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How do you market something that has to be experienced to be believed? In this episode, we dig into the challenge of selling emotional value—like peace of mind, trust, and joy—when your service can't be fully understood until after it's delivered. We explore why emotional storytelling matters more than bullet points and how to connect with both logical and emotional buyers. From showcasing transformations to using guided testimonials, we share practical strategies for building trust and standing out. Whether you're just starting out or looking to elevate your brand, this episode will help you sell the experience, not just the service. Main Topics Emotional vs. logical buyers Marketing through transformation stories Using visuals and social media effectively Creating consistent client experiences Gathering and leveraging client testimonials Main takeaway: “You're not just offering a service—you are offering relief, joy, trust, yes, even peace of mind.” Marketing your pet care business isn't about bullet points or just listing credentials. It's about showing what reallyhappens—when a worried pet parent breathes easier because they saw their dog playing fetch with joy or their cat curled up peacefully after a visit. You're offering an emotional transformation, not just a check-in. That's why we need to tell stories, not just stats. Let your care be seen—in photos, in updates, and most importantly, in how you make people feel. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off
How do you scale a premium service brand in a saturated industry while maintaining quality, consistency, and culture? Building a luxury home improvement franchise may seem like a high-stakes gamble in an industry plagued by unreliable contractors and inconsistent service. But Nick Lopez, Founder & Steward of LIME Painting, has turned that challenge into a national success story—elevating home services into a premium experience and creating a business model that continues to gain momentum across the U.S. Lopez started his entrepreneurial journey out of necessity, launching a painting business in college to help pay tuition. What began as a way to stay in school became a calling when he noticed a glaring gap in the home improvement space: high-end homeowners had few reliable options for quality craftsmanship and professional service. By focusing on elite clientele and emphasizing consistency, Lopez built what has become a standout luxury home improvement franchise. LIME Painting wasn't designed to compete on price. From the start, the brand positioned itself around delivering value, not volume. Lopez realized that high-end clients didn't just want paint on walls—they wanted trust, responsiveness, and excellence. The LIME model filled that void. Clients praised the company simply for answering the phone and showing up. In an industry where the bar was low, exceeding expectations became a growth engine. Ford Saeks emphasized the value of positioning during the conversation, noting that it takes the same effort to sell a premium service as it does a budget one. That insight aligns with Lopez's strategy: rather than cut corners or race to the bottom, LIME Painting doubled down on quality, communication, and client experience. At the core of LIME's success is a business model designed for scalability. Long before awarding its first franchise, Lopez was focused on building systems. Inspired by The E-Myth Revisited, he used his college years to build out standardized processes that could be replicated across markets. This methodical approach laid the foundation for a franchise system that now spans over 100 awarded territories. The success of LIME Painting as a luxury home improvement franchise is also rooted in its culture. The company's values—Gratitude, Enthusiasm, Tenacity, Love, Integrity, Mission, Excellence, and Discipline—form the acronym GET LIME and serve as a compass for every team member and franchise partner. These values aren't tucked away in an employee handbook. They inform how the business shows up in every market and how it delivers what Lopez calls “happiness” to clients. The franchise's growth has not come without challenges. Lopez addressed current concerns around supply chain volatility, shifting immigration policies that affect labor availability, and ongoing changes in product regulations. These complexities are part of what makes the model so valuable. LIME's ability to navigate external pressures while maintaining high standards is a direct reflection of its disciplined structure and strategic foresight. Lopez credits much of LIME's operational success to recognizing his own role as a visionary. By building a team of integrators and leaders who execute the brand's mission at every level, he's ensured the company remains agile and focused. This clarity has allowed LIME to grow without losing sight of the customer or the culture that defines its brand. The customer experience isn't a marketing tagline at LIME Painting—it's a measurable standard. From branded vehicles and professional uniforms to personalized touches like delivering key lime pie after project completion, every step reinforces the brand's premium identity. Clients aren't just hiring a painter; they're engaging a team that treats their property and their time with the highest level of professionalism. LIME Painting has positioned itself as the leading luxury home improvement franchise by addressing the gaps in an industry where high-end service was once rare. The brand's growth is proof that when value is clearly communicated and consistently delivered, scaling becomes a byproduct of trust and performance. Watch the full interview on YouTube. Don't miss future episodes that feature business leaders and growth strategies from across industries. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Nick Lopez Nick Lopez is the Founder & Steward of LIME Painting, a national luxury home improvement franchise redefining quality and service in the home services industry. A first-generation college graduate and entrepreneur, Nick launched his first painting business at 19 and went on to create a scalable model that now serves high-end clients across the country. His passion for craftsmanship, leadership, and values-driven growth has positioned LIME Painting as a standout brand in a competitive market. For more information, visit LimePainting.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator with more than two decades of experience helping organizations drive innovation, expand brand reach, and generate over a billion dollars in global sales. As President and CEO of Prime Concepts Group, Inc., Ford works with businesses of all sizes—from startups to Fortune 500s—to attract loyal customers, increase profitability, and create sustainable growth strategies. A serial entrepreneur, Ford has founded over ten companies, authored five books, earned three U.S. patents, and received multiple industry awards. He's also a recognized expert in AI prompt engineering, recently taking the stage at the prestigious “Unleash AI for Business Summit” to share insights on how ChatGPT is transforming business operations, marketing, sales, and the customer experience. Learn more at ProfitRichResults.com and watch his show at Fordify.tv.
The Entreprenudist Podcast: The Place To Hear Real Entrepreneurs & Business Owners Bare It All
How to Make Your Franchise Business Grow | Essential Tips for Success with Nick Neonakis The Entreprenudist Podcast https://entreprenudist.com At Franchise Genesis in a Business Summit, Nick Neonakis shares his expertise on how to make your franchise business grow and the essential things you need to know to scale your business. From building a strong brand to attracting the right franchisees, Nick covers the key steps to take your franchise to the next level. Learn about the systems, processes, and marketing techniques that will help you succeed in the competitive world of franchising. Who should watch this video? -Aspiring franchise owners looking to scale their business. -Entrepreneurs interested in starting a franchise. -Franchise owners wanting to improve or expand their business. -Business coaches or consultants working with franchises. -Investors exploring franchise opportunities. -Anyone wanting to learn practical tips for franchise growth.
This week's episode talks all about the Fusion Summit. We had so many amazing speakers and valuable offers. You don't want to miss the next one! Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/fusion-collective-summit-recap
How do you offer truly personalized pet care? From daily routines to unique quirks, pets need more than just a one-size-fits-all approach. As professional pet sitters, we're responsible for tailoring our care to each pet's needs—and clearly communicating that value to clients and team members. We break down how to gather the right information, implement scalable personalization, and build client trust through intentional care. We share practical ways to make visits more meaningful without overcomplicating your systems or burning out your staff. Main Topics What personalization really means Gathering better intake info Creating scalable SOPs Communicating with clients and team Recognizing and adapting to change Main takeaway: “This whole thing—personalization—isn't about perfection. It's really about intention.” Personalized pet care isn't about getting every single detail perfect. It's about showing up with thoughtfulness, curiosity, and a desire to do what's best for that individual pet. When we take time to notice their favorite toy, adjust our pace for their energy level, or suggest changes to better meet their needs, we're building trust. Clients don't expect you to be flawless—they want to know that you're paying attention and that their pet matters to you. You don't have to overhaul your entire process—just start with one small, intentional step. That's what sets great care apart. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off
Choosing the right franchise can feel like navigating a maze with no clear path—and high stakes at every turn. With hundreds of opportunities and little transparency, would-be franchisees are often left to rely on sales pitches, outdated directories, or gut instincts. The result? Missed opportunities, mismatched investments, and costly mistakes that could have been avoided. For those serious about franchising, the need for a better way forward is urgent. That's where Ryan Zink steps in. With over 20 years of experience in the franchise world—including three private equity exits, co-founding Complete Nutrition, Franchise FastLane, and now leading as CEO of Franchise Sidekick—he's reshaping the franchise decision process from the ground up. His mission is simple: help more people buy the right franchise, reduce risk, and set them up for long-term success. Rather than focusing solely on selling brands, Zink has taken the buyer's perspective. The goal isn't just to match people with a franchise—it's to equip them with the tools, insight, and structure they need to make informed, confident decisions. At Franchise Sidekick, that means vetting brands against a 150-point checklist, assessing everything from leadership and support systems to profitability and scalability. It's not just about who's selling; it's about whether the opportunity is worth buying. This structured approach to the franchise decision process is designed to reduce friction and increase transparency. Zink highlights how most prospective franchisees don't know what questions to ask—or who to trust. They're stepping into a world where financials vary widely, support is inconsistent, and expectations are often misaligned. Franchise Sidekick offers a solution: a process that empowers buyers through education, data, and strategic matchmaking. Zink also emphasizes the importance of brand readiness. Not every franchise is built to scale—and many don't have the systems, leadership, or support to sustain growth. By working closely with franchisors, his team ensures that only brands meeting specific criteria are positioned in front of qualified buyers. That alignment is key: a great candidate with the wrong brand is a recipe for frustration on both sides. The conversation also touches on what makes a great franchisee—not just financially, but mentally. Zink points out that while many people want to be business owners, not everyone is ready to operate within the structure a franchise requires. Success in franchising comes from following the system, trusting the process, and staying accountable. The right candidate has clarity on their role, knows what they're looking for, and is willing to put in the work. In today's fast-paced franchise industry, where private equity is accelerating brand growth and more people are entering entrepreneurship than ever before, the need for structure and support has never been greater. Simplifying the franchise decision process is about more than efficiency—it's about creating lasting success. When people are matched with the right opportunity, backed by the right support, they're more likely to thrive—and so is the brand. Ryan Zink is doing more than helping people buy franchises. He's changing how the industry thinks about the decision itself. And for those ready to take the leap, the difference between guessing and knowing can define the entire journey. Watch the full episode on YouTube. Don't miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Ryan Zink Ryan Zink is the Founder and CEO of Franchise Sidekick, where he's on a mission to simplify the franchise decision process and help more people invest in the right opportunities. With over two decades of experience, Ryan has co-founded and scaled brands like Complete Nutrition and Franchise FastLane, guided three successful private equity exits, and helped award more than 10,000 franchise locations. He brings a buyer-first approach to franchising, focused on transparency, risk reduction, and sustainable growth. Learn more at FranchiseSidekick.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for companies ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he focuses on customer acquisition, brand visibility, and innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His expertise also extends into AI-driven content strategy, showcased at the Unleash AI for Business Summit. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.
Building a successful health and wellness franchise requires more than passion for personal well-being—it demands vision, systems, leadership, and the ability to scale while staying true to core values. Few people embody that balance better than Kyle Jones, CEO and Co-Founder of iCryo. Kyle Jones founded iCryo with a mission to elevate lifestyles through professional, affordable, and accessible personal health services. What began with a focus on cryotherapy has rapidly evolved into one of the world's largest and most recognizable names in the health and wellness franchise space. With over 200 locations open and ambitious plans to surpass a thousand units globally, iCryo's growth reflects the strength of a brand built on innovation, intentionality, and operational excellence. Jones' transition from collegiate athlete to CEO was fueled by a broader passion for total wellness. Initially pursuing a career in sports and exercise science, he quickly realized that recovery, mental wellness, and proactive health measures offered a much greater impact beyond athletics. That vision became the foundation for iCryo's expansive portfolio of services, offering everything from cryotherapy and compression therapy to IV infusions, regenerative medicine, and hyperbaric oxygen therapy. The rapid expansion of iCryo stands out in a competitive market increasingly saturated with wellness concepts. Rather than chasing trends, Jones and his team have remained agile and responsive, intentionally introducing new services based on three critical factors: scientific efficacy, market affordability, and public awareness. This forward-thinking strategy has enabled iCryo to stay ahead of industry shifts while maintaining high operational standards across its franchise system. Building a thriving health and wellness franchise at scale also meant mastering compliance and regulatory challenges. As the company expanded into medical services, Jones emphasized the importance of operating with full medical compliance, working closely with advisory boards and legal teams to ensure alignment with state-by-state healthcare regulations. The result is a franchise model that operates as both a welcoming, retail-friendly environment and a fully compliant medical facility. Culture has played a crucial role in iCryo's success. From day one, Jones has insisted on a “people first” philosophy, ensuring that team members, franchisees, and guests feel connected to a larger mission. Franchisees are not just business owners; they are partners who share a passion for wellness and a commitment to living out the brand's core values. This intentional focus on culture helps create consistency across hundreds of locations, allowing iCryo to scale without losing the personal touch that defines the brand. Scaling a health and wellness franchise at this level requires a new type of franchisee—one willing to invest, operate professionally, and engage actively with the brand's mission. iCryo's operators are all multi-unit owners, a reflection of the company's shift from a boutique wellness service to a professional, medically-integrated wellness destination. Kyle Jones emphasizes that success in franchising is not about simply signing agreements; it's about building relationships, aligning on vision, and growing with the brand over time. The commitment to continuous improvement is evident in how iCryo trains and supports its network. From weekly system-wide calls that foster real-time alignment to the establishment of franchise advisory committees that ensure feedback loops between the field and corporate leadership, iCryo has built infrastructure for sustainable growth. Operational manuals, brand standards, and educational platforms like iCryo University are designed to keep franchisees at the forefront of innovation while maintaining operational excellence. Community engagement remains a cornerstone of iCryo's strategy. Despite the global reach of the brand, every iCryo location is positioned as a local business, deeply connected to the neighborhoods they serve. Jones encourages franchisees to actively network within their communities, building authentic relationships with local groups, fitness clubs, schools, and business organizations to amplify their impact and brand loyalty. Kyle Jones' approach to building a health and wellness franchise highlights the critical blend of mission-driven leadership, strategic innovation, and operational discipline. His emphasis on culture, compliance, customer experience, and continuous evolution offers a blueprint for any entrepreneur or business leader looking to create lasting impact in a competitive market. Don't miss future episodes featuring powerful conversations and actionable insights from top business leaders. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Kyle Jones Kyle Jones is the CEO and Co-Founder of iCryo, one of the world's leading health and wellness franchise brands. With a mission to elevate lifestyles through professional, affordable, and accessible wellness services, Kyle has expanded iCryo into a global powerhouse with over 200 locations and plans for international growth. His background in exercise science, passion for holistic health, and commitment to building a people-first culture have positioned iCryo at the forefront of innovation in the recovery and longevity space. Under Kyle's leadership, iCryo has become a trusted name in proactive health and wellness solutions, offering a full suite of services including cryotherapy, IV infusions, red light therapy, and regenerative medicine. To explore iCryo's mission and services, visit iCryo.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of experience, he's redefined what it means to drive success—combining strategic marketing, innovation, and real-world business acumen. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand visibility, and improve performance at every level. He's founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his work in marketing, leadership, and entrepreneurship. A trailblazer in digital innovation, Ford is also an expert in AI prompt engineering, training businesses to use tools like ChatGPT to create high-impact content and elevate customer engagement. He recently shared his expertise at the “Unleash AI for Business Summit,” where he spoke on the role of AI in transforming operations, marketing, and the customer experience. To learn more, visit ProfitRichResults.com and watch his business TV show at Fordify.tv.
Trust is essential in every part of a pet sitting business. It begins before a client ever reaches out and is built through clear communication, consistency, and transparency. Clients look for reassurance at every step, and trust can grow when expectations are met and mistakes are owned. Building trust with pets requires patience, routine, and positive reinforcement to create a sense of safety. Internally, trust within a team—and with yourself as a business owner—comes from accountability, honest reflection, and clear follow-through. Main Topics Recognizing signs of client distrust Building trust through transparency Establishing pet trust with routine care Rebuilding self-trust as a business owner Cultivating a trust-based team culture Main takeaway: “Trust is really a living thing in your business. It grows or it shrinks with every action you take.” In pet care, trust isn't built in one big moment—it's built in the tiny, repeated ones: showing up on time, communicating clearly, owning your mistakes, and staying consistent. Whether it's with your clients, their pets, your team, or even yourself, every choice matters. If trust is low, take small actions that rebuild it. Every visit, every message, every decision is a chance to grow something strong and lasting. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off
Business owners are often told that growth is the ultimate measure of success. Revenue, units sold, hours worked—these metrics dominate boardrooms, coaching programs, and strategy sessions. But what happens when all that growth still leaves you feeling burned out, disconnected, and unfulfilled? What if the real target wasn't just a return on investment, but a return on life? Randy Dyck, a real estate veteran with more than 7,000 homes sold over the course of 30 years, knows that question all too well. After reaching the pinnacle of professional success, he found himself asking what it all really meant. The numbers were there. The accolades were there. But something was missing. That realization became a turning point, reshaping his entire outlook on business, leadership, and personal fulfillment. Return on life isn't a rejection of financial success—it's an expansion of it. It's a mindset shift that challenges entrepreneurs to pursue not just profit, but purpose. To build businesses that serve their lives, not consume them. For Randy, this means aligning his coaching and leadership around fulfillment, energy, and authenticity. Through his Scientific Scaling Systems, he now helps real estate professionals grow their businesses without sacrificing the things that matter most—time, relationships, health, and meaning. Throughout the conversation, it becomes clear that this shift isn't just philosophical—it's strategic. Entrepreneurs often believe they need to choose between success and satisfaction. But Randy argues that when you prioritize alignment, everything improves: clarity, performance, and yes—profit. When you operate in your zone of genius, when your goals are rooted in your deeper why, business growth becomes not just sustainable, but enjoyable. That shift starts with awareness. Randy shares how a personal exercise—what he calls an “energy audit”—can reveal where your time and effort are truly going. By tracking which tasks drain energy and which fuel it, entrepreneurs can begin to design their day, team, and business structure around what gives them life. From there, it becomes easier to delegate, automate, or eliminate the rest. This idea of self-alignment also ties into how Randy views leadership. It's not about declaring authority; it's about modeling curiosity, growth, and service. His leadership equation—learner, leverage, legacy—flips the typical script. The goal isn't just to scale a company, but to elevate others along the way. When leaders focus on being lifelong learners, sharing what they've learned, and helping others create their own legacy, they create businesses that thrive with purpose. In a time where burnout is rampant and “busy” is worn like a badge of honor, return on life offers an alternative—a model where success includes health, family, freedom, and fulfillment. Entrepreneurs don't have to sacrifice everything to grow. They simply need to redefine what growth means. If you're tired of chasing metrics that don't deliver meaning, if you're ready to design a business that energizes rather than drains you, Randy's perspective will resonate. Success is more than just scale—it's significance. And when you start building for both, the return on life is exponential. Watch the full episode on YouTube. Don't miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Randy Dyck Randy Dyck is the CEO and Founder of Scientific Scaling Systems, a coaching program designed to help real estate professionals grow their businesses with purpose and clarity. With over 30 years of experience and more than 7,000 homes sold, he brings unmatched expertise in sales performance and business leadership. Today, he focuses on helping entrepreneurs shift from chasing return on investment to creating a return on life—building success that's not just profitable, but personally fulfilling. Learn more at RandyDyck.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for companies ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he focuses on customer acquisition, brand visibility, and innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His expertise also extends into AI-driven content strategy, showcased at the Unleash AI for Business Summit. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.
Entrepreneurship and Longevity aren't often discussed in the same sentence, but that's exactly where the future of high-performance leadership is headed. In a time when business moves faster than ever and disruption is the norm, those who sustain success aren't just building companies—they're building resilience from the inside out. Blair LaCorte, Managing Director of LaCorte Ventures, brings a rare perspective on what it takes to lead over the long term. His career spans executive roles across aerospace, artificial intelligence, tech, entertainment, defense, and private equity. From startup growth to IPOs and complex mergers, LaCorte has not only built companies—he's rebuilt them, restructured them, and prepared them for sustainable scalability. It's this unique lens that positions him as a standout voice in the intersection of entrepreneurship and longevity. LaCorte's approach to leadership is rooted in operational excellence, but it's also deeply informed by neuroscience, systems thinking, and human performance. He doesn't just advise organizations—he helps rewire how leaders think about health, decision-making, and the environments they operate in. The topic of longevity often focuses on lifespan. LaCorte challenges that by shifting the conversation to healthspan—how long a leader can operate at their peak, not just how long they live. For entrepreneurs, executives, and founders constantly managing pressure, stress, and uncertainty, this distinction is critical. Peak performance isn't about grinding harder. It's about creating a foundation that allows for clarity, recovery, and sustainability. Throughout his career, LaCorte has worked with over 100 companies as an investor, board member, and adviser. His experience includes leading major transformations and pioneering innovation in fields that rarely cross paths—an advantage he attributes to his curiosity and pattern recognition across industries. From co-founding mastermind networks to helping companies navigate explosive growth, his perspective on entrepreneurship and longevity is not theoretical—it's hard-earned. What sets LaCorte apart is his commitment to systems-level thinking. He views business as a sport—one that demands preparation, precision, and performance, but also recovery, connection, and alignment. His emphasis on building value-based teams, fostering deep connections, and operating with authenticity isn't just cultural advice—it's a competitive edge. This mindset extends into how LaCorte advises leaders to manage themselves. It's not just about productivity hacks or strategic frameworks. It's about building internal infrastructure—mental, emotional, and physical—that allows leaders to make better decisions, manage complexity, and stay adaptable over time. Entrepreneurship and longevity, in his view, are inextricably linked. Without personal optimization, professional growth eventually hits a ceiling. LaCorte's leadership philosophy also underscores the power of community. He's a firm believer in the role of masterminds, not just as a tool for knowledge exchange, but as a critical piece of human connection. In an age of information overload, it's not about accessing more data—it's about curating the right voices, having trusted peers who challenge your assumptions, and staying accountable to continuous growth. His work in launching the Pinnacle Performers Elite Mastermind reflects this belief. By bringing together leaders from diverse industries, LaCorte facilitates a space where pattern recognition, vulnerability, and innovation intersect. These environments are engineered for growth—not just in revenue, but in mindset and mission. The conversation around entrepreneurship and longevity is only becoming more urgent. As business leaders face rising demands and ever-faster innovation cycles, the ones who thrive will be those who build with endurance in mind. It's no longer enough to scale fast. It's about scaling with intention, clarity, and care—for your business, your people, and yourself. Blair LaCorte is part of a new wave of business thinkers who recognize that long-term impact doesn't come from burnout. It comes from balance, recovery, and relentless alignment to purpose. He's lived it, led it, and continues to guide others to do the same. Watch the full episode on YouTube. Don't miss future episodes that feature powerful conversations and actionable insights from today's top business minds. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Blair LaCorte Blair LaCorte is a transformational leader, entrepreneur, and strategic advisor with a career that spans executive roles across aerospace, AI, tech, defense, entertainment, and private equity. As the Managing Director of LaCorte Ventures, he brings decades of experience guiding companies through rapid growth, operational restructuring, mergers, IPOs, and strategic exits. With a passion for leadership, longevity, and elite performance, Blair is known for applying cross-industry insights to solve complex business challenges. He has served as an investor or advisor to more than 100 companies, helping executive teams unlock growth and build scalable, sustainable strategies. His leadership style combines high-level strategy with a deep understanding of human behavior, systems thinking, and culture. Blair has been recognized as a NASA Innovator of the Year and is a scheduled Virgin Galactic astronaut. He also serves as Vice Chair of the Buck Institute for Research on Aging, where he helps advance science-based approaches to optimizing healthspan and vitality. As the founder of Pinnacle Performers Elite (PPE) Mastermind and MastermindInnovate.com, Blair curates high-impact environments for top-tier entrepreneurs and business owners to connect, grow, and lead with clarity. To explore Blair's latest work in leadership, longevity, and high-performance strategy, visit MastermindInnovate.com for thought leadership and resources, and PPEMastermind.com to learn more about his exclusive mastermind community for elite entrepreneurs. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of experience, he's redefined what it means to drive success—combining strategic marketing, innovation, and real-world business acumen. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand visibility, and improve performance at every level. He's founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his work in marketing, leadership, and entrepreneurship. A trailblazer in digital innovation, Ford is also an expert in AI prompt engineering, training businesses to use tools like ChatGPT to create high-impact content and elevate customer engagement. He recently shared his expertise on stage at the “Unleash AI for Business Summit,” where he spoke on the role of AI in transforming operations, marketing, and the customer experience. To learn more, visit ProfitRichResults.com and watch his business TV show at Fordify.tv.
What does success really look like in today's pet care industry? In this episode, we dig into the shifting landscape of 2025 and explore how external pressures—from social media comparison to AI tools and rising costs—can distort our definitions of success. We challenge you to define success on your own terms rather than chasing someone else's goals. From financial milestones to personal freedom and mental well-being, we highlight both tangible and intangible markers of a fulfilling business. We also share practical steps to help you gain confidence, clarity, and control over your pet business path. Main Topics External Pressures in 2025 False Narratives About Success Tangible vs. Intangible Success Confidence, Clarity & Control Personal Fulfillment Beyond Business Main Takeaway: “You don't need permission to redefine success” In fact, in 2025, it's more essential than ever. The rules are changing—AI is everywhere, costs are rising, and the pressure to “keep up” is constant. But here's the truth: success isn't one-size-fits-all. It's not how many visits you do, how big your team is, or how flashy your social media looks. If you're building a business that aligns with your life, values, and goals—that's success. Don't wait for someone else to validate your choices. Define your path, walk it boldly, and remember: it's your business, not theirs. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off
Caregiving in the workplace is a conversation too few leaders are having—and it's costing businesses more than they realize. Hidden behind turnover rates, disengaged employees, rising healthcare costs, and inconsistent performance is a workforce silently struggling to manage dual roles. Employees at every level, from entry-level staff to the C-suite, are balancing the demands of their careers while caring for aging parents, children with special needs, or loved ones facing health challenges. Yet most organizations aren't equipped to support them, and many employees never speak up. Sue Ryan, Chief Inspirationalist and a strategist for workplace caregiving solutions, brings this challenge into sharp focus. Drawing from over 30 years of personal caregiving experience and professional leadership, Sue shines a light on what she calls the workforce blind spot—an exponentially growing crisis that's costing U.S. businesses an estimated $33 billion annually in lost productivity and turnover. The issue isn't just personal—it's systemic. And it's avoidable. As the U.S. population ages rapidly, with those over 65 set to outnumber those under 18 by 2030, the pressure on working caregivers is increasing fast. The fastest-growing demographic in the country is now adults over 85. This demographic shift is creating ripple effects in every industry, affecting employee well-being, engagement, and long-term retention. Leaders who ignore this trend risk falling behind—not just in compassion, but in performance. Supporting caregiving in the workplace doesn't mean overhauling business models or adding burdensome policies. In fact, many solutions already exist within organizations; they just haven't been adapted to meet this need. Sue breaks down how simple shifts in culture—starting with top-level leadership—can make a meaningful difference. It begins with normalizing the conversation. When employees feel safe acknowledging their caregiving responsibilities, it opens the door to flexibility, planning, and improved collaboration. Business leaders often assume caregiving is an HR issue. That's a costly mistake. When the executive team leads with clarity and openness, human resources can activate systems, provide training for managers, and integrate caregiving into team planning and scheduling. But without visible, top-down acknowledgment, the conversation stalls before it ever starts. Employees who can't speak up often leave, taking their skills and institutional knowledge with them. Sue also draws attention to what she calls the “sandwich generation”—employees, often in their 40s or 50s, who are supporting both aging parents and dependent children while maintaining full-time roles. These team members bring valuable experience and insight to their companies, but their capacity is being stretched thin. Ignoring their reality leads to burnout, disengagement, and missed opportunity. Normalizing caregiving in the workplace can be as straightforward as updating onboarding conversations, creating safe spaces for disclosure, and encouraging leadership to model openness. Organizations like Deloitte, Starbucks, and Amazon are already seeing measurable results from acknowledging and addressing this reality—improvements in productivity, employee satisfaction, and retention. The shift doesn't require large financial investments—it requires intention. Companies already have many of the operational, legal, and financial structures in place to support this evolution. The missing piece is leadership. When executives set the tone, the culture follows. It becomes easier for teams to adapt, cross-train, and collaborate in ways that support both business goals and employee well-being. This is more than a human resources initiative—it's a business growth strategy. Addressing caregiving in the workplace is about keeping your best people, increasing engagement, and reducing the hidden costs of turnover. With the right awareness and tools, organizations can create environments where employees bring their full selves to work—without hiding a critical part of their lives. Watch the full episode on YouTube. Don't miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Sue Ryan Sue Ryan is a speaker, strategist, and Chief Inspirationalist dedicated to transforming how organizations support family caregivers in the workplace. With over 30 years of experience navigating her own caregiving journeys while maintaining a professional career, she equips business leaders with the tools and insights to turn caregiving from a hidden liability into a competitive advantage. Sue helps organizations reduce turnover, improve engagement, and build cultures of empathy and performance. Learn more at SueRyan.Solutions. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for companies ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he focuses on customer acquisition, brand visibility, and innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His expertise also extends into AI-driven content strategy, showcased at the Unleash AI for Business Summit. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.
Are you building the business you actually want—or just the one you think you should have? In this episode, we get honest about the constant pressure to scale, grow, and do more in the pet care industry. We share how chasing someone else's definition of success can lead to burnout, resentment, and misalignment with your personal goals. Instead, we encourage you to use data, not emotion, when making decisions and to define what sustainable success means for you. This conversation is a must-listen for anyone looking to grow intentionally and build a business that supports their life—not the other way around. Main Topics Growth vs. sustainable success Data-driven business decisions Defining personal success Market demands vs. personal boundaries Reclaiming joy in business Main takeaway: “We all need to stop building businesses that we think we should have and start building ones that we actually want.” It's easy to get caught in the noise of comparison and industry pressure—everyone says you have to grow, scale, and offer more. But what if your ideal business doesn't look like that? What if it's smaller, simpler, and actually supports the life you want to live? That's not failure—that's freedom. Give yourself permission to build something that you love. Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off
Can showing up at local events truly set our pet businesses apart? We discuss our experiences speaking at a Home and Garden show, highlighting how community visibility builds trust and credibility among pet parents. We also reflect on powerful lessons learned from our son's entrepreneurship bake sale, emphasizing the importance of confidently pricing premium services. Practical insights are shared about identifying speaking opportunities to boost our brand's visibility. Ultimately, this episode explores why delivering value first can transform our pet businesses into trusted community leaders. Main Topics: Importance of Community Visibility Confident Premium Pricing Public Speaking Opportunities Delivering Unique Service Value Navigating Economic Uncertainty Main takeaway: “Being visible in the community makes you a known entity—and people trust who they know.” Visibility isn't just about marketing your services; it's about building real relationships with the people around you. When you're present at local events, speak to groups, or offer genuine help and advice, your community gets to know the person behind the brand. And when pet parents know and trust you, they're confident in choosing you for their pet's care. How are you showing up in your community this month? Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off
Conflict is an unavoidable part of leadership. Whether managing a team, navigating workplace dynamics, or handling high-stakes negotiations, leaders constantly face moments of tension. How they respond in these situations determines not only their effectiveness but also the success of their teams and organizations. Without the right approach, unresolved conflicts can damage morale, decrease productivity, and create a toxic work environment. Conflict resolution for leaders isn't about eliminating disagreements—it's about transforming tension into productive conversations and stronger relationships. Too often, leaders view conflict as a problem to avoid rather than an opportunity to foster collaboration and innovation. Natalia Trodhal, a Conflict Converter™ and Leadership Impact Strategist, has built her career on helping leaders reframe conflict and use it as a tool for growth. With a background in law enforcement and social services, Trodhal understands high-pressure environments where conflicts escalate quickly. Early in her career, she relied on traditional de-escalation tactics, only to realize that real transformation starts with self-regulation. Leaders who struggle with conflict often focus on controlling others rather than managing their own reactions. Trodhal's approach flips that mindset, emphasizing the importance of self-awareness, emotional intelligence, and a structured framework for handling workplace tension. At the core of her conflict resolution strategy is a three-step framework: Evaluate, De-escalate, and Navigate. Leaders who master these steps gain the ability to assess their own emotional responses, take control of their reactions, and guide conversations toward positive outcomes. Instead of reacting impulsively, they develop the skills to pause, assess the situation, and approach conflicts with clarity and composure. One of the biggest challenges in conflict resolution for leaders is navigating difficult conversations without triggering defensiveness. A poorly handled confrontation can escalate tensions, leading to disengagement or even turnover. Trodhal emphasizes that leaders must shift their approach from blame and control to curiosity and collaboration. Asking better questions, acknowledging different perspectives, and setting clear expectations can turn what feels like a standoff into a breakthrough moment for teams. Unresolved conflict is one of the most damaging forces in any organization. It creates resentment, stifles innovation, and erodes trust. Leaders who avoid addressing problems directly often find themselves dealing with bigger issues down the road. By approaching conflict with confidence and a proven strategy, they foster a culture where team members feel heard, respected, and motivated to contribute. The future of leadership will be defined by those who can navigate workplace challenges with confidence, emotional intelligence, and a willingness to engage in tough conversations. As workplaces evolve, remote teams grow, and AI shifts how businesses operate, human connection and strong leadership skills will remain irreplaceable. The ability to turn workplace tension into collaboration will set great leaders apart from the rest. Watch the full episode on YouTube. Don't miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Natalia Trodhal Nat is a speaker, consultant, and IT professional who draws from her personal journey and years of professional expertise to help individuals and organizations master their emotional responses, leading to stronger teams and better outcomes. Born to immigrant parents and having faced the uncertainty of life as an undocumented resident, Nat brings a unique perspective to her work. She offers consulting services that help clients overcome obstacles, set meaningful goals, and create fulfilling lives both personally and professionally. As a speaker, Nat delves into the heart of resilience, providing insights, strategies, and inspiration to conquer obstacles and emerge stronger. Find out more about Natalia at NatTrodhal.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped companies—from startups to Fortune 500s—generate over a billion dollars in sales. As President and CEO of Prime Concepts Group, Inc., he specializes in customer acquisition, brand expansion, and innovation. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His expertise also includes AI-driven content strategy, which he showcased at the Unleash AI for Business Summit. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.
