Podcast appearances and mentions of bill glazer

It's not enough to know WHY your prospects need your product. You also need to understand all the reasons they might say "No" to buying it as well. If you don't think there are any reasons - Think again. In part two of this two-part episode, Bill Glazer reveals the third major "tipping point" in sales psychology that all sales copy needs to address in order to gain the trust (and the money) of your dream customers. Glazer also outlines the 11 shortcuts to applying even MORE principles of psychology into your copy. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com

Does your sales copy focus only on touting the sweet features of your product? Or are you catering your words to speak to the actual needs of your prospects? In part one of this two-part episode, Bill Glazer covers two of the three major "tipping points" in the psychology of selling that determine whether your copy can convert to sales. Be sure to check out part two next week to discover the third "tipping point" AND the 11 shortcuts to applying even more sales psychology into your copy! MagneticMarketing.com NoBSLetter.com

A lot of business owners falsely believe the purpose of a customer is to get a sale. When in reality, the purpose of a SALE is to get a CUSTOMER. In other words, your goal isn't to abandon a customer once they've given you money. You want to give that person a reason to come back again and again for your products (instead of your competitors'). Bill Glazer teaches from stage how ANY business can earn repeatable income, and not just through continuity programs! If the idea of reducing ad spend, increasing customer value and/or minimizing the amount of time spent selling to/acquiring new customers sounds appealing, then this episode is meant for you. MagneticMarketing.com NoBSLetter.com

It's easy to get lost in a sea of do's and don'ts when it comes to business. There's always a new marketing fad or "shiny object" to chase after. If you're looking for time-tested and proven methods for instantly increasing your business's profitability, however, you'll want to hear what outrageous marketing expert Bill Glazer has to say. Bill walks step-by-step through the 7 strategies he uses and teaches his clients to use in order to quickly find new customers/clients, keep those customers coming back again and again, AND bring their valuable referrals with them. MagneticMarketing.com NoBSLetter.com

The art and science behind constructing good pieces of copy (and entire copywriting campaigns) can be a tricky code to crack. Thankfully you don't have to start from scratch. In part two of this two-part episode, Bill Glazer continues his walk-through of the wildly successful 3-step campaign he crafted for one of his clients, including all the clever little tips, tricks and tactics that have continually given him a major edge on the competition! Make sure to check out part one first before diving into part two! MagneticMarketing.com NoBSLetter.com

In this solo episode, Jacob Berry breaks down how motorcycle and powersports dealerships can actually write ad copy that converts — based on the legendary Bill Glazer's direct response marketing framework. Whether you're trying to move a used Street Glide, push a service special, or fill your showroom for an event, this episode gives you the real-world formula to stop the scroll, build urgency, and drive action from real riders. If your ads aren't pulling the response you want — this is the episode you needed yesterday.Listen to More Spotify: https://spoti.fi/3N9lzfg Further Episodes Apple Podcast: https://apple.co/43FoanX Interviews YouTube: https://youtube.com/@dealershipfixit Follow Our Host Jacob:LinkedIn: https://linkedin.com/in/jacob-b-berry Follow the Fixit:LinkedIn: https://www.linkedin.com/company/dealershipfixit/posts Online: https://linktr.ee/dealershipfixitSponsor: https://dealers.motohunt.com

In part two of this two-part episode Bill Glazer, longtime student turned business partner of Dan Kennedy, reveals the remaining 9 lessons of "outrageous advertising", using a variety of real examples from his successful menswear business and other incredibly successful businesses. (His lesson on testimonials is especially thorough.) Whether you've been needing extra guidance on how to better incorporate testimonials or up your "swipe and deploy" game, Bill's 18 lessons will definitely help, no matter what business you're in! Be sure to check out part one first for the first 9 lessons! MagneticMarketing.com NoBSLetter.com

Bill Glazer, longtime student turned business partner of Dan Kennedy, has a wealth of knowledge and experience when it comes to creating advertising so startling, so eye-catching, that prospects can't help but stop whatever it is they were doing to give it their full attention. In part one of this two-part episode, Bill reveals the first 9 lessons of "outrageous advertising" you MUST implement in your business if you want to drastically increase not only your sales, but your customer retention as well! Be sure to tune in next week for part two and the remaining 9 lessons! MagneticMarketing.com NoBSLetter.com

Are you an expert in your field finding yourself dying to get away from the frustrating demands of your current business? Or maybe you're looking for a simple way to earn additional income while managing your current business? Information marketing may just be the answer for you. In part two of this two-part, value-packed episode, Bill Glazer reveals the 17 best models for information marketing businesses, as well the 6 most commonly made mistakes that inexperienced information marketers make. Be sure to listen to part one first, where Bill shares his own experiences with starting from scratch to becoming an incredibly successful information marketer - and the steps you can take to do the same! MagneticMarketing.com NoBSLetter.com

Looking for a side gig? A retirement gig? OR do you really just wish you could quit your job but continue to make money from your area of expertise? Sounds like it's time to get started in information marketing! In part one of this two-part, value-packed episode, Bill Glazer shares from the Super Conference stage how he went from burnt-out menswear retailer to information marketing giant in just a few short years - AND the steps YOU can take to get started as an information marketer and expert in your niche. Be sure to tune in a couple weeks for part two, where Bill elaborates on the 17 best models for information marketing businesses! MagneticMarketing.com NoBSLetter.com

High turnover, unsatisfactory productivity, slow workflows, inconsistent or low sales, poor morale... if any of this reminds you of your current business, it may be time to bring in a new performance management system. Vince Ripoli, the man who helped Bill Glazer and countless others take their businesses to the next level via implementing proven performance management systems, shares from the Super Conference stage the key components to building a system that inspires team members to improve day by day and grow your company week after week. MagneticMarketing.com NoBSLetter.com

