Podcasts about Ipsos MORI

Egal ob Forschung zu Medikamenten oder zur Frage, wie schnell sich das Virus in der Bevölkerung ausbreitet: Studien zum Coronavirus kamen während der Pandemie hauptsächlich aus Ländern wie UK oder Israel. Was müsste anders laufen beim nächsten Mal? Daniela Remus und Korinna Hennig aus der NDR Info Wissenschaftsredaktion fragen in dieser Folge, wie Wissen über einen neuen Erreger gewonnen wird, warum man eigentlich so wenig über Kinder weiß und was der Datenschutz mit all dem zu tun hat. “Ein Kollege hat mal ausgerechnet, dass allein für das Antragsverfahren für eine Studie 440 Arbeitsstunden aufzuwenden sind”, sagt der Intensivmediziner Stefan Kluge vom UKE in Hamburg. Doch es gibt auch gute Nachrichten: Seit der Corona-Zeit können Erkenntnisse über Krankheitserreger auch aus dem Abwasser gewonnen werden. Außerdem in dieser Folge: Die WissenschaftlerInnen Berit Lange, Christian Drosten, Silvia Thun, Philipp Wild, Emanuel Wyler und der RKI-Präsident Lars Schaade. REACT-Studie vom Imperial College London und Ipsos MORI aus England: https://www.reactstudy.org/ NAKO, Deutschlands größte Langzeitstudie zur Erforschung von Volkskrankheiten: https://nako.de/ Studie „Gesundheit in Deutschland“ vom Robert Koch-Institut (RKI): https://gesundheit-in-deutschland.de/de MuSPAD, Multilokale und Serielle Prävalenzstudie zu Antikörpern gegen (respiratorische) Infektionserkrankungen Deutschland, Helmholtz-Zentrum für Infektionsforschung (HZI): https://muspad.de/ Recovery-Studie, weltweit größte klinische Studie zur Behandlung von Covid-19: https://www.recoverytrial.net/ Emanuel Wyler et.al.: Studie über die Entdeckung neuartiger Viren und Enzyme durch Abwassermonitoring: https://www.sciencedirect.com/science/article/pii/S0160412024004616?via%3Dihub Infektionsradar – Influenza- und Sars-CoV-2-Viruslast im Abwasser: https://infektionsradar.gesund.bund.de/de/influenza/abwasser neues Medizinforschungsgesetz: https://www.recht.bund.de/bgbl/1/2024/324/VO.html elektronische Patientenakte, Bundesministerium für Gesundheit: https://www.bundesgesundheitsministerium.de/themen/digitalisierung/elektronische-patientenakte/epa-fuer-alle.html Finanzmittel-Pakt für den Öffentlichen Gesundheitsdienst: https://www.bundesgesundheitsministerium.de/themen/gesundheitswesen/pakt-fuer-den-oegd.html Gematik – Nationale Agentur für digitale Medizin: https://www.gematik.de/ Podcast-Tipp: Quarks Spezial https://1.ard.de/quarks_daily_spezial_tierversuche_braucht_es_sie

Jamie Hartmann-Boyce and Nicola Lindson discuss emerging evidence in e-cigarette research interview Jamie Brown, University College London Associate Professor Jamie Hartmann-Boyce and Associate Professor Nicola Lindson discuss the new evidence in e-cigarette research and interview Professor Jamie Brown. Jamie Brown is Professor of Behavioural Science and Director of the Tobacco and Alcohol Research Group at University College London. He co-leads a research programme that aims to provide insights into population-wide influences on smoking, smoking cessation and alcohol reduction via management and analysis of the major population surveys, the Smoking and Alcohol Toolkit Study. He is also involved in the development of digital behaviour change technologies. His particular focus is on real-world monitoring and evaluation of national tobacco control and alcohol policies, events and stop smoking treatments including e-cigarettes and nicotine replacement therapy. In this podcast Jamie describes how he became involved in this research field. Jamie talks about the national surveillance programme, the Smoking Toolkit Study in relation to e-cigarettes. The Smoking Toolkit Study aims to monitor trends and provide insights into population wide influences on smoking and smoking cessation and be representative of adults in Great Britain. Each month a new sample of about 2400 adults complete a detailed survey with a trained Ipsos Mori interviewer. The study was started by Professor Robert West, almost 20 years ago in 2006 and has accumulated data from almost 400,000 different adults. This is an open toolkit or resource and the data is intended to be used by other researchers, policy makers and practitioners. Jamie talks about the different kinds of information that can be gathered from surveys compared to randomized controlled trials and discusses the importance of gathering data from different sources, to enhance the credibility of research findings. This podcast is a companion to the electronic cigarettes Cochrane living systematic review and shares the evidence from the monthly searches. Our literature searches carried out on 1st July found: found 2 new studies (DOI:10.1001/jamainternmed.2024.1822; DOI: 10.1158/1538-7445.AM2024-LB086), 1 new ongoing study (NCT03862924) & 4 linked papers. For further details see our webpage under 'Monthly search findings': https://www.cebm.ox.ac.uk/research/electronic-cigarettes-for-smoking-cessation-cochrane-living-systematic-review-1 For more information on the full Cochrane review updated in January 2024 see: https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD010216.pub8/full This podcast is supported by Cancer Research UK.

Jamie Hartmann-Boyce and Nicola Lindson discuss emerging evidence in e-cigarette research interview Jamie Brown, University College London Associate Professor Jamie Hartmann-Boyce and Associate Professor Nicola Lindson discuss the new evidence in e-cigarette research and interview Professor Jamie Brown. Jamie Brown is Professor of Behavioural Science and Director of the Tobacco and Alcohol Research Group at University College London. He co-leads a research programme that aims to provide insights into population-wide influences on smoking, smoking cessation and alcohol reduction via management and analysis of the major population surveys, the Smoking and Alcohol Toolkit Study. He is also involved in the development of digital behaviour change technologies. His particular focus is on real-world monitoring and evaluation of national tobacco control and alcohol policies, events and stop smoking treatments including e-cigarettes and nicotine replacement therapy. In this podcast Jamie describes how he became involved in this research field. Jamie talks about the national surveillance programme, the Smoking Toolkit Study in relation to e-cigarettes. The Smoking Toolkit Study aims to monitor trends and provide insights into population wide influences on smoking and smoking cessation and be representative of adults in Great Britain. Each month a new sample of about 2400 adults complete a detailed survey with a trained Ipsos Mori interviewer. The study was started by Professor Robert West, almost 20 years ago in 2006 and has accumulated data from almost 400,000 different adults. This is an open toolkit or resource and the data is intended to be used by other researchers, policy makers and practitioners. Jamie talks about the different kinds of information that can be gathered from surveys compared to randomized controlled trials and discusses the importance of gathering data from different sources, to enhance the credibility of research findings. This podcast is a companion to the electronic cigarettes Cochrane living systematic review and shares the evidence from the monthly searches. Our literature searches carried out on 1st July found: found 2 new studies (DOI:10.1001/jamainternmed.2024.1822; DOI: 10.1158/1538-7445.AM2024-LB086), 1 new ongoing study (NCT03862924) & 4 linked papers. For further details see our webpage under 'Monthly search findings': https://www.cebm.ox.ac.uk/research/electronic-cigarettes-for-smoking-cessation-cochrane-living-systematic-review-1 For more information on the full Cochrane review updated in January 2024 see: https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD010216.pub8/full This podcast is supported by Cancer Research UK.