The University of Galway Business Summit 2025 returns for a third year to showcase how business leaders can navigate the future of work with a focus on leadership, cybersecurity and AI. The event is organised by J.E. Cairnes School of Business and Economics at University of Galway, in partnership with Galway Chamber, itag and European Digital Innovation Hub Networks. Galway Business Summit The keynote address will be delivered by Harry Hughes, chief executive officer of Portwest. Other speakers include business leaders from national and international companies such as Deloitte, Centripetal, SecureAI, CybSafe, Medtronic, Davy and ISS World Services, as well as leading academics from University of Galway. Business Summit, Navigating Tomorrow: Leadership, Cybersecurity, and AI in the Future Work, takes place at the University on Friday, April 4th from 9am to 1.30pm, with more than 400 business leaders expected to attend. The event will provide exemplar company case studies and expertise on leadership, cybersecurity and AI and the challenges and opportunities that lie ahead, combined with current research insights on these topics. It will also provide practical advice on how businesses can be more innovative and how to respond to current and future challenges. Attendees will have the opportunity to network with other business leaders and share their own experiences and best practices. Professor Peter McHugh, Interim President of University of Galway, said: "We are proud to host the University of Galway Business Summit for a third year. Engagement with industry and business both regionally and beyond has always been of critical importance to this University in how we innovate and respond to global challenges. As we launch our new University strategy, our strategic pillars will ensure the continued development of external engagement and relationships with business leaders and the business community to address the challenges in leadership, cybersecurity and AI being discussed at today's Business Summit. Our overall mission is to provide impact for public good through our education, research and innovation activities. I would also like to thank those who have partnered with us and sponsored this year's Business Summit for their continued support." Professor Alma McCarthy, Executive Dean, College of Business, Public Policy and Law, University of Galway, said: "At the University of Galway Business Summit 2025, we will examine the critical role of leadership, cybersecurity, and AI in shaping the future of work. As technology continues to evolve, it's essential for leaders to embrace change, leverage AI and guide their organisations through the challenges and opportunities of tomorrow." Harry Hughes, Chief Executive Officer of Portwest, said: "Scaling a business in the West of Ireland presents unique opportunities and challenges. The University of Galway Business Summit provides an important platform to share insights on sustainable growth, global expansion, and the power of innovation. I look forward to discussing how businesses can leverage regional strengths to compete on the world stage." The event is supported by Data 2 Sustain, Údarás na Gaeltachta, Fáilte Ireland and Nelipak. For more information and to register visit: https://www. universityofgalway.ie/ thinkingbeyond/businesssummit/ See more breaking stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience. You can also find and follow us...
How does consistency impact the long-term success of your pet care business? We explore why steady, reliable actions build stronger client trust and sustainable growth compared to short bursts of intense effort. Common pitfalls such as burnout and inconsistency are discussed, along with practical strategies to avoid them, including clear SOPs and effective habit stacking. From maintaining internal motivation to knowing when to delegate, we cover the essential components to ensure your consistency remains manageable and impactful. Plus, we share personal insights on how focusing on daily, repeatable tasks has significantly improved our business. Main topics: Importance of Internal Motivation Building Consistency Through SOPs Avoiding Burnout with Boundaries Habit Stacking for Success Mastering Business Fundamentals Main Takeaway:“It's not the intensity that matters; it's the consistency that matters in what we do.” Running your pet care business isn't about short bursts of intense activity; it's about showing up reliably every day. Consistency builds client trust, elevates your reputation, and ensures sustainable growth. By creating strong habits, clear procedures, and knowing when to delegate, you can maintain consistency without burning out. Let's focus less on intensity and more on daily actions that build lasting success! Links: Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off
Building a successful business is no small feat, and in the world of franchising, the stakes are even higher. Entrepreneurs who enter the franchise space—whether as franchisees or franchisors—often find themselves navigating complex systems, balancing operational challenges, and working to stand out in a competitive market. For those looking to grow, the right leadership mindset and strategic approach can make all the difference between success and struggle. Few people understand franchise leadership better than Guy Coffey. With over 17 years of experience, he has built, scaled, and sold multiple businesses in the franchising space. As one of the first 100 Anytime Fitness franchisees, he expanded across six territories, mastering the fundamentals of business growth, operational efficiency, and brand development. Later, he co-founded and scaled Frenchie's Modern Nail Care, which he and his wife, Stephanie, successfully exited after selling the franchise system to private equity. Now, Guy is using his experience to advise emerging franchisors and franchisees, helping them break through common obstacles and accelerate their success. The path from franchisee to franchisor brings unique challenges. Many aspiring business owners underestimate what it takes to scale, often focusing on growth without establishing the right foundation. From structuring franchise agreements to developing support systems for operators, leading a franchise brand requires more than just a great concept—it demands vision, adaptability, and a commitment to operational excellence. Guy's journey highlights the importance of strategic planning and building sustainable systems that empower franchisees while ensuring brand consistency. One of the most overlooked aspects of franchise leadership is the ability to develop strong relationships. A franchise system is only as strong as the people within it, and long-term success depends on fostering collaboration between franchisees and the corporate team. Guy's background in both roles gives him a unique perspective on the communication, support, and accountability necessary for a thriving franchise network. Too often, struggling franchisees isolate themselves instead of leveraging the experience of others who have found success within the same system. Guy emphasizes the importance of staying engaged, being coachable, and focusing on execution rather than excuses. Franchising is not just about following a system—it's about actively participating in its evolution. The most successful franchisees don't simply rely on brand recognition; they take ownership of their local marketing efforts, build strong community connections, and find ways to differentiate themselves in their markets. Guy has seen firsthand how those who embrace this mindset achieve far greater success than those who expect the franchisor to do all the heavy lifting. Business owners who take initiative, engage with their teams, and continually refine their processes position themselves for long-term growth. Beyond franchising, Guy's entrepreneurial mindset has led him to new ventures, including his latest business in the construction services industry. His experience demonstrates that the principles of franchise leadership—systems thinking, strategic execution, and a focus on relationships—apply across industries. Whether scaling a franchise or launching an independent business, the fundamentals remain the same: establish a strong foundation, build the right team, and stay adaptable in an ever-changing market. Franchise leadership is about more than just running a business—it's about fostering a growth mindset, building a network of support, and continuously improving. Entrepreneurs who embrace these principles set themselves apart in the competitive world of franchising and position their businesses for sustainable success. Watch the full episode on YouTube. Don't miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Guy Coffey Guy Coffey is a seasoned entrepreneur with over 17 years of experience in franchise leadership. As one of the first 100 Anytime Fitness franchisees, he expanded across six territories before co-founding and scaling Frenchie's Modern Nail Care, which was successfully sold to private equity. Currently, Guy advises emerging franchisors and franchisees, helping them overcome growth challenges and build successful businesses. For more information, visit his website at GuyCoffey.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped companies—from startups to Fortune 500s—generate over a billion dollars in sales. As President and CEO of Prime Concepts Group, Inc., he specializes in customer acquisition, brand expansion, and innovation. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His expertise also includes AI-driven content strategy, which he showcased at the Unleash AI for Business Summit. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.
Company culture is often the silent force behind a business's success or failure. It attracts top talent, retains employees, and ultimately shapes the customer experience. For many business owners, the challenge lies in creating a culture that fosters growth while maintaining high performance and accountability. Todd Helfer, President of FASTSIGNS Jacksonville, has achieved this at an elite level, leading his location to become the #3 FASTSIGNS franchise out of 750 locations worldwide. Helfer's journey in the signage industry started early. After leaving college as a freshman, he immersed himself in business, learning the industry from the ground up. In 2017, he took ownership of his own FASTSIGNS location and has since scaled it into one of the most successful franchises in the system. His approach to growth isn't just about sales and operations—it's about building a workplace where employees thrive and customers receive exceptional experience. At the core of Helfer's success is a carefully built company culture that drives performance and growth. He believes that culture outweighs talent when it comes to hiring and retaining employees. No matter how skilled someone may be, if they don't align with the company's values, they won't be a good fit. This mindset has led to a deliberate hiring process that prioritizes cultural alignment and work ethic over experience alone. A strong company culture thrives on accountability. Helfer has created an environment where expectations are clear, and performance is measured not just by results but by engagement and contribution to the team. He emphasizes the importance of setting employees up for success by providing them with the right tools, training, and leadership. When challenges arise, he looks inward first, asking what could be improved within leadership before placing blame elsewhere. Exceptional customer service is a direct reflection of a company's culture. Helfer understands that in a competitive industry like signage, businesses must differentiate themselves through the experience they provide. His philosophy revolves around over-communication—ensuring clients are informed at every stage of the process to eliminate uncertainty and build trust. From the moment a project begins to the final installation, his team is trained to create “moments of wow” for customers, reinforcing the reputation FASTSIGNS Jacksonville has built over the years. Scaling a business while maintaining strong cultural values is no easy feat. As FASTSIGNS Jacksonville has grown, Helfer has adapted his leadership style, moving from being involved in every decision to empowering a team that can execute at a high level. The transition hasn't always been smooth, and he acknowledges that mistakes along the way have been some of his greatest learning experiences. One of the biggest lessons came from hiring a sales manager too early in the company's growth. While it seemed like the right move at the time, Helfer realized that sales was a function he needed to oversee personally to maintain the high standards that had driven their success. For franchisees, entrepreneurs, and business leaders alike, the foundation of a thriving business isn't just in the systems or products—it's in the people who bring it to life. Company culture determines whether employees show up just to collect a paycheck or whether they take ownership of their roles, push for excellence, and contribute to long-term growth. Helfer's approach demonstrates that when culture is built intentionally, it can become a company's greatest competitive advantage. Watch the full episode on YouTube. Fordify LIVE! airs every Wednesday at 11 AM Central on your favorite social platforms. Catch The Business Growth Show Podcast every Thursday for insights from top industry leaders and business growth experts. About Todd Helfer Todd Helfer is President of FASTSIGNS Jacksonville, the third-largest franchise out of more than 750 FASTSIGNS locations worldwide. With a lifelong career in the signage industry, Todd began his entrepreneurial journey after leaving college as a freshman. Guided by a commitment to leadership, team-building, and exceptional customer service, he transformed his franchise into one of the most successful in the FASTSIGNS network. Todd's philosophy is rooted in fostering a strong company culture where accountability, clear communication, and employee engagement drive sustained growth. His hands-on approach and dedication to excellence have earned him recognition as an industry leader, making him a sought-after voice on topics of franchising, business scaling, and company culture. Outside of work, Todd enjoys spending quality time with his family, coaching and attending his son's sports practices, and engaging in his favorite pastimes—basketball, golf, boating, and supporting the Jacksonville Jaguars. Learn more about FASTSIGNS. About Ford Saeks Ford Saeks is a Business Growth Accelerator with a proven track record of driving over a billion dollars in sales worldwide for businesses of all sizes—from startups to Fortune 500 companies. As President and CEO of Prime Concepts Group, Inc., Ford specializes in helping organizations attract loyal customers, expand brand awareness, and spark innovation to fuel long-term success. An entrepreneur at heart, Ford has founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry awards. His expertise extends beyond traditional business growth strategies into AI-driven marketing and sales, where he is recognized for training AI to generate high-impact content that engages audiences and delivers results. He recently shared these insights at the Unleash AI for Business Summit, where he explored how ChatGPT is transforming operations, marketing, and customer experience. With over 20 years of experience, Ford's no-nonsense approach, real-world insights, and innovative mindset have made him a sought-after speaker, consultant, and thought leader in business acceleration. Learn more at ProfitRichResults.com and watch his TV Show at Fordify.tv.
What does it take to build a thriving and scalable franchise business? Many entrepreneurs enter franchising expecting immediate success, only to find that long-term growth requires more than just a great brand name. Without the right franchise success strategies, franchisees can struggle with operations, customer acquisition, and maintaining profitability in an increasingly competitive market. Understanding how to leverage a franchise system effectively, follow proven processes, and execute key growth strategies can mean the difference between success and stagnation. Franchise success strategies start with choosing the right opportunity. With so many franchise options available, identifying a business model that aligns with personal goals, skill sets, and financial expectations is critical. The most successful franchisees take the time to evaluate whether the brand's support system, market positioning, and business model offer the potential for sustainable growth. Franchisees who work within a structured system while maintaining an entrepreneurial mindset tend to see the best results. A strong franchise system provides training, marketing, and operational support, but individual success ultimately depends on how well a franchisee executes the model in their local market. Having a solid foundation is only the beginning. Franchise growth depends on the ability to scale efficiently while maintaining high service standards and operational consistency. Many franchisees face challenges when transitioning from a hands-on owner-operator to managing a team and expanding their customer base. Understanding when and how to delegate responsibilities, invest in marketing, and optimize internal processes can make scaling a business more manageable. Successful franchisees recognize the importance of data-driven decision-making, tracking key performance indicators, and continuously refining their approach to growth. Franchise success strategies also include leveraging technology and automation to enhance efficiency. The best franchise brands invest in tools and systems that allow franchisees to streamline operations, improve customer communication, and track performance in real time. However, technology is only as effective as the people using it. The ability to combine digital tools with strong leadership, team development, and customer relationship management is what sets top-performing franchisees apart. Another critical component of franchise growth is resilience. Economic downturns, shifting consumer trends, and unexpected challenges can impact any business. Franchisees who adapt, stay engaged with their franchise network, and implement innovative solutions position themselves for long-term success. Franchise brands that provide ongoing education, peer support, and leadership development help franchisees navigate challenges and seize new opportunities. Franchising offers a pathway to business ownership with built-in support, but success is never guaranteed. The most profitable and sustainable franchises are built by owners who commit to franchise success strategies, stay engaged with their brand's leadership, and take proactive steps to grow their business. Whether it's refining operations, investing in marketing, or strengthening customer relationships, taking a strategic approach to franchising leads to greater results. Watch the full interview on YouTube. Join Fordify LIVE every Wednesday at 11 AM Central on your favorite social platforms, and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Jason Henshaw Jason Henshaw is the Franchise Development Manager at Authority Brands, bringing over 15 years of experience in franchise ownership and development. Having started as a franchise owner himself, Jason understands the challenges and opportunities that come with building a successful franchise. Now, he helps aspiring business owners navigate the franchising process, providing insights on franchise growth, operational excellence, and strategic expansion. At Authority Brands, Jason works with a diverse portfolio of home service franchise brands, helping entrepreneurs invest in recession-resistant, scalable business models. His hands-on approach and deep industry knowledge make him a valuable resource for those looking to enter or expand within the franchise world. Learn more at MosquitoSquadFranchise.com and MonsterTreeService.com/Franchise About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, helping businesses drive innovation, attract loyal customers, and increase revenue. As President and CEO of Prime Concepts Group, Inc., he has played a key role in generating over a billion dollars in sales worldwide, working with startups, franchises, and Fortune 500 companies. His expertise in marketing, sales, and business strategy has made him a sought-after speaker, consultant, and thought leader. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His track record of success has earned him numerous industry awards, and his insights have helped businesses create sustainable growth through customer acquisition, branding, and operational excellence. Ford is also a leader in AI prompt engineering, training businesses on how to leverage AI for content creation, marketing, and sales strategies. He recently showcased this expertise at the Unleash AI for Business Summit, where he discussed how ChatGPT is transforming modern business operations and customer engagement. For more insights and resources, visit ProfitRichResults.com and watch his TV show at Fordify.tv.
