Podcast appearances and mentions of kathryn moorhouse

Kathryn Moorhouse gives us tips and tricks to make the perfect Pinterest pins to power up our businesses.

Zoë is the owner of Torchlight Marketing. Torchlight Marketing provides SMEs with valuable marketing support specializing in Pinterest management, content writing and marketing management. Her diverse portfolio of marketing knowledge in a variety of industries and through her experiences, she has been able to refine her marketing skills and specialize in social media post writing, email copy, website text, blogs and case studies, content strategy, marketing strategy, marketing planning and marketing material development. Most recently she has up-skilled herself in Pinterest management and Pinterest marketing and have completed 2 Pinterest courses: The Pinterest Gameplan and Simplifying Pinterest Keywords by Pinterest educator Kathryn Moorhouse. Having been running Torchlight Marketing since 2017 alongside paid P/T employment she took the plunge in September 2019 and went 100% freelance to follow her dreams and be more flexible with her two daughters.

Welcome to Zimmerman Podcast episode 23. On today’s episode, I interview my personal Pinterest manager, Kathryn Moorhouse. She’s a Pinterest marketing educator and online marketing mentor who teaches small business owners how to simplify their online marketing strategies and use Pinterest effectively so they can create a profitable business that gives them the time freedom they've been searching for. Kathryn and I talk about common Pinterest hang-ups, why Pinterest actually works, and some concrete steps you can take today to start selling products and booking gigs through FREE Pinterest marketing. Pinterest works. It’s the number one traffic driver to my website. I’m so excited to share my personal Pinterest manager with you!

Kathryn Moorhouse is a Pinterest expert and marketing coach, helping entrepreneurs leverage Pinterest to increase their reach and leads online. Grab your FREE 10 step checklist for an SEO optimized Pinterest Profile with Kathryn here: https://www.kathrynmoorhouse.com/10steps >> Learn more about Kathryn's community & available resources here.

Love it or hate it, Pinterest attracts millions of engaged couples daily. In this episode, I'm joined by Pinterest Expert Kathryn Moorhouse and she's sharing 5 actionable Pinterest strategies to help you get started with Pinterest in your wedding business. Free download: www.thewedpreneur.com/37download Get on the Waitlist: www.thewedpreneur.com/membership

On today’s show, you’re going to be learning more about a search engine - not Google, but Pinterest. Today’s guest, Kathryn Moorhouse, is one of the leading Pinterest experts on Pinterest marketing for business. We talk about why online businesses need to be on Pinterest, how you can use Pinterest to drive traffic, and how to rank in Pinterest.

On this week's episode of Tea Time with Tajuana, Tajuana sits down with Pinterest Strategist and Entrepreneur Kathryn Moorhouse Ins and outs of Pinterest How to use Pinterest as the tool that it is Pinterest Strategist for Entrepreneurs and Why Pinterest is a great tool for business owners Kathryn on IG: kathryn.moorhouse Kathryn's website: https://kathrynmoorhouse.com/  

Kathryn Moorhouse is dedicated to helping entrepreneurs grow their businesses using Pinterest! She is the Founder of KathrynMoorhouse.com, and is one of the leading Pinterest experts on Pinterest marketing for business.  Kathryn has become the go-to expert for helping high performing entrepreneurs grow their audience and income using Pinterest. As an entrepreneur herself, she understands the ins and outs of marketing an online business, and her passion for Pinterest has led to an expertise in that niche. Kathryn is passionate about helping entrepreneurs grow their businesses through strategic marketing with Pinterest. When she's not teaching entrepreneurs the secrets of Pinterest, she's drinking way too much Iced Tea and traveling with her husband. 

Kathryn Moorhouse shares tips for leveraging Pinterest to grow your business and the FamilyPreneur dynamic in her household, even though there aren't kids involved.   Kathryn Moorhouse is dedicated to helping entrepreneurs grow their businesses using Pinterest!  She is the Founder of KathrynMoorhouse.com, and is one of the leading Pinterest experts on Pinterest marketing for business.   Kathryn Moorhouse has become the go-to expert for helping high performing entrepreneurs grow their audience and income using Pinterest. As an entrepreneur herself, she understands the ins and outs of marketing an online business, and her passion for Pinterest has led to an expertise in that niche. Learn more about the FamilyPreneur Business Accelerator and join today at »familypreneur.co« I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role. »Read My Full DEI Statement HERE« Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Kathryn Moorhouse shares tips for leveraging Pinterest to grow your business and the FamilyPreneur dynamic in her household, even though there aren't kids involved.   Kathryn Moorhouse is dedicated to helping entrepreneurs grow their businesses using Pinterest!  She is the Founder of KathrynMoorhouse.com, and is one of the leading Pinterest experts on Pinterest marketing for business.   Kathryn Moorhouse has become the go-to expert for helping high performing entrepreneurs grow their audience and income using Pinterest. As an entrepreneur herself, she understands the ins and outs of marketing an online business, and her passion for Pinterest has led to an expertise in that niche.

Want to know the best use of Pinterest for author marketing? Listen as "go-to" expert Kathryn Moorhouse shares her secret strategies to get you started Learn more about your ad choices. Visit megaphone.fm/adchoices

Why use #Pinterest for #Biz #Marketing (#KathrynMoorhouse)#SM expert Ep 20 (TABSC) Kathryn Moorhouse is a Pinterest Strategist with a passion for helping entrepreneurs, bloggers and online business owners grow their reach, leads, and income using Pinterest as a long-term marketing platform. Her brand’s focus is on utilizing analytics to improve overall performance and understand the ideal consumer’s behavior in order to provide what they need, when they need it – and therefore increase revenue. https://kathrynmoorhouse.com/10steps/ Want to watch the interview instead? Feel free to watch this episode and others expert guest interviews at our #Youtube channel & subscribe!. www.youtube.com/channel/UCyEzmE0qo456o8L7pdG4nVQ ***Remember to please share, like and comment. *** (( #Sponsorship opportunities are available and also if you want to appear as an #expertguest in one of her series )). Contact us and we will provide the information, investment amount and dates. You can contact the host #LizSoria at https://www.etbsfl.com/ For #Tax #advisory. #business #coaching and #mentoring #QuickBooks #training and #accounting #cloud services.

Why use #Pinterest for #Biz #Marketing (#KathrynMoorhouse)#SM expert Ep 20 (TABSC) Kathryn Moorhouse is a Pinterest Strategist with a passion for helping entrepreneurs, bloggers and online business owners grow their reach, leads, and income using Pinterest as a long-term marketing platform. Her brand’s focus is on utilizing analytics to improve overall performance and understand the ideal consumer’s behavior in order to provide what they need, when they need it – and therefore increase revenue. https://kathrynmoorhouse.com/10steps/ Want to watch the interview instead? Feel free to watch this episode and others expert guest interviews at our #Youtube channel & subscribe!. www.youtube.com/channel/UCyEzmE0qo456o8L7pdG4nVQ ***Remember to please share, like and comment. *** (( #Sponsorship opportunities are available and also if you want to appear as an #expertguest in one of her series )). Contact us and we will provide the information, investment amount and dates. You can contact the host #LizSoria at https://www.etbsfl.com/ For #Tax #advisory. #business #coaching and #mentoring #QuickBooks #training and #accounting #cloud services.

Continent-hopping Kathryn Moorhouse started with a side business founding a children's clothing brand. In the process, she discovered the power of social marketing. In this episode, Kathryn reveals the secrets to using Pinterest for businesses as varied as clothing retailers, coaches, and dental offices. Originally from South Africa, Kathryn Moorhouse has become the go-to expert for helping high performing entrepreneurs grow their audience and income using Pinterest. As an entrepreneur herself, she understands the ins and outs of marketing an online business, and her passion for Pinterest has led to an expertise in that niche. Kathryn has a deep love for good coffee and noteworthy conversations with new friends. She is passionate about her family, equipping others with new skills, trying new things, and traveling the world with her husband. More about Kathryn Moorhouse at https://kathrynmoorhouse.com/. Find her on Facebook at https://www.facebook.com/katmoorhouse and on Twitter at https://twitter.com/kathmoorhouse. Looking to start or grow your side business? We've got an entire ecosystem to get you quickly off the ground with ideas, mentors, and money! Write to ike@thesidebusiness.show. Make sure to subscribe to The Side Business Show. We are on Apple Podcasts, Google Podcasts, and Spotify. Find links for other popular apps at our subscription page. Disclaimer: The Side Business Show team and Ike Mutabanna (“The SB Show Team”) do not endorse any claims made or explanations provided by guests interviewed on the show. The SB Show Team does not endorse or support the guests or their businesses. The SB Show Team does not receive any compensation from guests appearing on the show. The audience is advised to do their own due diligence in any interaction or dealings with guests.

Today we're getting deep into Pinterest with leading expert Kathryn Moorhouse. Back in 2015 Kathryn founded children's clothing brand Zoey & Logan, whilst marketing and growing the business her love affair with Pinterest began. And in mid-2016 she switched from eCommerce business owner to follow her desire to help other entrepreneurs grow their businesses with Pinterest. She shares her 3 steps to Pinterest success. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Episode 27 - Kathryn Moorhouse is a Pinterest strategist. Pinterest is one of the best platforms you can use to drive traffic to your blog. Kathryn walks us through how to get started, some best practice tips, and how you need to view Pinterest as a long-game play. 

Today's guest Kathryn Moorhouse is dedicated to helping entrepreneurs grow their business using Pinterest and she is one of the leading experts on Pinterest marketing. Kathryn has become the go to expert for helping high performing entrepreneurs grow their audience and income using Pinterest. Clearly, I'm so excited, I can't even speak properly. Best of all, what I'm really, really loving is Kathryn has also got her own retail store. So the best part about today is, she is going to blend in how she has grown her children's clothing brands in Logan00:48 and use her Pinterest strategies. I'm sitting here, you can't see but I'm waving my arms around. I wonder if it's coming through in the intro. But she is going to show how she has used Pinterest to grow that clothing brand. So welcome to the show Kathryn. For more click here

Pinterest itself has been a mystery to me for a very long long time, so to talk about having a Pinterest strategy for my podcast is like asking me to be a girl. I don’t know anything about it. :) Pinterest is fun to look at - I’ve gone there on occasion to get great ideas for DIY projects or workshop and garage renovation tips, but I kind of view it is this food, clothes and fitness kind of a network. But the more I spend time on the platform, the more I’ve thought it has got to be usable for podasting on the promotional side of things. So I thought I'd reach out to a gal named Kathryn Moorhouse - she's a self-proclaimed marketing lover and an obsessive planner. She sounds like my kind of person. Her entire business is dedicated to helping people grow and maximize their Pinterest following. So… I think we podcasters have got lot to learn from Kathryn today.   >

Kathryn Moorhouse describes Pinterest as what might happen if Google and Instagram were to have a baby. I think this sums up pretty well the potential of what Pinterest is as a marketing tool. Pinterest is among the top 10 social media platforms so in this episode I was keen to pick Kathryn's brains about how to use it strategically for your business.  We not only discuss the dos and don'ts associated with running an effective Pinterest account, but we also take a good dive into the subject of using Pinterest as part of a wider sales funnel. Don't forget to pick up my cheat sheet that accompanies this episode together with all the links mentioned on my show notes page.

Kathryn Moorhouse describes Pinterest as what might happen if Google and Instagram were to have a baby. I think this sums up pretty well the potential of what Pinterest is as a marketing tool. Pinterest is among the top 10 social media platforms so in...

IN THIS EPISODE 3:30 I always ask for one fun fact and you shared with us that you were in a German music video. Can we talk about that? 3:50 When I was 14, when I was a bit younger, I was a drum majorette. I'm not sure if you know what that is but it's basically kind of like the kids in a marching band. Now we do drum majorettes like a competitive sport. So I was doing that at the time and I was into acting, you know everyone wants to be a singer and actress, so you kind of sign up for all of those agencies and things. Surprisingly they were looking for someone with that kind of skill, so I went to an audition and we did it in Capetown. The band ended up choosing me and it was an absolutely amazing experience. We shot the music video in Capetown because it was cheaper for the German company to do it in South Africa. But they actually, like surprisingly, these are things that you don't know at the time, but they were actually a #1 German band. They actually reached #1 on the German MTV awards and I actually got flown up to Germany for a talk show to discuss the whole experience and to talk about the show for promotion because they had hit #1 on the charts for quite a few weeks in Europe. 5:39 Don't say never! At Profit Party we have strict bad words that we're not allowed to say and never is one of them. 6:26 I wasn't sure what I wanted to study  and at that stage I had so many questions. I loved singing and I loved acting. But I just didn't think that it was something that I could do at the time so I went into that business, you know, it's the traditional degree you get when you don't know what you want to study. So I went into business and I actually ended up absolutely loving it and I was adamant that I was going to be an investment manager. I was going to work at an investment firm because it was one of my favorite things to do. It was so appealing and I had always enjoyed finance but when I hit university and I was  studying it, I absolutely enjoyed it. So I thought that was the career path I was headed on. 7:20 The life of an investment managers are not very good because they stress out so much. So I was like okay I really love marketing and i think it is more creative so it filtered into that drama side and creativity. I had spoken to my father, actually, and he said you know what? With the investment knowledge you have, do your personal investments and use that knowledge for yourself personally and then bring out the creative outlet for other people. 8:56 My husband was encouraging me to start my own thing. He said well since you're au pairing and you absolutely love it, in your spare time why don't you delve into these areas whether it's marketing, investments or the creative side that you want to do. Try it out. 9:24 I ended up creating a baby clothing company. I absolutely loved creating the clothing. It was a creative outfit. 9:45 Through that I was actually doing my own marketing and doing my own business which brought in my degrees, it brought in the creative side and obviously the clothing was pretty creative because I was designing my own stuff. And I met Lilah Higgins through that. 10:15: She was like well I'm actually looking for a social media VA and I had never thought of that. I've got this baby clothing company and I'm going to stick with this. When she said that I was like you know, why not? Why not try it. I'm still at the beginning stages of this baby clothing company, I've got some free time. Said no one ever. 11:13 The work was so exciting and I wanted to do it all the time that I ended up spending less time with the baby clothing and more time with the social media management because it was just what I loved. My husband was laughing at me because I told him before we got married, "If only someone could pay me to pin things. That would be my ideal." That wasn't even a thought that could be realized at the time and he was laughing  because like you said never say never. You manifested that! 13:00 In December, I went full-time into just Pinterest management and it was absolutely amazing. It changed my life! 13:15 For the do-it-yourselfer in the audience, because not everyone is in a place in their business where they can hire a social media manager. I have social media managers and let me tell you something the amount of time they spend per platform is a lot. It's kind of like pick your poison sometimes . You have to pick and choose. We're going to get into questions on how do you know if Pinterest is your platform and if it is what to do and how to optimize it and what does that strategy look like. 13:50 But before we do Kathryn, I just want to honor you for taking the leap and following your intuition. A) You manifested being able to do what you love which is possible. You questioned yourself. Every single person, every woman listening to this podcast right now has questioned themselves the same way. And has said, "Can I make money doing this? Can I charge money for this? Will people pay me for this? Is this to nichey? Oh my god, if I niche down I'm going to use every client that I have and then I'm going to be broke." 14:31 What was it - was it insanity, was it confidence, was it courage, was it support? What helped you to declutter some of those limiting beliefs and negative self-talk so that you could flip the switch and actually follow your intuition. It was a lot of time to reflect on what I had already done and how far I had come and how I was provided for in this way because a couple of months ago I was questioning all of these different things. 15:14 In the morning I wanted to do this. I loved it. I loved helping people in this way. So that already built up this fire within me to say this was the first thing that you have done that you want to keep doing. And then what I did, which I encourage everybody to do and what I think your Facebook group really is, is to find a community. 16:04 It was getting that encouragement from other people to take that leap and in knowing that they supported me and that more importantly that I could do this. I was valuable in what I offer. I am worthy of it and what I think about I will create. If I keep thinking the negative thoughts  and keep thinking I'm not worthy then that's what I'm going to be putting out there. It completely shifted. 16:41 This is the perfect opportunity to say thank you. I was charging a quarter of what I currently charge, probably even less. In December when I watching the videos I was encouraged to charge more and to figure it out and work through that. Work through the money blocks I was having. I ended up doubling my prices and none of my clients left because everything was worth it. It was all worth it. It was just my mind. It was just what I was telling myself. Your video switched that for me. Figure out your money blocks first and then move them to the side and replace them with the positive and uplifting thoughts. 18:26 That's the entire premise of the Profit Party Academy - pricing and figuring out how to charge for what you do, how to make good money and how to feel good about it. 19:18 You talk about Pinterest in a way that you can tell that you're really, really passionate about it. Why Pinterest over everything else? The main reason that I love Pinterest and why I love to get up and use it every single day is because you work so hard on your visual content, on your blog content, on your video content, any type of content that you end up creating. I know I'm currently working on a sales page at the moment and sometimes it feels like you are pulling your hair trying to create this. Because sometimes creating can be quite draining. So whether it's a launch or a blog post you've put your heart and soul into it and to launch it and to put one blog post out on Facebook or Instagram or Stumbleupon and it gets filtered down the feed and nothing. You only get 4 likes or a couple of click-throughs. It just breaks my heart sometimes. What I absolutely love about Pinterest was that I could put up a pin leading to this blog post and I could write a really great caption once and never have to change it never have to come up with a new caption to grab more attention never have to create a new graphic. I just have to put it up on Pinterest, repin it and share it in front of the audience. 20:46 I just had to implement a strategy to get it in front of people and to get Pinterest sharing it in front of other people. Pinterest's algorithm and smartfeed and everything uses search engine optimization tactics just like Google. It's a visual search engine which means you don't have to have a zillion captions and 65,000 hashtags and all of these things that take up so much mental capacity to try to figure out. 21:20 On Pinterest you just put it up once and it's about the sharing. It's about the strategy you use to get it across Pinterest. 22:22 You keep saying blog. What about people, ok for me personally, I don't blog. I do YouTube, I do a lot of video content, I have a podcast, it's all audio and visual. Does that mean Pinterest is not for me? No, not at all. I just use the term blog post because I'm used to saying it. 22:57 It's about creating pins and pin descriptions and you can lead them to YouTube. You can even upload videos on Pinterest now. It's all about getting seen and you can lead people to YouTube. 23:45 I have led people to actual branding services and packages. I've led people to blog posts with email opt-ins. I've led people to content upgrades, just straight to a hardwall opt-in. You can lead people to products. 24:15 It's really identifying your industry and making sure your ideal audience is on Pinterest. That is how you would figure out if Pinterest is the platform for you. 24:38 What is the audience on Pinterest looking for? The reason I ask this is because for me, personally, when I'm on Pinterest, it's late at night. I don't have my earbuds in. I'm not looking to listen to a podcast. I'm not looking to watch videos. I'm looking for quick ways to absorb content. 25:12 Do people actually watch videos on Pinterest? Do you recommend that? It's a new thing that Pinterest is trying to optimize at the moment. Pinterest has said that they are trying to introduce video into Pinterest to make the visual search engine even more powerful. However, I feel at the moment because it's like a rectangular image that it's a bit of a struggle at the moment because it doesn't stand out. However, they are adapting, and I'm sure they're going to figure out a way to start optimizing it and make it even better. I, personally, don't watch those small videos like that. But you can now create a long image with a play button so people know that it's going to lead them to YouTube. Also, podcast episodes that are YouTube videos on your blog.   27:01 So you recommend calling [what type of a post it is] out on the graphic yourself. Yes, because they say you should call it out in the description but a lot of people don't read the description but will read the text on the graphic. There are small ways you can let people know that whether it's something that says "Free checklist" but if it's a video, you can just do the little play button and you can do it in your own colors. 27:42 We don't always act on Pinterest like our ideal client acts on Pinterest and we need to understand that. 28:54 I always suggest that if you've only got video content and people are really interested in text content and don't want to click through, it's really good to have variety. So it's good to have a couple of pin graphics that could lead to your video but is an infographic. A very simple infographic that you can create on Canva, they have templates and you just give them the 12 points you mention or you give them 3 of the points you mention in the video and then you say click to watch the video for more and they will know that. Or they will pin it for later. They'll pin it for later to watch the video because they don't want to watch the video right now. 30:05 It's simple things like that, think about what they're going to be doing, where they're at and creating the content for them. 30:41 Is it okay to create pins that send them to different platforms or should they all drive traffic to your website. It is good to drive traffic to your website because that is where your analytics are going to come from. 31:28 If your content and your really strong platform is Facebook or your really strong brand presence is on YouTube, send them to the place that is going to give them the value because that is what they're looking for. And once they watch one YouTube video they might subscribe or they might opt-in. It's like a sales funnel. You really want to think about your Pinterest sales funnel in the terms that you can send them to your website but it doesn't matter if you send them there and there's nothing for them. 32:47 So what are your tips on creating SEO-rich tips? My tip is to keep it really simple. Don't overcomplicate the struggle for you because it really is not. It is not that difficult. And although it is called search engine optimization, it sounds so scary. What It really is is just making sure that you use the right keywords, which is just words or phrases, that your ideal client is searching for on Pinterest. 35:02 You're just placing the proper keywords in the appropriate places - on the right boards, in the right pin description so that when someone searches for that phrase, your posts show up. 36:05 So, what if you have an audience or a company or you're creating content and it's kinda new or really nichy, how do you find out what people are searching for and how do you appear where they are? So this is one of the really great things about Pinterest. Initially, I would say you need to look at your current audience, whether that's in your email list or your content, to look at the copy you use. Because your clients are already attracted to you so you're using the right copy. You already have a bank of words that you're using on your website that have already attracted that audience. So look at what you've already done. But if you're knew and you're like "I haven't done anything yet, I don't know what they are going to be searching for," My suggestion is to go into Pinterest and go to the search bar and start very broadly with something that could apply to you. 37:41 So I've actually worked with a money mindset person on their Pinterest account before, so this is a good one. I had to go through the same process of what is your ideal client searching for? So I started really broadly with money and then mindset separately. So I went into Pinterest and I typed in money into the search bar. The great thing is that what's going to happen when you type that in because pinterest is a visual search engine it keeps track of what people are searching for. You may notice if you type something into the search bar and click enter, just underneath the search bar there are these multi-colored blocks with words in them. So you will type in money and it will say debt, budgeting, tips. When you hover over it you will notice that it is saying money debt or get out of debt related to money, so you will start seeing what phrases people are searching for. This is the highest searched term in relation to what people are putting in there. So you are able to see what people are typing in. 43:13 So, for DIYers when they're first starting out, what do you think is the biggest mistake? What do you think it is that they're doing wrong? They think of it like a Personal Pinterest account and it becomes a bit of a struggle because when you are pinning for personal use you are pinning things that you find attractive , that you want that you get inspired b and they end up creating a couple of boards that are very varied and they follow an influencer. They try and mimic what that influencer is doing but that influencer isn't selling what they're selling. The influencer is maybe a fashion blogger and they are a dentist or a branding designer. So the boards that the fashion designer can put together are very different than the boards you would want to put together as a dentist or a money mindset coach. 44:50 My tips for getting started is to really  focus in on creating a select few boards that relate to your business and that your ideal client are searching for. 47:06 You have actually created a course so by the time our listeners are listening to this podcast, they can come stalk you. they can learn everything Pinterest and they can partake in your Pinterest that is actually going to walk you through everything you said. So even if you weren't taking notes ladies, it's okay! We've got a cheatsheet for you. [bctt tweet=" Did you know your Pinterest strategy is a funnel? @kathmoorhouse shares more tips on the podcast!" username="tonyarineer"] KEY TAKEAWAYS Your Pinterest strategy is a funnel. SEO on Pinterest does not have to be scary, it just starts with keyword searching. Keep it simple, focus on your ideal clients and creating boards that can house your pins. EPISODE RESOURCES Pinterest CourseProfit Party Academy Hang out with us inside our free Facebook Community- where every day is a party! CONTINUE THE PARTY WITH KATHRYN Website Facebook Page Instagram Pinterest Facebook Group

Kathryn Moorhouse is a Pinterest Expert and Social Media Strategist based in South Africa who helps high-performing female entrepreneurs grow their audience and income. As an entrepreneur herself, she understands the ins and outs of marketing an online business, and her passion for Pinterest has led to an expertise in that niche. With degrees in Investment Management and Marketing, Kathryn began her career in the corporate world but soon realized the corner office might not be for her. Then she became an au pair and discovered a need for kids’ clothing compatible with outdoor activity, so she founded the handmade brand, Zoey and Logan. She sought strategies for growing that business through Facebook groups, and connections she made there led to VA work managing social media accounts for other businesses. Kathryn soon found that Pinterest was her forte, and she has narrowed her focus to a single platform. She is an obsessive planner and organizer with a deep love for good coffee, doughnuts and going on adventures around the world. On this episode of the podcast, Kathryn communicates strategies for landing clients and the value of choosing a niche!   Key Takeaways The secret to a successful business Identify a need and provide the solution Kathryn’s work as an au pair led her to build a children’s clothing line   Kathryn’s advice for landing clients Reach out to current clients and encourage them to share your availability with others Join Facebook groups and other communities in your area of expertise Look for posts related to what you do and provide free value by answering questions   Kathryn’s parameters for niching down Is this specialty something that really appeals to you? Is there a market for this service? Will the service provide results for your clients?   The beneficial features of Pinterest High-performing lead generator Acts as a search engine (like Google, but pretty!) Untapped market   The value of focusing on a specific niche As an expert, you gain confidence in your abilities Your desire to dig deeper provides better results for your clients   Kathryn’s best tips for budding entrepreneurs Give yourself a bit of grace Put yourself in a position to connect with potential clients Be open to growth and refine your skills Make the decision to go for it Progress is better than perfection   Resources Wake to Make Facebook Group   Connect with Kathryn Moorhouse Website Twitter Facebook Pinterest

Kathryn Moorhouse developed her passion for marketing through following her business degree with a post grad in marketing. Later, while working as an au pair in South Africa, she had an idea to start a company, manufacturing baby clothing. While developing her business, she found Lilah Higgins on Facebook. Kathryn realized that she needed to connect with others who had more experience and know-how than she did, in order to grow her business quickly and successfully, so she got really involved with Lilah's Facebook group and soon became the group's administrator. She took over running the Facebook group when Lilah went on holiday and later became her VA, running all her social media groups.This is how Kathryn discovered that Pinterest really grabbed her attention and also how Stacy became one of her clients.   On today's Online Coaching Call, Stacy coaches Kathryn and shares her insight and experience with her. Join Stacy today and benefit from watching her help Kathryn create a more profitable and effective online business.   Some highlights include:   “I'm focusing on Pinterest next year- that's the goal with the business.” At minute 4.20, Kathryn talks about her focus for 2017.   “So at the moment we don't have kids, so my goal is to really use this time to build it up to the point that I have free time later on.” From minute 7.06, Kathryn discusses her business intentions for the future.   “You have to set time aside, otherwise you don't get it done.” At minute 11.44, Kathryn talks about setting time aside for each aspect of business, in order to get it all done.   “A couple of things I do with my coaching clients- we create this journey.” At minute 13.24,  Stacy encourages Kathryn with suggestions to bring more people to her Pinterest courses.   “So the whole strategy behind a tripwire is...” At minute 15.35, Stacy explains the benefit of the Tripwire Strategy to Kathryn.   “You could absolutely hire a VA under you. You're still looking at it, making sure it looks good and it's up to your standards, but once your VA works with you long enough and knows you, they're gonna be as good as you.” At minute 19.33, Stacy encourages Kathryn to train a potential VA in the way that she prefers to work.   “So I really like this 'Do it with you- Do it for you- Do it by you' (strategy), because that filters it into a very easy to follow...” At minute 21.41, Kathryn explains why she loves the strategy that Stacy suggested.   “You can have payment plans, so it's not something that feels like so much money for them.” At minute 25.56, Stacy shares the value in offering payment plans to clients.   “I do think your website has to be one of your top priorities.” At minute 31.37, Stacy talks about the priorities in an online business.   “You also really want testimonials...would you also mind if I screenshot it- where you were and where you are now, working with me?” At minute 31.45, Stacy shares the value of testimonials and how to make them even more effective as a website marketing tool, by using screenshots of the analytics.   “Once you have the one and it's working, add more.” At minute 35.41, Stacy talks about how to use freemiums effectively as a marketing tool.   “I would suggest even starting with something like 'Mailchimp' or 'Convertkit' that's like $29 a month...”  At minute 36.17, Stacy suggests email tools to start off with, that work well, but are free or inexpensive.   “There are so many ways to do this for free that could blow up your business just this year, for sure!” At minute 37.52, Stacy fantastic, free marketing strategies with Kathryn.   “You've got to know your competitors in this space...” At minute 39.28, Stacy encourages Kathryn to check out what her competitors are doing.   To contact Kathryn: www.kathrynmoorhouse.com  (*Note- website still being constructed)   Facebook: Kathryn Moorhouse   To contact Stacy:     www.stacytuschl.com