Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically. That's what I mean by grounded content. I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks. In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet. Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.
Are you an expert looking to get your work published in top magazines and journals? In this podcast episode, Erica Holthausen explains how to make it happen. We talk about: The traditional way of getting published in high-profile publications, such as relying on connections or having a good publicist, is not as necessary as it used to be. Publications like Inc, Forbes, and Entrepreneur have a large need for content to drive traffic and advertising revenue, and they often rely on experts to provide this content. But how do you become one of them? Strategies for overcoming writer's block and grabbing the reader's attention. The ineffectiveness of the traditional five-paragraph essay structure and the importance of understanding the reader's perspective. Why you need to do research on the publication you're trying to get published in Why you need a swipe file of headlines that resonate with you. Ways to overcome writer's block How to make sure that an article grabs the reader's attention. What is a “Body of Work” and why do you need one? Quotes: "The five paragraph essay is garbage, It does not encourage critical thinking, there are a whole bunch of things about it that don't work." "If you have a clickbait headline, designed to get people to click, and then you don't deliver on what you promised, in that headline, you are blacklisted." "Their time is more valuable than yours every single time." "You have to understand what they're going through and make the articles skimmable" Website: Catchline Communications: https://catchlinecommunications.com/ Book mentioned: "Save the Cat" by Blake Snyder. Connect with Marion Abrams: Instagram: https://www.instagram.com/madmotion/ Twitter: https://twitter.com/Madmotion LinkedIn: https://www.linkedin.com/in/madmotion/ Website: https://www.madmotion.com/
Are creativity and productivity at odds with one another? Today on” Grounded Content” host Marion Abrams asks Gregg Clunis, host and producer of "Tiny Leaps, Big Changes," to explore the relationship between these two seemingly conflicting forces and to share what his work in self development can teach content creators. Discover the keys to consistently creating good work, find out how to get out of your own way and be productive as a creative, and gain insights from a veteran podcaster and independent creator on how to motivate yourself. Plus, explore the role of self development in boosting creativity, AND where those strategies fall flat. The key - identify and work with your own creative process. There are a TON of lessons in this episode, here are just a FEW of them: It's important to take time to understand your own creative process and figure out what productivity looks like for you. As a self-employed person, it's important to remember that you have the freedom to work as much or as little as you want, as long as you can afford it. This can help you avoid burnout and maintain a healthy work-life balance. Pairing with a partner or accountability buddy can significantly increase the chances of success when building new habits or working on a project. It's important to question and examine common advice and beliefs, including those related to productivity and consistency, to see if they truly align with your own goals and values. Connect with Gregg https://tlbc.co/ Gregg's book https://amzn.to/3ChXv4Y Connect with me: Instagram: https://www.instagram.com/madmotion/ Twitter: https://twitter.com/Madmotion LinkedIn: https://www.linkedin.com/in/madmotion/ Website: https://www.madmotion.com/
Listen to the episode intro and you'll see I decided to try some AI content tools out. The tool I mention in the show that is specifically for show notes is down today, so I decided to use ChatGPT for these show notes. Unfortunately ChatGPT only knows what I tell it about the episode ... which means I basically have to write a description of the episode in order to get it to write a description of the episode ... but here's what it came up with when I asked for a "catchy title and episode description." Title: "Unleashing the Power of Effective Content Teams with Christoph Trappe" Description: In this episode of Grounded Content, we sit down with Christoph Trappe, Director of Content Strategy at Voxpopme and author of "Content Performance Culture." We discuss the importance of creating good effective content teams and cultures and how to unleash the full potential of your team to drive results. Christoph shares his insights and expertise on building high-performing content teams and creating a culture that supports and encourages great content. Tune in to learn how to take your content to the next level. You can find Chrristoph Trappe on Linkedin https://www.linkedin.com/in/christophtrappe/ And you can fine me on Linkedin too https://www.linkedin.com/in/madmotion/ Thanks!! Marion
A producer, podcaster, and PR expert Cristina Mercello has worked in radio and podcasting, and is currently a booking manager for Podchaser's Connect program. Christina is passionate about helping content creators get attention for their work. We are always looking for ways to get attention for our content, products or campaigns. One way to do that is through a well-executed PR campaign. A big part of that is making sure you have a great pitch. I spoke with Cristina Marcello, who is a PR expert, about what makes a good pitch. They said that it's important to make sure that your pitch is not all about you, but is about how you can add value to the person you're pitching to… and their audience. You need to do your research and figure out what their audience is interested in, and then make a connection between that and what you're offering. "The more you give to other people, the more you help uplift other people, the more you're attracting good. Let's call it energy." - Cristina Marcello Here are some of the things we cover: How to make your pitch more effective by adding value to the person you're pitching to. The importance of research in determining what an audience is interested in. The difference between pitching to radio and pitching to podcasts, and how each platform requires a different approach. Connect with Cristina: On Linkedin https://www.linkedin.com/in/cristina-marcello/ Connect with me: Instagram: https://www.instagram.com/madmotion/ Twitter: https://twitter.com/Madmotion LinkedIn: https://www.linkedin.com/in/madmotion/ Website: https://www.madmotion.com/
Are WEB3 and Community the same thing? How do you build a community is that different from an audience? In this episode you will learn: What does community building really mean, and how do you do it effectively? What are the benefits of building a community versus simply building an audience? What are the different types of community, and which is right for you? "Building community is the hot topic in digital marketing and content right now, especially around the development of Web Three. But what does that really mean and. How do you do it?" Heather Parady is a restless creative who is an avid explorer of how to build community and what that means both philosophically and tactically. She has been running communities for several years, but when she started learning about Web 3 she started thinking about it more deeply. Heather has developed influential communities, co-hosted NFTs for Newbies, and has been hired by some big brands as a community building consultant. Are you struggling to build a community that feels meaningful and lasting? If you're feeling lost and frustrated, this episode is for you. You'll learn Heather Parady's philosophy on community building, so that you can create a community that is built on purpose and belonging. Find Heather Parady: https://www.heatherparady.com/ Heather in Instagram https://www.instagram.com/heatherparady Heather on Twitter https://twitter.com/heatherparady Connect with me: Instagram: https://www.instagram.com/madmotion/ Twitter: https://twitter.com/Madmotion LinkedIn: https://www.linkedin.com/in/madmotion/ Website: https://www.madmotion.com/ Editor https://www.linkedin.com/in/linah-macharia
How to Land Compelling Guests for Your Show with Reena Friedman Watts How do you find hard to find guests and book them? When should you think twice about sharing a great story? How did they get those Jerry Springer guests? Reena Friedman Watts worked on controversial and exciting TV shows, including Jerry Springer and Court TV. She has great insights into booking guests. She is the host of the Better Call Daddy podcast, and her company is Megawatt Productions. When looking for guests, Reena advises starting conversations around what you're interested in. This way, the right people will gravitate towards you. How to find and land celebrity and non-celebrity guests for your show. How to effectively use social media platforms to connect with guests. How to make decisions about what stories to pursue and how to handle sensitive information. LINKS: Reena's Podcast BetterCallDaddy.com Find Reena on Linkedin Linkedin.com/in/reenafriedmanwatts Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/ Hosted and produced by Marion Abrams Thank you to Stephanie Fuccio for editing on this episode
How do you expand your reach? Should you add email? Podcasting? Write a book? Up your social or networking game? Increase engagement? Probably all of those. In this episode advice from 8 content pros for you: Guests on this episode: Jared Easley co-founder Podcast Movement shares advice for effective networking and growth https://podcastmovement.com/ Jay Wujun Yow "The Engineer” Producer for The James Altucher Show with remote recording tips https://notepd.com/profile/jay_yow07 Spencer Carpenter Podcast Booking Agent on how to get more guest appearances https://www.outlieraudio.com Nate Hambrick from Self Publishing School on writing your first book (his book https://www.crushyourkryptonite.com ) Mark Deal co-creator of Podcast Editor Academy tells podcasters what their editor wishes they knew Kelsey Johnson from AWeber on email list building (her Twitter https://twitter.com/kelseycolorado) Pat Cheung CEO (Chief Engagement Officer) of PodInbox with tips for audience engagement https://podinbox.com Christina and Frank Sasso Founders of New Pod City on growing your podcast NewPodCity.com And at the end of the episode, I will share a wrap up of my biggest takeaways from the event, what I learned and what it's got me thinking. Here's the podinbox link I mentioned https://podinbox.com/grounded Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/ Hosted and produced by Marion Abrams Edited by Linah Macharia
What makes me crazy about podcast coaches? Should you use video when you record interviews? Should you publish the video? Today I share an excerpt from the weekly experiment in live content www.podcastingcontent.com I'm cohosting with Puala Jenkins.
How do you think about your content? What comes first, the business, or the creative? For those of us who create content for a living, you can't have one without the other. You may know Chris Stone through his show with Jim Fuse called Dealcasters. It's a show for content creators on Amazon live. We talk about all of that, how he and Jim are using Amazon live as a platform for Dealcasters and how they became profitable in about a year. But we talk even more about the human side. What does it mean to be a content creator? What does it mean to be on a journey of continuous improvement? One of the things we realized is that creating your own content is like the best sports video analysis. It's a fast track to self development, if you let it be. "if you want to get better, you got you've got to do it. You've just got to do it. You've got to watch yourself. You've got to listen to yourself. And don't beat yourself up for it." More about Chris http://ChrisStone.Contact Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/ Hosted and produced by Marion Abrams Edited By Kris Zarnoch
I'll take you with me to Podfest Expo 2022 in Orlando. Think of it like a vlog but without the video, you'll hear from the show floor at Podfest and from YouTube experts, live streaming experts, Podcast Network experts, and storytelling experts. Guests on this episode: Roberto Blake - Creator, YouTube educator, Founder "Awesome Creator Academy" author "Create Something Awesome" Glenn Hebert (Glenn the Geek) - host of one of the longest running daily podcasts in the world and owner of Horse Radio Network Tom Schwab - Interview Valet Founder and author of "PODCAST GUEST PROFITS" David Allen Moss -Chief Creative Officer at Evergreen Podcasts Darien Southerland - CEO BG Ad Group Edward Panas - Co-host / Producer Selling Sarasota And at the end of the episode, I will share a wrap up of my biggest takeaways from the event, what I learned and what it's got me thinking. The format of this episode is kind of a creative experiment for me. I was having fun with it. And I want to know if it works for you. LINKS Roberto's Book https://amzn.to/3xd0XvM Roberto's podcast “Create SOmething Awesome Today” https://podfollow.com/1006743050 Horse Radio Network https://podfollow.com/384081509 Interview Vallet https://interviewvalet.com/ Evergreen Podcasts https://evergreenpodcasts.com/ BG Adgroup http://bgadgroup.com/ Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/ Hosted and produced by Marion Abrams
Do you wonder how to future-proof your content? Should you be riding the waves or planting your feet firmly and staying grounded? The answer is both. Stay curious and grounded. Stay on top of the information about new platforms, new trends, and new technology, but grounded in your essential self, your essential message your essential brand. Jon Oustaev shares his insights about Finding success on Instagram Reels Growing on tick tock Why the first three seconds matter and what to do with them The four E's, what they are, and why they matter. We also talk about a post that went viral. It was based on a fake Elon Musk tweet meme. A post I made about that viral tweet on LinkedIn the other day spurred some really interesting conversation that got me thinking about where the lines are between fake tweets, jokes, memes, misinformation, and fake news. It's something important to think about and to be talking about. Here are the links if you want to chime in or just read along: My ORIGINAL POST: https://www.linkedin.com/posts/madmotion_elonmusktwitter-viralpost-groundedcontent-activity-6927669471675338753-KnSF? THE RESPONSE: https://www.linkedin.com/posts/madmotion_yesterday-i-shared-about-a-successful-viral-activity-6928003003798982656-RlD4? More about Jon Augmen Media https://augmenmedia.com/ Augmen Media on Instagram https://www.instagram.com/augmenmedia/ Augmen Media TikTok guide https://augmenmedia.com/2022-tiktok-guide Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/ Hosted and produced by Marion Abrams Edited by Kris Zarnoch
Storymode and the Power of 39 with experts Beth & Jill Practical communication and story tips from Storymode founders Beth Nyland, Corporate Poet & Cutter of C.R.A.P. and Jill Pollack, Chief Story Wrangler. More about them: https://instorymode.com/ Thank you to O'Brien McMahon for the introduction ( his podcast https://peoplebusinesspodcast.com/marionabrams/ ) and to Alex Perry for introducing me to O'Brien ( https://pswithalex.com/ ). Find more Grounded Content episodes https://podfollow.com/groundedcontent visit my website: GroundedCreators.com Join the email list https://madmotion.us19.list-manage.com/subscribe?u=0bd1d0c0d558a161e62255af1&id=d30ae48889
Here are a few ways to find out and a few tools to make it better. This is a short and to the point solo episode. Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/ Edited by Kris Zarnoch
Jeff Gomez, Chief Content Officer at Iceberg Theory and CEO of Starlight Runner, is one of the world's leading experts in story and narrative design. Jeff has teamed with top creators on such properties as Avatar, Pirates of the Caribbean, Halo, and Spider-Man and has written and co-produced hit comic books (Magic: The Gathering), video games (Turok, N64) and animated series (Hot Wheels, Mattel), global ad campaigns (Coca-Cola Happiness Factory), virtual productions (Pelotonia: Legends Live), and immersive experiences (Star Wars: Galaxy's Edge, Disney). Story is everything. I invited Jeff Gomez on to talk about story, about brands, about culture hacking, and culture Jamming. This interview will help you think about how you develop effective story, but also the role that story plays in our culture and society. Starlight Runner https://starlightrunner.com/ Iceberg Theory https://icebergtheory.co/ Jeff Gomez on Twitter https://twitter.com/Jeff_Gomez Jeff's podcast The Cosmic Streetcorner https://podfollow.com/1603723198 Work with Marion www.GroundedCreators.com Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show Follow Marion on social - she talks about content, podcasting, Spartan stuff & life in Vermont. Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/
Tom Schwab of Interview Vallet is an expert on what it takes to get valuable bookings on podcasts. In fact interview valet has a success rate of 50% on their podcast guest pitches. We talk about the value of getting on podcasts, of having great conversations, how you should choose podcast guesting opportunities, and how to get ideas to go viral. He says "The best things in life that I have ever gotten did come through a funnel. I love automation, there's a point for it. But it's got to start with a human conversation. And I think if we look at our most valuable relationships, our most valuable customers, our most valuable partnerships, they all started out with a conversation." Tom's resources https://interviewvalet.com/Grounded Join the Grounded Creators email list (I send out a monthly round-up of the most valuable content from Grounded Content and from other sources that I watch and listen to.) GroundedContent.show http://GroundedContent.show/ Learn more about working with Marion GroundedCreators.com http://GroundedCreators.com/ Thank you, as always, to my editor Kris Zarnoch https://kmzencreative.com/
Get more listeners for your podcast, try some of these 15 ways to grow your audience. Podcast producer Paula Jenkins helps me run thorugh the list. Work with Marion www.GroundedCreators.com Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show Follow me on social - I talk about content, podcasting, Spartan stuff & life in Vermont. Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/
Trust online is at an all-time low, and with good reason. But we still trust the people we KNOW, our community. A broadcast professional since 1992 Jackie MacDougal now runs the "Grown-Ass Women's Guide" community. We talk about what community is, online and off, and how brands and their content can benefit from community - for support, for amplification, for market research and, for content ideas and creation. "Community is connecting with people and making them as excited about what you do as you are hearing from them!" Connect with Jackie https://grownasswoman.guide https://www.facebook.com/groups/grownasswoman.guide https://instagram.com/grownasswoman.guide COnnect with Me Work with me: www.GroundedCreators.com Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show Follow me for more ideas and tips at Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/
CEO Video Marketing World and YouTube consultant Scott Simson breaks down what makes a successful video on YouTube. How do you grab attention, keep attention, create effective content and generate success using YouTube? "95% of selling or motivational speaking is mindset. And so there are a lot of ways to help people create any epiphany. And that's really what does the selling for you. So storytelling is an incredible tool for helping people create any epiphany in their mind" says Scott. This episode is like a mini-course on how to YouTube well! Scott's Facebook Group https://www.facebook.com/groups/videomarketingworldhq Video Marketing World https://www.videomarketing.world/ Work with me: www.GroundedCreators.com Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show Follow me for more ideas and tips at Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/
It's really about finding ways to take what you are excited about and pass it on. Take one interview and share it in these 5 ways to amplify your exposure. Find out about working with me: www.GroundedCreators.com Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show Follow me for more content and tips at Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/
Paula Jenkins is an accomplished podcaster and podcast producer with a background in advertising. She joins me on Grounded Content to talk about starting a podcast. You can find the second half of our conversation on her podcast "Joy of Podcasting" https://www.paulajenkins.com/joyofpodcasting/podcast-editing-publishing-and-promoting-with-guest-marion-abrams-of-grounded-content Get on the waitlist for Marion's classes: www.GroundedCreators.com Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show Find out more about Paula Jenkins https://www.paulajenkins.com/ Follow Marion Abrams Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/
This is the podcast for you - grounded content creators, content strategists, anyone who works in the content space or hopes to soon. Content is communication. So how do you communicate? Do you communicate with confidence? Today, I talked to my friend Alex Perry. After years working as a speech pathologist, Alex brought her skills to the world of business. Her company, practically speaking, teaches confident communication. More about Alex https://pswithalex.com/ Before we get into the interview with Alex, I'd like you to think about how do you stay grounded. How do you keep your content grounded? How will you do it from 2020 to 2023, to 2024, and into the future? One way is to ask why more. Why are you doing it this way? Why are you doing it at all? Why does it help your brand? Why does it help your company? Why does it help your bottom line? Why does it help your creative expression? --> Stop worrying about trying to be like everybody else. --> Stop worrying about trying to be different from everybody else. --> Care about what's right, what's better, what works. - Get on the waitlist for Marion's classes: https://www.madmotion.com/grow-your-podcast.html Follow Marion Abrams Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/
Zach Kazin is the senior director of content partnerships at Vox creative. In this episode, we talk about how he thinks about that role and about content partnerships. What's the difference between an indie or hobby content creator, and one who does it professionally? What's his advice for creators looking to build a career? How do business goals and creative goals intersect? And most important what essentially makes great content. More Grounded Content GroundedContent.show Marion's Podcast Growth Course GroundedCreators.com Vox Creative https://corp.voxmedia.com/vox-creative/
Why Hype? with guest Michael F. Schein "In a perfect world, the best work would attract the most attention on its own merits. Unfortunately, it doesn't work that way. Instead, the single most important factor that determines whether something becomes a phenomenon or a flop is arguably the least understood and ephemeral combination of manufactured drama, media manipulation, and behind the scenes maneuvering." says Michael F. Schein. He has made a study of "HYPE" and how we can use these tactics and strategies to gain traction for our own products and ideas. RESOURCES: The Hype Handbook https://amzn.to/3G6gxeo Hype Book List: https://www.hypereads.com/list https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein/ https://www.facebook.com/michael.schein.7 Author Website: michaelfschein.com Business website: microfamemedia.com Instagram: https://www.instagram.com/scheinm1/ Marion's Podcast Results Accelerator https://www.madmotion.com/grow-your-podcast.html Marion's Blog https://www.madmotion.com/blog Buy Grounded Content [FRIEND] stuff https://www.madmotion.com/groundedpodcast.html
There's a fine line between persuasion and manipulation. And even the art of persuasion, as important as it is, can have a dark side. Dov Baron talks about what he calls the "human source code," a mix of our human and psychological identity, motivation, preference and vulnerabilities. Please stay to the end to of the conversation hear what motivated Dov to explore the topic. Learn more about Doc Baron at https://www.dovbaron.com/ And find his podcasts "Leadership and Loyalty" and "Curiosity Bites" at https://www.dovbaron.com/podcasts/ Get on the waitlist for Marion's classes: https://www.madmotion.com/grow-your-podcast.html Follow Marion Abrams Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/
Grounded content strategy is practical strategy, who better than the founder of Duct Tape Marketing to help us with this? John Jantsch has a new book "The Ultimate Marketing Engine, 5 steps to ridiculously consistent growth." Everything we talk about comes from his real-life experience building businesses for his clients. Get two free chapters of his book at https://theultimatemarketingengine.com/ Follow John: Instagram https://www.instagram.com/ducttapemarketing/ Twitter https://twitter.com/ducttape Get on the waitlist for Marion's classes: https://www.madmotion.com/grow-your-podcast.html Follow Marion Abrams Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/
How to create an effective challenge as a means for growth. Do you want more? To do more? Be more? Know more? In this solo episode Marion Abrams follows up on the "challenge" process she from part 1 and explains how you can set one up for yourself and the ways to make it more effective. The episode includes advice from creatives Michael Roderick, Rich Cardona, Jen Edds and Jamie Proctor-Brassard. Interested in coaching or classes with Marion? Get on the list at https://www.madmotion.com/grow-your-podcast.html Thank you: Rich https://www.instagram.com/richcardona_/ Jamie https://www.instagram.com/letter10creative/ Michael https://www.linkedin.com/in/michael-roderick-1161571/ Jen https://www.instagram.com/brassybroadjen/ Marion Abrams http://www.madmotion.com/ Find Marion Instagram https://www.instagram.com/madmotion/ Find Marion Linkedin https://www.linkedin.com/in/madmotion/
He writes to his email list EVERY day. 5 days a week for years! He shares HOW he keeps up with that daunting content creation schedule, WHY this is valuable to his business, and a few more nuggets of wisdom. He writes to his email list EVERY day. 5 days a week for years! He shares HOW he keeps up with that daunting content creation schedule, WHY this is valuable to his business, and a few more nuggets of wisdom. Join his email list: http://www.smallpondenterprises.com/ Sign up for updates on Marion's courses and offerings: https://www.madmotion.com/grow-your-podcast.html Buy your own [FRIEND] hat: https://www.madmotion.com/groundedpodcast.html Host: Marion Abrams http://www.madmotion.com/ Find Marion Instagram https://www.instagram.com/madmotion/ Find Marion Linkedin https://www.linkedin.com/in/madmotion/ Editor: Kris Zarnoch https://kmzencreative.com/
Do you want more? To do more? Be more? Know more? In this solo episode Marion Abrams lays out the "challenge" process and explains how you can set one up for yourself. The episode includes advice from creatives Michael Roderick, Rich Cardona and Jamie Proctor-Brassard. Be sure to follow so you don't miss part two. Thank you: Rich https://www.instagram.com/richcardona_/ Jamie https://www.instagram.com/letter10creative/ Michael https://www.linkedin.com/in/michael-roderick-1161571/ Marion Abrams http://www.madmotion.com/ Find Marion Instagram https://www.instagram.com/madmotion/ Find Marion Linkedin https://www.linkedin.com/in/madmotion/
Sales. That word freaks some people out and excites others. I'm super excited about today's guest Donnie Boivin! He brings a no-BS mindset to the human side of sales. He brings a Grounded and honest mentality & mindset to the sales technique. Make no mistake, he is a hard-driving salesperson. He's effective. He knows how to get the deals done, to sell what he needs to sell. And he teaches others how to do it, and when you hear him talk about sales, it will open your mind to a new way of looking at closing those deals. Donnie Boivin is changing the game of business development. At the age of 22 right out of the Marine Corps, he struggled with what to do next. He landed his first straight commission sales job and has spent over 2 decades learning what it takes to be successful in sales, business & life. At the age of 40, he discovered he'd been living other people's dreams and not chasing his own. Free Gift from Donnie: Text - I am a Success Champion 817-318-6030 Book - How to Be A Success Champion https://www.amazon.com/How-Success-Champion-Business-Strategy/ dp/1734623705 Endless Stream of Referrals https://www.amazon.com/Endless-Stream-Referrals-bring-referrals-eb ook/dp/B08RV5QQH2 Success Champion Podcast https://donnieboivin.com/podcast/ Facebook Group https://www.facebook.com/groups/SuccessChampion Networking http://successchampionnetworking.com/ Badass Business Summit http://badassbusinesssummit.com/ Connect with Donnie https://www.linkedin.com/in/donnieboivin/ https://www.instagram.com/donnie.boivin/ https://www.facebook.com/DonnieBoivinSuccess https://www.facebook.com/groups/SuccessChampion/ https://www.tiktok.com/@donnieboivin https://twitter.com/donnieboivin https://success-champions.simplecast.com/ https://www.youtube.com/c/DonnieBoivin Host: Marion Abrams http://www.madmotion.com/ Find Marion Instagram https://www.instagram.com/madmotion/ Find Marion Linkedin https://www.linkedin.com/in/madmotion/ Editor: Kris Zarnoch https://kmzencreative.com/
Want to get more effective with your content? Podcast, YouTube, Blog, Social Media or Photography? There are 5 essentail steps you can use to asses and elevate. Host: Marion Abrams http://www.madmotion.com/ Find Marion Instagram https://www.instagram.com/madmotion/ Find Marion Linkedin https://www.linkedin.com/in/madmotion/ Editor: Kris Zarnoch https://kmzencreative.com/
Negotiation is influence. What can we as marketers and content strategists learn from negotiation? Christine McKay is a Business Negotiation Strategist & CEO of Venn Negotiation and we talk about the mindset shift negotiators need to make and some simple techniques that can have a huge difference in outcomes. I hope you'll take away insights for your content development, but also some of the negotiation skills we all need to manage our businesses, departments, or salaries. Find more about Christine and Venn Negotiation: www.VennNegotiation.com https://www.youtube.com/vennnegotiation, https://www.facebook.com/VennNegotiation, https://www.linkedin.com/company/venn-negotiation, https://www.instagram.com/vennnegotiation/ AND her podcast https://venn.zone/ Host: Marion Abrams http://www.madmotion.com/ Find Marion Instagram https://www.instagram.com/madmotion/ Find Marion Linkedin https://www.linkedin.com/in/madmotion/ Editor: Kris Zarnoch https://kmzencreative.com/
Steve Watt attracted my attention on LinkedIn, his posts are human and effective. He's the marketing director at Seismic and a pro on Linkedin where he has a solid following. Steve explains that he advises the entire team at his company to be a part of the marketing process by being active on LinkedIn. You'll hear the guidance he gives them, the reasons that he believes it's beneficial both for the company and the employees, and what he thinks makes an effective post - the right mix of attention, curiosity, and information. Follow Steve on Linkedin https://www.linkedin.com/in/stevewatt/ Seismic https://seismic.com/ Find Marion Instagram https://www.instagram.com/madmotion/ Find Marion Linkedin https://www.linkedin.com/in/madmotion/ Host: Marion Abrams http://www.madmotion.com/ Editor: Kris Zarnoch https://kmzencreative.com/
What creates viral success? The content? The strategy? The product? All three? Tru Earth founder and CMO Ryan McKenzie gives us a look behind the scenes at Tru Earth's viral strategies. How he thinks about his marketing strategy and how they execute on the viral video releases. AND it wouldn't be an episode of Grounded Content if we didn't ask that essential question - does the end justify the means? If the product makes the world a better place, does it matter how you "pitch" it? AND - because this product DOES make the world a better place - BUY IT. Go to https://www.tru.earth/ and use the code GroundedContent10 to save 10% A little more about Ryan: Ryan McKenzie is the co-founder and CMO of Tru Earth®, a leading eco-friendly household product company dedicated to the elimination of plastic from landfills and oceans. Concerned about the future of his three young kids, Ryan's passion for the future of the environment lead to exploring issues around climate change, overpopulation, food and job shortages, and ultimately, to the creation of #TruEarthMovement™. Through his work, he has built a genuine community and a movement of environmentally conscious consumers More than 200,000,000 watched Ryan's videos, and more than 50,000,000 read his articles. Find Marion Instagram https://www.instagram.com/madmotion/ Find Marion Linkedin https://www.linkedin.com/in/madmotion/ Host: Marion Abrams http://www.madmotion.com/ Editor: Kris Zarnoch https://kmzencreative.com/
Even in an audio format like podcasting, we've evolved to respond to visual language for attention, comprehension and retention. Todd Cherches, the CEO of BigBlueGumball and author of "VisuaLeadership," joins me to share some of the tools we can all use to better convey our messages and generate results. More about Todd: https://www.toddcherches.com/about Todd on Linkedin: https://www.linkedin.com/in/toddcherches/ Find Marion Instagram https://www.instagram.com/madmotion/ Find Marion Linkedin https://www.linkedin.com/in/madmotion/ Host: Marion Abrams http://www.madmotion.com/ Editor: Kris Zarnoch https://kmzencreative.com/
Call it "podfading" or writers block or getting stuck. We, as professional creatives, sometimes have trouble getting the work done. Here are 5 strategies to get the sparks firing again. Find Marion on instagram @madmotion Visit my website at www.madmotion.com
Nobody wakes up and thinks "I have a story problem." They have a sales problem, a marketing problem, teams aren't happy... Chris Brogan says all these things can be solved by story. He explains what makes a good functional story that serves your business goals.
Bill Dolan was part of the Television culture that sold you on the idea that your life would be ok if only you had this one thing, the thing they were selling that day. He had a death experience that changed his outlook. As a result of that clarity he developed his relationship marketing process (the 7DRM - the 7 disciplines of relationship marketing) that looks at selling effectively in a whole new light. More about Bill https://www.spiritmedia.com/ Bill's Book https://www.7drm.com/ Find Marion Instagram https://www.instagram.com/madmotion/ Find Marion Linkedin https://www.linkedin.com/in/madmotion/ Host: Marion Abrams http://www.madmotion.com/ Editor: Kris Zarnoch https://kmzencreative.com/
Podcasting is hot right now, that means you can expect a lot of newly minted so called experts, especially in the space of monetization. But we don't share BS advice, that's why I invited Christy Haussler, the founder of Team Podcast and the host of the Podcast Monetization Secrets podcast. Christy has been in the business and worked with dozens of podcasters. When she saw how disheartened podcast hosts with good download numbers were getting about the financial side she decided to step in. She clears up some of the misinformation about how podcast sponsorship really works. More about Christy https://teampodcast.com https://facebook.com/teampodcast Find Marion Instagram https://www.instagram.com/madmotion/ Find Marion Linkedin https://www.linkedin.com/in/madmotion/ Host: Marion Abrams http://www.madmotion.com/ Editor: Kris Zarnoch https://kmzencreative.com/
Yifat Cohen has an eye on the future, and the future for brands is TRUST. The creator of the Jackpot Moments™ system: From Seen To Sold Out is my guest on today's Grounded Content podcast. We've talked about it before, the field out there is so crowded and filled with brands, Yifat explains the importance of building communities of trust online in order to sell your products, how to create what she calls "Jackpot Moments" that show your value, rather than to talking about it. It's related to her secret to being comfortable on camera, especially when she's live. Places to find Yifat Cohen: https://imthatgeek.com/ https://fromseentosoldout.com/ Telegram: https://t.me/engagementmarketing YouTube https://www.youtube.com/channel/UCHtHKCMUdYv9TNQS5kGKSdg Find Marion Instagram https://www.instagram.com/madmotion/ Find Marion Linkedin https://www.linkedin.com/in/madmotion/ Host: Marion Abrams http://www.madmotion.com/ Editor: Kris Zarnoch https://kmzencreative.com/
How do you get the most out of your creative team? That's what I talk about in this super short episode with no guest. Do you agree? Let me know on instagram at Madmotion of my website Madmotion.com
How do you develop your public persona and message, and how can acting and comedy can inform that? We think of “acting” as a synonym for “fake,” but Charlie explains how it helps him tap into what is essential and real. Entrepreneur, Entertainer and Author, Charlie Epstein always wanted to be on stage. The meandering path he took to get there gave him a unique take on acting, comedy and money. “My ministry in life,” Charlie says, “is to ease people's pain and suffering about their money and to show them the path they can take to achieve their dreams and aspirations.” He is bringing together his experience as a financial advisor and educator with his passion for acting and stand up comedy to create “Yield of Dreams,” a podcast and a stage show which will open this summer. Find out more about Charlie at http://charlieepstein.com/ Learn about Podcast coaching http://www.madmotion.com/blog/want-to-get-results-from-your-podcast Find me on Instagram https://www.instagram.com/madmotion/ Find me on Linkedin https://www.linkedin.com/in/madmotion/ Host: Marion Abrams http://www.madmotion.com/ Editor: Kris Zarnoch https://kmzencreative.com/ Listen to his podcast at https://yieldofdreamspaychecksforlife.blubrry.net/
There is no one size fits all solution. If someone tells you there is, they are trying to get your money. Don't fall for it.
How do you set yourself apart? If you try to do it like everyone else you'll always be second best. Mike Koenigs, The Superpower Accelerator, and I talk about what it takes to create a category of one. In fact - he tries to make ME a category of one, but I side track him with too many questions. Find Mike at https://www.mikekoenigs.com/ Learn about Podcast coaching http://www.madmotion.com/blog/want-to-get-results-from-your-podcast Find me on Instagram https://www.instagram.com/madmotion/ Find me on Linkedin https://www.linkedin.com/in/madmotion/ Host: Marion Abrams http://www.madmotion.com/ Editor: Kris Zarnoch https://kmzencreative.com/
Should you be creating content? What should you say? What if you don't want to be "out front"? Rich Cardona, founder of Rich Cardona media has created a business saving executives and business leaders from themselves. We talk about that and ... as always ... a lot more, including what makes the best podcast pitch and how to stand out from the pack without looking desperate. Follow Up: Rich Cardona Media https://richcardonamedia.com/ Leadership Locker podcast https://richcardonamedia.com/podcast/ Rich Cardona on Linkedin https://www.linkedin.com/in/richcardona/ Learn about Podcast coaching http://www.madmotion.com/blog/want-to-get-results-from-your-podcast Find me on Instagram https://www.instagram.com/madmotion/ Find me on Linkedin https://www.linkedin.com/in/madmotion/ Host: Marion Abrams http://www.madmotion.com/ Editor: Kris Zarnoch https://kmzencreative.com/
Effective marketing is about motivating people to take an action - to follow your podcast, to hear your important message, to buy your product, read your book, or donate to your cause. Dr. Rebecca Heiss is an evolutionary biologist who studies evolutionary psychology. That means she's immersed in the age old baked in behavioral triggers we carry deep within ourselves. She's just published a book called instinct. Our brains excel at making split second decisions based on instinct. She explains the instinctual drivers of behavior that she covers in her book, we look at each of these and how they apply to the world of marketing. They include the drives for survival, procreation, variety and belonging. Follow Up: Rebecca's Book Instinct: Rewire Your Brain with Science-Backed Solutions to Increase Productivity and Achieve Success Hardcover https://amzn.to/324SBWJ More about Rebecca: https://rebeccaheiss.com/ https://www.thefearlesstheory.com/ Learn about Podcast coaching http://www.madmotion.com/blog/want-to-get-results-from-your-podcast Host: Marion Abrams http://www.madmotion.com/ Editor: Kris Zarnoch https://kmzencreative.com/
How do you make the "ask"? Maybe it's simpler than it seems. On this episode of the Grounded Content podcast I talk to my friend Matt B. Davis. He's not an expert in marketing, or personal branding, or networking. He's the podcast host who created Obstacle Racing Media, a podcast & media business that has grown from a hobby to a full time job. One that supports his family. He and I talk about this stuff a lot - about what we do to be successful in the independent media world, to market our shows (and for me my client's shows,) to market ourselves, and our products. What works, what's sketchy? What's the latest BS being peddled out there? The reason I really invited him on is because he calls me out on my BS. This episode is really a "spirited" conversation between friends. It may be more conversational than some of the others, but there are some solid tactics and take aways in there too. Find Matt on Intsagram at @obstacleracingmedia @mattbdavis And the Obstacle Racing Media website https://www.obstacleracingmedia.com/ Find out about my podcast coaching http://www.madmotion.com/blog/want-to-get-results-from-your-podcast
Steve D. Sims is called "Real life Wizard of Oz," that's because he gets things done. I recommend his book "Bluefishing" if you haven't read it. But like most successful and interesting people, he's checked the box with Bluefishing, and he's moved on to new things. Steve was known as the guy that could get anything done creating incredible experiences for people. But as you know, to get anything good done, you need other people, and you need to convince them to do those things. That's what Steve talks about. Essentially, it's branding, it's marketing, and its relationships. We cover a lot of things in this conversation including the true importance (from a practical and a moral standpoint) of just being yourself, some great networking tips, and some practical personal branding and sales tactics. Steve says, "anyone that did anything fantastical, didn't do it by copying everyone else." THANK YOU to Jeffrey Madoff for the introduction, check out his book "Creative Careers" https://amzn.to/2PdwOsE to my Editor Kris Zarnock https://kmzencreative.com/ Steve D. Sims Links: The Facebook Page Steve mentions An Entrepreneur's Advantage with Steve Sims https://www.facebook.com/groups/stevedsims Steve's book Bluefishing https://amzn.to/2PdwOsE Twitter: https://twitter.com/stevedsims Instagram: https://www.instagram.com/stevedsims Linkedin: https://www.linkedin.com/in/sdsims/ Youtube: https://www.youtube.com/stevedsims More about Grounded Content & Madmotion: Leave takeaways and feedback: http://www.madmotion.com/groundedpodcast.html More about me: http://www.madmotion.com/ Instagram: https://www.instagram.com/madmotion/ Linkedin: https://www.linkedin.com/in/madmotion/
How do you create content that others will share? What if they would share the content without even being asked? Michael Roderick has discovered a framework that you can use - whether you want to be talked about (in a good way) when you leave the room, get people to share your podcast, or need to accelerate the spread of your message. Of course, as always, it's within the context of grounded, genuine conversations and we touch on the big picture philosophy and ethics behind the tactics. Small Pond Enterprises http://www.smallpondenterprises.com/ Access to Anyone podcast https://www.accesstoanyonepodcast.com/ More about content creation, creativity and podcasting http://www.madmotion.com/ Please share your takeaways from this episode at http://www.madmotion.com/groundedpodcast.html
Amy Swift Crosby and Hilary Laffer host the Brandsmiths podcast, talk about EVERYTHING. I love this episode, but maybe that's because we talk about me so much? “Think about how many chocolate brands there were 10 years ago? Now think about how many there are today. Think about how many beers there were, water. Think about all the popcorn brands. How about self-help brands, and nutrition supplements. We're living in a world where not only is there more of everything, but the channels are endless” The interview starts with some basic background about brand, what it is, and especially what it isn't. But then we start digging deeper. Their show, the Brandsmiths podcast, is different from other branding podcasts. It's a working session where they, on air give, advice to businesses. About halfway through our podcast interview they turned things around on me and started to give me advice on GroundedContent. I love the episode because we really dig into why, especially now, we should be thinking about this. And ... they have some great ideas for making a Grounded Content better. Later in the episode, I tell kind of an origin story about one of the client experiences that started me thinking about where these lines are, and what Amy and Hilary call the ultimate and inevitable paradox of selling. The lines between manipulation and persuasion. I hope you like this interview as much as I did I would really love it if you let me know your thoughts. Go to madmotion.com/groundedpodcast where you can leave me feedback and suggestions you can also find me at Madmotion on Instagram and on Twitter and even on Clubhouse where a group of us are having some weekly no BS allowed podcast chats on Wednesdays.
Linkedin has seen tremendous growth recently. How can you make the most of that platform? It's no longer just a repository or resumes, it's now a place to meet and interact with others. I invited Kate Paine, founder of standing out online, to talk about Linkedin tactics and best practices, but also some of the more foundational elements of presenting yourself online. How do you grab attention? How do you find your best story? Kate has a broad background that includes work in TV and PR, so she understands the importance of these elemental questions.
Bill Phillips says "I always tell my clients, I want your site to be the stickiest place on Earth, your site needs to be the special place. And so I can make your site this special place, then it's just a matter of pulling all the levers I can to get them to your site. And once you're there, I know they're in a special place, and if they're safe in that special place, they're eventually going to find the stuff you do. They're going to find the stuff you sell the services you offer. " After a career in magazines like Popular Mechanics and Men's Health, Bill realized there was no need for the "middle man" in the equation that put products and services in front of customers and he began his career as a content strategist. We talk about his service journalism philosophy and, as always, tactics, philosophy, and ethics. Learn more about Bill at: Bill Phillips Creative http://www.billphillipscreative.com/ Twitter: @billphillipsMH Please let me know if you try any of Bills tactics, or if you have guest recommendations in the form at: www.Madmotion.com/groundedpodcast of Twitter @madmotion IG @Madmotion
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