Midlife Ceo Podcast

I've never been a big fan of complicated launches. Sure I've done all of them from challenges, to webinars to live events.  Some have been a great success and others have been proven to have devastating results.  Why do some launches fail miserably and others do so well? The secret is in the program.  If you're launching a new private, group, hybrid or mastermind program there's an easier way to launch. In this episode I'll walk you through my approach to low lift launching a new program in days not weeks. And if you're wanting to turn your expertise into profitable, high-touch, high-ticket private, group, hybrid or mastermind programs and launch in days not weeks, apply for my program at: https://jeanniespiro.com/apply to see if it's a good fit. Need more leads for your programs? Check out my Ultimate Speaking Lead Generation Starter Guide at: https://jeanniespiro.com/guide Want to know more how the Impact Program can support you and your business? Message me on Instagram @jeanniespiro

Hey there, welcome back to the Midlife CEO Podcast! In this episode, we're diving into a topic that's super important for women coaches and service providers: how to make more money by offering fewer programs. This might sound counterintuitive, however, it can really simplify your business, boost your revenue, and increase your impact. Key Takeaways: Balancing Impact and Income: As coaches and service providers, we all want to make a difference and make an income. It's important to align your services with both goals to build a sustainable, profitable and impactful business. The Challenge of Offering Too Many Programs: Having too many programs can spread you thin and complicate your business. Each program needs its own marketing and sales system, which can be overwhelming. The Power of Narrowing Down: Focusing on fewer, high-impact programs can lead to greater success. Jeannie shares how she narrowed down her offerings to three core services, leading to her first multiple six-figure year. Resistance to Narrowing Down: Many often resist offering fewer programs, fearing it will limit their revenue growth. Jeannie explains why narrowing down can actually help you expand your impact and revenue. Action Step:  Think about how much money you want to make and how many people you want to serve. Do you think adding more services each year will make running your business easier or harder? Aim for a lean, efficient approach that lets you enjoy your work, serve clients effectively, and maximize your profits. Next Steps: Want to learn more about streamlining your business and maximizing your profits? Go to https://JeannieSpiro.com/apply to learn more about Jeannie's program and how she can help you further monetize and scale your expertise through high-ticket programs. Additional Resource: Looking to attract more clients through speaking? Download the Ultimate Speaking Lead Generation Starter Guide at https://JeannieSpiro.com/guide. Thanks for listening! Tune in to the next episode for more tips on growing a profitable business you love at midlife.

Email marketing is different these days. If you're like me and have been online for some time, you know that things have changed and continue to do so every day. We're all inundated by email. We're busy and if you're an established coach or service provider running your business, we both know that time plays a big factor when it comes to choosing how to spend it. It's important to not simply write an email simply to write it, now it's important to make sure your emails are compelling, connect with your most ideal clients and lead to conversions. In this episode I break down my simple approach and some of what I do to create compelling content, how I connect with my readers and how it leads to conversion into my coaching programs. If you're wanting to multiply your revenue, expand your audience and better run your business so you're working in a way that allows you to have a life too, let's connect for a brief conversation at: https://jeanniespiro.com/mastermind-application/ and we'll discuss how to begin making the shifts you need to simplify taking your business to the next phase of business growth.  Wanting to attract more leads without using social media? Download my Ultimate Speaking Lead Generation Starter Guide HERE. 

For nearly a year I stepped away from this podcast choosing to take a pause until I figured out what I wanted to do with it.  While my marketing didn't stop, I made some choices as the CEO of my business to put the pause on this form of marketing until I could figure out how I could better align it to my business. In this episode I explain the pause. Why I came back. Why what I did may help you when it comes to your marketing and so much more. After 14 years of running an online business and helping 100's of women making money in theirs, it turns out I have a lot to say and share with other women Midlife CEO's about how they can grow and monetize a profitable and meaningful lifestyle business. Take a listen and if you're looking for support with better aligning your marketing, sales and how you're growing your business, we're here to help. Complete an application for a Discovery Call for my Revenue Makers Mastermind at: https://jeanniespiro.com/mastermind-application/ and we'll uncover what you need to be focusing on and discuss how the program can help. Did you know that one of the best ways to get more ideal clients into your programs and services is to speak? I've got a free resource for you that will help you get started, check out the Ultimate Speaking Lead Generation Starter Guide at: https://jeanniespiro.com/guide Thanks for listening. I look forward to sharing many more episodes!

I get it, it's easy to turn a blind eye to the legal part of your business that you don't understand, especially when you're not even sure what you need.  Today our two hilarious guests Lisa Sigman and Tania Shah understand that delving into the legal realm can seem overwhelming, but their mission is to empower coaches by making the legal side of their business accessible, understandable, and exciting! Many coaches often neglect essential legal agreements and fail to set themselves up properly as a legal entity, which is why Lisa and Tania have created customizable legal templates to guide and protect you in any stage of your business, while still reflecting your unique coaching style and business needs. Knowledge is power, so If you want to learn more, listen to this special episode so you can confidently navigate the legal landscape, protect your business, and focus on what you do best—changing lives through coaching. Lisa and Tania have over 35 years (and counting!) of experience as lawyers representing new and growing businesses and are at their cores, entrepreneurs. They are also real women… with real lives, obligations, and imperfections that make them who they are. They have multiple pets (one of which is toothless), children (all with teeth), and businesses (5 between them). One thing that they share in common is that they believe in the power of #womenowned and are honored to be a part of the growth and success of their clients and customers businesses. They strive to empower women to protect themselves legally and transform their fear and confusion into excitement and pride in having an official, legally sound coaching business.  In this episode we discuss: How to legally protect your business Breaking down the steps of a legal agreement Why being legally sound is so important What legal assets you need for your business  And so many more tips and expertise! Links mentioned in this episode: Visit their Website HERE   Contact them directly at (781)-258-7607 Email them HERE  Check out their Facebook HERE Listen to their free eBook HERE Ready to create consistent and recurring revenue in your coaching or service-based business? Connect with Jeannie HERE.  

I know that talking about money and planning for your future and retirement can be an extremely uncomfortable conversation, especially as a business owner.  Our special guest Carrie McPherson talks about money and financial planning through each stage of life and teaches her clients how to save, invest and plan for retirement.  Many women are often left out of money conversations, which is why she specializes in empowering them and by giving them the tools to financially support themselves and their families, and manage their money independently.  Listen into this special episode to learn how to create the perfect retirement plan and discover how to turn uncomfortable money conversations into an empowering journey of growth and expansion for yourself and your business.  Carrie McPherson has created a thriving business in wealth management and is a certified special needs financial consultant and divorce financial analyst. She also specializes in helping business owners find the perfect retirement plan. Her goal is to bring power back to those who are struggling financially and show others how to make little changes to save for the future and the impact of that growth trajectory.  In this episode, we cover: Taking the fear out of money conversations  How to financially save, invest and plan for the future  The importance of financially empowering woman Carrie's personal journey and business expertise And so much more! Links mentioned in this episode:  Check out Carrie's LinkedIn HERE Connect with Carrie on Facebook HERE  Email Carrie HERE  Carrie's Phone number  (401)-824-2557 Request a Consultation with Carrie HERE  Ready to create consistent and recurring revenue in your coaching or service-based business? Connect with Jeannie HERE.

Coaches and service providers, are you having a hard time standing out online these days? You're not alone if you said yes. Many business owners in the online space have been trying to figure out a better visibility strategy to stand out and attract the clients they need.  Today's guest Donna Cravotta emphasizes the importance of remaining true to yourself and shares the journey of how she rebuilt her business.   Join us to learn what you can do to find your voice and pitch yourself confidently to the world.  As the CEO and founder of Cravotta Media Group and creator of the mix tape brand story video reels, Donna has not only crafted a thriving business but has also transformed the way individuals perceive their own visibility. She created the BeVisible.Club to give business owners a safe space for learning and exploration and to shed light on the remarkable achievements of women that often go unnoticed. She also started the Real 50 over 50 Visibility Project, featuring 50 women who are quietly making a difference in the world. I'm so honored to have been a recent guest on her show. Take a listen to our conversation here.  In this episode you'll hear: Donna's journey of business reinvention  Finding your inner passion  Fixing the disconnect within yourself to better connect with clients Embracing your unique voice and authenticity Learning the power of visibility And many other tips and insights Links mentioned in this episode:  Connect with Donna HERE  Learn more about Donna Cravotta HERE  Join the BeVisible.Club HERE Listen to Jeannie's Interview on the Real 50 over 50 Visibility Project HERE. Ready to create consistent and recurring revenue in your coaching or service-based business? Connect with Jeannie HERE.

Have you ever thought about how many decisions you're making in a day?  As business owners, we make a lot of them and some of them can feel nearly impossible to make. This week we're talking about the power of making choices with my guest, Choice Coach and author of The Book of Choice, Kim DeYoung.  Kim's been an entrepreneur for over two decades and has worked with creatives, visionaries, and countless individuals as they navigate meaningful choices to bring their ideas to fruition. In this episode, we discuss: What happens when you decide to move away from your zone of excellence and into your zone of genius The connection between making choices, taking action, and possibility Kim's Choice Mapping Process and how it can reveal answers to questions you may be uncertain about and give you more clarity in your life and business. How to ask questions that can help you in your life and business And so much more. Tune into this episode and discover the power of your choices. Links Mentioned in this Episode: Learn more about Kim DeYoung at: KimDeYoung.com Get the first chapter of Kim's book at: The Book of Choice Listen to Kim's podcast: The Voice of Choice Podcast Are you a coach or service provider working to generate consistent and recurring revenue online? Check out Jeannie's Sales Optimizer Program. Need more leads for your coaching programs? Grab The Ultimate Speaking Lead Generation Starter Guide.    

Have you ever considered giving a TED Talk? What if you simply want to get better at telling your story in your signature talks and webinars? Today my guest and I are talking about storytelling and how you can take it to a whole other level. Not only to tell your story from a powerful place but to be able to step into your power and confidence in doing so. Join me for a conversation with my dear friend, Kim Fuller about storytelling and the rise you can experience in telling yours. Kim is an author, TEDx Speaker, founder of Born to Rise, Mindful Photographer, and all-around incredible person. As a multiple-decade entrepreneur and artist, Kim took on writing her first book. After publishing it she spoke about it at TEDx New Bedford. That experience and a desire to empower more women by learning how to stand in their power to share their stories led to her starting Born to Rise. Kim's been hosting story workshops and festivals and has partnered with 21 authors to release the first Born to Rise book. I'm particularly excited about this book because I'm one of the authors who's written her story and is sharing it in this powerful book. Published by Bryna Haynes of World Changers Media, Born to Rise is a collection of compelling stories from 22 extraordinary women who know what it means to RISE. In this episode you'll hear Kim as she shares: Her process to awaken creativity What makes a great story and how to tell one The powerful process of storytelling and how it supports your rise And so much more. Tune into this special interview. Links mentioned in this episode: Learn more about Kim Fuller and Born to Rise HERE. Get your copy of the Born to Rise Book HERE. Reserve your seat for the Born to Rise Women's Story Festival HERE. Ready to create consistent and recurring revenue in your coaching or service-based business? Connect with Jeannie HERE.    

One of the top questions I get from coaches and online business owners is whether they should use a blog or podcast to showcase their content and attract clients online. My answer very much depends on their stage of business and what's going to work best for them with regard to sticking with it long term. Personally, as a podcast host, I'm a fan of hosting a podcast but know how much work goes into hosting one.  That's why I'm excited for this week's guest, Phyllis Nichols of Sound Advice Strategies, a podcast production company that specializes in business podcasts.  I asked Phyllis to join me on the show to talk about how to use a podcast to not only build an aligned audience of listeners but how you can turn listeners into future clients and customers. In this episode, we covered a lot including: Use audio content to create credibility and demonstrate your expertise  Top trends that are working well in 2023  Top 3 ways to monetize your (audio) content  Which podcasts she's listening to Why she loves sales and how it's helped her business growth And so much more. This episode is a must-listen to if you're thinking of starting a podcast or have started one and want some tips and strategies to help you grow it.   Links Mentioned In This Episode: Learn more about Phyllis and Sound Advice Strategies here Get Phyllis's FREE Podcast Quickstart Guide here. Listen to Jeannie's Interview on Emily's podcast, Aligned & Unstoppable and learn more about her approach to selling successfully virtually and live.  Download my free lead generation starter guide – it's a guide to help you attract more leads for your coaching programs, masterminds, and service –Download Now