In a world jam packed with ads everywhere you go, does your advertising stand out? Bill Glazer, longtime business partner of Dan Kennedy and outrageous advertising expert, knows A LOT about what it takes to get prospects to pay attention (and pay you money!) Speaking from stage, Bill uses examples from his and Dan's marketing, as well as their students' marketing to illustrate which techniques work best for grabbing your audience's attention and getting them to do business with you. Get ready to think way outside the box on this one! MagneticMarketing.com NoBSLetter.com

In the second part of this two-part episode, Bill Glazer reveals the remainder of the critical components entrepreneurs need to implement if they want to take their businesses to the next level. Joining Bill on stage to talk about some of his "100k ideas" is Dean Killingbeck, expert in outrageous, attention-grabbing advertising. Be sure to check out part one first for maximum impact! MagneticMarketing.com NoBSLetter.com

Bill Glazer, veteran entrepreneur and longtime president of the Glazer-Kennedy Insider's Circle (GKIC), has a vast wealth of entrepreneurial knowledge gained from his previous 34 years in the retail business. He's here to share some of what he considers to be the most critical concepts you need to know as you navigate the business and marketing world. Be sure to catch part two next week, where Bill covers the remaining critical components and welcomes outrageous advertising expert Dean Killingbeck to the stage to help him do it! MagneticMarketing.com NoBSLetter.com

Unlock the secrets to generating over $40 million in revenue with these top marketing books! I didn't like reading at first, but these books transformed my approach to business and marketing. From creating irresistible offers to understanding human psychology, these reads cover everything you need to become a marketing pro. Dive in to learn about the books that shaped my success and how you can apply their lessons to grow your business. If you found this helpful, check out my other videos on leadership and mindset books. Don't forget to like, subscribe, and comment with your favorite marketing books! ➨ Get my Business Growth Levels and EFF Graphics at TrevorMauch.com/freedom My Top 5 Marketing Books: The Irresistible Offer by Mark Joiner Influence: The Psychology of Persuasion by Robert Cialdini Predictably Irrational by Dan Ariely Outrageous Advertising by Bill Glazer 80/20 Sales and Marketing by Perry Marshall *** Want to generate motivated leads consistently, online? Check out my other podcast, Evergreen Marketing: https://link.chtbl.com/gkGhAnYN*** My Instagram: https://www.instagram.com/trevor.mauch/*** My YouTube videos on how to grow as a leader: http://youtube.com/@TheTrevorMauch*** Learn more at https://Carrot.com/shows - Carrot.com, millions of motivated leads generated over the last 10+ Years.

You may think Chat GPT and other AI bots have solved all your copywriting woes, but how do you know if the copy they create is effective if you don't even know the characteristics of effective copy yourself? Bill Glazer steps on stage to share his top copywriting concepts and building blocks that he and Dan Kennedy use to create copy that actually sells. These techniques boost the effectiveness of the copy, no matter what the medium: Sales letters, emails, newsletters, sales funnels, postcards, signs, even internal memos! MagneticMarketing.com NoBSLetter.com

Picking right back up where part one left off, Bill Glazer continues on the topic of top sales strategies that prime your potential customers to do business with you, using examples from his own work helping clients improve their sales prowess. Be sure to listen to the very end to get the answer to Bill's "secret sales weapon" question, and don't forget to listen to Dan Kennedy's sales weapons in part one first! MagneticMarketing.com NoBSLetter.com

The process of going through a sale can be painful for buyers. The process you lead them through may be good enough to get them to buy, but if it's not good enough for them to recommend you to their friends, you can't say it was a successful sale. In part one of this two part episode, Dan Kennedy uses real world examples to illustrate sales weapons you can use to better prepare for a sales experience that will leave prospects "wowed". Don't forget to tune in text week to learn more sales weapons from Bill Glazer! MagneticMarketing.com NoBSLetter.com

Too many entrepreneurs are in such a rush to make a sale that they forget the fact that it is far less costly to retain a current customer than it is to acquire a new one. But just how do you nourish your relationship with your "herd" (aka list)? Marketing experts Dan Kennedy, Lee Milteer and Bill Glazer are back to dive further into some of the essential building blocks of Renegade Millionaire Marketing, including herd building and finding riches in niches. Be sure to check out part one first before giving this episode a listen! MagneticMarketing.com NoBSLetter.com

When it comes to your marketing, are you following along with what everyone else in your industry is doing? While that may seem like the "safe" thing to do, that kind of (in)action is actually keeping your business from thriving as much as it could be. Marketing experts Dan Kennedy, Lee Milteer and Bill Glazer join forces to discuss the premises and building blocks of Renegade Millionaire Marketing, and how following this incredible system (organized by Dan) can vastly change the trajectory of your business for the better. Be sure to catch part two next week! MagneticMarketing.com NoBSLetter.com

You care deeply about your customers, clients and even prospective customers and clients. You know you have the solution to some of their biggest problems, but getting them to understand and believe that can be a difficult task at times. In this episode, Bill Glazer walks through key exercises that can help you get into the mind of your customers and allow you to foster greater trust and communicate with them more effectively. Have a paper and pencil on hand, and be ready to hit the pause button along the way so that you can put into practice each exercise for yourself! MagneticMarketing.com NoBSLetter.com

Many don't bother with creating and sending newsletters to their customers/clients because they feel they're either a waste of time or don't make sense for their business. Bill Glazer and professional newsletter creator Jim Palmer are here to disprove both notions. Using real examples from their businesses, Bill and Jim discuss what makes a monthly newsletter an incredibly valuable tool for developing a loyal customer base and furthering your business's reach. MagneticMarketing.com NoBSLetter.com

Last episode Bill Glazer shared his expertise on the essential building blocks of creating copy that sells. Now he's back to dive deeper into more critical copy concepts as well as elaborate on some of the major pitfalls marketers fall into when crafting sales letters and other pieces of marketing. Be sure to give the previous episode, 11 Essential Building Blocks For Crafting Copy That Sells, a listen before jumping into this episode! MagneticMarketing.com NoBSLetter.com

Anyone can write sales copy. Even AI can do it now. But how do you know if it's any good? Whether you're writing your own copy or delegating the task to someone (or something) else, you have to be able to recognize effective copy vs. garbage copy. Bill Glazer, expert copywriter, marketer and longtime friend and associate of Dan Kennedy, takes to the stage to share eleven key components of copywriting that are proven to create curiosity, increase response and dramatically improve the overall success of your sales copy. MagneticMarketing.com NoBSLetter.com

The saying goes, "If it ain't broke, don't fix it", but does this adage apply to successful entrepreneurs? Jimmy Vee and Travis Miller, two longtime followers of Dan Kennedy, make their case for reinventing your business while you're ahead in order to continue to grow and stay ahead. In this incredibly insightful interview, Bill Glazer and Robert Skrob discuss in depth with Jimmy and Travis as to exactly how they transformed their already successful business so that they made even more money and served even more of their dream customers. MagneticMarketing.com NoBSLetter.com

The late Corey Rudl has solidified his place as one of the pioneers of online selling and marketing, being one of the first ever to create a course online detailing the strategies he himself used to become successful. In this special interview with Dan Kennedy and Bill Glazer, Corey shares his timeless advice for creating your own success online. In part two of this two-part episode, Corey talks all about affiliate programs and specific pitfalls to avoid in selling both online and offline. Be sure to give a listen to part one first! MagneticMarketing.com NoBSLetter.com

About 27 years ago, the late Corey Rudl found immense success selling his Car Secrets Revealed book online after failing to make significant sales offline. A year later in 1997 he found even more success teaching others how to make money in online marketing through his online course. He was one of the first ever to do so. In part one of this two-part episode, Corey speaks with Dan Kennedy and Bill Glazer about how he got his start and what online selling strategies have continued to prove profitable for him. Don't forget to check out part two next week! MagneticMarketing.com NoBSLetter.com

Mike Capuzzi is an Amazon bestselling author, publisher and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for business owners, entrepreneurs and CEOs. If you've ever thought about writing a book or need some marketing help with a book you've already written this is the episode for you and Mike has a great gift for everyone KEY TAKEAWAYS Publishing short information books can help define  entrepreneurs and business owners in their marketplace What do you want the reader to do after they have read your book? If you always focus on serving the reader you will be able to easily decide on a subject for a book It's important to have a point of distinction from other people in your area of business Publishing a book is a long-term investment for generating leads for your business The goal is to get the reader to respond and take action to become a client of your business Think about the people you can help with your publication, it's a disservice to others for you not to do it Think about your ideal reader and share stories that they will find relevant, you are serving them Consistency is what will make you successful To increase your confidence you have to take action and be around other successful people BEST MOMENTS ‘There is a special thing that happens when you become a published book author' ‘A book is a written conversation between you and others ‘ ‘Published book authors are seen as an authority in their area' RESOURCES FOR THIS EPISODE https://mikecapuzzi.com/magic/ VALUABLE RESOURCES https://www.facebook.com/groups/confidententrepreneurscollective  http://www.nataliearabella.com/club Confidence Mastery Podcast  Consultation Call Booking https://calendly.com/natalie-arabella-bailey/confidencecollective ABOUT THE GUEST Mike Capuzzi is an Amazon bestselling author, publisher and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. Throughout his 27 years in marketing and 24 years as a consultant, Mike's diligent and innovative use of High Impact Marketing has consistently surpassed the expectations and outcomes of traditional “corporate” marketing concepts and business strategies for his clients. This expertise has led him to be a guest speaker on the stages of some of the world's most foremost experts on marketing, including Dan Kennedy, Bill Glazer, Rory Fatt, Ed Rush and Julie Steinbacher. To date, Mike has helped thousands of business owners create more profitable marketing. In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for business owners, entrepreneurs and CEOs. CONTACT DETAILS https://mikecapuzzi.com/magic/ ABOUT THE HOST Natalie Bailey is a Property Developer and Coach and Mentor. Having over 10 years' experience in running businesses, including Bars, Gyms, and eCommerce she now has a property development business with her business partner and Mum, Paula. She helps others be more confident and successful in health, wealth & happiness so they can live the life they dream of.  On a mission to help combat loneliness with the Better Together message, she helps busy, lost and stuck entrepreneurs to truly connect with themselves with the Confident Entrepreneurs Club, her Mastermind groups and Retreats. Living between Mallorca and London, she embodies everything she teaches. With a background in Personal Training, health and fitness is high on the agenda, with wealth creation and happiness going hand in hand to create a confident and successful life. Check out www.nataliearabella.com for more information. Check out www.nataliearabella.com for more information and coaching plans CONTACT METHOD FACEBOOK- https://www.facebook.com/nataliearabellabailey LinkedIn- https://www.linkedin.com/in/nataliegoldstarbep/ Instagram- https://www.instagram.com/nataliearabellabailey/ Clubhouse- https://www.clubhouse.com/@nataliearabella TikTok- https://www.tiktok.com/@nataliearabellabSee omnystudio.com/listener for privacy information.