In a week where shadow chancellor Rachel Reeves echoed Margaret Thatcher when outlining her vision for the UK economy, we ask, is Labour ready for government?Amol is joined by The Rest is Politics's Alastair Campbell to talk about Reeves' speech and whether Labour leader Sir Keir Starmer has done enough to signal what his government could look like.Pollster Kelly Beaver, chief executive of Ipsos Mori, unpacks whether Keir Starmer appeals to people enough to win the election. And voice of University Challenge, Roger Tilling, swings by to help Amol out whilst Nick's away and gives us his moment of the week. Episodes of The Today Podcast land every Thursday and watch out for bonus episodes. Subscribe on BBC Sounds to get Amol and Nick's take on the biggest stories of the week, with insights from behind the scenes at the UK's most influential radio news programme. If you would like a question answering, get in touch by sending us a message or voice note via WhatsApp to +44 330 123 4346 or email us Today@bbc.co.uk The Today Podcast is hosted by Amol Rajan and Nick Robinson, both presenters of BBC Radio 4's Today programme, the UK's most influential radio news programme. Amol was the BBC's media editor for six years and is the former editor of the Independent, he's also the current presenter of University Challenge. Nick has presented the Today programme since 2015, he was the BBC's political editor for ten years before that and also previously worked as ITV's political editor. The senior producer is Tom Smithard, the producers are Hazel Morgan and Joe Wilkinson. The editor is Louisa Lewis. The executive producer is Owenna Griffiths. Technical production from Michael Regaard and digital production from Elliot Ryder.

Ever wondered where the heart and soul of a brand truly resides? Strap in as we journey into the fascinating world of ethnography with Oliver Sweet, Head of Ipsos, where we uncover the reality that a brand's existence extends far beyond the mind of the business owner. It might surprise you to learn that the perception of your brand actually lives in the mind of someone else.Let's take a look at some real-life case studies that show how businesses had to adapt amidst the COVID-19 pandemic. Oliver reveals the secrets behind winning customers over by really understanding their needs and wants. Unearth the mysteries behind why and how people might choose to buy your product with Oliver's tips on asking insightful questions. And, get a glimpse into how the pandemic has shaken up the drinks industry, for better or worse.Lastly, let's dive deep into the bond between brands and consumer perception. Oliver shares the intriguing tale of how Jägermeister capitalized on their product being used as a shot, reinforcing the significance of a brand in the minds of customers. Ending on a powerful note, we highlight the importance of engaging with your customers to discover how your products can cater to them in a meaningful way. Get ready to decode the enigma of ethnography and its practical implications in entrepreneurship with Oliver Sweet.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Clarity from Chaos guest: Dr. Rainer Zitelmann, author of In Defense of Capitalism . Dr. Zitelmann examines the ten most common objections about capitalism: capitalism leads to hunger and povertyinequalityunnecessary consumptionenvironmental destructionclimate changewars. Capitalism, its critics say, prioritizes profits over humanity, creates dominant monopolies, and undermines democracy.  Dr. Zitelmann scrutinizes each of these arguments in turn and reveals the critical flaws that debunk them. He offers counter arguments to each charge, deploying a wealth of historical evidence and eye-opening facts to prove that it is not capitalism that has failed, but a century of anti-capitalist experiments.The second part of the book explores popular perceptions of capitalism in Europe, the USA, Latin America, and Asia and is based on a specially commissioned Ipsos MORI poll of 21 countries, the results of which are presented here for the first time.FIND HIS WEBSITE HERE: FIND HIS TWITTER HERE:Support the show"Wherever you find yourself is exactly and precisely where God wills you to be" Follow us on X: @CFC30290 Follow us on Rumble: https://rumble.com/c/c-3123766 Website: https://clarityfromchaospodcast.buzzsprout.com/ Thanks for listening to Clarity from Chaos

CLARITY FROM CHAOS GUEST:  Dr. Rainer Zitelmann, author of In Defense of CapitalismRainer Zitelmann examines the ten most common objections to capitalism: capitalism leads to hunger and poverty, to rising inequality, to unnecessary consumption, to environmental destruction, to climate change, and wars. Capitalism, its critics say, prioritizes profits over humanity, creates dominant monopolies, and undermines democracy. Zitelmann scrutinizes each of these arguments in turn and reveals the critical flaws that debunk them. He offers counter arguments to each charge, deploying a wealth of historical evidence and eye-opening facts to prove that it is not capitalism that has failed, but a century of anti-capitalist experiments.The second part of the book explores popular perceptions of capitalism in Europe, the USA, Latin America, and Asia and is based on a specially commissioned Ipsos MORI poll of 21 countries, the results of which are presented here for the first time.Dr. Zitelmann is a historian, sociologist and multiple bestselling author, whose books include "Hitlers National Socialism", and "The Power of Capitalism.  He has published over 26 books, which have been translated into numerous languages around the world. Website: HereFacebook: HereSupport the show"Wherever you find yourself is exactly and precisely where God wills you to be" Follow us on X: @CFC30290 Follow us on Rumble: https://rumble.com/c/c-3123766 Website: https://clarityfromchaospodcast.buzzsprout.com/ Thanks for listening to Clarity from Chaos

Time stamps:Martin Wolf 1.35Nouriel Roubini 27.37Ben Page 51.10Eithne O' Leary 66.14The latest podcast in this series supported by Stifel is on the subject of the crisis of democratic capitalism. This is the title of the new book by The Financial Times' lead economics commentator Martin Wolf. His book analyzes in great detail what he thinks has gone wrong with the system used by most of us in the free West. It's a great read and he shows us how citizenship and a shared faith in the common good are not just romantic slogans but the only ideas that can sustain political and economic freedom. There's plenty of Abraham Lincoln in there from “of the people, by the people, for the people” to his wonderful expression about using “the better angels of our nature.” These themes are also discussed with star economist, Nouriel Roubini aka Doctor Doom. His recently published book Megathreats - the ten trends that imperil our future and how to survive them isn't a barrel of laughs and not for those of an anxious disposition. But he did come up with an extraordinary explanation for why China will own Siberia in years to come - Siberian women prefer Chinese guys because they're not permanently drunk and have better financial prospects.To balance these commentators we have some real world wisdom from someone who has to run a European business in 2023. Eithne O'Leary, the President of Stifel, Europe is more optimistic that with some Abe Lincolnesque spirit our system can pull through before it tears itself apart. And old friend of Jericho, Ben Page, now the global CEO of Ipsos-Mori tells us what the world is thinking at ground level. 72% of his global survey group think their government will "let them down" in the future. (And that includes people polled within authoritarian regimes like China.) Almost 6 out of ten think yesterday was better than today.  Oh, dear. Oh, dear.

Happy holidays! Rochelle Turner is Exodus Travel's new head of sustainability. She tells host Si Willmore about her time in Japan and how she noticed how respectful the people are - so much so that schoolchildren eat all of their food out of respect for the farmer, and that every room in the house has its own pair of slippers -- including in the toilet. This deep respect for our environment is perhaps the purest form of sustainability. "Too many things get thrown away or not given the care they deserve," says Rochelle, who has had senior roles at Ipsos-MORI, TUI, Which? and the World Travel & Tourism Council. She has joined Exodus to spearhead their Nature Net Positive commitment as well as many other initiatives. She's completed the Climate Reality Leadership Corps training and recently become a beekeeper! Hosted on Acast. See acast.com/privacy for more information.

In this episode, we discuss the Suella Braverman scandal and how it could be bad news for Rishi Sunak. We also discuss the news that Liz Truss's phone was hacked when she was Foreign Secretary Earlier in the year and the new Ipsos-Mori polling.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is the end of Bullshit Banking in sight? This will definitely get you thinking! For year's we've heard from self-important people in expensive suits that while Fintechs have the snazzy innovation and speed to market, banks have the customer's trust. But do they really? Sure our money is protected by a regulatory requirement that forces banks to guarantee our deposits, so we know that, should something like the crisis of 2008 were to happen again, our money would be safe. Yet according to a recent survey by Ipsos Mori, over 66 % of us suspect that our bank would take advantage of us if it could. Haukur Skúlason , CEO and Co-founder at Icelandic challenger bank Indó is rethinking trust and taking what it means to trust your bank to a whole new level. With a refreshing philosophy of what banking should and shouldn't be, Indó bank is gearing up to bring an end to bullshit banking with a revolutionary proposition: “We don't want customers only to trust us, we want them to like us.” And how will it achieve this monumental task? with a mindset rarely seen in financial services and a value proposition centred on transparency, clarity, fairness and a rotund and friendly animated green mascot for good measure. In this refreshing chat with Haukur we find out how his fearless founding team is approaching the development of Indo like many other disruptors outside banking; removing unnecessary fees, engaging customers in product development and taking a broader view that seeks to understand what problems they should be solving for customers, rather than what products they should be forcing down on them. Indo's measure of success will come when the rest of the industry is forced to change their approach to fees and customer service in response to the new standard it seeks to establish. This is one of the most provocative takes on banking that we've heard so far, and we say that with a lot of excitement as consumers who yearn for the type of banking and mindset that Indó promisses. The end of bullshit banking cannot come soon enough!

Better use of data is key to more effective public administration, and the justice system is no exception. At this month's special event, the 32nd in our series, speakers working in the justice system responded to new public attitudes research commissioned by The Legal Education Foundation in an exciting, quickfire format. Each speaker had eight minutes, followed by eight minutes of questions from the audience. Dr Natalie Byrom, Director of Research at The Legal Education Foundation, introduced the forthcoming report Justice Data Matters: Building a public mandate for court data use. The report presents findings from research led by Ipsos MORI, which is the first study of its kind globally to explore the public's views about the use of court data by third parties. Daniel Flury, Director of Access to Justice Directorate at Ministry of Justice Jennifer Gisborne, Senior Research Executive at Ipsos MORI, and Reema Patel, Research Director at Ipsos UK Daniel Hoadley, Head of Litigation Data, Mishcon de Reya on ground truth and governance of judgment data Imogen Parker, Associate Director at the Ada Lovelace Institute The event was chaired by Gavin Freeguard, Associate at the Institute for Government. #IfGDataBites We would like to thank The Legal Education Foundation for kindly supporting this event.

In this week's podcast, our CEO Leila McKenzie-Delis speaks to Kelly Beaver, Chief Executive, UK and Ireland, Ipsos Mori.Here's what they discuss:

Pollster Keiran Pedley joined me on Never Mind The Bar Charts to discuss what we can learn from the 2022 local elections and how Labour, the Conservatives and the Lib Dems really did. Includes how I would have spun the results for Labour if I'd been in their press team and what Keiran thinks of my enthusiasm for the Liberal Democrat results. Feedback very welcome, and do share this podcast with others who you think may enjoy it. Show notes How useful are the local elections for telling us about national trends? Keir Starmer's approval ratings. "Are you better off?" - Keiran's piece for the New Statesman. Ipsos MORI polling archive. Keiran Pedley on Twitter. Theme tune by Hugo Lee. New to listening to podcasts? Here are some tips on how to listen to podcasts. Enjoy the show? Spread the word Follow the show on Twitter. Like the show on Facebook. Share the show's website, www.NeverMindTheBarCharts.com.

In this episode we speak with Kelly Beaver, CEO of Ipsos UK & Ireland.Kelly Beaver is the CEO of Ipsos UK & Irelandhttps://uk.linkedin.com/in/kellybeaverConnect with Kate Isicheihttps://www.linkedin.com/in/kateisichei/https://www.wheretolookcomms.co.uk

  It was great to welcome back Professor Rob Ford for the latest episode of Never Mind The Bar Charts and to discuss with him both the long-term trends shaping British politics and how they may or may not be seen off by short term factors, such as a birthday cake.   Which means we also got into how grim, or not, the future looks for the Conservative Party. Take a listen to find out what we concluded...     Feedback very welcome, and do share this podcast with others who you think may enjoy it.   Show notes   Rob Ford's previous appearance on the podcast to talk about his book, Brexitland. His co-author Maria Sobolewska also talking about the book. How Australia got compulsory voting. Ipsos-MORI leader ratings. The Daily Express front page being cited by Boris Johnson loyalists. How I was partly right but also massively wrong about Boris Johnson in 2019. Brexitland: Identity, Diversity and the Reshaping of British Politics by Rob Ford and Maria Sobolewska: Bookshop.org (independent bookshops) / Waterstones / Amazon.* The British General Election of 2019 by Rob Ford, Tim Bale, Will Jennings and Paula Surridge: Bookshop.org (independent bookshop) /  Amazon / Waterstones.* Professor Rob Ford on Twitter. Cake photo by jgojtan from Pixabay. Theme tune by Hugo Lee. New to listening to podcasts? Here are some tips on how to listen to podcasts.   Enjoy the show? Spread the word   Follow the show on Twitter. Like the show on Facebook. Share the show's website, www.NeverMindTheBarCharts.com.   * This list includes affiliate links which generate a commission for each sale made.  

Welcome to our final episode of Season 4, and 2021. Never fear, we'll be back with Season 5 next year, in January (another great episode already lined-up). In this episode, we're joined by Mark Billingham, Group Customer Operations & CX Director for The Very Group, with The Very Group being the UK's largest integrated retail and financial services provider – it's the home of Very.co.uk and Littlewoods.com. We're also delighted to be joined by Ipsos MORI's head of XM, Jamie Thorpe. Mark takes time away from his very busy schedule (it's Christmas time in retail …) to discuss some of our very favourite Customer Perspective topics, including the importance of getting CX ‘right' and why, successfully delivering that all important omnichannel experience, where CX is going, and the challenges that lie ahead. The last time I saw Mark was at the ECCCSA | European Contact Centre & Customer Service Awards, where I presented his customer care team with the gold award for the best customer service team in Europe – and, in fact, his team scooped three awards … an amazing achievement (and an amazing night)! Congratulations, again, Mark – and thanks for the interview. Find out more about our latest Ipsos CX and Channel Performance thinking.

A recording of our Dialogue & Debate webinar, streamed live on Wednesday 7 April 2021 from 11am, exploring the social cohesion implications of declining public trust in government, the media and between communities. This hour-long, interactive discussion was hosted by our Chief Executive, Dr Ed Newell, with guest panellists, a live poll and audience Q&A. Our three guest speakers were: Professor Will Jennings - Professor of Political Science and Public Policy at the University of Southampton and Principal Investigator of the ESRC-funded 'TrustGov' project Will Moy - Chief Executive of Full Fact, the UK's independent fact checking charity Dr Nikki Soo - Social researcher at Ipsos MORI and Honorary Research Associate at the Cardiff School of Journalism, Media and Culture

In this podcast, Lauren Porter (a Research Manager in Ipsos MORI's Politics and Society team), is joined by Millie Brown (Evidence Manager at the Centre for Ageing Better) and David Orr (CBE, Chair of the Good Home Inquiry). In this episode, we discuss the research findings from a project commissioned by the Centre for Ageing Better in 2020, which aimed to explore the lived experiences of people approaching later life who live in homes which do not meet their needs. The discussion covers: The background to the Centre for Ageing Better commissioning this project, and the rationale behind their development of the research questions A summary of the key findings: the main issues that people experienced in their homes and the barriers they faced to making improvements to their living situations How the findings from the research have fed into the recently launched Good Home Inquiry, and have informed the development of recommendations The Inquiry's stance on the role of the government in making improvements to homes Next steps for the Inquiry recommendations

This 10 minute interview with Sunny Sharma (DIrector of Global Health at Ipsos MORI) is a special release to help mark World AIDS Day, and focusses on the work that we've been doing to help support the fight against the HIV/AIDS pandemic, particularly across Southern & Eastern Africa.

Andrew Pierce talks to Dr Andrew Freedman on whether the new ‘Omicron' variant might cause less severe symptoms than previous strains of the coronavirus, and speaks to Keiran Pedley, Director of Politics at Ipsos Mori, on a new poll showing a slump in support for Boris Johnson. Plus, is the best way to get to sleep to just stop trying? See omnystudio.com/listener for privacy information.

On this week's politics podcast, host Keiran Pedley is joined by Holly Day and Cameron Garrett to discuss the latest polling data from the Ipsos MORI Political Monitor. The team discusses what's behind the tightening polls, what the public think about the recent budget / cost of living debate, the impact of sleaze allegations and what they think of the Labour Party too.

Ipsos Mori are carrying out a survey of young people. A parent posted a question in said survey which asked young people if they thought they were too thin or too fat. Here are my thoughts on it, and what needs to be done. It will only promote or trigger eating disorders to have our young people answer such absurd questions.

In this podcast, Rachel Brisley the new head of Energy & Environment at Ipsos MORI is joined by Emily Gray, Managing Director of Ipsos MORI Scotland and Lorraine Whitmarsh, Professor of Environmental Psychology at the University of Bath and Director for UK Centre for Climate Change & Social Transformations (CAST). In this episode, the team focus on COP26, the engagement of the public and the likelihood of action following on from the summit, including: Impressions of how COP26 has gone so far and what are the prospects for world leaders stepping up to the climate crisis? How worried are the public about the climate crisis? What do we know about how net zero policies are received by the public? How about the public making changes to their own behaviours? How willing are people to take action themselves? Post-COP26, what would be your advice to governments on how they can best engage citizens in making progress towards net zero?

Each year millions and millions of whatever currency you'd care to have are spent explaining generations to one another. Inherent in that expensive explantation is the idea that people born at about the same time are basically alike, and very different from people born at other times. But, as Bobby Duffy explains in his book The Generation Myth: Why When You're Born Matters Less Than You Think, while this can be the case, it ain't always necessarily so. Generational identities are not fixed, but fluid. They change over time. And beware of those who try to sell you simplistic—or simply false–concepts like generational warfare, or inevitable social decline; that only the kids care about the environment, or that Gen Z is “the suicidal generation”. Bobby Duffy is Professor of Public Policy and Director of the Policy Institute at King's College London. Formerly director of research at the public opinion firm Ipsos MORI, his most recent book was published in the United States under the title Why We're Wrong About Nearly Everything.  

