbox par l'ensemble des employés pour faire de la recherche utilisateur sans que Mathilde de ne fasse goulot d'étranglement. Cependant, si tout le monde peut faire de la recherche, cela veut dire que tout le monde peut rechercher la même chose et donc, perdre du temps. Pour éviter cela, Mathilde aide les équipes se rapprocher les unes des autres lorsqu'elles ont un sujet commun, mais s'occupe de catégoriser les résultats de recherche pour en simplifier l'utilisation par l'ensemble des équipes produit. Pour faire de la recherche, il faut des testeurs. Mathilde nous explique comment les recruter, comment communiquer avec, comment faire en sorte qu'ils ne sont pas contactés tous les deux jours, etc. En plus de cela, Mathilde s'occupe de faire de la recherche exploratoire. Son but ? Comprendre ce que ressentent les utilisateurs et s'en servir pour trouver de nouvelles fonctionnalités ou de nouvelles verticales. Une fois ces nouvelles connaissances acquises, Mathilde nous explique comment elle les diffuse auprès des équipes produit. Les ressources de l'épisodes : Les liens : Le site de Payfit Le podcast Quote Les autres épisodes de Design Journeys : L'épisode #19 avec Roxane Lacotte, UX Researcher Freelance L'épisode #21 avec Grégoire Devoucoux du Buysson, UX Researcher @ Mozza & Co-founder @ Cousto Pour contacter Mathilde : LinkedIn
In this episode of the Anthro to UX podcast, Anthony Shenoda speaks with Matt Artz about his UX journey. Anthony earned a PhD in Social Anthropology and Middle Eastern Studies from Harvard University. He currently works as a Senior UX Researcher at HubSpot. About Anthony ShenodaAnthony holds a joint PhD in Social Anthropology and Middle Eastern Studies from Harvard University. His PhD research was on miracle narratives among Coptic Christian in Egypt. Anthony also holds an MA in Latin American Studies from the University of Arizona where he conducted anthropological and historical research on the ne-Zapatista social movement in Mexico. He taught courses in Anthropology & Religious Studies before leaving academia to serve as a priest in the Coptic Church. For the last several years he has worked as a CX researcher at REI and UX researcher with AnswerLab where he conducted research for Instagram and Facebook. He is currently a Senior UX Researcher at HubSpot where he leads research for the artificial intelligence (AI)/machine learning (ML) team.Recommended LinksAnthony Shenoda on LinkedInAnthony Shenoda on TwitterAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
In this episode we hear Olivia Gorvett, an Undergraduate Psychology student, chatting with Rory Byrne. Rory is a Postdoctoral User-Researcher working at The Psychosis Research Unit within the Greater Manchester Mental Health NHS Foundation Trust. Among other things, he chats about how he came to land his role as a User-Researcher, the impact of his own experience with psychosis and the importance of future research. If you'd like to learn more about CAMHS.digital, visit our website at camhs.digital. Thank you for listening!
In this episode of the Anthro to UX podcast, Lisanne Norman speaks with Matt Artz about her UX journey. Lisanne earned a PhD in African & African American Studies & Social Anthropology from Harvard University and has since gone on to work as a UX researcher at Dell, Visa, and most recently Gusto. Lisanne is also the founder of Black UX Austin and an advocate for inclusive design.Lisanne NormanLisanne holds a PhD in African & African American Studies & Social Anthropology from Harvard University, where she taught about African American history & education. She has been a UX Research Director & Lead in Austin for the past 5 years working on products as diverse as personal computers to fintech to ecommerce platforms. Her passion to create inclusive, customer-centric products motivates her every day. Recently, she co-founded Black UX Austin, an organization that seeks to provide a safe space for people of African descent in the design community in Austin, while promoting diversity and inclusion within the larger community.Recommended LinksLisanne Norman on LinkedInBlack UX AustinAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).
Grégoire est UX Researcher chez Mozza et co-fondateur du collectif Cousto. Sans trop savoir ce qu’il veut faire dans la vie, Grégoire suit une formation dans le marketing digital en école de commerce. Ses études l'amène à faire un stage chez Coca-Cola au service marketing. Parmi ses projets, il doit gérer le développement d’un jeu mobile. Une fois développé, il le fait tester à des stagiaires de 3ème et en apprend plus en 2 heures qu’en 6 mois de développement. C’est là que Grégoire et son manager réalise qu’il y a un problème : il n’y a pas de pont entre les constructeurs et les utilisateurs. Et cela ne concerne pas que Coca-Cola, ils réalisent que le problème est le même dans des entreprises comme Vestiaire Collective, BlaBlaCar ou Parrot. Pour s’assurer que le besoin existe vraiment, Grégoire et son équipe font… Des tests utilisateurs pour Vestiaire Collective. L’entreprise en retire de nombreux apprentissages et valide le besoin. Grégoire et ses associés créent alors Ferpection, une entreprise de conseil en user research. Avec Grégoire, nous discutons de la séparation actuelle entre la recherche marketing et la recherche utilisateur. Pour lui, cette distinction n’a pas de sens. C’est en combinant les 2 que l’on peut faire une recherche beaucoup plus stratégique et bénéfique pour les entreprises. On aborde également la question de la user research dans les grands groupes. Le discours de Grégoire à ce propos est original. Pour lui, ses entreprises sont habituées à la recherche, mais au niveau du marketing. Sauf qu'elles ne savent pas comment l'utiliser pour développer leurs produits. Par ailleurs, ces entreprises cherchent avant tout à minimiser les risques, elles sont donc plus enclin à faire de la recherche utilisateur, comparé à des start-ups qui cherchent à déliverer rapidement. Il revient également sur un point important de la user research : elle sera forcément biaisée. En effet, la méthode de recherche, le contexte, les questions ou encore les utilisateurs ont tous une influence sur les résultats qui seraient différent dans un autre contexte. En soi, la recherche réduit l’incertitude, mais elle ne se le sera jamais de 100% du fait de ces biais. Grégoire revient aussi sur les différents profils de user researchers. Quelles sont leurs forces et faiblesses ? Quelles les compétences a absolument avoir pour remplir cette fonction ? Après 5 ans, Grégoire a envie d’explorer de nouveaux sujets et de redevenir contributeur individuel. Il rejoint alors Mozza, un collectif des Product Strategists, Designers et Researcher qui travaille pour des start-ups en devenir ou des scale-ups. L’occasion de comprendre comment la User Research aide les entrepreneurs à cadrer leur projet. Grégoire nous explique également pourquoi et comment il intervient en tant que User Researcher dans des entreprises comme Airbnb ou Uber. Pour aider les entreprises à progresser en User Research, Grégoire à fonder Cousto, un programme de formation à la User Research à destination des Product Designers et Product Managers. Les ressources de l'épisodes Les liens Ferpection Mozza Tandemz Cousto Les livres Running Lean de Ash Mauraya Lean Startup d’Eric Ries Système 1 / Système 2 (Thinking Fast & Slow) de Daniel Kahneman Votre cerveau vous joue des tours d’Albert Moukheiber Les podcasts Mixed Methods Quote de Roxane Lacotte Les autres épisodes de Design Journeys L’épisode #2 avec Noémie Catel, Product Designer chez Heetch L’épisode #8 avec Jonathan Widawski, fondateur de Maze L’épisode #12 avec Marine Dias, Senior User Researcher chez Algolia L’épisode #19 avec Roxane Lacotte, freelance User Researcher Pour contacter Grégoire : LinkedIn Vous avez aimé cet épisode ? Abonnez-vous à DESIGN SYSTEM sur votre application de podcast préférée N'oubliez pas de mettre ⭐️⭐️⭐️⭐️⭐️ avec un petit commentaire sur Apple Podcasts Partagez ce podcast à toutes les personnes qui travaillent dans le Design et le Produit
We're back with our third Analogue. We're priveleged to be joined by Anna Casey, a User reseracher at Tableau. We talk about how Anna found gherself at Tableau, her perspectives on user research and how as dahsboard authors, we can bringh a product centrix user research methadology to the way we gather requirements and deliver analytics products. Feedback welcome on Twitter to Ravi at @scribblr_42 or Tim at @tableautim - or e-mail us, at datumpodcast@gmail.com
