Paradigm Shift of Healthcare

Christian Espinosa, founder and CEO of Blue Goat Cyber, joins hosts Michael Roberts and Justin Bantuelle to discuss why cybersecurity planning is important in medtech, when to consult with cybersecurity experts during product development, and why you should plan for an iterative approach. You'll also learn about the potential pitfalls of waiting too long to consider cybersecurity. Hosted on Acast. See acast.com/privacy for more information.

Eric Muehlbauer, CEO of the North American Spine Society (NASS), joins hosts Michael Roberts and Scott Zeitzer to discuss the current environment of startups in the spine space, industry success stories from recent year, and the upcoming NASS Innovation Summit. Hosted on Acast. See acast.com/privacy for more information.

Dr. Bipin Patel, founder and CEO of electronRx, joins us again to discuss the opportunities and challenges of entrepreneurship in healthcare. You'll get an update on where electronRx is now, how multidimensional thinkers can make an impact in the healthcare space, and how AI is rapidly transforming how we approach things. Hosted on Acast. See acast.com/privacy for more information.

Kevin Torf, founder of T2 Group and author of the book Getting the Job Done, joins hosts Michael Roberts and Justin Bantuelle to discuss navigating digital transformation in healthcare. With over 40 years of experience in the IT space, Kevin shares his insights on where the healthcare industry currently stands from a technical standpoint, where it will go in the future, and roadblocks that are preventing healthcare organizations from getting the most out of their data and tools. Hosted on Acast. See acast.com/privacy for more information.

There are several new products on the market that are helping to improve patient care in orthopedic surgery, from providing better surgical outcomes to safely managing post-surgical pain. Dr. Michael Redler, an orthopedic surgeon, speaker, and consultant for orthopedic companies joins cohosts Scott Zeitzer and Lara Wynne to discuss some of the new products that he is using to improve patient care. Hosted on Acast. See acast.com/privacy for more information.

Dean Browell, the Chief Behavioral Officer at Feedback, joins host Michael Roberts to discuss digital ethnography and how it can be beneficial for medtech companies. In this episode, you'll learn what digital ethnography is and how it works, and how the human connection is beneficial to educating and treating patients. Hosted on Acast. See acast.com/privacy for more information.

Dr. Michael Langworthy, Chairman of Orthopedic Surgery at South Coast Health, is interviewed by our company president Scott Zeitzer, and Lara Wynne, the co-founder of Gate Science and the Chief Academic Officer at the Journal of Orthopaedic Experience. They discuss some of the new technologies and treatments Dr. Langworthy has incorporated into his practice, and how he found, evaluated, and selected them. Hosted on Acast. See acast.com/privacy for more information.

Alyssa Huffman, founder and CEO of Allumin8, and Ted Bird, founder and CEO of Bird Medical group, join host Michael Roberts to discuss the current state of medtech startups. You'll learn about current challenges, the importance of a commercial strategy, and predictions for the future of medtech startups. Hosted on Acast. See acast.com/privacy for more information.

To close out the year, host Michael Roberts shares some of his favorite clips from 2024 episodes. Throughout the year, we had several guests who talked about connecting with customers and understanding their needs. In this roundup, you'll hear some the advice that resonated most with us. Hosted on Acast. See acast.com/privacy for more information.

Jennifer Michelle, a sustainability consultant and director of GreenTown Consulting, joins host Michael Roberts to discuss sustainable solutions in the medtech industry. Jennifer explains the solutions she provides, sustainability trends in the industry, and what medtech companies can do if they want to move to more sustainable solutions. Hosted on Acast. See acast.com/privacy for more information.

Dr. Bipin Patel, founder and CEO of UK-based company electronRX, joins host Michael Roberts to talk about his company's mission for early disease detection in the cardiorespiratory space. You'll learn more about the electronRX technology, as well as broader issues around early disease detection and how companies in this sector can better empower patients. Hosted on Acast. See acast.com/privacy for more information.

Aaron Burnett, founder and CEO of Wheelhouse Digital Marketing Group, joins our host Michael Roberts to discuss how highly regulated industries like medtech can run successful digital campaigns. You'll learn about some of the latest strategies for tracking campaigns while maintaining HIPAA compliance, and how to target the right audience within those restrictions. Hosted on Acast. See acast.com/privacy for more information.

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Translating “engineer-speak” into marketing messages can get tricky when marketers don't have the depth of knowledge around the technical aspects of the project. Lindsey Dinneen, a fractional CMO and former brand engagement manager at Velentium, joins our hosts Michael Roberts and Ashley Hohensee to discuss how marketers can work with engineers and expand their own knowledge to craft the right message for the right audience. Hosted on Acast. See acast.com/privacy for more information.

Jennifer Cain Birkmose, co-founder and CEO of VivaValet, joins hosts Michael Roberts and Justin Bantuelle to discuss how medtech companies can develop applications that are user-friendly for elderly adults, or as she calls them, "olders." You might be surprised to learn that older adults actually DO want to use apps to maintain their independence, but user-friendliness goes beyond just making the fonts larger. Jennifer explains how companies can best help this underserved population. Hosted on Acast. See acast.com/privacy for more information.

Patrick Jamnik, President of Episurf Medical, joins hosts Michael Roberts and Scott Zeitzer to discuss Episurf's Patellofemoral System, as well as the systems they have in place to better support their customers. You'll learn how companies with customized implants can enable customers throughout the process, and the advantages smaller companies have in connecting with others in the industry on LinkedIn. Hosted on Acast. See acast.com/privacy for more information.

Terry Ziemniak, a fractional CISO and partner in Tech CXO's Product and Technology practice, joins hosts Michael Roberts and Justin Bantuelle to discuss how cybersecurity can be a business differentiator for medtech companies. Most of us think of cybersecurity as a requirement we have to meet, but it can be a key feature of your offering, particularly in a space where protecting patient data is of utmost importance. Hosted on Acast. See acast.com/privacy for more information.

Rachel Knutton, CEO of Alluvia Studio, joins our host Michael Roberts to discuss the challenges medtech companies face when it comes to market positioning and reaching the right customer. Rachel explains how to tell a compelling brand story, differentiating yourself in saturated markets, and how to stay consistent in branding and messaging. Hosted on Acast. See acast.com/privacy for more information.

Tom Shrader, Ryan Koleda, and Jordan Killam of R2 Surgical join our host Michael Roberts to discuss their business model of buying, selling, and refurbishing surgical robotics and equipment. You'll learn more about how their process works, the types of customers they serve, and how this type of business fits into the overall landscape of the medtech industry. Hosted on Acast. See acast.com/privacy for more information.

From AI to telesurgery, there are a lot emerging technologies that have the potential to transform how we approach healthcare. Dr. Roger Smith, Chief Strategist at modelbenders.ai and expert in robotic surgery technologies, joins our hosts Michael Roberts and Justin Bantuelle to discuss how the next generation of technologies might influence the future of healthcare. Hosted on Acast. See acast.com/privacy for more information.

Jose Bohorquez and Mohamad Foustok of Bold Type join our hosts Michael Roberts and Justin Bantuelle to discuss recent updates to FDA guidance for cybersecurity requirements. You may be surprised to learn how many medical devices are affected and what changes are coming. Hosted on Acast. See acast.com/privacy for more information.

Kyle Akerman of Akerman Analytics joins our host Michael Roberts and our marketing manager Ashley Hohensee to discuss how medtech companies can plan out their analytics and determine what they want to track to measure success. Whether you need analytics for your commercial website, product analytics, or both, the right planning ensures that you are tracking the data that will be most useful to your business goals. Hosted on Acast. See acast.com/privacy for more information.

Our company president, Scott Zeitzer, joins our host Michael to discuss how sales and marketing take different approaches to relationship building, and how sales and marketing can bridge those gaps and work together to strengthen the pitch. Whether your conversation is one-to-one (sales) or one-to-many (marketing), there are things that each group can learn from one another. Hosted on Acast. See acast.com/privacy for more information.

The customer experience sometimes gets overlooked when developing dashboards and websites in medtech, but it can really impact your customers' perception of your offerings. In this episode, our COO Justin Bantuelle and senior front end developer Katie Fullmer explain why streamlining the customer experience is an important part of our process with all development work, and the value it adds to the end product. Hosted on Acast. See acast.com/privacy for more information.

Dr. Ronald Razmi, founder of Zoi Capital and author of AI Doctor, The Rise of Artificial Intelligence and Healthcare joins our host Michael Roberts to discuss the positioning of AI-enabled medical devices on the market. Learn about the status of AI-enabled medical devices today and how potential customers perceive them and why FDA approval may not be enough. We also discuss what the future of AI in healthcare could look like, and how long it might realistically take us to get there. Hosted on Acast. See acast.com/privacy for more information.

RJ Kedziora, co-founder of Estenda Solutions, joins our hosts Michael Roberts and Justin Bantuelle to discuss how to develop actionable insights from the data collected by medical devices. Learn more about the challenges and limitations with providing meaningful insights in reports, and how medtech companies can start down the pathway of solving this problem to provide useful reporting. Hosted on Acast. See acast.com/privacy for more information.

Adityo Prakash, founder and CEO of Version, shares how AI and molecular science can play a role in proactive healthcare measures. Join Adityo and host Michael Roberts for a discussion on how AI can have a positive impact on healthcare in terms of diagnosis and treatment, how healthcare professionals might transition to using AI, and addressing issues with trust and accountability with the use of AI. Hosted on Acast. See acast.com/privacy for more information.