Jessica Long is head of climate change and sustainability practice at Ipsos MORI. The leading research company based in the UK and Ireland leverages cross-sector expertise in sustainability, the environment and climate change research - and provides insights to inform decision-making at the forefront of the green economy. Jessica has also worked with governments and corporate multinationals around the globe to further their sustainability agenda, both in terms of environmental and social progress. In this conversation, Jessica shares her thoughts in the build up to COP26 and what she hopes the summit will achieve; explores the importance of informed decision-making and the use of data to combat climate change; and discusses how important it is to change consumer behavior and why everyone needs to play their part.

In this episode, Mike and Sean are joined by Jessica Long, Head of Ipsos MORI's Climate Change & Sustainability Practice in the UK. How has the conversation evolved from sustainability, climate change and the environment to a wider view of the long-term health of the world and its people? With concern for the environment now at an all-time global high, what do people, governments and the private sector need to know about understanding, prioritizing and leading ESG (Environmental, Social, and corporate Governance) initiatives that will make a difference? Head over to www.ipsos.com for more information about Ipsos. If you have a topic that you'd like us to cover on a future podcast, please reach out to us at publicaffairs@ipsos.com. We are on most podcast platforms as well as on Spotify. Please like and subscribe to Educated Conjecture to get episodes sent to you as soon as they are published.

Ben Page is Chief Executive of Ipsos MORI, the market research company, a frequent writer on topics including trends, leadership and performance management, and one of the world's most connected men, according to GQ magazine. In this episode Ben explains how success only ever comes from unwavering commitment and focus, he explains why you need to let go of control to operate at the top of your game, and he teaches us how to discover our edge, the strength that sets us apart from the rest. This podcast is hosted by Tracy Forsyth - for more resources and courses visit fasttracktofearless.com

Intervista al giornalista Leo Zagami - Puntata 8 Ottobre 2021Secondo il report Perils of Perception di IPSOS Mori sull'ignoranza dei popoli, l'Italia risulta essere la dodicesima al mondo e la prima in Europa in questa speciale classifica. Credo che sia questo il problema principale degli italiani anche in relazione alla politica non credi? A Roma Salvatore Buzzi il protagonista di mafia capitale sta aprendo un pub. Cosa ne pensi?L'ex Direttore commerciale della Google Mo Gawdat ha rilasciato una intervista sulla rivista The Times in cui ha detto che stanno cercando di creare un Dio artificiale, una intelligenza artificiale che metterebbe in pericolo l'umanità. Allo stesso tempo è venuta fuori anche il fatto che Google viene già usato dalle forze dell'ordine per geolocalizzare tutte le persone presenti nell'area di un crimine. Cosa sta accadendo?Ma allora il film “Terminator” sta diventando una realtà visto che a Singapore i robot hanno iniziato a pattugliare le strade e poi c'è la clamorosa sentenza della Corte federale australiana nella pratica per il deposito di un brevetto sviluppato da Dabus, un'Ai creata dal pioniere del settore Stephen Thaler.E su quella signora che ha testimoniato contro Facebook l'altro giorno cosa ne pensi. C'è qualcosa che non mi torna non credi?Dall'ultima volta che ci siamo sentiti è venuta fuori la storia del Merkel la pillola molnupiravir che dovrebbe ridurre del 50% ricoveri ma tu in privato mi stavi dicendo che è pericolosa ed è meglio l'ivermectina. Perché? Ci sono studi a riguardo?Come mai in Australia stanno diventando la peggiore dittatura sanitaria del pianeta ….a parte l'Italia ecco….c'entra forse la Cina? E cosa sta accadendo con Taiwan?Ma è vero che la Cina sta lavorando attivamente su più fronti in rete per dare la colpa agli americani per la creazione del virus? E Trump avverte che la Cina non rispetta più l'America e potrebbe attaccarla. L'America quindi sempre più debole ma è vero che stanno arrestando e uccidendo agenti della CIA in tutti il mondo? Ho visto durante la tua trasmissione L'ESULE che hai mostrato il video di una conferenza dell'ottobre del 2019 in cui Fauci e altri responsabili dell'industria farmaceutica parlavano di organizzare una pandemia per forzare la popolazione mondiale a vaccinarsi. Visto che hai recentemente pubblicato un libro sui segreti indicibili del Vaticano il terzo volume delle tue Confessioni che i nostri ascoltatori possono trovare su Amazon, vorrei chiederti cosa sta accadendo in Francia con il Rapporto shock della Commissione indipendente sugli abusi sessuali nella Chiesa che parla di 330 mila bambini abusati dal clero e i suoi dipendenti. E in Italia?

In this week's episode, host Chris Wright is joined by Andy Vesey, entrepreneur, award-winning energy executive and host of the ‘Investing in Zero' podcast; Jessica Long, head of climate change and sustainability practice at Ipsos MORI; Chuck McCutcheon, editor of Bloomberg Law's environment and energy desk; and John Vidal, former editor at Guardian Environment, for a ‘Deep Dive' conversation on climate change.The conversation begins by discussing how far science and the world has come in combating climate change, referencing the 1992 Earth Summit when climate change was “barely on the map”. Together, with predictions of heatwaves, high temperatures, flooding and rising sea levels becoming a reality, guests consider why there has been limited action, and the collaboration needed to solve this issue globally. The discussion moves on to talk about generational differences around engagement with the climate change movement; how this is reflected in political voting, and how the  pandemic has caused a “trust vacuum” around government, allowing industry to take a greater stance. They compare UK-US action, sustainable infrastructure investment, what we can expect from COP26 - and whether they are optimistic about reaching worldwide net-zero goals.Created & produced by Podcast Partners: www.podcastpartners.comSign up to receive updates by email when a new episode drops at: www.wrightonthenail.fm

