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We bellying up to the bar with Everte Farnell. We revealed the secrets to closing that sale and what it takes to even get into sales. We talked marketing and what your goals should be. We also revealed some things that I never have thought in legacy marketing. So make sure you have favorite beverage and be sure to push your stool in. Facebook- The Above The Bar Podcast Instagram- The Above The Bar Podcast Twitch- The Above The Bar Podcast Twitter- The Above The Bar Podcast LinkedIn-The Above The Bar Podcast
Knowing how to increase profits without spending a dime is the subject of this show with Everte Farnell. Having started multiple contracting businesses over the past 25 years, Farnell knows the secrets to increasing profits without spending marketing dollars. In one business he even increased profits by 6 figures in just one month using one simple marketing strategy he shares on the show.Unlike some of the marketing experts trying to take small business marketing revenue, Farnell learned how to sell sitting across the kitchen table and closing deals so he knows what works and what is a waste of marketing dollars.He uses those face to face selling techniques in all his marketing to increase sales exponentially.Today he not only still runs his own contracting service, but he also has a consulting and copywriting service to help other small businesses develop systems and marketing assets that lead to extreme growth quickly and effortlessly.In the contracting world he's known as the rainmaker.Farnell can be reached at EverteFarnell@gmail.com.MegaBucks Radio with Nina Hershbergerhttps://businessinnovatorsradio.com/megabucks-radio-with-nina-hershbergerSource: https://businessinnovatorsradio.com/everte-farnell-top-marketing-consultant-on-how-to-double-profits-without-spending-a-dime
Phil Brakefield substituted his place on Talking With Experts Podcast for Everte Farnell, a world-class copywriter who has been praised by legends like Dan Kennedy. He revealed his Shock and Awe Formula that helped him bring in an extra $100k in profit in 30 days.
In this week's episode, Chris Cownden gets to talk with Everte Farnell, a world-class direct response copywriting expert, praised by internet marketing legends Dan Kennedy, Yanik Silver, Matt Furey, Ben Settle, Matt Bacak and Bill Glazer. We talk about copywriting best practices, what drives human behaviour, and even go over a detailed case study example that will help you understand how copywriters think. I have summarised it for you for ease but if you want to listen to this part, go directly to the...minute.Chris has also gone through and picked out some of golden nuggets from the episode to help you take action today. Check out Everte's bio and tips down below. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~When Everte was in College, he opened a cleaning service with a friend which kickstarted his desire to sell. He then got in the Animal Remediation Business, that means cleaning up after animal mess and restoring the house. In short, to get more clients he would go out and get clients by getting them to complete the contract by signature, until he came across Dan Kennedy's work. He realised that instead of doing 1-2 sales presentations a day he could do up to 500 presentations through copywriting. Following Dan's advice, he brought an extra $100k in profit to his small business just by writing copy that made sense to his clients. From that moment he was hooked! Now, Everte is the the President at 9 World's Publishing, Inc, a world-class direct-response copywriter and a small business advocate with a heart for wanting to serve at the highest level. He has appeared on Geniuses of Copywriting Podcast with Brian Cassingena, The Grafted-in Marketing Podcast with Gary Morris and written books with Dan Kennedy, his mentor. Everte's Case Study Example - (Go to the 25th minute for the full breakdown)If you are selling diet plans, don't market to everyone who is fat. Not everyone who is fat wants to lose weight. If you market to people who are newly divorced, especially men, you'll sell a ton of stuff to them." So if Everte was going to sell weight loss products this is what he would do:1. He's going to look for guys who are over 35 who have been divorced or who's wives have filed for divorce. 2. He's going to find their public records, their driver's licence information and BMI's would be even better. If they were once high school athletes, then they may have met their wives in college and this would have been a contributing factor in them falling in love.3. He'd look for 35-50 year old men, who have been divorced are going through separation and have an income of 120,000+, so have a little disposable income.4. Over 35 year old men's testosterone starts to slowly decline. Most men do not stay in shape and by 35 they're starting to get little patchy and by 40 or 42, some are really heavy or unhealthy.5. These men usually work between 40-50 hours a week, usually have a lot more responsibilities and don't have time to work out. If you are in an unhappy marriage, people tend to eat or drink more and that helps them gain weight. 6. Showing your partner that you are beginning to take care of yourself, get fit, get strong and eat healthier will make you more attractive to your partner which human nature.7. Re-entering the dating scene at this age as a healthier man that takes care of himself will lead to better results, than someone who doesn't take care of themselves. In summary, you have to know your client, you have to know who you're selling to and picture all their needs, desires, problems, past, present and future self. This is the single most important thing to write successful copy. Everte's 7 Actionable Tasks1. Find out their pain points2. Find out what's holding them back3. Understand your client4. Aggravate that pain by digging deeper and finding the root cause (Problem Agitates Solution)5. Understand the product or service you are providing6. Understand the sales process and then just deploy that information in the correct way.7. Offer a solution to that pain (Attention Interest Desire Action)Facebook: https://www.facebook.com/EverteTheCopywriter Website: http://evertefarnell.com/~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Talking With Experts Podcast is the podcast for Business Owners, Entrepreneurs, Solopreneurs, Freelancers, CEO's, Coaches and anyone else that wants to become an expert and grow and scale their business. Every week a new guest will gift you at least 3 actionable steps to take your business and life to the next level. You'll hear stories, lessons they've learned along the way, what is working right now, how to create new revenue streams, how to work more efficiently and so much more. Join Chris Cownden on his journey by subscribing, liking, leaving a review and getting your questions answered.Website: https://www.talkingwithexpertspod.com/ep1-10Links: https://linktr.ee/talkingwithexpertsHave Questions You Need Answering: https://forms.gle/LD6QpPGERjdfUXwK7Resources: https://talkingwithexpertspod.com/libraryFull Transcription: https://talkingwithexpertspod.com/ep08Join The Family: https://talkingwithexpertspod.com/communitySee you next week!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~This podcast contains affiliate links. If you use these links to buy something we may earn a commission. Thanks.Reduce your expenses so you can grow, marketing and scale your business without all the associated costs. Sign up to GrooveFunnels hereIf you want to start your own podcast and use the same platform I use, then sign up to Bcast today. See acast.com/privacy for privacy and opt-out information.