Rob Brull, Senior Product Director at Infor, is optimistic about what's possible for interoperability with FHIR and AI. Join Rob and hosts Michael Roberts and Justin Bantuelle for a discussion about where interoperability is today, where it's headed in the future, and how medical device companies can approach emerging opportunities to connect data healthcare data. Visit HC.Show for more on this show and to sign up for email notifications of new episodes.Resources:Infor Hosted on Acast. See acast.com/privacy for more information.

Marnie Hayutin, founder of Writing.Health, returns to share how MedTech companies can succeed when they need to pivot their messaging. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss why aligning is important, how to make sure your new messaging works, and how to roll it out. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Hosted on Acast. See acast.com/privacy for more information.

Scott Nelson, Founder of Medsider and Co-Founder of FastWave Medical, joins host Michael Roberts to discuss how MedTech founders can detect product-market fit signals early in the development pathway to ensure that their solution will gain traction at launch. Visit HC.Show for more on this show and to sign up for email notifications of new episodes.Resources: MedsiderFastWave Medical Hosted on Acast. See acast.com/privacy for more information.

Scott Zeitzer, President of Health Connective, and Ashley Hohensee, Marketing Manager at P3, join host Michael Roberts to dig into why it's important to help patients understand information, common missteps that medical practices and MedTech companies make with their content, and how to develop content that better supports patients along the way. Visit HC.Show for more on this show and to sign up for email notifications of new episodes.Visit P3 Practice Marketing for more about how orthopedic, spine, and neurology practices can expand their reach. Hosted on Acast. See acast.com/privacy for more information.

Aaron Hassen, Chief Marketer at AH Marketing, joins the show to highlight what medtech companies need to understand about brand perception to win in today's environment. Join Aaron and host Michael Roberts as they discuss the differences in how startups should approach brand perception vs. established companies, and how to be patient when customers are just looking for the right price. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Resources:AH Marketing Hosted on Acast. See acast.com/privacy for more information.

Michelle Currie, Founder and CEO of Savant Solutions For HIT, joins the show to offer tips on increasing new tech adoption while avoiding tech-related burnout. Join Michelle and hosts Michael Roberts and Justin Bantuelle for a wide-ranging discussion on understanding what providers need before implementing any software, how important it is to listen and empathize, and what they mean by “Monday morning problems.” Visit HC.Show for more on this show and to sign up for email notifications of new episodes.Resources:Savant Solutions For HIT Hosted on Acast. See acast.com/privacy for more information.

Kyle Kiser, Chief Executive of Arrive Health, describes the connective efforts that it takes to make a health tech startup grow. Join Kyle and hosts Michael Roberts and Justin Bantuelle as they dig into the details of introducing consumer choice at the point of care, collaboration between healthcare organizations, price transparency, and more. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Resources:Arrive Health Hosted on Acast. See acast.com/privacy for more information.

Ashlee Hohensee, Marketing Manager at P3, joins Michael to discuss the state of online search ads for medical practices and medtech companies, including the prevalence of ads in search results, what to do about competitor ads, and whether it makes sense for your business to bid on branded terms. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Hosted on Acast. See acast.com/privacy for more information.

Marnie Hayutin, founder of Writing.Health, returns to share tips for marketing messaging that work for medtech. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss how to highlight features and benefits of a medtech product without overwhelming people. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Resources: The Marketing PyramidFinding Your Content Sweet Spot w/Marnie Hayutin Hosted on Acast. See acast.com/privacy for more information.

Justin Bantuelle, Chief Operating Offier at Health Connective, joins host Michael Roberts to discuss why doctors resist adopting new technologies and what developers can do to address those concerns. Sometimes new tools and devices don't offer any real improvement over what's currently available, and sometimes a proposed solution doesn't make a doctor's workflow any easier.Visit HC.Show for more on this show and to sign up for email notifications of new episodes.Resources:Canary MedicalPristine Surgical Hosted on Acast. See acast.com/privacy for more information.

Medtech startups tend to underestimate the balance that's needed across three key factors of development: cybersecurity, usability, and software architecture. Host Michael Roberts welcomes Health Connective's Justin Bantuelle and Bold Type's Jose Bohorquez, Mohamad Foustok, and Andres Echeverry to dive deep on increasing speed to market. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Visit Bold Type for more about medtech product development, and check out their blog. Hosted on Acast. See acast.com/privacy for more information.

There has been a big shift in what a HIPAA-compliant website looks like when it comes to analytics and tracking information. It can be challenging for practices to navigate their options. Join Scott Zeitzer and Ashley Hohensee from P3 and host Michael Roberts as they walk us through their own journey to find a new analytics solution and their recommendations for practices. Visit HC.Show for more on this show and to sign up for email notifications of new episodes.Visit P3 Practice Marketing for more about how orthopedic, spine, and neurology practices can expand their reach. Hosted on Acast. See acast.com/privacy for more information.

Healthcare and medical brands can easily dilute their brand voice if they don't approach their content strategy with intention. Join Marnie Hayutin, Founder of Writing.Health, and host Michael Roberts as they discuss best practices for finding the best voice for your brand and sticking with it. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Hosted on Acast. See acast.com/privacy for more information.

This is the final episode of Paradigm Shift of Healthcare. Throughout this podcast series, we've shared a lot of advice on healthcare marketing, particularly in the online space. For our final episode, we wanted to share our top advice on online marketing for individual providers and small practices, larger medical organizations, and medtech companies. See acast.com/privacy for privacy and opt-out information.

As we look ahead to the new year, COVID is still very much a reality. However, vaccinations and changes in processes have allowed for more flexibility with practice operations, providing patient care, and attending conferences. In this episode, we'll discuss what practices are doing now as compared to a year ago, and our plans for the year ahead as in-person conferences open back up. See acast.com/privacy for privacy and opt-out information.

In this episode, we discuss why you should pay attention to web accessibility for your practice, how to evaluate accessibility on your site, and what you can do to improve. We are joined by Vasu Tummala, a Senior Designer and Front End Developer here at P3 and our staff expert for all things related to web accessibility. Vasu shares his insights on how practices can make their websites more accessible for patients of all abilities. Recommended resource: wave.webaim.org See acast.com/privacy for privacy and opt-out information.

As we've said many times, marketing for medical practices is not a one-size-fits-all type of engagement. While marketing can take some testing and tweaking to get it right, identifying your goals can help to identify the pathway to get started. In this episode, we'll discuss some of the most common goals we see for medical and surgical practices, and what we advise for practices to achieve those goals. See acast.com/privacy for privacy and opt-out information.

Just like your patients need regular follow-up visits or checkups, so does your practice's marketing strategy. Online marketing best practices are continually evolving to keep up with changes in search engines. If you aren't taking the time to update your strategy, you could fall behind your competitors. In this episode, Michael and Scott explain why it's important to do these regular checks, and what we look for when we do a marketing “checkup” for a practice. See acast.com/privacy for privacy and opt-out information.

Physicians have plenty of reasons why they may want to move to a non-clinical role, but how do they make the move? Society of Physician Entrepreneurs President and CEO Dr. Arlen Meyers explains the 4 Ps of the Pivot: Product, Pipeline, Pitch, & Plan. See acast.com/privacy for privacy and opt-out information.

Hospitals and practices may sometimes use the same marketing channels, but there are a lot of key differences in how they can and should market themselves. Jared Johnson returns to the show to share his experience with hospital marketing. In this episode, we compare marketing best practices for hospitals vs. independent practices, and what independent practices can learn from hospital marketing strategies. See acast.com/privacy for privacy and opt-out information.

In a lot of ways, online marketing has very much become a “pay to play” space, especially for medical practices who want to expand their reach or need to get quick results in a saturated market. Online ads can be a great way to get the results you want for your practice, but it's important to choose the right ad network to fit your needs. In this episode, we'll discuss two of the most effective and popular ad networks for medical practices: Google Ads and Facebook Ads. Learn more about the pros and cons of each option, and how to choose your ads. See acast.com/privacy for privacy and opt-out information.

A lot has changed in the landscape of content marketing and SEO for medical practices, and it's important to keep up with the latest best practices to have continued success with online marketing. Continuing our discussion from Part 1, our marketing coordinator Ashley Hohensee joins us to talk about how practices can ensure that their content meets the needs of their patients, what kinds of results to expect from content marketing, and what else practices need to look out for in their SEO strategies. See acast.com/privacy for privacy and opt-out information.

Search engine optimization has continued to evolve over the years. Search engines are frequently updated to be more intuitive to people's needs, and your SEO strategy needs to evolve along with that. What your practice was doing 10 years ago is not going to get you the same results today. Even if your practice is showing up well in search results now, failing to keep up with the latest best practices could result in your practice falling behind with the next update. See acast.com/privacy for privacy and opt-out information.

Scott Zeitzer catches up with returning guest Dr. Ira Kirschenbaum for the 100th episode of the Paradigm Shift of Healthcare. In this episode, Dr. Kirschenbaum shares a passion project of his: the Journal of Orthopaedic Experience & Innovation (JOEI). He stresses the need for continued open conversation between surgeons to help advance the field of orthopaedics. See acast.com/privacy for privacy and opt-out information.