Podcasts about multi touch

Timothy Davis has led performance marketing for all of Shopify for the past 2.5 years, and as a consultant has helped companies like Pinterest, LinkedIn, Redfin, and Eventbrite kickstart and scale their performance marketing teams. In every one of those cases, he got them so performant at paid growth that they significantly scale spend and investment in these channels. In our conversation, we cover:• When and how to start investing in performance marketing• Common mistakes companies make with paid ads• How to build and structure a performance marketing team• How to get your creatives performing better• Strategies for optimizing workflows and team efficiency• How AI will change performance marketing• Much more—Brought to you by:• BuildBetter—AI for product teams• OneSchema—Import CSV data 10x faster• Eppo—Run reliable, impactful experiments—Find the transcript and references at: https://www.lennysnewsletter.com/p/performance-marketing-timothy-davis—Where to find Timothy Davis:• LinkedIn: https://www.linkedin.com/in/timothypatrickdavis/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Timothy's background (02:31) Understanding performance marketing (06:31) The importance of paid search (08:39) Identifying growth potential (09:54) Case studies: Hairstory and Ipsy (12:22) Experimenting with new platforms (18:57) Choosing the right platforms (20:23) LinkedIn for B2B marketing (27:56) When to start investing in paid growth (33:33) Common mistakes in performance marketing (37:41) Working with agencies and consultants (40:36) Hiring for performance marketing (47:33) Metrics that matter (54:43) Competitor analysis and CPC insights (56:15) Custom reports and data visualization(56:38) Understanding impression and click share (59:10) True competition metrics (01:02:14) Attribution and incrementality (01:08:52) Building a performance marketing team (01:10:53) Creative and ad copy collaboration (01:15:48) Managing workload and hiring strategy (01:20:52) Training and onboarding new hires (01:24:41) Impact of ATT on performance marketing (01:25:56) The power of creative in ads (01:29:47) Using AI in performance marketing (01:37:16) Lightning round —Referenced:• Shopify: https://www.shopify.com/• What Is Performance Marketing?: https://www.shopify.com/blog/performance-marketing• Google AI: https://ai.google/• Pinterest: https://www.pinterest.com/• Eventbrite: https://www.eventbrite.com/• Booking.com: https://www.booking.com/• Credit Karma: https://www.creditkarma.com/• Hairstory: https://hairstory.com/• Google Display Network: https://www.semrush.com/blog/google-display-network/• SoftLayer Becomes Part of IBM's SmartCloud: https://www.datacenterknowledge.com/deals/softlayer-becomes-part-of-ibm-s-smartcloud• Coca-Cola Freestyle: https://www.coca-colafreestyle.com/• Monday.com: https://monday.com/• How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennysnewsletter.com/p/how-to-sell-your-ideas-and-rise-within• Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey• The Signal and the Noise: Why So Many Predictions Fail—But Some Don't: https://www.amazon.com/Signal-Noise-Many-Predictions-Fail-but/dp/0143125087• Courtney Wenneborg on LinkedIn: https://www.linkedin.com/in/cwenneborg/• PPC Hero: https://www.ppchero.com/• Another Deep Dive into Auction Insights, by Jacob Brown: https://www.ppchero.com/another-deep-dive-into-auction-insights/•Multitouch: https://multitouch.app/• What is time decay attribution?: https://growthmethod.com/what-is-time-decay-attribution/• Linear: https://linear.app/• Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment: https://faculty.haas.berkeley.edu/stadelis/BNT_ECMA_rev.pdf• ADT: https://www.adt.com/• Shopify Bursts: https://focus.business/blog/shopify-bursts/• The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter: https://www.amazon.com/First-90-Days-Strategies-Expanded/dp/1422188612• Kat Nguyen on Shopify: https://www.linkedin.com/in/katngy/• Dollar Shave Club ad: https://www.youtube.com/watch?v=ZUG9qYTJMsI• The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living: https://www.amazon.com/Daily-Stoic-Meditations-Wisdom-Perseverance/dp/0735211736• Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All: https://www.amazon.com/Great-Choice-Uncertainty-Luck-Why-Despite/dp/0062120999• X-Men '97 on Disney+: https://www.disneyplus.com/series/x-men-97/vc1XIz90ZNH5• RRR on Netflix: https://www.netflix.com/title/81476453• The Playlist on Netflix: https://www.netflix.com/title/81186296• Welcome to Wrexham on Hulu: https://www.hulu.com/series/welcome-to-wrexham-c6906d50-d06c-40d1-a57c-1885d9dc2fef• The Billion Dollar Code on Netflix: https://www.netflix.com/title/81074012• Magic Mind: https://magicmind.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

เมื่อ Apple ได้ทำการเปิดตัวอินเทอร์เฟซแบบ multitouch ที่มาพร้อมกับการเปิดตัว iPhone ในปี 2007 มันเหมือนโลกของการปฏิสัมพันธ์กับมือถือหรือคอมพิวเตอร์ได้เปลี่ยนประวัติศาสตร์ไปอย่างสิ้นเชิง ต้องบอกว่าเทคโนโลยีดังกล่าวนั้นใช้เวลาถึงสามทศวรรษกว่าจะออกมาให้โลกได้ยลโฉมอย่างสมบูรณ์แบบพร้อมกับการเปิดตัว iPhone รุ่นแรกจาก Apple ตัดภาพมาที่ปัจจุบันต้องบอกว่าอินเทอร์เฟซแบบ multitouch นั้นกลายเป็นส่วนหนึ่งของชีวิตประจำวันของผู้คนนับพันล้านทั่วโลก ใช้ในงานต่าง ๆ เช่น การเช็คอีเมล เล่มเกม แต่เพลง แต่ถ้าย้อนกลับไปจุดกำเนิดของมันต้องบอกว่าเป็นเรื่องที่น่าทึ่ง เพราะมันเกิดมาจากสาเหตุที่น่าตกใจก็คือ การป้องกันไม่ให้เครื่องบินชนกันในอากาศ เลือกฟังกันได้เลยนะครับ อย่าลืมกด Follow ติดตาม PodCast ช่อง Geek Forever's Podcast ของผมกันด้วยนะครับ ========================= ร่วมสนับสนุน ด.ดล Blog และ Geek Forever Podcast เพื่อให้เรามีกำลังใจในการผลิต Content ดี ๆ ให้กับท่าน https://www.tharadhol.com/become-a-supporter/ ——————————————– ติดตาม ด.ดล Blog ผ่าน Line OA เพียงคลิก : https://lin.ee/aMEkyNA ——————————————– ไม่พลาดข่าวสารผ่านทาง Email จาก ด.ดล Blog : https://www.getrevue.co/profile/tharadhol ——————————————– Geek Forever Club พื้นที่ของการแลกเปลี่ยนข้อมูลข่าวสาร ความรู้ ด้านธุรกิจ เทคโนโลยีและวิทยาศาสตร์ ใหม่ ๆ ที่น่าสนใจ https://www.facebook.com/groups/geek.forever.club/ ========================= ช่องทางติดตาม ด.ดล Blog เพิ่มเติมได้ที่ Fanpage : www.facebook.com/tharadhol.blog Blockdit : www.blockdit.com/tharadhol.blog Twitter : www.twitter.com/tharadhol Instragram : instragram.com/tharadhol TikTok : tiktok.com/@geek.forever Youtube : www.youtube.com/c/mrtharadhol Linkedin : www.linkedin.com/in/tharadhol Website : www.tharadhol.com

Charlie and Crissy joined Chris Walker on the Revenue Vitals podcast to talk through the intricaies of funnel/pipeline architecture vs. MT attribution. The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics.The discussion provides a nuanced exploration into the stark differences between funnel tracking and multitouch attribution. While both concepts play vital roles within a company's data-driven decision-making processes, they each serve distinct purposes.Chris, Charlie, and Crissy dissect common missteps companies face, emphasizing the need for a strong, actionable understanding of buyer progression and sales optimization.

How's your handle on the differences between funnel metrics and multi-touch attribution? We see a lot of confused marketers confidently referring to one when they actually mean the other, and we think it's high time to set the record straight.In this episode of The Revenue Growth Architects, we're quickly (in around 10 minutes) demystifying the confusion around funnel metrics and multi-touch attribution by discussing five key differences. These include how funnel metrics and MT attribution are measured, what they're best at, the biases each introduces into your data, and how difficult each is to track and analyze. Tune into this episode to finally (and completely) understand the differences between funnel metrics and multi-touch attribution.Do you have a marketing ops question you'd like answered? Reach out to us at rga@cs2marketing.com.

This is a replay of our flagship online event, Lift-Off 2024. If you would like to see the video version, click this link and subscribe to my Youtube Channel & to view all of my referrals and business resources:  ⁠⁠⁠⁠https://tannermullen.typedream.app/⁠⁠⁠ If you would like to book a Business Breakthrough, click this link: https://calendly.com/dripjobs/breakthrough --- Send in a voice message: https://podcasters.spotify.com/pod/show/tanner-mullen/message

Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results. But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other? Join Proof Analytics' CEO Mark Stouse and Supermetrics' Product Evangelist Evan Kaeding to find out! Here's what you'll learn: What are multi-touch attribution and marketing mix modeling Is one ultimately better than the other? What are the main benefits of the two approaches? Are there contextual factors like company size, industry, or advertising spend that should factor into the decision? What about the disadvantages? What steps can companies take to improve the models they're using?

In this podcast episode, BIA's Nicole Ovadia interviews Jay Loeffler, the Chief Revenue Officer of Valpak, to explore the significance and adaptability of direct mail in a world dominated by digital channels. They discuss attribution, political crowd-out, the complementary nature of direct mail to TV and radio advertising, the economic reasonings behind advertiser decisions, and the impact of continuously changing consumer behaviors, which includes how Gen Z is rediscovering the allure of physical mail.As Loeffler explains, direct mail bridges the gap from browsing to conversion by delivering tailored content and deals that resonate with consumers across various demographics.Listen now and download (here) a recent survey of local businesses and their plans and priorities for advertising in 2024. 

Sun, 26 Nov 2023 22:00:00 GMT http://relay.fm/mpu/720 http://relay.fm/mpu/720 The 2023 Developer Roundtable 720 David Sparks and Stephen Hackett Stephen and David are joined by David Smith, Malin Sundberg and Ken Case to talk about developing for Apple's platforms here in 2023. Stephen and David are joined by David Smith, Malin Sundberg and Ken Case to talk about developing for Apple's platforms here in 2023. clean 7141 Subtitle: Buckets Full of LEGOStephen and David are joined by David Smith, Malin Sundberg and Ken Case to talk about developing for Apple's platforms here in 2023. This episode of Mac Power Users is sponsored by: 1Password: Never forget a password again. TextExpander: Get 20% off with this link and type more with less effort! Expand short abbreviations into longer bits of text, even fill-ins, with TextExpander. Squarespace: Save 10% off your first purchase of a website or domain using code MPU. Tailscale: Secure remote access to shared resources. Sign up today. Guest Starring: David Smith, Malin Sundberg, and Ken Case Links and Show Notes: Sign up for the MPU email newsletter and join the MPU forums. More Power Users: Ad-free episodes with regular bonus segments Submit Feedback Get 20% off all Annual Memberships - Relay FM The Omni Group Ken Case on Mastodon David Smith, Independent iOS Developer Under the Radar - Relay FM _David Smith on Mastodon Mercury Weather Orbit | Time Tracking & Invoicing Mac Power Users #698: The 80/20 Split, with Malin Sundberg - Relay FM Malin on Mastodon Apple Announces iPhone 2.0 Software Beta and iPhone Software Development Kit - Apple“We're excited about creating a vibrant third-party developer community with potentially thousands of native applications for iPhone and iPod touch,” said Steve Jobs, Apple's CEO. “iPhone's enterprise features combined with its revolutionary Multi-Touch user interface and advanced software architecture provide the best user experience and the most advanced software platform ever for a mobile device.” NeXTcube - Wikipedia OmniGraphSketcher Support - The Omni Group Apple Beta Software Program Apple Platforms State of the Union (2023) Requesting Technical Support - Apple Developer Apple Computer, Inc. Agrees to Aquire NeXT Software, Inc. iOS 17.2 hints at sideloading apps from outside the App Store - 9to5Mac Apple Search Ads Program Swift - Apple Developer SwiftUI - Apple Developer Objective-C - Wikipedia OmniFocus 4 First Look & Invitation to Help Test - The Omni Group Blog Mac Catalyst - Apple Developer Work with Apple and visionOS - Apple Developer WeatherKit - Apple Developer

Sun, 26 Nov 2023 22:00:00 GMT http://relay.fm/mpu/720 http://relay.fm/mpu/720 David Sparks and Stephen Hackett Stephen and David are joined by David Smith, Malin Sundberg and Ken Case to talk about developing for Apple's platforms here in 2023. Stephen and David are joined by David Smith, Malin Sundberg and Ken Case to talk about developing for Apple's platforms here in 2023. clean 7141 Subtitle: Buckets Full of LEGOStephen and David are joined by David Smith, Malin Sundberg and Ken Case to talk about developing for Apple's platforms here in 2023. This episode of Mac Power Users is sponsored by: 1Password: Never forget a password again. TextExpander: Get 20% off with this link and type more with less effort! Expand short abbreviations into longer bits of text, even fill-ins, with TextExpander. Squarespace: Save 10% off your first purchase of a website or domain using code MPU. Tailscale: Secure remote access to shared resources. Sign up today. Guest Starring: David Smith, Malin Sundberg, and Ken Case Links and Show Notes: Sign up for the MPU email newsletter and join the MPU forums. More Power Users: Ad-free episodes with regular bonus segments Submit Feedback Get 20% off all Annual Memberships - Relay FM The Omni Group Ken Case on Mastodon David Smith, Independent iOS Developer Under the Radar - Relay FM _David Smith on Mastodon Mercury Weather Orbit | Time Tracking & Invoicing Mac Power Users #698: The 80/20 Split, with Malin Sundberg - Relay FM Malin on Mastodon Apple Announces iPhone 2.0 Software Beta and iPhone Software Development Kit - Apple“We're excited about creating a vibrant third-party developer community with potentially thousands of native applications for iPhone and iPod touch,” said Steve Jobs, Apple's CEO. “iPhone's enterprise features combined with its revolutionary Multi-Touch user interface and advanced software architecture provide the best user experience and the most advanced software platform ever for a mobile device.” NeXTcube - Wikipedia OmniGraphSketcher Support - The Omni Group Apple Beta Software Program Apple Platforms State of the Union (2023) Requesting Technical Support - Apple Developer Apple Computer, Inc. Agrees to Aquire NeXT Software, Inc. iOS 17.2 hints at sideloading apps from outside the App Store - 9to5Mac Apple Search Ads Program Swift - Apple Developer SwiftUI - Apple Developer Objective-C - Wikipedia OmniFocus 4 First Look & Invitation to Help Test - The Omni Group Blog Mac Catalyst - Apple Developer Work with Apple and visionOS - Apple Developer WeatherKit - Apple Developer

This podcast is a commentary and does not contain any copyrighted material of the reference source. We strongly recommend accessing/buying the reference source at the same time. ■Reference Source https://www.ted.com/talks/jeff_han_the_radical_promise_of_the_multi_touch_interface ■Post on this topic (You can get FREE learning materials!) https://englist.me/101-academic-words-reference-from-jeff-han-the-radical-promise-of-the-multi-touch-interface-ted-talk/ ■Youtube Video https://youtu.be/6LDd6mShhNo (All Words) https://youtu.be/T5UUczKtlMo (Advanced Words) https://youtu.be/nTfdfB4GtmA (Quick Look) ■Top Page for Further Materials https://englist.me/ ■SNS (Please follow!)

Are you struggling to understand the difference between funnel metrics and MT attribution? Have we got an episode for you! Special guest Alison Rouse joins the Revenue Growth Architects to set the record straight and help you learn about the challenges of analyzing data, the importance of strategic thinking, and the tools that can provide better ROI and data analysis.

Did you know that it can take over 10 touches, on average, to get a response and even more to actually close a deal? The exact number of touches will vary but the significant point is that the days of sending a mailer and closing are largely in the rearview. On this episode, we're joined by land investing expert and systems guru Callan Faulkner who breaks down the importance of multi-touch marketing. She also walks us through the benefits of texting and when to introduce it into your marketing plan as well as a breakdown of her own multiple-touch workflow – and so much more. IN THIS EPISODE LISTEN AND LEARN: When to introduce texting into your workflow (and how)Why multi-touch marketing is critical to closing dealsHow having a single source of truth and a dedicated CRM can transform and streamline your investing Shownotes: REI Optimize (Hello@Reioptimize.Com)Buy Back Your Time By Dan Martell

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today we are so excited to be joined by Roi Nam, Co-founder and CEO of Airbridge. Attribution measurement solution Airbridge has become Meta's (Facebook) official business partner, the first to be accepted into both MMP and MTA programs globally. As one of the major accomplishments in his life, Roi has been awarded the 2020 Forbes 30 Under 30 Asia. Roi is also an awarded engineer and entrepreneur. His value is his vast experience and industry knowledge after providing mar-tech consulting services to over 300+ companies. Airbridge is a unified measurement solution featuring Mobile Measurement (MMP), Multi-touch Attribution (MTA), and Marketing Mix Modeling (MMM) packed into a single unified dashboard -- helping marketers to discover and maximize their true sources of growth while empowering them through tools such as deep-linking, real-time marketing analytics, audience builder, and fraud protection. Discover how incrementally and multi-touch attribution plays a significant role in app user conversion! The App Growth Show is sponsored by the App Guardians- the Marketing Agency Division of App Growth Network; we're an award-winning app marketing agency based in North America made up of a team of mobile experts that help apps scale their business with customized app marketing strategies. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: Roi Nam ( CEO & Co-Founder @ Airbridge ) https://www.linkedin.com/in/roinam/ Jennifer Sansone (Content Head @ App Guardians ) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to App Guardians podcast show to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

"Marketing Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data.  In this session, we will dive into multi-touch attribution challenges and provide a plan of action to surface insights you'll need to evolve your marketing performance. You will learn how Sameer Khan's award-winning marketing operations team was able to partner with Sales and Finance to implement a multi-touch attribution model. Sameer will share the steps you need to take to successfully implement an attribution model, and the lessons he learned going through the process.  Sessions Takeaway: - how to design a multi-touch attribution model framework. - best practices for attribution technology and reporting and things to avoid. - how to overcome organization-wide omni-channel myths and challenges.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Where do you find most of your candidates?  If LinkedIn is your primary platform for sourcing and engaging with candidates, this episode is for you. We are not telling you to stop using LinkedIn. But we believe that it's a mistake to be over-reliant on LinkedIn as your main source of candidates. In this episode, you will hear the downsides of being dependent upon LinkedIn. You'll also learn what specific steps you can take now to enhance your candidate engagement and increase response rates to your outreach.  Episode Outline and Highlights [00:57] The six pillars of a successful seven-figure recruitment business. [2:22] Clients versus candidates - which do you need more of? [3:31] Why it is essential to track the source of the candidates you place. [5:14] The downsides of being over-reliant on LinkedIn as your primary source of candidates. [6:47] Why using InMails may not be the most effective method of outreach. [8:05] Going further - how to leverage multi-channel communication strategies. [10:04] Isn't a 12-step candidate recruitment campaign going overboard? [12:36] Benefits of developing a multi-step, multi-channel approach. [13:38] Two more reasons why it's risky to rely too much on LinkedIn. [15:14] Strategies to increase candidate response. [17:02] Simple steps you can take to put this into action. The Downsides of Being Over-Reliant on LinkedIn LinkedIn is actually the number one source of candidates for the majority of recruiters out there. But there are downsides to being over-reliant on LinkedIn as your primary source of candidates. Some of them are: Your competitors and clients are searching on LinkedIn too.  Candidates are inundated with messages on LinkedIn.  Not every candidate is active on LinkedIn. Also, you have to remember that you do not own the data on LinkedIn. The data belongs to LinkedIn and they could at any time just cut you off. They can restrict your account and remove the facility. All the time you have invested in curating that network can be taken away. So we always recommend that you extract data from LinkedIn and build your own database. Then your ATS will become your number one source of candidates in the future. Going Further and Leveraging Multi-Channel Strategies We are not saying to stop using LinkedIn. We just want you to go much further when it comes to your candidate outreach and activities. Your goal should be to have a sophisticated, multi-touch, multi-channel recruiting campaign in place - one that leverages automation technology. In this episode, we will be giving examples of strategies you can use to increase candidate response and engagement. The Benefits of Implementing a Multi-Touch, Multi-Channel Recruitment Campaign Do not leave money on the table. You owe it to yourself and your candidates to make them aware of the opportunity on offer.  As a recruiter, increasing your response rates translates to more placements and profits. Plus it enables you to have a positive impact on more lives.  Here are some of the benefits of utilizing multi-channel strategies: Increase in response to your candidate outreach. Increase the number of quality candidates that you can present. It will shorten the time to fill positions. Save time in leveraging tools and automation. Have a sense of control over your candidate pipeline. Our Sponsors This podcast is proudly sponsored by i-intro and Recruitment Entrepreneur.   i-intro® is an end-to-end retained recruitment platform. Their technology and methodology allow recruiters to differentiate themselves from the competition, win more retained business, bigger fees, and increase their billings. Their software combined with world-class training enables you to transition from transactional, contingency recruiter to consultative, retained recruiter. Instead of being perceived as a “me too” vendor, you'll be positioned as a “me only” solutions provider. Be sure to mention Mark Whitby or The Resilient Recruiter. Book your free, no-obligation consultation here: www.recruitmentcoach.com/retained   Recruitment Entrepreneur is the world's leading Private Equity firm specializing in the international recruitment industry. If you've dreamed of starting, scaling, and selling your recruitment business, this is your chance. James Caan and his team at Recruitment Entrepreneur are actively seeking ambitious recruiters in who they can invest. They provide everything you need to grow a successful recruitment business including funding, financial expertise, coaching and mentoring, operational strategy, back office support, marketing, and talent attraction solutions. Be sure to mention Mark Whitby or The Resilient Recruiter. Start a conversation here: https://www.recruitmentcoach.com/vc   People and Resources Mentioned Download the Job Order Scorecard here Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Related Podcast You Might Enjoy TRR#70 How to Boost Candidate Engagement and Win the Next War for Talent, with Alan Cutter   Subscribe to The Resilient Recruiter  