I love talking about and teaching how to sell. No matter if we're talking virtual sales strategies or live ones - when it comes to figuring out the best ways to sell and fill your coaching programs and offers, I could talk about this for days on end. In fact, I talked a lot about that in part one of this conversation with Emily Aarons on her podcast, Aligned & Unstoppable. Take a listen to our conversation about it here. One thing I've learned over the years is that selling and launching isn't only about strategy, it goes far beyond it! Because I work with many women coaches and service providers who are either learning new sales strategies or still trying to get comfortable selling, I decided to invite Emily onto the show to talk about how to align your energy to your sales strategies and launches. We covered a lot of ground in this episode including: Her journey into energy work and business alignment coaching Some of her initial lessons in selling online Which area of your body can get blocked when making the ask Visibility and how it can impact growth and sales What to do when you're feeling stressed or anxious during a launch or sales event and how align your energy to move through it And so much more. This episode covers all sorts of ground around how to sell and how to better align your energy so you can have greater results with your strategies. Links Mentioned In This Episode: Learn more about Emily Aarons and her work here Get Emily's FREE Abundance Power Duo and Receive Meditations to Clear Your Money Blocks & Increase Wealth here. Listen to Jeannie's Interview on Emily's podcast, Aligned & Unstoppable and learn more about her approach to selling successfully virtually and live.  Listen to Sage's Interview about writing Sales Page Copy here.

Today on the Midlife CEO Podcast, I'm joined by Sales Page Design Expert Melissa Burkheimer.  I'm still sitting with so much of what we talked about in the interview that includes saying "yes" to opportunities, taking chances, realizing your zone of genius, selling online, sales pages, sales page design (and what you really need to be thinking about when it comes to your sales pages). You'll also hear more about conversion design tips to create a better user experience for your audience. If you're looking to maximize how you sell online, listen to this episode.   Links Mentioned In this Episode Learn more about Meliss and her work here. Connect with Melissa on Instagram. Grab Melissa's FREE Sales Page Trello Board Listen to Sage's Interview about writing Sales Page Copy here. Wanting to attract more leads? Download my free speaking lead generation starter guide here. Join the free community of women coaches and service providers here. Learn more about Jeannie Spiro's coaching programs and discover how to grow, monetize and scale your coaching or service-based business here.   

Let's face it, when it comes to being a podcast guest on someone's show there are a few approaches you can take. Today I'm sharing some insight and tips that can help you pitch yourself without having to hire an agency or an assistant to do it for you. You'll discover: How to maximize your current business connections to maximize podcast introductions. How all of my guest speakers have been invited onto my show. What I'm looking for from guest speakers.  Why I don't have many speaking spots for guests and how I fill the spots I do have available. And why I don't want you to be discouraged about pitching and how to do it and how you can easily see traction when you develop your system. Links mentioned in this episode: Need more leads in your business? Download my FREE Speaking Lead Generation Starter Guide and Attract Clients Through Speaking.  Want to simplify the path to having a multiple 6-figure coaching or service based business? Connect with Jeannie to learn more.

Today we're talking about marriage, entrepreneurship, and the various complexities of being an entrepreneur and being married. My guest today is Marriage and Relationship Coach, Denise Fitzpatrick. As an experienced therapist who started her own therapy practice and then transitioned to having a coaching business, Denise not only knows what it's like to be a married business owner but she offers a unique perspective on marriage and entrepreneurship.  In this episode we discuss: What we've navigated on the entrepreneurial journey as business owners, wives and moms and some of the surprises we've faced. How we started growing our business and what still works today. Some of the challenges many women business owners face when growing a business while in a relationship. Some of the issues that come up when both partners run a business, when one works from home and one doesn't and so much more. Denise shares the #1 thing that helps partners have an even better relationship and how it can create a stronger marriage.    And the one thing we must do as women business owners that supports having a more incredible marriage and relationship. Links Mentioned In this Episode Learn more about Denise and her work here. Connect with Denise on Facebook here. Join Denise's Facebook Group here. Wanting to attract more leads? Download my free speaking lead generation starter guide here. Join the free community of women coaches and service providers here. Learn more about Jeannie Spiro's coaching programs and discover how to grow, monetize and scale your coaching or service-based business here. 

When I left corporate I couldn't wait to leave the structure behind, but those early days and months of not having it were hard on my business. Like most of the Midlife CEOs I work with who've had jobs and careers prior to starting their business, structure was typically built into their day. More freedom is a benefit to working for yourself, and while exciting to have it when you haven't had it before it can be hard to know what to focus on as your business grows. Some model what they used to do in their job and find a rhythm immediately, but then find themselves focusing on the things that aren't supporting business growth. And others have no idea what to focus on and find that having the freedom allows them to fill their time with anything or nothing if they choose. Today I talk about what I went through to develop more structure in each stage of business. How I lacked it initially and how I made some mistakes that I wouldn't make today.  I also talk about some things I've changed more recently that have provided even more structure to allow for more creativity and more self-care - because we all know Midlife CEOs need more time to take care of our bodies and beings. No matter if you're in the growth, expansion, or scaling stage of growing your coaching or service-based business, take a listen to this episode to see if you can find a little more structure to your business to support your next phase of growth. Links Mentioned In this Episode If you're trying to figure out how to close the gap between where you are and how to achieve your next income goal - whether it's achieving consistent income or multiplying the money you're making, I invite you to check out the Revenue Makers Mastermind. Wanting a faster and easier way to attract more of your most ideal clients? Download the FREE Ultimate Speaking Lead Generation Starter Guide

Welcome to 2023! Ready to decide where to put your energy as you focus on growing your business in the online space in the coming year?  Today I'm sharing where I'm putting my energy, what I'm doing for my online marketing and how I'm focusing on projects that support how I want to work, while also enrolling more clients into my coaching programs. If you're trying to figure out where to spend your time and energy in growing your coaching or service-based business (especially online), listen to this episode.   Links Mentioned In this Episode If you're trying to figure out how to close the gap between where you are and how to achieve your next income goal - whether it's achieving consistent income or multiplying the money you're making, I invite you to check out the Revenue Makers Mastermind. Or if you're not sure what you need, but know you are wanting to achieve consistent $10,000, $20,000 or more per month - let's connect to figure out what's missing for your strategy that's keeping you from achieving it right now. Complete this brief questionnaire and we'll schedule a time to connect. Wanting a faster and easier way to attract more of your most ideal clients? Download the FREE Ultimate Speaking Lead Generation Starter Guide

