Podcasts about multi touch

¿Estás Buscando el Escritorio Linux que No te Distrae, Pero que te Ofrece Potencia Ilimitada?El mundo del software libre acaba de recibir una de sus actualizaciones más importantes. En este episodio clave de atareao con Linux, analizamos el entorno de escritorio que se está consolidando como la opción definitiva para la productividad. Si eres de los que necesita un escritorio minimalista que sepa hacerse a un lado en tu flujo de trabajo diario, pero que te proporcione todas las herramientas de optimización y gestión de datos cuando las necesitas, esta actualización es para ti.Hemos analizado las notas de esta nueva versión y hemos comprobado cómo la migración a tecnologías más modernas (GTK4 y Libadwaita) ha resultado en la renovación completa de las aplicaciones centrales del sistema. Esto no es solo un cambio estético; es una mejora profunda en la eficiencia y en la experiencia de usuario. La filosofía es clara: herramientas sencillas, pero potentes que te permiten concentrarte en tu tarea principal.Te explicamos cómo esta nueva generación de herramientas esenciales de Linux simplifica tareas complejas como la anotación de PDF, la gestión de multimedia sin distracciones y el control avanzado de tu sistema, incluso de forma remota.Se ha reemplazado el viejo reproductor de vídeo por una aplicación totalmente rediseñada (Showtime). La clave es el diseño sin marcos que elimina cualquier distracción, mostrando los controles solo cuando los necesitas. Analizamos sus atajos de teclado esenciales (Ctrl+?), su diseño adaptativo y la capacidad de captura de pantalla directa, convirtiéndolo en el aliado perfecto para previsualizar tus vídeos y tutoriales en Linux.El antiguo visor de documentos ha sido sustituido por una herramienta mucho más ágil y potente (Papers). Si manejas manuales, guías o documentación técnica, esta es la joya de la corona: una función de anotación de PDF fluida y simplificada. Además, soporta la firma digital de documentos y ofrece modos de visualización como el dual y continuo para optimizar la lectura de archivos pesados (PDF, DjVu, TIFF).Repasamos la nueva aplicación para explorar imágenes. Su minimalismo esconde funciones sorprendentemente útiles para el día a día. Te permite inspeccionar metadatos y realizar operaciones de edición básicas como rotar, voltear o cambiar el tamaño sin necesidad de abrir software complejo. Es un ejemplo perfecto de potencia discreta.El navegador integrado ha mejorado drásticamente. Su gran baza es la capacidad de crear Aplicaciones Web independientes, transformando tus servicios online favoritos en apps de escritorio, algo que ha revolucionado el flujo de trabajo del autor. También destacamos sus funciones de seguridad: el bloqueador de anuncios y rastreadores y el Modo Lectura para eliminar distracciones y centrarte solo en el contenido.Calendar: Incluye la práctica función de exportar eventos a archivos .ics para facilitar la gestión de datos y las copias de seguridad.Este entorno de escritorio no olvida a los usuarios que administran sistemas:Escritorio Remoto Mejorado: Explico cómo las nuevas capacidades de conexión remota soportan ahora entrada Multitouch y permiten añadir Monitores Virtuales Extendidos, ideal para acceder a tu VPS o Raspberry Pi con interfaz gráfica.El Tip de Terminal: Como siempre, un comando esencial para el control total: el gsetting que permite habilitar las opciones de Reinicio y Apagado directamente desde la pantalla de bloqueo.Más información y enlaces en las notas del episodio

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops!While we plan some more episodes for when they return, we're revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it's a great time to catch up, reflect, and maybe even hear something you missed the first time around!Q&A: Should you be tracking sales touchpoints in multi-touch attribution?Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

Multi-touch attribution (MTA) is having a moment. In this episode, Brad Redding (Founder of Elevar) is joined by Jacob Rokeach (Founder, Fluency Firm) and Fei Wang (Founder, SourceMedium) for a brutally honest, insight-packed deep dive into where MTA stands today—and where it's headed in an AI-dominated future.This episode covers:What's changed in the past year in attribution expectations and toolingThe real-world complexity behind UTM data, funnel depth, and session gapsWhy many brands are still flying blind despite better toolsBuilding a lean, modern MTA tech stack that doesn't cost $15K/monthCreative ways brands are DIY-ing attribution The rise of AI-driven analytics agents—and how brands should prepareWhy clean data and naming conventions still win over "black box" views

On this episode of RevOps Unboxed, Sandy sits down with Olga Traskova, VP of Revenue Operations at Birdeye.They discuss why attribution can't be used to make life-or-death decisions, navigating Sales Ops challenges, RevOps reporting structure, and more!

Customers need multiple touchpoints before they'll take action—so how do you speed up the process so they will purchase from you faster? The key is omnichannel marketing campaigns. In this week's episode of the eCommerce Badassery podcast, I'm walking you through how to create campaigns that reach your customers from all angles like a pinball machine to get them from click to conversion in less time. _______   Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Full Episode Show Notes http://ecommercebadassery.com/316   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

00:00 Introduction00:19 Deep Dive on Clay: What you need to know and a realistic approach to using this tool in your org27:32 GTM or GTFO: Analyzing marketing data using Deepseek 40:05 Q&A: Should you be tracking sales touchpoints in multi-touch attribution?Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

เมื่อ Apple ได้ทำการเปิดตัวอินเทอร์เฟซแบบ multitouch ที่มาพร้อมกับการเปิดตัว iPhone ในปี 2007 มันเหมือนโลกของการปฏิสัมพันธ์กับมือถือหรือคอมพิวเตอร์ได้เปลี่ยนประวัติศาสตร์ไปอย่างสิ้นเชิง ต้องบอกว่าเทคโนโลยีดังกล่าวนั้นใช้เวลาถึงสามทศวรรษกว่าจะออกมาให้โลกได้ยลโฉมอย่างสมบูรณ์แบบพร้อมกับการเปิดตัว iPhone รุ่นแรกจาก Apple ตัดภาพมาที่ปัจจุบันต้องบอกว่าอินเทอร์เฟซแบบ multitouch นั้นกลายเป็นส่วนหนึ่งของชีวิตประจำวันของผู้คนนับพันล้านทั่วโลก ใช้ในงานต่าง ๆ เช่น การเช็คอีเมล เล่มเกม แต่เพลง แต่ถ้าย้อนกลับไปจุดกำเนิดของมันต้องบอกว่าเป็นเรื่องที่น่าทึ่ง เพราะมันเกิดมาจากสาเหตุที่น่าตกใจก็คือ การป้องกันไม่ให้เครื่องบินชนกันในอากาศ เลือกฟังกันได้เลยนะครับ อย่าลืมกด Follow ติดตาม PodCast ช่อง Geek Forever's Podcast ของผมกันด้วยนะครับ #Multitouch #iPhone #StevJobs #Apple #เทคโนโลยี #นวัตกรรม #ไอโฟน #สมาร์ทโฟน #หน้าจอสัมผัส #ประวัติศาสตร์เทคโนโลยี #TechHistory #AppleHistory #iPhoneHistory #MultitouchTechnology #SmartphoneHistory #TechInnovation #แอปเปิล #สตีฟจ็อบส์ #เทคโนโลยีสมาร์ทโฟน #ความรู้เทคโนโลยี #geekstory #geekforeverpodcast

On this episode of RevOps Unboxed, Sandy sits down with Olga Traskova, VP of Revenue Operations at Birdeye.They discuss why attribution can't be used to make life-or-death decisions, navigating Sales Ops challenges, RevOps reporting structure, and more!

The CPG Guys are joined by Paula Destin's, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.This episode was recorded in Austin Texas during the annual Amazon unBoxed event.Follow Paula Despins on LinkedIn at: https://www.linkedin.com/in/paula-despins-4274a78/Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/Follow Amazon Ads online at: https://advertising.amazon.com/We asked Paul these questions:1) Amazon Ads Measurement Strategy and Vision: What is the biggest challenges Amazon faces when measuring ad performance across its vast ecosystem?2. Artificial Intelligence and Machine Learning: How is Amazon leveraging AI to improve the accuracy of attribution models?3. Artificial Intelligence and Machine Learning: Can you describe any recent advancements in predictive analytics within your team's deliverables?4. Ad Performance & Insights: How does your team help advertisers identify key drivers of performance beyond basic metrics like CTR or ROAS?5. Ad Performance & Insights: How do you measure and track long-term brand impact or offline effects of Amazon ads?6. How do you handle cross-device attribution in a privacy-first world?7. Amazon Marketing Cloud: What are the unique advantages of using Amazon Marketing Cloud comparedto other clean rooms or measurement solutions?8. How are vendors/sellers able to leverage measurement in AMC?9. Amazon Marketing Cloud: Can you share some examples of how advertisers are using AMC to enhance their media planning and optimization?10. Amazon Marketing Cloud: How does Amazon ensure that AMC remains flexible for advertisers with different needs and levels of technical expertise?11. Collaboration and Partnerships: How does Amazon work with third-party measurement solutions, and what role do partnerships play in your overall measurement ecosystem?12. Innovation and Future Outlook: What innovations in ad measurement and attribution are you most excited about over the next few years?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Since establishing FPW Media in 2013, he has been transforming the traditional marketing landscape by putting client needs at the forefront. With a deep passion for visual storytelling, branding, and design, cultivated from his childhood experience in photography, Owen has overseen numerous successful projects and built lasting partnerships across industries. His dedication extends beyond the business realm, highlighted by his direction of the acclaimed film 'Lionhearted' in 2018, which explored the post-war experiences of veterans. 