Is senior care franchising the right investment in today's rapidly expanding market? With the ageing population increasing at an unprecedented rate, entrepreneurs and franchise investors are looking for ways to capitalize on the demand for high-quality senior care services. The challenge is understanding how to scale a franchise successfully while navigating the complexities of an industry that requires both business acumen and a strong commitment to service. Senior care franchising offers a unique opportunity to build a purpose-driven business that meets a critical need while providing financial growth potential. However, scaling a franchise requires more than just a strong brand name. It involves selecting the right locations, recruiting the right operators, and ensuring consistency in service quality across multiple units. The most successful franchisees embrace a system designed for growth while maintaining flexibility to adapt to local market needs. Leadership within a franchise organization plays a key role in how well franchisees execute the proven systems in place. When franchisees take ownership of their success and fully engage with the tools and strategies provided, they are positioned to outperform their competition and create sustainable businesses. Franchise development in the senior care industry is driven by increasing demand from families looking for reliable, high-quality services to support aging loved ones. This demand creates opportunities for franchise owners to build a business with both financial and personal rewards. The key is understanding the best practices that separate thriving senior care franchises from those that struggle. Market positioning, client acquisition strategies, and operational excellence all play a role in long-term success. The most effective franchise operators focus on building strong community relationships, leveraging technology to improve client experiences, and creating a workplace culture that attracts and retains top talent. The franchise landscape is competitive, and as more investors enter the space, standing out requires a clear strategy. The best franchise brands provide franchisees with comprehensive support, including marketing resources, sales training, and operational guidance. A strong franchise system ensures that every location upholds the brand's reputation while allowing owners to focus on growth. By working within a structured model that has been refined through years of experience, franchisees can accelerate their success while avoiding common pitfalls. The future of senior care franchising will be shaped by innovation, consumer expectations, and the ability of franchise brands to evolve with the needs of the aging population. Technology is playing a larger role in how services are delivered, and franchise brands that integrate tech-driven solutions will gain a competitive advantage. Operational efficiencies, data-driven decision-making, and client-centric services will define the next generation of successful senior care franchises. For those considering investing in this space, understanding how to implement these elements effectively will be a key factor in long-term sustainability. Watch the full episode on YouTube. Join Fordify LIVE every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About JJ SorrentiJJ Sorrenti is the CEO of Best Life Brands, a franchise platform company specializing in senior care services. With over 25 years of leadership experience in franchising and retail, JJ has built and scaled multiple national brands, overseeing more than 750 franchise locations across the U.S. and Canada. Under his leadership, Best Life Brands has expanded its portfolio to include ComForCare, CarePatrol, Blue Moon Estate Sales, Boost Home Healthcare, and Next Day Access, providing a comprehensive suite of services that support aging populations and their families. Before joining Best Life Brands, JJ held executive roles at Safeguard Business Systems, Huntington Learning Centers, Hollywood Tans, and General Nutrition Centers (GNC), where he played a key role in expanding franchise operations globally. His experience in franchise development, strategic growth, and operational excellence has made him a respected leader in the industry. He is also actively involved with the International Franchise Association (IFA) and serves on the board of trustees for the IFA Education Foundation. Passionate about business growth and franchise success, JJ is dedicated to empowering franchisees with the tools, strategies, and leadership support they need to thrive in a competitive market. His approach focuses on innovation, franchisee engagement, and building strong brand cultures that drive long-term success. For more information about JJ Sorrenti and Best Life Brands, visit BestLifeBrands.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience helping businesses drive innovation, expand brand awareness, and increase revenue. As President and CEO of Prime Concepts Group, Inc., he has generated over a billion dollars in sales worldwide, working with startups, franchises, and Fortune 500 companies. His expertise in marketing, sales, and business strategy has made him a sought-after consultant, keynote speaker, and thought leader. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His track record of success has earned him numerous industry awards, and his insights have helped businesses create sustainable growth through customer acquisition, branding, and operational excellence. Ford is also a leader in AI prompt engineering, training businesses on how to leverage AI to enhance content creation, marketing, and sales strategies. He recently showcased this expertise at the Unleash AI for Business Summit, where he discussed how ChatGPT is transforming modern business operations and customer engagement. For more insights and resources, visit ProfitRichResults.com and watch his TV show at Fordify.tv.
Is franchising the right path to business growth? Entrepreneurs seeking to expand their brands often face a critical decision—how to scale effectively while maintaining consistency and profitability. Franchise development provides a structured pathway, but success in franchising requires more than just a great business model. It demands a strategic approach, a deep understanding of market positioning, and the ability to attract and support the right franchise partners. Franchise development is not just about selling franchises; it's about creating a scalable system that benefits both franchisors and franchisees. Many emerging brands struggle with growth because they fail to establish clear operational standards, build strong leadership, and implement efficient marketing strategies. The most successful franchisors recognize that their franchisees are not employees but independent business owners who need inspiration, guidance, and a proven system to thrive. The balance between control and flexibility is key. Entrepreneurs who franchise their businesses must learn how to lead through influence rather than mandates, ensuring franchisees follow the system while also leveraging their own business acumen. One of the biggest mistakes in franchise development is underestimating the financial requirements. Many brands attempt to scale without a clear growth strategy, resulting in cash flow issues and ineffective expansion. The cost of acquiring new franchisees has increased, making it crucial for franchisors to develop efficient lead-generation strategies, leverage consultant networks, and invest in digital marketing. Having a three-year growth pro forma and setting clear expectations for investment and returns can mean the difference between sustainable growth and costly missteps. A successful franchise model isn't just about the product or service—it's about what the business can do for the franchisee. The most attractive franchise opportunities offer a strong support system, a solid track record, and a leadership team committed to franchisee success. Entrepreneurs evaluating franchise opportunities should assess not only the financial potential but also whether the brand's culture, values, and business model align with their strengths. Those considering franchise ownership must also be honest about their role in the business. Some franchises require strong sales skills and direct customer interaction, while others allow for a more operational, behind-the-scenes approach. Finding the right fit can make or break long-term success. Technology plays a critical role in franchise growth, but over-reliance on automation can create a disconnect with franchisees and customers. The most effective franchisors strike a balance between using technology for efficiency while maintaining a personal touch in communication and support. Customer experience remains the cornerstone of a thriving franchise, and all the marketing in the world cannot compensate for a lack of customer satisfaction. For entrepreneurs looking to take control of their financial future, franchising presents a compelling opportunity, but only when approached with the right mindset and strategy. Success requires commitment, resilience, and a willingness to follow a proven system while continuously adapting to market changes. Those who understand the long-term value of franchising, rather than seeking quick returns, are the ones who build lasting, profitable businesses. Watch the full interview on YouTube. Join Fordify LIVE every Wednesday at 11 AM Central on your favorite social platforms, and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Dan Glaser Dan Glaser is the Founder & President of FranGrowth, a franchise development firm focused on helping emerging brands scale strategically. With nearly 20 years of experience in the franchise industry, Dan has played a key role in expanding some of the most recognized home service brands, including Rainbow International Restoration, Window Genie, HouseMaster Home Inspection, and Real Property Management. His expertise spans franchise recruitment, growth strategy, and leadership development, making him a trusted advisor for franchisors looking to drive sustainable, long-term success. Dan began his career in franchising in 2007 at DreamMaker Bath & Kitchen, where he was instrumental in recruiting some of the company's largest conversion franchise owners. He then spent 15 years with Neighborly Brands, the world's largest home services franchise group, where he was responsible for driving franchise growth across multiple high-performing brands. In 2022, he founded FranGrowth to provide franchisors with a transparent, results-driven approach to franchise development, focusing on scalable systems, strong leadership, and franchisee success. Passionate about entrepreneurship and business ownership, Dan believes in the power of franchising to create opportunities and drive economic growth. His approach emphasizes building franchise systems that not only generate profitability but also provide long-term value to franchisees. For more information, visit FranGrowth.co. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, helping businesses scale, innovate, and drive measurable results. As President and CEO of Prime Concepts Group, Inc., Ford has played a key role in generating over a billion dollars in sales worldwide, working with companies ranging from startups to Fortune 500s. His expertise lies in customer acquisition, brand expansion, and business innovation, making him a sought-after speaker, consultant, and thought leader. A proven entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His strategic approach to business growth has earned him numerous industry awards and recognition as a leading expert in marketing, sales, and leadership development. In addition to his extensive work in business acceleration, Ford is at the forefront of AI prompt engineering, training businesses to leverage AI for content creation, marketing, and operational efficiency. He recently showcased this expertise at the prestigious Unleash AI for Business Summit, sharing insights on how ChatGPT is transforming marketing, sales, and customer experience strategies. For more insights and resources, visit ProfitRichResults.com and watch his TV show at Fordify.tv.
Did you know that in July all the experts you need to help you build your craft business are going to be in one place? And during that 2-day Virtual Crafters Summit, there will be chances to win prizes! In this episode, I'm sitting down with Chelly Ontis, owner of We Can Make That, and organizer of the summit. She is sharing what we can expect from the summit and giving you a sneak peek into the topics that will be discussed. We're discussing ways to increase your bottom line, the mindset issues we have, and how to overcome them and we're even spilling the tea on a special prize being given away. If you have a crafting business you do not want to miss out on these nuggets of advice from those who have gone before you and the inside knowledge of the summit, where I will be speaking. EPISODE NOTES: https://kaseyclin.com/blogs/podcast/top-hurdles-you-need-to-overcome-2022-craft-business-summit-need-to-knows-with-chelly-ontisThanks for listening! Click one of the links below to. Learn how to design for crafting machines such as Cricut, Silhouette, Glowforge, sublimation or embroidery. Check out my designs on Etsy
Scaling franchise businesses is a challenge that many entrepreneurs face. Growth requires strong leadership, strategic planning, and the right systems to support expansion. But rapid growth can also create problems, especially if the culture that made the brand successful starts to break down. Without a strong foundation of leadership and support, franchisees may struggle, employee engagement can decline, and customer experience can suffer. The key to long-term success isn't just expansion—it's maintaining the values, systems, and operational excellence that drive sustainable growth. Scott Zide, CEO of Empower Brands, has spent his career building and scaling franchise businesses while ensuring that company culture remains a top priority. His journey began as a franchisee, owning multiple locations, before transitioning to the franchisor side. Now leading a multi-brand portfolio with over 1,200 franchise locations, Scott understands the challenges and opportunities that come with growth. His approach focuses on a people-first leadership style, ensuring that franchisees and employees are supported at every stage of the business. One of the biggest obstacles in scaling franchise businesses is ensuring that franchisees receive the right level of support before, during, and after rapid growth. Many brands wait until they experience growing pains to invest in infrastructure, marketing, and operational support. Scott emphasizes the importance of putting those systems in place early to avoid playing catch-up later. Franchisees who feel supported are more engaged, more likely to follow proven systems, and better positioned to succeed in their local markets. Building a strong company culture is another critical factor in franchise success. A franchise network is only as strong as the people who run it, from leadership teams to franchisees to frontline employees. A well-defined culture that prioritizes career development, leadership training, and clear communication helps retain top talent and keeps teams aligned with the brand's mission. Franchisees who take a proactive role in building their own local culture while staying connected to the larger brand values create businesses that thrive long-term. Marketing plays a major role in scaling franchise businesses, but the digital landscape is constantly changing. Scott highlights how marketing strategies that worked 18 months ago may not be as effective today, requiring brands to continuously innovate. With most franchise owners not having a background in marketing, franchisors must provide clear guidance and support to help them generate leads, convert customers, and remain competitive. Investing in technology, data-driven marketing, and customer engagement strategies ensures that franchisees have the tools needed to grow their businesses effectively. Customer expectations are evolving, and speed has become one of the most critical factors in business success. Franchise brands must adapt to the demand for faster response times, quicker service, and seamless customer experiences. Those who integrate technology while maintaining a personal touch will have a competitive edge. Whether it's optimizing scheduling, improving communication, or making transactions easier, businesses that prioritize customer experience will see greater retention and stronger word-of-mouth referrals. The labor market is another challenge that franchise brands must navigate. Attracting and retaining employees has become more difficult, requiring franchisees to rethink their approach to hiring and company culture. Being a great place to work is no longer optional—it's essential. Businesses that provide career growth opportunities, training programs, and a positive work environment are more likely to attract top talent and reduce turnover. Franchisees must adapt their leadership styles to meet the expectations of today's workforce, creating an environment where employees feel valued and motivated to contribute to the company's success. Scaling franchise businesses is about more than just adding locations. It requires a combination of leadership, operational excellence, and a commitment to culture. The most successful franchises are those that put people first, embrace innovation, and stay ahead of industry trends. Brands that focus on building strong relationships with franchisees, investing in support systems, and fostering a positive work culture are positioned for long-term growth. Join Fordify LIVE! Every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Scott Zide Scott Zide is a franchise industry leader with a career spanning over two decades in building, growing, and scaling franchise brands. His journey began in 2000 as a franchise owner with Outdoor Lighting Perspectives in St. Louis, where he gained firsthand experience in franchise operations. His success as a franchisee led to a consulting role with the brand, eventually transitioning into leadership positions, including Vice President of Franchise Support and later Chief Operating Officer of Outdoor Living Brands. In 2004, Scott co-founded Mosquito Squad, a pioneering brand in the outdoor pest control industry, which was later acquired by Outdoor Living Brands in 2009. His expertise in franchise development, operations, and strategic growth played a key role in expanding the OLB family of franchises. By 2022, Scott took the helm as CEO of Empower Brands, where he now oversees a multi-brand portfolio with over 1,200 locations across ten franchise brands. A true advocate for the franchisee-first mindset, Scott ensures that franchise owners remain at the center of every decision. His leadership is defined by a commitment to people-first culture, operational excellence, and long-term growth strategies that empower franchisees to succeed. A graduate of the University of Kansas with a degree in Business Management, Scott continues to drive innovation and expansion in the franchising industry. Learn more about Scott Zide and Empower Brands. About Ford Saeks Ford Saeks is a Business Growth Accelerator with a track record of driving over $1 billion in sales for companies ranging from startups to Fortune 500 enterprises. As the President and CEO of Prime Concepts Group, Inc., he specializes in helping businesses increase brand visibility, attract loyal customers, and ignite innovation. With more than 20 years of experience, Ford has founded over ten companies, authored five books, and earned three U.S. patents, establishing himself as a leading authority in business growth, marketing strategy, and innovation. His expertise extends to AI prompt engineering, where he has gained recognition for training AI to craft compelling content that enhances engagement and drives results. Ford's insights have been showcased at industry-leading events, including the Unleash AI for Business Summit, where he discussed how ChatGPT is transforming operations, marketing, sales, and customer experience. A sought-after keynote speaker, consultant, and business strategist, Ford continues to help entrepreneurs and business leaders accelerate success and scale with confidence. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.
