Podcasts about pollen vc

Today's guest is Martin Macmillan, Founder and CEO of Pollen VC. In today's episode, he talks about measuring the financial impact of UA spend. In mobile marketing, ROAS has long been the go-to metric. However, a recent encounter that Martin had at a gaming conference revealed a critical blind spot—time. Two studios, seemingly comparable in ROAS, had vastly different realities. In this episode, we take a closer look at the financial impact of UA activity - and the nuances around measuring this.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/measuring-returns-ua-spend-martin-macmillan-pollenvc/ KEY HIGHLIGHTS⛑️ The simplistic approach of ROAS neglects the crucial factor of time in assessing performance.

On this episode of the CFA Society San Francisco Podcast, we had the pleasure of speaking with Stan Rudoi, CFA, Vice President of Growth and Analytics at Pollen VC. Stan is an expert in finance, product management, and marketing, with a focus on the mobile gaming, fintech, and SaaS industries.At Pollen VC, Stan plays a key role in developing cutting-edge revenue-based lending products, managing client relationships, and leading the design of specialized financial models, calculators, and dashboards. He advises and invests in mobile companies, helping them optimize capital efficiency, select debt funding partners, fundraise, and develop user acquisition strategies.Listen to the full interview, where Stan discusses mobile gaming and venture capital.CFA Society San Francisco is a not-for-profit professional association, supporting members of the Northern California investment community and beyond. Learn more by visiting our website or connecting on LinkedIn.This podcast is provided for general interest only. Content is not intended to be, nor should be interpreted as recommendations or fiduciary advice.

When it comes to funding a young app venture, folks often seek out angel investors, venture capital, or equity investors. But in this episode, we sit down with Martin Macmillan, CEO of Pollen VC, to talk about a totally new way to finance an app business. It's called "revolving line of credit" funding and it's fast, flexible, and data-driven. Tune in to hear Martin share insights on How this financing method worksHow Pollen VC's funding model differs from the othersWho can benefit from it How "Clean Room Accounting" strategy can help apps better manage their financesFinancial forecasting for subscription apps: Pollen's calculatorJoin us for a fresh perspective on app financing with Martin Macmillan.For noteworthy quotes and key takeaways from the episode, read the article - A guide to financing your user acquisition with Martin Macmillan (Pollen VC)Episode Topics at a GlanceFixed-income trading Funding options for startupsHow Pollen VC invests in the UA stage The ideal investee profile for Pollen VCHow do you work and compete with your contenders? Clean room accounting for UA/monetization Why Pollen VC is moving toward subscription appsPollen's online calculator: ROAS, LTV, and cash flow More about MartinMartin Macmillan is Founder and CEO of Pollen VC. He has 20 years of experience in launching and building technology businesses in financial services and media sectors and a prior career as an investment banker.Having directly experienced the growth challenges facing tech start-ups and the lack of debt financing options open to early-stage technology businesses, he saw the opportunity to marry his traditional financial markets and technology experience to create a new financing model for the app and gaming economy.Prior to founding Pollen VC, Martin was CEO at Soniqplay, CEO at Level Four (acquired by clear2pay), and a Director of UBS in London and New York, where he ran the Eurocommercial paper (ECP) trading group and conceived and delivered UBS' first client-facing electronic debt trading platform.Pollen VC's LinksSubscription app calculatorThe Definitive Guide to Selecting a UA Financing PartnerClean Room Accounting for UA/Monetization blog postRIP Mobile Games Publishing blog postTimestamps00:00 Welcome to the Subscription League 00:20 What is fixed-income trading? 01:20 Martin's journey to founding Pollen VC 02:28 Ways a founder can fund their start-up 04:48 How Pollen VC pushes user acquisition later into the cycle 09:05 When should start-up founders get a revolving line of credit? 10:13 How do you work and compete with your contenders? 13:35 Clean room accounting for UA/monetization 15:58 Why are you moving towards subscription apps? 18:12 Where to learn more 22:49 Wrap Up 23:06 Thank you for listening!Transcript

Did you know that an increase of only 5% in customer retention may raise profitability by 95%?* Figuring out your customers' lifetime value (LTV) is a vital step to increasing your profitability. You will discover: - What is the lifetime value of a customer - How to calculate lifetime value of a customer the easy way - Can LTV predictions be made with machine learning? - How to forecast cashflow What is LTV? Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This ‘worth' of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting. It is a key metric in subscription based business models, along with MRR (Monthly Recurring Revenue). Martin Macmillan is the Founder and CEO of Pollen VC, the leading provider of non-bank debt financing to the digital economy. Learn more: https://pollen.vc/ https://pollen.vc/calculators/roas-ltv-and-cash-flow/ App Audits: https://apps.apple.com/us/app/mid-ages-rpg-adventure/id1599055907 https://play.google.com/store/apps/details?id=com.glitchedlab.driftup2.carxdriftracing.driftinggame.cargames.highway.max.pro.tokyo.hypermaxpro.thumb.racing.driftstunts SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

VC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? In episode #475, our host Peggy Anne Salz speaks with Martin Macmillan, CEO of Pollen VC, which gives credit lines for app and game publishers to fund their user acquisition programs. He talks about the coming winter in VC funding and busts myths regarding what gaming giants are really worth.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Martin Macmillan is the founder and CEO of Pollen VC, a financing company that provides flexible credit facilities for mobile game developers who are doing user acquisition. With Martin, we talk about the evolution of UA funding in mobile games, how debt financing is becoming the norm for marketing and we hear Martin's views on the boom of the games industry and how that is affecting everything.

Welcome to another episode of Action & Ambition. Today's guest is Martin Macmillan who is helping app and game developers to borrow as much as four times' their monthly revenues. Pollen VC's fresh approach to lending comprises advances made on the basis of real-time information about upfront sales of the app, combined with Pollen's data-based estimates of future spending by live users. You're going to love this episode. Let's get to it!

The UK's financial regulator, the Financial Conduct Authority, warns consumers against using Binance, a major digital currency company. Cryptocurrency investor Colin Stone tells us why this is the latest in an ongoing tussle between the scepticism of financial regulators, and free-market investors in currencies like Bitcoin. We go to Lisbon to hear about the latest in Portugal's covid travel restrictions – the BBC's Alison Roberts explains what missing out on UK summer tourism means for the country. Japan's business culture is in the spotlight once again, as Tokyo-based Toshiba yields to global management styles, in a move away from an insular corporate environment; economist Michael Hughes tells us what it means for the world's third largest economy. Oil prices have been flip-flopping for years, in an indication of competition between Saudi Arabia and the US – analyst Ellen Wald gives us the latest. Finally, as money flows in to the tech start-up space, we speak to Martin MacMillan, the founder of Pollen VC - a firm involved in the behind-the-scenes world of financing lucrative start-ups.

Our Guest this week is Christen Luciano, Strategic Partnerships at HubSpot. HubSpot is a CRM and automation platform for small and mid-market companies. This week we discuss the intersection of mobile and B2B. We compare and contrast how B2C companies often utilize mobile apps as a core revenue driver, while B2B businesses tend to utilize apps for engagement and retention. We dive into how messaging is becoming increasingly important B2B mobile apps and we discuss the holy grail of cross-platform measurement (and why HubSpot may be uniquely positioned to solve the white whale of attribution). Also, Pollen VC is pitching a new UA funding method, Electronic Arts Acquires Playdemic for $1.4B and Singular says ad dollars are feeling iOS ecosystem for Android. Plus Upptic is hiring! Visit upptic.com to apply! Guest: Christen Luciano References: Pollen VC now allows devs to borrow four times their game's monthly revenue Electronic Arts Acquires Playdemic, from WB and ATT for 1.4 Billion $1.5B in ad spend shows iOS 14.5 is driving mobile ad spend to Android App: Instacart Rec Room Turo

Hello and welcome to the first PocketGamer.biz podcast. This is a regular new feature from the PocketGamer.biz editorial team, which will provide insight into the rapidly evolving world of mobile games. Join Jon Jordan, Matthew Forde and Brian Baglow as they tap into their industry contacts to bring you the innovators, the pioneers, the creators, the founders and the business leaders who are shaping the global mobile market, and lifting the lid on the topics that matter most. To kick off this week's show, the team looks at some of the key stories we're seeing in our news feeds (03:25m): The acquisition of Golf Clash developer Playdemic by games giant EA - could golf finally topple football from the hearts and minds of the global gaming public? (spoiler: no). In-game advertising - can we finally wave goodbye to the intrusive interstitial video ad? (spoiler: meh) Hypercasual game jams - There are millions of dollars on offer to developers for new ideas, is this the mark of a mature market, or is the sector already running out of steam (no spoiler: you'll have to listen in to find out) The first-ever podcast guest is the excellent Martin Macmillan from Pollen VC, who explores the world of funding and finance - but not as you know it. Despite the company name, Pollen VC is not a venture capital fund, but a finance company of a different kind. Martin talks to Brian about funding and finance in game development, what it takes to support a successful title, and why equity funding isn't always the answer. We also highlight new research which suggests that game developers need to think very carefully about their role in the industry, if they ever anticipate an ‘exit'. We'd love to hear your thoughts and feedback. You can email us: podcast@steelmedia.co.uk, or like and leave comments on Twitter: https://twitter.com/pgbiz If you enjoy the podcast a rating or review is always welcome. Thanks for tuning in.

A mobile app user acquisition funding is a crucial process every app business owner should know well to succeed. Too often it's being neglected and it leads to an app project failure. In this episode we want to fill the gap for app developers and brands and talk about an app projects funding. Today's guest is Martin Macmillan, CEO and co-founder of Pollen VC—a financing model for mobile apps and game publishers to unlock unpaid revenues and eliminate payout delays up to 60+ days. How? By connecting to their app store and ad network platforms. Today's Topics Include: ✔️  App Business Funding: Solving app developer problems, payments ✔️  Use old financial services knowledge and new knowledge as app developer ✔️  Company Portrait: Digitally verify sold or displayed but unpaid receivables every day ✔️  Borrowing Base: Pull IP or ad network revenues and borrow up to 95% ✔️  Misunderstandings: User acquisition and financial staff need to speak same language ✔️  Key Metrics: Calculate user acquisition machine as an investment equation ✔️  Capital Stack: Start with cheapest, next most expensive, stop when it doesn't make sense ✔️  Economic Laws: Demand-and-supply curve for UI for a mobile app ✔️  Public or Private: As companies get bigger, budget process gets harder ✔️  Android or iOS? iOS ✔️  What is Martin's favorite mobile app today? Vivino ✔️  What's Martin wanting with technologies? Longer battery life and a bigger keyboard Links and Resources: Martin Macmillan's Email Pollen VC Pollen's LTV Calculator and App Cashflow Forecaster Quotes by Martin Macmillan: “Most developers and publishers that we're working with, they just want to know what is available, how much can I draw, and when can I get it?” “The user acquisition is nothing more than an investment equation. How much money do you invest? When do you break even on the money? When do you get your return on your money?” “A lot of people didn't really realize whether their UA was likely to be ROI-positive or not.” “Be very focused on profitability, as opposed to a source of capital or anything else. You want to be able to do everything that's going to keep you driving towards maximizing your return.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

A mobile app user acquisition funding is a crucial process every app business owner should know well to succeed. Too often it’s being neglected and it leads to an app project failure. In this episode we want to fill the gap for app developers and brands and talk about an app projects funding. Today’s guest is Martin Macmillan, CEO and co-founder of Pollen VC—a financing model for mobile apps and game publishers to unlock unpaid revenues and eliminate payout delays up to 60+ days. How? By connecting to their app store and ad network platforms.    Today’s Topics Include:  ✔️  App Business Funding: Solving app developer problems, payments ✔️  Use old financial services knowledge and new knowledge as app developer ✔️  Company Portrait: Digitally verify sold or

Pollen VC offers credit lines that are secured by your app store revenues, so you can access your cash when you need it most. As your business grows your credit line grows with it. Take control of your finances and grow your business without the need to raise dilutive equity financing or rely on cumbersome bank facilities. Martin Macmillan: https://www.linkedin.com/in/martinmacmillan/   Pollen VC LTV Calculator: https://pollen.vc/financial-forecaster-start *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Coming up is a fireside chat with Zynga's VP of Corporate Development & Strategy, Diwakar Rao recorded from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover what Zynga looks for in their acquisitions, if Zynga has plans to go outside of mobile, trends in M&A and how 5G and Stadia affect the mobile landscape. Diwakar Rao is the VP of Corporate Development & Strategy at Zynga.

Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more.

Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast. You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.

Today on Mobile Presence our host Peggy Anne Salz is joined by Martin Macmillan. He is the founder of Pollen VC, a FinTech with offices in London and San Francisco that provides app developers and companies early access to revenues they’ve earned from the app stores. They talk about LTV, which is called the mother of all metrics. They dive into what took developers so long to get their head around it, and how to define or calculate it as well. 

On the heels of her latest contribution to Forbes, where she writes about mobile and apps, our host Peggy Anne Salz welcomes Philipp Gladkov -- the 30-year old CEO of Pixonic, a Moscow-based studio best known for the massively popular multiplayer mobile game app Walking War Robots. Phil discusses the motivation to develop the game and the strategy he followed to reach a string of significant milestones. In April 2016, the app  broke into the U.S. Top 200 grossing charts. Two weeks later, it climbed to 102 in the charts. We also discuss how has tapping into a new on-demand funding model from Pollen VC has allowed the company rapid access to earned revenues, paving the way for Pixonic to continually reinvest revenues into user acquisition and re-engagement to consistently improve its growth trajectory.

An emerging long tail of smaller and niche app developers is becoming more apparent in the mobile app space. Peggy Anne Salz and Shahab Zargari welcome Martin Macmillan -- the founder of Pollen VC  to tell us more about this new trend and how indie app developers everywhere can benefit.

Hosts Peggy Anne Salz and Shahab Zargari welcome back Martin Macmillan, CEO of Pollen VC, who discusses new internal research that uncovers a Long Tail of app developers growing in both numbers and in the amount of money they can make with their app. Martin also walks us through top tips you can follow to get more users for your app.We also delve into developments within Pollen VC, a company positioning itself in the center of the app ecosystem to help app developers in the U.S. and U.K.(with more countries on the roadmap) accelerate the growth of their business by giving them faster access to their earned revenue. By taking a feed directly from the central billing system of an app store, Pollen VC accesses the app sales information and data that allows it to advance developers 95% of the total revenue they have earned in app sales and in-app purchases every seven days. App developers can also choose to reinvest 100% of their daily revenues directly into paid advertising campaigns to reach and acquire new users.Be sure to read up on the new research form Pollen VC and Priori Data to find out more about the rise in the number of app developers making serious money with their apps. (Results have been widely reported across blogs including Gamesbeat.) Meantime, here is a quick summary of the surprising top line numbers:Among the initial findings:The number of publishers making between $1,000 and $5,000 monthly has increased 12 percent to reach 6,300 publishers in April 2015, up from 5,600 in September 2014.The number of publishers earning $5,000 to $10,000 per month has increased 5 percent to reach 2,100, up from 2,000.The number of publishers earning between $10,000 and $50,000 per month has increased 6 percent to reach 3,300, up from 3,100.

Martin Macmillan of Pollen VC joined the podcast to talk about Pollen VC's early payment options, user acquisition advice and