Marketing Guides for Small Businesses

Welcome to another value-packed episode of the Marketing Guides For Small Business Podcast! This week, Ian Cantle of Outsourced Marketing Inc. and the panel are joined by Skip Adams, a successful Albuquerque-based realtor who's made waves with his unique approach to digital marketing, branding, and lead generation. If you've ever wondered how a small business can truly leverage YouTube, podcasts, AI, and testimonials to stand out and grow, this is a must-listen. Table of Contents: Skip Adams' Journey: From professional baseball to top relocation specialist in Albuquerque real estate.Finding Your Niche & Building a Brand: Why Skip doubled down on relocation and how “the riches are in the niches”.YouTube Deep Dive: Strategy, learning curve, and why video marketing is Skip's top lead generator.Content Creation Secrets: How Skip reverse-engineers YouTube topics using keyword research tools, and creates evergreen, trust-building content.Turning Viewers Into Clients: Lead capture techniques, try-before-you-buy offers, and the magic of inbound calls.The Power of Testimonials: How Skip collects and uses video reviews to build credibility—without being salesy.Podcasting & TV: Behind the scenes of running UABQ, a local show, and its role in community connection.AI in Marketing: Real-world ways Skip and the hosts leverage AI for content, research, image editing, and productivity.SEO & Repurposing Content: Actionable advice for supercharging your website with blog posts, structure tips, and how to avoid common pitfalls.Scaling & Delegating Marketing: When to outsource, the value of your time, and how to stay focused on what you love. What You'll Gain From This Episode: Real-World Video Marketing Tactics: Learn how Skip grew his business (and reputation) using YouTube—plus the steps to make your videos effective, even as a beginner.Secrets to Content That Converts: Discover how to research trending topics your audience actually wants, so you're always answering their pain points.Lead Generation That Works: Get Skip's proven framework for turning content viewers into leads and loyal customers, including downloadable guides and clear calls-to-action.Building Trust at Scale: See why authentic testimonials (especially on video) are game changers, and how to get them.AI Tools & Productivity Hacks: Hear how small businesses use the latest AI tools to multiply output, repurpose content, and support marketing without breaking the bank.SEO Strategies for Non-Techies: Action steps for getting found on Google—plus critical website tweaks every business should know.Delegating Without Losing Your Voice: When to bring in help, how to vet marketing partners, and making your content go further.Insider Perspective: You'll get both the guest's and hosts' candid thoughts on the real challenges—and solutions—in small business marketing today. Ready to Build Momentum in Your Marketing? Listen now to hear expert insights, candid tips, and actionable strategies you can use—whether you're a small business owner, marketer, or real estate pro. Don't forget to: Subscribe & Rate: So you never miss an episode!Share: Found this helpful? Pass it along to your network—friends, peers, even your pets!Tell Us What You Need: Have a topic or guest you'd like to hear? Drop us a line and let us know. Let's keep building your marketing success—one smart strategy at a time! Remember to Keep Calm and Market On!

How to Think Bigger, Market Smarter, and Grow Faster — with Guy Kawasaki What does it take to thrive in business today, especially when change is the only constant? In this compelling episode of the Marketing Guides For Small Business Podcast, we welcome none other than Guy Kawasaki—legendary evangelist, author, podcaster, and the chief evangelist at Canva. Join hosts Jeff Stec, Ken Tucker, and Paul Barthel for a lively, no-nonsense conversation with Guy about entrepreneurship, technology, sales, AI, and the real secrets behind remarkable marketing. Whether you're a founder navigating your own nonlinear path, a marketer ready to learn the art of true evangelism, or a small business eager to stand out in a crowded marketplace, this episode is packed with insights you won't want to miss. Table of Contents Guy Kawasaki's Unconventional JourneyFrom Honolulu roots to Silicon Valley legend: Embracing career twists and the power of passion over “the linear path.”Make or Sell: Why Sales Are Every Entrepreneur's JobThe make-or-sell philosophy and why sales skills trump all in small business.AI for Small Business—Threat or Opportunity?How AI is the best free tool and equalizer for small business, plus practical ways to tap into its power.Lessons from a Remarkable CareerTop business (and life) rules Guy lives by, including why you should never ask others to do what you wouldn't.Standing Out in a Crowded Market—Real DifferentiationGuy's actionable two-by-two matrix for defining and communicating your unique value.The Power (and Pitfalls) of StorytellingHow stories trump facts, and why your origin story matters more than you think.Rethinking Social Media for Small BusinessShould you even be on Instagram? Why reviews may be more valuable than likes.Evangelism for Every Business OwnerThe essence of true evangelism and how even small business owners can become their own best advocates.Customer Delight, Loyalty, & Future-Proofing Your BusinessPractical approaches to building customer loyalty, especially with limited budgets.Guy Kawasaki's Final Tips and Lightning-Round InsightsGuerrilla uses of ChatGPT, adapting to rapid change, and resources for going deeper. Benefits – What You'll Hear (and Take Away): Game-Changing Perspective: Real-world, not textbook, advice on adapting to change and thriving without a perfect plan.Actionable Sales Wisdom: Practical, candid tips for leveling up your sales skills no matter your role.Step-by-Step Differentiation Framework: A memorable matrix to pinpoint what sets you apart and attract the right customers (without a race to the bottom on price).AI Demystified: Simple, actionable ways to use free AI tools like ChatGPT to outpace competitors—no tech degree needed.Evangelism That Works: How to inspire passionate word-of-mouth and create advocates for your brand—no matter your company size.Customer Experience Hacks: Small but mighty ways to turn happy customers into a marketing engine (even with a shoestring budget).Storytelling Secrets: Why stories are your marketing superpower, with practical dos and don'ts from Guy's own playbook.A Modern Take on Social Media: Honest talk about what's really working for small businesses right now.Ready-to-Use Resources: Direct links to Guy's best tools (including his own AI-powered knowledge base) to keep leveling up after you listen. Call to Action Loved this episode? Don't forget to subscribe for more honest, actionable marketing insights every week. If you found value in our conversation with Guy Kawasaki, please share this episode with fellow small business owners and entrepreneurs who need a boost. For in-depth show notes and bonus resources, visit our website—and be sure to check out Guy's own podcast, “Remarkable People,” and his brand-new KawasakiGPT for even more wisdom. Until next time—keep pushing boundaries, finding your unique edge, and keep calm and market on! #smallbusinessmarketing #guykawasaki

In this episode, the Marketing Guides team answers the top marketing FAQs we hear from small business owners every week. From lead generation to budget planning, social media to SEO, this episode is your go-to guide for getting clarity on the marketing questions that matter most.

In this insightful episode, guest expert Erin Perkins joins the Marketing Guides to explore how small businesses can attract more customers by making their marketing more accessible. From website design to email structure and social media content, Erin walks us through practical strategies that make a difference—and increase customer loyalty and visibility at the same time.

Want to unlock hidden potential in your marketing?  This week on Marketing Guides for Small Businesses, the experts reveal how FAQs and SAQs are game-changers for SEO and even train your AI! Don't miss this episode, packed with actionable insights.

The cookie crumbles!  Third-party cookies are on their way out. In this episode of the Marketing Guides for Small Businesses Podcast, learn how to navigate the cookieless future & build a killer first-party data strategy for your business.

Is AI replacing human marketers?  Nope! Our marketing guides experts discuss how AI is enhancing human skills, boosting productivity, & personalizing customer experiences.

Are you struggling to get your YouTube videos seen   You're not alone!! In this insightful podcast, we dissect the YouTube algorithm with our Marketing Guides experts, uncovering actionable strategies to boost your organic reach. We explored the algorithm's evolution, from simple view counts to sophisticated AI-driven personalization. Learn how factors like watch time, engagement (likes, comments, shares), and even your viewers' location impact your video's visibility.

In this episode of the Marketing Guides Podcast, our experts debate the relevance of the traditional sales funnel in today's complex digital landscape.

We know that marketing can feel overwhelming—there are so many strategies, tactics, and platforms to choose from. But what if you could sit down with a group of marketing experts and ask them your biggest questions? In this episode, we're tackling the most common marketing questions we hear from small business owners—everything from ‘How do I know if my marketing is working?' to ‘What's the fastest way to get new customers?' and so much more. So, whether you're a business owner just getting started with marketing or you've been at it for years and want to refine your approach, this episode is packed with insights that will help you grow your business and make smarter marketing decisions.

In this episode, we speak with Rand Fishkin, CEO and Co-Founder of SparkToro, former co-founder and CEO of Moz, co-founder of Inbound.org, and author of the book “Lost and Founder.” We discuss important SEO topics and trends, including his 2024 Zero-Click Search Study

How To Make Powerful Marketing Easy For Small Businesses In this episode of the Marketing Guides for Small Businesses podcast, join your hosts Ian Cantle, Ken Tucker, and Paul Barthel as they delve into valuable strategies to simplify marketing for small business owners. Marketing can often feel overwhelming and time-consuming, but our experts break down practical approaches to help you tackle these challenges efficiently. Whether you're just starting out, looking to streamline your efforts, or aiming to maximize your ROI, this episode is packed with actionable insights to make your marketing journey smoother and more effective. Episode Highlights: Understand why marketing feels daunting for many small business owners.Discover the importance of differentiating between tactics and strategies in marketing.Learn how automation and AI tools can reduce the time and effort required to manage marketing tasks.Explore the role of a marketing partner in bringing cohesive, effective campaigns together.Find out the importance of robust systems and processes in simplifying marketing.Gain insights into meaningful metric reporting and how to measure marketing effectiveness.Understand the impact of AI on marketing and why it's essential to stay ahead. Key Takeaways: Why a clear marketing strategy is crucial for small businesses.The pitfalls of a tactic-driven approach and benefits of a holistic strategy.How AI tools can assist but not replace strategic marketing decisions.Ways to measure marketing success that truly matter.The importance of having a trusted marketing partner for cohesive campaigns.Steps to streamline your marketing efforts and maximize your ROI. Ready to take control of your marketing and drive real results? Let's make it easy for you!

If you're using Facebook and Instagram to market your small business, you can't afford to miss this episode! Today, we have a very special guest: Mari Smith, the world-renowned Facebook Marketing Expert, known as The Queen of Facebook. Mari has worked with major brands, trained thousands of marketers, and is an expert on everything Facebook and Instagram. With constant changes to algorithms, ad performance, and AI integration, how can small businesses maximize their success on Meta's platforms in 2025? In this episode, Mari Smith shares the latest strategies, insights, and trends that small businesses need to know to make the most of Facebook and Instagram. Whether you're looking to improve organic reach, optimize ads, generate leads, or leverage AI, Mari brings actionable tips you can implement right away. What You'll Learn in This Episode: ✅ How Facebook's 2025 algorithm updates impact organic reach and engagement ✅ The best content types for maximizing visibility on Facebook & Instagram ✅ Key Facebook & Instagram ad strategies for businesses on a tight budget ✅ How to use AI-powered tools from Meta to automate and optimize marketing ✅ Lead generation strategies that convert more prospects into customers ✅ How to balance organic marketing with paid ads for long-term growth ✅ Top Facebook marketing mistakes to avoid in 2025 ✅ How to use Facebook Groups and private communities to boost engagement ✅ What budget businesses should set for running successful ad campaigns ✅ Upcoming Facebook & Instagram trends small businesses need to prepare for Why This Episode is a Must-Listen: Facebook and Instagram continue to evolve, making it harder for small businesses to keep up. If you're struggling with visibility, lead generation, or ad performance, this episode is packed with expert advice to help you succeed. With Facebook's algorithm updates, AI-driven ad tools, and increasing competition, businesses that stay ahead of these changes will dominate their industries. Mari Smith breaks it all down so you can take action today and get ahead of your competitors!

Marketing can often feel overwhelming for small business owners. The inconsistency, time-consuming manual tasks, and lack of clear results can make it difficult to grow efficiently. In this episode, we're diving deep into why systemizing your marketing is one of the smartest moves your business can make. By putting structured processes in place, you can ensure consistency, scalability, and measurable results—all while saving time and maximizing your return on investment. We'll explore why small businesses should systemize their marketing efforts and how to implement a streamlined marketing approach that delivers results. Whether you're a solopreneur, a growing business, or a seasoned company looking to refine operations, this episode is packed with actionable insights to help you take control of your marketing. What You'll Learn in This Episode: ✅ How systemized marketing creates consistency and brand recognition ✅ Ways automation saves time and reduces repetitive manual work ✅ How to improve lead management and conversion with structured processes ✅ Why systemizing marketing improves your ability to measure ROI ✅ How marketing systems help businesses scale efficiently ✅ The impact of marketing systemization on the customer journey and experience ✅ How reducing human error with automation boosts accuracy and professionalism ✅ The role of systemized marketing in enhancing team collaboration and productivity ✅ Why structured marketing processes keep you ahead of the competition ✅ How automated marketing efforts increase customer retention and loyalty Ready to take control of your marketing and drive real results? Let's make it easy for you!

Building Your Brand: Creating Connections, Driving Loyalty What does it take to build a brand that resonates, inspires trust, and creates lasting connections? In this episode, we dive deep into the art and science of branding with a focus on defining your “Why,” understanding your audience, crafting compelling stories, and maintaining consistency. Whether you're a seasoned business owner or just starting out, this episode will equip you with actionable insights to elevate your brand and make a lasting impact. Start building a brand that matters today! Here's the questions we'll look at and answer: What Is Branding and why does it matter?Where do you start when developing a Brand?How does understanding your customers and crafting a unique value proposition that factors into Branding?What does it mean to Write and Live Your Brand Story?How Does Brand Consistency Build Trust and Loyalty?What are some Branding Do's and Don'ts? Learn more from the marketing guides: • Changescape Web: https://changescapeweb.com/ • Tylerica Marketing Systems: https://tylericasystems.com/ • Dental Marketing Heroes: https://dentalmarketingheroes.com/ • Outsourced Marketing Inc.: https://www.outsourcedmarketing.ca/

Episode 216: How to Use AI for Customer and Sales Support AI is revolutionizing the way businesses operate, and customer and sales support are no exception. In this episode of the Marketing Guides for Small Businesses Podcast, we explore how small businesses can harness AI to enhance their customer interactions, improve response times, and streamline sales processes. Whether you're considering AI for FAQs, appointment booking, or automating review requests, this episode will guide you through the possibilities and help you avoid common pitfalls. If you're looking to leverage cutting-edge tools without overwhelming your team, this episode is packed with practical insights to help you get started. What You'll Learn in This Episode: • The role of AI in customer and sales support • How AI can speed up response times and improve customer satisfaction. • Examples of AI tools that are transforming customer support for small businesses. • Key AI applications for small businesses • Automating FAQs to handle common customer inquiries. • Using AI to streamline appointment booking and follow-ups. • Leveraging AI to manage and solicit Google reviews effectively. • How to implement AI without overwhelming your team • Tips for seamless integration into your existing workflows. • How to choose trustworthy tools and advisors to guide your implementation. • Why AI isn't “set it and forget it” • The importance of monitoring and maintaining AI tools for optimal performance. • How to ensure your AI implementation aligns with your business goals. • AI as a competitive advantage • How businesses that adopt AI now can gain a significant edge over competitors. • Real-world examples of how AI is helping small businesses grow. Call to Action: If you're ready to explore how AI can transform your customer and sales support while avoiding the common mistakes, our team of marketing experts is here to help. Contact one of our trusted marketing guides today: • Changescape Web: https://changescapeweb.com/ • Tylerica Marketing Systems: https://tylericasystems.com/ • Dental Marketing Heroes: https://dentalmarketingheroes.com/ • Outsourced Marketing Inc.: https://www.outsourcedmarketing.ca/ Don't let AI overwhelm your team—let's work together to create a strategy that enhances your customer and sales support while driving results!

Episode 215: Small Business Survival Guide: Marketing Strategies for a Tough Economy When the economy tightens, small business owners often feel the pressure to scale back on marketing. But did you know that tough economic times offer some of the greatest opportunities to outshine your competitors? In this episode of the Marketing Guides for Small Businesses Podcast, we dive into how you can not only survive but thrive during a challenging economy. Learn why doubling down on strategic marketing can be a game-changer and discover creative, budget-friendly strategies to stay visible, engage loyal customers, and capture market share. What You'll Learn in This Episode: • Why cutting marketing budgets is a mistake during tough times • How staying visible during downturns sets your business apart. • Examples of companies that thrived by maintaining or increasing marketing efforts. • Budget-friendly marketing tactics that deliver big result • How to maximize free or low-cost digital tools like social media and email marketing. • The role of local SEO in ensuring potential customers find your business. • The power of customer loyalty and retention • Why existing customers are your best asset during tough times. • Tips for building stronger relationships through loyalty programs and personalized engagement. • Creative ways to stand out from your competition • How to develop and communicate your unique value proposition. • The importance of storytelling in connecting with customers on an emotional level. • How to make data-driven decisions to maximize ROI • Metrics to track during an economic downturn. • Tools to measure marketing performance and identify high-impact strategies. • Leveraging partnerships to amplify your marketing efforts • How collaborations with other small businesses can expand your reach. • Strategies for forming strategic alliances that benefit both parties. Call to Action: If you're ready to make your marketing work harder and smarter during tough economic times, let our expert marketing guides help you craft a winning strategy. Whether you're looking to improve customer retention, optimize your online presence, or explore creative new tactics, we're here to help. Reach out to one of our trusted marketing guides today: • Changescape Web: https://changescapeweb.com/ • Tylerica Marketing Systems: https://tylericasystems.com/ • Dental Marketing Heroes: https://dentalmarketingheroes.com/ • Outsourced Marketing Inc.: https://www.outsourcedmarketing.ca/ Don't let a tough economy hold you back—contact us to create a strategy that helps your business thrive!

Below the Bottom of the Funnel – The 3 R's: Repeat, Refer, and Review Discover the untapped potential of post-purchase marketing in this insightful episode of the Marketing Guides for Small Business Podcast. Host Ken Tucker and his fellow marketing experts dive into the critical strategies of the “Three R's”—Repeat, Refer, and Review—that go beyond traditional marketing funnels to ensure customer loyalty, referrals, and glowing reviews. Whether you're aiming to build stronger relationships with your existing customers, increase customer lifetime value, or enhance your reputation, this episode provides actionable insights tailored for small businesses. Learn how to retain clients effectively, incentivize referrals, and generate reviews that boost your online credibility and visibility. What You'll Learn: • Why post-purchase engagement is essential for long-term success. • How to implement cost-effective referral programs to grow your business. • Strategies to encourage repeat purchases and build customer loyalty. • The significance of online reviews and how to request them effectively. • How to turn one-time buyers into brand advocates. • The tools and systems to automate and streamline the post-purchase process. • Real-world examples and success stories of businesses leveraging the Three R's. Call to Action Ready to unlock the power of the Three R's for your business? Contact our marketing guides for expert advice: • Changescape Web • Tylerica Marketing Systems • Dental Marketing Heroes • Outsourced Marketing Inc. Let us help you create a thriving post-purchase marketing strategy. Take the next step today! #PostPurchaseMarketing #CustomerRetention #SmallBusinessSuccess #ReferralPrograms #OnlineReviews #CustomerLoyalty #MarketingPodcast

Building Connections That Count: A Guide to Effective Business Networking In Episode 213 of the Marketing Guides for Small Businesses Podcast, we dive into one of the most valuable tools for small and medium-sized businesses—networking. Business networking is far more than handing out business cards; it's about cultivating meaningful relationships that can transform your business. Whether you're an introvert easing into networking or a seasoned pro looking to refine your approach, this episode is packed with actionable strategies to help you make every connection count. Our panel of marketing experts, Jeff Steck, Ian Cantle, Ken Tucker, and Paul Barthel, guide you through setting clear networking goals, making memorable impressions, and mastering purposeful follow-ups. What You'll Learn in This Episode • Why networking is crucial for business growth and unique benefits it offers. • How to find the right networking events for your industry and goals. • The importance of preparation before attending a networking event. • How to build genuine connections rather than engaging in “drive-by carding.” • Tips for leveraging online and hybrid networking platforms. • Strategies to follow up effectively after events to strengthen connections. • The value of consistency in networking and why showing up regularly matters. • How to create your own networking opportunities to meet your specific needs. • The role of storytelling and humor in making lasting impressions. • How to balance networking time with other business priorities. If you're ready to unlock the power of business networking and build connections that truly count, tune in to this episode now! Want to take your networking and marketing efforts to the next level? Reach out to our marketing guides: • ChangeScape Web • Tylerica Marketing Systems • Dental Marketing Heroes • Outsourced Marketing Inc. Your next big opportunity could be just one connection away—don't miss it!

Episode 212 - Local SEO for Contractors: A Guide to Winning Online Welcome to Episode 212 of the Marketing Guides for Small Business Podcast! In this episode, our panel of experts dives into the essential strategies contractors need to dominate their local markets using Local SEO. Did you know that 14% of contractors analyzed don't even have a website? If you're relying solely on word of mouth or outdated methods to attract new customers, this episode is your wake-up call. From mastering your Google Business Profile to creating a cohesive online strategy, we'll show you how to stay ahead in a competitive industry. If you're a contractor looking to generate quality leads and grow your business, this episode is a must-listen! What You'll Learn in This Episode • Why having a website is crucial for trust, professionalism, and online visibility. • The role of Google in local SEO and why it dominates over 90% of search traffic. • How to optimize your Google Business Profile for maximum impact. • The three pillars of local SEO success: relevance, proximity, and prominence. • Strategies for gathering and leveraging Google reviews to build social proof. • Why combining your website with a Google Business Profile creates a powerful symbiosis. • How to claim and set up your Google Business Profile step-by-step. • Tips for maintaining a steady stream of reviews to boost your rankings. • The importance of content tailored to your services and location. • Common mistakes contractors make and how to avoid them. Ready to take your contracting business to the next level? Contact our Marketing Guides for expert advice tailored to your needs: • Changescape Web • Tylerica Marketing Systems • Dental Marketing Heroes • Outsourced Marketing Inc. Want more insights? Subscribe to the podcast and share it with your network to spread the knowledge. Don't forget to leave a review to help others discover this valuable resource! #LocalSEO #ContractorMarketing #SmallBusinessGrowth #GoogleBusinessProfile #MarketingTips

Content Creation Made Easy: Start Today with Simple Strategies To Create Content That Powers Your Marketing Ever feel like content creation is overwhelming or takes too much time? Tune in to this episode of the Marketing Guides for Small Business Podcast to discover how easy it can be to generate high-impact content that connects with your audience—using strategies you can start implementing today! In this episode, host Ian Cantle leads our Marketing Guides—Ken, Jeff, and Paul—through practical, streamlined approaches to content creation. Whether you're a business owner, marketer, or content creator, we'll show you how to make content creation manageable and effective. From leveraging FAQs to uncover your customers' pressing questions to utilizing Should Ask Questions (SAQs) for deeper engagement, this episode is packed with actionable advice. You'll learn to create SEO-friendly content, repurpose material, and build a content strategy that delivers results without eating up your time. Here's what you'll walk away with: How to identify and answer FAQs to address customer needs and improve SEO rankings.Methods to create impactful content that builds trust and credibility with your audience.Simple ways to discover FAQs and SAQs using customer interactions, online tools, and feedback.Techniques for crafting SEO-friendly content from FAQs to enhance online visibility.The importance of SAQs and how they establish your brand as a trusted authority.Tips for turning FAQs and SAQs into engaging blog posts and social media content.Steps to make blog writing quicker and more consistent using templates and batching.Proven strategies for repurposing content across multiple platforms to save time and increase reach. Don't just listen—apply these strategies today! Start by choosing one FAQ or SAQ and turn it into a blog post, social media update, or FAQ page entry. Consistency is the key to growing your reach and engaging your audience, so take action and experience how easy content creation can be. Check out our Marketing Guides Websites: https://changescapeweb.com/ https://www.outsourcedmarketing.ca/ https://dentalmarketingheroes.com/ https://tylericasystems.com/ #ContentCreation #MarketingStrategy #SmallBusinessTips #ContentMarketing #FAQContent #SEO #CustomerEngagement #MarketingGuides #ContentRepurposing #PodcastMarketing

How To Get More Bang for Your Marketing Buck - Conversion Rate Optimization In this episode of the Marketing Guides For Small Business Podcast, we dive into the importance of Conversion Rate Optimization (CRO) and how it can help small businesses get the most out of their marketing dollars. Our expert guides share tips and strategies for improving conversion rates on websites, emails, and social media ads, ultimately increasing ROI and driving more sales. Tune in to learn how to maximize your marketing efforts and get more bang for your buck with CRO.

Dive into the world of digital advertising with our special guest, Allie Bloyd, a renowned Facebook ads expert and founder of Allie Bloyd Media. In this compelling episode of the Marketing Guides for Small Businesses podcast, Allie shares her proven strategies for boosting sales, profits, and efficiency for local and service-based businesses through Facebook and YouTube ads. Discover the secrets behind her success and learn how to transform your marketing efforts with her AB3 advertising model. Key Takeaways: Understanding Facebook Ads: Learn the essentials of crafting effective Facebook ad campaigns, including budget considerations and common pitfalls.AB3 Advertising Model: Discover Allie's innovative model that aligns ads with business objectives, enhancing clarity and efficiency.Video Ad Best Practices: Gain insights into creating compelling video ads on Facebook and Instagram tailored for small business needs.Leveraging YouTube Ads: Explore the untapped potential of YouTube ads and how they fit into the sales funnel for small businesses.Crafting Sales Funnels: Uncover the essential elements of a sales funnel and avoid common mistakes to maximize your advertising ROI.Omnichannel Approach: Learn how to integrate Google Ads into a comprehensive marketing strategy for maximum impact. Don't miss this opportunity to elevate your small business marketing game. Take control of your advertising efforts and drive growth with insights from one of the industry's brightest minds. Subscribe now to the Marketing Guides for Small Businesses podcast and start implementing these powerful strategies today. Share this episode with fellow entrepreneurs and join the conversation on how to thrive in the digital advertising landscape. To learn more about Allie Bloyd visit: https://alliebloyd.com/ To learn more about our Marketing Guides check out their websites here: https://changescapeweb.com/ https://www.outsourcedmarketing.ca/ https://dentalmarketingheroes.com/ https://tylericasystems.com/ #SmallBusinessMarketing #FacebookAds #YouTubeAds #DigitalMarketing #MarketingStrategy #AllieBloyd #BusinessGrowth

In this episode, we dive into the world of sales funnels and how small businesses can use them to close out the year strong. Our expert small business marketing guides share tips and strategies for creating effective sales funnels that drive conversions and boost revenue. Tune in to learn how to optimize your sales process and maximize your end-of-year sales efforts. Check out our Marketing Guides Websites: https://changescapeweb.com/ https://www.outsourcedmarketing.ca/ https://dentalmarketingheroes.com/ https://tylericasystems.com/

Social media is constantly evolving, and it's important for small businesses to stay ahead of the trends to effectively reach their target audience. In this episode of the Marketing Guides For Small Business Podcast, we will discuss the latest social media trends for the remainder of 2024. From emerging platforms to new features and strategies, we will cover everything you need to know to make the most of your social media marketing efforts. Tune in to stay ahead of the curve and take your small business to the next level on social media. Resources mentioned in episode: Hubspot Article Check out our Marketing Guides Websites: https://changescapeweb.com/ https://www.outsourcedmarketing.ca/ https://dentalmarketingheroes.com/ https://tylericasystems.com/

In this episode of the Marketing Guides For Small Business Podcast, we dive into the world of text message marketing for small businesses. Discover how you can leverage the power of SMS to effectively reach and engage with your customers, drive sales, and build lasting relationships. Learn about the benefits of text message marketing, best practices, and top tools and platforms to help you get started. Tune in to learn how you can tap into this valuable marketing channel to grow your small business. Check out our Marketing Guides Websites: https://changescapeweb.com/ https://www.outsourcedmarketing.ca/ https://dentalmarketingheroes.com/ https://tylericasystems.com/

Episode 204 - Is your business a commodity Marketing Strategies to avoid being commoditized In this episode of the Marketing Guides for Small Businesses Podcast, we tackle the pressing issue of commoditization that many service-based businesses face. Hosts Ian Cantle, Ken Tucker, and Paul Barthel delve into why businesses struggle with becoming commoditized and how they can stand out in a crowded, competitive market. The episode offers actionable steps and strategies for differentiation, customer feedback, and leveraging technology to enhance your unique value proposition and secure lasting customer relationships. Key Learnings: Identifying Commoditization: Learn the early warning signs of commoditization such as price wars, customer churn, and lack of differentiation, and how these signs can impact your business.Importance of Differentiation: Discover why setting your business apart from competitors is crucial and how it prevents the risks associated with being viewed as a commodity.Practical Strategies for Differentiation: Explore actionable strategies to differentiate your service-based business, including productization, systematization, and understanding your ideal customer.Leveraging Technology: Gain insights on the key technologies, like CRM systems and analytics tools, that can help your business streamline operations, respond faster, and deliver an enhanced customer experience.Customer Feedback: Understand the role of customer feedback in identifying areas of improvement and discovering what your business does well, helping you to refine your services and increase customer loyalty. TAKE ACTION TODAY: If you found value in this episode, we encourage you to subscribe to the Marketing Guides for Small Businesses Podcast. Rate and review us on your favorite podcast platform to help us reach more listeners like you. Also, visit our website at https://marketingguidesforsmallbusinesses.com/ for free resources, more episodes, and links to set up free consultation calls with any of the hosts. Share our podcast with your colleagues, friends, and family. Keep calm and market on! GET IN TOUCH WITH THE MARKETING GUIDES: Ian Cantle of Dental Marketing Heroes and Outsourced Marketing Jeff Stec of Tylerica Marketing Systems Ken Tucker & Paul Barther of Changescape Web Solutions

What Gives Us Joy In Marketing  Overview In this insightful episode of the Marketing Guides for Small Businesses podcast, hosts Ken Tucker, Paul Barthel, Ian Cantle, and Jeff Stec take a deep dive into what brings them joy and satisfaction in their marketing careers. They discuss what fuels their passion for marketing, from the thrill of problem-solving to the satisfaction of seeing their clients succeed. The hosts also share their insights on the various tools and tactics they favor, as well as what challenges and frustrates them in the ever-evolving landscape of digital marketing. Key Learnings Ken Tucker's View: Passion for Constant Learning: Ken talks about his endless love for learning about new marketing tools and features. He admits to having "shiny object syndrome" but finds joy when discovering new features that can add value.Building Solutions: He expresses his love for building websites and creating pages, which serve as immediate, tangible outcomes of his efforts. Ian Cantle's Perspective: High ROI from SEO: Ian shares his excitement for SEO and how seeing the results positively affect a client's bottom line is the highest form of success for him.Orchestration and Holistic Marketing: He emphasizes the importance of a strategic, orchestrated approach to marketing that integrates various tactics seamlessly. Jeff Stec's Joy in Automation and Problem-Solving: Love for Engineering and Building Things: Jeff compares his experience as an engineer to his current role, where he enjoys problem-solving and creating marketing systems.Education and Client Empowerment: Jeff likes educating clients and demystifying the marketing processes, making them more involved. Paul Barthel's Passion: Automation and AI Bots: Paul shares his enthusiasm for building marketing automation systems and AI bots. He finds immense satisfaction in learning how these technologies work and solving the problems they present.Deep Technical Knowledge: He enjoys diving into the nuances of SEO tools and getting hands-on to solve technical challenges. Challenges in Marketing: Client Expectations: The hosts discuss the difficulties of managing client expectations, particularly when clients want quick results or shiny new tactics without understanding the strategic foundation required for long-term success.Outdated or Bad Information: Ian and Jeff talk about the frustrations of battling against outdated or incorrect information that clients bring from networking events or other sources.Multi-Vendor Approaches: Ian highlights the issues with having multiple vendors who don't coordinate well, making it hard for clients to achieve a cohesive strategy.Technical Challenges: Jeff and Paul touch on the time-consuming and often frustrating task of keeping up with ever-changing software platforms and the lack of proper documentation. HOW TO GET STARTED TODAY! Thank you for tuning into this episode of the Marketing Guides for Small Businesses podcast! If you found value in this discussion, please like, share, and subscribe to our podcast. Do you have marketing challenges that you'd like us to tackle? Or do you need tailored advice on how to elevate your business's marketing strategy? Visit https://marketingguidesforsmallbusinesses.com/ to set up a free consultation call with any of our expert hosts, and let's take your business growth to the next level. Don't forget to rate and review us wherever you get your podcasts, so we can continue to bring you the content that helps you and your business thrive. Keep calm and market on! GET IN TOUCH WITH THE MARKETING GUIDES: Ian Cantle of Dental Marketing Heroes and Outsourced Marketing Jeff Stec of Tylerica Marketing Systems Ken Tucker & Paul Barther of Changescape Web Solutions

Budgeting For Marketing In this episode of the Marketing Guides for Small Businesses podcast, hosts Jeff Stec, Ian Cantle, Ken Tucker, and Paul Barthel tackle one of the most challenging and essential topics for small business owners: budgeting for marketing. This episode is packed with valuable insights, practical advice, and real-world examples to help you effectively allocate your marketing budget and drive your business's growth. Overview: Join the marketing experts as they delve into the intricacies of setting a marketing budget, the pitfalls to avoid, and how to maximize your return on investment (ROI). Whether you're a startup entrepreneur or a seasoned business owner, this episode will provide a comprehensive guide to make informed decisions about your marketing spend. Key Learnings: Challenges of Budgeting for Marketing: Understand why budgeting for marketing is often a daunting task and the common mistakes businesses make.Planning and Research: Learn the importance of planning and strategic research in forming an effective marketing budget.Key Components of a Marketing Budget: Discover the essential elements that should be included in your marketing budget, from advertising costs to content creation.Realistic Expectations: Jeff discusses the “if I build it, they will come” myth and why effective marketing is crucial for business success.In-house vs Outsourcing: Explore the pros and cons of handling marketing internally versus hiring an external agency.The Value of Strategy: Find out how a well-defined marketing strategy can significantly impact your budgeting decisions and overall success.Return on Investment (ROI): Ian and the panel discuss what ROI you can realistically expect from your marketing efforts.Effective Use of Resources: Gain insights into prioritizing marketing channels and making the most of limited resources.Parting Thoughts and Closing Remarks: Key takeaways to help you avoid common budgeting pitfalls and make strategic marketing investments. GET STARTED TODAY: Don't miss out on transforming your marketing approach! Join us for this informative episode and gain the tools you need to set a winning marketing budget. Subscribe to the Marketing Guides for Small Businesses podcast on your favorite platform and stay updated with our latest episodes. For more insights and free resources, visit https://marketingguidesforsmallbusinesses.com/ If you have specific questions or need personalized advice, feel free to set up a free consultation call with any of our hosts. Tune in, get informed, and let's take your business to the next level! Until next week, keep calm and market on. GET IN TOUCH WITH THE MARKETING GUIDES: Ian Cantle of Dental Marketing Heroes and Outsourced Marketing Jeff Stec of Tylerica Marketing Systems Ken Tucker & Paul Barther of Changescape Web Solutions

Special Guest - Unlocking Local SEO Success with Manick Bhan of Search Atlas In this episode of the Marketing Guides for Small Businesses podcast, our hosts Ken Tucker, Paul Worthel, and Ian Cantle are joined by Manick Bhan, the founder and CTO of Search Atlas, for an in-depth discussion about local SEO. Manick shares his extensive knowledge and unique insights into optimizing local businesses' online presence. From foundational SEO strategies to advanced automation techniques, Manick discusses how to effectively boost local rankings, the role of holistic SEO, and leveraging AI for improved results. Key Learnings: 1. Holistic SEO Approach: Manick emphasizes the importance of a holistic SEO approach, involving user experience, authority, content, and technical aspects.He introduces the "Exact Holistic SEO Framework," which combines these elements for comprehensive optimization. 2. Local SEO Strategies: Manick shares actionable strategies to improve local rankings, such as optimizing Google Business Profiles and focusing on local content.He highlights the significance of backlinks, Google My Business posts, and understanding the unique ranking signals for different types of businesses. 3. Common Misconceptions: Manick debunks common misconceptions about local SEO, such as the overemphasis on citations and reviews.stresses the importance of focusing on the overall SEO strategy rather than just individual elements. 4. Case Studies and Experiments: Real-world case studies demonstrate the effectiveness of holistic and automated SEO practices.Manick explains the methodologies behind these case studies and how businesses can replicate their success. 5. Automation and AI in SEO: The discussion covers the role of AI in SEO, distinguishing between productive uses of AI for efficiency versus the dangerous “set it and forget it” mentality.Manick talks about the future of SEO with innovations in dynamic and automated SEO solutions, emphasizing the need for skilled human oversight. GET STARTED TODAY! If you're a small business owner looking to optimize your local SEO, or an SEO professional eager to stay ahead of the curve, this episode is a must-listen. Apply the insights and strategies shared by Manick Bhan to give your business a competitive edge. For more detailed guides, tips, and resources, visit our website at https://marketingguidesforsmallbusinesses.com/ . Don't forget to subscribe to our podcast on your favorite platform and rate and review us to help others find this valuable content. Connect with our hosts: Ken Tucker & Paul Barthel - Changescape WebIan Cantle - Dental Marketing HeroesManick Bhan - Search Atlas Have questions or topics you'd like us to cover? Reach out to us on social media or through our website. Let's continue the conversation and help each other grow! Until next week, keep calm and market on!

In this special 200th episode of the 'Marketing Guides for Small Businesses' podcast, hosts Ken Tucker, Paul Barthel, Ian Cantle, and Jeff Steck come together to dispel common marketing misconceptions. Celebrating their milestone, they dive deep into various misleading beliefs surrounding digital marketing strategies, AI, customer reviews, and more. Through engaging discussions and expert insights, they provide actionable tips to help small businesses navigate the complex marketing landscape effectively. Key Learnings: Misconceptions About Digital Marketing: The dangers of assuming digital marketing strategies from years ago are still effective today.Why there is no 'silver bullet' in marketing and the importance of a comprehensive, data-driven marketing plan.Common errors in setting marketing budgets and transitioning from word-of-mouth to a more diversified marketing approach. Understanding Website Importance: The myth that small and local businesses don't need websites.Why an outdated or non-existent website can harm your credibility and potential customer trust.How having an effective, minimal viable product website can serve as the hub of your online presence. Navigating Customer Reviews: The importance of asking for reviews and not relying on organic ones for the best customer feedback.The pitfalls of review gating and how it can legally and ethically harm your business.How AI can be used to draft responses to reviews and the necessity of human oversight in the process. The Role of AI in Marketing: Misconceptions around AI being able to handle all aspects of marketing, including content creation and strategy.How AI should be viewed as a tool requiring human guidance to avoid errors and inaccuracies.The legal ramifications of incorrect information produced by AI tools. Quick Fire Misconceptions: Short discussions around additional misconceptions such as the effectiveness of direct mail, the one-time nature of cold emails, and AI's limitations in content generation.Why incorporating multiple marketing channels is essential for a holistic strategy.Adjusting marketing tactics to match the evolving expectations of younger and tech-savvy customers. Thank you for joining us in celebrating our 200th episode! We'd love to hear your thoughts and experiences with marketing misconceptions. Leave us a review, and let us know what topics you'd like us to cover in future episodes. If you have any burning marketing challenges or questions, connect with us at https://marketingguidesforsmallbusinesses.com for more resources, past episodes, and to schedule a free consultation call with any of our hosts. Keep calm and market on! To reach our Marketing Guides: Ian Cantle - Dental Marketing Heroes Ken Tucker & Paul Barthel - Changescape Web Jeff Stek - Tylerica Marketing Systems

Email Marketing Success Secrets For Small Businesses In this essential episode of the Marketing Guides for Small Business Podcast, our seasoned hosts reveal the top email marketing success secrets that every small business owner needs to know. Email marketing remains one of the most effective ways to reach and engage your audience, but only if done right. And for many business owners they hesitate to do email marketing because of their own predispositions against it. But it's folly to avoid this high ROI marketing strategy. Join us as we dive deep into the strategies and techniques that can transform your email campaigns from good to exceptional. Learn how to craft compelling subject lines that boost open rates, personalize your messages to build stronger customer relationships, and segment your audience for maximum impact. We'll also discuss the best practices for designing visually appealing emails, optimizing for mobile devices, and measuring your success to continually improve your results. Whether you're new to email marketing or looking to refine your approach, this episode is packed with actionable insights and expert tips to help you harness the full potential of your email campaigns. Tune in to discover how to unlock the power of your inbox and drive meaningful results for your small business.

Advertising Driven Omni-Channel In this dynamic episode of the Marketing Guides for Small Business Podcast, our expert hosts dive into the world of Advertising Driven Omni-Channel Marketing. As the digital landscape evolves, it's crucial for small businesses to integrate their advertising efforts across multiple channels to create a seamless and cohesive customer experience. Join us as we explore the strategies and benefits of an omni-channel approach, powered by effective advertising. Discover how to synchronize your marketing efforts across platforms like social media, email, search engines, and more, to maximize reach and engagement. Learn from real-world examples and expert insights on how to create a unified brand message that resonates with your audience at every touchpoint. Whether you're just starting out or looking to enhance your current marketing strategy, this episode is packed with actionable tips and proven tactics to help you succeed in today's competitive market. Tune in and take your marketing game to the next level with Advertising Driven Omni-Channel Marketing!

In this episode of the Marketing Guides For Small Business Podcast, we explore the benefits of integrating AI technology into small business marketing strategies. From personalized customer experiences to data-driven insights, we discuss how AI can help small businesses reach their target audience more effectively and efficiently. Tune in to learn how to leverage AI tools and platforms to enhance your marketing efforts and stay ahead of the competition.

Marketing Strategy for Small Businesses In this episode of the Marketing Guides For Small Business Podcast, we discuss the importance of having a solid marketing strategy for small businesses. We will explore various marketing tactics and techniques specifically tailored for small businesses, including social media marketing, content marketing, email marketing, and more. Our expert guides will share their insights and tips on how small businesses can effectively reach their target audience and drive growth through strategic marketing efforts. Listen to learn how to create a successful marketing strategy that will help your small business stand out in a competitive market.

In this episode of the Marketing Guides For Small Business Podcast, we are joined by special guest Kyle Roof, a renowned SEO expert, to discuss the importance of Experience, Expertise, Authority, and Trust (E-A-T) in digital marketing. Kyle shares valuable insights and strategies for businesses looking to improve their E-A-T factors to boost their online presence and credibility. Tune in to learn how to build trust with your audience and establish yourself as a reputable authority in your industry.

In this episode of the Marketing Guides For Small Business Podcast, we delve into the ever-evolving landscape of online advertising. We discuss the latest trends, best practices, and platforms to help small businesses effectively reach their target audience and drive results. Tune in to learn how you can navigate the complexities of online advertising and maximize your marketing efforts.

How to build the perfect marketing team for your business No matter where you are in your business journey - whether you are just starting out or if you are scaling up - you need marketing to grow. Understanding the range of skills required and your options for building the perfect team is critical for your success. Even if you are a solopreneur starting on a shoestring budget, you will need to cover much of what we will talk about today. You are also going to want to listen carefully so you can start to “think into” growing your future team.

In this episode of the Marketing Guides For Small Business Podcast, we discuss various lead-generation strategies for small businesses looking to increase their customer base. From utilizing social media and email marketing to implementing SEO tactics and hosting webinars, this episode covers a range of effective techniques to generate more leads and ultimately drive business growth. Tune in to learn how to attract and convert potential customers into loyal clients for your small business.

In this episode of Marketing Guides For Small Business, we have a special guest, Jessica Embree from TULIP - Print Marketing, who will be sharing insights on why print marketing is still relevant in today's digital age. Join us as we discuss the power of tangible marketing materials, the importance of incorporating print into your overall marketing strategy, and how to effectively use print to connect with your target audience. Whether you're a small business owner or a marketing professional, this episode will provide valuable tips and strategies for integrating print marketing into your branding efforts. Tune in to learn more about the enduring impact of print in the ever-evolving world of marketing.

In this episode of the Marketing Guides For Small Business Podcast, we delve into the latest Local Consumer Review Survey for 2024. We discuss the key findings and insights from the survey, including the growing importance of online reviews for small businesses, the impact of positive reviews on consumer decision-making, and strategies for businesses to effectively manage and leverage customer reviews. Tune in to learn how you can use customer feedback to enhance your marketing efforts and drive business growth.

In this episode of the Marketing Guides For Small Business Podcast, we have a special guest, Jay Tinkler, co-founder of Remarkably, a marketing agency that specializes in helping small businesses reach their full potential. Jay shares his insights and expertise on effective marketing strategies for small businesses, offering practical advice and tips for success in today's competitive market. Tune in to learn how you can elevate your marketing efforts and stand out from the crowd.

Unlock new growth opportunities through programmatic advertising. Join our expert marketers as they demystify this dynamic landscape, providing actionable insights on targeting, ad formats, measuring success, and overcoming challenges - empowering small businesses to maximize their advertising ROI and stay ahead of the curve

In this episode of the Marketing Guides For Small Business Podcast, we dive into the world of email marketing. We discuss the importance of building an email list, crafting engaging content, and optimizing your emails for better open and click-through rates. Whether you're just starting out with email marketing or looking to improve your current strategy, this episode has valuable tips and insights to help you make the most of this powerful marketing tool. Tune in to learn how to effectively reach and connect with your audience through email marketing.

In episode 186 of the Marketing Guides For Small Business Podcast, we delve into quick and easy SEO wins that can help your business improve its online visibility and drive more traffic to your website. From optimizing meta tags and headings to creating high-quality content and building quality backlinks, these actionable tips will help you get a head start on improving your search engine rankings. Tune in to learn how you can make simple yet effective changes to your SEO strategy and start seeing results fast.

In this episode of the Marketing Guides for Small Business Podcast, we discuss how small businesses can effectively leverage YouTube for marketing. We provide tips on creating engaging video content, optimizing your channel for search visibility, and utilizing YouTube ads to reach your target audience. Tune in to learn how to harness the power of YouTube to grow your business and connect with customers in a meaningful way.

Effectively using Social Media in business is about more than tallying Likes and accumulating Followers. In this episode of the Marketing Guides Podcast, we explore some of the “biggest lies” and pitfalls around how businesses can effectively use social media, and we offer some tips on how to do it right. Whether you're a budding entrepreneur or an established business owner, this episode is your compass in the vast, dynamic landscape of social media marketing. Discover the Good, Navigate the Bad, and Confront the Ugly to take your social media game to a new level.

In this episode of the Marketing Guides For Small Business Podcast, our guest is Nina Radetich, a Professional EOS Implementer®. We talk with Nina about how entrepreneurs and their leadership teams can solve root problems, lead more effectively, and gain Traction® in their businesses through a simple, proven operating system: the Entrepreneurial Operating System®, or EOS®.

Trade Show Success: A Game-Changing Marketing Strategy for Small Businesses In this episode of the Marketing Guides for Small Business Podcast, we dive into the world of trade shows and explore how small businesses can leverage these events to boost their marketing efforts. Trade shows provide a unique platform for entrepreneurs to showcase their products and services, connect with potential customers, and network with industry experts. However, navigating these events can be overwhelming, especially for small businesses with limited resources. Join our host as they unpack the secrets to trade show success, providing practical tips and strategies tailored specifically for small businesses. Learn how to effectively plan and prepare for a trade show, create an eye-catching booth that stands out from the crowd, and engage with attendees to maximize lead generation. Discover the power of trade show marketing in building brand awareness and gaining valuable exposure within your target market. Our expert guests share their insights on leveraging social media, pre- and post-show marketing techniques, and the importance of follow-up to convert leads into loyal customers. Whether you're a first-time exhibitor or looking to optimize your trade show performance, this episode is packed with actionable advice to help you make the most of your trade show investment. Tune in to unlock the potential of trade shows as a game-changing marketing strategy for your small business. Don't miss out on this opportunity to take your business to new heights – listen to the Marketing Guides for Small Business Podcast today!