Roxane est User Researcher Freelance Au cours de ses études en école de commerce, Roxane à l’opportunité de partir aux Etats-Unis poursuivre sa formation à Indianapolis. C’est là qu’elle découvre ce qu’est le métier d’UX Designer. Elle s’oriente tout de même vers le marketing et découvre que parler avec ses clients permet d’avancer dans ces projets de manière efficace. C’est là qu’elle découvre le métier qui lui correspond : User Researcher. Pour faire de la User Research son métier, Roxane rejoint Axance en tant que chef de projet UX. Au cours de cette expérience, elle travaillera avec des UX Designers, UI Designers et des UX Researchers et montera en compétences sur ces sujets. Après 2 ans, elle saute le pas et devient User Researcher et commence à exercer chez AirFrance ou encore Natixis. Après presque 3 ans chez Axance, Roxane décide de quitter l’agence Axance et devenir freelance afin d’accompagner principalement des start-ups et des scale-ups. Suite à une prise de contact, elle accompagne Luchr (désormais Swile), puis Heetch et découvre l’entrain qu’ont ses entreprises autour de la recherche, d’appliquer les enseignements d’une discovery pour faire changer les choses, etc. C’est cette dynamique qui lui donne envie de continuer à travailler dans ce type de structures. Au cours de la discussion, Roxane est revenue sur sa manière de mettre en avant la user research chez ses clients. Pour cela elle revient sur 3 points : Apprendre à connaître les personnes avec qui elle va travailler Mettre en place un meetup interne pour expliquer son métier et ce que cela va apporter à l’entreprise Organiser une weekly research : un point où elle planifie les recherches à venir et résume les résultats des recherches précédentes Roxane revient également sur les raisons qui font que l’on fait appel à elle : apporter un regard impartial sur les résultats et offrir une bouffée d’oxygène aux équipes. Durant ses missions, Roxane transmet également sa culture user-centric afin de faire prendre conscience aux gens de son importance dans les organisations produit. Elle nous explique comme elle fait cela et à quel point les entreprises sont réceptives à cette montée en compétence. Elle nous donne également ses conseils sur ce qu’il faut faire pour être un.e meilleur.e User Researcher. Dans ce podcast, Roxane revient également sur de nombreuses notions de la user research : Les personae UX La relation entre les données quantitatives et la recherche qualitative Le recrutement des utilisateurs La recherche exploratoire Définir ses hypothèses et questions de recherche Centraliser l’ensemble des insights utilisateur Restituer et partager les résultats de sa recherche Les ressources de l'épisodes Les liens Le site de Luky Primadani Les podcasts Product Squad Awkward Silences Generation Do It Yourself Phénix Podcast Quote Les autres épisodes de Design Journeys L’épisode #2 avec Noémie Catel de Heetch L’épisode #7 avec Marie Dehayes de Alan et ex-Lunchr L’épisode #16 avec Solène Borrat de Getaround L’épisode #17 avec Luc Chaffard d’Agicap Pour contacter Roxane : LinkedIn Vous avez aimé cet épisode ? Abonnez-vous à DESIGN SYSTEM sur votre application de podcast préférée N'oubliez pas de mettre ⭐️⭐️⭐️⭐️⭐️ avec un petit commentaire sur Apple Podcasts Partagez ce podcast à toutes les personnes qui travaillent dans le Design et le Produit
Alec sits down with Eddie Pearson, User Researcher at Stocksy United and Dominique Moore, Social Trust Research Assistant at Apple - to discuss the role of social media in UXR, and how social media can help land you a gig in UXR.
In this week's episode, Nathan spoke to Steve Bromley, a User Researcher at Reach plc. Previously, Steve worked at PlayStation (Sony Interactive Entertainment), working on console games such as Horizon: Zero Dawn, No Man's Sky and more!Steve told Nathan about the role of a Gamers User Researcher and how they make games better. They also discussed how games get made, why it's fun to work in games, some of the misconceptions around working in games development, Cyberpunk 2077, No Mans Sky, getting employed in the gaming industry and his brand new book: How to be a Games User Researcher.How To Be A Games User Researcher, by Steve Bromley, is out now. Aimed at early-career UX researchers, it explains what working in games is really like, how to run reliable playtests, and how to develop the skills required to get a job running playtests professionally.
Alec talks with Genevieve Singer, User Researcher at Github and Toluwa Awodiya, Senior Product Researcher at SurveyMonkey about how to land a new career at a growing tech company.