Today I'm joined by my friend Donna Ashton for a special episode where we go behind the scenes and talk about some of the pivots I've made in my business over the last few years. Today Donna interviews me about the pivots I've made to my online coaching business, how I've shifted from selling to the stage to selling online and why all selling of coaching programs and services should start with sales conversations (aka: Discovery Calls). I've talked about my approach to selling before, but in this episode, I go into some of what I've learned over the last 12 years of running an online coaching business, lessons I've learned from selling from the stage, how I pivoted to selling my coaching programs when everything shifted a few years ago, my organic marketing approach and so much more. If you're looking for ideas and inspiration around how to sell your coaching programs and offers, tune into this episode. Special thanks to Donna Ashton for interviewing me for this one. Check out my interview we did for her 100th episode in the links below. Links Mentioned In this Episode Interview with Donna Ashton Celebrating 100 Episodes of the Work Less Make More Podcast Discover how to use speaking to attract more leads with the FREE Ultimate Speaking Lead Generation Starter Guide Join our Coaching Business Collective Community   

Wanting to stand out from everyone else in the coaching or service-based space? A great way to do that is to create a soul-aligned brand.  No matter if you're in the monetizing or scaling stage of business, developing your brand will allow you to be seen differently in the online business space. Today I sat down with Rachel Pesso to discuss what a soul-aligned brand is, why it's helpful to develop yours and how to get started. Working to further monetize your coaching business?  Ready to pivot from less one-to-one work so you can serve more clients?  Learn how at JeannieSpiro.com Learn about Rachel Pesso at RachelPesso.com and check out her Soulthemes here.   Listen to the episode and then visit  https://jeanniespiro.com  

Today on the Midlife CEO Podcast, Jeannie interviews Dr. Sam Graber about Perimenopause, Business, and Midlife. As a retired chiropractic physician with 25 years of caring for patients under her belt, Dr. Sam Graber recognized that she was ready for a change in her own career in midlife. That discovery led to her starting an online business supporting other women with navigating peri menopause using a holistic approach. In this episode we talk about: What happens to our hormones during perimenopause The discovery that many women encounter during this stage How to manage perimenopause and menopause more holistically The impact of stress as a business owner and how to better manage it And so much more. Listen to this episode to hear more tips in this interview. Links Mentioned in this episode: Learn more about Dr. Sam Graber and here work with Midlife Women HERE Get 10 Tips to Makeover Your Metabolism: Download HERE Join the Unraveling Together Community HERE Want to attract more leads and clients? Download my FREE Ultimate Speaking Lead Generation Starter Guide here.

Today I'm speaking with award-winning video producer Parchelle Tashi about how she helps authors create online courses, allowing them to save time and create another revenue stream in their business.   Behind The Author's Leverage brand is Parchelle Tashi, a former high school math teacher with a Master's in Curriculum & Instruction turned creative entrepreneur. As an award-winning video producer with 10+ years of production experience, the combined expertise in production, education, and business growth come together to help authors create online courses based on their bestselling books, saving them time and creating a revenue stream in their business. She's leading a personal mission to create noteworthy learning experiences that raise consciousness on the planet by inspiring action towards change. Parchelle resides in sunny San Diego with her life partner. Imagine earning passive income from your book. At the Author's Leverage, they help authors create companion courses from their already published books. Not only do you gain an additional revenue stream, your readers get a unique learning experience that inspires action. In this episode you'll hear us talk about: How she brought her past experience as a teacher into doing what she does now  What changed within her to allow her to feel like she went from being a "creative order-taker" to feeling confident in all that she does to help her clients If you'd like to attract more clients and make more money in your business, schedule a conversation to learn more about my Accelerate Program. If you're ready to scale your business and take it into multiple 6 or 7-figures, schedule a conversation to talk to me about my Scale Program.

Today I'm speaking with a returning guest, long-time client, and one of my strategists, Candice 'Candy' Hozza about intuition in your business and Quantum Connection. Candy is a Spiritual Strategist and Business Intuitive who specializes in helping mission-driven business owners release blocks that are holding them back and create further alignment to their purpose and profits. When Candy initially started working with me she was doing Akashic Record Readings. As her business grew and she began transitioning from working with as many private clients to more leveraged work, she expanded to offer her Align Your Business Program. But soon her clients were wanting to learn how to access their own intuition and learn how to read the Akashic Records for themselves, and Candy birthed another offering called Quantum Connection. Some of what happened as she scaled was through strategy, some of it came from her own insight and the work she's done for over 30 years. In this episode you'll hear us talk about: The blocks that can hold you back in business, when they come up and how to deal with them How to bring more intuition into your business (and why you should) You'll hear what happened on a recent coaching call (and what happened when I was connecting with her dog Jules who was hanging out on the patio next to her while we were on Zoom). What happens to your business when you start to use your intuition more The Intuitive Business Challenge - Candy shares this 5-day virtual experience and how it can support helping you release blocks, access further insight, make better decisions and unleash greater abundance Enjoy this episode! Links Mentioned in this episode The Intuitive Business Challenge - Click HERE to join this no-cost event Discover Your Intuitive Business SuperPower - Download it HERE Learn more about Candice Hozza - Check out her programs HERE If you'd like to attract more clients and make more money in your business, schedule a conversation to learn more about my Accelerate Program. If you're ready to scale your business and take it into multiple 6 or 7-figures, schedule a conversation to talk to me about my Scale Program.

Today on the Midlife CEO Podcast, Jeannie Spiro talks about how to design the marketing plan for your business. With countless choices, strategies, and templates available to supposedly make it easier for you to attract clients and generate leads, often the more options you have - the more confusing marketing gets. To make it easier, this episode covers: What to consider when developing your overall marketing plan How your past marketing can support your future marketing Thoughts about organic marketing (and when to consider adding paid marketing strategies and advertising into your business) How often to update your marketing plan (and when you need to do it) And much more. If you need to revisit how you're attracting clients and generating leads, take a listen to this episode. Links Mentioned in this episode: Want to attract more leads and clients? Download my FREE Ultimate Speaking Lead Generation Starter Guide here.