In virtually any business, customer referrals can prove to be a vital asset. Are you optimizing this tool to its fullest potential? In part two of this two-part episode, Dan Kennedy and Bill Glazer talk in detail about the seven remaining strategies on Dan's list of 10 key referral-gathering tactics and the real-life examples that prove their effectiveness. Be sure to listen to part one first to learn the first three strategies on the list, as well as the top reasons entrepreneurs fail to take advantage of referrals in the first place! MagneticMarketing.com NoBSLetter.com

Customer referrals can become one of your best sources for lead generation, but as powerful a resource as it is, many business owners unwisely shy away from seeking them out. Why? In part one of this two-part episode, Dan Kennedy and Bill Glazer first discuss the top reasons the immense potential of referrals often remains untapped, before revealing the first three of 10 key strategies for increasing the natural flow of referrals your way. Be sure to check out part two next week for the remaining seven on Dan's list! MagneticMarketing.com NoBSLetter.com

Closing the sale can be considered both a delicate dance and an inflexible formula whose steps must be followed precisely to guarantee success. Dan Kennedy and longtime business partner and friend Bill Glazer know this all too well. Using real world examples, Dan and Bill discuss five closing techniques that are foundational to increasing closing percentages and therefore your sales. Whether you're closing a sale in print or in person, these methods are a must for every entrepreneurial tool kit. MagneticMarketing.com NoBSLetter.com

On this episode, we’ll be discussing one of our Favorite books, Outrageous Advertising That’s Outrageously Successful by Bill Glazer. This book is a must-have if you’re an entrepreneur. Some of the best advice in the book is the observation that advertising ideas can be found anywhere and it is important to adapt ideas from other industries for […]

When it comes to marketing, it's crucial that your message matches the expectations of your audience. If they're expecting a one-sided sales pitch, and you give them information instead, you'll likely lose their attention. On the other hand, if you give them the information they need without pushing them to buy anything, you may win their business in the long run. So how can you ensure that your message is matched with your audience's expectations? One way is to study your audience and learn what they want. You can also use marketing research to find out what people are looking for online. Once you have a good idea of what your audience wants, you can craft your marketing messages to meet those desires. That's just one aspect of the principle known as "message market match." And the starting point for our conversation with Alyson Lex in today's episode. Alyson Lex has been writing high-converting direct response sales copy since 2007. From her start as the Director of Marketing at Glazer-Kennedy Insider's Circle (working and writing for Dan Kennedy and Bill Glazer) to her private business helping hundreds of coaches, authors and speakers, to her podcast helping you market your business AND put good into the world - she lives and breathes effective marketing that works withOUT selling your soul. Learn more about Alyson at alysonlex.com Google Alyson here

A true entrepreneur would never engage in thoughts or behaviors that repel money and prosperity, at least not intentionally. Unfortunately many do adopt habits and beliefs that keep them from accumulating all the wealth they desire. Dan Kennedy and Bill Glazer discuss in depth five of the most important wealth magnets from Dan's book, No BS Wealth Attraction For Entrepreneurs, and how implementing these five will remove significant barriers that obstruct the natural flow of money to you. MagneticMarketing.com NoBSLetter.com

With the constant onslaught of ads your potential customers are exposed to every day, is your message cutting through the noise? The average attention span isn't what it once was, so if your marketing isn't carefully crafted for your target audience, you can't assume you'll have their focus for long, if at all. Dan Kennedy and Bill Glazer share their wisdom and real world examples to demonstrate how to make your marketing stand out so that viewers feel compelled to know more and take action. No matter what medium you use to spread your messaging, this information will help give you the advantage you're looking for. MagneticMarketing.com NoBSLetter.com

It's nothing but frustration when time, money and other resources are used to acquire promising customers, only to have them slip through your fingers after one sale or one month in your program. So just how do you stop fickle customers from fleeing to your competitors? In part two of this two-part episode, Dan Kennedy and Bill Glazer discuss in detail their top five strategies for metaphorically placing an iron cage of retention around your customers, clients and patients. Be sure to check out part one of this episode to discover the top five reasons customers leave in the first place! MagneticMarketing.com NoBSLetter.com

Sometimes the toughest part of a business isn't acquiring customers - it's retaining them. If you're unable to convince customers to stick with you for the long term, you're basically fishing with a net full of holes. In part one of this two-part episode, Dan Kennedy and Bill Glazer discuss the top five reasons customers, clients and patients quit doing business with you. Understanding these "whys" are essential when evaluating how your business could improve. Don't forget to check out part two next week when Dan and Bill share their top five strategies for combating these "whys" and creating ironclad customer retention. MagneticMarketing.com NoBSLetter.com

Having trouble converting leads to sales? You might have an excellent product or service, but if it's not being marketed correctly then your closing percentages will always be lackluster at best. In part one of this two part episode, Dan Kennedy and Bill Glazer discuss the first four of eight factors that play the greatest role in determining your success in closing a sale. These evergreen principles will apply no matter what business or niche you're in, so remember to come back next week for part two! MagneticMarketing.com NoBSLetter.com

The common excuse for not utilizing paper and/or email newsletters as a tool in business is that it takes too much time. Dan would argue that no one complains about eating or sleeping taking too much time, so why would anyone say the same about something that is just as essential to the health of a business? Alexandria Brown, also known as the "E-Zine Queen", Joins Dan Kennedy and Bill Glazer to discuss exactly why sending a regular newsletter is such a powerful asset to any business, as well as the methods they use to speed up the newsletter production process and provide content their lists actually pay attention to. MagneticMarketing.com NoBSLetter.com

Direct mail may be considered by some to be a dated marketing practice, but to those who know how to do it right direct mail becomes a valuable tool in a diverse advertising toolbox. In part one of this two part episode, Dan Kennedy and Bill Glazer talk in depth about the first three of eight ways entrepreneurs can significantly increase profits through their direct mailing efforts. Be sure to take extra notes on the first one - getting this principle right has a huge impact on the seven that follow it. (And don't forget to tune in next week for part two!) MagneticMarketing.com NoBSLetter.com

As entrepreneurs it may be tempting to put in endless hours of work every single week with the ambition of building a fortune and ultimately earning an early retirement. That is the goal after all, right? Tim Ferriss, author of The New York Times bestselling book, The 4-Hour Workweek, would argue otherwise. Dan Kennedy, Tim Ferriss and Bill Glazer discuss the breakthrough concepts behind The 4-Hour Workweek and how distributing recovery periods throughout your career eliminates burnout and leads to greater freedom and fulfillment in life overall. It is time, not money, that will always be the most valuable currency we have. MagneticMarketing.com NoBSLetter.com

In this episode, I speak with Mike Capuzzi on the topic of creating short, helpful books (known as shooks) for Main Street business owners. Shooks are ideal for local business owners who are looking to increase their level of authority, while also providing helpful information in bite sized books.★ Mike's Bio: ★ Mike Capuzzi is an Amazon bestselling author, publisher and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. Throughout his 26 years in marketing and 22 years as a consultant, Mike's diligent and innovative use of High Impact Marketing has consistently surpassed the expectations and outcomes of traditional “corporate” marketing concepts and business strategies for his clients. This expertise has led him to be a guest speaker on the stages of some of the world's most foremost experts on marketing, including Dan Kennedy, Bill Glazer, Rory Fatt, Ed Rush and Julie Steinbacher. To date, Mike has helped thousands of business owners create more profitable marketing.Connect with Mike:https://mikecapuzzi.com/gifts/

Are your ads leaving the intended impression? Or are they disregarded after a glance? Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increase the response of your ad's viewers. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com

There are many components to ad creation, but are you paying attention to the ones that leverage the greatest impact? In part one of this two part episode, Dan Kennedy and Bill Glazer go in depth on the first three items that are crucial to consider when it comes to maximizing the response of your ad's viewership. Don't forget to check out part two next week! MagneticMarketing.com NoBSLetter.com

A cool little nugget I learned from Dan Kennedy that I think you're going to love! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Hey, what's up, everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I'm back in the Napoleon Hill room. Today I want to talk about one of the keys to successfully selling your own information products. All right. I've been hardcore binge-listening on Dan Kennedy because, you know what? Every month, I get a two-hour call with him to ask him any questions I want. Then from those calls, we turn it into the Magnetic Marketing Newsletter, which hopefully you guys are all subscribed. If not, you are crazy and you must hate money, or you just didn't know about it. If you didn't know about it, this is your chance. Go to nobsletter.com and go get subscribed. Anyway, I interview him for two hours and then I take that and I literally, myself, turn these things into an entire newsletter. Each newsletter takes me more than a day, which is eight hours times my daily rate, which is like $80,000. Eight hours times ... yeah. I mean, $80,000, $90,000 worth of my time goes into each issue, and there's two months. If you look at the value of those newsletters, they're insane. First off, make sure you stop everything and go and get those. That way you're getting two days of Russell's time each month to serve you, because I'm literally putting the best things we have in there. Each month there's something super powerful you can take, you can implement, and it should help you a lot. Anyway, there's the pitch, but the reason why I bring that up is because tomorrow is my call. I've got two hours with Dan. One of my hours, I'm talking specifically a lot about entrepreneurs and becoming a prime mover, and the mindset and the shifts and things you have to make to be successful as an entrepreneur, which is exciting. Then number two, I'm talking more about the information marketing business, which is something I kind of knew before I got into Dan Kennedy's world. I was selling information on how to sell potato guns, or how to make potato guns and things like that. When I got into his world, that was a big topic, because most people who ... you guys know the lineage of where this whole game started. Back in the day, it was Dan Kennedy and people. He was one of the first to really ... not the first to do information marketing, selling information products. Obviously, people have been writing books for thousands of years, but the person who first formalized this. What's interesting is, when I got into that world, what I saw was not so much just telling people how to make a potato gun, but they were people who were taking specifically Dan Kennedy principles into other markets, which is why I think it's called information marketing. How do we teach other people how to market their businesses? What he did strategically over the years which was really cool is that he made a whole bunch of little mini-Dan Kennedys in every market. I don't know if he did this knowingly or not knowingly, but it was really powerful and really strategic. He would have all these people come to his events. For example, Bill Glazer owned a menswear store, and then someone else owned an auto parts dealership. Someone else was a dentist and a chiropractor. The first phase he would do with people is he would help them to get their businesses more effectively and more efficiently. If you look at the different rungs of not the value ladder, but strategically where they were customers through ... and I've seen facts and documentation where Dan actually explains this. This isn't just my imagination. It's actually strategically thought through. The first phase was help existing business owners to market their businesses more effectively. That's phase number one. Then phase number two is then teach those people how to become information marketers, teaching these processes to the other ones, right? A good example is Bill Glazer. Bill Glazer owned a men's ... I don't know what it was called. Like Men's Warehouse that I think of, but it wasn't Men's Warehouse. It was that kind of a store, right? Men's clothes and stuff like that. He went through the Dan Kennedy stuff. He then modeled it, built up his own marketing, and blew it up and made a ton of money with it. Then Bill's next step was becoming an information marketer to menswear companies. He created information products and courses and seminars, teaching other people with Men's Warehouse-style businesses how to market their business. That's how Bill made all his money or a lot of his money, and then from there he ended up buying Dan's company and blah, blah, blah. Then that was the pattern. I saw it in the dental niche. Some people that came to the dentist came to Dan's world, became really good dentists, and then they would go in and he'd sell them the next thing, which was how to make info products. Then they were all going to sell info products to that market. It was really, anyway, very strategic, very cool, very exciting. Anyway, I share that because I'm looking at that, and next May or June, or maybe June's issue is going to be very specifically about that, but how do you take these skills that you're learning and how do you turn those into a business, right? How do you start your own information businesses? I was looking through just all the people inside the ClickFunnels community, and we've got thousands of examples. One of them, there's a guy who's an inner circle. He started a hotdog cart, and he made a bunch of money with the hotdog cart, and then he started creating information products teaching people how to do their own hotdog cart, and he killed it as well. It's just really interesting. For those guys who have a traditional business, it's interesting because I always ... I don't say it mean, but I always tease people who have more traditional businesses, like, "Oh, that's so hard," because your traditional business is hard because you can't sell to the masses and the world. You sell to people in your local area. The reality is you can sell your people in your local area, and then you make an information business teaching these principles, these concepts, and you can sell that to all the people in your industry around the world. Chad Woolner, another one of my good friends who's a chiropractor, he did the same thing. He came into my world and we taught him how to grow his ... and not that I taught him, but he looked at the principles, and he figured out ways to use these principles to grow his chiropractic business. Then he built his own frameworks and things like that. He went out there and he went and did it for other businesses. It's really, really cool. Anyway, I digress. The point I was trying to make via this podcast was from something I was listening to inside of one of Dan's courses, which is the fast path to info product creation. One of the principles that was interesting is they said to be successful in your own information marketing business, there's a couple things you have to understand. The number one thing is what is it that you are doing that your competitor is not. If you're a dentist and there's 5,000 other dentists, what are you doing that your competitor is not, okay? It could be like either they cannot or they will not, or it's proprietary to you, so you use your own system, your own framework or whatever. What are you doing that your competitors do not do? Then, your job is to clearly communicate that they can only get that from your business. That's the secret, right? Again, you're the hotdog cart dude, you're the chiropractor, you're the dentist, you're the whatever, and you're having success in your business. For you to be able to turn that into a successful information business, that is the question. It's like, what are you doing that your competitors do not ... and again, cannot, will not, or it's proprietary to you so they're not able to ... and then how do you clearly communicate that? That's the big secret. I had someone in our 2C6. I had a coach call actually last week, and it was fascinating. The call was very similar to that. As I asked him like, "What do you do that's different than everybody else," he struggled. He's like, "Well, I do what everyone else does, I just do it better." I was like, "You've got to figure out something proprietary, that's different, that's unique, that's your own." That's the big secret here, right? That's how you get people to give you money. It's like you're a proprietary thing. Your thing is different, and then being able to clearly communicate that. Right? Like in my world, when everyone first came into the funnel world, we explained our proprietary things. These things are all funnels. People freaked out. It's like, "Oh, but the only way to really do that is by having our ClickFunnel software, then here's the books that teach it." This is our proprietary framework, so that was the big secret. Anyway, super cool, super fascinating. Yeah. Now, I'm throwing this out as a question, because I've been thinking about it this weekend. I'm not sure if I'm going to do it or not, but I would love to hear your guys' feedback if you'd be excited to. I did this because Dan was talking about something he did. He said when he started doing this and training people, he would make co-authored things where someone could take Dan Kennedy's work into the dental space and be co-authored with Dan, and take Dan's principles and be able to share them. Right now, legally, my frameworks and stuff are my frameworks, and people share them. Unfortunately they do, but they're breaking the law, legally. They shouldn't be able just to go and take my doodles, take my things and teach them. A lot of people do, and I don't freak out too much because it's passing on our message and stuff, but would you guys be interested? Just to put this out there, and I'm not committed to doing this yet. This is not like I'm doing this or seeding it. I'm just more curious. If I was to write another book, that specifically would be a book to be able to co-author with you guys. For example, I think the book would be called Marketing Secrets, because that's obviously the brand, the podcast, the name. If I had Marketing Secrets and I wrote 75% of the book, and it was leveraging the core frameworks from all three Dotcom, Expert, Traffic Secrets, the core frameworks inside of those that became Marketing Secrets, and then let you guys co-author with me where you could co-author for your market, your niche or whatever. It could be Marketing Secrets for Dentists, Marketing Secrets for people in Boise, Idaho, Marketing Secrets for the music industry, Marketing Secrets for whatever, right? Would you be interested in that? Because what it would do, it would give you the ability to co-author with me, to leverage off my credibility, number one. Number two, then it would give you the ability to take the frameworks that are inside the books and teach them. You basically have a license to teach those things, you know what I mean? Anyway, just curious, throwing it out there. It'd be kind of a fun idea. We did something that once in the past and it sold really well, but I freaked out and pulled it eventually because I was like, "I don't want 100 people out there co-authoring a book with me," but at the same time, I would love to figure out more ways to get this message, Marketing Secrets and funnels and all these things, into the hands of more markets, where you guys would be able to penetrate different markets than I ever could. Anyway, just throwing it out there. I may be interested and may be willing to do something like that, and just wanted to see if you guys are. If you are, hit me up on Facebook or Instagram, whatever, and just be like, "Yes, Russell. Marketing Secrets co-author, let's go," and maybe we'll do something like that in the future. All right. That said, appreciate you all. Got to get back to work. Been fun hanging out, and that's all I got. Thanks so much, you guys. We'll talk to you soon. Bye, everybody.

Mara Glazer, aka the world's best female direct response copywriter, joins the RADD Podcast this week with host Ductch Mendenhall. Mara and Dutch met while working in the info-marketing industry and have remained friends ever since. These two entrepreneurs share their wisdom and knowledge, years of business experience right here on the RADD Podcast. Mara Glazer's high school English writing teacher told her she didn't have the skills she needed to be successful. (True story.) So then how did she go on to be named “The World's Best Female Direct Response Copywriter” by quite a few very successful marketing experts? Her father, Bill Glazer, known to many as a direct response copywriting legend, and founder of Glazer Kennedy Insider's Circle with Dan Kennedy (GKIC), personally taught her how to write direct response sales copy for 3 years. But, he made her earn it first. She had to work for him for 6 months—for free—before he officially gave her a job. Then she had to figure out how to make money with social media… or she was told she would be out. (AKA – fired!) Well, she did… generating over a million dollars tracked back to social media in under 278 days—before Facebook ads were even a thing. After that is when he started to mentor her in writing direct response sales copy. Her father built Glazer Kennedy Insider's Circle into the largest education company of marketing and moneymaking information for small business owners around the globe, and then sold to a venture capital firm in 2011. That's when Mara went out on her own. Now Mara and her team of direct response copywriters “secretly” write for many of the most successful and top-earning entrepreneurs, marketers, influencers, and products around right now. She's the woman people come to when they want copy and presentations that convert. For more information visit Maras Website https://www.maraglazer.com/?r_done=1 The RADD Podcast: Explore Wealth is an exploration of Wealth, Finance, Business, and Entrepreneurship. Hosted by Dutch Mendenhall, founder of RAD Diversified, and visionary behind the American Survivalist Project. We believe in giving away education by providing quality educational content. The Topics of Discussion include Alternative Investments, Real Estate, Tax Auctions, REIT‘s and more. Episodes posted weekly, enjoy. Follow the link to view offerings https://www.sec.gov/Archives/edgar/data/1721469/000110465921144047/tm2134023d1_partiiandiii.htm Follow Me on all my social media platforms. Dutch Mendenhall Facebook: https://www.facebook.com/TheRealDutchMendenhall Instagram: https://www.instagram.com/dutchmendenhall/ Twitter: https://twitter.com/TaxAuctionPros RAD Diversified Website: https://raddiversified.com/ Facebook: https://www.facebook.com/raddiversified YouTube: https://www.youtube.com/channel/UC3YSsFzsXLksebTwZtxL97Q American Survivalist Project Website: https://americansurvivalistproject.com/ Facebook: https://www.facebook.com/AmericanSurvivalistProject Instagram: https://www.instagram.com/americansurvivalistproject/ YouTube: https://www.youtube.com/c/americansurvivalistproject The Economic Activist Website: https://economicactivist.com/

“By getting personal you're improving the connection that you have with the person who's reading what you write. You're more on target because they feel like you understand them, and you've dialed so far into the problem they have that of course, you're gonna be able to solve it.” - Alyson LexWelcome to the Marketing To Millions Podcast, I'm your host, Liz Boer! Copy is pretty much a part of everything we do as online business owners. Copy can transform hearts and minds, but how do we choose which copywriting strategy works for us? I talk with Alyson Lex, a pro copywriter, to share easy-to-remember phrases you can use to market better. We dive into strategies to increase conversions and how to know if it is time to tweak your messaging. Alyson Lex is a 13+ year veteran direct response copywriter. From her start as the Director of Marketing at Glazer-Kennedy Insider's Circle (working and writing for Dan Kennedy and Bill Glazer) to her private business helping hundreds of coaches, authors, and speakers, to her podcast helping you market your business AND put good into the world she lives and breathes effective marketing that works withOUT selling your soul. [00:01 - 05:22] Who is Alyson Lex?[05:23 - 12:42] So, What is Copy? [12:43 - 23:43] How to Get Personal With Your Audience[23:44 - 35:03]  Using Emotion to Convert and Sell [35:04 - 47:59]  Phrases You Can Use on Your Landing Page [48:00 - 54:47]  Talking Tools and Data  [54:48 - 57:47]  Closing Up!  Key Quotes“So we identify the problem, we agitate it a little bit, and we show them what it looks like. If you're not doing that, you're not getting them emotionally in a place where they're ready to take action. We buy based on emotion, and then we justify it with logic.”  - Alyson Lex “People are going to opt-in for something because they emotionally feel charged to do so. We're really buying based on some sort of emotion, whether that be a fear that we're trying to move away from or a joy that we're striving towards.” - Liz Boer Connect with Alyson Alyson's Website - https://alysonlex.comAlyson's FB - https://www.facebook.com/AlysonLexAlyson's IG - https://www.instagram.com/alysonlex/ If you want a 10 step formula for copywriting, download Alyson's PDF www.alysonlex.com/writeitself   Let's get connected!  You can find me on Instagram and Facebook. Visit my website https://lizboer.com  Join the Marketing to Millions FB Group  LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

The CEO MASTERY SHOW: EPISODE #4 The Biggest Mistakes Made in Email Marketing From The Best Female Direct Response Copywriter Mara Glazer Subscribe to this podcast for more advice on growing faster, better, smarter! Did you know that for every dollar you spend on email marketing, the ROI is an average of $42 back? If you have an advertising campaign that gives you two dollars for every one dollar you're happy. And yet email is forty times that as the largest ROI-generating marketing vehicle possible! So why is it so commonly the last thing business owners spend time on? Listen to Mara Glazer this week explain the biggest mistakes businesses make when writing emails. In this interview, you will learn: • How to Handle Writer's Block if You Don't Know How to Start • A Simple Tip for Winning Clients That Anyone Can Do, and Yet You Probably Aren't • A Great Cold Prospecting Tip for Writing More Effective Emails • How to Generate More Business Without a List Mara Glazer grew up surrounded by direct response marketing. Her father, Bill Glazer of Glazer Kennedy, is one of the most celebrated marketing strategists in the world with decades of accolades. Just like our CEO Amanda grew up with an Ultimate Sales Machine father, Mara grew up with a rockstar marketing celebrity as a father. It's fascinating to see how the next generation is building on the methods of their parents. Mara is known for breaking marketing records wherever she goes. Whether it's generating a 52% conversion from a website or generating sales appointments from emails for some of the biggest names in the industry, you'll want to listen in. Strategic and tactical advice for anyone using email to generate business.

In this week's episode, Chris Cownden gets to talk with Everte Farnell, a world-class direct response copywriting expert, praised by internet marketing legends Dan Kennedy, Yanik Silver, Matt Furey, Ben Settle, Matt Bacak and Bill Glazer. We talk about copywriting best practices, what drives human behaviour, and even go over a detailed case study example that will help you understand how copywriters think. I have summarised it for you for ease but if you want to listen to this part, go directly to the...minute.Chris has also gone through and picked out some of golden nuggets from the episode to help you take action today. Check out Everte's bio and tips down below. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~When Everte was in College, he opened a cleaning service with a friend which kickstarted his desire to sell. He then got in the Animal Remediation Business, that means cleaning up after animal mess and restoring the house. In short, to get more clients he would go out and get clients by getting them to complete the contract by signature, until he came across Dan Kennedy's work. He realised that instead of doing 1-2 sales presentations a day he could do up to 500 presentations through copywriting. Following Dan's advice, he brought an extra $100k in profit to his small business just by writing copy that made sense to his clients. From that moment he was hooked! Now, Everte is the the President at 9 World's Publishing, Inc, a world-class direct-response copywriter and a small business advocate with a heart for wanting to serve at the highest level. He has appeared on Geniuses of Copywriting Podcast with Brian Cassingena, The Grafted-in Marketing Podcast with Gary Morris and written books with Dan Kennedy, his mentor. Everte's Case Study Example - (Go to the 25th minute for the full breakdown)If you are selling diet plans, don't market to everyone who is fat. Not everyone who is fat wants to lose weight. If you market to people who are newly divorced, especially men, you'll sell a ton of stuff to them." So if Everte was going to sell weight loss products this is what he would do:1. He's going to look for guys who are over 35 who have been divorced or who's wives have filed for divorce. 2. He's going to find their public records, their driver's licence information and BMI's would be even better. If they were once high school athletes, then they may have met their wives in college and this would have been a contributing factor in them falling in love.3. He'd look for 35-50 year old men, who have been divorced are going through separation and have an income of 120,000+, so have a little disposable income.4. Over 35 year old men's testosterone starts to slowly decline. Most men do not stay in shape and by 35 they're starting to get little patchy and by 40 or 42, some are really heavy or unhealthy.5. These men usually work between 40-50 hours a week, usually have a lot more responsibilities and don't have time to work out. If you are in an unhappy marriage, people tend to eat or drink more and that helps them gain weight. 6. Showing your partner that you are beginning to take care of yourself, get fit, get strong and eat healthier will make you more attractive to your partner which human nature.7. Re-entering the dating scene at this age as a healthier man that takes care of himself will lead to better results, than someone who doesn't take care of themselves. In summary, you have to know your client, you have to know who you're selling to and picture all their needs, desires, problems, past, present and future self. This is the single most important thing to write successful copy. Everte's 7 Actionable Tasks1. Find out their pain points2. Find out what's holding them back3. Understand your client4. Aggravate that pain by digging deeper and finding the root cause (Problem Agitates Solution)5. Understand the product or service you are providing6. Understand the sales process and then just deploy that information in the correct way.7. Offer a solution to that pain (Attention Interest Desire Action)Facebook: https://www.facebook.com/EverteTheCopywriter Website: http://evertefarnell.com/~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Talking With Experts Podcast is the podcast for Business Owners, Entrepreneurs, Solopreneurs, Freelancers, CEO's, Coaches and anyone else that wants to become an expert and grow and scale their business. Every week a new guest will gift you at least 3 actionable steps to take your business and life to the next level. You'll hear stories, lessons they've learned along the way, what is working right now, how to create new revenue streams, how to work more efficiently and so much more. Join Chris Cownden on his journey by subscribing, liking, leaving a review and getting your questions answered.Website: https://www.talkingwithexpertspod.com/ep1-10Links: https://linktr.ee/talkingwithexpertsHave Questions You Need Answering: https://forms.gle/LD6QpPGERjdfUXwK7Resources: https://talkingwithexpertspod.com/libraryFull Transcription: https://talkingwithexpertspod.com/ep08Join The Family: https://talkingwithexpertspod.com/communitySee you next week!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~This podcast contains affiliate links. If you use these links to buy something we may earn a commission. Thanks.Reduce your expenses so you can grow, marketing and scale your business without all the associated costs. Sign up to GrooveFunnels hereIf you want to start your own podcast and use the same platform I use, then sign up to Bcast today. See acast.com/privacy for privacy and opt-out information.

This week Nik and Geoff interview special guest, Ari Galper, Founder & CEO of Unlock The Game®Ari Galper is the World's #1 Authority On Trust-Based Selling and creator of Unlock The Game®, a new sales mindset and results-oriented approach that has revolutionized the world of selling. With a Masters degree in Instructional Design, which strongly analyzes the way people learn, and supplying nearly two decades of experience in direct selling in a variety of industries, Ari has pioneered a breakthrough sales system – Unlock The Game – through his experience working with iconic companies such as UPS and QUALCOMM over the past twenty years. Built on the concept of authentic communication and trust, his visionary approach to selling relieves the pressure for both the seller and buyer, producing profound results. With over 45,000 subscribers, clients and members (growing at over 1,000 per month) from 38 different countries, including business owners, entrepreneurs and sales professionals, Ari has trained the best of the best and continues to be the most respected and followed sales thought-leader in the industry. Ari has been featured in a multitude of leading sales and business books for his unique and special trust-based sales approach. Interviewed on networks such as CNN Money and Sky News, he has become the foremost authority on selling around the globe. As a sought-after international speaker, Ari presents at sold-out sales seminars and various corporate training events where he demonstrates his ground-breaking methods, making live sales calls in front of audiences. He has shared the stage with fellow entrepreneurs, including Joan Rivers, Mark Victor Hansen, Dan Kennedy, Harry S. Dent, Christopher Howard, Bill Glazer, Alexandria Brown and many others. His strategies have been used by countless global organizations throughout the world. Ari's mission is to help business owners, entrepreneurs and sales professionals, break through their fears of selling as well as create a better lives for themselves, their families and, of course, their clients. Unlock The Game is quickly becoming a the standard for how to create genuine trust for anyone who sells a product or service.https://unlockthegame.com/