Podcast appearances and mentions of greg jarboe

SEO is Changing...But How? Welcome to the Endless Coffee Cup podcast, where we freshly brewed insights on Digital Marketing. Matt Bailey is joined by long-time industry friend and SEO expert, Greg Jarboe. In the latest espresso shot of wisdom, Matt and Greg dive deep into SEO's evolving landscape, from leveraging news links and press releases to the subtleties of keywords and how they are used by audiences. Greg presents his content marketing matrix, a tool crucial for audience-tailored strategies. They unpacked the importance of marketing and market research in SEO. So if you're looking to keep pace with the relentless changes and optimize your online presence, stir in these tips and let your strategy percolate to success. Thank you for tuning in, and don't forget to share and rate this blend for more robust conversations. Keep brewing excellence! Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive deep into the latest developments in the ever-evolving world of social media. Joined by regular guest Greg Jarboe, we explore the revolutionary changes happening on YouTube, from the introduction of shorts to the rise of new content creators. We dissect the decline of Twitter, its impact on advertisers, and question the branding change to "X". Threads came on strong, but finished weak. Reddit had a revolution, but it's over now. Google Analytics forced a change on everybody - who's happy? Don't miss this, but connected TV is a major player in the content competition. And who is bigger? Netflix or YouTube? As always, we give our opinions on data analytics, digital marketing, and navigating the ever-changing social media landscape. So grab your favorite cup of coffee and join us for another episode of the Endless Coffee Cup. Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Jarboe is president of SEO-PR, which he co-founded in 2003. Their digital marketing agency has won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo series, Southwest Airlines, and Rutgers University. He's also the author of ‘YouTube and Video Marketing' and one of the 25 successful online marketing gurus profiled in Michael Miller's Online Marketing Heroes.  Since 2003, Jarboe's written more than 1,600 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He's spoken at over 80 industry conferences. In addition, he's an instructor at Coursera, Rutgers Business School Executive Education, and the New Media Academy.Katie Paine, aka The Measurement Queen, has been a pioneer in the field of measurement for three decades. She was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award made for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media.  Her latest company, Paine Publishing is the first educational publishing firm entirely dedicated to making more Measurement Mavens. In her consulting practices, she designs measurement dashboards for some of today's most admired companies. More recently, Katie was named one of “25 women who rock social media” by Lee Odden's prestigious Online Marketing Blog. She contributes to Communications World, PR Week, and Business Marketing. They talk with Fletcher Marketing PR's Director of Media Relations, Allison Lester, about the upcoming transition from Google Analytics to the new GA4. Google Analytics has been utilized by professionals for the better part of a decade and is now being transitioned due to the fast-paced growth of our world. They talk about the difference between Google Analytics and GA4 regarding: Measurement of events rather than sessions Engagement rates Adjustments in the attribution model Tracking of cohorts The process of setting up goals  Integrated Marketing  And why you shouldn't wait until Q2 to get started on transitioning your business Sessions will be held this April to provide information on GA4 to PR professionals. Visit www.painepublishing.com or email Katie at measurementqueen@gmail.com. Listen to this episode of MsInterPReted to find out more about the transition from Google Analytics to the new GA4.  Follow Katie Paine on:Follow Jill on Twitter: @queenofmetricsVisit: https://painepublishing.com/  Follow Greg Jarboe on:On Twitter: @gregjarboeOn LinkedIn: https://www.linkedin.com/in/greg-jarboe-876364/ Follow Fletcher Marketing PR on:Website:  https://www.fletchermarketingpr.com/On Facebook: https://www.facebook.com/FletchermarketingprOn Twitter:  @fletcherprOn Instagram:  https://www.instagram.com/fletcher.pr/Follow Kelly on Twitter: @KDFletcherFollow Mary Beth on Twitter: @marybethwest 

Follow the adventures of Greg Jarboe and Matt Bailey as they take on Dubai and attend the 1 Billion Follower Summit! After attending and speaking at conferences for the past 15 years, we finally get the chance to sit back and watch one of the most amazing conferences we've ever seen! However, this was not a business-as-usual conference. Greg explains that while most conferences are about getting "butts-in-seats," this approach was very different, starting with the application process to attend the conference! One of the best part was seeing our past students now leading and speaking on panels and leading the conversations! Learn more about your ad choices. Visit megaphone.fm/adchoices

Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification. Of course, when Matt and Greg get together, there are no lack of stories, statistics, and sarcasm. Enjoy part 3 as Greg and Matt wrap up this series by covering social media marketing analytics and KPI's, social selling, social media advertising and Part 3 of "Defining Social Media Marketing" covers: Social Commerce and China's astounding numbers Single's Day Reputation Management & Crisis Communications US Air Force and Social Media Response Elon and Twitter, again Social Media Advertising YouTube ad campaigns Social Media audience targeting Social Media marketing analytics Learn more about your ad choices. Visit megaphone.fm/adchoices

Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification. Of course, when Matt and Greg get together, there are no lack of stories, statistics, and sarcasm. Enjoy part 2 of this delightful romp through our modern social media age. Part 2 of "Defining Social Media Marketing" covers: Kim Kardashian Social Media as a content distribution platform History of Social Media channels Loss of distinctive characteristics among platforms WordPress and Blogging Connected TV and YouTube Ted Turner and old movies Elon Musk and Twitter Donald Trump and TikTok Creating your own platform and using social media marketing to build it! Learn more about your ad choices. Visit megaphone.fm/adchoices

Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification. As a major part of digital marketing, social media becomes the most difficult to define. Greg and Matt discuss the definitive practices in social media, and define the difference between core skills and changing tactics. Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to websites through analytics. Yet, despite the evidence, companies are spending more and applying more resources to social media and new unproven platforms! Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Jarboe joins Matt again to follow-up on their earlier conversation about YouTube’s Secret Sauce. In this episode, they dive into further aspects of creating great content, which is a simple formula: Get better every day. The best advice is to avoid the “silver bullet” mentality (put everything into one video with the intent and purpose to go viral) and to methodically create, assess, learn, and create more. The headlines might be full of overnight sensations and viral stories, but the consistently amazing video producers are ones that have been working hard; perfecting their approach based on analytics, response rates, and feedback.  Greg shares stories that will motivate you to find your own story and to tell it with creative flair. Learn more about your ad choices. Visit megaphone.fm/adchoices

YouTube is dominated by creators, instructors, and seemingly everyday people. As opposed to major media platforms such as AppleTV, Netflix, Amazon, and others, YouTube has enabled people to create and develop content that is consumed by audiences around the world. How were creators able to grasp and develop this platform, while the brands lagged behind? Even today, only a handful of brands create consistently good content on YouTube and use it effectively in their marketing strategy. Author, lecturer, industry expert Greg Jarboe joins Matt to talk about the power and influence of YouTube. From the beginnings of curated video to the explosion of content that is uploaded every day, Greg provides the essential ingredients to engage and enchant audiences through video. Learn more about your ad choices. Visit megaphone.fm/adchoices

During the COVID-19 pandemic, video is more important than ever. Do you feel more connected with companies after seeing videos from them? Find out how companies are leveraging video from a public relations standpoint. Lisa Buyer sat down with Youtube guru, Greg Jarboe. Greg is the President and co-founder of the award-winning content marketing agency, SEO-PR. With his video marketing expertise, Greg shares all of his tips and tricks for not only making videos but making sure they are seen and relevant. In this episode, Greg explains how it’s important to carefully curate video content during these trying times. He advises companies to “do no harm” and make sure to review the messages they are delivering. Communication is key, especially during a crisis. Making a simple selfie-video, even if it only includes the bare minimum, is so important. Tune in to learn more about Greg’s video and public relations hacks. “Adding a video does better than adding a photo, adding a photo is better than nothing at all” - Greg Jarboe Some topics discussed in this episode include: Videos and the pandemic Leveraging video from a public relations standpoint Greg’s tips and tricks Do no harm Communication during a crisis Help-content Paid versus organic Press release and video Contact Greg Jarboe Greg’s Twitter Greg’s LinkedIn More from Greg Book YouTube and Video Marketing Book Marketing with Social Media References and Links Mentioned Youtube Searchenginejournal Boots UK Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

During the COVID-19 pandemic, video is more important than ever. Do you feel more connected with companies after seeing videos from them? Find out how companies are leveraging video from a public relations standpoint. Lisa Buyer sat down with Youtube guru, Greg Jarboe. Greg is the President and co-founder of the award-winning content marketing agency, SEO-PR. With his video marketing expertise, Greg shares all of his tips and tricks for not only making videos but making sure they are seen and relevant. In this episode, Greg explains how it’s important to carefully curate video content during these trying times. He advises companies to “do no harm” and make sure to review the messages they are delivering. Communication is key, especially during a crisis. Making a simple selfie-video, even if it only includes the bare minimum, is so important. Tune in to learn more about Greg’s video and public relations hacks. “Adding a video does better than adding a photo, adding a photo is better than nothing at all” - Greg Jarboe Some topics discussed in this episode include: Videos and the pandemic Leveraging video from a public relations standpoint Greg’s tips and tricks Do no harm Communication during a crisis Help-content Paid versus organic Press release and video Contact Greg Jarboe Greg’s Twitter Greg’s LinkedIn More from Greg Book YouTube and Video Marketing Book Marketing with Social Media References and Links Mentioned Youtube Searchenginejournal Boots UK Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

It's time to unlearn the old YouTube stuff and get with the new. Let's dive in to some YouTube changes that you need to know about.Greg Jarbo is my guest who is a YouTube expert, and the President and co-founder of www.seo-pr.com. In this podcast you will learn:If all you do is chase what changed recently, you're always chasing the latest changeHow to recognize what's important to YouTubeWhy creating relevant video is keyWhy what's trending on Google doesn't always mean it's trending on YouTube tooFor the full show notes, head over to https://vidiq.com/blog/forget-everything-you-know-about-youtube-tubetalk-176. Don't forget to leave a review and subscribe in your favorite podcast app!Any questions or comments? feel free to email me Liron@vidIQ.com

Google isn’t just one search engine. Google also operates a number of specialty search engines, one for news: Google News, one for images: Google Images, two for video: Google Video and YouTube, and many more. In this episode, we’re going to focus on optimizing two of these specialty engines, Google News and YouTube. One of your secret weapons for Google News optimization is press releases. If you think press releases aren’t news, I agree with you, yet for our guest, Greg Jarboe, he’s made plenty of money for his clients through the use of optimized press releases distributed via wire services such as Business Wire. Greg is President and Cofounder of SEO-PR, an award-winning content marketing agency and he’s the author of YouTube and Video Marketing. He’s also contributed to four other books including the YouTube Optimization section of my book, The Art of SEO. If you’re interested in boosting your visibility in Google News or on YouTube, there are plenty of practical advice to sink your teeth into.

YouTube, Facebook, and Instagram... Most of us are familiar with the big 3 social platforms for video marketers. However, they're not the only ones catering their focus to video to meet consumer preferences. Twitch is the world's leading video platform for gamers, and Musical.ly is a platform for creating, sharing and discovering short music videos. Each community has over 10 million daily active users and they're growing fast. But there's more... Inside of this fast-and-fun podcast episode, we'll look at the seven most significant social platforms for video marketers, and share tips to leverage each one's unique personality. Because syndicating the same video across each platform is a big no-no. I'll be joined by Greg Jarboe, President of SEO-PR and thought leader in the video marketing space. Together, we'll keep you up to speed with the latest developments in video marketing, including some shocking announcements from the VidCon event this past June. What are the 5 big enhancements YouTube is making to their platform? Where is video headed on Instagram? If I gave Greg a free million dollars to invest in either Musical.ly or Twitter, where does he think that money would grow faster? Tune into this week's episode to find out!

Following his Conversion Conference 2017 presentation (CRO tactics for making money with YouTube videos ads) Dave Davies catches up with Greg Jarboe from SEO-PR. . They discuss conversion rate optimization tactics you should test on your YouTube videos and ads. Plus, Over-optimization is a thing. So are link-schemes.

Following his Conversion Conference 2017 presentation (CRO tactics for making money with YouTube videos ads) Dave Davies catches up with Greg Jarboe from SEO-PR. . They discuss conversion rate optimization tactics you should test on your YouTube videos and ads. Plus, Over-optimization is a thing. So are link-schemes.

Shoot vertical or horizontal? How far in advance do we pre-announce Facebook live sessions? What length video is best? Author expert Greg Jarboe agreed to be interviewed by OMCP on best practices for video marketing for Facebook, Twitter, and Snapchat. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative […] The post Content Marketing Video Part II with Greg Jarboe Twitter Facebook Snapchat – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

What are the core practices for video marketing?  How do we optimize for discovery, watch time, and shares?  How do we engage influencers?  Author expert Greg Jarboe shares video marketing best practices in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which […] The post Content Marketing Video Optimization on YouTube with Greg Jarboe – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

Making your youtube videos a success. Greg Jarboe, co-founder of SEO-PR shares his top tips that have brought him huge success with video marketing. Learn how to make videos and get the views you want. ThinkLikeAJournalist.com See the show notes.

The field of video has exploded and collided with social media causing a new mutation in the field.  The co-founder of SEO-PR marketing agency Greg Jarboe updates Daron Babin with what he has been up to recently, and weighs in on the relationship between video and social media and how it has evolved over the years on this special edition of Digital Marketplace on location at Conversion Confrence 2016 in Las Vegas.

The President and co-founder of SEO PR talks with Tim Ash about the growing importance of video, how to produce content cost effectively, and how to add conversion hooks to your videos. Greg also shares about his sordid spear-carrying college past in Scotland...

Like all things on the web, video marketing moves fast. This Week in Video Marketing recaps the biggest topics of the week and combines them with expert insight to make sure you are always in-the-know.In this episode, WireBuzz CEO Todd Hartley talked with Greg Jarboe, president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.In this episode of This Week in Video Marketing, Todd and Greg Covered:"Adobe and Nielsen just announced a collaboration that creates “the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps." 1:44"It's Official: 50% of YouTube Traffic Now Comes from Mobile" 10:39How Todd & WireBuzz combined video marketing & HubSpot to close deals 21:28"Facebook Video Views and Posts: Lies, Damned Lies, and Statistics" 23:45"Digital Transformation: What Has it Got to Do With Online Video?" 29:19Narrowcasting and "Flipping the Funnel" 33:39

Discussing YouTube marketing with Greg Jarboe!Subscribe to my YouTube channel and visit my website http://www.mrmarketology.com/ for more marketing tips!

Discussing YouTube marketing with Greg Jarboe!Subscribe to my YouTube channel and visit my website http://www.mrmarketology.com/ for more marketing tips!

Geo-Rankings and the Local Optimization Challenge as Thom and Miranda speak with Matt Roberts, VP of Marketing at Linkdex and Greg Jarboe from SEO-PR.

Jim and Dave discuss Tech and Marketing Strategies for Video with with Jake Athey from Vitomy.com and Greg Jarboe from SEO-PR. Also, Judge Orders ALL Search Engines, Social Networks to De-index Seized Websites; Google, Microsoft, Yahoo, ISPs, All Served With Streaming Site Blocking Demand.

Jim and Dave discuss Tech and Marketing Strategies for Video with with Jake Athey from Vitomy.com and Greg Jarboe from SEO-PR. Also, Judge Orders ALL Search Engines, Social Networks to De-index Seized Websites; Google, Microsoft, Yahoo, ISPs, All Served With Streaming Site Blocking Demand.

TopRank Online Marketing CEO Lee Odden and SEO-PR president Greg Jarboe discuss the Advantages of Search Engine Optimization in your PR Campaign.

Greg Jarboe of SEO-PR discusses his new book titled YouTube and Video Marketing: An Hour a Day, plus gives his take on SMX East 2009.