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This episode is available on:* Spotify* Apple PodcastsToday we discuss the big Marketing themes of 2023:* The impact of AI on marketing* Social media platforms that could replace TikTok* Trends in attribution and privacyKey Takeaways* AI, especially products by OpenAI, will have a significant impact on marketing.* AI Content still requires editors to produce good quality content. Writers should upskill themselves to write better than what AI Content generates.* YouTube and Meta can potentially fill the gap if TikTok gets banned.* Blunders caused by Google Analytics 4 may flourish new attribution products in the market that provide a complete data picture.* Apple's App Tracking Transparency and GDPR will impact users' privacy and business models of performance marketing solution providers.How AI impacts marketingKevin thinks AI is hyped and has the potential to significantly impact marketing:“If I had to make some definite statements for this year, first of all, I 100% expect Google to launch a chatGPT competitor. I'm very surprised that they haven't reacted to a lot of this stuff yet. Other search engines like Neva and Perplexity.ai have already started to embed a chatGPT-like feature in the search engine and it looks really good.I'm not saying Google is doomed, but I expect them to react and publish something that makes them compete directly with OpenAI. Then there is Bing, which is also set to embed ChatGPT in Bing search. I also think we will see a lot more multimodal AI happening.I also think that we're going to see some companies build a generative AI video feature where they show you a video that stitches together some of the best moments from other videos about a specific topic – I call it the video summary.”Eli shares a contrarian view on how AI is not going to change much as it has always been here for quite a long time and is expensive:“Google Assistant is like ChatGPT, except they can't write papers. I also think from an AI standpoint, it can do things on video, it can identify things, stitch things together, and it's just going to be an improvement on something that already exists.I'm going to give a real-time answer that AI is very expensive from a computing standpoint.So right now, open AI is free. There are free tools to play around with it. I think once the doors get shut and it starts costing a lot of money from a computing standpoint, I don't think it will be as simple for people to do. There's a reason people pay subscriptions for Jasper and all these other AI tools. AI is expensive, and it's very expensive.So I think AI's here, it's been here. Not necessarily new, and I don't think it changes much.”Is AI content worth the hype?Kevin shares how AI content will increase the demand for editors and writers with domain expertise:“You still need a human editor to fix spelling errors, grammar errors, and to just make the thing pop a bit more.We've seen some big companies experimenting with and launching AI content like CNET, and Yahoo has started to experiment with AI content. I'm not talking about the type of AI content Associated Press has been publishing since 2015 where they launched about 1700 pages with AI content that are only two or three sentences long. This is not the type of content I'm talking about.I'm talking about long-form content and for that to come from an AI, it's just not yet ready to be published raw. It still needs editing, grooming, and some maintenance.”He further adds how mediocre writers may face a challenge from AI content if they do not upskill:“I think this (AI Content) is the biggest threat to Upwork and Fiverr right now. A huge swath of writers that write very mediocre content will just go away.Editors will gain in value and will be in high demand, but I think the writers that are writing basically on a level or maybe below the level of what ChatGPT can produce today, I think they really need to retrain and look for other work because they're not going to have a future.”Eli thinks that AI content lowers the bar for what content will cost, and bad quality content gets ignored even today anyway:“One goes to other countries that are a lot cheaper to pay writers and the quality might not be as good. You pay like $5 a piece of content, $50 a piece of content.Now it's basically free – so there's just too much content out there.There is a huge use case for AI content – writing up the news, and sports scores, and doing financial reporting. You can just write an article about the latest earnings report that extracts the numbers from the earnings report and puts it into a blog post. It's a great use of resources rather than having some analyst in some country, and you're paying 50 bucks to put it together.So I think AI content is just a tool. I agree with you that it just needs to be groomed and improved. But I don't think like there's doom, and gloom for real writers and copyeditors out there.This is a research tool. It allows people to gather information and produce information at a far cheaper rate.Also, if it'll be cheaper or free, then people will ignore all this useless content, which you're probably ignoring anyways if it's written by low-quality writers.So it doesn't change much – it just moves things around on the big chess board of life.”Listen to our dedicated episode on AI Content - tool or toy?Who steps in Tiktok's shoes when it gets banned?In our 6th episode of Contrarian Marketing Podcast, we discussed the future of TikTok and if it can replace Google Search. In this theme, we discuss which platform can replace it if it gets banned:Kevin thinks YouTube can take over TikTok's share of users:“In my mind, the platform that's most likely to take over TikTok is actually YouTube.They have a comparative user base, and they have shorts, which I think is actually a pretty good product. They have a lot of content and they share revenue with creators. So I think the most likely one is YouTube.But I also think that several platforms can gain at the same time from TikTok going away simply because people spent their time in other ways. So it's not just a single winner, but actually multiple ones.”Eli thinks Facebook and Instagram would tap into TikTok's share of users:“I think it becomes Instagram because it's already there. The video's already there, the concept's already there, and Facebook's amazing at stealing ideas. They're just going to take all the best stuff from TikTok and do it.But one thing I would add is –  not enough people talk about when it comes to Facebook is that how Facebook is the best place to buy and sell stuff. There is so much untapped potential there. Facebook doesn't monetize that. They monetize it if you pay or ship through Facebook. But otherwise, this is a peer-to-peer transaction, and it has so much potential there. So yes, it's not really a social network, but it's the best place to do this kind of thing. Craigslist doesn't really exist for this anymore.I think Facebook gets revived a little bit this year, especially if TikTok goes away.”Kevin also shares his thoughts about where Twitter stands in 2023:“I think there's a massive opportunity right now for another social network to come and finish Twitter off, but there's also no great alternative. Elon Musk has promised all sorts of improvements – but I haven't seen any reduction in bots. I've seen a lot of improvements in speed, which nobody cares about. I don't think anybody ever complained about Twitter being too slow. So I don't think the product is advancing as he promised it would.So I think it's not in a good spot and the time is really good and ripe for a competitor to come along.”The underdog problem: attributionEli and Kevin share their thoughts on the new Google Analytics 4 and potential trends around attribution:Eli thinks GA alternatives may use this opportunity of blunder caused by GA-4:“I think there's going to be a lot of tools that are going to start filling the gap because if Google's struggling users to move over from Universal Analytics to GA-4, there's room for other tools to come out there. The analytics market has been really small now.”Kevin agrees and further adds:“I don't see competition for Google Analytics, but what I do see is that the product cannibalizes itself. I think that they will transport or transfer a lot of features from Universal Analytics to GA-4.I think that is also an opportunity for somebody else to come along and present something that is also free or at least has a free tier, is as extensive as Google Analytics, maybe privacy first, and also very customizable – and this poses a real threat to Google.”Eli shares how important to get the complete data picture, something that Google Analytics or Adobe Analytics might fail to provide:“Ahrefs, our sponsor, help you get that whole data picture. It may not be accurate, but then again, GA may not be accurate too because of privacy issues. So I think there's a lot of opportunity here. Analytics tools like GA, and Adobe analytics – really look at that internal data. But if internal data's not accurate and it's super expensive from a resource standpoint, you could probably get a good sense of how things are working when you use a tool like Ahrefs, SimilarWeb, or SEMrush.(It helps in) understanding which channels are working for you, where you should put more money, and where you should pull back.”The impact of privacy on Marketing in 2023Kevin thinks there will be a big tectonic shift in privacy thanks to Apple's App Tracking Transparency (ATT). This may also result in a potential clash with Alphabet:“We've already seen ATT throwing a major wrench into attribution in general, destroying many billions of dollars for Facebook and for other platforms. Then, Apple themselves kind of stepped into that gap – where they restrict data, which makes it much harder for other platforms to provide value to advertisers.I think this has shown us the power of hardware manufacturers and hardware providers on a whole different level. Any platform that provided performance marketing solutions –  I think there's going to be a big change (for them).I'm very interested and curious about how Alphabet will actually respond to that. Will they follow something similar or actually provide something different in order to grab more market share from advertisers against Apple?So I think those two companies are going to clash a little bit when it comes to privacy.”Eli thinks GDPR, and more nations adopting it is a bigger threat to tech giants when it comes to privacy:“The really important thing to call out is that it's not really up to them, it's up to governments. So GDPR was a fundamental shift in tracking and data. I remember when I was at SurveyMonkey, we spent a year implementing Google Analytics premium and spent like $108,000, and got it implemented a week before GDPR.So we get this thing going, we bring all this data, and then GDPR comes out and you can't track anymore. So it blows up the whole thing. We can't see the European continent, we have no idea what our data is because people have to opt in and by the time they opt-in it becomes a direct visit. So GDPR and laws like GDPR are having a huge impact on what companies like Apple, Google, and then everybody tracking any sort of data can do.Going back to the Ahrefs – in a privacy world where there are no first-party data, nothing is shared, and all you have is estimates. I don't know necessarily where Ahrefs gets their data, but they're using AI to estimate things – so that's a better bet.I think other countries are going to imitate GDPR – they will look at this and say, – okay, cool, this is like a great way to make tech companies pay taxes. They weren't already paying, so we'll pass a law that they're guaranteed you're going to break.”Show Notes* Agency SEO skills matrix by Tom Critchlow – SEO MBA* Marketing conference recommendations:* Pubcon – Pubcon 2023* SEOktoberfest - 2022* SMX Munich – SMX Munich 2023* Online marketing rock stars in Hamburg - About Join the conversationSubscribe to the newsletter for a free summary, key takeaways, and community content once a week.Let us know what else we should have on our radar for 2023 in the comments!Enjoyed this episode? – Subscribe to Contrarian Marketing on Spotify/Apple podcasts/Youtube to listen to past episodes and get notified of upcoming releases.Thank you!Eli and Kevin This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com

Mit Ryte-Gründer Marcus Tandler spreche ich im #SEODRIVEN Podcast darüber, wie man Google Top 10 Tests für die eigene Website erkennt und zur Optimierung nutzt. Marcus erzählt davon, wie er 2009 das erste mal einen Top 10 Test von Google bemerkte. Wir sprechen außerdem darüber wie man anhand der Google Search Console Daten Onpage SEO Maßnahmen sinnvoll priorisieren kann. Zu guter letzt geht Marcus darauf ein, warum es wichtig ist, dass Websites klimaneutral werden und wie man dies mit Hilfe des “Ryte Carbon Neutral"-Programms erreicht.

My guest on this week's episode of Suds & Search is the amazingly talented Jono Alderson, Manager of Special Ops at Yoast. Jono has been one of the leading figures in SEO for some time now. He is a frequent keynote speaker, blogger, and educator. You may have heard Jono present at MozCon, SearchLove, SMX, and the Inbounder. In 2018 Serpstat named Jono the SEO Specialist of the year. Also in 2018, SEOktoberfest named him SEO World Champion. Jono's breadth of expertise is quite wide. He's an expert in digital strategy, SEO, analytics, web development, WordPress, structured data, conversion rate optimization, and more. I first heard of Jono from a speech he gave a few years ago titled the “Democratization of SEO.” I'm going to start our conversation asking him about that speech which starts with a simple realization… SEOs continue to perform the same routine tasks over and over again. As technology improves, there will be less of a need to fix internal links and 404 pages. Jono asks SEOs to consider: what happens when everyone's website is fixed? Jono is also the creator of daysoftheyear.com which catalogues every holiday on every day. So if you were ever curious about when Sherlock Holmes day or Public Gardens day is, take a look at https://daysoftheyear.com. Grab something cold to drink and join me for a conversation with the incredibly impressive Jono Alderson. We'll talk about his unique insights into doing SEO on WordPress, how SEOs are more like janitors than rock stars, and we'll talk a little bit about Jono's impressive sci-fi book list.Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Eylül ayında SEO ve SEM alanlarında yaşanan önemli güncellemeleri ve yenilikleri bu podcast’imizde dinleyebilirsin! Konuşmacılar: İrem Yılmaz, Gökay Pehlivan Podcast'te Bahsedilen Gelişmeler: “nofollow” Niteliğindeki Link’ler: https://webmasters.googleblog.com/2019/09/evolving-nofollow-new-ways-to-identify.html İnceleme Snippet'leri - Güncelleme: https://webmasters.googleblog.com/2019/09/making-review-rich-results-more-helpful.html YouTube - In This Video Geliştirmesi: https://blog.google/products/search/key-moments-video-search/ Yeni Snippet Ayarlamaları: https://webmasters.googleblog.com/2019/09/more-controls-on-search.html Eylül 2019 Çekirdek Algoritma Güncellemesi: https://www.seroundtable.com/google-september-2019-core-update-impact-28283.html Google Ads - Öneriler: https://support.google.com/google-ads/answer/9503749 SEO ve SEM Etkinlikleri: BrightonSEO: https://www.brightonseo.com/ Search Advertising Show: https://searchadvertisingshow.com/ SEOktoberfest: https://seoktoberfest.net/ Pınar'ın BrightonSEO ile İlgili Görüşleri: https://kubix.digital/tr/blog/konusmaci-gozunden-brighton-seo-2019/ Halide'nin BrightonSEO ile İlgili Görüşleri: https://kubix.digital/tr/blog/eylul-2019-brightonseo-konferansi-goruslerim/ Podcast'in Yazısı: https://kubix.digital/tr/blog/seo-sem-eylul-2019-ozeti/ Yardımcı Kaynaklar: "nofollow" Niteliği Nedir?: https://support.google.com/webmasters/answer/96569?hl=tr Google - Review Data: https://developers.google.com/my-business/content/review-data - - - - - - - - - - Kanalımıza üye olmayı ve podcast’imizi beğenmeyi unutmayın. Paylaşımlarımız ve hizmetlerimiz için web sitemizi inceleyebilirsiniz: http://bit.ly/2hob0aG Bizi sosyal medya kanallarımızdan takip etmek için: Youtube: https://www.youtube.com/channel/UC-7aE_7oQ26lEly06cIH1BQ Twitter: https://twitter.com/Kubix_Digital Linkedin: linkedin.com/company/kubixdigital/ Facebook: https://www.facebook.com/digitalkubix/ Instagram: https://www.instagram.com/kubixdigital/ Pinterest: https://tr.pinterest.com/kubixdigital/

Man darf ihn zurecht als Performance-Marketing- und SEO-Legende bezeichnen: Marcus Tandler ist seit etwa 20 Jahren in der Branche unterwegs und hat in der Zeit nicht nur ein Unternehmen sowie eine Event-Reihe gegründet, sondern spricht auch auf Konferenzen auf der ganzen Welt. Im aktuellen OMR Podcast verrät er jetzt, wie seine Anfänge mit lukrativen Arbitrage-Projekten aussahen – und wie sich die SEO-Szene in den letzten Jahren verändert hat. Alle Themen vom Podcast im Überblick: Einer der ganz Großen im deutschen Performance Marketing – Das ist Marcus Tandler (ab 1:30) Von Mediadonis zu OnPage.org: So kam Marcus Tandler zum Online Marketing und speziell zu SEO (ab 2:30) Vom Black-Hat zum White-Hat: Die Anfänge als Spammer im Wilden Westen der SEO-Branche (ab 4:50) So entstand schon früh die Personal Brand “Mediadonis” – und deshalb ist sie heute nicht mehr so relevant für Marcus Tandler (ab 6:50) Mit E-Books und Online-Kursen schnell reichen werden? Für Marcus Tandler ist das Bullshit! (ab 9:30) So wurde er zu einem der ersten, wenn nicht dem ersten deutschen Affiliate für “Ugg Boots” (ab 11:15) Zum Start des Werbeproduktes von Live (heute Bing) hat Marcus Tandler nur fünf Cent für das Keyword “Kredit” bezahlt (ab 13:15) Die Scout-Gruppe als frühe Keimzelle von Performance-Marketern (ab 14:15) So ist OnPage.org als zuerst internes Tool für Tandlers Projekte entstanden (ab 16:15) Qualitätsmanagement statt klassisches SEO-Tool: Das bietet OnPage.org (ab 18:00) Das sind aktuell die drei größte SEO-Probleme von Websites (ab 20:30) Warum hat sich Marcus Tandler aus der projektbasierten, profitablen Arbitrage-Welt verabschiedet? (ab 23:00) Deshalb hatten die vier OnPage.org-Gründer Marcus Tandler, Andreas Bruckschlögl, Jan Hendrik Merlin Jacob und Niels Doerje so großen Respekt vor dem Verkauf des Tools (ab 24:30) Was sagt Marcus Tandler zur Rekordstrafe für Google durch die EU? (ab 26:50) Früher war es laut Tandler zwar deutlich einfacher, aber: SEO ist ganz und gar nicht tot – und diese Hebel helfen (ab 30:00) Welchen Einfluss hat Voice auf klassisches SEO? (ab 36:30) Wie schnell lassen sich mit gutem SEO sichtbare Erfolge erzielen? (ab 39:30) Deshalb beschäftigt sich Marcus Tandler nicht mit Amazon SEO (ab 43:30) Das ist das SEOktoberfest – und darum findet es in diesem Jahr zum letzten Mal in dieser Art statt (ab 46:30) Marcus Tandler hat während des Studiums auch Jobs gemacht, die nichts mit Online Marketing zu tun hatten (ab 50:00) Wie viel Umsatz hat Marcus Tandler in den lukrativsten Zeiten mit seinen Arbitrage-Projekten gemacht? (ab 55:30)

Today's episode features Marcus Tandler who cofounded and runs the enterprise SEO software company OnPage.org, which has the goal of helping people create better websites that rank better in search engines. Marcus, a native of Munich, Germany, is a former super affiliate who was at one point in Commission Junction’s top 5 earners in all of Europe. also runs a super-exclusive conference (or think tank, to use his terms) called SEOktoberfest in Munich every year. In our chat, Marcus takes the time to share much many of his work experiences with us. Find Out More About Marcus Here: MarcusTandler on LinkedIn@mediadonis on TwitterMarcus Tandler on Facebook In This Episode: [01:06] - Why did Marcus decide to switch from affiliate marketing to running a software service company? [05:18] - Stephan steps in for a moment to share an origin story of his own. [06:55] - Marcus shares his thoughts on what Stephan did, which he believes was a smart strategy. He and Stephan then go on to discuss their companies and work experiences. [11:27] - Stephan brings up the idea of surrounding yourself with people who are smarter than you. Marcus agrees and gives an example of having done this. [14:17] - We learn about how private SEOktoberfest is, and how it’s structured in terms of experts and attendees. [16:52] - Marcus and Stephan engage in a role-playing exercise by giving each other cool information, the way they might at a mastermind or think tank. [18:02] - Stephan’s first contribution involves YouTube searching on Google Trends. His second is about Christoph Cemper’s research on 302s being better at passing the SEO benefit over time (versus 301s). [20:36] - Stephan shares a story about Greg Boser and Todd Friesen. [25:01] - We hear about Marcus’ and Stephan’s thoughts on the pill-pushing game. [27:22] - Certain black hat techniques stopped working in 2007 or 2008, Marcus explains. [32:49] - Stephan and Marcus talk about the featured snippet, or instant answer, on Google. [34:23] - We hear more about SEMrush, and a tool it offers related to featured snippets. [35:37] - Marcus takes his turn for sharing ideas. He talks about TF-IDF analysis, a major topic in German SEO circles. [38:41] - Marcus offers a reverse example of what he’s been talking about. [45:11] - We hear an example about the kind of thought process Marcus has been describing, from Stephan this time. He talks about Homesteading.com and the fact that one of their articles outranks the home page on Google. [48-31] - What does Marcus think of latent semantic indexing (LSI)? [52:42] - Are there any free tools that give some actionable insight into TF-IDF? Marcus reveals that a limited version of this tool is available in the free version of OnPage. [54:31] - Stephan and Marcus touch on the problem of using the disallow directive instead of no-indexing pages. [55:22] - Marcus talks about some common SEO screw-ups that OnPage can find. [60:14] - Marcus’ company doesn’t offer any consulting services. Here, he explains why. Links and Resources: MarcusTandler on LinkedIn@mediadonis on TwitterMarcus Tandler on FacebookOnPage.orgScreaming FrogAlta VistaBlack hat SEOFireballWar Room MastermindChristoph Cemper11 More Things You Didn’t Know About Links and Redirects by Christoph CemperGreg BoserTodd FriesenSEMrushTF-IDF Homesteading.comMarcus Tober on Marketing Speak

Following his return from SEOktoberfest, Joost De Valk fills us in on his consulting work and the ongoing development of new WordPress SEO Plugins.

SEOktoberfest is over, and the Webmasters on the Roof totally hungover, but SEOCampixx just got announced, and the Webmasters start a charity auction for the last ticket and throw in a one on one private workshop for the winning bidder.

Anchortext Variation in Linkbuilding, Google Caffeine, the Internet Manifesto and how the perfect SEO client should be. Plus Marcus fills us in on SEOktoberfest plans.

Recap of SEOktoberfest, where SEOs went to Oktboerfest to learn about SEO and making money online, plus news on browser click action security, rickrolling and link buying tips.

Its SEO Clinic Part II as the Webmasters on the Roof check an SEOs site regarding his search engine marketing efforts, plus they draw the wildcard for SEOktoberfest, a SEO VIP gathering at the time of the real Oktoberfest in Munich.