The Idea Space Podcast with Jen Liddy

Today's the last episode of CCME for a while as we go on hiatus so I can work on some other projects in my business! BUT! I plan to be back :) I'd love for you to stay in touch, and the best way to do that is via my email list. Do that by grabbing my Backstage Brilliance Marketing Toolkit—normally $27—for $0! This toolkit includes 21 customizable prompts designed to help you create content that connects without putting yourself center stage.

Feeling burned out by “me-centric” marketing? You're not alone. Many service providers want to grow their business without feeling like they're constantly on display, waving jazz hands in front of an audience 24/7. That's why Audience-Centric Marketing is such a game changer—it allows you to build trust and connection while centering your content on your audience, not on you. In today's episode, I'm diving into one powerful Audience-Centric Marketing strategy: The Phases of Awareness. This approach helps you create content that resonates deeply with your audience, no matter where they are in their journey… Whether they don't even know they've got a problem yet to those ready to take action. Here's what you'll walk away with after listening to this episode of Content Creation Made Easy: 1️⃣ A practical way to stop feeling like you're constantly selling while still growing trust with your audience. 2️⃣ Clarity on how to meet your audience where they are, so your content never falls flat. 3️⃣ An easy, repeatable method for crafting sustainable messaging that works across all levels of awareness. Plus, I'm giving you my Backstage Brilliance Marketing Toolkit—normally $27—for $0! The Toolkit includes 21 customizable prompts designed to help you create content that connects without putting yourself center stage.

We're talking about a topic today that miiiiiight seem a little… Um. Unsexy? Boring? But stay with me, friend, because I promise you… We're talking about the unsung superhero of the content marketing world! It's the thing MOST of us are not thinking about when we create content, write our newsletters, and post that blog: HOW EDITING IS REALLY A SEXY BEAST. Okay, maybe not a sexy BEAST. But it's a vital part of keeping your readers from losing interest and ignoring you. Pssst - This is not Mrs. Fussypants talkin' grammar or typos. We're talking about that moment where we write a thing… And it gets messy. Saggy. Wander-y. Then we don't know how to get back to our original point. **That's when we lose readers. Do that over & over again and your readers stop trusting you. Stop reading you. Stop engaging with you. That's why you need to meet today's smarty pants, Gillian Hill. Gill's the go-to copywriter & editor for professional writers. She has bowled me over manymanymany times with her deep understanding & explanations of writing and editing. Listen and learn from Gillian, who will keep you from leaving your readers hanging or losing them halfway through your content pieces. Here's what she demystifies for us: (no red pen in sight) 1. How editing keeps your audience HOOKED. It's not about catching mistakes. It's about creating a clear, engaging journey that makes readers nod along. 2. Her Hub-and-Spoke model: a practical framework to keep your messaging on point. 3. The writer's Pit of Despair: even professional writers spiral into self doubt. We talk about how to stay out of it. 4. AI for the assist: spar with your favorite robot to help polish your drafts. Are you a seasoned writer or just someone tryna cross “write my dang newsletter” off your list? Doesn't matter! This episode will improve & ease-ify your content creation. Links: Grab Gill's free Hub-and-Spoke Editing Guide (no opt-in required!) https://pages.gillhillwritingservices.com/hubandspoke Follow Gill on Instagram for hilarious editing fails and English gone wrong https://www.instagram.com/gillhilledits/ Join Gill's newsletter for deep dives into copywriting and editing for word nerds. www.gillhillwritingservices.com www.linkedin.com/in/gillhillwritingservices Learn more about your ad choices. Visit megaphone.fm/adchoices

MMmmm, The Orgasmic Potato Technique made you curious, right? Leave it to a seasoned copywriter to make you look! Kim Kiel, a seasoned copywriter & brand voice expert with over 17 years of experience, unleashes her expertise today. Because... Even though AI has become our friend and may keep us from starting at a blank page… Writing GREAT copy still requires your brain. And there's no need to feel intimidated or put it off one more minute. Kim shares her recipe for writing tantalizing sales copy that gets your prospects begging for more with a cheeky, fun approach. Listen to learn how to lead your audience through a sales journey, from getting to know you to red hot & ready to buy. We chatted about: -When it's time to work with a copywriter -Copywriting trends & common copywriting mistakes you can avoid -Her favorite framework formulas that help you capture your audience's attention and let your unique voice come through -Learn Kim's practical wisdom to create compelling copy without the overwhelm. PLUS: Get access to Kim's "Sales Copy Scorecard" to assess and elevate your own copy here at https://www.kimkiel.com/scorecard Find Kim here: Website: www.kimkiel.com Instagram: www.Instagram.com/kim_kiel_copy LinkedIn: https://www.linkedin.com/in/kimkiel/ Ill Communication Podcast: www.kimkiel.com/podcast And THANKS for leaving a review if you enjoyed this podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices

If you feel like sharing your ideas is way harder than it needs to be… Or you're not sure how to sound like you instead of some compilation of everyone else... Then this episode of Content Creation Made Easy is gonna be your new bff. First up, I'm celebrating my 250th episode!!!

It's not like you need me to tell you how nurturing your audience develops trust & relationships. How it creates connection & value. And (dolla dolla bills...) it's the thing people often need before they hit the "BUY NOW" button. And. So. But. ALL THE TIME people tell me how much they struggle to nurture their EMAIL audiences… (Cuz this shit isn't easy!) I'm delivering you an expert who's got real-life ACTIONABLE advice to help you do exactly that! Meet Breanna Owen, an email expert & communication strategist who's gonna show you on today's episode of Content Creation Made Easy… -The 5 email sequences your business needs now -How to alleviate your workload with email -Using automations while maintaining a personal touch -Wringing more out of every email you write -Use email to bring value AND create more S A L E S ***Cuz we're not here writing emails for the sake of it. Put your emails to work FOR YOUR BUSINESS! Breanna is extremely generous in this episode, sharing practical advice on strategically using email sequences to maintain a strong connection with your clients…. Keep them engaged after their initial spark of interest… And seamlessly guide them through the journey of working with you! Not to mention, with her advice, you're more likely to see repeat business and referrals. Breanna's approach is down-to-earth and tailored to match your business. Whether you're just starting out and need a solid welcome sequence or you're looking to nurture existing clients, Breanna offers valuable insights. ALSO MOST IMPORTANTLY! Please weigh in on your opinion of peanut M&MS or peanut butter M&Ms. WE MUST KNOW! Find her at https://www.owenyourmark.com https://www.instagram.com/owenyourmark And be sure to grab her resource: MAKE IT AUTOMATED — KEEP IT PERSONAL 7 ways to create genuine connection with email sequences https://owenyourmark.com/keep-it-personal/ Learn more about your ad choices. Visit megaphone.fm/adchoices

It can't only be ME who's felt exhausted by the constant need to create content, right? We all know it's something we 'need' to do & 'should' do - to grow our business, create trust with our audience, blah blah blah. But what happens when you feel BLAH about creating content? Whaddya do you do when you're on the edge of "I just don't wanna anymore"? It's a reality for anyone marketing their business. Because sometimes it's incredibly hard to stay motivated and keep going. This is why I invited Linda Perry to speak with us on today's episode of Content Creation Made Easy. Linda not only has a background as a former attorney, copywriter, and coach for over a decade, but her expertise with the "Why Assessment" will help us identify what motivates EACH of us… As a mindset coach & business strategist, Linda sheds light on the 9 different motivational types. What she teaches today helps you lean into yours and positively affect how you approach your marketing. You're gonna get a LOT of practical insights and tips like how to: Move through potential marketing / content blockages Pinpoint the tasks YOU should avoid or or lean into & focus on to maximize your time spent on this stuff. Bring your unique strengths to the table and let go of the things that slow you down or challenge you Collaborations can complement your specific strengths to improve content output. It's possible that learning your WHY could revolutionize your approach to content creation and marketing. (I set up a 1:1 call with Linda after this conversation so I could learn more about mine. Feel free to ask me about it!) You can take Linda's Peak Potential Assessment at https://lindamperry.scoreapp.com/ and learn exactly what's holding you back and what you can do to move forward. Find Linda in these places too: https://lindamperry.com/ IG: https://www.instagram.com/linda.m.perry/ LI :https://www.linkedin.com/in/lindamperry/ Learn more about your ad choices. Visit megaphone.fm/adchoices

