Podcasts about ewr

AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands.• AI allows agencies to support enterprise brands with thousands of SKUs by creating template masters deployable across entire catalogs• Split testing tools like Manager Experiments (free within Amazon), PickFu, IntelliV, and Product Pinion provide critical consumer insights• Title testing can increase Amazon sales by up to 990% according to Mindful Goods' data• The three pillars of Amazon success: SEO visibility, main image optimization, and product page conversion• Data Dive offers powerful keyword analysis capabilities for Amazon listings (use code mindfulVIP for a discount)• AI-powered synthetic avatar testing allows brands to test messaging against specific personas before spending ad dollarsGuest Contact Information: - https://www.linkedin.com/in/dbolzmann/ - https://mindfulgoods.co/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHost: Matt Bertram Connect With Matt Bertram:Website: https://www.matthewbertram.com/Instagram: https://www.instagram.com/matt_bertram_live/?hl=enLinkedIn: https://www.linkedin.com/in/mattbertramlive/Disclaimer: For Educational and Entertainment purposes only.Support the show

SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone.• Marketers must focus on business performance over vanity metrics• Measurement requires correlating visibility (in rankings, SERP features, or AI mentions) with revenue increases • AI generates "average" content because it lacks human narrative capabilities• Creating effective content requires using AI as a tool within a human-directed creative process• Small businesses need to focus on teaching their audience and maximizing return on time invested• The core principles of effective marketing remain constant despite rapid technological changes• Tracking neutral user views rather than personalized search results provides better performance data• Testing should focus on revenue impact.—----------Guest Contact Information: https://www.linkedin.com/in/ianlurie/,https://www.ianlurie.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comCheck out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTubeFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies.• Google Business Profile (formerly Google My Business) remains critical despite the focus on AI and LLMs• The three most important ranking factors are business name, primary category, and reviews• Consistent review frequency matters more than total volume for ongoing relevance• Google has an internal "trust" algorithm that evaluates profile owners based on their editing history• Fake reviews can result in a 90-day review collection ban, making manipulation not worth the risk• Brand mentions are becoming more valuable than backlinks in the AI era• The AI overview feature heavily utilizes GBP data, making profile accuracy increasingly important• Photos should be geo-tagged and added regularly rather than all at once---Guest Contact Information: - https://www.linkedin.com/in/bradwetherall—More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comCheck out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTubeFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites.• Starting with pain points and amplifying the emotional impact of customer problems• Using video sales letters for higher-ticket items to prevent price-shopping before value is established• Creating clear differentiation between your solution and competitors' offerings• Developing testimonials that showcase before-and-after transformation stories• Building bold guarantees that reverse risk and increase buyer confidence• Optimizing checkout pages by reinforcing trust elements from your sales page• Avoiding the common mistakes that hurt conversion rates• Creating urgency through natural consequences rather than artificial scarcity-----Guest Contact Information: https://www.linkedin.com/in/ianlurie/https://www.ianlurie.com/—More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comCheck out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTubeFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in modern search strategy.• Entity SEO requires mapping relationships between data points like organizations, places, authors, and products• Structured data remains extremely valuable, acting as a "kindergarten reading level" translation of content for search engines• AI adoption in search is currently low (1-2% for Google's AI Mode), but preparing now gives marketers a competitive advantage• Many industries haven't yet felt significant impacts from AI search, creating a false sense of security• Technical SEO fundamentals remain crucial. Ensure your site is crawlable before pursuing advanced AI strategies• Large organizations like Apartments.com are integrating AI into products and operations while mapping complex entity relationships• Content pruning and topical focus are increasingly important as search engines evaluate expertise more carefully.----Guest Contact Information: https://www.linkedin.com/in/zacharychahalis/Apartments.com—More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Die Themen im heutigen Versicherungsfunk Update sind: BVR-Studie: Sparlücke auf Rekordhoch Viele Haushalte in Deutschland verfehlen ihre Sparziele deutlich. Laut einer BVR-Studie sparen die Befragten 2025 im Schnitt 192 €/Monat, obwohl sie 298 €/Monat für ihre Vorsorge und Rücklagen anvisieren. Die Differenz von 106 € ist der höchste bisher gemessene Wert. Besonders stark betroffen sind Haushalte mit niedrigem Einkommen. Trotz hoher Geldvermögensbildung bleibt das inflationsbereinigte Vermögen unter dem Niveau von 2022, da viele auf renditeschwache Anlagen setzen. Fragen zur geplanten „Mütterrente III“ im Rentenpaket 2025 In einer Kleinen Anfrage an die Bundesregierung werden Details zur geplanten „Mütterrente III“ thematisiert. Demnach sollen künftig unabhängig vom Geburtsjahr für alle Kinder 3 Rentenpunkte für Kindererziehungszeiten anerkannt werden, für vor 1992 geborene Kinder zusätzlich 0,5 Punkte. Während der Referentenentwurf einen Start 2028 vorsieht, plant die Koalition den Zahlbeginn 2027. Die Deutsche Rentenversicherung verweist jedoch auf hohen Programmieraufwand und hält einen früheren Start für nicht umsetzbar. Zudem wird nach Finanzierung, Geburtenzahlen, Rentenausgaben seit 1992 sowie Anrechnung auf Grundsicherung gefragt. Mehrheit sieht mangelnde Wertschätzung Älterer Nur 26 % der Bürger ab 18 Jahren halten die Wertschätzung älterer Menschen in Deutschland für ausreichend. 61 % sind gegenteiliger Ansicht, wie Vorabergebnisse der DIA-Studie 50plus zeigen. Männer bewerten die Wertschätzung etwas positiver als Frauen, ebenso Befragte mit höherem sozialem Status. In der Unterschicht sehen nur 12 % eine ausreichende Anerkennung Älterer, in der Oberschicht 44 %. Inflation im Juli stabil bei 2 % – Energiepreise weiter rückläufig Die Inflationsrate in Deutschland lag im Juli 2025 wie schon im Vormonat bei 2 %. Gedämpft wird die Teuerung vor allem durch sinkende Energiepreise (-3,4 % gegenüber Juli 2024), während Dienstleistungen weiterhin deutlich teurer wurden (+3,1 %). Nahrungsmittel verteuerten sich binnen Jahresfrist um 2,2 %, besonders stark stiegen die Preise für Obst (+7,6 %) und Süßwaren (+5,6 %). Ohne Energie und Nahrungsmittel lag die Kerninflation bei 2,7 %. Gegenüber Juni 2025 erhöhten sich die Verbraucherpreise insgesamt um 0,3 %, teilte das Statistische Bundesamt mit. IGeL und Selbstzahlersprechstunden: Bundesregierung sieht keinen Missbrauch Der Bundesregierung liegen nach eigenen Angaben keine belastbaren Hinweise auf ein flächendeckendes Fehlverhalten von Vertragsärzten bei individuellen Gesundheitsleistungen (IGeL) oder Selbstzahlersprechstunden vor. Man wolle jedoch den Austausch mit Kassenärztlichen Vereinigungen, Kassenzahnärztlicher Bundesvereinigung und den zuständigen Landesaufsichtsbehörden suchen. Auch Terminvermittlungsplattformen geraten in den Blick: Dort sollen gesetzlich Versicherte teils Angebote für Selbstzahler oder Privatversicherte erhalten, obwohl diese zuvor ausgeschlossen wurden. Im Rahmen der geplanten Reform der ambulanten Versorgung prüft die Regierung auch eine Regulierung solcher Plattformen. Gesetzliche Rente auch im Ausland ohne Abzüge Seit Oktober 2013 erhalten Rentner ihre volle gesetzliche Rente auch dann, wenn weder Europarecht noch ein Sozialversicherungsabkommen gilt. Zuvor wurde in bestimmten Fällen auf 70 % gekürzt. Für EU-, EWR-, Schweizer Staatsgebiete sowie Abkommensländer gab es die ungekürzte Rente schon vorher. Die Deutsche Rentenversicherung rät vor einem Umzug ins Ausland zur Beratung, da für bestimmte Versicherungszeiten – etwa nach dem Fremdrentengesetz – außerhalb der EU Einschränkungen gelten können.

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape.• Michael Buckbee discusses how AI is changing search and creating "siteless SEO"• Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms• ChatGPT and other AI tools are often the first touchpoint for prospects, who may never visit your website• AI search operates on different rules than traditional SEO—domain authority matters less while content repetition becomes paramount• The BISCUIT framework helps marketers adapt: check technical foundations, conduct business intelligence, and shift content strategy• Post-purchase attribution surveys often reveal that AI search plays a larger role in customer acquisition than analytics suggest• Distributing the same content across multiple platforms strengthens your position in AI search results• Companies should track how their brand appears in AI responses and optimize accordingly• Content strategy should include both "faceless" (informational) and "face" (perspective-driven) content• Agentic search is emerging, where AI assistants conduct research on behalf of users and present summaries.-------------Guest Contact Information: - https://knowatoa.com/- https://www.linkedin.com/in/michaelbuckbee/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.• Two distinct camps exist in responding to AI changes: those who see it as a threat versus those who view it as an unprecedented opportunity• Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure• Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution models• Website traffic is down approximately 58.5% due to zero-click searches and AI interfaces• Successful businesses need to focus on their topical authority rather than trying to rank for everything• Content pruning has become essential as excess pages create friction that slows down site performance• Understanding your ideal customer profile (ICP) and focusing on their specific needs is critical• LLMs are increasingly integrated with search engines, creating a merged experience for users• SERP analytics has replaced simple rank tracking as the way to measure competitive positioning------------Guest Contact Information: - https://www.demandsphere.com/demo/?affiliate_id=matt_bertram- https://www.linkedin.com/in/raygrieselhuber/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies refusing to embrace AI are heading toward extinction.• AI is making marketers 10-100x more productive by enabling rapid content creation and analysis.• Content that previously took weeks can now be generated in minutes with equal or better quality.• The future of SEO is uncertain as AI assistants increasingly answer queries directly without sending users to websites.• People who use AI tools for everything are gaining massive advantages over those who are only "playing" with the technology.• Corporate policies banning AI use are equivalent to companies refusing to use the internet in the 1990s.• Creative professionals need to evolve from content creators to strategic partners who guide and refine AI outputs.• Marketing agencies must position themselves as "robot overlords" rather than doers to remain relevant.• The best implementation strategy is to start with tools like Microsoft Copilot before advancing to more sophisticated applications.• Successful AI adopters use these tools for every aspect of their workflow, not just occasional specialized tasks.--------Guest Contact Information: https://www.kevinsurace.com/https://www.linkedin.com/in/ksurace/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond.• Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints• The customer journey increasingly happens off your website, making platform-diverse content essential• YouTube is overtaking Google as a search destination, highlighting the growing importance of video content• When articulating your unique value, ensure it's something competitors can't claim, and focus on specific customer experiences• Content must trigger emotional responses to stand out in today's oversaturated market• Create a content ecosystem with three tiers: hero content (high production), hub content (product-focused), and hygiene content (quick updates)• Assert your company value—don't be afraid to boldly state "we are" rather than "we could" or "we do"• Case studies focusing on customer stories rather than your company are incredibly effective for building trust• Brands should measure top-of-mind awareness and brand favorability to track storytelling effectiveness• Always use your first-party data to validate what advertising platforms tell youGuest Contact Information: -https://www.linkedin.com/in/owen-garitty/-https://fpwmedia.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence.• YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours• The most effective YouTube ads follow a hook-educate-call to action structure• Balance AI capabilities with human strategy to create marketing that stands out• Create custom audiences by training Google's AI based on your ideal customers' behaviors• Scale campaigns using the "tree method" rather than the "balloon method"• Target specific users through custom intent, affinity, and URL-based audience creation• Batch-film YouTube content monthly instead of trying to produce weekly videos• Use AI tools like Opus Clip to transform long-form content into daily shorts------Guest Contact Information: https://adoutreach.com/gift/https://www.linkedin.com/in/alericheck/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Jason Moss shares the CEO Freedom Formula, a powerful roadmap for scaling businesses through identity shifts and strategic improvements. The formula merges internal mindset work with external business strategy to help entrepreneurs break through revenue plateaus and experience sustainable growth.• CEO Identity: changing your self-perception to match your desired business level• The business you have is a mirror reflecting who you are as an entrepreneur• Eliminate before you delegate to avoid building systems around unnecessary tasks• Optimizing marketing requires balancing personal connection with scalable systems• The three levels of entrepreneurial consciousness: willful, intellectual, and intuitive• Success comes from making decisions as the person who's already achieved their goals• Marketing is fundamentally about human connection, not complicated technical systems• Personal brand and authenticity are becoming more crucial as AI-generated content proliferatesGuest Contact Information: jasonmoss.comhttps://www.youtube.com/channel/UCH-cra7oIvEzolvMP4oteswhttp://go.jasonmoss.com/scaling-guide?source=UnknownSecretsPodcast—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Sales and marketing are becoming increasingly interconnected, with the most successful businesses breaking down silos between departments. Digital marketers must expand their skill sets beyond specialized areas like SEO or content creation to embrace analytics, client communication, and sales principles.• Modern marketing requires understanding that different social platforms have unique algorithms and audience expectations• Focus on mastering one platform before expanding to others – content that goes viral on one platform may fall flat on another• We're experiencing a "trust recession" where cold outreach is less effective than in previous years• Live events and webinars are outperforming traditional video sales letters as they build relationships and establish trust• The two biggest problems facing sales teams are culture and skillset issues• AI is transforming sales processes through call analysis and highly targeted advertising• Data-driven targeting can reduce customer acquisition costs by 40-70%• The most effective sales approach today is consultative rather than aggressive• Building trust is more important than being liked – customers need to trust that you can deliver results-------Guest Contact Information: - https://www.linkedin.com/in/geoffketterer/—---More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. • Email is definitely not dead – it's been generating millions in revenue for over a decade• Design doesn't matter in email – focus on consistency and authenticity instead• The sweet spot for email frequency is 2-4 times per month• DNS records (SPF, DKIM, DMARC) are now essential for good deliverability• Different platforms serve different needs – MailChimp for beginners, Active Campaign for automation, GoHighLevel for all-in-one• Lead magnets should provide genuine value worth at least a couple hundred dollars• Perfectionism kills results – "good enough to get it out there" is a winning philosophy• Structure emails with curiosity in subject lines, a hook at the beginning, storytelling in the middle, and a clear CTA• The 7-11-4 principle: prospects need 7 hours of content, seeing your message 11 times, across 4 channels• Being "unapologetically authentic" builds stronger connections than polished marketing-----Guest Information: https://www.linkedin.com/in/schwedelson/https://subjectline.com/https://guruconference.com/https://outcomemedia.com/------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery.• Zero-click search has fundamentally disrupted traditional marketing as users get answers without visiting websites• Quality content with unique insights and authentic perspectives remains essential despite AI advancements• The traditional marketing funnel concept is outdated – customers enter and exit at various points across multiple channels• Attribution modeling is increasingly challenging with significant "dark social" interactions influencing buying decisions• B2B purchases involve complex buying committees with different stakeholders at various stages in their journey• AI propensity scoring helps predict customer behavior and personalize content experiences effectively• Accessibility principles align closely with AI-friendly content practices – clear, concise, well-structured content wins• Sales and marketing integration is evolving toward revenue operations with deeper collaboration between teams• Core SEO tenets remain crucial even as search technology evolves• Content must ultimately connect with humans, regardless of how it's discovered or delivered—------Guest Contact Information: https://www.progress.com/sitefinity-cmshttps://www.linkedin.com/in/sara-faatz-b67213/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing.• Understanding that persuasion differs from manipulation when your product genuinely helps people• Recognizing the five levels of awareness in marketing and how they affect customer decisions• Approaching funnels as a series of micro conversions rather than one big knockout punch• Creating landing pages that function as digital appointment setters with clear offers• Using qualification systems to filter leads and improve sales conversion rates• Ensuring your marketing message matches your platform (Facebook vs Google)• Tracking ROI rather than just ROAS to include agency fees in performance metrics• Focusing on qualified leads that convert rather than a high volume of unqualified leads• Using thank you pages strategically to continue engagement rather than ending the conversation• Avoiding over-complicating funnels with unnecessary steps or excessive technologyGuest Contact Information: persuasionexperience.comhttps://www.linkedin.com/in/alishaconlinhurd/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHost: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

This week: Scott McCartney's Guest Co-Host is Oscar Munoz; Guest: Steve Sisneros, VP Airport Affairs, Southwest Airlines, News: Real ID kicks in; SWA Bags Fly Free no more; Newark caps traffic - United takes biggest hit; Better ATC tech & better runway utilization; ATC leadership failures; Success pending ratification on United flight attendant contract; Delta's new confusing fare classes & subclasses; Listener Input: Conflicting opinions on EWR slot restrictions.

Digital marketing is shifting fast, like the leap from directories to Google. AI is reshaping search, favoring unique, personal content over generic blogs. Traditional SEO fades, while personal brands rise. Human creativity now beats corporate content. Guest contact information: https://billricestrategy.comhttps://www.youtube.com/@billricestrategyhttps://www.linkedin.com/in/billrice/---More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Ted Ted DeBettencourt from Juvo Leads shares how human-powered chat services capture significantly more leads than AI alternatives for businesses with high-value customers. Data shows that human operators outperform chatbots by at least 200% in converting website visitors to qualified leads, particularly for law firms, elective medicine, home services, and retirement communities.• Human-powered chat services capture 50-60% more leads compared to websites without chat functionality• Businesses should consider chat services when they have 1,000+ monthly visitors, $2,000 in monthly ad spend, or $1,000+ customer lifetime value• The "12-second rule" reveals that 40% of potential leads are lost when chat responses take longer than 12 seconds• While AI bots excel at answering complex questions, humans significantly outperform in converting inquiries into leads• Proactive chat (video or pop-up) generates substantially more engagement than reactive chat that requires visitor initiation • For businesses in regulated industries, using AI to collect sensitive information may create legal vulnerabilities• Human operators should communicate with prospects through their preferred channels rather than forcing them into specific communication methods--------Guest Contact Information: https://www.linkedin.com/in/theodoremdebettencourt/https://juvoleads.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Send us a textDrew is still learning how to do runway inspections and Doug pushes the 767 to the limit (in a simulator). We discuss:Alaska, or Hawaiian?, launches Transpacific flights from SeattleMore news out of NewarkA thaw in tariffs opens the order floodgatesBack to the future with slot restrictions at EWR?Contributor feedbackJoin the conversation!https://www.nexttripnetwork.com/

Tyler Dunigan shares how he built a platform of brands providing turnover services to the largest property managers in the US, growing from painting to flooring, bathtub refinishing, and patented products.• Understanding your target audience is critical – Tyler discovered property managers were his key clients, not property owners• Data-driven marketing decisions are more effective than relying on assumptions• Analyzing client budgets revealed opportunities for additional services within the same customer base• The "Edge Strategy" concept helps identify adjacent business opportunities within arm's reach• Looking at the market size and potential before developing products helps validate business ideas• Testing different marketing messages and website versions shows what resonates with different customer segments• Personal branding is becoming increasingly important as "social capital."• Only 4-5% of LinkedIn users post weekly, creating an opportunity for those who consistently share content• Network effects within your own business ecosystem can drive exponential growth• Baby boomer businesses changing hands create massive opportunities in traditional industriesGuest Contact Information: https://www.linkedin.com/in/tylerdunagin/ https://www.liquidliner.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

What the heck is going on at EWR? Undoubtably the biggest news in travel this past week has to be the mess at Newark Airport in New Jersey. What started as complaints of unusual delays on one day in April has unfolded into a huge story about air traffic control system breakdowns, controllers on leave and the DOT’s request for billions of dollars to be earmarked for upgrades and fixes. With aviation editor Robert Silk and aviation expert and consultant Bob Mann, we break down what happened, why Newark is so hard to manage and what the solutions might be: Is the DOT proposal enough? This episode was recorded Friday May 9 and has been edited for length and clarity. Episode sponsor: This episode is sponsored by the Globus family of brands https://www.globusandcosmos.com Related links: FAA pledges fixes for Newark, but delays could continue https://www.travelweekly.com/Travel-News/Airline-News/FAA-pledges-Newark-fixes-but-disruptions-could-continue White House proposes overhaul of air traffic control system https://www.travelweekly.com/Travel-News/Airline-News/Trump-administration-proposes-overhaul-ATC-system Outdated technology and stress-related absences contribute to chaos at Newark Airport https://www.travelweekly.com/Travel-News/Airline-News/Air-traffic-control-challenges-Newark-Airport Air traffic controllers briefly lose radar access again at Newark https://www.travelweekly.com/Travel-News/Airline-News/Air-traffic-controllers-briefly-lose-radar-access-again-Newark-airport See omnystudio.com/listener for privacy information.

This week, Jon Ostrower and Brett Snyder discuss EWR's air traffic control staffing and equipment issues, and the decision to relocate operations to Pennsylvania with special guest Will Guisbond from The Air Current. Then, Brett and Jon talk about the potential partnership between JetBlue and United Airlines, driven by JetBlue's need for a domestic partner and United's desire to re-enter JFK.We would like to thank TCG Digital for supporting The Air Show.Visit www.theairshowpodcast.com to get in touch with us.

Nate Woodbury shares his powerful "Leaf Strategy" for YouTube marketing that generates predictable leads and revenue for businesses by targeting specific long-tail search queries.• YouTube is now the #1 way to grow your brand, especially before you're ranking at the top of Google search• Nate pivoted to YouTube after discovering videos getting 50X more views than #1 ranked Google pages• The "Leaf Strategy" involves identifying ultra-specific 8-10 word questions your audience is asking• Focus first on questions with lower search volume to build authority in a specific niche• Videos answering specific questions can rank at the top of YouTube within 1-2 days• Create 10-12 minute videos that thoroughly answer questions without scripts• Include hooks at the beginning and strong call-to-action at the end directing to another video or lead magnet• Case study: Real estate coach grew from $1M to $6M business by switching from Facebook ads to YouTube• Use SEMrush's Keyword Magic Tool to find specific question-based queries• Create content based on what people are actively searching for to future-proof your strategy-----Guest Contact Information: https://theleafstrategy.com/https://www.youtube.com/c/natewoodbury—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Digital marketing is undergoing a transformative shift where understanding fundamentals while leveraging AI offers companies unprecedented advantages that may become insurmountable for those who fail to adapt. This golden opportunity period for digital transformation requires immediate action before the landscape dramatically changes in the next 18-36 months.• Marketing fundamentals remain critical as the foundation for all digital strategies• Companies must optimize for multiple platforms, including Bing, social media, and Reddit• Visibility in large language models (LLMs)is  becoming an essential ranking factor• Review generation is crucial for building trust and shortening sales cycles• AI transitioning from content creation to having agency and decision-making ability• Early adoption of new technologies provides substantial competitive advantages• Businesses face a "Netflix or Blockbuster" moment in their marketing evolution• Customer acquisition costs are rising while competition intensifies across channels• Marketing packages that provide foundational elements help businesses scale faster• Mastermind programs and fractional CMO services bridge expertise gaps—----------------Matt's Contact Information: https://matthewbertram.com/https://www.linkedin.com/in/mattbertramlive/—-----------------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond social media posts.• Influencer partnerships work best when integrated across your existing marketing channels (email, website, paid ads)• Athlete content can be repurposed for 6 months in your marketing with proper rights agreements• College athletes now represent a massive opportunity for local business partnerships• Female athletes and WNBA players have seen exponential growth in influencer value• Service-based and B2B businesses see surprising success using athletes for humanizing technical offerings• Testing multiple smaller influencer partnerships helps identify which personalities truly resonate with your audience• Even "mundane" industries benefit from influencer partnerships that add storytelling elements• Internal employee engagement represents an overlooked opportunity for influencer collaborations• Micro-influencers with highly engaged communities often outperform celebrities for specific target audiences----Guest Contact Information: https://www.linkedin.com/in/ishveenjolly/https://opensponsorship.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results.Marketers still struggle to identify which half of their ad budget is wastedThe shift from brand to performance marketing has created an overemphasis on clicks, not impressionsDigital marketers often overlook that awareness through impressions must precede sales-driving clicksMost businesses deal with 10–15 conflicting sources of "truth" across platforms and agenciesGA4 and legacy analytics often miss the value of TV, podcasts, and other non-digital mediaGrasping “ad stock” – how campaigns influence sales over time – is key for accurate attributionAI models that assess incrementality reveal which efforts actually drive more salesComplex customer journeys across Meta, Google, and Amazon complicate attributionStrong models evaluate three key elements: ad stock, saturation, and media synergyThe surge in Amazon search (35% of product searches) and AI tools is reshaping marketing-------------Guest Contact Information: https://www.linkedin.com/in/jeffgreenfield/https://provalytics.com—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).Bruce's "siloing" method organizes content by topic to showcase subject expertise.Proper "link equity" distribution is crucial but often misunderstood.Google's AI Overview has cut top organic click-through rates by up to 70%.Content that thoroughly answers questions performs best in search and AI results.Small businesses can compete using Google Business Profiles and local reviews while phasing in SEO.Bruce suggests four-week sprint planning for SEO due to constant algorithm shifts.Question-based searches have grown from 4% to 16% of all queries.Websites need technical excellence just to qualify for rankings.—----------Guest Contact Information: https://www.linkedin.com/in/bruce-clay/https://www.bruceclay.com/https://www.seotools.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

In this engaging episode, we explore the transformative potential of artificial intelligence in the world of marketing. With John Munsell, a leading expert in implementing AI-first strategies, we dive deep into the essentials of integrating AI into business practices.  • Importance of adopting an AI-first mindset • Strategies for implementing AI across different departments • Understanding the gap between perceived and actual AI adoption • Key roles in AI governance and operations • Elevating productivity through AI integration • The critical role of training in cultivating an AI culture • Encouraging innovation and collaboration within organizations • Examples of companies successfully leveraging AI • How to articulate customer problems effectively —-Guest Contact Information: https://ingrain.ai/ https://www.bizzuka.com/ https://www.linkedin.com/in/jwmunsell/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Courageous conversations and addressing blind spots are key for leaders to overcome challenges and unlock potential. In this episode, Adrian Koehler highlights authentic communication, emotional intelligence, and marketing strategies.• The power of courageous conversations• Overcoming leadership blind spots• How the "law of deservingness" affects self-sabotage• Genuine connection in coaching• Standing out in digital marketing• Aligning authenticity with audience engagement• Coaching for true transformation• Difficult discussions that drive growth—--Guest Contact Information: - https://takenewground.com/- https://www.linkedin.com/in/adriankoehler- https://www.instagram.com/adrian.k—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Welcome to the Daily Compliance News. Each day, Tom Fox, the Voice of Compliance, brings you compliance-related stories to start your day. Sit back, enjoy a cup of morning coffee, and listen in to the Daily Compliance News—all from the Compliance Podcast Network. Each day, we consider four stories from the business world: compliance, ethics, risk management, leadership, or general interest for the compliance professional. Top stories include: Thailand Deports Uyghurs to China. (WSJ) Trump revoked Chevron's license to do business in Venezuela. (WSJ) The cryptocurrency firm founder extradited to the US. (Reuters) NJ men plead guilty to bribing at EWR. (InsiderNJ) For more information on the Ethico Toolkit for Middle Managers, available at no charge, click here. Check out the FCPA Survival Guide on Amazon.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Building a personal brand in today's digital landscape hinges on authenticity and trust. The episode discusses the importance of combining personal interactions with strategic marketing efforts, addressing the role of AI in copywriting, and emphasizing the critical need for effective email strategies and sales funnels. • Personal branding as a unique identifier in a crowded market • Trust as a cornerstone of effective marketing • Balancing automation with genuine human connection • The necessity of starting an email list early • Developing a clear brand voice and messaging • Effective sales funnels combining nurturing and conversion • The importance of ongoing testing and adaptation in marketing strategies • Strategies for content creation across multiple platforms • Maintaining authenticity in the face of increasing AI use • The complexity of marketing demands persistent effort and strategy-----Guest Contact Information: Website: https://convictionmarketingagency.com/LinkedIn: https://www.linkedin.com/in/danielle-cevallos/-----More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session-----The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

This episode dives into the evolving world of internet marketing, emphasizing the critical role of podcasts and authentic storytelling in achieving success. Shaahin Cheyene shares invaluable insights on leveraging social proof, integrating various content strategies, and embracing trial and error in the fast-paced digital landscape. • Discussion on the limitations of SEO in modern marketing • Importance of creating evergreen content through podcasts • Leveraging social proof to build trust with consumers • Emphasis on storytelling as a tool for successful marketing • Strategies for optimizing presence on platforms like YouTube • Encouragement to embrace authenticity in all marketing effortsGuest Contact Information: www.podcastcola.comwww.shaahincheyene.com https://www.instagram.com/shaahincheyene/https://www.youtube.com/@businessstoryoftheweek—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Unlock the secrets of email marketing success with Jason Wright from Internationally Inspirely. Our episode dives into the vital role of email marketing in today's digital landscape, showing how it remains an essential tool for building connections and converting leads. We discuss misconceptions about email's effectiveness, strategies for authentic communication, the importance of deliverability, and tips for choosing the right marketing partners.• Debunking the myth that email marketing is dead • The critical role of email deliverability and DNS records • Strategies for nurturing client relationships through email • Emphasizing authenticity in email communications • Comparing ActiveCampaign and GoHighLevel for email marketing tools • The significance of integrating paid ads into the overall strategy • Guidelines for evaluating potential email marketing partners • Understanding the importance of sequencing in email outreach—----------Guest Contact Information: https://www.linkedin.com/in/thejasonwright/ https://intentionallyinspirational.com/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Unlock business growth with insights from Jeff Holman, a business-focused attorney specializing in innovation and entrepreneurship. Explore the unique challenges startups face and how fractional legal teams can be a game-changer. Jeff shares strategies for managing intellectual property, tackling legal concerns, and combating unfair competition like negative SEO to protect your brand.Gain a competitive edge by layering IP protections, balancing disclosure and secrecy, and leveraging fractional experts for strategic legal support. Jeff illustrates this with a compelling comparison to climbing Mount Kilimanjaro, emphasizing teamwork and expertise.Discover how intellectual assets boost business valuation and partnerships while shifting from traditional law firms to strategic problem-solving. Learn how assembling a fractional legal team aligns with business goals, supported by innovative lead-generation techniques using long-tail keywords to stand out in the competitive legal market.—----------Guest Contact Information: Website: https://www.intellectualstrategies.comLinkedin: https://www.linkedin.com/in/holman/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

The episode covers the evolution of internet marketing trends as we enter 2025, highlighting the integration of AI, and the significance of social media, community engagement, and privacy in advertising. Listeners are encouraged to adapt their strategies to stay competitive and leverage emerging opportunities.• Impact of AI on search and marketing strategies• Importance of social media platforms for branding• Role of storytelling in building customer loyalty• Community building through interactive content• Necessity of localization strategies for targeting• Shift toward privacy in marketing practices• Invitation for consulting services and guidance---Matt's Contact Information: https://matthewbertram.com/https://www.linkedin.com/in/mattbertramlive/---More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Jonathan Baker from Punctuation joins me, Matt Bertram, to explore strategies for maximizing business value through strategic M&A and succession planning. Learn how to enhance profitability, strengthen market positioning, and reduce founder dependency to make your business more attractive for sale. For marketing service firms, we emphasize the benefits of niche specialization and standing out in competitive markets.Selling a business is complex, involving political dynamics and nuanced relationships. Drawing from my own experience selling a business in my 20s, we discuss understanding critical deal terms like earn-outs and employment agreements, adapting to new management, and addressing stakeholder conflicts. Jonathan shares real-world examples and cautionary tales, underscoring the importance of thorough preparation to protect your interests.We also dive into agency growth and profitability, tackling strategic decisions like selling versus continued growth. Topics include fee revenue per employee, avoiding scope creep, and distinguishing personal financial contributions. Whether preparing for a sale or pursuing growth, this episode offers actionable insights for informed entrepreneurial decision-making.Guest Contact Information: - https://www.linkedin.com/in/jonathandavidbaker/- punctuation.com—---More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Unlock the secrets to dominating digital marketing with me, Matt Bertram! As we close the year, I'm sharing insights on the 7-11-4 rule to help you build an omnipresent digital presence. Celebrate with us as our podcast ranks in Buzzsprout's top 10%, thanks to loyal listeners like Chris G-F.We're evolving with plans to expand on platforms like YouTube and launching MatthewBertram.com alongside new coaching and mastermind programs. These initiatives offer networking, peer support, and problem-solving sessions to elevate your marketing game.Join this vibrant community as we prepare for the new year with transformative strategies and exciting opportunities. Don't miss the chance to lock in current pricing before adjustments. Let's end the year strong and step into the next with momentum, clarity, and a winning digital strategy.Matt's Contact Information: https://matthewbertram.com/https://www.linkedin.com/in/mattbertramlive/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Unlock the secrets of multi-channel marketing with RJ Schultz from Blip Billboards. Learn how to engage audiences across platforms and build trust using Google's 7-11-4 rule: seven hours of interaction, 11 touchpoints, and four platforms. Discover the power of long-form content like podcasts to foster relationships and brand loyalty.RJ shares insights on blending digital and traditional strategies, showcasing full-funnel marketing's psychological and strategic advantages. Explore case studies, including McDonald's success in pairing digital ads with billboards for cohesive brand experiences.This episode emphasizes understanding your Ideal Customer Profile (ICP) to target audiences effectively in both digital and physical spaces. We highlight the importance of a 90-day advertising commitment and a balanced budget to achieve impactful results. From marketing psychology to actionable Blip Billboards strategies, gain valuable tips for businesses of all sizes to boost brand recognition and consumer engagement.---Guest Contact Information: - https://offers.blipbillboards.com/podcast - https://www.linkedin.com/in/schultzrj/—-More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

AI is transforming influencer marketing and content creation, with platforms like Corbett Drummey's LTX Studio leading the way. Generative AI surpasses traditional stock content, offering unique images and videos while addressing challenges like copyright and job displacement. Embracing tools like ChatGPT is essential for navigating the evolving marketing landscape, as AI enables brands to enhance safety protocols, vet creators, and elevate their strategies. User-friendly tools empower non-technical marketers, blending creativity and efficiency while underscoring the need for precision in automated content creation.Influencers remain pivotal in the digital age, maintaining authenticity and trust in an AI-driven world. By integrating AI with strategies like SEO and email campaigns, marketers can extend influencers' reach without compromising their personal touch. Corbett Drummey highlights the power of collaboration, combining skilled editors with AI-enhanced tools to harmonize human creativity and technological advancements. Together, these elements reaffirm the indispensable role of influencers while showcasing AI as a complementary force in the marketing realm.Guest Contact Information: - https://www.linkedin.com/in/corbettdrummey/ -https://www.lightricks.com/ -https://popularpays.com/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Ever wondered how to speak "Google's love language"? In our latest episode, Shanuda Noecole, creator of VegasRightNow.com, shares her journey from crafting passion-driven websites to mastering SEO. Learn how she transformed niche interests, from Las Vegas attractions to Southern soul food, into digital marketing success.Shanuda reveals SEO as an ongoing dialogue with Google, helping your content reach the right audience. From the evolution of email automation to modern SEO tools, discover how these strategies empower niche-focused businesses. Shanuda explains how analyzing data and understanding customer needs can turn content into a 24/7 sales machine.We also discuss how small businesses can boost brand presence using social media and podcasts. Platforms like TikTok are game-changers, turning valuable content into viral success. Shanuda highlights the importance of thought leadership, consistency, and Google's E-E-A-T guidelines for ranking higher in search results.Packed with actionable tips and inspiring stories, this episode is your guide to becoming a digital marketing pro.---Guest Contact Information: - https://shaundanecole.com/- https://www.linkedin.com/in/shaundanecole/ - https://vegasrightnow.com/—More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Unlock the secrets of trust and communication in the digital age with PR expert Justin Goldstein. Learn how cohesive brand messaging across channels breaks silos to enhance recruitment, public policy support, and sales. Justin emphasizes trust's critical role in marketing, advocating for clear communication and early collaboration between departments to create seamless PR and marketing strategies.Discover how media relations align with business goals. Justin addresses challenges like inconsistent social media narratives and highlights building strong reporter relationships. He also explores leveraging LinkedIn and podcasts to amplify your brand, underscoring the patience required for effective PR.In crisis scenarios, reputation management is vital. Justin discusses proactive vs. reactive strategies and using storytelling to shape a positive brand image. He shares how PR drives growth through persuasive messaging, strategic storytelling, and consistent client communication.Maximize your media efforts with the right budget and infrastructure, ensuring your marketing assets deliver optimal results. Gain insights into boosting lead generation and client acquisition through strategic content distribution. This discussion reveals how PR can be a transformative tool for business success.—----------Guest Contact Information: - https://www.linkedin.com/in/goldsteinjustin/- https://www.pr73.com/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here:https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Ever wondered how press releases can transform your marketing strategy? Sit back as Mickie Kennedy from eReleases reveals his journey from creative writing to becoming a press release maestro. Mickie shares fascinating insights into the art of storytelling within press releases, emphasizing how a captivating narrative can win journalists over and boost your business's success. Through Mickie's experience, you'll learn how press releases are not just about data or product launches, but about crafting stories that resonate.Press releases can be a powerful tool in today's fast-paced media environment, but they need to be done right. Mickie uncovers common pitfalls, like misdirected media targeting, and offers advice on utilizing platforms like PR Newswire effectively. You'll hear about the incredible success of the Dining Bond Initiative during the pandemic, which shows how a well-crafted press release can lead to widespread media attention and significant impact. Mickie also touches on how industry surveys can create media buzz and networking opportunities, making them a strategic asset in press release creation.-----Guest Contact Information: https://www.ereleases.com/https://www.ereleases.com/plan/----More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session —The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

E-commerce expert Carolyn Lowe joins us to delve into online selling, sharing insights from her pioneering days at Dell to her role as founder of an e-commerce agency. Carolyn discusses the digital transformation reshaping consumer behavior and explains why a strong e-commerce strategy is essential for modern businesses. She reveals key steps for integrating online sales into any business model, especially as global events speed up the shift to digital. Focusing on e-commerce economics, Carolyn outlines a path to profitability, whether on a personal site or Amazon's vast marketplace.The conversation intensifies as we explore Amazon's strategies. Carolyn shares secrets of brand positioning and storytelling, highlighting how influencers and high-quality visuals boost conversion rates. Discover Amazon's push into advertising, positioning itself to rival Google by shifting focus from product sales to ad revenue. We also consider Amazon's potential TikTok acquisition and innovative ways for brands to leverage platforms like Twitch and Fire. Packed with insights, this episode is a must-listen for anyone aiming to thrive in the competitive e-commerce world.-----Guest Contact Information: https://www.linkedin.com/in/carolynbyronlowe/ https://roiswift.com/ —-More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review Free SEO Consultation: https://www.ewrdigital.com/discovery-call One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session —The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Uncover the transformative power of trademarks in branding with Andrei Mincov, founder of Trademark Factory. Learn how owning a trademark can reduce CPC bid rates, protect your brand, and uphold authenticity in today's crowded digital marketplace. This episode is packed with insights for digital marketers and business owners, highlighting why a strong, protected brand is essential to stand out amidst AI-driven ad content and fierce competition.Explore the evolution of trademark laws and their impact on modern businesses. Hear the story of Sean Merriman's “Lights Out” brand triumph against industry giants, demonstrating the power of trademarks in defending brand identity. Andrei offers practical advice for small businesses facing brand disputes, emphasizing the importance of common law and first-use principles in protecting your brand.We also dive into the future of AI and intellectual property, discussing the impact of AI-generated content on existing IP laws. Andrei shares tips on prioritizing trademark strategies to maximize brand potential and safeguard against scams.-----Guest Contact Information: https://www.linkedin.com/in/andreimincov/https://trademarkfactory.com/—-More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Unlock the secrets to mastering sales and marketing synergy in the digital landscape with insights from Mark LaCour. Learn how to blend marketing-qualified leads with sales-qualified leads to boost conversion rates and drive revenue growth. With 27 years in the oil and gas industry, Mark shares examples of how the personal touch in sales can make a significant impact, even in an era of automation.Explore the benefits of hiring commission-based salespeople and the strategic edge of channel partnerships. Discover why stay-at-home parents could be your next sales superstars and how attractive commissions can fuel business growth. We'll also cover the rewards and risks of channel partnerships—they can boost cash flow but may pose risks if not managed carefully.Align your sales and marketing teams to create a powerhouse of brand awareness and client engagement. Learn how transparent pricing strategies build trust and how SEO can redefine your brand identity. Gain insights into account-based selling and marketing, and see how companies like ExxonMobil and Amazon leverage these tools to strengthen their public perception. Join us for innovative strategies to harmonize your sales and marketing efforts and build a resilient business.-----Guest Contact Information: https://www.linkedin.com/in/oil-and-gas-expert-speaker/https://oggn.com/ogsm/—-More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Unlock the secrets of transformative rebranding with Jim Heininger, the "rebrand man" from Rebranding Experts. A brand goes beyond a name and logo—it encompasses the entire customer experience. In this discussion, we explore when businesses should consider rebranding, the differences between B2B and direct-to-consumer strategies, and how to effectively communicate value propositions to stand out in a crowded market.We also address the logistical and financial challenges of rebranding, emphasizing leadership support and organizational alignment. From HR's role in recruiting talent that aligns with the brand identity to involving financial teams early, we offer a roadmap for a cohesive internal narrative. Learn to balance costs with benefits, from updating uniforms and signage to ensuring a sustainable rebrand.Stay ahead of the curve with trends like simplifying company names and digital marketing alignment. Through compelling case studies, we underscore the importance of leadership involvement and securing employee buy-in to successfully navigate internal culture shifts. Join us for a deep dive into positioning your business for success through rebranding.----Guest Contact Information: LinkedIn:  https://www.linkedin.com/in/jimheininger/Website: https://www.rebrandingexperts.com/—-More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Unlock the secrets of aligning B2B sales and marketing with insights from Will Barron, founder of Salesman.com and host of the top B2B sales podcast. Will explores the challenges between sales and marketing, including miscommunication over marketing vs. sales-qualified leads, and offers actionable strategies for collaboration. Learn how to optimize content marketing and messaging to reach the right prospects at the right time.We discuss the differences between B2B and B2C marketing, the impact of digital transformation on industries like oil and gas, and the importance of cultural shifts for success. This conversation highlights the need for continuous teamwork between marketing and sales to nurture leads effectively through the sales funnel.Will also provides practical advice for improving sales performance, especially for those transitioning from big brands to smaller enterprises. Discover how to refine messaging, leverage automation, and prioritize sales training over traditional marketing. This episode equips small business owners and executives with the tools to streamline sales processes and drive long-term success.-----Guest Contact Information: Salesman Podcast Youtube account - https://www.youtube.com/@SalesmanPodcastLinkedIn- https://www.linkedin.com/in/willbarron/Website: https://salesman.com/—-More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Unlock the secrets behind disruptive in-store marketing with Kelley Thornton, a DTC entrepreneur and founder of Purchase Point, a global retail strategy powerhouse. Kelley shares his journey from corporate packaging to mastering shopper psychology, offering insights for anyone curious about retail strategies or transitioning from digital to in-store marketing.We explore the diverse types of consumers—deal seekers, brand lovers, and value-driven shoppers—and how they navigate retailers like Costco, Target, and Walmart. Learn about current market dynamics, including dollar stores' challenges and Target's mid-market success, and debate discounting versus value-adding tactics to maintain price integrity during economic pressures.Finally, discover the power of YouTube in building a men's lifestyle brand, starting with Aaron Marino's influencer journey. Uncover how content diversification across platforms like TikTok, Amazon, and paid social helps drive e-commerce success. Gain practical insights into customer acquisition, data-driven marketing, and aligning efforts with finance and sales for sustained growth. Don't miss this episode packed with expert advice to boost your retail and e-commerce strategies.----Guest Contact Information:Website: https://www.tiege.comLinkedin:  https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/—-More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Unlock the secrets to thriving in Amazon FBA with Neil Twa of Voltage. Discover how focusing on profitability over revenue and understanding customer intent can give you a competitive edge. Neil shares tips on product selection, leveraging customer reviews, and navigating Amazon's complexities. Learn how to amplify your marketing efforts using Amazon's ecosystem, including loss leaders and cross-sell mechanisms for sales growth.We also explore advanced data models like Cosmo and the future of targeted advertising. Discover why mastering direct response marketing is crucial as Amazon's ad revenue is projected to surpass AWS profits by 2026. Plus, Neil discusses the power of influencer marketing, optimizing your listings, and driving traffic from platforms like Twitter and TikTok. Learn about the brand referral program and how TikTok is collaborating with Amazon to boost sales. Get actionable strategies and real-world case studies to grow your e-commerce business.-----Guest Contact Information:Website: https://voltagedm.com/Instagram: https://www.instagram.com/neiltwa/YouTube: https://www.youtube.com/c/NeilTwavoltageFacebook: https://web.facebook.com/neiltwa/?_rdc=1&_rdrTiktok: https://www.tiktok.com/@fbabusinessbuilders-----More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show