Podcasts about growth university

If you don't recall the 1976 Denver Olympic Games, it's because they never happened. The Mile-High City won the right to host the winter games and then was forced by Colorado citizens to back away from its successful Olympic bid through a statewide ballot initiative. In The Olympics that Never Happened: Denver '76 and the Politics of Growth (University of Texas Press, 2022) Dr. Adam Berg details the powerful Colorado regime that gained the games for Denver and the grassroots activism that brought down its Olympic dreams, and he explores the legacy of this milestone moment for the games and politics in the United States. The ink was hardly dry on Denver's host agreement when Mexican American and African American urbanites, white middle-class environmentalists, and fiscally concerned local politicians realised opposition to the Olympics provided them new political openings. The Olympics quickly became a platform for taking stands on a range of issues, from conservation to urban livability to the very idea of growth, which for decades had been unquestioned in Colorado. The Olympics That Never Happened argues that hostility to the Olympics galvanised and empowered diverse citizens in a major US city, with long-term ramifications for Colorado and political activism elsewhere. The Olympics themselves were changed forever, compelling organisers to take seriously competing interests from subgroups within their communities. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

If you don't recall the 1976 Denver Olympic Games, it's because they never happened. The Mile-High City won the right to host the winter games and then was forced by Colorado citizens to back away from its successful Olympic bid through a statewide ballot initiative. In The Olympics that Never Happened: Denver '76 and the Politics of Growth (University of Texas Press, 2022) Dr. Adam Berg details the powerful Colorado regime that gained the games for Denver and the grassroots activism that brought down its Olympic dreams, and he explores the legacy of this milestone moment for the games and politics in the United States. The ink was hardly dry on Denver's host agreement when Mexican American and African American urbanites, white middle-class environmentalists, and fiscally concerned local politicians realised opposition to the Olympics provided them new political openings. The Olympics quickly became a platform for taking stands on a range of issues, from conservation to urban livability to the very idea of growth, which for decades had been unquestioned in Colorado. The Olympics That Never Happened argues that hostility to the Olympics galvanised and empowered diverse citizens in a major US city, with long-term ramifications for Colorado and political activism elsewhere. The Olympics themselves were changed forever, compelling organisers to take seriously competing interests from subgroups within their communities. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

If you don't recall the 1976 Denver Olympic Games, it's because they never happened. The Mile-High City won the right to host the winter games and then was forced by Colorado citizens to back away from its successful Olympic bid through a statewide ballot initiative. In The Olympics that Never Happened: Denver '76 and the Politics of Growth (University of Texas Press, 2022) Dr. Adam Berg details the powerful Colorado regime that gained the games for Denver and the grassroots activism that brought down its Olympic dreams, and he explores the legacy of this milestone moment for the games and politics in the United States. The ink was hardly dry on Denver's host agreement when Mexican American and African American urbanites, white middle-class environmentalists, and fiscally concerned local politicians realised opposition to the Olympics provided them new political openings. The Olympics quickly became a platform for taking stands on a range of issues, from conservation to urban livability to the very idea of growth, which for decades had been unquestioned in Colorado. The Olympics That Never Happened argues that hostility to the Olympics galvanised and empowered diverse citizens in a major US city, with long-term ramifications for Colorado and political activism elsewhere. The Olympics themselves were changed forever, compelling organisers to take seriously competing interests from subgroups within their communities. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sports

If you don't recall the 1976 Denver Olympic Games, it's because they never happened. The Mile-High City won the right to host the winter games and then was forced by Colorado citizens to back away from its successful Olympic bid through a statewide ballot initiative. In The Olympics that Never Happened: Denver '76 and the Politics of Growth (University of Texas Press, 2022) Dr. Adam Berg details the powerful Colorado regime that gained the games for Denver and the grassroots activism that brought down its Olympic dreams, and he explores the legacy of this milestone moment for the games and politics in the United States. The ink was hardly dry on Denver's host agreement when Mexican American and African American urbanites, white middle-class environmentalists, and fiscally concerned local politicians realised opposition to the Olympics provided them new political openings. The Olympics quickly became a platform for taking stands on a range of issues, from conservation to urban livability to the very idea of growth, which for decades had been unquestioned in Colorado. The Olympics That Never Happened argues that hostility to the Olympics galvanised and empowered diverse citizens in a major US city, with long-term ramifications for Colorado and political activism elsewhere. The Olympics themselves were changed forever, compelling organisers to take seriously competing interests from subgroups within their communities. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/environmental-studies

If you don't recall the 1976 Denver Olympic Games, it's because they never happened. The Mile-High City won the right to host the winter games and then was forced by Colorado citizens to back away from its successful Olympic bid through a statewide ballot initiative. In The Olympics that Never Happened: Denver '76 and the Politics of Growth (University of Texas Press, 2022) Dr. Adam Berg details the powerful Colorado regime that gained the games for Denver and the grassroots activism that brought down its Olympic dreams, and he explores the legacy of this milestone moment for the games and politics in the United States. The ink was hardly dry on Denver's host agreement when Mexican American and African American urbanites, white middle-class environmentalists, and fiscally concerned local politicians realised opposition to the Olympics provided them new political openings. The Olympics quickly became a platform for taking stands on a range of issues, from conservation to urban livability to the very idea of growth, which for decades had been unquestioned in Colorado. The Olympics That Never Happened argues that hostility to the Olympics galvanised and empowered diverse citizens in a major US city, with long-term ramifications for Colorado and political activism elsewhere. The Olympics themselves were changed forever, compelling organisers to take seriously competing interests from subgroups within their communities. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/american-studies

If you don't recall the 1976 Denver Olympic Games, it's because they never happened. The Mile-High City won the right to host the winter games and then was forced by Colorado citizens to back away from its successful Olympic bid through a statewide ballot initiative. In The Olympics that Never Happened: Denver '76 and the Politics of Growth (University of Texas Press, 2022) Dr. Adam Berg details the powerful Colorado regime that gained the games for Denver and the grassroots activism that brought down its Olympic dreams, and he explores the legacy of this milestone moment for the games and politics in the United States. The ink was hardly dry on Denver's host agreement when Mexican American and African American urbanites, white middle-class environmentalists, and fiscally concerned local politicians realised opposition to the Olympics provided them new political openings. The Olympics quickly became a platform for taking stands on a range of issues, from conservation to urban livability to the very idea of growth, which for decades had been unquestioned in Colorado. The Olympics That Never Happened argues that hostility to the Olympics galvanised and empowered diverse citizens in a major US city, with long-term ramifications for Colorado and political activism elsewhere. The Olympics themselves were changed forever, compelling organisers to take seriously competing interests from subgroups within their communities. *Please note a correction from the discussion: Federico Pena was not the first person of color elected mayor in a major American city. He was the first to be elected mayor in a major American city with a majority white populace. (Henry Cisneros was elected mayor of San Antonio in 1981, before Pena in 1983) This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you don't recall the 1976 Denver Olympic Games, it's because they never happened. The Mile-High City won the right to host the winter games and then was forced by Colorado citizens to back away from its successful Olympic bid through a statewide ballot initiative. In The Olympics that Never Happened: Denver '76 and the Politics of Growth (University of Texas Press, 2022) Dr. Adam Berg details the powerful Colorado regime that gained the games for Denver and the grassroots activism that brought down its Olympic dreams, and he explores the legacy of this milestone moment for the games and politics in the United States. The ink was hardly dry on Denver's host agreement when Mexican American and African American urbanites, white middle-class environmentalists, and fiscally concerned local politicians realised opposition to the Olympics provided them new political openings. The Olympics quickly became a platform for taking stands on a range of issues, from conservation to urban livability to the very idea of growth, which for decades had been unquestioned in Colorado. The Olympics That Never Happened argues that hostility to the Olympics galvanised and empowered diverse citizens in a major US city, with long-term ramifications for Colorado and political activism elsewhere. The Olympics themselves were changed forever, compelling organisers to take seriously competing interests from subgroups within their communities. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, Philip spoke with Aoife Dunne, COO of Velocity Growth previously known as Growth University. Aoife and Philip spoke about a range of topics with lots of insights into being authentic, perfecting your business model, having a good sales process in place and what the future of the education sector will look like.

Kevin Palmieri is the co-host of Next Level University, and they've published more than 1,000 episodes. He wants to share what made their podcast successful to anyone who wants to start their own shows or grow, scale and monetize an existing one. He wants to share a wealth of podcast knowledge, from the equipment to getting clients. Tune in weekly to hear from Kevin and become the successful podcaster everyone wishes to be. 

Learn about teaching startup founders high growth strategies and tactics online at Craig Zingerline’s Growth University in this episode of the LMScast podcast hosted by Chris Badgett from LifterLMS. Growth University is a place where startups and founders go to learn a lot of the holistic elements around growing their startups. Craig takes a very stage and industry agnostic approach, and has put together a series of training programs that help startups across the board learn customer acquisition, activation, how to measure and track retention, how to do product-led growth, and how to run experiments. That has really been Craig's … Teaching Startup Founders High Growth Strategies and Tactics Online at Craig Zingerline’s Growth University Read More » The post Teaching Startup Founders High Growth Strategies and Tactics Online at Craig Zingerline’s Growth University appeared first on LMScast - LifterLMS Podcast.

Catalyzed by a Ryan Breslow viral tweetstorm, we break down the arguments for if companies should loan money to employees to allow them to exercise their stock options early (1:42). Then, we briefly cover Nvidia's attempted Arm acquisition falling through and what it might mean for the SoftBank-owned chip designer (30:21). Finally, Molly interviews Craig Zingerline from Growth University, a LAUNCH Accelerator founder (38:00)! (0:00) Jason and Molly tee up today's topics: Bolt CEO strikes again, Nvidia's failed Arm acquisition, interview with LAUNCH Accelerator Cohort 24 founder Craig Zingerline (1:42) Jason breaks down employee stock options and how equity works at early-stage startups (10:29) OpenPhone - Get an extra 20% off any plan for your first 6 months at https://openphone.com/twist (11:27) How has Bolt CEO Ryan Breslow changed equity options for his employees? Is this new model smart or way too risky? (21:19) RealGoodFoods - Go to https://realgoodfoods.com and use code TWIST for $15 off! (22:41) VC response to Bolt's new stock option plan, Jason's final thoughts (30:21) Nvidia's failed acquisition of Arm, is this another SoftBank flop? (35:21) Teeing up the Craig Zingerline interview (36:50) Ourcrowd - Check out the deal of the week at https://ourcrowd.com/twist (38:00) Molly interview current LAUNCH Accelerator portfolio founder Craig Zingerline about his startup Growth University Check out Growth University: https://growthuniversity.io/ FOLLOW Craig: https://twitter.com/craigzingerline FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood Ryan Breslow's Tweet in Question: https://twitter.com/theryanking/status/1493390167461224451

Catalyzed by a Ryan Breslow viral tweetstorm, we break down the arguments for if companies should loan money to employees to allow them to exercise their stock options early (1:42). Then, we briefly cover Nvidia's attempted Arm acquisition falling through and what it might mean for the SoftBank-backed chip designer (30:21). Finally, Molly interviews Craig Zingerline from Growth University, a LAUNCH Accelerator founder (38:00)!

https://patreon.com/alexwilliamns (Support the Show) https://www.podchaser.com/podcasts/broken-bulbs-1416869 (Leave a review for Broken Bulbs!) Today, Patti Mara, author of https://www.pattimara.com/book/#buy (UpSolutions), joins us again! If you want to take advantage of the TouchPoint Scorecard go https://www.pattimara.com/brokenbulbs/ (here). BROKEN BULBS: https://www.podchaser.com/podcasts/broken-bulbs-1416869 (Leave a Review) https://mechoradio.com/brokenbulbs (Website) https://www.instagram.com/brokenbulbspod (Instagram) https://twitter.com/brokenbulbspod (Twitter) https://patreon.com/alexwilliamns (Patreon) PATTI MARA (GUEST): https://www.pattimara.com/ (Website) https://www.pattimara.com/brokenbulbs (TouchPoint Scorecard (special offer)) https://www.pattimara.com/book/#buy (UpSolutions) ALEX WILLIAMNS (HOST): https://www.alexwilliamns.com/ (Website) https://twitter.com/alexwilliamns (Twitter) https://instagram.com/alexwilliamns (Instagram) https://www.youtube.com/alexwilliamns (YouTube) https://www.patreon.com/alexwilliamns (Patreon) CREDITS: Host: https://www.alexwilliamns.com/ (Alex Williamns) Guest: https://www.pattimara.com/ (Patti Mara) Music: https://artlist.io/artist/1075/brian-claxton (Brian Claxton) & https://artlist.io/artist/709/wesly-thomas?search=wesly-thoma (Wesly Thomas) Cover Art: https://www.redbubble.com/people/MadeByBKG/shop?fbclid=IwAR3H8YSNm8_zHMv5veeDY8hJxfoBXm73tRpDrM_jIxYSTgX_OHJsPq-ARuQ (Bethany Gustafson) Broken Bulbs is produced by MeCHo Radio. And we are, of course, a proud member of the Createvine.