What is it about SEO that makes me want to run and hide? Just me then? So here's the thing: Turns out the Google machine is onto all of the humans using AI-generated content to churn SEO-rich material onto the internets. And they don't like it. So there's "new rules" you wanna weave into your content creation efforts to make SEO work for you - Today on Content Creation Made Easy, Laura Jawad, SEO specialist, reveals how to transform boring SEO into a personalized, human-centric strategy. (You know I love anything human-centric!) Laura shares a goldmine of advice that demystifies how to use SEO actionable, tangible steps. And we go deep into what the Googs IS looking for and how to give it what it wants… So that YOU become more findable with your content efforts. **Cuz why are we creating content if no one can find us? Join us and learn how to take your SEO – and your content – to the next level Find Laura at https://www.laurajawadmarketing.com or on IG at https://www.instagram.com/heylaurajawad ***DOWNLOAD Laura's "Swipe my proven 4-step framework to find your perfect SEO keywords, even if you're not techy and even if you're short on time." https://www.laurajawadmarketing.com/seo-simplified/?utm_source=content-creation-made-easy&utm_medium=podast&utm_term=&utm_content=show-notes&utm_campaign=content-creation-made-easy-seo-simplified Learn more about your ad choices. Visit megaphone.fm/adchoices

When you're an expert in your field who's done a LOT o' things to get where you are now… It's surprisingly hard to articulate what you do so other people 'get' it. That good ol' curse of the expert holds us back from being able to -Introduce ourselves at networking events (or even the freakin' grocery store)... -Write the "promise statements" for our programs -Sell our offers with clarity & ease -Make it easy for people to refer others to us… This is exactly what Kate VandenBos struggled with for yearsssss. Kate says she's a classic 'think-aholic' who was too much in her head about how to communicate her services. When I met Kate, an intuitive consultant with over 15 years of experience in fields like academia, naturopathic medicine and fitness, she was feeling -Restricted in her writing -Perfectionistic about getting her pitch down "just right" -Defensive about explaining what she does When I mentioned to her' I help experts translate their brilliance into a message their audience 'gets' in a voice that's hers alone'… She leaned in and wanted to know HOW. In today's episode of Content Creation Made Easy, Kate explains HOW she was able to *Find & embrace her designed-just-for-her brand voice… *Allow her true self to shine through in her content… *Authentically convey her expertise and call in the exact-right clients *Revolutionize her business and her self-confidence! It's quite a hurdle to try to describe a service with "intangible results". Kate's now able to do that. She generously tells the tale of how we navigated her complex brand voice & messaging… Which led to her feeling confident & inspired, with a refined, personalized brand voice. Listen in for actionable tips you can use to evolve your brand voice & clarify your message without losing your authenticity. You can find out where you are on YOUR Growth Cycle here - Kate does these by hand and will help you find yours for free: katevandenbos.com/findout And get into Kate's world here: www.katevandenbos.com/ https://www.instagram.com/kate_vanden_bos/ **Have an insight to share about the episode? Email hello@jenliddy.com and we'd love to hear it. Learn more about your ad choices. Visit megaphone.fm/adchoices

In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it." You've probably already tweaked things in your own marketing approaches to fit you better. But after I recently I heard my friend Caryn Gillen speak about weaving values into your business… you KNOW my brain went to, "Hey! What about our marketing specifically?" So here we are. Caryn, a seasoned life & business coach helping coaches create freedom in their business without draining the life out of it. Her long & rich background in family and commercial businesses gives her a leg up on knowing how to navigate entrepreneurship. But most importantly for THIS convo, Caryn unleashes her knack for guiding people to live their values authentically… And that's exactly what this episode is all about. In this episode of Content Creation Made Easy we talk about: 1. What even ARE your values? I've gotta admit I struggle to name mine. They feel too obvious. Maybe a little bullshitty. Caryn explains why identifying your core values feels daunting and how to move past the deer-in-headlights syndrome. She gives insightful and practical tips to help you pinpoint what truly drives and fulfills you. 2. How can they work in your marketing? Learning how to align your marketing approaches with your values can significantly enhance business. And give you more energy and time back. Caryn' actionable advice shows you how to incorporate your values into your content, so it's magnetic to those who resonate with what you stand for. 3. How can they connect you AND set you apart? Caryn's value of ‘spaciousness,' lets her showcase how being true to her values can set her apart from other coaches and attracts her ideal clients. How can YOU use and adapt all of this to create content that doesn't just check a box… But resonates deeply with your audience? Listen & let's translate your personal values into powerful, authentic content. B'cuz…look. This podcast is all about marketing with integrity and ease!

Ever wonder why your "Work with Me" page isn't getting any bites? Today we dive into this verrrryyy specific nugget on your website. Tracie Patterson, an experienced Sales & Offer coach, not only explains why most Work With Me pages don't work… She also offers a roadmap to turn yours into a client magnet. Trust me, Tracie's tips will save you a lotta frustration & help you crack the code to make your 'services page' irresistible. We dig into: Flipping the script: Work With Me pages are essentially *sales* pages. Which means we need to address the *sales* stigma most of us carry around. Tracie shares her fascinating journey from feeling ashamed of her sales prowess to embracing & transforming it. Her insights help you rework any negative sales perceptions & learn ethical practices that help you see sales as a way to genuinely help others. Simple Clarity: Say goodbye to confusing “Work with Me” pages. Learn the necessary sections of an effective page that speaks directly to your potential clients. Sustainability: If you've ever been on the edge (or in the throes) of burnout, you know it's vital to build a business that excites you without sucking the life out of you. Making sales easier is part of that. This episode is ultimately about reshaping how you think about and approach sales. And how that shows up in your marketing. Tracie's actionable advice will help you simplify your Work With Me page & turn something daunting into a skill you can master and feel proud of. Find Tracie Patterson at https://www.traciepatterson.com/ where she helps online business owners align offers & create a sales style that reflects who they are & the impact they want to make. Download her guide to Your Work With Me Page: https://www.traciepatterson.com/4sections Her podcast is Cocktails, Coffee, & Conversations. She hosted me there & we chatted about Creating Quiet Impact: https://cocktails-coffee-conversations.captivate.fm/episode/quiet-impact Follow Tracie on Instagram @ https://www.instagram.com/thetraciepatterson PS: When you leave a review, it helps us grow the podcast & reach more listeners who need this information! Thank you for taking a moment to do that. Learn more about your ad choices. Visit megaphone.fm/adchoices

I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning… I LEANED IN. Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective. So when I learned Sheri Moise uses astrological data to make business decisions more tactical and practical? I needed to understand. And, of course, bring it to you. Sheri's 25+ years' background in corporate product sales & marketing taught her that data rules the day. So we dive into how AstroStrategic marketing & planning can help you use astrological data to… 1. Align your offers with market trends 2. Create the real-you content your audience wants 3. Notice upcoming trends before they happen 4. Tweak your approaches so you don't get stuck in tactics that aren't working anymore. Pssst - it's not like predicting the future but about more reading shifts in the collective… Skeptical? Yeah. Makes sense. This stuff isn't mainstream…YET> Sheri & I had an awesome discussion about how to use her brilliance for both macro marketing planning and micro content writing… Open to finding out how you could use astrological insights for your business? Listen with an open heart and beginner's mind to Shari's practical tips & nuanced advice Find Sheri Moise at: https://sherimoise.com https://youtube.com/@sherimoise Insta: https://www.instagram.com/sherimoise And check out her new quiz: sherimoise.com/quiz Also, one last thing: Have you left a review for Content Creation Made Easy yet? Help us reach more great listeners like you who are curious about how to make content more easy, fun, and effective! Thanks in advance. ~Jen Learn more about your ad choices. Visit megaphone.fm/adchoices

**This is the second part of the conversation. If you missed Part 1, start there! What happens when the marketing of a program is so good that you can't resist it… Then you BUY the thing… But it wasn't what you actually needed? Or it didn't deliver what you thought it would? Or you didn't get the promised results? *This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation Made Easy. To help us make sense of and process this issue, it's important to talk openly and cleanly about it, without slamming any program or person. Which is why I was thrilled when my friend & colleague Jacqui Acree agreed to talk about navigating the marketing world in a way that makes us feel good - Instead of feeling duped, disappointed, or regretful over what we spent money on as a result of great marketing! This is PART 2 of my conversation with Jacqui. Over our two-part chat, we talk real talk about how we've… -Spent money on big-name programs & felt buyer's remorse. -Navigated persuasive marketing tactics & purchased something out of sheer urgency or scarcity. -Looked back at things we bought with self-judgment, regret, anger, frustration. Now… It's one thing to recognize your own buying patterns… It's another thing to know a) WHY you did it b) HOW to discharge your emotions around it c) WHAT to look for in the future to keep you on track If this sounds like anything you've ever dealt with, listen in as Jacqui & I… *Debunk the tactics of online marketing *Talk about making decisions from a place of wholeness, not lack *Reject the idea that you've made mistakes With strategies to help you stay calm, clear, and grounded, especially during "SELL SELL SELL" season! Jacqui and I both hope you enjoy our brutally honest, thought-provoking discussion and leave feeling empowered rather than overwhelmed. You should know this about Jacqui: She's a highly sensitive, Enneagram 8, non-woo certified Advanced EFT Practitioner. Because of her woo-skepticism, she inadvertently became the go-to gal for the science behind tapping. 3 things you can always count on with Jacqui #1 - a deeply nuanced conversation #2 - feeling seen and heard, and #3 - a whole lotta laughter. Find her at https://jacquiacree.com https://instagram.com/jacqui.acree Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when the marketing of a program is so good that you can't resist it… Then you BUY the thing… But it wasn't what you actually needed? Or it didn't deliver what you thought it would? Or you didn't get the promised results? *This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation Made Easy. To help us make sense of and process this issue, it's important to talk openly and cleanly about it, without slamming any program or person. Which is why I was thrilled when my friend & colleague Jacqui Acree agreed to talk about navigating the marketing world in a way that makes us feel good - Instead of feeling duped, disappointed, or regretful over what we spent money on as a result of great marketing! This is PART 1 of my conversation with Jacqui. Over our two-part chat, we talk real talk about how we've… -Spent money on big-name programs & felt buyer's remorse. -Navigated persuasive marketing tactics & purchased something out of sheer urgency or scarcity. -Looked back at things we bought with self-judgment, regret, anger, frustration. Now… It's one thing to recognize your own buying patterns… It's another thing to know a) WHY you did it b) HOW to discharge your emotions around it c) WHAT to look for in the future to keep you on track If this sounds like anything you've ever dealt with, listen in as Jacqui & I… *Debunk the tactics of online marketing *Talk about making decisions from a place of wholeness, not lack *Reject the idea that you've made mistakes With strategies to help you stay calm, clear, and grounded, especially during "SELL SELL SELL" season! Jacqui and I both hope you enjoy our brutally honest, thought-provoking discussion and leave feeling empowered rather than overwhelmed. You should know this about Jacqui: She's a highly sensitive, Enneagram 8, non-woo certified Advanced EFT Practitioner. Because of her woo-skepticism, she inadvertently became the go-to gal for the science behind tapping. 3 things you can always count on with Jacqui #1 - a deeply nuanced conversation #2 - feeling seen and heard, and #3 - a whole lotta laughter. Find her at https://jacquiacree.com https://instagram.com/jacqui.acree Learn more about your ad choices. Visit megaphone.fm/adchoices

Is it time to finally get that book out of your head and onto paper? You've got the idea, the IP, the framework, the drive, the desire to impact… BUT. If the whole "publishing world" feels like some vague, overwhelming, confusing place… How do you proceed? Enter: The New VOICE of Nonfiction. Because it's no longer enough to tell a true story. Audiences need to be moved by your VOICE - aka, how you tell it. Now the question is… how will you use your voice to make an impact? Catherine's Nikkel's VOICE™️ Framework is the answer. Catherine's a ghostwriter & book coach who's turned loads of people's stories into actual books. She shares her clever VOICE™ framework to explain this publishing thing. You'll learn about realistic options for publishing… How to make your book publishing journey WAY smoother And how to strategize promoting it once it's done. Basically, Catherine spares you the "I'll just figure it out as I go" drama. Couple big takeaway you NEED to know before going in: 1. Writing your book isn't enough. Spoiler alert: publishers don't handle all the marketing! 2. Only 4% (!!) of people with a book idea get theirs out there. She teaches you ways to be one of them. (Because your audience needs what you've got cookin' up there in your noodle.) Bottom line? If you've got a book in your head, you want to hear Catherine's pure gold on how to tell detailed stories while keeping out the irrelevant parts… Why you need an editor AND a proofreader… And how a simple outline will save you so much time & energy (yessss even if you're highly creative and hate outlines) Okay. This is pure informational and inspirational gold if you've ever felt lost about where to start or what steps to take next to make your book a reality.. Listen to this week's Content Creation Made Easy podcast and let's transform what's in your brain into something real and impactful. Find Catherine at: Website: www.catherinenikkel.com Instagram: www.instagram.com/catherinenikkel Facebook: www.facebook.com/catherine.nikkel LinkedIn: www.linkedin.com/in/catherinenikkel **If you find these podcast conversations helpful, please share them with that friend who's been talking about writing a book for AGES. And I'd be so so grateful if you'd leave a review. It only takes a moment but makes a huge impact. Thank you! Learn more about your ad choices. Visit megaphone.fm/adchoices

Gotta admit, today my mind got shaken up a bit. Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform. A) I never thought of YouTube as a business asset. (Spoiler alert: it IS.) B) I equated being on YouTube with having to be a "YouTuber". (That's wrong.) C) I have a dusty YT channel and "no time" to use it. (Melissa debunked all my BS around the realities of this.) Here's the thing: making YouTube videos and using this platform is not for everyone, but is it for YOU? Melissa and I talk about some no bullshit questions I've had lingering about this platform: 1. What are the ways you can actually make MONEY on YouTube? 2. How do you not give away all the HOWs & spend your IP for free on YouTube? 3. How do you maximize content reach in such a noisy freakin' world? (Especially if you're not an already-insanely-popular YouTuber? One thing you need to know and Melissa is clear on this: YouTube is not about immediate gains. It's a long-term investment with videos that continually draw traffic and leads for years to come. (And shares her personal story about this to make the point hit home.) We also break down some YouTube myths about what you need, what you don't, and how to save time and do this REALISTICALLY. Is YouTube for YOU? Listen in and let Melissa's insights and teachings help you decide strategically! Ways to get going: 1: Start your YT channel in less than two hours here: https://courses.wandermintcreative.com/sold-out-youtube?am_id=jenliddy4640 ^^That's an affiliate link - so if you purchase with it, I receive some compensation, but it doesn't affect your cost. 2. Download Melissa's free YouTube channel checklist: https://wandermintcreative.com/youtubechecklist YOU SHOULD KNOW... Melissa owns Wandermint Creative, a YouTube video marketing agency & coaching business. She helps online service providers & coaches scale their online business with YouTube as an organic lead engine to fuel sales funnels with consistent best-fit leads. Create simple, repeatable and scalable systems that make video content creation and lead generation a breeze. Find Melissa here: www.wandermintcreative.com and @wandermintcreative on all social platforms Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever stayed at a party too long? When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over? Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness. It's bound to happen, right? The cool, innovative, new thing gets adopted by *everyone* and stops working. So, how do you get out before it's too late? Before it stops working and you're pulling your hair out (again), tryin' to figure out how to make it work? Michelle Warner is here to tell you! Michelle's a business strategist who builds tiny companies built to last. We talk about the very real problems of: >Being constantly overwhelmed by needing to constantly adapt to new trends and strategies. >Feeling that "we're doing it wrong" when trends and strategies stop working. >Knowing which trends to jump on and which ones to hit "Send to voicemail!" on. >Deciding what to *actually* do when the trends or strategies stop working If the ever-changing marketing strategies and tactics and trends - OH MY! - have your head spinning (or even piss you off)... THIS IS YOUR EPISODE! Michelle shares invaluable insights to help you avoid the trappings of Marketing Shiny Objects and instead make smart, strategic pivots. PLUS! You'll love her very concrete examples of ways to revolutionize your own damn marketing approach. My favorite thing about Michelle (other than her big brain) is how she creates calm from her "Oh, this is all just so logical" approach. So listen in. And after you do, put her podcast Sequence Over Strategy on your queue and binge it. You can thank me later. One final note ~ she's no joke in the business space: Michelle's got an MBA from one of the world's top business schools and 15+ years growing small businesses. She'll help you diagnose & fix what's not working while designing a new iteration of your business so it works for you. She's also the creator of Networking That Pays, the introvert-friendly, always awkward-free connection system that delivers reliable leads, consistent referrals and meaningful connections. Find all things Michelle at www.TheMichelleWarner.com Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you're boring? Wait! No, that came out wrong. What if YOU THINK you're boring? And you HAVE NO STORIES to tell? OR - what if you think your story is too "weird" or "unrelatable" What if it's too out there? And even if you had any stories, what if you're not good at telling them anyway? Yeah - welcome to the mind of most experts & service providers I meet. They all get the advice, "Just tell more stories". That's how you connect with your audience. That's how you grow your business. That's how you get on stages. BUT HOWWWWW? Especially if we aren't living a sexy, glamorous, Instagram-made-me-do-it, kinda life? We've got today's guest, April Pertuis, to the freakin' rescue. Because one thing April knows is storytelling. And how to pull great stories out of you - even if you THINK you're boring, are a terrible storyteller, or have nothing worth sharing or an audience who'll care. April takes us on a ride through her own transition from telling others' stories as a TV journalist to becoming an expert at telling her own… To now teaching people how to harness their own stories and how to share them with the world. You'll learn from April: 1. how to dig for, discover, and own own your story, regardless of whether you think it's "boring" or too "extraordinary." 2. What to do about the fears and self-doubt we all feel around telling stories. 3. Knowing "which camp" you're in when it comes to storytelling. 4. Actionable, realistic, do-able advice on how to leverage storytelling for your own benefit, not to mention for your business. Grab April's Story Formula Guide and learn how your Story is the Secret Weapon in Your Business Discover the Power in your Story to rock the stage, write the book, grow your audience, and crush your sales. www.lightbeamers.com/formula Please leave a review sharing what your takeaways are. Your review matters - I'd love to know you used or adapted this content- and what you want to hear more of! Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you don't have a M A S S I V E audience? Is creating content a waste of time? Do you need to keep building, building, building your audience before you can expect to make any money? NOPE. It's not impossible to create big profits when you don't have big audience numbers. Sooooo, okay. How do we do it if we don't have huuuuuuuge numbers? Stacey Brass Russell, business & life transformation coach, offers her point of view on this topic in today's episode of Content Creation Made Easy. (Buckle in. You're gonna love her energy!) Stacey comes to business with what I deem a *completely fascinating* background! How does a former Broadway actress, yoga teacher, NYC studio owner wind up with a thriving business? She's gonna tell you. Then she's gonna tell you what happened after her first round of clients seemingly "dried up" and what she did about it. You'll hear Stacey's insights on: -What to say that attracts Right-For-You clients. (You KNOW this is my favorite topic in the world!) -Creating business that thrives, even when you don't have big audience numbers. -Debunk myths around what kind of information you *actually* need to share in your content Stacey has a methodical approach to 1. creating value that resonates 2. establishing personal connections - BTW, so important in this online climate… 3. adapting your business model & mindset - because what used to work might NOT be working for you OR your audience anymore. Also, take Stacey up on her create your Signature Offer Mini-Course here: https://www.staceybrassrussell.com/signature-offer-mini-course-ccme Wanna connect with Stacey? Find her alllllll the places: https://www.staceybrassrussell.com https://www.facebook.com/staceybrassrussell1 https://www.instagram.com/staceybrassrussell Listen & leave a review telling Stacey & me what your take aways are. Thank you so much for leaving a review & letting us know how this content is helping - and what you want to hear more of! Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy… And to be effective, you've gotta pitch yourself. Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've ever spoken with! And most pitch approaches are about sending BIG volumes for big results, but today's guest has an approach that's about sending FEWER pitches for more interviews! Let's ensure YOUR pitch is a great one with today's episode! Meet Mai-kee Tsang, who essentially gives us a master class in effective pitching today! Mai-kee is a sustainable visibility mentor, podcast guest strategist, and ICF certified trauma-conscious leadership coach. In our conversation, we explore podcast guesting on a deep level. Mai-kee shares her wisdom on what personalized outreach looks like, how to craft a personal pitch, and shares her game-changing "PR method." Her insights come from her experience and her expertise in coaching, so we were also able to discuss the mindset needed for pitching and her personal success story. One of my favorite moments was Mai-kee's story of a challenge she gave herself to write 101 personalized pitches in 30 days – spoiler alert: it's a cautionary tale with incredible lessons! Oh! One thing I almost forgot: we discussed how to manage rejection sensitivity:** It's real and it MIIIIIIGHT be holding you back, so listen in to get practical advice from a well-established expert on how to handle rejection, set boundaries, & maintain your well-being… Let's ease-ify this world of pitching and guest appearances! **You can find the resource Mai-kee refers to right here: https://maikeetsang.com/25experts Thank you for taking a moment to rate/review this podcast! It helps us reach many more ears, and for that we are grateful to you :) Learn more about your ad choices. Visit megaphone.fm/adchoices

Sending emails to your list is about soooooo much more than simply sending emails. It requires strategy & craft. Is it taking you WAY too long & providing WAY too little ROI? Then today's episode is for you. Remember: the ultimate point of crafting & sending your emails is to SELL YOUR STUFF… Is that happening for you? When you're tired of writing & sending emails that don't help you meet your business goals and keep you in the 'friend zone' with your list… Then listen to Allison Hardy, email marketing strategist, teach about selling more effectively through email. *Yessss without the YUCK factor. Pinky promise. In today's episode, Allison LIT TER ALLY gives pure platinum-level value here, telling you how to -understand the difference between what should be in your nurture emails and what should be in your pitch/sales ones. -avoid common mistakes & misconceptions so you don't waste your time -know what to say EGGGGZACTLY in each email of a sales/pitch sequence. I mean, Allison unravels the mystery of, "What exactly do I say in Email #1?" ETCETERA. **WHEW! See what I mean by 'pure platinum-level value'?** We also chat about weaving Audience-Centric Marketing™ into your sales emails so they consider the varied types of thinkers in the audience… Tailor your emails to meet their needs – AND your sales goals! Finally, what would a convo around sales BE without a discussion on dealing with limiting beliefs? We cover that, too - all in 30 mins. Get your ears on this week's episode & download Allison's templates for the seven emails she unpacks for us today: https://www.allisonhardy.com/pitch-perfect-ads Find Allison at: https://www.allisonhardy.com & https://www.instagram.com/allison_hardy_ Allison helps coaches and experts enroll more clients into their courses or memberships, on autopilot. She's the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. PS: Please share this podcast or leave us a review so we can help other service providers grow their business & get more clients with content your audience can't wait to consume! THANKYOUVERYMUCH! Learn more about your ad choices. Visit megaphone.fm/adchoices

Dallas Travers had a GREAT freakin' idea for a VERY large initiative she wanted to put into the world… It was an e-magazine that a bit of a 'disruptor' in the online space, with 3 main goals: 1. Offer coaches alternatives to outdated approaches 2. Provide space for underrepresented voices to be heard 3. Raise money to donate funds to a meaningful cause When I got my eyes on it, the first thing I thought while it was, "DAMN. This is a fantastic piece of content." The second thing I thought was, "DAMN. This must've been an enormous amount of work to pull off." So I reached out to Dallas to see if she'd talk about the REALITY behind what it took to actually getting that big, exciting, impactful, amazing piece of content into the world… When she said yes, I was thrilled! You probably already know Dallas Travers: she's the host of Coaches on a Mission podcast AND is a well-known & highly respected coach of coaches. Dallas takes us behind the scenes to reveal what it's really like to develop such a big vision and bring her online magazine - called What To Do Instead (WTDI) - to life. The What To Do Instead project created challenges & forced Dallas (and her team) to evolve their priorities, put Dallas' strategic gifts into overdrive, and play with new tactics & approaches so they could hit their goals. In true Dallas form, she generously shares the lessons learned & gives advice that'll help you bring your own ideas to fruition… While honoring 'the dignity of your own process' - one of my personal favorite Dallas-isms. Listen in for inspiration, motivation, and a dose of reality - always a great trifecta. *Download the What To Do Instead e-mag here: https://dallastravers.lpages.co/wtdi/ *For every new subscriber, Dallas' business donates $1 to The Afiya Center, a Reproductive Justice organization committed to serving Black womxn and girls. Find all-things Dallas here at her website: https://dallastravers.com/ Hear the latest episode of Coaches on a Mission: https://dallastravers.com/coaches-on-a-mission-podcast-with-dallas-travers/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you have a teacher or professor who wrote all over your papers, leaving comments that made you think you're a terrible writer? Speaking to many, many business owners, I've learned soooooo many of us harbor a deep resistance to writing. For some it borders on a trauma that keeps them from putting their ideas out in the world. Especially when it comes to blogging - which is a great freakin' way to make the Google machine happy, attract your audience, and evergreen-ify your content… Blogging's all about getting more mileage from your brilliance… BUT - if you're averse to writing, blogging's not gonna be your thing. RIGHT? (Is this an "eat your veggies" message - blogging is GOOD for you but you may need to make it more palatable?) ANYWAY - In today's conversation we address this issue and talk about how to manage it! Meet Jennifer Barden, a Squarespace designer, StoryBrand guide, & blogging expert: We talk about realistic, simple ways to… 1. Overcome Writing Hurdles: there are alternative methods you may not have considered yet to break through blocks & avoid the Blank Page Syndrome. 2. Marry SEO + Repurposing: maximize your content's lifespan with practices to make it WORTH YOUR WHILE! 3. Find Your Frequency: a manageable pace is VITAL. Boost your presence & reach with a right-for-you cadence.. Let's soothe your brain from its old stories about writing with some realistic blogging approaches that give you ROI! Jennifer created a fantastic Blogging With Squarespace mini-course you can grab here - and right now you can save 20% on it: https://www.jenxwebdesign.com/blogging-with-squarespace-course (PS: I'm a featured teacher in it & share my approach to content strategy that will make your blogging that much easier!) Get into Jennifer's world at https://www.JenniferBardenDesign.com https://www.linkedin.com/in/jenniferbarden https://www.facebook.com/JenniferBardenDesign PPS! Will you please take a moment to leave this podcast a review? The only way to reach more ears is with strong testimonials telling the algorithm you enjoy it! Thank you in advance! Learn more about your ad choices. Visit megaphone.fm/adchoices

Has LinkedIn made you yawn with its slog of dry job postings and phony baloney "congratulations" messages? (Just me then? Okay.) Well, in case you're LinkedIn curious but aren't sure whether it's worth it… Listen to this episode of Content Creation Made Easy where guest Tania Bhattacharyya shares her insights as a LinkedIn strategist, personal brand messaging expert & storytelling enthusiast who owns Lumos Marketing. 1. Tania saves us from the LI snooze factor with storytelling that breaks away from corporate jargon & industry speak. You'll walk away inspired to weave a well-woven tale in your 'About' section & bring your profile to life. 2. With that done, you'll learn the ins & outs of building real connections and a supportive network that go beyond BS likes. Engagement matters here. 3. Lastly, Tania shares deep insights about navigating shyness & other limitations to instead craft a genuine presence that's impactful. OH!! One more thing! Apparently LinkedIn is a huuuuugely untapped platform, with only 5% of its users engaging on it! So, there IS space for you here! Tania's episode will help you make it your own. Tania jokes that she's "LinkedIn monogamous" & uses the platform effectively as her playground. Find her there at https://www.linkedin.com/in/tania-bhattacharyya or at Lumos Marketing at https://lumosmarketing.co/about After listening, I'm curious: Is LinkedIn the right place for YOU to plant your flag and grow your audience this year? **Can you take a moment & give CCME a great review if you love these episodes? Your specific opinions move the needle on helping others find us…so we can help MORE people! Thank you in advance. Have a Q or an idea for a future episode? Email hello@jenliddy.com or find me at https://www.jenliddy.com Learn more about your ad choices. Visit megaphone.fm/adchoices

You've probably heard before that your About Page is about YOU…but it's not really about you AND it's FOR your audience/reader. WHAAAA? Yeah - it can be a little confusing. But! Don't ignore your About Page because it's where your website visitors spend MOST of their time! Let's ease-ify updating your About Page! Today, Brittany Herzberg, a SEO expert & copywriter shares her expertise in today's Content Creation Made Easy episode… After listening, you'll be able to: Craft a strategic About Page that's searchable & findable Use your About Page to move people to take action Infuse stories to make it compelling to read - so your audience wants to keep hanging out with you We dived into how your personal brand can create genuine connections with your audience, which become absolute game-changers for your online presence. Take About Page from Meh to YEAH! Hit play to soak in the wisdom of Brittany Herzberg and walk away with a clear roadmap to create one that highlights your expertise AND resonates with your audience. Brittany has a TON of resources beyond this episode. Keyword Research Tutorial: https://www.youtube.com/watch?v=TKIqjcpx8Js SEO Basics Checklist: https://brittanyherzberg.com/seo-basics-checklist Website: https://brittanyherzberg.com/ About Page: https://brittanyherzberg.com/about Instagram: https://www.instagram.com/brittany_herzberg/ The Basic B Podcast: https://brittanyherzberg.com/the-basic-b-podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

How long has "update website" been on your to-do list? Months? Years? It feels like a beast, right? It's an "I need an entire weekend to fix it" tasks that never leaves the list. You might think, "Ehhhh. How important IS a website in the age of social media and LinkedIn?" Ahem. It IS still important to have a great freakin' website, and it DOES NOT need to suck the life outta your life to make yours spectacular! Let the amazing Heather Frechette-Crowley, owner of Root Marketing, unpack EXACTLY how to break down this task… so you can optimize your website optimization and build your online presence with clarity & authority. My convo with Healther is filled with golden nuggets you won't want to miss. Listen in for… 1. Heather's step-by-step breakdown of how to wire-frame a user-friendly homepage using her StoryBrand-certified method. 2. A complete explanation of the essential components of a homepage, including how to speak to your target audience & crafting effective calls to action. 3. Ways to harness your website content and is it across your brand, marketing, and content! Pull your head out of the sand & let's go cross off "Update website" from your to-do list! For a great example PLUS all of Heather's goodies, go look at https://www.rootmktg.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you… There's a mistake you're likely making. Here's the scoop: Experts it hard to convey the VALUE of what they do. Why? 'Cuz as an expert, YOU know exactly WHY your stuff is so valuable. NEWS FLASH: Your audience DOES NOT. I don't wanna be a jerk, but they don't care about what your service can do. They care about what your product or service can do FOR THEM. This episode is a mini-class on how to effectively communicate the IMPACT AND VALUE of what you offer… So it: 1. resonates with your audience 2. compels them to take action. It's a fundamental marketing concept called Features vs. Benefits, and when you understand it, you WILL TRANSFORM your marketing strategy, copy, and content. It doesn't matter if you create sales pages, emails, or social media content. What I teach in this episode of Content Creation Made Easy gives you the POWER to -write better copy, more easily - connect with your audience, more easily - and shift 'em into clients, more easily! Stop struggling with "Am I doing this right?!" Grab a QuickWin Power 1:1 Session t&o get my eyes on YOUR copy, your content, and your benefits - https://www.jenliddy.com/power In an hour, I'll show you how to make every thing you ever write WAYYYYY more effective SO YOU CAN use it to shift your audience into CLIENTS. **Thank you for taking a moment & telling us how this podcast helps make your content life easier! We so appreciate listener comments and reviews because this stuff does NOT have to be complicated. Your valuable review helps us share this information with many more people's ears. Learn more about your ad choices. Visit megaphone.fm/adchoices

If "Write That Book"is on your list this year, you need to know something RIGHTNOW: a) it's a fantastic tool for business growth b) getting it onto the shelf requires support from editors and possibly a book coach. So, meet triple threat Ricki Heller, an accomplished author, developmental editor, and book coach! She sheds light on what you need to know to get your book into the hands of readers AND grow your business. We talk about the 1. crucial differences between developmental editing & book coaching - and why each is valuable to your writing process. 2. art of book promotion, emphasizing the long-term strategy needed to keep a book alive 3. immense opportunities for business growth having a book can bring. Listen in to hear Ricki's actionable tips to leverage your book to attract clients, build credibility, and secure media coverage. Look - it's not easy to maintain momentum while writing a book and feel excited about self-promotion. So grab your headphones & enjoy the guidance Ricki offers right here! Find all things Ricki here - https://www.rickiheller.com/ *Leave a comment & share how the CCME podcast helps make your content life easier! Your review helps us share this podcast with many more people and helps us impact people like you who want to EASE-ify this content stuff! Your review helps! THANK YOU! Learn more about your ad choices. Visit megaphone.fm/adchoices

With all your expertise, experience, & education, you have a LOT to say! Your goals are to impact & help many many many people with your insights, thought leadership, and body of knowledge. SO…that means, it's HIGHLY likely that at some point you've pondered this question: "Should I take everything I've got and turn it into a book?" GREAT Q! Today's episode of Content Creation Made Easy will help you navigate the reality of bringing a non-fiction book to life. In a delightfully honest convo with author Annie Schiffmann, author of Simple Social Media, she reveals the truth about her bringing her book to life. (SPOILER ALERT: there were definitely days where she wondered, "Who the HELL thought this was a good idea?!) Annie says: "I don't know what happened. But I was like, okay. If this guy can get away with this, I can write a book? But the reason, besides just overall delusions of grandeur, why I wanted to write a book, was so my ideas would be able to get in front of more people without ME having to get in front of more people." Listen & learn about the misconceptions, challenges, & lessons of turning your intellectual property into a published work… And make it all a LOT easier when it's your turn! BONUS - Since Annie's book is called Simple Social Media, we dive into her framework & unpack how to ease-ify social media & make it take WAY less time. Grab your copy of the book here: https://www.simplesocialmediabook.com/ Is getting a book out of YOUR head on your 2024 "list"? Listen for honest nuggets to ease-ify your path to authorship AND social media! **Thank you for taking a moment & telling us how this podcast helps make your content life easier! We so appreciate listener comments & reviews because this stuff does NOT have to be complicated. You help us share this information with many more people's ears. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're taking storytelling one step further beyond the whys: we're going into the HOWS! Dive into a gold mine of actionable, tactical storytelling approaches so you can level up in your content game. I've got 4 "how-to" focused simple storytelling tactics that: 1. Make stories more FUN and SIMPLE and EASY for you to craft. Let's be honest: sometimes creating content feels like too much work and it's boring to talk about the same stuff on repeat. Fun & interesting content approaches are a must-have for you to keep going. 2. Give realistic tactics, tactics, tactics. Learn how to hook your audience, how to keep them interested with the right details… 3 Help you segue into the damn point you want to make and get them to take some action! No more telling stories that feel too long, wander around, or don't strategically work for your business. From podcasts and videos to emails and blogs, use these storytelling tactics to transform your content into something that keeps people coming back for more. 3. We've gotta talk about the mindset barriers that hold many of us back from embracing storytelling. So, we do that on today's episode. Inject new life into your content, connect with your audience on a deeper level, and feel more confident in your storytelling abilities! With the practical advice tucked into the episode, you'll be ready to take on the world of storytelling, no prob. Pssst - would YOU like personalized help with telling stories? Knowing how to translate your expert information into relatable, engaging stories? Grab a one-off session by going to https://www.jenliddy.com and nab an hour to get my eyes on your content! Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part 2 of this 3-part Simple Storytelling Strategies miniseries, we unpack how to craft relatable stories that build trust with your audience… in a way that feels safe for you – without creating a vulnerability hangover or fuzzy boundaries! I created this miniseries because it's crucial to connect with your audience and stand out in a highly AI-generated world. Stories are a fantastic way to do this. AND…this shift toward relatability in online marketing means your audience is always looking for more authentic & vulnerable content. That's why we're tackling how to tell stories without giving away too much information or feeling vulnerable in the name of authenticity! You'll hear tons of examples & guidance that'll help you become a great, authentic storyteller without stepping on your own boundaries and privacy. Listen in for tips on… 1. Practical Storytelling Strategies: No more struggling with finding story ideas or topics! Learn to tap into your experiences & watch storytelling become a highly-accessible tool in your marketing arsenal. 2. Personal Rule Setting & Navigation: Define your own edges when sharing personal stories. There's a fine line between being relatable and crossing into uncomfortable territory! 3. The Power of Process: It's crucial to fully process your personal stories before sharing them with your audience. Listen in & walk away knowing that your stories can bring value and connection to your audience without causing unnecessary harm or discomfort… To you OR your audience! Thank you for taking a moment and leave the podcast a 5-star review! We want to impact many many many more experts like you this year! We so appreciate it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Using storytelling is a content approach that will only become more & more important as AI tools & technology becomes faster, better, & more prevalent. We can absolutely use AI tools to help us, but... Your audience is STILL looking for a connection to you, a dose of YOU - as a personal brand. So, as you try to market your program, services, books, and courses in the online world, learning to tell great stories is vital because: 1. Your audience wants to know they're engaging with a real human… 2. No one – especially YOU - has time to create stories “just for the hell of it”. 3. Your stories need to be designed to shift your audience into customers and clients. Storytelling is 100% a learnable skill - And even if your life is soooo boring, you're a "horrible" storytelling, or you have no idea where to find story ideas... LISTEN UP TODAY! Because over the next 3 episodes, I'm offering you what's basically a mini-training on how to effectively… a) Provide value to your audience while helping them get to know you… b) Come up with simple story ideas from your real life (yes, even if you barely leave the house) c) Tell stories without feeling like your audience is getting to know you at the expense of you feeling like your privacy is invaded A request: Would you take a moment and leave this podcast a 5-star review? We are looking to impact & help many many many more experts like you this year! Thank you! Learn more about your ad choices. Visit megaphone.fm/adchoices

The goal of your content is to reach more people so you can make a positive impact, connect with your audience, and eventually convert them to customers. But you are likely missing out on connecting with 25% of your audience… Simply because your content is NOT ACCESSIBLE TO THEM! Did you know over 25 million Americans have a disability? And many have disabilities that are a) Invisible to you b) Keeping them from engaging with your content! How can you take simple & straightforward steps to make your content more accessible to EVERYONE in your audience? Listen to today's podcast where I'm speaking with guest expert Erin Perkins! Erin, an accessibility educator and consultant, provides quite an education for listeners. As someone who is deafblind herself, Erin understands the challenges faced by individuals with disabilities. In our conversation, she very generously & clearly shed light on the importance of making digital content accessible... PLUS she gave many practical tips on how to achieve that… ***We're talking more than adding closed captioning to your videos!*** We discuss the gap in the market for accessibility, and Erin offers up valuable insights the need for inclusivity in the business landscape. Erin's tips and strategies are incredibly actionable. No matter what kind of content you generate, Erin's advice will help you reach a wider audience, improve your SEO, and create a more inclusive online experience for everyone! Download Erin's Free Social Media Accessibility Scorecard here: https://www.mabelyq.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you struggle to come up with ideas for your emails? If you feel like no one cares what you have to say OR you're uncomfortable using story-based email content… OR you don't like the “selling” vibe that a lot of email marketers use… You're gonna LOVE Amber Petty's concept of approaching your emails as a newsletter: a platform to share valuable content rather than a sales-driven tool! Get ready to transform your own newsletter strategy. Amber is a talented writer and writing coach who made a name for herself by helping creatives get published in prestigious media outlets such as The Huffington Post, The New York Times, Vox, and more. In this episode of Content Creation Made Easy, Amber shares her unique approach to email marketing, which differs from traditional methods. Amber's an expert who leverages email marketing to connect her clients to their audience. Listen in & walk away with practical tips that infuse personality into your content. Connect with Amber here: https://www.amberpetty.com/ https://www.instagram.com/ambernpetty/ Take her up on her Special Offer for CCME listeners: This is a list of paying publications that take pitches. This is not an exhaustive list! That would be impossible. But, it's a pretty wide swath of what's out there! https://docs.google.com/document/d/1z_6dUbKoxOfzoCLcygnCpdS049RF3uhd2MA69nCefz4/edit?usp=sharing Learn more about your ad choices. Visit megaphone.fm/adchoices

In this insightful & practical conversation, the multi-talented Toyin Alli takes us into her world of evergreen content & effective email strategies! Toyin, a mathematics professor and entrepreneur, shares her expertise in planning & creating evergreen content that captivates your audience loooooong after you've created it! Basically, how would it change your life to repurpose your early emails, save ‘em for future use, and maintain momentum of building a relationship with your audience as it grows? Yeah. It's cool. Toyin also talks about how to organize your past content into groups based on your offers, providing consistent nurturing and value to your audience! Learn how to ensure that every subscriber, regardless of when they join your email list, receives your valuable content. We talk frequency. We talk consistency. And we talk imaginative ways to incorporate calls to action in your newsletters that go beyond selling! Thanks to Toyin for sharing actionable strategies and a fresh perspective on content creation for entrepreneurs, solopreneurs, and academics! Find Toyin at drtoyinalli.com, instagram.com/drtoyinalli, https://www.linkedin.com/in/toyinalli/ Toyin has a couple of Special Offers for listeners of Content Creation Made Easy: Monetize Your List with an Evergreen Newsletter Audio Guide (free) : https://www.drtoyinalli.com/evergreen-newsletter-audio-guide, The Evergreen Email Blueprint ($100 off): https://cheerful-producer-4810.ck.page/products/the-evergreen-email-blueprint?promo=BLUEPRINT Learn more about your ad choices. Visit megaphone.fm/adchoices

You know how sometimes a word loses its meaning when you hear it over & over again? That's how I feel about the word “brand”. What IS a brand? What does it REALLY mean? How do you create your brand? And…how does your brand play with your content & copy? These are questions it's time to get clear answers to! Since words are MY superpower but visual branding is my Kryptonite, I brought in an expert to talk about this topic! Meet Kristin Lawton, branding & marketing expert, aka the Marketing Mixologist. Kristin & I talk openly about how many online business owners & service providers overlook the foundational elements of branding because they simply don't know what to look for or focus on! Kristin generously takes us through her process of defining brand foundations, from everything to logos, colors, & visuals to content pillars and yes…EMOJIS! You'll learn helpful tips on what the hell it means to FIND your brand voice, how to use visual elements effectively, and ways to make confident decisions about brand colors. If branding is an area you need to examine more closely, give a listen! What Kristin shares will not only help you create more impact via your marketing, it will also create a powerful experience for your audience... Which means you can can deliver content that connects….so it can convert! Thanks to Kristin for sharing her actionable tips, expert advice, and inspiring stories to help you create content that truly captivates your audience! Discover your Signature Brand Marketing Style with Kristin's quick quiz at https://districtbrandbar.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In the online world of marketing, Fall's NOT pumpkin spice latte season, my friend. It's LAUNCH season, a time to share your audience-building event, course promotion, or master class to help fill a program. Now, if during your promotional events you've ever experienced feeling... A sense of "getting lost" in the online pitch-fest A desire to do things differently, because our audiences are more savvy & you want to change things up... You're gonna want to listen to my conversation with a favorite online colleague of mine, Dr. Natalie Masson. Natalie's began with an online business to help women deal with the stress of coping with fertility struggles She built an online challenge model to build her audience so she can help more women... Over the many many mannnnnyyyyyy times she's run her challenges, she's tweaked her approach. And you're gonna learn from her today! Her methods to create content for your own challenge events will help you avoid that "I'm constantly pitching" feeling during YOUR promotional events challenge traditional approaches with her game-changing strategy of "permission giving." learn how to attract & sell to your audience authentically without exhausting yourself. You'll also learn how even introverted entrepreneurs can shine in this rinse-and-repeat challenges workshop format! Take away some key strategies that Natalie uses to achieve high participant engagement and retention in her challenges... While providing incredible transformation for them in a short time. BONUS - Natalie talks about how she effectively utilizes audience comments and social proof to promote her programs! If you're looking for a refreshingly authentic approach to build a genuine connection with your audience... without constant pitching during promotional events... or having a huge team to help you... Then listen to Episode 218 with Dr. Natalie Masson, who's a breath of fresh air in the marketing world! Find everything Natalie teaches to do this yourself at https://transformational-online-creators.teachable.com/p/rinse-and-repeat-challenges-workshop Learn more about your ad choices. Visit megaphone.fm/adchoices

This isn't a secret: being introverted and/or having multi-faceted interests can make you feel a little bonkers in the world of online marketing. Conforming to trends? Uh. No. The Do! Do! Do! More! More! More! Mentality? I literally can't anymore. Comparisonitis & Shoulds? Please, stop. All of it leads to the “I'm gonna burn it down & walk away” marketing fantasy… Today I'm speaking with an expert about how to make marketing work for introverts and multi-passionates. Tara Reid to the rescue! Tara's a multi-passionate entrepreneur who supports introverted online service providers so they can develop authentic marketing & sales strategies. Listen to our short & sweet convo & know… If it's time so say “NO to the NICHE” How an “eco-system of offers” could seriously make your life easier & business better Simple ways to devise your marketing strategy to suit YOU Why introversion is truly your superpower, and how to harness it immediately! Stop using what other people are doing & find your OWN marketing & content path using Tara's tips & insights Find all things Tara right here: https://thetarareid.com Pssst - thanks in advance for sharing your podcast review! It only takes a moment & helps others find & use this info! Learn more about your ad choices. Visit megaphone.fm/adchoices

If the truth is that no one grows a business by working alone in a bubble… Then why do we do exactly THAT when it comes to our marketing? Marketing is vital to our business growth - no matter what kind of marketing & content you prefer to create! But we tend to work in our silos, tapping away at our keyboards, which creates both burnout AND ineffective marketing! That's why today's episode unpacks details about creating support & partnerships to EFFECTIVELY making “doing content” a LOT freakin' easier! I was thrilled to nab time with the great Sandra Booker, an expert in growing & scaling businesses. Sandra's got a unique insight on how to get the RIGHT help you because as online business manager AND a growth strategist... her brain works at 2 levels: the big picture strategy stuff AND the minute details that actually get shit done. (I'm a little jealous of her brain!) Yes. She's definitely a unicorn! Today you'll learn how to get the RIGHT help in your marketing & content without ever feeling like you're giving up control... SO YOU CAN SCALE YOUR BUSINESS. Whether that means making more money, having more time, feeling more freedom... How? Well, conversations with Sandra ALWAYS dive below the surface, so listen to her thoughts on… *What role your weaknesses play in hiring, outsourcing, & partnering effectively *Why specificity plays an enormous role in making any partnership successful *How understanding yourself is at the core of a making your marketing easier! Whether you're a seasoned entrepreneur lookin' to scale or starting to navigate the world of partnerships & delegation, this episode is packed with practical tips & uber-actionable strategies to take your business to the next level. Dive in & enjoy the brilliance Sandra drops today! Find all things Sandra here: https://anyoldtask.ca/ And get her VA Task list & start your marketing ease right now: https://anyoldtask.ca/va-task-list One last thing: thank you in advance for leaving a review to let others know how Content Creation Made Easy makes YOUR marketing easier & better! Learn more about your ad choices. Visit megaphone.fm/adchoices

All year, I've shared experts on this podcast who have helped us understand our personality better – so we can infuse it into our content… AND “do marketing” that feels easier, better, simpler, “good-er” for us! One of the most impactful personality tests I ever took was in my 30s… (Long after those Seventeen magazine ones asking, “What does your lip gloss color say about your soul”

Let's remember that the purpose of creating free, nurturing, engaging content is to CONNECT with your audience… AND to lead them towards something valuable so you can earn money from your brilliance & expertise! Monetizing your content doesn't come easily to everyone, which is why the focus of today's episode of Content Creation Made Easy is exploring ways to do that without feeling pushy or gross about sales. To help us dive in, I brought on Patty Farmer, a marketing & media strategist with a wealth of experience as a speaker, podcast host, and magazine creator. Patty is always a fountain of information & freely shares how she helps people master marketing, leverage media, and ultimately monetize their businesses. In our conversation, we talk about how to: ✅ Confidently present your content with purpose without feeling like you're giving it all away & exhausting yourself. ✅ Understand that monetizing your content is actually about leadership & serving, rather than pushing products or services. ✅ Develop trust and make saying “no” okay – for you and for them! ✅ Tailor your messaging to meet the varied stages of awareness your audience has. ✅ Attract the RIGHT audience by being extremely clear about the type of solution you offer. Patty's encouraging and ENTHUSIASTIC energy will help you enjoy the freedom of designing your business to your liking... AND find enjoyment in content creation rather than suffering with burn out, resentment, or exhaustion. Patty has a Marketing, Media, & Money Biz Quiz to help you discover a breakthrough when you're sick of trying strategy after strategy but still not seeing results: Find it at https://www.m3bizquiz.com/0 - Get into Patty's world in any of these places: https://LinkedIn.com/in/pattyfarmer https://Instagram.com/PattyFarmerCEO https://Facebook.com/PattyFarmerCEO Thank you, as always, for listening to Content Creation Made Easy! Thank you in advance for leaving a review if you found it helpful

You've heard me say it a bajillion times: knowing yourself is crucial to successfully creating content, copy, & messaging that works FOR you + your business! [This isn't a hobby & you're not doing it for giggles. It has to serve YOU and your audience...] Which is why for today's episode of Content Creation Made Easy, I've brought in Jackie Brewster, certified Enneagram coach and experiential specialist, to shed light on how the Enneagram can guide us in this aspect of marketing our businesses. Don't know what the Enneagram is yet? No prob: it's a personality typing system with 9 different types, each representing a unique way of viewing the world. Jackie breaks down each type and talks about how our diverse perspectives, strengths, & approaches impact the way we do life – including creating content and doing marketing!. When you understand your Enneagram type, you can uncover & harness your motivations, lean into your YOU-ness, and use your positive traits to… ⭐️ Create internal motivation to keep going, even when things are rough ⭐️ Align your content + strategies with your values so it resonates with YOU and your audience. ⭐️ Communicate effectively, build genuine connections, and bring your unique perspectives to any conversation – whether it's online or at home Buckle up and join us on this insightful journey as Jackie unpacks the Enneagram's profound impact on both self-discovery and content creation! You can find Jackie at her website Jb@enneagramwithjb.com and soak up her goodness on Instagram at @enneagramwithjb

I'm gonna be honest with you – I know AI is here and I know its power is undisputable. And certainly it can make our life easier. But I've only dipped my toe into using AI tools (especially ChatGPT) because I have concerns about it: I don't want it to become a crutch. And I want my content to be MINE. To sound like ME. To be in my VOICE. Being real is a huge part of who I am and it's a giant part of my Content Creation Made Easy brand. But I've been wondering… How much faith to put in AI? How to use it in a way that feels GOOD to me? I have a lot to learn about using AI tools like ChatGPT more effectively, so I invited automation engineer and email expert Cheryl Rerick about the ins & outs of using this tech to our benefit… Without wasting time, getting lost in it, or losing ourselves! And Cheryl DELIVERED THE GOODS! She was incredibly generous with her insights & information, not only emphasizing how to use AI in a conversational manner, How to use it to express our thought leadership…. But Cheryl ALSO warns against putting too much faith in prompted, dump-style responses and course writing through AI tech. You'll receive seriously usable tips – like “finish this episode, open ChatGPT, and get some WOWZA results - on how to use AI tools effectively, efficiently, and in integrity. Cheryl's got a Funnel Content Planning Tool - a simple planning framework that you can use for Every.Single.Funnel. to stay out of overwhelm and overload! https://cherylrerick.com/funnel-content-planning-tool-signup/ Find her here: https://cherylrerick.com/ and here https://www.instagram.com/cherylrerickmarketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

When people want to learn more about you, they often go to your socials first... And whether that's Instagram or something else... And whether you're using video or something else.. You need to content that's easy for you to make and easy for your audience to find you! This is where Natasha Pierre comes in: as a content expert & video marketing coach, she helps small businesses build their brand confidently with a video marketing strategy. BUT! If you've felt overwhelmed by creating or feel frustrated with video and know you're not creating anything strategically… (Because the splatter of your ideas everywhere gets worse & worse every month)... Today's episode is 100000% for you! Because we unpack 3 BIG things on how to simplify video creation using content pillars and realistic production tactics! By the end of this episode you'll feel much more confident about how to use topics & ideas possibilities around creating a realistic FLOW that works for you, a shift your mind about “what professional content has to look like.” Come on – you don't need to keep making this content stuff SO HARD or feeling so pissed off that you “have to do it”. It CAN be easier. Find Natasha https://shinewithnatasha.com and https://www.instagram.com/shinewithnatasha Learn more about your ad choices. Visit megaphone.fm/adchoices

Copywriting is often the thing that trips up small business owners & entrepreneurs when they need to start creating marketing content. It can feel pushy, market-y, or manipulative. Sometimes it can even feel like you're “dumbing down” your words & writing when you “try to write in marketing language”. The good news is copywriting a) Can be learned b) Does not have to be gross or pushy c) Can convey your personality and work with your strengths! But it feels hard and complicated, which is why I brought copywriter Rachael Weaver on today's episode of Content Creation Made Easy! Rachel infuses Human Design- which is simply a framework to help you understand your strengths & energy better - into her work as a copywriter… She teaches her clients how to use their authentic personality in their writing, content, & branding through the Human Design approach! You'll walk away from today's episode Understanding how to use your noise to cut through this noisy algorithm-driven world. Knowing how your human design can you stop the self-judgment & Comparison-itis that may be holding you back! With strategies to improve, clarify, & ease-ify writing, copywriting, and content creation! If you dislike pushy marketing, then this episode is for you! Learn more from Rachael over at Instagram https://www.instagram.com/iamrachaelweaver You'll be privy to daily insights on how to effectively infuse your unique energy into your words! Learn more about your ad choices. Visit megaphone.fm/adchoices

Video isn't going anywhere, whether we like it or not. The good news is that once you learn a few approaches AND you get comfortable, using video is an incredibly powerful way to connect with your audience. Today we're talking about how to improve your videos AND your confidence…so you can leverage YouTube as part of your content approach! Our guest Edie Clarke is a remote video producer & a YouTube Strategist who shares a TON of wisdom so you can decide if YouTube is the right road for you… The goal is to confidently get you into the right lane that'll grow your audience & eventually convert them to customers! Edie answers questions about, “What can I do if I don't feel comfortable doing videos?” “What are the most effective ways to use YouTube?” “Why would I choose YouTube over something like Instagram or TikTok?” “Are there things I should or should NOT be doing on YT?” “How can I actually GROW (and convert) my audience using YouTube?” Edie will teach you SO much in this one episode! Looking to meet someone who can help you 1:1, find her at edieclarke.com – she do everything from helping you create a strategy to taking it all off your hands, so all you have to do is show up as the subject matter expert you are! **As always, thank you for listening! Will you take a moment & leave us a review? That way the podcast reaches more people & we can help them end their content creation chaos! Learn more about your ad choices. Visit megaphone.fm/adchoices

Every time you get into your car, you know where you're going – whether it's a routine destination or an adventurous road trip! Very rarely do we just hop in the car and wander around, driving until we decide to stop. But this is often what we do with our content! Put it out there, not really knowing where we'll end up… Which means sometimes we wind up going circles or not getting where we wanted to go. THIS is why designing your own content roadmap is a smart idea to help you get clear on: Where you're going How you're getting there Customizing your journey based on your needs Having everything you need along the way – Removing any discomfort or annoyances as you go! Listen to today's episode & get what you need to create YOUR OWN content map and stop the wandering around... posting or publishing without a purpose and wasting your time & energy on content that's not working FOR you! I'll break down my 5-Step Framework that'll help you design YOUR Customized Content Roadmap – So you can apply it in simple, easy, do-able terms! PS: want personalized support with this stuff? Nab a Content Quick Win Power Session at https://www.jenliddy.com/power Learn more about your ad choices. Visit megaphone.fm/adchoices

This is Part 2 of my interview with The Online Legal Guy, Bobby Klinck (though we're not talking much about legal stuff!) I wanted Bobby to share his story because he's a creative, intelligent guy who's brain never turns off! And in the middle of his business growing, growing, growing, he realized he was over capacity. He'd built a business that was successful, but it was taking everything out of him & his team. In Part 2, we pick up in March 2020, when his business is about to explode in popularity and growth - and the subsequent results of what that meant for Bobby & his team (and his clients!) (I'd bet this might even describe YOU! Your brain won't stop creating!) If you ever feel like the online world is UNSUSTAINABLE, you'll enjoy this entire conversation! Our conversation was filled with SO much wisdom woven into his stories & rebellious honesty that I cut it into 2 parts to make it easier to consume. Listen to Part 2 to hear about how his business blew up - then how he had to wrangle it back into control... What he's doing now that feels more "on center", PLUS a ton about how to clear up your messaging, how to lift off the weight of what "you're supposed to do", and how to create strategic & purposeful content! You can find Bobby today as The Online Legal Guy at www.bobbyklinck.com - where he's got tools galore to help keep you safe in your business! Learn more about your ad choices. Visit megaphone.fm/adchoices

You know those people whose brains never turn off? Who see every problem and come up with a solution? They know their strengths & can serve a LOT of different types of people? (I'd bet this might even describe YOU! Your brain won't stop creating!) Well - today I'm interviewing one of these people. Bobby Klinck is a colleague of mine in the online business space, and I highly respect him. He is a lawyer-turned-entrepreneur-turned-marketer-turned- business coach - turned back to lawyer. I wanted to share his story & his insights with you because Bobby did what Bobby does: 1. He sees a need or a hole in the market, and then uses his brain to fill & fix it. 2. He takes action on on his ideas quickly, in the most rebellious, honest, authentic way he can. 3. He evolves and iterates and keeps going to achieve his goals. The thing is, like me (and maybe like you), at some point constantly churning and solving and DOING becomes... UNSUSTAINABLE. I've watched Bobby's business from its start and have followed his journey closely because his capacity for ideas AND implementation has always been incredible... And in late 2022, he knew he needed to switch things up, get back to center, decide what was realistic for him, and pivot to a business model he could maintain... that makes him money AND brings him happiness. Because our conversation was SO long (he shares SO much wisdom woven into his stories & rebellious honesty) that I cut it into 2 parts. Listen to Part 1 to hear how how his business came to be (from Harvard law school to fancy lawyer-y jobs to online business coach!)... The evolution we make when we know our strengths... And what he did that always went against the grain to bring him success. In part 2 we dive into what made everything unsustainable & how to get back to center... PLUS a ton about how to clear up your messaging, how to lift off the weight of what "you're supposed to do", and how to create strategic & purposeful content! You can find Bobby today as The Online Legal Guy at www.bobbyklinck.com - where he's got tools galore to help keep you safe in your business! Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you heard about shifting your Instagram profile grid to something called "The 9-Grid" What does this mean? It means that instead of constantly updating the feed posts on your IG profile, you create kind of a "home" page with 9 posts that are static. NINE POSTS. Then you don't post anymore. Is this as easy as it sounds? Wellllll. If you understand how to do it STRATEGICALLY & purposefully, it can lift a LOT of stuff off your plate! Since I'm a) not an Instagram expert and b) not a designer and c) haven't done this for myself... I wanted to bring an expert in to walk you through this. SO! Meet Deanna Seymour, a Digital Marketing Strategist and host of the podcast... Wait for it: Eff That: Breaking the Rules of Online Business! (How great is that title??) In today's episode, Deanna gives you ev. ree. thing. you'll need to know to a) decide is moving to a 9-grid Instagram profile right for you? b) approach it STRATEGICALLY. This is not a "whoosh, get it done situation", my friend. c) have all the details about what to include in yours, should you accept this mission! Deanna was incredibly fun & full of gems that will make this feel like a HELL YES or a Um, NO situation for you! I think by the end, you'll be able to make a decision for yourself & your business... Listen in & learn about whether a 9-Grid Instagram Profile should be part of your content strategy! Learn more about your ad choices. Visit megaphone.fm/adchoices

You'd never create a piece of content only to bury it in the sand on purpose. You created it to GET MORE VISIBLE. Establish your expertise & authority. To help your audience! If no one can find it, writing it was a waste of your time. This is why being search-able is VITAL, and why being FOUND is an important part of your content strategy. Whether you're blogging, podcasting, using YouTube, Pinterest, or any social platform – If you're not searchable, no one can find you. This is a pretty straightforward part of your content strategy: You optimize your search-ability so your Exact-Right Audience can find you with ease! But (f you're anything like me), SEO feels…Blech. Gah. Ugggg. It's "too technical." It feels…hard. Complicated. You might think, “Bah Humbug. I'm already so far behind with this, so screw it. I can't catch up. I'll just keep ignoring it.” Heh heh - That's how I felt before interviewing the wonderful Meg Casebolt! Meg's the founder of Love At First Search, an agency that has ONE SINGULAR FOCUS: Helping online businesses GET FOUND in search results (like Google, YouTube & iTunes) & turn those new peeps into leads, subscribers and sales. Now, this podcast is called Content Creation Made EASY – so of course there was zero chance I was gonna bring you an SEO expert who made it complicated! Meg is not only a freakin' delight to listen to, she turns Scary SEO into SIMPLE SEO… Listen in for realistic, do-able, worthwhile ways you can make SEO part of your content strategy, without feeling like you have a rock on your chest!! Grab Meg's free Starter Guide to SEO - loveatfirstsearch.com/seo-starter-kit Listen to her podcast, The Social Slowdown And find her at loveatfirstsearch.com **Thank you, as always, for listening! Please leave us a review to let us know what you liked & to help other business owners & experts like you find this podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices