Life Science Marketing Radio

Susanna Harris talks about her communications role in the biotech venture capital world.

Economist Joey Von Nessen talks about the growth and the impact of life science on the South Carolina economy.

You may have a lot of quantitative data. But it's what you don't know that you don't know that will hurt your marketing. Wayne Cerullo explains what it takes to get around the data delusion.

Lily Elsner talks about the path to her job as Head of Strategy at Arcturus, a startup working on small molecule drug development.

Lily Elsner talks about her job as Head of Strategy at Arcturus, a startup working on small molecule drug development.

Raman Sehgal shared his journey to becoming an agency owner, the value of a niche and what good clients look like.

Tom Fox thinks podcasts are a great way to teach people about compliance. And he's right.

Bonni Scepkowski wants you to build relationships, not look at spreadsheets. Here's how to keep your attendees engaged.

Jennifer Andrews explains the importance of personal branding for scientists and offers a strategy for developing your personal brand.

Sandy Donaldson described Impiricus's platform where physicians can request support for patients such as samples or prior authorization via SMS messaging. This removes the friction of digging through a website to find the resources needed.

Adrienne Leussa is the host of Africa Biotech Conversations. We chatted about podcasting and what's happening in the African biotech community.

Chris Cullman shares his thoughts on customer experience, data and attribution, and opportunities to have physicians reach out to you.

Renee Connolly describes some best practices in corporate communications in the context of Diversity, Equity and Inclusion at Merck KGAa, Darmstadt, Germany.

Hemal Somaiya describes using AI to message physicians at the right moment for their patients.

Frank Dolan talks about the value of disease state education for a company pre-launch in terms of providers, patients and payors.

Justine Dees talks about sharing her knowledge and love of science to become a blogger and content marketer for life science companies.

Dan Chichester talks about transitioning from comic book writer to healthcare marketer, building trust with partners and creating a positive vision for the future.

Bob Lempke talks about ways sales people can engage and build relationships with customers in a world changed by Covid.

Maaria Ginai describes her transition from scientist to agency owner via YouTube and tech transfer.

Mark Stiving talks about optimizing pricing by knowing the value of your products and different pricing models that may increase profits.

Susan Nemetz talk about the benefits of reverse mentoring (learning from younger employees).

Jason Scharf talks about how planning for long tail events can present opportunities for competitive advantage even in the absence of the event.

Mark talks about the value props for buyers and sellers as well as tailoring them for resistant customers.

Max Paluszynski talks about the challenges of creating a unified campaign and managing groups that are not direct reports.

Rachel shares tips on optimizing your profile, connecting and what type of content to share.

Darren Alvares discusses the results of a ResearchGate survey of scientist purchasing behavior and the impact of COVID 19.

Steve Kulisch describes the steps he took from undergraduate science degree to GM at Fluidigm.

Lori Dowd explains that successful virtual events require a different mix of content to keep the audience engaged.

Amy Duncan explains the purpose of a competitive audit for your marketing and what goes into it.

Matt Benson describes how content marketing is differentiating his company in an industry (lab furnishings) where relationships, dealer networks and trade shows have dominated.

Frank Dolan talks about the challenges of launching your first product at the same time you are launching your company as a commercial entity. There is an opportunity to establish relationships and build a brand before that happens.

Matthew Ray Scott talks about how marketers and doctors can take advantage of LinkedIn to grow their business.

Dodi Axelson explains how Cytiva (formerly GE Healthcare Life Sciences) thinks about heir podcast.

Owen Swift explains what a sales agent is and the advantages for both the company and the individual. He also describes the scenarios where this model makes the most sense.

Kelly Grover talks about when marketing to scientists is different from marketing to consumers and when it's not.

Hamish Mackenzie talks about positioning strategies and the one position that is often overlooked because it seems obvious.

Hans Kaspersetz describes a data driven approach to creating content that Google sees as authoritative and meets your audience needs.

Frank Dolan talks about driving innovation in how products are brought to market in the life sciences along with restoring trust in the biotech/pharma industry.

Lemar Ashhar describes how he finds prospects and develops relationships on LinkedIn using content.

Leslie Loveless describes what life science companies are looking for and how it has changed in the last few years.

David and I discuss what content is appropriate and how to produce it.

Andy Bertera describes the culture at NEB and how it influences their marketing tactics.

Liz Ingle Explains how to make sure your marketing strategy matches your business strategy and how to avoid or overcome a disconnect.

I met Chris Walker, CEO of Refine Labs, through this LinkedIn post. I liked his take on long form content (surprise!) and asked him to join me on the podcast. He advocates an audience first …

For most life science companies, I'm pretty sure the event budget makes up the biggest fraction of the total marcom budget. Sometimes it's over half. If you are producing or hosting the event, such as …

Successful marketing is based on strong branding and positioning. Then your creative communications must tie back to your strategy. Patricia Malone of Freshblood Group explains why it's important …

Sondra Hadden describes the tactics C&EN uses to promote content to grow it's audience and help advertisers get a return on investment.

A new business has a lot of things to think about and choices of where to put their resources so it can start making sales and gaining traction. Lisa Thurston helps companies put some structure …

We hear a lot about voice of customer in marketing. But we don't hear a lot about "feeling of customer". Kris Barnette joins me on this episode to describe two campaigns he worked on at Thermo Fisher. …

Your customers are experiencing moments of pain. Sometimes those are nagging little problems. Others may be more urgent or even life changing. Each of those moments is an opportunity to apply …

Big announcements around product launches or other news are opportunities to drive significant interest in your company and traffic to your website. But sometimes search volume goes up and traffic to …