Podcasts about gtm strategy

Guest: Sjoerd Handgraaf, Chief Marketing Officer at SharetribeThe most overlooked growth lever in SaaS? Positioning.In this episode, Sharetribe CMO Sjoerd Handgraaf reveals how redefining product positioning transformed their trajectory—and why many SaaS companies are still getting it wrong.Handgraaf takes us inside Sharetribe's journey from chasing big logos to doubling down on their true customer: non-technical marketplace founders. Along the way, he shares hard-won insights about product-market fit, AI disruption, and why going “back to basics” in marketing may be more transformational than the next tech trend.

This week on GTM Live, Carolyn and Trevor dive into the messiness of go-to-market strategy: overspending on pipeline, bad attribution models, and why marketers are often stuck doing RevOps jobs.Carolyn breaks down the trap of chasing new logos without clear ROI, while Trevor shares how his IT-to-marketing journey led to launching Passetto to fix these exact issues. They get into why data architecture matters before building strategy, and how single-touch attribution is holding teams back.Stick around for listener Q&A, lessons learned from the trenches, and real talk on what actually drives growth.Key topics in this episode:Why most GTM strategies fall apart without strong data foundationsThe hidden cost of single-touch attributionWhat marketing leaders shouldn't be doing (hint: RevOps)How to think about ROI before chasing pipelineLessons learned from building Passetto to solve these problemsCome hang with us live during our weekly podcast recording—tune in, ask questions, and be part of the convo. Grab your spot at passetto.com/events.

Our guest for Episode 72 is Karan Singh, VP GTM Strategy, Revenue Operations & Enablement, LaunchDarkly. Before joining LaunchDarkly, Karan held senior leadership positions at Sapphire Ventures, Procore Technologies, and SalesSource, where he spearheaded major product rollouts and guided organizational growth. In this episode, Ross and Karan discuss the importance of establishing consistent rituals and cadences, break down how to set and track SMART goals, and examine how technology can act as a force multiplier.

In this episode, Carlos Gonzalez de Villaumbrosia interviews Karen Ng, Senior Vice President of Product and Partnerships at HubSpot.HubSpot is a leading software platform empowering over 184,000 businesses across 120 countries to manage their sales, marketing, and customer support teams. In 2024, HubSpot generated over $2.5 billion in revenue, driven by significant investments in Artificial Intelligence.Karen oversees critical products like Smart CRM, Operations Hub, and Ecosystem, while driving strategic partnerships and business development. Her technical expertise is notable, with three patents. She has also published research in stress detection, interactive health assessments, and robotic expressivity when she worked as a Machine Learning Researcher at MIT.In this episode, we'll explore Karen's approach to deploying AI Agents across HubSpot's product portfolio, her decision-making process for when to Build, Buy, or Partner, and her innovative approach to product org design. We'll discuss how product teams can leverage AI Agents to augment their impact and automate workflows, and how product leaders can elevate their roles as key drivers of revenue.What you'll learn:Karen's journey to becoming SVP of Product and Partnerships at HubSpot and her insights on the company's AI transformation.The challenges and strategies involved in creating a global, multi-product platform for businesses.How to prioritize features and innovations in a fast-paced, customer-centric environment.The future of business technology, including AI-powered tools and self-service products.Key Takeaways

This week Jeanette Belashov, of Anvilogic, joins the show to talk about smarter and more authentic cybersecurity marketing.George K and George A talk to Jeanette about: Why the lead gen MQL mindset is total BS and hurts both your strategy AND your buyers Using selling signals instead of vanity metrics to actually help your sales team connect with the right accounts at the right time about the right use case Why marketers MUST get their hands dirty with the product and spend time understanding the day-to-day challenges of practitioners Creating hybrid attribution frameworks that actually make sense for today's complex buyer journeysJeanette drops some serious science about how successful cybersecurity marketers need to immerse themselves in the community - from Reddit threads to conference conversations - to truly understand what matters to security teams.As the CISO said: "This has to be one of the most value-filled episodes I've ever been a part of... You could probably do an entire course based on the themes and ideas she brought up."Check out the full episode wherever you listen to podcasts!

In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion's ABM strategies into a growth powerhouse.

In today's always-on and cluttered marketing landscape, getting closer to the customer is more challenging than ever. With so many new technologies, tools and KPIs to track and measure, it can be difficult to maintain focus on the main goals. How do we know if we are truly making an impact and building lasting customer relationships? How do you ensure your company aligns with your customers' goals to drive greater outcomes?  In this episode, Margaret Safford and Sophia Agustina will share their 9 Cs framework — a GTM strategy that places the customer at the center. They will provide actionable insights around each of the “Cs” identified in the framework and demonstrate how improvements in these areas can drive customer value and revenue growth. Don't miss this opportunity to learn how to optimize your approach and drive measurable impact in your customer relationships!Related links: Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15Follow us on LinkedIn and X.

Episode SummaryIn this episode of OnBase, host Chris Moody sits down with Kelly Flowers to discuss the power of systems-based strategy in driving predictable outcomes in sales development. Kelly shares her unique journey into sales, the lessons she learned from transitioning industries, and how she developed a structured approach to pipeline generation, OKRs, and sales efficiency. She also highlights the biggest challenges in sales today, the role of AI in streamlining sales processes, and the myths that hold sales teams back. With practical insights and actionable strategies, this conversation is a must-listen for revenue leaders looking to optimize their go-to-market strategies and drive consistent results. About the Guest Kelly Flowers serves as the AVP, of Global Sales Development at SentinelOne and previously held positions including Head of Sales and Business Development at 1Password, Director of AMER Sales Development at Databricks, and Senior Manager of Customer Success, Enterprise Renewals at New Relic, Inc.  Additionally, Kelly has experience as a Manager of Sales Development and as an SDR Manager at Wizeline, as well as serving as the San Francisco Community Chair for Women in Sales Everywhere (WISE). Kelly holds a degree in Global Studies & Spanish, International Relations from Sonoma State University and has also studied Spanish Language at Tecnológico de Monterrey. Connect with Kelly Key Takeaways- Systems Thinking vs. Goal Setting: Goals help you achieve one-time success, but systems-based strategies ensure sustainable, repeatable success. - Pipeline Predictability Comes from Process: Breaking down the sales cycle into measurable inputs and outputs helps reps consistently hit quota. - Behavior Matters as Much as Performance: Being a "quota crusher" isn't enough—collaboration, integrity, and consistency are key to long-term success. - AI as a Sales Multiplier, Not a Replacement: Sales professionals must leverage AI tools for research, prioritization, and process automation—but human connection remains essential. Quotes "Revenue intelligence makes arguments about 'who said what' obsolete by providing unfiltered, real-time data everyone can trust." Recommended Resources Books:- Setting the Table by Danny Meyer Newsletter: - Endurance by Katie Ceccarini Podcast: - Grit with Joubin Mirzadegan Connect with Kelly⁠ ⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠Website

Welcome to Episode 12 of the Belkins Podcast!In this unmissable episode, Peter Caputa, CEO of Databox and the creator of HubSpot's famous partner program - joins host Michael Maximoff for an unfiltered conversation on SaaS growth, leadership, and the changing dynamics of marketing.In this value-packed episode, Peter reveals:Why traditional inbound marketing is delivering diminishing returns- and the hybrid strategies that are reshaping the playbook.How Databox helps businesses compare their performance to others using the largest live data collection in the world.The biggest mistake companies make with their data—and how to actually use it to grow.His unique leadership style as a “peacetime CEO” and why empowering teams with ownership fuels innovation and results.Seasonality secrets in ad spend- how real-time data saved budgets and maximized ROI for key industries.Stay tuned until the end for Peter's predictions on the future of marketing and how combining different strategies can give your business an edge.Whether you're a business leader, marketer, or entrepreneur, this episode is full of practical ideas and strategies you can use right now.Timecodes:0:00 - Intro: Meet Peter Caputa, CEO of Databox2:25: Peter's Approach to Content Creation and Storytelling8:30 - How Databox is Redefining Benchmarking for Businesses12:00- How Agencies Use Databox Benchmarks to Improve Performance15:05 - Using Seasonality Data to Save Ad Spend18:50 - Common Mistakes Companies Make in Their GTM22:25 - Integrating Marketing and Sales for Best Results24:10 - Insights on Full-Cycle AEs vs. SDRs28:53 - Partnerships As a Powerful Tool for Growth33:46 - Real-World Challenges in Selling Data Analytics40:53 - Lessons on Leadership and Delegation48:00 - Tactics to Overcome a High Churn Rate57:45 - Final Thoughts and This or That QuizLet's stay connected:

To build a truly effective go-to-market strategy, you can't be everything to everyone—you have to find your focus. Start with refining your Ideal Customer Profile (ICP) by identifying the key personas, their unique pain points, and the challenges they're trying to solve. Then, align your messaging and tactics to resonate directly with their needs. Choose just two key channels to start—whether it's LinkedIn ads for B2B or industry events for networking—and focus on mastering those. It's not about doing it all—it's about doing it right, strategically and with purpose, to drive real, scalable results. - Heidi Hattendorf To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Udi Ledergor's journey at GONG is a testament to the power of innovative marketing, human-centric strategies, and the importance of experimentation. His insights offer valuable lessons for marketers looking to make a significant impact in the B2B SaaS space. 

CEO ⁠Megan Bowen⁠ and VP of Marketing ⁠Evan Hughes⁠ hosted Director of Demand Generation Kerri Amodio to walk through the shift from a Lead Gen to Demand Gen strategy, especially focusing on the complexity of making the transition in a larger organization. They explored how to build a compelling business case using historical data, manage the change process effectively, and guide your organization through a mindset shift, and gave insights on the phases of GTM transformation and how to influence leadership buy-in. Key Takeaways: Transitioning from lead gen to demand gen involves understanding current state, obtaining leadership buy-in, and segmenting changes into manageable phases. A deeper focus on demand creation, in addition to demand capture and conversion, helps companies sustainably grow their market share over time. Leadership alignment and clear communication, bolstered by data-backed business cases, are essential for successful change management. Emphasizing customer experience as a marketing strategy can significantly enhance word-of-mouth referrals and overall brand reputation. Demand creation strategies should focus on solving real customer problems and delivering unique value propositions through the right digital channels. See full videos and more on our YouTube channelStay on top of all Refine Labs news and events by subscribing to our newsletter.

Episode Summary In this Onbase episode, Justine Davis, Head of Marketing at Postman, shares her journey from hospitality marketing to leading high-performing teams in tech, offering insights on building go-to-market (GTM) strategies. She emphasizes the importance of aligning sales, marketing, and product teams through data-driven decisions, internal collaboration, and empathy for organizational change. Justine discusses adapting to shifts in marketing attribution, such as the decline of third-party cookies and highlights tools like Salesforce, Looker, and SparkToro as essential for staying competitive. She also underscores the value of curiosity, leadership, and strategic planning in navigating future challenges, offering practical advice for scalable success in B2B marketing. About the guest Justine Davis is Head of Marketing at API platform Postman. She previously served as the Head of Marketing for Atlassian's Agile and DevOps suite of products. With over 9 years of experience working with DevOps teams and tools, Justine is passionate about solving the needs of customers. Outside of work Justine is a mom, avid reader, and loves to close the move goal rings in sunny Scottsdale, AZ on her Apple Watch. Connect with Justine Davis Key takeaways - Conduct a listening tour to understand team dynamics, customer needs, and current successes to shape a data-driven strategy. - Align with sales, product, and data teams by addressing their priorities and showing how the strategy supports shared goals. - Transition to server-side tracking for accurate attribution and compliance with evolving privacy regulations like GDPR. - Hire experienced professionals for new functions to quickly establish processes and build team capability. - Focus on professional domain sign-ups for PLG and pipeline velocity for enterprise strategies to track success. - Foster curiosity and cross-functional collaboration to drive innovation and align teams with shared objectives. Quotes "Trust is built by aligning our goals with those of sales, product, and data teams, fostering a collaborative environment where strategies support shared objectives." Recommended Resource Podcast: - All-In Podcast: A resource for staying updated on general tech trends.macroeconomic trends, industry developments, and insights into the future of AI. - Lenny's Podcast: A go-to for practical and actionable advice on product management, growth, and startups. - Remarkable Marketing Podcast: Focused on effective marketing strategies and trends. - Prof G Podcast: A great choice for insights into tech, marketing, and business strategies Connect with Justine Davis⁠⁠⁠ ⁠⁠| ⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠Website

In this insightful episode of The Long Game Podcast, Alex Birkett speaks with Chris Walker, CEO of Passetto and host of the B2B Revenue Vitals podcast. Chris shares his bold perspectives on the evolution of B2B marketing, highlighting the need for customer-centric strategies and challenging conventional practices like attribution modeling and demand generation. He explores the role of CMOs in bridging business outcomes with marketing execution and discusses how marketing must adapt to meet the demands of modern go-to-market structures. From innovative mental models to actionable strategies, Chris delivers thought-provoking insights for marketers and executives looking to drive growth and build sustainable systems.Key TakeawaysCustomer-Centric Marketing is Essential: Chris emphasizes listening to customers to extract patterns and validate insights, making marketing strategies more aligned with real-world needs.Demand Creation vs. Brand Awareness: Demand creation goes beyond awareness, focusing on making customers understand their problems and prioritize solutions—a step critical for B2B success.Flaws in Attribution Models: Attribution should not be a political tool for assigning credit but a resource for answering critical business questions and improving outcomes.The Evolving Role of CMOs: CMOs should focus on business KPIs rather than departmental silos. Splitting brand-building and pipeline creation functions could lead to better alignment and results.Balancing Art and Science in Marketing: Marketing strategies should integrate creative approaches with data-driven processes to adapt to different stages of business growth.The Power of Process and Scale: Early-stage businesses thrive on creativity and agility, but as companies grow, systems, data, and processes become critical to sustain and scale operations.Show LinksVisit PassettoConnect with Chris Walker on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

  Lisa is a growth strategy leader with deep expertise in empowering small businesses to succeed. With over 15 years of experience in the software industry, she has successfully navigated both enterprise and start-up environments, with a focus on crafting strategies that help small businesses thrive in an ever-evolving landscape. Currently, Lisa is the Senior Director, GTM Strategy & Growth at NAVEX. Previously, she led the global GTM launch of QuickBooks Self-Employed at Intuit, empowering millions of entrepreneurs, and freelancers to simplify their business management.   In this episode, we dive deep into: Aligning one's environment with your personal energy. How our family background can instill values of autonomy and resourcefulness and impact our careers. How hiring a career coach can help you find clarity in your career, expedite your job search, and get an offer from your dream job. Why self worth is foundational to negotiating, and what you can do as a woman to negotiate confidently to increase your salary. How cultivating a culture of gratitude as a leader can lead to increased happiness and engagement.   Why grieving doesn't have a timeline, and how you can support colleagues who have lost loved ones. How to develop mentors organically and the importance of recognizing that it requires mutual investment.   How trusting your gut can prevent future regrets in decision-making.   Want to connect with us?   Connect with Lisa Heirtzler on LinkedIn at https://www.linkedin.com/in/lheirtzler/. Follow Samorn on LinkedIn at https://www.linkedin.com/in/samornselim/. Get a copy of Samorn's book, “Belonging: Self Love Lessons From A Workaholic Depressed Insomniac Lawyer” at https://tinyurl.com/swpc578c. Get weekly career tips by signing up for our advice column at www.careerunicorns.com.  Schedule a free 30-minute build your dream career consult by sending a message at www.careerunicorns.com.   

Guest: Isabelle Papoulias, Fractional GTM & Business Operations ExecutivePipeline isn't just a metric—it's a team sport.But when marketing, sales and customer success work in silos, it creates a fractured buyer journey and practically guarantees you'll miss opportunities.So, who should be responsible for driving this cross-functional alignment?In this episode, fractional GTM leader and business operations executive Isabelle Papoulias  breaks down how SaaS companies can realign their go-to-market teams under unified leadership for faster growth and smarter execution.Key insights you'll gain:How common goals and shared metrics across teams drive alignmentThe benefits of a CCO or CRO with a broad understanding of GTM strategiesAdvice for ditching “lead generation” as a success metric in the enterprise saleOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting---Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.---Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

When was the last time you took a hard look at how disconnected your “customer insights” really are from the people you're aiming to serve? For years, companies have banked on traditional research firms and analyst reports, hoping these broad-stroke insights will guide their GTM strategies. These methods serve a general narrative – not the nuanced truths that drive real connection and real value. I fell into the same trap myself once. I'd rely on this filtered, “aggregate” data and call it good. But the more I engage directly with the people who matter – the end users, the practitioners – the more I realize: The traditional analyst model is fundamentally broken. And no one's ready to admit it. In the SEASON 3 kickoff of Audience 1st Podcast, I'm sitting down with Ben Siegel, GTM expert, former Gartner exec, CEO and Founder of The CyberNest, and partner in crime, to dive into a major shift in how cybersecurity companies connect with their buyers. We're challenging the old-school analyst model, pushing past generic reports and stale data to champion DIRECT relationships with the people who matter—security practitioners. We'll explore why hands-on research like interviews, focus groups, and community-led conversations are game-changers for your GTM strategies. This conversation might very well be the wake-up call we ALL need. Are you ready to break out of the echo chamber?

Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, covering areas like Digital Demand, RevOps, Sales Development, and GTM Strategy. In this episode (GTM Live #38), Chris talks about: Why attribution models are more of the problem than the solution The limitations of traditional KPI systems in marketing and sales Breaking away from the inbound vs. outbound debate How a factory-like GTM structure can streamline pipeline creation The challenges of working with partners and the pitfalls of PLG models The critical role of RevOps in strategic GTM alignment Redefining SDR roles and the value of integrated data And more… Listen to this full episode to learn how you can reshape your company's go-to-market approach for greater efficiency and growth. – GTM Live is a weekly live event every Tuesday at 12pm CST. Register here to have Chris answer your specific questions. – Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris's short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

Jon Chee hosts Michael Chen, the Co-Founder and CEO of Nuclera, a biotech company that focuses on bringing rapid protein access to other labs. Michael is a seasoned scientist and entrepreneur who brings a rich background and valuable insights to our podcast. Before co-founding Nuclera, Michael did extensive research as an undergrad student at both Georgia tech and Emory and eventually got his PhD in Chemistry from the University of Cambridge. He has also published nine scientific papers and worked with several leading scientists in their field.

Try Miro now: https://tekpon.com/deals/miro-free/ Resourcify's all-in-one digital circularity platform helps businesses rethink their waste, reduce their costs, and restore the planet. Resourcify is on a mission to enable a zero-waste future and circular economy! Through the digitization of daily operations, our recycling platform enables all businesses to manage, track, and improve their recycling while having less administration and saving up to 40% of the costs compared to conventional waste management. Connect with Angeley

Welcome back to the Belkins Podcast! In Episode 10, host Michael Maximoff sits down with Keith Rabkin, Chief Revenue Officer at PandaDoc, a company that reported over $120 million in annual revenue with a customer base of around 60,000 businesses.Keith brings over 20 years of operating experience from industry giants like Google, Adobe, and Johnson & Johnson. He's one of the few individuals to have won the Great Manager Award at Google and is currently mentoring various startups.In this insightful episode, Keith pulls back the curtain on the document handling industry, sharing surprising truths like why "nobody cares about document workflow." Discover how PandaDoc differentiates itself in a crowded market, the rationale behind eliminating SDRs in favor of full-cycle AEs, and the impact of integrating AI into their GTM strategy.Join us as we delve into:The psychology behind marketing campaigns: Why "Don't Lose Deals" outperforms "Win Deals."Keith's journey from Google to PandaDoc and how it shaped his leadership style.The importance of a customer-first approach and how it influences PandaDoc's operations.Insights into PandaDoc's go-to-market strategy, including their successful SEO program and integration with platforms like HubSpot.The cultural dynamics of working with a team from Eastern Europe and how it enriches the company.What CROs are really looking for when being pitched and the big no-nos in sales outreach.Whether you're in sales, marketing, or leadership, this episode is packed with actionable insights and fresh perspectives on modern business strategies.Timecodes:0:00 - Intro1:11 - Introducing Keith Rabkin: From Google to PandaDoc's CRO2:30 - PandaDoc's Market Position and Differentiators4:04 - Who Are PandaDoc's Main Competitors?5:21 - What Makes PandaDoc a Leading Company?7:04 - Keith's Contributions and Vision at PandaDoc8:54 - Streamlining Customer Experience: Eliminating SDRs11:03 - The Role of Key Partnerships and Integrations14:01 - The Importance of Customizable Solutions15:24 - Transitioning to Full-Cycle Account Executives16:33 - Surprising Industry Facts: Overages and Rate Increases17:46 - PandaDoc's Go-To-Market Strategy and SEO Success20:01 - Exploring New Channels: Social Media and Connected TV Ads22:07 - In-House vs. Outsourcing: Content and SEO24:03 - Why Keith Stopped Writing on Substack25:18 - The T-Shaped Leadership Philosophy27:07 - Adapting GTM Strategies: AI and Market Changes29:01 - Keith's Reflections on His Time at Google32:05 - Why Makita Mikitani Feels Lucky to Have Keith as CRO34:00 - The Importance of Collaboration and Grit35:42 - People and Culture at Google vs. PandaDoc39:04 - The Impact of Eastern European Culture on PandaDoc41:28 - Advice for Working with U.S. Leadership Teams44:03 - Key Metrics Keith Focuses on as CRO46:06 - Building Long-Term Value and the Flywheel Effect49:45 - Keith's Perspective on Being a CRO51:53 - The Big No-No When Selling to a CRO56:05 - Quick-Fire Quiz: Selling Strategies That Work1:07:14 - Final Thoughts and Key Takeaways1:07:37 - OutroStay connected with us:

Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy.  In this episode (from GTM Live #37), Chris talks about: Who should own the GTM strategy (hint: it's not the CMO) Why GTM should function like a factory Post-sale reporting lines Attribution vs. business-level KPI's  CMO & CEO alignment LTV:CAC vs. GTM Efficiency Larger vs. smaller team dynamics And more… Listen to this full episode to hear how these frameworks can transform your company's GTM approach. *** If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you're working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can't make the event but have a question for Chris? Submit it here. *** Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris's short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

This week, Dave speaks with Fredrik Ahlgren (@frahlg) from Sourceful, who are trying to use DePIN tokenomics incentives to create a global green-energy Virtual Power Plant. Green energy is going to be an increasingly important topic in the years ahead with the rise of both AI and global warming, and Fredrik feels that crypto token incentives are exactly what is needed to start onboarding the masses. We also touch on the future of energy, especially in a post-Superintelligence world. - - Episode Resources Follow Fredrik : https://Twitter.com/frahlg Follow Sourceful : https://Twitter.com/srcful - - Podcast Resources Follow Sal: https://twitter.com/salxyz Follow Dave: https://twitter.com/SolBeachBum Follow Zen : https://twitter.com/ZenLlama Follow Unlayered: https://twitter.com/UnlayeredPod Subscribe on Spotify, Apple, or Google: https://unlayered.io/ Subscribe on YouTube: https://www.youtube.com/@UnlayeredPod - - Time Stamps (0:00) - Fredrik's Route From Academia To DePIN (7:56) - Issues With Existing Energy Systems (20:37) - Which Actions Do Sourceful Wish To Incentivize (28:40) - Advantages Over Centralized Competitors (31:10) - Business Models For Sourceful (35:26) - Token Demand Side (38:37) - GTM Strategy and Thinking About Regulations (44:23) - Will Nuclear Make Up A Large Part Of Future Energy Mix (49:38) - How Will AI Change Energy Consumption (55:36) - Will Energy Become A Digital Commodity Post AI Super-Intelligence (1:02:44) - Next Steps

Azeem Khan is the Co-Founder and COO of Morph, an EVM Layer-2 blockchain company focused on user-friendly options for developers to create finance, gaming, social media, and entertainment apps. Azeem aims to broaden the global exposure of Web3 projects through the building of critical relationships and deals with NGOs, governments, and for-profit companies. He is a consultant to the UNICEF Crypto Fund, which distributes millions of dollars towards open-source software that is helping to improve the lives of vulnerable children and will be working with Mercy Corp to raise funds and resources for distribution in Gaza.Previously, Azeem was the Head of Impact at Gitcoin where he played a pivotal role in the adoption of quadratic funding to benefit organizations including UNICEF and the American Cancer Society. Azeem's efforts at Gitcoin resulted in contributions of over $60 million in grants to the company and over $29 billion in global financial impact.In this conversation, we discuss:- Permissionless EVM L2s- UNICEF Crypto Fund- Crypto donations to NGOs- Frictionless aspect of crypto donations- Consumer-friendly blockchain products- Mastering distribution and go-to-market strategy- The lack of go-to-market playbooks in crypto- Allowing builders to build so Morph can help with distribution- The killer crypto consumer app- Stablecoins are the best consumer application in present-day crypto- Crypto adoption takes real-time and we must be patient- Pooling resources together will get us to the finish line.MorphWebsite: www.morphl2.ioX: @MorphL2Telegram: t.me/MorphL2officialAzeem KhanX: @azeemk_LinkedIn: Azeem Khan---------------------------------------------------------------------------------  This episode is brought to you by PrimeXBT.  PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.   PrimeXBT is running an exclusive promotion for listeners of the podcast. After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.  Code: CRYPTONEWS50  This promotion is available for a month after activation. Click the link below:  PrimeXBT x CRYPTONEWS50

Als Plattform vermittelt Zenjob derzeit fast zwei Millionen Schichten von Aushilfs- und Studentenjobs pro Jahr - und das zu 97% automatisiert. Investoren sehen die Technologie-Innovation und investieren 2022 weitere 45M EUR in einer Series D Finanzierungsrunde.Frederik Fahning, Founder und Geschäftsführer erzählt im Interview, wie Zenjob von der Idee zu einem Unternehmen mit über 300 Mitarbeitern und einem Umsatz im dreistelligen Millionenbereich gewachsen ist. Er spricht offen über die Herausforderungen beim Aufbau eines Marktplatzes, die Bedeutung von Automatisierung für ihr Geschäftsmodell und wie sie die Balance zwischen Wachstum und Profitabilität gefunden haben.Es ist extrem relevant zu beleuchten, dass Zenjob sehr viel Wert auf die Automatisierung gelegt hat.Der Auftrag ist nicht automatisierbar? Dann können wir den Kunden nicht annehmen.Selbst wenn zu Beginn nicht alles 100% Tech war, sondern auch von Mitarbeitern noch ausgeführt wurde, war das ein essentieller Baustein zu einer Automatisierungsrate von 97%.Was du lernst:Wie Zenjob durch Technologie Prozesse automatisiertStrategien zur kontinuierlichen Verbesserung des Automatisierungsgrades der Technologielösung Technologie Buy or Build Entscheidungen in frühen UnternehmensphasenFrederiks Ansatz zu Leadership, Feedback und der Entwicklung einer gesunden Unternehmenskultur.Wachstum vs. Profitabilität - Frederiks Gedanken zu finanziell nachhaltigem Wachstum im Venture-Bereich.ALLES ZU UNICORN BAKERY:https://zez.am/unicornbakery Mehr zu Frederick:LinkedIn: https://www.linkedin.com/in/frederik-fahning-5558b5bb/ Zenjob: https://www.zenjob.com/de/ Join our Founder Tactics Newsletter:2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://newsletter.unicornbakery.deMarker:(00:00:00) Gescheiterte Finazierungsrunde(00:06:21) Finance Playbook (00:13:00) First traction(00:21:38) Qualitätskontrolle skalieren(00:27:21) Pre-Automation Dirty Work skalieren (00:34:21) Gründerteam & first Hirers(00:41:48) GTM Strategy(00:45:24) Branding Insights(00:52:49) Kontinuierliches Lernen als Founder(00:54:33) Whitelabeling als Wachstumschance?(01:01:33) Founder to Geschäftsführer(01:09:31) Feedback Gespräche führen(01:13:55) Unternehmenskultur entwickeln(01:19:55) Profitabilität vs. Wachstum Hosted on Acast. See acast.com/privacy for more information.

00:00 Introduction01:02 GTM/Marketing/Rev Ops is Escalating in Complexity18:12 Is Linkedin Beef a good GTM Strategy?31:50 When in the sales process should you create an Opportunity?Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

This week, Pierre Person is a former French Politician and current founder of the stablecoin protocol Usual Money. He discusses Usual's novel mechanisms and how it aims to be a fully on-chain Tether.Timeline:00:00 Introduction & Background06:19 Working In French Politics 9:24 From Politics to Stablecoins14:14 What is Usual Money20:00 Stablecoin Lifecycle in Usual (Minting USD0)22:48 Usual Governance Token Model28:12 GTM Strategy (0 to 100 Real Quick)33:40 Bridging the Gap Between DeFi and CeFi37:50 USD0++ and Speculative Yield41:54 Usual's Mechanism Against Dilution44:11 Base Interest Guarantee45:45 Withdrawing USD0 from USD0++51:35 Token Emissions and Protocol Revenue55:45 Regulation and MICA1:06:07 Post-Game Show~~~~Subscribe to the Flywheel mailing list: https://flywheeldefi.com~~~~Follow FlywheelTwitter: https://twitter.com/FlywheelDeFiTelegram: https://t.me/FlywheelDeFiYouTube: @flywheeldefiSpotify: https://open.spotify.com/show/34xXNO289naHrPB2h4uN4J?si=7aa710b683c04a66Apple Podcasts: https://podcasts.apple.com/ca/podcast/flywheel-defi/id1628697864~~~~ConnectDeFi Dave: https://twitter.com/defidave22Kiet: https://twitter.com/0xkapital_kSam: https://twitter.com/traders_insightLewy: https://x.com/lewquidity~~~~Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

In this week's live event, Chris is joined by Jacco van der Kooij, founder of Winning by Design, to discuss the nuances of running your Go-to-Market strategy as a revenue factory. The session kicks off with discussions on the pivotal role of GTM and how the focus has shifted towards growth, efficiency, and sustainability in today's economy. Jacco draws from his vast experience to explain how businesses need to transition from a 'growth at all cost' mindset to one that emphasizes unit economics and sustainable scaling. The episode covers essential concepts such as the "revenue architecture framework," the importance of GTM efficiency, and the measurement of net new ARR. Jacco provides a comprehensive explanation of how companies can adopt a factory model approach to their GTM strategy. He discusses the significance of production lines and the categorization of high-touch to low-touch models, and how these can be leveraged to drive cost-efficient, scalable, and durable growth. The conversation also touches on common hurdles faced by companies, the declining availability of IPO slots, and the impact of market dynamics on revenue generation. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you're working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can't make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships.=========================================Best Moments:(01:22) How people-first go-to-market (GTM) strategies tie into influencer marketing and build stronger connections between brands and their audiences(05:02) How to maintain authentic relationships with influencers while driving business results(09:47) Why micro-influencers are key to successful B2B marketing campaigns(21:26) Differentiating between creators and influencers and why audience engagement matters more than follower count(27:14) Setting fair rates for influencers in this range and ensuring value for both sides(32:17) Why the industry needs more matchmaking services between B2B brands and influencers(32:46) A preview of Nick's upcoming book, which explores the future of influencer partnerships in the B2B space=========================================Guest Bio:Nick Bennett is the founder and co-founder of Tack, a marketing and media firm specializing in B2B influencer marketing. A strong advocate for people-first go-to-market strategies, Nick also serves as an advisor for Limelight, a B2B influencer marketing platform, and is the author of an upcoming book that provides insights on how B2B brands can effectively partner with creators and influencers to drive revenue and business impact.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.    Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all.   00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy 00:12:22 - The Art of Building a Go-to-Market Strategy 00:13:01 - Finding Product Market Fit and Go-to-Market Strategy 00:15:46 - The Challenges of Implementing a Product 00:18:33 - Scaling Your Product: Foundation First 00:24:32 - The Power of Content Marketing 00:29:57 - Expertise Drives the Best Content 00:33:57 - Paid Advertising: Testing Messaging Strategies 00:38:21 - Invest in Demand Generation for Marketing Success 00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible   Follow David:  LinkedIn: https://www.linkedin.com/in/davidmalpass/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Consolidating sales and marketing into the office of the CRO might be a controversial topic, but it can be healthy for demand and sales functions to become enmeshed.In this episode of the SaaS Backwards podcast, our guest Cliff Simon, CRO of Carabiner Group, explains how aligning demand and sales functions can create a more cohesive and effective go-to-market strategy.Cliff shares his belief that companies need to have a unified leader at the very top of everything go-to-market. He breaks down how sales and marketing are two sides of the same coin, and why looking at everything through a revenue lens is critical for success.We also discuss Cliff's collaboration with Nick Toman, author of The Challenger Customer and Carabiner Group's Chief Product and Strategy Officer. Cliff highlights Nick's expertise in market research, referencing his latest report, "Commercial Success in 2025 Hinges on GTM Strategy."Topics covered in this episode include the evolution of enterprise sales as SaaS companies scale, achieving capital efficiency in go-to-market strategies, and measuring progress in enterprise sales.Looking for ways Carabiner Group can boost your Revenue Operations? Check out the GTM Tech Stack Audit and Analysis Workbook—a valuable resource for mapping the relationship between your GTM strategies and technology stack.Key takeaways from this episode:Advantages of combining sales and marketing under the office of the CROThe state of go-to-market and insights on how to achieve capital efficiencyHow to measure progress in the enterprise saleOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting---Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.---Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

Caitlin Cook is the director of growth at the onchain fitness platform Moonwalk Fitness. In this episode, Cook shares how Moonwalk is attempting to build a consumer crypto app that helps people hit their health goals through daily step competitions. Moonwalk plans to tap into fitness communities, influencers, and corporate wellness programs to attract a broader non-crypto audience. OUTLINE 00:00 Introduction 02:12 Moonwalk Overview 02:56 Consumer Crypto Apps 21:44 Moonwalk's GTM Strategy 23:32 Moonwalk's Roadmap 27:17 Daily Exercise 32:16 Closing Thoughts This episode is brought to you by our sponsor Polkadot Polkadot is the blockspace ecosystem for boundless innovation. To discover more, head to polkadot.network The Block Community The Block is launching a new community experience for fans of The Scoop! Follow us on Lens to stay in the loop: hey.xyz/u/theblockcommunity The Block Newsletters The Block's newsletters bring you the latest news and analysis of the fast-moving crypto and DeFi markets. To subscribe, visit theblock.co/newsletters

The majority of revenue comes after the initial sales. A 5% lift in retention can lead to a 20-95% increase in revenue. But most companies neglect the customer side - so we need a new playbook.That's exactly what we talked about with Sid Kumar, VP of GTM Strategy & Planning at Databricks. (00:00) - Introduction (02:23) - Meet Sid (03:05) - The Need for a New Go-to-Market Playbook (03:17) - Defining a Connected Go-to-Market Strategy (04:52) - Challenges in Customer Journey Mapping (06:02) - Practical Steps for Creating a Unified Customer Journey (12:28) - The Importance of Keeping It Simple (16:48) - Adapting Go-to-Market Strategies for Different Segments (17:34) - Diagnosing Revenue Leakage and Efficiency (24:20) - Entering New Markets: Challenges and Missteps (24:57) - Unpacking the New Playbook: Customer First Approach (25:24) - Reframing Marketing and Sales Alignment (27:14) - The Role of Customer Success in Go-To-Market Strategy (30:50) - Breaking Down Organizational Silos (38:42) - The Evolving Role of Revenue Operations (42:30) - Always Planning: Adapting to Market Changes (45:49) - Conclusion and Final Thoughts SourcesWinning by Design, CS as a profit centerHubspot & Pavilion RevOps survey*** This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.***Connect with us

How much of the realities of your business do you want your audience to see? The truth is, there are benefits to baring it all.Especially when you're a startup, showing your trials and tribulations endears your brand to viewers. It feels raw and real and trusting. It's a way to build an audience of dedicated fans. And in this episode, we're learning about this kind of radical transparency from Jeremy Clarkson.Known in the car world for his shenanigans and quick wit on the show The Grand Tour, Jeremy Clarkson is now learning how to farm on his new show, Clarkson's Farm. He's doing what we call “building in public,” and showing viewers what it's really like to grow a farm from the ground up. That's one of the things we're talking about this week on Remarkable with the help of our special guest, Co-Founder & SVP of GTM Strategy at Passetto, Sidney Waterfall.Together, we talk about the benefits of building in public, using comedic tropes to add humor to your marketing, and transitioning your audience to a new POV. About our guest, Sidney WaterfallSidney Waterfall is the Co-Founder and SVP of GTM Strategy at Passetto. She's a sales and product-led B2B SaaS Marketer that transitions marketing teams from MQL's to revenue. Prior to her current role, Sidney served as SVP of Growth at Refine Labs. She has also previously held marketing roles at Ally.io, Trupanion, Simply Measured, Microsoft and Verizon.What B2B Companies Can Learn From Clarkson's Farm:Build in public. Show the real, raw moments with your audience as a way to be transparent and build trust. Sidney says, “Share your experience to connect with your audience and become relatable. [Jeremy Clarkson] was known in the car world. He has a huge audience. He's trying something else. So he's like, ‘I'm just going to show the real raw moments.' And they do on the show. They show exciting moments, they show frustrating moments. I think that is becoming more popular in the B2B space. People are sharing their journey of building a company or building a product or using a product, and they're being a little bit more transparent with the ups and downs of that, even when they're marketing to a certain ICP.” She adds, “I think that helps content really resonate with people and that helps people build audiences and brands build audiences through that type of strategy.”Add humor by using comedic tropes. Sidney says, “Good writing or copy stands out with a bit of humor. And wit is very effective.” Ian adds, “There's a comedic lesson there any time you have a fish out of water. You take someone who knows nothing and put them with a bunch of people who know lots of stuff.” It's like how Jeremy Clarkson doesn't know anything about farming and he's surrounded by farmers trying to help him work his land. Viewers are also learning while watching the show, so it's a great way to edutain as well.You can transition your current audience and acquire new audience members from a new POV or a new niche. Jeremy Clarkson will draw viewers from his previous show, The Grand Tour, to his new one, Clarkson's Farm, because he's built a name for himself. And he'll also gain new viewers who are interested in the concept of his new show. So some will have been interested in cars, some in farming or homesteading, others in Jeremy Clarkson as a personality. Sidney says, “This is applicable to my current situation of going from one brand that was very well known with a huge founder brand, and now standing up another company underneath that same founder.” She says, “We have an incredible audience to use and leverage. So really positioning our founder's brand as multiple businesses. And he's talking to a different level of audience than he previously was. So from his content strategy, we're changing up who the content is targeted for. And then on the side of that, it's like, ‘Okay, how do we build the brand of Passetto outside of the founder at the same time as we start to scale so that people in the market know the difference between Refine Labs and Passetto?'”Quotes *”One of the things that I thought you did so well at Refine Labs was naming the problem with something specific. To say, ‘Dark social is the thing that is happening. And here is how you go attack it.'That is the part of thought leadership that just frames the audience so quickly into solve and learn mode, and is super important. You have to find the thing that's going to resonate, and be easy to say and easy to understand.” - Ian Faison*”[Jeremy Clarkson] is definitely the main character, what kind of makes the show. And I relate that to marketing as, like, that's the founder brand, or like, that's like the face of the company or the spokesperson. And he's been able to take his massive audience and transition some of that over, but also acquire a new audience into his brand. But he's still being very true to himself, his personality and his character. It's like rinse and repeat what he was doing over in the automotive space in this new space.” - Sidney WaterfallTime Stamps[0:55] Meet Sidney Waterfall, Co-Founder & SVP of GTM Strategy at Passetto[2:28] About the Creation of Clarkson's Farm[4:01] Jeremy Clarkson's Farming Journey[7:50] Showing the Realities of Farming[20:39] Marketing Lessons from Clarkson's Farm[24:12] Using Comedic Tension in B2B Marketing[25:46 How to Transition Audiences with a New POV[27:50] Building a Brand Outside the Founder[28:47] Sidney's Content Strategy and Execution[36:00] The Importance of Thought Leadership[40:40] Sidney's Favorite Content Projects and How She Proves ROI[46:51] Sidney's Advice for Other Marketing ProfessionalsLinksConnect with Sidney on LinkedInLearn more about PassettoAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In the new episode of Fullfunnel Live we'll share a live, step-by-step case study of a new GTM strategy that resulted in 60% marketing-sourced pipeline (from initial 35%).We invited our client, Ken Roden, former head of marketing at Wiley's Cross Knowledge brand, to share:How he got a buy-in from the executives and from sales to completely transform their GTM strategyThe exact account-based marketing program Cross Knowledge (a Wiley brand), has implemented to drive 60% of their qualified sales pipelineFour transformations most B2B marketing teams need to make, and the step-by-step breakdown of how we implemented these at Cross KnowledgeOUR SPONSOR - DEALFRONT.What sets DealFront apart? It has intent data, data enrichment, social signals, and data verification. You can identify right accounts for the ABM program and quickly define target buying committee members.DealFront meets Europe's strict standards, ensuring GDPR compliance competitors can't match.Grab your free demo today at  DealFront: https://bit.ly/3UwLUZrOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers:https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://trenches.community/Upcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/Ken Roden on Linkedin: https://www.linkedin.com/in/kenroden/

The B2B Marketing Exchange Podcast is back for Season 10, and hosts Klaudia Tirico and Kelly Lindenau are excited to get back on the mic to celebrate this milestone. To kick off the season, Klaudia sat down with Pam Didner, B2B marketing consultant, author, speaker and #B2BMX veteran, on the show floor in Scottsdale, Ariz. to talk all things go-to-market (GTM) strategy. Pam Dider hosted a lively Workshop at B2BMX in Scottsdale to provide attendees with the tools they need to develop a winning GTM strategy. During the conversation, Pam shared key takeaways from her session, emphasizing how critical it is to align product, sales and marketing teams by setting clear and specific objectives from the jump. The two also dove into key objectives such as: The critical role of content in GTM planning; The importance of delivering tailored content formats on the channels your audience frequents most; How to determine GTM objectives, timelines and goals that the whole team can rally around; andHow to get started with AI. Don't miss this lively, fun and thought-provoking conversation!RELATED LINKS: Learn more about Pam Didner here;Get all the information you need about our new event, B2BMX East, here;Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; andFollow us on LinkedIn and X.

All too often, ABM becomes a bolt-on strategy reserved for a handful of accounts, and which doesn't have any clear connection with broader business strategy. In this podcast episode, Robert Norum, our Propolis Expert for ABM & Demand Strategy, outlines a new vision for ABM, using his full-stack model. This model shows you how to use ABM as your entire GTM market strategy, and how to ensure you're investing your time and resources in the most effective way possible. If you want to hear more from Robert about aligning sales and marketing in particular, check out this exclusive Propolis on-demand session here: https://www.b2bmarketing.net/propolis-content/how-abm-aligns-sales-and-marketing/

Episode 100 of the One Thing Podcast with Dr. Adam Rinde did not disappoint First, some goodies to mention. To order the Jona test we talk about this episode... go to https://jona.health and enter ONETHING100 to receive $100 off the test In this episode I welcome on the CEO of Jona, Leo Grady, PhD and the Director of Business Development and GTM strategy , Jaclyn Kawwas. We are discussing a revolutionary stool microbiome test called Jona that uses AI to analyze gut microbiome data and connect it to health outcomes: Jona, developed an AI system to analyze microbiome data obtained through shotgun metagenomic sequencing. The AI system is able to: 1. Read and interpret existing research on the microbiome 2. Match patterns in an individual's microbiome data to relevant studies. 3. Generate personalized recommendations for dietary changes, lifestyle modifications, and supplements based on an individual's health goals The gut microbiome is highly individualized and influenced by various factors: We highlight how the gut microbiome is highly personalized, with limited overlap between individuals. Factors contributing to microbiome variability include: Diet: Processed foods, artificial sweeteners, emulsifiers, preservatives, fiber intake Lifestyle: Exercise, travel, pet ownership Medications: Antibiotics, chemotherapy, opioids Infections: Salmonella poisoning, C. difficile infection, long COVID, PANDAS/PANS Some highlights to our discussion: We discuss hwo stool testing technology has evolved We discuss metabolomics and how it provides additional insight into gut health: We discuss how the field of microbiome research is rapidly evolving: We discuss personalized recommendations that Jona makes. About our guests: Leo Grady, PhD Leo is internationally recognized for his work to deliver AI in healthcare for 20 years at pioneering bay area startups (HeartFlow), multinational medical companies (Siemens) and, most recently, as CEO of Paige.ai. As CEO of Paige, Leo led the company to become an industry leader, internationally launching groundbreaking products and receiving the first-ever FDA approval for an AI product in pathology. Leo authored two books on AI, over 100 peer-reviewed scientific papers and is an inventor on over 300 patents. Winner of the Edison Patent Award, he was inducted as Fellow in the American Institute for Medical and Biological Engineering. Leo earned a Ph.D. in Cognitive and Neural Systems from BU. Leo is CEO in Residence with Breyer Capital and the Founder and CEO of Jona. Jaclyn Kawwas, MBA Jaclyn has dedicated her career to advancing medical and health technology, striving to combat the growing challenges of chronic illness. During her tenure at Medtronic, she contributed to the design and development of cutting-edge cardiovascular devices, including one that garnered FDA approval for hypertension treatment. Her solutions have earned her multiple patents in cardiovascular disease management. Currently serving as the Head of Business Development and GTM Strategy at Jona, a health tech AI company specializing in the gut microbiome, Jaclyn continues to sit at the intersection of technology and healthcare. Prior to her role at Jona, she held positions in business development and growth strategy at Viz.ai and Thirty Madison which focus on chronic conditions from both a provider and consumer lens. Jaclyn received her B.S.E. in biomedical engineering from the University of Michigan and an MBA in Healthcare Management from The Wharton School at the University of Pennsylvania. She remains committed to leveraging technology to make a positive impact on preventive health and patient care. Show notes available at : https://onethingpod/jona --- Send in a voice message: https://podcasters.spotify.com/pod/show/onethingpod/message Support this podcast: https://podcasters.spotify.com/pod/show/onethingpod/support

Our host Jeff Ignacio sits down with Akanshsa Aggarwal, Senior Director of GTM Strategy and Ops at NetApp. They discuss how to learn from failure and reflect on your impact, as well as their time together at AWS. They also look at how to become an objective trusted partner and look at the objective data points to plan and advise strategically. They also discuss Akansha's coaching experience in the neurodiverse community.

Artificial intelligence technologies are transforming our world, with innovations like LLMs and VR becoming part of everyday life and the workplace. Marlene de Koning, HR tech and experience expert, sees an opportunity to enhance employee well-being by improving how we use these technologies at work, bridging the gap between technology and business strategy. Marlene de Koning is the author of HR Tech Strategy and the Director at PwC Nederland, where she leads the HR Tech & Digital team. With over a decade of experience in the HR and employee experience industry, she has worked extensively with global clients such as LinkedIn and Microsoft to enhance the world of work. In this episode, Dart and Marlene discuss:- Technology-driven employee experiences- The misuse of HR technology- How LLMs, AI, and AR are impacting the work experience- Surprising areas where companies are using augmented reality- One vital skill new technologies will demand - Differences between human capital and human capability management- 5 stages of hybrid work- Personalizing work experience through technology- And other topics…Marlene de Koning is an author, start-up mentor, and the Director at PwC Nederland, where she leads the HR Tech & Digital team. With over a decade of experience in the HR and employee experience industry, she has worked with global clients such as LinkedIn and Microsoft to enhance the world of work. Her latest book, HR Tech Strategy, dissects the formula for aligning technology-driven employee experiences with profitable business results. Within Microsoft, Marlene worked on the Microsoft Startups team, served as the Director of Solutions Design for Workplace Intelligence and Director of GTM Strategy, and consulted as the Director of Work & Employee Experience. During her time with LinkedIn, she served on Team Lead Solutions, as a Senior Solutions Consultant and Global Project Lead, and New Product and Solutions Consultant for Northern Europe.Resources mentioned:HR Tech Strategy, by Marlene de Koning: https://www.amazon.com/HR-Tech-Strategy-Revolutionizing-Experience/dp/1637425678Connect with Marlene:LinkedIn: https://www.linkedin.com/in/marlenedekoning PwC Nederland: https://www.pwc.nl/nl.html 

In this episode Gerald Zankl, Co-founder and CEO of KickScale provides valuable insights into KickScale's journey, strategies for navigating a crowded market, and ambitious plans for future growth and innovation.Company Overview:KickScale specializes in providing AI-driven insights into customer conversations to optimize sales meetings, offer targeted coaching, and automate follow-ups, ultimately saving valuable time for sales teams.Target Customer Base:Ideal customers are companies selling products with an annual contract value (ACV) ranging from $5k to $30k, primarily in the software development space.Customer Metrics:Currently serving 30 paying B2B customers, with approximately 97% in software-related industries.Deal sizes vary from a few hundred euros per month to $1-2k per month, depending on company size and sales team requirements.Growth Strategy:Leveraging inbound channels through content marketing, including free playbooks, and active engagement on LinkedIn.Conversion process involves qualification meetings, product demonstrations, and trial periods lasting between two to four weeks.Market Position and Vision:KickScale aims to empower sales reps by enhancing productivity and providing valuable insights, positioning itself within the rapidly growing market of sales enablement and conversational intelligence.Vision to hit $1 million in ARR within the next 12 months, focusing on scaling in the German-speaking markets initially before expanding globally.Investment and Compliance:Raised nearly half a million in external funding, leveraging public grants and business angel investments.Considering certifications like SOC 2 in response to customer requests, acknowledging the importance of data privacy and security.Team Structure and Development:Current team consists of 10 members, primarily focused on development, with expertise in front-end, back-end, and artificial intelligence.Maintaining cost efficiency while ensuring an attractive offer for customers to achieve sustainable growth.Future Growth and Metrics:Goal to achieve $1 million in ARR by the end of the next year, with plans for further expansion into additional markets and language support.Commitment to empowering sales reps and enhancing their daily work through automation and AI-driven insights.

✊ The sales revolution will not be televised. Jessica Crytzer, CRO at LimaCharlie, jumps into the ring to give the sales leader perspective on what's changing in cyber!George K and George A talk to Jessica about:

In this episode, Jake dives deep into the intricacies of the second 'C' of his 4 Cs framework: Current Go-to-Market (GTM) strategy, emphasizing the crucial role of aligning marketing and lead generation teams. He highlights the stark reality that only 9% of teams hit their outbound targets last year, and more than half of sales reps expected to miss their quotas, underscoring the urgency to address this "bleeding neck problem." Jake sheds light on the importance of strategic integration between marketing and lead generation efforts, ensuring that both teams work towards common objectives with aligned strategies, messages, and metrics. He explores the differences from traditional team alignments, the significance of data sharing, and the consequences of failing to integrate sales, marketing, and customer success teams effectively. The episode concludes with  advice for organizations to assess and improve their alignment and integration, urging them to consider their current structures and to strive for a unified approach to enhance customer journeys and drive revenue growth.______________________________________________Consider your current team structures - how would you grade your alignment on a scale of 1-10? How integrated are sales and marketing efforts?If you'd grade yourself below a 7, DM or book time with Jake to discuss your current structure and best practices: https://savvycal.com/Jake-Dunlap/modern-leader______________________________________________The Innovative Seller: https://www.jakedunlap.com/the-innovative-sellerThe Innovative Seller answers the question: what will it take to innovate your sales organization for the modern buyer and consistently stay at the forefront with technology and AI?______________________________________________AI Unleashed: https://bit.ly/ai-unleashed-seriesAI Sales Prompt Pro: https://skaled.com/insights/ai-sales-prompt-pro/AI Sales Accelerator Workshops: https://skaled.com/insights/ai-sales-accelerator/______________________________________________Sign up for the Modern Leader newsletter for more tips and talks from Jake:Email: https://skaled.com/modern-leader-sign-upLinkedIn: https://bit.ly/modern-leader-newsletter______________________________________________Follow Jake:LinkedIn: https://linkedin.com/in/jakedunlapInstagram: https://instagram.com/jake_dunlap_Twitter: https://twitter.com/jaketdunlapWebsite: https://jakedunlap.com

Ever wondered How to unify Sales, Marketing & SDR's in your GTM strategy? Well, In this insightful episode of the Grow Your B2B SaaS podcast, we welcome Chris Walker, CEO of Passetto, a leading GTM consultancy, and Executive Chairman at Refine Labs. With his acclaimed podcast, Revenue Vitals, Chris brings extensive expertise to the table, emphasizing the crucial role of aligning sales, marketing, and SDRs for sustained growth. Learn valuable strategies for harmonizing sales, marketing, and SDR efforts in your go-to-market approach. Discover the significance of data-driven decision-making, customer-centric methodologies, and strategic cohesion for long-term success in the dynamic B2B landscape. Chris Walker's expert insights and strategic vision provide actionable guidance for SaaS founders and GTM professionals eager to optimize strategies and achieve business excellence. Tune in and transform your GTM approach today! Key Timecode (0:37) Show and guest intro (2:43) Why you should listen to Chris Walker (4:12) What is a B2B go to market strategy? (5:05) What is dark social? (6:21) The common mistakes companies make while trying to executing on their go to market strategy  (12:57)The recommended process or steps to follow to execute a successful  go to market strategy (17:44) The common challenges companies face while implementing go to market strategy (24:42) The future of B2B go to market (27:45) Chris' opinion on leveraging affiliate marketing for B2B SaaS companies 31:00) How to grow towards 10K MRR (32:11) How to grow towards 10 million ARR (36:46) What Chris wishes He knew 10 years ago

This week's episode features Kevin Mulrane. Kevin Mulrane has 15 years of sales experience and over a decade of sales leadership. 4X VP of Sales, 1X CRO, and a succesful exit. Proven track record of building and scaling sales teams focused on GTM Strategy, consistent coaching, and hire top tier talent. Building and scaling sales teams is his jam. --- Support this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn the new episode of Fullfunnel Live we cover How to warm-up target buyers, including: - 6 categories of warm-up tactics and why they don't work if siloed. - How to warm up buyers who are not active on social - The right KPIs to measure "warm up" program performanceRESOURCES Account segmentation for ICP development: https://youtu.be/R5E1AJneJDc?si=j-1AXTKUgW1CcvJq We need revenue NOW: joint marketing and sales planning: https://youtu.be/sIlVfMy9-Nw?si=x0U2sFwa1LO7BRbz Account-based sales reps in ABM teams: https://youtu.be/yrdpt1F-zl8 How to run a B2B customer research to make a data driven GTM Strategy: https://youtu.be/0L7ICLZaGCMOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠⁠⁠ and use the code MSM23 for 15% off. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠⁠⁠⁠⁠MaaS⁠⁠⁠⁠⁠ (Marketing as a System) which is the systematic approach to marketing that I built over almost 4 years of working with VC-backed early stage startups. In this episode I cover Step 10: GTM Strategy including what it is, why it's important, who should own this work, and how to do it right. This is the last step of the MaaS process! Let me know if you ever want to dig deeper into any of the steps #1-#10, happy to do that. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing and advising for early stage startups >> ⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠ 2. ⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠ where I'm sharing playbooks and insights and cracking some jokes 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/anna-furmanov⁠⁠⁠⁠⁠ You can also find me hanging out on LinkedIn, definitely say hello >> ⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

Many businesses are oblivious to how out of whack their Go-To-Market strategy is. In this solocast, Jim Barnish explores three critical opportunities for businesses that are out of alignment with their GTM strategy. Some of what Jim gets into: Trust Your Product Leads: Both CEOs and product leads understand customer pain points and the market. Yet sometimes a CEO makes decisions based on their gut, not data, while a product lead often has more direct access to customers and data, and thus a more in-depth understanding. Don't overlook the knowledge of your product leads! Build a SINGLE Revenue Team: If your sales and marketing teams are not on the same page, you're going to run into roadblocks. You need one one revenue team. Yes, they'll have different functional objectives, but they'll have the same overall goal—creating revenue and meaningful value for customers. Third opportunity? You'll have to listen to the podcast! About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black LinkedIn: https://www.linkedin.com/company/orchidblack/ YouTube: https://www.youtube.com/@OrchidBlack All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

In this episode of The Sales Compensation Show, John Capin, Senior Director of Strategy, Planning & Rewards at Genesys, joins host, Nabeil Alazzam to discuss the challenges of connecting sales planning and compensation, the impact of well-designed plans on sales motivation, and why the sales comp team should have a seat at the table in the GTM strategy setting process.