در این ویدئو با مجیک ترکپد ۲ آشنا میشیم که تقریبا نسخه اکسترنال تاچ پد مکبوک ها میشه گفت هست و کاربرد های خیلی زیادی داره اسم برنامه ای که معرفی شد Multitouch هست که میتونید توی گوگل سرچ کنید و لینک دانلودش رو پیدا کنید

Bienvenue dans cet épisode 97 d'iWeek (la semaine Apple), le podcast. MacBook Pro 13“ M2 : il n'a vraiment rien pour lui. Présentation : Benjamin Vincent. Intervenants : François Le Truédic, Fabrice Neuman. Production : OUATCH Audio. Cette semaine : contrairement au M2 gravé en 5 nanomètres, les M2 Pro et M2 Max pourraient être les premiers processeurs Apple à bénéficier de la gravure en 3 nanomètres. Quels bénéfices ? Quelles conséquences en terme de puissance, de consommation électrique ? Et comment s'y reconnaitre dans la gamme Mac ? Pendant ce temps, les mauvaises nouvelles se multiplient pour le MacBook Pro M2 13“ : des tests ont mis en évidence que le SSD sur le modèle 256 Go est deux fois moins rapide que son équivalent le MacBook Pro M1 13“. Pourquoi ? On a l'explication. Pomme-S vous donne un avant-goût de la rentrée et de l'avalanche d'annonces prévues d'ici Noël chez Apple... Et du côté des rumeurs, celle du retour du HomePod dans une version améliorée et enrichie d'un écran Multitouch a ses supporters ! Et puis, dans "Ma maison connectée", François Le Truédic éclaircit l'avenir de l'iPad en tant que concentrateur Homekit... ou plutôt Apple Home ! Le châpitrage de cet épisode 97 est intégré par Apple, à Apple Podcasts. Vous pouvez donc en profiter aussi, désormais, en nous écoutant sur votre iPhone, iPad, Mac, Apple TV ou Apple Watch ! Rendez-vous  jeudi prochain, 7 juillet 2022 vers 20h, pour l'épisode 98 d'iWeek (la semaine Apple)  ! Par ailleurs, retrouvez la version vidéo du podcast sur la chaîne YouTube d'iWeek ! Mise en ligne : chaque vendredi. Abonnez-vous à la chaîne YouTube d'iWeek et cliquez sur la cloche pour être alerté dès qu'un nouvel épisode est disponible en vidéo. Si l'actualité Apple vous passionne, abonnez-vous gratuitement à "la quotidienne iWeek", le 1er podcast quotidien sur l'actu Apple : 5 minutes par jour, 5 jours par semaine, du lundi au vendredi, avec l'essentiel de l'info Apple quotidienne. la quotidienne Apple sur Apple Podcasts : https://apple.co/3lTrLe6 (nouveau lien) la quotidienne Apple sur Spotify : https://sptfy.com/iweekLQI (nouveau lien) Pour avoir les dernières nouvelles d'iWeek, suivez notre compte Twitter : @iweeknews.

The CPG Guys, Sri & PVSB, are joined in this episode by:Taj Peeran, VP of Digital, Commerce & Brand Engagement at ReckittRahul Kumar Singh: Co-Founder  at SigmoidThis episode is sponsored by Sigmoid.Follow Sigmoid online at: https://www.sigmoid.com/Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/Follow Sigmoid on Instagram at: http://instagram.com/sigmoidincFollow Rahul on LinkedIn at: https://www.linkedin.com/in/rksiit/Follow Reckitt Online at: http://reckitt.comFollow Reckitt on LinkedIn at: https://www.linkedin.com/company/reckitt/ Follow Taj on LinkedIn at: https://www.linkedin.com/in/tajpeeran/Taj and Rahul answer these questions:1) Rahul, what was your inspiration to start Sigmoid? Tell us about your data science practice and how have you been delivering impact for CPG customers?2) Taj you of course come from Mead Johnson and Reckitt. What is your role and what does a day in your life look like? Tell us how data and insights shape your marketing strategy?3) Rahul, Many CPG companies are recognizing that the digital world requires a new approach to marketing measurement. Tell our audience how Sigmoid's Multi-Touch  Attribution accelerator helps to optimize marketing spends and drive revenue?4) Taj, how are you leveraging Sigmoid in your everyday life? Do you connect their capabilities directly with ecommerce results? If so, how?5) Rahul - Connect AI to your solutions and how you extract value from AI which I believe is a buzzword in CPG? Taj - please chime in with how your role helps take Reckitt forward on this?6) Rahul - lets jump into 2 others areas - Personalized Recommendations & Customer Life-Time Value (CLTV). Take us through your offerings here.7) Rahul, why do you believe you are different from the many technology engineering analytics providers we talk to? What is your core value proposition and why should someone work with you?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

