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Greg Jarboe is president of SEO-PR, which he co-founded in 2003. Their digital marketing agency has won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo series, Southwest Airlines, and Rutgers University. He's also the author of ‘YouTube and Video Marketing' and one of the 25 successful online marketing gurus profiled in Michael Miller's Online Marketing Heroes. Since 2003, Jarboe's written more than 1,600 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He's spoken at over 80 industry conferences. In addition, he's an instructor at Coursera, Rutgers Business School Executive Education, and the New Media Academy.Katie Paine, aka The Measurement Queen, has been a pioneer in the field of measurement for three decades. She was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award made for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. Her latest company, Paine Publishing is the first educational publishing firm entirely dedicated to making more Measurement Mavens. In her consulting practices, she designs measurement dashboards for some of today's most admired companies. More recently, Katie was named one of “25 women who rock social media” by Lee Odden's prestigious Online Marketing Blog. She contributes to Communications World, PR Week, and Business Marketing. They talk with Fletcher Marketing PR's Director of Media Relations, Allison Lester, about the upcoming transition from Google Analytics to the new GA4. Google Analytics has been utilized by professionals for the better part of a decade and is now being transitioned due to the fast-paced growth of our world. They talk about the difference between Google Analytics and GA4 regarding: Measurement of events rather than sessions Engagement rates Adjustments in the attribution model Tracking of cohorts The process of setting up goals Integrated Marketing And why you shouldn't wait until Q2 to get started on transitioning your business Sessions will be held this April to provide information on GA4 to PR professionals. Visit www.painepublishing.com or email Katie at measurementqueen@gmail.com. Listen to this episode of MsInterPReted to find out more about the transition from Google Analytics to the new GA4. Follow Katie Paine on:Follow Jill on Twitter: @queenofmetricsVisit: https://painepublishing.com/ Follow Greg Jarboe on:On Twitter: @gregjarboeOn LinkedIn: https://www.linkedin.com/in/greg-jarboe-876364/ Follow Fletcher Marketing PR on:Website: https://www.fletchermarketingpr.com/On Facebook: https://www.facebook.com/FletchermarketingprOn Twitter: @fletcherprOn Instagram: https://www.instagram.com/fletcher.pr/Follow Kelly on Twitter: @KDFletcherFollow Mary Beth on Twitter: @marybethwest
Nouveau mois, nouveau Débrief. Ca durait depuis des semaines, c'était interminable mais ça y est : la première partie du programme Enfin visible grâce au référencement est « enfin » sortie. C'est le cas de le dire. Un gros travail a été effectué pour produire cette formation, je suis ravi qu'elle soit sortie ! La fin du mois de mai a été totalement chamboulée par l'arrivée de ma fille mais que voulez-vous : la famille est plus importante que le business. ▶️ Ressources mentionnées - Enfin visible grâce au référencement : https://wpmarmite.com/enfin-visible-referencement/ - Devenez un freelance WordPress accompli : https://wpmarmite.com/freelance-wordpress-accompli/ - Découvrez l'histoire de WordPress : https://wpmarmite.com/wordpress/histoire/ ▶️ Projets - WPMarmite, le média WordPress de référence : https://wpmarmite.com - WPChef, organisme de formation WordPress (éligible aux financements) : https://wpchef.fr - WPSitter, maintenance et support WordPress : https://wpsitter.com/fr ▶️ Pour me suivre, ça se passe en dessous :
In this interview with Miguel Angel Rojas Ruiz, Director of Brand Marketing, Digital, SEO, PR and Branding at Rove Hotels, Dubai we discuss how hotels can leverage PR and Partnership, what is the right book direct strategy, the importance of testing different strategies and models, and many other topics for hotels to learn. Tune in to get actionable tips and strategies for your hotel's marketing strategy. Miguel Angel Rojas Ruiz LinkedIn Kiran Girija LinkedIn --- Send in a voice message: https://anchor.fm/iamahotelier/message
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Is PR boosting your results on Google? It can mean the difference between boosting earned media ROI and driving quality traffic to your website. Sadly, many brands don’t take the time to connect the SEO PR dots. If your brand is being mentioned in the news, social media, blogs, podcasts, newsletters, webinars, workshops, or conferences - there is a good chance people are searching your brand name. What comes up in the search results can make a clickable (and measurable) difference. In this episode, Lisa Buyer shares the SEO PR audio version of her just-launched digital PR course Modern PR Secrets. In this episode, you will learn: How does SEO PR help influence backlinks Why your website should have its own online newsroom Inferred links Earned links Google My Business Google News and how to get in it Researching your audience Souces mentioned Coverage Book Google My Business Google News Spark Toro Google Analytics If you like this episode and want to learn more - check out Lisa Buyer’s Digital PR courses here - discover the superpowers of PR, SEO, social media, and technology.
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Is PR boosting your results on Google? It can mean the difference between boosting earned media ROI and driving quality traffic to your website. Sadly, many brands don’t take the time to connect the SEO PR dots. If your brand is being mentioned in the news, social media, blogs, podcasts, newsletters, webinars, workshops, or conferences - there is a good chance people are searching your brand name. What comes up in the search results can make a clickable (and measurable) difference. In this episode, Lisa Buyer shares the SEO PR audio version of her just-launched digital PR course Modern PR Secrets. In this episode, you will learn: How does SEO PR help influence backlinks Why your website should have its own online newsroom Inferred links Earned links Google My Business Google News and how to get in it Researching your audience Souces mentioned Coverage Book Google My Business Google News Spark Toro Google Analytics If you like this episode and want to learn more - check out Lisa Buyer’s Digital PR courses here - discover the superpowers of PR, SEO, social media, and technology.
In Episode 120 of Idea Diary - Today, I talk about Podcast organization. Here is a breakdown of topics: Podcast Clock - Show Segment Structure Show Description Show Trailer Script Creating A Real 30-Second Ad for the Show Show Outro One Location Contact Page to use as a easy to find directory to all the places people can DM you Show Revenue Streams - Ads, Show Merch, Listener Supported, Affiliate Marketing Show Episode SEO Show PR Interviews & Collabs Show Marketing on a Variety of Platforms. "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. — Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas. — Gumroad: https://gumroad.com/valerieaiello Medium: https://medium.com/@valerieaiello LinkedIn: https://www.linkedin.com/in/valerieaiello/ Twitter: https://twitter.com/valerieaiello Facebook: https://www.facebook.com/ValerieLovesBusiness/ Instagram: http://instagram.com/valerieaiello/ Website: https://www.valerieaiello.com — Subscribe to follow my business journey! --- Support this podcast: https://anchor.fm/valerieaiello/support
Dmitry Dragilev is the founder of JustReachOut.io - a SaaS which has helped 5000+ startups and businesses pitch journalists and get featured in press all on their own. In his not so distant past he did PR and got acquired by Google all while publishing 1,500+ articles. Dmitry is a contributor at Entrepreneur, Forbes, TheNextWeb, SmallBizTrends and Business.com as well as Moz Blog, Ahrefs Blog and many others. Dmitry loves working with customers looking to independently control their PR and is so proud of the entrepreneurs he’s taught to speak to journalists and focus on relationship building. When he’s not at his standing desk working beside his business partner and wife Corey, Dmitry can be found picking heavy things up and putting them down again at Crossfit or running alongside his toddlers scooting through the park. Reference links: https://www.criminallyprolific.com/saas-pr/ https://blog.justreachout.io/how-to-write-press-release/ https://blog.justreachout.io/pr-outreach/ https://blog.justreachout.io/pr-hacks/ This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://twitter.com/danest/ https://www.linkedin.com/in/urrutia/ --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message
Les relations publiques, c'est comme aller au gym RP = vente Les relations publiques efficaces sont très créatives, ingénieuses Les RP sont stratégiques Les RP adorent les médias sociaux RP sont flexibles, adaptables PR: vous êtes l'expert PR: outil économique qui augmentera votre SEO PR: les médias / blogueurs sont toujours à la recherche de bonnes histoires RP = R pour établir des relations Retrouvez les notes complètes de l'émission, la transcription et les liens vers les ressources sur http://www.natapr.com/fr
PR is like going to the gym PR is selling PR is fun, highly creative, ingenious PR is strategic PR loves Social Media PR flexible, adaptable PR: you're the expert – build your credibility PR: best economic tool -will increase your SEO PR: media and bloggers are still looking for good stories PR = building relationships Find full show notes, transcript, and links to resources at http://www.natapr.com/en
In conversation with Digital Thought-smith, Karan Varma on SEO and its linkage with public relations. We had a blast making that connect and feeding off each others experiences!
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
During the COVID-19 pandemic, video is more important than ever. Do you feel more connected with companies after seeing videos from them? Find out how companies are leveraging video from a public relations standpoint. Lisa Buyer sat down with Youtube guru, Greg Jarboe. Greg is the President and co-founder of the award-winning content marketing agency, SEO-PR. With his video marketing expertise, Greg shares all of his tips and tricks for not only making videos but making sure they are seen and relevant. In this episode, Greg explains how it’s important to carefully curate video content during these trying times. He advises companies to “do no harm” and make sure to review the messages they are delivering. Communication is key, especially during a crisis. Making a simple selfie-video, even if it only includes the bare minimum, is so important. Tune in to learn more about Greg’s video and public relations hacks. “Adding a video does better than adding a photo, adding a photo is better than nothing at all” - Greg Jarboe Some topics discussed in this episode include: Videos and the pandemic Leveraging video from a public relations standpoint Greg’s tips and tricks Do no harm Communication during a crisis Help-content Paid versus organic Press release and video Contact Greg Jarboe Greg’s Twitter Greg’s LinkedIn More from Greg Book YouTube and Video Marketing Book Marketing with Social Media References and Links Mentioned Youtube Searchenginejournal Boots UK Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
During the COVID-19 pandemic, video is more important than ever. Do you feel more connected with companies after seeing videos from them? Find out how companies are leveraging video from a public relations standpoint. Lisa Buyer sat down with Youtube guru, Greg Jarboe. Greg is the President and co-founder of the award-winning content marketing agency, SEO-PR. With his video marketing expertise, Greg shares all of his tips and tricks for not only making videos but making sure they are seen and relevant. In this episode, Greg explains how it’s important to carefully curate video content during these trying times. He advises companies to “do no harm” and make sure to review the messages they are delivering. Communication is key, especially during a crisis. Making a simple selfie-video, even if it only includes the bare minimum, is so important. Tune in to learn more about Greg’s video and public relations hacks. “Adding a video does better than adding a photo, adding a photo is better than nothing at all” - Greg Jarboe Some topics discussed in this episode include: Videos and the pandemic Leveraging video from a public relations standpoint Greg’s tips and tricks Do no harm Communication during a crisis Help-content Paid versus organic Press release and video Contact Greg Jarboe Greg’s Twitter Greg’s LinkedIn More from Greg Book YouTube and Video Marketing Book Marketing with Social Media References and Links Mentioned Youtube Searchenginejournal Boots UK Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!
In this Dr. Jaime audio episode, Dr. Jaime chats with Coleen Sterns Leith president of Marketing Matters, marketingmatters.net to recap her 60 min episode on all things marketing. We talk about how to market on a budget, websites, SEO, and we answer the question, is print dead. If you want to advertise, market, or get more PR, this episode is for you! Catch The Dr Jaime Show every Friday LIVE at 930am ET on bidchat.com, FB and twitter Live For more info go to drjaimek.com Subscribe to The Dr Jaime Show on iTunes and google play
Join us as we talk to Paul May from BuzzStream, online software helping marketers promote their products, services and content to build links, buzz, and brands. Paul has been entrenched in the start-up world his entire career spanning across 20-years. His original co-founder, Jeremy Bencken, came fresh from ApartmentListings.com where he focused on long-tail search and drove traffic through SEO PR and relationship building. They saw a need to organize their links and relationships with influencers and publishers in one place. Click here for show notes. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
Video Marketing Mastery with Todd Hartley: Online Video Strategy | YouTube Tips | Video Production
YouTube, Facebook, and Instagram... Most of us are familiar with the big 3 social platforms for video marketers. However, they're not the only ones catering their focus to video to meet consumer preferences. Twitch is the world's leading video platform for gamers, and Musical.ly is a platform for creating, sharing and discovering short music videos. Each community has over 10 million daily active users and they're growing fast. But there's more... Inside of this fast-and-fun podcast episode, we'll look at the seven most significant social platforms for video marketers, and share tips to leverage each one's unique personality. Because syndicating the same video across each platform is a big no-no. I'll be joined by Greg Jarboe, President of SEO-PR and thought leader in the video marketing space. Together, we'll keep you up to speed with the latest developments in video marketing, including some shocking announcements from the VidCon event this past June. What are the 5 big enhancements YouTube is making to their platform? Where is video headed on Instagram? If I gave Greg a free million dollars to invest in either Musical.ly or Twitter, where does he think that money would grow faster? Tune into this week's episode to find out!
Following his Conversion Conference 2017 presentation (CRO tactics for making money with YouTube videos ads) Dave Davies catches up with Greg Jarboe from SEO-PR. . They discuss conversion rate optimization tactics you should test on your YouTube videos and ads. Plus, Over-optimization is a thing. So are link-schemes.
Following his Conversion Conference 2017 presentation (CRO tactics for making money with YouTube videos ads) Dave Davies catches up with Greg Jarboe from SEO-PR. . They discuss conversion rate optimization tactics you should test on your YouTube videos and ads. Plus, Over-optimization is a thing. So are link-schemes.
This week Mastermind.fm is joined by content marketer and founder of JustReachOut - PR That Converts, Dmitry Dragilev. He's here to talk in-depth about things that are sure to revamp your SEO game plan, get you headed in the right direction, and maximize your SEO potential! Topics Include: Getting to the top of Google search results On advanced SEO strategies. Becoming a SEO "hacker". PR Outreach & Content What is Influencer Marketing? What to look for to rank higher. Finding holes in content. Addressing topical depth. Capitalizing on engagement. Featured on the Show: Criminally Prolific JustReachOut PR That Converts On Page SEO: Anatomy Link Building Case Study SEMrush.com
The Brand Journalism Advantage Podcast With Phoebe Chongchua
Making your youtube videos a success. Greg Jarboe, co-founder of SEO-PR shares his top tips that have brought him huge success with video marketing. Learn how to make videos and get the views you want. ThinkLikeAJournalist.com See the show notes.
Bloopers til sidst! Hovedfokus er på de 6 eksperter, der deler deres råd om SEO, PR, foto, Adwords, social salg, UX og NGO'er på social med dig i Best of 2016 vol.2. Lyt med i afsnit 96 af Help Marketing og få indsigt i, hvordan du via ekspertens guldkorn kan skabe konkurrencefordele og opnå effektiv markedsføring i din virksomhed. Indlægget HM096: SEO, PR, foto, Adwords, social salg, UX og NGO'er på social blev vist første gang den Nochmal.
The field of video has exploded and collided with social media causing a new mutation in the field. The co-founder of SEO-PR marketing agency Greg Jarboe updates Daron Babin with what he has been up to recently, and weighs in on the relationship between video and social media and how it has evolved over the years on this special edition of Digital Marketplace on location at Conversion Confrence 2016 in Las Vegas.
The President and co-founder of SEO PR talks with Tim Ash about the growing importance of video, how to produce content cost effectively, and how to add conversion hooks to your videos. Greg also shares about his sordid spear-carrying college past in Scotland...
Like all things on the web, video marketing moves fast. This Week in Video Marketing recaps the biggest topics of the week and combines them with expert insight to make sure you are always in-the-know.In this episode, WireBuzz CEO Todd Hartley talked with Greg Jarboe, president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.In this episode of This Week in Video Marketing, Todd and Greg Covered:"Adobe and Nielsen just announced a collaboration that creates “the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps." 1:44"It's Official: 50% of YouTube Traffic Now Comes from Mobile" 10:39How Todd & WireBuzz combined video marketing & HubSpot to close deals 21:28"Facebook Video Views and Posts: Lies, Damned Lies, and Statistics" 23:45"Digital Transformation: What Has it Got to Do With Online Video?" 29:19Narrowcasting and "Flipping the Funnel" 33:39
Geo-Rankings and the Local Optimization Challenge as Thom and Miranda speak with Matt Roberts, VP of Marketing at Linkdex and Greg Jarboe from SEO-PR.
Jim and Dave discuss Tech and Marketing Strategies for Video with with Jake Athey from Vitomy.com and Greg Jarboe from SEO-PR. Also, Judge Orders ALL Search Engines, Social Networks to De-index Seized Websites; Google, Microsoft, Yahoo, ISPs, All Served With Streaming Site Blocking Demand.
Jim and Dave discuss Tech and Marketing Strategies for Video with with Jake Athey from Vitomy.com and Greg Jarboe from SEO-PR. Also, Judge Orders ALL Search Engines, Social Networks to De-index Seized Websites; Google, Microsoft, Yahoo, ISPs, All Served With Streaming Site Blocking Demand.
SEO and social media expert Nichola Stott (Founder, themediaflow) and PR and social media specialist Claire Thompson (Founder, Waves PR) discuss the launch of their new joint venture, SEO PR Training.
TopRank Online Marketing CEO Lee Odden and SEO-PR president Greg Jarboe discuss the Advantages of Search Engine Optimization in your PR Campaign.
Greg Jarboe of SEO-PR discusses his new book titled YouTube and Video Marketing: An Hour a Day, plus gives his take on SMX East 2009.