Bobby is Professor of Public Policy and Director of the Policy Institute. Prior to joining King's in 2018, Bobby was Managing Director of Public Affairs for Ipsos MORI, which is a team of around 250 researchers in London, Manchester, Edinburgh and Brussels, and Global Director of the Ipsos Social Research Institute, across around 30 countries. He has worked across most public policy areas in his career of 25 years in policy research and evaluation, and has been seconded to the Prime Minister's Strategy Unit and the Centre for Analysis of Social Exclusion (CASE) at the LSE. In Generations: Does When You're Born Shape Who You Are?, Bobby Duffy argues we need to drop the stereotypes and focus on more rigorous generational analysis – one of our most powerful tools for understanding how individuals and societies change, and something which is even more important in light of the Covid-19 crisis, a truly generation-shaping event. Resources https://generations-book.org/take-the-quiz https://www.kcl.ac.uk/people/bobby-duffy https://twitter.com/BobbyDuffyKings https://www.kingsfund.org.uk/about-us/whos-who/bobby-duffy HELP ME CROWDFUND MY GAMESTOP BOOK. Go to https://wen-moon.com or join the crowdfunding campaign and pre-order my next book If you haven’t already and you enjoyed this episode, please subscribe to this podcast and our mailing list, and don’t forget, my book, Brexit: The Establishment Civil War, is now out, you’ll find the links in the description below. Express VPN 12 Months 35% off!! - https://www.xvinlink.com/?a_fid=chatter​ NameCheap - https://namecheap.pxf.io/WD4Xrn Spreaker - https://spreaker.pxf.io/0JmQoL Watch Us On Odysee.com - https://odysee.com/$/invite/@TheJist:4 Sign up and watch videos to earn crypto-currency! Buy Brexit: The Establishment Civil War - https://amzn.to/39XXVjq Mailing List - https://www.getrevue.co/profile/thejist Twitter - https://twitter.com/Give_Me_TheJist Website - https://thejist.co.uk/ Music from Just Jim – https://soundcloud.com/justjim

On this week's special podcast, Kelly Beaver, Managing Director of Public Affairs is joined by Mark Herbert, Director, Schools & TVET (Technical and Vocational Education and Training), British Council, UK and Will Straw – CEO of the Prince's Trust International. In this episode, the team review Ipsos's latest data on children and young people, collected to mark World Youth Skills Day, which explores how adults in 29 countries understand and perceive the challenges facing children and young people across the world as a result of the pandemic. What do the public think are the biggest issues facing children and young people? And how does this align with what our guest speakers are seeing ‘on the ground'? What, if anything, do the public want policymakers and NGOs to do to improve access to education, redress the harm caused by the pandemic, and help children and young people return to school? And what does this all mean for organisations working in the global education sector, and the governments they are trying to influence?? Our team discuss all this and more, with a conscious focus on the impact of pandemic-related school closures on children's education, wellbeing, skills development, and capacity for lifelong learning across the world. World Youth Skills Day was established in 2014, to celebrate the strategic importance of equipping young people with skills for employment, decent work and entrepreneurship. World Youth Skills Day 2021 celebrates the resilience and creativity of youth worldwide throughout the Coronavirus crisis.  

Polling released yesterday revealed that a surprisingly large minority of the British public support not only just a permanent mask mandate but also the closure of nightclubs and a 10pm curfew. To discuss these bizarre findings James Forsyth is joined by Ben Page, CEO of Ipsos MORI, the firm behind the numbers, and Francis Elliott, director of advocacy at Engage Britain and former political editor of the Times. 

Hybrid working brings with it all sorts of benefits thanks to its flexible nature. But for managers, it poses some tricky questions. How do you manage a team that is split by location and perhaps timezone? How do you keep up morale when you're not in the room? How do you create a work environment that benefits everyone? In this episode of the Nowhere Office, we are joined by an array of workplace experts to help us grapple with this conundrum: Ben Page, CEO of Ipsos Mori, Joanna Swash, the group CEO of Moneypenny, and Mark Eltringham, publisher of Workplace Insight and IN Magazine. Plus, our resident Nowhere Office expert, Julia Hobsbawm, gives us a rundown of her working life.

On this week's episode of the Ipsos MORI Politics and Society podcast, Keiran Pedley and Cameron Garrett sit down to discuss the latest wave of Ipsos MORI's Political Monitor. They ask what is behind the Conservative's growing poll lead and examine Keir Starmer's falling poll ratings.

On this week's episode of the Ipsos MORI Politics and Society podcast, Keiran Pedley and Cameron Garrett sit down to discuss the latest wave of Ipsos MORI's Political Monitor. They ask what is behind the Conservative's growing poll lead and examine Keir Starmer's falling poll ratings.

As our exclusive poll shows the public wants the coronavirus inquiry to start early, we speak to our political editor Joe Murphy and ask if the chaos in Portugal's airports will add to the pressure. He tells us that anything that increases people's “sense of unfairness or resentment” could turn into pressure “in multiple ways” including demands for that inquiry to start this year.Currently, it's set to launch in Spring next year and not deliver its findings until after the next general election. But just 17 per cent of people support that according to researchers at Ipsos MORI for the Evening Standard.Meanwhile, Brits desperate to escape Portugal before an amber list deadline have spoken of carnage at airports. Confused holidaymakers, desperate to get home ahead of the deadline of 4am Tuesday, were met by two-hour-long queues at Faro Airport.Ipsos MORI interviewed 1002 adults across GB by phone, from May 28 to June 3. Data are weighted. Details at www.ipsos-mori.com See acast.com/privacy for privacy and opt-out information.

Is president Biden’s jobs plan getting America back to work? Plus: the latest from Uruguay as the country struggles to contain a spike in coronavirus infections, Ben Page from Ipsos Mori rounds up the week in statistics and the South African historian Shalo Mbatha tells us about the new Zulu king.

Ben Page, chief executive of Ipsos MORI joins Greg Williams in looking ahead to 2025 and explore future scenarios for business, consumers and society in the wake of the Covid-19 pandemic.  

Ben Page, chief executive of Ipsos MORI joins Greg Williams in looking ahead to 2025 and explore future scenarios for business, consumers and society in the wake of the Covid-19 pandemic.   Learn more about your ad choices. Visit podcastchoices.com/adchoices

B. JOHNSON : L'AFFAIRE DES RIDEAUX, SCANDALE DE TROP ? – 05/05/21 INVITÉS ANNE-ELISABETH MOUTET Éditorialiste - « The Daily Telegraph » PATRICK MARTIN-GENIER Enseignant en droit public - Spécialiste des affaires européennes ÉRIC ALBERT – En direct de Londres Journaliste - Correspondant à Londres - « Le Monde » CATHERINE NORRIS-TRENT – En duplex Journaliste britannique Grand reporter en charge des questions internationales – « France 24 » C'est une période particulièrement mouvementée par le Premier ministre britannique. Alors que vont se tenir ce jeudi des élections locales outre-Manche, les premières post-pandémie et post-Brexit, la cote de popularité de Boris Johnson ne cesse de baisser. La semaine dernière, selon une enquête Ipsos Mori, 59 % des Britanniques déclaraient même « ne pas lui faire confiance ». Si le mois dernier le succès de la vaccination anti-Covid a fait son heure de gloire, le chef du gouvernement conservateur est aujourd'hui empêtré dans plusieurs affaires embarrassantes, dans une ambiance de règlement de comptes avec son ancien conseiller Dominic Cummings. Dans un billet au vitriol, l'ex-artisan de la victoire du « Leave » au référendum de 2016 sur le Brexit, qui a quitté le gouvernement dans des conditions houleuses mi-novembre, l'a accusé d'avoir fait financer la rénovation de ses appartements privés du 11 Downing Street ainsi que les honoraires de la « nanny » de son fils par un généreux donateur du Parti conservateur. S'ajoutent des contrats de lutte contre la pandémie qui auraient été offerts à des personnalités proches du chef de la droite sans appel d'offres public au prétexte de l'urgence. Selon d'autres fuites, à l'automne 2020, Boris Johnson aurait dit qu'il préférait voir « les corps s'empiler par milliers » plutôt que de décréter « un nouveau putain de confinement ». Enfin, les médias britanniques ont rapporté que son numéro de téléphone personnel, inchangé depuis quinze ans, était accessible à tous sur Internet. Une sacrée brèche dans la sécurité. Et la bourde de trop ? Face à ces révélations, Boris Johnson dément tout en bloc mais les demandes d'enquêtes et les critiques pleuvent de toute part, notamment de l'opposition travailliste, qui l'accuse de « corruption » et espère rattraper ses 10 points de retard dans les sondages sur les « Tories ». Ces élections locales vont donc être un vrai test pour Boris Johnson et les conservateurs, mais aussi pour l'unité du Royaume-Uni, alors que s'annonce un scrutin crucial ce jeudi en Écosse : les législatives au Parlement écossais. Si les indépendantistes du SNP, le Parti national écossais, remportent la majorité absolue, la Première ministre Nicola Sturgeon aura un mandat clair pour organiser un deuxième référendum sur l'indépendance auquel s'est toujours opposé Boris Johnson. Alors les scandales qui entourent le Premier ministre auront-ils des répercussions sur les résultats des élections de ce jeudi ? Boris Johnson est-il sur la sellette ? Quel est l'impact du Brexit sur la City ? Enfin, pourquoi la pêche est-elle toujours un point d'échauffement entre l'Union européenne et Londres ? DIFFUSION : du lundi au samedi à 17h45 FORMAT : 65 minutes PRÉSENTATION : Caroline Roux - Axel de Tarlé REDIFFUSION : du lundi au vendredi vers 23h40 RÉALISATION : Nicolas Ferraro - Pascal Hendrick - Benoît Lemoine - Jean-François Verzele - Jacques Wehrlin PRODUCTION : France Télévisions / Maximal Productions Retrouvez C dans l'air sur : - INTERNET : francetv.fr - FACEBOOK : https://www.facebook.com/Cdanslairf5 - TWITTER : https://twitter.com/cdanslair - INSTAGRAM : https://www.instagram.com/cdanslair/

Two of the guests in the Daytime Show on 30th April were Ipsos Mori pollster Mark McGeoghegan and writer and commentator Gerry Hassan.  Here, both give their views on the state of the election campaigns as we enter the final week before polling day on Thursday.    

This week is the first of our ‘News Roundtable' episodes, where our host Chris Wright discusses the week's biggest issues with journalists and decision-makers. In this episode Chris is joined by Alastair Campbell, writer, strategist, and former Downing Street communications chief; Ben Page, chief executive of Ipsos MORI; and Nazir Afzal OBE, former chief crown prosecutor who has worked on some of the most high profile cases in the country.The discussion kicks off with the controversy surrounding Dominic Cummings, where we weigh in on his role in awarding a government contract worth £500,000 to “friends”, debating whether this was pure inefficiency on their part or in fact, total dishonesty to the public. Together we address the recent enforcement of Quarantine hotels for travellers, asking if this is punishment or medical necessity and exchange views on whether the overwhelming presence of Covid-19 in the media and our daily lives, is detracting from a more serious assessment of the Brexit deal.Created and produced by Podcast Partners: www.podcastpartners.comSign up to receive updates by email when a new episode drops at: www.wrightonthenail.fm

As part of our ongoing series of interviews with experts, we talked to Colin Strong and Tamara Ansons, Behavioural Science Leads at Ipsos MORI. Colin and Tamara told us about how, in this era of intense disruption to our lives and routines, the challenge was not just to understand behaviour, but to understand how it can be changed. You can also read more in the white paper on our website.

“There's a huge amount of uncertainty, people want to know that somebody has a plan and you've got to show-up at this point” - Ben Page In this first interview in our second season - Leadership Lessons for Challenging Times - Ben Page, Chief Executive of Ipsos Mori UK and Ireland, a leading market research agency, talks with Xquadrant's Founder Richard Medcalf. Ben is a frequent writer and speaker on trends, leadership and performance management. He is also visiting Professor at Kings College London, a fellow of the Academy of Social Sciences and a Fellow of the Market Research Society.

With record numbers of podcasts being uploaded to Apple Podcasts your are probably wondering if there's any point in starting a podcast if you've not already got one going? Surely the ship has sailed right? You might as well just get on TikTok because that's where all the cool kids are hanging out now. Well no. And before you say "of course you'll say that Charlotte... your whole job is podcasting", there's actually some good evidence to show just how much room for growth there still is in podcasting. You might want to get your bags packed and on board the good ship podcast sooner rather than later though. Charlotte used data from My Podcast Reviews Service by Daniel J Lewis https://mypodcastreviews.com/podcast-industry-statistics/ (https://mypodcastreviews.com/podcast-industry-statistics/) Ipsos Mori https://www.ipsos.com/ipsos-mori/en-uk/next-episode-opportunity-podcasts (https://www.ipsos.com/ipsos-mori/en-uk/next-episode-opportunity-podcasts) and RAJAR https://www.rajar.co.uk/docs/news/MIDAS_Spring_2020.pdf (https://www.rajar.co.uk/docs/news/MIDAS_Spring_2020.pdf) Instagram - https://www.instagram.com/charlottefosterpodcasts/ (Charlotte Foster Podcasts) Facebook - https://www.facebook.com/CharlotteFosterPodcasts (Charlotte Foster Podcasts) Twitter - https://twitter.com/CFPodcasts (@CFPodcasts) LinkedIn - https://www.linkedin.com/in/charlotte-foster-podcast-queen/ (https://www.linkedin.com/in/charlotte-foster-podcast-queen/)  https://www.charlotte-foster.co.uk/ (https://www.charlotte-foster.co.uk/)

In this special episode of the Governance Podcast, we're partnering with Andrew Blick of the KCL Centre for British Politics and Government to discuss all things public opinion with Roger Mortimore, Professor at King's College London and Director of Political Analysis at Ipsos Mori. As a leading social scientist behind the UK general election exit poll, Professor Mortimore takes us through the origins, mechanics and surprising realities of predicting election outcomes. Subscribe on iTunes and Spotify Subscribe to the Governance Podcast on iTunes and Spotify today and get all our latest episodes directly in your pocket. Follow Us For more information about our upcoming podcasts and events, follow us on facebook, twitter or instagram (@csgskcl). The Guest Roger Mortimore is Ipsos MORI's Director of Political Analysis, and has worked in the MORI/Ipsos MORI political team since 1993. Since 2012 he has also been Professor of Public Opinion and Political Analysis in the department of political economy at King's College London. Roger researches political and social attitudes, especially but not exclusively related to voting and elections; and he is responsible for the Political Monitor Aggregate, a data set consisting of more than half a million interviews stretching back to 1996. He is also the best point of contact for exploring any of Ipsos MORI's historical archive of survey data, covering records of almost every survey which MORI and Ipsos MORI have conducted, on a wide range of subjects, since MORI was founded in 1969.   Skip Ahead 01:20: What is an exit poll? 5:51: You said that more money is spent on the one exit poll than is spent on polling through the whole campaign, which shows that the people paying for it obviously place a high premium on this but who are the customers? Who is paying for this? 7:28: In the end there is only one exit poll, or one publicly available exit poll that we know for certain exists. 8:12: In the context of the UK and what we call the 'first past the post' electoral system, what particular challenges does that system present as opposed to a proportional system? 10:20: What is success in the context of an exit poll? 14:12: I also suspect, for instance, that in 1997, whether you were 10, 20 seats out, when Labour were going to win a huge majority and that was pretty widely expected, doesn't really matter that much. It's in an era where, for the time being, results have been very tight and winning a workable majority is much more challenging. Suddenly you're expected to produce this pin point accuracy.  15:46: If you have unlimited time, money, etc, what might be done differently? 19:53: General elections are obviously to a large extent about parties, so I want to ask about how this figures into what you're doing. If there are one or more parties that have not contested a general election before and they are now running a significant number of candidates, how do you deal with that? 28:47: So you must get to learn a lot about the geography and profile of the United Kingdom for this job. 30:25: There are historic examples of electoral pacts between parties. The most famous one is probably the 1918 election where Lloyd George and the liberals who followed him into his government, splitting from the Asquith liberals, had an arrangement with the conservatives that in predetermined seats they would not run candidates against each other. Were this to come up again in a future general election, how might an exit poll try and model that? 32:54: Again a similar question going back to the electoral system, we have a phenomenon of tactical voting... how do you account for it? 36:06: It'd be interesting to talk about how you came to be in this post. What was your path to who you are now? 37:40: When did exit polling start? 42:21: What actually happens on the ground on election day? 47:54: A word you mentioned a lot is 'computer.' I suppose in 1970 I suspect there was a computer of some kind involved, but even in the time you've been doing it there must have been some significant changes in the technology. Has it made it easier or has it just increased people's expectations? 49:21: Can you recommend a good book on exit polling for our listeners?

The vast majority of adults in Britain - about 70 per cent - are worried that misinformation could influence the outcome of an election or a referendum. And about as many believe it should be a criminal offence to spread 'fake news' deliberately. Those findings are in a poll by Ipsos Mori for King's College London. It was conducted in February and the results are just being released today. Guest: Darrell Bricker Chief Executive Officer, Global Public Affairs, IPSOS

Chapter 1

Společně s Martinem Chytrým z mojeBillboardy.cz pro vás natáčíme sérii videí o venkovní reklamě. V dnešním rozhovoru se věnujeme tomu, jak z ní vytěžit maximum. Jak postupovat při realizaci kampaně - jděte napřímo za majiteli billboardů, vyhněte se prostředníkům -portál mojeBillboardy sdružuje vlastníky reklamních ploch a zprostředkovává přímý kontakt s nimi -plánujte kampaně předem – díky včasné poptávce si můžete vybírat z více možností -vaše reklama bude mnohonásobně účinnější, pokud při tvorbě motivu dodržíte zásady správné grafiky -nevybírejte billboardy jen podle ceny, vyplatí se dát přednost frekventovanějším lokalitám Kombinace offline a online reklamy - Případová studie Nielsen z roku 2017 (anglický originál je na webu) -- 46% Američanů v posledních 6 měsících použilo Google, aby si vyhledali to co viděli na billboardu -- 38% Američanů zveřejnilo příspěvek na Facebooku na základě něčeho, co viděli na billboardu - Případová studie Ipsos Mori z roku 2015 (anglický originál je na webu) -- Britové, kteří viděli reklamu inzerenta na billboardu, mají o 17% vyšší pravděpodobnost, že budou komunikovat s jeho brandem v onlinu -- nejefektivnější outdoorové kampaně zvýšily návštěvnost internetových stránek inzerenta o 38% -- mladí z věkové skupiny 16 – 24 let na základě shlédnutí billboardu provedou online interakci s brandem inzerenta mnohem častěji než ostatní věkové skupiny, a to o 140% O tom, jestli bude vaše reklama úspěšná, rozhoduje často grafika. Proto je velmi důležité vyvarovat se základních grafických chyb. V sérii článků Skvělá grafika na billboard na www.mojebillboardy.cz vám poradíme, jak má správný billboard vypadat a na co se při jeho tvorbě zaměřit. Veškerá doporučení, informace, data, služby, reklamy nebo jakékoliv jiné sdělení zveřejněné na našich stránkách je pouze nezávazného charakteru a nejedná se o odborné rady nebo doporučení z naší strany. Podrobnosti na odkazu https://mladypodnikatel.cz/upozorneni.