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"I spend a lot of time talking about customer obsession,” Liz Irving, CEO of Clarion Events North America, said in this episode of Trade Show Talk with host Danica Tormohlen. They discuss Irvings's extensive career in the exhibition industry—from her beginnings helping her father to her current role leading the fourth largest independent trade show company. She shares insights on Clarion's approach to leadership, culture, digital transformation, and sustainability. She also highlights the importance of customer obsession, innovation, and meaningful experiences. Additionally, there's an update on the current state of the federal budget and tariffs from Tommy Goodwin of Exhibitions & Conferences Alliance. 00:00 Introduction to Trade Show Talk 00:28 Meet Liz Irving, CEO of Clarion Events North America 01:23 Liz Irving's Early Career and Inspirations 05:04 Liz Irving's Leadership Journey 08:17 Clarion's Culture and Development Programs 13:22 Strategic Acquisitions and Integrations 16:37 Digital Innovation and AI at Clarion 19:26 Industry Involvement and Leadership Insights 23:45 Cion Cares: Giving Back to Communities 24:39 Challenges in Sustainability 25:31 Emerging Trends in Trade Shows 27:25 Growth Strategies for North America 29:33 Innovative Event Experiences 30:30 Personal Insights and Fun Questions 35:00 Advocacy Update with Tommy Goodwin 42:40 Conclusion and Future Episodes This podcast is brought to you by Trade Show News Network and sponsored by Marriott Guest Bio: Liz Irving, CEO, Clarion Events North America Liz's endless curiosity, desire for learning, and passion for building relationships infuse her responsibilities as the Chief Executive Officer of Clarion Events North America. With over 25 years of experience in the events industry, she has transformed businesses through her strategic vision, customer-centric approach, and dedication to deliver measurable commercial outcomes. In her current role, Liz oversees the strategic direction for Clarion's North American business, focusing on customer and behavioral insights, commercial effectiveness, digital platform development, and innovation. She collaborates with portfolio directors to identify growth opportunities that enhance existing events and develop new digital offerings. Liz's forward-thinking mindset ensures that both face-to-face and digital experiences evolve to deliver ever-increasing value for customers and communities. At the heart of Liz's leadership is a commitment to fostering a culture of employee engagement, collaboration, and innovation. She has built an environment at Clarion that nurtures inclusivity, creativity, and continuous improvement, empowering teams to deliver exceptional outcomes for customers. Recognizing the importance of a thriving workplace culture, Liz prioritizes initiatives that inspire trust, encourage diverse perspectives, and drive shared success. Her efforts have made Clarion a destination for top talent and a hub for industry innovation. Liz's passion for events began early, helping her father set up his local food distributor events. This hands-on experience sparked a lifelong interest in the industry. She later worked in roles with the Convention & Visitors Bureau during college before joining the corporate events world. Prior to Clarion, Liz spent 14 years at Reed Exhibitions in various marketing leadership roles, including overseeing the leading jewelry media brand, JCK. Liz earned her bachelor's degree from Niagara University, a master's degree from the University of New Haven, and a digital marketing certificate from Cornell University. She remains deeply connected to the industry, serving as the Chair of SISO's Marketing Special Interest Group, a member of SISO's Board of Directors and UFI- The Global Association of the Exhibition Industry Board of Directors. Liz is an active participant in the Women In Exhibitions Network North American Chapter and several Event Technology Advisory Boards. Outside of work, Liz is dedicated to her family and community. She volunteers with her sons' sports teams, managing communications and events, and is proud to call Connecticut home, where she lives with her husband, two boys, two dogs, and a cat. Bio: Tommy Goodwin, Executive Vice President for the Exhibitions & Conferences Alliance Tommy Goodwin is Executive Vice President for the Exhibitions & Conferences Alliance (ECA), the advocacy association for the business events industry. In this role, he leads ECA's work on behalf of the interconnected ecosystem of exhibitors, event and meeting organizers, suppliers, venues, and destinations that comprise the global business events landscape. Prior to joining ECA, Tommy spent more than 20 years leading social impact, member value, public affairs, and international engagement efforts for several globally recognized associations and corporations, including Oracle, AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which businesses and social enterprises operate. Tommy has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King's College London. He also holds several certifications including a Project Management Professional from PMI, a Certified Meeting Planner from the Events Industry Council, and a Certified Association Executive from the American Society of Association Executives (ASAE). Recognized by The Hill in its list of association "Top Lobbyists" every year since 2020, Tommy was also named a "Leading Association Lobbyist" by CEO Update/Association TRENDS in 2023. He has also been elected as a Fellow by ASAE (2022), named an "Association Innovation Leader" by DCA Live (2022), received the "Industry Support Award" from Trade Show News Network (2022), and recognized as an events industry "Changemaker" by MeetingsNet (2022). Tommy currently serves on the advisory boards of Factum Global and The Iceberg. He is also a past president of the National Institute of Lobbying & Ethics and a past chair of ASAE's Executive Management Professionals Advisory Council and Advocacy Council. Bio: Podcast Host: Danica Tormohlen An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries. Tormohlen currently serves as president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few.
Hosts: David Adler, RD Whitney Guests: Liz Irving, Paul Treanor This episode of GatherGeeks is a collaborative show between BizBash, the Society of Independent Show Organizers (SISO) and Event Relief 2021, Dan Assor’s 24-hour vodcast that raised funds for the nonprofit EventWell in March. BizBash chairman and founder David Adler teams up with RD Whitney, the founder of 365 Media, to host an event producers’ roundtable featuring Liz Irving, executive vice president and head of marketing at Clarion Events North America, and Paul Treanor, senior manager of content and community at Informa. The group of industry veterans discusses the evolving world of virtual and hybrid events, sharing the unvarnished truth about what they’ve learned about events and exhibitions over the last 13 months. They also share why event producers should consider themselves community-builders, discussing how to understand your customer’s needs and motivators, ways to foster connections online or in-person, what works and what doesn’t work when building new communities, and much more. Finally, they chat about their own experiences with virtual and hybrid events, sharing insights on attendee engagement, the hub-and-spoke method, why Clubhouse is so popular in the event industry and much more. Running time: 51:40. Sponsored by iVent.
On January 18th, 2020, five talented and experienced women in the haunted-attraction industry gathered on stage at HAuNTcon for the second annual Women in Haunting panel. The first year's panel offered insight into wide-ranging challenges and opportunities for women working in the industry. This year, panel organizer Liz Irving, Senior Vice President of Marketing at Clarion Events, which produces HAuNTcon, opened the floor for panelists to offer actionable advice on several key issues. The questions centered on mentoring and leadership, organizational structure, navigating conflict, and designing for diversity.What follows is the audio from that panel, recorded live in New Orleans nearly 1 year ago. This year's HAuNTcon is just around the corner January 19-21st. The conference is virtual and registration is completely free. Browse the show flow, network, and engage with education just like this – completely free. Register now at hauntcon.comRead Dr Margee Kerr's takeaway article here: https://seasonalentertainmentsource.com/women-in-haunting-the-challenges-opportunities/
On January 18th, 2020, five talented and experienced women in the haunted-attraction industry gathered on stage at HAuNTcon for the second annual Women in Haunting panel. The first year’s panel offered insight into wide-ranging challenges and opportunities for women working in the industry. This year, panel organizer Liz Irving, Senior Vice President of Marketing at Clarion Events, which produces HAuNTcon, opened the floor for panelists to offer actionable advice on several key issues. The questions centered on mentoring and leadership, organizational structure, navigating conflict, and designing for diversity. What follows is the audio from that panel, recorded live in New Orleans nearly 1 year ago. This year’s HAuNTcon is just around the corner January 19-21st. The conference is virtual and registration is completely free. Browse the show flow, network, and engage with education just like this – completely free. Register now at hauntcon.com Read Dr Margee Kerr’s takeaway article here: https://seasonalentertainmentsource.com/women-in-haunting-the-challenges-opportunities/
Today, we continue the conversation with a Champion. Hitting her first squash ball at the age of 2.5, Liz Irving’s destiny seemed assured with a Squash World #2 Mother and competitive playing Father forming her DNA – but is it a genetic pre-disposition or is it more about the environment she was raised in? Rising to World #2 herself and inducted into the Australian Sports Hall of Fame in 2011, she also went on to coach Malaysian legend Nicol David from 2003 to the present which has included 9yrs consecutive as World #1!Currently residing in Amsterdam, where she runs her successful Liz Irving Elite Squash Academy, she has somehow found time to develop an innovative and comprehensive app called The Squash Lab.This woman has that Midas Touch and somehow does it all with a humility and grace that allows her to continue creating new and expansive business ventures.Thanks Liz for speaking to our community amidst any jet lag you may be experiencing as you’ve only just flown in from Amsterdam… Contact Liz: Twitter: @lizmirving Facebook: @lizmirving Website: www.squashlab.net Go to http://www.bit.ly/thenatandsarahshow to catch this week’s livestream!
The PSA and Squash TV can only be delighted having Aisling Blake as a mainstay on their squash commentary these days. Former Irish National Champion, European Team Championship runner-up for Ireland and World #21, Aisling adds incredible color and expertise to the already talented Squash TV cast of characters. Aisling's story is brimmed with experiences that we can all learn from as squash players, including a heartfelt look back at her Irish National Championship in 2013 and what it was like to be a part of the Nicol David and Liz Irving team in Amsterdam.
Liz Irving has been Nicol David's coach for the past seventeen years. As David retires, OTG talks with Irving (the daughter Jenny Irving from Ep.5) about how she guided David to unprecedented heights.
Only a few have successfully parlayed supremely successfully professional careers into equally successful careers as coaches; Liz Irving is among those in this rarefied air. She's reached world #2 as a player, helped Vanessa Atkinson make the leap to world #1, and famously coached Nicol David during her illustrious reign as queen of squash; that's an impressive resume. Liz looks back at her promising junior career, the changes she made that took her to world #2, coaching the aforementioned two world #1s, and putting all of this expertise into her new squash app, Squash Lab.
What's inside this podcast episode? Liz Irving joins us from HAuNTcon: Haunted Attraction National Tradeshow & Convention to let us in on what's going on this January 25-27th in New Orleans. Brian and Darryl discuss their Haunt Season..some highlights and some lessons learned at The Dead Factory in Missouri and Deadmonton House in Canada. HAuNTcon 2019 Updates: Interview with Liz Irving NEW vendors, sellers, and buyers! The size of both the HAuNTcon show floor and the Halloween & Party Expo floor have both increased to hold more awesome Haunt products for you to buy...right from the booth. Yes! MORE cash & carry items. Training & workshops have been moved closer to the show floor so you don't have to walk very far to attend a class. Less time walking...more time browsing. Different Haunted Tours around New Orleans and a trip to Terror on the Coast to go behind-the-scenes. Get new ideas straight from the experts. Nightlife and Networking. More opportunities to talk to your friends...or meet new ones. SAVE 10% Off your weekend pass! (CODE: HAUNTOPIC) Order here: https://hauntopic.com/10 Dead Factory 2018 What happened at The Dead factory & Deadmonton Haunted house in 2018? (part 1) Lessons learned with Scare Actors, Design, and Safety. We share some personal stories from our Haunt Season as Owners and Operators. What we're doing different next year. NEW attractions and ideas for 2019. The Dead Factory plans on added more for 2019...hmm...maybe you'll get an inside look. Deadmonton House has some new ideas too. Deadmonton on Facebook The Dead Factory on Facebook
HaunTopic Radio: Haunted Attractions | Haunted Houses | Halloween | Haunters
What's inside this podcast episode? Liz Irving joins us from HAuNTcon: Haunted Attraction National Tradeshow & Convention to let us in on what's going on this January 25-27th in New Orleans. Brian and Darryl discuss their Haunt Season..some highlights and some lessons learned at The Dead Factory in Missouri and Deadmonton House in Canada. HAuNTcon 2019 Updates: Interview with Liz Irving NEW vendors, sellers, and buyers! The size of both the HAuNTcon show floor and the Halloween & Party Expo floor have both increased to hold more awesome Haunt products for you to buy...right from the booth. Yes! MORE cash & carry items. Training & workshops have been moved closer to the show floor so you don't have to walk very far to attend a class. Less time walking...more time browsing. Different Haunted Tours around New Orleans and a trip to Terror on the Coast to go behind-the-scenes. Get new ideas straight from the experts. Nightlife and Networking. More opportunities to talk to your friends...or meet new ones. SAVE 10% Off your weekend pass! (CODE: HAUNTOPIC) Order here: https://hauntopic.com/10 What happened at The Dead factory & Deadmonton Haunted house in 2018? (part 1) Lessons learned with Scare Actors, Design, and Safety. We share some personal stories from our Haunt Season as Owners and Operators. What we're doing different next year. NEW attractions and ideas for 2019. The Dead Factory plans on added more for 2019...hmm...maybe you'll get an inside look. Deadmonton House has some new ideas too. Deadmonton on Facebook The Dead Factory on Facebook Music in this podcast by Kyle cheuvront
HaunTopic Radio: Haunted Attractions | Haunted Houses | Halloween | Haunters
Everything you need to know about the HAuNTcon: Haunted Attraction National Tradeshow and Convention and The Halloween & Party Expo in 2018. Located at New Orleans, Louisiana on January 12-15 . Well...almost everything. New Orleans...scary stuff....Haunters...costume ball...Haunt Tours...Haunt classes...oh and so much more! In this podcast episode, we go behind the scenes of HAuNTcon 2018 with Liz Irving, the Vice President of Marketing and wearer of many hats behind the show. We discuss new events for HAuNTcon, what's included with each admission ticket, the new tours in New Orleans, and much more. If you've never been to a HAuNTcon gathering, then this will be a great opportunity for you to visit the history of New Orleans and get your Haunt On during the show. To see the complete lineup of events and pricing go here HAuNTcon.com. (Use code HAUNTOPIC to get a free show pass) Overview of HAuNTcon 2018: a Haunt Show for all Haunters 3 days of HAuNTcon education. Learn from the best in the haunt industry. HAuNTcon and Halloween & Party Expo trade shows. So much ground to cover. Show floor networking events. Meet new friends. Live hands-on demonstrations. Get messy and learn. Thursday pre-show inspiration tour. See the heart of New Orleans. Friday Costume Ball. Party with other Halloween freaks like you. Saturday night lights off tour at the Rise Haunted House Sunday Garage Sale. Buy at huge discounts! Monday advanced workshops. Dive deep into one topic. -Come say Hi to us at Booth 110!- This will be the second time that the crew of HaunTopic Radio will be together and we want you to join us at HAuNTcon this year. We will be in Booth 110 grabbing sound bytes from Haunters and any attendee that wants to say Hi. We will also be floating around the show floor capturing video and audio interviews from cool people like you. What is HAuNTcon? (watch this video for your answer) We hope to see you in New Orleans in January!
Jenny Irving started playing squash in Melbourne in the late 1950s and went on to become the second best player in the world. She reached the finals of the British Open in 1971. Forty-five years later, she came back to the British Open and talked about her regimen of training at 11pm, her daughter Liz Irving and her rivalry with fellow-Australian Heather McKay.