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In today's conversation with Phyllis Nichols, we talk about how to stop being the bottleneck in business by making a couple of tiny shifts that won't change who she is and what brings her joy. If any of these statements resonate for you, this episode is a must-listen! - I have a lot of ideas - It's easier if I just get the ball rolling - I think I'm the bottleneck - I don't want to lose the fun by implementing strategies "Most of the time we don't slow our processes down enough to find the one place where we could insert different behavior (that would change the outcome)." Phyllis also reflects on what it's like to coach with me so if you've ever wondered, make sure to listen until the end. And if you'd like to achieve a quick one-session win, as Phyllis did, head to caryngillen.com/intensive. ----- ** If you enjoyed this episode, make sure to hit that subscribe button and/or rate and review. I appreciate each one! ** ----- Prefer video (with closed captioning)? Head to YouTube: https://youtu.be/mckxfZshxhI. ----- To learn more about Phyllis and her work in podcast production, head to soundadvicestrategies.com. Or, connect with her on Instagram (@phyllisnichols). ----- To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans… Sign up for my weekly newsletter, The Playbook: https://caryngillen.activehosted.com/f/25 Connect with me on social: I'm @caryngillen in all the places Or grab this free resource I made just for you! 5 Ways to Make Coaching Your Marketing: https://caryngillen.lpages.co/5ways/ If you think I'm the coach for you, you're probably right! Message me to connect and we can figure out together where you fit.
Today on Feminine Roadmap: Breath for the soul self care steps to integrative wellness with Dr. Jan Patterson and Phyllis Nichols. Together these ladies have created a comprehensive self-care wellness system using simple, evidence based, effective steps. They utilize breath, movement, nutrition, spirit, and mindfulness to heal four key areas of life. The key areas they chose to focus on are common to everyone: stress, anxiety, depression, and grief. Through Dr. Jan's practice she became aware of these four recurrent issues in her patients. By integrating ancient and modern practices, she created a step-by-step approach that goes beyond our physical needs. Phyllis, a pioneer in health television, has been caregiver to her husband for 10 years through 3 bouts of cancer. They have teamed up to inform and inspire listeners to take control over their own self-care so they can live well. Dr. Jan and Phyllis believe that we are complex beings comprising of mind, body and spirit which requires a holistic approach. We invite you to join us today for this practical, empowering conversation that will put our feet on the path to true health, wellness and wholeness. Grab a cuppa something wonderful and have a listen.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4127929/advertisement
Podcasting has emerged as a powerful marketing and customer engagement strategy, enabling businesses to establish credibility and build a trusted connection with their customers. With over 5 million podcasts globally and 70 million episodes, the medium has witnessed substantial growth, reaching targeted platforms and engaging specific audiences. Reports, such as McKinsey's, emphasize that podcasting initiates intimate conversations and plays a vital role in the customer journey, driving customer loyalty and brand trust in the digital age. Karen's Special Guest is Phyllis Nichols, founder of SoundAdvice Strategies, a podcast production company. She's best known for helping clients create unique audio experiences for their listeners. Authors, small business owners and other creatives use their podcasts to tell stories, inspire audiences, and build real connections. Phyllis and the SoundAdvice team make sure they sound great and handle all the tech and marketing details. Karen and Phyllis talk about the benefits of podcasting for businesses: 1. Enhanced Customer Engagement: Podcasting enables businesses to engage customers in a more intimate and conversational manner, building stronger relationships and loyalty. 2. Credibility and Trust Building: Regular podcast episodes showcasing expertise and valuable insights can establish the business as a trusted authority in its industry, boosting credibility and trust among the audience. 3. Personalized Connection: Podcasting allows businesses to connect with their customers as if they are talking directly to them, making them feel connected on a personal level, ultimately leading to increased brand loyalty and advocacy. Three Takeaways: 1. Podcasting's Growing Influence: Podcasting has experienced significant growth, with millions of podcasts and episodes available worldwide. This growth provides businesses with an excellent opportunity to reach their target audience and create personalized connections with them. 2. Dynamic Content for Enhanced Engagement: Unlike traditional forms of content marketing, podcasts offer dynamic content that fosters a deeper connection with listeners. This unique listening experience encourages customers to take action, making them 60% more likely to engage further with the business. 3. Podcasting as a Trust-Building Tool: In the digital age, building customer loyalty and trust requires more than just standard marketing practices. Podcasting proves to be an effective way to initiate and maintain intimate conversations with customers, thus fostering the "Know, Like, and Trust" factor essential for successful brand-customer relationships. Pick up your free gift from Phyllis: https://www.soundadvicestrategies.com/resource Karen Rands is the leader of the Compassionate Capitalist Movement™ and author of the best selling investment primer: Inside Secrets to Angel Investing: Step-by-Step Strategies to Leverage Private Equity Investment for Passive Wealth Creation. She is an authority on creating wealth through investing and building successful businesses that can scale and exit rich. Karen is an enthusiastic speaker on these topics for corporations, economic development groups, angel investor networks, and professional business networks. About Karen https://www.karenrands.co/about-karen-rands/ Visit http://Kugarand.com and click on the Services tab, to learn more about the Compassionate Capitalist Wealth Maximizer System™. Read about the Due Diligence Services, Investor Relations, Capital Strategies, Capital Access, and Capital Readiness Coaching serviced offered by her firm, Kugarand Capital Holdings. The Compassionate Capitalist Show™ is a Podcast on YouTube. Please visit and subscribe and share. It is great to watch Karen and her guests live, in action. The whole library of podcasts and interviews since 2020 can be found there by category or chronological. https://bit.ly/CCSyoutubepod Go to http://DoTheDeal.org to get on the list for the free access to the Compassionate Capitalist Wealth Maximizing System - intro level.
One of the top questions I get from coaches and online business owners is whether they should use a blog or podcast to showcase their content and attract clients online. My answer very much depends on their stage of business and what's going to work best for them with regard to sticking with it long term. Personally, as a podcast host, I'm a fan of hosting a podcast but know how much work goes into hosting one. That's why I'm excited for this week's guest, Phyllis Nichols of Sound Advice Strategies, a podcast production company that specializes in business podcasts. I asked Phyllis to join me on the show to talk about how to use a podcast to not only build an aligned audience of listeners but how you can turn listeners into future clients and customers. In this episode, we covered a lot including: Use audio content to create credibility and demonstrate your expertise Top trends that are working well in 2023 Top 3 ways to monetize your (audio) content Which podcasts she's listening to Why she loves sales and how it's helped her business growth And so much more. This episode is a must-listen to if you're thinking of starting a podcast or have started one and want some tips and strategies to help you grow it. Links Mentioned In This Episode: Learn more about Phyllis and Sound Advice Strategies here Get Phyllis's FREE Podcast Quickstart Guide here. Listen to Jeannie's Interview on Emily's podcast, Aligned & Unstoppable and learn more about her approach to selling successfully virtually and live. Download my free lead generation starter guide – it's a guide to help you attract more leads for your coaching programs, masterminds, and service –Download Now
Whew! Ok. Your audience has come to know, like, & trust you. Now what? Ohhhh. Have we got a treat for YOU today! What normally happens is we often jump to “BUY OUR STUFF” – because, let's be honest: conversions are why we're in business. But there's actually some other great stuff that helps the audience move there with more ease – to feel good for both you AND them! Try. Buy. Repeat & Refer. We need to continue creating content that moooooves our audience along the customer journey… AND do it with the Humanistic Marketing philosophy we love! How? OMG. Today you're getting SO MANY GEMS! Listen in! I'm talking with Phyllis Nichols, who's my podcast producer AND an idea machine. Phyllis shares her insights, specifics, options, and tactics to try with your OWN content… Click play & understand how to create safe, easy content that helps our audience go BEYOND the know, like, & trust factor - because your people are looking for the next steps! Promise. Pinky swear! Let's go! Find Phyllis and ALL her great ideas at www.soundadvicestrategies.com Learn more about your ad choices. Visit megaphone.fm/adchoices
It's our 100th episode and what better way to celebrate this milestone than to have the person who helped me start my podcast two years ago on the show!! Phyllis Nichols is the founder of SoundAdvice Strategies, a podcast production company. She's best known for helping clients create unique audio experiences for their listeners. A salesperson at heart, she found her way to podcasts on a dare, and she's more than happy that her previous sales-consulting work turned into amplifying and selling the messages of her clients. Tune in today as Phyllis and I talk about: How podcasting has changed over the years, especially for women in the industry How Phyllis and her team can help you if you want to get into podcasting What SoundAdvice.FM is and Phyllis' vision of amplifying women's voices Creating an impact with your podcast and how SoundAdvice.FM can support you by helping you reach more people I am so grateful to Phyllis for being there for me when I thought of starting this podcast, and for being here for me still as I do my best to grow and reach more women through stories. And thank YOU for sticking with me and listening to The Inside Story Podcast for 100 episodes - I hope you'll stick around for the next 100! Interview Links: SoundAdvice Strategies https://www.soundadvicestrategies.com/ SoundAdvice.FM Network https://soundadvice.fm/ The Storytelling Symposium is going live and in-person again this year! Be inspired in the company of women who are stepping into their brave and sharing their stories. Join us in San Antonio, Texas on September 25-26, and get ready for your life to be transformed. To know more, click here: www.lightbeamers.com/symposium Learn more about your ad choices. Visit megaphone.fm/adchoices
This bonus episode includes the full interview with Phyllis Nichols of Knoxville Area Urban Leauge. We thank Phyllis for both the time she took with us and the time she has spent as Urban Leauge CEO. Please share this podcast and go to our website to learn more about us.
This is a fun episode! I'm talking with Phyllis Nichols the head of the podcast team who help me get my show out every week. We are talking about using your podcast as pillar content. We know that podcasting has grown a lot in recent years. Why is podcasting a great way to create pillar content? · Ease of creation. Most of us find talking about topics familiar easy, it's a form of communication we're used to. · Evergreen and lasting. New people can quickly review past content that's still relevant. · We are hard-wired to connect with the voices of others and we pick up on the energy and tone of the content as well. · People feel connected to the content and the podcast host/s. · Repurposing and reach are automated and powerful. Multiple platforms allow for reach internationally as well as in-home devices like Alexa. How can you leverage your content? · Use free content to serve your audience and add additional value in a paid format. · Package content into a mini course. Add context or a resource like a checklist to enhance the experience. · Put some shows behind a paywall after being free. Great idea for popular content that gets repeated listens. · Highlight members on your podcast. This is an easy way to add value and promote the people in your community doing cool things. · Create how-to audio content for your course so that learners who like to listen can easily consume the information. We also talk about learning styles and really knowing your audience. What is their lifestyle? Do they commute or work from home? Are they visual learners? Do they like to re-listen or re-watch your training? That's where audio can really help. As a content creator, you can keep your audience up to date with quick add on content. Keep your course and/or membership up relevant by adding up to date info quickly and easily. Hear all the repurpose ideas for using your audio content beyond transcripts. How can you find out WHAT to post? Hear the “ice-cream” story. What's your version of ice-cream in your business? That's your pillar content foundation! Phyllis also shares her vision for the SoundAdvice.FM network. It's a place for women-hosted podcasters. The goal is to elevate and amplify women's voices. I'm a member of the network and looking forward to connecting and collaborating with others. I am happy to be here in the beginning! We wrap up talking about vision. Dreaming big is for all of us! Phyllis asked me about what's new with me and I outlined what's coming up in the beginning of 2022 and there's so much happening. It's exciting. Get inspired to dream big with us! Connect with Phyllis: Website SoundAdvice.FM Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices
Phyllis Nichols, president and CEO of the Knoxville Area Urban League, joins "The Scruffy Stuff" to help listeners understand the organization's wide array of services. Whether it's helping people find jobs, housing or equity in education, Nichols and the urban league are focused on providing opportunities to Knoxville's most disadvantaged people.
Phyllis Nichols of SoundAdvice Strategies is a wealth of knowledge when it comes to the podcasting world. I'm so happy she was able to share some stats on women in podcasting and why podcasting is so powerful. You'll learn: How being open to opportunities contributed to the growth of her business The power of connection If there is any room left for women in podcasting How much easier it is to start your own podcast than it was just 5 years ago How podcasting has affected women-focused marketing Learn more about your ad choices. Visit megaphone.fm/adchoices
Benefits of Podcasting: Easily accessible platform that listeners are already using For many, it’s easier to verbally share their message and have conversations Getting started is easier than ever Technology has been simplified Evergreen content lives on and can be accessed again and again by new listeners Audiences feel connected to you and begin to trust your expertise Podcast audiences are growing and are looking for resources Listeners can “take you with them” as they commute, exercise, walk the dog etc. Phyllis also shared her advice for anyone looking to start their own business, podcast or other projects: Choose yourself and believe in yourself. Ask for help, join a community, and find others who can support you. Allow doors to open and be open to possibilities. Be willing to take the first step even if you don’t know “everything” just yet. Phyllis’ final piece of advice “be open to possibilities and believe in yourself.”
On today’s episode of Making Space for Conversations that Matter, an interesting thing happened. We began a conversation about one thing and along the way took a few sharp turns and ended up on a completely different topic! But isn’t that the way great, organically-unfolding conversations go? We started with this: How does one become the magician behind the curtain, turning voice-based sound recordings into something powerful, audiologically attractive, and easy to listen to? If you’re Phyllis Nicholls, Founder of SoundAdvice Strategies and the woman leading the production team that produces this – and numerous others – podcast, you take a bit of a circuitous route! Prior to the rise and global expansion of the internet and all its relevant technology, it would have been nearly impossible for someone like me – someone who felt compelled to share her message with a much larger audience – to have her voice heard beyond a local speaking engagement I might book. Today, thanks to technology and Phyllis’ following the dots along her journey, this podcast has been heard around the globe. From the US to China, from India to South Africa, from Ghana to the Philippines. We ended up discussing leadership, communication, emotional intelligence… and several other topics near and dear to my heart. The bottom line: Always be in the process of learning, growing, reinventing yourself and you’ll be ready to adapt to whatever curveballs life sends your way. Phyllis’ Bio Phyllis Nichols is the founder of SoundAdvice Sales and Marketing and the co-creator of the SoundAdvice podcast. She’s on a mission to help women business owners build connections with great messaging through podcasts. Connect with Phyllis here: Website
In this final episode of planning, Catherine interviews her podcast producer extraordinaire, Phyllis Nichols of SoundAdvice Sales and Marketing. Catherine and Phyllis have a lively discussion about balancing it ALL. Phyllis runs two businesses and still has time for a life. Phyllis describes her planning process from starting with an Excel spreadsheet and the details in her head to the apps and standardized operating processes they now use. They also focus on the criteria needed to hire a great remote team member. And how Phyllis and her team use automation and apps to bring it all together. To learn more about Phyllis Nichols: Phyllis Nichols is the founder of SoundAdvice Sales and Marketing a company that helps entrepreneurs build their business infusing sales strategies with a daily action plan. She has a passion for sales, telling stories that inspire and empowering others to embrace their potential. Phyllis uses her expertise to help creative entrepreneurs grow revenue resources and infuse confidence and creativity to tell their marketing stories. Website To learn more about your host, Catherine Avery: Productivity by Design Facebook Page and LinkedIn To connect with Catherine: http://bit.ly/SchedCallPBD *We are a participant in the Amazon Services LLC Associates Program, an affiliate adverting program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites at no cost to you.
Ever wondered what it takes to be a podcast host? Maybe you’ve got a great idea but can’t wrap your brain around all the tech-y stuff—microphones, headphones and editing, oh my! Have no fear, dear listeners, as today Christine talks to Phyllis Nichols of Sound Advice Sales and Marketing who discusses why podcasts seem to be so popular today, what you need to know to be a podcast host and if there’s any money to be made in this industry. To learn more about services offered by Sound Advice Sales and Marketing, visit www.soundadvicesales.com.
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Today’s guest is Phyllis Nichols, a marketing, sales and podcasting expert and host of the Sound Advice Sales Podcast with Phyllis Nichols. I was trying to think of a way to describe how Phyllis came to be on the podcast, and I can only think of the world serendipity - an unplanned, fortunate discovery. I got an email from Growth University, the coaching program that I started back in March, and it said “Hey, Shannon, we have someone in our Partnership Accelerator program who serves a similar audience to yours, and so here’s the connection in case you two want to connect and see how you might be able to collaborate.” So we get a meeting set up, and we’re chit-chatting all about our businesses, our goals, who we serve and how we can help each other, and we’re getting a podcast interview scheduled and she asks me what time zone I’m in, and I’m like “Eastern time, Columbus Ohio”, and she goes “No way, where in Columbus?” And I’m like, Blacklick, on the east side. And she goes “No way, I’m in Blacklick too!” So not only are we in the same city, we are in the same suburb and we live less than 2 miles from each other! Phyllis Nichols’ of Sound Advice Sales and Marketing has been helping entrepreneurs build their businesses since 2009 by infusing sales strategies with a daily sales action plan. Her mission is to help you craft the most compelling message and offer and get it out to the world where your audience lives, and helping people start a podcast is just one of the ways that she does that. Today we’re talking about: Why it’s important to pay attention to what other people ask for your help with How to know if your business idea could be successful. The most important part of selling. How small businesses and entrepreneurs can benefit from starting a podcast. Some surprising statistics about podcasts, and why you don’t need to have big numbers to make a big impact. Some tips for how to start a podcast and a free resource for getting started. The one belief Phyllis had to change about herself to get where she is today, and Phyllis’s advice for someone who is just starting out and struggling to get traction. So head on over to http://soundadvicesales.com/ and you can get your hands on that podcast quickstart guide right on the homepage, and then I also was recently on Phyllis’s podcast, which was super fun - I’ll link that up in the show notes and you can also go to peptalksforsidehustlers.com/soundadvice and it’ll send you over to my episode on Phyllis’s website. My favorite quotes from Phyllis: “People want to hear from you!” On imposter syndrome: “I’m good enough. I can back up what I’m saying. I can back up what I’m offering.” “Trust your gut and your feelings.” “My advice: Ask for help, connect with others and ask for help and support” Links: How to Build a Website for Your Podcast Podcast Quick Start Guide Peptalk for Side Hustlers Shannon Mattern Talks Podcasting and Websites
Patty and Phyllis talk about being a guest on podcasts and the benefits for both host and guest. They share how to pitch successfully and how to maximize your podcast interviews.
Tyvi Small is the Director of Diversity & Community Relations, University of Tennessee, Knoxville. Listen on iTunes, Stitcher Radio or TuneIn Tyvi's Summary Bio: My guest on today's episode is Tyvi Small, the Director of Diversity & Community Relations at the University of Tennessee Knoxville. His advice in this session, will help you with building diverse connections, overcoming fears, developing relationships and he also shares the importance of blooming where you are planted and mentoring & sponsoring others in our community. Tyvi graduated from the University of South Florida with a Bachelor's Degree in Communications and a Master's Degree in Education He's currently a Ph.D. candidate at the University of Tennessee, Knoxville Prior to his time in Knoxville, he was the Education Coordinator and Assistant to the Mayor for the City of West Palm Beach, FL Tyvi is also very involved in his community: He serves on the board of directors of the Knoxville Area Urban League and Leadership Knoxville He's an active member and board member of the Knoxville Alumni Chapter of Kappa Alpha Psi Fraternity Inc. He's also a board member of the Development Corporation of Knox County In this episode, we discussed: 03:30 - What Tyvi does within his role at the University 09:15 - His advice on getting a board of directors, mentors and sponsors 11:15 - An example of how his sponsor, Phyllis Nichols, helped his growth by connecting him with others of influence 19:40 - Tyvi's fear of public speaking and how he overcame it 21:00 - Lessons he learned from Susan Packard, Co-Founder of HGTV at the Women in Business Summit 28:50 - The two people he'd most like to have dinner with, alive or from the history books 33:00 - How the decision to attend college turned into a defining moment on his journey 34:45 - Dr. Samuel Wright's influence on us both attending the University of South Florida 35:25 - Some of the things Tyvi does to keep from getting stuck in comfort zones 36:45 - Setting, writing and looking at your goals and getting accountability partners to realize your goals 39:20 - Fundamental lessons to lead his team 46:20 - Why it's important to volunteer & give back 47:00 - Blooming where you're planted [47:00] Links and resources mentioned: Tyvi Small - University of Tennessee page Tyvi's Fav Books: The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea Leadership Walking with the Wind: A Memoir of the Movement Thanks for Listening! We appreciate you visiting our site today and for helping to bring awareness to the Trailblazers.FM podcast. Please leave an honest review for The Trailblazers Podcast on iTunes & Stitcher! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show. Finally, don’t forget to subscribe to get automatic updates! It’s free! Subscribe / Listen on iTunes, Stitcher Radio or TuneIn
We’re sure you’d agree that experiencing rejection can be emotionally difficult and stressful. Sometimes it keeps us from letting the world know about the great products and services we have to offer. Phyllis Nichols will talk with us about building sales confidence and why it’s important, not only to your business but for your whole […]