The startup industry is littered with failed businesses that didn't reach the five-year mark. It's a shame because there are a lot of great products, ideas, and services out there that never make it because these early-stage startups don't get the help that they need. That's why I'm excited to welcome my guest for this episode of Sales Talk for CEOs: Craig Zingerline, CEO and founder of Growth University. Growth University delivers on-demand training programs geared toward early-stage startups to give them the information they need to make better decisions and grow their startups faster.In this interview, Craig shares advice for some of the common problems that startups face, such as choosing the wrong marketing channels and not understanding potential buyers. He also discusses some of the success strategies that Growth University uses, including details about their customer acquisition strategies and how he protects his time by disqualifying potential buyers who aren't a good fit. If you are a startup CEO, this is a must-listen episode! Highlights2:04 Helping startups succeed9:54 Choosing the wrong marketing channel12:23 Not understanding your potential buyers16:10 Gathering data through curious conversations27:07 Refining your product from beta-version feedback34:34 Four customer acquisition strategies42:23 The importance of qualifying the potential buyer45:34 Disqualification how-tos Quote“Every founder needs to get the tooling in place so they can understand where each customer is coming into the buying process. The key is to know where your business is coming from. Which lead source is producing the best results.” Connect with Craig Zingerline in the links below:Website: https://growthuniversity.io/LinkedIn: https://www.linkedin.com/in/craigzingerline/ You can learn more about and connect with Alice Heiman in the links below.Website: https://AliceHeiman.comLinkedIn: https://www.linkedin.com/in/aliceheiman/ 

Craig Zingerline, Co-Founder and CEO at Growth University joins Ryan and Robert on Exploring Product to break down why some startups fail, why others find success, and the importance of product-market fit.Craig Zingerline is a 6-time founder who has helped dozens of companies scale their growth. Prior to Growth University, Craig was the Chief Product Officer at Sandboxx, Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature.Show NotesContinue the conversation on Twitter -@ExploringPrdct@rdkhatch@candidrobert@craigzingerline

Managing the Future of Work project co-chair and podcast co-host, Joe Fuller joins Eric Olsen on Helix Education's Enrollment Growth University. How can colleges address the middle skills gap while readying students for the job market? Work-based learning and better career services are key.

Learn Business Growth Strategies

Growth experts Craig Zingerline (Growth University) and Allen Chen (Fitbod) cover how startups can grow their user base, including tactical tips and best practices on building a growth model, acquiring and activating customers, retaining users, measuring performance and more. Check out the deck here: https://rb.gy/fb94ib

Growth experts Craig Zingerline (Growth University) and Allen Chen (Fitbod) cover how startups can grow their user base, including tactical tips and best practices on building a growth model, acquiring and activating customers, retaining users, measuring performance and more. Check out the deck here: https://rb.gy/fb94ib

Are you a leader looking for someone who YOU can talk to and share personal struggles with?  Ministry site: www.kingdomencounters.us Evangelist Caleb Wampler continues part-two of his conversation with Pastor Duke Matlock.  Coaching is an exploding field today, and Duke recommends that if you are a leader in ministry, to find a coach who you can share the day-to-day of your life with.  It is not about what you aren’t doing, it is making sure you are aligned and held accountable in your life.  Now Duke has launched Growth University. As a leader there are phone calls you can hop on, videos you can listen to, and monthly reading plans.  It is a community of leaders that are able to pour into each others lives on this journey in ministry.  Imagine what your life would look like if you had multiple leaders speaking into your life?  Stay connected through Evangelist Caleb’s social media: Facebook: https://www.facebook.com/CalebWampler/  YouTube: https://youtube.com/evangelistcalebwampler

Craig Zingerline (Head of Product) at Sandboxx was met with a challenge. That is COVID-19. He had amazing Q1 growth in 2020. Then, at some point, the business was about to die. Revenues dropping. Cancellations. They had all the challenges one could think of during COVID-19. You name it. Then, they re-iterated their product and opened a new business line by solving an existing problem of their audience. Result? They started growing again. Curious? It's a long emotional story on how they helped military recruits to stay connected with their family when everything stopped working. In this episode, we discussed: Why Craig hates growth hacking?How Craig fixed activation of upside when the users were not coming back?How to increase brand stickiness? Drive value instead of trying to make more money. Prioritize user experience How to NOT die during COVID but also expand new revenueHow Craig tweaked his course with psychological principles to get 100K in revenue Show notes: 2:06 - What are Craig's thoughts on Growth Hacking and Why he also does not approve of it. 4:56 - How Upside.com was able to increase activation with non-active users? 14:44 - How Craig found & diagnose the actual activation problem 18:38 - Craig's thought experiments for growth 20:33 - How Craig was able to save a dying business that was highly impacted by COVID 32:36 - How he was able to get 6-figure course revenue by applying psychological principles and tweaking a few things. Links: Craig's Growth University: https://growthminded.co/ Connect with Craig on LinkedIn

Craig Zingerline is a 6-time founder with 4 successful exits and he has helped dozens of companies scale their growth. He is currently the Chief Product Officer of Sandboxx—past roles include Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. Craig built Growth University to help other professionals learn the growth strategies and tactics needed to scale their companies and to create a structured and organized way for people to get started with growth. In this episode, I got to speak to him about what growth actually is and how it differs from digital marketing, how marketing in military tech provides its own unique challenges, the skills needed to be great at product management, and more! You can connect with Craig on LinkedIn and Twitter. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message Support this podcast: https://anchor.fm/kennysoto/support

Before you take off...Want to see future episode highlights? You can add me on Linkedin here.Episode Description:Admin and operational side of things in a start-up are almost never talked about. But of course, it's nowhere near as thrilling as all these stories in TechCrunch.  Big founders, big exit. Good looking pay check. The realty is that these CEOs got really good at operational efficiency at scale.They got a great team in place. It's not about building a fancy feature.It's about building the right content strategy and onboarding process, drip campaigns/followups. Not glamour, no publicity. And all of it takes time. Even hiring one great person, takes a while. Once you raise that money you are in the weeds and you are doing the work. And you better enjoy doing it day in and day out.Key talking points: Operational and admin side of running a business Main reasons why companies burn through cash and go out of business (what not to do) At what point founders should be raising money How to put together a comprehensive game plan after you have raised cash About Craig:Craig Zingerline is a 6 time founder (4 exits) who has helped dozens of companies scale their growth. He is the Founder of Growth University & Growth Minded, Chief Product Officer @ Sandboxx and was previously Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature.Craig's motivation is to help other professionals learn the growth strategies and tactics needed to scale their companies, and to create a structured and organized way for people to get started with growth, which he practices through Growth University.

The Journey So Far: Months in operation - 12 Episodes - 21   What We're Talking About:  $111,191 TTD Revenue as of 11/29/20. Building our business as our students build theirs. We're averaging a profit of about 6K per month. Background work for 2021 with Growth University. For 2o21, we're taking our payment plan option off the table and why we're going with one pay in full option. Next launch - February 2021!   The Becoming Internet Famous Podcast is BTYB Podcast Production School: An online course designed to help you master the skills + strategies needed to launch, manage, and grow podcasts for small businesses. 

Maja Voje is the founder, growth advisor, best-selling instructor, and head of Growth University. Also dubbed as a growth marketing and digital transformation expert, Maja uses the “real world, real results” approach to empower teams and organizations. Maja has also managed digital projects for world-class companies like Rocket Internet and Google. In this episode, Maja shared the story behind her workshops, her prioritization framework, and how she makes sure team are executing their ideas.  Show Notes [03:01] The story behind her workshops [05:01] How she runs her workshops [12:31] The ideal people who should be a part of her workshops [14:58] Time she gives people to gather data before the actual workshop happens [18:30] What an agenda of the workshop looks like [24:24] Her system for voting so the results are not biased [25:02] Her prioritization framework to make sure experiments are ordered accordingly [29:02] A good number of ideas that comes out of her workshop [30:45] How teams can ensure they are executing their ideas [32:29] Advice she’ll give to the listeners [34:30] What she wants listeners to do About Maja Voje Maja Voje is a globally-recognized digital transformation and growth marketing expert who has managed Rocket Internet and Google’s digital initiatives. She is also a co-instructor in the world’s best-selling online growth hacking course, used by the likes of booking.com, IBM, and Tesla. Maja has also helped raise €20 million in growth capital and has worked with many international companies based in Belgium, Netherlands, Slovenia, and the United States. Profile Maja Voje on LinkedInMaja Voje WebsiteMaja Voje on TwitterGrowthHackers

In this episode Jeanette Larsen Shares some truths she's learned about herself that affect her ability to take control of her life.  She also shares what she is doing to overcome the challenges she's discovered.Want to take control of your life?  Learn how at Growth University!  Visit https://growthuniversity.mn.coSHOW MORE

The Journey So Far: Months in operation - 11 Podcast episodes - 17   What We're Talking About: We have almost hit our 100K goal for this year! Other goals: Increase recurring revenue. Maximize the lifetime value of each student/customer. September's pricing & packaging community challenge. Hiring Growth U for PPS brand. PPS Quickstart.    Links & Resources Mentioned: Learn more about our bonuses (including Quickstart!) Growth University   Have something you'd like us to talk about in our income report episodes? Send us an email at info@podcastproductionschool.com. 

mag. Maja Voje, podjetnica in mednarodna strokovnjakinja za digitalno trženje Maja Voje je svojo kariero gradila v vodilnih tehnoloških podjetjih, kot sta Google in Rocket Internet. Kot predavateljica sodeluje pri enem izmed najbolje prodajanih spletnih tečajev na Udemy spletni učilnici, ki ga je opravilo že več kot 50.000 mednarodnih študentov. Kot zunanja svetovalka je pomagala razvijati strategije rast in vzpostaviti interdisciplinarne “growth” ekipe več kot 100 ameriškim, nemškim, avstrijskim, belgijskim in slovenskim podjetjem v visokotehnološkem sektorju. V svoji karieri je več podjetjem pomagala do 10-25 milijonskih investicij. Svoje znanje je plemenitila na Saïd Business School, Univerza Oxford, na Wirtschaftsuniversität na Dunaju in Inštitutu za mednarodno trgovanje v Šanghaju. Zadnji dosežek: • Head od Growth University za GrowthHackers.com - 0.5 mio skupnost Zanimivosti: • V preteklem letu mentorirala preko 50 podjetij • Uveljavila sem se v tujini, preden so me v SLO začeli jemat resno :) • Sem obseden timeboxer in postavljalec ciljev - vsak teden si v nedeljo napišem 16 ciljev in si potimeboxam teden pred mano, da bo ja čas za vse. Te cilje tudi vsako jutro berem. To me drži zelo fokusirano in mi daje občutek, da se življenje premika v začrtano smer. Quote: Diamanti se ustvarjajo pod pritiskom. You win some, you lose some. Naj knjiga: The Challenger Sale; Hacking Growth & Growth Hacking for Dummies; Lean Analytics; The Passion Economy Naj serija: RuPaul Drag Race Hobiji: Gym, druženja s kolegi, mastermindanje kako se naša disciplina razvija z Američani Najljubša hrana: Karkoli se dobro ujema z vinom, na primer siri - OMG siri Najljubši podjetnik: Dave Ramsey Naj app: Google Calendar Njeni nauki: · Vsak ima na dosegu prstov svetovno zakladnico znanja, potem pride do števila 10.000 ur kam si pripravljen vlagat - rast ali Netflix? :) Ne bodi suženj dopaminu. · Upaj si in bodi proaktiven. Če ne vprašaš/predlagaš/deluješ, se ne bo nič spremenilo. · Ko slišiš ne, si misli "ne zdaj". Ne jemalji stvari osebno. Razvij toleranco na zavrnitve in jih jemlji kot del učenja. · Ne postani suženj načrtu. V svetu, v katerem živimo, se je potrebno hitro odzivati na priložnosti in zaupati svoji izbiri. *Slovenian Research Agency, Program P5-0364 – The Impact of Corporate Governance, Organizational Learning, University of Ljubljana, School of Economics and Business, Slovenia.

Do you find concerns about problems popping into your head when you least expect them?  Do you have trouble getting things done because you are constantly worried about things you cannot control?  Do you feel ineffective and frustrated when situations outside yourself dictate how you spend your time?  If any of these are true, you may be struggling with WORRY controlling your life.  In this video, Jeanette Larsen of Growth Unlimited discusses ways you can take that control back and find peace in your life.  By implementing her suggestions, you will further the process of Taking Control of Your Life! If you want more information, visit GROWTH UNLIMITED and participate in training to resolve your worry problem while enjoying the support of our dedicated online community at GROWTH UNIVERSITY!Check out our YouTube Channel IT'S YOUR LIFE--YOUR WAY!Want more ideas?  Visit CENTSIBLE LIVING WITH MONEY MOM (A SUPER YouTube Channel with my friend/host Money Mom Dawn Hunt!)

In this episode, Jeanette Larsen Founder and CEO of Growth Unlimited (Parent Company for My Life-My Way) describes the history and mission of Growth Unlimited, sharing the specific benefits of being affiliated with the company and its subsidiaries.Visit the Growth Unlimited website to get more ideas on how to take control of  your life!Join the online community and take a class to improve your personal development skills at Growth University!Check out our YouTube Channel at It's Your Life--Your Way

Everyone gets 168 hours each week, but to most of us, it never feels like enough time.  Work gobbles up the greatest portion of our time--many pros work 70+ hours per week!  This leaves inadequate time for rest, exercise, family & friends.  If we're not careful, we end up losing what's most important to us because our task list grows longer by the day.In this podcast, Jeanette Larsen of Growth Unlimited addresses the problems we face handling the demands on our time, and outlines a special program available through The Growth University that can eliminate the problem (see http://thegrowthuniversity.org).For more ideas on how you can take control of your life, visit our Website!  Check out our YouTube channel It's Your Life--Your Way!  Join our Online Community at Growth University!

This is the final podcast in the series on Commitment To Change.  In it Jeanette Larsen of Growth Unlimited describes Specific Steps you can take to achieve this goal.Need more help?  Growth Unlimited's Growth University offers an online course to help you achieve the skills necessary to achieve the ability to effectively and productively make changes in your life.  Subscribe to My Life-My Way and then click on SIGN ME UP! to register for the course at a super savings!Also, visit  our YouTube channel It's Your Life--Your Way for more ideas on how you can TAKE CONTROL OF YOUR LIFE!

In this video Jeanette Larsen of Growth Unlimited provides ideas and resources for combatting this stealthy, debilitating condition that can lead to more severe and even life-threatening illnesses.If you find this broadcast helpful, please subscribe to our Podcast, and visit www.growthunlimited.org for more ideas on “It's Your Life—Have it Your Way!”  We also invite you to subscribe to our YouTube Channel by visiting https://www.youtube.com/channel/UC-OZ7Duf6bQcsgHghMG11NQ Want to Learn More about Taking Control of Your Life?  We invite you to join us for our 8-session training on Committing to Effective Change at a special reduced introductory price including a FREE 90-Day Membership to our new Growth Community called GROWTH UNIVERSITY!  Check out this Limited-Time Offer!  Go to https://www.thegrowthuniversity.org/plans/52948?bundle_token=c0e81f83778b364fa3ed9c1401e903d3&utm_source=manual

In this video, host Jeanette Larsen of Growth Unlimited provides a list and examples of what can be noticed in people at risk for or suffering from Crisis Fatigue.  Since knowledge creates awareness and the ability to take steps to resolve the situation, it provides another way for you to Take Control of Your Life!If you find this video helpful, please subscribe to our YouTube Channel, and visit www.growthunlimited.org for more ideas on “It's Your Life—Have it Your Way!”  We also invite you to subscribe to our podcast My Life-My Way on iTunes or your favorite podcast stream. Want to Learn More about Taking Control of Your Life?  We invite you to join us for our 8-session training on Committing to Effective Change at a special reduced introductory price including a FREE 90-Day Membership to our new Growth Community called GROWTH UNIVERSITY!  Check out this Limited-Time Offer!  Go to https://www.thegrowthuniversity.org/plans/52948?bundle_token=c0e81f83778b364fa3ed9c1401e903d3&utm_source=manual

In the midst of the pandemic and other major world events that have occurred during the past few months, experts are noticing a higher level of depression and anxiety across populations.  Similar to what has been seen in traumatized people, but not meeting the diagnostic criteria for PTSD (Post-Traumatic Stress Disorder), this phenomenon has been named CRISIS FATIGUE.  In this presentation, Growth Unlimited's Jeanette Larsen discusses the problem and sets up a series of broadcasts to give viewers ideas of what to do to avoid being caught up themselves and offers suggestions on how to help the people you love avoid the problem. If you find this broadcast helpful, please subscribe to our Podcast, and visit www.growthunlimited.org for more ideas on “It's Your Life—Have it Your Way!”  We also invite you to subscribe to our YouTube Channel by visiting https://www.youtube.com/channel/UC-OZ7Duf6bQcsgHghMG11NQWant to Learn More about Taking Control of Your Life?  We invite you to join us for our 8-session training on Committing to Effective Change at a special reduced introductory price including a FREE 90-Day Membership to our new Growth Community called GROWTH UNIVERSITY!  Check out this Limited-Time Offer!  Go to https://www.thegrowthuniversity.org/plans/52948?bundle_token=c0e81f83778b364fa3ed9c1401e903d3&utm_source=manual

Founders of our nation and leaders during the last 244 years made great sacrifices to build our country to its current status of world leadership. They all gave up a great deal for the dream they called Freedom.   Today we face as great a threat to our happiness and basic freedoms they worked so hard to guarantee.  This special 4th of July edition of My Life-My Way addresses how we, as American citizens, can show the same kind of patriotism our founding fathers showed.If you find this broadcast helpful, please subscribe to our Podcast, and visit www.growthunlimited.org for more ideas on “It's Your Life—Have it Your Way!”  We also invite you to subscribe to our YouTube Channel by visiting https://www.youtube.com/channel/UC-OZ7Duf6bQcsgHghMG11NQWant to Learn More about Taking Control of Your Life?  We invite you to join us for our 8-session training on Committing to Effective Change at a special reduced introductory price including a FREE 90-Day Membership to our new Growth Community called GROWTH UNIVERSITY!  Check out this Limited-Time Offer!  Go to https://www.thegrowthuniversity.org/plans/52948?bundle_token=c0e81f83778b364fa3ed9c1401e903d3&utm_source=manual 

Society's influence on our beliefs and values has heavily impacted our ability to make changes in our daily lives.  In this podcast, Jeanette talks about how this impact occurred, how it affects us today, and what we can do to avoid its impacting our futures.Want to Learn More about Committing to Change?  We invite you to join us for our 8-session training on Committing to Effective Change at a special reduced introductory price including a FREE 90-Day Membership to our new Growth Community called GROWTH UNIVERSITY!  Check out this Limited-Time Offer!  Go to https://www.thegrowthuniversity.org/plans/52948?bundle_token=c0e81f83778b364fa3ed9c1401e903d3&utm_source=manual

In this episode, Jeanette talks about how the values, beliefs and principles we have can obstruct our ability to make lasting and effective changes in our lives.Want to Learn More about Committing to Change?  We invite you to join us for our 8-session training on Committing to Effective Change at a special reduced introductory price including a FREE 90-Day Membership to our new Growth Community called GROWTH UNIVERSITY!  Check out this Limited-Time Offer!  Go to https://www.thegrowthuniversity.org/plans/52948?bundle_token=c0e81f83778b364fa3ed9c1401e903d3&utm_source=manual

In this podcast, Jeanette Larsen talks about the 7 Life Stages theorized by psychologist Michael S. Broder, PhD that people go through as they grow up and addresses how choosing behaviors that return us to some of the earlier developmental stages of life can either serve our needs well or be a detriment to what we want to change for the better.Want to Learn More about Committing to Change?  We invite you to join us for our 8-session training on Committing to Effective Change at a special reduced introductory price including a FREE 90-Day Membership to our new Growth Community called GROWTH UNIVERSITY!  Check out this Limited-Time Offer!  Go to https://www.thegrowthuniversity.org/plans/52948?bundle_token=c0e81f83778b364fa3ed9c1401e903d3&utm_source=manual

How ready are you to make changes you want to make in your life?  In this podcast, Coach Jeanette Larsen talks about Psychology's Transtheoretical Theory which identifies qualities we have which categorize our readiness to make changes in our lives.Want to Learn More about Committing to Change?  We invite you to join us for our 8-session training on Committing to Effective Change at a special reduced introductory price including a FREE 90-Day Membership to our new Growth Community called GROWTH UNIVERSITY!  Check out this Limited-Time Offer!  Go to https://www.thegrowthuniversity.org/plans/52948?bundle_token=c0e81f83778b364fa3ed9c1401e903d3&utm_source=manual

This podcast explores a problem people have that stops them from committing to making the changes they want to make in their lives.  It addresses some of the reasons the problem exists and offers potential solutions that will help you overcome the problem and take control of your life.Want to Learn More about Committing to Change?  We invite you to join us for our 8-session training on Committing to Effective Change at a special reduced introductory price including a FREE 90-Day Membership to our new Growth Community called GROWTH UNIVERSITY!  Check out this Limited-Time Offer!  Go to https://www.thegrowthuniversity.org/plans/52948?bundle_token=c0e81f83778b364fa3ed9c1401e903d3&utm_source=manual

Feel the need for a change?  If so, you are not alone.  Especially after the world events of the past few months, a vast majority of people worldwide feel the need for some BIG changes in their lives.  Problem is, we're dealing with information overload that makes it very difficult to know what to do.  Instead of making the changes they we need to be made, lots of us are struggling with what choices to make, and how to make them.In this series of 5 podcasts, Jeanette Larsen will discuss the problems we face, and the principles of  effective change.  She will show us how Psychology's Transtheoretical Theory explains the process, and how we can maximize our ability to make effective changes.This podcast is the introduction to the series, helping define the problem and addressing some of the issues we all face.  Listening to the podcast and completing the short FREE assessment following it, will give you insight into where you currently are in the process and point out a direction you may want to go to take control of your life!Want to Learn More about Committing to Change?  We invite you to join us for our 8-session training on Committing to Effective Change at a special reduced introductory price including a FREE 90-Day Membership to our new Growth Community called GROWTH UNIVERSITY!  Check out this Limited-Time Offer!  Go to https://www.thegrowthuniversity.org/plans/52948?bundle_token=c0e81f83778b364fa3ed9c1401e903d3&utm_source=manual

The increasing rate of mental illness is alarming.  Particularly since in the host's experience, the vast majority of people who seek the services of a Mental Health Therapist are not suffering from true "Mental Illness".  Instead, they are struggling with the inability to make life what they want it to be because they lack the skills necessary to achieve their goals.  This podcast discusses the reasons for this problem and provides insight into what people can do to "Have MY LIFE--MY WAY!"Want to Learn More about Taking Control of Your Life?  We invite you to join us for our 8-session training on Committing to Effective Change at a special reduced introductory price including a FREE 90-Day Membership to our new Growth Community called GROWTH UNIVERSITY!  Check out this Limited-Time Offer!  Go to https://www.thegrowthuniversity.org/plans/52948?bundle_token=c0e81f83778b364fa3ed9c1401e903d3&utm_source=manual

Many of us feel life dissatisfaction because we don't have the respect or recognition we feel we deserve for what we do.  Every one of us has the potential to achieve the kind of respect and recognition from other people that we deserve.  Sometimes we just need to fine tune the process.  This podcast discusses the implementation of a plan that will help us take control of our lives and the way others perceive us--by helping us understand how to maximize the potential we were given in our lives.Want to Learn More about Taking Control of Your Life?  We invite you to join us for our 8-session training on Committing to Effective Change at a special reduced introductory price including a FREE 90-Day Membership to our new Growth Community called GROWTH UNIVERSITY!  Check out this Limited-Time Offer!  Go to https://www.thegrowthuniversity.org/plans/52948?bundle_token=c0e81f83778b364fa3ed9c1401e903d3&utm_source=manual

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Welcome to my October 2019 Income Report! Every month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way! Important things that happened in October: I intentionally starting reducing my work hours. I did a photo shoot since my last real one was in 2016. I traveled to Colorado for a long weekend to visit my best friend and celebrate her 40th birthday. I hosted another partner webinar with ConvertKit. I recorded 9 podcast guest episodes. I hosted the third 5 Day Freebie Challenge to promote the Website Marketing Lab – and I’ll break down all the stats for you that in this income report too. Notes I found to myself in my planner: “I’m ahead!” “OMG I finally love everything I’m doing in my biz right now, I have butterflies in my chest!” “How can I show like up a boss this week and over-deliver for the 5 Day Freebie Challenge? How can I make this the best experience they’ve ever had from a live challenge?” Review of my goals My target revenue goal is $15,000 a month by March of 2020. My minimum baseline $10,000 a month – $2500 to cover my normal monthly expenses, I set aside $2500 a month for taxes, and pay myself $5,000 a month – two paychecks of $2500 each. Total Revenue: $12,018.50 Affiliate Income: $2027.86 Courses: $7490.64 Done For You & Consulting: $2500 Total Expenses: $2192.83 Out of the ordinary expenses: Facebook Ads to promote “5 Day Freebie Challenge” – $436.78 Annual fee for EasyWebinar – $500 Which means I ran the bare bones of my business for just $1256.05 in October. Good to know in case life hits the fan, and that will also help me meet some of the goals I set at my mastermind retreat, which I’ll talk about a bit later. Get the full breakdown of income, expenses and net profit month by month here. Net Profit: $9825.67 I paid myself $6K of my profit – which I may not have mentioned this in prior income reports, but I’ve actually been paying myself $3000 a paycheck since I think June to repay myself for the Growth University investment. I now have a cushion in the bank where I’m one paycheck and one month’s expenses ahead, and the rest of my profit goes into my tax account – and after I pay taxes every year, what’s left is mine to put back in the business, do something fun, invest, whatever. Biggest Lessons Learned In September, my online courses earned more money than ever before in the history of my business. And then in October, I beat that number by $931. In September, my passive income and courses combined accounted for 76% of my revenue. In October again, passive income and courses combined accounted for exactly 76% percent of my revenue, whereas in previous months it’s never accounted for more than 50%. And I’m so pumped about that…because one of my goals when I joined Growth University was to make enough money from passive income to cover the $2500 monthly consulting gig that I have, planning ahead for when that revenue goes away because it was 25% of my month. And I’m just a few dollars shy of making that happen on the revenue side, but I’m currently totally fine on the expense side because I’ve pared my expenses down so much. Not only have I decreased my expenses, I’ve decreased the amount of time I’m working every week. I mentioned that I made a commitment to my mastermind gals to reduce my work hours, stop working on weekends, vacations and holidays and I truly did put that into practice in October. Here’s how much I worked each week: Week 1: 38 hours, 5.5 of that on the weekend (including my photoshoot). Week 2: 25 hours, Monday – through Thursday morning, then left for Colorado, didn’t work at all there. Week 3: 30.5 hours, started work late mornings, about 6 hours a day, no weekend. Week 4: 41.5 hours, 5 Day Freebie Challenge week, started later in the day, worked every evening and a couple hours on the weekend – all on the Challenge. Total Hours Worked: 135 I went to Colorado for a long weekend and while I brought my laptop with me, I didn’t even open it. For four days it sat untouched in my work bag. This is probably a first in the history of me starting this business that I didn’t open my laptop for that many consecutive days. It wasn’t easy, because I’m a workaholic in recovery, but I was able to do it because I planned ahead. I made a list of all the things I needed – not wanted – needed to get done or scheduled before my trip, scheduled time to get them done, planned time to get my inbox down to zero, put a vacation message on my email and let my students know I’d be offline for a few days. And then I practiced relaxing and unplugging, and I just told myself that what I wanted for the weekend was to be PRESENT. I’m usually distracted. I’m usually working in the mornings while everyone is sleeping… and then they get up and I’m like… “I just gotta finish this one thing…” and I wrap it up… but the damage is already done. My brain is in work mode for the rest of the day. I’m distracted. I’m checking my phone. I’m not fully there. I’m talking about work with my friends who don’t really want to talk about work, and I never feel recharged or relaxed. So this time, I planned ahead to do NOTHING. And it was AMAZING. And I came home relaxed and ready. And I know this might sound lame to those of you who aren’t planners or chronic overworkers, but that mini-trip was a test. Because I’m going on vacation for a week for my 40th birthday in less than 2 weeks at the time of this recording, and I don’t intend to open my laptop for 8 days. I don’t intend to be in any of my Facebook groups for 8 days, or responding to email for 8 days. I feel like I’m finally ready and prepared to take advantage of the life I’ve created…to go on vacation and choose to not work, to practice doing nothing, and to reap the benefits of giving my brain some downtime, and to just be PRESENT with my husband and our friends. Also in October, I ran the 5 Day Freebie Challenge for the third time, which is one of my FAVORITE things to do. I talked about this a little bit last month, I go live in a Facebook group nightly for 5 days, and I teach some core concepts about online marketing and give people action steps to take to get started, and then I give them feedback on their homework and stuff – basically giving them a taste of what it’s like to work with me inside my program. And at the end, I share more about the Website Marketing Lab and how people can continue to work with me after the free live Challenge is over, and then I’d give them a week to enroll, and then I’d close the doors and start walking the new group through the lessons. For the first time, I ran Facebook Ads to promote the Challenge – and I did that as a test. I wanted to see how much they would cost me, how many new signups I got, and how many of those signups actually became customers. So here are all the stats for the 5 Day Freebie Challenge: Total # of Signups: 641 Signups from Facebook Ads: 208 Signups from Email Invitation: 233 Signups from Courses Site: 298 (overlap on signups from email + courses site) Signups from Main Website: 40 Signups from Pep Talks for Side Hustlers Site: 8 Total # of Email Recipients: 600 (bounces, unsubscribes) # of people who joined the Facebook Group: 277 from 10 countries 3.1K likes, comments and reactions. 258 posts 249 Active members # of people who joined the Website Marketing Lab: 19 Conversion Percentage for all signups: 3.2% Conversion Percentage for active participants: 6.9% Total revenue in October from NEW Website Marketing Lab Signups: $4843 (doesn’t include future revenue expected over the next 9-12 months for everyone that opted for a payment plan). So this year, I spent $436 on Facebook ads, and again, I used Claire Pelletreau’s Facebook Ad Spend calculator to figure out my budget and my expected return on investment. I talked to Claire back in episode 231 all about when is the right time to use Facebook Ads in your business so you can go back and listen to that one here. The calculator NAILED IT when it came to my ad spend, the cost of my course, the cost per lead and expected ROI… But here’s the interesting thing about this launch – none of the people that signed up for the 5 Day Freebie Challenge via a Facebook Ad actually joined the program this time around. I mean, I know why… It’s because they don’t know me yet. I haven’t built the know, like and trust factor yet. Our relationship isn’t solidified. I’ll be interested to see if the people that signed up for those ads make a purchase in the future. If I didn’t dig in to my numbers deep enough, I might think that my Facebook Ads were successful. Because I could sit here and tell you that I 10x’d my return on investment for my ad spend… But I didn’t. I spent $436 on Facebook ads and not one of those signups became a customer. My Facebook Ads were successful in terms of growing my list and filling my challenge… So the next Facebook Ads test I’m going to do is run ads to my free content in between launches and see if that brings me my ideal client, and see if those people stick around on my list and eventually become a customer. But they had nothing to do with the results of my launch. I think what made my launch so successful is the relationship I’ve cultivated with my subscribers over time, and the live engagement in my challenge. Just like last month with the Web Designer Academy, I showed up in a Facebook group every night for 5 nights, interacted with everyone in there, shared everything I could share in 60 minutes a day, and answered all their questions and gave feedback on their homework.. I didn’t do a big sales presentation, and I also gave people a chance in every step of the way to opt out of learning more about the Website Marketing Lab. And just like I said with the Web Designer Academy – It’s so much easier to get customers when you’re not trying to sell. And that’s what I teach people to do inside my programs too. And I’m not knocking Facebook Ads at all, but it’s not like they’re magic. I still have to gain the trust of those people. And I’m still going to test out different strategies to see what if anything gets me results… So these Facebook Ad tests that I’ve done the past couple of months, they are just telling me that I’m on the right track. Because you wanna know the strategy that IS bringing me subscribers that turn into customers? Relationships. One of the core strategies I teach me Website Marketing Lab students how to leverage. Yep, building relationships with people that serve the audience I serve, creating opportunities to get in front of their audience and deliver value to them, and in the process getting new subscribers – but these subscribers aren’t coming to me not knowing if they can trust me… because someone they already trust is introducing them to me, I’ve shaved off a big chunk of the time it takes to build that trust vs. people that come in through Facebook Ads. It’s fascinating. And building relationships is free and priceless all at the same time. So that will continue to be my focus throughout the rest of 2019 and 2020 – instead of creating new courses or programs or products, I’ll be creating new relationships. Thanks so much for listening – and I’ll see you right here next week where I’m talking to Sylvie McCracken all about how to create a profitable side hustle as a health care professional. And if you need a website but have no idea how to get started, go to http://www.free5daywebsitechallenge.com and sign up for the 5 Day Website Challenge and learn how to create a website for your side hustle. And if already have a website and you want to learn how to get traffic to it, go to www.jumpstartyourwebsitetraffic.com and sign up for my free 6-part mini-course that’ll walk you through how to get started getting targeted traffic to your website.

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Welcome to my September 2019 Income Report! Every month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way! Before we dive in to September’s income report, I want to share an email I got from one of my listeners because she asked a really great question that I thought some of you might also have too, so I wanted to answer it for you here in case you were wondering the same thing. She writes: “I love your income reports, they are so candid & detailed, and I always got a lot of insight from it. I’m a little confused about your August report because: you stopped your 1 on 1 consulting because you prefer the Information business model to focus, as it more scalable & less time consuming but you are selling a course that teach people to be a Web Designer in one of your course (a consultant business model) – that you stops doing it :)) Don’t you think that’s a contradicting message? As a freelance web developer myself, I really know that 1 on 1 consulting work is really time consuming. Do you think I should try to pivot to an information business model too? Thanks! Here’s my response: I LOVE this question SO MUCH, and I’m really glad that you asked. If I were ONLY doing freelance web design, and I didn’t want to do the teaching, training, mentoring and podcasting part of my business, I’d keep taking 1:1 clients all day because I FINALLY figured out how to attract my ideal clients and keep my projects running smoothly. I love my clients, they’re a blast to work with – and because I figured that out and I know how much other web designers STRUGGLE with that, I want to teach them how to do it. I have bigger goals for my business. At first, it was about making a living and being able to quit my day job… and I’ve done that. Now I want to serve WAY more people than I can with 1:1 client work alone – and that’s why I’m stopping 1:1 client work so that I can help more people. It’s not all about being able to make more money with an information model for me. It’s alsp about how many people I can reach and help with an information model. The information model isn’t right for everyone. Some people don’t WANT to create that kind of content and put themselves out there like that. And the 1:1 model isn’t right for everyone because some people need more flexibility in their schedule, etc. So to answer your question – do I think YOU should change to and information model? Only YOU can answer that question. What do you want? What’s going to get you there – bigger paydays with 1:1 web design clients, or the slower growth of an information-model? I think that a blend of both at first is GREAT because they support each other. I hope that helps – and let me know if you have any other questions, I’m an open book!!! So if you guys have any questions, that goes for you too! Reach out, I’m an open book! Okay, let’s dive in to September’s income report. Important things that happened in September: I beta-launched my free “Jumpstart Your Website Traffic” mini-course to my email list. I opened enrollment for my Web Designer Academy. I traveled to Austin for a weekend mastermind retreat with my biz besties. “The thoughts that got you here are going to be the thoughts that keep you from getting to your next goal.” Review of my goals My target revenue goal is $15,000 a month. My minimum baseline is to make around $2500 to cover my normal monthly expenses, I set aside $2500 a month for taxes, I pay myself $5,000 a month and I want to build up a reserve so that I can invest in my team, give myself a raise, have a cushion to cover the ebbs and flows of revenue and eventually cover my husband’s salary. So my minimum baseline is $10,000 a month, and as I mentioned in my income report last month, I want to hit that first $15,000 month by March of 2020. So with that, here’s how much money I made in September of 2019. Total Revenue: $11,824.34 Affiliate Income: $2470.70 Courses: $6559.64 Done For You & Consulting: $2794 Total Expenses: $2482.70 Out of the ordinary expenses: Facebook Ads to promote “How to Start a Freelance Web Design Business Masterclass” – $449 Travel to Lake Austin for Mastermind Retreat – $387 Registration for a conference I’m attending in April: $497   Which means I ran the bare bones of my business for just $1149.70 in September. Good to know in case life hits the fan, and that will also help me meet some of the goals I set at my mastermind retreat, which I’ll talk about a bit later. Get the full breakdown of income, expenses and net profit month by month here. Net Profit: $8,981.64 Biggest Lessons Learned The first thing I noticed when I pulled together my numbers for September is that my online courses earned more money than ever before in the history of my business. My passive income and courses combined accounted for 76% of my revenue this month, whereas in previous months it’s never accounted for more than 50%. And that’s so exciting!!! So I mentioned that I beta-launched my Free Jumpstart Your Website Traffic Mini Course to my email list – so let me explain what that is and why it’s so important to my overall business goals: I have a course called that Website Marketing Lab that teaches people how to market themselves online and get clients. And I only open that course for enrollment a few times a year, and how I promote it is through a live 5 Day Challenge where I go live in a Facebook group nightly for 5 days, and I teach some core concepts about online marketing and give people action steps to take to get started, and then I give them feedback on their homework and stuff – basically giving them a taste of what it’s like to work with me inside my program. And at the end, I share more about the Website Marketing Lab and how people can continue to work with me after the free live Challenge is over, and then I’d give them a week to enroll, and then I’d close the doors and start walking the new group through the lessons. And that’s great, and I love it, but I’d always get people telling me that they missed the training, that they want to enroll but now’s not the right time, or asking me when it’s going to open again because they heard about how awesome it is from a friend in the course – and I’d always have to tell them, “Sorry, it’s gonna be a few months before I open again” and they’re all bummed out because they want to get started NOW. So in working with the team over at Growth University, we came up with the idea of taking the concepts I teach in the live challenge, tweaking them a bit since I’m not there to answer questions and give the feedback like I am during the live challenge and turn it into a mini-course that’s delivered entirely via email – and at the end of the course, I invite people to who want to learn more about working with me to continue to get emails about how they can join the Website Marketing Lab. And then I have the doors to the program always open so that people don’t have to wait for my live challenges to enroll – and I can consistently bring on new students. The other reason that I’m excited about the Free Jumpstart Your Website Traffic Mini Course is that I have a new freebie I can market to help people who ALREADY have a website, and don’t need my Free 5 Day Website Challenge. That opens me up to a whole new group of people that are my ideal client. So I wrote all the content for the course, the sales emails and the sales page in August and September, and then in September I invited my current email list subscribers to sign up for the new course so that I could get a baseline: How many people that signed up for the course joined the Website Marketing Lab? Did people get what they expected out of the free mini course? Why didn’t people buy? And I can use that information to make improvements AND predict my future revenue so that I can start marketing that free mini-course on its own! And I’ll still do a live challenge twice a year because I LOVE doing those, but this way it’s a win-win – people can enroll when the timing is right for them, not me, and I can have income coming in consistently year-round, not just around launch times. The other thing that contributed to my highest-ever course income is my Web Designer Academy. I historically have opened doors to that just once a year in September and we opened again this year. And I’ve always used Facebook Ads to connect with freelance web designers who probably have never heard of me to invite them to a free training – and this year I merged all of the prior free trainings I’ve done for them into a live, 3 part masterclass series, again in a Facebook group, to teach them how to create a successful freelance web design business. At the end of those trainings, I let them know that I’m going to be sharing more information about the Web Designer Academy after the trainings are over… and the crazy thing was, this time, for the first time ever, people were asking me questions about the Web Designer Academy in the Facebook Group, on the live sessions! So this year, I spent $449 on Facebook ads, and I used Claire Pelletreau’s Facebook Ad Spend calculator to figure out my budget and my expected return on investment – and I gotta say, that calculator NAILED IT. I talked to Claire back in episode 231 all about when is the right time to use Facebook Ads in your business so you can go back and listen to that one here. But here’s the interesting thing about this launch – I had the smallest number of people ever sign up for the free training, but I sold more spots in the Web Designer Academy this year in the first 2 days than I did all of last year – and at the time of writing this income report, the launch isn’t over yet. And I think it’s because of the live engagement, seriously. I think it’s because I showed up in a Facebook group for 3 days, interacted with everyone in there, shared everything I could share in 60 minutes a day, and answered all their questions. I didn’t do a big sales presentation, and I also gave people a chance in every step of the way to opt out of learning more about the Web Designer Academy. It’s so much easier to get customers when you’re not trying to sell. And that’s what I teach people to do inside my programs too. And I’m also trying to figure out how I can let people join the Web Designer Academy all year long, and not miss out on the mentorship component – which is why I only open it once a year, because it’s really a year-long mentorship. But there are people who don’t want that, but they want lessons and strategies and templates. So I’m working with my team at Growth University on that too. But it’s gotta be a win-win for both of us, not just a way for me to sell more courses. Okay, so switching gears a little bit here… If you listened to last month’s income report, Episode 252, I shared with you that I decided to stop taking 1:1 web design clients because I spend 80% of my time on them but they only account for 50% of my revenue. In September, I’m currently working on finalizing my last 1:1 project, but I didn’t bring in any revenue from it because we’re between payment cycles. Like I said last month, I know the path forward for me and I just need to keep moving forward. And that takes me back to that quote I’d heard on a podcast all about how “The thoughts that got me here are going to be the thoughts that keep you from getting to your next goal.” For the past several months I’ve been thinking “Just keep doing what you’re doing…” and that was a great thought. It kept me focused and on track to get everything in place so that I could market my courses and grow my scalable revenue streams. But now it’s time for me to switch gears – and I talk about this all the time to students inside my Website Marketing Lab and my Web Designer Academy – it’s time for me to move out of CREATE mode into DO mode. It’s time to start marketing and getting myself out in front of my ideal customers in a bigger way. And that’s why my September mastermind couldn’t have come at a better time. Back in Episode 177, I shared with you how I went to a mastermind retreat in September of 2018 in Austin Texas with 5 strangers who became 5 of my closest friends. Since then we’ve met monthly, hold each other accountable to our goals and communicate daily via a group text and Marco Polo. We got together again this September at a gorgeous AirBNB on Lake Travis in Austin and basically had a three-day business-planning slumber party. Pretty much my dream life. The format we did this year was Friday night, we each recapped our goals from last year, what we accomplished, what we didn’t accomplish and what held us back from our goals. On Saturday, we each had a hot seat where we shared our goals for the next 5 years and what we thought needed to happen to get us there – and then we challenged each other on those goals, like, do they align with our other goals, why do we really want those goals, is that serving us, what’s holding us back from just going for it. And then on Sunday morning, we broke into groups and taught each other – because we all have a strength and skill that someone else in the group can benefit from. Sunday afternoon we had a work day where we knocked out some of those important projects that we knew would get back-burnered the moment we got home. And there was amazing food we cooked together, all planned by one of the girls who is a lifestyle and food blogger, and delicious wine, and great music, some tears and lots of laughs. So I wanted to share with you a couple of the goals that came out of the retreat for me and why I chose those goals so that if you’re thinking about what you want to work on in your side hustle next year, maybe this will give you a few ideas: Goal #1: Double my email list subscribers by September 2020. Why? Because that’s how I market and sell my online courses. I make offers to the people on my email list who have specifically expressed interest in solving the problem that my online courses solve: learning how to build a website, learning how to market themselves online, and learning how to have a successful freelance web design business. And if I want my revenue to grow so that I can hit that $15,000 a month number (and ideally all of that will come from affiliate marketing and courses with no consulting or 1:1 client work), then I need to reach more people. How? Continue doing exactly what I teach my students to do inside my Website Marketing Lab. Stop trying to build followings and relying on algorithms to connect me with my ideal clients online and start building relationships instead. But what I need to do differently than what I’ve been doing is put way more time into that. I’ve been spending a lot of necessary time shoring up my foundation to prepare for that growth, but now it’s time to grow. And that’s why the thought “Just keep doing what you’re doing…” isn’t going to get me to the next level. The thought that’s going to take me to the next level is “It’s time to show up and put myself out there.” Goal #2: Work 40 hours a week, and stop working weekends. Now that I’m not taking 1:1 client work anymore, technically I should have 80% more time… What I used to do was spend Tuesday – Friday on client work, and then Saturday – Monday on my own stuff. And if you’ve listened to this podcast for any amount of time, overworking has been a theme. It started in my side hustle days because I needed to work that much to grow the business outside of my day job. It continued through that first year after I quit my day job because I was so scared of not making enough money to pay the bills. And then it just became a habit, and a convenient excuse for not doing the other things in my life I wanted to do, but that were going to be hard. Like finally losing weight. Or a buffer to escape into when I didn’t want to think about other things. Now that I’m phasing clients out, I have no excuses. And I don’t want my whole life to be about work, even though I love what I do. And I want to see what I’m capable of when I constrain myself to 40 hours a week (I gotta make it a challenge, right?) I talked to two millionaire business owners on this podcast, Bernadette Doyle in Episode 198 and Kelly Roach in Episode 196, both who challenged me to constrain my work hours… And I did, for awhile, but then I ramped right back up. So I set a goal to reduce my work week to 40 hours, to stop working weekends, to take 4 one-week vacations a year and to not work on holidays. And part of my accountable is to tell you guys, on the podcast, of this goal and start reporting hours worked in my income reports. So you’ll start to see those in my income reports starting in October 2019. So overall, I feel like by having clarity in my business on exactly what I help people with, crystal clear goals and a step-by-step plan of action for making happen, I have no doubt I’ll reach those revenue goals… I think my biggest challenge, honestly, is going to be the 40 hour work week and taking more time off. And I want to set a good example for you guys. I don’t want you to think your dream isn’t possible because you can’t work as much as I do. You don’t HAVE to work as much as I do. I don’t have to work as much as I do! So I’ll keep you posted on that. And if you need a website but have no idea how to get started, go to https://www.peptalksforsidehustlers.com/5day and sign up for the 5 Day Website Challenge and learn how to create a website for your side hustle. And if already have a website and you want to learn how to get traffic to it, go to www.jumpstartyourwebsitetraffic.com and sign up for my free 6-part mini-course that’ll walk you through how to get started getting targeted traffic to your website.

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Welcome to my June 2019 Income Report! Every month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way! Important things that happened in June I continued the personal habits that I’ve been working on, like weekly meal prep, daily journaling and planning. I executed 4 Partnerships (Elevate, Rebel Boss + ConvertKit) I pitched no new partners (on purpose!!) I spent one full week on a project for my old employer. I recorded 4 new podcast episodes with some really awesome people. I created a new inbox + Facebook notification management strategy I continued creating the content for the Website Marketing Lab course. I started recording the content for the new Free 5 Day Website Challenge Notes I found to myself in my planner: You are booked out this week. You are booked out this week. Review of my goals When I quit my day job, I had a goal of generating $10,000 a month in revenue so that I could pay myself $5,000, have $2500 for business expenses and $2500 for taxes. Last month I hit my revenue goal, and my expenses were less than $2500 and I was so excited because I want to give myself a raise by the end of this year, and I eventually want to cover my husband’s salary. Not that he’d ever quit his job and come work with me… but hey, you never know! So there are two ways I can do that - increase my revenue, and reduce my expenses. I’m actually working on both, and my goal is to have my first $15,000 month by March of 2020. What I focused on in June So back in May, I’d opened up the doors to my Website Marketing Lab again - it’s my signature course where I teach online business owners how to market themselves and get traffic to their websites and in June, I was continuing to create tech tutorials for the tech library that’s included in the training, and to host my weekly Live Q&A where I work with the student one-on-one to help them focus, overcome obstacles and keep taking action. I also continue to contract with my former employer, which is super fun because I get to spend time with one of my former colleagues who is a blast, and we actually spent about 6 full days together on a Zoom meeting just hammering out a project together. I enjoyed it, but it took a lot of time away from all the things I do in the business, like marketing, partnerships, content creation, client work… So I totally got behind on my inbox, and Facebook notifications from all the groups I managed, and so I spent an afternoon and played what I call the Inbox Game, where I start at the very bottom and work my way up, and I can’t skip around and I have to Do, Dump or Delegate every single task in my inbox - which means if I gotta spend 15 minutes to do whatever task is in that email so I can respond, it gets done right then and there. And I win when I reach inbox zero. So I did, and then I put a system in place with my team member Laura to maintain my inbox. We set up some canned responses she can use to respond to people who ask WordPress questions to direct them to my Facebook group, and we set up colored labels so she could categorize my emails and I could easily see what emails had to-dos in them, needed my response or that she’d already handled, or that were just FYI’s. And then I scheduled from 1PM to 2PM every day to check email and respond to Facebook notifications. And let me tell you, it’s been hard picking up my phone, looking at email and not just quickly replying, but I made a rule for myself because I get sucked into email like some people get sucked into social media… And I think it’s because I have this underlying thought that “there’s money in there” and “people need me” and then down the rabbit hole I go, and before I know it, I’ve spent an hour replying to emails when I should have been working on a client project and now I’ve gotta make that time up after dinner. So that’s been working out really well, and as long as I’m committed to reserving that time every single day, my inbox is manageable. It’s when I don’t get in there for 4 days because I’ve got my head down in a project that it gives me total anxiety. I’ve mentioned to you that I’m in a program called Growth University run by Bryan Harris of GrowthTools (formerly VideoFruit) and one of the things I’m supposed to do is send one pitch a week for a partnership. I intentionally paused that in June and July, because I knew that I would have my head down updating and redesigned the Free 5 Day Website Challenge and completing the final 6 marketing experiments for the Website Marketing Lab. Once those are done - it’s pitch city in this office!! On a personal level, I’d mentioned to you guys a couple of times that I started listening to a podcast called Losing 100 Pounds by Corinne Crabtree back in January and that by May, I’d lost 17 pounds. And for the first time ever it wasn’t a struggle. I’ve done everything Corrine’s said to do on her podcast, and I’ve built some habits like weekly meal prep, planning what I’m going to eat every day before the day starts, and getting all my garbage thoughts out of my head and onto paper and working through them, and at the time I’m recording this, near the end of July, I’m 23 pounds down. So I’m really proud of that, and I finally no longer have to wonder why it is that I’m so on it when it comes to my business but never had it together when it came to my weight. Now I know why that was the case, and I took massive action to fix it, and just like in my business, I won’t stop, and I’ll reach my goal, however long it takes. And even then, I’ll keep doing what I’m doing and leveling up. So I’m telling you that, A) because I’m totally proud of myself and want to toot my own horn, and B) because there is so much life-changing information out there online - for free - and if you just take ACTION on it, you can change your life. That’s exactly why I created my Free 5 Day Website Challenge, because people that take action on that training CHANGE THEIR LIVES and I’m grateful I can contribute to that and repay the universe in a way for all the information I’ve had access to that’s changed my life, like Corinne’s podcast. Okay, enough of the mushiness. Here’s how much money I made and spent in my business in June of 2019: Total Revenue: $9368.71 Affiliate Income: $1913.10 Courses: $2354.00 Done For You & Consulting: $5101.61 Total Expenses: $2163.54 Get the full breakdown of income, expenses and net profit month by month here. Net Profit: $7205.17 Biggest Lessons Learned Honestly, it’s to just keep doing what I’m doing. Keep planning, keep scheduling realistically, keep assessing when the plan breaks down so that I can fix the problems, and just keep showing up. I’ve got big plans for the rest of 2019, and I spent the last week of June and all of July - as you’ll hear in next month’s income report - preparing the groundwork to grow. It’s hard to believe we’re already more than halfway through 2019… where do you want to be by the end of the year? What about by the end of 2020? You totally can do it, and it’s easier than you might think when you get the right systems in place - as I’ve discovered in fitness and in business. Thanks so much for listening, and I’ll see you right here next week! And if you need a website but have no idea how to get started, go to peptalksforsidehustlers.com/5day and sign up for the 5 Day Website Challenge and learn how to create a website for your side hustle.

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Welcome to my May 2019 Income Report! Every month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way! Important Things That Happened in May I kicked off the month with a cold. I continued some personal habits that I’ve been working on, like weekly meal prep, daily journaling and planning. I completed my profile in the AccessAlly Experts Directory (even though I don’t have my full sales page done). I booked one new Done For You client, had a consultation with another, and finished up 2 other Done For You Client Projects. I continued working on my Growth University roadmap to validate my product idea. I ran another 5 Day Freebie Challenge to promote my Website Marketing Lab course. I continued creating the content for the Website Marketing Lab course. I pitched 10 new partnerships, worked on 13 partnerships (with either phone calls or executing the partnership). I accepted applications for my Web Designer Academy Expert Directory. We decided to wait til next year to build our house. Review of Goals So if you’ve been listening to this podcast for awhile, you know that my goal used to always be $10,000 a month so that I could pay myself $5,000 – and then have $2500 for expenses, and $2500 to set aside for taxes. Then I decided to actually do a Dave Ramsey-style budget every month, just like we do in our personal finances, where I project the income that I know for sure is coming in and the expenses that I know for sure are going out – including my 2 $2500 paychecks and taxes, so that I’m much more deliberate about my expenses and that I’m not freaking out at the end of every month, worried about whether I’m gonna have enough cash to pay my paycheck and paying myself late like I had been doing for several months. Because one of the goals that I set back in September of 2018 at the mastermind that I talked about in episode 177 was to cut my expenses down to the bare minimum I needed to run my business and build up an emergency fund – which is totally in alignment with my 2019 words of the year, which are FOCUS and CONSTRAINT. And May is really the first month that I saw the fruits of all of the changes I’ve made so far in 2019. WHAT I FOCUSED ON IN MAY So you may recall from my April income report that I launched my Website Marketing Lab course for the first time back in March.  It teaches you how to market your business online and get traffic to your website in authentic and algortihm-proof way. And then in my April Income report, I broke down my launch strategy and results so that you could replicate my strategy in your business. In May, I opened the doors to the Website Marketing Lab again, with the same 5 Day Freebie Challenge where I taught my method for creating a freebie that helps you grow your email list on autopilot, and then at the end, I invited anyone who wanted to continue on with the process of learning how to market that freebie to join the Website Marketing Lab. This time, it took me WAY less time to do the live challenge and the promotion, because I’d already done it once. I had everything already created, and I just had review the list of things I wanted to change after last time, then double-check everything and update dates, prices and links, and do the live trainings. This time it ran May 13 – May 17, and it was a freaking blast and a huge success!  I TRIPLED my conversion rate from 5 Day Freebie Challenge signups to Website Marketing Lab customers from my March launch. And I give all of the credit for that to the product validation process that I was taught inside of the Growth University training that I told you guys about in my April Income report. I would have totally missed some key things that led me to adjust my marketing and my pricing. I also give a lot of credit to the work I’ve been doing mentally on pricing after having conversations with some of the guests on Pep Talks for Side Hustlers like Paul Klein in episode 228, and Amanda Gallinger in episode 236 – and a conversation I had with my team member Laura after she attended a one-day workshop with Boss Mom Dana Malstaff. A comment she made to me when we were chatting about pricing gave me a nudge to test a new price point, and then an article I read from Ash Ambirge called Ten Urgent Lessons Women Need to Learn About Making Money (without apology). In May, I also continued working on creating the content for the Website Marketing Lab since I pre-sold it in March and then created the content week by week. When I launched, I was able to give the new students instant access to everything to move at their own pace instead of dripping it out weekly based on necessity rather than choice! And in addition to all of that, I pitched a bunch of new potential partners, fulfilled my end of some partnerships like doing bonus trainings for people like Becca Tracey for her Uncage Your Business Course and Suzanne Proska’s Elevate, Inspire and Build an Empire Summit, and talked to a whole bunch of new guests on Pep Talks for Side Hustlers – which is like, my favorite thing to do. On a personal level, I’d mentioned to you guys that I started listening to a podcast called Losing 100 Pounds by Corinne Crabtree. I’d heard about her on one of Amy Porterfield’s podcasts, started listening to her show and everything just started clicking for me – why I wasn’t doing what I said I wanted to do for the past 20 years when it comes to my weight, how to actually get started doing it, how to build habits, how to build motivation, how to be accountable to myself. In January and February to be 100% honest, I listened to the podcast and loved what I was hearing, but I was just dabbling. I wasn’t really implementing any of the free advice I was loving. Then in March, I started actually taking action and doing what I was being taught, every single day no matter what.  By May, I’d built some habits like weekly meal prep, planning what I’m going to eat every day before the day starts, and getting all my garbage thoughts out of my head and onto paper and working through them, and so far I’ve lost 17 pounds from my highest weight, which I logged at the beginning of December last year.  So you might be thinking, 17 pounds in 6 months, that’s not super impressive. That’s not like all the weight loss success stories you hear about where someone loses 50 pounds in 6 months. It breaks down to 2.83 pounds a month, or .7 pounds a week… But the most important thing that I have learned throughout this process is that it’s keeping my commitments to myself, creating a daily plan and following through on the plan OR not following through on the plan and diagnosing why I didn’t follow through and what I can do differently next time – those things, not what diet plan I’m on (which I’m not on one) are what is leading to weight loss that actually finally feels EASY and POSSIBLE – and I don’t care how long it takes to reach my goal. You can apply those same principles to growing your business too. What do you need to do to make it happen? Create a realistic plan. You’re not gonna go from working 0 hours a week on your business to working 20. But 1 hour a week from 0? That’s realistic. But it doesn’t feel like it’s enough, does it. So instead you do nothing. That’s what you need to overcome. Doing what is realistic, not what you think you SHOULD do. Then once you actually create the realistic plan, commit to following through on the plan. If you do follow through, why? Why were you successful? If you don’t follow through, why? What do you need to change for next time. It’s working for me in weight loss, so I’m gonna see how it works for me in business. And I mentioned in earlier income reports that last year we bought land with the intention to build a home, and we were pre-approved what we needed to make it happen AND stay in our home, but when it got through underwriting, in order to make it happen we’d need to bring a 30% down payment to closing instead of 20% BECAUSE when you go to get a mortgage and you’re self-employed, the bank will take the average of the last 2 years of your self employment – which for me is 2017 and 2018 – and in 2017 this business was still a side hustle – and it doesn’t matter what I made in my day job since I don’t have that job anymore – and I didn’t make nearly as much as I did in 2018 when I quit my day job – or what I’ll make this year. So instead of cleaning out our bank accounts to make it happen this year, we’re going to wait til February of next year when it’s a sure thing. And I’m totally okay with that – it gives me even more time to stash cash! So with all of that, here’s how much money I made and spent in May of 2019: TOTAL REVENUE: $10,384.80 Affiliate Income: $1571.30 Courses: $4431.50 Done For You & Consulting: $4382 TOTAL EXPENSES: $2274.74 Get the full breakdown of income, expenses and net profit month by month here. NET PROFIT: $8110.06 BIGGEST LESSONS LEARNED Last month, I posted a negative profit of $224.15, which I planned for to give myself a clean slate, so it’s nice that I’m making up for it this month. I’m starting to make up for those paychecks I missed, and at some point this year, I’ll be able to take home more profit or invest in more help so that I’m really, truly focused on those revenue producing activities. I feel like I’ve got all of the pieces in place to start slowly scaling, and to grow into the person I need to become to handle the success that I dream of achieving. I think that’s like, the most important lesson I’ve come to realize overall – is that I’m not going to achieve what I want to achieve if I don’t work on becoming the kind of person who can handle it mentally and has the foundation and systems in place to support it. And now that I’m aware of that, I know exactly what to focus on to grow into that person. Thanks so much for listening, and I’ll see you right here next week! And if you need a website but have no idea how to get started, go to peptalksforsidehustlers.com/5day and sign up for the 5 Day Website Challenge and learn how to create a website for your side hustle.

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Today’s guest is Phyllis Nichols, a marketing, sales and podcasting expert and host of the Sound Advice Sales Podcast with Phyllis Nichols. I was trying to think of a way to describe how Phyllis came to be on the podcast, and I can only think of the world serendipity - an unplanned, fortunate discovery. I got an email from Growth University, the coaching program that I started back in March, and it said “Hey, Shannon, we have someone in our Partnership Accelerator program who serves a similar audience to yours, and so here’s the connection in case you two want to connect and see how you might be able to collaborate.” So we get a meeting set up, and we’re chit-chatting all about our businesses, our goals, who we serve and how we can help each other, and we’re getting a podcast interview scheduled and she asks me what time zone I’m in, and I’m like “Eastern time, Columbus Ohio”, and she goes “No way, where in Columbus?” And I’m like, Blacklick, on the east side. And she goes “No way, I’m in Blacklick too!” So not only are we in the same city, we are in the same suburb and we live less than 2 miles from each other! Phyllis Nichols’ of Sound Advice Sales and Marketing has been helping entrepreneurs build their businesses since 2009 by infusing sales strategies with a daily sales action plan. Her mission is to help you craft the most compelling message and offer and get it out to the world where your audience lives, and helping people start a podcast is just one of the ways that she does that. Today we’re talking about: Why it’s important to pay attention to what other people ask for your help with How to know if your business idea could be successful. The most important part of selling. How small businesses and entrepreneurs can benefit from starting a podcast. Some surprising statistics about podcasts, and why you don’t need to have big numbers to make a big impact. Some tips for how to start a podcast and a free resource for getting started. The one belief Phyllis had to change about herself to get where she is today, and Phyllis’s advice for someone who is just starting out and struggling to get traction. So head on over to http://soundadvicesales.com/ and you can get your hands on that podcast quickstart guide right on the homepage, and then I also was recently on Phyllis’s podcast, which was super fun - I’ll link that up in the show notes and you can also go to peptalksforsidehustlers.com/soundadvice and it’ll send you over to my episode on Phyllis’s website. My favorite quotes from Phyllis: “People want to hear from you!” On imposter syndrome: “I’m good enough. I can back up what I’m saying. I can back up what I’m offering.” “Trust your gut and your feelings.” “My advice: Ask for help, connect with others and ask for help and support” Links: How to Build a Website for Your Podcast Podcast Quick Start Guide Peptalk for Side Hustlers Shannon Mattern Talks Podcasting and Websites

My Last Partnership Didn’t Go Well, What Could I Have Done Better? by Growth University

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Welcome to my April Income Report! Every month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way! Important Things That Happened in April We kicked off the Website Marketing Lab with a new round of students going through the 8-week program. Later in this episode I’m gonna break down my entire launch strategy for you and give you all the stats and numbers so you can see what that looked like. I started working on my Growth University Roadmap I completed the AccessAlly Advocate training. Review of Goals My goal for the month of April was quite a bit different from my typical goal of making $10,000 in revenue and paying myself $5,000 and setting aside the other $5K for taxes and expenses. And that’s because I made two pretty big investments in the future of my business in the first quarter of 2019: #1 – Becoming an AccessAlly Advocate for Nathalie Lussier’s AccessAlly membership plugin. That’s the online course plugin I use to run my Free 5 Day Website Challenge, my Website Marketing Lab and my Web Designer Academy, and it’s the online course platform that I recommend and implement for some of my clients. So basically I paid $1500 for a certification program, and I went through an 8-week training course to learn the ins and outs of the plugin. I completed the program, I’m waiting for my evaluation and then once I’m certified, I’ll be listed in the directory of AccessAlly experts for their customers who want to hire an expert to set up membership sites. I’m super excited about it because I really love the platform, I’ve seen huge success with it in my own business, and I know I’m uniquely positioned as both a web designer and someone who’s had great success with my own online courses to bring massive value to my clients. So that investment was a total no-brainer, I’m 100% confident that I’ll make it back and then some, but it was a short-term outlay of cash out of my bank account make it happen. #2 – Growth University The second big investment I made was in Growth University, a coaching program run by Bryan Harris from Growth Tools, formerly known as VideoFruit. The cost of the program at the time I enrolled was $5,000, and if you listened to my March income report, you know that I had a conversation with my husband about investing in this program, because it meant that instead of writing myself a full paycheck every month, I’d be shorting it by $1000 a month for 5 months to pay for this program, because my husband was a little iffy on me paying some random guy on the internet $5,000 for training (which cracks me up because my business is that I’m some random girl on the internet that people pay thousands of dollars to for training)! My husband is starting to understand that I do lot more than just build websites for clients I find online… Anyway, I opted for the payment plan option, but halfway through April I thought, I’d really just love to pay this off and be done with it and not drag it out, but if I do that, it means that I’ll have to short myself like a paycheck and a half. So again, I had that conversation with my husband, because really what I’m asking is for our personal bank account to pay for this training without it actually commingling our funds – knowing that I’ll do the work and do what it takes to make back the investment and then some. So we did. I paid off the Growth University investment in April, $4000. So, I think about myself in the early years of my business and my mindset around paying for coaching and training vs. my mindset now, and there’s a huge difference in my thought process – and my results. It’s not “I’m gonna spend money on this course and I hope this works for me, I hope I get the results they are promising…” It’s “I’m gonna spend money on this course, and I’m all in. I’m gonna make time for it, I’m gonna do all the steps and I have no doubt that I’ll get results because I’m not going to stop until I reach the goal I set for myself. And if I get stuck or need help, I’m going to ask for help.” Like, the way I used to think about it, it was like the results were out of my hands. And that’s why I kept thinking that things I was doing weren’t working. I’d try them once and if they weren’t a massive success, I’d declare it a flop and try something totally new. I’d think “That strategy doesn’t work, I gotta try something new.” But that’s totally not true, that’s just how I was thinking about it. And that’s not how I’m thinking about my Growth University Roadmap at all. The results are totally in my control. I’m thinking, “Everything I’ve done to this point has led me here, and my only job is to follow the plan we worked out together, and never stop until I reach my goal.” So you’ll see later on when I share my revenue and expenses that I had a HUGE outlay of expenses this month – something I may have thought about in the past as a risk that may or may not pay off. But now I think about them as a bet on myself, and those pay off for me 100% of the time. And they were planned, and I feel good about my decisions, and I am confident that I’ll reach my goals. What I Focused on in April So you may recall from my March income report that I launched my Website Marketing Lab course, which teaches you how to market your business online and get traffic to your website in authentic and algoritim-proof way. So in this income report I’m gonna break down my launch strategy and results for you so that you can do this yourself in the future. For anyone that’s new to the podcast, I have a free training called the 5 Day Website Challenge which teaches people how to DIY their website – and it teaches EVERYTHING. Like, all of the things that I do for my paying clients, I put that process together in a free training to teach people who are in the beginning stages of starting their business and really shouldn’t be investing in a professionally designed website yet how to do it themselves so they can start marketing themselves and getting clients. So I love web design, but websites are really a means to an end, and my real passion is online marketing, and creating websites that help people market themselves, and I love teaching all of those tactics to people, and showing them how to set up the tech to market themselves, because again, when you’re just starting out, you shouldn’t be hiring people to do this stuff for you because you’re testing out a lot of things, and so many things are going to change and you need that flexibility to be able to set that stuff up and make those changes yourself. So people sign up for my 5 Day Website Challenge, and they really just think of me as the tech girl, you know, their WordPress BFF. And the mistake that I’ve made in the past is to just jump straight from “here’s a free training to teach you how to build your website,” to “want to pay me to learn how to market yourself?” and there’s a disconnect. They either don’t look at me as their go-to marketing person, or they don’t realize that they have to market themselves because they think having a website will automatically bring them traffic. So I needed to do something to bridge that gap, the gap from having a website to actually getting traffic to the website, and the gap from thinking of me as your website person to thinking of me as your online marketing person. So that’s why my whole Website Marketing Lab launch strategy starting out with another free training called 5 Day Freebie Challenge where I taught my method for creating a freebie that helps you grow your email list on autopilot, and then at the end, I invited anyone who wanted to continue on with the process of learning how to market that freebie to join the Website Marketing Lab. So here’s how it worked – and I teach this strategy in depth in the free 5 Day Freebie Challenge – which by the way I’m actually hosting another free 5 Day Freebie Challenge on May 13 if you want to get in on it – just go to www.wp-bff.com/freechallenge or click on the link at the top of the show notes to save your spot. First, I have a bit of an advantage because I already have an email list, and last year I did a survey asking them what their biggest struggle has been when it comes to their business and what they want to learn next – and there were 2 things that kept coming up: how to market myself and how to get traffic. And I know that the answer to how to market yourself and how to get traffic is not what people typically think it is, like search engine optimization or blogging or social media. Those are tactics, not a strategy and I think that’s why people get so frustrated is because they go straight to tactics without having all the right pieces of the strategy. The answer to how to market yourself is building an email list, and the way you build an email list is by giving away valuable free content in exchange for an email address. And the way you get traffic is by sharing that free thing online with an irresistible call to action that makes people want to go to your website and get the free thing. And so I knew that what was going to move people from having a website and not getting traffic to having a website that gets traffic is to teach them how to create the freebie that they need to be able to execute all of the marketing tactics that are supposed to bring you traffic. And I also knew that the freebie is just one part of the overall equation, so I could deliver massive value by teaching them how to do that part for free, and then the natural next step for anyone that wanted to then learn how do all the tactics to actually get that freebie in front of their ideal clients would be to join me in the Website Marketing Lab. And if they didn’t join me, that’s okay too, they walked away learning a ton and they might decide to join the next time around, or tell other people about it. So to put together the free training, I outlined the 5 things people needed to learn to create their freebie, and then I decided I wanted to deliver the training live in a Facebook Group where I could interact with people and answer their questions instead of doing via email or prerecording it. I also created a workbook, because I wasn’t just teaching them concepts, I wanted the training to be really actionable, and I wanted them to walk away with something tangible – because I really wanted them to get a taste of what they’d be doing inside of my paid program. So here are the stats: I had 2500 people on my email list at the time. Starting about a week and a half before the 5 Day Freebie Challenge I sent out an email inviting my list to the free training. I sent three more invitations over the course of a week to anyone that didn’t sign up. I added a HelloBar across the top of my WP+BFFs site and my courses site so that any visitors there would see it and sign up. I totally forgot to put it on my Pep Talks for Side Hustlers website. I posted about it on Instagram a couple of times, and I created a pin on Pinterest about it, and I posted it in my Facebook Group a few times. And I mentioned it on a few podcast intros leading up to the start date. I didn’t run any ads for the training at all. I had 600 people sign up for the free training. So then, when people signed up, they got an email letting them know the details of the Challenge and what to expect, that I’d be sending them a workbook the day before the Challenge, and to join a special Challenge-only Facebook group that I created just for the Challenge. Then I’d go live each night at 7PM, and I’d send out the replay to them the next day if they couldn’t join me live. Out of the 600 that signed up, 350 actually joined the Facebook group, and I had about 40 to 50 people join me live every night, which was SUCH a blast. I taught my concept for 20 minutes or so, and then I spent the last 40 minutes answering questions. And by doing it that way, I learned a ton about what their needs were, and when it came time to invite them to join me in the Website Marketing Lab at the end, it was a natural next step for me to make the offer because I knew I was right on track, I wasn’t doing a hard sell, i didn’t feel like an informercial. Throughout the Challenge I let people know that on the last day I was going to let them know how to continue working with me, so it wasn’t like a bait and switch, and then I talked about the Website Marketing Lab at the end of Day 5, and then I also did a followup email sequence to everyone that signed up letting them know what kind of results they could expect by following the marketing roadmap I created for them inside the Website Marketing Lab. So out of 600 people, I had 8 new people join the program at $297 for the first month, and then $49/month ongoing – and that revenue was actually part of my March income report, it’s the $49 ongoing that you’ll see in this income report. And that’s actually in line with what I was expecting based on the price of the program. And then after it was over, I surveyed everyone who signed up but didn’t purchase and asked them what influenced their decision to NOT buy, and over 95% of respondents said that they wanted the program – and that their decision to NOT buy wasn’t motivated by price, which totally validated that I’m marketing it effectively, and that my price isn’t too high. So the key takeaways here are that when you can do something to provide massive value to your ideal client, but that’s also going to give you tons of insight on whether you’re on the right track or not, that’s always a good use of your time. I’m about to break down the revenue numbers for you in a sec, but I want to point out that when I sold the Website Marketing Lab, I hadn’t created any of the content yet. I did that for a few reasons – one, I’ve created programs before that no one purchased, and it’s a total waste of time. Two, doing a Live Challenge and interacting with the people I was going to offer my course to BEFORE I built it helped me make sure that I was creating exactly what they needed, instead of what I thought they needed. And three, it’s totally keeping me accountable to getting all the course content done, because that’s what I spent all my time on in April, was recording the modules I’d outlined, and setting them up in AccessAlly and releasing them to my students, week by week. And like I said, I’m opening up the program again in May and testing a different pricing structure –  with the added bonus for new students that all the content is done so they can work at their own pace! I’m also working on some new techniques to validate the pricing and my offer as part of Growth University so I can get that dialed in – because as those of you that listen to the podcast, I’m always worrying about my pricing. But when your students tell you they can’t believe what they’re getting for the price and that they would have gladly paid more, that’s a sign that you’re on the right track! So with all of that, here’s how much money I made and spent in April of 2019: TOTAL REVENUE: $6529.44 Affiliate Income: $1973.80 Courses: $1891.80 Done For You & Consulting: $2664.64 TOTAL EXPENSES: $6753.60 Get the full breakdown of income, expenses and net profit month by month here. NET PROFIT: -$224.15 BIGGEST LESSONS LEARNED This is the first time I’ve posted a negative profit, but I totally expected it, so it didn’t throw me into a panic like it might have had I not started actually planning out a monthly budget before the month started, Dave Ramsey style. I have an extra $4500 in expenses in April due to Growth University and AccessAlly Advocate training, which I totally planned on and knew I wouldn’t be paying myself for the second half of April – but what I didn’t plan for is a Done For You web design client not paying their invoice on time, which is why I have negative profit in April. I did get that payment, just not until May. So right now, I feel like I have a total clean slate. Everything is paid for, I’ve actually reduced my baseline expenses significantly, which you’ll start to see in my May income report which means I get to take home more profit, or bring in more help or whatever needs to happen as my partnerships start to bear fruit and my email list grows and I get more and more successful students coming out of the Website Marketing Lab and Web Designer Academy, and I start booking more lucrative Done For You projects. So my biggest lesson learned this month – and it’s one that I know I’ve mentioned before but it keeps proving itself to be true –  is that how I think, and what I believe about what is possible, is 100% responsible for my results. It’s what drives my action or inaction. It’s not that I signed up for this coaching program or that certification program, it’s that I believe that I will do what it takes to take action on what I learn inside of those programs and that I know I won’t stop until I’ve reached my goal, and that I believe that it’s possible for me. And so if you can start cultivating that belief in yourself too, that you’ll never stop trying until you get what you want, then your success is guaranteed. So if you want to sign up for my next 5 Day Freebie Challenge, even if you’re listening to this months after it was published, head on over to www.wp-bff.com/freechallenge and save your spot in the next one – I’ll teach you everything I can pack into 5 daily lessons about how to create the kind of freebie that helps you market yourself online. And if you need a website but have no idea how to get started, go to peptalksforsidehustlers.com/5day and sign up for the 5 Day Website Challenge and learn how to create a website for your side hustle.

A whole bunch of you have been asking when we might start releasing episodes every week, and most of you asking that question have suggested that it would be *great* if a couple of episodes a month were shorter and maybe even somewhat actionable.We’re in the process of making that happen by booking some new guests and leaning into specific expertises of some former guests.The new episodes will drop right into our Reboots feed - and we’ll call these shorter pieces *The Change Journals.* Our target release is for sometime in July.But I honestly don’t want to wait that long.A few weeks ago, my business coach - Bryan Harris of Growth University - launched a super informal podcast, called Lessons and Ideas.Sooooo, inspired by Bryan. I thought it would be fun to do a soft launch of *The Change Journals.* And this is our first episode.If you want some change navigation tools in your inbox like RIGHT THE HECK NOW! Check out RebootsPodcast.com/change.Send me your best email address at that link and I’ll send you 3 excellent change navigation tools, plus twice monthly-ish emails on the topic, plus links to our latest podcast episodes.

A whole bunch of you have been asking when we might start releasing episodes every week, and most of you asking that question have suggested that it would be *great* if a couple of episodes a month were shorter and maybe even somewhat actionable. We’re in the process of making that happen by booking some new guests and leaning into specific expertises of some former guests. The new episodes will drop right into our Reboots feed - and we’ll call these shorter pieces *The Change Journals.* Our target release is for sometime in July. But I honestly don’t want to wait that long. A few weeks ago, my business coach - Bryan Harris of Growth University - launched a super informal podcast, called Lessons and Ideas. Sooooo, inspired by Bryan. I thought it would be fun to do a soft launch of *The Change Journals.* And this is our first episode. If you want some change navigation tools in your inbox like RIGHT THE HECK NOW! Check out RebootsPodcast.com/change. Send me your best email address at that link and I’ll send you 3 excellent change navigation tools, plus twice monthly-ish emails on the topic, plus links to our latest podcast episodes.

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Welcome to my March Income Report! Every month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way! My March Goals So in my February Income Report, I talked about how instead of just saying I want to make $10,000 so I can pay myself $5K and have $2500 for taxes and $2500 for expenses and then being frustrated every month when it didn’t pan out that way because it pretty much never does, I decided to plan ahead for a realistic month in detail instead. Just like I’ve been doing for years with our personal budget, Dave Ramsey style. Write down all the known expenses, think about what other expenses might come up based on what I’ve got planned for the month, and then write down all the known income that’s coming in that month and see how it all shakes out. And then I know if I need to do any extra promotion of my products or do some extra outreach to book a new web design client instead of just crossing my fingers and hoping that it all works out! I mean, I wasn’t actually doing that, I had revenue goals and expense targets, but honestly they always left me feeling totally out of control. So I still have revenue goals, and it’s still $10,000 a month now, with the goal to have that up to $15,000 by the end of the year, but now, I feel like I’m in control from the start of the month, and I feel so much more confident. And just like my food plan and my exercise plan, if it’s not on the plan, it can’t just be added willy-nilly. The Shannon that sat down and planned out this month had her reasons why she decided this all ahead of time, and it’s my job to honor that plan. If you want to learn more about this planning mindset, go check out the podcast Losing 100 Pounds with Phit N Phat – even if you’re not into weight loss, seriously, its really really good and you can just take everything she says about weight loss, substitute business or marketing and she’ll blow your mind wide open. What I Focused on in March In March, I kicked off the month speaking at the Thrive Conference for bloggers, which was so amazing. I got to see all the girls in my mastermind again and spend time with them, I got to present on Google Analytics and what metrics to shoot for when monetizing your blog, and I got to meet some of the listeners of my podcast and 5 Day Website Challengers in person, which is always so awesome and humbling every time I meet someone in person who I’ve helped build a website and start a business. Also in March, I launched the latest iteration of my online course, The Website Marketing Lab. I kicked it off with the free 5 Day Freebie Challenge where I taught my method for creating a freebie that helps you grow your email list on autopilot. Then after that 5 Day Challenge I opened up enrollment into the Website Marketing Lab, which teaches how to actually market yourself online in a way that feels authentic, how to find your ideal clients online, get them back to your website and eventually turn them into your best customers. My big focus in March was creating all the content for the 5 Day Freebie Challenge, marketing it and getting as many signups as possible. And I’ll break down my launch strategy for you with all my numbers and results in a future episode. The other thing I focused on in March were the few open Done For You client projects I had open. I shifted around my yoga schedule so that I’d have bigger uninterrupted blocks of time to work on those projects, and I moved as many meetings as possible to start at 3PM or later so that I could have more uninterrupted time during that day to focus on getting that work done as fast as possible. Also, the fruits of my Partnership Accelerator labor were totally paying off in March because I did a TON of guest interviews for this podcast, and you’ll hear those all throughout the month of April!  You may have noticed that I’m up to two episodes a week, Wednesdays and Saturdays, because I’ve had so many guests on the show if I spread them out weekly you wouldn’t get to hear from them til June – and they are SO GOOD, you guys, I don’t want you to wait to learn from all of my guests! Finally, I made the decision to continue on with the Growth Tools Team after the Partnership Accelerator, and I made a really big decision to invest in Growth University. And when I say I, I really mean we, because it’s one of those investments that’s more than just a normal online course, and I felt like rose to the level of having a conversation with my husband about it, because it’s very possible that in the short term I might have to pay myself a little less each month to cover it. So of course I took him to his favorite place to get craft beer, and then imagine telling someone who understands what you do for a living on like a very surface level – just like I know what he does for a living but I have no real grasp of the details of it – that you want to pay some guy you met online thousands of dollars to help you grow your business. So I’m answering questions like, “Okay, who is this guy?” “Bryan Harris from VideoFruit.” “How do you know him?” “Well, I heard him a few years ago on a podcast that I listen to with this other guy, Pat Flynn who’s the one that gave me the idea to start this business in the first place? I heard him on Pat’s podcast and I started following him, and taking action on all of his free advice and every single thing he ever recommended worked really well for me. So then I joined his Partnership Accelerator in January and that’s why I’ve been having so many interviews with guests on my podcasts and collaborating with all these people, and they invited me to their coaching program and I really, really think it’s going to be the thing that takes me to the next level.” And then he gives me like a long stare and is like, “I trust you, but I don’t want you to pay for it all up front just in case it turns out to be a scam.” And you guys, in that moment I felt such a wave of relief. Because this is unlike any other business coaching or program I’ve done. So when I enrolled, I had to fill out this like, super comprehensive form telling them everything about me, my business, my customers, my pain points, my goals and my dreams, my numbers, my revenue, and then they went away for a couple weeks and reviewed all of my stuff, and then came back to me with a personalized step-by-step roadmap of all the steps I need to take to reach my goal. Like, I don’t have to guess anymore. I don’t have to wonder if I’m doing the right things anymore. I know exactly what to focus on and where to put my time in order to get where I want to be. And the other really cool thing is that all of my students inside the Website Marketing Lab are getting the benefit of me going through my own process as I lead them through theres. It’s pretty awesome and I’m very excited about it – so I’ll keep you posted in future income reports. Total Revenue: $11,846.18 Affiliate Income: $1815.80 Courses: $5098.00 Done For You & Consulting: $4932.38 Total Expenses: $4714.32 Get the full breakdown of income, expenses and net profit month by month here. Net Profit: $7131.86 Biggest Lessons Learned As I reflect on March, for I think the very first time, my online course revenue exceeded my 1:1 client project revenue, and that, my friends is SUPER exciting. That is totally my plan. I’m not abandoning my 1:1 client work, but I want the majority of my income to be from scalable sources and be consistent, recurring revenue every month that I can count on. And so I think I’m definitely on the right track. And like I mentioned last month how I felt like I was really getting behind, paying myself late and from money that’s really next month’s money to pay paychecks this month, that cash flow is easing up a bit. I’m still working a lot of hours simply because I’ve decided to take on all the client work instead of outsourcing so that I can improve my cash flow, because sometimes you gotta do what you gotta do, right? But the difference between now and last year when I burnt myself out overworking is that I’m making time for me. I’m working out every day, I’m getting good sleep, I’m drinking lots of water, I’m planning my healthy meals ahead, I don’t feel super stressed out all the time. The planning method my business coach Vicki Fitch taught me – I feel like it’s finally become second nature. I’m planning ahead, I’m showing up like a boss, I don’t always feel behind and like everything’s on fire, and I have a solid plan and roadmap ahead of me. And we’re only 3 months into 2019! My Website Marketing Lab launch was so much fun, you guys. Instead of doing a webinar, or just doing it all via email, I did a Facebook Challenge where every night for 5 nights I went live in a special facebook group just for this promotion, and I taught something about how to create a shareworthy freebie that helps you grow your email list on autopilot – and the engagement and participation I had in that group was like, mindblowing! It was a total blast. And then after those 5 days, I opened up the cart, continued giving feedback and teaching in the Facebook group and then anyone that wanted to continue with the next steps in the program joined the Website Marketing. It was one of the first programs and promotions, aside from the Web Designer Academy that just felt, right. Like, not everything went right, I messed some things up and whatever, but I felt totally solid in the value I was delivering and that’s in the program. And I’ve honestly always felt a little shaky on that with the other programs I’ve done, I think because I hadn’t framed a clear outcome for my students. And in the Website Marketing Lab we have a clear goal – your first or next 500 email subscribers – with really actionable steps to get you there. I can’t wait to do it again in May! But like I mentioned earlier, I’ll do a whole separate episode for you breaking down my whole launch process. So that’s it for my March income report, and I’ll see you right here next week where I’m talking with Sarah Morgan of XOSarah all about how to experiment your way to success.

There's a lot of anxiety in the higher-ed space right now as competition for enrollment becomes fiercer. But that doesn't mean there aren't colleges and universities who are thriving. How do they do it? What are successful universities doing? Listen in to the show to hear the answers from leaders and peers in higher education.

Sean Ellis. He’s the founder and CEO of GrowthHackers.com, he coined the term “growth hacking” in 2010 after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout. He also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? – Peep Laja Favorite online tool? — The Calm App Do you get 8 hours of sleep?— Yes If you could let your 20-year old self, know one thing, what would it be? – “I wished my 20-year old self knew things are going to be pretty good”   Time Stamped Show Notes: 01:25 – Nathan introduces Sean to the show 02:03 – Sean speaks at The Capital Factory in Austin, Texas 02:07 – Sean’s talk was about viral coefficients and why it’s important to decrease the time of the original share to really drive growth 02:50 – If you don’t have a lot value at the foundation of the growth, it’s hard to make your business sustainable 02:56 – Sean tries to understands the value of the product first, then goes backwards from there 03:16 – Sean used the referral program for Dropbox 03:30 – Sean, together with the group, came up with the idea of giving away free storage for referrals 03:45 – Sean’s friend tested a double-sided referral program prior to Dropbox 03:53 – Sean’s friend is James Siminoff, founder of Ring and the previously the CEO of PhoneTag 04:45 – Sean provides advice on viral coefficients 04:55 – In the case of DropBox—“Referrals were strong before the referral program went in place” 05:12 – Understand what the motivation is for people to do refer 05:18 – Think about every step in the process; for example, what’s the prompt that gets people to share? 05:42 – Optimize all the steps of the referral process 05:47 – The more you have qualitative and quantitative insights about what’s happening, you’re going to be more informed in the tests that you are running 06:41 – Eventbrite didn’t have an incentive, but just a natural viral product in itself 07:18 – Eventbrite helps companies sell tickets 07:30 – Eventbrite doesn’t only offer a convenient experience but also good SEO, social integration, and other factors that will help you sell tickets 08:00 – Sean worked for LogMeIn’s marketing for 5 years 08:05 – LogMeIn is now a $5B company 08:07 – “Natural word-of-mouth was huge with LogMeIn” 08:10 – By the time Sean left LogMeIn, 80% of the users were coming in through word-of-mouth 08:15 – LogMeIn was spending more than $1M monthly with a 3-month payback on acquiring customers 08:21 – “Value drives word-of-mouth” 08:35 – At first, the majority of LogMeIn’s users didn’t really use the product 09:25 – The CEO and whole team worked together to find out the problem with the customer experience 09:55 – LogMeIn has always been cash flow positive 10:13 – Look up how Sean runs questionnaires in his Youtube videos and slideshows 10:31 – Qualaroo is about customer insights 10:45 – Sean acquired Qualaroo in 2012 10:49 – Qualaroo was acquired from KissMetrics 10:53 – Qualaroo was a side business and Sean was an advisor for it 11:08 – Sean built Qualaroo to millions of dollars of recurring revenue and sold it last year 11:45 – Sean bought it for less than a million dollars 12:00 – The revenue of Qualaroo was less than a hundred thousand dollars 12:25 – Qualaroo was acquired by Xenon 13:01 – Jonathan Siegel owns Xenon 13:14 – Sean wanted to sell Qualaroo and wasn’t trying to get top dollar for it 13:57 – Sean had a 7-figure advance on the book, so he’s not losing money 14:09 – Sean has signed with Crown Business 14:29 – Sean has self-published a book before 14:49 – Sean’s background and Growth Hackers allowed him to get a great deal with Crown Business 15:00 – Sean is the guy who came up with the term “growth hacking” 15:09 – There are already a lot of publishers who approached Sean to write a book about growth hacking 15:22 – Morgan Brown is Sean’s co-author 15:47 – Morgan and Sean hired an editor to write the proposal 16:10 – Sean’s agent is Lisa DiMona 16:30 – The process is getting an agent to invest in your book, they help you with the proposal and they pitch your book 17:21 – Sean’s plan to make the book a successful one 17:26 – First is to gain momentum to get on the New York Times’ Bestseller List 17:43 – The weekly sales is what will determine whether you make the list 18:05 – “If you get on the list, then it’s a lot easier to stay on the list” 18:32 – People’s perception on growth is often a bit flawed 18:45 – Growth hacking is more about testing stuff and doubling down when something works 19:04 – Sean has some copies of his book for his Microsoft presentation 19:20 – Sean also has some copies for different companies 19:31 – Sean offers ticket bundles for Growth Hackers Conference in May, in LA 19:37 – Growth University’s growth master training course has bundled with book sales 19:43 – Sean is running bundled ads, too 19:51 – Sean is getting sub $50 sales on their course with the book bundled 20:51 – Sean is currently at a ConversionXL conference 21:05 – Peep Laja was on Episode 620, and he is the founder of ConversionXL 21:37 – Sean didn’t commit to buying any books 22:35 – Why should people buy this book rather than the other growth hacking books? 22:39 – “Ryan Holiday’s book was awesome to bring attention to growth hacking” 22:47 – There hasn’t really been a guide book to what do you do as a team, especially for bigger companies who want to replicate what Facebook or Uber has done 23:12 – Marketing isn’t that hard, but you need cultural change, cross-functional coordination, and collaboration 23:31 – Hacking Growth has the methods for what you need to drive growth at its foundation 23:44 – It is powerful and people need help 24:06 – Crossing the Chasm provides observations regarding the growth process 24:20 – The main difference between this book and Sean’s is that it doesn’t tell you how to organize your team to exploit that growth situation 24:32 – “We’re not just telling you the fundamentals of how growth works, we’re telling you how to run a growth process across a team...” 25:02 – “You need to have a very integrated coordinated team and the best time to build it in your business is early, when the culture is malleable to do it” 27:20 – The Famous Five   3 Key Points: Regarding viral coefficients, the more you have qualitative and quantitative insights about what’s happening in the referral and sharing process, the more informed your tests will be. Growth hacking is more about testing stuff and doubling down when something works. You NEED a very integrated, coordinated team—the best time to build this into your business is early on, when the culture is still malleable.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. 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