Are your leads slipping through the cracks? In this episode Around the CAMPfire, Megan Bedford chats with Ryan Fenn, CEO of Chiirp, an automation platform that's helping home service businesses stay on top of their leads. Ryan shares how his own entrepreneurial journey led him to discover the power of follow-up automation—especially when it comes to texting. They dive into why being quick to respond (Speed to Lead, anyone?) and using multiple touchpoints can make all the difference in customer engagement. If you're a home services pro and curious about smart ways to boost leads, this conversation offers simple, actionable ideas to try today. Additional Resources: Chad on LinkedIn Ryan Fenn on LinkedIn Visit Chiirp Chad Peterman | CEO | Author Peterman Brothers Website Connect with Megan Bedford Connect with Katie Donovan Learn More About CAMP Digital Connect with our Sponsor, GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn  Key Takeaways:  Speed to Lead is Critical – Responding to customer inquiries within one minute can significantly improve conversion rates. Multi-Touch Strategy for Maximum Engagement – Use text, email, and voicemail to reach customers at different stages of their journey and re-engage lost leads. Automation for Efficiency – Chirp automates follow-ups so your team can focus on high-value tasks. 

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Kacie Jenkins, Senior Vice President of Marketing at Sendoso. Kacie, who transitioned from a career as a country music artist to B2B marketing, shares her unique journey and insights. The discussion emphasizes the importance of human connections, authenticity, and personalization in marketing. Kacie highlights strategies for building effective teams, the evolving landscape of Account-Based Marketing (ABM), and the need for close collaboration between marketing and sales teams. The episode underscores the power of genuine relationships and thoughtful approaches in driving marketing success.Kacie talks us through:Strategies for building high-performing marketing teams.The importance of human connections and authenticity in marketing.Insights into Account-Based Marketing (ABM) and its current trends.Sendoso's approach to selecting target accounts based on fit and intent signals.Various tools for tracking multi-touch attribution in marketing campaigns.Challenges faced by marketers, including the pressure for immediate results.The need for collaboration between marketing and sales teams.The significance of personalization in marketing outreach.Evaluating and adapting marketing strategies based on effectiveness.The role of thoughtful gifting in building relationships.Embracing individuality and diverse perspectives in the workplace.Key Links:Guest: Kacie Jenkins: https://www.linkedin.com/in/kaciejenkins/Host: Jane Serra: https://www.linkedin.com/in/janeserra/

What's up everyone, today I have the pleasure of sitting down with Ron Jacobson, Co-founder and CEO of RockerboxSummary: Multi-touch attribution doesn't tell you what really caused a conversion or revenue, it's a credit distribution system. It's still a useful guidepost in understanding where your efforts are making an impact. Incrementality testing, on the other hand, digs deeper—helping you pinpoint what's really driving results by answering, "What would've happened without this campaign?" But to get there, it's not about finding the perfect model, it's about asking the right questions. Don't get stuck in the basics like Google Analytics. True measurement demands first-party data and statistical modeling, especially as third-party cookies fade. For startups, the goal is momentum—nail one channel before diving into complex measurement. Build success first, then refine with tools like MTA or MMM to truly understand what drives growth.About RonRon started his career as a software engineer before transitioning to product management at AppNexus where he ran the platform analytics team and later the real time platform product teamHe then took the entrepreneurial plunge Co-founding Rockerbox, first as a programmatic advertising platform then a multi touch attribution platform And today they've added a suite of marketing measurement tools that also leverage marketing mix modeling. Rethinking the Role of Multi-Touch AttributionMulti-touch attribution (MTA) often sparks debate around its effectiveness in driving marketing decisions. While many recognize it as a flawed tool, few fully grasp the extent to which it misses a crucial element: causality. When asked whether MTA should be seen as a credit distribution mechanism rather than a way to measure causality, Ron agrees wholeheartedly, explaining that this is exactly how his team has framed the discussion for years.Ron emphasizes that MTA's purpose isn't to assign cause-and-effect between marketing touchpoints and revenue generation. Instead, it's a retrospective tool designed to distribute credit across various touchpoints in a customer's journey. He argues that marketing teams need to shift their focus from chasing causality to understanding how customers interact with marketing efforts. This approach helps marketers assess what channels or strategies might be working, even if the exact causal impact remains elusive.A specific example Ron highlights is when clients test new channels like OTT, CTV, or linear TV. Frequently, these clients aren't sure if the new channel is even making an impact. The issue, he notes, isn't necessarily that the marketing is ineffective—it's that the data simply doesn't reflect customer engagement due to gaps in tools like Google Analytics. While causality is still out of reach, MTA can at least show that the new channel is on the customer's path to purchase, providing some reassurance that the efforts are not entirely in vain.Ron points out that this shift in perspective helps marketing teams function more effectively. Rather than getting bogged down by the impossibility of determining exact causality, teams can use MTA to answer more immediate, practical questions: What are the touchpoints that seem to drive the most engagement? Where should we focus next? It's not about perfectly predicting outcomes, but about gathering insights that improve day-to-day operations.Key takeaway: MTA isn't designed to establish causality, but rather to help distribute credit among touchpoints. When marketers focus on how customers engage with their efforts rather than trying to measure cause-and-effect, MTA becomes a valuable tool in refining strategy.Understanding the Value of Path to ConversionWhen diving into the value of the path to conversion, we often struggle with the fact that it doesn't fully address causality. Just because a customer clicks on a Google link and converts doesn't necessarily mean that click caused the purchase. It's possible the customer had already been influenced by a social ad or an email from days prior. Understanding the motivations behind these actions remains elusive.Ron's take on this is refreshingly straightforward. He suggests ignoring the model entirely when pitching multi-touch attribution (MTA). Instead, focus on the question: What can you learn from understanding the customer's path to conversion? By treating MTA as an alternative lens to last-click or first-touch attribution, Ron emphasizes that it provides more context but doesn't necessarily give a definitive answer to causality. He argues that last-touch attribution, for example, isn't the best method for understanding the full customer journey.The real value of analyzing the path to conversion, according to Ron, comes from the variety of questions you can answer. Questions like time to conversion, comparing paths for new versus retained customers, or how adding a new channel influences customer behavior. Retention, in particular, has gained importance as rising interest rates push companies to focus on profitability, and understanding how existing customers engage without paid media is crucial.Ron points out that the path to conversion isn't just a credit distribution mechanism but a core dataset that allows marketers to do their jobs more effectively. By looking beyond conversions alone and examining full paths, even those that don't lead to a sale, marketers can better assess conversion rates and session data. Still, he concedes that none of this answers the critical question of whether marketing spend was truly incremental or whether a customer would have converted without it.Key takeaway: While path to conversion analysis doesn't solve for causality, it opens the door to deeper insights. Marketers can use it to answer key questions about customer behavior, retention, and channel effectiveness, but should remain aware of its limitations in proving incremental impact.Defining Incrementality in MarketingWhen we discuss incrementality, the core question is simple: Would the business results still have happened without marketing? It's a shift in mindset from how we traditionally report on marketing outcomes. Instead of simply attributing revenue to specific touchpoints, incrementality forces us to ask whether that revenue would exist at all if we hadn't spent that marketing dollar.Ron emphasizes the importance of having a baseline when assessing incrementality. Without this, everything looks like it's driven by marketing, which isn't always true. For him, the key is understanding the marginal return on that last dollar spent. In other words, is each dollar spent still driving profitable results? This approach helps marketers gauge if they're spending wisely and achieving their business goals.The real challenge comes in determining the best methodologies to uncover incrementality. Ron explains that while modeling tools like multi-touch attribution (MTA) aren't designed to measure incrementality, they provide valuable insights when combined with testing methodologies. He highlights that running a holdout test, for example, can reveal incremental results, and applying that test's findings to MTA reporting allows marketers to optimize daily decisions while still understanding broader trends.Ultimately, Ron advises marketers to focus less on the methodologies themselves and more on the questions they need answers to. Whether you're trying to allocate next quarter's budget or determine the effectiveness of a new creative, the right approach depends on what you're trying to uncover. By starting with the right questions, marketers can select the best tools or methods to answer them, rather than getting caught up in finding a one-size-fits-all solution.Key takeaway: In...

