Podcasts about ultimate marketing engine

Are you a seasoned marketing expert who's interested in becoming a fractional CMO? What does a fractional CMO even do? In this illuminating conversation, Duct Tape Marketing founder John Jantsch makes the concept of fractional CMO leadership approachable. Exploring the nuances of strategic marketing for small to mid-sized businesses, Jantsch reveals how fractional CMOs can provide high-impact leadership without a full-time commitment. He shares insights on developing systematic marketing approaches, managing client relationships, and navigating marketing challenges in an AI-driven world. John Jantsch is a fractional CMO, speaker, and Wall Street Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events. His recommended book is an oldie but goodie: The One Thing by Jay Papasan and Gary Keller (https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776). Near his house in Colorado are two great coffee shops: The General Store in Nederland, CO, and Coal Creek Coffee in Golden, CO (https://www.tripadvisor.com/Restaurant_Review-g33447-d4650917-Reviews-Coal_Creek_Coffee-Golden_Colorado.html). Connect with John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. Top 3 Value Bombs 1. The hourglass metaphor focuses much of its attention on when somebody becomes a customer, then creating them into a referral machine. 2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners who will become referral machines. 3. The innovation is to teach other businesses to take the top 20 percent of clients and identify how to bring them to where they want to be - as opposed to just providing the service that has been agreed to. The Ultimate Marketing Engine - Pre-order the book and sign up for a FREE companion course worth $99! (Sorry! This link was active when this episode was first published in 2021 but is no longer an active offer.) Sponsors HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host  

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. Top 3 Value Bombs 1. The hourglass metaphor focuses much of its attention on when somebody becomes a customer, then creating them into a referral machine. 2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners who will become referral machines. 3. The innovation is to teach other businesses to take the top 20 percent of clients and identify how to bring them to where they want to be - as opposed to just providing the service that has been agreed to. The Ultimate Marketing Engine - Pre-order the book and sign up for a FREE companion course worth $99! (Sorry! This link was active when this episode was first published in 2021 but is no longer an active offer.) Sponsors HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host

How pivotal is the role of a fractional CMO in today's marketing landscape? Today I'm joined by expert John Jantsch to take a deep dive into this question. Our discussion covers the nuances of the marketing industry, including boundary-setting with clients, self-marketing challenges, and the efficacy of speaking engagements for client acquisition. John discusses how he wants to see more authentic brand experiences and anticipates a trend towards more personalized marketing strategies. We also share insights on psychological development for understanding client behavior. Tune in and hear how we outline the importance of trust and mutual respect in business relationships.Learn more about John Jantsch:John Jantsch is a fractional CMO, speaker, and Wall St Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events.John's Links:LinkedIn: https://www.linkedin.com/in/ducttapemarketing/Facebook: http://www.facebook.com/ducttapemarketingInstagram: https://www.instagram.com/ducttapemarketing/Twitter: https://twitter.com/ducttapeYouTube: https://www.youtube.com/user/ducttapemarketingConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.   John talks about what it means to be fractional, the benefits of having a fractional CMO in your business, managing multiple clients, and much more!

This week, we dive into a great book by renowned small business expert and author, John Jantsch. It's called "Building the Ultimate Marketing Engine," and if you are looking to rev up your holiday sales this season, you will want to pay close attention during this episode. John drops some serious nuggets in world-class customer service and taking your business to the next level. We also share our next Founder's Narrative story by Laura Lady, Founder and CEO of FryAway.  It's a cool story about a giant fat burg that clogged up the pipes in East London and inspired this SharkTank featured entrepreneur to take the leap as a small business owner.  For any resources mentioned on the show today, visit our show notes over at experian.com/smbmatters.    Want to help us grow? Drop us an honest review and rating on whichever platform you are listening on.   FOLLOW US Threads  Twitter Instagram Facebook Pinterest LinkedIn YouTube

Why is having a marketing strategy so important? Do you take the time to think about the marketing strategy you want to implement for yourself or your firm? What are the tactics most lawyers get wrong when it comes to marketing? We're talking about it in this episode with Sara Nay. Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 11+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.  Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband - from skiing to hiking to biking to camping. Sara gives listeners actionable tips on: [1:50] The start of Duct Tape Marketing [2:50] How marketing has changed [5:35] Starting with strategy to get the results you're looking for online [7:35] What ‘pain points' are [13:55] The Marketing Hourglass [17:55] How simplicity, being clear and direct leads to more growth [20:30] The wrong metrics to pay attention to [23:30] Sara's book review [28:15] What people get wrong about marketing [32:45] One key takeaway from this episode  Resources mentioned in this episode:The Ultimate Marketing Engine by John JantschConnect with Sara here: Instagram LinkedIn http://www.ducttapemarketing.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Why is having a marketing strategy so important?   Do you take the time to think about the marketing strategy you want to implement for yourself or your firm?   What are the tactics most lawyers get wrong when it comes to marketing? We're talking about it in this episode with Sara Nay.   Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 11+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.    Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband - from skiing to hiking to biking to camping.   Sara gives listeners actionable tips on: [1:50] The start of Duct Tape Marketing [2:50] How marketing has changed [5:35] Starting with strategy to get the results you're looking for online [7:35] What ‘pain points' are [13:55] The Marketing Hourglass [17:55] How simplicity, being clear and direct leads to more growth [20:30] The wrong metrics to pay attention to [23:30] Sara's book review [28:15] What people get wrong about marketing [32:45] One key takeaway from this episode  Resources mentioned in this episode: The Ultimate Marketing Engine by John Jantsch Connect with Sara here: Instagram LinkedIn http://www.ducttapemarketing.com    Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Why is having a marketing strategy so important?   Do you take the time to think about the marketing strategy you want to implement for yourself or your firm?   What are the tactics most lawyers get wrong when it comes to marketing? We're talking about it in this episode with Sara Nay.   Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 11+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.    Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband - from skiing to hiking to biking to camping.   Sara gives listeners actionable tips on: [1:50] The start of Duct Tape Marketing [2:50] How marketing has changed [5:35] Starting with strategy to get the results you're looking for online [7:35] What ‘pain points' are [13:55] The Marketing Hourglass [17:55] How simplicity, being clear and direct leads to more growth [20:30] The wrong metrics to pay attention to [23:30] Sara's book review [28:15] What people get wrong about marketing [32:45] One key takeaway from this episode  Resources mentioned in this episode: The Ultimate Marketing Engine by John Jantsch Connect with Sara here: Instagram LinkedIn http://www.ducttapemarketing.com    Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

John talks about his latest book “The Ultimate Marketing Engine”, how his “Duct Tape Marketing” certification program has evolved, why he decided to split the program up, and much more!

Ben talks marketing strategy with John Jantsch, the founder of Duct Tape Marketing. John is also a six-time author and the host of the Duct Tape marketing podcast. And just completed his latest book, The Ultimate Marketing Engine. Today, John talks to Ben about his personal marketing strategy using his books and his podcast. Show NotesConnect With:John Jantsch: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben talks marketing strategy with John Jantsch, the founder of Duct Tape Marketing. John is also a six-time author and the host of the Duct Tape marketing podcast. And just completed his latest book, The Ultimate Marketing Engine. Today, John talks to Ben about his personal marketing strategy using his books and his podcast. Show NotesConnect With:John Jantsch: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Jantsch, author and founder of Duct Tape Marketing, meets with Ben to discuss today's marketing environment. John is also the host of the Duct Tape marketing podcast. Marketing is how you bridge the gap between you and your customers. Today, John talks to Ben about his newest book, The Ultimate Marketing Engine. Show NotesConnect With:John Jantsch: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Jantsch, author and founder of Duct Tape Marketing, meets with Ben to discuss today's marketing environment. John is also the host of the Duct Tape marketing podcast. Marketing is how you bridge the gap between you and your customers. Today, John talks to Ben about his newest book, The Ultimate Marketing Engine. Show NotesConnect With:John Jantsch: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about something that I've been talking a lot about lately called the Customer Success Track. Key Takeaway: After working with tons of small businesses and clients for the last 30+ years, I've realized that there are five stages of marketing that many businesses go through. I've been able to identify the milestones that businesses need to move customers or clients through and consequently the tasks associated with each of those milestones. I've mapped this out in what I'm calling the Customer Success Track – a concept I talk about deeply in my latest book – The Ultimate Marketing Engine. In this episode, I'm diving into the five stages of the customer success track – Foundation, Level Up, Organize, Stabilize, and Scale – and how to advance a customer or client through all 5 stages over the course of a long-term business relationship. Resources I Mention: Get the Kindle version of The Ultimate Marketing Engine for just $2.99 (during the month of August 2022) Learn more about my book The Ultimate Marketing Engine Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.  

Debbie Murphy of JetBrokers joins us to discuss John Jantsch's "The Ultimate Marketing Engine." We've read "Duct Tape Marketing" and "The Ultimate Referral Engine" before, and true to form, Jantsch includes a LOT of great worksheets, calculators and other reference materials that make life easier for marketing nerds! From Amazon -   A STEP-BY-STEP [...]

Meet John Jantsch John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. Virginia and John Talk About: How John got his start The importance of marketing STRATEGY for small business How to AMPLIFY your referrability Powerful ways to multiply your referrals Takeaways: Strategy BEFORE tactics Strategy is how you get to charge a premium for what you do STOP begging for business You need more than one way to get a referral Add VALUE.  Educate. Teach. Want referrals? Make it easy! Connect with John on LinkedIn: http://www.linkedin.com/in/ducttapemarketing Take John's marketing strategy assessment! https://www.marketingassessment.co/ John would like to meet: Matthew McConaughey

How would you feel if you picked up a book about work, and in the first few pages it tells you that one of the core principles your whole profession holds is flat-out wrong. In most cases, that would be grounds for slamming the book down and never going back to it. But when the book comes from the bestselling author of 10 books, you might read on and hear him out.  That's what I did with a 2021 book written by John Jantsch who is also a keynote marketing speaker.  He is a husband and father of four grown children and is a native Missourian. As he consulted for small businesses, he became known for approaching marketing pragmatically, something that many midwesterners are known for. Though it originated as the name of his 2006 book, Duct Tape Marketing has come to embody his blog, his podcast and his whole philosophy. It just shows how well good brand names…stick. You'll hear John tell what most of us haven't grasped as the goal of marketing, and the steps his book uses to help us get full value out of our marketing. I guarantee that you will get value from listening to him, whether you are a business owner who wears the marketing hat part-time or you are a veteran career marketer.  Let's go hear from John Jantsch. People/Products/Concepts Mentioned in Show Site about The Ultimate Marketing Engine book, containing templates  John is also the author of  Duct Tape Marketing The Referral Engine SEO for Growth Duct Tape Selling The Commitment Engine The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business John's LinkedIn profile Special Thanks to other podcasts I've had the honour to be a guest on: Wendy Covey's Content Marketing, Engineered Andrew Monro's Drinking with Freelancers Kevin Dieny's Close the Loop For more details, visit https://funnelreboot.com/episode-100-ultimate-marketing-engine-with-john-jantsch/

3 steps build a professional relationship with your target segments from The Ultimate Marketing Engine book

Hello everyone, This is En.Sabreen Morsey CEO and Founder of Farinas Marketing Services Today we are going to talk about the book THE ULTIMATE MARKETING ENGINE by John Jantsch

Hello everyone, This is En.Sabreen Morsey CEO and Founder of Farinas Marketing Services Today we are going to talk about the book THE ULTIMATE MARKETING ENGINE by John Jantsch

Hello everyone, This is En.Sabreen Morsey CEO and Founder of Farinas Marketing Services Today we are going to talk about the book THE ULTIMATE MARKETING ENGINE by John Jantsch

Hello everyone, This is En.Sabreen Morsey CEO and Founder of Farinas Marketing Services Today we are going to talk about the book THE ULTIMATE MARKETING ENGINE by John Jantsch

Hello everyone, This is En.Sabreen Morsey CEO and Founder of Farinas Marketing Services Today we are going to talk about the book THE ULTIMATE MARKETING ENGINE by John Jantsch

Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 access to brands. Surprisingly, the brands that put their customers first have survived even the worst phases of the pandemic, according to best-selling author and returning guest on Brainfluence, John Jantsch. Notes & Resources: https://www.rogerdooley.com/john-jantsch-engine/ John advocates customer-centric marketing and brings us lessons from his most recent book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He talks about the importance of focusing less on generating “more” leads. Rather, you should enhance the buying experience of your existing customers to generate organic referrals and leads. He explains how strategically (and authentically) partnering with your top 20% customers does your business more good than investing in lead generation. John also reveals his 5-step marketing process that helps discover and map businesses to their ideal customers. Consistent business growth in today's times depends almost entirely on the quality of customer experience offered. Improve it and your customers will take your business to the next level before you  know it. Tune in to the conversation to learn more!

https://www.amazon.com/John-Jantsch/e/B001IGSSW2/ref=dp_byline_cont_pop_book_1   John Jantsch has been called the World's Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. John Jantsch is a marketing consultant, speaker, and Wall St. Journal best-selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, The Referral Engine, SEO for Growth, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine.   He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.  

Tactics and strategies are not the same thing, and only one of them is an effective long-term plan for getting your customer to where they want to go.    In this episode, host Roland Frasier sits down with John Jantsch, Founder of http://ducttapemarketing.com/ (Duct Tape Marketing) and the author of the book by the same name. Duct Tape Marketing is one of those books Roland believes everybody should read. It's in his all-time Top 5 and “fantastic.” John recently released a new book called The Ultimate Marketing Engine, and it's filled with actual strategies (not tactics) for helping your customers along the Customer Success Track.   “The ultimate marketing engine is a successful customer,” he says, “and I think that's the point of view that we often lose.”   Listen in to hear how John and his team take their customers through five stages on their way to lasting transformation.   The Key Difference Between Strategies and Tactics  John's first book has met with fantastic success, and as he's traveled the globe talking to businesses and entrepreneurs, he's gotten a lot of feedback from larger organizations. “We want higher-level strategies,” they told him, and John delivered in his new book.   He believes a lot of people are confused when it comes to the difference between tactics and strategies. Not that he blames them. Google “marketing strategies” and it's a bunch of blog posts with 15 tactics. People are often looking for the latest marketing hack, but the essence of strategy is a plan. Where do you want to go? Who can you bring value to? Who can you bring even more value to?   “Our job really, if we want to simplify it,” John says, “is to take somebody who has a need from where they are to where they want to go.”   A lot of marketers have a tendency to say, “I have this thing to sell. Here's someone who said they'd buy it.” And that's their marketing. But John and his team work hard to develop a Customer Success Track. They figure out where their customer is today—their characteristics, their struggles—and then plan out the tasks or milestones they need to achieve to get the result they want. It's not about the next thing John can sell his customers, but what's the next level of maturity for them?   The Five Stages on the Customer Success Track  In John's marketing business, they have five stages they take their customers through. It's like a value ladder, a roadmap. By building these stages and understanding what a business has to do to pass through each stage, John says they can “promise the rainbow.” They can promise, “Here's where we're going,” instead of just, “Here's how we're going to solve today's problem.” Of course they still solve today's problem, but it's part of something bigger. When we solve x, we can do y. And so on and so on, stage after stage.   Here are the 5 stages in order:   Foundation (basic marketing stuff—leads, customers, etc.) Level Up (pour money into lead generation because you have a foundation now) Organize (consistently convert those leads profitably) Monthly recurring revenue (this should always be a goal, no matter your industry) Build a team (so you can ultimately scale)   Of the five stages, team-building might be the biggest challenge for people. If you're an entrepreneur who hates leading people, John says you either need to get someone who does want to lead people, or you need to go to work on yourself. You need to develop some self-awareness to realize you're the problem. Know where your blindspots are and what your superpowers are. Then find and surround yourself with people who have what you lack.    Taking a Customer-Centric Approach  John says a lot of companies talk about being customer-centric, but not many of them truly are. His team is always thinking up practical...

The Ultimate Marketing Engine with John Jantsch   Tactics and strategies are not the same thing, and only one of them is an effective long-term plan for getting your customer to where they want to go.    In this episode, host Roland Frasier sits down with John Jantsch, Founder of Duct Tape Marketing and the author of the book by the same name. Duct Tape Marketing is one of those books Roland believes everybody should read. It's in his all-time Top 5 and “fantastic.” John recently released a new book called The Ultimate Marketing Engine, and it's filled with actual strategies (not tactics) for helping your customers along the Customer Success Track.   “The ultimate marketing engine is a successful customer,” he says, “and I think that's the point of view that we often lose.”   Listen in to hear how John and his team take their customers through five stages on their way to lasting transformation.   The Key Difference Between Strategies and Tactics   John's first book has met with fantastic success, and as he's traveled the globe talking to businesses and entrepreneurs, he's gotten a lot of feedback from larger organizations. “We want higher-level strategies,” they told him, and John delivered in his new book.   He believes a lot of people are confused when it comes to the difference between tactics and strategies. Not that he blames them. Google “marketing strategies” and it's a bunch of blog posts with 15 tactics. People are often looking for the latest marketing hack, but the essence of strategy is a plan. Where do you want to go? Who can you bring value to? Who can you bring even more value to?   “Our job really, if we want to simplify it,” John says, “is to take somebody who has a need from where they are to where they want to go.”   A lot of marketers have a tendency to say, “I have this thing to sell. Here's someone who said they'd buy it.” And that's their marketing. But John and his team work hard to develop a Customer Success Track. They figure out where their customer is today—their characteristics, their struggles—and then plan out the tasks or milestones they need to achieve to get the result they want. It's not about the next thing John can sell his customers, but what's the next level of maturity for them?   The Five Stages on the Customer Success Track   In John's marketing business, they have five stages they take their customers through. It's like a value ladder, a roadmap. By building these stages and understanding what a business has to do to pass through each stage, John says they can “promise the rainbow.” They can promise, “Here's where we're going,” instead of just, “Here's how we're going to solve today's problem.” Of course they still solve today's problem, but it's part of something bigger. When we solve x, we can do y. And so on and so on, stage after stage.   Here are the 5 stages in order:   Foundation (basic marketing stuff—leads, customers, etc.) Level Up (pour money into lead generation because you have a foundation now) Organize (consistently convert those leads profitably) Monthly recurring revenue (this should always be a goal, no matter your industry) Build a team (so you can ultimately scale)   Of the five stages, team-building might be the biggest challenge for people. If you're an entrepreneur who hates leading people, John says you either need to get someone who does want to lead people, or you need to go to work on yourself. You need to develop some self-awareness to realize you're the problem. Know where your blindspots are and what your superpowers are. Then find and surround yourself with people who have what you lack.    Taking a Customer-Centric Approach   John says a lot of companies talk about being customer-centric, but not many of them truly are. His team is always thinking up practical ways to truly implement a customer-centric approach. We all know it's easier to sell more stuff to people who already know and trust us than it is to go out there and find another universe of people who have to go through all the hoops of getting to know and trust you. Existing customers are 9 times more valuable than the prospective customer you don't yet have.    He suggests narrowing your focus to the top 20% of your customers. A customer-centric approach is all about figuring out who your best customers are and creating a roadmap for them. He says some of these customers are standing around thinking, “How can I give you 10x more money because of the value you're already giving me?” You've got to capitalize on that. In his business, this means actually adding services and approaches to offer to that business they want to help mature.   John has helped a lot of authors go to the next level by building courses for their program after they write a book. You write a book, then create a course, then some of those people in the course will want group time or one-on-one time, so you develop the $10k course. Some of those people will excel and only want to hang out with the cream of the crop, so you create an exclusive mastermind for $100k.   This is all great for info people, but what about someone who is selling tools? Roland says that brick and mortar companies often have trouble with the value ladder. How does John help them?   John shares a story of a client of his who is a dentist. Generally speaking, people will only drive so far to get their teeth cleaned. But this client added something very valuable to her repertoire. One of the things she was passionate about—and it's a nascent part of the dental industry—is breathing. She's done extensive studies on people's incorrect bite or being tongue-tied and how that impacts your breathing.    She started writing about it, speaking about it, teaching people about it, and John's team helped her develop courses and training as another form of income. As an added bonus, those courses have also gotten her more clients. People drive farther now to be seen by her. A couple clients even fly in. It's no longer just about $129 to get their teeth cleaned. She's now a dental consultant who will help your entire family's holistic health. It has changed her practice by giving her more revenue streams and enhancing her existing revenue.   If you'd like to learn more about how to go next-level with John and his company, check out the links to his websites below, listen to his podcast (he's been doing it for 16 years!), and pick up a copy of The Ultimate Marketing Engine today.   LINKS AND RESOURCES: The Ultimate Marketing Engine Duct Tape Marketing TheUltimateMarketingEngine.com DuctTapeMarketing.com   OUR PARTNERS: 7 Steps to Scalable workbook Get a free proposal from Conversion Fanatics Get a Free Audit from Growrev Get 3% cash back on your ad spend with AdCard Get my book, Zero Down, FREE  

Today's special guest is John Jantsch of Duct Tape Marketing, who is here to reveal the ultimate marketing engine for small business owners (which happens to be the subject of his latest book)! ***** How would you like to build your dream coaching business, and would you like to work directly with me and get my help to do it? If so, I'm now accepting applications to my next Construct Your Dream Coaching Business Group Program, where I'll work with you over 12 weeks to get your coaching business rocking and rolling! To apply, go to https://marc-mawhinney.lpages.co/construct/, and I'm looking forward to working with you soon! There are a million Facebook Groups out there (and you're probably a member of a lot of them), but The Coaching Jungle Facebook Group is different! It's where you'll find tens of thousands of amazing coaches sharing advice and giving accountability to each other, along with a healthy dose of motivation to grow your coaching business, each and every day. Swing on in and join The Coaching Jungle Facebook Group! Make sure to check out Secret Coach Club, my monthly hard copy newsletter that's delivered to your mailbox each month! In it, I share my best strategies and advice for getting new coaching clients – all for about $3 a day, with flexible subscription options. Learn more at https://www.secretcoachclub.com/, and don't delay!

For many small businesses, it can be frustrating figuring out an effective marketing strategy that you are able to afford. Luckily, experts like John Jantsch are able to discuss what they've learned, what's valuable, and what isn't. Ian Garlic talks to John Jantsch about “The Ultimate Marketing Engine” and the huge opportunities that are currently present in the marketing community. John discusses the dangers of skipping to buy and what differentiates businesses that thrived and businesses that died. What You'll Learn:The Biggest Frustration of Small Business MarketingHow to Analyze PlatformsFundamentals Working RIGHT NOW in MarketingKilling the Marketing Funnel and Choosing the Marketing Hourglass7 Behaviors People Want on the Customer JourneyThe Dangers of Skipping to “Buy”The Customer Success Tracking ToolThe Ultimate SEO Tip for BacklinksConnect with John:LinkedInDuct Tape MarketingPodcastPodcast BookersResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Welcome back to another episode with John Jantsch, a marketing consultant, speaker, and author. In the last episode, we discussed duct tape marketing and how to implement better strategies. Today, we're going to continue our conversation on marketing and discuss how we can create the ultimate marketing engine. 

Are you a small business owner that wants to be profitable and scale effectively? This episode is for you! In this episode Eric welcomes John Jantsch, Founder & President of Duct Tape Marketing, to talk about his approach to overcoming challenges in small business marketing, along with what has changed in marketing trends, the customer journey, and martech over the past few years.John speaks on the inspiration behind his first book, Duct Tape Marketing, as well as what you can expect from his new book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He also shares expert insight into attribution, optimizing your “customer success track”, presenting yourself as a thought leader, and sustainably scaling your small business.“A lot of agencies are discovering today that without a unique point of view, without a unique system, without a process for educating and onboarding and doing the work that they do to get results for clients, it's kind of a race to the bottom.”   - John Tune in to hear the true story of how John helped a small waterproofing business attract new, ideal customers and scale successfully. Plus, you'll learn why you need to start structuring your content around hub pages!“An effective strategy will do two things: it will help you know what to do and it will help you know what not to do.”      - JohnAbout Eric Stockton, VP of Demand Generation, Constant Contact:A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstocktonAbout John Jantsch, Founder & President, Duct Tape Marketing:John's mission is to help small & local business owners, professional services providers, and consultants streamline their marketing approach, increase revenue and scale strategically by providing a proven, practical and simple system called Duct Tape Marketing.Connect with John: www.linkedin.com/in/ducttapemarketing Visit his website: www.ducttapemarketing.com Buy his renowned book, Duct Tape Marketing: https://amzn.to/3jn1MeE Buy his NEW book, The Ultimate Marketing Engine: https://www.theultimatemarketingengine.com

Any business can grow and scale in good times.Can your business thrive and survive through tough times?John Jantsch has 5 steps for consistent growth that any company can utilize in any business climate. The author of The Ultimate Marketing Engine and Founder of Duct Tape Marketing returns to the show this week to talk about his new book, “hourglass marketing”, and how you can rev your marketing engine by making your business more meaningful to your customers.John trains and licenses consultants all over the world in his unique approach to marketing. In our conversation, he lays out that approach with a ton of actionable items for listeners, including: The 7 steps of the customer journey  How to set up a Customer Success Track for your ideal clients  Creating a “member mindset” in your customers that will boost business and referrals  And more Modern marketing isn't about tactics anymore, it's about transformation over transaction. Learn how to create happier customers by helping them transform, and then watch as those customers drive your referral engine to new heights. Don't miss out!

This is a must-listen for solopreneurs who want to understand the key to making marketing efforts successful. Spoiler: Your current customers have a lot to do with it!

As a best-selling author and sought-after speaker, John Jantsch is probably one of the most well-known marketing experts. With his multiple best-selling books, including Duct Tape Marketing, The Referral Engine and his new book, The Ultimate Marketing Machine, John's marketing strategies and methodologies are standards that marketers use to promote their businesses, products and services. In this episode of The Marketing Plan Podcast, you'll learn how important it is to identify why your business is different than your competitors. (Pay attention, people – this is CRUCIAL!) You'll discover how differentiation is the first key to raising your prices. John also discusses why you should focus more on creating a successful customer. He even built a tool that allows you to take your customers from where they are today to where they want to be. He calls it “The Customer Success Track.” (You can get the complete Customer Success Track template on the companion site to his book, The Ultimate Marketing Machine.) John walks you through the steps of the Customer Success Track. You'll also learn how to find the right customers or clients for your company. (Hint: not every customer is the right customer…) John also shares why he thinks that buyer personas can be limiting. He will teach you new strategies on how to find your ideal customer. John also breaks down the steps of his Marketing Hourglass – a modern twist on the classic “funnel.” Getting referrals is key to any business. When a trusted person refers you, it breaks down all barriers. John has amazing tips on how to ask your clients or customers for referrals. This is one of the most in-depth interviews you'll find about some of the most successful marketing strategies you can use to grow your business and acquire more customers. Watch The Video Of The Interview On https://youtu.be/eQm-yHqKLi8 (The Marketing Plan Podcast YouTube Channel) Get free chapters at: https://theultimatemarketingengine.com/ (https://theultimatemarketingengine.com/) https://ducttapemarketing.com/ (https://ducttapemarketing.com/)  

Conversation with John Jantsch, a marketing consultant, speaker, creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, and best-selling author.  His newest book is “The Ultimate Marketing Engine:  5 Steps to Ridiculously Consistent Growth.” Episode on Website

Mandi Ellefson discusses global shifts in marketing with John Jantsch, the founder and President of Duct Tape Marketing. John has been featured in multiple publications including The New York Times, The Huffington Post, Inc. Magazine, and USA Today. In addition to training and licensing independent consultants and agencies using the Duct Tape method, John is also the author of several books focused on marketing and professional development.  You'll hear Mandi and John Jantsch talk about: “Every author loves to hear [that their book] meant something to people and had an impact.” John shares insights about his most recent book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. [2:27] “People don't recognize that you should be selling all the way through your process.” You don't just promote your product: you also promote your team. Mandi discusses why. [9:26] “Secret number one to raising your prices to where they should be is having confidence.” When that confidence is translated to your performance, it shows in your results, and attracts customers to you. [16:16] “What if we began to think of our customers more like members?” John talks about developing deeper, more personalized relationships with customers. [18:57] “I think there's never been a better time for businesses to innovate and try new things,” John remarks. He and Mandi briefly explore the global shift in the approach to marketing caused by the remote world. [22:13] Resources John Jantsch on LinkedIn | Twitter DuctTapeMarketing.com Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

John Jantsch is a marketing consultant, speaker, and the author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide as well as his latest book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. John is the Founder of the Duct Tape Marketing Consulting Network, which trains and licenses independent consultants and agencies to use his marketing method. The business works with small business owners to help them gain clarity, confidence, and customers with proven marketing strategies and tactics. Today, John provides insight on small business marketing and why marketing isn't solely an online activity. He reveals the five steps for consistent business growth and the method of attracting ideal clients. He explains why thinking of customers as members is an excellent way of improving your business interactions. John also outlines how to build a marketing engine and position yourself to scale with your customers. “Start simple, master one channel, and then add another one, don't try to do it all.” - John Jantsch This week on SmallBizChat Podcast: Resources Mentioned: Connect with John Jantsch: Become Your Own Boss Book GIVEAWAY! The 2020 pandemic has been so hard on America's small businesses - and America in general. If you're ready to start your dream business, then look no further! I'm currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it's your time to shine. All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.   Websites and Handles:https://theultimatemarketingengine.com/media-kit/The Book:  https://theultimatemarketingengine.com/

John Jantsch ---- author, speaker, marketing extraordinaire, and he's here for Episode 370 of The Speaker Lab Podcast! John just released his seventh book, The Ultimate Marketing Engine. When it comes to finding expertise on how to use book writing to grow your speaking business, John's the one to give it. For decades he's leveraged opportunities that fueled one another and created a growing platform for coaching, consulting, networking, writing and speaking. During our conversation, we cover the process of bringing a book to life, what it can do for your speaking career, and how to know when it's time to start writing. So. --- if you're intimidated by the idea of taking on more, but intrigued by what it takes to capitalize on meaningful opportunities, then this episode is for you!   THE FINER DETAILS OF THIS SHOW: Expectations for virtual gigs Why every piece of your business should be connected Evaluating opportunities Why you should have just a few primary keynotes How to build a business and a lifestyle Pricing presentations and book sales Using your book as a marketing tool Self-publishing vs. traditional publishing Understanding the problem you solve And much more!

What does it mean to our customers to be successful and how do we set them up for that success? Furthermore, how do we grow with our customers? Today's conversation with John Jantsch will help to answer these questions!  His latest book, The Ultimate Marketing Engine, maps right onto how you Pumpkin Plan your business in terms of getting to know your ideal customers and how you can attract more of them. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and his latest book, The Ultimate Marketing Engine. John is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. In 2020, John attended Tap the Potential's Breakthroughs Retreat and shared excerpts and thoughts from The Self-Reliant Entrepreneur (everyone at the retreat received this book as a gift!). This book made such an impact that Dr. Sabrina still hears retreat attendees quoting from it! We hope you enjoy this insightful conversation! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: John addresses creating “members” versus “customers”, and making the decisions that deliver value to them. John reveals where the idea came from for writing his latest book. Everyone talks about being customer-centric, but not many follow through. How personal connection is missing from typical marketing. Intangible value comes from getting to know your top customers and clients and what they most want. John shares some questions that we need to be asking our top clients. Do you Pumpkin Plan your business? John's newest book is a great followup! Connect with John! On his Website Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community    

Grounded content strategy is practical strategy, who better than the founder of Duct Tape Marketing to help us with this?  John Jantsch has a new book "The Ultimate Marketing Engine, 5 steps to ridiculously consistent growth." Everything we talk about comes from his real-life experience building businesses for his clients.   Get two free chapters of his book at  https://theultimatemarketingengine.com/    Follow John: Instagram https://www.instagram.com/ducttapemarketing/ Twitter https://twitter.com/ducttape Get on the waitlist for Marion's classes:  https://www.madmotion.com/grow-your-podcast.html   Follow Marion Abrams Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/  

Links related to this episode: https://amzn.to/3qbn172 (Get The Ultimate Marketing Engine by John Jantsch off Amazon) http://www.theultimatemarketingengine.com (Get the first 2 chapters FREE) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211105 (BTMSinsiders: like Netflix for copywriting & marketing training, get access to everything) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy's YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211105 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211105 (Get Roy's Daily Emails) John Jantsch, of Duct Tape Marketing fame, has an excellent new book called The Ultimate Marketing Engine… And the moment I saw it, I KNEW I had to reach out and see if he'd be willing to be interviewed. Of course, he agreed — and in this episode we cover… — The TRUE IDENTITY of The Ultimate Marketing Engine — plus how to rev it up for max profits. — His contrarian take: how our obsession with marketing funnels limits our success. — Why mastering STORY could be THE most valuable marketing communication and copywriting skill today.  (Plus which story to nail down first!) — Content marketing STRATEGY beats SHEER VOLUME every time — what content makes sales. — A “talking” method to uncover all your best hooks, leads, stories, and big ideas.  (Obvious, but unconventional?) And, of course, a whole lot more — on The Marketing Hourglass, The Customer Success Track, his “Customers as Members” concept (not what you think), and more... Check out my interview on The Ultimate Marketing Engine with author John Jantsch... Yours for bigger breakthroughs, Roy Furr

John Jantsch talks about his new book on marketing, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth.

Why you've got to check out today's episode: There are so many ways you can market your business that sometimes it can feel overwhelming and if you try to do it all, you can run out of steam.  Resources/Links: Watch video of episode: https://bit.ly/extrapod Go to www.theultimatemarketingengine.com to get 2 free book chapters   Summary If you're a business owner with a scattered approach to marketing, you need to rethink how you approach your customer base. Hear it directly from John Jantsch, one of the top thought leaders in the field. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

What would it be like if you became the only business that mattered to your customers? How can you get 100 percent of the people who eventually buy your products or services to tell their friends? These are some of the powerful questions John Jantsch poses in his latest book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He walks us through how to scale by ensuring transformation for your customers and clients. You grow as they grow. What is the Ultimate Marketing Engine? As John says, "A successful customer." More About John: John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. ❤️ Enjoying the show? The best way to thank us is by leaving a rating or review. Free Time is listener supported—consider donating to become a podcast BFF Insider and you'll get access to a monthly Q&A call with Jenny and private feed.

John Jantsch of Duct Tape Marketing fame drops by for a lively interview about his latest book. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth is available widely in bookstores and online. The Guides interview John who continues his practical advice for business owners. It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. Introducing the Customer Success Track The Ultimate Marketing Engine introduces an innovative new approach to marketing strategy that will transform how owners view their business, their marketing and perhaps, even how they view every customer. We covered: Why strategy must come before tactics.How to narrow your focus and choose only ideal customers.Why no one wants what you sell – and what they actually want.How to use story and narrative as the voice of strategy.How to construct the perfect customer journey.How to grow your business with your customers. Play the episode!

The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch About the Book: It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. Introducing the Customer Success Track The Ultimate Marketing Engine introduces an innovative new approach to a marketing strategy that will transform how readers view their business, their marketing, and perhaps, even how they view every customer. Readers will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This book will help readers take control of their marketing while creating ridiculously consistent business growth. About the Author: John Jantsch is a marketing consultant, speaker, podcaster, and author. His other books include Duct Tape Marketing, The Referral Engine, The Commitment Engine, Duct Tape Selling, SEO for Growth, and The Self-Reliant Entrepreneur. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. John's small business advice has been featured in The New York Times, The Wall St. Journal, Forbes, Fast Company, Entrepreneur, CNBC, and CNNMoney among others. Seth Godin called John Jantsch the "Peter Drucker of small business tactics." And, interesting fact - he is now a member of a very exclusive club, The Marketing Book Podcast 5-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/ultimate-marketing-engine-john-jantsch

“Marketing.” The term is vague. New entrepreneurs don't always know exactly what it means — let alone how to do it effectively. That's why we're so happy to have John Jantsch. A best-selling author, sought-after speaker, and founder of Duct Tape Marketing, John specializes in helping small businesses market effectively. In today's extended conversation, John […] The post MBA1883 Extended Interview: John Jantsch- Build Your Ultimate Marketing Engine appeared first on The $100 MBA.

“Marketing.” The term is vague. New entrepreneurs don't always know exactly what it means — let alone how to do it effectively. That's why we're so happy to have John Jantsch. A best-selling author, sought-after speaker, and founder of Duct Tape Marketing, John specializes in helping small businesses market effectively. In today's extended conversation, John […] The post MBA1883 Extended Interview: John Jantsch- Build Your Ultimate Marketing Engine appeared first on The $100 MBA.

Many creative pros love the work they do, but strongly dislike talking about or marketing that work. Today's guest John Jantsch has been teaching small business owners and freelancers how to market for decades, and on this episode he shares a simple framework for helping the world experience your work and growing your influence. His new book is called The Ultimate Marketing Engine.  This episode is sponsored by Headspace. This episode is sponsored by Novo. 

Learn about how to get your customers to “come back” again and again, how D.A.D. can help you stand out in a crowd, and how to grow your business by growing your clients' business! Bite-Sized Delight From the Episode: • Avoid the “Terminator” Customer - Shep Hyken's newest book ”I'll Be Back” explains why customers leave and how to design your business to keep them coming back. • Different Experiences Can't Be Ignored - Mike Michalowicz offers a three set process for differentiating, attracting, and directing prospects to become customers in his entertaining and actionable new book “Get Different.” • People Want to be Members Instead of Customers - By focusing on making people feel like a member, author John Jantsch shows how you can create “The Ultimate Marketing Engine.” Are You Looking for Things We Referenced? • I'll Be Back: How to Get Customers to Come Back Again & Again - by Shep Hyken • Get Different: Marketing That Can't Be Ignored! - by Mike Michalowicz • The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share - by Dan Gingiss • The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth - by John Jantsch Learn more about the Experience This Show and the hosts: Joey Coleman Dan Gingiss

In this episode of the Duct Tape Marketing Podcast, we're doing things a little differently. Douglas Burdett takes on the role of guest host and interviews me about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Douglas is the host of the Marketing Book Podcast where each week he interviews authors of best-selling marketing and sales books.

Creating relationships is more challenging than ever for business and marketing professionals. But it doesn't have to be.If you want to become the ultimate marketing engine, focus on making customers into members to help them achieve lasting transformation.John Jantsch has the strategies you need to create customers and clients for life.John is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.In this episode, John details the marketing concepts in his new book that transform how readers view their business, marketing, and customers.Listen to this episode and learn about:John giving gratitude to Peter Drucker (3:33)Why John wrote The Ultimate Marketing Engine now (8:37)What people are craving a transformation away from (12:22)Membership over customership (14:08)The meet me at the club concept (17:29)The power of referrals (21:11)Empathy as a marketing tool (23:56)Solving the problem of control (27:50)How to work with John (31:01)LinksConnect with John on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/Pre-order The Ultimate Marketing Engine - https://www.amazon.com/Ultimate-Marketing-Engine-Ridiculously-Consistent/dp/1400224772/ref=as_li_ss_tl?_encoding=UTF8&qid=1608570384&sr=1-4&linkCode=sl1&tag=ducttape0a-20&linkId=cf8c5e2a5b68fe1933a34e54778e05e1&language=en_USInformation on The Ultimate Marketing Engine - https://theultimatemarketingengine.comDuct Tape Marketing - https://ducttapemarketing.com

HIGHLIGHTS 03:03 The genesis of Duct Tape Marketing08:34 The marketing hourglass: Organizing behavior vs creating demand 13:23 Explaining the Customer Success Track20:40 Serving your ideal client profile23:51 The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth32:28 Implementing The Ultimate Marketing Engine as your company strategy38:14 Connect with JohnQUOTES04:39 "The term duct tape marketing just seemed to make sense. It was the right metaphor for what it's like to be in a small business. Simple, effective, affordable. Doesn't always have to be pretty. It just has to work."09:14 "The funnel part has to exist, but then let's flip the funnel over and realize that the real opportunity for long-term consistent growth comes from creating a better customer experience."21:47 "The thing that a lot of people leave out of this equation of trying to figure out and understand their ideal client is, who can you actually deliver the most value to? And I'll add another little layer on that, the fastest."25:02 "I also have found over the years that that some percentage, once we identify somebody who's top 20 percent, some percentage of them would actually do 10 times as much business with you if you discovered how."33:47 "People that have followed this path that I've been teaching now for a while, realized that this becomes their entire company strategy. This can become their entire company mission."To learn more about John, you can check out the links below.LinkedIn - https://www.linkedin.com/in/ducttapemarketing/Website (Ultimate Marketing Engine Companion Course) - https://theultimatemarketingengine.com/course/If you enjoyed today's episode, please subscribe, review and share with a friend who would benefit from the message. If you're interested in picking up a copy of Jonathan Goldhill's book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com.

Creating Customers for Life Shep Hyken interviews John Jantsch is a marketing consultant, speaker, and author of The Ultimate Marketing Engine. They discuss how to serve, understand, and create evangelists out of your ideal customers.  Top Takeaways:   ·      A repeat customer keeps coming back but a loyal customer is someone who will do even more business with you once they come back. ·      Focus your attention on the growth of your customers, not just on the growth of revenue. This can be done with the 5 Steps to Ridiculously Consistent Growth, which are: o  Step 1. Map where your best customers are today and where they want to go. Creating the customer journey is not about a sales funnel. It is about organizing behavior and helping customers reach their goals. o  Step 2. Uncover the real problem you solve for your ideal customers. Your customers don't want your products, they want solutions to their problems. o  Step 3. Narrow your focus to the top 20 percent of your ideal customers. Identify your ideal clients and ask, "What else can we do for them?" o  Step 4. Attract more ideal customers with the narrative they are already telling themselves. Know where your customers are, where they want to go, and how to get them there by understanding the problems that they want to solve. o  Step 5. Scale with your customers by serving their entire ecosystem.  Quote:     "The trick to getting customers for life is serving and understanding your ideal customers. This allows you to grow and scale with them instead of constantly chasing the next new idea or new customer."  About:    John Jantsch is a marketing consultant, speaker, and author of The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Any business can grow and scale in good times. Can your business thrive and survive through tough times? John Jantsch has 5 steps for consistent growth that any company can utilize in any business climate. The author of The Ultimate Marketing Engine and Founder of Duct Tape Marketing returns to the show this week to talk about his new book, “hourglass marketing”, and how you can rev your marketing engine by making your business more meaningful to your customers. John trains and licenses consultants all over the world in his unique approach to marketing. In our conversation, he lays out that approach with a ton of actionable items for listeners, including: The 7 steps of the customer journey  How to set up a Customer Success Track for your ideal clients  Creating a “member mindset” in your customers that will boost business and referrals  And more Modern marketing isn't about tactics anymore, it's about transformation over transaction. Learn how to create happier customers by helping them transform, and then watch as those customers drive your referral engine to new heights. Don't miss out!

Different articles and statistics floating around say it costs 5% to 25% more to get a new customer than to retain an existing customer. Creating customers for life is a brilliant business practice. John Jantsch is here to share how we can create customers for life. His new book The Ultimate Marketing Engine is all about a framework that guides customers to where they are to where they need to be. It's about viewing customers as members and transforming the way we view marketing and customers.    John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, and his new book The Ultimate Marketing Engine. He started marketing consulting in the 1990s and developed a systematic approach that eventually became Duct Tape Marketing. He is super excited about his new book because it's a culmination of working and collaborating with thousands of businesses to create his new five-step marketing framework.    We talk about real-world marketing advice from someone who's done it. Some topics include the importance of having a small business system, coming from a position of strength, the funnel hourglass, being intentional about creating behaviors, and more marketing gold. This episode is an excellent look into the marketing mind of a true professional. John even shares a bit of his backstory, from how school wasn't for him to how he discovered that starting his own gig was right for him.    And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    John Jantsch thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Nutshell Newsletter! Sign up here!   Guest Contact –   Duct Tape Marketing The Ultimate Marketing Engine The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Duct Tape Marketing Podcast Books by John Jantsch John Jantsch Twitter John Jantsch LinkedIn Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

There's nothing easy about striking out on your own as an independent marketing consultant. Work can be scarce and hard to come by, and when an opportunity does come along, there can be a lot of pressure to accept it no matter what. John Jantsch knows from experience. Before he was the founder, host and author of Duct Tape Marketing the agency, podcast and book, he was a go-getter looking to make his way as a consultant in Kansas City. But an association with one early client--a client that he wouldn't touch now as a wiser, more experienced marketer--was enough to get him called in front of a federal grand jury at the time. And he took away some valuable lessons about being discerning when it comes to whom you work with. We'll also glean some lessons from his more than 15 years as a podcaster, and catch a few tidbits from his new book.  John's new book is The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. --- Subscribe to the Podcamp Newsletter to score an invite to our upcoming studio grand opening in Milwaukee. Learn more about your ad choices. Visit megaphone.fm/adchoices

John Jantsch joins me. He is a prominent marketing consultant, speaker, and the author of a bunch of books, most recently The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. We talk about the collaborative nature of marketing, Monday, customer journeys, automation, and referrals.Support the show

John Jantsch is the founder of Duct Tape Marketing and best selling author of Self Reliant Entrepreneur and his latest book Ultimate Marketing Engine, due out on Sept 21st. In this interview you'll learn about creating a business you love, how to grow that business through deepening your understanding of your customer and growing your referral network. It's a fun interview with a lot of ear nuggets.  Highlights from the interview: How John has been in business for 30 years.What guides him as an entrepreneur and as a person.The struggle of saying no.Allowing people to use their strengths in your company.Finding ways to start having people support you in your life and business.How he found his niche in his industry.Developing consistency to reach his goals.What drives John to keep creating and growing his business.The power of tapping into your passions to help you reach your goals.How often do you ask yourself, “Am I enjoying this?”How to stop comparing ourselves against more successful people.Understanding that external recognition doesn't make us happy.Why doing deep work to understand ourselves better is an important part of success.Understanding your customers at a deep level so you can grow your business.Realizing after three years that you do work that you hate because you thought it was the best way to build a business.Find where you enjoy working and deliver the most value.Focusing on your objectives and not worrying about what other people are doing.Giving yourself more time back to focus on the important things in your life.Book - Make Time - How to Focus on What Matters Every DayBook - Practice of Management.John's book - Ultimate Marketing Engine.Podcast - Akimbo from Seth Godin.The importance of talking with your customers to get a better understanding of what makes them tick. You can learn more about John Jantsch at Duct Tape Marketing. You can check out his new book, Ultimate Marketing Engine. If you pre-order his book you get a companion course with it.  And as always if you have any questions or want to submit a guest for the podcast that you think would be amazing just reach out on Dig to Fly and I'll do my best to get them on. If you love the interview please take 30 seconds to rate the Dig to Fly podcast on your favorite platform. Thanks!

Today's guest is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. He is one of 10 children with 7 brothers and 2 sisters. Mike Michalowicz said his book is the recipe for growing your business . . . Ryan Deiss, founder of Digital Marketer said he unlocks the secret to rapid business growth. He's been the host of the duct tape marketing podcast since 2005 and has written over 4700 blogs. Please give a very warm welcome to the show John Jantsch! Top 3 Amplifiers: 1. The benefit of treating customers like members 2. Why a business shouldn't test the “idea of the day” 3. Why you should be focusing on the top 25% of your customers To listen, find other episodes, access the show notes, and find out more go to www.amplifyto7figures.com. Enter the giveaway here: https://amplifyto7figures.com/giveaway Connect with today's guest: Website: ​​https://ducttapemarketing.com/ Website: https://theultimatemarketingengine.com/ Course: https://theultimatemarketingengine.com/course Linked In: https://www.linkedin.com/in/ducttapemarketing Facebook: https://facebook.com/ducttapemarketing Twitter: https://twitter.com/ducttape Youtube: https://www.youtube.com/c/ducttapemarketingvideo

John Jantsch, founder of Duct Tape Marketing, has penned a new book, The Ultimate Marketing Engine, 5 Steps to Ridiculously Consistent Growth, to help business of all size grow through focused customer service. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

John Jantsch, Founder and author of Duct Tape Marketing, joins this episode of the Social Pros Podcast to share his methods for revisiting your marketing strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Snapchat Full Episode Details John Jantsch, Founder and author of Duct Tape Marketing, discusses what has changed (and hasn't changed) in the marketing landscape and how you can stay relevant. He talks about how marketing fundamentals may remain the same, but the way we need to reach customers has changed. Customers are making buying decisions in different ways in the modern world, and so to keep ahead, you need to constantly tweak your strategy. John shares some great insights into how you can leverage customer reviews and use them in your strategy. He also gives his take on brand storytelling and how it has almost become a cliché (unless you do it right). In This Episode: 1:15 – Why John decided to write The Ultimate Marketing Engine 2:16 – How John pulled all his knowledge together to write such a comprehensive book 3:35 – John explains what he means by the “marketing hourglass” 6:05 – Why John refers to customers as members 9:30 – Why customer service is an overlooked part of marketing 13:11 – How The Ultimate Marketing Engine builds on the wisdom of his previous books 15:21 – How you can uncover the “real problem” in business (and solve it) 17:17 – Why customer reviews are a “hidden goldmine” of customer research 19:15 – Why businesses often miss the boat when selling a solution 21:59 – The importance of narrowing your focus in marketing 25:59 – The difference between storytelling and narrative 31:55 – What John has learned about social media from being one of ten children 34:05 – John's approach to generating referrals and whether you should compensate them 40:05 – John's top tip for anyone wanting to become a social pro Resources Get the new State of Marketing report for free from Salesforce Double your campaign spending with a Snapchat special offer Duct Tape Marketing by John Jantsch Visit SocialPros.com for more insights from your favorite social media marketers.

Learn how to create your own Ultimate Marketing Engine - and here's a hint, it's not a marketing funnel!   The goal of marketing is to sell something, right? John Jantsch, long-time marketing guru, best-selling author, and founder of Duct Tape Marketing, says no. John believes the goal of marketing is to transform someone's life, to create a successful customer.   In today's episode of the DigitalMarketer podcast, host Jenna Snavely sits down with John to talk about his upcoming book, The Ultimate Marketing Engine. Listen in as he introduces listeners to an innovative concept called the client success track. It's not a marketing funnel. It's not the customer value journey. It's something entirely different. And he's convinced that it can work for just about any company, including yours.     IN THIS EPISODE YOU'LL LEARN: Why content is only effectively used as the voice of strategy The 5 stages customers go through to achieve success Which clients you should focus on and why How to build business momentum by retaining clients and growing with them LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Duct Tape Marketing (the company) Duct Tape Marketing (the book) Pre-order The Ultimate Marketing Engine (releases in September) Get your pre-order goodies here     OUR PARTNERS: Keap, an easier way to manage every stage of the customer journey HC Development, innovative marketing strategies and responsive campaigns Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic Wix, a website builder that gives you complete freedom of design and management   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate...

Learn how to create your own Ultimate Marketing Engine - and here's a hint, it's not a marketing funnel!   The goal of marketing is to sell something, right? John Jantsch, long-time marketing guru, best-selling author, and founder of Duct Tape Marketing, says no. John believes the goal of marketing is to transform someone's life, to create a successful customer.   In today's episode of the DigitalMarketer podcast, host Jenna Snavely sits down with John to talk about his upcoming book, The Ultimate Marketing Engine. Listen in as he introduces listeners to an innovative concept called the client success track. It's not a marketing funnel. It's not the customer value journey. It's something entirely different. And he's convinced that it can work for just about any company, including yours.     IN THIS EPISODE YOU'LL LEARN: Why content is only effectively used as the voice of strategy The 5 stages customers go through to achieve success Which clients you should focus on and why How to build business momentum by retaining clients and growing with them LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Duct Tape Marketing (the company) Duct Tape Marketing (the book) Pre-order The Ultimate Marketing Engine (releases in September) Get your pre-order goodies here     OUR PARTNERS: Keap, an easier way to manage every stage of the customer journey HC Development, innovative marketing strategies and responsive campaigns Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic Wix, a website builder that gives you complete freedom of design and management   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

John Jantsch of Duct Tape Marketing is back, and we're breaking down The Ultimate Marketing Engine! This is a fresh take on marketing and business that you won't want to miss! https://www.theagentsofchange.com/402

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John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. Top 3 Value Bombs: 1. The hourglass metaphor focuses much an attention when somebody becomes a customer, then creating them to a referrer machine. 2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners that will become referral machines. 3. The innovation is to teach other businesses to take the top 20% of clients and identify how to bring them to where they want to be as opposed to just providing service that has been agreed to. Pre-order the book and sign up for FREE companion course of $99 value - Duct Tape Marketing Book Sponsors: Wordtune: Get help writing your emails, reports, presentations, resumes, blogs, and more today at WordTune.com/fire! Trainual: Pre-order a free copy of The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You at Trainual.com/eofire!

2020 and 2021 disrupted business as usual, and as business owners changed their strategy, some of it was good for us. John Jantsch, author of "Duct Tape Marketing," "The Referral Engine," and in September "The Ultimate Marketing Engine" compiled all the positive marketing lessons, and how can we apply those to future challenging events.

What if the purpose of a business was to discover what it takes to make your customer successful and not necessarily to profitably acquire and retain customers?In this episode, John Jantsch of Duct Tape Marketing will take you on a journey through the step by step process for consistently growing your agency by making your customer successful.You'll learn:• How to profit from a "customers as members" point of view• How to narrow your focus to the top 20% of your ideal customers• How to grow with your customers• And much more!John goes much deeper into the 5 steps to ridiculously consistent growth in his book The Ultimate Marketing Engine. When you pre-order, you'll get instant access to the Ultimate Marketing Engine Companion Course!

Ben talks marketing strategy with John Jantsch, the founder of Duct Tape Marketing. John is also a six-time author and the host of the Duct Tape marketing podcast. And just completed his latest book, The Ultimate Marketing Engine. Today, John talks to Ben about his personal marketing strategy using his books and his podcast. Show NotesConnect With:John Jantsch: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben talks marketing strategy with John Jantsch, the founder of Duct Tape Marketing. John is also a six-time author and the host of the Duct Tape marketing podcast. And just completed his latest book, The Ultimate Marketing Engine. Today, John talks to Ben about his personal marketing strategy using his books and his podcast. Show NotesConnect With:John Jantsch: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Jantsch, author and founder of Duct Tape Marketing, meets with Ben to discuss today's marketing environment. John is also the host of the Duct Tape marketing podcast. Marketing is how you bridge the gap between you and your customers. Today, John talks to Ben about his newest book, The Ultimate Marketing Engine. Show NotesConnect With:John Jantsch: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Jantsch, author and founder of Duct Tape Marketing, meets with Ben to discuss today's marketing environment. John is also the host of the Duct Tape marketing podcast. Marketing is how you bridge the gap between you and your customers. Today, John talks to Ben about his newest book, The Ultimate Marketing Engine. Show NotesConnect With:John Jantsch: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine.

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.Connect with Johnhttps://theultimatemarketingengine.com/https://ducttapemarketing.com/https://www.linkedin.com/in/ducttapemarketing/Connect with Russhttps://russjohns.com/https://thepiratesyndicate.com/https://nextstepnext.com/https://www.linkedin.com/in/nextstepnext/Live Stream Link - https://www.youtube.com/watch?v=lmk8noGicmMPlease don't forget to subscribe to our YouTube Channel - https://www.youtube.com/channel/UCTz6TElo52gMGBrikwfj07A

A lot of people tell you they have a marketing strategy when what they really have is a bunch of poorly thought through things they plan to do.  This week my guest on the Personal Brand Entrepreneur Show is John Jantsch is the author Duct Tape Marketing, a whole lot of other book and excitingly, the upcoming ‘Ultimate Marketing Engine’ We’re going to dive deep into what marketing strategy is and is not as well as digging into what his own very successful consulting and licencing practice looks like. John's website : https://ducttapemarketing.com/ --- https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ?sub_confirmation=1 (Subscribe to my Youtube!! ) Visit the show website at www.amplifyme.agency Follow on Instagram and Twitter http://instagram.com/bobgentle (@bobgentle) Join the Amplify Insiders Facebook Community : http://www.amplifyme.me/insiders (www.amplifyme.agency/insiders) Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Episode 27 of The Smart Agents Podcast Features Chris Jones, Founder and CEO of Guerilla Realty. The mission of Guerilla Realty is to create the Ultimate Marketing Engine for agents and that is exactly what they are doing with the free apps they provide.⁣ ⁣ One of their newest offerings is Fizbonanza, an app that searches the internet and provides you with FSBO leads for no charge.⁣ ⁣ Check out our interview with Chris to see why Guerilla Realty is providing these services free-of-charge and how Fizbonanza works!⁣ ⁣ Go to https://fizbonanza.com/ to see how you can start collecting FREE FSBO Leads now!⁣ ⁣ You can check out all of the additional tools Guerilla Realty provides at:⁣ https://www.guerillarealty.com/tools/ --- Send in a voice message: https://anchor.fm/smartagents/message