With a master's degree in psychology and many years of experience as a User Researcher, Nikki Anderson moved in 2018 from New York to Berlin. She works currently as User Research Lead at Zalando as well as her own startup the user research academy. Nikki shares the basics of qualitative user research to be able to get started with it in a fast and effective fashion. Next to that, she talks about when a company should start doing user research and at which point it's worth thinking of hiring a researcher. Table of content 0:30 - Intro Nikki Anderson 2:46 - Researching the perfect croissant 6:55 - The basics of qualitative research 14:10 - Choosing the right segments to research 15:55 - Kicking off a research project 23:00 - The TEDW framework for user interviews 29:00 - Validating qualitative interview data 35:25 - Hypothesis-driven research (how might we statements) 37:35 - Evaluative research vs. generative research 41:55 - Parallelizing market research & user research 44:30 - When to start doing and hiring for research as a company 51:25 - Nikki's key takeaways about getting started with research 54:00 - Debrief Christian & Alex Connect with Nikki: Website: https://www.userresearchacademy.com/ Linkedin: @Nikkianderson-ux Twitter: @productherapist Link to Nikki's research template: https://docs.google.com/document/d/19_2S5c-LWhwEk86oMxemgwsYHcm6CG_rwut5TLz0byY/edit ✩ Follow The Product Bakery Podcast ✩
Christine Broda, a User Researcher at Spotify, opens up about how she has battled imposter syndrome while working at one of the hottest tech companies on the market, a transformative life event that shaped her perspective on life and how she has found meaning and purpose during the pandemic.
Dans ce nouvel épisode je reçois Chloé Martinot, co-fondatrice de l'agence de design d'intérieur, Ouvrage, anciennement User Researcher et CPO chez ManoMano. Avec Chloé, on parle de Discovery, de loin mon sujet "product" préféré. Que tu sois junior ou senior, je pense que cet épisode est vraiment un must car il articule clairement les réflexes à adopter pour construire un "bon" produit. On y aborde les points suivants: ⏳ La discovery ce n'est pas forcement long
Christine Broda, a User Researcher at Spotify, opens up about how she has battled imposter syndrome while working at one of the hottest tech companies on the market, a transformative life event that shaped her perspective on life and how she has found meaning and purpose during the pandemic.
On this episode of The Creative Comeup, I chatted with my good friend Lauren Gonzales, a Senior User Researcher at Digital Ocean. We discuss her journey into UX, intersectional identities, and dealing with anxiety during this unprecedented time. Let me know what you think of the episode by leaving a review on Apple Podcasts! SHOW NOTES: Music By The Passion HiFi www.thepassionhifi.com Guest Info: Instagram: https://www.instagram.com/l.geezy/ Website: http://laurengracegonzales.com/
Allison Cassing is the User Researcher for the H2R Product Science Team. She brings with her years of product management experience focused on data and insights. She has a deep interest in user experience and motivation. In this episode of the Product Science Podcast, we talk about what Allison's learned over the course of her career in product management and user research, and how to make sure you're focused on the right questions. Read the show notes to learn more.
In our continued exploration into Team Roles, in this episode we talk to Erica Kucharczyk about the role of User Research. This is a role that is frequently overlooked, but can pay off huge dividends in the long run if quality research is incorporated into your development cycle. We discuss how research helps teams validate their value proposition, the value of user research, the process of designing, running and analyzing tests, Qualitative vs Quantitative, how to get into user research and what good looks like. So, get out there and do some research! We start by talking about how User Research validates value propositions; needs, gains and pains. Next, we talk about how the User Research role differs from, and overlaps with, the Design and UX roles. We discuss why you should pay for User Research and what good looks like when user research is incorporated fully into the development cycle. We briefly touch on some tools for remote testing and talk about different testing environments, such as a more formal lab setting vs. more natural settings. We talk about the importance of researcher demeanor and attitude, especially the mindset of not leading the user and not helping the user too much. We touch on low-fi testing methods for low budget situations or to simply get started doing user research with your team. We revisit the Qualitative vs Quantitative discussion and talk about how they compliment each other and how different insights can be gained by both approaches. We go through the process of designing tests, running the tests, analysing the results and playing back the findings. We talk about recording users and privacy concerns, including GDPR. Erica talks about her interest in this area and the article she co-wrote on this subject (see link in the show notes below). We discuss how people can get into research and what good looks like. Good researchers must be good communicators, they should like people, be persuasive, and be able to think on their feet. Finally, we talk about how to get started with research on your project and to ensure you don't forget about the User Research role when planning teams. Erica Kucharczyk has been working as a researcher for about 12 years and started off in academia running research on projects in sleep technology and brain training games for older people with dementia. More recently she's been working as a user experience researcher with Government clients and she's interested in research ethics and research operations. Show Notes Erica Kucharczyk is a Brighton/London based User Researcher and can best be found here: https://www.linkedin.com/in/erica-kucharczyk/ Erica's article on GDPR and data protection with regard to User Research can be found here: https://medium.com/design-research-matters/general-data-protection-regulation-gdpr-and-user-research-e00a5b29338e Erica recommends the following book: Think Like a UX Researcher by David Travis https://www.amazon.co.uk/Think-Like-Researcher-David-Travis/dp/1138365297/ Erica mentioned the following tools in this episode: Appear.in - https://appear.in/ Morae - https://www.techsmith.com/morae.html Loopback - https://lookback.io/ Windows Game Bar - https://www.microsoft.com/en-gb/p/game-bar/9nzkpstsnw4p Expanded show notes and leave questions or comments for this episode at: https://burnupmedia.com/2019/05/13/ep13-team-roles-user-research/ – More information at https://www.theburnup.com This podcast produced by Burn Up Media Ltd under under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Further Information at: https://creativecommons.org/licenses/by-nc-nd/4.0/
Laith Ulaby is Director of Research at Udemy, Lecturer in the MIMS (Master of Information Management and Systems) program at the UC Berkeley School of Information and teaches UX Research Methods as part of the UC Berkeley Extension UX Program. After completing his PhD in Ethnomusicology (anthropology of music and popular culture) at UCLA, Laith made the jump into applied research through a Mellon Foundation Post-doc in Washington DC. Since then he has worked as a User Researcher at AnswerLab, Google, Shyp, Uber, and the United Nations Center for Humanitarian Data. In today's episode we talk to Laith about his career and education start in anthropology and his transition from academic to applied research; focusing on the quick wins to build social capital and value to accelerate integration in a business ecosystem; adapting academic ethnographic methods to quick paced applied environment; how to mitigate reflexivity with politics; meaningful work and its connection to impact and curiosity to learn; ethics, social engineering and the value of gut checks; ethics and asymmetries of power. Lastly, he shares his thoughts on positive relationships between academia and business, gives advice to academics moving to industry and industry considering to employ social scientists. Mentioned in Podcast: The Andrew W. Mellon Foundation AnswerLab UXPA Code of Professional Conduct Dark Patterns Ethical OS Laith's work: Getting started in User Experience and Design Research Careers in UX: How different organizations approach user experience design Social media: https://www.linkedin.com/in/laith-ulaby/
You can find a complete transcript of this week's show, as well as all of the links mentioned, by going to: https://boag.me/2HIKTsq
Greg Bennett is a Linguist and Lead User Researcher at Salesforce with extensive experience in the technology sector having previously worked for companies such as Yahoo! and Microsoft. He believes the core of user experience lies in the intersection of language and culture and utilizes ethnography and linguistics to cultivate empathy with users and inform design for the best possible user experience. In today's episode, we talk to Greg about chatbots, how they learn right from wrong; how to deal with context and social identity when building them and how to approach bias and training of chat data. We also cover text-based interactions and how to read them, the meaning of pauses in a conversation, and anonymity and politeness on social media. Lastly, he shares how his expertise as a linguist fits into a multidisciplinary team. Mentioned in Podcast: Deborah Tannen, Conversational Style, Analyzing talk among Friends William Labov Francesca Rossi AI Ethics Global Leader, IBM Research (AI for Good 2018) World summit AI conference, Amsterdam Jefferson (1974) - Notes on a possible metric which provides for a 'standard maximum' silence of approximately one second in conversation Pomerantz (1984) - Agreeing and disagreeing with assessments: Some features of preferred/dispreferred turn shapes Labov (1972) - The social stratification of (r) in New York City department stores Greg's work: https://www.gabennett.com/publications Social media and other links: https://www.linkedin.com/in/gab45/ https://twitter.com/gabennett45