ipek damla sizler için garageband uygulamasında zil sesi yapmayı anlatıyor. GarageBand, iPad'inizi ve iPhone'unuzu zengin Dokunmatik Müzik Aleti koleksiyonuyla tam donanımlı bir kayıt stüdyosuna dönüştürür. Böylece istediğiniz her yerde müzik yapabilirsiniz. Ayrıca Live Loops ile isteyen herkes bir DJ gibi kolayca müzik yapıp eğlenebilir. Multi-Touch hareketlerini kullanarak piyano ve gitar çalın ve daha önce hiç nota çalmamış olsanız bile bir profesyonel gibi duyulmanızı sağlayacak ritimler yaratın. Bir gitar veya bas gitar bağlayın ve klasik amplifikatör ile efekt pedalı efektlerini kullanarak çalın. Dokunmatik Müzik Aleti, mikrofon veya bir gitar kullanarak 32 kanal desteğiyle gerçekleştirdiğiniz performansın kaydını anında alın. Ücretsiz ek müzik aletlerini, döngüleri ve dünyanın en iyi yapımcılarından bazıları tarafından yaratılmış ses paketlerini indirmek için Ses Arşivi'ni kullanın. Sonra da parçanızı arkadaşlarınızla ve ailenizle paylaşın. Live Loops. Bir DJ gibi müzik yapın • Live Loop hücrelerini veya hücre gruplarını dokunup tetikleyin • Apple tarafından tasarlanmış bir şablonla başlayın veya kendi ızgaranızı oluşturun • Dokunmatik Müzik Aletleri'ni kullanıp doğrudan bir hücreye kayıt yaparak özel döngüler yaratın • Remiks Efekti ile filtreler ve yineleyiciler gibi DJ stilinde efektler gerçekleştirin • Kayıt düğmesine dokunup Live Loop performansınızı kaydedin iPad'inizi, iPhone'unuzu veya iPod touch'ınızı müzik aleti gibi çalın • Müzik aletlerini yenilikçi Multi-Touch klavyede çalın • Alchemy Dokunmatik Müzik Aleti'ni kullanarak çalın ve kayıt yapın • Ritim Oluşturucu ile klasik davul makinelerinden esinlenen ritimler oluşturun • Ses Arşivi ile GarageBand için ücretsiz müzik aletleri, döngüler ve ses paketleri indirin • Ses kaydı yapın ve stüdyo kalitesinde efektler uygulayın • Sanal amplifikatörleri kullanarak efsanevi gitar veya bas melodilerini yeniden yaratın • Audio Unit genişletmelerini kullanarak üçüncü parti müzik uygulamalarındaki performanslarınızı doğrudan GarageBand'e kaydedin* iOS için Drummer • Parçanıza, sizin tarafınızdan yönlendirilen ve gerçekçi melodiler çalan sanal stüdyo bateristleri ekleyin • Bir milyonun üzerinde gerçekçi melodiler ve ataklar çalabilen akustik veya elektronik bateristler ya da perküsyoncular** arasından seçim yapın Smart Müzik Aletleri ile virtüöz gibi çalın • Smart Strings'i kullanarak tek başınıza tüm bir yaylı orkestrasını seslendirin • Herhangi bir klavye müzik aletini kullanarak Akor Çubukları ve otomatik çalınan ritmik kalıplarla performansınızı gerçekleştirin • Akustik ve elektro Smart Guitar üzerinde akorlara vurun veya ritmik kalıpları tetikleyin İstediğiniz her yerde parça besteleyin • Dokunmatik Müzik Aletleri'ni, ses kayıtlarını ve döngüleri kullanarak 32 kanal desteğiyle parçanızı kaydedin, aranje edin ve miksleyin*** • Görsel EQ, Bit Vuruşu ve Overdrive da dahil olmak üzere profesyonel miks efektlerini kullanın • Tümleşik not defteriyle parçanıza yorumlar ve şarkı sözü fikirleri ekleyin • iOS aygıtınız için özel zil sesleri ve uyarılar yaratın • iPhone'unuzdan veya iPad'inizden Logic Pro X projenize iCloud yoluyla uzaktan yeni izler ekleyin * App Store'dan edinilebilecek uyumlu üçüncü parti Audio Unit genişletmesi uygulamaları gerekir. ** GarageBand Ses Arşivi'nden ücretsiz indirilmesi gerekir. *** Çok izli kayıt için uyumlu bir üçüncü parti ses arabirimi gerekir. uygulamayı indirmek için: https://apps.apple.com/tr/app/garageband/id408709785?l=tr

Every modern smartphone and tablet uses a multi-touch user interface. Multi-touch is a relatively recent phenomenon. While the earliest research into multi-touch took place in the 1960s and 1970s, it wasn't until Wayne Westerman and Fingerworks in the early '00s that the first modern multi-touch device was created. And it took the iPhone in 2007 to make it mainstream. In this episode we explain where the technology for multi-touch came from and how it has changed the design of software. Show Notes Episode 21: How Have UIs Evolved? Episode 88: Human-Computer Interaction The One Device: The Secret History of the iPhone via Amazon Follow us on Twitter @KopecExplains. Theme “Place on Fire” Copyright 2019 Creo, CC BY 4.0 Find out more at http://kopec.live

The power of productivity is at your fingertips when you unlock these trackpad shortcuts.

The power of productivity is at your fingertips when you unlock these trackpad shortcuts.

#digitaljalebi #dj Nikhil Joshi is the Co-Founder of Digital Jalebi India's Premiere trans-disciplinary, Interactive Experiential Activation agency. Experiential marketing, spatial interactive installations, Virtual reality, Augmented Reality, Multitouch, Interactive Floor/Wall is their forte, they have done over 200 activations and have recently expanded to Dubai. Dj is moving from being a service-based to a product #startup, their first product is digitizing #liveevents #conferences #exhibitions through their #VR #app for Virtual Events. We spoke about #covid19, recruiting talent for XR, opportunities & challenges plus the road ahead for #dj https://in.linkedin.com/in/nikhil-joshi-6515b918 https://www.digitaljalebi.com/ ideo Links https://youtu.be/JV9UB3vq6TI https://youtu.be/1RGgW_mhy6k XROM- Home of Extended Reality Kindly Subscribe/Share Our Audio Podcast Channels Apple: https://podcasts.apple.com/us/podcast/xr-om/id1479853773Spotify: https://open.spotify.com/show/2ZnjHyLLNE2jX6rOoRj5QoGoogle: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9jMjg3YWVjL3BvZGNhc3QvcnNz Anchor: https://anchor.fm/s/c287aec/podcast/rss Kindly Subscribe to our Youtube channel www.youtube.com/xrompodcast Music Credit: Adam Avil/Pralay Track Title: Shiv

Everything's distracting, especially to many of us geeks. That's ok, though. Listen as John and Dave plow through their distractions to ensure everyone learns at least five new things. Your two favorite geeks troubleshoot AirPods, AirTags, Multitouch, and slow SSDs. They also share Cool Stuff Found from CES and beyond with products from JBL, Shokz, Pozio, Plugable, and more! Press play and enjoy.

Today we're going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working together to achieve greater success. To help me discuss this topic, I'd like to welcome Cameron Horton and David Hiltner of Attribution.

Today we're going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working together to achieve greater success. To help me discuss this topic, I'd like to welcome Cameron Horton and David Hiltner of Attribution.

Welcome to a special episode of the show brought to you Attribution, an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. You can learn more about Attribution at www.attributionapp.com Today we're going to talk about the power of doing marketing attribution well, and the impact that it can have on your marketing objectives. To help me discuss this topic, I'd like to welcome David Hiltner, CEO, Attribution.

Welcome to a special episode of the show brought to you Attribution, an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. You can learn more about Attribution at www.attributionapp.com Today we're going to talk about the power of doing marketing attribution well, and the impact that it can have on your marketing objectives. To help me discuss this topic, I'd like to welcome David Hiltner, CEO, Attribution.

Multi-touch attribution gets a lot of attention from marketing teams, but how much of it is necessary? For all of the hype around attribution models and technologies, Scott Stouffer argues that focus could be better spent on more productive activities. Join Scott in The Data Room as he explores the issues with multi-touch attribution reporting: - Reviewing the three goals of multi-touch attribution reporting (and which one is destructive to companies) (1:34) - Explaining why it's almost impossible to truly measure marketing influence (3:02) - The problems with multi-touch attribution with a longer sales cycles (5:55) - Introducing concept of multi-cycle attribution and how it can be more reflective of the true sales cycle (12:40)

Alguna vez te haz preguntado cómo agregar proyecto de películas con audio y fotografía? iMovie te permite crear tráilers al estilo Hollywood y asombrosas películas como nunca antes mediante su diseño optimizado y los gestos Multi-Touch intuitivos. Crea tráilers al estilo Hollywood • Elige entre 14 plantillas de tráiler con gráficos impresionantes y bandas sonoras originales de algunos de los compositores más reconocidos del mundo. • Personaliza los logotipos de los estudios de películas, los nombres del elenco y los créditos. • Selecciona los mejores videos y fotos de tu tráiler con ayuda de áreas indicadas con animación. • Graba video para tu tráiler directamente en iMovie. Crea películas deslumbrantes • Elige entre ocho temas distintos con sus correspondientes títulos, transiciones y música. • Diseña la apariencia ideal de tu película con trece filtros de video diseñados por Apple. • Elige entre once estilos de título animados, como Dividir, Revelación y Emergente. • Ajusta cualquier título al cambiar su tipo de letra, color, tamaño, ubicación y más. • Agrega fondos sólidos, con degradado o de patrones a tu película. • Mejora tu película al reducir o aumentar la velocidad de cualquier clip. • Importa y edita video capturado con el modo Cine en el iPhone 13. • Agrega, ajusta y elimina puntos de enfoque y modifica el efecto de campo de profundidad en los videos grabados con el modo Cine.* • Agrega fácilmente efectos de pantalla dividida, pantalla verde o imagen dentro de otra. • Selecciona entre más de 80 bandas sonoras que se ajustan automáticamente a la duración de tu película. • Agrega efectos de sonido, canciones de tu biblioteca musical y tu propia narración. • Conecta un teclado para poder usar simples funciones rápidas para editar las películas rápidamente. • Conecta un trackpad o mouse al iPad para crear películas de forma fácil y precisa. iMovie en cualquier lugar • Transfiere proyectos fácilmente entre tu iPhone, iPad y iPod touch mediante AirDrop o iCloud Drive. • Envía cualquier proyecto a tu computadora mediante AirDrop o iCloud Drive para terminar de editar desde iMovie o Final Cut Pro. • Conecta una pantalla externa a tu iPhone o iPad y duplica la interfaz de iMovie o muestra tu video en pantalla completa mientras editas.** Comparte con tu familia y amigos • Envía videos con Mail y Mensajes. • Guarda en tu fototeca contenido en resolución de hasta 4K y 60 cps.*** • Exporta un video optimizado para Instagram, YouTube y otros destinos de video populares. • Guarda videos y archivos de proyectos de iMovie en iCloud Drive. • Comparte videos y archivos de proyectos de iMovie con AirDrop. • Usa AirPlay para transmitir video de forma inalámbrica a tu TV mediante Apple TV.**** * Requiere un iPhone XS o posterior, iPad mini (quinta generación o posterior), iPad Air (tercera generación o posterior), iPad Pro de 11 pulgadas o iPad Pro de 12.9 pulgadas (tercera generación o posterior). ** El soporte para pantalla externa requiere iPhone 7 o posterior, iPad (sexta generación) o posterior, iPad Air 3 o posterior, o iPad Pro de 12.9 pulgadas (segunda generación) o posterior. *** El soporte para la resolución 4K a 60 cps requiere iPod touch (séptima generación), iPhone SE (segunda generación), iPhone 7, iPad (sexta generación) o posterior, iPad mini (quinta generación), iPad Air 3 o posterior, o iPad Pro de 10.5 pulgadas o posterior. **** AirPlay requiere un Apple TV (segunda generación) o posterior.

Techstination, your destination for gadgets and gear.   I'm Fred Fishkin.     It is called the Ability Hand…a bionic prosthetic hand developed by Psyonic… designed to deliver multitouch sensory feedback…with fingers that can flex…and is ready for over the air updates.    The innovation is remarkable...

Techstination interview: Psyonic's Ability Hand brings multi touch sensory feedback to a prosthetic

Multi-touch attribution has its place in lower levels of an organization like channel management. But as you move up the ladder and start blending across multiple channels and multiple efforts within a business, you'll see that everything affects everything. You'll realize you don't need all the information — just enough information to make a decision. In this episode, Ryan Iyengar, President at Helium 10 , shares his thoughts on why multi-touch attribution can be misleading. We discuss: -How multi-touch attribution drives false precision -The value of experimentation vs attribution -The best way to do attribution -How to apply B2C experimentation to B2B Have an idea for a guest or show topic? Email me at dan@scaleMatters.com. Hear more go-to-market excellence by subscribing in Apple Podcasts, Spotify, or wherever you listen to podcasts. Listening on a desktop & can't see the links? Just search for Go-to-Market Excellence in your favorite podcast player.

During this episode we talk through some of the key things to make sure you have in place if you are considering building out a multi-touch attribution model at your organization. In some ways, it felt as if we only scratched the surface on the topic. Some key elements to look for to give your organization a better chance of success:Culture of collaboration and comfortable with "fail fast"Alignment on definitionsClarity on what questions you are trying to answerThanks to Jeff Kew for his insights.Recorded live August 11, 2021.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

In this week's episode of the KCREatingwealth Podcast, I had a really great time talking with an amazing guest! This week's guest on the podcast has an astounding story that had so much value that it had to be split into 2 episodes! Don is an Uxbridge, Massachusetts native, and is an incredible real estate investor, Realtor, commercial property manager and hard money loan originator, he really does it all! In this episode we get into Don's story and creating an out of state house flipping company, an absolutely next level off market multi-touch marketing system, creating multiple “buckets” of revenue, the power of tax benefits and write offs and so much more. Check him out here! Don's Linkedin: https://tinyurl.com/44wbspw7 3D Redevelopment: https://www.3dredevelopment.com/ Heritage & Main Real Estate: https://heritageandmain.com/ Follow me on social! Instagram: @Kylecurtinrealestate , @KCREatingwealth Facebook: @Kylecurtinrealestate Linkedin: Kyle Curtin Biggerpockets: Kyle Curtin Website: Kylecurtinrealestate.com What equipment do I use? Blue Snowball Usb Microphone (Brushed Aluminum)- https://amzn.to/339GEyY EJT Upgraded Microphone Pop Filter- https://amzn.to/3h9ajxj Music: Straight Through by Groove Bakery | https://groovebakery.com Music promoted by https://www.free-stock-music.com Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) https://creativecommons.org/licenses/by-nd/4.0/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Per fare video eccezionali non hai bisogno di avere una macchina fotografica professionale, ormai hai già tutto il potere di cui puoi aver bisogno nel palmo della tua mano! Gli smartphone di ultima generazione permettono infatti di creare video incredibili, addirittura in 4K, che era fino a pochi anni fà lo standard di riferimento per il CINEMA! Oggi vediamo la mia personale lista delle migliori app per smartphone con cui fare video eccezionali. 5) MAGISTO – VIDEO EDITOR & MOVIE MAKER Magisto è l'app che ti permette di girare filmati sensazionali in pochi minuti. L'app utilizza l'innovativa Intelligenza Artificiale (IA) per analizzare i tuoi video e renderli memorabili. Grazie a Magisto puoi catturare l'attenzione sui social media trasformando foto e clip video in filmati di forte impatto. Puoi scegliere lo stile di montaggio più adatto al tuo scopo ed alla storia che vuoi raccontare, selezionare le clip o le foto dalla tua raccolta per il montaggio ed aggiungi una musica dalla libreria dell'app di brani con licenza commerciale. L'intelligenza artificiale dell'app farà il resto individuando le parti migliori delle tue riprese per creare dei video eccezionali! 4) SPLICE Semplice ma potente: Splice facilita la creazione di video personalizzati, dall'aspetto professionale sul tuo Iphone o Ipad. Splice permette di fare tutte le operazioni fondamentali per creare video eccezionali, come tap per accorciare le clip video, regolare le transizioni, aggiungere effetti, in modo semplice e veloce. Puoi sincronizzare in modo automatico i video con il ritmo della musica, applicare filtri e regolare i colori oltre a cambiare l'orientamento delle clip e molte altre funzioni avanzate. 3) QUIK Questa app prodotta da GoPro, permette di realizzare dei montaggi video anche molto elaborati in automatico utilizzando tantissimi differenti template gratuiti Entrando nell'editor puoi scegliere uno tra i tanti preset che include l'app, ed ognuno di questi presenta una diversa colonna sonora adeguata al tipo di montaggio, e diversi elementi grafici / titoli, che seguono il mood del tema. In modo semplice e veloce puoi creare dei filmati incredibili andando a lavorare su ogni minimo dettagli del tuo video, dalle transizioni tra le singole clip, agli effetti di colore, aggiungere testi e grafiche e addirittura regolare la durata del video in base alla piattaforma su cui vuoi condividerlo. 2) iMovie Grazie al design ottimizzato e agli intuitivi gesti Multi-Touch, iMovie ti consente di creare video efficaci e trailer in stile hollywoodiano. Crea splendidi filmati iMovie ti permette di avere tutta la potenza di un editor video desktop sul tuo iphone / ipad, con tantissimi effetti, transizioni, titoli, filtri per creare video eccezionali. Puoi sfruttare ben 8 modelli di stile già pronti andando a ordinare le clip, tagliarle, cambiare le dissolvenze o la musica per ottenere il tuo video perfetto. E puoi finire il tuo montaggio al tuo Mac, grazie alla sincronizzazione dei progetti. 1) FILMIC PRO Quando si parla di video eccezionali, l'app di riferimento per chi vuole seriamente sfruttare a pieno la qualità delle camere degli smartphone è Filmic Pro. Filmic Pro non è un app per il montaggio, come le precedenti, ma è l'app da utilizzare per avere un controllo completo su tutti gli aspetti della ripresa. Infatti permette di gestire in modo assolutamente controllato tutte le funzioni fondamentali della camera (gestione di tempi, esposizione, messa a fuoco, temperatura colore/bilanciamento del bianco, formati di ripresa, camera da utilizzare) e sfruttare al meglio la qualità di queste piccole camere magiche.

Jorgen worked at a company that literally made water from air, so he's no stranger to magic. In this episode he joins us to chat about his strategy matrix for setting up marketing automation and why every marketer should have SalesForce Certification. Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack  Produced by Share Your Genius: https://www.shareyourgenius.com/

We start this blog by stating the obvious. There are two requirements to performant marketing: 1) to generate high quality leads, and 2) to do so as efficiently as possible in terms of resources consumed. In practice unfortunately, these objectives often get forgotten as marketing teams sustain pressure from the organization. This leads to an outsized focus on lead volume, to the detriment of quality and efficiency. Let's examine each of these two objectives carefully and try to understand the best way to achieve both. ... Read more at blog [dot] qflow [dot] ai

It's our worst idea yet. We share the password to our brand-new server and see who can own the box first. Whoever wins gets a special prize. Plus how Archive.org uses Linux, and more. Special Guests: Brent Gervais, Carl George, and Neal Gompa.

In Episode 00014 gibt's am Anfang wie immer zuerst News. Diesmal zu Wasserstoffspeichern, StarLink, Robotern und den neuen CPU-Benchmarkkriegen! :) Im ersten Thema bringt Chris uns dann seinen persönlichen Erfahrungsbericht zu einem MRT-Scan mit. Grund zur Panik? Keine Sorge, absolut nicht! Aber wie funktioniert so etwas eigentlich? Im zweiten Thema bespricht Pati mit uns dann die Gefahrenpotentiale unserer Energiequellen. Ist Atomkraft wirklich das schlimmste oder doch der gute, alte Kohlestrom? Und warum gibt es bei erneuerbaren Energien überhaupt tödliche Unfälle? Im dritten Thema steigen wir mit Chris in die Welt eines Hobby-Baristas ein und er erklärt uns was den perfekten Espresso ausmacht. Mhh… schwarz und legga, Junge! ;) Und im vierten Thema erklärt uns Pati wie eigentlich unser heutiges Haupt-Eingabegerät funktioniert: der Touchscreen. Welche Varianten gibt es und wo liegen die Vor- und Nachteile? In den Dummschnack fließen wir diesmal direkt von Thema 4 über und sprechen neben Netbook-Mods noch über neue Spiele und den anstehenden Test des Volla Phones. Und - last, but not least - allerliebsten Dank an alle, die sich die Mühe machen unsere Folgen zu sharen!! :) Ein Traum! Ihr helft uns wie immer sehr damit! Facebook, Twitter, Whatsapp-Status, Instagram, Brieftaube, Flaschenpost… egal! :) Macht jut! ;) Kapitel: 00:00:00 Intro00:01:34 Vorgeplänkel und News00:19:49 Themenvorstellung00:21:24 Thema 1: Keine Angst vorm MRT00:46:50 Thema 2: Hmm.. Und wieviele Tote pro kWh hat man bei DEM Stromanbieter? Hmm.. Mal sehen…01:19:54 Thema 3: Der Barista // Die Technik hinter dem Espresso01:46:27 Thema 4: I can't sleep until I feel your touch!02:07:16 (Rolling) Dummschnack02:21:41 Zusammenfassung Shownotes: Boston Dynamic hat SPOT mit einem Arm ausgestattet: https://www.youtube.com/watch?v=6Zbhvaac68Y&feature=youtu.be&ab_channel=BostonDynamicsNochmal der Coffee Compass für euch: https://www.baristahustle.com/blog/the-coffee-compass/ Folge direkt herunterladen

Allyson and Devon speak with Wes Nichols, investor, advisor, and founder of MarketShare, the marketing analytics company Neustar acquired in 2015. They examine some of the real and existential issues brands will face in a world without cookies and confront a big question debated by many marketers and (hugely HYPED) by some analytics providers: "Is MTA, or multi-touch attribution, really dead?" Hear Nichols' thoughts on the matter and why he believes this is the wrong question to ask. --- Send in a voice message: https://anchor.fm/no-hype/message

Need a special keyboard that can sit on your desktop to make music? Got a drum layout you want to play with? Maybe also need a hotkey manager for your audio or video production. Sensel Morph has all that in this multi-touch controller. The Sensel Morph This is a multi-touch device, which can change it’s […] The post Sensel Morph is a Multi-Touch Controller Solution for Applications appeared first on Geekazine.com.

Need a special keyboard that can sit on your desktop to make music? Got a drum layout you want to play with? Maybe also need a hotkey manager for your audio or video production. Sensel Morph has all that in this multi-touch controller. The Sensel Morph This is a multi-touch device, which can change it’s […] The post Sensel Morph is a Multi-Touch Controller Solution for Applications appeared first on Geekazine.com.

Need a special keyboard that can sit on your desktop to make music? Got a drum layout you want to play with? Maybe also need a hotkey manager for your audio or video production. Sensel Morph has all that in this multi-touch controller. The Sensel Morph This is a multi-touch device, which can change it’s […] The post Sensel Morph is a Multi-Touch Controller Solution for Applications appeared first on Geekazine.com.

Matt Fabrico from Outbound Advantage joins Gary to discuss cold email, finding lists, deliverability, benchmarks, and discusses his multi-touch outreach process to booking appointments for his clients.

Is your company gathering a lot of data? How much extensive analysis do you do on it? Do you then make business decisions off of it? What happens when the data you get is not 100% reliable? A Social Advertising Strategist and the CEO of Social Fulcrum, Andrew Krebs-Smith, challenges marketers to pay attention to purchasing behavior and to not rely too heavily on all the data they receive. Is multi-touch attribution really the answer to seeing what's making the most impact in your marketing efforts? Listen and find out!   Takeaways: A company may not capture reliable purchasing behavior data across their market because it's difficult to understand a user's behavior across electronic devices. They may click on an ad on their phone, but not their laptop, or vice versa. Consider asking yourself, is it worth gating content, or product, to have an increase in data capture, but a possible slight decrease in conversion because a small portion is not willing to give up their email? Multi-touch attribution is difficult to be relied on because buyers are interacting with marketing materials before they click. For example, an event could happen that triggers the buyer to have a need. Then they might see a few ads, which leads to an idea of doing a search. Then they click on your ad or fill out your form. How do you track that? Consider who the influencers are in the buying decision. How can you market to those influencers? Higher education is not preparing marketers for what they need. The industry is changing too much. Having real-world experience will give them the tactical knowledge they need to compete and succeed. Lift Study-When you have two groups, a placebo and a control group with a hard separation between the two. You run your usual ads to about 80% of your prospects where the 20% receive ads that having nothing to do with your product or service. Observing what happens between the two groups will allow you to see the impact that your ads are actually having. When you are starting out in your career path, do not compare yourself to others around you. Encourage yourself and trust your instincts that you are right where you need to be.   Links: LinkedIn: https://www.linkedin.com/in/andrewkrebssmith/ Social Fulcrum: https://socialfulcrum.com/ Social Fulcrum LinkedIn: https://www.linkedin.com/company/social-fulcrum/    Busted Myths: All the data that you get is reliable and therefore you should do extensive analysis on it.-This is not true. Often companies are spending time and resources to analyze and draw conclusions based on unreliable data. There is too big of a distance between advertisers and the actual consumers to ensure that all the data coming in is completely accurate.   Shout Outs 36:54 lululemon 1:03:08 Tim Ferriss - The Four Hour Work Week

How are evolving attribution models changing to meet increasingly digital and fragmented media spends? In this episode we chat to Yorgos Moschovis, Head of Data Science & Engineering at Datalicious, about the evolution of channel economics and how the industry attributes ad impact and sales, deep-dive into modern multi-touch attribution and discuss what attribution might look like in the future.See omnystudio.com/listener for privacy information.

Daniel Wallock is a marketer, heart condition survivor, and published author. Daniel's done startup and marketing related projects with over 50 companies including BMW i Ventures, The American Heart Association, Amazon Studios, Girl's Inc, and Sarah Lawrence College. Daniel has been interviewed in The Huffington Post, Forbes, TheNextWeb, and he has also appeared in the Los Angeles Times, Entrepreneur, Inc, and Yahoo News. Daniel was named as a Top Content Marketer to Follow in 2017 at Inc Magazine.   In this episode you'll learn: [00:58] Daniel's unique strategy for building relationships with other entrepreneurs online [03:00] What matters most when you're creating content [04:18] How did Daniel get into marketing? [06:11] What made Daniel start pitching himself to media outlets? [07:20] The type of funnel Daniel is working on right now [11:59] Why Daniel keeps on building and testing different funnels even though he can't follow up with all of his inbound leads? [13:20] Why did Daniel scale down and went to work for someone else? [17:04] What is so appealing about marketing to Daniel? [18:14] Why did Daniel study poetry at college? [20:20] How did Daniel get used to having someone to report to at BlitzMetrics? [21:47] Where does Daniel see himself in 5 years?   Links mentioned: Daniel's Website YouTube video that outlines how Daniel reached out to Alex Daniel on Twitter Daniel on Facebook   Brought to you by Experiment 27. Find us on Youtube here.   If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.   Get access to our FREE Sales Courses.

Jeff sits down with Mark Greentree of EverydayMacSupport, and Stephanie and Terry O'Brien to discuss some of the great new technologies students will use in school. Topics Covered:Getting a New iPad… Should I be nervous? iPad vs Laptop What to do with your new technology Great apps for your classroom and how to use them Cases and keyboards for your iPad Refurbished iPads and Laptops Purchasing on a budget Document sharing… cloud computing… iCloud Apps Discussed: http://itunes.apple.com/us/app/toy-story-read-along/id364376920?mt=8%20 (Toy Story Read-AlongBy Disney Publishing Worldwide Applications) A fully interactive reading experience packed with Games, Movie Clips, Coloring Pages, Sing-along Tunes, and Surprises on every page. Hear the story read aloud, record your own narration, or explore at your own pace. http://itunes.apple.com/us/app/balloonimals-hd/id382691195?mt=8 (Balloonimals HD:By IDEO) Balloonimals HD is a magical iPad activity that will entertain kids of all ages. Simply scribble and swipe to create and play with beautifully animated 3D balloon characters. http://itunes.apple.com/us/app/see.touch.learn./id406826506?mt=8%20 (See.Touch.Learn.) See.Touch.Learn.™ is a picture learning system designed by professionals specifically for those with autism and other special needs. http://itunes.apple.com/us/app/thomas-friends-thomas-gets/id407543651?mt=8%20 (Thomas & Friends: Thomas Gets His Own Branch Line) Little Engineers can Read, Play, Listen and Record with their favorite blue engine! http://itunes.apple.com/us/app/dexteria-fine-motor-skill/id420464455?mt=8%20 (Dexteria) Dexteria is a set of therapeutic hand exercises (not games) that improve fine motor skills and handwriting readiness in children and adults. http://itunes.apple.com/us/app/garageband/id408709785?mt=8 (GarageBand for iPad) GarageBand turns your iPad into a collection of Touch Instruments and a full-featured recording studio — so you can make music anywhere you go. Use Multi-Touch gestures to play pianos, organs, guitars, drums, and basses on your iPad. They sound and play like their counterparts, but let you do things you could never do on a real instrument. http://itunes.apple.com/us/app/imovie/id377298193?mt=8 (iMovie for iPad) Make beautiful HD movies anywhere with iMovie, the fast and fun moviemaking app for iPhone, iPod touch, and the amazing new iPad 2. Designed for the Multi-Touch screen, iMovie puts everything you need to tell your story at your fingertips. http://itunes.apple.com/us/app/keynote/id361285480?mt=8 (Keynote for iPhone 3GS, iPhone 4, iPod touch (3rd generation), iPod touch (4th generation), and iPad) Exclusively designed for the iPad, iPhone, and iPod touch, Keynote makes creating a world-class presentation — complete with animated charts and transitions — as simple as touching and tapping. Use full-screen view to present right on your iPad, iPhone, or iPod touch. http://Exclusively%20designed%20for%20the%20iPad,%20iPhone,%20and%20iPod%20touch,%20Pages%20lets%20you%20create,%20edit,%20and%20view%20documents%20wherever%20you%20are.%20Every%20page%20looks%20stunning%20and%20clear%20on%20iPad%20%E2%80%94%20and%20also%20on%20iPhone%204%20and%20the%20latest%20iPod%20touch,%20thanks%20to%20the%20high-resolution%20Retina%20display./ (Pages for iPhone 3GS, iPhone 4, iPod touch (3rd generation), iPod touch (4th generation), and iPad) Exclusively designed for the iPad, iPhone, and iPod touch, Pages lets you create, edit, and view documents wherever you are. Every page looks stunning and clear on iPad — and also on iPhone 4 and the latest iPod touch, thanks to the high-resolution Retina display. http://itunes.apple.com/us/app/numbers/id361304891?mt=8 (Numbers for iPhone 3GS, iPhone 4, iPod touch (3rd generation), iPod touch (4th generation), and iPad) Exclusively designed for the iPad, iPhone, and iPod touch, Numbers lets you make compelling spreadsheets in minutes — with tables, charts,...