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Franchise business growth is an exciting yet complex process that requires more than just a strong business concept. Scaling a franchise takes a combination of the right mindset, effective leadership, and strategic systems that support expansion. Entrepreneurs entering the franchise space often believe that purchasing a franchise automatically guarantees success, but the reality is that growth depends on how well the business model is executed. One of the most overlooked aspects of franchise success is the importance of leadership at both the franchisor and franchisee levels. A thriving franchise brand is built on more than just its products or services; it is sustained by the people who operate it. Owners who take full responsibility for their business and actively engage with their franchisor's systems are the ones who achieve the highest levels of success. Franchisees who fully embrace the brand, follow proven strategies, and engage with fellow franchise owners are far more likely to scale their business effectively. Those who approach the opportunity with a passive mindset—expecting the brand to generate success for them—often find themselves struggling to keep up. Mindset plays a critical role in franchise business growth. Entrepreneurs who succeed in franchising see challenges as opportunities rather than roadblocks. Every business will encounter obstacles, whether it's difficulty securing financing, managing a team, or navigating changes in consumer behavior. The most successful franchisees are those who take an active approach to problem-solving, leveraging the tools and resources provided by their franchisor while also seeking guidance from others within the network. The ability to remain adaptable and open to new strategies is what separates those who scale quickly from those who stagnate. Franchise expansion also depends on strong marketing and sales strategies. While the franchisor provides brand recognition and overarching marketing initiatives, local-level marketing efforts are equally important. Many franchisees make the mistake of relying solely on corporate advertising, expecting customers to show up without taking additional steps to build local brand awareness. The most successful franchise locations prioritize community engagement, leveraging digital marketing tools and local partnerships to drive foot traffic and increase visibility. Additionally, understanding the full range of services a franchise offers is key to maximizing customer lifetime value. Many consumers may come in for one service without realizing the full suite of products or services available, leaving untapped revenue potential on the table. Technology is playing an increasingly important role in franchise operations. Brands that implement AI-driven customer interactions, automated marketing tools, and data-driven dashboards give franchisees an advantage in tracking performance and making informed decisions. Franchisees who embrace these technologies can optimize their operations, improve customer experience, and ultimately increase profitability. However, technology should complement, not replace, the human element of business. Consumers still value personal interaction and strong customer service, which means technology should be used to enhance relationships rather than create distance. A successful franchise model is built on systems, but execution is what drives results. Training programs, financial benchmarking, and operational support all contribute to the long-term sustainability of a franchise network. However, even with these resources in place, the responsibility ultimately falls on the franchise owner to implement best practices and maintain consistency across their location. The most effective franchisees don't just follow the model—they optimize it, finding ways to improve efficiency while staying aligned with the brand's core values. Franchise business growth is about more than just increasing the number of locations. Sustainable expansion requires a balance of leadership, operational efficiency, and a commitment to continuous improvement. Those who understand that franchising is not just a business investment but a long-term strategy for success are the ones who achieve lasting growth. Whether entering the franchise industry for the first time or looking to expand an existing business, the principles of ownership, adaptability, and strategic execution remain the foundation for scaling a thriving brand. Join Fordify LIVE! Every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Charles Bonfiglio Charles is a visionary entrepreneur and franchise leader with a proven track record of building successful business models. As the Founder and CEO of Tint World, he has transformed a chain of six independently owned auto accessory and window tinting centers into a globally recognized franchise brand with over 250 locations. His expertise in franchise business growth, operational excellence, and brand development has made Tint World a leader in the automotive service industry. With decades of experience in franchising, Charles played a key role in the expansion of Meineke Car Care Centers, where he served as CEO and Franchise Developer. His ability to scale businesses, implement strategic franchise systems, and develop high-performing teams has positioned him as a respected leader in the franchise industry. In addition to his work with Tint World, Charles is also the CEO of I Car Care, LLC d/b/a Auto Parts Network®, a technology company focused on automotive parts distribution. Charles' entrepreneurial journey began with a bold move—purchasing a one-way ticket to Florida to chase his dream of opening a car stereo and aftermarket accessories business. Facing financial and operational hurdles, he discovered franchising as a pathway to success, leveraging its structure to scale his vision. Today, his expertise in business expansion, franchise operations, and leadership continues to help franchisees and business owners accelerate their own success. Learn more about Charles and Tint World at https://www.tintworld.com. About Ford Saeks Ford is a Business Growth Accelerator with a track record of generating over $1 billion in sales for businesses ranging from startups to Fortune 500 companies. As the President and CEO of Prime Concepts Group, Inc., he specializes in helping businesses attract loyal customers, increase brand visibility, and drive innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and earned three U.S. patents, solidifying his reputation as a leading authority in business growth and marketing strategy. Recognized for his expertise in AI prompt engineering, Ford has been at the forefront of leveraging AI to enhance marketing, sales, and customer engagement. His recent appearance at the Unleash AI for Business Summit highlighted how tools like ChatGPT are transforming business operations and accelerating success. From keynote speaking to hands-on consulting, Ford's insights help business owners, franchise executives, and entrepreneurs streamline operations, optimize performance, and scale with confidence. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.
Cory Werkheiser, director of career success at the School of Business at the College of Charleston, tells more about the school's hosting of the German-American Business Summit.
Franchise ownership success is the goal of every entrepreneur looking to step into a proven business model, but getting there requires the right mindset, strategy, and execution. For many, the idea of investing in a franchise is appealing, but questions about risk, operational structure, and market competition can create hesitation. While franchising offers a built-in support system, navigating the transition from aspiring business owner to successful franchisee requires commitment to the process and a willingness to adapt. D'Wayne Tanner, Vice President of Franchise Development at BELFOR Franchise Group, has spent years guiding entrepreneurs through this transition. With a background that includes leadership roles at Taco Bell, Wendy's, Ruby Tuesday, and Focus Brands, his expertise spans multiple industries, offering a unique perspective on what separates successful franchisees from those who struggle. As a leader within BELFOR Franchise Group, which oversees 15 residential and commercial service brands, Tanner has witnessed firsthand how franchisees can thrive by aligning their strengths with a structured business model. One of the most significant challenges facing new franchise owners is the shift from independent decision-making to following a defined system. Many enter franchising after successful careers in other industries, bringing a wealth of experience but sometimes resisting the structure designed to set them up for success. According to Tanner, those who embrace the model, rather than attempting to modify it prematurely, often experience stronger financial performance and more sustainable growth. While innovation and personal expertise add value, franchising is built on consistency, and those who adhere to established processes are better positioned to maximize their investment. Building a strong team is another cornerstone of franchise ownership success. The most successful franchisees understand that a business is only as strong as the people operating it. Hiring for skill is important but hiring for cultural fit and shared values can make an even greater impact. Employees who believe in the brand's mission and take pride in their work contribute not only to day-to-day operations but also to the reputation and long-term stability of the business. Tanner emphasizes the importance of leadership in shaping company culture, fostering an environment where employees feel valued, and ensuring that customer experiences exceed expectations. Establishing a local presence is just as critical as operational execution. While national branding provides an advantage, the ability to connect with a specific community can be the difference between a business that survives and one that thrives. Tanner describes the importance of becoming a recognizable figure in the local market, attending community events, supporting charitable initiatives, and forming strategic partnerships that create goodwill and strengthen brand loyalty. Franchisees who position themselves as trusted resources within their communities often generate more word-of-mouth referrals, repeat business, and long-term customer relationships. Financial responsibility plays a key role in franchise ownership success, particularly for those new to business ownership. Understanding cash flow, reinvesting strategically, and balancing growth with sustainability are all factors that influence long-term stability. Many franchisees underestimate the financial discipline required in the early stages, assuming that revenue alone will drive success. Tanner stresses the importance of financial planning and leveraging the franchisor's support to navigate common pitfalls and optimize profitability. Beyond financial acumen and operational strategy, mindset remains one of the most critical elements of franchise success. Owning a business—whether independent or franchised—requires resilience, adaptability, and a proactive approach to problem-solving. Challenges will arise, but those who remain engaged, seek guidance, and commit to continuous improvement position themselves for greater success. With decades of experience in the franchise industry, Tanner has seen entrepreneurs transform their careers, build scalable businesses, and gain control over their financial futures. His expertise sheds light on what it truly takes to succeed in franchising and why those who embrace the journey fully, rather than seeking shortcuts, are the ones who ultimately build thriving businesses. Watch the full episode on YouTube. Join me LIVE every Wednesday at 11 AM Central on your favorite social platforms for Fordify LIVE! and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About D'Wayne Tanner D'Wayne Tanner is the Vice President of Franchise Development at BELFOR Franchise Group, bringing decades of experience in the franchise industry. With a background that includes leadership roles at major national brands like Taco Bell, Wendy's, Ruby Tuesday, and Focus Brands, D'Wayne has been instrumental in driving franchise expansion and helping entrepreneurs transition into business ownership. At BELFOR Franchise Group, he plays a key role in the growth of 15 residential and commercial service brands, guiding franchisees toward franchise ownership success by providing them with the systems, tools, and support they need to thrive. His passion lies in empowering aspiring business owners, ensuring they have the knowledge and strategy to confidently take charge of their futures. Throughout his career, D'Wayne has seen firsthand what separates thriving franchisees from struggling ones. His expertise in team building, brand awareness, and system execution has made him a trusted resource for entrepreneurs looking to maximize their investment and scale their businesses effectively. Whether coaching franchisees on hiring top talent, leveraging proven marketing strategies, or embracing operational best practices, he is dedicated to setting business owners on the path to long-term success. Learn more about BELFOR Franchise Group. About Ford Saeks Ford Saeks is a Business Growth Accelerator with a track record of generating over $1 billion in sales worldwide for businesses ranging from startups to Fortune 500 companies. As the President and CEO of Prime Concepts Group, Inc., he specializes in customer acquisition, brand expansion, and business innovation, helping companies attract loyal customers and scale their success. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His ability to identify market opportunities and create high-impact strategies has earned him numerous industry awards and recognition as a leading expert in marketing, sales, and business development. Beyond his work in traditional business growth strategies, Ford is a pioneer in AI prompt engineering, leveraging artificial intelligence to craft compelling content that drives engagement and results. His expertise in AI-powered marketing was recently showcased at the Unleash AI for Business Summit, where he shared insights on how ChatGPT is transforming operations, sales, and customer experience. For those looking to accelerate their success, Ford provides actionable strategies through his TV show, Fordify LIVE!, keynote presentations, and consulting services. Learn more at ProfitRichResults.com and watch his show at Fordify.tv.
How can entrepreneurship for business growth be transformed into an engaging, gamified experience? Entrepreneurs often face a challenging journey filled with high-stakes decisions, financial management, and unexpected setbacks. In the latest episode of Fordify LIVE! The Business Growth Show, we explore how Igor Vainshtein, bestselling author and creator of EntrepreneurOpoly, has redefined how entrepreneurs can approach these challenges through the power of gamification. Entrepreneurship for business growth requires resilience, creativity, and the ability to navigate complex challenges. Igor's journey from starting businesses across continents to creating an innovative board game showcases his deep understanding of the entrepreneurial mindset. He has crafted a tool that brings the lessons of entrepreneurship into focus, allowing players to simulate real-world decision-making in a dynamic and interactive way. One of the standout aspects of Igor's approach is his focus on making financial literacy and decision-making more accessible. Entrepreneurship often requires mastering these skills to manage cash flow, handle risks, and seize opportunities. By incorporating these elements into EntrepreneurOpoly, Igor offers entrepreneurs a platform to refine their abilities in a low-pressure, engaging environment. The game reflects his commitment to creating value and equipping others with the tools needed to succeed in today's competitive business landscape. Igor's passion for gamifying entrepreneurship extends beyond the board game. His dedication to inspiring others shines through in his efforts to make the game accessible to nonprofit organizations and aspiring entrepreneurs who lack resources. This mission underscores the importance of community and collaboration in achieving business growth. His insights also highlight the power of hands-on experiences in building resilience and refining strategies, both of which are essential for long-term success. The episode emphasizes that entrepreneurship for business growth is not just about reaching financial goals; it's about the journey, the lessons learned along the way, and the relationships built in the process. Igor's unique perspective challenges the traditional narrative of entrepreneurship by blending creativity, strategy, and personal growth into a single experience. His work serves as a reminder that growth doesn't happen in isolation but through consistent effort, adaptability, and the willingness to take calculated risks. As entrepreneurs seek innovative ways to sharpen their skills and navigate their journeys, Igor's story offers a blueprint for success. By gamifying the entrepreneurial process, he has created a tool that not only teaches key principles but also fosters a deeper connection to the challenges and rewards of building a business. His dedication to making these lessons accessible to a wider audience reflects his belief in the transformative power of entrepreneurship. Watch the full episode on YouTube. Don't miss more inspiring conversations and actionable strategies to elevate your leadership and business success. Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms, and catch The Business Growth Show Podcast every Thursday for your weekly dose of business growth wisdom. About Igor Vainshtein Igor Vainshtein is a bestselling author, entrepreneur, and innovator with a passion for empowering others through creativity and strategy. As the founder of 24/7 Golf, acquired by GOLFTEC, and creator of EntrepreneurOpoly, Igor combines real-world experience with engaging tools to teach the challenges and rewards of entrepreneurship. His works, including Practical Manifestation and Agile Manifestation, explore applying project management principles to personal and professional growth. Beyond his ventures, Igor values his roles as a father, husband, and mentor, embodying the belief that entrepreneurship is a way of life driven by courage, resilience, and adaptability. Learn more about Igor and his work at IgorVainshtein.com. About Ford Saeks Ford Saeks is a renowned Business Growth Accelerator with over two decades of experience, transforming businesses from start-ups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., Ford has driven over a billion dollars in sales by helping companies attract loyal customers, boost brand awareness, and spark innovation. A serial entrepreneur, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His forward-thinking strategies have earned him numerous industry awards and recognition as a leader in AI prompt engineering, where he trains AI to create compelling content that drives engagement and results. Recently, he highlighted this expertise at the “Unleash AI for Business Summit,” sharing insights on how ChatGPT is revolutionizing marketing, operations, and customer experiences. Learn more about Ford Saeks at ProfitRichResults.com and tune in to his TV show at Fordify.tv.
