Podcasts about ridiculously consistent growth

Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 access to brands. Surprisingly, the brands that put their customers first have survived even the worst phases of the pandemic, according to best-selling author and returning guest on Brainfluence, John Jantsch. Notes & Resources: https://www.rogerdooley.com/john-jantsch-engine/ John advocates customer-centric marketing and brings us lessons from his most recent book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He talks about the importance of focusing less on generating “more” leads. Rather, you should enhance the buying experience of your existing customers to generate organic referrals and leads. He explains how strategically (and authentically) partnering with your top 20% customers does your business more good than investing in lead generation. John also reveals his 5-step marketing process that helps discover and map businesses to their ideal customers. Consistent business growth in today's times depends almost entirely on the quality of customer experience offered. Improve it and your customers will take your business to the next level before you  know it. Tune in to the conversation to learn more!

https://www.amazon.com/John-Jantsch/e/B001IGSSW2/ref=dp_byline_cont_pop_book_1   John Jantsch has been called the World's Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. John Jantsch is a marketing consultant, speaker, and Wall St. Journal best-selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, The Referral Engine, SEO for Growth, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine.   He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.  

Are you a small business owner that wants to be profitable and scale effectively? This episode is for you! In this episode Eric welcomes John Jantsch, Founder & President of Duct Tape Marketing, to talk about his approach to overcoming challenges in small business marketing, along with what has changed in marketing trends, the customer journey, and martech over the past few years.John speaks on the inspiration behind his first book, Duct Tape Marketing, as well as what you can expect from his new book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He also shares expert insight into attribution, optimizing your “customer success track”, presenting yourself as a thought leader, and sustainably scaling your small business.“A lot of agencies are discovering today that without a unique point of view, without a unique system, without a process for educating and onboarding and doing the work that they do to get results for clients, it's kind of a race to the bottom.”   - John Tune in to hear the true story of how John helped a small waterproofing business attract new, ideal customers and scale successfully. Plus, you'll learn why you need to start structuring your content around hub pages!“An effective strategy will do two things: it will help you know what to do and it will help you know what not to do.”      - JohnAbout Eric Stockton, VP of Demand Generation, Constant Contact:A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstocktonAbout John Jantsch, Founder & President, Duct Tape Marketing:John's mission is to help small & local business owners, professional services providers, and consultants streamline their marketing approach, increase revenue and scale strategically by providing a proven, practical and simple system called Duct Tape Marketing.Connect with John: www.linkedin.com/in/ducttapemarketing Visit his website: www.ducttapemarketing.com Buy his renowned book, Duct Tape Marketing: https://amzn.to/3jn1MeE Buy his NEW book, The Ultimate Marketing Engine: https://www.theultimatemarketingengine.com

Conversation with John Jantsch, a marketing consultant, speaker, creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, and best-selling author.  His newest book is “The Ultimate Marketing Engine:  5 Steps to Ridiculously Consistent Growth.” Episode on Website

Mandi Ellefson discusses global shifts in marketing with John Jantsch, the founder and President of Duct Tape Marketing. John has been featured in multiple publications including The New York Times, The Huffington Post, Inc. Magazine, and USA Today. In addition to training and licensing independent consultants and agencies using the Duct Tape method, John is also the author of several books focused on marketing and professional development.  You'll hear Mandi and John Jantsch talk about: “Every author loves to hear [that their book] meant something to people and had an impact.” John shares insights about his most recent book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. [2:27] “People don't recognize that you should be selling all the way through your process.” You don't just promote your product: you also promote your team. Mandi discusses why. [9:26] “Secret number one to raising your prices to where they should be is having confidence.” When that confidence is translated to your performance, it shows in your results, and attracts customers to you. [16:16] “What if we began to think of our customers more like members?” John talks about developing deeper, more personalized relationships with customers. [18:57] “I think there's never been a better time for businesses to innovate and try new things,” John remarks. He and Mandi briefly explore the global shift in the approach to marketing caused by the remote world. [22:13] Resources John Jantsch on LinkedIn | Twitter DuctTapeMarketing.com Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

John Jantsch is a marketing consultant, speaker, and the author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide as well as his latest book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. John is the Founder of the Duct Tape Marketing Consulting Network, which trains and licenses independent consultants and agencies to use his marketing method. The business works with small business owners to help them gain clarity, confidence, and customers with proven marketing strategies and tactics. Today, John provides insight on small business marketing and why marketing isn't solely an online activity. He reveals the five steps for consistent business growth and the method of attracting ideal clients. He explains why thinking of customers as members is an excellent way of improving your business interactions. John also outlines how to build a marketing engine and position yourself to scale with your customers. “Start simple, master one channel, and then add another one, don't try to do it all.” - John Jantsch This week on SmallBizChat Podcast: Resources Mentioned: Connect with John Jantsch: Become Your Own Boss Book GIVEAWAY! The 2020 pandemic has been so hard on America's small businesses - and America in general. If you're ready to start your dream business, then look no further! I'm currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it's your time to shine. All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

Grounded content strategy is practical strategy, who better than the founder of Duct Tape Marketing to help us with this?  John Jantsch has a new book "The Ultimate Marketing Engine, 5 steps to ridiculously consistent growth." Everything we talk about comes from his real-life experience building businesses for his clients.   Get two free chapters of his book at  https://theultimatemarketingengine.com/    Follow John: Instagram https://www.instagram.com/ducttapemarketing/ Twitter https://twitter.com/ducttape Get on the waitlist for Marion's classes:  https://www.madmotion.com/grow-your-podcast.html   Follow Marion Abrams Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/  

John Jantsch talks about his new book on marketing, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth.

What would it be like if you became the only business that mattered to your customers? How can you get 100 percent of the people who eventually buy your products or services to tell their friends? These are some of the powerful questions John Jantsch poses in his latest book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He walks us through how to scale by ensuring transformation for your customers and clients. You grow as they grow. What is the Ultimate Marketing Engine? As John says, "A successful customer." More About John: John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. ❤️ Enjoying the show? The best way to thank us is by leaving a rating or review. Free Time is listener supported—consider donating to become a podcast BFF Insider and you'll get access to a monthly Q&A call with Jenny and private feed.

John Jantsch of Duct Tape Marketing fame drops by for a lively interview about his latest book. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth is available widely in bookstores and online. The Guides interview John who continues his practical advice for business owners. It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. Introducing the Customer Success Track The Ultimate Marketing Engine introduces an innovative new approach to marketing strategy that will transform how owners view their business, their marketing and perhaps, even how they view every customer. We covered: Why strategy must come before tactics.How to narrow your focus and choose only ideal customers.Why no one wants what you sell – and what they actually want.How to use story and narrative as the voice of strategy.How to construct the perfect customer journey.How to grow your business with your customers. Play the episode!

The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch About the Book: It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. Introducing the Customer Success Track The Ultimate Marketing Engine introduces an innovative new approach to a marketing strategy that will transform how readers view their business, their marketing, and perhaps, even how they view every customer. Readers will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This book will help readers take control of their marketing while creating ridiculously consistent business growth. About the Author: John Jantsch is a marketing consultant, speaker, podcaster, and author. His other books include Duct Tape Marketing, The Referral Engine, The Commitment Engine, Duct Tape Selling, SEO for Growth, and The Self-Reliant Entrepreneur. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. John's small business advice has been featured in The New York Times, The Wall St. Journal, Forbes, Fast Company, Entrepreneur, CNBC, and CNNMoney among others. Seth Godin called John Jantsch the "Peter Drucker of small business tactics." And, interesting fact - he is now a member of a very exclusive club, The Marketing Book Podcast 5-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/ultimate-marketing-engine-john-jantsch

In this episode of the Duct Tape Marketing Podcast, I'm doing part three of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I'm diving into step three – narrowing your focus and identifying your ideal customer.

In this episode of the Duct Tape Marketing Podcast, I'm doing part two of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I'm diving into step two – finding the real problem your business solves.

In this episode of the Duct Tape Marketing Podcast, I'm doing part one of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I'm diving into step one – taking your customers where they want to go.

Learn about how to get your customers to “come back” again and again, how D.A.D. can help you stand out in a crowd, and how to grow your business by growing your clients' business! Bite-Sized Delight From the Episode: • Avoid the “Terminator” Customer - Shep Hyken's newest book ”I'll Be Back” explains why customers leave and how to design your business to keep them coming back. • Different Experiences Can't Be Ignored - Mike Michalowicz offers a three set process for differentiating, attracting, and directing prospects to become customers in his entertaining and actionable new book “Get Different.” • People Want to be Members Instead of Customers - By focusing on making people feel like a member, author John Jantsch shows how you can create “The Ultimate Marketing Engine.” Are You Looking for Things We Referenced? • I'll Be Back: How to Get Customers to Come Back Again & Again - by Shep Hyken • Get Different: Marketing That Can't Be Ignored! - by Mike Michalowicz • The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share - by Dan Gingiss • The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth - by John Jantsch Learn more about the Experience This Show and the hosts: Joey Coleman Dan Gingiss

4. THE Dave Loomis and Not-The-Rockstar Steve Miller interview John Jantsch, author and founder of the best selling book, "Duct Tape Marketing," about his new book titled, "The Ultimate Marketing Machine: 5 Steps to Ridiculously Consistent Growth."

In this episode of the Duct Tape Marketing Podcast, we're doing things a little differently. Douglas Burdett takes on the role of guest host and interviews me about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Douglas is the host of the Marketing Book Podcast where each week he interviews authors of best-selling marketing and sales books.

Creating Customers for Life Shep Hyken interviews John Jantsch is a marketing consultant, speaker, and author of The Ultimate Marketing Engine. They discuss how to serve, understand, and create evangelists out of your ideal customers.  Top Takeaways:   ·      A repeat customer keeps coming back but a loyal customer is someone who will do even more business with you once they come back. ·      Focus your attention on the growth of your customers, not just on the growth of revenue. This can be done with the 5 Steps to Ridiculously Consistent Growth, which are: o  Step 1. Map where your best customers are today and where they want to go. Creating the customer journey is not about a sales funnel. It is about organizing behavior and helping customers reach their goals. o  Step 2. Uncover the real problem you solve for your ideal customers. Your customers don't want your products, they want solutions to their problems. o  Step 3. Narrow your focus to the top 20 percent of your ideal customers. Identify your ideal clients and ask, "What else can we do for them?" o  Step 4. Attract more ideal customers with the narrative they are already telling themselves. Know where your customers are, where they want to go, and how to get them there by understanding the problems that they want to solve. o  Step 5. Scale with your customers by serving their entire ecosystem.  Quote:     "The trick to getting customers for life is serving and understanding your ideal customers. This allows you to grow and scale with them instead of constantly chasing the next new idea or new customer."  About:    John Jantsch is a marketing consultant, speaker, and author of The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.   Learn more about your ad choices. Visit megaphone.fm/adchoices

There's nothing easy about striking out on your own as an independent marketing consultant. Work can be scarce and hard to come by, and when an opportunity does come along, there can be a lot of pressure to accept it no matter what. John Jantsch knows from experience. Before he was the founder, host and author of Duct Tape Marketing the agency, podcast and book, he was a go-getter looking to make his way as a consultant in Kansas City. But an association with one early client--a client that he wouldn't touch now as a wiser, more experienced marketer--was enough to get him called in front of a federal grand jury at the time. And he took away some valuable lessons about being discerning when it comes to whom you work with. We'll also glean some lessons from his more than 15 years as a podcaster, and catch a few tidbits from his new book.  John's new book is The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. --- Subscribe to the Podcamp Newsletter to score an invite to our upcoming studio grand opening in Milwaukee. Learn more about your ad choices. Visit megaphone.fm/adchoices

John Jantsch joins me. He is a prominent marketing consultant, speaker, and the author of a bunch of books, most recently The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. We talk about the collaborative nature of marketing, Monday, customer journeys, automation, and referrals.Support the show

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I'm talking about a topic from my upcoming book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. The fifth step in the book is all about referral generation — and that's what I'm talking about today.

John Jantsch, founder of Duct Tape Marketing, has penned a new book, The Ultimate Marketing Engine, 5 Steps to Ridiculously Consistent Growth, to help business of all size grow through focused customer service. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

What if the purpose of a business was to discover what it takes to make your customer successful and not necessarily to profitably acquire and retain customers?In this episode, John Jantsch of Duct Tape Marketing will take you on a journey through the step by step process for consistently growing your agency by making your customer successful.You'll learn:• How to profit from a "customers as members" point of view• How to narrow your focus to the top 20% of your ideal customers• How to grow with your customers• And much more!John goes much deeper into the 5 steps to ridiculously consistent growth in his book The Ultimate Marketing Engine. When you pre-order, you'll get instant access to the Ultimate Marketing Engine Companion Course!

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show where I'm talking about some of the concepts in my newest book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth.