Podcasts about marketopia

Welcome to another episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling and Adam Morris.    We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.     Raul Balchin-Qais of Marketopia is our guest for this episode, sharing what MSPs can do before engaging a marketing agency, including hiring lead generating sales people, stimulating referrals and establishing a customer niche.    We explore the cliché of “if you are in business, you are in sales”, the difference between ‘hunters' and ‘farmers', the right environment to recruit experienced and novice sales people and even touching on commission models.    Connect with Raul Balchin-Qais on LinkedIn by clicking here - linkedin.com/in/raulqais    Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/      Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris     Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/       We look forward to catching up with you on the next one. Stay tuned!

In this episode, Amy Venables speaks to Andra Hedden, Owner, and CMO at Marketopia and Gareth Case, CMO at Redstor about how to develop a strong go-to-market strategy to support business growth. We will cover:Why getting your sales and marketing strategy right is crucialSteps to craft your GTM strategyWhat support is out there to develop your strategyFor even more tips on growing your MSP business, check out our Ultimate MSP Growth guide.Find out more about Redstor - www.redstor.com 

This episode Scott is joined by Andra Hedden, a natural innovator who eats, sleeps and breathes entrepreneurship. Andra is Chief Marketing Officer at Marketopia - the premier B2B marketing and lead generation agency for technology companies. With over 20 years experience in marketing and business development and 12 years of experience focused specifically on the IT channel, Andra's expertise and deep passion enables technology service providers to realize their growth potential. Over the past six years, Marketopia has evolved from a team of two to over 120 staff and recently expanded into Europe and APAC. Her passion has created an organisation recognized as a three-time Inc. 5000 award winner and ranked among the Tampa Bay Best Places to Work.

In honor of International Women’s Day, we curated this special “Women in Tech” episode to discuss the current and future state of our industry from a woman’s perspective. Please join Vicky Bruns, Solution Partner Manager at ConnectWise, as she sits down with Andra Hedden, CMO at Marketopia, Ashley Cooper, Senior Partner Operations Manager at Auvik, Heather Harlos, Global Marketing Manager at Bitdefender, and Leslie Price, Solutions Architect at Intermedia, to listen to their personal stories of triumph and what can be done to remove gender bias from the professional equation.

Dana Liedholm guests hosts for this conversation with Crystal McFerran of The 20 & Andra Hedden of Marketopia.Dana,  Crystal, and Andra discuss women in tech, from their personal experiences, to how to grow one's network - to the mentorship of the upcoming women & men in the field.Connect with Crystal:LinkedIn: https://www.linkedin.com/in/crystalmcferran/Website: https://www.the20.com/Connect with Andra:LinkedIn: https://www.linkedin.com/in/andra-hedden-baaa4636/Website: https://marketopia.com/

On this episode of ConnectWise Tech Talk, we discuss with our panelists, "How to Bounce Back in a Post-Covid World". Our expert speakers from Marketopia, TimeZest, ConnectBooster, Great America and Storagecraft each shared the details of their solutions and how they are designed to effectively support a remote workforce and help MSPs recognize the opportunities that have come from this crisis

In this week's episode Not many MSPs fully realise the scale of the opportunity for gaining new clients right now, but you will after listening to this podcast! Paul explains why, even though Covid has been impacting us for 6 months, NOW is the time to steal clients from your competitors Also on this week's show: What kind of marketing is working for other MSPs? Paul's joined by a special guest from one of the biggest MSP marketing agencies in the United States, for a fascinating discussion about which tactics are working the best right now Plus find out how to increase and improve your own personal content marketing. And there's a brilliant book recommendation all about building the right kind of team to work with Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about content marketing and scheduling social media content, Paul mentioned Hootsuite, Buffer and AppSumo Find out more about Paul Green's MSP Marketing Edge Paul's special guest was Andra Hedden from Marketopia talking about what kind of marketing is working right now for MSPs Many thanks to Matt Solomon from ID Agent for recommending the book The Success Cadence by David Mattson Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul's special guest on September 29th will be Chris Timm 'the PSA guy' from Sondela Consulting, talking about the best PSAs available Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green's MSP Marketing Podcast. Paul Green: Hello, and welcome to another fresh episode of the show. Here's what we've got coming up for you today. Andra Hedden: And that is what's really helping MSPs stay present in the market, even though we're living in more of a virtual world right now. Paul Green: We're still going to be talking about three ways that your MSP can really improve it's content marketing. And we've got a great book suggestion from Matt Solomon of ID Agent. Voiceover: Paul Green's MSP Marketing Podcast. Paul Green: For months and months and months, I've been saying that this is coming, and I believe we're final

 In this week's episode Of course you'll agree, the best kind of selling... is when you don't have to sell at all! This week on the show Paul dives deep into the 3-tier principle of selling. And how you can easily grow your MSP by actually letting your clients choose between good, better and best options Plus a marketing expert joins Paul to explain what a brand really is, how you can make one for your MSP, and the huge benefits that await Also listen this week to find out why you should change your MSP to thrive whether you're actually there or not. And there's a brilliant book recommendation that could help you see business in a completely new way Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert You can join Paul in the MSP Marketing group on Facebook Paul's special guest was Heather Harlos from Bitdefender talking about the increased importance of 'branding' Many thanks to Heather Johnson from Gozynta (creators of Mobius Connect and Tixt) for recommending the book ‘The E-Myth Revisited‘ by Michael Gerber Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul's special guest on September 22nd will be Andra Hedden from Marketopia talking about what kind of marketing is working right now for MSPs Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green's MSP Marketing Podcast. Paul Green: Hello, and welcome to Episode 44. Here's what we've got coming up in today's show. Heather Harlos: If you do this, customers are going to be your biggest advertisers without you having to pay a penny for it. Paul Green: We're also going to be looking at how you can sell more, both to your existing clients and to new prospects, by giving them the perception of choice. And we've got another book suggestion this week. It's a classic book, and it's the one which explains wh

Terry Hedden is the CEO at Marketopia, where they provide innovative and powerful marketing and sales solutions for IT service companies. The firm is uniquely positioned with expertise in the entire IT channel from software, hardware and cloud vendors to distributors, MSP and VAR resellers. In this episode, we talk... - The challenges that come with going upstream - How to approach KPIs between marketing & sales departments within companies Terry's LinkedIn: https://www.linkedin.com/in/terryhedden/ Marketopia's page: https://marketopia.com/

Psst. Don’t tell Rich, but contrary to his belief he’s not actually streaming TV at home from a pizzeria. Fortunately, he’s less confused about the new Office 365 backup solution from SolarWinds, the new additions to Sophos’ MSP partner program, and the security-related predictions for 2020 that he discusses with Matt this episode. He’s also more or less on top of things during the insightful conversation he and Matt have with dynamic duo Terry and Andra Hedden, of Marketopia, about New Year’s marketing resolutions every MSP should make. Speaking of New Year’s resolutions, listen in if you want to know what your co-hosts have committed to for 2020. We’re hoping Rich’s plans include replacing the empty pizza box and set of rabbit ears he currently uses to watch Netflix. Subscribe to ChannelPro Weekly! ​​​​ ​ ​ Look for us in your favorite podcast app. If you don't see us (yet) then you can subscribe via RSS in almost any podcast app using this link: http://www.channelpronetwork.com/rss/cpw Show Information: Episode #: 128Title: Deep Dish TVDuration: 1:49:53File size: 50.8MBRegulars: Rich Freeman - Executive Editor, Matt Whitlock - Technology Editor Video of ChannelPro Weekly #128 - Deep Dish TV Topics and Related Links Mentioned:  SolarWinds Introduces Cloud-to-Cloud Backup for Office 365  Sophos Makes Two More Products and Deeper RMM/PSA Integrations Available to MSPs 7 New Year’s Security Predictions from Top Vendors  Matt's Museum Pick: Roku Streaming Device Matt's Tech Pick: Roku Streaming Stick Rich's ICYMI plug and quickie preview of the week ahead 

I caught up with Terry Hedden from Marketopia for this podcast. Normally, I see Terry on the road, but we're going to miss each other for the next few months. AND he's got a big sales coaching event coming up while I'm down in Australia. So, it was good to catch up on the podcast. Terry started out as an IT service provider. He built and sold a 49 person MSP in 6 years. Now he runs Marketopia, the largest demand generation firm for MSPs. Marketopia provides outsourced marketing and outbound lead generation. As Terry says, they are most successful when an MSP lets them run the lead generation based on their proven process. In other words, when you try to do it differently, you are likely to be less successful. :-) This interview has a lot of detail on the services Marketopia offers (including some very good pricing information). In October, Marketopia is putting on a training event called 4U2Grow - see https://www.4u2grow.com/ for more information. The conference is October 8-11. Primary web site: https://www.marketopia.com/ :-)

My professional career started at the age of 14 when I followed the encouragement of my father to start my first venture. While enrolled full-time in college, I worked in sales for AT&T and as a IT consultant with EDS. After graduation from UF with my bachelor’s degree, I joined the Management Consulting practice of Ernst & Young LLP, now Cap Gemini, leading projects in IT Project Management, Post Merger Integration and ERP Implementations worldwide. I then moved to E.piphany, now Infor, as an executive in their Consulting organization leading CRM implementations for Fortune 100 firms before joining Lectra Systems as the CIO and Director of their North America and Caribbean Consulting Organization. In 2003, I left Lectra to start Infinity Business Systems, later renamed Infinity Technology Solutions, a leading IT service provider with operations throughout Florida and Georgia. Infinity provided a complete technology offering for hundreds of businesses, including hardware and software solutions, outsourcing, Managed IT Services, Cloud Solutions, VoIP Telephony, website and software development services. Infinity received numerous awards, including recognition as a Best Place to Work in Florida, 4 time winner of Inc. Magazine’s Inc. 500/5000, a 5 time winner of the 50 Fastest Growing Firms in Tampa, 3 time winner of Best Computer Support organization in Tampa Bay, Orlando Chamber’s Most Outstanding Small Business and Greater Tampa Chamber’s Business of the Year. I led Infinity to success transforming a $24,500 investment into one of the nation’s fastest growing and most successful Managed IT firms before selling Infinity to Zeno Office Solutions in 2012. I am currently the CEO of Cloud Guru. I enjoy giving back to the technology industry thru over 40 speaking engagements per year and consulting with firms on topics related to Cloud Computing, Managed IT Services and Entrepreneurship. I am a dedicated family man that runs his life based on Christian principles. Faith@Work features business people discussing their faith and the impact it has had on their life and work. Please subscribe to our podcast and follow us on Facebook at www.facebook.com/faithatworkradio/ and reach out to our sponsor www.lymerevive.org.

Terry Hedden, CEO of Marketopia, a Tampa Bay, FL-based company that offers end to end sales and marketing solutions for IT companies, has grown his company to 80 employees in a little more than 3 years. Marketopia develops comprehensive B2B website-to-appointment-setting solutions to help IT service providers stand out in the crowded, often hard to differentiate channel. Terry attributes his company's rapid growth to delivering “whole package solutions,” efficiency, economies of scale, automation , great systems, and a fantastic team. Terry gets on stage about 65 times a year to teach and motivate people to do things to help themselves and their companies grow. Marketopia also offers free, no obligation sessions with a growth consultant to help entrepreneurs define business goals, develop necessary strategies, and understand resource options. Marketopia leads a traveling boot camp, 4u2grow.com, that delivers practical, results-proven, ready-to-use sales and marketing strategies for ITSPs. Terry will also present crash session 4U2Grow Roadshow Workshops at Channel Pro Network SMB Forums. Check the 4u2grow.com website for locations and dates.  The 2018 4U2GROW Roadshow and Annual Conference, (https://www.4u2grow.com/) (More Leads. More Sales. More Profit.) is scheduled for September 12-14, 2018 at the SandPearl Resort in Clearwater Beach, FL.

How many touches does it take to break through? What kind of touches make the biggest difference? The more you leverage that multi-touch campaign concept, according to Terry Hedden, the more your ROI will go up. Terry is the CEO of Marketopia and is passionate about helping IT B2B companies grow through multi-touch marketing strategies and campaigns. We spoke with him at length about what multi-touch marketing looks like and how why your company can’t afford to not invest in this proven strategy.

Welcome to episode #30 of ChannelPro Weekly. And an action-packed episode it is! Rich kicks things off with a look at five red hot technology markets according to D&H, and Matt follows up with some thoughts about Microsoft's huge--and hugely underreported--decision to port Windows onto ARM-based hardware. That's followed by a look at public Wi-Fi hazards, holiday gifts ideas for your favorite geek, an exploration of the qualities that make a great salesperson tick that includes commentary from ex-salesguy Matt, an interview with MSP marketing expert Terry Hedden, and a visit to Matt's museum that returns us to those thrilling by-gone days when modems capable of transferring a megabyte a minute were actually considered fast. Enjoy!  Subscribe to ChannelPro Weekly! Look for us in your favorite podcast app. If you don't see us (yet) then you can subscribe using this link: http://www.channelpronetwork.com/rss/cpw, or in iTunes: https://itunes.apple.com/us/podcast/channelpro-weekly-podcast/id10955685... Show Information: Episode #: 030Title: Alexa, What's the Windows Bombshell?Duration: 1:35:52File size: 43.9MBRegulars: Rich Freeman - Senior News Editor, Cecilia Galvin - Editor in Chief, Matt Whitlock - Technology Editor Topics and Related Links Mentioned:  D&H Points the Way to 5 Hot Opportunities in SMB Technology Microsoft at WinHEC 2016 The Dangers of Public Wi-Fi, Ignored Zyxel Enhances Channel Program to Increase Partner Profitability  15 Holiday Gifts for the Tech Geek on Your List What Makes a Great Salesperson Tick Guess What, MSPs? HIPAA Covers You Too Interview: Terry Hedden of Marketopia on marketing for MSPs Where's Joel? Matt's Museum Pick: The Hayes Optima 288, plus a special bonus appearance by what was once the world's most ubiquitous floppy Matt's Tech Pick: NETGEAR CM1000 Ultra-High Speed Cable Modem