00:00 Intro01:16 Funnel Attribution vs. Multi-touch Attribution11:32 How to avoid the credit game drama between marketing and sales17:59 The different biases 20:49 The data structure needed for each type30:34 Which type to start with 34:33 Can you use multi-touch attribution data for funnel metrics reporting?Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

What's up everyone, today I have the pleasure of sitting down with Pranav Piyush, Co-Founder and CEO at Paramark. Summary: Pranav guides us out of the labyrinth of multi-touch attribution under the clear sky of incrementality and causality, urging marketers to focus on whether their efforts genuinely drive sales that wouldn't happen otherwise. Early-stage startups can benefit by prioritizing simple methods like geo-based testing over complex attribution models, allowing intuition to guide resourceful experimentation. By understanding the underlying motivations and true causality behind customer actions, marketers can craft campaigns that resonate deeply and drive real results. As businesses grow, balancing intuition with structured analytics becomes crucial. Holdout tests and marketing mix modeling provide actionable insights, ensuring strategies remain effective in a competitive landscape. This approach transforms marketing from a cost into an investment in sustainable growth, making each dollar count.About PranavPranav started his career at well known brands like PayPal and DropboxHe co-founded Padlet, the popular collaboration app to make school less boringHe's former Head of Growth at Magento and Pilot.com before becoming VP of Marketing at BILLHe's also a Reforge Instructor for a new marketing measurement courseAnd in March of last year, Pranav co-founded Paramark to help marketers measure and forecast the impact of their investmentsWhat's More Valuable? Analytical Skills or Creative Taste?Marketing's creative nature often gets overshadowed by the obsession with data. Recently, HubSpot's co-founder Brian Halligan suggested that marketers with good taste are undervalued compared to those with analytical skills. Pranav agrees, arguing that creativity now drives the most significant impact in marketing. We often question the overuse of the term "data-driven" in marketing, suggesting a shift towards being more "creatively driven." Pranav responds, arguing that data-driven and data-informed are all kind of bullshit. Relying solely on being "data-informed" is not sufficient. He emphasizes that without the ability to discern the success of a creative idea through data, creativity alone falls short.Marketers face the challenge of making memorable impressions on people they've never met, and this requires innovation and creativity. While data is essential, Pranav notes that many marketers don't truly understand the depth of analytical skills. True data literacy involves grasping complex concepts like correlation and causation, which are often missing in marketers' education. Pranav points out that the dichotomy between creativity and analytics is overly simplistic. Marketers need to integrate both skills. This blend is crucial not only in marketing but in other business functions like product development. He uses the example of launching a feature and gauging its success. If only 10% of the customer base uses it, understanding the broader impact on adoption, revenue, and retention is essential.Despite recognizing the importance of analytical skills, Pranav emphasizes that good taste in marketing offers a unique advantage. Creativity leads to building compelling campaigns that resonate more profoundly with audiences. This insight suggests that while data provides valuable insights, it is creativity that ultimately distinguishes successful marketing efforts. Pranav further highlights the importance of rigorous testing and measurement. A successful feature or campaign isn't just about positive feedback; it needs to contribute to tangible business outcomes, such as increased revenue or cost savings. Without proper measurement, the value of creative initiatives remains unclear.Key takeaway: To truly excel in marketing, you need to embrace a harmonious balance between analytical skills and creative taste. This means honing your ability to interpret data while also nurturing your creative instincts to craft memorable campaigns. Instead of relying solely on data or creativity, focus on integrating these skills. Use data to measure the success of your creative ideas, ensuring they lead to meaningful business outcomes like increased revenue or customer retention. By blending data literacy with creative insight, you'll develop campaigns that resonate deeply and drive tangible results.Understanding Incrementality in MarketingWe often hear marketers claiming they understand ROI and reporting, yet the concept of incrementality often eludes them. Pranav sheds light on this by differentiating between attribution and incrementality. Attribution, as he explains, is rooted in the idea of cause and effect. However, its usage has been diluted over time, losing its original meaning.Pranav appreciates our provided definition of incrementality: business results from marketing campaigns or channels that wouldn't have occurred otherwise. He elaborates that if a prospect would have purchased a product without the influence of marketing, then that marketing effort isn't incremental. Conversely, if a prospect's decision to buy is directly influenced by marketing, then that effort is incremental.He emphasizes the importance of understanding incrementality beyond traditional marketing channels, especially in B2B contexts. This involves considering scaled sales channels, partner channels, and affiliate channels. The essence of incrementality lies in recognizing the true impact of marketing efforts on sales and other business outcomes.Pranav's insights underscore the need for marketers to move beyond surface-level metrics and understand the deeper implications of their strategies. By focusing on incrementality, they can more accurately measure the effectiveness of their campaigns and make informed decisions that drive real business growth.Key takeaway: Focus on incrementality to truly gauge your marketing impact. Instead of just relying on attribution metrics, assess whether your efforts genuinely drive sales that wouldn't have happened otherwise. By understanding and applying incrementality across all channels, you can refine your strategies and foster real business growth.Unpacking Multi-Touch AttributionMulti-touch attribution (MTA) often gets hailed as the holy grail of marketing measurement. Many believe it's essential to solve attribution by capturing all touchpoints. However, Pranav argues that the obsession with MTA overlooks fundamental issues, particularly around causality.When discussing attribution, we need to understand cause and effect. Pranav illustrates this with a simple example: if someone clicks on a Google link and converts, did that click cause the conversion? Sometimes it does, but other times it doesn't. He emphasizes the need to ask, "What prompted the search in the first place?" Without knowing this, we aren't truly understanding causality. We're merely observing sequences of actions without grasping their underlying motivations.Pranav criticizes the current approach to MTA, which often amounts to behavioral analytics. This method logs sequences like A led to B led to C, but it doesn't clarify if A caused B. This lack of clarity is compounded by pressures on marketing and analytics teams to produce quick results, pushing them towards convenient but superficial solutions.The martech industry, according to Pranav, has profited from building easy, superficial tools rather than delving into the complex but necessary task of understanding true causality. He believes this approach must change for the industry to advance meaningfully. By focusing on more robust methodologies, marketers can gain genuine insights into the effectiveness of their campaigns.

We do a deep dive into marketing operations with Lauren Sanyal in this episode.

