Podcasts about gtm strategy

How do you introduce AI into your business without automating chaos? Melissa McCready—Practice Lead - Growth Operations at HLX—joins host Clark Newby to break down what it really takes to implement AI in growth-focused organizations.In this episode of Tomorrow's Best Practices Today, Melissa shares practical insights from the front lines of AI adoption and change management. Drawing on decades of experience across CRM, sales, and marketing ops, she walks through how AI is best used for automation, where businesses typically stumble, and why foundational data quality is non-negotiable. You'll also hear how Melissa defines “Growth Ops” as a natural evolution of RevOps, and why it requires a broader view of business orchestration.Whether you're a revenue leader exploring how to use AI for efficiency, or an operator wondering what's next for your career, Melissa delivers both frameworks and mindset shifts to guide the journey. From onboarding AI in small steps to understanding the root causes behind operational misalignment, this episode is packed with insights.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----00:00 – Teaching AI Like a PB&J: Why Instructions Matter01:09 – Meet HLX: Growth Ops for High-Velocity Companies02:34 – Where AI Fits in Go-to-Market Today03:55 – AI Readiness: Enhancement, Not Replacement05:23 – Start with Data: Structured, Unstructured, and Strategy06:38 – Feeding AI: Analogies, Prompts, and Planning10:32 – The Human Side of AI: Change Management and Trust13:11 – Crawl, Walk, Run: Where to Start with AI Automation16:37 – AI Metrics That Actually Matter to Business19:04 – The Problem with “Just Adding AI” to Broken Ops23:48 – What Is Growth Ops (and Why RevOps Isn't Enough)?28:16 – Career Advice for Future Growth Ops Leaders35:25 – The Vision: RevOps Leadership Course and Certification#b2bmarketing #b2b

What's up everyone, today we have the pleasure of sitting down with Kevin White, Head of GTM Strategy at Common Room. (00:00) - Intro (01:00) - In This Episode (02:59) - How to Design a Super IC Role for Senior Marketers (09:11) - How to Get Comfortable With Public Visibility as an Introverted Leader (10:39) - sing Empathy and Product Demos to Build Authentic GTM Strategies (16:52) - How to Use Pain Points to Make Personalization Work (19:21) - How to Use Buyer Behavior Signals to Improve Outreach Timing (21:36) - Leveraging GitHub Signals to Drive High-Conversion Micro Campaigns (24:57) - Smarter Account Prioritization With Buyer Signals (29:02) - Why Messaging Drives GTM More Than Signals and Plays (31:16) - Why Overengineered Tech Stacks Fail GTM Teams (35:05) - Why AI SDR Agents Need Structured Coaching to Work (41:43) - Why The Last Mile Of AI Marketing Still Belongs To Humans (43:57) - AI Sharpens the Divide Between Experts and Amateurs (45:46) - Why Declaring Human-Written Outreach Gets Better Responses (48:00) - Futureproofing Operations Skills Through Challenge Driven Learning (51:46) - Why Data Warehouses Are Taking Over Customer Data Platforms (55:32) - Finding Career Balance Through Self Reflection Summary: Kevin rebuilt his career around the work that fuels him. After years leading teams at Segment, Retool and Common Room, he walked away from politics and board decks to create a “super IC” role focused on experiments, product evangelism, and hands‑on growth. He applies that same mindset to go‑to‑market: strip out the bloat, ditch templated outreach, and use real buyer behavior to build small, personal campaigns. He treats AI as an amplifier for skilled marketers, using it to speed research and sharpen ideas, while relying on human judgment to make the output work. Even visibility, once draining for him, became a muscle he trained through repetition. Kevin's story is a guide for marketers who want less political fluff, more impact, and roles built around the work they actually love to do.About KevinKevin White is a seasoned go-to-market leader with over 20 years of experience driving growth for high-growth SaaS companies. He's held senior roles at Gigya, SingleStore, HackerOne, and Twilio Segment, where he built demand generation engines and scaled marketing operations during critical growth stages.Most recently, Kevin led marketing at Retool and advanced through multiple leadership roles at Common Room, from Head of Demand Generation to Head of Marketing, and now Head of GTM Strategy. He has also advised innovative startups like Ashby, Gretel.ai, and Deepnote, helping them refine their go-to-market strategies and accelerate adoption.How to Design a Super IC Role for Senior MarketersClimbing the marketing ladder feels like progress until you realize the work at the top is entirely different. Kevin spent years running teams at Retool and Common Room. He managed a dozen people, dealt with SDR team politics, prepared board updates, and handled internal marketing. Those tasks ate up his time and dulled his energy for the work that made him great in the first place. “My day-to-day was full of things I didn't enjoy. One-on-ones, internal marketing, SDR team drama, board updates. None of it felt like what I wanted to be doing,” he said.Kevin thrived in the early-stage chaos. He loved being the first marketer, building programs from scratch, experimenting with growth channels, and connecting directly with customers. Those environments let him create instead of coordinate. He could see the direct impact of his work and feel close to the product. As companies grew, that hands-on work disappeared. He became a coach, a manager, and a political operator. For someone who values doing over directing, that was a poor fit.He worked with Common Room's CEO to design a role that put him back in his zone. Now, as Head of GTM Strategy, Kevin functions as a “super IC.” He runs high-leverage growth experiments, drives product evangelism, and collaborates with a few freelancers instead of managing a team. That way he can focus on the work that delivers impact while avoiding the politics and administrative load that drained him. It is a custom role built around his strengths, and it brought back his enthusiasm for the job.Kevin's thinking extends beyond his role. He shared how Common Room rethought sales development. They hired an excellent manager who knows how to attract and retain elite talent. Then they paid those top performers well above the market rate. “Harry is one of our SDRs,” Kevin explained. “We pay him a good amount because he produces outsized results. That playbook works.” In Kevin's view, companies should build alternative tracks for individual contributors and reward them based on their production, not their willingness to manage people.Key takeaway: Create roles that match strengths instead of forcing people up a management ladder. Build paths for senior individual contributors who can deliver massive value without leading teams. Pay top performers according to their impact, not their title. If you manage teams, audit which roles could benefit from this model and where high-performers need more autonomy. If you are an individual contributor, consider what a custom role would look like that keeps you close to the work you do best.Building Confidence With Public Visibility as an Introverted LeaderPublic visibility exhausts many introverted leaders. Kevin describes finishing a full day at a conference feeling drained, running only on caffeine to get through the next one. Sharing his voice on LinkedIn or recording videos once felt unbearable. Even now, he admits to taking multiple tries before posting anything. Despite that discomfort, he continues to do it because the repetition has transformed the work from a chore into a habit.“I was mortified at myself when I first started recording things,” Kevin said. “But I kept hearing people say how helpful it was, and that positive reinforcement made it easier.”Kevin builds on small steps instead of waiting for confidence to appear. He creates a cycle where he pushes himself into uncomfortable situations, collects positive feedback, and uses that reinforcement to do it again. Over time, the acts that once caused him anxiety, like posting thought pieces or speaking publicly, have become regular parts of his work.He views visibility as a skill that can be practiced. Instead of thinking in terms of strengths or weaknesses, he treats every new action as training. This perspective removes the pressure to “perform” and reframes the process as building a muscle. That makes posting online, speaking at events, and showing up in public spaces a set of learnable behaviors rather than personal traits.You can use his approach:Start with small, low-stakes actions like sharing short ideas on LinkedIn.Progress to more challenging mediums such as podcasts or short recorded demos.Save positive responses to use as reminders when your motivation dips.Treat every effort as practice, which builds resilience and lowers fear over time.Key takeaway: Confidence grows through repetition. Build it by starting with small visibility actions, collecting reinforcement, and gradually increasing the difficulty of your public presence. That way you can turn something that drains you into a manageable, even natural, part of your role.Using Empathy and Demos to Build Authentic GTM StrategiesKevin remembers the grind of stitching together spreadsheets, Zaps, and Salesforce automat...

Enterprises are rethinking go-to-market from the ground up. And the foundation is clean, unified, orchestrated data. In this episode, Brian Aggerbeck shares how leading companies are using Data-as-a-Service (DaaS) to build centralised architectures that fuel GTM at scale, without adding more tools or noise. From composable systems to AI-readiness, this is a masterclass in what's next for RevOps, data leaders, and modern growth teams.

Dan Hurwitz is a revenue and business transformation leader with a proven track record of scaling growth-stage B2B tech companies. He has led 12 Series A through C startups through GTM transformations, driving 5 successful exits, including acquisitions by Salesforce, Under Armour, and InMarket. Dan excels at building high-performance sales, marketing, and customer success teams, aligning GTM strategies with business goals, and accelerating revenue growth. Dan also consults early-stage startups through his company First Trax Advisors and hosts the podcast How to UnF**k Your Startup, offering insights to help founders navigate growth challenges.Want to learn more about Dan? Check him out here - https://www.linkedin.com/in/dahurwitz/Want more content from Brandon? Click here - https://linktr.ee/getoveryourself_podcast

Guest: Casey Woo, CEO & Founder of Operators Guild & FOG VenturesWhat happens when startups are built not by armies of specialists, but by lean teams of senior generalists paired with AI agents?In this episode of SaaS Backwards, we sit down with Casey Woo—CEO and Founder of FOG Ventures and the Operators Guild—to explore how AI is transforming the fundamental structure of companies. According to Woo, the org chart of the future isn't just flatter and faster—it's hybrid, where strategic, multi-discipline humans lead and AI agents handle executional work once done by junior staff.From finance and support to engineering and ops, AI is hollowing out the middle, forcing leaders to become broader, sharper, and more cross-functional. Think “Special Forces” over traditional departments. The operators who thrive will be the ones who can think horizontally, move fast, and execute across domains.Other key insights from the episode include:

Want your product on store shelves? It's not as simple as you think. In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard reveal the step-by-step guide for building a bulletproof retail channel strategy. You'll learn why getting into the wrong store can kill your brand, how to identify the perfect retail partners, and why your first retailer sets the tone for your entire launch. Plus, discover why hope is never a strategy—and what to do instead. How to map out your ideal retail “dream team” The surprising costs of launching with regionals vs. nationals Why retail cadence can make or break your brand The shelf placement puzzle: where you belong and who you replace Ready to build a channel strategy that wins? Listen now.

Sales is changing fast. What once relied heavily on cold calls and manual follow-ups is now being reshaped by artificial intelligence. In this exciting episode of the Grow your B2B SaaS Podcast, Joran Hofman sits down with Frank Sondors CEO at Forge, who is a leading expert in sales and AI integration, to uncover how companies can use AI to build smarter, faster go-to-market strategies. Frank shares how he built his own company to $3 million in revenue in just one year by combining AI with smart sales processes. He talks about new roles like the GTM engineer, how AI agents can support sales teams, and why blending human effort with AI is the key to long-term success. Whether you're a startup founder or leading an enterprise team, this episode is packed with practical advice to help you sell better in today's fast-moving market.Key Timecodes(0:51) - Guest intro: Frank Sondors and his ecosystem of tools(1:36) - Building an ecosystem similar to Apple and Frank's sales journey(2:34) - Profit margins and the role of AI in business scaling(3:43) - Rapid growth and scaling with minimal headcount(4:41) - Old vs new go-to-market strategy leveraging AI(5:41) - The role of GTM engineers in sales and pipeline generation(6:45) - Sales development engineers and their responsibilities(7:40) - Increase in tech usage in sales and admin work reduction(8:32) - How AI can craft personalized emails (9:23) - Assembling custom workflows using tools like Zapier(10:15) - Voice AI agents for customer follow-up (11:06) - The value of human interaction in sales(11:55) - Decision making: AI agent vs human interaction (12:56) - Testing AI agents after hours and A/B testing strategies(13:57) - The misconception of automating all sales processes with AI(14:56) - Evolution and effectiveness of AI in business(16:10) - The resistance and acceptance of AI in the market(17:11) - The necessity of being profitable without VC funding (18:05) - Resistance to AI and the inevitability of change(19:39) - Implementing agents at scale and the role of NA10 people(20:32) - Encouraging team-wide automation and innovation(21:28) - Using WhatsApp as a channel for customer communication(22:28) - The importance of first impressions and human interactions(23:28) - The role of WhatsApp in increasing response rates(24:40) - Integrating WhatsApp with Slack for seamless communication(25:42) - Being available across multiple channels for customer engagement(26:08) - Feeding the right context to AI agents for effective interaction(27:10) - Starting with ChatGPT for AI integration(28:03) - Treating ChatGPT as a business coach(29:02) - Encouraging team use of ChatGPT for problem-solving(30:02) - Optimizing repetitive tasks with AI(31:09) - Personal pain points and the role of AI in alleviating them(32:05) - The focus on building a great product and selling it(32:38) - Testing AI agents vs humans and employee concerns(33:10) - The future of labor distribution and AI(34:09) - The role of humans in supervising AI agents(35:08) - The evolution of sales roles and the end of email templates(36:20) - AI agents communicating with each other in business(37:30) - The importance of context in AI interactions(37:45) - Advice for SaaS startups from 0 to 10K MRR(38:49) - Speaking to customers aggressively and leveraging networks(39:44) - Building in public and social selling strategies(40:33) - Doing things that don't scale and leveraging communities(41:31) - The importance of hiring the right team from 10K to 10M ARR(42:22) - The challenge of hiring and firing for growth(43:14) - The value of hiring autonomous employees(44:06) - The problem of babysitting employees and hiring practices(45:06) - Compounding business strategies for growth(46:55) - Ensuring cofounders have the right competence(48:47) - The importance of pricing based on consumption(49:49) - De-risking for growth and the role of sparring partners

In this episode of SaaS Fuel, Jeff Mains sits down with Andrew Seidman, former poker player and now co-founder of Digital Reach Agency. Andrew shares hard-earned lessons on B2B branding, go-to-market strategy, and how SaaS founders can scale smarter.We cover the balance between product-led growth and ABM, the dangers of relying only on bottom-of-funnel tactics, and why your brand must make people feel—not just function.Whether you're stuck in lead generation purgatory or wondering why your messaging isn't landing, this episode is your guide to aligning brand, demand, and revenue.Key Takeaways00:00 - Do you even know your audience?01:08 - Welcome to SaaS Fuel02:06 - Why brand is more than a logo03:41 - Guest intro: Andrew Seidman05:00 - From poker tables to pipeline growth10:10 - Most common GTM mistakes for $3–$20M SaaS13:25 - Why bottom-of-funnel dries up15:33 - Make your customer the hero18:55 - Balancing PLG and ABM23:08 - Before you run ads, ask this27:20 - The Captain's Keys: Leadership book plug28:21 - Brand vs. product messaging35:27 - The logo test: can your brand be swapped?36:41 - Liquid Death vs. generic bottles40:16 - How much content is enough?43:46 - Where to invest in the next 90 days47:41 - Fixing GTM without hiring a CRO50:59 - Where to find AndrewTweetable Quotes“Are you trying to run ABM at Joe's Crab Shack or PLG at IBM? That's a fatal mismatch.” — Andrew Seidman“Brand is emotional leverage. It's not your logo—it's how people feel after encountering you.” — Andrew Seidman“Your best growth engine might be your current customers. Don't overlook advocacy.” — Jeff Mains“If your brand materials work with a competitor's logo, you've got a commodity, not a brand.” — Jeff Mains“Stop chasing leads if you're not ready to nurture them. Otherwise, you're lighting lemonade on fire.” — Andrew Seidman“Great growth strategy isn't just PLG or ABM—it's how you blend them and fuel with content.” — Andrew SeidmanSaaS Leadership LessonsDefine your audience before running anything.Without clarity, your GTM efforts are just expensive guesswork.Brand is emotional leverage.It's not just your logo—it's how people feel after encountering your company.Bottom-funnel-only = short-term growth.You must build pipeline long before buyers are “ready.”PLG + ABM > Either Alone.Hybrid models give you better reach and retention when done right.Customer advocacy is a growth engine.Your best marketing may already be using your product—elevate their stories.If your brand can be swapped with a competitor's, you don't have a brand.Own your identity. Generic is invisible.Guest ResourcesEmail - andrew@digitalreachagency.comWebsite -http://digitalreachagency.com/ Linkedin - https://www.linkedin.com/in/andrew-seidman/Episode SponsorSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group –

Get 90 days of Fellow's AI meeting assistant at fellow.app/cooIn this episode, Doug and I cover:Why “AI agent” is more than just a buzzwordThe difference between deflection and resolution in AI-powered supportHow Kustomer structures RevOps, GTM, and forecastingWhat it means to operate with high-context vs. generic playbooksHow Doug thinks about team structure, ownership, and cross-functional clarityPredictions for agent-to-agent communication: “Your AI agent will talk to my AI agent—and we'll both just read the summary.”Timestamps:(02:00) Defining agentic AI in customer service(06:30) From deflection to resolution: Kustomer's AI in action(10:15) How AI is changing the org chart and team design(14:00) The problem with low-context playbooks(17:45) RevOps structuring and ownership(22:00) Forecasting: visibility vs. execution(27:00) AI tooling, integration, and buyer psychology(31:00) Agent-to-agent interactions and AI futurecasting(34:30) What Doug's watching next in ops and AI LinksDoug Hanna on LinkedIn - https://www.linkedin.com/in/douglashanna1/Kustomer - https://www.kustomer.com/Michael Koenig on LinkedIn - https://linkedin.com/in/michael-koenig514Between Two COO's - https://betweentwocoos.com 

In this episode, we discuss Bitcoin's return to all-time highs, and increasing institutional interest in crypto. We also dive into the rise of the Believe app and internet capital markets, trends in Solana's trading bot market, and the evolution of crypto mobile apps. We close the episode with a critique of Ethereum's value narrative and cultural direction.Thanks for tuning in! As always, remember this podcast is for informational purposes only, and any views expressed by anyone on the show are solely their opinions, not financial advice. -- Resources Consumer Crypto & Net New Assets: https://app.blockworksresearch.com/research/consumer-crypto-and-net-new-assets Thread Version: https://x.com/_ryanrconnor/status/1924876335777734950 Trading Bot Market Share: https://x.com/defi_kay_/status/1920154686642139474 -- Accelerate your app development on Algorand with AlgoKit 3.0—now with native TypeScript and Python support, visual debugging, and seamless testing. Build, test, and deploy smarter with tools designed for speed and simplicity. Start building with AlgoKit today: https://algorand.co/algokit?utm_source=blockworkspodcast&utm_medium=banner&utm_campaign=algokit3&utm_id=algokit3&utm_term=algokit3 -- Ledger, the global leader in digital asset security, proudly sponsors 0xResearch! As Ledger celebrates 10 years of securing 20% of global crypto, it remains the top choice for securing your assets. Buy a LEDGER™ device now and build confidently, knowing your precious tokens are safe. Buy now on https://shop.ledger.com/?r=1da180a5de00. -- Marinade is the premier staking delegation platform on Solana, bringing billions in liquidity and security to the Solana network, and connecting SOL holders to the best staking rates.  Since launching in 2021, Marinade has expanded their suite of products to provide solutions for both DeFi users and TradFi, including liquid and native staking, as well as direct enterprise integrations.  To learn more about Marinade, follow the link below: https://marinade.finance/?utm_source=blockworks&utm_medium=partnerships&utm_campaign=podcast  -- Join us from June 24th-June 26th at Permissionless IV! Use Code 0x10 at checkout for 10% off! Tickets: https://blockworks.co/event/permissionless-iv -- Follow Ryan: https://x.com/_ryanrconnor Follow Danny: https://x.com/defi_kay_ Follow Boccaccio: https://x.com/salveboccaccio Follow Blockworks Research: https://x.com/blockworksres Subscribe on YouTube: https://bit.ly/3foDS38 Subscribe on Apple: https://apple.co/3SNhUEt Subscribe on Spotify: https://spoti.fi/3NlP1hA Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ Join the 0xResearch Telegram group: https://t.me/+z0H6y2bS-dllODVh -- Timestamps: (0:00) Introduction (5:46) Bitcoin Testing All-Time Highs (11:54) Ads (Algorand & Ledger) (12:40) The Believe App & Internet Captial Markets (24:18) Believe's GTM Strategy (32:16) Ads (Algorand & Ledger) (33:25) The Trading App Landscape (46:42) Marinade Ad (47:14) How Should We Value Blockchains? (52:56) Ethereum's Focus Today -- Check out Blockworks Research today! Research, data, governance, tokenomics, and models – now, all in one place Blockworks Research: https://www.blockworksresearch.com/ Free Daily Newsletter: https://blockworks.co/newsletter -- Disclaimer: Nothing said on 0xResearch is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Boccaccio, Danny, and our guests may hold positions in the companies, funds, or projects discussed.

"I remember bringing Tracy Young to my job site when PlanGrid was just an MVP. She offered us the software for free - we just needed to provide the iPads. My PM and PX didn't get it. They told me, 'Don't waste my time like that again.'"In today's episode of Bricks & Bytes, we had Tom Feliz share his journey from construction sites to tech leadership at Data Grid. Tom unpacks the secrets behind effective Go-To-Market strategies in construction tech, drawing from his experiences at OpenSpace, Autodesk, and more.Tune in to find out about:✅ Why solving real industry pain points is the foundation of any successful ConTech product✅ How to identify your Ideal Customer Profile across the construction value chain✅ Why the construction volume pricing model needs to change✅ The emergence of the "Go-To-Market Engineer" and how AI is transforming salesListen to the full episode on Spotify to learn how Tom closed 5 enterprise deals in one week and why he believes agentic AI is the future of construction.------------Chapters00:00 Intro02:30 Introduction to the Conversation07:30 Tom Feliz's Journey in Construction Tech12:37 Key Components of a Successful Go-To-Market Strategy17:42 Understanding the Construction Industry's Unique Challenges22:21 Identifying Ideal Customer Profiles (ICPs) in Construction Tech27:36 Navigating the Buying Process Across Different Company Sizes31:26 The Importance of Social Proof in Construction Tech32:23 Targeting the Mid-Market: A Strategic Approach35:18 Navigating Enterprise Sales in Construction37:19 Freemium Models and Proof of Value38:47 Rethinking Pricing Models in Construction Tech41:50 The Role of FOMO in Sales Conversations45:37 Key Metrics for Construction Tech Success49:47 The Personal Connection to Construction51:38 The Impact of Our Actions52:32 Tools for Go-To-Market Success54:24 The Rise of Agentic AI in Sales58:33 The Importance of Discovery in Sales01:04:35 Resource Allocation in Sales Strategy01:06:37 Traits of a Great Salesperson01:09:36 When to Hire a Head of Sales

Sid Kumar, Area Vice President of Go-to-Market Strategy and Planning at Databricks, joins the ZoomInfo Labs Podcast to break down the modern GTM org. From building global sales systems to operationalizing AI across workflows Sid brings lots to learn from.We dive into lessons Sid has carried from HubSpot, AWS, and CA Technologies, why a connected GTM is the future, and how to treat go-to-market like a product that's always evolving.In this episode, you'll learn:Why GTM should be treated like a product—not a processHow to scale go-to-market systems globally without losing local nuanceThe right way to experiment with AI across sales, marketing, and CSHow GTM architects can unify data, workflows, and outcomesFor more from ZI Labs, visit ⁠www.zoominfo.com/labs⁠ Ben on LinkedIn - www.linkedin.com/in/bensalzman Millie on LinkedIn - www.linkedin.com/in/milliebeetham

Summary:In this ecommerce podcast, James Gurd discusses the recent BigCommerce Partner Summit with agency leaders Rupert Cross and Mark Slocock.They explore BigCommerce's market positioning, particularly in the B2B space, and share insights from the Partner Advisory Board.The conversation delves into the challenges and areas for improvement for BigCommerce, including the need for better tools and features. They also discuss the roadmap for future developments, the role of AI, and the importance of composability in ecommerce solutions. The conversation delves into the evolving landscape of ecommerce, focusing on BigCommerce's product strategy. Mark and Rupert discuss the importance of content management, the integration of B2B solutions, and the significance of self-service capabilities for businesses. The discussion emphasises the need for flexibility in ecommerce platforms to meet diverse business needs and enhance user experience.Key takeaways:BigCommerce is focusing on B2B opportunities as a key growth area.Vertical-specific solutions are needed to address unique business requirements.AI and composability are becoming essential in ecommerce strategies.Flexibility in licensing and pricing models is important for merchants.Page Builder needs significant improvements for better usability.Merchants want to see use cases rather than just features; you can't be all things to all people.A strong promotions engine is vital for ecommerce success.Flexibility in platforms allows for better growth opportunities.Continuous dialogue among industry experts fosters innovation.

Why Your B2B GTM Strategy Needs the 5 BEs Framework NowMost B2B marketing frameworks only show you part of the picture. But in 2025, you need one complete system to align brand, demand, and sales around your Ideal Customer.That's why we created the 5 BEs Framework.This week, we show you how to move beyond demand generation and build a complete go-to-market strategy—tailor-made for small B2B teams.We've used the 5 BEs to help B2B marketers in both small and large orgs drive more pipeline, get sales and leadership buy-in, and scale trust across the entire buying journey.Tune in and learn:+ How the 5 Stages of Awareness connect brand and demand+ Why Demand Gen marketers are the new GTM Architects+ How to scale trust and pipeline—without more headcountThis episode is a must-watch if you're in a small marketing team and need a single system to punch above your weight, align your org, and make marketing finally feel like it's working.-----------------------------------------------------

Event marketers rarely get to hear directly from the person whose opinion matters most when it comes to budget, strategy, and impact: the CMO.But without that insight, it's hard to know where your event program really stands—or how to level it up.Matt Kleinrock sits down with John Seeds, CMO at TTEC Digital, for a rare and candid look at how a top executive actually views events inside a go-to-market strategy. They unpack what CMOs care about, how event teams can align with business goals, and what a “wildly successful” event looks like from the top down.Expect to hear:✅ Where events actually fit in modern GTM planning✅ What moves the needle—and what CMOs wish event marketers would stop doing✅ How to reverse engineer event success based on executive expectationsIf you want a seat at the table, start by understanding how the C-suite sees the game—join us live!----------------------------------Connect with JohnOn his LinkedIn: https://www.linkedin.com/in/johnseeds/Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  On my Company: https://rockwayexhibits.com/  

Guest: Sjoerd Handgraaf, Chief Marketing Officer at SharetribeThe most overlooked growth lever in SaaS? Positioning.In this episode, Sharetribe CMO Sjoerd Handgraaf reveals how redefining product positioning transformed their trajectory—and why many SaaS companies are still getting it wrong.Handgraaf takes us inside Sharetribe's journey from chasing big logos to doubling down on their true customer: non-technical marketplace founders. Along the way, he shares hard-won insights about product-market fit, AI disruption, and why going “back to basics” in marketing may be more transformational than the next tech trend.

This week on GTM Live, Carolyn and Trevor dive into the messiness of go-to-market strategy: overspending on pipeline, bad attribution models, and why marketers are often stuck doing RevOps jobs.Carolyn breaks down the trap of chasing new logos without clear ROI, while Trevor shares how his IT-to-marketing journey led to launching Passetto to fix these exact issues. They get into why data architecture matters before building strategy, and how single-touch attribution is holding teams back.Stick around for listener Q&A, lessons learned from the trenches, and real talk on what actually drives growth.Key topics in this episode:Why most GTM strategies fall apart without strong data foundationsThe hidden cost of single-touch attributionWhat marketing leaders shouldn't be doing (hint: RevOps)How to think about ROI before chasing pipelineLessons learned from building Passetto to solve these problemsCome hang with us live during our weekly podcast recording—tune in, ask questions, and be part of the convo. Grab your spot at passetto.com/events.

Our guest for Episode 72 is Karan Singh, VP GTM Strategy, Revenue Operations & Enablement, LaunchDarkly. Before joining LaunchDarkly, Karan held senior leadership positions at Sapphire Ventures, Procore Technologies, and SalesSource, where he spearheaded major product rollouts and guided organizational growth. In this episode, Ross and Karan discuss the importance of establishing consistent rituals and cadences, break down how to set and track SMART goals, and examine how technology can act as a force multiplier.

In this episode, Carlos Gonzalez de Villaumbrosia interviews Karen Ng, Senior Vice President of Product and Partnerships at HubSpot.HubSpot is a leading software platform empowering over 184,000 businesses across 120 countries to manage their sales, marketing, and customer support teams. In 2024, HubSpot generated over $2.5 billion in revenue, driven by significant investments in Artificial Intelligence.Karen oversees critical products like Smart CRM, Operations Hub, and Ecosystem, while driving strategic partnerships and business development. Her technical expertise is notable, with three patents. She has also published research in stress detection, interactive health assessments, and robotic expressivity when she worked as a Machine Learning Researcher at MIT.In this episode, we'll explore Karen's approach to deploying AI Agents across HubSpot's product portfolio, her decision-making process for when to Build, Buy, or Partner, and her innovative approach to product org design. We'll discuss how product teams can leverage AI Agents to augment their impact and automate workflows, and how product leaders can elevate their roles as key drivers of revenue.What you'll learn:Karen's journey to becoming SVP of Product and Partnerships at HubSpot and her insights on the company's AI transformation.The challenges and strategies involved in creating a global, multi-product platform for businesses.How to prioritize features and innovations in a fast-paced, customer-centric environment.The future of business technology, including AI-powered tools and self-service products.Key Takeaways

This week Jeanette Belashov, of Anvilogic, joins the show to talk about smarter and more authentic cybersecurity marketing.George K and George A talk to Jeanette about: Why the lead gen MQL mindset is total BS and hurts both your strategy AND your buyers Using selling signals instead of vanity metrics to actually help your sales team connect with the right accounts at the right time about the right use case Why marketers MUST get their hands dirty with the product and spend time understanding the day-to-day challenges of practitioners Creating hybrid attribution frameworks that actually make sense for today's complex buyer journeysJeanette drops some serious science about how successful cybersecurity marketers need to immerse themselves in the community - from Reddit threads to conference conversations - to truly understand what matters to security teams.As the CISO said: "This has to be one of the most value-filled episodes I've ever been a part of... You could probably do an entire course based on the themes and ideas she brought up."Check out the full episode wherever you listen to podcasts!

In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion's ABM strategies into a growth powerhouse.

In today's always-on and cluttered marketing landscape, getting closer to the customer is more challenging than ever. With so many new technologies, tools and KPIs to track and measure, it can be difficult to maintain focus on the main goals. How do we know if we are truly making an impact and building lasting customer relationships? How do you ensure your company aligns with your customers' goals to drive greater outcomes?  In this episode, Margaret Safford and Sophia Agustina will share their 9 Cs framework — a GTM strategy that places the customer at the center. They will provide actionable insights around each of the “Cs” identified in the framework and demonstrate how improvements in these areas can drive customer value and revenue growth. Don't miss this opportunity to learn how to optimize your approach and drive measurable impact in your customer relationships!Related links: Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15Follow us on LinkedIn and X.

Episode SummaryIn this episode of OnBase, host Chris Moody sits down with Kelly Flowers to discuss the power of systems-based strategy in driving predictable outcomes in sales development. Kelly shares her unique journey into sales, the lessons she learned from transitioning industries, and how she developed a structured approach to pipeline generation, OKRs, and sales efficiency. She also highlights the biggest challenges in sales today, the role of AI in streamlining sales processes, and the myths that hold sales teams back. With practical insights and actionable strategies, this conversation is a must-listen for revenue leaders looking to optimize their go-to-market strategies and drive consistent results. About the Guest Kelly Flowers serves as the AVP, of Global Sales Development at SentinelOne and previously held positions including Head of Sales and Business Development at 1Password, Director of AMER Sales Development at Databricks, and Senior Manager of Customer Success, Enterprise Renewals at New Relic, Inc.  Additionally, Kelly has experience as a Manager of Sales Development and as an SDR Manager at Wizeline, as well as serving as the San Francisco Community Chair for Women in Sales Everywhere (WISE). Kelly holds a degree in Global Studies & Spanish, International Relations from Sonoma State University and has also studied Spanish Language at Tecnológico de Monterrey. Connect with Kelly Key Takeaways- Systems Thinking vs. Goal Setting: Goals help you achieve one-time success, but systems-based strategies ensure sustainable, repeatable success. - Pipeline Predictability Comes from Process: Breaking down the sales cycle into measurable inputs and outputs helps reps consistently hit quota. - Behavior Matters as Much as Performance: Being a "quota crusher" isn't enough—collaboration, integrity, and consistency are key to long-term success. - AI as a Sales Multiplier, Not a Replacement: Sales professionals must leverage AI tools for research, prioritization, and process automation—but human connection remains essential. Quotes "Revenue intelligence makes arguments about 'who said what' obsolete by providing unfiltered, real-time data everyone can trust." Recommended Resources Books:- Setting the Table by Danny Meyer Newsletter: - Endurance by Katie Ceccarini Podcast: - Grit with Joubin Mirzadegan Connect with Kelly⁠ ⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠Website

Welcome to Episode 12 of the Belkins Podcast!In this unmissable episode, Peter Caputa, CEO of Databox and the creator of HubSpot's famous partner program - joins host Michael Maximoff for an unfiltered conversation on SaaS growth, leadership, and the changing dynamics of marketing.In this value-packed episode, Peter reveals:Why traditional inbound marketing is delivering diminishing returns- and the hybrid strategies that are reshaping the playbook.How Databox helps businesses compare their performance to others using the largest live data collection in the world.The biggest mistake companies make with their data—and how to actually use it to grow.His unique leadership style as a “peacetime CEO” and why empowering teams with ownership fuels innovation and results.Seasonality secrets in ad spend- how real-time data saved budgets and maximized ROI for key industries.Stay tuned until the end for Peter's predictions on the future of marketing and how combining different strategies can give your business an edge.Whether you're a business leader, marketer, or entrepreneur, this episode is full of practical ideas and strategies you can use right now.Timecodes:0:00 - Intro: Meet Peter Caputa, CEO of Databox2:25: Peter's Approach to Content Creation and Storytelling8:30 - How Databox is Redefining Benchmarking for Businesses12:00- How Agencies Use Databox Benchmarks to Improve Performance15:05 - Using Seasonality Data to Save Ad Spend18:50 - Common Mistakes Companies Make in Their GTM22:25 - Integrating Marketing and Sales for Best Results24:10 - Insights on Full-Cycle AEs vs. SDRs28:53 - Partnerships As a Powerful Tool for Growth33:46 - Real-World Challenges in Selling Data Analytics40:53 - Lessons on Leadership and Delegation48:00 - Tactics to Overcome a High Churn Rate57:45 - Final Thoughts and This or That QuizLet's stay connected:

To build a truly effective go-to-market strategy, you can't be everything to everyone—you have to find your focus. Start with refining your Ideal Customer Profile (ICP) by identifying the key personas, their unique pain points, and the challenges they're trying to solve. Then, align your messaging and tactics to resonate directly with their needs. Choose just two key channels to start—whether it's LinkedIn ads for B2B or industry events for networking—and focus on mastering those. It's not about doing it all—it's about doing it right, strategically and with purpose, to drive real, scalable results. - Heidi Hattendorf To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Udi Ledergor's journey at GONG is a testament to the power of innovative marketing, human-centric strategies, and the importance of experimentation. His insights offer valuable lessons for marketers looking to make a significant impact in the B2B SaaS space. 

CEO ⁠Megan Bowen⁠ and VP of Marketing ⁠Evan Hughes⁠ hosted Director of Demand Generation Kerri Amodio to walk through the shift from a Lead Gen to Demand Gen strategy, especially focusing on the complexity of making the transition in a larger organization. They explored how to build a compelling business case using historical data, manage the change process effectively, and guide your organization through a mindset shift, and gave insights on the phases of GTM transformation and how to influence leadership buy-in. Key Takeaways: Transitioning from lead gen to demand gen involves understanding current state, obtaining leadership buy-in, and segmenting changes into manageable phases. A deeper focus on demand creation, in addition to demand capture and conversion, helps companies sustainably grow their market share over time. Leadership alignment and clear communication, bolstered by data-backed business cases, are essential for successful change management. Emphasizing customer experience as a marketing strategy can significantly enhance word-of-mouth referrals and overall brand reputation. Demand creation strategies should focus on solving real customer problems and delivering unique value propositions through the right digital channels. See full videos and more on our YouTube channelStay on top of all Refine Labs news and events by subscribing to our newsletter.

Episode Summary In this Onbase episode, Justine Davis, Head of Marketing at Postman, shares her journey from hospitality marketing to leading high-performing teams in tech, offering insights on building go-to-market (GTM) strategies. She emphasizes the importance of aligning sales, marketing, and product teams through data-driven decisions, internal collaboration, and empathy for organizational change. Justine discusses adapting to shifts in marketing attribution, such as the decline of third-party cookies and highlights tools like Salesforce, Looker, and SparkToro as essential for staying competitive. She also underscores the value of curiosity, leadership, and strategic planning in navigating future challenges, offering practical advice for scalable success in B2B marketing. About the guest Justine Davis is Head of Marketing at API platform Postman. She previously served as the Head of Marketing for Atlassian's Agile and DevOps suite of products. With over 9 years of experience working with DevOps teams and tools, Justine is passionate about solving the needs of customers. Outside of work Justine is a mom, avid reader, and loves to close the move goal rings in sunny Scottsdale, AZ on her Apple Watch. Connect with Justine Davis Key takeaways - Conduct a listening tour to understand team dynamics, customer needs, and current successes to shape a data-driven strategy. - Align with sales, product, and data teams by addressing their priorities and showing how the strategy supports shared goals. - Transition to server-side tracking for accurate attribution and compliance with evolving privacy regulations like GDPR. - Hire experienced professionals for new functions to quickly establish processes and build team capability. - Focus on professional domain sign-ups for PLG and pipeline velocity for enterprise strategies to track success. - Foster curiosity and cross-functional collaboration to drive innovation and align teams with shared objectives. Quotes "Trust is built by aligning our goals with those of sales, product, and data teams, fostering a collaborative environment where strategies support shared objectives." Recommended Resource Podcast: - All-In Podcast: A resource for staying updated on general tech trends.macroeconomic trends, industry developments, and insights into the future of AI. - Lenny's Podcast: A go-to for practical and actionable advice on product management, growth, and startups. - Remarkable Marketing Podcast: Focused on effective marketing strategies and trends. - Prof G Podcast: A great choice for insights into tech, marketing, and business strategies Connect with Justine Davis⁠⁠⁠ ⁠⁠| ⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠Website

In this insightful episode of The Long Game Podcast, Alex Birkett speaks with Chris Walker, CEO of Passetto and host of the B2B Revenue Vitals podcast. Chris shares his bold perspectives on the evolution of B2B marketing, highlighting the need for customer-centric strategies and challenging conventional practices like attribution modeling and demand generation. He explores the role of CMOs in bridging business outcomes with marketing execution and discusses how marketing must adapt to meet the demands of modern go-to-market structures. From innovative mental models to actionable strategies, Chris delivers thought-provoking insights for marketers and executives looking to drive growth and build sustainable systems.Key TakeawaysCustomer-Centric Marketing is Essential: Chris emphasizes listening to customers to extract patterns and validate insights, making marketing strategies more aligned with real-world needs.Demand Creation vs. Brand Awareness: Demand creation goes beyond awareness, focusing on making customers understand their problems and prioritize solutions—a step critical for B2B success.Flaws in Attribution Models: Attribution should not be a political tool for assigning credit but a resource for answering critical business questions and improving outcomes.The Evolving Role of CMOs: CMOs should focus on business KPIs rather than departmental silos. Splitting brand-building and pipeline creation functions could lead to better alignment and results.Balancing Art and Science in Marketing: Marketing strategies should integrate creative approaches with data-driven processes to adapt to different stages of business growth.The Power of Process and Scale: Early-stage businesses thrive on creativity and agility, but as companies grow, systems, data, and processes become critical to sustain and scale operations.Show LinksVisit PassettoConnect with Chris Walker on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

  Lisa is a growth strategy leader with deep expertise in empowering small businesses to succeed. With over 15 years of experience in the software industry, she has successfully navigated both enterprise and start-up environments, with a focus on crafting strategies that help small businesses thrive in an ever-evolving landscape. Currently, Lisa is the Senior Director, GTM Strategy & Growth at NAVEX. Previously, she led the global GTM launch of QuickBooks Self-Employed at Intuit, empowering millions of entrepreneurs, and freelancers to simplify their business management.   In this episode, we dive deep into: Aligning one's environment with your personal energy. How our family background can instill values of autonomy and resourcefulness and impact our careers. How hiring a career coach can help you find clarity in your career, expedite your job search, and get an offer from your dream job. Why self worth is foundational to negotiating, and what you can do as a woman to negotiate confidently to increase your salary. How cultivating a culture of gratitude as a leader can lead to increased happiness and engagement.   Why grieving doesn't have a timeline, and how you can support colleagues who have lost loved ones. How to develop mentors organically and the importance of recognizing that it requires mutual investment.   How trusting your gut can prevent future regrets in decision-making.   Want to connect with us?   Connect with Lisa Heirtzler on LinkedIn at https://www.linkedin.com/in/lheirtzler/. Follow Samorn on LinkedIn at https://www.linkedin.com/in/samornselim/. Get a copy of Samorn's book, “Belonging: Self Love Lessons From A Workaholic Depressed Insomniac Lawyer” at https://tinyurl.com/swpc578c. Get weekly career tips by signing up for our advice column at www.careerunicorns.com.  Schedule a free 30-minute build your dream career consult by sending a message at www.careerunicorns.com.   

Guest: Isabelle Papoulias, Fractional GTM & Business Operations ExecutivePipeline isn't just a metric—it's a team sport.But when marketing, sales and customer success work in silos, it creates a fractured buyer journey and practically guarantees you'll miss opportunities.So, who should be responsible for driving this cross-functional alignment?In this episode, fractional GTM leader and business operations executive Isabelle Papoulias  breaks down how SaaS companies can realign their go-to-market teams under unified leadership for faster growth and smarter execution.Key insights you'll gain:How common goals and shared metrics across teams drive alignmentThe benefits of a CCO or CRO with a broad understanding of GTM strategiesAdvice for ditching “lead generation” as a success metric in the enterprise saleOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting---Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.---Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

When was the last time you took a hard look at how disconnected your “customer insights” really are from the people you're aiming to serve? For years, companies have banked on traditional research firms and analyst reports, hoping these broad-stroke insights will guide their GTM strategies. These methods serve a general narrative – not the nuanced truths that drive real connection and real value. I fell into the same trap myself once. I'd rely on this filtered, “aggregate” data and call it good. But the more I engage directly with the people who matter – the end users, the practitioners – the more I realize: The traditional analyst model is fundamentally broken. And no one's ready to admit it. In the SEASON 3 kickoff of Audience 1st Podcast, I'm sitting down with Ben Siegel, GTM expert, former Gartner exec, CEO and Founder of The CyberNest, and partner in crime, to dive into a major shift in how cybersecurity companies connect with their buyers. We're challenging the old-school analyst model, pushing past generic reports and stale data to champion DIRECT relationships with the people who matter—security practitioners. We'll explore why hands-on research like interviews, focus groups, and community-led conversations are game-changers for your GTM strategies. This conversation might very well be the wake-up call we ALL need. Are you ready to break out of the echo chamber?

Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, covering areas like Digital Demand, RevOps, Sales Development, and GTM Strategy. In this episode (GTM Live #38), Chris talks about: Why attribution models are more of the problem than the solution The limitations of traditional KPI systems in marketing and sales Breaking away from the inbound vs. outbound debate How a factory-like GTM structure can streamline pipeline creation The challenges of working with partners and the pitfalls of PLG models The critical role of RevOps in strategic GTM alignment Redefining SDR roles and the value of integrated data And more… Listen to this full episode to learn how you can reshape your company's go-to-market approach for greater efficiency and growth. – GTM Live is a weekly live event every Tuesday at 12pm CST. Register here to have Chris answer your specific questions. – Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris's short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

Jon Chee hosts Michael Chen, the Co-Founder and CEO of Nuclera, a biotech company that focuses on bringing rapid protein access to other labs. Michael is a seasoned scientist and entrepreneur who brings a rich background and valuable insights to our podcast. Before co-founding Nuclera, Michael did extensive research as an undergrad student at both Georgia tech and Emory and eventually got his PhD in Chemistry from the University of Cambridge. He has also published nine scientific papers and worked with several leading scientists in their field.

Try Miro now: https://tekpon.com/deals/miro-free/ Resourcify's all-in-one digital circularity platform helps businesses rethink their waste, reduce their costs, and restore the planet. Resourcify is on a mission to enable a zero-waste future and circular economy! Through the digitization of daily operations, our recycling platform enables all businesses to manage, track, and improve their recycling while having less administration and saving up to 40% of the costs compared to conventional waste management. Connect with Angeley

Welcome back to the Belkins Podcast! In Episode 10, host Michael Maximoff sits down with Keith Rabkin, Chief Revenue Officer at PandaDoc, a company that reported over $120 million in annual revenue with a customer base of around 60,000 businesses.Keith brings over 20 years of operating experience from industry giants like Google, Adobe, and Johnson & Johnson. He's one of the few individuals to have won the Great Manager Award at Google and is currently mentoring various startups.In this insightful episode, Keith pulls back the curtain on the document handling industry, sharing surprising truths like why "nobody cares about document workflow." Discover how PandaDoc differentiates itself in a crowded market, the rationale behind eliminating SDRs in favor of full-cycle AEs, and the impact of integrating AI into their GTM strategy.Join us as we delve into:The psychology behind marketing campaigns: Why "Don't Lose Deals" outperforms "Win Deals."Keith's journey from Google to PandaDoc and how it shaped his leadership style.The importance of a customer-first approach and how it influences PandaDoc's operations.Insights into PandaDoc's go-to-market strategy, including their successful SEO program and integration with platforms like HubSpot.The cultural dynamics of working with a team from Eastern Europe and how it enriches the company.What CROs are really looking for when being pitched and the big no-nos in sales outreach.Whether you're in sales, marketing, or leadership, this episode is packed with actionable insights and fresh perspectives on modern business strategies.Timecodes:0:00 - Intro1:11 - Introducing Keith Rabkin: From Google to PandaDoc's CRO2:30 - PandaDoc's Market Position and Differentiators4:04 - Who Are PandaDoc's Main Competitors?5:21 - What Makes PandaDoc a Leading Company?7:04 - Keith's Contributions and Vision at PandaDoc8:54 - Streamlining Customer Experience: Eliminating SDRs11:03 - The Role of Key Partnerships and Integrations14:01 - The Importance of Customizable Solutions15:24 - Transitioning to Full-Cycle Account Executives16:33 - Surprising Industry Facts: Overages and Rate Increases17:46 - PandaDoc's Go-To-Market Strategy and SEO Success20:01 - Exploring New Channels: Social Media and Connected TV Ads22:07 - In-House vs. Outsourcing: Content and SEO24:03 - Why Keith Stopped Writing on Substack25:18 - The T-Shaped Leadership Philosophy27:07 - Adapting GTM Strategies: AI and Market Changes29:01 - Keith's Reflections on His Time at Google32:05 - Why Makita Mikitani Feels Lucky to Have Keith as CRO34:00 - The Importance of Collaboration and Grit35:42 - People and Culture at Google vs. PandaDoc39:04 - The Impact of Eastern European Culture on PandaDoc41:28 - Advice for Working with U.S. Leadership Teams44:03 - Key Metrics Keith Focuses on as CRO46:06 - Building Long-Term Value and the Flywheel Effect49:45 - Keith's Perspective on Being a CRO51:53 - The Big No-No When Selling to a CRO56:05 - Quick-Fire Quiz: Selling Strategies That Work1:07:14 - Final Thoughts and Key Takeaways1:07:37 - OutroStay connected with us:

Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy.  In this episode (from GTM Live #37), Chris talks about: Who should own the GTM strategy (hint: it's not the CMO) Why GTM should function like a factory Post-sale reporting lines Attribution vs. business-level KPI's  CMO & CEO alignment LTV:CAC vs. GTM Efficiency Larger vs. smaller team dynamics And more… Listen to this full episode to hear how these frameworks can transform your company's GTM approach. *** If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you're working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can't make the event but have a question for Chris? Submit it here. *** Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris's short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

This week, Dave speaks with Fredrik Ahlgren (@frahlg) from Sourceful, who are trying to use DePIN tokenomics incentives to create a global green-energy Virtual Power Plant. Green energy is going to be an increasingly important topic in the years ahead with the rise of both AI and global warming, and Fredrik feels that crypto token incentives are exactly what is needed to start onboarding the masses. We also touch on the future of energy, especially in a post-Superintelligence world. - - Episode Resources Follow Fredrik : https://Twitter.com/frahlg Follow Sourceful : https://Twitter.com/srcful - - Podcast Resources Follow Sal: https://twitter.com/salxyz Follow Dave: https://twitter.com/SolBeachBum Follow Zen : https://twitter.com/ZenLlama Follow Unlayered: https://twitter.com/UnlayeredPod Subscribe on Spotify, Apple, or Google: https://unlayered.io/ Subscribe on YouTube: https://www.youtube.com/@UnlayeredPod - - Time Stamps (0:00) - Fredrik's Route From Academia To DePIN (7:56) - Issues With Existing Energy Systems (20:37) - Which Actions Do Sourceful Wish To Incentivize (28:40) - Advantages Over Centralized Competitors (31:10) - Business Models For Sourceful (35:26) - Token Demand Side (38:37) - GTM Strategy and Thinking About Regulations (44:23) - Will Nuclear Make Up A Large Part Of Future Energy Mix (49:38) - How Will AI Change Energy Consumption (55:36) - Will Energy Become A Digital Commodity Post AI Super-Intelligence (1:02:44) - Next Steps

Azeem Khan is the Co-Founder and COO of Morph, an EVM Layer-2 blockchain company focused on user-friendly options for developers to create finance, gaming, social media, and entertainment apps. Azeem aims to broaden the global exposure of Web3 projects through the building of critical relationships and deals with NGOs, governments, and for-profit companies. He is a consultant to the UNICEF Crypto Fund, which distributes millions of dollars towards open-source software that is helping to improve the lives of vulnerable children and will be working with Mercy Corp to raise funds and resources for distribution in Gaza.Previously, Azeem was the Head of Impact at Gitcoin where he played a pivotal role in the adoption of quadratic funding to benefit organizations including UNICEF and the American Cancer Society. Azeem's efforts at Gitcoin resulted in contributions of over $60 million in grants to the company and over $29 billion in global financial impact.In this conversation, we discuss:- Permissionless EVM L2s- UNICEF Crypto Fund- Crypto donations to NGOs- Frictionless aspect of crypto donations- Consumer-friendly blockchain products- Mastering distribution and go-to-market strategy- The lack of go-to-market playbooks in crypto- Allowing builders to build so Morph can help with distribution- The killer crypto consumer app- Stablecoins are the best consumer application in present-day crypto- Crypto adoption takes real-time and we must be patient- Pooling resources together will get us to the finish line.MorphWebsite: www.morphl2.ioX: @MorphL2Telegram: t.me/MorphL2officialAzeem KhanX: @azeemk_LinkedIn: Azeem Khan---------------------------------------------------------------------------------  This episode is brought to you by PrimeXBT.  PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.   PrimeXBT is running an exclusive promotion for listeners of the podcast. After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.  Code: CRYPTONEWS50  This promotion is available for a month after activation. Click the link below:  PrimeXBT x CRYPTONEWS50

Als Plattform vermittelt Zenjob derzeit fast zwei Millionen Schichten von Aushilfs- und Studentenjobs pro Jahr - und das zu 97% automatisiert. Investoren sehen die Technologie-Innovation und investieren 2022 weitere 45M EUR in einer Series D Finanzierungsrunde.Frederik Fahning, Founder und Geschäftsführer erzählt im Interview, wie Zenjob von der Idee zu einem Unternehmen mit über 300 Mitarbeitern und einem Umsatz im dreistelligen Millionenbereich gewachsen ist. Er spricht offen über die Herausforderungen beim Aufbau eines Marktplatzes, die Bedeutung von Automatisierung für ihr Geschäftsmodell und wie sie die Balance zwischen Wachstum und Profitabilität gefunden haben.Es ist extrem relevant zu beleuchten, dass Zenjob sehr viel Wert auf die Automatisierung gelegt hat.Der Auftrag ist nicht automatisierbar? Dann können wir den Kunden nicht annehmen.Selbst wenn zu Beginn nicht alles 100% Tech war, sondern auch von Mitarbeitern noch ausgeführt wurde, war das ein essentieller Baustein zu einer Automatisierungsrate von 97%.Was du lernst:Wie Zenjob durch Technologie Prozesse automatisiertStrategien zur kontinuierlichen Verbesserung des Automatisierungsgrades der Technologielösung Technologie Buy or Build Entscheidungen in frühen UnternehmensphasenFrederiks Ansatz zu Leadership, Feedback und der Entwicklung einer gesunden Unternehmenskultur.Wachstum vs. Profitabilität - Frederiks Gedanken zu finanziell nachhaltigem Wachstum im Venture-Bereich.ALLES ZU UNICORN BAKERY:https://zez.am/unicornbakery Mehr zu Frederick:LinkedIn: https://www.linkedin.com/in/frederik-fahning-5558b5bb/ Zenjob: https://www.zenjob.com/de/ Join our Founder Tactics Newsletter:2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://newsletter.unicornbakery.deMarker:(00:00:00) Gescheiterte Finazierungsrunde(00:06:21) Finance Playbook (00:13:00) First traction(00:21:38) Qualitätskontrolle skalieren(00:27:21) Pre-Automation Dirty Work skalieren (00:34:21) Gründerteam & first Hirers(00:41:48) GTM Strategy(00:45:24) Branding Insights(00:52:49) Kontinuierliches Lernen als Founder(00:54:33) Whitelabeling als Wachstumschance?(01:01:33) Founder to Geschäftsführer(01:09:31) Feedback Gespräche führen(01:13:55) Unternehmenskultur entwickeln(01:19:55) Profitabilität vs. Wachstum Hosted on Acast. See acast.com/privacy for more information.

00:00 Introduction01:02 GTM/Marketing/Rev Ops is Escalating in Complexity18:12 Is Linkedin Beef a good GTM Strategy?31:50 When in the sales process should you create an Opportunity?Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

In this week's live event, Chris is joined by Jacco van der Kooij, founder of Winning by Design, to discuss the nuances of running your Go-to-Market strategy as a revenue factory. The session kicks off with discussions on the pivotal role of GTM and how the focus has shifted towards growth, efficiency, and sustainability in today's economy. Jacco draws from his vast experience to explain how businesses need to transition from a 'growth at all cost' mindset to one that emphasizes unit economics and sustainable scaling. The episode covers essential concepts such as the "revenue architecture framework," the importance of GTM efficiency, and the measurement of net new ARR. Jacco provides a comprehensive explanation of how companies can adopt a factory model approach to their GTM strategy. He discusses the significance of production lines and the categorization of high-touch to low-touch models, and how these can be leveraged to drive cost-efficient, scalable, and durable growth. The conversation also touches on common hurdles faced by companies, the declining availability of IPO slots, and the impact of market dynamics on revenue generation. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you're working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can't make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships.=========================================Best Moments:(01:22) How people-first go-to-market (GTM) strategies tie into influencer marketing and build stronger connections between brands and their audiences(05:02) How to maintain authentic relationships with influencers while driving business results(09:47) Why micro-influencers are key to successful B2B marketing campaigns(21:26) Differentiating between creators and influencers and why audience engagement matters more than follower count(27:14) Setting fair rates for influencers in this range and ensuring value for both sides(32:17) Why the industry needs more matchmaking services between B2B brands and influencers(32:46) A preview of Nick's upcoming book, which explores the future of influencer partnerships in the B2B space=========================================Guest Bio:Nick Bennett is the founder and co-founder of Tack, a marketing and media firm specializing in B2B influencer marketing. A strong advocate for people-first go-to-market strategies, Nick also serves as an advisor for Limelight, a B2B influencer marketing platform, and is the author of an upcoming book that provides insights on how B2B brands can effectively partner with creators and influencers to drive revenue and business impact.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!

In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships.=========================================Best Moments:(01:22) How people-first go-to-market (GTM) strategies tie into influencer marketing and build stronger connections between brands and their audiences(05:02) How to maintain authentic relationships with influencers while driving business results(09:47) Why micro-influencers are key to successful B2B marketing campaigns(21:26) Differentiating between creators and influencers and why audience engagement matters more than follower count(27:14) Setting fair rates for influencers in this range and ensuring value for both sides(32:17) Why the industry needs more matchmaking services between B2B brands and influencers(32:46) A preview of Nick's upcoming book, which explores the future of influencer partnerships in the B2B space=========================================Guest Bio:Nick Bennett is the founder and co-founder of Tack, a marketing and media firm specializing in B2B influencer marketing. A strong advocate for people-first go-to-market strategies, Nick also serves as an advisor for Limelight, a B2B influencer marketing platform, and is the author of an upcoming book that provides insights on how B2B brands can effectively partner with creators and influencers to drive revenue and business impact.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.    Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all.   00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy 00:12:22 - The Art of Building a Go-to-Market Strategy 00:13:01 - Finding Product Market Fit and Go-to-Market Strategy 00:15:46 - The Challenges of Implementing a Product 00:18:33 - Scaling Your Product: Foundation First 00:24:32 - The Power of Content Marketing 00:29:57 - Expertise Drives the Best Content 00:33:57 - Paid Advertising: Testing Messaging Strategies 00:38:21 - Invest in Demand Generation for Marketing Success 00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible   Follow David:  LinkedIn: https://www.linkedin.com/in/davidmalpass/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Caitlin Cook is the director of growth at the onchain fitness platform Moonwalk Fitness. In this episode, Cook shares how Moonwalk is attempting to build a consumer crypto app that helps people hit their health goals through daily step competitions. Moonwalk plans to tap into fitness communities, influencers, and corporate wellness programs to attract a broader non-crypto audience. OUTLINE 00:00 Introduction 02:12 Moonwalk Overview 02:56 Consumer Crypto Apps 21:44 Moonwalk's GTM Strategy 23:32 Moonwalk's Roadmap 27:17 Daily Exercise 32:16 Closing Thoughts This episode is brought to you by our sponsor Polkadot Polkadot is the blockspace ecosystem for boundless innovation. To discover more, head to polkadot.network The Block Community The Block is launching a new community experience for fans of The Scoop! Follow us on Lens to stay in the loop: hey.xyz/u/theblockcommunity The Block Newsletters The Block's newsletters bring you the latest news and analysis of the fast-moving crypto and DeFi markets. To subscribe, visit theblock.co/newsletters

The majority of revenue comes after the initial sales. A 5% lift in retention can lead to a 20-95% increase in revenue. But most companies neglect the customer side - so we need a new playbook.That's exactly what we talked about with Sid Kumar, VP of GTM Strategy & Planning at Databricks. (00:00) - Introduction (02:23) - Meet Sid (03:05) - The Need for a New Go-to-Market Playbook (03:17) - Defining a Connected Go-to-Market Strategy (04:52) - Challenges in Customer Journey Mapping (06:02) - Practical Steps for Creating a Unified Customer Journey (12:28) - The Importance of Keeping It Simple (16:48) - Adapting Go-to-Market Strategies for Different Segments (17:34) - Diagnosing Revenue Leakage and Efficiency (24:20) - Entering New Markets: Challenges and Missteps (24:57) - Unpacking the New Playbook: Customer First Approach (25:24) - Reframing Marketing and Sales Alignment (27:14) - The Role of Customer Success in Go-To-Market Strategy (30:50) - Breaking Down Organizational Silos (38:42) - The Evolving Role of Revenue Operations (42:30) - Always Planning: Adapting to Market Changes (45:49) - Conclusion and Final Thoughts SourcesWinning by Design, CS as a profit centerHubspot & Pavilion RevOps survey*** This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.***Connect with us

How much of the realities of your business do you want your audience to see? The truth is, there are benefits to baring it all.Especially when you're a startup, showing your trials and tribulations endears your brand to viewers. It feels raw and real and trusting. It's a way to build an audience of dedicated fans. And in this episode, we're learning about this kind of radical transparency from Jeremy Clarkson.Known in the car world for his shenanigans and quick wit on the show The Grand Tour, Jeremy Clarkson is now learning how to farm on his new show, Clarkson's Farm. He's doing what we call “building in public,” and showing viewers what it's really like to grow a farm from the ground up. That's one of the things we're talking about this week on Remarkable with the help of our special guest, Co-Founder & SVP of GTM Strategy at Passetto, Sidney Waterfall.Together, we talk about the benefits of building in public, using comedic tropes to add humor to your marketing, and transitioning your audience to a new POV. About our guest, Sidney WaterfallSidney Waterfall is the Co-Founder and SVP of GTM Strategy at Passetto. She's a sales and product-led B2B SaaS Marketer that transitions marketing teams from MQL's to revenue. Prior to her current role, Sidney served as SVP of Growth at Refine Labs. She has also previously held marketing roles at Ally.io, Trupanion, Simply Measured, Microsoft and Verizon.What B2B Companies Can Learn From Clarkson's Farm:Build in public. Show the real, raw moments with your audience as a way to be transparent and build trust. Sidney says, “Share your experience to connect with your audience and become relatable. [Jeremy Clarkson] was known in the car world. He has a huge audience. He's trying something else. So he's like, ‘I'm just going to show the real raw moments.' And they do on the show. They show exciting moments, they show frustrating moments. I think that is becoming more popular in the B2B space. People are sharing their journey of building a company or building a product or using a product, and they're being a little bit more transparent with the ups and downs of that, even when they're marketing to a certain ICP.” She adds, “I think that helps content really resonate with people and that helps people build audiences and brands build audiences through that type of strategy.”Add humor by using comedic tropes. Sidney says, “Good writing or copy stands out with a bit of humor. And wit is very effective.” Ian adds, “There's a comedic lesson there any time you have a fish out of water. You take someone who knows nothing and put them with a bunch of people who know lots of stuff.” It's like how Jeremy Clarkson doesn't know anything about farming and he's surrounded by farmers trying to help him work his land. Viewers are also learning while watching the show, so it's a great way to edutain as well.You can transition your current audience and acquire new audience members from a new POV or a new niche. Jeremy Clarkson will draw viewers from his previous show, The Grand Tour, to his new one, Clarkson's Farm, because he's built a name for himself. And he'll also gain new viewers who are interested in the concept of his new show. So some will have been interested in cars, some in farming or homesteading, others in Jeremy Clarkson as a personality. Sidney says, “This is applicable to my current situation of going from one brand that was very well known with a huge founder brand, and now standing up another company underneath that same founder.” She says, “We have an incredible audience to use and leverage. So really positioning our founder's brand as multiple businesses. And he's talking to a different level of audience than he previously was. So from his content strategy, we're changing up who the content is targeted for. And then on the side of that, it's like, ‘Okay, how do we build the brand of Passetto outside of the founder at the same time as we start to scale so that people in the market know the difference between Refine Labs and Passetto?'”Quotes *”One of the things that I thought you did so well at Refine Labs was naming the problem with something specific. To say, ‘Dark social is the thing that is happening. And here is how you go attack it.'That is the part of thought leadership that just frames the audience so quickly into solve and learn mode, and is super important. You have to find the thing that's going to resonate, and be easy to say and easy to understand.” - Ian Faison*”[Jeremy Clarkson] is definitely the main character, what kind of makes the show. And I relate that to marketing as, like, that's the founder brand, or like, that's like the face of the company or the spokesperson. And he's been able to take his massive audience and transition some of that over, but also acquire a new audience into his brand. But he's still being very true to himself, his personality and his character. It's like rinse and repeat what he was doing over in the automotive space in this new space.” - Sidney WaterfallTime Stamps[0:55] Meet Sidney Waterfall, Co-Founder & SVP of GTM Strategy at Passetto[2:28] About the Creation of Clarkson's Farm[4:01] Jeremy Clarkson's Farming Journey[7:50] Showing the Realities of Farming[20:39] Marketing Lessons from Clarkson's Farm[24:12] Using Comedic Tension in B2B Marketing[25:46 How to Transition Audiences with a New POV[27:50] Building a Brand Outside the Founder[28:47] Sidney's Content Strategy and Execution[36:00] The Importance of Thought Leadership[40:40] Sidney's Favorite Content Projects and How She Proves ROI[46:51] Sidney's Advice for Other Marketing ProfessionalsLinksConnect with Sidney on LinkedInLearn more about PassettoAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.