Podcast appearances and mentions of ian lurie

Do you want to start your agency? Creating an agency can be a great way to be your boss, control your workload, and bring in new clients. But there's a lot to think about before you leap.In this video, Ian Lurie and I cover the pros and cons of agency life and offer some advice on what to consider before starting your shop.Ian Lurie is a digital marketing consultant in Seattle, WA. He has a twenty-five-year intolerance of trendy concepts and nonsense.Previously, Ian was CEO at Portent, a digital marketing agency he founded in 1995. He sold it to Clearlink in 2017. Now on his own, consulting for brands and speaking at conferences.He's written three books about marketing and has sold over 20 copies.Follow him on Twitter (@ianlurie), or reach out on LinkedIn (https://www.linkedin.com/in/ianlurie/)

Ian Lurie is a digital marketing consultant in Seattle, WA. He has a twenty-five-year intolerance of trendy concepts and nonsense. Previously, Ian was CEO at Portent, a digital marketing agency he founded in 1995. He sold it to Clearlink in 2017. He's now on his own, consulting for brands he loves and speaking at conferences that provide Diet Coke. He's also trying to become a professional Dungeons & Dragons player, but it hasn't panned out. He's written three books about marketing, and has sold over 20 copies. You can find him pedaling his bike up Seattle's ridiculous hills. Send him a note on Twitter @ianlurie, or reach out on LinkedIn https://www.linkedin.com/in/ianlurie/ Ian's Website: https://www.ianlurie.com/   1:24 "There's always more stuff!" -Brian Keith 2:25 "My workout...was a moment when I wasn't thinking." -Ian Lurie 6:09 "You have to do what you can and don't make it into a job as well." -Ian Lurie 12:14 "If you're distracted, you're going to get hit in the head." -Ian Lurie 14:28 "Try to focus on the fundamentals." -Ian Lurie 15:32 "A certain level of performance is not an obligation." -Ian Lurie

Are you confused about how to improve your website's rankings in the search results? There's so much to know and so many opinions on what really works. Learn what SEO specialist Ian Lurie has to say about the most important signal you should keep an eye on and the biggest Google algorithm update in the last 24 months.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

In this podcast episode, the experienced digital marketing consultant Ian Lurie, shares his thoughts on why marketing plans never work.    If you want to know more or get in touch with Ian, you find more information in the links below:    https://www.ianlurie.com/    https://www.linkedin.com/in/ianlurie/   

Decision Vision Episode 112: Should I Market with Search Engine Optimization (SEO)? – An Interview with Ian Lurie, Ian Lurie, LLC Ian Lurie nerds out, as he terms it, on SEO, considering it both an art and a science. On this edition of “Decision Vision,” Ian and host Mike Blake discussed how SEO impacts a […] The post Decision Vision Episode 112: Should I Market with Search Engine Optimization (SEO)? – An Interview with Ian Lurie, Ian Lurie, LLC appeared first on Business RadioX ®.

Ian Lurie is a leading technical SEO expert. But he doesn't recommend spending a lot of time on fancy optimization techniques. Instead, he urges content creators to focus on their users' intent and on quality content. https://ellessmedia.com/csi/ian-lurie/

Ian Lurie Ian Lurie is a leading technical SEO expert. But he doesn't recommend spending a lot of time on fancy optimization techniques. Instead, he urges content creators to focus on their users' intent and on quality content. And then do just enough SEO make sure you aren't hiding your content from Google. Put another way, "Don't let SEO get in the way of your content." Ian and I talked about: the importance of taking what Google says with a grain of salt how a lot of SEO is just staying out of your own way how crafting good content and addressing user intent should guide your SEO efforts how to thoughtfully and empathetically contextualize a user's experience on your site when they arrive via less precise terms than you use - e.g., "We don't just make X, we also make Y" his descent early in his career from the second-least respect profession, law, to the least respected, direct marketing the need to improve your content efforts across the board, not just writing SEO-focused long-form blog posts, but also great product descriptions and category pages how to turn run-of-the-mill product-catalog copy into compelling content how to guide users from your content-marketing content and get them to the real value that your company delivers the importance of matching the quality of your content-marketing content with equally compelling product-info pages how his "client therapy" work helps align teams his approach to client work: lots of listening, to discover the biggest issues finding the folks who already talk to each other using data to measure content effectiveness applying data insights to guide change another approach - a deep dive into the customer journey with all players in one room how he always asks "what's your plan," not "what's your vision" the fundamentals of his approach to content creation for SEO: follow old-school copywriting rules compress your images - Squoosh is a great tool for this use the img alt attribute (start with "image:" for screen readers) make sure content is written to searcher intent (shopping vs researching e.g.) learn about schema - your CMS likely does an OK job with this, but it's a good idea to verify that with Google's structured data testing tool his assertion that React is definitely an SEO handicap - "This is fact" - Google can render it, but they index it first and render it later the importance in SEO of doing things in a way that doesn't force Google to do extra work - for example, prerendering pages to display simple HTML with a tool like prerender.io the concept of "hydration" how you should use the nofollow attribute only for paid links Ian's Bio Ian Lurie is a digital marketer with a twenty-five-year intolerance of trendy concepts and bull-poop. Someone told him not to say bull3h!t, so he’s trying really hard not to. Ian uses both sides of his brain as a content creator, search engine optimization nerd, and data addict. He speaks at conferences worldwide, including MozCon, SearchLove, Retail Global, and Learn Inbound. He writes everywhere. Seriously, do a search. Ian founded Portent, a digital marketing agency, in 1995, and sold it to Clearlink in 2017. He’s now on his own, consulting for brands he loves and speaking at conferences that provide Diet Coke. He’s also trying to become a professional Dungeons & Dragons player, but it hasn’t panned out. You can find him pedaling his bike up Seattle's ridiculous hills, or send him a note on Twitter or LinkedIn. He has a TikTok profile, but his kids are embarrassed by it, so we’ll leave that out. Video Here’s the video version of our conversation: https://youtu.be/PPzs5bTLqjI Podcast Intro Transcript One of the most common hopes for digital content is that it will show up prominently in Google and other search engines. No one knows more about the technical aspects of search engine optimization than Ian Lurie...

Ian Lurie Ian Lurie is a leading technical SEO expert. But he doesn't recommend spending a lot of time on fancy optimization techniques. Instead, he urges content creators to focus on their users' intent and on quality content. And then do just enough SEO make sure you aren't hiding your content from Google. Put another way, "Don't let SEO get in the way of your content." Ian and I talked about: the importance of taking what Google says with a grain of salt how a lot of SEO is just staying out of your own way how crafting good content and addressing user intent should guide your SEO efforts how to thoughtfully and empathetically contextualize a user's experience on your site when they arrive via less precise terms than you use - e.g., "We don't just make X, we also make Y" his descent early in his career from the second-least respect profession, law, to the least respected, direct marketing the need to improve your content efforts across the board, not just writing SEO-focused long-form blog posts, but also great product descriptions and category pages how to turn run-of-the-mill product-catalog copy into compelling content how to guide users from your content-marketing content and get them to the real value that your company delivers the importance of matching the quality of your content-marketing content with equally compelling product-info pages how his "client therapy" work helps align teams his approach to client work: lots of listening, to discover the biggest issues finding the folks who already talk to each other using data to measure content effectiveness applying data insights to guide change another approach - a deep dive into the customer journey with all players in one room how he always asks "what's your plan," not "what's your vision" the fundamentals of his approach to content creation for SEO: follow old-school copywriting rules compress your images - Squoosh is a great tool for this use the img alt attribute (start with "image:" for screen readers) make sure content is written to searcher intent (shopping vs researching e.g.) learn about schema - your CMS likely does an OK job with this, but it's a good idea to verify that with Google's structured data testing tool his assertion that React is definitely an SEO handicap - "This is fact" - Google can render it, but they index it first and render it later the importance in SEO of doing things in a way that doesn't force Google to do extra work - for example, prerendering pages to display simple HTML with a tool like prerender.io the concept of "hydration" how you should use the nofollow attribute only for paid links Ian's Bio Ian Lurie is a digital marketer with a twenty-five-year intolerance of trendy concepts and bull-poop. Someone told him not to say bull3h!t, so he's trying really hard not to. Ian uses both sides of his brain as a content creator, search engine optimization nerd, and data addict. He speaks at conferences worldwide, including MozCon, SearchLove, Retail Global, and Learn Inbound. He writes everywhere. Seriously, do a search. Ian founded Portent, a digital marketing agency, in 1995, and sold it to Clearlink in 2017. He's now on his own, consulting for brands he loves and speaking at conferences that provide Diet Coke. He's also trying to become a professional Dungeons & Dragons player, but it hasn't panned out. You can find him pedaling his bike up Seattle's ridiculous hills, or send him a note on Twitter or LinkedIn. He has a TikTok profile, but his kids are embarrassed by it, so we'll leave that out. Video Here's the video version of our conversation: https://youtu.be/PPzs5bTLqjI Podcast Intro Transcript One of the most common hopes for digital content is that it will show up prominently in Google and other search engines. No one knows more about the technical aspects of search engine optimization than Ian Lurie...

Ian Lurie stellt 5 Prinzipien auf, die fortgeschrittenes SEO ausmachen. Mir fallen da noch ein paar mehr ein. Aber das lassen wir für eine zukünftige Folge. Five Principles Of Advanced SEO

Ian Lurie is a “recovering” lawyer who, a few years out of law school, founded Portent, a Seattle internet marketing agency. Ian was able to harness great technical development talent, plus great content writing, to grow Portent into an attractive acquisition target. Today, Ian is the executive vice president of ClearLink, which acquired Portent several years ago. Ian visited The Innovative Agency podcast to share lessons learned in his more than 20 years as an agency builder. If you're an agency leader looking to scale, this episode is for you.

In this episode, we explore and highlight some of the 48 items on Ian Lurie's Digital Marketing Checklist that he created and give our own takes on some of the items.

In episode 25 of the Get Published Podcast, Host and 13-Time Bestselling Author Paul G. Brodie interviews Ian Lurie about his author journey and different ways to repurpose book content into blog posts.

Ian Lurie is CEO and Founder of Portent, a Seattle-based internet marketing agency. Ian joins the pod to discuss the concept of writing for search, and what it means for content development. Is there such thing as writing for search anymore? Ian discusses that providing quality content stems from doing your research, delivering necessary information, and writing well. It's not for the search engines anymore - but for the people visiting the site. Ian's ebook on Lean Content can be found here: http://bit.ly/LeanContenteBook

Ian Lurie knows how to make content marketing work. I interviewed him after his presentation at the ACP-LS Annual Meeting last October. He shared a lot of ideas and resources to help all of us make …

Ian Lurie knows how to make content marketing work. I interviewed him after his presentation at the ACP-LS Annual Meeting last October. He shared a lot of ideas and resources to help all of us make … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

What do you do to get your copy right? Mastering the art of communication is more important than ever if you hope to capture and hold onto a modern audience that is literally drowning in content. There's nothing wrong with being spoiled with choices, as long as the options are of the highest standard and our guest, Portent's Ian Lurie, has the insights to help you write premium content. Join our heroes on Episode 9 of WojCast as they attempt to wax poetic with one of the kings of content. Ian's wealth of experience has made him the self-described, "broken-record" of basic rules and principles of marketing that if followed correctly will turn into future-proof gains over time.

In this episode we talk to Ian Lurie, Founder and CEO at Portent.

In this episode we talk to Ian Lurie, CEO of Portent Inc., about a realization he had about marketing one day while playing Dungeons and Dragons. But what about D&D could possibly change the way that Ian thinks about marketing? Listen to find out!

In this episode we talk to Ian Lurie, CEO of Portent Inc., about a realization he had about marketing one day while playing Dungeons and Dragons. But what about D&D could possibly change the way that Ian thinks about marketing? Listen to find out!

Need help creating and delivering better presentations? Check out these 30 tips from Ian Lurie

Discussing Best Practices for Onsite SEO to ensure your sites relevance and authority. Ross speaks with Ian Lurie, founder and CEO of Portent Inc.

Discussing Best Practices for Onsite SEO to ensure your sites relevance and authority. Ross speaks with Ian Lurie, founder and CEO of Portent Inc.

Discussing Best Practices for Onsite SEO to ensure your sites relevance and authority. Ross speaks with Ian Lurie, founder and CEO of Portent Inc.

Ian Lurie runs through the top 30 things he feels internet marketers and business owners need to keep in mind during campaigns.