Bienvenue sur La French Touch, le podcast dédié au meilleur du Produit et Design français. Dans ce nouvel épisode, je vais à la rencontre de Chloé Martinot, User Researcher chez ManoMano. Chloé a plein d'anecdotes extrêmement intéressantes que ce soit sur ses débuts dans le métier, sur le monde du Produit en général et également de très bons conseils à toutes celles et ceux qui s'intéressent à la recherche utilisateur. Chloé a un parcours singulier au sein de ManoMano puisqu'elle a été à tour Head of Product, Product Manager puis User Researcher, toujours un peu plus guidée par son envie d'aller au contact des utilisateurs. J'espère que son retour d'expérience sera une belle source d'inspiration pour toutes celles et ceux qui travaillent ou qui souhaitent se lancer dans le monde du Produit, au sens large. ★★★★★ Si le podcast vous plaît, svp n'oubliez pas d'ajouter 5 étoiles sur iTunes Cela me permet de le faire découvrir à d'autres personnes. ✌️
It's always such a pleasure to get to sit down with one of your heroes...and it's especially wonderful when they are just warm, wonderful people. Steve Portigal is a prominent author of two excellent books on user research ( Interviewing Users: How to Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories, linked below) and Steve also speaks prolifically on the conference circuit. And while he maintains a solo practice on the west coast, he somehow makes time to also give a lot of his knowledge away, blogging, podcasting...When I was coming up in the design world, Steve's writing was always clear and helpful. And when we first met, he was approachable and human. Steve is a model for the kind of design thought leader we need more of! Sitting down with Steve for this episode was an interesting risk, though. We ran into each other in SF and talked about the possibility of an episode grounded in a topic Steve is an expert in, but indirectly. Let me explain. Steve is a User Researcher, heart and soul. And he talks and writes about it, fluently. Facilitation is something that he *has to do* in order to bring people together. He's an extremely reflective practioner about research, but about facilitation, less so. For me, it's fascinating to see that divide. I think there are a lot of people where facilitation is a means to an end. Steve illustrates something I coach people on often - you have to be your own kind of facilitator. I can be theatrical and energetic. Steve is more introverted and centered. My way of solving for group work isn't Steve's : he's adapted his own approach that feels natural and gets the job done. There are a few key insights I got out of this conversation that I want you to look out for: Treating Workshops as a series of games with clear rules and goals Steve breaks his time with groups up into "beats" or "scenes" just like an improv person would. Each scene has a focus, an outcome and rules. It breaks the time up and keeps energy moving. Narrow Ranking 0, 1, 2: If you're going to get participants to rank things solo before comparing, make the structure simple. 0 is meh, 2 is awesome. 1 is good. That's it. Too much granularity confuses things. Direct vs indirect facilitation Steve talks about comedic scolding of groups, pushing teams but using humor, vs letting them do their own thing, watching and listening…and stopping the room to call attention to something worthwhile that group is doing. One way might be called extroverted or direct facilitation and the other introverted or indirect facilitation. Steve says that the extroverted practice of calling people out, using names is "not in my energy." Facilitation is about using what feels natural to you. Being conscious of your choices as a facilitator What are you doing, when? And is it working for you? Why or why not? What to absorb or drop? I know that facilitation is a means to and end for most people, but taking time to reflect on your practice can provide significant dividends The "chef's roll" of facilitation Bringing what you really need into the room. The tools make it go smoothly. Some people love 3 X 5 stickies, others want black, or manage color in other ways. I hate pop-up notes with an undying, smoldering passion. The tools matter. Insights generate energy and clarity by making things simple Steve tells a story about how one woman's insights infused the room with energy and clarity. My feeling is that insights pull multiple threads together, grouping complex behaviors into a simple narrative core. Is it the management of too many mental/narrative threads that's exhausting? And the reduction of threads that gives cognitive release? Expand the frame of your work Steve is a researcher, but he doesn't let his work stop there. He knows nothing will happen with the research unless he pulls the work forward into the org. Running ideation or concepting workshops can tip the energy of the team forward and shift the momentum Links: Steve on the Web Steve on Twitter Steve's Podcast: The Episode with EBay's Pree Kolari Interviewing Users Doorbells, Danger, and Dead Batteries: User Research War Stories Brian Eno's Oblique Strategies on WikiPedia and the App I use! (android) DSchool Facilitation Guide The McDonald's Theory