Timothy Davis has led performance marketing for all of Shopify for the past 2.5 years, and as a consultant has helped companies like Pinterest, LinkedIn, Redfin, and Eventbrite kickstart and scale their performance marketing teams. In every one of those cases, he got them so performant at paid growth that they significantly scale spend and investment in these channels. In our conversation, we cover:• When and how to start investing in performance marketing• Common mistakes companies make with paid ads• How to build and structure a performance marketing team• How to get your creatives performing better• Strategies for optimizing workflows and team efficiency• How AI will change performance marketing• Much more—Brought to you by:• BuildBetter—AI for product teams• OneSchema—Import CSV data 10x faster• Eppo—Run reliable, impactful experiments—Find the transcript and references at: https://www.lennysnewsletter.com/p/performance-marketing-timothy-davis—Where to find Timothy Davis:• LinkedIn: https://www.linkedin.com/in/timothypatrickdavis/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Timothy's background (02:31) Understanding performance marketing (06:31) The importance of paid search (08:39) Identifying growth potential (09:54) Case studies: Hairstory and Ipsy (12:22) Experimenting with new platforms (18:57) Choosing the right platforms (20:23) LinkedIn for B2B marketing (27:56) When to start investing in paid growth (33:33) Common mistakes in performance marketing (37:41) Working with agencies and consultants (40:36) Hiring for performance marketing (47:33) Metrics that matter (54:43) Competitor analysis and CPC insights (56:15) Custom reports and data visualization(56:38) Understanding impression and click share (59:10) True competition metrics (01:02:14) Attribution and incrementality (01:08:52) Building a performance marketing team (01:10:53) Creative and ad copy collaboration (01:15:48) Managing workload and hiring strategy (01:20:52) Training and onboarding new hires (01:24:41) Impact of ATT on performance marketing (01:25:56) The power of creative in ads (01:29:47) Using AI in performance marketing (01:37:16) Lightning round —Referenced:• Shopify: https://www.shopify.com/• What Is Performance Marketing?: https://www.shopify.com/blog/performance-marketing• Google AI: https://ai.google/• Pinterest: https://www.pinterest.com/• Eventbrite: https://www.eventbrite.com/• Booking.com: https://www.booking.com/• Credit Karma: https://www.creditkarma.com/• Hairstory: https://hairstory.com/• Google Display Network: https://www.semrush.com/blog/google-display-network/• SoftLayer Becomes Part of IBM's SmartCloud: https://www.datacenterknowledge.com/deals/softlayer-becomes-part-of-ibm-s-smartcloud• Coca-Cola Freestyle: https://www.coca-colafreestyle.com/• Monday.com: https://monday.com/• How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennysnewsletter.com/p/how-to-sell-your-ideas-and-rise-within• Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey• The Signal and the Noise: Why So Many Predictions Fail—But Some Don't: https://www.amazon.com/Signal-Noise-Many-Predictions-Fail-but/dp/0143125087• Courtney Wenneborg on LinkedIn: https://www.linkedin.com/in/cwenneborg/• PPC Hero: https://www.ppchero.com/• Another Deep Dive into Auction Insights, by Jacob Brown: https://www.ppchero.com/another-deep-dive-into-auction-insights/•Multitouch: https://multitouch.app/• What is time decay attribution?: https://growthmethod.com/what-is-time-decay-attribution/• Linear: https://linear.app/• Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment: https://faculty.haas.berkeley.edu/stadelis/BNT_ECMA_rev.pdf• ADT: https://www.adt.com/• Shopify Bursts: https://focus.business/blog/shopify-bursts/• The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter: https://www.amazon.com/First-90-Days-Strategies-Expanded/dp/1422188612• Kat Nguyen on Shopify: https://www.linkedin.com/in/katngy/• Dollar Shave Club ad: https://www.youtube.com/watch?v=ZUG9qYTJMsI• The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living: https://www.amazon.com/Daily-Stoic-Meditations-Wisdom-Perseverance/dp/0735211736• Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All: https://www.amazon.com/Great-Choice-Uncertainty-Luck-Why-Despite/dp/0062120999• X-Men '97 on Disney+: https://www.disneyplus.com/series/x-men-97/vc1XIz90ZNH5• RRR on Netflix: https://www.netflix.com/title/81476453• The Playlist on Netflix: https://www.netflix.com/title/81186296• Welcome to Wrexham on Hulu: https://www.hulu.com/series/welcome-to-wrexham-c6906d50-d06c-40d1-a57c-1885d9dc2fef• The Billion Dollar Code on Netflix: https://www.netflix.com/title/81074012• Magic Mind: https://magicmind.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

เมื่อ Apple ได้ทำการเปิดตัวอินเทอร์เฟซแบบ multitouch ที่มาพร้อมกับการเปิดตัว iPhone ในปี 2007 มันเหมือนโลกของการปฏิสัมพันธ์กับมือถือหรือคอมพิวเตอร์ได้เปลี่ยนประวัติศาสตร์ไปอย่างสิ้นเชิง ต้องบอกว่าเทคโนโลยีดังกล่าวนั้นใช้เวลาถึงสามทศวรรษกว่าจะออกมาให้โลกได้ยลโฉมอย่างสมบูรณ์แบบพร้อมกับการเปิดตัว iPhone รุ่นแรกจาก Apple ตัดภาพมาที่ปัจจุบันต้องบอกว่าอินเทอร์เฟซแบบ multitouch นั้นกลายเป็นส่วนหนึ่งของชีวิตประจำวันของผู้คนนับพันล้านทั่วโลก ใช้ในงานต่าง ๆ เช่น การเช็คอีเมล เล่มเกม แต่เพลง แต่ถ้าย้อนกลับไปจุดกำเนิดของมันต้องบอกว่าเป็นเรื่องที่น่าทึ่ง เพราะมันเกิดมาจากสาเหตุที่น่าตกใจก็คือ การป้องกันไม่ให้เครื่องบินชนกันในอากาศ เลือกฟังกันได้เลยนะครับ อย่าลืมกด Follow ติดตาม PodCast ช่อง Geek Forever's Podcast ของผมกันด้วยนะครับ ========================= ร่วมสนับสนุน ด.ดล Blog และ Geek Forever Podcast เพื่อให้เรามีกำลังใจในการผลิต Content ดี ๆ ให้กับท่าน https://www.tharadhol.com/become-a-supporter/ ——————————————– ติดตาม ด.ดล Blog ผ่าน Line OA เพียงคลิก : https://lin.ee/aMEkyNA ——————————————– ไม่พลาดข่าวสารผ่านทาง Email จาก ด.ดล Blog : https://www.getrevue.co/profile/tharadhol ——————————————– Geek Forever Club พื้นที่ของการแลกเปลี่ยนข้อมูลข่าวสาร ความรู้ ด้านธุรกิจ เทคโนโลยีและวิทยาศาสตร์ ใหม่ ๆ ที่น่าสนใจ https://www.facebook.com/groups/geek.forever.club/ ========================= ช่องทางติดตาม ด.ดล Blog เพิ่มเติมได้ที่ Fanpage : www.facebook.com/tharadhol.blog Blockdit : www.blockdit.com/tharadhol.blog Twitter : www.twitter.com/tharadhol Instragram : instragram.com/tharadhol TikTok : tiktok.com/@geek.forever Youtube : www.youtube.com/c/mrtharadhol Linkedin : www.linkedin.com/in/tharadhol Website : www.tharadhol.com

Charlie and Crissy joined Chris Walker on the Revenue Vitals podcast to talk through the intricaies of funnel/pipeline architecture vs. MT attribution. The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics.The discussion provides a nuanced exploration into the stark differences between funnel tracking and multitouch attribution. While both concepts play vital roles within a company's data-driven decision-making processes, they each serve distinct purposes.Chris, Charlie, and Crissy dissect common missteps companies face, emphasizing the need for a strong, actionable understanding of buyer progression and sales optimization.

How's your handle on the differences between funnel metrics and multi-touch attribution? We see a lot of confused marketers confidently referring to one when they actually mean the other, and we think it's high time to set the record straight.In this episode of The Revenue Growth Architects, we're quickly (in around 10 minutes) demystifying the confusion around funnel metrics and multi-touch attribution by discussing five key differences. These include how funnel metrics and MT attribution are measured, what they're best at, the biases each introduces into your data, and how difficult each is to track and analyze. Tune into this episode to finally (and completely) understand the differences between funnel metrics and multi-touch attribution.Do you have a marketing ops question you'd like answered? Reach out to us at rga@cs2marketing.com.

This is a replay of our flagship online event, Lift-Off 2024. If you would like to see the video version, click this link and subscribe to my Youtube Channel & to view all of my referrals and business resources:  ⁠⁠⁠⁠https://tannermullen.typedream.app/⁠⁠⁠ If you would like to book a Business Breakthrough, click this link: https://calendly.com/dripjobs/breakthrough --- Send in a voice message: https://podcasters.spotify.com/pod/show/tanner-mullen/message

Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results. But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other? Join Proof Analytics' CEO Mark Stouse and Supermetrics' Product Evangelist Evan Kaeding to find out! Here's what you'll learn: What are multi-touch attribution and marketing mix modeling Is one ultimately better than the other? What are the main benefits of the two approaches? Are there contextual factors like company size, industry, or advertising spend that should factor into the decision? What about the disadvantages? What steps can companies take to improve the models they're using?

In this podcast episode, BIA's Nicole Ovadia interviews Jay Loeffler, the Chief Revenue Officer of Valpak, to explore the significance and adaptability of direct mail in a world dominated by digital channels. They discuss attribution, political crowd-out, the complementary nature of direct mail to TV and radio advertising, the economic reasonings behind advertiser decisions, and the impact of continuously changing consumer behaviors, which includes how Gen Z is rediscovering the allure of physical mail.As Loeffler explains, direct mail bridges the gap from browsing to conversion by delivering tailored content and deals that resonate with consumers across various demographics.Listen now and download (here) a recent survey of local businesses and their plans and priorities for advertising in 2024. 

Sun, 26 Nov 2023 22:00:00 GMT http://relay.fm/mpu/720 http://relay.fm/mpu/720 The 2023 Developer Roundtable 720 David Sparks and Stephen Hackett Stephen and David are joined by David Smith, Malin Sundberg and Ken Case to talk about developing for Apple's platforms here in 2023. Stephen and David are joined by David Smith, Malin Sundberg and Ken Case to talk about developing for Apple's platforms here in 2023. clean 7141 Subtitle: Buckets Full of LEGOStephen and David are joined by David Smith, Malin Sundberg and Ken Case to talk about developing for Apple's platforms here in 2023. This episode of Mac Power Users is sponsored by: 1Password: Never forget a password again. TextExpander: Get 20% off with this link and type more with less effort! Expand short abbreviations into longer bits of text, even fill-ins, with TextExpander. Squarespace: Save 10% off your first purchase of a website or domain using code MPU. Tailscale: Secure remote access to shared resources. Sign up today. Guest Starring: David Smith, Malin Sundberg, and Ken Case Links and Show Notes: Sign up for the MPU email newsletter and join the MPU forums. More Power Users: Ad-free episodes with regular bonus segments Submit Feedback Get 20% off all Annual Memberships - Relay FM The Omni Group Ken Case on Mastodon David Smith, Independent iOS Developer Under the Radar - Relay FM _David Smith on Mastodon Mercury Weather Orbit | Time Tracking & Invoicing Mac Power Users #698: The 80/20 Split, with Malin Sundberg - Relay FM Malin on Mastodon Apple Announces iPhone 2.0 Software Beta and iPhone Software Development Kit - Apple“We're excited about creating a vibrant third-party developer community with potentially thousands of native applications for iPhone and iPod touch,” said Steve Jobs, Apple's CEO. “iPhone's enterprise features combined with its revolutionary Multi-Touch user interface and advanced software architecture provide the best user experience and the most advanced software platform ever for a mobile device.” NeXTcube - Wikipedia OmniGraphSketcher Support - The Omni Group Apple Beta Software Program Apple Platforms State of the Union (2023) Requesting Technical Support - Apple Developer Apple Computer, Inc. Agrees to Aquire NeXT Software, Inc. iOS 17.2 hints at sideloading apps from outside the App Store - 9to5Mac Apple Search Ads Program Swift - Apple Developer SwiftUI - Apple Developer Objective-C - Wikipedia OmniFocus 4 First Look & Invitation to Help Test - The Omni Group Blog Mac Catalyst - Apple Developer Work with Apple and visionOS - Apple Developer WeatherKit - Apple Developer

Sun, 26 Nov 2023 22:00:00 GMT http://relay.fm/mpu/720 http://relay.fm/mpu/720 David Sparks and Stephen Hackett Stephen and David are joined by David Smith, Malin Sundberg and Ken Case to talk about developing for Apple's platforms here in 2023. Stephen and David are joined by David Smith, Malin Sundberg and Ken Case to talk about developing for Apple's platforms here in 2023. clean 7141 Subtitle: Buckets Full of LEGOStephen and David are joined by David Smith, Malin Sundberg and Ken Case to talk about developing for Apple's platforms here in 2023. This episode of Mac Power Users is sponsored by: 1Password: Never forget a password again. TextExpander: Get 20% off with this link and type more with less effort! Expand short abbreviations into longer bits of text, even fill-ins, with TextExpander. Squarespace: Save 10% off your first purchase of a website or domain using code MPU. Tailscale: Secure remote access to shared resources. Sign up today. Guest Starring: David Smith, Malin Sundberg, and Ken Case Links and Show Notes: Sign up for the MPU email newsletter and join the MPU forums. More Power Users: Ad-free episodes with regular bonus segments Submit Feedback Get 20% off all Annual Memberships - Relay FM The Omni Group Ken Case on Mastodon David Smith, Independent iOS Developer Under the Radar - Relay FM _David Smith on Mastodon Mercury Weather Orbit | Time Tracking & Invoicing Mac Power Users #698: The 80/20 Split, with Malin Sundberg - Relay FM Malin on Mastodon Apple Announces iPhone 2.0 Software Beta and iPhone Software Development Kit - Apple“We're excited about creating a vibrant third-party developer community with potentially thousands of native applications for iPhone and iPod touch,” said Steve Jobs, Apple's CEO. “iPhone's enterprise features combined with its revolutionary Multi-Touch user interface and advanced software architecture provide the best user experience and the most advanced software platform ever for a mobile device.” NeXTcube - Wikipedia OmniGraphSketcher Support - The Omni Group Apple Beta Software Program Apple Platforms State of the Union (2023) Requesting Technical Support - Apple Developer Apple Computer, Inc. Agrees to Aquire NeXT Software, Inc. iOS 17.2 hints at sideloading apps from outside the App Store - 9to5Mac Apple Search Ads Program Swift - Apple Developer SwiftUI - Apple Developer Objective-C - Wikipedia OmniFocus 4 First Look & Invitation to Help Test - The Omni Group Blog Mac Catalyst - Apple Developer Work with Apple and visionOS - Apple Developer WeatherKit - Apple Developer

This podcast is a commentary and does not contain any copyrighted material of the reference source. We strongly recommend accessing/buying the reference source at the same time. ■Reference Source https://www.ted.com/talks/jeff_han_the_radical_promise_of_the_multi_touch_interface ■Post on this topic (You can get FREE learning materials!) https://englist.me/101-academic-words-reference-from-jeff-han-the-radical-promise-of-the-multi-touch-interface-ted-talk/ ■Youtube Video https://youtu.be/6LDd6mShhNo (All Words) https://youtu.be/T5UUczKtlMo (Advanced Words) https://youtu.be/nTfdfB4GtmA (Quick Look) ■Top Page for Further Materials https://englist.me/ ■SNS (Please follow!)

Are you struggling to understand the difference between funnel metrics and MT attribution? Have we got an episode for you! Special guest Alison Rouse joins the Revenue Growth Architects to set the record straight and help you learn about the challenges of analyzing data, the importance of strategic thinking, and the tools that can provide better ROI and data analysis.

Did you know that it can take over 10 touches, on average, to get a response and even more to actually close a deal? The exact number of touches will vary but the significant point is that the days of sending a mailer and closing are largely in the rearview. On this episode, we're joined by land investing expert and systems guru Callan Faulkner who breaks down the importance of multi-touch marketing. She also walks us through the benefits of texting and when to introduce it into your marketing plan as well as a breakdown of her own multiple-touch workflow – and so much more. IN THIS EPISODE LISTEN AND LEARN: When to introduce texting into your workflow (and how)Why multi-touch marketing is critical to closing dealsHow having a single source of truth and a dedicated CRM can transform and streamline your investing Shownotes: REI Optimize (Hello@Reioptimize.Com)Buy Back Your Time By Dan Martell

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today we are so excited to be joined by Roi Nam, Co-founder and CEO of Airbridge. Attribution measurement solution Airbridge has become Meta's (Facebook) official business partner, the first to be accepted into both MMP and MTA programs globally. As one of the major accomplishments in his life, Roi has been awarded the 2020 Forbes 30 Under 30 Asia. Roi is also an awarded engineer and entrepreneur. His value is his vast experience and industry knowledge after providing mar-tech consulting services to over 300+ companies. Airbridge is a unified measurement solution featuring Mobile Measurement (MMP), Multi-touch Attribution (MTA), and Marketing Mix Modeling (MMM) packed into a single unified dashboard -- helping marketers to discover and maximize their true sources of growth while empowering them through tools such as deep-linking, real-time marketing analytics, audience builder, and fraud protection. Discover how incrementally and multi-touch attribution plays a significant role in app user conversion! The App Growth Show is sponsored by the App Guardians- the Marketing Agency Division of App Growth Network; we're an award-winning app marketing agency based in North America made up of a team of mobile experts that help apps scale their business with customized app marketing strategies. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: Roi Nam ( CEO & Co-Founder @ Airbridge ) https://www.linkedin.com/in/roinam/ Jennifer Sansone (Content Head @ App Guardians ) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to App Guardians podcast show to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

"Marketing Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data.  In this session, we will dive into multi-touch attribution challenges and provide a plan of action to surface insights you'll need to evolve your marketing performance. You will learn how Sameer Khan's award-winning marketing operations team was able to partner with Sales and Finance to implement a multi-touch attribution model. Sameer will share the steps you need to take to successfully implement an attribution model, and the lessons he learned going through the process.  Sessions Takeaway: - how to design a multi-touch attribution model framework. - best practices for attribution technology and reporting and things to avoid. - how to overcome organization-wide omni-channel myths and challenges.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Where do you find most of your candidates?  If LinkedIn is your primary platform for sourcing and engaging with candidates, this episode is for you. We are not telling you to stop using LinkedIn. But we believe that it's a mistake to be over-reliant on LinkedIn as your main source of candidates. In this episode, you will hear the downsides of being dependent upon LinkedIn. You'll also learn what specific steps you can take now to enhance your candidate engagement and increase response rates to your outreach.  Episode Outline and Highlights [00:57] The six pillars of a successful seven-figure recruitment business. [2:22] Clients versus candidates - which do you need more of? [3:31] Why it is essential to track the source of the candidates you place. [5:14] The downsides of being over-reliant on LinkedIn as your primary source of candidates. [6:47] Why using InMails may not be the most effective method of outreach. [8:05] Going further - how to leverage multi-channel communication strategies. [10:04] Isn't a 12-step candidate recruitment campaign going overboard? [12:36] Benefits of developing a multi-step, multi-channel approach. [13:38] Two more reasons why it's risky to rely too much on LinkedIn. [15:14] Strategies to increase candidate response. [17:02] Simple steps you can take to put this into action. The Downsides of Being Over-Reliant on LinkedIn LinkedIn is actually the number one source of candidates for the majority of recruiters out there. But there are downsides to being over-reliant on LinkedIn as your primary source of candidates. Some of them are: Your competitors and clients are searching on LinkedIn too.  Candidates are inundated with messages on LinkedIn.  Not every candidate is active on LinkedIn. Also, you have to remember that you do not own the data on LinkedIn. The data belongs to LinkedIn and they could at any time just cut you off. They can restrict your account and remove the facility. All the time you have invested in curating that network can be taken away. So we always recommend that you extract data from LinkedIn and build your own database. Then your ATS will become your number one source of candidates in the future. Going Further and Leveraging Multi-Channel Strategies We are not saying to stop using LinkedIn. We just want you to go much further when it comes to your candidate outreach and activities. Your goal should be to have a sophisticated, multi-touch, multi-channel recruiting campaign in place - one that leverages automation technology. In this episode, we will be giving examples of strategies you can use to increase candidate response and engagement. The Benefits of Implementing a Multi-Touch, Multi-Channel Recruitment Campaign Do not leave money on the table. You owe it to yourself and your candidates to make them aware of the opportunity on offer.  As a recruiter, increasing your response rates translates to more placements and profits. Plus it enables you to have a positive impact on more lives.  Here are some of the benefits of utilizing multi-channel strategies: Increase in response to your candidate outreach. Increase the number of quality candidates that you can present. It will shorten the time to fill positions. Save time in leveraging tools and automation. Have a sense of control over your candidate pipeline. Our Sponsors This podcast is proudly sponsored by i-intro and Recruitment Entrepreneur.   i-intro® is an end-to-end retained recruitment platform. Their technology and methodology allow recruiters to differentiate themselves from the competition, win more retained business, bigger fees, and increase their billings. Their software combined with world-class training enables you to transition from transactional, contingency recruiter to consultative, retained recruiter. Instead of being perceived as a “me too” vendor, you'll be positioned as a “me only” solutions provider. Be sure to mention Mark Whitby or The Resilient Recruiter. Book your free, no-obligation consultation here: www.recruitmentcoach.com/retained   Recruitment Entrepreneur is the world's leading Private Equity firm specializing in the international recruitment industry. If you've dreamed of starting, scaling, and selling your recruitment business, this is your chance. James Caan and his team at Recruitment Entrepreneur are actively seeking ambitious recruiters in who they can invest. They provide everything you need to grow a successful recruitment business including funding, financial expertise, coaching and mentoring, operational strategy, back office support, marketing, and talent attraction solutions. Be sure to mention Mark Whitby or The Resilient Recruiter. Start a conversation here: https://www.recruitmentcoach.com/vc   People and Resources Mentioned Download the Job Order Scorecard here Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Related Podcast You Might Enjoy TRR#70 How to Boost Candidate Engagement and Win the Next War for Talent, with Alan Cutter   Subscribe to The Resilient Recruiter  

در این ویدئو با مجیک ترکپد ۲ آشنا میشیم که تقریبا نسخه اکسترنال تاچ پد مکبوک ها میشه گفت هست و کاربرد های خیلی زیادی داره اسم برنامه ای که معرفی شد Multitouch هست که میتونید توی گوگل سرچ کنید و لینک دانلودش رو پیدا کنید

Bienvenue dans cet épisode 97 d'iWeek (la semaine Apple), le podcast. MacBook Pro 13“ M2 : il n'a vraiment rien pour lui. Présentation : Benjamin Vincent. Intervenants : François Le Truédic, Fabrice Neuman. Production : OUATCH Audio. Cette semaine : contrairement au M2 gravé en 5 nanomètres, les M2 Pro et M2 Max pourraient être les premiers processeurs Apple à bénéficier de la gravure en 3 nanomètres. Quels bénéfices ? Quelles conséquences en terme de puissance, de consommation électrique ? Et comment s'y reconnaitre dans la gamme Mac ? Pendant ce temps, les mauvaises nouvelles se multiplient pour le MacBook Pro M2 13“ : des tests ont mis en évidence que le SSD sur le modèle 256 Go est deux fois moins rapide que son équivalent le MacBook Pro M1 13“. Pourquoi ? On a l'explication. Pomme-S vous donne un avant-goût de la rentrée et de l'avalanche d'annonces prévues d'ici Noël chez Apple... Et du côté des rumeurs, celle du retour du HomePod dans une version améliorée et enrichie d'un écran Multitouch a ses supporters ! Et puis, dans "Ma maison connectée", François Le Truédic éclaircit l'avenir de l'iPad en tant que concentrateur Homekit... ou plutôt Apple Home ! Le châpitrage de cet épisode 97 est intégré par Apple, à Apple Podcasts. Vous pouvez donc en profiter aussi, désormais, en nous écoutant sur votre iPhone, iPad, Mac, Apple TV ou Apple Watch ! Rendez-vous  jeudi prochain, 7 juillet 2022 vers 20h, pour l'épisode 98 d'iWeek (la semaine Apple)  ! Par ailleurs, retrouvez la version vidéo du podcast sur la chaîne YouTube d'iWeek ! Mise en ligne : chaque vendredi. Abonnez-vous à la chaîne YouTube d'iWeek et cliquez sur la cloche pour être alerté dès qu'un nouvel épisode est disponible en vidéo. Si l'actualité Apple vous passionne, abonnez-vous gratuitement à "la quotidienne iWeek", le 1er podcast quotidien sur l'actu Apple : 5 minutes par jour, 5 jours par semaine, du lundi au vendredi, avec l'essentiel de l'info Apple quotidienne. la quotidienne Apple sur Apple Podcasts : https://apple.co/3lTrLe6 (nouveau lien) la quotidienne Apple sur Spotify : https://sptfy.com/iweekLQI (nouveau lien) Pour avoir les dernières nouvelles d'iWeek, suivez notre compte Twitter : @iweeknews.

The CPG Guys, Sri & PVSB, are joined in this episode by:Taj Peeran, VP of Digital, Commerce & Brand Engagement at ReckittRahul Kumar Singh: Co-Founder  at SigmoidThis episode is sponsored by Sigmoid.Follow Sigmoid online at: https://www.sigmoid.com/Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/Follow Sigmoid on Instagram at: http://instagram.com/sigmoidincFollow Rahul on LinkedIn at: https://www.linkedin.com/in/rksiit/Follow Reckitt Online at: http://reckitt.comFollow Reckitt on LinkedIn at: https://www.linkedin.com/company/reckitt/ Follow Taj on LinkedIn at: https://www.linkedin.com/in/tajpeeran/Taj and Rahul answer these questions:1) Rahul, what was your inspiration to start Sigmoid? Tell us about your data science practice and how have you been delivering impact for CPG customers?2) Taj you of course come from Mead Johnson and Reckitt. What is your role and what does a day in your life look like? Tell us how data and insights shape your marketing strategy?3) Rahul, Many CPG companies are recognizing that the digital world requires a new approach to marketing measurement. Tell our audience how Sigmoid's Multi-Touch  Attribution accelerator helps to optimize marketing spends and drive revenue?4) Taj, how are you leveraging Sigmoid in your everyday life? Do you connect their capabilities directly with ecommerce results? If so, how?5) Rahul - Connect AI to your solutions and how you extract value from AI which I believe is a buzzword in CPG? Taj - please chime in with how your role helps take Reckitt forward on this?6) Rahul - lets jump into 2 others areas - Personalized Recommendations & Customer Life-Time Value (CLTV). Take us through your offerings here.7) Rahul, why do you believe you are different from the many technology engineering analytics providers we talk to? What is your core value proposition and why should someone work with you?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

ipek damla sizler için garageband uygulamasında zil sesi yapmayı anlatıyor. GarageBand, iPad'inizi ve iPhone'unuzu zengin Dokunmatik Müzik Aleti koleksiyonuyla tam donanımlı bir kayıt stüdyosuna dönüştürür. Böylece istediğiniz her yerde müzik yapabilirsiniz. Ayrıca Live Loops ile isteyen herkes bir DJ gibi kolayca müzik yapıp eğlenebilir. Multi-Touch hareketlerini kullanarak piyano ve gitar çalın ve daha önce hiç nota çalmamış olsanız bile bir profesyonel gibi duyulmanızı sağlayacak ritimler yaratın. Bir gitar veya bas gitar bağlayın ve klasik amplifikatör ile efekt pedalı efektlerini kullanarak çalın. Dokunmatik Müzik Aleti, mikrofon veya bir gitar kullanarak 32 kanal desteğiyle gerçekleştirdiğiniz performansın kaydını anında alın. Ücretsiz ek müzik aletlerini, döngüleri ve dünyanın en iyi yapımcılarından bazıları tarafından yaratılmış ses paketlerini indirmek için Ses Arşivi'ni kullanın. Sonra da parçanızı arkadaşlarınızla ve ailenizle paylaşın. Live Loops. Bir DJ gibi müzik yapın • Live Loop hücrelerini veya hücre gruplarını dokunup tetikleyin • Apple tarafından tasarlanmış bir şablonla başlayın veya kendi ızgaranızı oluşturun • Dokunmatik Müzik Aletleri'ni kullanıp doğrudan bir hücreye kayıt yaparak özel döngüler yaratın • Remiks Efekti ile filtreler ve yineleyiciler gibi DJ stilinde efektler gerçekleştirin • Kayıt düğmesine dokunup Live Loop performansınızı kaydedin iPad'inizi, iPhone'unuzu veya iPod touch'ınızı müzik aleti gibi çalın • Müzik aletlerini yenilikçi Multi-Touch klavyede çalın • Alchemy Dokunmatik Müzik Aleti'ni kullanarak çalın ve kayıt yapın • Ritim Oluşturucu ile klasik davul makinelerinden esinlenen ritimler oluşturun • Ses Arşivi ile GarageBand için ücretsiz müzik aletleri, döngüler ve ses paketleri indirin • Ses kaydı yapın ve stüdyo kalitesinde efektler uygulayın • Sanal amplifikatörleri kullanarak efsanevi gitar veya bas melodilerini yeniden yaratın • Audio Unit genişletmelerini kullanarak üçüncü parti müzik uygulamalarındaki performanslarınızı doğrudan GarageBand'e kaydedin* iOS için Drummer • Parçanıza, sizin tarafınızdan yönlendirilen ve gerçekçi melodiler çalan sanal stüdyo bateristleri ekleyin • Bir milyonun üzerinde gerçekçi melodiler ve ataklar çalabilen akustik veya elektronik bateristler ya da perküsyoncular** arasından seçim yapın Smart Müzik Aletleri ile virtüöz gibi çalın • Smart Strings'i kullanarak tek başınıza tüm bir yaylı orkestrasını seslendirin • Herhangi bir klavye müzik aletini kullanarak Akor Çubukları ve otomatik çalınan ritmik kalıplarla performansınızı gerçekleştirin • Akustik ve elektro Smart Guitar üzerinde akorlara vurun veya ritmik kalıpları tetikleyin İstediğiniz her yerde parça besteleyin • Dokunmatik Müzik Aletleri'ni, ses kayıtlarını ve döngüleri kullanarak 32 kanal desteğiyle parçanızı kaydedin, aranje edin ve miksleyin*** • Görsel EQ, Bit Vuruşu ve Overdrive da dahil olmak üzere profesyonel miks efektlerini kullanın • Tümleşik not defteriyle parçanıza yorumlar ve şarkı sözü fikirleri ekleyin • iOS aygıtınız için özel zil sesleri ve uyarılar yaratın • iPhone'unuzdan veya iPad'inizden Logic Pro X projenize iCloud yoluyla uzaktan yeni izler ekleyin * App Store'dan edinilebilecek uyumlu üçüncü parti Audio Unit genişletmesi uygulamaları gerekir. ** GarageBand Ses Arşivi'nden ücretsiz indirilmesi gerekir. *** Çok izli kayıt için uyumlu bir üçüncü parti ses arabirimi gerekir. uygulamayı indirmek için: https://apps.apple.com/tr/app/garageband/id408709785?l=tr

Every modern smartphone and tablet uses a multi-touch user interface. Multi-touch is a relatively recent phenomenon. While the earliest research into multi-touch took place in the 1960s and 1970s, it wasn't until Wayne Westerman and Fingerworks in the early '00s that the first modern multi-touch device was created. And it took the iPhone in 2007 to make it mainstream. In this episode we explain where the technology for multi-touch came from and how it has changed the design of software. Show Notes Episode 21: How Have UIs Evolved? Episode 88: Human-Computer Interaction The One Device: The Secret History of the iPhone via Amazon Follow us on Twitter @KopecExplains. Theme “Place on Fire” Copyright 2019 Creo, CC BY 4.0 Find out more at http://kopec.live

The power of productivity is at your fingertips when you unlock these trackpad shortcuts.

The power of productivity is at your fingertips when you unlock these trackpad shortcuts.

#digitaljalebi #dj Nikhil Joshi is the Co-Founder of Digital Jalebi India's Premiere trans-disciplinary, Interactive Experiential Activation agency. Experiential marketing, spatial interactive installations, Virtual reality, Augmented Reality, Multitouch, Interactive Floor/Wall is their forte, they have done over 200 activations and have recently expanded to Dubai. Dj is moving from being a service-based to a product #startup, their first product is digitizing #liveevents #conferences #exhibitions through their #VR #app for Virtual Events. We spoke about #covid19, recruiting talent for XR, opportunities & challenges plus the road ahead for #dj https://in.linkedin.com/in/nikhil-joshi-6515b918 https://www.digitaljalebi.com/ ideo Links https://youtu.be/JV9UB3vq6TI https://youtu.be/1RGgW_mhy6k XROM- Home of Extended Reality Kindly Subscribe/Share Our Audio Podcast Channels Apple: https://podcasts.apple.com/us/podcast/xr-om/id1479853773Spotify: https://open.spotify.com/show/2ZnjHyLLNE2jX6rOoRj5QoGoogle: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9jMjg3YWVjL3BvZGNhc3QvcnNz Anchor: https://anchor.fm/s/c287aec/podcast/rss Kindly Subscribe to our Youtube channel www.youtube.com/xrompodcast Music Credit: Adam Avil/Pralay Track Title: Shiv

Everything's distracting, especially to many of us geeks. That's ok, though. Listen as John and Dave plow through their distractions to ensure everyone learns at least five new things. Your two favorite geeks troubleshoot AirPods, AirTags, Multitouch, and slow SSDs. They also share Cool Stuff Found from CES and beyond with products from JBL, Shokz, Pozio, Plugable, and more! Press play and enjoy.

Multi-touch attribution gets a lot of attention from marketing teams, but how much of it is necessary? For all of the hype around attribution models and technologies, Scott Stouffer argues that focus could be better spent on more productive activities. Join Scott in The Data Room as he explores the issues with multi-touch attribution reporting: - Reviewing the three goals of multi-touch attribution reporting (and which one is destructive to companies) (1:34) - Explaining why it's almost impossible to truly measure marketing influence (3:02) - The problems with multi-touch attribution with a longer sales cycles (5:55) - Introducing concept of multi-cycle attribution and how it can be more reflective of the true sales cycle (12:40)

Multi-touch attribution has its place in lower levels of an organization like channel management. But as you move up the ladder and start blending across multiple channels and multiple efforts within a business, you'll see that everything affects everything. You'll realize you don't need all the information — just enough information to make a decision. In this episode, Ryan Iyengar, President at Helium 10 , shares his thoughts on why multi-touch attribution can be misleading. We discuss: -How multi-touch attribution drives false precision -The value of experimentation vs attribution -The best way to do attribution -How to apply B2C experimentation to B2B Have an idea for a guest or show topic? Email me at dan@scaleMatters.com. Hear more go-to-market excellence by subscribing in Apple Podcasts, Spotify, or wherever you listen to podcasts. Listening on a desktop & can't see the links? Just search for Go-to-Market Excellence in your favorite podcast player.

In this week's episode of the KCREatingwealth Podcast, I had a really great time talking with an amazing guest! This week's guest on the podcast has an astounding story that had so much value that it had to be split into 2 episodes! Don is an Uxbridge, Massachusetts native, and is an incredible real estate investor, Realtor, commercial property manager and hard money loan originator, he really does it all! In this episode we get into Don's story and creating an out of state house flipping company, an absolutely next level off market multi-touch marketing system, creating multiple “buckets” of revenue, the power of tax benefits and write offs and so much more. Check him out here! Don's Linkedin: https://tinyurl.com/44wbspw7 3D Redevelopment: https://www.3dredevelopment.com/ Heritage & Main Real Estate: https://heritageandmain.com/ Follow me on social! Instagram: @Kylecurtinrealestate , @KCREatingwealth Facebook: @Kylecurtinrealestate Linkedin: Kyle Curtin Biggerpockets: Kyle Curtin Website: Kylecurtinrealestate.com What equipment do I use? Blue Snowball Usb Microphone (Brushed Aluminum)- https://amzn.to/339GEyY EJT Upgraded Microphone Pop Filter- https://amzn.to/3h9ajxj Music: Straight Through by Groove Bakery | https://groovebakery.com Music promoted by https://www.free-stock-music.com Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) https://creativecommons.org/licenses/by-nd/4.0/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Matt Fabrico from Outbound Advantage joins Gary to discuss cold email, finding lists, deliverability, benchmarks, and discusses his multi-touch outreach process to booking appointments for his clients.

Is your company gathering a lot of data? How much extensive analysis do you do on it? Do you then make business decisions off of it? What happens when the data you get is not 100% reliable? A Social Advertising Strategist and the CEO of Social Fulcrum, Andrew Krebs-Smith, challenges marketers to pay attention to purchasing behavior and to not rely too heavily on all the data they receive. Is multi-touch attribution really the answer to seeing what's making the most impact in your marketing efforts? Listen and find out!   Takeaways: A company may not capture reliable purchasing behavior data across their market because it's difficult to understand a user's behavior across electronic devices. They may click on an ad on their phone, but not their laptop, or vice versa. Consider asking yourself, is it worth gating content, or product, to have an increase in data capture, but a possible slight decrease in conversion because a small portion is not willing to give up their email? Multi-touch attribution is difficult to be relied on because buyers are interacting with marketing materials before they click. For example, an event could happen that triggers the buyer to have a need. Then they might see a few ads, which leads to an idea of doing a search. Then they click on your ad or fill out your form. How do you track that? Consider who the influencers are in the buying decision. How can you market to those influencers? Higher education is not preparing marketers for what they need. The industry is changing too much. Having real-world experience will give them the tactical knowledge they need to compete and succeed. Lift Study-When you have two groups, a placebo and a control group with a hard separation between the two. You run your usual ads to about 80% of your prospects where the 20% receive ads that having nothing to do with your product or service. Observing what happens between the two groups will allow you to see the impact that your ads are actually having. When you are starting out in your career path, do not compare yourself to others around you. Encourage yourself and trust your instincts that you are right where you need to be.   Links: LinkedIn: https://www.linkedin.com/in/andrewkrebssmith/ Social Fulcrum: https://socialfulcrum.com/ Social Fulcrum LinkedIn: https://www.linkedin.com/company/social-fulcrum/    Busted Myths: All the data that you get is reliable and therefore you should do extensive analysis on it.-This is not true. Often companies are spending time and resources to analyze and draw conclusions based on unreliable data. There is too big of a distance between advertisers and the actual consumers to ensure that all the data coming in is completely accurate.   Shout Outs 36:54 lululemon 1:03:08 Tim Ferriss - The Four Hour Work Week

How are evolving attribution models changing to meet increasingly digital and fragmented media spends? In this episode we chat to Yorgos Moschovis, Head of Data Science & Engineering at Datalicious, about the evolution of channel economics and how the industry attributes ad impact and sales, deep-dive into modern multi-touch attribution and discuss what attribution might look like in the future.See omnystudio.com/listener for privacy information.

Daniel Wallock is a marketer, heart condition survivor, and published author. Daniel's done startup and marketing related projects with over 50 companies including BMW i Ventures, The American Heart Association, Amazon Studios, Girl's Inc, and Sarah Lawrence College. Daniel has been interviewed in The Huffington Post, Forbes, TheNextWeb, and he has also appeared in the Los Angeles Times, Entrepreneur, Inc, and Yahoo News. Daniel was named as a Top Content Marketer to Follow in 2017 at Inc Magazine.   In this episode you'll learn: [00:58] Daniel's unique strategy for building relationships with other entrepreneurs online [03:00] What matters most when you're creating content [04:18] How did Daniel get into marketing? [06:11] What made Daniel start pitching himself to media outlets? [07:20] The type of funnel Daniel is working on right now [11:59] Why Daniel keeps on building and testing different funnels even though he can't follow up with all of his inbound leads? [13:20] Why did Daniel scale down and went to work for someone else? [17:04] What is so appealing about marketing to Daniel? [18:14] Why did Daniel study poetry at college? [20:20] How did Daniel get used to having someone to report to at BlitzMetrics? [21:47] Where does Daniel see himself in 5 years?   Links mentioned: Daniel's Website YouTube video that outlines how Daniel reached out to Alex Daniel on Twitter Daniel on Facebook   Brought to you by Experiment 27. Find us on Youtube here.   If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.   Get access to our FREE Sales Courses.

Jeff sits down with Mark Greentree of EverydayMacSupport, and Stephanie and Terry O'Brien to discuss some of the great new technologies students will use in school. Topics Covered:Getting a New iPad… Should I be nervous? iPad vs Laptop What to do with your new technology Great apps for your classroom and how to use them Cases and keyboards for your iPad Refurbished iPads and Laptops Purchasing on a budget Document sharing… cloud computing… iCloud Apps Discussed: http://itunes.apple.com/us/app/toy-story-read-along/id364376920?mt=8%20 (Toy Story Read-AlongBy Disney Publishing Worldwide Applications) A fully interactive reading experience packed with Games, Movie Clips, Coloring Pages, Sing-along Tunes, and Surprises on every page. Hear the story read aloud, record your own narration, or explore at your own pace. http://itunes.apple.com/us/app/balloonimals-hd/id382691195?mt=8 (Balloonimals HD:By IDEO) Balloonimals HD is a magical iPad activity that will entertain kids of all ages. Simply scribble and swipe to create and play with beautifully animated 3D balloon characters. http://itunes.apple.com/us/app/see.touch.learn./id406826506?mt=8%20 (See.Touch.Learn.) See.Touch.Learn.™ is a picture learning system designed by professionals specifically for those with autism and other special needs. http://itunes.apple.com/us/app/thomas-friends-thomas-gets/id407543651?mt=8%20 (Thomas & Friends: Thomas Gets His Own Branch Line) Little Engineers can Read, Play, Listen and Record with their favorite blue engine! http://itunes.apple.com/us/app/dexteria-fine-motor-skill/id420464455?mt=8%20 (Dexteria) Dexteria is a set of therapeutic hand exercises (not games) that improve fine motor skills and handwriting readiness in children and adults. http://itunes.apple.com/us/app/garageband/id408709785?mt=8 (GarageBand for iPad) GarageBand turns your iPad into a collection of Touch Instruments and a full-featured recording studio — so you can make music anywhere you go. Use Multi-Touch gestures to play pianos, organs, guitars, drums, and basses on your iPad. They sound and play like their counterparts, but let you do things you could never do on a real instrument. http://itunes.apple.com/us/app/imovie/id377298193?mt=8 (iMovie for iPad) Make beautiful HD movies anywhere with iMovie, the fast and fun moviemaking app for iPhone, iPod touch, and the amazing new iPad 2. Designed for the Multi-Touch screen, iMovie puts everything you need to tell your story at your fingertips. http://itunes.apple.com/us/app/keynote/id361285480?mt=8 (Keynote for iPhone 3GS, iPhone 4, iPod touch (3rd generation), iPod touch (4th generation), and iPad) Exclusively designed for the iPad, iPhone, and iPod touch, Keynote makes creating a world-class presentation — complete with animated charts and transitions — as simple as touching and tapping. Use full-screen view to present right on your iPad, iPhone, or iPod touch. http://Exclusively%20designed%20for%20the%20iPad,%20iPhone,%20and%20iPod%20touch,%20Pages%20lets%20you%20create,%20edit,%20and%20view%20documents%20wherever%20you%20are.%20Every%20page%20looks%20stunning%20and%20clear%20on%20iPad%20%E2%80%94%20and%20also%20on%20iPhone%204%20and%20the%20latest%20iPod%20touch,%20thanks%20to%20the%20high-resolution%20Retina%20display./ (Pages for iPhone 3GS, iPhone 4, iPod touch (3rd generation), iPod touch (4th generation), and iPad) Exclusively designed for the iPad, iPhone, and iPod touch, Pages lets you create, edit, and view documents wherever you are. Every page looks stunning and clear on iPad — and also on iPhone 4 and the latest iPod touch, thanks to the high-resolution Retina display. http://itunes.apple.com/us/app/numbers/id361304891?mt=8 (Numbers for iPhone 3GS, iPhone 4, iPod touch (3rd generation), iPod touch (4th generation), and iPad) Exclusively designed for the iPad, iPhone, and iPod touch, Numbers lets you make compelling spreadsheets in minutes — with tables, charts,...