Are you prepared when websites or tools (like TikTok) shut down? In this episode, host Julie Hood shares 3 key essentials every course creator should add to their business to survive and still thrive - even when a social media website shuts down. Get the full links and show notes at https://CourseCreatorsHQ.com/227. LINKS MENTIONED Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!Join the free AI for Business Summit and get even more ideas - https://coursecreatorshq.com/AIforBusiness2025 Come join us for inspiration and courses in the Launchpad coaching program! Use coupon code SELL2024 to save $50 a month on your membership - https://coursecreatorshq.com/launchpad RELATED EPISODES E218: How to Pick an Email Program – and What to Watch Out For! E210: Website Essentials for Online Course Creators to Sell a Course E086: Save Time with 9 Things Every Online Course Creator Should Automate KEY TAKEAWAYS FOR ONLINE COURSE CREATORS To help protect yourself from social media sites shutting down, here are 3 essential steps:Build Your Own AssetsFind Multiple Sources of TrafficBackup / Backup / Backup (automatically)! COME VISIT JULIE! Get on the email list AND get the FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2025PlannerPodcast Get this free course - Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube https://coursecreatorshq.com/YouTubePodcast Facebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/
How can overcoming stage fright help you use storytelling to elevate your leadership and communication skills? For many entrepreneurs, professionals, and aspiring leaders, the fear of speaking in front of an audience can be a significant roadblock to achieving their goals. In the latest episode of Fordify LIVE! The Business Growth Show, I sat down with Success Story Strategist Brigham Blackham to explore how storytelling and overcoming stage fright can help unlock new levels of confidence and influence. Overcoming stage fright isn't just about building confidence; it's about creating meaningful connections with your audience. Brigham's unique journey, from performing on the Great Wall of China to coaching leaders around the globe, highlights the transformative power of storytelling in leadership. He emphasizes that authentic storytelling not only engages audiences but also reinforces personal and professional credibility. Whether you're addressing a room of employees, pitching an idea to investors, or stepping onto a stage, your ability to convey your message with authenticity and purpose can define your success. One of the key takeaways from the discussion is the role of preparation and mindset. Brigham shares how embracing ambiguity and stepping into discomfort can transform anxiety into opportunities for growth. Stage fright often stems from self-doubt, but by shifting focus from personal fears to the value being delivered to the audience, speakers can channel their energy into creating a memorable and impactful experience. Another essential element of overcoming stage fright is understanding the power of language. Brigham's experience as a linguist and storyteller underscores the importance of using words that inspire action and build trust. He provides insights into how leaders can craft narratives that resonate with their audiences, leaving a lasting impression. This approach not only boosts confidence but also ensures that the message aligns with the needs and expectations of the audience. Brigham also touches on how technology and content creation play a role in building confidence and authority. As someone who has filmed over 600 videos and leveraged storytelling in his own career, he demonstrates how consistent effort in content creation can enhance a speaker's skills over time. The ability to connect with an audience through stories, whether in person or online, is a skill that can be developed and refined with intentional practice. Overcoming stage fright isn't about eliminating fear entirely—it's about harnessing it as a tool to deliver your message more effectively. By focusing on preparation, authenticity, and connection, speakers can transform nervous energy into an asset that supports their leadership goals. Brigham's journey serves as a powerful example of how embracing challenges can lead to profound personal and professional growth. Watch the full interview on YouTube. Don't miss more inspiring conversations and actionable strategies to elevate your leadership and business success. Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms, and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Brigham Blackham Brigham Blackham is a Success Story Strategist with a passion for helping leaders and entrepreneurs overcome stage fright, master storytelling, and elevate their communication skills. With a rich background that includes performing on the Great Wall of China, coaching leaders on public speaking, and producing over 600 videos, Brigham's expertise lies in turning challenges into opportunities for growth. Fluent in multiple languages, including Mandarin, Brigham has a unique perspective on the power of words and their impact on personal and professional success. His journey began with a love for performance and storytelling, which he honed as a theater and language educator. Over time, he transitioned into entrepreneurship, building a successful business portfolio that supports his speaking and coaching career. Brigham's mission is to help individuals unlock their potential through authentic storytelling and actionable strategies. Whether he's coaching executives, training teams, or speaking on stage, he brings a dynamic and engaging approach to empowering others to share their unique stories and make meaningful connections. Learn more about Brigham and StayBNBee. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, transforming how businesses achieve success. With a proven track record of generating over a billion dollars in sales worldwide, he has worked with companies ranging from innovative start-ups to Fortune 500 giants. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal customers, expand brand visibility, and drive innovation. A serial entrepreneur, Ford has founded over ten companies, authored five books, and holds three U.S. patents. His contributions to business growth and marketing have earned him numerous industry accolades. Ford's expertise extends into AI prompt engineering, where he trains AI systems to create high-impact content that fosters engagement and drives results. His thought leadership was recently featured at the “Unleash AI for Business Summit,” where he explored how ChatGPT is revolutionizing marketing, sales, and customer experiences. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.
The more we hear about AI, the more it's supposed to be this miracle for your business... but is it really? What are some practical ways you can use AI, specifically for courses and course marketing? Let's talk about it in this episode with these 8 ideas for you. Get the full links and show notes at https://CourseCreatorsHQ.com/226. LINKS MENTIONED Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!Join the free AI for Business Summit and get even more ideas - https://coursecreatorshq.com/AIforBusiness2025 Test drive one of my favorite AI tools - https://CourseCreatorsHQ.com/Castmagic Use the free AI tool from Kajabi (scroll down) - https://coursecreatorshq.com/KajabiAI Use the paid AI tool with a Kajabi subscription to generate 40 pieces of marketing content from one video - https://CourseCreatorsHQ.com/KajabiCreatorStudio RELATED EPISODES E191: 6 AI Tools for Online Course Creators to Save Time E149: 12 Video Secrets from Lou Bortone E198: 16 Video Recording Tools for Online Course Creators KEY TAKEAWAYS FOR ONLINE COURSE CREATORS Caution – never use AI content raw (always check the sources), put in your own words and your own spin. Watch for hallucinations. Never share anything you don't want to be given to someone else. If it makes up a testimonial, make sure you replace it with a real one. 8 Key Ways to Use AI - Subject lines for your emails – you want them to be short and snappy plus build some curiosity and intrigueHelp you write your emails – especially if you give it enough details to start withWork on your sales pages – one section at a timeName your courses and products - AI never gets tiredName your lead magnets - pick and choose wordsMake your landing page more interesting and intriguingHelp you write your course outline – get you started, and then you definitely need to make it your ownHelp you with a course lesson – get advice on the best way to teach a lesson COME VISIT JULIE! Get on the email list AND get the FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2025PlannerPodcast Get this free course - Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube https://coursecreatorshq.com/YouTubePodcast Facebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/
What does it take to scale a service-based franchise while maintaining the passion and purpose that inspired it in the first place? For entrepreneurs and business owners, this is often a critical question as they seek to expand their ventures. In the latest episode of Fordify LIVE! The Business Growth Show, Ford Saeks dives into this topic with Ryan Wimpey, CEO of Tip Top K9, who has built a thriving dog training franchise from the ground up. Scaling a service-based franchise presents unique challenges, from managing operations to maintaining consistency across multiple locations. Ryan's journey with Tip Top K9 highlights how a clear vision and well-defined systems can bridge the gap between a small-scale business and a growing franchise network. The conversation sheds light on how aspiring franchise owners can focus on their strengths, streamline processes, and embrace strategies that drive success while keeping their passion at the forefront. Ford and Ryan discuss the crucial role of systems in scaling a franchise. With Tip Top K9, Ryan designed a business model that allows franchisees to concentrate on what they do best—training dogs and building relationships—while the corporate team handles billing, marketing, and backend support. This approach not only reduces the stress of managing the minutiae of business operations but also empowers franchisees to scale with confidence. Whether you're running a service-based business or managing a franchise, the takeaways from this discussion are applicable across industries. Another highlight of the episode is the focus on community engagement. Ryan shares how his team cultivates relationships with local influencers, such as veterinarians and groomers, and how these efforts fuel the growth of Tip Top K9's franchisees. Building strategic partnerships and staying visible in the community are essential elements of scaling a service-based franchise, and Ryan's approach offers inspiration for anyone looking to enhance their local impact. Throughout the episode, Ford and Ryan explore the mindset required for long-term franchise success. Ryan emphasizes the importance of perseverance and passion, particularly for aspiring entrepreneurs stepping into a franchise for the first time. By fostering a culture of support and collaboration, Ryan ensures that each Tip Top K9 franchisee is equipped to succeed, regardless of their prior experience in dog training or business ownership. Listeners also gain insight into how innovation plays a role in scaling. Ryan discusses the integration of technology and how Tip Top K9 adapts to meet the evolving needs of its franchisees and customers. This blend of traditional business values and modern tools is critical for sustaining growth in today's fast-paced business environment. Scaling a service-based franchise isn't just about numbers; it's about creating a business that aligns with the values of its owners and delivers consistent, exceptional experiences for customers. Ryan's passion for dogs and his commitment to empowering entrepreneurs are at the heart of Tip Top K9's success. This episode offers a wealth of inspiration for anyone looking to take their business to the next level while staying true to their mission. Watch the full episode on YouTube. Don't miss out on more inspiring conversations and actionable strategies! Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms, and catch The Business Growth Show Podcast every Thursday for your weekly dose of business growth wisdom. About Ryan Wimpey Ryan Wimpey is the CEO and founder of Tip Top K9, a rapidly growing dog training franchise established in 2010. His journey into the dog training business began with a personal mission to address the behavioral challenges of his rescue dog, Curly. This experience sparked his passion for creating effective training methods, which led to the development of Tip Top K9's unique approach to classical conditioning-based training. Under Ryan's leadership, Tip Top K9 has grown from a single location in Oklahoma to a nationwide franchise with 19 active locations and plans for continued expansion. Known for its science-backed methods and commitment to structure and consistency, Tip Top K9 has transformed the lives of countless dogs and their owners. Ryan's philosophy is simple yet powerful: “If a training technique can't be taught to both a nine-year-old and a ninety-year-old, it doesn't belong in our program.” Ryan is dedicated to helping aspiring entrepreneurs build rewarding businesses by providing comprehensive support systems, including call centers, billing services, and marketing resources. His passion for dogs, combined with his innovative strategies, has positioned Tip Top K9 as a leader in the dog training industry. Ryan's mission is clear: to help people enjoy their dogs and turn their passion for animals into thriving businesses. Learn more about Tip Top K9 at https://tiptopk9.com About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, transforming the way businesses achieve success. Having generated over a billion dollars in sales worldwide, his expertise spans start-ups to Fortune 500 companies. As President and CEO of Prime Concepts Group, Inc., Ford empowers businesses to attract loyal customers, expand brand visibility, and drive innovation. A serial entrepreneur, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His contributions to the business world have earned him numerous industry awards. Recognized as a leader in AI prompt engineering, Ford is celebrated for training AI systems to create content that captivates and converts. His insights were recently highlighted at the “Unleash AI for Business Summit,” where he discussed the transformative impact of ChatGPT on marketing, sales, and customer experiences. Learn more about Ford Saeks at ProfitRichResults.com and tune in to his TV show at Fordify.tv.
Franchise growth can feel like a balancing act between expanding operations and maintaining quality. Many franchise systems face challenges such as scaling effectively, fostering collaboration among franchisees, and navigating a competitive market. Understanding the strategies that contribute to sustainable growth is crucial for long-term success. A thriving franchise requires more than just adding locations; it demands systems that empower franchisees and create consistency across the brand. For brands like The Patch Boys, focusing on communication and a supportive culture has proven vital. Strong relationships between franchisees and leadership, coupled with robust operational systems, are essential to building a network that not only grows but also thrives. Strategic thinking and adaptability often define success in franchising. Facing industry challenges such as staffing shortages, increased competition, and evolving customer expectations requires innovative solutions. The importance of recruiting skilled professionals, implementing effective marketing, and maintaining high standards for customer experience cannot be overstated. These efforts ensure that the franchise remains competitive while meeting the needs of its customers. Franchisees benefit from being part of a system that prioritizes collaboration. Sharing best practices, creating feedback loops, and fostering a sense of community helps elevate performance across the board. By encouraging open communication and innovation, franchise brands can harness the collective expertise of their network to drive continued success. Every franchisor must find ways to balance short-term wins with long-term sustainability. Strategic growth strategies address these dual goals, ensuring that the brand remains competitive while continuing to serve its franchisees effectively. Creating repeatable processes, investing in marketing, and nurturing franchisee relationships all play a role in building a resilient franchise system. Challenges such as recruitment and lead generation are inevitable, but they also present opportunities for innovation. Brands that establish clear systems and maintain strong franchisee support can position themselves to navigate these challenges with confidence. It is through adaptability and forward-thinking strategies that franchises build a foundation for sustained growth. Watch the full interview on YouTube. Don't miss future episodes of Fordify LIVE!. Join Ford Saeks every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Ted Speers Ted Speers is the accomplished brand president of The Patch Boys, a leading national franchise specializing in drywall repair. With over 25 years of experience, Ted has honed his expertise in franchise development, professional sports, and marketing services. His career includes leadership roles with prominent organizations like Little Caesars Pizza, the Detroit Red Wings, and the Colorado Avalanche. Under his leadership, The Patch Boys has grown from 35 to over 100 franchise locations, earning their reputation as a trusted name in home services. Ted is passionate about fostering collaboration within the franchisee community, building scalable systems, and driving sustainable growth for the brand. As part of the BELFOR Franchise Group, Ted has helped position The Patch Boys alongside other complementary home service brands to provide comprehensive customer solutions. Through his dedication to innovation and strategic leadership, Ted continues to shape the future of franchising while empowering franchisees to succeed. Find out more about The Patch Boys Franchise and The BELFOR Franchising Group. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of proven expertise, having generated more than a billion dollars in sales worldwide for businesses ranging from innovative start-ups to established Fortune 500 companies. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping organizations attract loyal customers, increase brand awareness, and drive innovation to achieve remarkable results. An entrepreneurial force, Ford has founded over ten companies, authored five impactful books, secured three U.S. patents, and earned numerous industry accolades. His cutting-edge insights extend to the field of AI prompt engineering, where he has become a leading voice in leveraging AI to create engaging content that fuels business growth. Recently, Ford shared his expertise at the prestigious “Unleash AI for Business Summit,” where he explored the transformative impact of ChatGPT on operations, marketing, and customer experiences. With a track record of success and a passion for empowering others, Ford Saeks continues to redefine what it means to achieve sustainable business growth. To learn more, visit ProfitRichResults.com or watch his TV show at Fordify.tv.
The first Reiki Business Summit has ended, but the journey of the Reiki Business Summit is just beginning. Anytime we do something new in our Reiki business, it's a great opportunity for growth. Here are some lessons I learned from this first Reiki Business Summit. Join the waitlist for next year's Reiki Business Summit and get the 2024 recordings: https://standingstoneshealing.com/summit Join the Reiki Business Collective no matter where you are on your Reiki business journey: https://facebook.com/groups/reikibiz Join the world's most comprehensive Reiki business program: https://standingstoneshealing.com/build The Build Your Reiki Business podcast offers information and encouragement for Reiki business owners and Reiki practitioners considering starting a Reiki business. Thank you, and blessings to your Reiki biz! Christian Standing Stones Healing Legal Disclaimer: Standing Stones Healing Co. does not diagnose, treat, or cure any physical or mental illness with this podcast or any other services, products, or media offered by Standing Stones Healing Co. By using Standing Stones Healing Co. products, services, or media, you agree to hold harmless Standing Stones Healing Co. for any adverse reactions that may result from use of said products, services, or media. Standing Stones Healing Co. services are not a replacement for licensed medical care or professional legal, business, tax, or financial consultation. All Standing Stones Healing Co. services, products, messages, and media are for informational, educational, and entertainment purposes only and do not constitute medical, emotional, financial, or legal advice. Thank you. For more information, see the Standing Stones Healing Co. Terms of Service: https://standingstoneshealing.com/terms
In the competitive world of franchising, success relies on more than just great products or services—it's about building supportive franchise partnerships. These partnerships form the foundation for sustainable growth, ensuring that both franchisors and franchisees have the resources and collaboration needed to thrive. On this week's episode of Fordify LIVE!, host Ford Saeks welcomes digital marketing expert Joe Mohay to explore how collaboration between franchisors and franchisees drives franchise development, local marketing success, and long-term growth. A franchisee's success is often tied to their ability to stand out in local markets. However, achieving visibility requires more than individual effort. Joe Mohay emphasizes that supportive franchise partnerships are essential for creating a shared vision and achieving mutual goals. These partnerships bridge the gap between the franchisor's overarching strategy and the franchisee's local execution, enabling a seamless alignment that benefits both parties. For franchisors, the focus often starts with franchise development—attracting the right candidates to grow the brand. The right partnerships ensure that prospective franchisees not only see the value in joining the organization but also feel confident in the support they'll receive once they are part of the system. Joe highlights that franchisors who invest in robust support systems and collaborative relationships from the start are better positioned to attract motivated, high-performing franchisees. Franchisees, in turn, benefit from these partnerships when it comes to building a strong local presence. A key element of this success is an optimized online strategy. Joe discusses how franchisors and franchisees can work together to leverage tools like local SEO, Google Business Profiles, and localized content. By using the franchisor's digital authority and brand strength as a springboard, franchisees can achieve higher Google rankings, attract local customers, and build credibility within their communities. A well-optimized Google Business Profile (GBP) is a particularly powerful tool for franchisees. Joe explains that a fully optimized GBP serves as a virtual storefront, offering potential customers critical information such as hours of operation, reviews, photos, and promotions. Franchisees who work with supportive franchisors to maintain and update their profiles consistently can significantly boost their visibility and customer engagement. Beyond digital strategies, supportive franchise partnerships are built on consistent communication and collaboration. Franchisors play a pivotal role in equipping franchisees with the tools they need to succeed, whether through personalized marketing strategies, access to data-driven insights, or ongoing training and resources. Joe emphasizes that these efforts should go beyond the initial onboarding phase and continue throughout the life of the partnership. This sustained support ensures franchisees can adapt to changes in the market and consistently meet their business goals. Ford Saeks adds to the conversation by focusing on the buyer's journey and the importance of tailoring efforts to meet the needs of customers at every stage. Whether it's helping franchisees attract customers in their local markets or guiding potential franchise candidates through the decision-making process, these partnerships are the backbone of a thriving franchise system. Ford and Joe agree that supportive franchise partnerships are not just about solving immediate challenges but also about building a framework for long-term success. These partnerships also foster a sense of trust and alignment that's critical for navigating challenges. Franchisees often face unique hurdles, from understanding local customer behavior to managing competition in their market. Franchisors who prioritize open dialogue and problem-solving help franchisees feel supported and empowered, which ultimately strengthens the entire franchise network. The conversation also touches on the evolving role of technology in franchising. With tools like AI and data analytics becoming increasingly prevalent, franchisors and franchisees have access to more insights than ever before. Joe notes that supportive franchise partnerships are essential for integrating these tools effectively, ensuring that franchisees can use them to make informed decisions without feeling overwhelmed. Whether you're a franchisor, franchisee, or entrepreneur, this episode of Fordify LIVE! offers invaluable insights into the power of collaboration. Building supportive franchise partnerships isn't just a nice-to-have—it's a must for achieving growth, sustaining franchise development, and ensuring long-term success. Watch the full interview on YouTube! Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About the Guest Joe Mohay is a seasoned digital marketing professional with over 23 years of experience specializing in the franchise industry. As a partner at Ignite Visibility, Joe helps franchise brands and franchisees achieve measurable ROI through tailored strategies that enhance local visibility, drive revenue growth, and foster strong professional relationships. Joe's commitment to innovation and excellence has made him a trusted partner for national brands and franchisees alike. Learn more about Joe and Ignite Visibility at https://ignitevisibility.com. About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing, sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.
Tune in for highlights from the first Reiki Business Summi held November 22-25, 2024 with Mary Riposo, Andrea Kennedy, Colleen Benelli, Michaela Daystar, Pam Allen-LeBlanc, Karen Caig, and me. Bummed you missed the Reiki Business Summit? Join the waitlist for next year's summit and get the recordings at standingstoneshealing.com/summit Join the world's most comprehensive Reiki business program: https://standingstoneshealing.com/build Join the Reiki Business Collective no matter where you are on your Reiki business journey: https://facebook.com/groups/reikibiz The Build Your Reiki Business podcast offers information and encouragement for Reiki business owners and Reiki practitioners considering starting a Reiki business. Thank you, and blessings to your Reiki biz! Christian Standing Stones Healing Legal Disclaimer: Standing Stones Healing Co. does not diagnose, treat, or cure any physical or mental illness with this podcast or any other services, products, or media offered by Standing Stones Healing Co. By using Standing Stones Healing Co. products, services, or media, you agree to hold harmless Standing Stones Healing Co. for any adverse reactions that may result from use of said products, services, or media. Standing Stones Healing Co. services are not a replacement for licensed medical care or professional legal, business, tax, or financial consultation. All Standing Stones Healing Co. services, products, messages, and media are for informational, educational, and entertainment purposes only and do not constitute medical, emotional, financial, or legal advice. Thank you. For more information, see the Standing Stones Healing Co. Terms of Service: https://standingstoneshealing.com/terms
Are you struggling to grow your business and wondering how to stand out in a crowded marketplace? In today's competitive environment, building a strong personal brand has become an essential tool for entrepreneurs, leaders, and business owners to differentiate themselves and drive growth. Personal branding goes beyond having a logo or a website—it's about building a reputation that resonates with your audience and establishes trust. In this episode of Fordify LIVE, Rory Vaden, co-founder of Brand Builders Group, dives into the critical role that personal branding plays in business growth and long-term success. Personal branding is not just for influencers or celebrities; it's a powerful asset for any business leader looking to expand their reach. Rory emphasizes that people don't just buy products or services—they buy into the people behind them. Your personal brand serves as the bridge between who you are and the value you provide to your audience. If you're looking to build a brand that attracts the right clients and generates more opportunities, the discussion with Rory outlines why focusing on personal branding is one of the smartest moves you can make for your business. One of the key challenges business owners face is finding clarity in their messaging. Rory's insights into personal branding highlight the importance of defining your unique value and being intentional about how you communicate it. By focusing on your core message, your personal brand can become a powerful tool for cutting through the noise and connecting with the people who matter most to your business. It's not about being everything to everyone, but rather, being clear about who you are and what you stand for. When your personal brand reflects your authentic self, it becomes a magnet for clients, customers, and opportunities. Rory also discusses how building a personal brand goes hand in hand with credibility. It's one thing to have expertise, but it's another to communicate it effectively to the right audience. A strong personal brand does just that—it signals authority, trust, and reliability. Rory shares how even the most successful entrepreneurs and executives invest in personal branding as a way to continually build their influence and create lasting connections with their audience. Your personal brand is the key to establishing a strong professional presence that positions you as a leader in your industry. In addition to building credibility, personal branding also accelerates business growth by creating a foundation for long-term relationships. When people trust your brand and believe in your message, they're more likely to remain loyal and recommend your services to others. Rory explains how personal branding is not a one-time effort; it's an ongoing process of refining your message, expanding your reach, and consistently delivering value. This approach leads to exponential growth, as your personal brand continues to evolve and attract more opportunities over time. The conversation with Rory underscores the importance of personal branding as a strategic investment in your business. As more entrepreneurs recognize the value of branding themselves, those who take the time to build their personal brand now will be better positioned to grow their influence and achieve long-term success. By honing in on your story, your message, and the value you bring to the table, you can create a brand that not only drives business growth but also sets you apart from the competition. Watch the full episode on YouTube. If you've been wondering how to elevate your business and make a lasting impact in your industry, investing in personal branding is the way forward. It's not just about visibility; it's about creating meaningful connections with your audience and leaving a lasting impression. Don't miss future episodes of Fordify LIVE! Join us every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for more strategies and insights to fuel your business success. About Rory Vaden Rory Vaden is a renowned expert in personal branding and co-founder of Brand Builders Group, the world's leader in personal brand strategy. Rory and his team help mission-driven individuals expand their reach, grow their income, and make a positive impact by teaching them how to build and monetize their personal brand. From high-profile clients like Lewis Howes, Ed Mylett, and Amy Porterfield to aspiring entrepreneurs, Brand Builders Group has helped countless people turn their reputation into revenue. Rory's first book, Take the Stairs, became a #1 Wall Street Journal, #1 USA Today, and #2 New York Times bestseller, with translations in 11 languages. Known for his powerful message of doing what's right even when it's difficult, Rory has delivered keynote speeches on leadership, sales, productivity, and personal growth to audiences around the globe. He is also a two-time finalist in the World Championship of Public Speaking and was inducted into the professional speaking hall of fame at age 37. His TEDx talk, “How to Multiply Time,” has been viewed over 4 million times, and his insights on overcoming procrastination, increasing focus, and influential leadership frequently appear in national media. Rory's work continues to inspire millions, making him a sought-after speaker, author, and consultant. For more on Rory and personal branding, visit RoryVaden.com and Brand Builders Group. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, having redefined the formula for success by generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand awareness, and drive innovation. A tenacious entrepreneur, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. Ford is also an expert in AI prompt engineering, training AI to generate compelling, results-driven content. His insights were recently featured at the Unleash AI for Business Summit, where he demonstrated how ChatGPT is revolutionizing marketing, sales, and customer experience across industries. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.
Are you struggling to build trust and foster authentic relationships within your team? Many leaders find it difficult to inspire their teams beyond basic task management, but true leadership is built on creating meaningful connections that motivate people to perform at their best. Julie Lee, an expert on leadership and human connection, champions an approach that goes beyond traditional leadership tactics, focusing on leadership through connection as the key to long-term success. Leadership today is about much more than driving productivity or hitting goals—it's about understanding the importance of empathy and compassion in the workplace. Julie's philosophy emphasizes that leadership through connection allows leaders to cultivate an environment where employees feel valued, heard, and supported. Leaders who prioritize relationships can foster greater innovation, collaboration, and loyalty within their teams. When people feel genuinely connected to their leaders, they are more willing to go above and beyond, which drives both individual and organizational growth. One of the most critical elements of leadership through connection is trust. Building trust requires leaders to engage with their teams on a personal level, not just through professional interaction. This goes beyond open-door policies or occasional check-ins. Julie's approach involves actively listening to team members and demonstrating genuine care for their well-being. Trust grows when employees know their leaders see them as individuals, not just resources. This human-centered approach helps resolve conflicts more effectively, keeps morale high, and encourages long-term loyalty. Communication is at the heart of leadership through connection. It's easy to overlook the importance of active listening, but leaders who listen with intent can transform their team's dynamics. Authentic communication creates a culture where employees feel safe to voice concerns, share ideas, and take risks. When leaders foster a sense of belonging and value through empathetic communication, team members become more invested in the success of the business. This approach doesn't just improve workplace atmosphere—it also leads to higher levels of engagement and better overall performance. Managing through connection is particularly important when dealing with conflict. Rather than allowing issues to fester, leaders who adopt a connection-first mindset can address challenges head-on while strengthening relationships. Leadership through connection is about fostering a culture where difficult conversations lead to growth and development rather than division. By creating a foundation of trust and respect, leaders can navigate even the most challenging situations with confidence, knowing that their team is committed to finding solutions together. In today's evolving business landscape, leadership through connection is a powerful strategy for leaders seeking to build resilient, motivated teams. Julie's framework offers a way to balance compassion with accountability, showing that strong relationships don't just benefit employee well-being—they also drive business success. Leaders who invest time in connecting with their team members will see the long-term payoff in increased productivity, lower turnover, and a more collaborative work environment. This approach is a shift from traditional leadership models that focus solely on outcomes and efficiency. By prioritizing connection, leaders can achieve the same results while creating a healthier, more engaged workforce. Leadership through connection shows that when people feel genuinely cared for, they contribute more meaningfully to the team's success. Watch the full episode on YouTube. Don't miss future episodes of Fordify LIVE! Join us every Wednesday at 11 AM Central on your favorite social platforms and tune in to The Business Growth Show Podcast every Thursday for actionable strategies and insights designed to help you grow your business and lead more effectively. About Julie Lee Julie Lee's personal journey with the power of human connection has shaped her mission to transform leadership and workplace culture. As a keynote speaker and author, Julie helps leaders infuse their organizations with authentic connection to improve mental health and unlock peak performance within their teams. Her impactful message is rooted in her own life experiences, where connection not only saved her but also altered the course of her career. Julie is the author of I See You: How Compassion and Connection Save Lives, and the children's book Broccolipunzle: A Girl with Extraordinary Hair. She hosts the inspiring I See You podcast, which has reached thousands of listeners with its message of thriving in relationships through compassion and connection. In addition, Julie co-hosts the podcast Love, ADHD, where she advocates for positive, supportive conversations around mental health. Julie also serves as the Head Speaking Coach for The Relevant Speaker, a unique program that helps aspiring speakers build successful speaking businesses. Living in the beautiful Utah mountains with her two children, Samuel and Lydia, Julie continues to inspire others to lead with connection and empathy in every aspect of life. For more information, visit JulieLeeSpeaks.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand awareness, and spark innovation. A true entrepreneurial force, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. Recognized for his expertise in AI prompt engineering, Ford trains AI systems to generate content that drives engagement and delivers results. His groundbreaking insights were recently showcased at the Unleash AI for Business Summit, where he explored how ChatGPT is transforming marketing, sales, operations, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and catch his TV show at Fordify.tv.
Are you facing the challenges of scaling your franchise while maintaining consistency and growth? Many business owners struggle with the delicate balance of managing multiple franchise locations without sacrificing quality or profitability. Jerry Akers, a multi-brand franchisee and co-author of Live It to Own It, offers a unique perspective on franchise success and sustainable growth. Through his experience building and managing over 34 Great Clips locations, Jerry provides a blueprint for achieving success in the franchise world, especially for those looking to scale across multiple states. Franchise success doesn't come without its hurdles. Jerry's journey began with a single struggling location. Instead of letting the challenge define him, he dug in to assess what needed to change, both operationally and in terms of leadership. One of the first steps in achieving franchise success is recognizing the importance of building a strong team. Jerry emphasizes the value of creating a company culture that empowers employees to take ownership of their roles. By doing so, franchisees can replicate consistent and high-quality customer experience across all locations, ensuring that growth doesn't compromise service or efficiency. Another crucial element of franchise success is the ability to adapt to different markets while keeping the brand's core values intact. Jerry speaks to the necessity of understanding regional differences in customer behavior, local regulations, and marketing approaches. His approach to franchise success includes tailoring strategies to meet the unique needs of each community, without deviating from the brand's established principles. This adaptability has allowed Jerry to scale his franchise portfolio while keeping each location profitable and connected to its local market. Jerry also highlights the importance of operational efficiency in scaling franchises. As a business expands, franchise owners must streamline processes to manage costs and maintain quality. Jerry's experience with Great Clips demonstrates how optimizing supply chains, investing in technology, and implementing scalable systems are key to running multiple locations successfully. By automating routine tasks and using data-driven insights, franchisees can focus on growth opportunities rather than getting bogged down in day-to-day operations. Franchise success, as Jerry outlines, requires a deep understanding of both the franchise model and the people driving it. For entrepreneurs, building a network of franchisees who share the same vision and values is critical. Jerry stresses that success in franchising is not just about following a blueprint but about fostering relationships with franchisees and helping them succeed individually. When franchisees are supported and empowered, they become invested in the business's long-term growth, ultimately contributing to the overall success of the brand. One of the biggest challenges in franchise success is navigating the highs and lows of the industry. Jerry's leadership philosophy revolves around resilience and adaptability. Throughout his career, he's encountered market fluctuations, economic downturns, and operational challenges, yet his focus on problem-solving and leadership has allowed him to stay ahead. For those looking to scale a franchise, Jerry's experience offers a wealth of practical insights on how to stay resilient, maintain a positive culture, and build a business that thrives regardless of external challenges. Jerry Akers' approach to franchise success is a reminder that growth and scalability don't come from shortcuts, but from thoughtful leadership, strong relationships, and a commitment to excellence. Whether you're looking to expand your franchise or just beginning your journey in franchising, Jerry's strategies for achieving long-term success are applicable across industries. His ability to balance operational efficiency with maintaining personal relationships within his business is what sets him apart as a leader in the franchise world. Watch the full interview on YouTube. Don't miss future episodes of Fordify LIVE! Join us every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom tailored for entrepreneurs looking to scale and succeed. About Jerry Akers Jerry Akers is a highly respected leader in the franchise industry, sought out by independent businesses across the country for his expertise in multi-unit franchise operations. With a wealth of experience as a corporate executive and multi-brand franchise owner, Jerry has successfully scaled his business portfolio to include over 34 Great Clips locations and regional development for The Joint Chiropractic. A Midwest native, Jerry brings his down-to-earth leadership style to both his businesses and his consulting work, helping franchise operators across the nation achieve sustainable growth. In addition to his franchise ventures, Jerry serves as Chairman of the International Franchise Association Franchisee Forum Board and holds leadership roles on several other boards, including the National Federation of Independent Business State Leadership Council and the Iowa Board of Cosmetology Arts and Sciences. His dedication to the franchise industry and his ability to drive success has made him a go-to keynote speaker and consultant for multi-unit franchise operators nationwide. When he's not leading his business ventures or advising others, Jerry enjoys time on his family farm in northeast Iowa or relaxing at his lake house in central Arkansas. To learn more about Jerry Akers and his work, visit Zdynamix.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, redefining success and generating over a billion dollars in sales for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal customers, expand brand awareness, and ignite innovation. A serial entrepreneur, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. Known for his cutting-edge approach, Ford is also an expert in AI prompt engineering, where he trains AI to craft compelling content that drives engagement and results. He recently demonstrated his expertise at the Unleash AI for Business Summit, showcasing how ChatGPT is transforming operations, marketing, sales, and customer experience. Learn more about Ford Saeks at ProfitRichResults.com and catch his TV show at Fordify.tv.
Welcome back to another episode of Female Empowered with your host, Christa Gurka! Today, I'm giving you a behind-the-scenes look at the Women in Wellness Business Summit, our fourth annual event that just wrapped up, and it was an absolute game-changer. Not only did we sell out for the first time ever with 25 incredible women, but the event was packed with hands-on learning, strategic planning, and powerful insights that left everyone inspired and ready to take their business to the next level.Here's a peek at what went down at the summit:This year, we focused on giving our attendees personal attention, keeping the event small and exclusive for women who own boutique healthcare, wellness, and fitness businesses. From physical therapy practices to Pilates studios and more, the women in the room were all there for the same reason: to grow and level up in their businesses.Expert-Led Presentations:Monica Spolstra taught us how to be our own PR agency and pitch ourselves to the media without paying expensive retainers.Danielle Hayden from Kickstart Accounting shared her expert tips on budgeting for success, including how to project future expenses and ensure your marketing spend is on point.Lauren Hanson from Uncanny Content showed us how to maximize retention and drive sales by nurturing our existing clients—no need for endless TikToks and Reels!Mitch McGinley from Boutique Fitness Broker broke down how to prepare your business for an exit—whether you're thinking of selling or just want more freedom and flexibility.Strategic Planning for 2025: I led the attendees through a full-day session on reviewing their 2024 goals and setting actionable, measurable objectives for 2025. We focused on everything from revenue goals to team dynamics to client retention, and we left with clear, personalized plans to implement right away.Small Group Implementation: One of the most valuable parts of the summit was the small group implementation sessions. Attendees had the chance to break into groups and ask specific questions, get feedback, and start implementing their new plans with expert guidance. Whether you're just starting out or scaling your business, it's all about taking action!But don't just take my word for it—here's what some of our attendees had to say:“This summit was the most actionable event I've ever been to! I'm leaving with a clear plan and so many ideas to implement right away.”“I feel secure and confident going back to my business with clarity. This summit has helped me see exactly what I need to do to level up in 2025.”The next Women in Wellness Business Summit is already in the works, and if you want to be one of the first to sign up, make sure to get on the waitlist now. Head to my website to sign up today!Save the Date: Block off November 6-8, 2025, for the next summit. It's going to be bigger, better, and packed with even more insights and actionable steps to grow your business.If you're ready to take your business to the next level, this summit is for you. We focus on the real challenges women business owners face and provide the tools and strategies you need to overcome them. No fluff, just practical, actionable advice to help you thrive.Thanks so much for listening! If you enjoyed today's episode, please take a minute to leave a review and help other female business owners discover our podcast. Don't forget to follow me on Instagram for more tips and updates!Until next time, my friend, keep empowering yourself and your business!
Are you struggling to figure out how to scale your franchise business while maintaining its core mission? Many entrepreneurs face the challenge of expanding without sacrificing the quality and purpose that drive their business. In an interview with Ford Saeks, Jeff Gartner, co-founder and CEO of Hudson Valley Swim, shared his journey through the world of franchise business growth, offering insights into how he transformed a simple swim lesson into a thriving franchise operation. Jeff's story began with a personal need—ensuring his children received high-quality swim lessons—and quickly grew into something much larger. From his backyard in the Northeast, Jeff recognized a gap in the market, where the available swim instruction lacked the quality he experienced privately. This realization sparked the foundation of Hudson Valley Swim, a business that has grown from a single operation to a franchise model with eight corporate locations and six franchise locations. Jeff's focus was never just on growth for the sake of expansion but rather on building a brand that prioritized safety and skill development in swim education. In a business built around saving lives, Jeff explains how maintaining the core mission was essential as the franchise expanded. His commitment to making sure that every location upheld the same standard of excellence that the original swim school had is a vital element in the brand's success. For Jeff, franchise business growth wasn't simply about opening more doors; it was about ensuring that every franchisee bought into the mission of reducing the risk of drowning through effective swim education. It's this mission-driven focus that sets Hudson Valley Swim apart in a competitive industry, and it's what potential franchisees must fully embrace to join the network. Scaling a franchise, however, is not without its challenges. Jeff reveals that building a foundation rooted in strong systems and processes was key to creating a replicable and scalable model. With decades of experience, he built a turnkey operation, making it easier for franchisees to start strong. From insurance to payroll, Jeff's approach was to have every system ready to go so new franchisees could focus on building their business, rather than getting bogged down in the logistics. This approach allowed his franchise to grow quickly and efficiently while maintaining the high standards of the original brand. Jeff also emphasized the importance of local community engagement in achieving long-term franchise business growth. While digital marketing plays a role, connecting directly with families through local events and partnerships has proven to be a critical component of the brand's success. By tapping into schools, sponsoring local sports teams, and attending community events, Hudson Valley Swim builds trust with parents, positioning itself as more than just a swim school but a vital part of the community. Technology, too, plays an important role in Jeff's model. His background in tech allowed him to streamline operations through automation, making tasks like registration and scheduling more efficient. Yet, as both he and Ford discuss, technology alone is not enough. Personal engagement and connection remain at the heart of the brand's identity, and Jeff has been careful to ensure that while technology improves the efficiency of operations, it doesn't replace the human touch that defines the customer experience. For many entrepreneurs, the idea of scaling a business can seem daunting. Jeff's approach to franchise business growth offers a roadmap for how to do so with purpose. It's not just about adding more locations but about ensuring that each new franchise is set up for success from the start. By fostering a strong sense of community, prioritizing customer relationships, and leveraging technology in thoughtful ways, Hudson Valley Swim has managed to grow without losing sight of its original mission. For business owners looking to scale, Jeff's experience serves as a powerful example of how to combine operational excellence with a deep commitment to the values that drive the business. By putting systems in place and finding franchisees who truly align with the mission, Hudson Valley Swim continues to thrive as it expands across new markets. Watch the full interview on YouTube. Don't miss out on future episodes of Fordify LIVE! Join us every Wednesday at 11 AM Central on your favorite social platforms, and tune in to The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Jeff Gartner Jeff Gartner is a franchisor, technologist, entrepreneur, and inventor, best known as the co-founder of Hudson Valley Swim, a premium swim lesson program launched in 2003 with a mission to save lives through high-quality swim education. In 2022, alongside his wife Joan, Jeff expanded the business into a franchise, which has since been recognized as an "emerging franchise to watch" by numerous associations and publications. Jeff's background in technology is vast and impressive, having been named a "Top 50 Innovator" in Avaya company history for his portfolio of 19 patents, which cover advancements in conference productivity, internet telephony, and email system architectures. A pioneer in the eBusiness world, Jeff was responsible for building the world's first smartphone, the first online e-commerce storefront, and the first B2B eMarketplace. His extensive experience also includes leading technological strategies for major companies like Baker & Taylor and Computer Associates. After retiring from the technology industry, Jeff shifted his focus entirely to expanding his swim school business and empowering entrepreneurs nationwide through his franchise model. His commitment to both innovation and mission-driven business continues to inspire and create new opportunities for others. Learn more about Hudson Valley Swim at hudsonvalleyswimfranchise.com About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, driving over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford is known for helping businesses attract loyal customers, expand brand visibility, and ignite innovation. A true entrepreneurial force, Ford has founded more than ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his contributions. Ford's expertise also extends into AI prompt engineering, where he trains AI to generate engaging content that drives real results. Recently, he showcased his groundbreaking knowledge at the Unleash AI for Business Summit, highlighting how ChatGPT is transforming marketing, sales, operations, and customer experiences. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.
Welcome back to the Smart Nutrition Made Simple Show!Today, I'm excited to talk shop with Luka Hocevar. Luka is the founder and co-owner of Vigor Ground Gym in Slovenia and Vigor Ground Fitness and Performance in Seattle. He is also the creator of Vigor Ground Fitness and Business Summit, one of the industry's most respected educational events for coaches and gym owners. Luka has personally coached over 3,000 clients, from elite NBA, NFL, UFC, and MLB athletes to rehab patients and individuals from all walks of life, aiming to look, feel, and perform at their best. In today's episode, Luka and I chop it up about some big topics that go way beyond the gym. We discuss how real coaching extends beyond workouts and meal plans, addressing every aspect of life, including stress management, time management, and self-discipline. We explore the pillars of lasting motivation—autonomy, competence, and community—and how these drive sustainable success. We touch on the importance of taking ownership over your choices, building fitness and nutrition habits that adapt to life's chaos, and the identity shift that needs to happen when you decide you want to be a "fit person". And so much more. This conversation is packed with insights that will not only make you a better athlete or healthier person but also help you become a stronger, more resilient version of yourself, both inside and out.Grab a notebook for this one because you're going to walk away with actionable strategies to help you think bigger and create lasting change that sticks. So, without further ado, here is my conversation with Luka Hocevar.As always, if you love what you hear on this show, then do me a favor and subscribe, leave a positive rating and review, and share this episode with a friend or loved one whom you think could benefit. And if you want to talk about working with me personally, I'd love to chat. Just schedule your free nutrition strategy call at https://www.bodysystems.com/free-strategy-call/.Connect with LukaInstagram: https://www.instagram.com/lukahocevar/?hl=enYouTube: https://www.youtube.com/user/HocevarPerformanceVigor Ground Fitness: https://www.vigorgroundfitness.com/Work with Luka: https://lukahocevar.com/RESOURCES:Book a free call to learn about our new men's hybrid coaching program PrimeFitOS: https://www.primefitos.com/callGrab our FREE Fat Loss Fix Guide: https://bodysystems.com/fat-loss-fix-guide/Check out our new High Protein Recipe Pack – Over 52 Easy to Make Protein Dense Meals + 2-Weeks of Shopping Guides and Meal Plans: https://bodysystems.com/high-protein-recipe-pack/We've recently partnered with Fullscript, the #1 online source for only professional-grade supplements, to create our own Smart Nutrition Made Simple Supplement Shop! As a loyal subscriber of Body Systems, you automatically qualify for 15% off all supplements – https://us.fullscript.com/welcome/bslnutrition/signupConnect with Us:Email:
Carina interviews Jennifer Clifford who took the leap to create an art business. Listen in on how she sells her work and how she changed her passion into a career after the age of 40.Learn more about Jennifer at www.jenniferclifford.net or follow her on instagram at @adventures_in_collageEpisode 486 Pursuing An Art Career After 40 with Jennifer Clifford_________ Have you ever wondered what makes art sell? In her new book, Make Art that Sells!, Carina shares how to think like a customer and create art that people want to buy. She offers practical tips on market trends, pricing, and self-promotion. By understanding what buyers are looking for, you can make your art more appealing and boost your sales. Click below to learn morehttps://www.designsuitecourses.com/makeartthatsells__________About Carina Gardner:Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.Find out more at https://www.carinagardner.comWatch this episode as a video at https://www.makeanddesign.com/Want to learn more about building a creative business for free? November 7-8 we are holding our Design Craft and Business Summit and you can get your free ticket to join us online at www.designsuitecourses.com/event.
Carina breaks down 4th quarter stats and helps you understand why sales and relationships at this time of year is so important.Episode 485 Sales, Sales, Sales, and the Power of Relationships_________ Have you ever wondered what makes art sell? In her new book, Make Art that Sells!, Carina shares how to think like a customer and create art that people want to buy. She offers practical tips on market trends, pricing, and self-promotion. By understanding what buyers are looking for, you can make your art more appealing and boost your sales. Click below to learn morehttps://www.designsuitecourses.com/makeartthatsells__________About Carina Gardner:Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs inc. Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.Find out more at https://www.carinagardner.comWatch this episode as a video at https://www.makeanddesign.com/Want to learn more about building a creative business for free? November 7-8 we are holding our Design Craft and Business Summit and you can get your free ticket to join us online at www.designsuitecourses.com/event.
Carina talks about her favorite Halloween traditions and how some of them have changed. She talks about why she loves this time of the year as a designer.Episode 484 Halloween Traditions Evolution_________ Have you ever wondered what makes art sell? In her new book, Make Art that Sells!, Carina shares how to think like a customer and create art that people want to buy. She offers practical tips on market trends, pricing, and self-promotion. By understanding what buyers are looking for, you can make your art more appealing and boost your sales. Click below to learn morehttps://www.designsuitecourses.com/makeartthatsells__________About Carina Gardner:Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.Find out more at https://www.carinagardner.comWatch this episode as a video at https://www.makeanddesign.com/Want to learn more about building a creative business for free? November 7-8 we are holding our Design Craft and Business Summit and you can get your free ticket to join us online at www.designsuitecourses.com/event.
Carina talks about a study by Mark Granovetter who discovered that weak ties may be the most powerful in changing our lives. With new and broader networks coming from these weak ties, we as designers can take advantage of these to help us broader our opportunities.Episode 483 The Strength of Weak Ties_________ Have you ever wondered what makes art sell? In her new book, Make Art that Sells!, Carina shares how to think like a customer and create art that people want to buy. She offers practical tips on market trends, pricing, and self-promotion. By understanding what buyers are looking for, you can make your art more appealing and boost your sales. Click below to learn morehttps://www.designsuitecourses.com/makeartthatsells__________About Carina Gardner:Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.Find out more at https://www.carinagardner.comWatch this episode as a video at https://www.makeanddesign.com/Want to learn more about building a creative business for free? November 7-8 we are holding our Design Craft and Business Summit and you can get your free ticket to join us online at www.designsuitecourses.com/event.
In this episode of the Building Great Sales Teams podcast, recorded live at the Bad Ass Business Summit, Stevie Dawn, a professional speaker and corporate trainer with a Ph.D. in leadership, shares her journey from competitive dancing to becoming an influential entrepreneur. She emphasizes the mantra 'Be the Shark' and the importance of mindset and emotional intelligence in leadership. Discussions touch on the value of reflection for personal growth, strategies for transitioning to paid speaking engagements, and the challenges of managing remote sales teams. Offering practical advice and insights from her extensive experience with over 575 keynotes and 400+ training sessions, Stevie highlights the benefits of owning your unique value and the role of public speaking in professional success and legacy-building. Chapters00:00 Welcome Remarks 00:50 Overcoming Fear: The Shark Story02:36 The Power of Mindset in Success05:25 Embracing Public Speaking and Authority07:34 Emotional Intelligence and Leadership11:36 Reflecting on Leadership12:46 The Journey from Speaker to Paid Speaker14:18 Finding Your Niche and Audience17:52 Managing Remote Teams Effectively21:04 Legacy and ImpactYou may connect with Stevie Dawn on:Facebook - https://www.facebook.com/steviedawncarterInstagram - https://www.instagram.com/drsteviedawnWebsite - https://empathix.net/ Thank you for supporting Building Great Sales Teams! If you want to learn more about our host Doug Mitchell or get free BGST resources go to www.salesprogrambuilder.comAnd don't forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word!
How can AI, copywriting, and live events skyrocket your business? In this episode of Beyond A Million, Brad sits down with Francis Ablola, CEO and co-founder of Real Advisors, an educational company specializing in real estate investing and internet marketing training. With his expertise in AI, live events, direct marketing, and copywriting, Francis has built several 8-figure brands. Today, he shares exactly how he did it—and how you can do it too! Tune in to discover the game-changing marketing strategies behind 8-figure businesses. Key Takeaways: 00:00 Intro 01:56 Francis' background 07:13 Personal growth, confidence, and doing hard things 15:06 Real Advisors 21:51 Marketing strategies to build 8-figure businesses 27:01 Live events and virtual events strategy 29:55 Are Facebook ads dead? 33:23 Content that converts 35:06 Producing content with AI 38:51 AI for Business Summit 41:23 Outro Additional Resources: