Podcast appearances and mentions of matt furey

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Play Episode Listen Later Jan 18, 2021 8:25

Yes, this is how I really feel… Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, everybody. This is Russell Brunson. Welcome back to Marketing Secrets Podcast. Today, I've got a little mini rant for you. All right. So I'm in the middle of The One Funnel Away Challenge, and I am having a lot of fun with it. And it's funny because there's 5500 people that joined this one, which is the most we've ever had in a challenge. Which anytime you have a challenge, or that many people, there's always a little bit of crazy in there. I remember hearing Tim Ferriss talk about one time, he said that ... he's like, "When my following was small, everyone seemed normal, but now on my blog," I can't remember what, he's like "I got 10 million readers." He's like, "10 million people. That's the size of New York City." He's like, "There are a lot of crazy, insane people inside of New York City." So based on that, he's like, "People that are reading me," he's like, "there are lunatics. There are people are insane. There's probably murderers. There's like all these horrible people in there." And he's like, "When your audience is so big, there's always a bunch of crazies." And so, I was thinking about that as we start growing and there's people that come in and say funny things and just frustrating. So today, I saw one. And so, this is my little mini rant about it. The comment was basically like, "Russell, I signed up for One Funnel Way. Why do I keep getting emails about One Funnel Way. I'm super angry, and I'm not impatient. It makes me want to refund my money and blah, blah, blah. Quit spamming me with all your stuff." I was just like, all right, number one, do you know what spam is? The definition of spam is not you signing up for something and you getting emails about it. Spam means me stealing your email and sending you unsolicited mail. That is spamming. You getting messages in an auto responder is not. Number two, the reason why I do not pull you off this because it is actually strategic. It actually helps increase how much money we make. Everyone's got this, I don't know... This is the automation gurus. They had this thought in their head, like you don't want somebody just to email for a product they already bought in the past. If you do, blah, blah, blah. Or you don't want someone to see an ad for a product they already bought in the past. You got to make sure that nobody ever sees it. And so, they stress so much about pulling people out and making sure they don't see this thing, this and this. And the reality is the opposite is actually true. So drives me nuts about it. All the automation groups have this thought that yeah, you have to have perfect automations. That's what this guy was complaining about. Like, "If your system is so good. Why don't you pull me out? Because I already bought it." And there's a reason behind it. The reason is because if I did that, it would actually lower your likelihood of success. I learned this initially, actually from Matt Furey, back in the day, Matt Furey, he was promoting some course he had created. And he sent emails every single day for 30 days. And I was on a coaching call. And I heard somebody ask Matt, "Well, when people buy, do you pull them off the list, so they don't keep getting emails." He's like, "No, why would I do that?" "Because they already bought it, why should you keep sending emails?" He's like, "Because," he's like, "the first thing that happens when they buy something is they get what? Buyer remorse. And then, they may buy a product, and they never actually go through it." He's like, "You have to keep selling the person 100 times, even if they bought. You have to sell them on why they shouldn't feel bad about the thing they bought." Two days later, I'm like, "Oh man, that costs a hundred bucks, maybe I need that money." If they see another ad for it, they're like, "Oh yeah." It reconfirm their decision, gets rid of by remorse. And then someone's like, "Oh, I got the course, I haven't gone through yet." Well, if you never message them about it, they're going to forget about it. If I keep messaging them, you keep seeing the ads, it's like, "Oh yeah, I bought that thing. I should go back and do it. Oh yeah." It re-motivates you, re-inspires you, re-gets you excited about going and consuming the thing you already paid for. So by actually not pulling you off of every single list and every retargeting list and every email sequence, I'm actually doing you a favor. It gives you the ability for me to resell you, reconfirm you, get you more excited about the thing over and over and over and over and over again. If I stopped talking about Click Funnels, the moment you sign up for Click funnels, guess what would happen? You wouldn't use Click Funnels. You wouldn't be successful if you use Click Funnels. Like, "Oh, I guess this doesn't work because Russell's not talking about it anymore." I keep talking about it. Because it works. And sometimes, someone uses Click Funnels. And then, some reason, they're not happier that something happens or their business changes and they cancel. If I just say, "Oh, they used to have Click Funnels once. And they're never going to join again. That is not true. People would sign up and cancel, sign up and cancel, over and over and over again. And so, if you keep talking about your message. So while I understand the importance of automation and moving someone from list to list, a lot of times that is not necessary. In fact, it'll hurt your audience more than it'll actually help them. So take that all of you automation experts who think that that's the magic. Literally before the challenge, my team asked me, "Should we be pulling people off the list, the promotion list as they sign up?" I said, "No, because if you do, they sign up two weeks before the challenge starts, they're going to forget in two weeks. But they see the message and the next message, it's coming to you, it's starting tomorrow. I'm like, "If you haven't signed it yet, make sure you sign up." Those things get people to remember and get people that actually show up. So why would I pull them off of those sequences? I need them as excited as the person that bought, the second before we started. And so anyway, there's my mini rant for today. The other mini rant is I want people to understand... I learned this from Myron Golden. You don't attract who you want, you attract who you are. So if you're the kind of customer coming in and complaining like, "Oh, why are you spamming with all your messages? Stop sending me emails. I want to refund my thing. I'm so angry. I'm so impatient, blah, blah, blah, blah, blah, blah." Because you're getting an email, for crying out loud? You're not going to be successful in this marketing game. I promise you that. You do not attract who you want, you to attract who you are. And so, if that's how you feel about marketing, that's the kind of people you're going to bring into your world. And they're going to be the worst customers of all time. They're going to complain. They're going to whine. They're going to be like horrible people. Anyway, it's weird. I don't know works, but it's true. So be the kind of customer, be the kind of subscriber you want. If that email comes and it doesn't make sense to you, just delete it or hide it or ignore it. It's really not a big of a deal. I get in my inbox, I'd say, I don't know, on a minimum 800 to a thousand emails a day. Do I get angry about them? No. Someone's like, "Why don't you unsubscribe from the list?" I'm like "Why would I unsubscribe from the lists. I'm a marketer. I'm trying to see marketing. I want to see 1500 emails come in my inbox every day, with 1500 swipe files of people doing the thing that I'm trying to learn how to do, the thing that I'm trying to become better at doing. Why would I unsubscribe? Are you moron? Or "they send like five emails selling this product, I unsubscribe." I'm like, "Really? I thought you signed up to become a marketer. Watch it, watch what they're doing, figure it out." Don't be like, "Oh, I know what I'm talking about. I'm annoyed. Seriously, that's how you're going to fail in life, especially in this game. Watch, be excited, funnel hack. Be like, "Huh." So like, "I'm angry that Russell is doing this I'm inpatient. What if you stopped for a second? It's like, huh, Russell makes a crap ton more money than me. He makes more per day than I make per decade. I wonder if he knows something I don't know." I don't know. I'm just putting it out there. So yeah, there you go. Me, rant over. That's all I got. You guys don't get bought into this whole automation thing. It is not as powerful or important as you probably think it is. That's number one. Number two, you attract who you are, not who you want. So don't be a bad person. Be awesome. That's all I got. Thanks, you guys. Appreciate you all and have a great day. Talk soon.

Episode 20, Can We Be Thankful in 2020?

Up Your Average, In Business and Life

Play Episode Listen Later Nov 26, 2020 6:22

Even with 2020 being a crazy year I encourage you to look into your life closer. I think if you look close enough you will find something to be thankful for. Listen in and you can hear some of the things I'm thankful for and maybe this will help you when you make up your list of items to be thankful for. Something I mention is Dr Maxwell Maltz's Theatre of the Mind by Matt Furey. You can check out the Audible program by clicking here. Send me some things on your thankful list! I want to hear from you, email me at Jared@jvdshow.com.

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A Small Shift In Your Environment Can Change Everything

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Play Episode Listen Later Nov 4, 2020 6:40

I’m in the middle of changing my office. Let me tell you why and what it’s going to hopefully do for me. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? This is Russell Brunson. And welcome back to the Marketing Secrets podcast. Are you guys pumped for today? I hope you are. I am. I came in the office today and I looked around at my environment and I was like, "These are the same walls, the same everything I've been looking at now for a long time. And I want to make a change." And so that's what happened today. I'm going to tell you why and what it looks like now. All right, everybody. So I'm not going to lie. Today, I came in and I was just frustrated at a lot of things. I was like, "You know what I need? I need a new view of the world." And so I literally came in and I started ripping things off my desk, moving monitors, shifting things around, moving my computers, moving my desk, just getting a whole new perspective on the world. And I'm about halfway through it now that my whole office is a nightmare. It was really clean a few minutes ago, but now it's a nightmare. But I want to share it with you because I remember I had one of my first mentors, Matt Furey, when I was getting into this game. I started studying because I wanted to learn marketing. And then, lo and behold, he was sneaky and started slipping in all this personal development stuff, which was so good for me. But I remember, and I'm probably going to say this wrongly, this is back on an old CD that I bought from him, way back in the day. So I couldn't even re-find this if I wanted to. But the principle, I remember in my head, he talked about just the power. I believe he married someone who is Chinese and so he studies tons of deep Chinese philosophies and principles and things like that. And I remember him talking about any room, there's an energy. There's energy in the room. He's like, "If you want to change the energy, change the room." If you're not feeling the vibe you want or the energy you need to be able to produce or to work or think or whatever, he's like, "Literally just change your desk. Move a plant." It physically changes the energy of the room. Move a picture, move your monitor, move your desk. Just shift things up. I just change things and it'll change the energy of the room and how you produce and how you do everything. I think that the layout of my office has been good. It's been through a lot of wars. I think that I even beat up a lot recently and it's just like, "You know what? I need a change." I looked at everything from different perspective and different ideas. And so that's what I'm doing. And so literally, all these things I was so proud of, I remember four or five years ago I moved into this office, like these big, huge monitors and just all this stuff is just being shredded apart. And I'm move everything, changing everything to change my environment so I can work better. So want you think about for yourself right now. Think about, and this could be any part of your life. It could be your personal life, your business, you whatever. And in fact, it's interesting. There's a book by Ben Hardy called Willpower Doesn't Work. Sorry, this is a squirrel tangent, but it's important. So in the Willpower Doesn't Work he talked about how, you look at how people change things in life. They try to quit smoking, start making more money, all these things. And they have tried willpower. "If I just do this thing for 30 days, it will clear the habit." Or whatever. They're trying to force things through willpower. And I remember the premise of the book is that basically it didn't matter how much willpower you had, you always would relapse back. He said, the only thing that caused sustainable change in people over time was, can you guess? A change of environment. You change the environment, which then makes the habits all easy. And that was the secret, literally moving, physically shifting your body or your environment, changing things around you. So that could be used at a big scale where you're like, "I'm going to move to a different city." That's going to change things. If you're around a bad group of people and it's easy to keep falling in your bad habits, if you literally physically moved to some other state or different place, that could cause the shift in the energy that you need to make the change. Or, if you're like me, sitting in an office where you just need something, physically shifting the things will change the environment which just now makes it easier to have willpower and have the things you need to be able to be successful. So, again, coming back to what I was talking about before, is for you, start thinking about in your personal life and your business and your work environment in your family and your house, wherever. If things are stuck or stagnant, can you just radically shift things around? What would happen if you did that? What would it look like? What would you change? What would you move? And what would be the outcome you're hoping for? I'm hoping for me just to have more energy. I've tried for the last four days to get this project done. I keep coming in and I just can't get it done. I think it's because I'm just stuck in this rut of that I'm just not happy. I need to shift everything. So we shift everything. And now, well, I'll find out a little later on today if I'm able to be in a state where I can get work done. The energy is different, the feeling is different. Now I can start running. And so that's my game plan. So I want to show you guys right now is I'm in the middle of this cleaning. And Michael, I want to stop for a minute because I've been cleaning and moving things for an hour and a half. And I was like, "I need something to break the energy." So I'm going to do it the podcast on this, but I want to give you guys permission to make that change in your home office or say your home bedroom. Move your bed to the other wall. Or, in your office, move the desk to a different wall and get a new computer. Throw your old on away. Rip the wallpaper off the wall. Get a family picture and move it. Whatever it takes, try that and feel the energy of the room change and see how it affects you. And keep doing it until you feel like you're in a spot, in a state where it's like, "Okay, I can get stuff done. I'm actually having success now." All right. This is a short one, but I think you guys got the gist. I appreciate you all. Thanks for listening. And I'll talk to you soon. Bye everybody.

Love Me, Hate Me, There Is No In Between

WriteCome.com Podcast

Play Episode Listen Later Sep 10, 2020 9:37

"Love Me, Hate Me, There Is No In Between"..there's a lot of wisdom in that quote from Matt Furey. Listen in, as I explain how you should be pushing people to have an opinion on you and your products. - Did you know anyone can make money from home with their keyboard? Visit https://www.WriteCome.com now to find out how you could do it. --- Send in a voice message: https://anchor.fm/barry-mcdonald6/message

hate me matt furey

How To Never Lose Money Online

Brian J. Pombo Live

Play Episode Listen Later May 13, 2020 6:55

Kick A$$, Take Names, then drop down and do your Hindu pushups in on a daily bases. Matt Furey’s shown many how to do all that and as Brian points out in today’s vid, he’s got some

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How to Charge a Shitload More - Trevor ToeCracker Crook

The Fearless Business Podcast

Play Episode Listen Later Mar 31, 2020 50:28

I'm known as the Crocodile Dundee of direct response copywriters. It's a title I'm happy to have. I often have people try to impress me with their copy and the profits it's made them. Yet as soon as I see their copy, I can instantly see where they are leaving money on the table. A quick “That's not a profit! This is a profit” tweak . . . and they are making more money than they thought humanly possible. Over the last 12 years I have mentored many copywriters across the globe. And many of them went on to become world class and A-List copywriters and work for companies such as Agora Financial. And I do it all while I live the International Lifestyle which began in 2006. Long before I got into copywriting and marketing . . . I was in the banking profession. Most of which was as a commercial lending manager. During my banking career I estimate I interviewed over 10,000 business owners, pulled apart in excess of 35,000 sets of financial statements over a 20 year banking career. This included 5 years as a self-employed commercial finance broker . . . brokering multi-million dollar deals for my clients between the greedy banks. Since 2001, my breakthrough advertising and marketing strategies have consistently helped my clients double, triple, even quadruple their business. At times . . . even more. Here's what Matt Furey (one of the speakers) said about me. “Trevor Crook has a rare ability to find the financial leaks in any business that most great entrepreneurs cannot see. Once found, his powerful and insightful marketing methods quickly increase income while creating customer loyalty. If you want the 'straight-scoop' with zero fluff, then pay attention to everything Trevor teaches about copywriting and marketing. He is one of those rare marketers who can turn words into a magic elixir . . . from the stage or through his sensational copy. He has a knack for turning lemons into lemonade . . .” In this Episode we'll be talking about: Living The International Lifestyle. How to turn your words into cash. How to Contact Trevor: Your LinkedIn: https://www.linkedin.com/in/toecracker/ Facebook: https://www.facebook.com/groups/BeersBourbonAndBusiness Instagram: https://www.instagram.com/theinternationallifestyle/ Website: http://toecracker.com/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

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Ep. 23: Matt Furey on calisthenics, martial arts, & physical resilience

The Hammer Cast

Play Episode Listen Later Feb 5, 2020 50:51

On this episode I had the privilege of interviewing one of the most legendary wrestlers and martial artists of the last 30 years: Matt Furey. To learn more about him, his methodology, and his excellent programs, check him out online: https://www.mattfurey.com/ And if you're not yet on my email list, click the link below to climb aboard and get all my best, grade A info on kettelbells, calisthenics, movement, and timeless resilience: https://alekssalkin.leadpages.co/8weekchallenge/

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Pressure

A2G2 Show with Alex Arion

Play Episode Listen Later Jan 29, 2020 3:06

“Telling others your goals and plans often results in applause, followed by your unwillingness to follow through. You're better off zipping your lips until you've achieved your goal.” - Matt Furey. https://www.alexarionfitness.com

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Engearment Podcast with Sean Sewell - Aleks "The Hebrew Hammer" Salkin - StrongFirst, Omaha, John Grimek, Matt Furey and SO MUCH more!

Engearment with Sean Sewell

Play Episode Listen Later Dec 17, 2019 108:10

Engearment Podcast with Sean Sewell - Aleks "The Hebrew Hammer" Salkin - StrongFirst, Omaha, John Grimek, Matt Furey and SO MUCH more!Aleks is such a blast to chat with. Grab a couple of coffees and get ready to enjoy this conversation. There is SO MANY actionable takeaways in this discussion. From driving "borrowed" cars and suffering for passion's sake. To living in Isreal and now Omaha. Validating how good the zoo is in Omaha. Heck, his parents went to the same schools I did! Aleks is a gateway to a lot of very influential leaders in the health and fitness world. You will hear a lot of names dropped in this podcast. Each one of them is worth looking into. Aleks has worked with them and has great insights to share with the listener. We even went into visualization and routines to help you reach your dreams. There will be many more discussions with Aleks in the future.Here are some links to get you started: 8-week FREE challengehttps://alekssalkin.leadpages.co/8weekchallenge/?fbclid=IwAR1lw73uEAi5fLA71BNXlWDCziBbghQqPvzdD_4wv_kIb5re6AjRXZ2GEWQStrongFirst articles by Alekshttps://www.strongfirst.com/author/alekssalkin/Aleks IG pagehttps://www.instagram.com/aleks_salkin/?hl=enYouTube (very helpful videos!)https://www.youtube.com/user/alekssalkinrkc/videos

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Psycho-Cybernetics - Matt Furey

#Spohntrained Personal Development Podcast

Play Episode Listen Later Aug 26, 2019 55:51

Today on the #SPOHNTRAINED Personal Development Podcast, I interviewed Matt Furey, an NCAA wrestling national champion, a world champion martial artist, the author of several books, and Psycho Cybernetic enthusiast! In this episode, we learn how the process of psycho cybernetics works and how we can use it to start to shift our self-image and our performance! What is Psycho-Cybernetics? As Matt puts it, ‘A means to use your mind and steer your mind to a productive useful goal through having your imagination activated and by doing this, you achieve the greatest goal in the world...Peace of mind.’ Matt Furey breaks down the method of using your imagination to change your identity and utilizing relaxation to ramp up creativity, confidence, and engendering overall positive good feeling! Ever forget somebody's name or desire to remember people when you first meet them? Want to improve your memory? Matt gives us some great new techniques and exclaims that 'Every single person on earth can have an incredible memory, all you have to do is train it.' From using your imagination to create reality, radically altering your self-image through mental picturing and visualization, to martial arts, improving your memory, and more. Listen in and learn how to get your subconscious to give you the urges and impulses needed to take the actions to accomplish your goals! You can find more of Matt Furey at his website mattfury.com, and more on Psycho-Cybernetics at psycho-cybernetics.com. You can also find Matt on Facebook with his Theater of the Mind group. Lastly, you can find him on Instagram @Mattfurysays.

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My Funnel Hacking Live Keynote Presentation - Part 2 of 4

Play Episode Listen Later Mar 27, 2019 27:30

Listen to part 2 of 4 of my keynote presentation from FHL. During this part of the presentation, I start diving deeper into how to create your irresistible offers. On today’s episode you will hear part 2 of 4 of Russell’s first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in this part: Hear Russell give ideas for a written offer, an audio offer, and a video offer, that are all super easy. Find out why it’s so important to not be a commodity and how you can avoid it. And see why Russell always has several things he can use to bulk up his offers. So listen here to hear the second part of Russell’s keynote presentation at this year’s Funnel Hacking Live. ---Transcript--- Hey everyone this is Russell. Welcome back to the Marketing Secrets podcast. I hope you enjoyed the first 25% of my keynote presentation at Funnel Hacking Live. During today’s episode I’m going to start diving deeper into actually how you create an offer. We talked about so far the fact that the offer increases the value, you have to have amazing offers because that’s how you decommoditize yourself and how you make people desire and lust and go crazy for the thing you’re trying to sell. So the next thing is like, “Okay, that’s cool Russell, but you know I’m selling physical products, and I’m doing this or whatever and I don’t know how to bulk up my offer.” And the easiest way to bulk up offers is with information products. So the next section of my presentation, I started going deeper into exactly how to create information products. I walk through nine different ways that I think you’re going to enjoy. We’re going to kind of go through nine different ways, and then do a couple of potential exercises and things like that, and then we’re going to move into story. So with that said, I’m queue up the theme song and jump into part two of my keynote presentation. So the question is, how do you do that? Some of you guys are like, “I sell this thing, how do I make it sexier? How do I make an offer?” So the fastest way to increase an offer is to bulk it up by adding other types of information products. So I’m going to go through a couple of ways you guys can create quick information products to bulk up any offer without actually having to write a book. Does that sound like fun? Alright cool. So I’m going through 3 different things you can do. Number one, there are written words, but I’m going to show you how to do that without actually writing any words. Number two is audio and number three is video. This will give you guys ideas so no one will be able to say, “I can’t create an offer, Russell.” With these things I’m going to show you, you can create millions and millions of offers. In fact, if you start looking at everything I do, you’ll notice there’s always one of these three things I’m using to bulk up my offers every single time. So the first are written things. So the first thing I want to show you guys is, how many of you guys would love to have a book but you don’t want to write a book? Books are the most painful part of anything I’ve ever done, ever. By far. So this is a book that was a crowd source book called chicken soup for the soul. How many of you guys have read Chicken Soup for the Soul? How many of you guys have read one of the 8 million versions since then? The most amazing thing about this book is that they authors who wrote this book didn’t actually write any of the words in the books. Isn’t that great? Yet, they still made millions and millions and millions and millions of dollars. The other day my son came into my little office, it was Bowen again, he came in and he saw this book and he said, “Dad, is that your new book?” and I said, “Yeah.” And he said, “You wrote another new book?” I was like, “Well, kind of.” And he’s like, “What do you mean kind of?” I’m like, ‘Well, I wrote the title and that was it.” He’s like, “Did you cheat?” I’m like, “No, I didn’t cheat. I have 30 people who’ve got Two Comma Club awards write how they would get a two comma club award if they could do it again.” He’s like, “And then they just wrote the chapter?” I said, “Yeah, then I put it in a book, then we sell the book.” And he’s like, “But you didn’t write anything.” I’m like, “I wrote the title. It’s a really good title.” And he’s like, “I don’t think that’s a real book dad.” I’m like, ‘No, it really is.” How many of you guys inside whatever business you’re in could find a whole bunch of experts in whatever it is, and you could write a book like this? This book alone, we did the very first launch of the one funnel away challenge where we gave this away, and we closed it down for like four months, people were auctioning these things off. Someone sold one for over $500 on eBay. People were going crazy for this book. Now when we’re launching one funnel away challenge again, we’re like, ‘you guys get this book.” And people flip out. People buy just because they want the book, and I didn’t write a word of it. So think about this, how could you guys like, Chicken Soup for the Soul trailblazed it for us, I trailblazed it for you, how could you guys do that same thing in your market? Find people around you and be like, “Let me interview you,” do 30 of you, or 20 of you, or 10 of you and put together and make a book. There’s a million things you could do with that, but it’s a fast, easy way to create a book but you don’t actually have to do it. Number two way to get written books really fast is to compile examples of stuff. How many of you guys have read my 108 Split Tests book? This is literally just screen shots of 108 of our split tests and people go crazy for it. How many of you guys are doing stuff in your business or whatever it is you do, where you have this byproduct? We weren’t planning on selling this, we were just doing split tests and it takes screen shots of the split tests and eventually two years later we’re like, we should just put these all in a book. We just compiled a whole bunch of examples and we sold it. This right here, how many of you guys are members of Funnel University? Every month we find a couple of funnels, we compile them, talk about them, and show them to people. Not my funnels, other people’s funnels. We just find the cool ones and we show them and put them in a newsletter. How many of you guys have seen this book, the 74 Funnel Swipe File? None of you guys have seen it yet. Another product coming out soon to a funnel near you. Same thing, we’re just compiling cool stuff. How many of you guys have seen cool stuff before? You should just compile it then, make a book, and then it’s amazing. More people have probably read this book than my other books that I spent years slaving on to write, and they’re like, ‘Oh, this is better.” One of my favorite ones, this is kind of a tricky one. How many of you guys have heard of the public domain before? This is where Walt Disney got all his ideas by the way, he never wrote anything. He just went to the public domain and he’s like, “Oh sweet, someone wrote a story about a beauty and a beast, or about a snow princess, or about all these things.’ He found public domain stories and produced movies out of it. Anything that was written pre-1923 in the United States is in the public domain and you can republish it as your own. One of my friends, Matt Furey, he took this old 1914 wrestling course, Farmer Burns, published the book and made over a million dollars selling that course. Have any of you guys read Think and Grow Rich? Master Key Systems? Tons of the books that you guys know and are aware of are all in the public domain, you can republish them. There are two places I go for public domain stuff. Number one I go to Gutenburg.org, everything on Gutenburg.org is on the public domain. They just publish, there’s like 50,000 ebooks there, you could find one in your market, you can take it and republish it as your own. The second secret, I go to eBay and eBay in the non-fiction book section, you can search by year, so I search by year and I start typing keywords in my market. And you will be amazed at how many amazing books that have been written that people are selling on eBay for $1.50, that you can then republish and sell for whatever you want. Bundle inside of your offer to quickly get amazing books. Okay, so there’s three fast ways to make books. Crowd source them, compile a bunch of examples, or go in the public domain. Okay now here’s a concept I need you guys to understand as we move from the first three to the next three and beyond. This will make this whole process simpler for you. The concept is this, people will spend more money for the exact same content packaged in a different way. I’ll say it again. People will spend more money for the exact same content packaged in a different way. When I first started this business, I remember going to events like this and the speaker, it seemed like every single time some speaker would say, “Who here has read Think and Grow Rich?” By the way, how many of you guys have read Think and Grow Rich? Which is in the public domain by the way, so you guys can all publish and make Think and Grow Rich for Dentists, Think and Grow Rich for Surfers, Think and Grow Rich for whatever, it’s ready for you. But anyway, I kept hearing that so I went and bought the book and I was like, I’m so excited to read the book, and I put it next to my bed stand and it sat there for months and months and then years. And every time I’d go to an event, they’d be like, “Who read Think and Grow Rich?” I’d raise my hand, well I haven’t actually read it. I have it, someday I’ll read it. And one day I remember feeling guilty and I went on eBay and I typed Think and Grow Rich Cd’s and someone was selling the CD course of it. So I bought the CDs, go it in my car and for the next 3 weeks, I started “reading” Think and Grow Rich in my car. What’s interesting about this, the book Think and Grow Rich cost me $9.97 on Amazon. The CDs cost me $97 on eBay. So I literally paid ten times more money for the exact same thing packaged in a different way. Was there any difference between the book and the audio? It was literally word for word. Some dude read the book and then it became CDs and I spent ten times as much. This is the lesson for you guys. How many of you guys read the Dotcom Secrets book? How many of you guys read the Expert Secrets book? Why are you here then? Everything I know is in those books. I got nothing else. Oh, because it’s packaged a different way. Does that make sense? I want you guys all to understand that what you have you can package in so many different ways, and because of the experience, how it’s being fulfilled, all those things, it shifts the value of it. This is way more valuable than a $10 book, this experience being here. So I’m going to shift over to audio now. This is a book that we republished, this is in the public domain, it’s called the Life Work of Farmer Burns. I had my father in law get a microphone out, he read it, we turned it into a CD and started selling, this is ten years ago, started selling this book on CD. So you can find a book, you can read it, you can have somebody else read it, find the book in public domain, find something like that, and make an audio book. A very simple, easy way to do it. Number two is you can interview others. So this is a book, how many of you guys have read this book, by the way? I know all our Two Comma Club X members, I sent you guys a copy of it. Everyone’s like, “This thing is bigger than the phone book.” It’s one of the best books ever. I remember when it first came out, David Frey, where’s David at? So David got it and he’s like, ‘This book’s amazing.” And he called up Vince James’ is the author, and he interviewed him for a whole bunch of stuff, and he made a whole audio course out of it, and Dave’s a genius, so I should just do what Dave did. So then I called him up and I said, “Hey can I interview you too?” and he’s like, “Sure.” So I interviewed the guy who wrote this book. The guy made, he was a 20 year old kid and made a hundred million dollars through direct mail selling supplements. So I called him on the phone and I interviewed him and he let me interview him for six hours. When it was done he was like, “You can have the rights to the audios, I have the rights too. We can do whatever we want with them.” I’m like, “Sweet.” So then like 2 years later I launched it and this actually became my very first ever Two Comma Club Funnel. I made a million dollars selling interviews of the interview I did with this guy who wrote the book. Is that amazing? So how many of you guys have ever read a book before? How many of you guys could call the author and be like, “Hey can I interview you?” And if someone’s like, “He’s too famous, he wrote all these big books. He’s never going to interview me.” I’m going to tell you the life of an author, if you guys really want to know how it works. They geek out on a topic, they spend their whole life writing this book and they’re so proud of it and they’re so excited. And then they tell their spouse or their family and friends and they’re like, “Okay. That’s weird.” And they’re like, “Oh, nobody cares.” And then there’s an audience who gets the book and they love it and read it and they’re like, “My people did read it.” right. And then somebody calls and they’re like, “Hey, that book was amazing. Can I interview you?” The person is like, “Yes, you can.” Just so you know. They want you to talk to them. They want to share this stuff. It does not happen enough. If you went to Amazon and find the top ten authors of books in your market, I guarantee you 9 out of 10 will get you on the phone that fast. Or you can actually, I don’t know if Jason Fladlien is here this year, but Jason gave me an idea that was brilliant. He was doing an offer and this kind of ties back to the story we’ll talk about here in a minute, but he was doing an offer where he was selling a funnel course and he was like, “I want to interview someone who did ecommerce funnels. Well, Trey Lewellen has got the highest grossing ecommerce funnel right now inside of Clickfunnels, I want to interview Trey.” So he calls up Trey and he’s like, “Hey, can I interview you?” and they’re friends. And Trey’s like, “Sure man, you can interview me.” And Jason’s like, “Well, I need to wire you some money first.” And Trey’s like, “No, don’t worry about it. I’ll do the interview.” And he’s like, “No, no, I need to wire you the money because otherwise there’s no value in this interview. And Trey’s like, ‘What” so Trey’s like, “Whatever.” So Jason wires him like $5000 and he does the interview and then when you see when Jason is selling his product, he does the stack and goes through the stack, “Number one, number two, number three….” He’s like, “Number three right here, do you see this right here? This is the guy, he’s the number one ecommerce seller in Clickfunnels. He had a funnel that did $20 million dollars in six weeks selling flashlights and I wired him $5000 to interview because I wanted to find out, he does interviews but I wanted to find out the real stuff, so I paid him $5000 to interview him. And that interview you guys could have.” All the sudden that bullet point in this stack slide went from, “Oh it’s an interview.” to “that’s worth $5000 now.” The value instantly shoots up. So interviewing people is huge. In fact, when I launched the 10x Secrets course I had my offer and it was good and I was like, “How do I make this sexier?” so the first thing I did is I interviewed a bunch of people. I interviewed this man right here, where’s Myron at? Everyone loves Myron. Anyway, I interviewed Myron, I wrote a bunch of people who I learned how to close from stage from. I interviewed all of them, plugged that into the course, increased the value of the course. So interviewing people is huge, for any product. I don’t think there’s a product I put out that I don’t interview people. I do it even if it’s my product. I’m like, “Who are the 10 other people I can interview who have done something similar?” because all those things increase the value of what it is I’m selling. And then the last audio one is compiling hard to find podcasts, and audios and things like that. If I told you guys, I’m like, ‘Hey, my favorite podcast is Mixergy, you guys should go listen to it.” How much value is in that? Not much, right. But if I was like, “There’s this one interview that Andrew did and in the interview he started talking to the guy and he literally, the guy showed three different websites that were the key to ‘blah, blah, blah’ and I listened to those things and found the websites. I never knew they existed. I started doing the thing, and that’s how we got Clickfunnels to whatever.” If I tell you that, you’re like, “Oh my gosh, I want to hear that podcast.” I’m like, “Cool, when you sign up for my thing right now, I’m going to give you a link directly to that podcast so you can find it.” You curating stuff for people there’s value in that. YouTube videos, I’ve done it tons of times with opt ins where we’re like, “Opt in here to get a free video from Robert Kiyosaki teaching the number one tax strategy for middle aged Americans.” And I just found a video on YouTube of Robert Kiyosaki teaching the number one thing on whatever, and that’s what I give people when they opt in. So you curating stuff you think is cool, can be bundled into offers as well. Okay, so there’s the audio ones. Really quick, so audio books, interviewing other people and compiling hard to find audios is a big thing. The last one I’m going to go through really quickly is video. There is a program, how many of you guys here use Windows? How many of you guys use Macs? Holy cow. Okay, there’s a program. If you are using Windows you should be using Camtasia, if you’re using Mac, use Screen Flow. This tool has made me and probably most people more money than anything else on earth. It just records whatever is happening on your screen. So you make a presentation or slides, or literally the very first version of Funnel Hacks training, the one that got us from zero to ten thousand customers, I had a word document opened on the screen with my notes, on the right hand side, I had a little picture. I just clicked record on Screen Flow and I talked for an hour as I read through my outline. We did like $10 million plus dollars in sales, and that was what the product looked like. “But Russell, I have a professional video studio.” You don’t need one, just get a microphone, screen flow or camtasia, record your screen, have a presentation and just teach it. It’s super easy, it’s simple. It’s like the easiest thing in the world to do. Number two video thing, just get your iphone out. Literally you can just get your phone out and just make videos. Where is Rachel at? Is she in the room right now? We were on, did you finish the course, by the way? Can I talk about that? So Rachel, we were on this little cruise thing after the 10x event and she came up to me and she’s like, “I have an idea, it’s going to be a course called Selfie Secrets” Am I going to ruin this? “I’m going to record the whole thing on my iphone.” And then she the next day, recorded the entire course on her phone teaching the entire course, which is amazing. And it was all on her phone. Okay, so how many of you guys have a phone. You have everything you need. You guys should all buy her course when it goes live. And the last thing is you should throw a workshop, teaching people stuff. You don’t even have to speak, you can bring other speakers to teach for you. When I first got started, I didn’t have any product to sell. So the first thing I did, I threw a workshop. And it was really exciting to have a workshop, I was pumped about it, but I had nobody coming and so I emailed my tiny list at the time and said, “I’m doing a workshop, it’s $5000 a ticket.” And then the first day nobody bought, and the second day nobody bought. And the third day one guy bought. And at first I was like, “Yeah!’ and then I was like, “Oh crap, now I have to do a workshop and there’s only one person coming. This is awkward.” Then luckily 2 other people bought. So I had three people buy. I was like, “Okay, now we have a workshop with three people.” So I called everybody I knew, my friends, my family, everybody. I was like, “Okay, I’m doing a workshop, people paid to be here. You have to come and just sit in the audience and don’t tell them you didn’t pay, because I need this to look good on video or it’s going to be super embarrassing.” So we set it up, we had it all set, and it was like not like this, it was really bad. We literally had curtains, the windows behind me were too bright, so we got sheets from the bedrooms, and electrical taped sheets over the, it’s so bad. But we recorded and that became the very first course I ever sold, the videos from us at the holiday inn, with electrical tape over the sheets, literally behind me the entire video and it looked amazing. So throw a workshop, even if nobody comes to it, or just invite your friends. Do something at your house, bring people in, just record yourself teaching your thing, and you can bundle that really, really quickly. So for videos, we’ve got screen captures, iphones, and workshops. So here’s a quick recap of the nine ideas. Crowd sourcing books, compiling examples, public domain, audiobooks, interviewing, compile hard to find audios, screen captures, iphones, and workshops. Tons of easy ways to do that quickly. So what I want to do right now, is I want to actually, I’m trying to think if we should do this or not. I’m going to let you guys do this on your own, but in your paper that I handed out, I have this little section here for you guys to figure out, what are potential products I could bundle inside of my offer? This is something we do all the time. Every time we have a new product that comes out, I talked about this last year, we have bat meetings. We literally send out a bat signal to voxer to everyone on our marketing team, we all come on zoom, from wherever they’re at around the world, and they get in front of a whiteboard and we’re like, “What could we create from this product? We could put this in it, and this…” and just start dumping out as many ideas as we can. So now you guys have, let’s say I’m selling this product, “what else could we do?” “We could interview this guy, I could compile these things here, I could do this, I could make a video, I could do a workshop, we could do….” And all these things you can quickly create to turn this into an offer. Now really quick, I guarantee I know the number one thing going through some of your heads right now is, “Russell, that’s cool for all the coaches and the consultants and the info product people, but not for me. I’m different. I sell real stuff. I sell physical products.” Or, “I have a local business.” Or whatever your excuse is right now. I want to shatter these excuses because the biggest thing that’s going to keep you guys from having success over this week, is the thought of, “Oh, this doesn’t apply to me.” I’m excited, I think either tomorrow or the next day, we’re going to have Jaime Cross who’s going to be coming up here and speaking. Jaime is amazing because two years ago she came to Funnel Hacking Live, she was sitting in the audience, and she sells soap. And I was on the stage talking about webinars. I’m doing this huge thing about webinars and stories, this whole thing. And every other ecommerce person, I’m guessing, in the audience is like, “This is not for me because I sell physical products.” And Jaime said, “How could I make this work for me.” Twelve months later she’s on the stage getting a two comma club award. Twelve months later she’s onstage sharing her story with you. She took this concept of the webinar and made an ecommerce webinar. She took it and didn’t say, ‘This isn’t going to work for me.” But “How can I make this work for me?” And shifted some things and made it work for her and blew up her company. I’m so excited for her to tell her whole story. But I want you guys thinking the same thing. So I’m going to some examples right now. This is a product that I sell. This is a physical product called Viagon. How many of you guys have ever seen this before? The three people on my team. So back in the day when I launched 15 companies in a year, which is a horrible idea, don’t do that, one of them was this thing right here. I had a friend who had this company and he was getting in trouble and this little machine here, if you start getting a cold sore, as you as you feel it, how many of you guys get cold sores? You feel it tingle, you pull this out, if I can open it. This is a new one so the seal hasn’t been cut yet. Alright, then you peel the seal off. Alright so when you open this thing up, when you feel the cold sore coming on, come on. There we go. Alright you open it up and there’s these two little electroids, and you take and push the button, and let’s say you have a cold sore, you put it on your cold sore, and somehow, I don’t know how, some scientists figured out something. It’s actually patented and everything. It goes in and zaps the cold sore, destroys it, kicks it in the face and destroys it and the cold sore never shows up. Isn’t that awesome? How many of you guys want one of these right now? Really, I gotta get my funnel back up. So this is a physical product I sell, right. And you’re like, “Well Russell, I don’t sell information. This isn’t going to work for me.” But imagine if I did this, how do I turn this into an offer? This is a physical product, it does what it does. It’s just a thing. And the guy who I buy these from, he sells it to other people, so I’m not the only one. It’s a commodity. There’s like 30 other people who sell this same thing, only mine’s better. So for me, how do I compete over everyone else, when everyone’s got the exact same thing, it does the exact same thing. So I have to turn this from a commodity into an offer, because if it’s a commodity, I gotta be like, “He’s selling it for $150, I’m going to sell it for $130.” Then the next guy says, “I’ll sell it for $120.” “Crap. $110.” “$109” “$105” Boom, boom, boom, soon this thing is like $90.95 right, retail. That’s the problem when products are commodities. Or I could say, “Okay, this is amazing. This helps with cold sores, but what else could I do with cold sores? What else could I do? What else could I do?” I could go on Amazon and be like, “Cold sore cures and remedies.” And I guarantee there’s people on Amazon who have written books on how to do cold sores. I could message one and be like, “Hey man, you are the definitive expert on cold sores, can I interview you talking about all the tricks you know how to prevent cold sores from happening? I’m sure there’s stuff in your diet and exercise, right?” like, “Oh yes.’ So I get him on the phone and I interview him, now it’s like, “Okay, when you buy from anybody you get the same thing, but when you buy from me you get the cold sore inhibiter, plus you also get the interview with this dude over here who’s the number one highest stars on Amazon, writer of a cold sore book. You get his book as well, plus my interview where I actually interviewed him. And then number three, there are 7 supplements I’ve found that help get rid of cold sores. 7. There’s a whole bunch of people who claim the supplements, but there are actually 7 that work, and there’s two that work almost instantly. The second you feel a cold sore coming, you pop these two pills, gone instantly. And I wrote a report about those, because I want to make sure you get the right ones, if you get the wrong one, you get the right product but you get the wrong brand, you are screwed. So I’m going to show you the 7 supplements as well. So you get this first, plus you’re going to get the interview with the number one expert in the world, plus you’re going to get the 7 supplements, the actual brand names, where to buy them, how to get the discounts to all the 7 supplements. And the next thing you’re going to get is, blah, blah, blah.” I take a physical product and I’m bundling information around it to increase the value of the thing. So it doesn’t matter if you’re selling information or not, if you’re selling physical products, it’s the same thing. Information is the easiest way to bundle this. The problem though with infomercials, the only way they bundle is like, “If you call now, I’ll give you another one for free.” That’s what almost all ecommerce people do. It’s like, that’s good but its, “Now I got two of these things. So I have cold sores I can have one at my house and one at my office. That’s kind of weird.” But if I bundle with information products, it doesn’t increase the cost to you at all, but dramatically increases the value. Now when I’m competing with the 30 other people selling this, I can sell it for higher and people will still buy from me versus everybody else because my offer is better than theirs. Another good example of this is my friend Mr. Stephen Larsen. How many of you guys know Stephen? So this is a good example for any of you guys who are like, ‘I’m here Russell, but I don’t have a product yet.” So Stephen he has his own products, but he’s also an affiliate for Clickfunnels, he’s an affiliate for a bunch of other things. So we did the one funnel away launch, the 10x launch, a couple other things, he said, “Okay, Russell already created an amazing offer that he’s selling, but there’s a thousand other affiliates that are all selling this product as well. Everyone’s doing it, so how do I compete against this.” He said, “Okay, here’s Russell’s offer, how can I make my own offer to make it better?” People always ask me, “How can I make money as an affiliate, Russell?” The first thing you do is you don’t sell the product that they’re already selling. That’s like, “Buy Russell’s thing.” That’s like number one on your list, then it’s like, “Now I need to make my own offer.” How many of you guys bought the one funnel away challenge from somebody and then bought it again from Stephen later because you wanted his bonus? Okay how many of you guys have bought twice from Stephen because you wanted the new bonus the second time? There’s a lesson in this. So even if you don’t have a product yet, that’s okay. Find someone else with a product and then, “How can I now make an amazing offer? What could I bundle together to increase the value of this offer so people buy from me versus somebody else? Or if they did buy from somebody else, they’ll also buy from me because my offer is so valuable.” Alright, so this is kind of the exercise for you guys to start doing. Going through here and listing out all the different ideas you can have. So tonight, this weekend with that paper I handed out, start writing out these things, start putting them out there, and start putting as many as you can think of, and make it, the biggest problem you can have is you’re kind of putting in your potential products that are going to make an offer, is to be like, “Oh, that’s not going to work. That’s not going to work.” When you start it, be creative. When we first did this probably 12 years ago, we sat in front of a whiteboard and we were doing this and we were like, we were at a point where we needed a funnel to save us from everything. It was the bottom of everything. We were like, ‘We have to make the most irresistible offer ever or else we’re shutting the doors.” So we sat in front of a whiteboard and I’m like, ‘Okay, what can we give them? Okay, they can fly to my house and I will give them a massage and feed them food, and then we’re going to do this, and then we’re going to do this….” We made all this crazy stuff, we had it all on the whiteboard, and then we started saying, “What’s the offer actually going to be?” and we’re like, “Well, pretty sure my wife would be mad if I come to my house and had to give them massages. So let’s not do that one.” But it was there. And then it’s like, “Well, what if we did this and this…” It gave us the time to brainstorm and then from there we start pulling things over to actually make an amazing offer. Anytime I create a new funnel, new thing, I’m always looking at creating an offer, with as many potential things as possible, then think, “What can I actually create?” pull them into my little stack slide and it’s like, “Now I know what I need to create to increase the software.” Now, one thing I want to mention is well, the reason why I have a whole bunch of things as well is because there’s more than just one offer in every funnel. You guys understand that? So I need a lot of stuff that I can give away. So if you look at this right here, there’s an offer on my ad. I’m trying to get someone to click on something. So I’m like, “Click on this thing and I’m going to give you your free report.” There’s an offer happening there. Luckily that was one of my ideas that I already created, because I can now pull that down and it becomes this. Then they land on my landing page and I’m like, “I need their email address, I’m trading them. What am I going to have? Well I have something up here I’ve already created, potential products. I’m going to give them my interview with so and so.” “Give me your email address and I’ll give you an interview with so and so.” Boom there’s the next product. Then it’s like, “Now buy this product, I’m going to give you these 5 things.” Then my upsell is these three or four things. I think so many of us go into this thinking, “Okay, here’s the product I’m going to sell and I’m going to try and build a funnel around it.” And it’s like, no, no, no. Understand that it’s like, you’re looking at more of how do you serve your customers? What are all the things you could possibly give them to do that, and then you’re breaking down the different parts of the funnel. Okay, alright, come back to the hook, story, offer. So that was the offer section of this part.

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Matt Furey

Adil Amarsi Unplugged

Play Episode Listen Later Apr 26, 2018

Matt Furey is a best-selling health and fitness author, as well as a world-class marketer. Furey began studying various martial arts in 1990 and immediately saw the physical, mental and philosophical links these arts had with wrestling. This lead to the publication of his first book and videos in 1996, entitled, The Martial Art of Wrestling. In 2002, Grappling magazine dubbed Furey, “The King of Catch Wrestling” – and in the book Grappling Masters, Furey is one of 22 elite world class grapplers who are interviewed and featured. In 2010, Inside Kung Fu named Furey as their Hall of Fame Writer of the Year. Furey is also the author of the international best-selling Combat Conditioning, as well as Combat Abs, The Unbeatable Man, 101 Ways to Magnetize Money, The Fastest Way Humanly Possible to Burn Fat, Combat Stretching, Gama Fitness and Magnetic Mind Power. As President of The Psycho-Cybernetics Foundation, Furey is dedicated to spreading the teachings of Dr. Maxwell Maltz, author of the 30-million copy best-seller, Psycho-Cybernetics. On today’s episode, beyond Martial Arts, Matt will share his wisdom to get us going in our everyday lives, and his insights on what a true Salesmanship is all about that’ll make us an effective email copywriter.

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Before States And After States And The Power Of Contrast

Play Episode Listen Later Oct 4, 2017 5:32

Listen in on this unique conversation after a late night mastermind outside the Clickfunnels headquarters. On this episode Russell talks about contrast with Dave and Steven. Here are some interesting things to listen for in today’s episode: Why having contrast creates desire in customers. And what kinds of things about contrast Russell, Dave and Steven learned from the Chatbooks viral video. So listen here to find out why contrast in your marketing is so important. ---Transcript--- What’s up everybody? This is Russell, I’m here with Dave and Steven, what’s up guys? Welcome to the Marketing Secrets podcast, we got a special edition happening right now. Okay, so we just got done. We had a little Boise Mastermind group, they meet every month around different places, and we never had a chance to go. But we actually hosted it here in the Clickfunnels offices tonight. So we put the kids to bed and come here and we’re here for 4 hours or so, talking about tons of stuff. So we just had a really cool conversation while Dave went back in to go to the bathroom and he missed it. Dave: It’s Alex Charfen’s fault. Russell: Alex did this podcast about the number one supplement for entrepreneurs and it ends up being water and then… Dave: 3 gallons later. Russell: It’s really convincing, you guys should listen to it. We’re all obsessed, have you listened to it yet? Steven: Well I know enough that I’m just drinking a lot of water. Russell: It kind of freaked us out so we’re drinking insane amounts of water. It’s like bathroom breaks every 30 seconds. Dave’s like, “I gotta go to the bathroom.” And then he missed this huge conversation. So I gotta retell it and I might as well retell it right now with you guys because it was actually really interesting. So what we’re talking about…I got a black face, let me come here in the light. Let there be light. Alright so what we’re talking about. So those who are listening you have no idea what’s happening, but those watching the video, we’re in front of the Clickfunnels offices at nighttime, we’re under the streetlight. So I was listening to a podcast that Ryan Deiss did on the perpetual traffic talking about the Chatbooks viral video and he basically played it, paused it, talked about the before state and the after state of the woman in that video. Which you guys have seen the video obviously. If you havne’t seen the video go to harmonbrothers.com and click on the Chatbooks video. Probably the best, I would say probably their best viral video, it’s really, really good. But he’s talking about the before state and the after state and how good that video did. Here’s where she was at before, here’s where you’ll be after the product. Before, after, before, after. We started talking about how the big secret to copy and sales is contrast. I was telling them ten years ago I went to a course with Matt Furey, he talked about contrast. He said contrast is the key to everything. Because you have the contrast of where they’re at and where they want to go and then your message in the middle there is what creates the desire for them to go from this to this. He talked about an email that’s like, in the course I was studying with Matt Furey it was email marketing, he was like, “Every good email has tons of contrast. Light and dark, happy, sad, fat, skinny, rich, poor. The contrast is what makes it interesting and then it’s what creates the desire to go from the before state to the after state. That’s the whole key, the contrast. A lot of people never think about that, but as you’re writing the emails, think about the contrast. The before state, again the way Ryan Diess explained it, the before state and after state, which was brilliant. In fact, I had never watched the Chatbooks video through that lens before, but if you watch it through that lens of the before state and the after state you see it over and over again. You see that she’s in the tub at first and she’s the smiling mom in the bathtub, so it’s like, this is a nice thing. Then she stands up and she’s fully clothed and the kids in the tub with her and she’s like, “I fell in while timing him holding his breath.” There’s the before and it keeps transitioning back and forth. So in any of your communication, whether you’re doing storytelling, or writing emails, or sales letters, or videos, whatever, the contrast is the key. So with the contrast you’re thinking about that, if you told a story about how fit you are, nobody cares, there’s no contrast. It’s like, “I was fat, I was sick, I was unhealthy, I was whatever.” You tell that first and then you tell the contrast to the other thing and the contrast is what creates the desire for somebody to change, which is what they need to have to give you money and that kind of stuff. So the contrast is a secret, in the before state and the after state, that’s the magic. We gotta rewrite the Expert Secrets book, stop the presses. Let’s add in this thing. So yeah, we just kind of had that epiphany as we were talking. So there you go. Contrast, add it in everything you do to create the before states and the after states. And it’s really fascinating. So watch that. Watch it in the viral videos, watch it in email. As you’re watching good marketers, try to notice the contrast. Because the better the contrast, the more desire is created. So watch how they do it, watch how I do it, watch how other people do it, that’s the secret. There you go guys, marketing secret number whatever we’re on, hope you guys like that. With that said, it’s time for us to go home and go to bed. So bye everybody.

states contrast clickfunnels marketing secrets ryan deiss expert secrets alex charfen chatbooks dave it matt furey russell it

Before States And After States And The Power Of Contrast

Marketing Secrets (2017)

Play Episode Listen Later Oct 4, 2017 5:32

states contrast clickfunnels marketing secrets ryan deiss expert secrets alex charfen chatbooks dave it matt furey russell it

Behind The Scenes Of The Book Launch And Inner Circle

Play Episode Listen Later Apr 14, 2017 11:04

This week has been insane! Let me tell you a little about what's going on. On this episode Russell talks about being stressed out about his upcoming book launch while attending Inner Circle with his last two groups this week. He shares some of the things he was able to do for the book launch, while still be present at the Inner Circle meetings. Here are the awesome things you will hear in today's episode: Why everyone pays special attention to Russell's funnels and why that forces him to have to make his book launch funnel especially awesome. And what new plan Russell has now given to all 4 Inner Circle groups to help everyone ascend their businesses to 100 million dollars at the same time. So listen below to find out what hiccups Russell has run into with his book launch, and what new rule will now be implemented on Inner Circle members. ---Transcript--- Hey everyone, this is Russell Brunson and I want to welcome you guys to Marketing In Your Car. It's been a little bit, I haven't talked to you guys since the airplane trip, which I think got posted today. For you guys it's right now, but for me it's been a little bit. This week has been insane. Starting with Inner Circle, we had, as you probably know at this point, we have 100 people in my Inner Circle, and basically we have 4 groups of 25. So last month we had the first 2 groups of 25, so that's 50 people, and then the last two Monday, Tuesday here, and then Wednesday, Thursday. So I just finished up the last group. I wish I could share what happens in there because it's amazing. So many cool entrepreneurs and people and it's insane that I get paid to help facilitate and hang out with these guys. So it's been good but the one thing that's been tough, my book launch starts on Tuesday. I'm not going to lie, I'm a little stressed out. A lot of stuff has been happening to get that all done and ready and I totally didn't plan it well with Inner Circle the week before. So it's been a long one. I've been up all night and then trying to be super present all day and it's just been a lot. I'm tired, I'm worn out. I wish I could take a long 3 day weekend, but tomorrow I gotta get a bunch of stuff done and then Monday, and then launch Tuesday. It's all good, fun problems to have but I'm just not a very good scheduler, I don't think. And what's crazy, Tuesday night I was going to bed and I got one of the, what I thought was going to be the sales video for the new book funnel and the video was insanely good, but it wasn't the right video for the sales page. And I was like, “Oh crap. I don't know what to do. I don't have time to make a new video for Tuesday's launch.” So I started stressing out and started looking at the book funnel. I had this really cool idea, insanely cool but it just wasn't working and I didn't know why. Anyway, I just hated the way the page look so that night I was insanely stressed. I was like, “Oh my gosh. I have no video, my funnel doesn't look good.” My funnel has to be cool because I'm kind of the funnel guy who everyone's looking at. If my funnel is ugly or doesn't work, that's embarrassing, especially since this is probably my biggest front end I will ever have. The focal point of my traffic and stuff for the next two or three years of our business and I need to make this perfect. So I was, first off stressing out about both those two things. So this is, what night is this, they're all blurring together, this is Monday night. So I just got home from the Inner Circle meeting, Monday night. This was probably like 11 o'clock at night when I had this epiphany of “I'm screwed. I don't know what to do.” So I started going crazy and I'm trying to think of all these options. How do I make this page, first off work the right way? And all the sudden I remembered this page on our old Neurocel funnel, and that was the very first funnel we ever did, and so it was one of the free plus shipping ones we did before we turned it into the one that took off. But there's this part of the funnel that was so cool and I remember it and I was like, I needed to find that. But I can't remember what the page was, it wasn't archived or on the way back machine, so I couldn't find it there. I was going through all my old emails, trying to remember which designer it was. It took me about an hour and a half and then I found it in some of my old email addresses in a random email from a designer that I forgot was the guy who actually designed it. I found it and I was like, “That's it. That's the…if I get that, it fixes the funnel.” But I was like, I don't know how to do that in Clickfunnels. Then I was like, wait a minute, the designer who did that, he lives overseas, the guy's awesome. I haven't talked to him in probably a year. So I messaged him that night. I was like, “Do you happen to be awake right now, because I need something super important, super urgent.” The guys' name is Okey, he was my main designer forever, but when Clickfunnels came out I started doing all my own stuff. I was like, “Okey, if you're around I need your help.” And he messaged back, “Yeah, hey. What can I do for you?” and I gave him this huge thing, “Basically I'm designing all these pages….” It was, I'm not going to lie, it was a pretty big order, what I asked him to do. And he's like, “Yep, I'm on it.” So he started running with that, thank heavens, I sent him tons of assets and he was running with that. And the video thing I was stressing out about and then I kind of had an idea, there was another video that the guy that did the first video, he sent another video that was, I watched it, it was legitimately amazing, but it wasn't mine, so I couldn't use it. But I was like, “oh my gosh, this is perfect.” But he gave me this process and a script, so I was like, “Okay, I gotta go to bed.” It was 1 in the morning at this point. I had to be up in like 5 hours for Inner Circle, so I was like I gotta get to bed. So I went to bed, woke up in the morning and Okey had already designed the pages to send to me and I cannot wait for you guys to see them. They were amazing. And then during Inner Circle lunch, I had a 30 minute lunch, rewrote the script, got it ready, talked to Brandon who does all of our video stuff. I was like, “Hey Brandon, I need to film this, but it's gotta happen, I don't know when.” So last night actually, he came to my house at like 9 o'clock at night. He set up the curtains and everything to film the section of the video, we started filming, and it was a 3 ½ minute video but it took us 2 ½ hours to film it. Partially because my brain is fried, partially because I was changing it on the fly. We were rewriting the script while we were going. Got it done at about 12:30 last night. And then Brandon, on top of that. The new sales page for the free book, there's literally 20 documentary video testimonials of different people in different industries and markets, and he's pulling 16-18 hour days trying to get all those videos done. All these things that are happening while I'm at Inner Circle meeting freaking out. Trying to serve these entrepreneurs at my highest level, being as present as possible. Then we have a lunch break, running into the other room and coordinating all these crazy, insane things and then running back and being present. We just got done with the last day of Inner Circle, my son had a choir thing, had to tell everyone bye and take off, jump in my car, run to go see the choir and that's where I'm at now. We just got done with the choir and I'm heading over to take the kids out to eat somewhere. So my wife's in a different car than I am, so I have a minute to talk to you guys. So that's kind of what's happening over here, and it's crazy and I'm so excited because the book launch is happening. What I want to share with you guys is just one tip that I think is cool that we're implementing and I'm really excited about it. And I think it's cool. It came from, I think I've probably talked about this. But I geek out on old marketing courses. There's something about the old ones, I like them more than new things. So I listen to a lot of Gary Halvert, a lot of Dan Kennedy, Jay Abraham, Frank Kern is still one of my favorites, I listen to Frank's stuff all the time. And Matt Furey, who is a legend. He hasn't published anything in ten years, but I still have all his old stuff. I was listening to one of his old things, back when we had one of our huge snow storms, I was shoveling our walks with our snow plow thing that I bought that I ended up running into both my Corvette and Lexus and into our house. I destroyed so much property. Anyway, that's a story for another day. But anyway, I'm listening to Matt Furey and he's talking about, at the time, this was ten years ago, there was a membership site and he had a rule with the membership site, he said people would leave and say I'm going to come back 3 or 4 months later, and they never did. Anyway, so I thought, that's pretty cool. So I was like, I want to implement that, but I was really scared. So at Inner Circle, we have 100 people and for the most part people stay all the time, but there's always some people that are like, “I'm going to put it on pause for 5 or 6 months, and I'm going to come back.” And it just bugged me because I didn't think it was fair to them, honestly, or me, or the rest of the group. And my goal with Inner Circle was take a group of 100 entrepreneurs and move them from a million dollars, to ten, to a hundred and I walked through really cool presentation twice this week, showing them that that's the plan and the path. This is where we're going and how we're getting there. I was like, “I don't want to keep bringing new people into Inner Circle because I can't, I don't want to restart over at ground zero, every single time I want to take everyone as a group together and ascend everyone and get to the point where we're at 10 million, and then a hundred million as companies. How many people's lives are we impacting? That's my goal with Inner Circle. There's a lot of people, big mastermind groups that try to scale them, and that's their business model. For me, Inner Circle is not my business model, it's a by-product, and it's something that I love because it keeps me sharp and relevant, and keeps me with my hand in literally, a hundred different businesses in tons of different markets. It gives me the ability to see some unique things. And that's the value that I get out of it, plus the money's not bad. But it's not my business. Clickfunnels is my business, this is a by-product of it. So didn't want to burn and churn and bring in people, I want to keep 100 people and I want to send these people and their businesses and their lives together as a group. So because of that, I decided we're going to create this thing. I think I talked about it with you guys a little while ago, but we're going to call it Inner Circle for life, it's going to be something where if you're in the Inner Circle, you're in. And if you leave, we'll still love you but you just can't come back in. If you're not getting at least your 25k worth, then it's not, you shouldn't be here. So we made that rule and it was scary to kind of present it, all four times. But it's cool because there were a couple of people who were upset, and there were people who honestly hadn't gotten a return on their money, and if you didn't get a return on your money after going through this process for the last twelve months, it's probably not the right fit. For those that did, it's the cheapest 25 thousand dollars you will ever spend, on earth, ever. So with that, we launched that and today was the last day I presented that, basically showing the Inner Circle for life and that's the game plan. It's cool because everyone is rallying behind that and it's becoming a thing and now it gives me the ability to work with the group at a different intimate level. And I think for a lot of your high end programs, you guys should look at that, making it something where it's Inner Circle for life, or whatever your program is, and keep people in so you can keep ascending and working with them. In fact, the only way of getting in the Inner Circle now, as of today, you have to go to the FHAT event and there has to be room to get in the Inner Circle, and if there is we hand pick people from the FHAT event. So that's the only way to get into the Inner Circle now, which is kind of cool. So with that said, I am here with my kids and my wife. I'm going to bounce. Appreciate you guys, and we'll talk to you guys again, probably tomorrow. See you guys.

starting behind the scenes inner circle corvettes book launches lexus clickfunnels partially russell brunson dan kennedy jay abraham frank kern okey matt furey fhat

Behind The Scenes Of The Book Launch And Inner Circle

Marketing Secrets (2017)

Play Episode Listen Later Apr 14, 2017 11:04

This week has been insane! Let me tell you a little about what’s going on. On this episode Russell talks about being stressed out about his upcoming book launch while attending Inner Circle with his last two groups this week. He shares some of the things he was able to do for the book launch, while still be present at the Inner Circle meetings. Here are the awesome things you will hear in today’s episode: Why everyone pays special attention to Russell’s funnels and why that forces him to have to make his book launch funnel especially awesome. And what new plan Russell has now given to all 4 Inner Circle groups to help everyone ascend their businesses to 100 million dollars at the same time. So listen below to find out what hiccups Russell has run into with his book launch, and what new rule will now be implemented on Inner Circle members. ---Transcript--- Hey everyone, this is Russell Brunson and I want to welcome you guys to Marketing In Your Car. It’s been a little bit, I haven’t talked to you guys since the airplane trip, which I think got posted today. For you guys it’s right now, but for me it’s been a little bit. This week has been insane. Starting with Inner Circle, we had, as you probably know at this point, we have 100 people in my Inner Circle, and basically we have 4 groups of 25. So last month we had the first 2 groups of 25, so that’s 50 people, and then the last two Monday, Tuesday here, and then Wednesday, Thursday. So I just finished up the last group. I wish I could share what happens in there because it’s amazing. So many cool entrepreneurs and people and it’s insane that I get paid to help facilitate and hang out with these guys. So it’s been good but the one thing that’s been tough, my book launch starts on Tuesday. I’m not going to lie, I’m a little stressed out. A lot of stuff has been happening to get that all done and ready and I totally didn’t plan it well with Inner Circle the week before. So it’s been a long one. I’ve been up all night and then trying to be super present all day and it’s just been a lot. I’m tired, I’m worn out. I wish I could take a long 3 day weekend, but tomorrow I gotta get a bunch of stuff done and then Monday, and then launch Tuesday. It’s all good, fun problems to have but I’m just not a very good scheduler, I don’t think. And what’s crazy, Tuesday night I was going to bed and I got one of the, what I thought was going to be the sales video for the new book funnel and the video was insanely good, but it wasn’t the right video for the sales page. And I was like, “Oh crap. I don’t know what to do. I don’t have time to make a new video for Tuesday’s launch.” So I started stressing out and started looking at the book funnel. I had this really cool idea, insanely cool but it just wasn’t working and I didn’t know why. Anyway, I just hated the way the page look so that night I was insanely stressed. I was like, “Oh my gosh. I have no video, my funnel doesn’t look good.” My funnel has to be cool because I’m kind of the funnel guy who everyone’s looking at. If my funnel is ugly or doesn’t work, that’s embarrassing, especially since this is probably my biggest front end I will ever have. The focal point of my traffic and stuff for the next two or three years of our business and I need to make this perfect. So I was, first off stressing out about both those two things. So this is, what night is this, they’re all blurring together, this is Monday night. So I just got home from the Inner Circle meeting, Monday night. This was probably like 11 o’clock at night when I had this epiphany of “I’m screwed. I don’t know what to do.” So I started going crazy and I’m trying to think of all these options. How do I make this page, first off work the right way? And all the sudden I remembered this page on our old Neurocel funnel, and that was the very first funnel we ever did, and so it was one of the free plus shipping ones we did before we turned it into the one that took off. But there’s this part of the funnel that was so cool and I remember it and I was like, I needed to find that. But I can’t remember what the page was, it wasn’t archived or on the way back machine, so I couldn’t find it there. I was going through all my old emails, trying to remember which designer it was. It took me about an hour and a half and then I found it in some of my old email addresses in a random email from a designer that I forgot was the guy who actually designed it. I found it and I was like, “That’s it. That’s the…if I get that, it fixes the funnel.” But I was like, I don’t know how to do that in Clickfunnels. Then I was like, wait a minute, the designer who did that, he lives overseas, the guy’s awesome. I haven’t talked to him in probably a year. So I messaged him that night. I was like, “Do you happen to be awake right now, because I need something super important, super urgent.” The guys’ name is Okey, he was my main designer forever, but when Clickfunnels came out I started doing all my own stuff. I was like, “Okey, if you’re around I need your help.” And he messaged back, “Yeah, hey. What can I do for you?” and I gave him this huge thing, “Basically I’m designing all these pages….” It was, I’m not going to lie, it was a pretty big order, what I asked him to do. And he’s like, “Yep, I’m on it.” So he started running with that, thank heavens, I sent him tons of assets and he was running with that. And the video thing I was stressing out about and then I kind of had an idea, there was another video that the guy that did the first video, he sent another video that was, I watched it, it was legitimately amazing, but it wasn’t mine, so I couldn’t use it. But I was like, “oh my gosh, this is perfect.” But he gave me this process and a script, so I was like, “Okay, I gotta go to bed.” It was 1 in the morning at this point. I had to be up in like 5 hours for Inner Circle, so I was like I gotta get to bed. So I went to bed, woke up in the morning and Okey had already designed the pages to send to me and I cannot wait for you guys to see them. They were amazing. And then during Inner Circle lunch, I had a 30 minute lunch, rewrote the script, got it ready, talked to Brandon who does all of our video stuff. I was like, “Hey Brandon, I need to film this, but it’s gotta happen, I don’t know when.” So last night actually, he came to my house at like 9 o’clock at night. He set up the curtains and everything to film the section of the video, we started filming, and it was a 3 ½ minute video but it took us 2 ½ hours to film it. Partially because my brain is fried, partially because I was changing it on the fly. We were rewriting the script while we were going. Got it done at about 12:30 last night. And then Brandon, on top of that. The new sales page for the free book, there’s literally 20 documentary video testimonials of different people in different industries and markets, and he’s pulling 16-18 hour days trying to get all those videos done. All these things that are happening while I’m at Inner Circle meeting freaking out. Trying to serve these entrepreneurs at my highest level, being as present as possible. Then we have a lunch break, running into the other room and coordinating all these crazy, insane things and then running back and being present. We just got done with the last day of Inner Circle, my son had a choir thing, had to tell everyone bye and take off, jump in my car, run to go see the choir and that’s where I’m at now. We just got done with the choir and I’m heading over to take the kids out to eat somewhere. So my wife’s in a different car than I am, so I have a minute to talk to you guys. So that’s kind of what’s happening over here, and it’s crazy and I’m so excited because the book launch is happening. What I want to share with you guys is just one tip that I think is cool that we’re implementing and I’m really excited about it. And I think it’s cool. It came from, I think I’ve probably talked about this. But I geek out on old marketing courses. There’s something about the old ones, I like them more than new things. So I listen to a lot of Gary Halvert, a lot of Dan Kennedy, Jay Abraham, Frank Kern is still one of my favorites, I listen to Frank’s stuff all the time. And Matt Furey, who is a legend. He hasn’t published anything in ten years, but I still have all his old stuff. I was listening to one of his old things, back when we had one of our huge snow storms, I was shoveling our walks with our snow plow thing that I bought that I ended up running into both my Corvette and Lexus and into our house. I destroyed so much property. Anyway, that’s a story for another day. But anyway, I’m listening to Matt Furey and he’s talking about, at the time, this was ten years ago, there was a membership site and he had a rule with the membership site, he said people would leave and say I’m going to come back 3 or 4 months later, and they never did. Anyway, so I thought, that’s pretty cool. So I was like, I want to implement that, but I was really scared. So at Inner Circle, we have 100 people and for the most part people stay all the time, but there’s always some people that are like, “I’m going to put it on pause for 5 or 6 months, and I’m going to come back.” And it just bugged me because I didn’t think it was fair to them, honestly, or me, or the rest of the group. And my goal with Inner Circle was take a group of 100 entrepreneurs and move them from a million dollars, to ten, to a hundred and I walked through really cool presentation twice this week, showing them that that’s the plan and the path. This is where we’re going and how we’re getting there. I was like, “I don’t want to keep bringing new people into Inner Circle because I can’t, I don’t want to restart over at ground zero, every single time I want to take everyone as a group together and ascend everyone and get to the point where we’re at 10 million, and then a hundred million as companies. How many people’s lives are we impacting? That’s my goal with Inner Circle. There’s a lot of people, big mastermind groups that try to scale them, and that’s their business model. For me, Inner Circle is not my business model, it’s a by-product, and it’s something that I love because it keeps me sharp and relevant, and keeps me with my hand in literally, a hundred different businesses in tons of different markets. It gives me the ability to see some unique things. And that’s the value that I get out of it, plus the money’s not bad. But it’s not my business. Clickfunnels is my business, this is a by-product of it. So didn’t want to burn and churn and bring in people, I want to keep 100 people and I want to send these people and their businesses and their lives together as a group. So because of that, I decided we’re going to create this thing. I think I talked about it with you guys a little while ago, but we’re going to call it Inner Circle for life, it’s going to be something where if you’re in the Inner Circle, you’re in. And if you leave, we’ll still love you but you just can’t come back in. If you’re not getting at least your 25k worth, then it’s not, you shouldn’t be here. So we made that rule and it was scary to kind of present it, all four times. But it’s cool because there were a couple of people who were upset, and there were people who honestly hadn’t gotten a return on their money, and if you didn’t get a return on your money after going through this process for the last twelve months, it’s probably not the right fit. For those that did, it’s the cheapest 25 thousand dollars you will ever spend, on earth, ever. So with that, we launched that and today was the last day I presented that, basically showing the Inner Circle for life and that’s the game plan. It’s cool because everyone is rallying behind that and it’s becoming a thing and now it gives me the ability to work with the group at a different intimate level. And I think for a lot of your high end programs, you guys should look at that, making it something where it’s Inner Circle for life, or whatever your program is, and keep people in so you can keep ascending and working with them. In fact, the only way of getting in the Inner Circle now, as of today, you have to go to the FHAT event and there has to be room to get in the Inner Circle, and if there is we hand pick people from the FHAT event. So that’s the only way to get into the Inner Circle now, which is kind of cool. So with that said, I am here with my kids and my wife. I’m going to bounce. Appreciate you guys, and we’ll talk to you guys again, probably tomorrow. See you guys.

starting behind the scenes inner circle corvettes book launches lexus clickfunnels partially russell brunson dan kennedy jay abraham frank kern okey matt furey fhat

Three Cool KPI's You Should Be Watching

Play Episode Listen Later Jan 10, 2017 9:51

Some cool stuff I learned during day #1 of Snowpocalypse. On this episode Russell talks about how he is preparing for the predicted upcoming Snowpocalypse in Boise. He also tells some of the things he has learned while driving around and listening to marketing courses. Here are some fun things you will hear in today's episode: Why Russell had to get up early to prepare for a crazy storm coming to Boise, and hear some of the interesting things he bought. What courses he listened to while he drove around preparing for the storm. And what he learned by listening to those courses along with some things he learned from his own experience. So listen below to find out how Russell is preparing for severe weather in Boise, but still learning about marketing at the same time. ---Transcript--- Hey everyone, this is Russell again, hope you guys are doing awesome. It is Snowpocalypse here in Boise, so they told us last night. At 1:30 I got an email from Brent, on my team. It was a video from Vin Crosby, the local news dude, it was a ten minute long thing talking about why the next 5 to 7 days is going to be insane. He talked about basically getting a foot of snow that should be starting in about 15 minutes from right now. Then after the snow comes, the next day it's supposed to rain ice, so it's going to rain like an inch of worth of water that will instantly turn to ice. Which he said will probably break tons of trees and power lines, which means we got no power, which means basically there's a good shot there'll be no power for the next 4 or 5 days. I'm like, “What?” That was at 1:30 in the morning last night. So I'm like, crap I'm probably the last person to know about this. I don't watch the news. So I was going to go race to the store last night, but then I woke up my wife and she's like, “Everything is closed right now.” So we set my alarm for 6am this morning. The alarm goes off, I jump into the car and head on this journey to save my family from snowpocalypse, which is really fun. I first went to Walmart because they opened earliest. Got tons, like 5 pallets of water and toilet paper, those kind of necessities. Then I went to Fred Meyer and bought food and, it's funny, Brent was there. I bumped into Brent. It was so funny. I'm like, “Hey, what are you doing? How funny that you're here.” He had these two space heaters. I'm like, “Oh I've got 5 space heaters in my house.” And he's like, “But you plug them in, right?” I'm like, “Oh crap, yes.” And he's like, “Well these are ones that run on propane, you need to get one of those.” So I got a propane thing. That was at Walmart. So Walmart was out of propane, so that's why I went to Fred Meyer. At Fred Meyer I bought 20 canisters of propane. Each propane thing will keep the heater going for 3 to 6 hours. So I got enough to keep me warm in a tiny room warm for 5 days if we need it. And then we got food and stuff so that was awesome. Then Brent was like, “I went over here and I got a generator.” I was like, “Oh!” So I run over here to get a generator, they were all sold out. So I went to another place, they were sold out. But then luckily Dave found generators not sold out. And then I went to Dicks Sporting Goods, trying to find a generator, but instead I bought a whole bunch of stuff for the wrestling room. So the wrestling room is all prepped out as well. They canceled church tomorrow, which if you know anything about Mormon's, we don't cancel church. So something crazy is about to happen. So we're all ready for it. The kids are all excited, they're getting their little tents sent up and everything, and likely nothing is really going to happen. But if it does, we're prepared. So I've been Snapchatting my whole preppers journey. But while I was doing this whole thing, it's been probably 4 or 5 hours that I've been on the road going back and forth from my house to the store, from my house to the store, I've been listening to a whole bunch of cool stuff. In fact, I've gone through about a day and a half of the 5 thousand dollar seminar while I was here. While I've been doing this. It's amazing you can learn so much. So what I want to share with you guys today, is some internet marketing math. Some numbers for you all. This is a little different than, I've done math episodes in the past but here's some key metrics for you guys to look at. Maybe we'll call it the KPI episode. So here's some KPI's-Key Performance Indicators for your business. Hopefully these will help. Some of these I've had in my business for a long time, some of these I picked up today, which were kind of cool. So we'll start at the very beginning. The first thing is you should know that on average you will make about $1 per name for each person on your list. Honestly, it should be higher than that, but that should be the baseline. You should make at least that if you are emailing your list and actually communicating with them. So that means if you have a thousand people on your list you should be making at least $1000 a month. Ten thousand people on your list, 10 grand a month. Thirty thousand people on your list, 30 grand a month and so on and so forth. The first time I ever heard that, I set a goal. I said, “Crap, I want a hundred thousand people on my list.” And that became my focus. And sure enough, just like I was told and I heard, my income stayed very similar to that for a long time. And by the time I passed a hundred thousand people on my list, I was making a hundred grand a month. So for you guys that are setting goals, make that the first goal. Goal number one is that. Again, $1 per month, per name is on the lower end of the spectrum. Right now I look at our company and we are almost $8 per name on our list. We got a big list. So yes, that's on the low end. Just to kind of have the metric to shoot towards. So there's number one. Number two metric is, and this is kind of cool, I learned today. On the continuity program, so if you have someone one a print newsletter or a membership site or whatever it is, there was this test they were talking about. They said that for the test on average, for every dollar someone spends with you for continuity, they will spend $3 more with you throughout the year. So if they're paying $40 a month, they're going to average, whatever that is. So every dollar in continuity, they're going to spend $3 more with you. So that's kind of cool. Dan Kennedy used to tell me that for thousand people you have in a continuity program, it's an extra million dollars in revenue you will make that year. And I started looking, after that I launched a print newsletter and sure enough, just like he said, for every thousand people I had on my continuity program, we were making a million dollars a year in revenue. It didn't come directly from the continuity program, but it came from, because they're members of your continuity they will start buying other things. So they will buy, who knows, coaching programs, upsells, other products, things like that. Because they are getting it, they will spend three times as much money with you when they're a continuity member than they will when they are not. So that's the second thing. If I were looking at your business I would be looking at how many subscribers do I have? How many people are on continuity right now paying me monthly? So that's the next metric. And then the third one I want to share with you that's kind of cool. Matt Furey is on this course I'm listening to from probably ten years ago, so it's older. One thing he said that was awesome, he said, “You should try to get at least 500 people to buy from you a month.” Obviously first off you have to try to get one person to buy from you. But after you got customers, it's happening; people need to make at least 500 transactions a month with you. I started thinking about that, it goes back to the RFMS thing that we talked about 2 or 3 episodes ago. Recency, Frequency, things like that. But if you think about that, you need to be getting your customers buying at least 500 purchases, need to be happening per month. Obviously for me, we're way past that. But it's still a good metric, a good number to look at. So there's some new metrics for you guys. Hope that helps a little bit. Because for me, when I look at things, it's funny whatever we measure grows. If you look at sports, without changing anything else, your lifting routine, your eating, anything, as soon as you start measuring stuff, it grows. It's like a magic trick. So those are the three things you can start measuring. First off, how many people are on my list. That should be something you look at daily. When I first started doing this I was like man, I wanted a big list. So I start looking, I'm like oh I'm adding twenty people a day. I started looking and I started growing 20 to 30. 30 to 50, 50 to 100, 100 to 200, 200 to 500, 500 to 1000. You already know, we're trying to get 1000 people a day on our list. That metric grew because we looked at it. So looking at subscribers. Number two looking at your continuity members. I don't know about you guys but we're obsessed with Clickfunnels. Looking at our metrics on that. And Funnel University, the same thing, I got a goal, we are just shy of 30 thousand active members in Clickfunnels, as of today and our goal is 100 thousand by the end of next year. So we've got to look at that number a lot, because we have to add a lot of people to get that number. But it's definitely attainable, we can get it. In Funnel University, our goal is to have 10 thousand members in Funnel University, but I gotta look at that number and consistently have it in front of me. So my CPA's gotta email me that every single day so I know what's the number. Because if I'm looking at it, then it's gonna grow. Then the third metric for you guys to look at is frequency of purchasing. Trying to get, make sure there's at least 500 transactions a month going through your merchant account. If not, you need to be doing fire sales, you need to be doing cool things, you need to be doing free plus shipping, whatever it is to get your people to buy more consistently. So that should be another metric. So there you go, there's three metrics for you. A dollar per name per month. A thousand people paying continuity is worth a million dollars a year to you. And you need to be getting 500 transactions a month coming into your merchant account. And if you do those things, you'll have a very healthy business. So there's three cool numbers to look at and measure. I hope that helps. I'm home, I'm going to unload firewood I bought today and all the other toys and food and if I don't survive the snowpocalypse, tell my parents and everyone else who's not here in Boise that I love them. We will talk to you guys all again soon. Thanks everybody.

Three Cool KPI’s You Should Be Watching

Marketing Secrets (2017)

Play Episode Listen Later Jan 10, 2017 9:51

Some cool stuff I learned during day #1 of Snowpocalypse. On this episode Russell talks about how he is preparing for the predicted upcoming Snowpocalypse in Boise. He also tells some of the things he has learned while driving around and listening to marketing courses. Here are some fun things you will hear in today’s episode: Why Russell had to get up early to prepare for a crazy storm coming to Boise, and hear some of the interesting things he bought. What courses he listened to while he drove around preparing for the storm. And what he learned by listening to those courses along with some things he learned from his own experience. So listen below to find out how Russell is preparing for severe weather in Boise, but still learning about marketing at the same time. ---Transcript--- Hey everyone, this is Russell again, hope you guys are doing awesome. It is Snowpocalypse here in Boise, so they told us last night. At 1:30 I got an email from Brent, on my team. It was a video from Vin Crosby, the local news dude, it was a ten minute long thing talking about why the next 5 to 7 days is going to be insane. He talked about basically getting a foot of snow that should be starting in about 15 minutes from right now. Then after the snow comes, the next day it’s supposed to rain ice, so it’s going to rain like an inch of worth of water that will instantly turn to ice. Which he said will probably break tons of trees and power lines, which means we got no power, which means basically there’s a good shot there’ll be no power for the next 4 or 5 days. I’m like, “What?” That was at 1:30 in the morning last night. So I’m like, crap I’m probably the last person to know about this. I don’t watch the news. So I was going to go race to the store last night, but then I woke up my wife and she’s like, “Everything is closed right now.” So we set my alarm for 6am this morning. The alarm goes off, I jump into the car and head on this journey to save my family from snowpocalypse, which is really fun. I first went to Walmart because they opened earliest. Got tons, like 5 pallets of water and toilet paper, those kind of necessities. Then I went to Fred Meyer and bought food and, it’s funny, Brent was there. I bumped into Brent. It was so funny. I’m like, “Hey, what are you doing? How funny that you’re here.” He had these two space heaters. I’m like, “Oh I’ve got 5 space heaters in my house.” And he’s like, “But you plug them in, right?” I’m like, “Oh crap, yes.” And he’s like, “Well these are ones that run on propane, you need to get one of those.” So I got a propane thing. That was at Walmart. So Walmart was out of propane, so that’s why I went to Fred Meyer. At Fred Meyer I bought 20 canisters of propane. Each propane thing will keep the heater going for 3 to 6 hours. So I got enough to keep me warm in a tiny room warm for 5 days if we need it. And then we got food and stuff so that was awesome. Then Brent was like, “I went over here and I got a generator.” I was like, “Oh!” So I run over here to get a generator, they were all sold out. So I went to another place, they were sold out. But then luckily Dave found generators not sold out. And then I went to Dicks Sporting Goods, trying to find a generator, but instead I bought a whole bunch of stuff for the wrestling room. So the wrestling room is all prepped out as well. They canceled church tomorrow, which if you know anything about Mormon’s, we don’t cancel church. So something crazy is about to happen. So we’re all ready for it. The kids are all excited, they’re getting their little tents sent up and everything, and likely nothing is really going to happen. But if it does, we’re prepared. So I’ve been Snapchatting my whole preppers journey. But while I was doing this whole thing, it’s been probably 4 or 5 hours that I’ve been on the road going back and forth from my house to the store, from my house to the store, I’ve been listening to a whole bunch of cool stuff. In fact, I’ve gone through about a day and a half of the 5 thousand dollar seminar while I was here. While I’ve been doing this. It’s amazing you can learn so much. So what I want to share with you guys today, is some internet marketing math. Some numbers for you all. This is a little different than, I’ve done math episodes in the past but here’s some key metrics for you guys to look at. Maybe we’ll call it the KPI episode. So here’s some KPI’s-Key Performance Indicators for your business. Hopefully these will help. Some of these I’ve had in my business for a long time, some of these I picked up today, which were kind of cool. So we’ll start at the very beginning. The first thing is you should know that on average you will make about $1 per name for each person on your list. Honestly, it should be higher than that, but that should be the baseline. You should make at least that if you are emailing your list and actually communicating with them. So that means if you have a thousand people on your list you should be making at least $1000 a month. Ten thousand people on your list, 10 grand a month. Thirty thousand people on your list, 30 grand a month and so on and so forth. The first time I ever heard that, I set a goal. I said, “Crap, I want a hundred thousand people on my list.” And that became my focus. And sure enough, just like I was told and I heard, my income stayed very similar to that for a long time. And by the time I passed a hundred thousand people on my list, I was making a hundred grand a month. So for you guys that are setting goals, make that the first goal. Goal number one is that. Again, $1 per month, per name is on the lower end of the spectrum. Right now I look at our company and we are almost $8 per name on our list. We got a big list. So yes, that’s on the low end. Just to kind of have the metric to shoot towards. So there’s number one. Number two metric is, and this is kind of cool, I learned today. On the continuity program, so if you have someone one a print newsletter or a membership site or whatever it is, there was this test they were talking about. They said that for the test on average, for every dollar someone spends with you for continuity, they will spend $3 more with you throughout the year. So if they’re paying $40 a month, they’re going to average, whatever that is. So every dollar in continuity, they’re going to spend $3 more with you. So that’s kind of cool. Dan Kennedy used to tell me that for thousand people you have in a continuity program, it’s an extra million dollars in revenue you will make that year. And I started looking, after that I launched a print newsletter and sure enough, just like he said, for every thousand people I had on my continuity program, we were making a million dollars a year in revenue. It didn’t come directly from the continuity program, but it came from, because they’re members of your continuity they will start buying other things. So they will buy, who knows, coaching programs, upsells, other products, things like that. Because they are getting it, they will spend three times as much money with you when they’re a continuity member than they will when they are not. So that’s the second thing. If I were looking at your business I would be looking at how many subscribers do I have? How many people are on continuity right now paying me monthly? So that’s the next metric. And then the third one I want to share with you that’s kind of cool. Matt Furey is on this course I’m listening to from probably ten years ago, so it’s older. One thing he said that was awesome, he said, “You should try to get at least 500 people to buy from you a month.” Obviously first off you have to try to get one person to buy from you. But after you got customers, it’s happening; people need to make at least 500 transactions a month with you. I started thinking about that, it goes back to the RFMS thing that we talked about 2 or 3 episodes ago. Recency, Frequency, things like that. But if you think about that, you need to be getting your customers buying at least 500 purchases, need to be happening per month. Obviously for me, we’re way past that. But it’s still a good metric, a good number to look at. So there’s some new metrics for you guys. Hope that helps a little bit. Because for me, when I look at things, it’s funny whatever we measure grows. If you look at sports, without changing anything else, your lifting routine, your eating, anything, as soon as you start measuring stuff, it grows. It’s like a magic trick. So those are the three things you can start measuring. First off, how many people are on my list. That should be something you look at daily. When I first started doing this I was like man, I wanted a big list. So I start looking, I’m like oh I’m adding twenty people a day. I started looking and I started growing 20 to 30. 30 to 50, 50 to 100, 100 to 200, 200 to 500, 500 to 1000. You already know, we’re trying to get 1000 people a day on our list. That metric grew because we looked at it. So looking at subscribers. Number two looking at your continuity members. I don’t know about you guys but we’re obsessed with Clickfunnels. Looking at our metrics on that. And Funnel University, the same thing, I got a goal, we are just shy of 30 thousand active members in Clickfunnels, as of today and our goal is 100 thousand by the end of next year. So we’ve got to look at that number a lot, because we have to add a lot of people to get that number. But it’s definitely attainable, we can get it. In Funnel University, our goal is to have 10 thousand members in Funnel University, but I gotta look at that number and consistently have it in front of me. So my CPA’s gotta email me that every single day so I know what’s the number. Because if I’m looking at it, then it’s gonna grow. Then the third metric for you guys to look at is frequency of purchasing. Trying to get, make sure there’s at least 500 transactions a month going through your merchant account. If not, you need to be doing fire sales, you need to be doing cool things, you need to be doing free plus shipping, whatever it is to get your people to buy more consistently. So that should be another metric. So there you go, there’s three metrics for you. A dollar per name per month. A thousand people paying continuity is worth a million dollars a year to you. And you need to be getting 500 transactions a month coming into your merchant account. And if you do those things, you’ll have a very healthy business. So there’s three cool numbers to look at and measure. I hope that helps. I’m home, I’m going to unload firewood I bought today and all the other toys and food and if I don’t survive the snowpocalypse, tell my parents and everyone else who’s not here in Boise that I love them. We will talk to you guys all again soon. Thanks everybody.

Two Secrets Of Wealth Attraction

christmas money lord giving secrets wealth boom dvd roi christmastime dan kennedy fred meyer wealth attraction matt furey

Play Episode Listen Later Dec 28, 2016 12:15

Some interesting things I learned from Dan Kennedy. In this episode Russell talks about listening to Dan Kennedy talking about wealth attraction and relates some of the ideas and some of his own. Here are some of the super interesting things you will hear in today's episode: Why money doesn't care if you are a pastor or a pornographer. Good people don't automatically make more money. Why Russell believes that you should always give away 10% of your money, whether it be to churches or charities or whatever. And why some things don't make sense when you are generous with your money, but you should do it anyway because it works. So listen below to find out why giving your money away, actually helps you make more money. ---Transcript--- Hey everybody this is Russell, welcome back to Marketing In Your Car. Hope you guys are having a great day. I'm actually backing out of Fred Meyer, just picked up some stuff for the kids. Some milk and eggs that we ran out of. While I was there, I've been listening to Dan Kennedy's Wealth Building Course. Or Wealth Attraction, how to attract wealth into your life, which has been a really interesting, really interesting. I've been listening to Dan Kennedy stuff forever. If you look at my, some of you know on my phone, I've basically…As we're moving from the old office to a new office, I'm trying to compress all my courses into….instead of having 8 billion cd's and DVD's, which I've had in the past, my brother and I are going through and shrinking everything into audio books and then I put them on my phone. My phone right now has close to a quarter of a million dollars in marketing, sales, and personal development courses on it. If you ever want a ton of cool stuff, steal my phone. Just kidding, don't steal my phone. So I've been going through all the different courses and by far the person I have the most courses from is Dan Kennedy. I think I bought everything he's ever published ever since the beginning of time. It's fun, I still go through his stuff and still love it. So this is his wealth attraction course, which is different than his typical making money and marketing, direct response marketing stuff. So it's been interesting. A couple of things, that are not new things, but the way he said them just re-sparked my brain and I wanted to share a couple of things with you. So first one, he's talking about, we all know this is true, the entrepreneurs out here, that a lot of people think that what causes wealth? Well if I'm smarter, or work harder, or am a better person. But those things don't necessarily create wealth. There's people that are, you can keep trying to become a better person, but the laws of the universe or whatever don't give you more wealth because of that. And one thing he said that was kind of profound, he said, “Wealth does not care if you are a pastor or a pornographer.” That's not…the pastor's not going to make more money than the pornographer. Money does not care, money is paper. It has not soul, it's just a thing and that's what it is. So we have to understand that because a lot of people try to make more money by becoming a better person. I'm not saying we shouldn't become a better person, and you definitely should not be a pornographer. Let me step that back really quick. Just caveat that, lest you think that I'm condoning that by any stretch of the imagination. But it's interesting if you think about that. Money is indifferent. A lot of times we're trying to get more money or more wealth and things like that and we're focusing on things that do not have a direct correlation with more wealth, which is interesting. We start talking like, what are the laws of money that actually cause you to get some, get more and get a lot of it. And you think about it, it's interesting, again if you rewind back who knows, a couple of hundred thousand years ago, a hundred years, a thousand years, whatever it is. Money was barter. So I've got a chicken that lays a bunch of eggs, my buddy's got a cow that has milk. He needs milk more than I need eggs, I've got a ton of eggs and visa versa so we trade. I value, because I have so many eggs, these eggs mean less to me than that milk. And because you've got so much milk that milk means less than these eggs. Because of that we both look at it, and the cool thing he talked about in the course, money is not a zero sum game. One person wins and someone else gets screwed. Kind of like, I guess I don't know, I don't do stocks. But I think the stock market is that way, right? For someone to win, someone else has to lose. With money, the exchange doesn't work that way. It's both people can win on both sides of the transaction. So how do you actually make money? How do you get wealth? It's coming down to creating something that is more valuable to somebody else than the money that they're holding. And that's it. That's the laws of wealth. How do you create something that's more valuable to somebody else than the money they have in their pocket? If you can create something that's more valuable then they will give you that in exchange. That's it, that's the magic. That is how you create money. Boom. It's really that simple. Has nothing to do with you becoming a better person, or working harder. Nothing. It all has to do with you having something that provides more value to that person than the money that's in your pocket and if so, they'll trade you. And if you can create something, that's the power of the internet and the power of digital products and software and all these cool things, you can create it once and then sell it over and over again. That's how you become wealthy rapidly. So I thought that was kind of interesting. I think all of us, on top of us trying to focus and become better people, it's understanding the science behind money. What is it that gets people to have more perceived value in that thing you're trying to sell? How do you actually create an amazing product that is more valuable to people? How do you position it, sell it, get in front of those people who would devalue it? Because not everyone is going to value it the same way. I value a cryosauna at my house really, really high because I love it. But you probably think I'm insane. In fact, most of you are probably rolling your eyes every time I talk about it. But for me it was more valuable than the money, so it was a logical transaction for me. So that was interesting and I think something we should all think about. Keep focusing on being good people though, because that's really important too. The next part of the course he's been going through, which is fascinating coming from Dan Kennedy because Dan's very much like a direct response. You put an X here and this comes back, this is the return on your investment, blah, blah. And he's talking this whole section about giving. He's like, “The math makes no logical sense to the engineers and it works. All you do is give 10% away, give it away.” Which is funny because if you look at church, it's a tithe. 10% the Lord says that we should pay a tithe. So Kennedy is saying the same thing, give 10% of your money away. And if you do that more money will magically appear. It doesn't make any sense, the math doesn't make any sense. Try it for a month, you'll never go back. Do it often, what you should do, he said that every time he goes on a trip he takes a 100 dollars and breaks it down to 10 dollar bills and over tips every single person. “I just want to give away money as often as possible, because when I do, it multiplies. I don't know how it works, doesn't make any sense, but it does.” And it's cool for those who are Christian, or I don't know, the other religions that everyone believes, but it's a very biblical thing. That the Lord has promised that if you pay tithing, if you give, he will open up a window. He will dump so many blessings on you that you can't even handle it. And as I'm listening to Dan Kennedy, this guy who is very, not a spiritual person by any stretch of the imagination, but sharing these things, I think it's the most fascinating thing in the world. I remember studying under Matt Furey for a long time, I got a bunch of Matt Furey courses. And Matt is a lot more on the woo woo side of things, so I would expect it more from him, but one thing he said to me that had a huge impact on myself, he said, “The size of the whole that you give through, Will be equal to the size of the whole you received through.” So if you're really stingy with your money and really stingy giving it away, and sharing and helping, your ability to receive money will shrink as well. We just finished Christmas, but it's Christmastime, and I think it's a really profound thing. Not that we should be looking at this like, I need a positive ROI, I'm going to give money away for a positive ROI, but it works that way. It's weird. It's one of those things that you don't have to understand it, and don't have to do it for that reason, but if you do it, you will get those benefits. In fact, in the scriptures it even says, The Lord says, test me. Try it out, see if you don't get back more blessings by doing this thing. And I don't care if it's…I pay my tithing through a very official, through my church, a very official form, and some people don't, they just give it away and I don't think it really matters, it's a concept of giving. Like I said, Matt Furey said, “The size of the whole you give from will be equal to the size of the whole you receive from.” And I think it's interesting as I'm learning Wealth Attraction from Dan Kennedy, that he would spend probably 30 minutes just on that topic of giving money away. He started sharing tons of stories about people who gave money away who….And typically, when people give money away, it's usually out of guilt. They see other people giving and they're like, oh I feel like I have to give. It's not that, it's the opposite. You budget 10% of your money to go towards giving, and then you just give it away. It could be tipping people, paying through churches, it doesn't really matter. Giving, that service of you sharing, that somehow magically, doesn't make sense how it works, but it works. And it was interesting to hear that from Dan Kennedy. So anyway, there's some wealth building to share with you guys that are kind of cool, I thought. One being that money doesn't care who you are and it's all about creating things of so much value that people will trade you for their money. And understanding that that's the law, the science, the laws of how you make money. And that becomes your focus. How do I make this better? How do I make this better? How do I get to more people? How do I get to the right people, people who actually want this thing? That's how you make money. That's really the core of it. And then understanding also, that as you are making money to be sure to give because first off, it's the right thing to do and that will help you with the whole “I want to become a better person” Thing we talked about earlier. But second off, if you're looking for a positive ROI, there's no other place you can get a better one that doesn't make any logical sense. So just do it. I had a friend, this is kind of funny, back in high school. One of my wrestling buddies. And he was a super cool guy, one of my best, closest friends through wrestling, but he was definitely not on the religious, spiritual side of things. He never went to church, he never followed any of what you may call a commandment or rule or anything. But it was interesting, one day we were cutting weight and we were just, when you're cutting weight in wrestling, you're losing ten, fifteen, twenty pounds a week and you're miserable and tired. So the guy you cut weight with you just tell stories and talk a lot and it's how you get through the pain of it. We are sitting there cutting weight and he told me one time he said, “Yeah, I pay tithing.” And I was like, “you do not.” He's like, “I really do. I have my dad, he takes 10% of my money and gives it to the church each week.” And I was like, “Why would you do it. You don't believe anything.” And he's like, “No, I believe that.” And I'm like, “What do you mean?” and he's like, “I don't know how it works, makes no sense, but every time I do it, I make more money. So I just do it.” I was like, “Are you serious? You don't even have any belief or faith. All you know is that principle works, therefore you are giving 10% of your money away and it just magically works?” and he's like, “yeah, I don't know how it works, it just works.” That always stuck with me. How cool of a thing that was. So anyway, I wanted to share that with you guys. I hope that helps. I'm home, my wife just walked out and looked at me like, “Why are you sitting in the garage talking on your phone? You should be bringing the groceries in.” So I'm going to go. Appreciate you all, have a great day and I'll talk to you guys soon.

Two Secrets Of Wealth Attraction

Marketing Secrets (2016)

Play Episode Listen Later Dec 28, 2016 12:15

Some interesting things I learned from Dan Kennedy. In this episode Russell talks about listening to Dan Kennedy talking about wealth attraction and relates some of the ideas and some of his own. Here are some of the super interesting things you will hear in today’s episode: Why money doesn’t care if you are a pastor or a pornographer. Good people don’t automatically make more money. Why Russell believes that you should always give away 10% of your money, whether it be to churches or charities or whatever. And why some things don’t make sense when you are generous with your money, but you should do it anyway because it works. So listen below to find out why giving your money away, actually helps you make more money. ---Transcript--- Hey everybody this is Russell, welcome back to Marketing In Your Car. Hope you guys are having a great day. I’m actually backing out of Fred Meyer, just picked up some stuff for the kids. Some milk and eggs that we ran out of. While I was there, I’ve been listening to Dan Kennedy’s Wealth Building Course. Or Wealth Attraction, how to attract wealth into your life, which has been a really interesting, really interesting. I’ve been listening to Dan Kennedy stuff forever. If you look at my, some of you know on my phone, I’ve basically…As we’re moving from the old office to a new office, I’m trying to compress all my courses into….instead of having 8 billion cd’s and DVD’s, which I’ve had in the past, my brother and I are going through and shrinking everything into audio books and then I put them on my phone. My phone right now has close to a quarter of a million dollars in marketing, sales, and personal development courses on it. If you ever want a ton of cool stuff, steal my phone. Just kidding, don’t steal my phone. So I’ve been going through all the different courses and by far the person I have the most courses from is Dan Kennedy. I think I bought everything he’s ever published ever since the beginning of time. It’s fun, I still go through his stuff and still love it. So this is his wealth attraction course, which is different than his typical making money and marketing, direct response marketing stuff. So it’s been interesting. A couple of things, that are not new things, but the way he said them just re-sparked my brain and I wanted to share a couple of things with you. So first one, he’s talking about, we all know this is true, the entrepreneurs out here, that a lot of people think that what causes wealth? Well if I’m smarter, or work harder, or am a better person. But those things don’t necessarily create wealth. There’s people that are, you can keep trying to become a better person, but the laws of the universe or whatever don’t give you more wealth because of that. And one thing he said that was kind of profound, he said, “Wealth does not care if you are a pastor or a pornographer.” That’s not…the pastor’s not going to make more money than the pornographer. Money does not care, money is paper. It has not soul, it’s just a thing and that’s what it is. So we have to understand that because a lot of people try to make more money by becoming a better person. I’m not saying we shouldn’t become a better person, and you definitely should not be a pornographer. Let me step that back really quick. Just caveat that, lest you think that I’m condoning that by any stretch of the imagination. But it’s interesting if you think about that. Money is indifferent. A lot of times we’re trying to get more money or more wealth and things like that and we’re focusing on things that do not have a direct correlation with more wealth, which is interesting. We start talking like, what are the laws of money that actually cause you to get some, get more and get a lot of it. And you think about it, it’s interesting, again if you rewind back who knows, a couple of hundred thousand years ago, a hundred years, a thousand years, whatever it is. Money was barter. So I’ve got a chicken that lays a bunch of eggs, my buddy’s got a cow that has milk. He needs milk more than I need eggs, I’ve got a ton of eggs and visa versa so we trade. I value, because I have so many eggs, these eggs mean less to me than that milk. And because you’ve got so much milk that milk means less than these eggs. Because of that we both look at it, and the cool thing he talked about in the course, money is not a zero sum game. One person wins and someone else gets screwed. Kind of like, I guess I don’t know, I don’t do stocks. But I think the stock market is that way, right? For someone to win, someone else has to lose. With money, the exchange doesn’t work that way. It’s both people can win on both sides of the transaction. So how do you actually make money? How do you get wealth? It’s coming down to creating something that is more valuable to somebody else than the money that they’re holding. And that’s it. That’s the laws of wealth. How do you create something that’s more valuable to somebody else than the money they have in their pocket? If you can create something that’s more valuable then they will give you that in exchange. That’s it, that’s the magic. That is how you create money. Boom. It’s really that simple. Has nothing to do with you becoming a better person, or working harder. Nothing. It all has to do with you having something that provides more value to that person than the money that’s in your pocket and if so, they’ll trade you. And if you can create something, that’s the power of the internet and the power of digital products and software and all these cool things, you can create it once and then sell it over and over again. That’s how you become wealthy rapidly. So I thought that was kind of interesting. I think all of us, on top of us trying to focus and become better people, it’s understanding the science behind money. What is it that gets people to have more perceived value in that thing you’re trying to sell? How do you actually create an amazing product that is more valuable to people? How do you position it, sell it, get in front of those people who would devalue it? Because not everyone is going to value it the same way. I value a cryosauna at my house really, really high because I love it. But you probably think I’m insane. In fact, most of you are probably rolling your eyes every time I talk about it. But for me it was more valuable than the money, so it was a logical transaction for me. So that was interesting and I think something we should all think about. Keep focusing on being good people though, because that’s really important too. The next part of the course he’s been going through, which is fascinating coming from Dan Kennedy because Dan’s very much like a direct response. You put an X here and this comes back, this is the return on your investment, blah, blah. And he’s talking this whole section about giving. He’s like, “The math makes no logical sense to the engineers and it works. All you do is give 10% away, give it away.” Which is funny because if you look at church, it’s a tithe. 10% the Lord says that we should pay a tithe. So Kennedy is saying the same thing, give 10% of your money away. And if you do that more money will magically appear. It doesn’t make any sense, the math doesn’t make any sense. Try it for a month, you’ll never go back. Do it often, what you should do, he said that every time he goes on a trip he takes a 100 dollars and breaks it down to 10 dollar bills and over tips every single person. “I just want to give away money as often as possible, because when I do, it multiplies. I don’t know how it works, doesn’t make any sense, but it does.” And it’s cool for those who are Christian, or I don’t know, the other religions that everyone believes, but it’s a very biblical thing. That the Lord has promised that if you pay tithing, if you give, he will open up a window. He will dump so many blessings on you that you can’t even handle it. And as I’m listening to Dan Kennedy, this guy who is very, not a spiritual person by any stretch of the imagination, but sharing these things, I think it’s the most fascinating thing in the world. I remember studying under Matt Furey for a long time, I got a bunch of Matt Furey courses. And Matt is a lot more on the woo woo side of things, so I would expect it more from him, but one thing he said to me that had a huge impact on myself, he said, “The size of the whole that you give through, Will be equal to the size of the whole you received through.” So if you’re really stingy with your money and really stingy giving it away, and sharing and helping, your ability to receive money will shrink as well. We just finished Christmas, but it’s Christmastime, and I think it’s a really profound thing. Not that we should be looking at this like, I need a positive ROI, I’m going to give money away for a positive ROI, but it works that way. It’s weird. It’s one of those things that you don’t have to understand it, and don’t have to do it for that reason, but if you do it, you will get those benefits. In fact, in the scriptures it even says, The Lord says, test me. Try it out, see if you don’t get back more blessings by doing this thing. And I don’t care if it’s…I pay my tithing through a very official, through my church, a very official form, and some people don’t, they just give it away and I don’t think it really matters, it’s a concept of giving. Like I said, Matt Furey said, “The size of the whole you give from will be equal to the size of the whole you receive from.” And I think it’s interesting as I’m learning Wealth Attraction from Dan Kennedy, that he would spend probably 30 minutes just on that topic of giving money away. He started sharing tons of stories about people who gave money away who….And typically, when people give money away, it’s usually out of guilt. They see other people giving and they’re like, oh I feel like I have to give. It’s not that, it’s the opposite. You budget 10% of your money to go towards giving, and then you just give it away. It could be tipping people, paying through churches, it doesn’t really matter. Giving, that service of you sharing, that somehow magically, doesn’t make sense how it works, but it works. And it was interesting to hear that from Dan Kennedy. So anyway, there’s some wealth building to share with you guys that are kind of cool, I thought. One being that money doesn’t care who you are and it’s all about creating things of so much value that people will trade you for their money. And understanding that that’s the law, the science, the laws of how you make money. And that becomes your focus. How do I make this better? How do I make this better? How do I get to more people? How do I get to the right people, people who actually want this thing? That’s how you make money. That’s really the core of it. And then understanding also, that as you are making money to be sure to give because first off, it’s the right thing to do and that will help you with the whole “I want to become a better person” Thing we talked about earlier. But second off, if you’re looking for a positive ROI, there’s no other place you can get a better one that doesn’t make any logical sense. So just do it. I had a friend, this is kind of funny, back in high school. One of my wrestling buddies. And he was a super cool guy, one of my best, closest friends through wrestling, but he was definitely not on the religious, spiritual side of things. He never went to church, he never followed any of what you may call a commandment or rule or anything. But it was interesting, one day we were cutting weight and we were just, when you’re cutting weight in wrestling, you’re losing ten, fifteen, twenty pounds a week and you’re miserable and tired. So the guy you cut weight with you just tell stories and talk a lot and it’s how you get through the pain of it. We are sitting there cutting weight and he told me one time he said, “Yeah, I pay tithing.” And I was like, “you do not.” He’s like, “I really do. I have my dad, he takes 10% of my money and gives it to the church each week.” And I was like, “Why would you do it. You don’t believe anything.” And he’s like, “No, I believe that.” And I’m like, “What do you mean?” and he’s like, “I don’t know how it works, makes no sense, but every time I do it, I make more money. So I just do it.” I was like, “Are you serious? You don’t even have any belief or faith. All you know is that principle works, therefore you are giving 10% of your money away and it just magically works?” and he’s like, “yeah, I don’t know how it works, it just works.” That always stuck with me. How cool of a thing that was. So anyway, I wanted to share that with you guys. I hope that helps. I’m home, my wife just walked out and looked at me like, “Why are you sitting in the garage talking on your phone? You should be bringing the groceries in.” So I’m going to go. Appreciate you all, have a great day and I’ll talk to you guys soon.

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Ep 97: Scott Haines – Shortcutting Your Way To High Converting Copy

The Truth About Marketing

Play Episode Listen Later Dec 18, 2016 36:20

Scott Haines has an impressive resume filled with names like Matt Furey, John Carlton, Jay Abraham, and even Donald Trump. In this episode, you’ll learn about Scott’s speed writing process and how he got his foot in the door with Gary Halbert

donald trump copy converting haines jay abraham gary halbert john carlton matt furey

Operation: Growth

Sales Funnel Mastery: Business Growth | Conversions | Sales | Online Marketing

Play Episode Listen Later Oct 12, 2016 14:39

My game-plan for personal growth so that I can increase my contribution. On this episode Russell talks about the six human needs that Tony Robins teaches about. Four needs of the body and two needs of the spirit, which he explains in depth. He talks about how he plans to enter a new growing phase in his life which will lead to more contributing. Here are some insightful things you will learn in today's episode: How Russell spent hundreds of thousands of dollars in courses in order to help himself and company grow. Why Russell believes that the cycle of growing and contributing needs to be constantly moving in a circle. And what two major things Russell is going to do with his team to help him grow in his business and in his personal life. So listen below to find out how Russell plans to continue to grow and contribute in his life. ---Transcript--- Good morning everybody, this is Russell and I'm so excited to be hanging out with you guys today. I don't know about you, but I'm so excited for today. A lot of cool things happening over here. First off, I woke up this morning at 4:45 and jumped in the float tank and did some floating and meditating. I haven't quite figured out the whole meditation thing yet, but I'm trying. It's really hard. Maybe someday that will work. Regardless, I got to float in salt water, and it was warm like a bath tub for a long time, so that was sweet. I went and lifted weights with Dave Woodward, which was awesome, and then hung out with the kids, and now I'm heading into the office. So a couple of cool things, one is we're doing this really cool project with Fiber Fix, is a cool viral video that went viral a little while ago, but their funnel isn't converting, so we're doing this swap with them. They're going to help us with this video in exchange for us helping them with their funnel, if we can beat their funnel. So the test goes live today and I'm crazy, crazy proud of the funnel, so I'm excited to see how that goes. So that's going live today, with a bunch of other things. But what I wanted to talk to you about today, because this is an exciting day, when I start talking and geeking out and getting really excited about it. And it kind of ties into something I've been thinking a lot about, and I've even done some podcasts about this. But I want to bring you guys in on this thing because it's going to be really cool and exciting. If everyone is doing it, we're all going to grow together. So you can choose to be part of it or not. But if you choose to be part of it you will see insane amounts of growth in your life. So here's what we're doing, first thing, I need to set this up a little bit. If any of you guys have ever studied Tony Robins, one of the things he talks about is the six human needs. There's four needs of the body and two needs of the spirit. Our body, a lot of people never actually get their needs of their spirit met, they just don't because they never get to that level. But everybody gets the needs of their body met. So the needs of the body, I don't know how many times we have to go into this. Basically there are four human needs. Four needs of the body. One of them is significance. We need to feel significant. The opposite of significance is the second one, which is love and connection. So there's this internal dilemma we have as humans. We want to feel significant, look how great I am. But we also want love and connection, which is like look how great you are. There's this connection. So two of the human needs. Then there's, I'm going to blank out right now….Love and connection, significance….then you've got variety. We need excitement, change, all these things happening. But we also want certainty. So there's the other two human needs. Variety, which is craziness and new things, and then certainty which is like, I need to be certain in everything. So during this podcast, I don't have time to go into all of those things. I've done some podcasts in the past and maybe I'll do some in the future because it's exciting. Part of our whole goal here on earth and in this life is to master our body. So understanding those first four human needs and how to create addictions and how to break addictions all through those human needs is fascinating and we could talk about that for a year, in fact, maybe I will sometime. But after you get the body mastered and figured out, the next step are the needs of the spirit. The first need of the spirit is growth and the second is contribution. I always think about this, there's times in people's lives where we need to grow. You go to school, you're growing. When you are starting new career, you're in a growth phase. There's a time in your life when growth is super important. But eventually you start to grow and some people get stuck in this. They learn and grow and study and they love going to school, they grow, grow, grow but they never transition to the next need which is contribution. When you're going through this growth phase, you're trying to become something. But eventually, if you just keep growing, the only person that benefits is you, which is kind of a selfish need when you look at it. But it's necessary because as you grow and as you become something more than you are now, then you can turn around and contribute that to other people. So you contribute in a lot of ways. As an employee, you're growing and then after a while that growth of what you've learned you start contributing to your company and help some people. If you're an expert, for a while you're in a phase where you're trying to learn and become something and then you turn around and start teaching and coaching other people and now you're contributing. So there's this transition from growth to contribution that's fascinating. And again, we could talk about that forever, it's so exciting. But that's kind of what I wanted to do today. Dave and I are talking about today about a bunch of things we want to do. We thought how fun would it be to create a phase in our life right now where we get back to growth. In Clickfunnels, what we're doing, we're in this huge contribution phase and we're contributing. And I feel like, me personally and everyone on the team…..me personally, I went through ten years of growth, trial and error. Learning and studying and everything to be able to contribute at this level we're at right now. And the problem is that I've seen this so many times from friends and mentors and people I know. There was a time where they grew and started contributing, but then they stopped growing and then the contribution stopped. And it freaks me out and I do not want to be that person who is not able to contribute anymore because I stopped growing. I think there is a cycle between growth and contribution. Because as you contribute you start growing. And then it grows and you….there's a really cool spiral that makes everything rise together. It's been a couple of years since I've focused on my own personal growth. I do things here and there, things are happening where I'm trying to grow. But not where I was like, I'm going to go back and grow and really focus on growth for a period. I don't know if that's a month, six months, a year, two years. I don't know what that is, but I feel like right now if I focus more on growth, it's going to make my contribution bigger. So I'm excited for that. I think back about the big growth phases in my life. When I first started this business, I went through a huge growth phase, where I was consuming for 18 months. I think we all do this, we consume, we learn, we're trying things. We aren't having success yet, but that growth we go through is what makes it so we can contribute and if we don't go through that, it's hard. In fact, it's funny, it's one of the things that….yesterday my coach, Tara that I was working with talked about. Some of the people we work with, we're giving them….we're building out a whole funnel and giving it to them and they didn't have to grow to get it, so their struggling to have the contribution and have an impact on their business because of that. There's value in going through that growth phase. So when I first started my business I went through this huge growth phase that got me from not knowing anything to, “I now have something that I'm selling online.” There's a huge initial growth. And then I started selling stuff and it was awesome and it worked for a while. Then I kind of stopped growing and I was just contributing from the momentum I'd gotten from my initial growth phase. And I was doing well, and probably the next year and a half, two years, I was in that contribution phase and was doing well. But then I started making enough money where I could start blowing money on courses. Right now, we're moving. We're about to move offices, so I'm trying to clear off my 1,000 book shelves. It's insane. Everyone in the office calls me a book hoarder and a course hoarder. And I'm totally hoarding these, but I went through this phase then for the next probably year and half, two years where I started buying everything. Literally hundreds of thousands of dollars in courses and trainings and books and CD's and everything. And I went through this time where I was just geeking out and studying everything. And what was cool at this point, I had this little business it was fledgling, it was kind of doing well enough to support itself and give me money for my addiction which became marketing books and courses. But as I would learn things I would immediately go back and apply to the business and we started growing. Probably two or three years I went through this phase where I was buying everything. All my money went reinvested back into education. And I was going through this huge growth curve which gave me the ability to contribute more. And after two or three years of that, then I stopped focusing on growth and started focusing mor eon contribution. It was good, and that's kind of what brings us to today. So I kind of want to stimulate a growth period in my own personal life and my team's life. I want to challenge you guys to do it as well. .This is what we're doing. Dave and I talked about it today, I'm going to have a meeting when I'm at the office and get everyone on board because it will be fascinating and cool. I've basically been taking all of my courses, because in the move I'm trying to clear off bookshelf space. I've got hundreds of thousands of dollars in courses that I'm ripping all the CD's and putting them in audio format and putting them on my iPad and my iPhone. I've got maybe 50 or so courses now that have been switched to that. I've got every Dan Kennedy course ever created. Every Jay Abraham course created. Dan Solomen, Matt Furey, John Rees, Mark Joyner, all of the classics, all of the good ones. Everything. So now they're in a format where I can start consuming them. So I'm going to do this with my team, I'm going to get all the people that, not everyone geeks out with this, but there's a group that do, and I want to get the 5 or 6 of us together and say each Monday or Friday we'll pick a course and each person picks a different course. Then you've 7 days to speed learn it. Go through it, take notes, study it. And then the next week later come back together as a group and say, “Okay, what did you learn from this course?” and have everyone share it. “These are the 5 or 10 things that I learned in this course that are applicable to us.” So I just got this growth and I'm going to contribute it back to you now, and we can contribute it as a company, now the growth flows into contribution. And I figure if there's 5 or 6 of us pounding through an entire $2,000 marketing course each week, I think the growth and contribution we'll be able to do is going to be insane. So that's part number one of this. That's what we're going to do. I would recommend you finding a group of peers or friends or people in the Clickfunnels group, or people who work with you, but find a group and do this together. This is something that's hard to do by yourself. If you've got some accountability it will be easier and better. It doesn't have to be a $2,000 course, it could be an audio book, it could be pounding through a book a week. It could be whatever that is, but find a way to compress decades of information into days. Tony Robins is the first person I heard say that, he said, “You can read a book that takes a decade of someone's time and energy and put in a format where you can consume it in a day, and you can literally learn in a day what took somebody a decade to learn.” That's the power of books. That's what I want to do through here. I want each week for me to get a decade worth of stuff in a couple days. But multiply that by 5 or 6 guys on my team. I'm getting half a century worth of stuff every single week. And as a team we're growing and contributing and it's going to be awesome. That's kind of the first step. The second step is, and I talked about this a little while ago, I want to, not just from a learning…..Did you hear that car, some guy thinks he's way too cool. So that's the firs thing, the second thing, I don't just want to grow from a learning standpoint, that's a big piece of this. But the other piece I want to learn, is I want to grow in other aspects of my life as well. I'm going to use this opportunity fo rboth. What we talked about doing today, Dave and I. And I talked about this a little while ago, figure out all the different tests we can take on ourselves to figure out where we are in things. So Wellness FX for example, has an amazing blood work. You can do all this blood work and they ‘ll give you back this panel for everything, your testosterone levels, your fat levels, your cholesterol, everything. So I'm going to go and I think Dave's going to go and try to get everyone else to go do a Wellness FX and get our initial blood work done, and I want to do another food allergy test. I want to do a 23 Me test, which is like, I actually already did that one. But everyone else is going to get a 23 Me test, which is going to tell you your genetics. We're going to make lists of as many different tests like that we can take. Personality test, we did a disc profile recently. Other ones like that and try to get baselines of all this stuff, so I get to become more aware of all this stuff. My body, my personality. The love language test, all these things so I have a better picture of where I'm at to figure out where to grow from there. Half of growth is being aware of where you are today and most of us don't really know. We're kind of just wandering around bumping off things and hoping we'll eventually get to where we want to go. But the best way to get to where you want to go is having a map to help you get there. So we're going to be doing all these tests to figure out , here's the game plan and map of where we're trying to go. We're going to make an excel sheet and bust out as many tests as we can find. Personality, health, blood, urine tests, if that's what it takes. I don't care, whatever it is. Take tons of tests so we can get some baselines as well and from there make cool decisions. So that's kind of what's happening. I'm going to meet today with my team and see who wants to get in on it. And we're going to start going through a huge growth phase of our learning and also getting tests done to figure out where we're at and figure out how to evolve and grow from there. So we can grow more, contribute more, and help change the world even better. I don't know about you, but I've got some big visions to change the world and I feel like we've just gotten started. Anyway, I hope this gets you excited, it gets me excited. What I would do is find 3 of your friends and have them listen to this podcast and become accountability partners. Each of you pick a book or a course a week or whatever it is and start mass learning and figure out how you can apply it to your businesses and figure out how you can apply it to your life. If you wanted to test things as well. There's a bunch of them, Wellness FX is a great one, it's kind of expensive. But you get all your blood work on everything, it's a good place to start. The Disc Profile is awesome. If you're in my inner circle, we're giving everyone in the inner circle the Disc Profile and Mandy is our, besides me, the other coach in the inner circle. She's coaching everyone through which has been amazing. But start finding those things so you can start getting baselines of where you're at on everything. It's going to be a fun project. So there you guys go, operation growth has now officially begun in my life. And it's now, you've got permission to start on your life as well. I hope that helps you guys. I'm at the office, I'm going to go have my meeting. Talk to you guys soon, bye everybody.

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Operation: Growth

Marketing Secrets (2016)

Play Episode Listen Later Oct 12, 2016 14:39

My game-plan for personal growth so that I can increase my contribution. On this episode Russell talks about the six human needs that Tony Robins teaches about. Four needs of the body and two needs of the spirit, which he explains in depth. He talks about how he plans to enter a new growing phase in his life which will lead to more contributing. Here are some insightful things you will learn in today’s episode: How Russell spent hundreds of thousands of dollars in courses in order to help himself and company grow. Why Russell believes that the cycle of growing and contributing needs to be constantly moving in a circle. And what two major things Russell is going to do with his team to help him grow in his business and in his personal life. So listen below to find out how Russell plans to continue to grow and contribute in his life. ---Transcript--- Good morning everybody, this is Russell and I’m so excited to be hanging out with you guys today. I don’t know about you, but I’m so excited for today. A lot of cool things happening over here. First off, I woke up this morning at 4:45 and jumped in the float tank and did some floating and meditating. I haven’t quite figured out the whole meditation thing yet, but I’m trying. It’s really hard. Maybe someday that will work. Regardless, I got to float in salt water, and it was warm like a bath tub for a long time, so that was sweet. I went and lifted weights with Dave Woodward, which was awesome, and then hung out with the kids, and now I’m heading into the office. So a couple of cool things, one is we’re doing this really cool project with Fiber Fix, is a cool viral video that went viral a little while ago, but their funnel isn’t converting, so we’re doing this swap with them. They’re going to help us with this video in exchange for us helping them with their funnel, if we can beat their funnel. So the test goes live today and I’m crazy, crazy proud of the funnel, so I’m excited to see how that goes. So that’s going live today, with a bunch of other things. But what I wanted to talk to you about today, because this is an exciting day, when I start talking and geeking out and getting really excited about it. And it kind of ties into something I’ve been thinking a lot about, and I’ve even done some podcasts about this. But I want to bring you guys in on this thing because it’s going to be really cool and exciting. If everyone is doing it, we’re all going to grow together. So you can choose to be part of it or not. But if you choose to be part of it you will see insane amounts of growth in your life. So here’s what we’re doing, first thing, I need to set this up a little bit. If any of you guys have ever studied Tony Robins, one of the things he talks about is the six human needs. There’s four needs of the body and two needs of the spirit. Our body, a lot of people never actually get their needs of their spirit met, they just don’t because they never get to that level. But everybody gets the needs of their body met. So the needs of the body, I don’t know how many times we have to go into this. Basically there are four human needs. Four needs of the body. One of them is significance. We need to feel significant. The opposite of significance is the second one, which is love and connection. So there’s this internal dilemma we have as humans. We want to feel significant, look how great I am. But we also want love and connection, which is like look how great you are. There’s this connection. So two of the human needs. Then there’s, I’m going to blank out right now….Love and connection, significance….then you’ve got variety. We need excitement, change, all these things happening. But we also want certainty. So there’s the other two human needs. Variety, which is craziness and new things, and then certainty which is like, I need to be certain in everything. So during this podcast, I don’t have time to go into all of those things. I’ve done some podcasts in the past and maybe I’ll do some in the future because it’s exciting. Part of our whole goal here on earth and in this life is to master our body. So understanding those first four human needs and how to create addictions and how to break addictions all through those human needs is fascinating and we could talk about that for a year, in fact, maybe I will sometime. But after you get the body mastered and figured out, the next step are the needs of the spirit. The first need of the spirit is growth and the second is contribution. I always think about this, there’s times in people’s lives where we need to grow. You go to school, you’re growing. When you are starting new career, you’re in a growth phase. There’s a time in your life when growth is super important. But eventually you start to grow and some people get stuck in this. They learn and grow and study and they love going to school, they grow, grow, grow but they never transition to the next need which is contribution. When you’re going through this growth phase, you’re trying to become something. But eventually, if you just keep growing, the only person that benefits is you, which is kind of a selfish need when you look at it. But it’s necessary because as you grow and as you become something more than you are now, then you can turn around and contribute that to other people. So you contribute in a lot of ways. As an employee, you’re growing and then after a while that growth of what you’ve learned you start contributing to your company and help some people. If you’re an expert, for a while you’re in a phase where you’re trying to learn and become something and then you turn around and start teaching and coaching other people and now you’re contributing. So there’s this transition from growth to contribution that’s fascinating. And again, we could talk about that forever, it’s so exciting. But that’s kind of what I wanted to do today. Dave and I are talking about today about a bunch of things we want to do. We thought how fun would it be to create a phase in our life right now where we get back to growth. In Clickfunnels, what we’re doing, we’re in this huge contribution phase and we’re contributing. And I feel like, me personally and everyone on the team…..me personally, I went through ten years of growth, trial and error. Learning and studying and everything to be able to contribute at this level we’re at right now. And the problem is that I’ve seen this so many times from friends and mentors and people I know. There was a time where they grew and started contributing, but then they stopped growing and then the contribution stopped. And it freaks me out and I do not want to be that person who is not able to contribute anymore because I stopped growing. I think there is a cycle between growth and contribution. Because as you contribute you start growing. And then it grows and you….there’s a really cool spiral that makes everything rise together. It’s been a couple of years since I’ve focused on my own personal growth. I do things here and there, things are happening where I’m trying to grow. But not where I was like, I’m going to go back and grow and really focus on growth for a period. I don’t know if that’s a month, six months, a year, two years. I don’t know what that is, but I feel like right now if I focus more on growth, it’s going to make my contribution bigger. So I’m excited for that. I think back about the big growth phases in my life. When I first started this business, I went through a huge growth phase, where I was consuming for 18 months. I think we all do this, we consume, we learn, we’re trying things. We aren’t having success yet, but that growth we go through is what makes it so we can contribute and if we don’t go through that, it’s hard. In fact, it’s funny, it’s one of the things that….yesterday my coach, Tara that I was working with talked about. Some of the people we work with, we’re giving them….we’re building out a whole funnel and giving it to them and they didn’t have to grow to get it, so their struggling to have the contribution and have an impact on their business because of that. There’s value in going through that growth phase. So when I first started my business I went through this huge growth phase that got me from not knowing anything to, “I now have something that I’m selling online.” There’s a huge initial growth. And then I started selling stuff and it was awesome and it worked for a while. Then I kind of stopped growing and I was just contributing from the momentum I’d gotten from my initial growth phase. And I was doing well, and probably the next year and a half, two years, I was in that contribution phase and was doing well. But then I started making enough money where I could start blowing money on courses. Right now, we’re moving. We’re about to move offices, so I’m trying to clear off my 1,000 book shelves. It’s insane. Everyone in the office calls me a book hoarder and a course hoarder. And I’m totally hoarding these, but I went through this phase then for the next probably year and half, two years where I started buying everything. Literally hundreds of thousands of dollars in courses and trainings and books and CD’s and everything. And I went through this time where I was just geeking out and studying everything. And what was cool at this point, I had this little business it was fledgling, it was kind of doing well enough to support itself and give me money for my addiction which became marketing books and courses. But as I would learn things I would immediately go back and apply to the business and we started growing. Probably two or three years I went through this phase where I was buying everything. All my money went reinvested back into education. And I was going through this huge growth curve which gave me the ability to contribute more. And after two or three years of that, then I stopped focusing on growth and started focusing mor eon contribution. It was good, and that’s kind of what brings us to today. So I kind of want to stimulate a growth period in my own personal life and my team’s life. I want to challenge you guys to do it as well. .This is what we’re doing. Dave and I talked about it today, I’m going to have a meeting when I’m at the office and get everyone on board because it will be fascinating and cool. I’ve basically been taking all of my courses, because in the move I’m trying to clear off bookshelf space. I’ve got hundreds of thousands of dollars in courses that I’m ripping all the CD’s and putting them in audio format and putting them on my iPad and my iPhone. I’ve got maybe 50 or so courses now that have been switched to that. I’ve got every Dan Kennedy course ever created. Every Jay Abraham course created. Dan Solomen, Matt Furey, John Rees, Mark Joyner, all of the classics, all of the good ones. Everything. So now they’re in a format where I can start consuming them. So I’m going to do this with my team, I’m going to get all the people that, not everyone geeks out with this, but there’s a group that do, and I want to get the 5 or 6 of us together and say each Monday or Friday we’ll pick a course and each person picks a different course. Then you’ve 7 days to speed learn it. Go through it, take notes, study it. And then the next week later come back together as a group and say, “Okay, what did you learn from this course?” and have everyone share it. “These are the 5 or 10 things that I learned in this course that are applicable to us.” So I just got this growth and I’m going to contribute it back to you now, and we can contribute it as a company, now the growth flows into contribution. And I figure if there’s 5 or 6 of us pounding through an entire $2,000 marketing course each week, I think the growth and contribution we’ll be able to do is going to be insane. So that’s part number one of this. That’s what we’re going to do. I would recommend you finding a group of peers or friends or people in the Clickfunnels group, or people who work with you, but find a group and do this together. This is something that’s hard to do by yourself. If you’ve got some accountability it will be easier and better. It doesn’t have to be a $2,000 course, it could be an audio book, it could be pounding through a book a week. It could be whatever that is, but find a way to compress decades of information into days. Tony Robins is the first person I heard say that, he said, “You can read a book that takes a decade of someone’s time and energy and put in a format where you can consume it in a day, and you can literally learn in a day what took somebody a decade to learn.” That’s the power of books. That’s what I want to do through here. I want each week for me to get a decade worth of stuff in a couple days. But multiply that by 5 or 6 guys on my team. I’m getting half a century worth of stuff every single week. And as a team we’re growing and contributing and it’s going to be awesome. That’s kind of the first step. The second step is, and I talked about this a little while ago, I want to, not just from a learning…..Did you hear that car, some guy thinks he’s way too cool. So that’s the firs thing, the second thing, I don’t just want to grow from a learning standpoint, that’s a big piece of this. But the other piece I want to learn, is I want to grow in other aspects of my life as well. I’m going to use this opportunity fo rboth. What we talked about doing today, Dave and I. And I talked about this a little while ago, figure out all the different tests we can take on ourselves to figure out where we are in things. So Wellness FX for example, has an amazing blood work. You can do all this blood work and they ‘ll give you back this panel for everything, your testosterone levels, your fat levels, your cholesterol, everything. So I’m going to go and I think Dave’s going to go and try to get everyone else to go do a Wellness FX and get our initial blood work done, and I want to do another food allergy test. I want to do a 23 Me test, which is like, I actually already did that one. But everyone else is going to get a 23 Me test, which is going to tell you your genetics. We’re going to make lists of as many different tests like that we can take. Personality test, we did a disc profile recently. Other ones like that and try to get baselines of all this stuff, so I get to become more aware of all this stuff. My body, my personality. The love language test, all these things so I have a better picture of where I’m at to figure out where to grow from there. Half of growth is being aware of where you are today and most of us don’t really know. We’re kind of just wandering around bumping off things and hoping we’ll eventually get to where we want to go. But the best way to get to where you want to go is having a map to help you get there. So we’re going to be doing all these tests to figure out , here’s the game plan and map of where we’re trying to go. We’re going to make an excel sheet and bust out as many tests as we can find. Personality, health, blood, urine tests, if that’s what it takes. I don’t care, whatever it is. Take tons of tests so we can get some baselines as well and from there make cool decisions. So that’s kind of what’s happening. I’m going to meet today with my team and see who wants to get in on it. And we’re going to start going through a huge growth phase of our learning and also getting tests done to figure out where we’re at and figure out how to evolve and grow from there. So we can grow more, contribute more, and help change the world even better. I don’t know about you, but I’ve got some big visions to change the world and I feel like we’ve just gotten started. Anyway, I hope this gets you excited, it gets me excited. What I would do is find 3 of your friends and have them listen to this podcast and become accountability partners. Each of you pick a book or a course a week or whatever it is and start mass learning and figure out how you can apply it to your businesses and figure out how you can apply it to your life. If you wanted to test things as well. There’s a bunch of them, Wellness FX is a great one, it’s kind of expensive. But you get all your blood work on everything, it’s a good place to start. The Disc Profile is awesome. If you’re in my inner circle, we’re giving everyone in the inner circle the Disc Profile and Mandy is our, besides me, the other coach in the inner circle. She’s coaching everyone through which has been amazing. But start finding those things so you can start getting baselines of where you’re at on everything. It’s going to be a fun project. So there you guys go, operation growth has now officially begun in my life. And it’s now, you’ve got permission to start on your life as well. I hope that helps you guys. I’m at the office, I’m going to go have my meeting. Talk to you guys soon, bye everybody.

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Ben Settle On Personality-Driven Emails

Play Episode Listen Later Oct 12, 2016 41:42

In this episode, we chat with the one and only Ben Settle. Ben is a well-known email marketer who has a unique approach to writing emails. We get into the specifics of his unique style, why it works so well, why most people royally screw up the entire purpose of emails, and how you can use it in your own business for better results and a heckuva lot more fun writing emails! Resources Mentioned bensettle.com Transcript Jeremy Reeves: Hey, what is going on everybody. Jeremy Reeves here with another episode of The Sales Funnel Mastery Podcast. Today, I have on the line, Ben Settle. Probably a lot of you listening know about Ben. Basically, he is an email marketing bad ass -- if you bring up the subject email marketing, you have probably heard his name somewhere in there. He basically runs -- he does not do copy work anymore, anything like that. He kind of just focuses on you know, showing business owners how to write better sales copy with email and we will talk about it a little bit later where he has a news letter called email players which is pretty awesome and we will get into a little bit about that later. Ben, how are you buddy? Ben Settle: I am doing good, Jeremy. Thanks for having me on your show here. It is good to be here. Jeremy Reeves: Yeah, yeah. I appreciate you coming on. So before we get into like you know, the actual tips and all that kind of stuff. Tell everybody a little bit about yourself you know, go into your story a little bit so people know you know, who you are or what you have done and why people talked about you in the industry. Ben Settle: Okay. I felt everybody says good things about me (inaudible 1:25.3) I hope not or else I am doing something wrong. I am basically -- whenever people ask me what I do -- and being in this industry you know the frustration to that problem. You go to a party and it is not business people, certainly not internet people. What do you do, right. What are you saying.. I used to have these different answers. I would like to gauge people’s response. Like I (inaudible 1:47.6) expand emails. I write (inaudible 1:51.0) emails, but now I will say, I am like (inaudible 1:53.4) who gets paid. And then they go, what do you mean by that. I said, well, I wake every day. I write an email, it takes me 10 to 15 or maybe 20 minutes tops and then I am done. I go off and have fun and play all day. That is the essence of what I do and the kind of lifestyle (inaudible 2:09.6) you know, there is people right now out there glorifying long hours and hard work and few hours of sleep and I am like the (inaudible 2:19.9) whatever it is or a writer who does not you know understand grammar, but that is like, I am the opposite. I have tried to build a lifestyle where -- I do other stuff, but I only have to do that and so that is pretty much what I do. Jeremy Reeves: Nice, nice. Why did you make that decision you know, because I am on the same way and everybody listening to this probably is too because that is what I talked about all the time is you know, time freedom and kind of not going after you know, the typical like you work until your eyes bleed just because you know, if you are trying to build a company sell for you know 7, 8, or 9 figures then maybe do that for a couple of years and then sell it and then you know do whatever or like Gary Vaynerchuck says, you know, he cannot live any other way you know, that is just part of your DNA and that is fine, but I mean, I definitely at more along the lines of yours you know what I mean. Work for a couple of hours. Work you know, for a little bit and then enjoy your life you know. So why did you -- why did you end up you know, wanting to go down that path you know, versus like the work until your eyes (inaudible 3:28.4). Ben Settle: Yeah (inaudible 3:28.4) and I was just speaking at an event a couple (inaudible 3:32.2) weekend and I remember telling people I am like the anti Gary V. not that I am against him (inaudible 3:39.8) I respect the guy. Do not get me wrong, but I am anti that in the sense of I do the opposite, like I could not -- I am not a -- like he said, he is apparently -- I have never heard the guy talk before. It is kind of funny because everybody (inaudible 3:50.9). Apparently, I was on this interview called mixology I think with Andrew Warner. Really cool show. He was telling me that in an interview Gary V (inaudible 4:01.5) he is like a mutant. He only needs like an hour of sleep. I do not know man. To me, like that is not what I want. So this is probably back like 2004, I was you know, somewhat new copywriter. I have been doing it for about a year or two or whatever. And I remember being on this guy’s list, Matty Furey. Now, to me, Matt Furey is the email king. I give him all the -- I mean, the stuff he teaches is the foundation of how I got in to all of this. Now I hear often a lot of ways not but the foundational stuff. Yeah, I owe that guy everything as far as I am concern. I will be pumping gas at the Chevron right now (inaudible 4:35.6) for him. He was selling to the fitness niche right. You know, body weight, exercise books master stuff. He would write an email everyday and he will be done. Sometimes he brag (inaudible 4:45.1) you know. I do not even check his email respond. Just pushing (inaudible 4:48.0) I want to go off. I am in China. I am going to go write often and get massages whole day out. And I thought, man, that is what I want. I (inaudible 4:54.8) busting my ass like you know, client work. I am like, I want that. I want to go just send an email out and be gone for the day, so I can have the option to do other things if I want and I do. I write novels like monster novels and I (inaudible 5:07.4) joint ventures that I am involved in like in a golf market, but that stuff is optional, okay. (inaudible 5:12.9) to do this one thing and it is a very freeing way to live. I can still work hard if I want you know, I do. I do work hard. I get bored very easily, but it is nice to not have to, that is my whole point. Jeremy Reeves: Yeah and I think that is a big point you know. It is the freedom to do you know, if you wake up one day and then you are like shit, I just do not feel like working. I mean, you do not have to, you know, versus if you are tied down by a thousand things, it does not matter how you feel when you wake up. You have to work and it is just your grinding through it. You hate your day and that kind of thing. I totally get that. I love that. Ben Settle: To clarify a job at that point. Jeremy Reeves: Yeah, it really is, yeah. And I think a lot of people are you know, struggling with that. I think that is how most people set up their businesses. Ben Settle: You know, there is something -- I am also going to play Devil’s Advocate against myself because at the same time and I told (inaudible 6:05.8) you probably heard me talked about this in Kenny Roger’s thing. At the same time, those guys (inaudible 6:12.2) building actual real businesses and companies that they can sell off or just leave to a team to run, I wish I was more like that. I mean they are really the winners. They are the ones are going to win this race. I am just sitting there. I am just coasting along right now. If I get sick or hurt or die, some kind of (inaudible 6:27.1) because I do not have that (inaudible 6:29.5). So there is freedom there, but it is like the freedom of a drifter and like that (inaudible 6:34.4) David Banner wondering the earth. Well if he breaks his legs, he is kind of screwed you know. At the same time, I mean there is something (inaudible 6:42.0) to the other side and I should be thinking more like that. I just have not thinking inspired yet. Jeremy Reeves: Yeah, yeah. You know, like anything else, there is pros and cons. There is no black and white. There is no perfect way to do things. It is just whatever works for you and your lifestyle you know, what you want to do you know. So you know, for anybody who has not heard of you, I feel like a lot of the audience listening to this probably has at least a familiarity with you and the style of writing that you do, but tell everybody about like, because your writing is very different than most people you know what I mean. So I guess walk us through like the -- I guess like the overall framework that you used for writing and I do not know if you can write copy. I know some people can just spout off copy off the top of their heads, but like just to kind to give an example of what it sounds like just so people can see, kind of hear how it is different you know, than like a typical email. Ben Settle: Well, here is -- they have been hearing me do it since we got on the phone or on the Skype here because I write just like I talk and this is the fact. If I have a unique way of writing it is only because I have a unique -- everybody has a unique personality. I simply expressed mine through my writing. How I write is exactly how I talk. In fact, you were talking to Jonathan Rivera you said recently and he is my -- I am going to be doing a new podcast by (inaudible 8:05.8) well I can do new (inaudible 8:07.6). Jeremy Reeves: That will be interesting. Ben Settle: I had a podcast for 2-1/2 years with him and he was the producer and I am going to be you know, we ended that in actually just a couple of weeks ago completely. Now we are going to do a new one next year, different one. But anyway, he told me that, he called me on the air once and he went to some mastermind right where there is a bunch of people there that I guess knew me in person. We have hang out (inaudible 8:31.4) and then like you know, Ben sounds exactly like, on his podcast as he does it in email as he does in real life is the exact same voice completely congruent. You know you are talking to -- you can tell it is a Ben email without even seeing the frontline if you know him or heard him talk. So all I am doing is writing like I talk which is a very simple principle that I learned from Matt Furey actually. I give him all the credits for it. I used to censor myself. I do not anymore. I am raw, uncircumcised opinion and that is the way I do things. Jeremy Reeves: Nice. So how do you -- in terms of like you know, because I get a question a lot of you know, how much value do you put it in and like what do you sell. How do you leave the sale like all you know, all the kind of typical marketing questions. What is your -- do you have like a -- I guess like a framework for your emails, like do you follow a certain structure for them or do you kind of just like blurted out and you know, or do you follow like kind of a certain structure for them? Ben Settle: Well when I was figuring all this out, I very consciously started figuring out different structures. So for example, I am going to tell a story and 1 email or I am going to do a Q&A or I just (inaudible 9:41.3) with somebody ask me and I just answer. That is another structure or checklist of some kind or just a rant like a controversial rant and a whole bunch more. But I had to consciously work all this out and systematized it and you know, that is kind of what I teach these days, but nowadays, it is (inaudible 10:00.1) to me, I do not think any of that stuff. It is just in my subconscious. I just sit down and I have an idea, I start writing and I cannot explain it beyond that (inaudible 10:07.5) it is kind of like (inaudible 10:08.9) right. When you are trying to learn something, you are consciously unconfident. You know, you do not know and then you go from conscious confidence where you can do the thing while you are thinking about it and then you get to the point you are unconsciously confident which is like driving a car, you did not think about it anymore. And that is where I am (inaudible 10:25.2) that now, but I did have to work that stuff out originally and just keep doing it over, over, and over for the last you know, 8 or 9 years every day, sometimes 2 to 3 times a day to the point where it is so (inaudible 10:37.1) it is like hard for me not to write an email every day or voice emails. Jeremy Reeves: Yeah and actually, you know, speaking of daily emails. I know you are (inaudible 10:45.9) daily emails and you know, everybody has a different opinion on that of course. So you know, walk us through like you know, why you do daily emails? Have you tested not doing daily emails you know, have you tested autoresponders you know, what are some of the things that you have kind of try and saw that it work best around like frequency. Ben Settle: Well, when I first get started many months ago, I did like what the late great Gary Halbert used to teach people to do and I mean this with all due respect to him, but he was (inaudible 11:17.1). I mean he is right about a lot of stuff, but this where he was wrong. He was big on like send an email when you have something to say and then or only saw once in a while because then you know, people take it more seriously you know, all that what make sense on the (inaudible 11:32.9) especially back in like the 90s and all -- they kind of make sense. I still think it you know, when the work is well is how I do it now, but whatever, it does not matter. So I used to do that and so well, I would go months and months and months without selling anything. I would just be giving free content and free articles and then one day like exactly 10 years ago actually because I remember 2006, my friend John Anghelache who is a very good copywriter, excellent copywriter, I respect the guy tremendously, he put together a product for freelanced copywriters like how to get clients and my list was you know, very into that sort of thing I said good, I have got something to sell them right, it is a high ticket, high quality thing I believed in. So I send some -- (inaudible 12:14.1) asking for the sale and got a bunch of angry mob of angry people. How dare I sell anything. You are pimping your (inaudible 12:21.2) I never sold anything before though. And that is when I realized trying to appease these loser freebie seekers is the worst thing you can do if you want to have a solid email list or you are not getting a bunch of spam complaints and just trolls and all that. And so I started you know, thinking about that with why I am trying to appease this people. I have something to sell, I should do it and then of course I ran into Matt Furey’s teachings. He is pure daily email from many reasons like for example, people procrastinate you know, and you can assume it even seeing your last 10 emails just because of spam filters and they are busy. I get people telling me Jeremy that they made a decision to buy from me 6 weeks earlier than when they actually did. They just did not have the money. They just (inaudible 13:03.5) for reminding them every day. And here is another thought. If you are trying to position yourself as an expert, personally, I would like to position myself as a leader not just an expert because people listen to experts but they follow leaders, but let us just say -- Jeremy Reeves: It is a good distinction. I like that. Ben Settle: Yeah, I mean, you are trying to position yourself as some kind of authority, let us just put it that way and (inaudible 13:24.1) something to say once a week or twice a week you know, and then this other guy comes along and he has something to say every day. Who is -- perceptually, who is the leader? I mean if you do not have something to say everyday on what you are doing, people may not consciously think about it, but unconsciously, they think about this person is really the expert they say they are. And so, it is that and it is just this consistency, is like talk radio right, like every day you show up. They do not have read every email, but I am there every day and I am going to get them eventually if they are susceptible to my (inaudible 13:55.8) and the people I do not want will leave peacefully because they are tired of getting (inaudible 14:00.0) emails, so it is fine. It works out in so many -- it is a good way to keep your list strong and keep people kind of addicted to you like literally get a dopamine drip when they see your name in it, (inaudible 14:10.7) what is he going to say today. And you know, there are so many reasons to do daily and no I cannot think of any reason not to other than pure laziness or like you know, people just (inaudible 14:20.2) why I have to do the work. Jeremy Reeves: Yeah, yeah. That is a good point, and honestly, I think that is what it is most of the time you know. Ben Settle: (inaudible 14:28.4) they do not want to have to do it and I give it (inaudible 14:31.9) I understand it completely. I might even making fun of them because they think I know I should do that I am not doing and I am not doing it because I am being lazy and my rationalization (inaudible 14:43.0) spinning some other reason out, but the fact -- at the same time I will say this too. (inaudible 14:49.1) of internet marketing as we know it, (inaudible 14:52.3) but I once interviewed him, this is back in 2008 or something. He says, he only sends 3 a week and he tested it. Apparently, somehow got more sales doing that, whatever. I have never seen that be the case with anybody else but him, but (inaudible 15:08.3) about or anything. He is not a lazy guy so and he likes writing email, so for him, you know, I guess you have to do your own thing. I think that through writing emails that people want to read. Why wouldn’t you want to be there every day. They are looking forward to it. Jeremy Reeves: One of things I want to touch on and feel free to rant about this as much as you want. Ben Settle: I will Jeremy. (inaudible 15:32.1) free to rant. I love that kind of stuff. Jeremy Reeves: So what are your thoughts on controversy? Ben Settle: I love controversy. I tell you what. It is one of the things I teach people to do. First of all, people love controversy. I mean, it is (inaudible 15:49.2) right. People just arguing about the stupid and shit you know, (inaudible 15:54.0) 300 comments long and nobody has made a point. Nobody has change anyone’s mind, but they just like ranting. (inaudible 16:01.2) talk radio it is a lot of ranting, right. People like to hear ranting about things they are passion about. They like to hear ranting controversial stuff about (inaudible 16:09.2) they disagree about them. Let me give you an example. Back in the late 1980s, Marvel Comics decided to turn the green rampaging Hulk into a smart gray Hulk, who is smaller, not as strong, he is still strong, but not as strong as rampaging green Hulk because he is kind of like sinister-minded, kind of an antihero kind of you know, just a vicious guy basically. And all of the green Hulk people were pissed. They are sending letters (inaudible 16:37.0) writers and editors and we are never reading the Hulk again and then they noticed every month that went by, the same people were still there. They did not leave. They are still there just to see how much mad they can get and sales keep going up more. So controversy, it is a funny thing. Half of your list should disagree you know, half will probably agree with you and that is actually a very good balance and the (inaudible 16:59.8) one, you can pull to your side. So I am all for controversy. It also shows that you have some balls. I mean, most people are afraid to be controversial and people like to follow brave people. They do not want to follow some timid little rabbit like you know, (inaudible 17:16.7) me as I was. I was as timid little rabbit afraid to say too. I have tried to get to controversial. Now, it is like, I just want to see the expression on their faces change when I say something that pisses them off you know what I mean (inaudible 17:30.0). Jeremy Reeves: That gives you your little dopamine rush every day when you get hate mail. Ben Settle: It is a rush of dopamine. I love it. I eat it up. I love and then I use it in the next day’s email to make their point stupid and (inaudible 17:44.0) my part. Jeremy Reeves: Yeah. And the funny thing is, I always say like you know, if you picture yourself kind of like in the middle and you are like you know, like a magnet and the more that you pissed off people and push away and polarized people, the amount that whatever like the amount of whatever polarization you have to those people is the exact like in inverse relationship with people attracted to you, you know what I mean. Ben Settle: Absolutely. I totally agree with that. In fact, that is a major foundation of personal branding like how it is done, at least done. Most of them do not understand personal branding but done properly that is exactly it. You can almost tell your success by how much people hate you. And there is something else that (inaudible 18:29.0) deeper thing at work here too. Someone who is not afraid to just give their opinion up. It has to be done righteously. It cannot be done as a tactic or like I am going to be controversial is a tactic. It is going to be because you really see something that you know is wrong in your mind, in your heart like you are going to talk about it. It makes people realized that you are not me. You do not need them, if you did, you would be dancing on (inaudible 18:52.5) right, and you are almost trying to repulse some away and there is a lot of -- it is under the consciousness. It is not some people think about, but by being controversial that is why people do not go away because they -- there is something about you that they find attractive as a business owner, as a leader, and whatever, and even if they disagree or do they respect you and it is far more important as the late great (inaudible 19:15.5) I would say. It is far more important to be respected than liked and the more effective you are the more respected you are. So just by getting good at what you do, and proving your point and not giving in like the late -- for example, the late Dr. Atkins, right. I mean, he for years, was getting abuse by the media and people mocking him around. He stood with it. Now he is a world recognized brand you know. There is something to be set for that. Jeremy Reeves: Yeah. And I think a good example of not being controversial just to be controversial is like, if you are you know, so like we both agree with the -- we both kind of stand for like the you know, building a business for freedom you know versus the whole work until your eyes bleed thing. So you can be controversial about that. You can say like you know, the other side is I do not agree with that, blah.. blah.. blah.. and that is kind of good way to do, that gives -- you are going to attract people that think the same thing. And then, but if you want to do the stupid way is kind of like if you are like oh I hate all puppies you know, it is like -- like there is no -- there is no meaning behind it. You are just being an idiot you know what I mean and whether you hate puppies or not I mean I do not know how you can hate puppies, but you know what I mean like it is not actually serving a purpose to say that you know what I mean, I think that is a good -- Ben Settle: I will give you a recent example and so I think -- I think this is like, this will give people an email example too so it is kind of like teaching them email stuff at the same time. I am not totally against (inaudible 20:43.2) so for last year and a half, I have been studying this kind of kung fu called Wing Chun. Wing Chun, sometimes people think I am saying Weng Chan. Jeremy Reeves: I actually thought you did. Ben Settle: Yeah, well because of my stupid Midwest accent thing, gets me in all kinds of trouble, but I got to shake that, someday, but anyway, I was talking to my (inaudible 21:05.8) just last week and he was telling me about this -- I do not know Chinese phrases (inaudible 21:10.4) it is called flowery hands. These are like kung fu like and not just kung fu but any kind of martial arts were just all show and it is flashy but it is not really applicable in real life (inaudible 21:21.0) in Hollywood and movies. Most of them is just bullshit, it would never work. It is flowery hands. It is very fluffy. It is made to look cool, but the reality is you are not in balance with anything. You can easily get (inaudible 21:30.7). So I said, we have some of that and this was an email I sent (inaudible 21:34.4) and then we have some flowery hands in the email world too and I went over some things that I think (inaudible 21:40.9) that people do like will take the Gary V and I am trying to pick (inaudible 21:46.2) I just do not agree what a lot of people of do. He has this thing I think it is called jab, jab, jab, right hook, like that. Like give something free, give something free and then make an offer. I am completely against that. I think that is very flowery hands. The style looks nice, but the reality is that it is very selfish to not sell on every email and (inaudible 22:08.4) opinion because if you have something that is going to benefit someone’s life, what good (inaudible 22:14.2) at least left a note (inaudible 22:15.5) everyday. It is kind of like -- if you have a painful urinary tract infection, where it feels like you are pissing a razorblades and all that. You need to go to the store or pharmacy to get your prescription and they have -- the pharmacy (inaudible 22:28.4) and they say look, this is a good will day today, we are not going to sell you anything (inaudible 22:32.2). Like that is the mindset, the flowery hands mindset or people -- for example, there are people who give their list the option on how often they should hear from them. It sounds very nice. Very nice guy. Very (inaudible 22:47.0), it is still very selfish and at the same time, it is going to kill your sales (inaudible 22:50.9). And it is very flowery and I am not saying it would not work and some people can definitely pull it off and it is fine. There is nothing wrong with it, but to me, it is very flowery. It is just for show as to prove that I am not this big salesman. I am a salesman. I am trying to sell you something, but I am going to do it in a way where you like it, you know. I am like the passive abusive guy you know what I mean. I am going to abuse you, but you are going to like it. And you want more the next day. So anyway, I did an email about that. I did it once. There are some other things too and that was controversial email. I was not insulting. I was not trying to insult anyone’s specific (inaudible 23:29.2). I was simply giving people a different option for thinking differently basically because most people are thinking in this (inaudible 23:36.2) world (inaudible 23:37.7). They do not have to listen to me. They do not have to agree with me, but they are going to see another point of view and that could be controversial. Jeremy Reeves: Okay, yeah, yeah. I mean, honestly, if you look like a really good example of all this right now whether you love (inaudible 23:50.8) is trump, right. I mean, oh my God, I mean the marketing (inaudible 23:55.9) from that guy is just, Jesus -- Ben Settle: I hear you. I mean, earlier this year where I finally read his book, (inaudible 24:03.4) and I am like his whole play from what he is doing is in that book. There is no mystery to what he is doing. People like to (inaudible 24:09.4) at the reality is just very basic. Principle based versus tactic based and you are right and you know, he is controversial and he does it on purpose, but he is also doing it because he sees a problem that needs to be solved. Now whether you agree to him or not it does not matter. I do not give this guy a malicious (inaudible 24:26.9). I do not think they are being malicious not certainly on purpose, Hillary maybe, but like (inaudible 24:32.7) I do not look at him as trying -- I do not agree to anything he says, but I do not think he is malicious (inaudible 24:38.0) I think he believes them and it is controversial and (inaudible 24:41.4) and so as Trump is the same way. Jeremy Reeves: Yeah, definitely. So let us take this you know, because there is like the whole daily email thing right, and I think we cover that pretty well, but how about like when you are doing -- let us just say that you are doing a promotion you know what I mean. So it is like, you are sitting down. You are planning out some actual strategy because you are not going to write -- you are not going to -- you maybe write the same way in terms of like tone and things like that, but in terms of like the actual strategy behind it, that is going to change obviously because you know, you cannot just send out you know, the exact same daily emails when you are doing like a 4 day promotion or something like that. So how do you switch up the strategy? Do you keep the same tone, I am sure you do, but you know, is there a certain strategy that like a certain way that you like to structure those types of emails or like how does the overall email strategy change based on like the end goal that you are trying to reach. Ben Settle: It does change at all for me. The same email -- for example, if I had a 100 emails in an autoresponder space the day apart, I write them randomly in the exact same as if I am writing email broadcast and it has never hurt me. It is always done very well. What I do, okay, -- this might be the better answer to your question. I do not look at email tactically like most people do. Like -- okay, so I have Facebook group. This one guy was in there saying, well, how about this 4 emails I want to send off. This one tells, agitates the problem and this one you know, whatever, it is like problem education and I said, dude you are dead in the water right now because you approaching this tactically and you should be calling from a principle based thing. This is (inaudible 26:20.7) the world’s most (inaudible 26:23.3) negotiator. The reality is that you should be looking at what your market, what the problems are in your market and writing about that, not thinking (inaudible 26:30.3) agitate. What is insecurity they have that you can write about it you know. It is really (inaudible 26:36.6) like come from the market first not (inaudible 26:39.2). And so, that is how I approach for example for a promotion. I say, look, I think I have a real-life example, a recent one actually of something like it. So I say, okay, so a couple of years ago, I (inaudible 26:39.2) most people do. So this is back when he had this product that shows you how to do the survey funnels. He does not have it anymore. Now it is like a mastermind, but -- I bring this example up because I beat all his affiliates handily including some pretty big names like I just beat them all and I did not even try (inaudible 27:10.8) burned up somewhat. I was (inaudible 27:10.8) vacation. All I did was I said, okay, I have affiliate marketers on my list. I have network marketers on my list. I have freelance copywriters on my list you know, I looked at all the people who are on my list and I did an email about each one. So how could a network marketer (inaudible 27:27.3) this and I write email about that. How can affiliate marketer use this information, wrote an email about that (inaudible 27:32.9) same style and tone and all that, but I was targeting different segments of my market. I did this recently with Danny (inaudible 27:40.5) you know Danny (inaudible 27:41.3). I was selling his course builder (inaudible 27:43.6). He simply really -- this is way better than -- like the average affiliate. I do not know if I did the best or not, but you know, way better. I mean, he was very happy about it. I did the same thing. Okay, so, why would a freelance copywriter need to learn how to build a course. Why would an affiliate marketer need how to build the course. Why would a network marketer (inaudible 28:01.6) it is all about your list and the people on and what they want, tailored around that. That is the principle then you can throw the tactics after the next emails if you want, but starts with that. Jeremy Reeves: Yeah, you know what, I am actually -- I am actually working the whole day today and yesterday and tomorrow and probably the weekend actually which I rarely work weekends, but I am just motivated this weekend. But I am coming out with the new course and that is, well like, what the whole thing is wrapped around because I mean, you know, as a copywriter, you know, you are trained to, you are trained to -- and honestly this is really what separates really good copywriters from really bad copywriters is how much you focus on the actual market, the problems they are having you know what I mean, because you can write -- it kind of comes back to the flower hands. You can make the copy sound great but if you are talking about the wrong problems or you are talking to the wrong audience of if it is generalized, it is not going to sell you know what I mean. Ben Settle: (inaudible 29:01.6) all the time. People’s flashy headlines, all the shit. They think it is so cool and it is like, you missed the market -- You know, let us talk about this a little bit more. This is very interesting topic. (inaudible 29:12.0) I do not have the product made yet, so write the ad first, and then create and like create the product in the ad. I did this in the -- work at home (inaudible 29:21.1) we did not have a product, right and we look at the market and I wrote the ad saying if I have unlimited powers what would I teach these people and put it in the ad and then it is like, okay, now we just need to make a product that fulfills all these claims and if we cannot, we just take those claims out. That is the ideal way to do it. Only copywriters are going to get that. Operators are not going to understand that. Jeremy Reeves: I am actually working on a client project right now and I am just about to finish up all the copy and I literally have not seen her product yet. It is actually not even -- it is not even created yet, yeah. And what I told her was, because she was starting to make it and I said, wait until the copy is actually done because then like I can just write it and until it sounds freaking awesome, and then -- Ben Settle: Absolutely. Jeremy Reeves: Yeah, and then what you have to do is you have to then create the product so it matches the level of copy you know what I mean, versus if you create the product and the product sucks, will -- I mean the copy or the product is the weak link and the copy can only go up to that level versus if you write the most amazing copy in the world and sell the hell out of it then the product has to come out to that level you know. Ben Settle: Absolutely. It brings it up. It actually raises -- and you know what, when I first got into golf interest like in 2009, I did not know shit about golfing, seriously. I hope I am not slamming too much in your (inaudible 30:39.3) But I did not know anything about golf, like I was -- I never played a bit, not even miniature golf and but I studied the market so intensely and the product was not ready, but I was able to write 80% -- everything but the bullets basically, without even seeing the product or knew the market and they killed, I mean it absolutely killed it in sales. I mean there is no one even close and so yeah, I agree with you on that. Jeremy Reeves: Yeah, definitely. And that is the same thing. I just have to go back and do the bullets you know. Having the product, that is really all you need is just the bullets you know. Ben Settle: Yeah, (inaudible 31:12.1) that is really how you need it exactly. Jeremy Reeves: Unless you are doing you know, one of the like (inaudible 31:16.9) old ads where it was just like a headline and then bullets and you know, go here to buy. Ben Settle: One of my favorite kind of ads to write. Jeremy Reeves: Then you kind of you know, you kind of need the product, but in every other case you know and I have not really -- I think that is the only time I have heard or even seen (inaudible 31:34.2) like that. I do not think I have ever seen anybody duplicate one of those you know. Ben Settle: I tried (inaudible 31:39.7) couple case like I have this ebook called Crackerjack Selling Secrets, (inaudible 31:45.8) like a main stream like it is a problem they know they have and they know they want solutions to it and you can (inaudible 31:51.7) it is like informational (inaudible 31:53.5) to teasing, it is perfect. You do not even have to do (inaudible 31:57.2) you know, just start running bullets, it is like to shoot bullets at them. Jeremy Reeves: Yeah, bullets are good. I think the biggest thing people are wrong with them is they almost like give it away in the bullet whereas you know, they are fascinations. They are supposed to be you know, they are supposed to build curiosity you know and I think -- Ben Settle: Yeah. 90% is a good -- like 90% (inaudible 32:20.3) 10% but they need to execute it is like the best kind of bullet, because it is informational like you could be getting educated (inaudible 32:27.4) Jeremy Reeves: So one -- oh God, I just had it, and it went out. I love that when that happens during the interview. Alright, well, I guess we will skip that one. Oh you know what, you know what I was going to ask you, it just came back. So one of the things that I always talk about is that you know, when you are doing these type of emails and like a lot of your -- a lot of people think you know, email is dead and obviously that is just total bullshit. But you know, when it comes to doing email or even social media, it is kind of like the same thing whatever you like your main marketing you know, some people are really good at and by the way, anybody listening to this, if you hate writing emails, but you are really good at videos, you are really good on social media, you can use the same principles and just use it in a different media you know what I mean. Ben Settle: It is all the same. It is all freaking same. In fact, I have a guy just showing my email players newsletter. I met him while I was speaking a couple of weeks ago. His name is Tyson (inaudible 33:34.0) I hope I said his name right. He is big in the (inaudible 33:36.3) world and he is a video guy. He is great. He is freaking genius at video. He is like (inaudible 33:40.6) all can be applied to video. I have another subscriber (inaudible 33:46.2) he is a rapper and he was like, Ben, I never write emails but I take it in (inaudible 33:52.2) he is on youtube and it work. So yeah, what you are saying is absolutely true. Jeremy Reeves: Yeah, yeah and so where I was going with that because I went off you know, total spider web there. One of my kind of theories is that you know, when you are doing this you are basically building a relationship and even if they are not because you said a while ago, you know, a lot of people -- they know they are going to buy, it is just kind of waiting for the right time whether it is money or whether they are too busy doing other stuff or whatever it is. Would you agree that writing daily emails or even just frequent emails or just having that relationship keeping constant touch, it really just sets -- it’s kind of sets the stage, it builds the trust so that whenever you come out with something, I think this is why you are such a good -- when you do affiliate programs it is because you built that trust you know with them. You built that relationship with them and it is like, it almost does not even matter what you are selling, it is just like oh well, Ben says this is good, therefore, I need it you know. Do you agree with that? Ben Settle: Yes and in fact, I am thinking -- all of the stuff. The relationship is far more important to go back and trying to build credibility and all the stuff because that is the credibility in fact that they like and trust you. That is why I said there is a different -- copywriting is different than email in that sense. Like copywriting has to be very specific because -- you know, it is a static thing (inaudible 35:13.5) everyday you do not have to pitch benefits and try to prove how great you are everyday. You just have (inaudible 35:18.1) with dialogue just like you would -- It is funny that you brought up like people just buy it. So I launched this product called Copy Slacker last February and you know, I ordered 50 sets of it because I do not think (inaudible 35:33.7) I thought I get 50 sales or maybe 40 sales. I have like a 177 and I do not know -- I doubt anybody, any of them really read the sales letter. (inaudible 35:48.2) told me, I just bought you know. So you are right about that and by being there, that is another reason to do daily emails you know everyday like a friend in their inbox. Jeremy Reeves: Yeah, definitely. I have heard a lot of product launch you will see it is like you know, hey it is 12 o’clock, the cart is open and you have 10 sales at 12 o’clock exactly you know what I mean. Ben Settle: That is a function of a very good marketing. Well it is the very end of February, first couple of days in March I was -- I spoke at AWAI’s web copywriting intensive (inaudible 36:20.3) and Clayton Makepeace was there. It was honored to actually get to meet him and actually be on the panel. I was like, wow it was like my fan boy dream come true. I remember him teaching. He was -- what we are trying to do, what he was doing in his business is, he wants to (inaudible 36:37.1) so that the sales letters just not even necessary like the selling is already been done before I get there. And this is what emails (inaudible 36:44.4) you do (inaudible 36:45.4) it lets you sell before it is even like you said, the cart opens and it is got to be close in 20 minutes already because it is already sold out. Jeremy Reeves: Yep, yep. Who is that, I think it is Joe Polish that says, basically the you know, the product and marketing should make -- oh God, what am I trying to say. I am blanking here again, wow, I must be tired. Jesus. The purpose of marketing is to make selling superfluous you know what I mean. Ben Settle: That is all (inaudible 37:21.1) actually. Jeremy Reeves: Yeah. I mean the purpose of marketing is basically so that when you are going to sell something they are already sold on it regardless of what it is. Obviously, as long as in touch with what they actually need you know what I mean. It is not like you can go and sell them like a garbage can and then they are going to buy it you know maybe you can, you should do a test. That will be funny. You should put your face on a garbage can. Let us see if it is (inaudible 37:43.2). Ben Settle: You know Jeremy I have a rather unusual example of this, okay. I wrote an email about this many years ago that did pretty well. So I live in Oregon, where it rains a lot. I live in Oregon (inaudible 37:56.8) specifically. (inaudible 37:58.4) it rains like 80 inches of rain a year right. It is raining all the time. When I first got my dog, she got to go out. I take her out in the rain because I have to take her out and she was just pacing around, sniffing around while I am getting soak and then she get into the position like she is going to take a crap right like a rabbit looking position and then she would like not crap and then she starts sniffing around me and she did that 2 or 3 times. I am out there for 20 minutes during this (inaudible 38:24.2) And I was like what the hell -- I called it phantom poop like she is acting like she would poop and she did not. Well then it dawned on me -- it did not take a long to dawned on me that -- if I just wait to take her out when she really has to go when like it is like a periscope coming out of her ass (inaudible 38:41.5) it is coming out, she will go right away and I thought isn’t that how it is with selling, like most products (inaudible 38:49.1) are phantom pooping basically. They acting like they are going to buy. They did not look. They did not sniff around a little bit maybe they can see some other options but if you wait to actually pitch them when they are ready to buy it is a much easier to sell. So I think that goes in line with what Joe Polish is saying. Jeremy Reeves: Yeah, definitely and by the way, please tell me that you have written about that in email. Ben Settle: I did. I wrote about that. In fact, this is an example all the time when I get the (inaudible 38:49.1) because it makes the point. Jeremy Reeves: Yeah, it really does. It does. Well hey man, I have had a blast you know, I have learned a bunch. I am sure a lot of -- I am sure we have broken a lot of paradigms on this especially if you know anybody listening to this has not kind of been indoctrinated by the settle way. I hope you have kind of shifted some beliefs a little bit you know, I know your stuff gets really good results for a lot of different people in a lot of different industries you know. I always like to say that because people are like, oh my business is different and it is like, no, no. It is really not. Are you selling to (inaudible 39:51.5) yes. Okay, well no it is not. Ben Settle: Yeah. It is not different and you know what that is my whole goal on these things, is you give people options for thinking differently. They do not have to take my option but at least they know that it exist and if they want more they can you know, come to me for more of it. Jeremy Reeves: Yeah, yeah and speaking of that you know, before we hop off, tell everybody you know, where they can find you you know, what should they do if they resonate with your -- you know, your style? Ben Settle: Okay, well, they should go to bensettle.com and if you give me your precious email address. I am not going to promise I am not going to abuse it or anything, but I am going to mail you okay, but if you give me your address, I will send you the first issue of my 97$ a month “Email Players” newsletter which is a prestigious newsletter, but I will send you the PDF of the first issue obviously, like my autoresponder and there are 24 ways in there that you can start making more sales with email (inaudible 40:44.1) right away. People have told me they made tens of thousands of dollars just with that free issue, it is yours. If you do not give me your email address you can still click through the blog and there is like almost 2,000 pages of articles on there well over a dozen audio hours of audio and video training, all free. it is bensettle.com. Jeremy Reeves: Yeah and that will be in the show notes for everyone listening. So just you know, go in your phone and click in the show notes and you go right there. Ben it was a pleasure having you on. As always it was entertaining and educational. Thanks for coming on. Ben Settle: Thank you Jeremy. Good talking to you again too. Jeremy Reeves: Yep, you too. See you.

How Changing Your Environment Can Take You From Good To Great

Play Episode Listen Later Oct 4, 2016 12:28

A few simple ideas to get you out of your rut. On today's episode Russell talks about how making a simple change could help reinvigorate your business or how you feel. He also talks about how complacency can be bad for you. Here are a few other interesting things you will hear on this episode: How making a change to your own environment can help re-invigorate your passion for something. What two things that Tony Robin's teaches that prove he is not a motivational speaker. And what change Russell made to re-engage affiliates in Clickfunnels and how it working so far. So listen below to find out why complacency can be a negative thing when it comes to your life or your business. ---Transcript--- Hey everyone, this is Russell again and welcome back to Marketing In Your Car. I hope you guys enjoyed the new intro. Was it pretty cool? So we're matching and modeling, I'm not sure if I told you guys this, but the Funnelhacker.tv TV show intro which is coming soon to a Youtube channel near you. So it'll be at funnelhacker.tv, if you go there you can kind of see the actual intro, which is really, really cool. So this is kind of….we're trying to like kind of blend those things together. So we decided not to change the name Marketing In Your Car, we're keeping it Marketing In Your Car, but it's basically Marketing In Your Car for Funnel hackers. Its showing you guys what we're doing in real life each day as the funnel hacker. Anyway, I hope that you enjoy that. For those that have been faithful followers for a long time, you know for the first 100 and something episode it was like a disco, 70's music then we switched to a quick thrown together one and then this one is…..anyway, who knows. It could be worse, but at least it's changed. Change can always be good. So speaking of change being good. I wanted to talk about that for a little bit, because right now we're going through some fun changes. We just bought a new office and now we're rehabbing that. I think next week we start knocking down walls and kind of starting that change. You know last year we changed our home and moved to a new home, there's just a lot to do with that. I was listening to a Matt Furey call. I don't know I bought a whole bunch of these really random Matt Furey CD's from back in the day and they're all over the place. I think its like, the grab bag was 8 grand, every CD he's ever done, so I just got the whole thing. So there's one random one, so I don't know if anyone could ever find it again, but he's talking about the energy of a room and how you can change it. He's talking about how if you go sit in your room and look around, or your office. Sitting in your office and looking around and see your desk, your monitor, your computer and there's a certain energy that's from that. And this is the Woo Woo side of things, so I don't really understand this stuff. But you kind of feel that, right? You sit in there and you're like, this is my world and my things. And what happens is, after a while we get comfortable in our situations and things. And sometimes that can be a good thing and sometimes that can be a very negative thing. Complacency is one of those things that's like, if we're complacent then we're like, “Oh, I'm good.” And then you don't try to grow. One of my favorite things that I've ever read was in the book, Good to Great, it talks about how good is the enemy to great. Why are there not more great marriages? Because there's a lot of good marriages. Why are there not a lot of great careers or jobs? Because there's a lot of good ones. Why is there not a lot of great companies? Well there's a lot of good companies. So because of that people get complacent and they don't grow. So good is the enemy to great, which is so cool and interesting and intriguing to think about. And so this is just thinking about changes and thinking about you know, moving offices in a couple of months. But even right now I'm in this office and I'm looking at everything and there's definitely an energy or whatever you want to call it, but there's something from that situation. There's some positives and negatives. There's some really good patterns I've developed in that space and in that spot where I'm sitting. And there's some negative one's too. So it's like, moving and change is good because it breaks this pattern. And it gets us out of a state of complacency. I think complacency a lot of times is what gets us in trouble. Now there is, this is always a two edged sword. There's the other side of becoming complacent. Complacent sounds like a negative, maybe it's not for everyone, for me it sounds like a negative word, but the reality is it's not always negative either. You know if you study Tony Robins, he talks about the two core things he does with people. He's not a motivational speaker. If any of my friends call him a motivational speaker I'm going to knock them out. One of my good friends went on this huge rant about Tony talking about how he's a motivational speaker and how bad it was, so I ended up buying him tickets an flying out to the event and making him go experience. I'm like, “Look, he's not a motivational speaker.” So what it Tony? Tony focuses on two things. First is the science of achievement, so how do you achieve more in life, right. How do you get more done. And notice the words, the science of achievement, science. So there's a scientific process to achieve something that can be replicated over and over again. So the first thing he helps people with is the science of achievement. And the second is the art of fulfillment. And fulfillment is harder, especially for super aggressive entrepreneurs who…we're trying to achieve, achieve, achieve and no matter how much achieve, how much you get, how much you help and grow and whatever those things are that are important to you, you always on the other side, most of us struggle with fulfillment. Actually feeling like, man I'm good. I gotta be honest, I sometimes envy people who are complacent, who can just sit there and be like, “I'm good.” So there's a fine line of complacency that keeps you from living the life you want and serving the way you can and impacting people and places in this world versus the other side of the coin, which is how to do you have fulfillment. How can you….and notice he said the art of fulfillment? So science is the system, it's a replicate-able thing. Art is different. I like to talk about that with funnel hacking and Clickfunnels as well. There's an art and a science to every funnel right. The science is like, the structure. Here's how it works. The art is like, what gives it that sex appeal. Gets people excited and intrigued and gets them to opt-in and buy and register. So there's an art and the science behind everything. I'm going down some rabbit holes on today's thing, I don't know why, you guys. I apologize. But I think the main thing I wanted to kind of go on and hopefully I haven't gone on too many tangents from this, but the main thing I want to stress is just look at your life and realize first off that good is the enemy to great and it's okay to be happy and have fulfillment, but also look at things…..like, “I could do better. I know I could achieve more, I could help more, I could serve more, I could be more.” And look at those things and say, “Okay, what do I need to change this thing? What's the pattern? What's the rut I'm in that's keeping me in this spot right now?” And a lot of times its as simple as changing your environment. Changing the way you sit, taking your office and flipping the desk around and moving everything around. And it's such a weird thing, but that change will cause…..it's weird. How does shifting my desk from here to here change things? How does me standing where I'm working versus sitting, how does that change things? All those kind of things, but it does. It breaks these patterns. Our life's a series of all these different patterns that we're developing. Some patterns serve us for good, some for bad and some kind of just get you in a rut. That's why we call it getting in a rut. So if you're in a rut and you want to grow and expand I'd recommend change. And it can be, for now let's look at changing environment, because that's such a simple thing to change. It doesn't take a lot of work, it's just moving things around and shifting how you sit. Changing whatever it is. Just a radical change of your environment. That's what that Matt Furey thing was all about. Take your desk, flip your monitor around, move your desk. Change the pictures, open a window, paint a wall. Do all these and it seems so ridiculous and dumb, but that change will be the catalyst that will break a pattern and get you out of a rut and help you go from good to great. See that all tied together right? I'm totally counting that. It's probably my ADD mind today. We're working on a new funnel. It's going to be awesome. I think I've talked about this before, but we pretty much identified in Clickfunnels, there's 6 or 7 different types of business owners who use Clickfunnels and they all use it for different reasons. So we've done a bunch of surveys and stuff to find out what those are and based on that I'm writing, it's so much work, but I'm writing 7 different webinar pitches, one on each customer type. So that's the project of a lifetime for me. Trying to get the first presentation perfect and then rebuild it for the other 6 to 7 markets. I'm kind of…..I say 6 to 7 because there's one that's a crossover and I'm debating on one presentation or two. And then basically what we'll have is a site where someone comes and they take a survey, from that it will identify what kind of business owner they are. And from there we'll have an email sequence, a landing page, a webinar registration. Everything that's very, very congruent to who, what type of business they actually are. And that is what we are working on here at Clickfunnels headquarters. So my goal is in the next 14 days, have that all done, recorded, live. And then the other cool piece I want, I really, really, really want, it's been interesting. I want a cool…not a viral video, but that's the best way to describe it, but a cool video to get people to take this survey, so I've been looking a lot. Obviously some of the fun ones are Squatty Potty and Poopouri and Vidangel is really good. Fiber Fix, the guys that did all those is a company called Harmon Brothers, so I'm working with them because they've got a funnel that's not converting, so we're talking about trading. Having them do a video for me in exchange for me fixing one of their funnels. But it's just so many things happening. It's like how do I stop everything to go fix their funnel, which we looked at. The problem is blaringly obvious so it's a simple fix, but in exchange am I going to get a cool video that we can use to get people to take the survey that then helps Clickfunnels take over the world. Lots of cool stuff. So that's it you guys. Speaking of changing environments. So this can work with your customer list as well, it's kind of interesting. We've been doing this Dream Car Contest for the last year and a half, two years. Trying to get people engaged, we've tried all sorts of stuff to get people engaged. “Go give away Clickfunnels accounts, get a car.” So finally I was like, “Let's change the message.” So we created a site called affiliatebootcamp.com, if you haven't seen it yet, go check it out. It's like a training course, it's completely free. I did a pattern interrupt, if you go to the page you will see it's not a typical sales video. It's me doodling and sketching things out and it's… I don't know, turned out pretty cool. The conversion rates are amazing. Just that change in messaging to get people re-engaged in our affiliate program has been huge. We did the math, if we could get basically 100 credit card signups a day for the next 100 days, which is how many days were left in the year when we started the program, we'd be at 30 thousand customers at the end of the year, which is awesome. That was our goal. So we launched it and right now we're getting a lot. Like closer to 200 members a day that are signing up right now. We get between 4 and 5 hundred to sign up for Clickfunnels that do step one of the process, but then….before it was closer to 70 or 80 a day that actually put in the credit card in step 2. Now it's closer to 200 a day, which is awesome. So it's working. But again the same message we've been talking about. It's changing the environment. The frame that we push people through to get them engaged in the process. So it works on a lot of different levels if you think about. Anyway, you guys I hope that helps a little bit. I'm at the office. I got a fun day of webinar building. So I appreciate you all. Have an amazing day and I'll talk to you guys again tomorrow. Bye.

tv art change speaking environment cd sitting funnel complacency clickfunnels woo woo good to great complacent squatty potty tony robins vidangel harmon brothers funnelhacker matt furey poopouri

How Changing Your Environment Can Take You From Good To Great

Marketing Secrets (2016)

Play Episode Listen Later Oct 4, 2016 12:28

A few simple ideas to get you out of your rut. On today’s episode Russell talks about how making a simple change could help reinvigorate your business or how you feel. He also talks about how complacency can be bad for you. Here are a few other interesting things you will hear on this episode: How making a change to your own environment can help re-invigorate your passion for something. What two things that Tony Robin’s teaches that prove he is not a motivational speaker. And what change Russell made to re-engage affiliates in Clickfunnels and how it working so far. So listen below to find out why complacency can be a negative thing when it comes to your life or your business. ---Transcript--- Hey everyone, this is Russell again and welcome back to Marketing In Your Car. I hope you guys enjoyed the new intro. Was it pretty cool? So we’re matching and modeling, I’m not sure if I told you guys this, but the Funnelhacker.tv TV show intro which is coming soon to a Youtube channel near you. So it’ll be at funnelhacker.tv, if you go there you can kind of see the actual intro, which is really, really cool. So this is kind of….we’re trying to like kind of blend those things together. So we decided not to change the name Marketing In Your Car, we’re keeping it Marketing In Your Car, but it’s basically Marketing In Your Car for Funnel hackers. Its showing you guys what we’re doing in real life each day as the funnel hacker. Anyway, I hope that you enjoy that. For those that have been faithful followers for a long time, you know for the first 100 and something episode it was like a disco, 70’s music then we switched to a quick thrown together one and then this one is…..anyway, who knows. It could be worse, but at least it’s changed. Change can always be good. So speaking of change being good. I wanted to talk about that for a little bit, because right now we’re going through some fun changes. We just bought a new office and now we’re rehabbing that. I think next week we start knocking down walls and kind of starting that change. You know last year we changed our home and moved to a new home, there’s just a lot to do with that. I was listening to a Matt Furey call. I don’t know I bought a whole bunch of these really random Matt Furey CD’s from back in the day and they’re all over the place. I think its like, the grab bag was 8 grand, every CD he’s ever done, so I just got the whole thing. So there’s one random one, so I don’t know if anyone could ever find it again, but he’s talking about the energy of a room and how you can change it. He’s talking about how if you go sit in your room and look around, or your office. Sitting in your office and looking around and see your desk, your monitor, your computer and there’s a certain energy that’s from that. And this is the Woo Woo side of things, so I don’t really understand this stuff. But you kind of feel that, right? You sit in there and you’re like, this is my world and my things. And what happens is, after a while we get comfortable in our situations and things. And sometimes that can be a good thing and sometimes that can be a very negative thing. Complacency is one of those things that’s like, if we’re complacent then we’re like, “Oh, I’m good.” And then you don’t try to grow. One of my favorite things that I’ve ever read was in the book, Good to Great, it talks about how good is the enemy to great. Why are there not more great marriages? Because there’s a lot of good marriages. Why are there not a lot of great careers or jobs? Because there’s a lot of good ones. Why is there not a lot of great companies? Well there’s a lot of good companies. So because of that people get complacent and they don’t grow. So good is the enemy to great, which is so cool and interesting and intriguing to think about. And so this is just thinking about changes and thinking about you know, moving offices in a couple of months. But even right now I’m in this office and I’m looking at everything and there’s definitely an energy or whatever you want to call it, but there’s something from that situation. There’s some positives and negatives. There’s some really good patterns I’ve developed in that space and in that spot where I’m sitting. And there’s some negative one’s too. So it’s like, moving and change is good because it breaks this pattern. And it gets us out of a state of complacency. I think complacency a lot of times is what gets us in trouble. Now there is, this is always a two edged sword. There’s the other side of becoming complacent. Complacent sounds like a negative, maybe it’s not for everyone, for me it sounds like a negative word, but the reality is it’s not always negative either. You know if you study Tony Robins, he talks about the two core things he does with people. He’s not a motivational speaker. If any of my friends call him a motivational speaker I’m going to knock them out. One of my good friends went on this huge rant about Tony talking about how he’s a motivational speaker and how bad it was, so I ended up buying him tickets an flying out to the event and making him go experience. I’m like, “Look, he’s not a motivational speaker.” So what it Tony? Tony focuses on two things. First is the science of achievement, so how do you achieve more in life, right. How do you get more done. And notice the words, the science of achievement, science. So there’s a scientific process to achieve something that can be replicated over and over again. So the first thing he helps people with is the science of achievement. And the second is the art of fulfillment. And fulfillment is harder, especially for super aggressive entrepreneurs who…we’re trying to achieve, achieve, achieve and no matter how much achieve, how much you get, how much you help and grow and whatever those things are that are important to you, you always on the other side, most of us struggle with fulfillment. Actually feeling like, man I’m good. I gotta be honest, I sometimes envy people who are complacent, who can just sit there and be like, “I’m good.” So there’s a fine line of complacency that keeps you from living the life you want and serving the way you can and impacting people and places in this world versus the other side of the coin, which is how to do you have fulfillment. How can you….and notice he said the art of fulfillment? So science is the system, it’s a replicate-able thing. Art is different. I like to talk about that with funnel hacking and Clickfunnels as well. There’s an art and a science to every funnel right. The science is like, the structure. Here’s how it works. The art is like, what gives it that sex appeal. Gets people excited and intrigued and gets them to opt-in and buy and register. So there’s an art and the science behind everything. I’m going down some rabbit holes on today’s thing, I don’t know why, you guys. I apologize. But I think the main thing I wanted to kind of go on and hopefully I haven’t gone on too many tangents from this, but the main thing I want to stress is just look at your life and realize first off that good is the enemy to great and it’s okay to be happy and have fulfillment, but also look at things…..like, “I could do better. I know I could achieve more, I could help more, I could serve more, I could be more.” And look at those things and say, “Okay, what do I need to change this thing? What’s the pattern? What’s the rut I’m in that’s keeping me in this spot right now?” And a lot of times its as simple as changing your environment. Changing the way you sit, taking your office and flipping the desk around and moving everything around. And it’s such a weird thing, but that change will cause…..it’s weird. How does shifting my desk from here to here change things? How does me standing where I’m working versus sitting, how does that change things? All those kind of things, but it does. It breaks these patterns. Our life’s a series of all these different patterns that we’re developing. Some patterns serve us for good, some for bad and some kind of just get you in a rut. That’s why we call it getting in a rut. So if you’re in a rut and you want to grow and expand I’d recommend change. And it can be, for now let’s look at changing environment, because that’s such a simple thing to change. It doesn’t take a lot of work, it’s just moving things around and shifting how you sit. Changing whatever it is. Just a radical change of your environment. That’s what that Matt Furey thing was all about. Take your desk, flip your monitor around, move your desk. Change the pictures, open a window, paint a wall. Do all these and it seems so ridiculous and dumb, but that change will be the catalyst that will break a pattern and get you out of a rut and help you go from good to great. See that all tied together right? I’m totally counting that. It’s probably my ADD mind today. We’re working on a new funnel. It’s going to be awesome. I think I’ve talked about this before, but we pretty much identified in Clickfunnels, there’s 6 or 7 different types of business owners who use Clickfunnels and they all use it for different reasons. So we’ve done a bunch of surveys and stuff to find out what those are and based on that I’m writing, it’s so much work, but I’m writing 7 different webinar pitches, one on each customer type. So that’s the project of a lifetime for me. Trying to get the first presentation perfect and then rebuild it for the other 6 to 7 markets. I’m kind of…..I say 6 to 7 because there’s one that’s a crossover and I’m debating on one presentation or two. And then basically what we’ll have is a site where someone comes and they take a survey, from that it will identify what kind of business owner they are. And from there we’ll have an email sequence, a landing page, a webinar registration. Everything that’s very, very congruent to who, what type of business they actually are. And that is what we are working on here at Clickfunnels headquarters. So my goal is in the next 14 days, have that all done, recorded, live. And then the other cool piece I want, I really, really, really want, it’s been interesting. I want a cool…not a viral video, but that’s the best way to describe it, but a cool video to get people to take this survey, so I’ve been looking a lot. Obviously some of the fun ones are Squatty Potty and Poopouri and Vidangel is really good. Fiber Fix, the guys that did all those is a company called Harmon Brothers, so I’m working with them because they’ve got a funnel that’s not converting, so we’re talking about trading. Having them do a video for me in exchange for me fixing one of their funnels. But it’s just so many things happening. It’s like how do I stop everything to go fix their funnel, which we looked at. The problem is blaringly obvious so it’s a simple fix, but in exchange am I going to get a cool video that we can use to get people to take the survey that then helps Clickfunnels take over the world. Lots of cool stuff. So that’s it you guys. Speaking of changing environments. So this can work with your customer list as well, it’s kind of interesting. We’ve been doing this Dream Car Contest for the last year and a half, two years. Trying to get people engaged, we’ve tried all sorts of stuff to get people engaged. “Go give away Clickfunnels accounts, get a car.” So finally I was like, “Let’s change the message.” So we created a site called affiliatebootcamp.com, if you haven’t seen it yet, go check it out. It’s like a training course, it’s completely free. I did a pattern interrupt, if you go to the page you will see it’s not a typical sales video. It’s me doodling and sketching things out and it’s… I don’t know, turned out pretty cool. The conversion rates are amazing. Just that change in messaging to get people re-engaged in our affiliate program has been huge. We did the math, if we could get basically 100 credit card signups a day for the next 100 days, which is how many days were left in the year when we started the program, we’d be at 30 thousand customers at the end of the year, which is awesome. That was our goal. So we launched it and right now we’re getting a lot. Like closer to 200 members a day that are signing up right now. We get between 4 and 5 hundred to sign up for Clickfunnels that do step one of the process, but then….before it was closer to 70 or 80 a day that actually put in the credit card in step 2. Now it’s closer to 200 a day, which is awesome. So it’s working. But again the same message we’ve been talking about. It’s changing the environment. The frame that we push people through to get them engaged in the process. So it works on a lot of different levels if you think about. Anyway, you guys I hope that helps a little bit. I’m at the office. I got a fun day of webinar building. So I appreciate you all. Have an amazing day and I’ll talk to you guys again tomorrow. Bye.

tv art change speaking environment cd sitting funnel complacency clickfunnels woo woo good to great complacent squatty potty tony robins vidangel harmon brothers funnelhacker matt furey poopouri

Matt Furey - Psalm 40 - Audio

Play Episode Listen Later Nov 29, 2015 38:21

Boulevard Bible Chapel

psalm 40 matt furey

Matt Furey - Psalm 40 - Audio

Play Episode Listen Later Nov 29, 2015 38:21

Boulevard Bible Chapel

psalm 40 matt furey

Isaiah Morel & Matt Furey - Audio

Play Episode Listen Later Jul 26, 2015 54:48

Boulevard Bible Chapel

morel matt furey

Isaiah Morel & Matt Furey - Audio

Live Life Aggressively Podcast w/Mike Mahler & Sincere Hogan

Play Episode Listen Later Jul 26, 2015 54:48

Boulevard Bible Chapel

morel matt furey

Ep.#110: David Weck is the creator of the popular BOSU ball. Dave joins us to discuss "Bosu-haters," the ins & outs of creating physical fitness products, Matt Furey's marketing methods, BOSU myths, strength coach Eric Cressey, & more

Play Episode Listen Later Dec 8, 2014 67:27

David Weck is the innovative mind behind the popular, and often controversial, Bosu Ball. David joins us to dispel the myths associated with the Bosu Ball, how he addresses the Bosu-haters, Matt Furey-styled marketing, life as a soap opera actor, the new and improved next-level Bosu, his upcoming inventions and products,as well as his advice in dealing with people who want to "pick your brain," for free. David also shares the following: How did an moment of falling asleep while standing up at the age of five, play a part in the creation of the Bosu ball David shares his journey from football to Wall Street, from roller-blading athlete to soap opera star, to personal training & successful inventor David discusses some of the biggest misunderstandings regarding the Bosu, including a popular study by strength coach Eric Cressey David shares the evolution of the updated version of the Bosu and how it will change the minds of those that disliked the first Bosu How did David respond (& continues to respond) to negative criticism toward the Bosu, a well as his other products & training systems How has the Bosu been able to consistently grow in production and profit, as opposed to many fitness products that come and go How does David's RMT Club differ from Clubbells, Indian Clubs, & Maces & who will benefit from it the most How did David attain the necessary funding to start the production of the Bosu David discusses the process of getting the Bosu in large corporate retailers such as Target & Wal-Mart How does David deal with individuals who constantly ask him for advice on creating their own invention or product David shares how his approach to marketing his fitness products is different than most, and just what did David have to say regarding popular fitness marketer Matt Fury All this and much more: Links & Resources mentioned in the show: Weck Method: http://weckmethod.com Listen and download at http://strengthbymahler.com or http://newwarriortraining.com. also subscribe, download, rate & review us at:iTunes: https://itunes.apple.com/us/podcast/live-life-aggressively-podcast/id646524617 Stitcher: http://www.stitcher.com/s?fid=34706&refid=stprAlso, be sure to "like" and connect with us on our Facebook fan page at http://facebook.com/llapodcast.

Raspberries On The Box

marketing wrestling tony robbins excuse martial arts boise silk raspberries blue diamond your car matt furey

Play Episode Listen Later Nov 7, 2013 6:48

How a tiny shift in your packaging can dramatically increase your sales. ---Transcript--- Hey everybody! It is rainy here in Boise today. This is the Marketing in Your Car, Podcast. Alright, so my wife had a really cool experience that has some definite marketing benefits, so I want to talk to you guys today. A couple years ago I was at the Tony Robbins event, and he talked about the evils of cow milk. Not really, but he did talk about how he isn't a really big believer in cow milk, and gave some good compelling arguments why. I am not saying he is right or wrong, but we decided at that point to try and wean off of milk. We shifted from milk. We initially tried soy milk which was nasty. Then, we tried the rice milk. Then, we fell in love with almond milk. We have been drinking almond milk probably two and a half, three years or so. Took us a little while to get our kids weaned off regular milk. Finally got it. Tried different brands, and finally my kids and my wife and everyone settled in on this one brand, which I think is Blue something. Anyway, so yesterday my wife went shopping at the grocery store. When she's there, she walks in and there's these three dudes in big suits, like tall guys in suits. My wife is shorter anyway. These guys are walking around, and she is going around shopping. She gets back to the milk section, and she is going to buy some almond milk. These three guys are standing right in front of the milk and staring at the milk. She's like, how am I going to get in there? She said excuse me, excuse me and squeezes through the guys and goes in and opens it up, and grabs four or five of these big cartons of almond milk, and puts them in her cart. The guys turn around and says, “Excuse me m'am. Do you mind if we ask you a question?” She says, “What?” “How come you bought the Blue Diamond brand as opposed to Silk?” She picks up the Blue Diamond brand, and she shows the picture on the outside and says, “There's raspberries on the picture on the front of this box.” They said, “What do you mean?” She said, “We tried to buy Silk, but my kids wouldn't drink it because there's no raspberries on the box. This one has raspberries, and they thought it looked good, so that's the one that they will drink.” The guy said, “Seriously? That's the reason you bought that over the other one?” She said, “Yeah. The only reason why is because it has raspberries on the box.” The guy says, “It's a dollar cheaper than Silk.” She said, “It doesn't matter. I'll pay a dollar more for it. It is the fact it has raspberries on the box.” He said, “Whatever. I don't believe you. How about this? I will pay you a dollar for each bottle of Silk you buy or each box of Silk milk you buy right now.” She said, “If I was to do that I would be out 10 bucks because my kids wouldn't drink this milk, and it would sit in my fridge and go bad.” He said, “That's so interesting. We are actually representatives of Silk. We work for Silk, and we are here just trying to figure how to increase sales and placement, and stuff like that. That's just very interesting. That's the reason why. It wasn't because it was cheaper. It was because the picture on the box had raspberries on it.” I just wanted you guys to think about that, the power of perception. Isn't it strange that my wife, we buy four or five boxes of almond milk a week, probably spend three or four grand a year on this almond milk. We buy one brand over the other is not because of the cost. It is because of the packaging, what it looks like on the outside. It is just really interesting. I have seen people who have products who just change the cover of the product, and they see sales change. For example, Matt Furey. He created a product. It was actually the very first product I bought of his. It was called the Martial Art of Wrestling. I bought it, and it was this glossy book, and it looked really nice and exciting. I read it, and loved it and everything. Five years later when I found out what he was doing, and I was learning about internet marketing and all this stuff I went listened to an interview. He was talking about his first product failure. He said it was this book he created called The Martial Art of Wrestling. He was like, “I spent all this money. It was nice and glossy. It was great, and nobody bought it. I had a huge bedroom filled with thousands of these books that nobody bought.” It turns out I was the only person that actually bought it. Anyway, he was like, “Later on, I knew the content was amazing. Anyone who did read it, loved it. My next run of it, before the other one ever ran out, I decided to change the packaging, and made it more secretive and underground, and less like a book. I made the cover black and white, non-glossy. Just paper. Instead of the Martial Art of Wrestling book, The Martial Art of Wrestling. Just made it more secretive and underground, just tweak the packaging dramatically increased sales. If you have a product you are selling, and it's not doing well maybe you just have to put some raspberries on the outside of the box. Maybe it's not so much the product or the marketing or the sales funnel. Maybe it's just you have to wrap it a little different, and make it so it's a little more appealing to people. I spend a lot of time in our businesses, I try to figure out the right hook and the right angle and the right thing. That stuff is very important. I can start working with somebody, and they have a product or business and they are struggling. We come in and not touch anything, just tweak their angle and hook a little bit and blow it up overnight. It is important. Think about that. Think about the raspberries on the outside of your box, what you can tweak and change to make it more appealing to your customers. That is it for the day. I am at the office. I am a little nervous to get out of the car because it is raining. I have a two foot step into the office. Going to have a good day today, hope you guys will as well. We will talk to you all soon.

Raspberries On The Box

Marketing Secrets (2013-2014)

Play Episode Listen Later Nov 7, 2013 6:48

How a tiny shift in your packaging can dramatically increase your sales. ---Transcript--- Hey everybody! It is rainy here in Boise today. This is the Marketing in Your Car, Podcast. Alright, so my wife had a really cool experience that has some definite marketing benefits, so I want to talk to you guys today. A couple years ago I was at the Tony Robbins event, and he talked about the evils of cow milk. Not really, but he did talk about how he isn’t a really big believer in cow milk, and gave some good compelling arguments why. I am not saying he is right or wrong, but we decided at that point to try and wean off of milk. We shifted from milk. We initially tried soy milk which was nasty. Then, we tried the rice milk. Then, we fell in love with almond milk. We have been drinking almond milk probably two and a half, three years or so. Took us a little while to get our kids weaned off regular milk. Finally got it. Tried different brands, and finally my kids and my wife and everyone settled in on this one brand, which I think is Blue something. Anyway, so yesterday my wife went shopping at the grocery store. When she’s there, she walks in and there’s these three dudes in big suits, like tall guys in suits. My wife is shorter anyway. These guys are walking around, and she is going around shopping. She gets back to the milk section, and she is going to buy some almond milk. These three guys are standing right in front of the milk and staring at the milk. She’s like, how am I going to get in there? She said excuse me, excuse me and squeezes through the guys and goes in and opens it up, and grabs four or five of these big cartons of almond milk, and puts them in her cart. The guys turn around and says, “Excuse me m’am. Do you mind if we ask you a question?” She says, “What?” “How come you bought the Blue Diamond brand as opposed to Silk?” She picks up the Blue Diamond brand, and she shows the picture on the outside and says, “There’s raspberries on the picture on the front of this box.” They said, “What do you mean?” She said, “We tried to buy Silk, but my kids wouldn’t drink it because there’s no raspberries on the box. This one has raspberries, and they thought it looked good, so that’s the one that they will drink.” The guy said, “Seriously? That’s the reason you bought that over the other one?” She said, “Yeah. The only reason why is because it has raspberries on the box.” The guy says, “It’s a dollar cheaper than Silk.” She said, “It doesn’t matter. I’ll pay a dollar more for it. It is the fact it has raspberries on the box.” He said, “Whatever. I don’t believe you. How about this? I will pay you a dollar for each bottle of Silk you buy or each box of Silk milk you buy right now.” She said, “If I was to do that I would be out 10 bucks because my kids wouldn’t drink this milk, and it would sit in my fridge and go bad.” He said, “That’s so interesting. We are actually representatives of Silk. We work for Silk, and we are here just trying to figure how to increase sales and placement, and stuff like that. That’s just very interesting. That’s the reason why. It wasn’t because it was cheaper. It was because the picture on the box had raspberries on it.” I just wanted you guys to think about that, the power of perception. Isn’t it strange that my wife, we buy four or five boxes of almond milk a week, probably spend three or four grand a year on this almond milk. We buy one brand over the other is not because of the cost. It is because of the packaging, what it looks like on the outside. It is just really interesting. I have seen people who have products who just change the cover of the product, and they see sales change. For example, Matt Furey. He created a product. It was actually the very first product I bought of his. It was called the Martial Art of Wrestling. I bought it, and it was this glossy book, and it looked really nice and exciting. I read it, and loved it and everything. Five years later when I found out what he was doing, and I was learning about internet marketing and all this stuff I went listened to an interview. He was talking about his first product failure. He said it was this book he created called The Martial Art of Wrestling. He was like, “I spent all this money. It was nice and glossy. It was great, and nobody bought it. I had a huge bedroom filled with thousands of these books that nobody bought.” It turns out I was the only person that actually bought it. Anyway, he was like, “Later on, I knew the content was amazing. Anyone who did read it, loved it. My next run of it, before the other one ever ran out, I decided to change the packaging, and made it more secretive and underground, and less like a book. I made the cover black and white, non-glossy. Just paper. Instead of the Martial Art of Wrestling book, The Martial Art of Wrestling. Just made it more secretive and underground, just tweak the packaging dramatically increased sales. If you have a product you are selling, and it’s not doing well maybe you just have to put some raspberries on the outside of the box. Maybe it’s not so much the product or the marketing or the sales funnel. Maybe it’s just you have to wrap it a little different, and make it so it’s a little more appealing to people. I spend a lot of time in our businesses, I try to figure out the right hook and the right angle and the right thing. That stuff is very important. I can start working with somebody, and they have a product or business and they are struggling. We come in and not touch anything, just tweak their angle and hook a little bit and blow it up overnight. It is important. Think about that. Think about the raspberries on the outside of your box, what you can tweak and change to make it more appealing to your customers. That is it for the day. I am at the office. I am a little nervous to get out of the car because it is raining. I have a two foot step into the office. Going to have a good day today, hope you guys will as well. We will talk to you all soon.

marketing wrestling tony robbins excuse martial arts boise silk raspberries blue diamond your car matt furey

Matt Furey - Eagles - Audio

Play Episode Listen Later Mar 17, 2013 37:39

Eagles

eagles matt furey

Matt Furey - Eagles - Audio