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Noah Brier uses Claude Code as his second brain—it's the coolest notetaking setup we've ever seen.He has Claude running on a server in his basement hooked up to a VPN. It stores, reads, and writes to thousands of notes in his Obsidian vault. He does it all from his phone.We had him on the show to tell us exactly how he's pulling this off. Dan and Noah get into:The nuts and bolts of the Claude Code-Obsidian setup: Noah set up Claude Code on top of his Obsidian root directory, and he walked me through how he uses it to prep for an upcoming speech—creating a project folder, pulling in relevant research from his notes, saving transcripts from chats with other LLMs, and generating daily progress updates.The “thinking partner” that lives inside Noah's second brain: Noah points out that in the hype around AI's ability to write, the fact that it can read is overlooked. That's why he has an agent inside Claude Code with strict guardrails to stay in “thinking mode.” It logs his questions, tracks insights, and catches him up on research if he returns to a project after a few days away.How Noah does deep work on his phone: Noah rigged a home server in his basement, put his Obsidian vault in it—and then runs Claude Code on top. Noah says that being able to think, write, research, and ship code from his phone has fundamentally changed the way he works.This episode is a must-watch for anyone curious about who wants to learn how to use Claude Code to build a true second brain.If you found this episode interesting, please like, subscribe, comment, and share! Start building in Google AI Studio at ai.dev. Ready to build a site that looks hand-coded—without hiring a developer? Launch your site for free at Framer.com, and use code DAN to get your first month of Pro on the house. Want even more?Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It's usually only for paying subscribers, but you can get it here for free.To hear more from Dan Shipper:Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps: 00:01:19 - Introduction00:04:28 - How you can do deep work on your phone00:06:14 - Why Noah thinks Grok has the best voice AI00:11:39 - The nuts and bolts of Noah's Claude Code-Obsidian setup00:23:59 - Using an agent in Claude Code as a “thinking partner”00:35:07 - Noah's Thomas' English Muffin theory of AI00:44:04 - The white space still left to explore in AI00:50:41 - How Noah is preparing his kids for AI01:01:54 - How he brought his Claude Code setup to mobileLinks to resources mentioned in the episode:Noah Brier: https://www.noahbrier.com/, Noah Brier (@heyitsnoah) / XAlephic, his AI strategy consultancy: alephic.com The conference he leads about marketing and AI: http://BRXND.AI A newsletter he writes about AI: newsletter.brxnd.ai The declassified relic from World War II they talk about: Simple Sabotage Field Manual The apps Noah used to set up Claude Code on his phone: Termius, Tailscale
Key Takeaways:Start experimenting with AI now – AI's capabilities are vast, and hands-on exploration is key.The future of software is custom-built AI solutions – A shift from SaaS to bespoke models is on the horizon.Tacit knowledge is a goldmine – Codifying hidden expertise can unlock huge potential with AI.AI can turn unstructured data into actionable insights – Harnessing data can drive innovation and efficiency.Noah Brier's blogpost on building plugins: https://newsletter.brxnd.ai/p/building-chatgpt-plugins-brxnd-dispatchNoah on LinkedIn: https://www.linkedin.com/in/noahbrier/00:00 - Introduction to Noah Brier00:45 - Noah's Career Journey01:25 - Exploring AI, New Ventures, and Transitioning from Exploration to Exploitation03:28 - The Power of AI in Solving Problems07:14 - The Practical Applications of AI10:26 - Building AI-Driven Workflows16:35 - Empowering Organizations with AI22:20 - Hands-On with AI31:36 - Making Tacit Knowledge Explicit33:10 - Fun and Quirky AI Projects35:30 - Using AI for Brand and Product Development37:33 - Exploring New AI Tools and Techniques39:59 - Challenges and Opportunities in AI42:26 - The Future of SaaS and AI Integration47:03 - Practical Applications and Prototyping47:42 - Reflections and Future Directions53:49 - Closing Thoughts and Takeaways For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.
Why Is This Interesting? is a daily Substack spearheaded by Noah Brier and Colin Nagy about interesting things. On a rare five-panel pod, they chat reclaiming agency from the algorithm, the power of niche, the masochistic struggle of writing a daily substack, “mensch” is added to the pod vocab, Mr. Beast is very very very good at thumbnail imagery, the level of commentary around AI is not as sophisticated as what's actually happening/interesting. Subscribe to Why Is This Interesting? Here: https://whyisthisinteresting.substack.com/ Hosted on Acast. See acast.com/privacy for more information.
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Fingerspitzengefühl: A German loanword literally meaning “fingertips feeling.” It's a term that AI trailblazer Noah Brier of Brxnd.ai cites in his conversation with Drew about the digital sixth sense today's marketers must hone to master AI's potential. In this episode, Noah unveils a roadmap for marketers eager to develop their AI intuition, cutting through barriers to adoption and offering practical steps to not just use AI, but to think alongside it. Tune in as we unpack how AI can elevate your B2B strategy, from distilling brand essence to crafting narratives that resonate in the digital marketplace. Pro Tip: Noah shares a peek into Brxnd.ai's AI-driven brand collaboration engine—Collabs—so you might want to watch the video version of this on our YouTube channel. The conversation comes ahead of Brxnd's 2024 Marketing x AI Conference in NYC (May 8th, 2024), the leading AI marketing event that will sell out fast. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
In the premier episode of No Brainer, Greg and Geoff discuss Fiat and Kia adopting ChatGPT for showroom and user support, respectively. They discuss what they like about each use case and touch on AI ethics. Then they dive into a new tool – PRprophet.ai – that has the potential to reshape media relations and challenge the typical PR agency's model. Discussions include a long-term view on all agencies' models and the need to move away from hourly billable rates as AI-augmented workflows aim to reduce the time it takes to get work done. The two wrap up with a discussion of Noah Brier's AI marketing tech stack map, which gives marketers a useful sense of just how diverse the generative AI landscape has already become. What to Listen For: 00:00 Intro 00:29 Welcome to the pod 01:58 What the No Brainer podcast is all about 05:15 Fiat and Kia turn ChatGPT into a car salesperson 16:56 PRprophet.ai and the future of agencies 32:42 This episode's “No Brainer” 37:08 This episode's “Brainer” Episode Links and Resources: Fiat and Kia https://theweek.com/meta/1021377/fiat-and-kia-are-using-chatgpt-to-sell-cars-in-the-metaverse https://fiatexperience.it/ PRprophet https://prprophet.ai Noah Brier's Generative AI Landscape https://brxnd.substack.com/p/marketing-ai-landscape-chart-brxnd Connect with Geoff on LinkedIn and get more of his AI insights on Medium. Find Greg at his website, on LinkedIn and Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode, part one in a two-part series on the Creator Economy, explores the process and economics behind creating an independent newsletter. In this candid conversation, host Lauren Murrow talks with four Substack writers—an artist, a technologist, a journalist, and a clinical researcher-turned-psychedelics scholar—about how to find and foster an audience, the calculus behind going paid versus unpaid, the pressure to produce, and financial benchmarks for making a living from newsletter writing.The pandemic has prompted a reckoning within traditional media and, in parallel, a surge in the newsletter ecosystem. On Substack, readership and active writers both doubled from January through April. The newsletter hosting platform now has more than 100,000 paying subscribers.This episode reveals the behind-the-scenes experiences of four newsletter creators, all of whom launched roughly within the past year:Software engineer Lenny Rachitsky, most recently a growth product manager at Airbnb, whose tech-focused dispatch is called Lenny’s Newsletter.Artist and writer Edith Zimmerman, creator of the Drawing Links newsletter, which chronicles her life and musings through comic-style illustrations. Zach Haigney, an acupuncturist and researcher whose newsletter, The Trip Report, explores the science, policy, and business behind medicinal psychedelics.And Patrice Peck, a freelance journalist—previously a staff writer at BuzzFeed—whose newsletter, Coronavirus News for Black Folks, highlights the pandemic’s disproportionate impact on the black community.Listen to the end of the episode to hear more about Patrice, Zach, Edith, and Lenny's top newsletter recommendations:Patrice’s newsletter recs:The Intersection by Adriana LacyBeauty IRL by Darian Symone HarvinCarefree Black Girl by Zeba BlayMaybe Baby by Haley Nahman Zach’s newsletter recs:Stratechery by Ben ThompsonSinocism by Bill BishopA Media Operator by Jacob Cohen DonnellyOff the Chain by Anthony PomplianoThe Weekly Dish by Andrew Sullivan Edith’s newsletter recs:The Browser by Robert CottrellThe Ruffian by Ian LeslieRidgeline by Craig ModDearest by Monica McLaughlinWhy Is This Interesting? by Noah Brier and Colin Nagy Lenny’s newsletter recs:2PM by Webb Smith Li’s Newsletter by Li Jin Alex Danco’s Newsletter by Alex DancoTurner’s Blog by Turner NovakNext Big Thing by Nikhil Basu Trivedi Big Technology by Alex KantrowitzThe Profile by Polina MarinovaEverything by Nathan Baschez, Dan Shipper, Tiago Forte, and Adam KeeslingNot Boring by Packy McCormick Illustration: Edith Zimmerman
Noah Brier is Co-Founder of Variance, a relatively new company looking to help people work better together. His last venture was Percolate, a content marketing platform many of you will be familiar with. But these companies came after years in agencies such as Naked and Barbarian Group. In this episode, we discuss the shift from "coming up with things" to "coming up with systems for other people's things". You can find Noah here: https://twitter.com/heyitsnoah You can find Variance here: https://www.variance.com/ Sweathead strategy classes are in session: http://courses.sweathead.co
Removing Friction: On this week’s episode of Track Changes, Paul and Rich sit down with Noah Brier and James Gross ahead of a Postlight event to talk about the new trend that is taking enterprise software by storm, product-led growth. We discuss why the shift to PLG is as big as a transition for enterprise as the switch from on-premise to cloud software and how this move to more user-centric products removes friction from all levels of product implementation. Links: Salesforce Lattice Pingboard Google Sheets Google Docs Abacus Dropbox Google drive Invision Figma Sketch SAP Slack Percolate Variance Zoom Datadog Oracle Concur Mailchimp Notion Product Led Growth Index - OpenView Partners Amplitude Pendo Atlasian Jira ZohoSuite
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
In last week’s episode, we traced the career of Noah Brier from a copywriter who didn’t know what copy was, all the way to co-founder of an immensely successful content marketing platform that’s, to date, received north of $100M in funding. On the second part of the interview, Drew and Noah take a closer look at brand positioning and content marketing. Noah shares his thoughts on where brands are going too exclusive, and how orchestration is a thorn in content’s side. He also dives into the key storytelling alongside the customer journey, and in one ten-minute stretch, shares a veritable boatload of illuminating advice on how to improve your content. Listen in!
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Percolate, a software company, has received north of $100M in funding. Not a number to be scoffed at. In this episode—a fairly atypical one—Noah Brier, the founder, recalls and examines the path he followed to get to this point. Noah started with a job at American Demographics, a now-defunct marketing and advertising magazine, moved into a copywriting position (despite not knowing what ‘copywriting’ was) at a familiar agency (Renegade LLC!), and wound his way through a few other roles and side projects, twists, turns, ups and downs before reaching the point he’s at today. Now, Percolate is making a name as a leading enterprise content marketing platform, and he can lay claim to a true wealth of experience. Noah’s journey is, in many ways, extraordinary. It follows unconventional routes, shows moments of peerless creative intuition and spark, and can ideally help guide each and every aspiring marketing leader out there. Listen in to hear about Noah’s entry into marketing, how he advises developing and managing your career, and how he approached starting his own, now massively successful, company. Being an entrepreneur isn’t easy, but Noah’s model can offer some insights into how it can happen. As he says, “you can’t go through the experience of being an entrepreneur and not make a bunch of mistakes. You just hope to make fewer of them the next time around.”
Technology is not a panacea: This week Paul and Rich sit down with Noah Brier, who explains to us why technology cannot solve all of our problems. Noah has done countless interviews with enterprises about their tech needs, and has created content marketing software for large enterprises. He shares his insights on current enterprise software trends and gives us some tips on how to better market our business. Pro tip: traditional marketing like billboards and taxi top ads give the most bang for your buck! Links: Percolate Noah Brier’s Blog
Noah Brier, Co-Founder of Percolate, joins the Content Experience Show to discuss bottlenecks and enhancing creativity through better processes. Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode Where many businesses are experiencing bottlenecks How to define the three types of bottlenecks How to identify a bottleneck within your business How to solve bottlenecks by becoming more efficient Why better processes and systems will enhance creativity Resources Uberflip Convince & Convert TechSmith Visit contentexperienceshow.com for more insights from your favorite content marketers.
One on One with Noah Brier of Percolate by DMN One-on-One
This is a conversation with Noah Brier, co-founder of Percolate. Noah was a writer at American Demographics and Renegade Marketing. He became a strategist with Naked Communications and then built the strategy department at the Barbarian Group. He is also the founder of Likemind and Brand Tags. Percolate launched in 2010 and is now one of the largest content marketing platforms in the world. You can find Noah at NoahBrier.com. Enjoy!
Noah Brier on brands, design and content in the age of social media.