My guest today is Renee Hughes. As a Certified Professional Aromatherapist and Holistic Coach Mentor, she specializes in psycho-aromatherapy and teaching profitable practice building techniques with live launches. Having pivoted out of a former career, in this episode we talk about some her path, what sparked it, the lessons learned in her early days of entrepreneurship and what keeps her motivated and excited about her business and work today. From her work supporting emotional detoxing and nourishing one's system, to helping Aromatherapists build their business, you'll be inspired by her journey, her mission and how she continues to grow and thrive as a business owner. Dive into this conversation and you'll hear us both share some of our business lessons and how we stay motivated and intentional about our mission.  Links Mentioned in this episode Renee's website Connect with Renee on Instagram How to Build a Holistic Practice or Course with Joy Download Jeannie's FREE 7-Figure Roadmap Download Jeannie's Signature Talk Roadmap

Do you run a coaching or service based business where you're working with private and or group clients and want to be able to take an extended vacation, yet still keep your programs and business humming while you're gone? Today I share the behind the scenes of how I was able to take nearly 3 weeks off from my business while clients were still supported and my business kept running smoothly without me. Discover what I did before I left. How and who I brought in as expert coaches. And how much time I actually worked during my vacation. Learn the secret to making sure that income is still coming in and how you can be fully supported while you rest and recharge. Learn more about Jeannie Spiro: Jeannie Spiro The Ultimate Speaking Lead Generation Starter Guide Join the Midlife CEO Facebook Community Resources Mentioned in this Episode Shannon Giordano( Social Media Strategist) Check out Shannon's Episode on Creating Your Social Media Strategy Brenda Crawshaw (SEO Strategist) Christine McShane (Content Strategist) Sage Polaris (Launch + Copy Strategist) Check out Sage's Episode on How One Misunderstanding Resulted in $1.25 Million    

How do you write copy that doesn't trigger pain or shame prospective clients into working with you, but still sells your programs and services? Today I sit down to talk about how to write conscious copy with Business Growth Strategist and Sales Page Copywriter, Kristen Westcott. It turns out that there's a way to do this that still sells your programs and services, but isn't manipulative. We also discussed how as a busy service provider she works to support her clients in a way that supports them and her creativity best. Listen to this episode to discover: How to write conscious copy that converts What you need to be thinking about when writing your sales copy And so much more. Links mentioned in this episode Click here to download Kristen's FREE Sales Page Sanity Saver  Follow Kristen on Instagram Learn more launch tips in Episode 16 with my Interview with Sage Polaris Ready to pivot your 1:1 work to serving 1:many? Learn more here.  

I loved this interview with Amy Flores-Young where we got to discuss hosting and planning retreats, live intensives, and events in our current times. For years I hosted four and sometimes five events a year and that didn't include all the Private VIP Retreats as well. One of the things I found challenging when I chose to work with more people and host larger mastermind retreats and live events was all the details that went into the planning. What I love about this interview is how Amy doesn't only look at making sure all the details are considered, she factors in business strategy too. We covered a lot in this interview from: What's changed in retreat planning and hosting (and what we need to consider in our current times) Why when you're scaling your business having someone support you with all the logistics of hosting events is necessary Why retreats are incredible for transformation (not only for your clients but for the coach and business owner too) What to factor in when pricing your retreats (masterminds and programs too) and how much to consider charging What's HOT (and where) right now when it comes to hosting And so much more! Personally, I cannot wait to plan my next one and this conversation sparked tons of great ideas.  Listen in and make sure to check out the resources mentioned below: Amy's website: www.floyotravel.com Amy's FREE Gift: 6 Retreat Pitfalls Find Amy on Facebook If you're a coach or business owner ready and wanting to scale your business, leverage how you're serving clients (stop working with as many clients 1:1 and serve more 1:many), learn more about Jeannie HERE.

Congratulations - you've reached a place in your business where you're now stepping into a whole new level of growth. You're established, known for what you do, maybe very visible in the online space.  Everyone's paying attention to you and your every move (that alone may feel like you're living under a microscope). Things may be messy and as you step into your next level of growth but you know it's time to do things differently. For some of us letting go to grow is a challenge filled with great possibilities on the other side. Today I talk about some of the mess and how I'm currently stepping into my next level of leading and letting go to grow.   Links mentioned in this episode: Ready to streamline and scale your coaching or service-based business? Apply for a Complimentary Session here.

Goals. We all sit down at the beginning of January every year and come up with new goals. Sometimes they're all new. Sometimes they're carried over from the year before. Sometimes our list is long and daunting. Other times it's short and sweet.  I take a very different approach to goal setting in my business. While this is something I do in my business every year, my goals are carried over month after month. Years ago I learned a strategy to setting goals that now help me reach them easier and faster. And with my focus on teaching other coaches and service providers how to streamline and scale their business to work less, serve many and make more - I've added a whole new twist to my goal-setting strategy.  There's a strategy to goal setting - especially if you want to create more balance in your business so you can enjoy your life too. Listen in to today's episode to hear my take on this. Links mentioned in today's episode Are you a coach or service provider ready to streamline and scale your business for more income and ease? Learn more about how to scale HERE. Ready to discover the roadmap to a 7-figure coaching business? Download the 7 Figure Success Roadmap Here.

Have you been wanting to use more video in your business and are either not confident on camera or not sure how to get started? In this episode, I have the genuine pleasure of interviewing my friend and colleague, Lou Bortone. Lou's resume is long and rich and he's been in the video marketing field for many years.  If you're wanting to learn some tips, tricks and simple hints to using video marketing in your business. Listen in.  Lou's not only a video marketing master, but he's a midlife family guy too. We talk about all things marketing, our love of our ancestry, what it's like being at midlife and so much more. Join us for this great conversation and if you listen closely you just might get to "meet" one of his precious dogs too.  Links Mentioned In This Episode Get Lou's FREE Cool Tools Course here Download my Ultimate Speaking Lead Generation Starter Guide here. Discover how to Monetize, Grow and Scale Your Coaching or Service-Based Business here. 

As a coach or service provider one of the things you need to be thinking about is your schedule.  When serving clients, no matter how many, it's important to remember that you only have so many hours in a day. You also have other things you're doing to run your coaching or service-based business and as you start scaling your business to work with more people, you need to rethink your schedule. In this episode I share some things to think about when it comes to creating a schedule that allows you to serve more people.  No matter if you're working toward getting more clients or trying to sort out how to serve more clients and scale your business, let's talk about the moves you need to make that will help you monetize and scale your business faster and easier. Let's talk about your business in a Complimentary Scale Session.  Apply for Your Conversation Here. 

It's hard to believe this year is coming to a close.  As a business owner at midlife, I've found that this year has been one of my best yet both personally and professionally.  In today's episode, I will share where I started this year, where I'm ending and some of the key lessons I've learned throughout the year. At the start of 2021, I had just begun a health journey which was coupled with wanting to redesign my business to serve more people. But with a busy personal life, I knew that rushing my business goals and plans were only going to put me back to where I've been before when my health and business were out of sync. I'm pleased to share that I have achieved so much this year. Including a complete business redesign, a leveraged way of serving 100's of clients and so much more than I could have ever imagined personally. Take a listen to this episode. Recap your year with me. And learn what's ahead for JeannieSpiro.com - I cannot wait to reveal what's next. Wishing you a happy conclusion to 2021 and a wonderful 2022! Links mentioned in this episode Connect with Jeannie Download the Ultimate Speaking Lead Generation Starter Guide  

We're doing something a bit different on the podcast this week. Today's interview is Part 2 of a conversation between me and Patty Lennon that we started on her The Space for Magic Podcast where we discussed my pandemic pivot in all things life, wellness, and business.   If you haven't listened yet, go here and listen in.   You'll discover what I did to transform my body, business, and mindset to allow for more alignment with greater joy and abundance in my life.    And then we took our conversation to the Midlife CEO where Patty shared her business journey, the magical things that happened, and the abundance that's been sparked as a result.   She shared the secrets and steps to receiving and how it's a critical piece to unlocking all that we want (you're not going to want to miss this part, especially if you're wanting more clients and revenue in your business).   This episode is packed with so much, I cannot wait for you to hear all Patty shares.    And make sure to grab Patty's FREE Receiving Guide at: https://jspiro--pattylennon.thrivecart.com/the-receiving-school/6126756a57cb7/   To connect with Patty further go to:   Facebook and Instagram   Need more leads and clients in your business?  Grab a copy of my FREE Ultimate Speaking Lead Generation Starter Guide here.     

Today I'm joined by Laura Posey, the founder, and Chief Instigator at Simple Success Plans. Laura's mission is to help more entrepreneurs plan their entire year on one sheet of paper and then accomplish 100% of their plan. Listen in and learn: The secret behind accomplishing your goals (and what you must consider when planning). What she recommends doing to have more success planning your year (and achieving your goals). What one thing you need to keep in mind when choosing what to work on (and why it will make it easier and support a more profitable business). If you feel like you're all over the place or that you have big goals and want to achieve them. Tune in and discover how to reach your goals. Links mentioned in this episode: Free Gift: The Daily Success Checklist Kit  Want to get more leads for your coaching or client-based business? Get the Ultimate Speaking Lead Generation Starter Guide here. Join the FREE Midlife CEO Facebook Community for coaches and client-based business owners growing and scaling their business to 6 and 7-figures. Join here.  

Today's guest is Shannon Giordano, a Social Media Expert who specializes in helping midlife women business owners and entrepreneurs build the social media community they dream of. With a focus on helping women develop more ease and comfort with communicating and connecting with their audience online, Shannon reveals the secrets behind creating a following and why you should. In this episode we'll be talking strategy, connection and all the things you need to think about as you're growing an online following. Links mentioned in this episode: Free Gift: Create a Social Media Strategy Free Consultation with Shannon Giordano Connect with Shannon on Facebook and Instagram Want to get more leads for your coaching or client-based business? Get the Ultimate Speaking Lead Generation Starter Guide here. Join the FREE Midlife CEO Facebook Community for coaches and client-based business owners growing and scaling their business to 6 and 7-figures. Join here.  

A year ago, in my work to support women coaches and client-based business owners with the expansion of their wealth and leadership, I began questioning if I was doing enough both personally and professionally to be the leader I thought I was. I always thought I was racially conscious, inclusive, and diverse, but when I started looking at my business and myself as a business owner, I realized that there was so much more work I could be doing. As I had this awareness, I was struggling to figure out exactly where to start, what to change first, and who could lead me on this journey. It turned out that I had the perfect woman in my life to guide me. A former client and a dear person who'd been subtly giving me guidance to become a more conscious, inclusive, and diverse leader. Today I have the genuine pleasure of introducing you to Rev. Dr. Terrlyn L. Curry Avery, Pastologist, Spiritual Leader, Author and Speaker. Some years ago she attended one of my live events. We worked together for over three years to grow, monetize and scale her business. In this special interview we talk about: How and why she decided to invest in her business (during a time it may have felt risky to do so). How she grew and monetized her business (and what clicked when she made certain changes) What she's taught me to do as a business owner to become more racially conscious, diverse and inclusive (and some of the exact changes I've made in the process). What the first steps to racial consciousness are (and how to begin) How to support your clients of color And so much more. It's a long interview and we covered quite a lot, but there's so much to our conversation and I cannot wait for you to hear it. Links mentioned in this episode: Free Gift: Take a B.R.E.A.T.H. - 6 Essentials for Dealing with the Difficulties of Dismantling Racism 6-Week Coaching Program: Dismantle Racism Connect with Rev. Dr. Terrlyn L. Curry Avery on her website and Facebook. Join the FREE Midlife CEO Facebook Community for coaches and client-based business owners growing and scaling their business to 6 and 7-figures. Join here.  