On this week’s Geniuses Of Copywriting podcast we have Everte Farnell, a persuasionist who’s been quietly making bank for himself and his clients for years. This week we discuss: - Local marketing secrets - like the 5 page sales letter that put $100K PROFIT in Everte’s local business - The ‘Influential Writing’ secret that Everte uses to make his copy 10 to 12 times more powerful - Dan Kennedy stories galore! It wasn’t just because they know each other that copywriting legend Dan Kennedy has praised Everte, written about him in his books, and called him a “highly skilled direct response copywriter”. He’s a legend of the game and spills his secrets in this episode. Full episode & resources at https://GeniusesOfCopywriting.com/everte-farnell
How Donald Trump mends broken relationships when necessary, and how any business owner can and should do the same.
How Donald Trump builds outstanding teams, and how any business owner can and should do the same.
How Donald Trump reports news in an effective way, and how any business owner can and should do the same.
How Donald Trump pays close attention to every move his opponents make, and how any business owner can and should do the same.
How Donald Trump executes long-term plans, and how any business owner can and should do the same.
How Donald Trump handles criticism from subordinates, and how any business owner can and should do the same.
How Donald Trump knows when and how to go off script, and how any business owner can and should do the same.
How Donald Trump decides what actions to take, and how any business owner can and should do the same.
How Donald Trump uses contests, and how any business owner can and should do the same.
How Donald Trump leverages what others say about him, and how any business owner can and should do the same.
How Donald Trump properly times the release of information, and how any business owner can and should do the same.
How Donald Trump sets traps for people, and how any business owner can and should do the same.
How Donald Trump responds to challenges, and how any business owner can and should do the same.
How Donald Trump uses threats, and how any business owner can and should do the same.
How Donald Trump displays a "killer" attitude, and how any business owner can and should do the same.
How Donald Trump gets people to thank him and love him, and how any business owner can and should do the same.
How Donald Trump hires the right person for the right situation, and how any business owner can and should do the same.
How Donald Trump knows when to stay silent, and how any business owner can and should do the same.
How Donald Trump uses optics to portray himself in the best light, and how any business owner can and should do the same.
How Donald Trump reframes every situation to his benefit, and how any business owner can and should do the same.
How Donald Trump always knows who he is negotiating with, and how any business owner can and should do the same.
How Donald Trump stays on track despite objections, and how any business owner can and should do the same.
How Donald Trump uses social media to find valuable information, and how any business owner can and should do the same.
How Donald Trump acts quickly and decisively against a vulnerable opponent, and how any business owner can and should do the same.
How Donald Trump goes after the weakest member of a group first, and how any business owner can and should do the same.
How Donald Trump knows when to go around the rules, and how any business owner can and should do the same.
How Donald Trump brands just about everything to his own name, and how any business owner can and should do the same.
How Donald Trump makes sure to meet with people in person, and how any business owner can and should do the same.
How Donald Trump split tests improvements, and how any business owner can and should do the same.
How Donald Trump always seeks and accepts information from anyone, and how any business owner can and should do the same.
How Donald Trump ignores meaningless personal attacks, and how any business owner can and should do the same.
How Donald Trump employs a common persuasion tactic better than almost anyone else, and how any business owner can and should do the same.
How Donald Trump always stays focused on the big picture, and how any business owner can and should do the same.
How Donald Trump finds away around restrictive rules and norms, and how any business owner can and should do the same.
How Donald Trump surrounds himself with the right people, and how any business owner can and should do the same.
How Donald Trump calls people's bluffs, and how any business owner can and should do the same.
How Donald Trump knows where and where not to invest resources, and how any business owner can and should do the same.
Today's Flash Back Friday comes from Episode 94, originally published in September 2013. Everte Farnell is President at 9 World's Publishing, Inc. and a freelance copywriter. He joins the show to share some secrets to copywriting and whether success within the publishing industry is dependent solely on copywriting. He also tells us about the hedge fund advertising regulations and whether hedge fund advertising makes it easier to defraud the public. Website: www.EverteFarnell.com
How Donald Trump overrides what people think they want when they're misguided, and how any business owner can and should do the same.
How Donald Trump always stays strong in times of trouble, and how any business owner can and should do the same.
How Donald Trump always leaves his prospect happy throughout the sales cycle, and how any business owner can and should do the same.
Everte Farnell is President at 9 World's Publishing, Inc. and a freelance copywriter. He joins the show to share some secrets to copywriting and whether success within the publishing industry is dependent solely on copywriting. He also tells us about the hedge fund advertising regulations and whether hedge fund advertising makes it easier to defraud the public. Find out more about Everte Farnell at www.evertefarnell.com.
Everte Farnell is President at 9 World's Publishing, Inc. and a freelance copywriter. He joins the show to share some secrets to copywriting and whether success within the publishing industry is dependent solely on copywriting. He also tells us about the hedge fund advertising regulations and whether hedge fund advertising makes it easier to defraud the public. Find out more about Everte Farnell at www.evertefarnell.com.