Podcast appearances and mentions of matt bacak

Ever wondered how a small-town paper route could spark the path to entrepreneurial success?   In this episode, Kevin sits down with veteran direct-response marketer, Matt Bacak. Known as one of the "OGs" of internet marketing, Matt shares his journey from modest beginnings to creating multiple multimillion-dollar businesses. He reflects on his grandfather's influence, a steelworker who fueled his entrepreneurial spirit and drive to forge a different path. Matt opens up about his early ventures, learning the value of hard work, and turning failures into valuable lessons. This conversation highlights the enduring power of mentorship and the pivotal relationships that have shaped Matt's life and career.     [00:01 - 06:37] From Humble Beginnings to Marketing Prodigy Matt reflects on his journey, starting businesses as a teenager How a direct mail background translated into early internet success Lessons learned from studying marketing legends   [06:38 - 12:39] The Power of Lead Generation Matt discusses why generating leads became his central focus Challenges with cold leads and why lead quality matters His transition from internet marketing to various profitable niches   [12:40 - 18:23] Inspired by Grandpa: Lessons in Hard Work Matt shares memories of his grandfather's influence and dreams Building his first businesses from a paper route to landscaping Why he chose a different path than his family's steel-mill legacy   [18:24 - 24:52] Early Entrepreneurial Ventures Matt's first taste of entrepreneurship: paper routes and lawn care Key lessons from handling money and investing from a young age Why embracing trends and staying ahead mattered to his success   [24:53 - 31:31] Mentoring the Next Generation Matt's impactful mentorship of a young entrepreneur Lessons in starting early and overcoming age-related biases How this young mentee's journey mirrors Matt's own early struggles       Key Quotes:   “You're never too young to start; just because society tells you to wait doesn't mean you have to.” - Matt Bacak   “My grandfather's dreams became my dreams. He couldn't fulfill them, so he encouraged me to.” - Matt Bacak         Connect with Matt:   LinkedIn: https://www.linkedin.com/in/mattbacak    Facebook: https://www.facebook.com/matt.bacak.private   Facebook Group: https://www.facebook.com/groups/listbuildingclub     Honoring: His Grandfather     Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

TIME, People Magazine, Fast Company, ABC News, MSNBC Often referred to as “The Experts Game Changer”, International Speaker, Stefanie Hartman is the Behind the Scenes Marketing Strategist & Company Fixer for Oprah Show Guests, entrepreneurs, authors, speakers, coaches and experts throughout North America, Europe, and Australia. Follow in the footsteps of her famous clients, as well as those who started with no product, no audience and no idea where to begin who built 7-figure businesses within a few short years. www.StefanieHartman.comFounded a Private Online Club & created the Millionaires in Training Program, an online school for Entrepreneurs, Authors and Speakers. www.MITProgram.comInterviews Self-Made Billionaires, Millionaires, Ambassadors of Countries, Leaders, and Innovators, people who think off the grid and achieve incredible results with no prior experience.Stefanie has worked with “who's who” of the industry: T. Harv Eker, Matt Bacak, 3-time Olympian Ruben Gonzalez, Oprah Guest Cynthia Kersey, among others. Has shared the stage with Rick Frishman, Arielle Ford ,Deepak Chopra, John Assaraf, Mark Victor Hansen (Chicken Soup for Soul). Co-produced several television shows, specials and documentaries, including work for PBS, The Discovery Channel, CTV, The Outdoor.© 2024 Building Abundant Success!!2024 All Rights ReservedJoin Me on ~ iHeart Media @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon Music ~ https://tinyurl.com/AmzBASAudacy:  https://tinyurl.com/BASAud

Do you split test? How do you do it? What kind of things do you split test and what do you do with the data? These are some of the questions we answer in this conversation with the awesome Matt Bacak about taking split testing for email marketing and taking it to the next level. Are. You. Ready? SOME EPISODE HIGHLIGHTS: (0:12) Join our FREE Facebook Group.(3:15) Does Matt really make animals out of paper?(7:23) Split testing vs optimisation.(10:52) Testing is like a game - can you win?(11:34) What should you split test?(18:23) What is radical testing?(24:29) Examples of radically different split tests.(28:41) Tracking and managing data for split testing.(35:19) Be better than you were yesterday.(41:21) How to connect with Matt Bacak.Split testing vs optimisationA lot of marketers say they split test. But what most people do, in Matt's opinion, isn't split testing - it's optimisation. A direct-response copywriter, for example, might 'split test' two different headlines. But if you're only making slight variations, that's an optimisation technique. So according to Matt a lot of marketers are 'optimisers' rather than 'testers'. When Matt talks about testing, he means trying things that are radically different. For example, different angles, variations, or offers - such as a beautifully designed page created by a graphic designer vs a basic, ‘ugly' one created by a direct response marketer.Testing is like a game - can you win? To Matt, split testing in email marketing is like a game. Can you 'win' against someone else or yourself? Testing is closely linked to increasing profits, and Matt doesn't go one day without split testing anymore. He'll often run tests that 'fail', where the thing Matt thought was going to work doesn't. But he'll still gain knowledge and get answers to the question he asked himself on a particular day. Matt's been doing email marketing for 25 years. And this is how he makes it fun - by testing radically different variations. What should you split test? We asked Matt how he comes up with ideas. And a recent test Matt did was around trying to work out who out of some big-name players has better study points when it comes to webinars. Typically, when people find something that works, they tend to repeat it several times. In fact, as a rule of thumb, Matt starts paying attention if he sees something 3 times or more. Because that means the thing works. So, as an example, he decided to test a few options he'd seen for the 60-minute webinar reminder email against each other.And every time Matt tests, he'll learn something new. He likens testing to driving down the road at night time. You may know the destination, but you can't always see what's in front of you until you shine your lights on it. And when someone shines a light through something they're doing, Matt feels compelled to pay attention. In fact, Matt even looked at what type of emails the US presidents send. And a fun fact he shared is that President Obama had 25 people on his split testing team while he was in office! So for Matt, split testing is all about shining the light brighter on the things that get repeated often. He'll monitor people who are hard to beat because they're the ones on his radar - the ones he's paying attention to. And he'll always test things that are already proven to work. What is radical testing?We asked Matt to tell us more about the idea of radical testing. And he explained that the...

Special guest on this episode is marketing legend, Trevor 'ToeCracker' Crook.During this open and frank conversation, Trevor speaks candidly about his comeback from deep depression, and even attempts to end his own life (on two separate occasions). This episode of The COMEBACK Coach Podcast is a 'must listen' for anybody who wants a spark of inspiration when struggling through tough times.Also mentioned during this episode:Those 'ToeCracker' shoes!Matt Bacak,Mark Joyner,International Lifestyle,Australia,Beer Bourbon and Business,Divorce,Dalai Lama,Sir Richard Branson,Shaun Stephenson,Get Off Your Butcomeback,PSI Seminars,unstoppable,Grant Cardone,self-sabotage,Queensland,banking industry,management,Finance Broker,copywriting,Dan Kennedy,proposals,mentoring,coaches, consultants,impact,Beers Bourbon and BusinessPariss Lampropoulos,John Carlton,Drayton Bird,Ben Simkin,Pauline Longdon,About Trevor 'ToeCracker' Crook:He's known as the Crocodile Dundee of direct response copywriters. It's a title he's happy to have. Trevor often has people trying to impress him with their copy and the profits it's made them.Yet as soon as he sees their copy, he can instantly see where they are leaving money on the table. A quick “That's not a profit! This is a profit” tweak . . . and they are making more money than they thought humanly possible.Over the last 12 years Trevor has mentored many copywriters across the globe. And many of them went on to become world class and A-List copywriters and work for companies such as Agora Financial.And he does it all while I live the International Lifestyle.Long before he got into copywriting and marketing . . . he was in the banking profession.Most of which was as a commercial lending manager.During his banking career he estimates he interviewed over 10,000 business owners, pulled apart in excess of 35,000 sets of financial statements over a 20 year banking career.This included 5 years as a self-employed commercial finance broker . . . brokering multi-million dollar deals for his clients between the greedy banks.Since 2001, his breakthrough advertising and marketing strategies have consistently helped his clients double, triple, even quadruple their business. At times . . . even more.Here's what marketing legend Matt Furey said about Trevor...“Trevor Crook has a rare ability to find the financial leaks in any business that most great entrepreneurs cannot see. Once found, his powerful and insightful marketing methods quickly increase income while creating customer loyalty. If you want the 'straight-scoop' with zero fluff, then pay attention to everything Trevor teaches about copywriting and marketing. He is one of those rare marketers who can turn words into a magic elixir . . . from the stage or through his sensational copy. He has a knack for turning lemons into lemonade . . .”  – Matt FureyLINKS for connecting with Trevor 'Toecracker' Crook:Website: https://smofo.comFacebook:https://facebook.com/toecrackerBeers, Bourbon and Business live event (Gdansk, Poland 16 - 18 May, 2023):https://toecracker.com/bbandblive"Exclusive 3-Day Event for Ambitious Marketers, Serious Copywriters and Savvy Entrepreneurs Shows You How To Create Market Domination On Autopilot"

TIME, People Magazine, Fast Company, ABC News, MSNBC Often referred to as “The Experts Game Changer”, International Speaker, Stefanie Hartman is the Behind the Scenes Marketing Strategist & Company Fixer for Oprah Show Guests, entrepreneurs, authors, speakers, coaches and experts throughout North America, Europe, and Australia. Follow in the footsteps of her famous clients, as well as those who started with no product, no audience and no idea where to begin who built 7-figure businesses within a few short years. www.StefanieHartman.com Founded a Private Online Club & created the Millionaires in Training Program, an online school for Entrepreneurs, Authors and Speakers. www.MITProgram.comInterviews Self-Made Billionaires, Millionaires, Ambassadors of Countries, Leaders, and Innovators, people who think off the grid and achieve incredible results with no prior experience.Stefanie has worked with “who's who” of the industry: T. Harv Eker, Matt Bacak, 3-time Olympian Ruben Gonzalez, Oprah Guest Cynthia Kersey, among others. Has shared the stage with Rick Frishman, Arielle Ford ,Deepak Chopra, John Assaraf, Mark Victor Hansen (Chicken Soup for Soul). Co-produced several television shows, specials and documentaries, including work for PBS, The Discovery Channel, CTV, The Outdoor. © 2022 Building Abundant Success!!2022 All Rights ReservedJoin Me on ~ iHeart Media @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon Music ~ https://tinyurl.com/AmzBASAudacy:  https://tinyurl.com/BASAud

Today, we talk with Matt about his journey from struggling to becoming both a successful entrepreneur and marketer. He shares with us his love for split testing, how he's helped people put “butts in seats” in events, and some of his wisdom and experience in business and copywriting. Matt Bacak is not just a marketer but an avid split tester and bestselling author. He has been an online marketer since 1997 and is considered by many as a Digital Marketing Legend. Through his books, he has been able to create a fanbase of over 1.2 million people and has built multi-million dollar companies.    He's also an email marketing guru and has been a serial entrepreneur since he was 12 years old.

A lesson that I learned from John Childers almost 20 years ago that is changing my life today. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. On today's episode, I want to talk about the reason why you need to record everything you say for the rest of your life. At least, most of the time. What's up, everybody? Okay. As you know, I am neck-deep in this process, where I am going deep into the archives of a whole bunch of things. We bought Dan Kennedy's company. I have this hard drive with everything that Dan Kennedy's ever said, every video, every audio, everything he's written. It's insane. 99% of it, no one's ever seen before. I'm finding these gems, these things. I'm pulling them out and we're republishing them. We're using them as lead magnets. We're using them as podcast episodes. We're using them as just all sorts of stuff. I'm having the time of my life. If you've been listening to my episodes lately, I'm also in this thing where I'm going and I'm buying all these old personal development books and old business books. Things that are in the public domain, which I'll probably do an episode more on what public domain is. But, basically, they are things that the copyright's expired, so I can take these things and I can republish them. Napoleon Hill, for example, I'm trying to piece together everything that he's ever said, every article he wrote. I'm finding all the old magazines, the newsletters, and all the things. I'm finding his old magazines. I'm finding all the books, courses, and times he's spoken. Just everything I can find. I'm gathering all this stuff, because I'm able to take all of these things that are in the public domain but the copyright's expired, and I can use them again, for lead magnets and for things like that. It's been interesting, because I've been going deep into these different things, all of Dan Kennedy's stuff, and then also, Napoleon Hill's and a bunch of other people I'm researching and finding. I'm finding all this stuff. It reminded me of an experience that happened to me about 20 years ago. I was at my very first internet marketing seminar ever. It was Armon Warren's big seminar. At the seminar, he had a speaker, named John Childers. John was actually one of the guys I first learned public speaking from. I don't remember everything John said that day, but I do remember one thing. He said, "Every time you talk, make sure you record it, because you can use those things for bonuses, and for lead magnets, for upsells, for all sorts of stuff." At first, I was like, "Why would I record myself? Who cares what I'm saying?" But I am very coachable. I said, "Okay. He told me to record myself, so I'm going to start doing it." I started recording all the things I do. I'd have conversations with cool people, and I would record them. In fact, back in the day, it was hard. I remember going to RadioShack and I bought this old cassette player. Then, in the cassette player, you had to hook it to your phone. It was hardwired into the thing and all these kind of things. Then, you could call someone. You'd click "record" on the thing and it would record the actual phone call. In fact, I wonder if I could find it. Mark Joyner, who was my very first mentor ever, I had a call with him and I remember recording it. He said something about, "That's a $10 million a year idea." I was like, "What?" I remember on the tape, I wrote "$10 million idea" on the front of this cassette tape. It was this call I had with Mark, way back in the day. Now, I'm wondering where in the world that could be. I want to find that. Anyway, I digress. I started recording everything. I had this thing hooked to my tape player and I'd click "record" every time I would call somebody, every time I'd do an interview. Every time I'd do everything, I was recording all these things. I had tons of them. It's interesting. Anyway, I'll come back to that. But then, I started doing my first courses and I recorded those. In fact, my very first course ever was called Public Domain How To, which was when I was first learning about public domain stuff, way back 20 years ago, which is fascinating. Anyway, you guys will see over the next 12, 18 months of my life, how much I'm doing inside the public domain. It's exciting. But I started that journey 20 years ago, when I first learned about it and I was doing all sorts of things. My first course I ever did was teaching people the process of finding public domain works, how to create derivative works, a whole bunch of really cool stuff, back in the day. That course, I recorded on my tape player from RadioShack. Anyway, it was so crazy. Then, I started interviewing people. I interviewed Vince James, who was the guy who made $100 million dollars selling supplements through direct mail. I recorded that on my little RadioShack recorder. Then, later, Teleseminar Alliance came out. I started recording teleseminars. Then, eventually, it was webinars. Then, I'd speak at events. I would just record all these different things. It's interesting, as I've been going down this path with Dan's stuff and with Napoleon Hill, and I'm trying to find these pieces, I started realizing, "I have tons of stuff in my archives that, someday, hopefully, when I die, there's going to be some dude like me, 200 years from now, who's going to be like, 'I want to find all of Russell's stuff, republish it, and sell it.'" I was like, "I'm going to make it easy for that person." I started going through all my old archives and my brother, who's been filming me for probably almost 15 years now, maybe longer, I'm like, "Scott, where's this?" He's finding all these old videos and the very first event I ever did. Then, just different places I spoke at and we're trying to find all the archives of this stuff. Then, we're putting them together. Some stuff's not relevant anymore. Some things are timeless. There's just all these amazing things. What I'm doing now, is I'm creating one-pagers. I don't know if you guys remember OnePager. OnePager is just one of my favorite tools. If you go to onepager.io, it's this tool, you can create one-pagers. Think of a one-pager like a lead magnet, a course, or something. It's all built in the software. It creates it on one page. I'm doing it now. I'm creating a one-pager off of each of these old things I have back in the day. My public domain how-to course, I had these audio files off my RadioShack tape player. We got them digitalized. I also have a workbook that I found in the archives, from that course. I'm making a one-pager. It's the public domain how-to and it's a one-pager with my four or five audio tracks, my PDF. It's all there. Now, it's the one-pager that I have. I'm doing that with my Affiliate Bootcamp. I'm doing it with my Underachiever Secrets. I'm doing it with Micro Continuity. I'm doing it with everything I've ever created in the past, forever. I'm trying to put it into these little one-pagers and I'm deleting the stuff that's not relevant, things that were very focused on the search engine algorithms at the time or whatever, but I'm trying to find all the times I talked, taught, or whatever, and I'm putting it into these one-pagers. You may be thinking, "Russell, why would you do that? That's a whole ton of stuff. Are you going to sell that?" The answer is, probably not, but I can use these things for bonuses. I can use them for affiliate contests. I can use them for bribes. I can use them for lead magnets. I can use them for all sorts of stuff. How many of you guys right now, after we do my first public domain launch, I'll be doing later this year, around a whole bunch of cool Napoleon Hill stuff I found. I launched that and you can see the process. I think, pretty conservatively, it will make at least $1 million dollars on the initial roll-out to our list. After I do that, if I came back and said, "Do you guys know that 20 years ago is the first time I learned about public domain? Now, 20 years later, I did a launch with some old stuff I found on eBay. We made $1 million dollars in a day, a week, or whatever it ends up being. How many of you guys would like to hear the original time I taught this, 20 years ago? I was awkward. I was shy. I have the actual audio files from my tape player that I got from RadioShack. I have the original PDF. There's a couple parts that are outdated, but who here would want that initial course? It's amazing. Okay. I'll give you that course if you register for my webinar, where I'm going to teach you guys about public domain. Or if you sign up for the Napoleon Hill thing, as a bonus, I'm going to give you this course that's going to show you how I found these public domain things and how I turn them into derivative works." But now, it's a bonus I can use. Now, I think we created 25 or 30 one-pagers of things in the past that I have. Literally, now that I have these things, I can republish them. I can give them this bonus. I can do anything I want. Let's say Dean and Tony wanted me to come up with something. I can look at my one-pagers, be like, "Here's three cool one-pagers from old events I did, that no one's seen in 20 years, that is amazing. I can bundle this together. I can add this together." Next time I'm creating an offer for one of my books, I can be like, "Here's my new book coming out. Here's three one-pagers I created from an event 10 years ago, that would actually be really cool as bonuses." All of a sudden, I can start stacking and creating things very quickly, very rapidly. Anyway, I wanted to share it with you guys, because there's times, even now... For example, last summer, my kids were at Scout camp, my twins. The church asked me if I'd go up, if I'd speak to the kids about goal-setting. I went up there and I spent 90 minutes talking to these kids about goal-setting. I don't want to pat myself on the back, but I'm really proud of it. It was a fire presentation. It was good. The kids were motivated. They were going crazy. I was in my element, because I'm trying to show off to my kids and all these kind of things. When it was done, I was like, "I wish I would've recorded that." How cool of a bonus would that have been, when I launch my new personal development book that's coming out someday, if I have a chance to write it, when that book comes out and I'm like, "Hey, here's the book, plus one time I did a summer camp for my kids and this was my one shot to sit in front of my kids, teach them how to have goals, how to have success, and all kind of stuff. The presentation was amazing and blah, blah, blah. I recorded it. Who wants the audio recording of that session? It is my kids and their friends at Scout camp." That would be an amazing bonus I could have included. There's so many other times, meeting with my team or other things, I was like, "I wish I would have recorded more things like this." I'm sharing this with you guys, because I want you to get in the mindset of, you need to be recording everything you're doing. Every phone call, every consult, every time you're talking to somebody, every time somebody comes in, every time you're in a unique situation where we're at an event, we're in a hotel room talking about this thing, and I pull my phone out and record it, because it's amazing. Now, it's become this underground bonus, that nobody else can get anywhere in the world. Anyway, it's just powerful. This is re-reminding me to be more intelligent about capturing myself and capturing my conversations. As you guys know, I record most of my stuff here on my iPhone and I just talk. People always ask me, "What mic do you use?" I literally just talk into my phone. There's no mic, but if you do want, there's a little iPhone lav mic on Amazon for $20 or something. It plugs into your phone. Then, it has a little thing. You can clip on the thing, and it makes the audio even better. But you could do that. Have a little thing, keep it in your pocket. In fact, I have one in my backpack. Keep it in your pocket, your backpack, or whatever. Then, when you're at a dinner and you're having a cool conversation about whatever your topic is, be like, "Hey, real quick, let's record this." Plug it in. "Okay. Now, say that again." Then, you'll capture this whole thing. All of sudden, now you have this secret unedited audio file from the dinner where your friend explained to you that blah, blah, blah. The thing that changed everything for you or whatever it is. In fact, one of my friends, Matt Bacak, I remember back in the day, he had this free plus shipping CD and it was called Pillow Talk. It was him and his wife sitting in bed, talking about their business. He just recorded it. And it's like, "Oh." It was this amazing thing, where it was just him and his wife talking about business. It became a free plus shipping offer that crushed it. How many different things like that? You could be in an airplane, reading or listening to podcasts, have an idea. Then, you sneak into the bathroom, then plug in your phone, be like, "Hey, I'm on the airplane bathroom right now. I just learned this cool thing. I'm so excited. I had to hide here to explain it to you, because I wanted to make sure I had it top-of-mind before I forgot it." It's the lost airplane bathroom interview, lost bathroom secrets, something, 30,000 feet in the air. The biggest thing, that was so powerful. I recorded this for my kids. I didn't want to lose it. It's just easy to make these hooks. Anyway, think about that, because as you're recording yourself, even if you're not going to use it right now, you can start using these things for so many different ways. People always tell me, "I created my product, Russell. What should I include as the bonus?" Then, they're trying to go create a bonus and trying to figure out things. It's like, "Man, if you would've been documenting these things while you were doing it, there's a million bonuses." I think we have 25 or 30 one-pagers that we've been building over the last week-and-a-half, two weeks, of just old stuff that I have. There's way more. I have way more things that we're going to be putting together and pulling more things together. But now, I have all these things in a spot where I can create an offer in a heartbeat. It takes me five seconds. I open a one-pager, look at my list of, "Here's all of Russell's one-pager's." Like, "Cool. I'm going to do a bonus. I'm going to give you this, this, this and this, if you come to my live event. I'm going to do this, this, this, if you buy my course." You see how fast I can do that now? Because I have the recordings of these amazing things. Then, the story behind the recording, of why it's so awesome. I wish Napoleon Hill would've done more of that. I wish Dan Kennedy would've done more of that. I wouldn't have to go and search these things, but for you and for me, we can do that today, right now. There you go. There's the feedback. Start recording everything you do. It can be audio. It could be video. It could be written. It could be text. I don't care. Do those things. Even right now, think about stuff you've already published. We went and found Dan Kennedy. He published a blog post for years. Then, their site went down and it was no longer available. We, literally, went back to the Wayback Machine, which shows snapshots of the old website. We had someone go through all of Dan Kennedy's old blog posts that he literally wrote himself. We copied and pasted them all. Now, if you go to magneticmarketing.com and click on "blog," those are literally blog posts from Dan, back in the day, that we found in the archives and posted there for you guys, because it's like, "Here's a gift." There's just so much cool stuff you can do from all the things you're creating. Just remember that as you're talking, you are creating. You can not record it and it's gone forever. Or you can record it, it can live on, and be used to benefit you over and over again. There you go. Record everything. Get a mic, just use your phone, or whatever. But just start capturing stuff. You never know how or when you're going to use it, but maybe you could use it. I would've never known 20 years ago, when I recorded my public domain course, that it's now going to be the sexiest thing. I guarantee all you guys want to buy that from me right now, don't you? Admit it. You want to buy it. You want a free copy. You'll register for webinar. You'll buy a product if I give that to you, won't you? Admit it. You all let me know. That way, I can put it together. Make some offer. Anyway, that's all I got. I'm going to bounce. I am so tired. I only slept 30 minutes last night. If I sound tired, maybe I'm talking too fast, or if I'm confusing at all, that's probably why. But the day's over. I'm going to go home and get some rest. I appreciate you guys. Thanks for listening. We will talk to you soon. P.S., before you hang up, did you guys know that Funnel Hacking Live is six months away? I've been calling speakers today all day and it's getting exciting. Depending on when you're listening to this, if you go to funnelhackinglive.com, you can get tickets there. Depending on when you listen, the sales page might be up with all the speakers, but this year's event is going to be insane. It's going to be different than any other event in the past, in a really cool way. I think you guys are going to love it. That's all I got. I appreciate you all. We'll talk to you soon. Bye, everybody.

Secret Email System - https://www.marketingsharks.com/secret-email-system/“New Book Reveals How I Built A 7-Figure Online Business Using Nothing But Ethical Email Marketing To Drive Revenue, Sales and Commissions…” Without Ever Creating Product, Without Fulfilling Services, Without Running Ads, or Ever Doing Customer Service – And Best of All Only Working 30 Minutes A Day, All While Automatically Generating Sales 24/7Surprised to see a $5.60 book on a sales page built to sell a $500 product?I thought you might be…Would it surprise you even more to learn that Matt Bacak sold over $23,480,824 worth of digital, physical, low ticket and high ticket products & services….Including…Affiliate ProductsFlash DrivesCD'sBooksHouse$20,000 Coaching ProgramsStrategy SessionsT-Shirts & HatsMobile AppsSoftwareAudio Courses$15-$50k MastermindsDomain NamesClicksPromotional MailingsHome Study CoursesGroup CoachingVirtual EventsLive EventsInterviewsHand Written NotesMatt Bacak sold all that using the same exact email marketing system which this new $5.60 book reveals!Secret Email System - https://www.marketingsharks.com/secret-email-system/

Phil Brakefield substituted his place on Talking With Experts Podcast for Everte Farnell, a world-class copywriter who has been praised by legends like Dan Kennedy. He revealed his Shock and Awe Formula that helped him bring in an extra $100k in profit in 30 days.

In this week's episode, Chris Cownden gets to talk with Everte Farnell, a world-class direct response copywriting expert, praised by internet marketing legends Dan Kennedy, Yanik Silver, Matt Furey, Ben Settle, Matt Bacak and Bill Glazer. We talk about copywriting best practices, what drives human behaviour, and even go over a detailed case study example that will help you understand how copywriters think. I have summarised it for you for ease but if you want to listen to this part, go directly to the...minute.Chris has also gone through and picked out some of golden nuggets from the episode to help you take action today. Check out Everte's bio and tips down below. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~When Everte was in College, he opened a cleaning service with a friend which kickstarted his desire to sell. He then got in the Animal Remediation Business, that means cleaning up after animal mess and restoring the house. In short, to get more clients he would go out and get clients by getting them to complete the contract by signature, until he came across Dan Kennedy's work. He realised that instead of doing 1-2 sales presentations a day he could do up to 500 presentations through copywriting. Following Dan's advice, he brought an extra $100k in profit to his small business just by writing copy that made sense to his clients. From that moment he was hooked! Now, Everte is the the President at 9 World's Publishing, Inc, a world-class direct-response copywriter and a small business advocate with a heart for wanting to serve at the highest level. He has appeared on Geniuses of Copywriting Podcast with Brian Cassingena, The Grafted-in Marketing Podcast with Gary Morris and written books with Dan Kennedy, his mentor. Everte's Case Study Example - (Go to the 25th minute for the full breakdown)If you are selling diet plans, don't market to everyone who is fat. Not everyone who is fat wants to lose weight. If you market to people who are newly divorced, especially men, you'll sell a ton of stuff to them." So if Everte was going to sell weight loss products this is what he would do:1. He's going to look for guys who are over 35 who have been divorced or who's wives have filed for divorce. 2. He's going to find their public records, their driver's licence information and BMI's would be even better. If they were once high school athletes, then they may have met their wives in college and this would have been a contributing factor in them falling in love.3. He'd look for 35-50 year old men, who have been divorced are going through separation and have an income of 120,000+, so have a little disposable income.4. Over 35 year old men's testosterone starts to slowly decline. Most men do not stay in shape and by 35 they're starting to get little patchy and by 40 or 42, some are really heavy or unhealthy.5. These men usually work between 40-50 hours a week, usually have a lot more responsibilities and don't have time to work out. If you are in an unhappy marriage, people tend to eat or drink more and that helps them gain weight. 6. Showing your partner that you are beginning to take care of yourself, get fit, get strong and eat healthier will make you more attractive to your partner which human nature.7. Re-entering the dating scene at this age as a healthier man that takes care of himself will lead to better results, than someone who doesn't take care of themselves. In summary, you have to know your client, you have to know who you're selling to and picture all their needs, desires, problems, past, present and future self. This is the single most important thing to write successful copy. Everte's 7 Actionable Tasks1. Find out their pain points2. Find out what's holding them back3. Understand your client4. Aggravate that pain by digging deeper and finding the root cause (Problem Agitates Solution)5. Understand the product or service you are providing6. Understand the sales process and then just deploy that information in the correct way.7. Offer a solution to that pain (Attention Interest Desire Action)Facebook: https://www.facebook.com/EverteTheCopywriter Website: http://evertefarnell.com/~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Talking With Experts Podcast is the podcast for Business Owners, Entrepreneurs, Solopreneurs, Freelancers, CEO's, Coaches and anyone else that wants to become an expert and grow and scale their business. Every week a new guest will gift you at least 3 actionable steps to take your business and life to the next level. You'll hear stories, lessons they've learned along the way, what is working right now, how to create new revenue streams, how to work more efficiently and so much more. Join Chris Cownden on his journey by subscribing, liking, leaving a review and getting your questions answered.Website: https://www.talkingwithexpertspod.com/ep1-10Links: https://linktr.ee/talkingwithexpertsHave Questions You Need Answering: https://forms.gle/LD6QpPGERjdfUXwK7Resources: https://talkingwithexpertspod.com/libraryFull Transcription: https://talkingwithexpertspod.com/ep08Join The Family: https://talkingwithexpertspod.com/communitySee you next week!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~This podcast contains affiliate links. If you use these links to buy something we may earn a commission. Thanks.Reduce your expenses so you can grow, marketing and scale your business without all the associated costs. Sign up to GrooveFunnels hereIf you want to start your own podcast and use the same platform I use, then sign up to Bcast today. See acast.com/privacy for privacy and opt-out information.

The often overlooked “second funnel” that is invisible to the naked eye… Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. Welcome back to the Marketing Secrets podcast. Today we're going to talk about what I call The Often Overlooked Second Funnel That's Invisible to the Naked Eye. We also call these Follow-Up Funnels, and I'm going to show you guys a really cool case study about how I basically made $16 and 49 cents for every $1 we made inside of our actual funnel. That is the power of Follow-Up Funnels. All right, everybody. So you've probably heard me talk about Follow-Up Funnels before, but I want to tell you just kind of the history behind this and why it's important and what you should do, and a whole bunch of other cool stuff. So when I first got started on online marketing way back in the day, back then everyone used to use email auto responders, which... We still use variations of those today, but I remember when it came out and what would happen is that you had... Someone would subscribe to your email list and then you'd write a pre-written out email sequence. Right? So, what we used to do back in the day when I first got started was I was like, "Sign up for my free five day eCourse." That was the thing everyone did. Everyone had a free five day eCourse. So, someone would opt in and then they give you the email address. Then the Follow-Up Funnel was a five day email course. Day number one, you'd be like, "Here's this first thing, second thing, third thing, fourth thing, fifth thing." And the fifth day, you'd ask them to buy the thing you were trying to sell. That's how this thing first started for me. Then I remember, fast forward, who knows, a year or two later, I was hanging out with a guy named Matt Bacak and Matt told me at the time, I can't remember exactly what it was, but it was something like... He was like, "Yeah, I sat down and wrote out 600 emails. I built an email sequence. So if someone joins my list, they get an email everyday for 600 days, or something." I was like, "Holy cow." That's insane. Imagine, if I just did that once, I write this huge sequence and then put people through it, I'll never have to worry about writing emails again. I'll just add people to my list. That was my thought. So then I started trying to write a huge Follow-Up Funnel like that, a huge email sequence. And I got five days in and I was like, "I want to die. This is really, really hard." So I stopped. And then over the next two decades of my career I tried so many times to start one. I'd start writing one and then I get tired and then I write it and then... I remember one time I wrote it and I put all inside of GetResponse, excuse me, it's Aweber. First I wrote a, I don't know, 20 emails sequence and Aweber and I was going to keep adding to it. And so I built it out. I started adding my list and then Aweber canceled my account. And I was like, "What the dump." I was so mad. And so, then I went over and I rebuilt the entire sequence in Getresponse, but I was going to import my same list. I couldn't do the same emails. I had to rewrite the entire thing. So, I spent like two weeks rewriting that same email sequence then imported my list. They start getting emails. And within like two days, Getresponse canceled my account. I was like, "I'm going nuts." IT's like, "I can't keep doing this." And so I gave up on it again. And then ClickFunnels came out. One of the powerful things about Clickfunnels is when you build out your, your follow-up sequence, you can plug in any SMTP. So that's basically, you can plug in, send grid or you can plug in Amazon S3 emails, you can plug in... And there's a bunch of ones you can plug in. So that way, one of the reasons why we did that, because I had had so many headaches where we had launched an email sequence and our emails software shut us off and he'd go rebuild it. It was a nightmare. Whereas in ClickFunnels, let's say you, you build out your sequence, you upload a list of customers and start getting an email sequence. Let's say, SendGrid shuts you down. You can just plug into different SMTP and the emails keep going and you won't lose a beat. We built that because I was like, "That's how I need for myself because I don't want to write these again." So we did that, the initial email sequence that probably, I don't know, 10 or 12 days. And then that's all I ever got to. And about that time when we launched this in features, Clickfunnels. We need a name for it. Is it an auto-responder sequence? Is it marketing automation? What is the... We need a name. And we kept trying back and forth. And this was before Funnel Hacking Live 2017. We need a name for this, what's it called? And I remember Stephen Larson's here in the office and he was like super stressed out. "I'm trying to figure out this name, I'm trying to figure out this name." And I think he totally went and he prayed in the corner, something. Came back two minutes later, he's like, "What about follow-up funnels?" I was like, "Oh my gosh, that's what this is. Like someone comes in, they give you your email address. They go through normal funnel and then they're added to your follow-up funnel. You follow up with them, you take them through a sequence." And so we built followupfunnels.com and that became the thing and that became the branding. And so ever since 2017 now, so at 21… no not 21 years, four years. Four years, I've been calling them Follow-up Funnels. And so for me, that's what it is, you have your funnels and then your follow-up funnels. And so, it was interesting as I was writing the DotCom Secrets book, actually, prior to that, I was doing a presentation for Funnel Hacking Live 2017. And I actually shared this case study in the DotCom Secrets book. I want to share with you guys right now, is I want to see like how valuable is an actual follow-up funnel. As we started looking at our funnels, how much money they make when somebody comes through a book funnel, right. And looks through that revenue and then said, "Okay, over the next 30 days from our email follow-up funnel, how much money do we make?" We started looking at the math and the numbers and what was crazy in the snapshot I took, this was 2017. I think it was December of 2016. I took the snapshot. And what was crazy is that for every $1 that we made inside of an actual funnel from a book funnel or a webinar funnel, whatever it was, every $1 remains side of a funnel within 30 days made $16 and 49 cents through our followup funnel. What? What the dump, right? If you guys never heard me say that expression before, it's a weird one. I had a friend in college who used to always say, "What the dump" and it's stuck, and it's weird. I don't know, but you're getting it today. So, I was like, "What the dump? That's amazing. That's for every $1 I put in, I get $16 and 49 cents back out. It doesn't make any sense." And it started getting me really excited about the concept of follow up funnels. And so for years I sat down and kept like mapping out, “Okay I’m going to write, I'm going to build...” You know, not like a Matt Bacak, 600 email sequence. I want to build a sequence that goes through all my core offers, my products and something that's kind of... I start looking at that. And so we started sitting down and building one out and every time I tried to build out, I got so big. I was like, "It's going to be 50 emails, 60 emails." And I get stressed out. And I was like... Anyway, I'm sure you guys have gone through that. It's kind of overwhelming and stressful. But finally last year during COVID, I was like, "All right, we're building this thing out. And so we sat down and I mapped out, okay. If someone comes to my world, what did all the offers and the videos and YouTube videos or the podcasts websites, what are the best things that I have. What Would be the sequence I would send somebody through, like if my mom joined my list, what would I want her to have first, and second, and third? And I mapped out the sequence and the sequence ended up being about 60 emails. And then, I went through and I was like, "How am I going to write 60 emails? " That just sounds like pain. I want to die just thinking about it. Right. So I got out Voxer and I would Vox each email. So, I just kind of say it and I had my go and get it all transcribed and send me back the transcripts. Then from there, I'd take these, these transcripts, I could write emails a lot faster. And so, I started doing that and we started building out the sequence and it was like I said, 60 emails going over about a three month period of time. So, it wasn't every day, but sometimes it was three or four days in a row. And we'd take three days off and the back and forth. We built out this really, really cool sequence and it got it done. And then over the last 60 days or so, they slowly added people into the top of this sequence. In fact, as of Friday, we had added 1,734,577 people into this funnel. And we were getting an average overall engagement, 22%. 22% people were opening every single email, which is pretty exciting, but that was 1.7 million. And still have another, I think a million and a half that was being added in over the next, probably next 30 to 45 days being added to the top of the funnel trying to go slowly, so that all of a sudden we don't blow up our email. If you go off and start sending a million emails it just... anyway. So, we've been slowly adding these people in every single day. And as 1.7 million have gone into it, 20% open rate. And now, they're getting a sequence of 60 emails for the next three months and what's been crazy and cool and exciting is that first off, I haven't had to write an email for a long time, which is kind of nice. Second off, I'm watching this now because I have a lot of funnels, so my email sequence links people to different funnels, and then videos and podcasts episodes. So again, somethings are selling somethings are trained. Some things are free. Some things are paid, but just kind of moving them through the logical sequence of offers, of content, of things I want people to get into experience and it connects people to all these different things. And then, how it's fun is I'm watching this now. And now this is done, every single funnel across our business now is lifting. It's really crazy. Our best converting videos are more people where views are popping and they're spiking. And , it really seems like the entire company as a whole is lifting in revenue in engagement and all these things all by placing the thing in place. And it... I've been fighting this for, I mean, honestly, it's been two decades because I finally first want to do this, though I actually finally did it, excuse me. And now it's just insane watching what's happening. And we plugged in, so if someone opts into any of my funnels, anywhere at any given time, they go through that little meet. Usually someone opts in a funnel is a little mini sequence they go through for three or four days and then drops them to this big, major sequence that takes them through all of the offers in chronological order. And so we're adding again about 1000 to 2000 people a day. And actually more than that, excuse me. Pretty close to 3,500 or so, opt-ins a day are being added in his funnel as well. So it keeps growing and growing and growing. And I'm watching this now as the entire ecosystem of ClickFunnels is all rising together because of this, this funnel that's in place. And that's nice because it's 60 days long. Everybody who goes into my world is going to be getting these for the rest of time until I decide to change them or updating or tweaking. And hopefully I never will because I spent so much time and so much effort working on them. And it's just really, really cool. So a couple of things. Number one, if you've been getting a new email sequence from me, pay attention, okay. I think I'm going to eventually put this whole email sequence into a book and call it Followup Funnels. It'd be a really cool product, but right now you guys are getting it for free. So, if not, go opt into any of my forms and eventually you'll start getting it. The first email says something about marketing secrets, like "What's marketing secrets?" And so, that's the first email coming through, but it's powerful, man is blowing our business away. So, I want to share with you guys, cause I want you start thinking, now that you've been creating more things, right? You got some funnels, you got some videos, you got a podcast, you got content, you got things you're putting out there. Think about this. My thought when I was creating this follow-up funnels, "If my mom was to come to my world, what would be the first thing I'd want her to engage with? And then what's the second thing. And the third thing, and the fourth thing, I would look at this, this logical sequence of events. And then from that, that's how I wrote my email sequence. And then you get it all together. And when it's done, man there's this thing that's just literally, hand-holding all your dream customers around the logical sequencing of your content in your offers. And how powerful is that? What would that do for your business if you have that right now? I tell you for us here at ClickFunnels it is... We're already seeing this in this entire lifting across the board and it's powerful. And somebody will come to our world and like they see a webinar and that's all they know. And they see a book and they see something random, but they don't have the context of everything we're doing. So by doing this, puts everybody into a sequence where they're getting step-by-step piece by piece, the stuff we want them to understand in the order, we need them to understand them. And that's really the magic and the power. So anyway, I want to share with you guys, because I'm pumped about it. It's working. If you don't have your own follow-up funnels, now is the time to start building out, creating them, plugging into click funnels, I guess, to do it in the click funnels. So you don't risk getting shut down, which happens in pretty much every other autoresponder sequence I've ever had. In fact, I think in the slides I talked about that, because this is the very first time I told people about our follow-up funnels inside of ClickFunnels, we announced it. So, in the past Aweber shut me down six times, Getresponse four times, Icontact shut me down nine times, two and Fusionsoft two times, ActiveCampaign, two times, MailChimp should be about three times. And that's it. And so I would be careful of using any other outside responders for that reason. We have some crazy updates come in Click funnels in the very near future with our followup funnels and stuff. I think you were going to go crazy for, I can't announce that yet, but anyway, good stuff's coming. So I just want to share with you guys because it matters. It's important. It's something that I fought forever and I wish I had done this 10 years ago and just read it every year, re-tweaked it every single year, whatever that might be, but now it's done. And now it's just insane. So again, from the snapshot December, for every $1 we made inside of our, our core funnel or drive people who made $16 and 49 cents follow-up funnel which is crazy. And what I'm finding now, now I have sequences even better. Those numbers are just going up. And so I want to share with you guys, hope this helps kind of build a follow-up funnel. Inspires you, motivates you and gets you excited to build the often overlooked second funnel, that’s invisible to the Naked Eye. It's called the Follow-up Funnel. With that said, I appreciate you all. And I'll talk to you all again soon. Bye everybody.

Leads In A Snap - https://www.marketingsharks.com/leads-in-a-snap/ Matt and his 14 year old daughter, created this together… If you want discover a new way to generate leads online… …and have fun on the side while your doing it! Then you got to get this. You’ll even discover the million dollar snap. Plus, a killer bonus called: “More Ways To Make Money in 2021” But, I must warn you… …it’s a dime sale so I wanted to notify you about this now before the price goes up again. Leads In A Snap - https://www.marketingsharks.com/leads-in-a-snap/

Matt dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club. You can try it for the entire month for only $1.00! [button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button] Click To Learn More! My Name is Matt Bacak. Snagged this from World Internet Summit bio page: As you may already know... one of Matt Bacak's last products holds the all-time gravity record on Clickbank ... 2,086.87 Gravity (and no one has come close to beating it yet), plus he's been creating some of the best converting & biggest game changing offers since 2001. He's been marketing online since 1999 He put up his first optin page in 2001 He has mailed up to 4.1 million emails a day for over a year He split-tests everyday & he buys solo ads every day too. He co-runs the List-building club with over 13,000 members. His lists are growing by up-to 10,978 subscribers a DAY! ... And just recently had the most affiliates ever signed up for a JV Giveaway launch... 2,656.

Https://HarnessTheWeb.net/crushing-it Zoe Kennedy is an engineering graduate who followed an IT path into internet marketing where she successfully became a LinkedIn Expert. It wasn’t all plain sailing but Zoe’s passion for snowboarding allowed her to regain focus and pushed her limits further than ever before. It was in the high mountains where everything came into focus. It was here where she felt inspired, free and in complete control of her situation. From a young age Zoe always wanted to create her own identity and with that comes wealth and success, but for her it was more than that – she wanted to be seen, she wanted to be heard and she wanted to be respected. Zoe’s battle to overcome her shyness that plagued her since childhood inspired her new book, Go Big or Go Home. “If I can be successful in life and in business then anyone can. It’s all about aligning your goals with your dreams. And the problem is, too many people have too many limiting beliefs and fears that stop them in their tracks. To be successful you have to focus on the right activities and sometimes that means doing things you don’t like, feel uncomfortable with or have no experience of. Once you confront these limiting beliefs and fears you will be in a prime position to achieve your dreams and goals.” Zoe, Founder of Targeted Leadz has built a very successful B2B marketing company offering specialist lead generation services using the LinkedIn platform. She made her mark in the construction industry where she used LinkedIn to tap into millions of pounds worth of projects. With this success Zoe launched her first LinkedIn training product in a joint venture with a serial entrepreneur and internet marketer [Matt Bacak]. They successfully hit the top spot receiving ‘Deal of the Day’ on the buying and selling platform [Warrior Plus] where she made 500 sales in the first week alone! After being headhunted to work for a market leading Construction Company in Europe, she became a certified LinkedIn coach and now has clients in multi-sectors. To get in touch with Zoe please connect with her on LinkedIn at https://www.linkedin.com/in/zoekennedy. Alternatively visit Targeted Leadz at www.targetedleadz.com. --- Send in a voice message: https://anchor.fm/steve-peck/message Support this podcast: https://anchor.fm/steve-peck/support

In this episode I interview international marketing superstar, Matt Bacak. Matt travels the world speaking, coaching and passing on his tried, trued and tested techniques, that have earned him over 100 million dollars. Matt tells us why making money online is easier than ever before. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

World Famous Internet Marketer sits down with us and shares some of his best tips and marketing strategies to help you get started in the world of internet marketing.

The absolute king of Clickbank affiliate marketing, email list-building and creating lead magnets, Matt Bacak is interviewed in this episode of Martyn Brown's Marketing Bugle https://martynbrown.com. Also, Martyn shares some tips on getting the best results from your working hours.

Igor Kheifets is an Amazon bestselling author and the 3rd highest-earning super-affiliate in the internet marketing niche. His 2-step system has helped him consistently rank as the highest-earning and the highest-converting for industry's leading vendors including but not limited to Matt Bacak, John Crestani and Anthony Morrison.   Here are the key links from this episode: Igor's Book List Building Lifestyle Club Deep Work by Cal Newport Jobber -- start a free trial and save 20% off for your first 6 months

Matt Bacak started email marketing back in 1999... and was one of the first people to put up a squeeze page. And, if you've ever seen that little image of a lock on squeeze pages, he's the one who invented that. What's interesting is, after 8000+ split tests, he has some amazing stats that we can learn from. For example, personalized emails increase sales by 6X. People who come through email spend 138% more than other platforms. And, at the end of the show he revealed a game changing marketing stat regarding folks who have an American Express card.  

"You want to make money with webinars whether an affiliate or not? You still need to make one of your own to recuperate your traffic investment as the leads are coming in, which is where most people get stifled." - Igor Webinars tie into this idea of high ticket offers and super charging affiliate marketing. Introducing Igor Kheifets to the show! Igor’s 2-step system has helped him consistently rank as the highest-earning and the highest-converting (measured in commissions earned per click) for industry's leading vendors including but not limited to Matt Bacak, John Crestani and Anthony Morrison. During the upcoming interview, Igor’s going to show you the secret behind his affiliate success. Check out Igor's free workshop! In This Episode: Success with webinars and affiliate marketing; Igor's journey into affiliate marketing; Importance of webinars and authority and why you need to build your own; List Building "How To's"; Value of a lead; Igor's methodology; Cost per acquisition and base line metrics; "You have to be able to spend money to get the [right] customers..." Check out Igor's webinar - study it and break it down! Get in Touch with Igor: Igor's List Building Lifestyle Show  Check out Igor's webinar - study it! https://igor.ac/ Check out Igor's free workshop here: https://igor.cx/ https://www.igorsoloads.com/ Connect with Us: Subscribe to this podcast and Comment on iTunes. Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECtIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

This week's Geniuses Of Copywriting podcast guest is none other than email marketing guru Matt Bacak, creator of the EPC institute, email platform SendEagle.com, and a master of split testing and short email copy. We talk about: - How to create campaigns that attract BUYERS, rather than just openers & clickers - A secret 'credit card hack' Matt uses to predict which customers are going to spend the most money with him - How Matt gets a 58% completion rate on his courses - and 80% of graduates giving him unsolicited testimonials Matt has performed over 8,000 split tests - data is his religion. Full transcript & resources at https://geniusesofcopywriting.com/matt-bacak

It does not matter what channel your using to market with. You need attention and engagement from your market. Multi-channel marketing works in the end. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

How did Igor become the 2nd Highest Earning Affiliate on WarriorPlus.com with only 1400 clicks while generating close to $80,000 promoting only 1 product? Could it be the exact secret strategies Igor used to becoming the 3rd top earning affiliate on JVZoo? Discover the simple method that supercharged Igor to becoming a top promoter for big names like Matt Bacak, Dean Holland, Mike Cheney, and more.

How did Igor become the 2nd Highest Earning Affiliate on WarriorPlus.com with only 1400 clicks while generating close to $80,000 promoting only 1 product? Could it be the exact secret strategies Igor used to becoming the 3rd top earning affiliate on JVZoo? Discover the simple method that supercharged Igor to becoming a top promoter for big names like Matt Bacak, Dean Holland, Mike Cheney, and more.

In This Episode: [1:08] Matt reveals the secret he learned almost by accident when he was just starting out. [4:32] Knowing who your _ _ _ _ _ _ _ is critical to your success. [7:17] What common factors motivate people? [7:54] Perception is different from reality and perception is powerful for marketing. [10:33] Why email open rates are for egos and just worthless. [12:43] What is an EPC and why is it so damn important for your email marketing success? [15:30] The perfect email…for the moment at least. [15:45] Why Matt tests radicals and why you must be testing them too! [18:09] The secret of subject lines that work... [20:31] Matt’s super-secret awesome subject line... [24:19] Knowing your audience and when they are receptive. [27:03] Paying attention to the right numbers in your email marketing stats. [29:16] Why testing is important and even more important if your list is small. [33:00] Why big brands such as ProfitCast are going back to marketing basics. [36:13] A sneak preview of Matt’s upcoming book.

Jason Hartman talks with Stefanie Hartman, CEO of Centaur Strategies, about some behind the scenes marketing strategies for experts to better position themselves in their given fields. Stefanie shares her own expert knowledge in marketing, such as “Thinking Outside the Book,” what to do after your book is written. Jason and Stefanie also talk about back-end sales strategies, copywriting and campaign design. At Centaur Strategies, Stefanie Hartman works with a team of behind the scenes specialists when you need to make the profits happen, including: copywriters, virtual assistants, joint venture specialists, branding experts, media experts and advertising executives. Often referred to as “The Expert’s Expert”, Certified Trainer and Marketing Consultant Stefanie Hartman is a highly sought after Marketing Strategist and Speaker in the niche market of non-fiction book marketing. Whether they need extraordinary sales results for an upcoming teleclass, speaking engagement or product launch, or a complete overhaul of their marketing strategy – Best-selling Authors, Speakers and Entrepreneurs serious about selling Information Products have called her number. She has worked with top industry players such as T. Harv Eker, Matt Bacak, Eric Lofholm and Cynthia Kersey. Website: www.StefanieHartman.com

Would you like to know half a dozen instant fixes you can apply to your emails to double your clicks? Then you're going to love this episode where I grill the Godfather of email marketing - Matt Bacak - on what he learned about squeezing more clicks that convert from his email lists after conducting over 8,000 email split tests!

Would you like to know half a dozen instant fixes you can apply to your emails to double your clicks? Then you're going to love this episode where I grill the Godfather of email marketing - Matt Bacak - on what he learned about squeezing more clicks that convert from his email lists after conducting over 8,000 email split tests!

Did someone say email marketing is dead? HA! We check our email every day and we don't blink an eye. Why is it still not a viable strategy for most business owners? What we've discovered is other marketing techniques have become more sexy, shiny, and sensationalized to the point of blindness when it comes to sending messages to your customer's inbox. Furthermore, the awareness of data protection has affected these other techniques which bring us back to emails and my guest Matt Bacak walks us through why email is still king of the hill.

This week Ken Rochon takes his personal expectation of character to another level when he interviews Hyrum Smith, aka The Father of Time, co-founder of Franklin Covey, Co., and inventor of the Franklin Planner. Hyrum shares the 5 aspects of character based on our belief models of how our world works according to what we believe. Additionally, Ken shared highlights of Guerrilla Marketing led by Jason Myers & Jeannie Levinson including fabulous speakers Jon Benson, Matt Bacak, and more... A special pop in guest Paul Fuggle, the lead organizer for the A Bug Free Mind Mastermind headed up by Andy Shaw and Peter Halm. This 7 day Mastermind is made up of 120 top internet marketers in the world! Ken Rochon and his co-host Andrea Adams-Miller are participants and sponsors a 3rd year.

This week Ken Rochon takes his personal expectation of character to another level when he interviews Hyrum Smith, aka The Father of Time, co-founder of Franklin Covey, Co., and inventor of the Franklin Planner. Hyrum shares the 5 aspects of character based on our belief models of how our world works according to what we believe. Additionally, Ken shared highlights of Guerrilla Marketing led by Jason Myers & Jeannie Levinson including fabulous speakers Jon Benson, Matt Bacak, and more... A special pop in guest Paul Fuggle, the lead organizer for the A Bug Free Mind Mastermind headed up by Andy Shaw and Peter Halm. This 7 day Mastermind is made up of 120 top internet marketers in the world! Ken Rochon and his co-host Andrea Adams-Miller are participants and sponsors a 3rd year.

Ken Interviews best selling author Matt Bacak who considered by many a Digital Marketing Legend. In addition, Matt is committed to making a difference in the world. His #1 Best Seller: Everyday Heroes is a Collection Of Motivational & Inspirational Stories written from the heart by authors around the world. This book gives in two ways - first, these inspirations and experts have come together to share their formulas for a great life and great business; second, all authors have agreed to contribute 100% of proceeds to Children's Healthcare of Atlanta.

Ken Interviews best selling author Matt Bacak who considered by many a Digital Marketing Legend. In addition, Matt is committed to making a difference in the world. His #1 Best Seller: Everyday Heroes is a Collection Of Motivational & Inspirational Stories written from the heart by authors around the world. This book gives in two ways - first, these inspirations and experts have come together to share their formulas for a great life and great business; second, all authors have agreed to contribute 100% of proceeds to Children's Healthcare of Atlanta.

Matt was a huge success, who made his first million right out of college, and then built that into a thriving business and lifestyle most of us dream about. He had 15 thriving companies making multi-millions of dollars every year. He had a big house, his own private airplane, a happy family, and the belief Read More The post 22 – $20 Million To Bust. A Lesson In Gratitude With Matt Bacak appeared first on The Thought Hackers.

You’re just one funnel away… On this special two part episode you will hear the first part of Russell’s “One Funnel Away” presentation from Funnel Hacking Live. In this episode you’ll hear: What the first product was that ever made Russell any money and how he only had to pay $20 for someone to write the software. How Russell first hired employees and what he learned about having to actually pay them. How Russell and his first team were able to make $55K in a two week period just in time to save Christmas. So listen to this first portion of Russell’s story, and don’t forget to come back for the second half. ---Transcript--- Hey everyone this is Russell Brunson, welcome to a special Marketing Secrets episode where I’m going to let you guys see behind the scenes at one of our presentations at last year’s Funnel Hacking Live. So this presentation is one that I was really nervous at giving, it was called “One Funnel Away” which is the whole theme of the last Funnel Hacking Live event. It’s something that I wanted to share my failures, my bankruptcy stories, the ups and the downs. Everyone here talks about the highlight reel; I wanted to share the other side of it. I don’t typically release sessions from  Funnel Hacking anywhere but this one had such a big impact on our audience and let people know that everyone, including me, especially me, has big ups and big downs, yet we’re just one funnel away from success each time. So as we’re preparing for the next Funnel Hacking Live, which will be coming live soon at Funnelhackinglive.com, I was re-watching some of the presentations and saw this one and wanted more people to have this. So I’m going to break this up into two episodes. This is episode number one, go check it out. Leave me a comment if you like it, subscribe, tell other people about it and hopefully it will give you some hope and faith that the path you are on is right and this process is going to get you what you want and desire and let you serve other people. So that’s the game plan, check out this episode and I will see you on part two tomorrow. Okay, so what I want to do is go on a journey with you guys, my journey, which started way back over here on my timeline, in my back story. So those who know me or have heard about me or know anything about this, initially I started learning about business when I was a 12 or 13 year old kid, sitting there with my dad watching the news and I was like, “I can’t believe he hasn’t told me to go to bed yet. This is the coolest thing in world.” And the news was on and when it ended Mash came on and I was like, “He must think I’m asleep or something. He hasn’t told me to go to bed.” I’m sitting there trying not to move, I didn’t want to let him know. I’m sitting there watching Mash with my dad, I thought it was the coolest thing in the whole world. Then when Mash got done, he still didn’t say anything, I was like, “He’s gotta be convinced I’m asleep, this is whole cool.” Then the next thing came one and it was an infomercial, a late night infomercial with Don Lepre. How many of you guys remember Don Lepre? Yes, just an amazing person, he had an infomercial and I was so grateful for his passion and excitement, talking about what he was doing.  The infomercial was about how to place tiny little classified ads and you can make a fortune. And it was it was the coolest thing. I remember sitting there listening to him and I was like, “This makes so much sense.” I’m looking at my dad like, are you paying attention to what’s happening? The whole thing made so much sense to me. He said, “I took a classified ad, put it in the newspaper and I made 30 dollars and told my friends and family, ‘I made $30. I started a business this weekend,’ and they all laughed at me. So then I took that same ad and ran it in a thousand newspapers the next month and made 30 thousand dollars.” And I was like, mind blown. I’ve been ruined from that day on when it comes to the world. I can’t not do something like this. I was so excited, saved a bunch of money mowing lawns and everything and eventually I bought Don Lepre’s kit on the infomercial and I read it all and learned it and wasn’t able to actually do anything though because I didn’t have the money to direct mail and things like that. But that’s how I first heard about the direct response market. I remember after I got Don Lepre’s kit I was so excited I was at the grocery store with my mom and after we were walking out, on the checkout stand there was a magazine called “Small Business Opportunity Magazine” that a whole bunch of cartoon people on the front of it. How many of you guys have seen that magazine before? That’s it? This is the greatest swipe file of direct response ads ever. So I didn’t know it at the time, but there were thirty things, how to get rich quick. I’m like, sweet, I want to get rich quick. That’d be awesome. So I had my mom buy this magazine and I went home. If you look at it, it’s 140 pages of ads and four pages of articles, it’s pretty awesome. I was looking at every single ad, “Oh my gosh. I can sell gold chains at the mall and make money.” So I called this number for a free info kit. Free info kit gets sent to my house. And the next page it’s like something else. Page after page, all 140 pages I called every single 800 number to request the free info kit. And about a week later, I started getting these gifts in the mail. At first it was 2 or 3 letters, then it was 10 or 15, then it was 60 or 70 letters. And I think those companies started selling my name to other mailing lists, because soon it was hundreds of letters. And the mailman could not physically shove the junk mail in the mailbox anymore because there was so much coming in. So I get home from junior high. I’d come home and walk in the house and see it on the bar. I’d see two or three letters for my parents and Russell’s stack of junk mail. They’re like, “There’s your junk mail.” And I’d take it my room and open it and read these things like, this is so cool. And all these money making ideas. So that happened at a young age. Unfortunately I couldn’t do anything, well I tried once. This one person convinced me that direct mail was the key and all you do is get a list of buyers who bought similar products and write a sales letter and you mail it to those people and a percentage will buy. I’m like, “Awesome.” The only problem is I can’t afford a mailing list, I don’t have any stamps or envelopes or anything. So I’d done something, I made a little money doing some chores. So I asked my mom to take that money and instead buy stamps and bring me home stamps. So she brought me home 38 stamps. That’s how much money I’d made. I had 38 stamps and I’m like, “This is so awesome.” I used to tell my brothers and sister and parents, my parents didn’t tease me, but my brothers and sisters did. I was like, “I’m going to be a millionaire any minute now. This is going to work.” And they’d be like, “Oh, are you a millionaire yet?” and totally make fun of me. So I had these 38 stamps and I’m like, “If I can get 10% of these people to buy, that’s 3 people. If I sell a $50 product that’s $150. I’ll be rich.” I didn’t know what to do, they talked about sales letters so I was like, “I’ll write a sales letter.” So I printed it out on blue paper because blue paper they’d be more likely to read. So I put it on my parents computer, wrote a sales letter, printed out 38 copies of it. I couldn’t afford an envelope so I just folded it and stapled it. I didn’t actually have a mailing list, so I opened up the white pages and flipped through and randomly picked 38 names, I’m like, “This is going to be huge.” So I wrote it, put my stamp on it, and all my savings and put it in the mailbox and I was like, “I’m going to be rich. This is going to be amazing.”  I sent it out, told everybody, “When this gets out, it’ll be over. I’ll be able to move out, get my own house.  It’s going to be amazing.” Unfortunately nobody responded. That was the only time I was able to invest. I didn’t have the money to buy a classified ad in the newspaper so I just kind of kept reading all this junk mail and learning from all these people. A couple of years later I got into wrestling and forgot about making money. But there was this seed that had been planted. I wrestled through high school, had a lot of fun, got a college scholarship, wrestled through college. When I was going to college I met my insanely beautiful wife, that most of you guys….if not she’s here hiding. I met her and fell in love really quick and spent the next 3 or 4 months trying to convince her, in fact that was probably the hardest sale I ever had, to convince her I was the right one. Did you see that picture? I was kind of a geek, not going to lie. Anyway, I convinced her to marry me and it was amazing. About the time we got engaged, I realized my dad said, “When you get married, I’m not going to keep supporting you. That’s when you become a real man.” I’m like, “What? But dad I’m wrestling.” And he’d always send me money to pay for food and stuff but he’s like, “No, if you get married, you’re on your own.” I was like, “Crap, I want to get married but I don’t want to grow up yet.” And my wife, fiancé at the time, she was working and making money and got a second job to support us and I was wrestling and didn’t have any money. I’m like, “I gotta do something.” And luckily the greatest thing in the world happened, that happens to a lot of us. I was up late at night stressing out about this and then this little thing popped up on TV, it was an infomercial. It was this guy talking about how people are making money with these little websites and that they were doing an event at Holiday Inn the next day and you come and get tickets. I’m like, “Oh! This is it.” So I called the number and get my tickets to Holiday Inn and show up and it’s a little, tiny room with 50 really desperate people sitting there. I get there and there’s a dude onstage all in a suit and tie and I’m like, “Whoa, that guy looks rich.” And then he started doing this thing and within 5 minutes he closed me on this $50 thing. I ran in the back and had my one credit card with a $300 credit limit, that’s all I had earned so far. So I bought my $50 dollar thing and I’m like, “I’m going to make so much money with this.” And then he pitched on a website and it was $3 grand and everybody’s running back buying websites and I’m like, “I can’t afford a website. Dangit.” And then he pitched website hosting at $80 a month and all these things. They’re teaching, “If you call your bank you can get your credit extended.” I’m like, “Oh, sweet. I didn’t know that.” So I’m calling the bank like, “Hey can you make my credit line a thousand dollars.” I’m learning all these things, getting my credit card bigger, which was kind of cool. The I bought everything he told me. I needed the whole thing, so I buy it all. He convinced me, he’s like, “Paypal is evil. You have to have a merchant account. And it’s $6000 for a merchant account.” I’m like, “I don’t have $6000 yet.” And he’s like, “Well you can’t make money online without a merchant account. $6 grand.” But I couldn’t afford that, but I had everything else. I went home and I was like, “cool, I have a domain name, I got hosting, a thousand dollars worth of internet web stuff.” I jumped online and I’m like, “I’m going to have a website.” I was getting excited. I started Googling things and eventually within 15 minutes I realized website hosting is not $80 a month, I realized a domain name is not $1000. I was like, crap I got taken. I was freaked out. So I ended up calling the next day, I was like, “My son is a minor and he was at your event last night and he charged all his credit cards and he needs to be out of this contract.” And they got me out of the contract and gave me my money back.  That’s one trick, if you ever need to get out of a contract, it’s worked almost every time. So those are the real Dotcom Secrets. So at that point I was in, I was like, “Oh my gosh. I need to sell stuff on the internet. That started this thing about the time my wife and I were getting married and I was trying to sell stuff. I was selling all sorts of things. I remember initially thought it was eBay. Maybe people make money on eBay. I remember driving to the thrift store buying everything I could find that I thought was worth value. On my bike, with grocery sacks full of crap, riding my bike back home. I bought a Michael Jackson record. I was like, “Records are so old, this has got to be worth hundreds of dollars.” I ended up selling it for 13 cents on eBay. I was so depressed. I was boxing and shipping things out and when all was said and done I made $40 or $50 but my costs were $150-200. I was going and trying to find boxes for all of these weird things I had bought. It was just horrible. I was sitting at the post office with 18 different boxes of weird things, records and all these things. And there’s this dude standing there with a big box full of cd’s. hundreds and hundreds of cd’s, and I’m here with a wheel barrel full of odd boxes and I’m like, “Dude, what are you selling?” and he’s like, “Oh I sell information products.” I was like, “What does that mean?” and he’s like, “All these cd’s have info burned on them and people pay me and I ship them a cd.” I’m like, “Is it the same cd?” and he’s like, “Yeah, I have a cd burner. I just burn them. Then I put them in these things and send them out.” I was like, “Are you kidding me?” They’re all the same size. I could just buy one box, it would be so much easier. So that’s when we started talking about information products. I was like, “I didn’t know that was even a thing.” I got all excited about information products and started Googling stuff and started learning about information products. I ended up buying this cd and it was a cd that 8000 coloring book pages for kids and the guy was selling it, I emailed him and said, “This cd is cool. Can I buy the rights to this cd, I want to sell it?” and he was like, “I’ve never done that before, but sure for $200 I’ll sell you the rights and you can sell it too.” I’m like, “Sweet.” So I gave him $200 that I didn’t have and he gave me the rights and I had the cd and basically all I had to do was burn it on a cd burner and I could mail it out as many times as I wanted. And he had a big long sales letter he let me use, so I put his sales letter up and started trying things. What was cool, I started making sales. Not a lot, every other week it would make a sale for $20. I would burn the cd and ship it out and I was like, “This is so cool.” Information products became the thing and I was trying to figure out how that whole thing worked and I started bumping into people like Yanik Silver and all these different internet marketing guru’s and watching what they were doing, selling information products and I was just hooked at that point. About that time I started watching what they were doing and I started learning and creating different things. In fact, one of my very first products ever, does anybody in this room remember the product Zip Brander? Three people. I had all these info products and I was buying resell rights to other people’s products and I’m selling these things. And I was like, wouldn’t it be cool if there was a way if when I sent this digital file to somebody, when they first opened it, instead of just getting the file they see an ad for my product and then they see the file? That was my first light bulb. It’s like zipping a file, but when you zip it would be branded and when they open it, they see your ad first. I was like this is it. I thought this was it. That was my idea, I thought it was going to change the world as we know it. So I bought zipbrander.com and I remember Arman Morin at the time was one of the guys I was studying. I was like Arman is so cool. Every one of his sites were so similar and I’m looking and Arman always had a big header graphic with his picture with his arms folded with a suit coat on. I was like, that’s what I need. So I got a picture of me folding my arms in a suit coat. And he had a header, so I had a header that looked just like his. His were always Ecover Generator so I was like Zipbrander, looked identical. This is where my funnel hacking started. He had this big long sales letter. I was like, this looks weird, but Arman’s doing it so I’m going to do it. So I looked at his sales letter and wrote my own based on that. Then I was like how do I create this, I didn’t know that. My first thought is I should just become a computer engineer. That would be the coolest thing. I want to make software. So I switched my major to Computer Information Systems so I could learn how to code. It was about the time the semester was changing. So I get to class the first day and the teacher gets up there and starts talking about code and databases and all these things and structures and I was sitting there like, “oh crap. I have no idea what he’s talking about. Not even a little bit.” Within about 15 seconds I realized I am not a coder and never will be a coder. I couldn’t even understand. I thought it was a Spanish class or something. I was like I don’t even know what he’s saying. But I didn’t know how to change my major again, so I just kind of stayed in it. I kind of got depressed, that was my one idea. I guess I can’t do it. And then I remember I was listening to a tele-seminar. I was at a wrestling tournament and we were driving to California, it was a 16 hour drive. I downloaded on my, it was pre-iPod’s, it was this tape player thing, a whole bunch of tele-seminar’s that Arman had done. I’m listening to these things in the back of the car where all these other wrestlers are partying and having fun and listening to music and I’m listening to these seminars. They were totally making fun of me the whole time, if you meet any of my wrestling buddies, they relentlessly made fun of me the entire trip. “You’re such a nerd. You’re never going to be able make money.” I’m like, “I swear I will.” So I’m listening to these the whole way and on one of these things like 22 hours into this thing Arman says, “I don’t code software. I go to Scriptlance and I pay guys in Romania and India hardly anything to build stuff.” And I was like, Arman’s not a programmer? I thought he was a programmer. There are people in India who can do this? So literally that night I jumped on Scriptlance and actually prior to that I had tried to hire a company to do it and they had quoted me $5 thousand. I was like, “Okay, I don’t have that.” So I took the same description I had given these guys and posted it on Scriptlance and instantly I got, all these people started bidding on it. One guy was like, “I’ll do it for $5000.” “I’ll do it for $2000.” “For $1000.” “For $500” and it came all the way down to this guy in India who was like, “I’ll do it for $20” I was like, “I got $20”  So I picked him. He was like, “So this is how I’m going to do it.” I was like, “I don’t know what you’re talking about. Just do it.” He spent 2 or 3 days and sent it back, “Here it is.” I tried it. Zipped a file and opened it and my ad showed up and I was like, “you did it. Oh my gosh.” And he’s like, “yeah, thanks for the $20.” And I was like, “No, this is going to be huge. I’m going to make millions of dollars and I feel guilty giving you $20, can I give you an extra hundred?” and he’s like, “Yeah.” So I gave him $100 and I felt good about it. That was my very first software product that I ever did and it didn’t make me millions. I probably made 10-20 grand with that product. But it was the first one that I had a sales letter, started driving traffic, doing Google ads, I was finding JV, all these things and I started selling it and that was the first thing that made me any money. Isn’t that exciting? How many of you guys want Zipbrander? The first 30 people in the back….just kidding. It doesn’t work anymore.  The coding stopped working 10 internets ago. So it’s done. But that was my first software product, it was so cool. About that time was when I started learning more about info products. That when the Potato gun came out, the potato gun DVD. All these things, doing all these little businesses and none of them were huge smashing, million dollar successes. I didn’t pull a Dan Henrie and read a book and 5 months later made a million bucks. I was like, “Hey I made 5 grand here. Oh I made 200 dollars here.” These little things kept happening, it was so cool. And every project did a little better. It was like slow momentum, every one did a little better than the last one because I got more customers coming in and more people. I kept making things in different markets, potato guns and all these sorts of different things and every one of them got a little better and it was fun. I remember back then I started doing tele-seminars and I’d get 30 people online and I’d talk about something and sell it at the end and some people would buy it and it was so exciting. That was the start of this whole thing for me. Then one of my friends, BJ, he’s sitting over here. He was a wrestler in Nebraska, I wrestled at Boise State, it was my senior year, I’d made pretty good money. Probably $150-200,000, somewhere in there my senior year. He’d heard about and Boise State was wrestling Nebraska and we’re sitting there wrestling and we’re glaring at each other because we’re opposite teams and afterwards he’s like, “Hey man, someone told me you’re making money. Is that true?” I was like, “Yeah.” And he’s like, “How are you doing it?” So we talked about it a little bit. We flew back to our places to finish out college and we kind of talked back and forth for a little while. Then after college got done he’s like, “Hey man, I want to do what you’re doing. Can I get a job?” I was like, “You want a job?” and he’s like, “Yeah.” I’m like, “What would you do all day?” and he’s like, “I don’t know. I’ll do what you’re doing.” I’m like, “okay, can we talk about marketing stuff.” He’s like, “I love talking about that.” I’m like, “This will be so cool. I have no one to talk about this stuff.” I thought it was just me. I’m like, “So you’re actually into this stuff.” He’s like, “Yeah man.” I’m like, “Okay, yeah I’ll give you a job. Come on out.” So he jumps on a plane, flies to Boise and literally moves into our office. Slept in our office for 6 months. He’s like, “so how does this work?” I’d never had an employee before. “I don’t really know either. I’ll pay you, we can talk about marketing and sell stuff and it’ll be awesome.” Me as an entrepreneur, I was in this mode of eat what you kill. I’d sell something, make a bunch of money and I was like, sweet. Then we wouldn’t do anything for 4 or 5 months, then create something, sell it, make a bunch of money and that’s the model I was on for a long time. Then BJ came and wanted to be an employee and I was so excited. I’m like, “sure.” He’s an employee and the weirdest thing happened. Every two weeks he wanted to get paid whether we made money or not. I had never heard that. I was like, “Okay, here’s some more money.” And then two weeks later, more money. I was like, oh crap we haven’t sold anything for a long time. Then he had some other friends who came along like, “This is cool. I want to work for you too.” I’m like, “Alright come on over. Let’s get jobs.” So I gave them jobs, his buddies and his wife and some other people. I got all these friends that want to talk about marketing with me, this is so fun. So we had all these people coming over but the problem was that every two weeks they wanted to get paid, but we weren’t selling anything. So I’d go lock myself in the back room and be like, “Don’t bug me guys, I gotta make money so we can all hang out again.” So I’d close the door and start working and selling stuff. They’d be like, “Dude can we help you?” I’d be like, “Shut up! If you talk to me I can’t make money to pay you, so go away.” They’re like, “We feel bad, we want to help you Russell.” So I’m like, “I don’t have time to train you, otherwise we can’t make money to pay payroll.” That was this thing. What’s interesting is, this is one of my first lessons as an entrepreneur, that was tough. We had 5 or 6 people at the time. We hired this video guy that was….there’s so many side stories, I can’t tell you all of them. He was an Indian guy who had shorts up to here and had a braid that went past his shorts. Because he told me in the interview, “Yeah, I’m a video guy.” I’m like, “Are you kidding me? We could do videos!” and he’s like, “Yeah, I got all sorts of video stuff.” So we hired him and it turned out he didn’t know anything about video at all. But I didn’t dare to fire him because I had never fired anyone and I was so scared. Everyday we’re like, “I wish he would just quit. I don’t dare to fire him.” I don’t know what to do. All these weird learning things. This went on for a while. I was launching something every week trying to make money to cover payroll and it was this huge thing and became horribly not fun for a long time. It kept getting worse and worse to the point where it was December, it was the beginning of December, it was freezing cold and I was looking at everything and every penny I’d ever made was gone. Every idea I had how I could hustle and sell to different markets was gone. I was just drained, I didn’t know what to do. It was Christmas time, I was outside and I went to go hang up lights around my house, and someone had sent me an iPod Nano and Stu MacLarin had done an event, I don’t even know if he knows this, he sent me the links, so I downloaded the links to his event on this iPod, plug it into my ears and start hanging up Christmas lights, which I had never done before, it was a horrible job. Turns out you can hire people for really cheap to do that and the lights look really straight. Mine were like, they looked really bad. I kept stapling through the wires and kill the lights. It was bad. And my fingers were so numb. I had this little light coat on and my fingers were so numb and I had to have my gloves off to squeeze the thing and I’d put them back in to get warm and I’d go back and I didn’t want to go back inside and get warm because I was so depressed. I knew that the next payroll was coming up in a week or so and I was like, I don’t have money. I don’t know what to do. Tomorrow I need to go in and tell these guys or it’s going to be really awkward when payroll does come and I’m like sorry guys. So I have to tell everyone this. So I stayed outside in the cold because I didn’t want to go in and I was trying to think. So I’m stapling these Christmas lights around the house as I’m listening to this audio. In the audio there’s two different speakers talking about different business models. Back then no one was calling these things funnels, but they talked about these different business models that they were doing. One of them was an offline guy, his name is John Olmos, some of you guys have heard about him, he’s the guy that taught me about the attractive character. He said, “I have this thing I’ve been doing where I create these cd’s and tell everyone it’s so controversial that I can’t put it on the internet.” Which is the funniest thing ever. “Because of that you have to pay me $5 and I’ll ship you this cd.” He said, “What happens is I ship them this cd but then that customer financed me sending them a sales letter.” I was like, that is brilliant, we gotta do that. I remember I filmed this cd like two years earlier, or a DVD. I was like, we could do that. We could burn that DVD and we could start sending that out. So that was the first presentation, John Olmos. The next presentation was this guy named Matt Bacak, who’s become a close friend since then. Matt was talking about his business model, he said, “What I do is send out cd’s and people who bought cd’s, I call them on the phone and we sell them coaching.” And I was like, “You can call people on the phone.” I’m an internet nerd but I was like, “Wait..” and I was super scared but I knew there was a guy that worked for me at the time, one of my 5 or 6 friends, who had sold things on the phone before All the sudden I was like, “Oh my gosh. What if we figured out something we could do where we could save this thing. It might actually be possible.” I’m started getting more excited. I’m hanging up Christmas lights and I’m just like, this funnel was going through my head and I’m like okay I think I’ve figured out a blend of what these two guys are saying, it could actually work. So by the time I got done hanging up Christmas lights I texted all of them, “Guys, you don’t know this yet, we’re about to go bankrupt, but I got an idea that I think can save it. Let’s meet tomorrow morning early, I’m going to walk you guys through what I think could actually save this business.” Send. They’re all texting back, “What? We’re going through bankruptcy.” And I’m like, “Yeah, we’re about to.” Luckily they all came in the next day and I’m like, “Okay you guys, I got a model. This is what we’re going to do. Remember that DVD I did like two years ago? We’re going to take that, it’s going to be a free DVD, it’s going to be so controversial we can’t sell it on the internet. We’ll charge $4.95 shipping and handling. We’ll send this DVD out to them and inside the DVD we’re going to have a sales letter where we’re going to sell $5500.” I don’t know why we said that price, but they’re like, “cool, what are we going to sell for $5500?” And I’m like, “I don’t know. What do you guys want to sell?” So we had our white board and we’re like, “If someone is going to give us $5500, it would have to be something amazing.” And we made this huge list for 2 hours of all the amazingness. I was like, “That would be awesome, but I’m not willing to do half of that stuff.” We’re not going to have them sleep at my house, we’re not going to…we crossed out all these things. I’m like, “I’m actually willing to sell this. I think people would actually buy that. That would be insane.” So we took that and at the same time we added a newsletter. So if somebody bought the cd they joined a newsletter that was $37 a month. So they came here, joined the newsletter, $37 a month. And that was the funnel. Back then we didn’t have Clickfunnels so luckily we had one or two nerds still working for us that were able to put these pieces together and we had this really rudimentary, horrible looking funnel and it was live within a day and we’re like, “Okay let’s try it.” At the time I had a little tiny email list, this is pre-Facebook, this is Myspace days. So we push some traffic to this and we end up selling a couple hundred of these cd’s. In the cd we shipped out to them came a sales letter talking about this and it put people in a continuity program and then we called everybody about the cd, “Hey you bought the cd, how would you like to come to Boise and we’re going to give you this.” This was our hail mary pass. Please let this work. We did that, we focused on it. We drove traffic to it, and when all was said and done, over the next two week period of time we got 800 people to get our free cd. From that, the way we used to do it is everybody was on continuity. So we had 800 people that were on this $37 continuity, but it was free for a month, so we weren’t making any money here. But we had 800 people’s phone numbers who we were able to call. So we started calling them, and we didn’t know anything about phone sales or anything. We were like, “Hey man, you bought this cd, you want to come hang out with Russell?” They were like, “Yeah.” And in that two week period of time we sold 10 people at $5500 a piece, which ended up being $55k and that funnel saved Christmas. Is that awesome? It’s awesome. I was able to pay all of our payroll. We had some money left over, it was awesome. And the cool thing is 30 days later, this thing started and all these people were on continuity and suddenly we had a business. This is when I learned the power of continuity. David Frye, who’s one of my favorite people in the whole world, he’s here in the audience I think, he used to always say, “Until you have continuity you don’t have a business.” And I never understood that until this. There’s David smiling over there. I love that guy. Now I found out, I had all these people. So what happened, I don’t know the math, 800 times $37 a month, it’s like $25 k a month and we knew we have continuity now. Every single month we have $25k, that means I can pay for employees. I realized, you don’t hire employees before you have continuity. Now we had continuity. Now we actually had people covered and we could actually focus and think and that was the first funnel that saved things and turned it around for us.

You’re just one funnel away… On this special two part episode you will hear the first part of Russell’s “One Funnel Away” presentation from Funnel Hacking Live. In this episode you’ll hear: What the first product was that ever made Russell any money and how he only had to pay $20 for someone to write the software. How Russell first hired employees and what he learned about having to actually pay them. How Russell and his first team were able to make $55K in a two week period just in time to save Christmas. So listen to this first portion of Russell’s story, and don’t forget to come back for the second half. ---Transcript--- Hey everyone this is Russell Brunson, welcome to a special Marketing Secrets episode where I’m going to let you guys see behind the scenes at one of our presentations at last year’s Funnel Hacking Live. So this presentation is one that I was really nervous at giving, it was called “One Funnel Away” which is the whole theme of the last Funnel Hacking Live event. It’s something that I wanted to share my failures, my bankruptcy stories, the ups and the downs. Everyone here talks about the highlight reel; I wanted to share the other side of it. I don’t typically release sessions from  Funnel Hacking anywhere but this one had such a big impact on our audience and let people know that everyone, including me, especially me, has big ups and big downs, yet we’re just one funnel away from success each time. So as we’re preparing for the next Funnel Hacking Live, which will be coming live soon at Funnelhackinglive.com, I was re-watching some of the presentations and saw this one and wanted more people to have this. So I’m going to break this up into two episodes. This is episode number one, go check it out. Leave me a comment if you like it, subscribe, tell other people about it and hopefully it will give you some hope and faith that the path you are on is right and this process is going to get you what you want and desire and let you serve other people. So that’s the game plan, check out this episode and I will see you on part two tomorrow. Okay, so what I want to do is go on a journey with you guys, my journey, which started way back over here on my timeline, in my back story. So those who know me or have heard about me or know anything about this, initially I started learning about business when I was a 12 or 13 year old kid, sitting there with my dad watching the news and I was like, “I can’t believe he hasn’t told me to go to bed yet. This is the coolest thing in world.” And the news was on and when it ended Mash came on and I was like, “He must think I’m asleep or something. He hasn’t told me to go to bed.” I’m sitting there trying not to move, I didn’t want to let him know. I’m sitting there watching Mash with my dad, I thought it was the coolest thing in the whole world. Then when Mash got done, he still didn’t say anything, I was like, “He’s gotta be convinced I’m asleep, this is whole cool.” Then the next thing came one and it was an infomercial, a late night infomercial with Don Lepre. How many of you guys remember Don Lepre? Yes, just an amazing person, he had an infomercial and I was so grateful for his passion and excitement, talking about what he was doing.  The infomercial was about how to place tiny little classified ads and you can make a fortune. And it was it was the coolest thing. I remember sitting there listening to him and I was like, “This makes so much sense.” I’m looking at my dad like, are you paying attention to what’s happening? The whole thing made so much sense to me. He said, “I took a classified ad, put it in the newspaper and I made 30 dollars and told my friends and family, ‘I made $30. I started a business this weekend,’ and they all laughed at me. So then I took that same ad and ran it in a thousand newspapers the next month and made 30 thousand dollars.” And I was like, mind blown. I’ve been ruined from that day on when it comes to the world. I can’t not do something like this. I was so excited, saved a bunch of money mowing lawns and everything and eventually I bought Don Lepre’s kit on the infomercial and I read it all and learned it and wasn’t able to actually do anything though because I didn’t have the money to direct mail and things like that. But that’s how I first heard about the direct response market. I remember after I got Don Lepre’s kit I was so excited I was at the grocery store with my mom and after we were walking out, on the checkout stand there was a magazine called “Small Business Opportunity Magazine” that a whole bunch of cartoon people on the front of it. How many of you guys have seen that magazine before? That’s it? This is the greatest swipe file of direct response ads ever. So I didn’t know it at the time, but there were thirty things, how to get rich quick. I’m like, sweet, I want to get rich quick. That’d be awesome. So I had my mom buy this magazine and I went home. If you look at it, it’s 140 pages of ads and four pages of articles, it’s pretty awesome. I was looking at every single ad, “Oh my gosh. I can sell gold chains at the mall and make money.” So I called this number for a free info kit. Free info kit gets sent to my house. And the next page it’s like something else. Page after page, all 140 pages I called every single 800 number to request the free info kit. And about a week later, I started getting these gifts in the mail. At first it was 2 or 3 letters, then it was 10 or 15, then it was 60 or 70 letters. And I think those companies started selling my name to other mailing lists, because soon it was hundreds of letters. And the mailman could not physically shove the junk mail in the mailbox anymore because there was so much coming in. So I get home from junior high. I’d come home and walk in the house and see it on the bar. I’d see two or three letters for my parents and Russell’s stack of junk mail. They’re like, “There’s your junk mail.” And I’d take it my room and open it and read these things like, this is so cool. And all these money making ideas. So that happened at a young age. Unfortunately I couldn’t do anything, well I tried once. This one person convinced me that direct mail was the key and all you do is get a list of buyers who bought similar products and write a sales letter and you mail it to those people and a percentage will buy. I’m like, “Awesome.” The only problem is I can’t afford a mailing list, I don’t have any stamps or envelopes or anything. So I’d done something, I made a little money doing some chores. So I asked my mom to take that money and instead buy stamps and bring me home stamps. So she brought me home 38 stamps. That’s how much money I’d made. I had 38 stamps and I’m like, “This is so awesome.” I used to tell my brothers and sister and parents, my parents didn’t tease me, but my brothers and sisters did. I was like, “I’m going to be a millionaire any minute now. This is going to work.” And they’d be like, “Oh, are you a millionaire yet?” and totally make fun of me. So I had these 38 stamps and I’m like, “If I can get 10% of these people to buy, that’s 3 people. If I sell a $50 product that’s $150. I’ll be rich.” I didn’t know what to do, they talked about sales letters so I was like, “I’ll write a sales letter.” So I printed it out on blue paper because blue paper they’d be more likely to read. So I put it on my parents computer, wrote a sales letter, printed out 38 copies of it. I couldn’t afford an envelope so I just folded it and stapled it. I didn’t actually have a mailing list, so I opened up the white pages and flipped through and randomly picked 38 names, I’m like, “This is going to be huge.” So I wrote it, put my stamp on it, and all my savings and put it in the mailbox and I was like, “I’m going to be rich. This is going to be amazing.”  I sent it out, told everybody, “When this gets out, it’ll be over. I’ll be able to move out, get my own house.  It’s going to be amazing.” Unfortunately nobody responded. That was the only time I was able to invest. I didn’t have the money to buy a classified ad in the newspaper so I just kind of kept reading all this junk mail and learning from all these people. A couple of years later I got into wrestling and forgot about making money. But there was this seed that had been planted. I wrestled through high school, had a lot of fun, got a college scholarship, wrestled through college. When I was going to college I met my insanely beautiful wife, that most of you guys….if not she’s here hiding. I met her and fell in love really quick and spent the next 3 or 4 months trying to convince her, in fact that was probably the hardest sale I ever had, to convince her I was the right one. Did you see that picture? I was kind of a geek, not going to lie. Anyway, I convinced her to marry me and it was amazing. About the time we got engaged, I realized my dad said, “When you get married, I’m not going to keep supporting you. That’s when you become a real man.” I’m like, “What? But dad I’m wrestling.” And he’d always send me money to pay for food and stuff but he’s like, “No, if you get married, you’re on your own.” I was like, “Crap, I want to get married but I don’t want to grow up yet.” And my wife, fiancé at the time, she was working and making money and got a second job to support us and I was wrestling and didn’t have any money. I’m like, “I gotta do something.” And luckily the greatest thing in the world happened, that happens to a lot of us. I was up late at night stressing out about this and then this little thing popped up on TV, it was an infomercial. It was this guy talking about how people are making money with these little websites and that they were doing an event at Holiday Inn the next day and you come and get tickets. I’m like, “Oh! This is it.” So I called the number and get my tickets to Holiday Inn and show up and it’s a little, tiny room with 50 really desperate people sitting there. I get there and there’s a dude onstage all in a suit and tie and I’m like, “Whoa, that guy looks rich.” And then he started doing this thing and within 5 minutes he closed me on this $50 thing. I ran in the back and had my one credit card with a $300 credit limit, that’s all I had earned so far. So I bought my $50 dollar thing and I’m like, “I’m going to make so much money with this.” And then he pitched on a website and it was $3 grand and everybody’s running back buying websites and I’m like, “I can’t afford a website. Dangit.” And then he pitched website hosting at $80 a month and all these things. They’re teaching, “If you call your bank you can get your credit extended.” I’m like, “Oh, sweet. I didn’t know that.” So I’m calling the bank like, “Hey can you make my credit line a thousand dollars.” I’m learning all these things, getting my credit card bigger, which was kind of cool. The I bought everything he told me. I needed the whole thing, so I buy it all. He convinced me, he’s like, “Paypal is evil. You have to have a merchant account. And it’s $6000 for a merchant account.” I’m like, “I don’t have $6000 yet.” And he’s like, “Well you can’t make money online without a merchant account. $6 grand.” But I couldn’t afford that, but I had everything else. I went home and I was like, “cool, I have a domain name, I got hosting, a thousand dollars worth of internet web stuff.” I jumped online and I’m like, “I’m going to have a website.” I was getting excited. I started Googling things and eventually within 15 minutes I realized website hosting is not $80 a month, I realized a domain name is not $1000. I was like, crap I got taken. I was freaked out. So I ended up calling the next day, I was like, “My son is a minor and he was at your event last night and he charged all his credit cards and he needs to be out of this contract.” And they got me out of the contract and gave me my money back.  That’s one trick, if you ever need to get out of a contract, it’s worked almost every time. So those are the real Dotcom Secrets. So at that point I was in, I was like, “Oh my gosh. I need to sell stuff on the internet. That started this thing about the time my wife and I were getting married and I was trying to sell stuff. I was selling all sorts of things. I remember initially thought it was eBay. Maybe people make money on eBay. I remember driving to the thrift store buying everything I could find that I thought was worth value. On my bike, with grocery sacks full of crap, riding my bike back home. I bought a Michael Jackson record. I was like, “Records are so old, this has got to be worth hundreds of dollars.” I ended up selling it for 13 cents on eBay. I was so depressed. I was boxing and shipping things out and when all was said and done I made $40 or $50 but my costs were $150-200. I was going and trying to find boxes for all of these weird things I had bought. It was just horrible. I was sitting at the post office with 18 different boxes of weird things, records and all these things. And there’s this dude standing there with a big box full of cd’s. hundreds and hundreds of cd’s, and I’m here with a wheel barrel full of odd boxes and I’m like, “Dude, what are you selling?” and he’s like, “Oh I sell information products.” I was like, “What does that mean?” and he’s like, “All these cd’s have info burned on them and people pay me and I ship them a cd.” I’m like, “Is it the same cd?” and he’s like, “Yeah, I have a cd burner. I just burn them. Then I put them in these things and send them out.” I was like, “Are you kidding me?” They’re all the same size. I could just buy one box, it would be so much easier. So that’s when we started talking about information products. I was like, “I didn’t know that was even a thing.” I got all excited about information products and started Googling stuff and started learning about information products. I ended up buying this cd and it was a cd that 8000 coloring book pages for kids and the guy was selling it, I emailed him and said, “This cd is cool. Can I buy the rights to this cd, I want to sell it?” and he was like, “I’ve never done that before, but sure for $200 I’ll sell you the rights and you can sell it too.” I’m like, “Sweet.” So I gave him $200 that I didn’t have and he gave me the rights and I had the cd and basically all I had to do was burn it on a cd burner and I could mail it out as many times as I wanted. And he had a big long sales letter he let me use, so I put his sales letter up and started trying things. What was cool, I started making sales. Not a lot, every other week it would make a sale for $20. I would burn the cd and ship it out and I was like, “This is so cool.” Information products became the thing and I was trying to figure out how that whole thing worked and I started bumping into people like Yanik Silver and all these different internet marketing guru’s and watching what they were doing, selling information products and I was just hooked at that point. About that time I started watching what they were doing and I started learning and creating different things. In fact, one of my very first products ever, does anybody in this room remember the product Zip Brander? Three people. I had all these info products and I was buying resell rights to other people’s products and I’m selling these things. And I was like, wouldn’t it be cool if there was a way if when I sent this digital file to somebody, when they first opened it, instead of just getting the file they see an ad for my product and then they see the file? That was my first light bulb. It’s like zipping a file, but when you zip it would be branded and when they open it, they see your ad first. I was like this is it. I thought this was it. That was my idea, I thought it was going to change the world as we know it. So I bought zipbrander.com and I remember Arman Morin at the time was one of the guys I was studying. I was like Arman is so cool. Every one of his sites were so similar and I’m looking and Arman always had a big header graphic with his picture with his arms folded with a suit coat on. I was like, that’s what I need. So I got a picture of me folding my arms in a suit coat. And he had a header, so I had a header that looked just like his. His were always Ecover Generator so I was like Zipbrander, looked identical. This is where my funnel hacking started. He had this big long sales letter. I was like, this looks weird, but Arman’s doing it so I’m going to do it. So I looked at his sales letter and wrote my own based on that. Then I was like how do I create this, I didn’t know that. My first thought is I should just become a computer engineer. That would be the coolest thing. I want to make software. So I switched my major to Computer Information Systems so I could learn how to code. It was about the time the semester was changing. So I get to class the first day and the teacher gets up there and starts talking about code and databases and all these things and structures and I was sitting there like, “oh crap. I have no idea what he’s talking about. Not even a little bit.” Within about 15 seconds I realized I am not a coder and never will be a coder. I couldn’t even understand. I thought it was a Spanish class or something. I was like I don’t even know what he’s saying. But I didn’t know how to change my major again, so I just kind of stayed in it. I kind of got depressed, that was my one idea. I guess I can’t do it. And then I remember I was listening to a tele-seminar. I was at a wrestling tournament and we were driving to California, it was a 16 hour drive. I downloaded on my, it was pre-iPod’s, it was this tape player thing, a whole bunch of tele-seminar’s that Arman had done. I’m listening to these things in the back of the car where all these other wrestlers are partying and having fun and listening to music and I’m listening to these seminars. They were totally making fun of me the whole time, if you meet any of my wrestling buddies, they relentlessly made fun of me the entire trip. “You’re such a nerd. You’re never going to be able make money.” I’m like, “I swear I will.” So I’m listening to these the whole way and on one of these things like 22 hours into this thing Arman says, “I don’t code software. I go to Scriptlance and I pay guys in Romania and India hardly anything to build stuff.” And I was like, Arman’s not a programmer? I thought he was a programmer. There are people in India who can do this? So literally that night I jumped on Scriptlance and actually prior to that I had tried to hire a company to do it and they had quoted me $5 thousand. I was like, “Okay, I don’t have that.” So I took the same description I had given these guys and posted it on Scriptlance and instantly I got, all these people started bidding on it. One guy was like, “I’ll do it for $5000.” “I’ll do it for $2000.” “For $1000.” “For $500” and it came all the way down to this guy in India who was like, “I’ll do it for $20” I was like, “I got $20”  So I picked him. He was like, “So this is how I’m going to do it.” I was like, “I don’t know what you’re talking about. Just do it.” He spent 2 or 3 days and sent it back, “Here it is.” I tried it. Zipped a file and opened it and my ad showed up and I was like, “you did it. Oh my gosh.” And he’s like, “yeah, thanks for the $20.” And I was like, “No, this is going to be huge. I’m going to make millions of dollars and I feel guilty giving you $20, can I give you an extra hundred?” and he’s like, “Yeah.” So I gave him $100 and I felt good about it. That was my very first software product that I ever did and it didn’t make me millions. I probably made 10-20 grand with that product. But it was the first one that I had a sales letter, started driving traffic, doing Google ads, I was finding JV, all these things and I started selling it and that was the first thing that made me any money. Isn’t that exciting? How many of you guys want Zipbrander? The first 30 people in the back….just kidding. It doesn’t work anymore.  The coding stopped working 10 internets ago. So it’s done. But that was my first software product, it was so cool. About that time was when I started learning more about info products. That when the Potato gun came out, the potato gun DVD. All these things, doing all these little businesses and none of them were huge smashing, million dollar successes. I didn’t pull a Dan Henrie and read a book and 5 months later made a million bucks. I was like, “Hey I made 5 grand here. Oh I made 200 dollars here.” These little things kept happening, it was so cool. And every project did a little better. It was like slow momentum, every one did a little better than the last one because I got more customers coming in and more people. I kept making things in different markets, potato guns and all these sorts of different things and every one of them got a little better and it was fun. I remember back then I started doing tele-seminars and I’d get 30 people online and I’d talk about something and sell it at the end and some people would buy it and it was so exciting. That was the start of this whole thing for me. Then one of my friends, BJ, he’s sitting over here. He was a wrestler in Nebraska, I wrestled at Boise State, it was my senior year, I’d made pretty good money. Probably $150-200,000, somewhere in there my senior year. He’d heard about and Boise State was wrestling Nebraska and we’re sitting there wrestling and we’re glaring at each other because we’re opposite teams and afterwards he’s like, “Hey man, someone told me you’re making money. Is that true?” I was like, “Yeah.” And he’s like, “How are you doing it?” So we talked about it a little bit. We flew back to our places to finish out college and we kind of talked back and forth for a little while. Then after college got done he’s like, “Hey man, I want to do what you’re doing. Can I get a job?” I was like, “You want a job?” and he’s like, “Yeah.” I’m like, “What would you do all day?” and he’s like, “I don’t know. I’ll do what you’re doing.” I’m like, “okay, can we talk about marketing stuff.” He’s like, “I love talking about that.” I’m like, “This will be so cool. I have no one to talk about this stuff.” I thought it was just me. I’m like, “So you’re actually into this stuff.” He’s like, “Yeah man.” I’m like, “Okay, yeah I’ll give you a job. Come on out.” So he jumps on a plane, flies to Boise and literally moves into our office. Slept in our office for 6 months. He’s like, “so how does this work?” I’d never had an employee before. “I don’t really know either. I’ll pay you, we can talk about marketing and sell stuff and it’ll be awesome.” Me as an entrepreneur, I was in this mode of eat what you kill. I’d sell something, make a bunch of money and I was like, sweet. Then we wouldn’t do anything for 4 or 5 months, then create something, sell it, make a bunch of money and that’s the model I was on for a long time. Then BJ came and wanted to be an employee and I was so excited. I’m like, “sure.” He’s an employee and the weirdest thing happened. Every two weeks he wanted to get paid whether we made money or not. I had never heard that. I was like, “Okay, here’s some more money.” And then two weeks later, more money. I was like, oh crap we haven’t sold anything for a long time. Then he had some other friends who came along like, “This is cool. I want to work for you too.” I’m like, “Alright come on over. Let’s get jobs.” So I gave them jobs, his buddies and his wife and some other people. I got all these friends that want to talk about marketing with me, this is so fun. So we had all these people coming over but the problem was that every two weeks they wanted to get paid, but we weren’t selling anything. So I’d go lock myself in the back room and be like, “Don’t bug me guys, I gotta make money so we can all hang out again.” So I’d close the door and start working and selling stuff. They’d be like, “Dude can we help you?” I’d be like, “Shut up! If you talk to me I can’t make money to pay you, so go away.” They’re like, “We feel bad, we want to help you Russell.” So I’m like, “I don’t have time to train you, otherwise we can’t make money to pay payroll.” That was this thing. What’s interesting is, this is one of my first lessons as an entrepreneur, that was tough. We had 5 or 6 people at the time. We hired this video guy that was….there’s so many side stories, I can’t tell you all of them. He was an Indian guy who had shorts up to here and had a braid that went past his shorts. Because he told me in the interview, “Yeah, I’m a video guy.” I’m like, “Are you kidding me? We could do videos!” and he’s like, “Yeah, I got all sorts of video stuff.” So we hired him and it turned out he didn’t know anything about video at all. But I didn’t dare to fire him because I had never fired anyone and I was so scared. Everyday we’re like, “I wish he would just quit. I don’t dare to fire him.” I don’t know what to do. All these weird learning things. This went on for a while. I was launching something every week trying to make money to cover payroll and it was this huge thing and became horribly not fun for a long time. It kept getting worse and worse to the point where it was December, it was the beginning of December, it was freezing cold and I was looking at everything and every penny I’d ever made was gone. Every idea I had how I could hustle and sell to different markets was gone. I was just drained, I didn’t know what to do. It was Christmas time, I was outside and I went to go hang up lights around my house, and someone had sent me an iPod Nano and Stu MacLarin had done an event, I don’t even know if he knows this, he sent me the links, so I downloaded the links to his event on this iPod, plug it into my ears and start hanging up Christmas lights, which I had never done before, it was a horrible job. Turns out you can hire people for really cheap to do that and the lights look really straight. Mine were like, they looked really bad. I kept stapling through the wires and kill the lights. It was bad. And my fingers were so numb. I had this little light coat on and my fingers were so numb and I had to have my gloves off to squeeze the thing and I’d put them back in to get warm and I’d go back and I didn’t want to go back inside and get warm because I was so depressed. I knew that the next payroll was coming up in a week or so and I was like, I don’t have money. I don’t know what to do. Tomorrow I need to go in and tell these guys or it’s going to be really awkward when payroll does come and I’m like sorry guys. So I have to tell everyone this. So I stayed outside in the cold because I didn’t want to go in and I was trying to think. So I’m stapling these Christmas lights around the house as I’m listening to this audio. In the audio there’s two different speakers talking about different business models. Back then no one was calling these things funnels, but they talked about these different business models that they were doing. One of them was an offline guy, his name is John Olmos, some of you guys have heard about him, he’s the guy that taught me about the attractive character. He said, “I have this thing I’ve been doing where I create these cd’s and tell everyone it’s so controversial that I can’t put it on the internet.” Which is the funniest thing ever. “Because of that you have to pay me $5 and I’ll ship you this cd.” He said, “What happens is I ship them this cd but then that customer financed me sending them a sales letter.” I was like, that is brilliant, we gotta do that. I remember I filmed this cd like two years earlier, or a DVD. I was like, we could do that. We could burn that DVD and we could start sending that out. So that was the first presentation, John Olmos. The next presentation was this guy named Matt Bacak, who’s become a close friend since then. Matt was talking about his business model, he said, “What I do is send out cd’s and people who bought cd’s, I call them on the phone and we sell them coaching.” And I was like, “You can call people on the phone.” I’m an internet nerd but I was like, “Wait..” and I was super scared but I knew there was a guy that worked for me at the time, one of my 5 or 6 friends, who had sold things on the phone before All the sudden I was like, “Oh my gosh. What if we figured out something we could do where we could save this thing. It might actually be possible.” I’m started getting more excited. I’m hanging up Christmas lights and I’m just like, this funnel was going through my head and I’m like okay I think I’ve figured out a blend of what these two guys are saying, it could actually work. So by the time I got done hanging up Christmas lights I texted all of them, “Guys, you don’t know this yet, we’re about to go bankrupt, but I got an idea that I think can save it. Let’s meet tomorrow morning early, I’m going to walk you guys through what I think could actually save this business.” Send. They’re all texting back, “What? We’re going through bankruptcy.” And I’m like, “Yeah, we’re about to.” Luckily they all came in the next day and I’m like, “Okay you guys, I got a model. This is what we’re going to do. Remember that DVD I did like two years ago? We’re going to take that, it’s going to be a free DVD, it’s going to be so controversial we can’t sell it on the internet. We’ll charge $4.95 shipping and handling. We’ll send this DVD out to them and inside the DVD we’re going to have a sales letter where we’re going to sell $5500.” I don’t know why we said that price, but they’re like, “cool, what are we going to sell for $5500?” And I’m like, “I don’t know. What do you guys want to sell?” So we had our white board and we’re like, “If someone is going to give us $5500, it would have to be something amazing.” And we made this huge list for 2 hours of all the amazingness. I was like, “That would be awesome, but I’m not willing to do half of that stuff.” We’re not going to have them sleep at my house, we’re not going to…we crossed out all these things. I’m like, “I’m actually willing to sell this. I think people would actually buy that. That would be insane.” So we took that and at the same time we added a newsletter. So if somebody bought the cd they joined a newsletter that was $37 a month. So they came here, joined the newsletter, $37 a month. And that was the funnel. Back then we didn’t have Clickfunnels so luckily we had one or two nerds still working for us that were able to put these pieces together and we had this really rudimentary, horrible looking funnel and it was live within a day and we’re like, “Okay let’s try it.” At the time I had a little tiny email list, this is pre-Facebook, this is Myspace days. So we push some traffic to this and we end up selling a couple hundred of these cd’s. In the cd we shipped out to them came a sales letter talking about this and it put people in a continuity program and then we called everybody about the cd, “Hey you bought the cd, how would you like to come to Boise and we’re going to give you this.” This was our hail mary pass. Please let this work. We did that, we focused on it. We drove traffic to it, and when all was said and done, over the next two week period of time we got 800 people to get our free cd. From that, the way we used to do it is everybody was on continuity. So we had 800 people that were on this $37 continuity, but it was free for a month, so we weren’t making any money here. But we had 800 people’s phone numbers who we were able to call. So we started calling them, and we didn’t know anything about phone sales or anything. We were like, “Hey man, you bought this cd, you want to come hang out with Russell?” They were like, “Yeah.” And in that two week period of time we sold 10 people at $5500 a piece, which ended up being $55k and that funnel saved Christmas. Is that awesome? It’s awesome. I was able to pay all of our payroll. We had some money left over, it was awesome. And the cool thing is 30 days later, this thing started and all these people were on continuity and suddenly we had a business. This is when I learned the power of continuity. David Frye, who’s one of my favorite people in the whole world, he’s here in the audience I think, he used to always say, “Until you have continuity you don’t have a business.” And I never understood that until this. There’s David smiling over there. I love that guy. Now I found out, I had all these people. So what happened, I don’t know the math, 800 times $37 a month, it’s like $25 k a month and we knew we have continuity now. Every single month we have $25k, that means I can pay for employees. I realized, you don’t hire employees before you have continuity. Now we had continuity. Now we actually had people covered and we could actually focus and think and that was the first funnel that saved things and turned it around for us.

The #1 Most Important Element of any messaging is your Headline. To quote my friend, brilliant marketer Matt Bacak, "If your headline sucks, you're done!"

Jason Hartman talks with Stefanie Hartman, founder of Centaur Strategies, to discuss marketing strategies for experts looking to position themselves better in their field. Stefanie has worked with top industry players such as T. Harv Eker, Matt Bacak, Eric Lofholm and Cynthia Kersey. She was able to increase one client's revenue by $4.3 million in 2 years.

Let's talk about your moral obligation… On today's episode Russell talks about his book, Dotcom Secrets being mentioned on another marketing podcast, but how the host says Russell's methods may be too aggressive. He explains why it's okay to be aggressive when you are passionate about what you're selling. Here are some of the awesome things you will hear on this episode: How Russell's book was mentioned in a top ten list of marketing books. Why Russell feels like it's important to be passionate about what you're selling. And also why Russell isn't afraid to call out his competitors on what he believes is inferior software. So listen below to find out why being aggressive is essential to selling something you truly believe in. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Alright everybody, so today I've actually got a Go Pro on me as well. We're thinking about starting a behind the scenes reality TV show, showing the behind the scenes reality TV show. That's what Funnel Hacker TV is going to be. So I'm filming a whole bunch of stuff today, and I found a really cool dude and we're going to see if he can turn this into a cool daily video thing, showing behind the scenes and if we can, that'd be awesome. And if it doesn't work out then this might be one episode thing. So I'm excited for it. But I'm heading to the office today. A couple of cool things, first off, I may have ordered my own life size Batman suit. It was custom fitted and it may have showed up on Saturday and I may be trying it on today for the first time. I'm so excited. Those of you guys who are JV partners, you will see this on the Expert Secrets JV page because we're going to be giving away a bunch of these super hero outfits, which is going to be really fun. Batman is one of the ones, and it's the one I really wanted, so I got it. And I'm really excited about that. I wanted to talk to you guys about something today, because it's kind of interesting. This morning I was getting ready and listening to a bunch of podcasts and there was this one podcast that I like, and on there the episode was talking about my favorite marketing book. I was like, “Oh please, please, let my book be one there. Please, please.” They started going through their top ten marketing books and they went through and about half way through they said, the guy who is one of the hosts said, “My next book is called Dotcom Secrets, by Russell Brunson.” I was like, “YES!” so excited. He started talking about how cool it is, the sales funnels and stuff and then he said something that I was just like, “ahh..” he said, “You know some of the stuff Russell teaches in the book is kind of aggressive, and if you don't like those things, you can kind of tailor it for your own needs.” I kind of stopped for a second, I was like, aggressive? Are you kidding me? Oh crap. My camera just tipped over while I was driving. But I was like, aggressive? And I was thinking, I hate that people think that what I do is aggressive. Not that I hate that they think that it's aggressive, I hate that they think that being aggressive is bad, that's a better way to put it. Because I was like if you, and this comes from Jay Abraham, I first heard it from him. Actually I think Matt Bacak was the first person I heard say it, but he was quoting Jay Abraham. It was basically saying that if you believe in the product or service you are selling, then you have a moral obligation to do everything in your power to get it into the hands of your customers. I don't know about you, but I feel that. I feel like I have a moral obligation and I try to serve people and teach people and train people who also, they're not just trying to get rich quick on the internet, but they feel like they have a moral obligation to their audience. They've created some product or service or thing that they feel can change the world and when you have that, you need to be aggressive about it. Otherwise people are going to miss it. For me, I'm just like I want people missing out on all this stuff I'm sharing between Expert Secrets, Dotcom Secrets, with Clickfunnels and all that kind of stuff. I don't want them missing it because they're like, “Oh you sound kind of excited, but you don't really push me over the edge.” I want to push people over the edge because I believe in it that much. I was thinking back about my life at different eras, for things that I really believed in. And one of them, a lot of you guys know I'm a Mormon, and I went on a two year mission. I was in New Jersey, Cherry Hill New Jersey, in Morristown, Camden, all over the southern two-thirds of New Jersey. I was out there every single day knocking on doors.  I've had people in the past be like, “Why did you do that? Why did you push your religion on people?” I'm like, are you kidding? First off, I wasn't pushing my religion on anyone. I was trying to share something I really, really believe in. Second off, I'm being aggressive because I believe it matters. I believe in what my message is so much that I'm willing to go out there and knock on doors, I didn't get a penny. In fact, I paid my own way because I believe it so much. It's the same thing with this business. I believe in what we do so much that I'm going to be aggressive about it. I just want all of you guys that if you feel weird about being aggressive and marketing aggressively and trying to sell your product, it means you don't believe in it enough. That's the only logical thing that I can say. For some reason you don't believe in your message. You need to believe in your message so much that you would literally go out and knock on doors, without getting paid a penny to go and share this with people, because that's how much you believe in it. When you believe in your message that much, then everything else will take care of itself. You will go out there, share, talk and you're not going to be embarrassed to go and make a video or talk about it, or do a podcast, or interview someone, or drive traffic, or lose money, risking to try and do this thing. It's not going to matter because you're going to care so much about your message, that all those other things just fall apart. So I would argue that if you're struggling in your business right now, it's because you don't believe in your message enough. Because you don't believe in your message enough, you're not being aggressive enough to share it and get people. I literally want to get people when they walk by and grab them and say, “Dude, there is a better way.” It's funny, people ask me, I got a lot of people who just like, “I can't believe that you talk about your competitors like ConfusionSoft and Lowkey Pages. I can't believe you call them out and say their names.” And I'm like, “Honestly, as an entrepreneur, I've used those tools in the past. It was expensive, frustrating, hard to get. I feel for those people and I want to save them from these things that are keeping them from the success they deserve.” That's how passionate I am about, I'm not afraid to call people out because I'm like, “Look, if you're over here, you're going to spend twice as much money, take ten times longer, and you're probably not going to be as successful. Where if you come with us to what we're trying to share with you, do you understand what the difference….” That's how much I believe in what I'm trying to share. And until you believe that much in what you're sharing, I think you're going to struggle. In fact, it's interesting, this is back probably 7 or 8 years ago. Before I knew what message I was trying to figure it out. I was selling different things, I was trying stuff. I remember, I had different programs I created. Some I was insanely passionate about. Some of you guys remember Microcontinuity, I was nuts, passionate about that. And you could hear it, and the sales were amazing because of it. I couldn't stop talking about it. That was my life. And then I had other products that didn't do as well, and I remember one of my friends, Garrett Pearson, I don't know if Garrett even remembers this or not. I can't remember where we had this conversation but it was during the middle of some other launch after Microcontinuity and he asked, “how are sales doing?” and I was like, “They're doing alright.” And he's like, “I can tell.” And I'm like, “What do you mean, I can tell?” and he's like, “I can just tell by the passion in your emails about how excited you are and I know that…” and I don't remember the rest of what he said, but I remember him saying that. He could tell by the sound of my emails how excited I was. And that's how he was guessing how much sales were coming. And I was like, isn't that weird. I'm writing an email. You can't hear my voice, you can't sense anything, but just when I'm really believing in something, the way I speak about it and to it, is different.  Enough that Garrett reading an email on the other side could tell how passionate I was. And obviously, a lot of other people did. Maybe not consciously, but subconsciously they recognized it and because of that, they didn't buy the product. So if you're kind of thinking, “Oh yeah, my products good, it's nice.” That'll wear off in everything you do. It'll wear off in your emails, in your podcasts, in your webinars, every single communication point. If you don't believe in your product so insanely strong, it's going to come off and sales are going to tank because of that. Even if you're like, “I followed the script, why is no one buying?” It's because you don't believe in it enough to have the passion you need to get people to say yes. So what I would say, for those that think that I'm marketing aggressively, or if you're trying to figure out where you fit in this whole thing, you need to be obsessed with your product or service and your message. So obsessed that you are willing to go out of your comfort zone completely and share things and talk about things and that passion that some people will call aggressiveness, is what would get people to buy from you. And it's going to rub some people the wrong way. I hope this isn't sacrilegious. It might be. I don't think it is, I hope it's not. If it is, I apologize and I repent in advance. But I was thinking about this, when you study Christ and you study his life and you read the Bible and those teachings one of the things that he says is that, and it's the reason why Christ taught in parables. He taught in parables and people would hear the story and be like, “Okay, cool. I get it.” But then there's so many layers in the parables that go deep. And he said, and I'm sure I'm going to mess up the quote, but he said something to the effect of, “My sheep will hear my voice and come to me.” Christ was speaking, giving his message and sharing things like that. And everyone can hear it. But his sheep, his people will come and they will actually follow him. They hear it at a different level that it affects them. I think for all of you guys, it's the same thing. A lot of people out there are going to be turned off, they're not going to like it, whatever that is, but your sheep, your people will hear you and they will follow you. It's interesting, the other day we had a guy came to the office. Someone who I have tons of respect for. He happens to also be a speaker. He speaks at events and he gets paid to speak. And while we were sitting there, I kind of smiled and said, “Well, there's two ways to be successful in the speaking world. Number one, you get paid to speak, you be a celebrity. For example, Tony Robbins spoke at our event. He's a celebrity so we paid him a lot for him to speak.” I don't think I'm allowed to say how much we paid him, but it was multiple six figures. It was a lot. I think we were doing the math and it ended up being $50,000 an hour that he was on stage, or something crazy like that. It's a lot because he's a celebrity. And this guy was like, “Yeah well, I could never get paid that much.” I was like, “Yeah, neither can I.” but there's a second way you can speak. So you speak and then you sell. Tony Robbins spent, X amount of hours on our stage and we paid him a lot for that, but three weeks later I spoke at Grant Cardone's event and Grant did not pay to speak, he did not pay for my flights or hotel. I cover my flights, I cover my hotels. I did my own stuff. I booked my travel, for crying out loud. I get there and I stood on stage for 90 minutes, a fraction of the time. I did my presentation, sold my product and I think when all was said and done, I think when all the checks cleared it was $850,000 that we made from that presentation. I was like, “You can be famous and make blah, or you can learn how to sell. I got paid 4 times what Tony Robbins got paid.” Not because….and the only reason is because I know how to sell right. So I share this story with this guy and if someone told me that, “Hey Russell, you made almost a million dollars in less than an hour.” I would have been like, “What? What did you do? Explain to me, give me that information. I need to know that.” I tell this guy and he's like, “Wow, cool.” And then he changed the subject. He did not hear my message, he did not….we talked about it before. My sheep will hear my voice. Some of you guys, when I tell you that, you're like, “Holy crap, I've got to learn that. I've got to master that skill.” The first time I saw someone on stage and they sold and they did 100 grand in 90 minutes, I was just like I have to learn that. I don't know what that was, but whatever it was I have to figure out that skill set. Because that is something I want to do, I need that. The same is true with your message. It's okay to be aggressive. You're going to turn off some people, but your sheep, your people, your whatever you want to call them, will hear your voice and follow you. And it's the key. So don't be afraid of being aggressive if you truly believe in what you have. You have a moral obligation to share it with everybody in any way possible. If you don't believe in what you're selling, you gotta find something else to sell, or you gotta change your believe patterns. Because if you don't believe in it, there's no way someone's going to give you money. Because their belief in giving you money is based on your belief in the thing you're talking about. The more powerful your belief is, the easier it'll be to get them to believe as well. So that's what you got guys. It's okay to be aggressive, you've got to get them to believe. With that said, I am about to go. I'm starting my juice fast today. Stephen just showed up in his motorcycle, he's got a backpack full of juice. Oh man. He's got a t-shirt that says, “You're just one funnel away.” I'm going to get some juice, and I'm going to go and get started. Because I haven't eaten yet today, in fact I'm not eating for the next four days because I'm on a juice fast. That's what happens when you binge all week, all spring break long. That's what I got you guys, I'm out of here, have a great day and I'll talk to you soon.

Let’s talk about your moral obligation… On today’s episode Russell talks about his book, Dotcom Secrets being mentioned on another marketing podcast, but how the host says Russell’s methods may be too aggressive. He explains why it’s okay to be aggressive when you are passionate about what you’re selling. Here are some of the awesome things you will hear on this episode: How Russell’s book was mentioned in a top ten list of marketing books. Why Russell feels like it’s important to be passionate about what you’re selling. And also why Russell isn’t afraid to call out his competitors on what he believes is inferior software. So listen below to find out why being aggressive is essential to selling something you truly believe in. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Alright everybody, so today I’ve actually got a Go Pro on me as well. We’re thinking about starting a behind the scenes reality TV show, showing the behind the scenes reality TV show. That’s what Funnel Hacker TV is going to be. So I’m filming a whole bunch of stuff today, and I found a really cool dude and we’re going to see if he can turn this into a cool daily video thing, showing behind the scenes and if we can, that’d be awesome. And if it doesn’t work out then this might be one episode thing. So I’m excited for it. But I’m heading to the office today. A couple of cool things, first off, I may have ordered my own life size Batman suit. It was custom fitted and it may have showed up on Saturday and I may be trying it on today for the first time. I’m so excited. Those of you guys who are JV partners, you will see this on the Expert Secrets JV page because we’re going to be giving away a bunch of these super hero outfits, which is going to be really fun. Batman is one of the ones, and it’s the one I really wanted, so I got it. And I’m really excited about that. I wanted to talk to you guys about something today, because it’s kind of interesting. This morning I was getting ready and listening to a bunch of podcasts and there was this one podcast that I like, and on there the episode was talking about my favorite marketing book. I was like, “Oh please, please, let my book be one there. Please, please.” They started going through their top ten marketing books and they went through and about half way through they said, the guy who is one of the hosts said, “My next book is called Dotcom Secrets, by Russell Brunson.” I was like, “YES!” so excited. He started talking about how cool it is, the sales funnels and stuff and then he said something that I was just like, “ahh..” he said, “You know some of the stuff Russell teaches in the book is kind of aggressive, and if you don’t like those things, you can kind of tailor it for your own needs.” I kind of stopped for a second, I was like, aggressive? Are you kidding me? Oh crap. My camera just tipped over while I was driving. But I was like, aggressive? And I was thinking, I hate that people think that what I do is aggressive. Not that I hate that they think that it’s aggressive, I hate that they think that being aggressive is bad, that’s a better way to put it. Because I was like if you, and this comes from Jay Abraham, I first heard it from him. Actually I think Matt Bacak was the first person I heard say it, but he was quoting Jay Abraham. It was basically saying that if you believe in the product or service you are selling, then you have a moral obligation to do everything in your power to get it into the hands of your customers. I don’t know about you, but I feel that. I feel like I have a moral obligation and I try to serve people and teach people and train people who also, they’re not just trying to get rich quick on the internet, but they feel like they have a moral obligation to their audience. They’ve created some product or service or thing that they feel can change the world and when you have that, you need to be aggressive about it. Otherwise people are going to miss it. For me, I’m just like I want people missing out on all this stuff I’m sharing between Expert Secrets, Dotcom Secrets, with Clickfunnels and all that kind of stuff. I don’t want them missing it because they’re like, “Oh you sound kind of excited, but you don’t really push me over the edge.” I want to push people over the edge because I believe in it that much. I was thinking back about my life at different eras, for things that I really believed in. And one of them, a lot of you guys know I’m a Mormon, and I went on a two year mission. I was in New Jersey, Cherry Hill New Jersey, in Morristown, Camden, all over the southern two-thirds of New Jersey. I was out there every single day knocking on doors.  I’ve had people in the past be like, “Why did you do that? Why did you push your religion on people?” I’m like, are you kidding? First off, I wasn’t pushing my religion on anyone. I was trying to share something I really, really believe in. Second off, I’m being aggressive because I believe it matters. I believe in what my message is so much that I’m willing to go out there and knock on doors, I didn’t get a penny. In fact, I paid my own way because I believe it so much. It’s the same thing with this business. I believe in what we do so much that I’m going to be aggressive about it. I just want all of you guys that if you feel weird about being aggressive and marketing aggressively and trying to sell your product, it means you don’t believe in it enough. That’s the only logical thing that I can say. For some reason you don’t believe in your message. You need to believe in your message so much that you would literally go out and knock on doors, without getting paid a penny to go and share this with people, because that’s how much you believe in it. When you believe in your message that much, then everything else will take care of itself. You will go out there, share, talk and you’re not going to be embarrassed to go and make a video or talk about it, or do a podcast, or interview someone, or drive traffic, or lose money, risking to try and do this thing. It’s not going to matter because you’re going to care so much about your message, that all those other things just fall apart. So I would argue that if you’re struggling in your business right now, it’s because you don’t believe in your message enough. Because you don’t believe in your message enough, you’re not being aggressive enough to share it and get people. I literally want to get people when they walk by and grab them and say, “Dude, there is a better way.” It’s funny, people ask me, I got a lot of people who just like, “I can’t believe that you talk about your competitors like ConfusionSoft and Lowkey Pages. I can’t believe you call them out and say their names.” And I’m like, “Honestly, as an entrepreneur, I’ve used those tools in the past. It was expensive, frustrating, hard to get. I feel for those people and I want to save them from these things that are keeping them from the success they deserve.” That’s how passionate I am about, I’m not afraid to call people out because I’m like, “Look, if you’re over here, you’re going to spend twice as much money, take ten times longer, and you’re probably not going to be as successful. Where if you come with us to what we’re trying to share with you, do you understand what the difference….” That’s how much I believe in what I’m trying to share. And until you believe that much in what you’re sharing, I think you’re going to struggle. In fact, it’s interesting, this is back probably 7 or 8 years ago. Before I knew what message I was trying to figure it out. I was selling different things, I was trying stuff. I remember, I had different programs I created. Some I was insanely passionate about. Some of you guys remember Microcontinuity, I was nuts, passionate about that. And you could hear it, and the sales were amazing because of it. I couldn’t stop talking about it. That was my life. And then I had other products that didn’t do as well, and I remember one of my friends, Garrett Pearson, I don’t know if Garrett even remembers this or not. I can’t remember where we had this conversation but it was during the middle of some other launch after Microcontinuity and he asked, “how are sales doing?” and I was like, “They’re doing alright.” And he’s like, “I can tell.” And I’m like, “What do you mean, I can tell?” and he’s like, “I can just tell by the passion in your emails about how excited you are and I know that…” and I don’t remember the rest of what he said, but I remember him saying that. He could tell by the sound of my emails how excited I was. And that’s how he was guessing how much sales were coming. And I was like, isn’t that weird. I’m writing an email. You can’t hear my voice, you can’t sense anything, but just when I’m really believing in something, the way I speak about it and to it, is different.  Enough that Garrett reading an email on the other side could tell how passionate I was. And obviously, a lot of other people did. Maybe not consciously, but subconsciously they recognized it and because of that, they didn’t buy the product. So if you’re kind of thinking, “Oh yeah, my products good, it’s nice.” That’ll wear off in everything you do. It’ll wear off in your emails, in your podcasts, in your webinars, every single communication point. If you don’t believe in your product so insanely strong, it’s going to come off and sales are going to tank because of that. Even if you’re like, “I followed the script, why is no one buying?” It’s because you don’t believe in it enough to have the passion you need to get people to say yes. So what I would say, for those that think that I’m marketing aggressively, or if you’re trying to figure out where you fit in this whole thing, you need to be obsessed with your product or service and your message. So obsessed that you are willing to go out of your comfort zone completely and share things and talk about things and that passion that some people will call aggressiveness, is what would get people to buy from you. And it’s going to rub some people the wrong way. I hope this isn’t sacrilegious. It might be. I don’t think it is, I hope it’s not. If it is, I apologize and I repent in advance. But I was thinking about this, when you study Christ and you study his life and you read the Bible and those teachings one of the things that he says is that, and it’s the reason why Christ taught in parables. He taught in parables and people would hear the story and be like, “Okay, cool. I get it.” But then there’s so many layers in the parables that go deep. And he said, and I’m sure I’m going to mess up the quote, but he said something to the effect of, “My sheep will hear my voice and come to me.” Christ was speaking, giving his message and sharing things like that. And everyone can hear it. But his sheep, his people will come and they will actually follow him. They hear it at a different level that it affects them. I think for all of you guys, it’s the same thing. A lot of people out there are going to be turned off, they’re not going to like it, whatever that is, but your sheep, your people will hear you and they will follow you. It’s interesting, the other day we had a guy came to the office. Someone who I have tons of respect for. He happens to also be a speaker. He speaks at events and he gets paid to speak. And while we were sitting there, I kind of smiled and said, “Well, there’s two ways to be successful in the speaking world. Number one, you get paid to speak, you be a celebrity. For example, Tony Robbins spoke at our event. He’s a celebrity so we paid him a lot for him to speak.” I don’t think I’m allowed to say how much we paid him, but it was multiple six figures. It was a lot. I think we were doing the math and it ended up being $50,000 an hour that he was on stage, or something crazy like that. It’s a lot because he’s a celebrity. And this guy was like, “Yeah well, I could never get paid that much.” I was like, “Yeah, neither can I.” but there’s a second way you can speak. So you speak and then you sell. Tony Robbins spent, X amount of hours on our stage and we paid him a lot for that, but three weeks later I spoke at Grant Cardone’s event and Grant did not pay to speak, he did not pay for my flights or hotel. I cover my flights, I cover my hotels. I did my own stuff. I booked my travel, for crying out loud. I get there and I stood on stage for 90 minutes, a fraction of the time. I did my presentation, sold my product and I think when all was said and done, I think when all the checks cleared it was $850,000 that we made from that presentation. I was like, “You can be famous and make blah, or you can learn how to sell. I got paid 4 times what Tony Robbins got paid.” Not because….and the only reason is because I know how to sell right. So I share this story with this guy and if someone told me that, “Hey Russell, you made almost a million dollars in less than an hour.” I would have been like, “What? What did you do? Explain to me, give me that information. I need to know that.” I tell this guy and he’s like, “Wow, cool.” And then he changed the subject. He did not hear my message, he did not….we talked about it before. My sheep will hear my voice. Some of you guys, when I tell you that, you’re like, “Holy crap, I’ve got to learn that. I’ve got to master that skill.” The first time I saw someone on stage and they sold and they did 100 grand in 90 minutes, I was just like I have to learn that. I don’t know what that was, but whatever it was I have to figure out that skill set. Because that is something I want to do, I need that. The same is true with your message. It’s okay to be aggressive. You’re going to turn off some people, but your sheep, your people, your whatever you want to call them, will hear your voice and follow you. And it’s the key. So don’t be afraid of being aggressive if you truly believe in what you have. You have a moral obligation to share it with everybody in any way possible. If you don’t believe in what you’re selling, you gotta find something else to sell, or you gotta change your believe patterns. Because if you don’t believe in it, there’s no way someone’s going to give you money. Because their belief in giving you money is based on your belief in the thing you’re talking about. The more powerful your belief is, the easier it’ll be to get them to believe as well. So that’s what you got guys. It’s okay to be aggressive, you’ve got to get them to believe. With that said, I am about to go. I’m starting my juice fast today. Stephen just showed up in his motorcycle, he’s got a backpack full of juice. Oh man. He’s got a t-shirt that says, “You’re just one funnel away.” I’m going to get some juice, and I’m going to go and get started. Because I haven’t eaten yet today, in fact I’m not eating for the next four days because I’m on a juice fast. That’s what happens when you binge all week, all spring break long. That’s what I got you guys, I’m out of here, have a great day and I’ll talk to you soon.

I am honored to be included among 37 top entrepreneurs who are sharing our inspiring and motivating stories in the brand-new book, Everyday Heroes 2, which launched this morning on Amazon, and is already a #1 Best-Seller! All proceeds from sales of the book are going to the Cancer Research Institute, and you can get an extra $1,722 in bonuses by going to EverydayHeroes2.com and providing your proof of purchase. Thanks to Matt Bacak for putting the whole project together, and thanks in advance to YOU for helping with the launch and reading our book!

Get Shit Done #11 Matt Bacak

Stop being offended when people market to you and instead, do this… On today's episode Russell talks about clearing out his office to move to the new one and finding old courses that he learned from. He also explains why you shouldn't be offended by other marketers marketing to you because you can learn from their process. Here are some cool things in this episode: How you can learn marketing techniques from other marketers by the kinds of marketing they do to you, so you shouldn't be offended. He also talks about taking advice and why you shouldn't take advice from people who's piles of cash are smaller than yours. So listen below to find out how you can learn from other marketers techniques. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to Marketing In Your Car. I feel bad, this is 3 podcasts, almost in a row, where I have actually been in my car. I feel like I'm a fraud or a sham or something. I don't know. But I'm at the office right now and it's kind of a bittersweet day. We are packing up the office. All of my books are no longer on the bookshelf. They're in boxes. Most of my courses I threw away, or my brother Scott took them and is turning them into audiobook files so I can listen to them in my phone. And we threw away literally an entire dumpster full of CD's and DVD's and courses. It's a little emotional, I'm not going to lie. But we're going to survive. A few minutes ago we drove over to the new office and we saw it and everything's getting put together and it's so exciting. We have a glass wall, which looks super cool. We have our own bathroom, which may seem lame to you guys, but it's so exciting for us. Because this is, I've rented a lot of offices, this is the first we've actually owned, which is so exciting. So those bathrooms are actually my bathrooms. I guess they're our bathrooms. No, I paid for it, they're freaking my bathrooms. Just kidding. Alright so as we're packing stuff up, I'm putting things and I have to decide what goes in the garbage and what gets saved. So I'm throwing away things with tears in my eyes. Hoarder Russell, because I'm totally an info product hoarder, so I'm throwing away my piles of everything that's built the foundation for our entire company. If it doesn't matter, even though it does, we're throwing these things away. Some of these I'm like, “Not throwing that away. That's gotta stay.” So I've got this binder here, sitting on the floor. I just looked at it. I looked at it and it made me smile for a couple of reasons. First off, it's from Frank Kern. Frank's stuff is always fun, I always love his stuff. It's a binder and on the outside of the binder it says, 32,800,000 swipe file. So I grab it and opened it up and inside there is 1, 2, 3 4 booklets. There's one booklet that says the Annihilation Method, one that says Stomper Net, one that says Pipeline Profits, one that says Serializer. And when you open up these little booklets, guess what's inside? The only thing inside is half a paragraph explaining what this is and then it's the emails that he sent out during this product launch. So it's just copy and pasted all the emails. And I started laughing because this is part of a product that I don't know what we spent on it, but you know it's probably a $1000, or maybe a $2000 course. And this was a big piece, the swipe file books and swipe file from 4 campaigns that each of them made, well combined made 23.8 million dollars. But they're the swipe files. What's hilarious about this, if you think about it, is if you were on Frank's or anyone's list at the time during this thing happening. You got these emails for free. And they came in your inbox and they didn't cost you anything and you already got them. Yet, fast forward a year and all the sudden you say, these emails made 23.8 million dollars, and suddenly people pay you $1000 to read these emails. The same emails that were already in your inbox. In fact, they probably are in the inbox. That's what's so funny. So I started thinking about this because people join my list for what reason? They want to learn marketing, right. So they join my list because they want to learn marketing and they want to learn stuff, and they want to figure out how to sell their products and services better. And they're on there and getting the emails and then people unsubscribe and then I read the, I don't do it often because it stresses me out and makes me whatever. So I look at it and there's the comments that are like, “Why did you unsubscribe?” and they're like, “Russell sends too many emails. All he does is try to sell me stuff.” “Russell always trying to get me to go to another webinar.” Or whatever. “He keeps talking about Clickfunnels.” And it makes me laugh because if I fast forward a year from now and take all those emails and put them in a binder, I could sell them to the same people for $1000. “Here's the sequence that I sent out that made us a million bucks.” And they're all excited because they want to buy it. But the reality is like, you are joining my list or other marketers lists to learn how to market. Why are you getting offended about their marketing? That's why you signed up for the first place. Yes, you can go and buy their products and you will learn from that, but I learn more from watching the process. That's what we call, we talk about Funnel Hacking. Watch the process, what people are doing and that is worth its weight in gold.  Usually that is worth more than the product. I can't tell you how many hundreds of thousands of dollars of products I bought and never went through the product. Yet, in my mind completely justified the entire cost because I got to see the sales videos on each page. I saw the upsells and the downsells and I saw those things. I saw the email sequences they sent to me later. And all those things came into my head and I started learning and understanding them. And my next email sequence I'm like, “remember when Frank did this on email 3? I'm going to do that in my next email.” “Remember when So and So did this?” we start looking at those things and tweaking them based on what we're learning. And so I just wanted to say for you guys who are trying to learn marketing. First off, step number one, do not be offended by marketing. Because that's the whole point. You can't be offended by what you're doing. Second thing, those emails or Facebook Live's or things that are bugging you where right now you're like, “Man, they keep doing these things…” Those might be the same case studies that next year you're buying for $1000. So you should watch the process, watch what's working. And if somebody's doing something consistently, it's probably working really well. If they do it for a little bit and stop, it probably isn't working. So that was my message for today as I was looking through this, I was just kind of smiling and thinking about these emails. If I search my email inbox from whenever these campaigns were, 7 or 8 years ago, I guarantee they are all in my inbox still. Yet, I paid $1000 to get the booklet of them because of the result they got. So this is kind of two tiers. So number one is, again, don't get upset when people are marketing to you, take that and learn from it. Add it to your swipe files, funnel hacking files, whatever you want to call it. Then number two, think about the byproduct of what you guys are doing in your business. People will pay to see what's working for the marketing of your business. When we had our supplement company we had the info product, all the other stuff we were doing before we created the 108 Split tests book. That book was just, here's all of the things we were doing, here's the case studies, the ads we ran, what worked here, what didn't. That's what we showed people. I was watching the other day, one of our Facebook ads, some of you guys probably saw it. There's a video of me promoting the 108 Split tests book and I got two pictures. I got a picture of one webinar registration page and another one. And I was like, “Which webinar registration page do you think wins? One of them out converted the other one by whatever.” And the ugly one won. And I was reading the comments from all these people who are posting, “That was not a true split test. You split tested wrong.” And yelling at me because I didn't split test the right way, the way that they think split testing should happen is completely wrong. Because they are like, “You have to have the exact same copy, the exact same thing and only change one thing at a time.” And I was like, “Okay, that's true on the second or third tier of a split test. But where are you at in business right now?” Anyway, I just wanted…. In fact, I was talking about this earlier with these guys here in the office, one of my friends Matt Bacak, I remember I used to hear him speak and he the rule, he called it the piles of cash rule. He's like, “Whenever I am looking at someone and they give me advice, I look at the size of their pile of cash and if it's bigger than my pile of cash I take their advice. If it's smaller, I ignore them.” I want to go back to these guys and just be like, “Okay, so you're telling me my split test process is wrong. I just want you to look at your pile of cash real quick and if it's bigger than mine. Cool, I'm wrong. But if it's not maybe you should learn and instead of complaining in the comments of my Facebook ad, maybe you should be like, ‘why would Russell do that? Why would he test two completely different layouts first before he gets into headline tweaks or little tiny tweaks that we typically do on our split testing.'” Number one is because, and I talked about this before on the podcast. When we're doing split testing, level number on is not headline tweaks and tests, its radical shifts, so it's one page design versus a completely different page design.  That's the first thing I'm going. From there I figure out the right page design that's going to have the highest conversion. Then we go deeper into the copy, the elements the images. All the other pieces we go deeper and deeper and deeper in. but it starts with two radically different looks and feel. That's the key in my mind. Because if I would have done, and that split test specifically, if I would have done it the way that they were suggesting, I would have picked the one that was the loser, and I would have started split testing headlines of the loser. And I don't care how long I tried, what do they say? You can't polish a turd. I could have kept polishing that thing forever and 15 years from now, I never would have had a winner. But instead I had two radically different things and found out, “Wow, this direction is dramatically better than that one. Now I've got this nice shiny diamond and now I start going in there and chiseling away and making it perfect.“ Not that the message of this podcast, was not to teach you guys split testing, but It's teaching you don't get offended by people marketing. Don't leave comments about how you're frustrated about something that you don't understand because it's not the way you would do it, because maybe you're wrong. Maybe somebody else isn't. I also wanted to drop the whole pile of cash rule because I think that it's a good rule for everyone to live by. With that said, thank you Matt Bacak for that idea. I'm going to come back to that and start sharing that more often with people. Look at where and how you're getting your advice from. Follow the piles of cash. So that's it you guys. Appreciate you all. Remember the big piles of cash. Look and take advice from those whose are bigger than yours and those who are smaller, don't pay any attention right now, because it will save you a lot of time, frustration and headache. So there you go guys. Appreciate you all, have an amazing days and I'll talk to you all again soon.

Stop being offended when people market to you and instead, do this… On today’s episode Russell talks about clearing out his office to move to the new one and finding old courses that he learned from. He also explains why you shouldn’t be offended by other marketers marketing to you because you can learn from their process. Here are some cool things in this episode: How you can learn marketing techniques from other marketers by the kinds of marketing they do to you, so you shouldn’t be offended. He also talks about taking advice and why you shouldn’t take advice from people who’s piles of cash are smaller than yours. So listen below to find out how you can learn from other marketers techniques. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to Marketing In Your Car. I feel bad, this is 3 podcasts, almost in a row, where I have actually been in my car. I feel like I’m a fraud or a sham or something. I don’t know. But I’m at the office right now and it’s kind of a bittersweet day. We are packing up the office. All of my books are no longer on the bookshelf. They’re in boxes. Most of my courses I threw away, or my brother Scott took them and is turning them into audiobook files so I can listen to them in my phone. And we threw away literally an entire dumpster full of CD’s and DVD’s and courses. It’s a little emotional, I’m not going to lie. But we’re going to survive. A few minutes ago we drove over to the new office and we saw it and everything’s getting put together and it’s so exciting. We have a glass wall, which looks super cool. We have our own bathroom, which may seem lame to you guys, but it’s so exciting for us. Because this is, I’ve rented a lot of offices, this is the first we’ve actually owned, which is so exciting. So those bathrooms are actually my bathrooms. I guess they’re our bathrooms. No, I paid for it, they’re freaking my bathrooms. Just kidding. Alright so as we’re packing stuff up, I’m putting things and I have to decide what goes in the garbage and what gets saved. So I’m throwing away things with tears in my eyes. Hoarder Russell, because I’m totally an info product hoarder, so I’m throwing away my piles of everything that’s built the foundation for our entire company. If it doesn’t matter, even though it does, we’re throwing these things away. Some of these I’m like, “Not throwing that away. That’s gotta stay.” So I’ve got this binder here, sitting on the floor. I just looked at it. I looked at it and it made me smile for a couple of reasons. First off, it’s from Frank Kern. Frank’s stuff is always fun, I always love his stuff. It’s a binder and on the outside of the binder it says, 32,800,000 swipe file. So I grab it and opened it up and inside there is 1, 2, 3 4 booklets. There’s one booklet that says the Annihilation Method, one that says Stomper Net, one that says Pipeline Profits, one that says Serializer. And when you open up these little booklets, guess what’s inside? The only thing inside is half a paragraph explaining what this is and then it’s the emails that he sent out during this product launch. So it’s just copy and pasted all the emails. And I started laughing because this is part of a product that I don’t know what we spent on it, but you know it’s probably a $1000, or maybe a $2000 course. And this was a big piece, the swipe file books and swipe file from 4 campaigns that each of them made, well combined made 23.8 million dollars. But they’re the swipe files. What’s hilarious about this, if you think about it, is if you were on Frank’s or anyone’s list at the time during this thing happening. You got these emails for free. And they came in your inbox and they didn’t cost you anything and you already got them. Yet, fast forward a year and all the sudden you say, these emails made 23.8 million dollars, and suddenly people pay you $1000 to read these emails. The same emails that were already in your inbox. In fact, they probably are in the inbox. That’s what’s so funny. So I started thinking about this because people join my list for what reason? They want to learn marketing, right. So they join my list because they want to learn marketing and they want to learn stuff, and they want to figure out how to sell their products and services better. And they’re on there and getting the emails and then people unsubscribe and then I read the, I don’t do it often because it stresses me out and makes me whatever. So I look at it and there’s the comments that are like, “Why did you unsubscribe?” and they’re like, “Russell sends too many emails. All he does is try to sell me stuff.” “Russell always trying to get me to go to another webinar.” Or whatever. “He keeps talking about Clickfunnels.” And it makes me laugh because if I fast forward a year from now and take all those emails and put them in a binder, I could sell them to the same people for $1000. “Here’s the sequence that I sent out that made us a million bucks.” And they’re all excited because they want to buy it. But the reality is like, you are joining my list or other marketers lists to learn how to market. Why are you getting offended about their marketing? That’s why you signed up for the first place. Yes, you can go and buy their products and you will learn from that, but I learn more from watching the process. That’s what we call, we talk about Funnel Hacking. Watch the process, what people are doing and that is worth its weight in gold.  Usually that is worth more than the product. I can’t tell you how many hundreds of thousands of dollars of products I bought and never went through the product. Yet, in my mind completely justified the entire cost because I got to see the sales videos on each page. I saw the upsells and the downsells and I saw those things. I saw the email sequences they sent to me later. And all those things came into my head and I started learning and understanding them. And my next email sequence I’m like, “remember when Frank did this on email 3? I’m going to do that in my next email.” “Remember when So and So did this?” we start looking at those things and tweaking them based on what we’re learning. And so I just wanted to say for you guys who are trying to learn marketing. First off, step number one, do not be offended by marketing. Because that’s the whole point. You can’t be offended by what you’re doing. Second thing, those emails or Facebook Live’s or things that are bugging you where right now you’re like, “Man, they keep doing these things…” Those might be the same case studies that next year you’re buying for $1000. So you should watch the process, watch what’s working. And if somebody’s doing something consistently, it’s probably working really well. If they do it for a little bit and stop, it probably isn’t working. So that was my message for today as I was looking through this, I was just kind of smiling and thinking about these emails. If I search my email inbox from whenever these campaigns were, 7 or 8 years ago, I guarantee they are all in my inbox still. Yet, I paid $1000 to get the booklet of them because of the result they got. So this is kind of two tiers. So number one is, again, don’t get upset when people are marketing to you, take that and learn from it. Add it to your swipe files, funnel hacking files, whatever you want to call it. Then number two, think about the byproduct of what you guys are doing in your business. People will pay to see what’s working for the marketing of your business. When we had our supplement company we had the info product, all the other stuff we were doing before we created the 108 Split tests book. That book was just, here’s all of the things we were doing, here’s the case studies, the ads we ran, what worked here, what didn’t. That’s what we showed people. I was watching the other day, one of our Facebook ads, some of you guys probably saw it. There’s a video of me promoting the 108 Split tests book and I got two pictures. I got a picture of one webinar registration page and another one. And I was like, “Which webinar registration page do you think wins? One of them out converted the other one by whatever.” And the ugly one won. And I was reading the comments from all these people who are posting, “That was not a true split test. You split tested wrong.” And yelling at me because I didn’t split test the right way, the way that they think split testing should happen is completely wrong. Because they are like, “You have to have the exact same copy, the exact same thing and only change one thing at a time.” And I was like, “Okay, that’s true on the second or third tier of a split test. But where are you at in business right now?” Anyway, I just wanted…. In fact, I was talking about this earlier with these guys here in the office, one of my friends Matt Bacak, I remember I used to hear him speak and he the rule, he called it the piles of cash rule. He’s like, “Whenever I am looking at someone and they give me advice, I look at the size of their pile of cash and if it’s bigger than my pile of cash I take their advice. If it’s smaller, I ignore them.” I want to go back to these guys and just be like, “Okay, so you’re telling me my split test process is wrong. I just want you to look at your pile of cash real quick and if it’s bigger than mine. Cool, I’m wrong. But if it’s not maybe you should learn and instead of complaining in the comments of my Facebook ad, maybe you should be like, ‘why would Russell do that? Why would he test two completely different layouts first before he gets into headline tweaks or little tiny tweaks that we typically do on our split testing.’” Number one is because, and I talked about this before on the podcast. When we’re doing split testing, level number on is not headline tweaks and tests, its radical shifts, so it’s one page design versus a completely different page design.  That’s the first thing I’m going. From there I figure out the right page design that’s going to have the highest conversion. Then we go deeper into the copy, the elements the images. All the other pieces we go deeper and deeper and deeper in. but it starts with two radically different looks and feel. That’s the key in my mind. Because if I would have done, and that split test specifically, if I would have done it the way that they were suggesting, I would have picked the one that was the loser, and I would have started split testing headlines of the loser. And I don’t care how long I tried, what do they say? You can’t polish a turd. I could have kept polishing that thing forever and 15 years from now, I never would have had a winner. But instead I had two radically different things and found out, “Wow, this direction is dramatically better than that one. Now I’ve got this nice shiny diamond and now I start going in there and chiseling away and making it perfect.“ Not that the message of this podcast, was not to teach you guys split testing, but It’s teaching you don’t get offended by people marketing. Don’t leave comments about how you’re frustrated about something that you don’t understand because it’s not the way you would do it, because maybe you’re wrong. Maybe somebody else isn’t. I also wanted to drop the whole pile of cash rule because I think that it’s a good rule for everyone to live by. With that said, thank you Matt Bacak for that idea. I’m going to come back to that and start sharing that more often with people. Look at where and how you’re getting your advice from. Follow the piles of cash. So that’s it you guys. Appreciate you all. Remember the big piles of cash. Look and take advice from those whose are bigger than yours and those who are smaller, don’t pay any attention right now, because it will save you a lot of time, frustration and headache. So there you go guys. Appreciate you all, have an amazing days and I’ll talk to you all again soon.

I heard someone say that the first sign of genius is having the ability to take what most consider to be complex and make it simple... This week I had an opportunity to sit down and talk with someone that I consider to be a genius, internet marketing legend Matt Bacak. Earlier this year I had an opportunity to attend one of Matt's events here in Atlanta and I was blown away with the amount of value that he provided and more importantly how simply he broke down his business model. That event was my first time meeting Matt in person but after talking to him and listening to a lot of the insights I knew that I wanted to bring him on the show for an interview. One of the things that I like about Matt aside from the fact that he's a cool dude is that he's built multiple 7 figure businesses. It's always impressive anytime someone can build a business to 7 or 8 figures but when you're able to do it over and over again that's when you know that it wasn't just luck, you're the real deal. In this interview I not only wanted Matt to explain how to build a business but more importantly what he "sees" when he's involved in the creation process... It's one thing for someone to tell you what they do and how they do it but when you can actually understand what they "see" when they're doing it that's when the real gems are exposed. And trust me Matt didn't leave any stones unturned during our talk. In this interview we talked about... How he made his first million by age 27. The biggest misconception about having multiple streams of income The blueprint to creating a 7 figure business How to create a business where the customers come to you The biggest reason why most businesses fail The most common mistake that most marketers make How to create emotional connections with your audience You're gonna learn a lot, make sure you leave a review on itunes or Sticher Radio and subscribe if you dig it.   Live Big, Dream Big Will Lane dreamchasershow.com

BFS 068: Matt Bacak |  List Building Secrets of an 8 Figure Marketer Over the last decade, Matt has helped over 503,372 customers unlock the secrets to making money online, creating some of the best converting & biggest game changing offers since 2001. One of his product launches broke the all-time gravity record on Clickbank... 2,086.87.Another launch generated 14,987 NEW members in 7 days at $29.97 a month...His lists are growing by up-to 10,978 subscribers a DAY!He has mailed up to 4.1 million emails a day for over a yearHe co-run's the List-building club with over 17,420 members.Recently, he had the most affiliates ever signed up for a JV Giveaway launch... 2,656.His first book "The Ultimate Lead Generation Plan" was a #1 seller on Amazon and Barnes & Noble. He owned the fastest growing hosting company in the world.. (beating Go Daddy's growth through acquisitions)He has appeared on Lifetime Television and his segment, "How To Make Money Using The Internet... The Real Way" was syndicated to television stations all over the United States. In this episode:  You will learn from the Matt Bacak, the original man who was on the team that built the original opt-in page, sales letter, and the infamous "Buy Now" buttonHow to use laser targeted focus to get what you want Find someone who has the lifestyle you want (for a period of time)What entrepreneurs need to do nowLearn about "The Cell Phone Challenge" which is how Matt found focus to make $1million dollars in only six monthsFind your supporters How Matt's 17 year old protege is making over $50k/month - yes per month!Why Facebook may NOT be where you should be marketingDon't waste your time and money on things that are not helping you The #1 thing most important for information marketers How to win before you begin Learn why the "10,000" subscriber list is a mythHow to get the right people on your list It's all about quality - not quantity with online marketing - Matt explains whyThe #1 miss that many marketers make and what it's costing you if you don't focus on this much needed step in your marketing Resources: Temper ThompsonMike Litman - Conversations with MillionairesProfit Coalition  - Matt's Mastermind

Matt Bacak is a legend of internet marketing. He's a Best-Selling author and has built several multi-million dollar companies of his own, while teaching the Who's Who of today's internet marketing superstars. Get your free copy of Matt's "Email Marketing 201" by going to: www.MattBacak.com

Matt Bacak is a legend of internet marketing. He's a Best-Selling author and has built several multi-million dollar companies of his own, while teaching the Who's Who of today's internet marketing superstars. Get your free copy of Matt's "Email Marketing 201" by going to: www.MattBacak.com

Matt Bacak is a legend of internet marketing. He's a Best-Selling author and has built several multi-million dollar companies of his own, while teaching the Who's Who of today's internet marketing superstars. Get your free copy of Matt's "Email Marketing 201" by going to: www.MattBacak.com

Matt Bacak is a legend of internet marketing. He's a Best-Selling author and has built several multi-million dollar companies of his own, while teaching the Who's Who of today's internet marketing superstars. Get your free copy of Matt's "Email Marketing 201" by going to: www.MattBacak.com

Matt Bacak is a legend of internet marketing. He's a Best-Selling author and has built several multi-million dollar companies of his own, while teaching the Who's Who of today's internet marketing superstars. Get your free copy of Matt's "Email Marketing 201" by going to: www.MattBacak.com

Matt Bacak He's been marketing online since 1999 He put up his first optin page in 2001 He has mailed up to 4.1 million emails a day for over a year He split-tests everyday & he buys solo ads every day too. He co-runs the List-building club with over 13,000 members. His lists are growing by up-to 10,978 subscribers a DAY! ... And just recently had the most affiliates ever signed up for a JV Giveaway launch... 2,656. Today he shares what is working for him TODAY online. Airing weekly on Tuesdays at noon eastern and in permanent replay, come learn how you can apply these secrets to succeed in your own business as well! In between episodes, you can get help any time you need it through the FREE Directions University's "Amazing Traffic Vortex" walks you through applying the internet marketing strategies and online business systems.  It shows you how to apply what you learn about on the show to YOUR business, step by step!

Welcome to the Online Marketing News, it's the 2nd of March of and here is my round of digital marketing news that has caught my eye during the month of February. 1. I got a very promising email the other day from Infusionsoft saying they are soon to release an app so we can use InfusionSoft on mobile, which is obviously excellent news for InfusionSoft users. I believe it will be free for current users and available on both IOS and Android. 2. OP2 released their copy and paste a row feature. This was previously enabled within the same page but now you can take a row from one OptimzePress page and put it into another. A handy time saver and more definitely brownie points earned, they are getting into a lot of peoples good books again! 3. Leadpages as always have been innovating. In my opinion their most exciting update is automatic pre-population, so when someone lands on your page and decides to opt-in, this new feature will automatically have the opt-in form filled out with their details! Making the opt-in process even more frictionless. They also recently added the ability to split test & add images to leadboxes. 4. The big news over at Facebook last month was of course Facebooks $19 billion dollar acquisition of What's App. This was worldwide news so I'm sure you already saw this. Early rumours that the monetization strategy for What's App would be advertising like they did with Instagram were quickly downplayed however, Mark Zuckerberg himself announcing that their initial focus would be on growth rather than monetization. When the time comes for monetization it may or may not present a new opportunity for us online marketing folk, we'll have to wait and see on that one. 5. In other Facebook news, Facebook have announced that they are discontinuing sponsored stories. These are the ads that page owners can use to show a users that one of their connections has liked their page or checked-in, in the hope that they might do the same. As of April 9th however, this kind of ad will be gone. 6. Facebook ads have a new update coming on the 4th of March will be to add another level within their ad structure. They used to have 2 levels which was campaigns and ads but this made for a quite messy and unorganized way to keep track of your ads. The new level they are adding inbetween campaigns and ads is, ad groups. This means you can group certain types of ads together within your campaigns and will make it much more organized. Welcome news for FB advertisers. 7. Facebook will also be rolling out new targeting features available thanks to their 3rd party partner categories, this data will now be available in the regular FB ad platform giving better location,interest, behavior and demographic targeting. 8. In more excellent FB ads news, Facebook announced they will be adding job titles to their ads targeting. LinkedIn ads have given this option for years and now Facebook wants a piece of it too, I can't wait for that to happen. 9. Finally on Facebook, Facebook page tagging just got a little more interesting too. When you tag another page in a status update from your fan page, their fans may see your update in their newsfeed meaning you can tap into almost any other fan pages audience by using tagging. I think this could be easy to abuse but done correctly it could help you grow your fan page audience for free. 10. LinkedIn has opened up their publishing platform, where you can publish long-form content to the site. This used to be a feature only available to top influencers like Richard Branson, Bill Gates, Tony Robbins, Gary Vaynerchuk and other high level people but now all users will be able to use this tool. 11. LinkedIn has also recently added a block feature just like Facebook has. It means you and the other person will no longer be able to see each others accounts on the site. So don't go spamming people or using any weird black hat marketing tactics, you'll simply be blocked! 12. Google has added usage rights to it's image search tools. This has been around a while but wasn't included as an option in it's main menu. You still need to be careful when using it though, it's not 100% accurate. So you could use an image thinking you have permission when you do not. My advice is where possible create your own images or purchase stock images. 13. Twitter advertising took another big step forward by introducing the ability to target ads based on email addresses and user ID's. This is similar to custom audiences on Facebook and it means you can retarget your email list through Twitter or even have the ability to avoid those users, depending on your marketing goals. Great option to have. Twitter ads continue to rise in my estimations. 14. Adroll has just beta launched mobile retargeting for cross device campaigns. Meaning desktops users can now also be followed up on the mobiles and tablets too. For example someone who enters your website on their desktop, may then see your retargeting ads whilst using FB or Twitter using their mobile phone. 15. A few big upcoming events that have caught my eye... On the 11th of March, Marketing Land's Digital Marketing Summit will be held in San Jose, California. Top speakers include Googles Search Chief, Amit Singhal, Copybloggers Brian Clark and Rand Fishkin of Moz. Also on the 11th -13th of March, The Joint Venture Summit is being held in Atlanta, Georgia. Speakers taking the stage include Robert Allen, Alex Mandossian, Joel Comm, Spike Humer, Mike Filsaime, Lorrie Morgan-Ferrero, Daven Michaels and whole list of other excellent speakers too. On the 22nd and 23rd of March, Brian McLeod and Sam England are hosting the Spring 2014 Warrior Networking Event in Raleigh, North Carolina. Joel Comm, Matt Bacak, E Brian Rose and a whole line up of top speakers will be sharing their best stuff. Social Media Examiner are hosting the Social Media Marketing World event in San Diego, California on the 26th -28th of March. They have a huge list of amazing speakers, Chris Brogan, Mari Smith, Patt Flynn, Michael Hyatt, Michael Stelzner, John Jantsch, Amy Porterfield, Joel Comm, Brian Clark, Cliff Ravenscraft and bunch more. If you're listening to this on the podcast, you can get links to these events over at my blog. 16. A few new podcasts that I'm excited about have been announced Jon Benson the king of VSL's has just recently started his podcast called The Sales Copy Samurai. Colin Theriot of the cult of copy has also he will be starting a new podcast sharing his copywriting wisdom so keep an eye out for that one, and last but not least Clay Collins and the team over at LeadPages announced that their new podcast called conversion cast will start soon and they will be diving deep into split testing and what's working now in online marketing. You won't want to miss that either. Both Colin and Clay have been on previous episodes of the online marketing show are always good value. Jon is set to come on the show in a few weeks time too so stay tuned for that. 17. Tim Castleman has released his Traffic and Conversion Summit 2014 notes. I attended this event and it was brilliant. His notes have all the golden nuggets from the presentations for just a fraction of the cost of going to the event. Grab a copy, it's well worth it. 18. Todd Brown is launching his latest product this week, it's called Six Figure Funnel Formula. Todd has been on the podcast before and he is my recommended go to guy when it comes to marketing funnels. His last flagship program has been locked down for quite some time so you'll want to jump on this if you want to learn how to convert leads into paying customers. There will be a lot of buzz over the next week or so and Todd will be releasing a ton of free premium content during the launch. Again if you're listening to this on the podcast, head over to my blog you can get the link for Todd's free videos there. And that's the online marketing news, 2nd of March 2014.

PBS, BBC, CTV ~ Marketing is always an interesting topic with so many approaches & places to get your message, cause product to your ideal audience. Stefanie Hartman is always fun to talk with! She is a Marketing Strategist for entrepreneurs, authors, speakers, coaches and experts throughout North America, Europe, and Australia. Stefanie has worked with “who’s who” of the industry: T. Harv Eker, Matt Bacak, 3-time Olympian Ruben Gonzalez, Oprah Guest Cynthia Kersey, among others. Has shared the stage with Sir Richard Branson, Rick Frishman, Arielle Ford ,Deepak Chopra, John Assaraf, Mark Victor Hansen (Chicken Soup for Soul). Founded a Private JV Club. This club uses match-making technology to connect Entrepreneurs with casual partners that put your business or products in front of your target market worldwide. She created the Millionaires in Training Program, an online school for Entrepreneurs, Authors and Speakers. Co-produced several television shows, specials and documentaries, including work for PBS, The Discovery Channel, The Outdoor. Go To: www.PrivateJVClub.com/jvspecial See you on my New Facebook Page ~ facebook.com/BuildingAbundantSuccess

Jason Hartman welcomes Stefanie Hartman, founder of Centaur Strategies, to the show to discuss behind the scenes marketing strategies for experts to better position themselves in their given fields. Stefanie shares her own expert knowledge in marketing, such as “Thinking Outside the Book,” what to do after your book is written. Jason and Stefanie also talk about back-end sales strategies, copywriting and campaign design. At Centaur Strategies, Stefanie Hartman works with a team of behind the scenes specialists when you need to make the profits happen, including: copywriters, virtual assistants, joint venture specialists, branding experts, media experts and advertising executives. Often referred to as “The Expert's Expert”, Certified Trainer and Marketing Consultant Stefanie Hartman is a highly sought after Marketing Strategist and Speaker in the niche market of non-fiction book marketing. Whether they need extraordinary sales results for an upcoming teleclass, speaking engagement or product launch, or a complete overhaul of their marketing strategy – Best-selling Authors, Speakers and Entrepreneurs serious about selling Information Products have called her number. She has worked with top industry players such as T. Harv Eker, Matt Bacak, Eric Lofholm and Cynthia Kersey. Stefanie is well-known in the inner circles of multi-millionaire authors, speakers and experts. She rarely advertises her services as 90% of her business is through satisfied client referrals. Her work often speaks for itself. Stefanie's marketing strategies contributed to an increase of revenue of $4.3 Million in 24 months for one client. Stefanie's specialty is customizing and creating marketing strategies that are simple for her client to use, but rapidly increases their profits and sales results. She teaches her clients “why” she recommends specific strategies so they can build their own ‘marketing eyes'. She is very warm and cares about her client's well-being and success. As she puts it “Your Success is my Business.”

Behind the Scenes Marketing Strategist for entrepreneurs, authors, speakers, coaches and experts throughout North America, Europe, and Australia. Founded a Private Online Club at www.PrivateJVClub.com/jvspecial. This club uses match-making technology to connect Entrepreneurs with casual partners that put your business or products in front of your target market worldwide. She created the Millionaires in Training Program, an online school for Entrepreneurs, Authors and Speakers. www.MITProgram.com Stefanie has worked with “who’s who” of the industry: T. Harv Eker, Matt Bacak, 3-time Olympian Ruben Gonzalez, Oprah Guest Cynthia Kersey, among others. Has shared the stage with Rick Frishman, Arielle Ford ,Deepak Chopra, John Assaraf, Mark Victor Hansen (Chicken Soup for Soul). Co-produced several television shows, specials and documentaries, including work for PBS, The Discovery Channel, CTV, The Outdoor. Join my Facebook Show Page ~http://artist.to/buildingabundantsuccess/

Ted Cantu reviews the Dan Kennedy Super Conference and his recent meeting with Matt Bacak. We cover Google strategies, web site marketing strategies, how to create customers online and much much more....!http://www/1seomichigan.com

At the very beginning of the month, I had the extreme privilege to attend yet another internet marketing seminar prior to the end of 2007. The internet marketing super power Matt Bacak put on an excellent group of speakers for Internet Marketing Madness Live 2007. You may recall that my first exposure to Matt Bacak [...]Click here to play