If you've been losing the spark in your work or feeling out of alignment with your purpose, you're going to want to tune into this week's episode. Many people have found themselves questioning their path or doubting their direction. Even successful business owners are wondering if the path they've been on is still the right way to continue. Whether you're starting your business or already have a highly profitable and successful one, there comes a time in every business owner's business when internal questioning begins. Today I'm joined by Laura Clark, the Founder of The Wise Living Institute and Living Your Truth Sisterhood. Through her programs and coaching, Laura champions others to (re)awaken their purpose and inner wisdom to help better connect to their inner compass to more easily overcome obstacles and step confidently and courageously toward their dreams. Whether it's by guiding them through slight pivots or bigger turns, Laura empowers, coaches, and teaches her clients how to align to their truth so they can step into a fuller, more joyful and abundant life.   Links mentioned in this episode Laura Clark - Wise Living Institute Free Gift: 6 Truths to Begin Living Your Truth Fully eBook  Follow Laura on Facebook Join the Midlife CEO Facebook Group  

Today I'm joined by my guest Melissa Kitto who with over 30 years of experience in the field of spiritual growth and development; teaches practical tools to develop your intuition, connect with your guides and live your unique life purpose.  We talk about connecting with your spirit guides to receive guidance on your next steps to fulfill your purpose and reach your goals. Tune into this episode to discover how to begin connecting with your guides. Links Mentioned in this episode: Download Melissa's Spiritual Cleansing Technique Video  Join the Midlife CEO Facebook Community

Today I'm joined by Personal Empowerment Coach, Ramona Kossowan. As a Fitness, Wellness, Empowerment, and Gentle Trauma Release Coach, she discovered that even though women are trying everything to achieve their goals, there's a little-known reason why they struggle to do so. Dedicated to empowering women to achieve what they say they want, you'll hear the little-known reason behind what keeps women stuck and how she supports them with achieving what they desire.   Links mentioned in this episode: Free Gift: Uncover Your Roadblocks Join the Midlife CEO Facebook Group           

Today I share several forms of selling, serving, and stepping into your business with Conscious Launch Strategist for the Internet Rich and Famous, Sage Polaris. Having met through a colleague shortly before hosting a joint live event, I first supported Sage with converting from the stage at her live event. Quickly discovering that she knew more about copy, launching and how to communicate and convert through the written word, I hired her to not only help me with writing copy and supporting the copy for my live event, I then invited her to begin coaching my clients inside my mastermind. I've learned so much from her over the last few years, that I knew immediately she needed to come on the show and share her brilliance with my listeners too. We talk about many topics in this episode including managing our energy, the race to 7-figures (and what's right for us) and so much more. Tune in, take notes and leave a review. I'd love to hear what you thought of the episode. Links mentioned in this episode: Sage Polaris Website Sage's Gift: Triple Your Email Open Rate with 3 Magic Emails Join the Midlife CEO Facebook Community

There comes a time in every business when you get to the point of making money where you wonder how to keep more of it. In my work, I spend a good amount of time and strategy supporting clients with getting clients, making money and scaling into 6, 6+ and 7-figures. With my skill set in lead and revenue generation strategy, I don't focus on what this week's guest talks about - how to keep more of what you're making and make smarter choices around how you're investing money. None of us chose to go into business to not make money, but there comes a time when it may seem that you're not retaining much of what you make. In this episode, you'll discover what to focus on and how to make this a priority in your business growth. Not only am I thrilled to share Nicky's expertise with you this week, but as I had the chance to support her expansion from private work into the creation and launch of her leveraged program. I cannot wait for you to hear how she's now bringing her work to more people. Links mentioned in this episode: Find An Extra 10K In Your Business Join the Midlife CEO Facebook Community

Today I'm joined by Bryna Haynes, a dear friend, colleague, former client, and the book coach helping me write my first book. Having been through her own business transformation and pivot, I asked Bryna to come on to talk about her journey and what's happened now that she's fully integrated her skills, talents, passion, and expertise into her business. When we first met at one of my live events some years back, Bryna had a writing and editing business and wanted to take it to 6-figures. She joined my coaching program that year, had her second child, and did make 6-figures. But what happened next is something that happened to me and many others I see when they reach a specific stage of business, some second-guessing and wondering if the path is still correct. In this episode you'll hear: What happened after her first 6-figure year (and how it birthed an entirely new business). How she fully integrated all parts of herself and how it impacted how she now works, serves and supports others. What's possible when you lean into your expertise (and how to turn it into programs, books and more). How when she made the decision to invest in herself and hire a coach how she stopped tinkering in her business and got serious about it. And so much more. If you're wanting to fully step into yourself and your work, I think you'll enjoy this special episode.   Links mentioned in this episode: WorldChangersMedia.com Join the Midlife CEO Facebook Community  

I'm joined today by Lynne Twist and Sara Vetter of The Soul of Money Institute. For more than 40 years, Lynne Twist has been a recognized global visionary committed to alleviating poverty, ending world hunger, and supporting social justice and environmental sustainability. From working with Mother Teresa in Calcutta to the refugee camps in Ethiopia and the threatened rainforests of the Amazon, as well as guiding the philanthropy of some of the world's wealthiest families, Lynne's on-the-ground work has brought her a deep understanding of people's relationship with money.  Sara Vetter is the Business Development Director of the Soul of Money Institute and is a coach, consultant, workshop leader, keynote speaker, and strategist. She is also the Major Gift Fundraiser for the Pachamama Alliance. At the start of the pandemic, they recognized a need to help their audience find calm in the chaos of the times. In doing so, they created a series of masterclasses that reached individuals across the globe. What came next was a deep dive into developing programs, new content, and a complete business redesign. For the past year, I've been working with them to help them bring their work to more people while also helping them redesign their business online. Inspired by them, their mission, boundless energy and work they do in the world;  I wanted to bring them on the show to talk about their work, the pivot they made, the role of women and why it's important to overcome your scarcity thinking in order to make a bigger difference in the world. In this very special interview you'll discover: The process they use to work through issues, develop ideas and content for their trainings and programs. Why the time is now for women (and what our role is). What they've learned about running a business during this time. Why what we believe to be true about money and success isn't really the truth at all. The secret to sufficiency and radical contentment. How to step into making the difference you want to make in the world. And so much more.  Links mentioned in this episode: Get their book: The Soul of Money by Lynne Twist (on Amazon)  Download the Free 10 minute training - 3 Steps to Money Forgiveness Join the Midlife CEO Facebook Community

Becoming a podcast guest is a great way to get known and found by potential clients. Being a guest is one of the ways I've become known, built my list, and grown all of my coaching communities.  While it's easy to think that being a guest is all about the opportunity it presents for you and your business, reframing this to think about adding value as a guest goes a long way for the host and for future speaking opportunities. As someone who's been a guest speaker on podcasts and live stages for over 10 years, I've learned a few things about how to become a great guest speaker. Now that I have my own podcast, I also know what makes some of my guest episodes get more downloads, likes, comments, and shares. Here's a little of what I've learned and what I think is important for you to know as you get more guest speaking spots. You'll discover: Some of the common mistakes podcast guests make (and what to do instead). How to make your episode one of your hosts' most listened to and downloaded episodes. The #1 thing you don't want to forget to give listeners. And much more. Listen in and start becoming a better podcast guest.    Links mentioned in this episode: Join the FREE Midlife CEO Facebook Community Download The Ultimate Speaking Lead Generation Starter Guide

Like most business owners I know, growing a business sometimes takes a toll on other areas of your life. I found that to be true the more my business grew and discovered it harder to manage my weight, time and energy. Every year that passed, I gained more and more weight. The funny thing was that I kept reaching new wonderful business milestones along the way. Hosting annual events allowed me to keep my weight in check, but every year the scale kept tracking higher numbers. Was it my stage of life? My stage of business? The stress of running a business? All of it? I finally got to the point shortly before the end of 2020 to jump in and make the changes I knew I needed to make. What I discovered was: What was leading to my weight gain and energy loss How business success was part of the problem What to do to release the weight, gain the energy and design my business in a way that serves me and my life best This episode breaks it all down. If you're finding yourself in midlife, running a business, and not feeling your absolute best - I hope you'll listen in.   Links mentioned in this episode: Cleaner Eating at Midlife Podcast Episode with Christa Lyons Noom The Class Join the FREE Midlife CEO Facebook Community   (Note: This episode and the links referenced within and on this page are not intended to be or constitute medical, fitness or professional advice).

As two of my long-term clients in my Influencer Mastermind, Kelly Murphy and Melissa Burgio, best friends, roommates, and now owners of Virtually Focused Media, join me for a lively discussion about growing their business together after a long corporate career. Owners of Virtually Focused Media, a full-service support agency specializing in working with OVERWHELMED coaching and client-based BOSSES looking to RISE in INFLUENCE in their industry, they decided to blend their brilliance and stop growing two separate businesses after realizing that they had something pretty magical that they could grow together. These two wonderful women went from lean months and a lot of worry to thriving financially and being in the zone in all areas of their work.   We cover many topics including: Gaining business confidence after leaving the known for the unknown. Leaving comfort and familiarity for a desire for more.  Blending your talents and working with your friend. How to find people to support your business. Listen in! Links mentioned in this episode: Virtually Focused Media's website Join the FREE Midlife CEO Facebook Community

Christa Lyons is a certified health coach and an advocate for healthy living. She helps midlife women lose weight and get their mojo back using a whole foods approach so that they can feel comfortable and confident in their bodies again. She's my special guest in this week's episode where we dive into: How she found her passion at midlife and her path to health coaching. Why she believes that the all or nothing approach to diets is too restrictive and how eating and living mostly clean is the way to go. What helps weight loss at midlife. The little signs to look for when transitioning to a cleaner diet. Her approach to eating and living healthy (and how she helps other midlife women navigate the journey in the most supportive way). Listen in! Links mentioned in this episode: FREE Guide: 5 Belly-Trimming 30 Minute Meals Christa Lyon's website Join the FREE Midlife CEO Facebook Community

Today I sit down with my client, Sunshine Beeson who, as an Iridologist and Hypnotherapist, uses a unique approach to uncover and release physical and emotional blocks that prevent women from living their best lives. As a healer for over 38 years, Sunshine needed to start her business again after moving across the country to be near her daughter and grandchildren after their birth. Not only will you hear how in our work together she grew her business to 6 figures in 12 months but you'll discover the approach she took, the lessons learned and what she recommends to other midlife women who are scaling to 6-figures. If you want to achieve greater health and wealth, tune into this inspiring episode. Links mentioned in this episode: Learn more about Sunshine and Schedule a FREE 15-minute consultation. Go to WhatIsIridology.com  To join the Midlife CEO Facebook Community, click here.   

Today you'll hear a special interview with one of my longtime friends, former mastermind client, and fellow Business Coach, Donna Ashton. Donna helps coaches turn their success with 1 to 1 clients into a leveraged program to save time and scale without working more. In this conversation, you'll discover how she went from homeschooling her two kids, to create a course based business at midlife. Donna breaks down her lifestyle framework and how to get started leveraging your brilliance. Links mentioned in this episode: Donna Ashton's website Take the Create Your Course Quiz Join the FREE Midlife CEO Facebook Community  

Today you're going to get a chance to hear from a very special person in my life, Candice Hozza. Candy and I first met when she attended one of my live events. She was the first to enroll in my coaching program from that event that year and later told me that she knew that I'd be her coach for the next three years. That's exactly what happened and along the way, she became my strategist and guide too. Little did I know that when we met she'd recently left a long career. Over the last three years Candy has grown a highly profitable, international business doing what she loves. As a Business Intuitive and Spiritual Strategist, Candy taps in and utilizes Akashic Records and her intuitive abilities to help her clients create greater alignment in their business and awaken their intuitive so they can create more ease, joy, and wealth in their life and business. Tune in to hear how she helps business owners create alignment and discover how she's grown a thriving business at midlife. Links Mentioned In This Episode: click here. Are you a Midlife Coach? Join the FREE Midlife CEO Facebook Community.   

When 2020 took live speaking, events and in person networking off the table, it meant that as coaches and client-based business owners we needed to do more digital marketing. For some this wasn't a major pivot, for others it meant jumping into an already crowded space and trying to figure out what and how to attract clients online. One of the marketing strategies I've always kept at the forefront of my business is speaking, and that didn't change this year. In today's episode I cover three virtual speaking strategies you can include in your business that will allow you to attract more clients at one time. For more tips, strategies and inspiration, be sure to join The Midlife CEO Facebook Community here.

Wanting to create your first 6-figures in your coaching or client-based business? It's time to narrow down your offerings. There's a common belief that you need more service offerings in order to make more money. That's the exact opposite of what I tell my clients and have done for myself to scale my own business to multiple 6-figures. In today's episode of Midlife CEO, you'll learn how to start narrowing things down in order to scale up your revenue. To get more tips, strategies and inspiration join The Midlife CEO Facebook Community here.