Podcasts about onpage

On "The Lead" - Wild training camp opened. What did Kirill Kaprizov have to say about his contract? On "Page 2" - no one is taking away your COVID vaccine! (Photo by Alex Goodlett/Getty Images)

On "The Lead" - was today's quarter-point rate cut by the Fed enough? Jason talks with Dr. Tyler Schipper from UST. On "Page 2" - Brian Setzer is selling some guitars. (Photo by Rick Diamond/Getty Images)

On "The Lead"... Caroline Cummings from WCCO-TV is our official Taylor Swift correspondent and talks about her engagement to Travis Kelce. Then Minneapolis Mayoral candidate Jazz Hampton talks about having his car stolen... again. On "Page 2" - the Stanley Cup came to Minnesota! (Photo by Jamie Squire/Getty Images)

On "The Lead" - Jason talks with Mendota Heights Police Chief Kelly McCarthy about their first-in-the-state speed camera. Is it working? Then, will MN auto insurance rates slow down a bit? Jason talks with Julia Dreier, MN Commerce Department Deputy Commissioner. On "Page 2" - there's a hidden wall holding up the Mississippi River's only waterfall - but no one knows who owns it.

Send us a textIs traditional SEO dead? And is "ranking" on ChatGPT and other AI chatbots the new frontier for traffic and sales?Many businesses are seeing their search traffic decline, while a new, highly-lucrative source of customers is emerging from AI-driven conversations. But how do you tap into this new channel? And what happens when AI starts giving out outdated or just plain wrong information about your brand?In this episode, we're joined by Steve Toth, founder of the AI-focused agency Notebook.agency, to break down the new world of Generative Engine Optimization (GEO). We explore the real-world opportunities and the hype surrounding AI-driven traffic.The game has changed, and what worked for Google yesterday might not work for AI assistants tomorrow. In this episode, you will learn:

On "The Lead" - Dr. Tyler Schipper tells Jason why interest rates aren't changing even with positive economic news. Then Chelsea Wen from "US News & World Report" talks about their high rankings for MN Hospitals. On "Page 2" - why a pizza shop in Columbia Heights is going viral

This AI SEO deep‑dive gets tactical. I sit down with Ilias Ismanalijev (aka @illyism) to map the real discovery journey happening inside AI search—what users actually prompt from problem‑aware to buyer‑ready—and how to influence results across models (GPT, O3, Claude, Perplexity). You'll learn how to surface the right phrases (not just keywords), make your pages AI‑readable, and win off‑page placements on the listicles and directories LLMs love to cite.What you'll learnThe 4 levels of AI search (no‑search → deep research) and how strategy changes at each.Prompt‑level intent mapping: info, comparison, executive/delegation, problem‑solving.How to spot AI‑generated queries in Google Search Console and build your tracking sheet.On‑page for LLMs: crawlability, structured content/markdown, alt text, and avoiding blockers (robots.txt, Next.js assets).Off‑page that moves rankings: listicle outreach, affiliate offers, directories (G2, Product Hunt), and Reddit/“parasite” opportunities.Why AI traffic is often more buyer‑ready—and how to target bottom‑of‑funnel prompts (e.g., “X vs Y,” “best X for Y,” pricing specifics).Chapters 0:00 Cold Open — What You'll Learn 1:22 Sponsor: TalentFiber 2:25 Meet Ilias & Why AI SEO Now 3:02 Who Benefits Beyond SaaS? 4:58 Research vs. E‑com Use Cases 6:20 Comparison‑Style Prompts IRL 8:59 Brands Doing It Well (Examples) 10:46 Why AI Traffic Is Buyer‑Ready 13:42 Benchmarking AI Search Visibility 16:38 Frameworks for AI Keyword Research 20:58 On‑Page for LLMs (Crawlability) 23:30 Finding AI Queries in Search Console 27:30 Regex + Long‑Query Filters 28:25 The 4 Levels of AI Search 32:17 Bottom‑of‑Funnel Prompts That Convert 34:06 Off‑Page: Listicles, Affiliates, Outreach 37:00 Reddit/Parasite SEO & Page One Sources 38:59 Mapping Sources w/ LinkDR 41:02 Pricing Pages & AI Page Inspector 44:34 Directories, Reviews & Digital PR 47:41 Should You Create AI‑Optimized Resource Pages? 48:38 Wrap‑Up & Where to Find IliasGuest Ilias Ismanalijev X: https://x.com/illyism LinkedIn: https://www.linkedin.com/in/illyism Site: https://il.ly/Host Cody Schneider X: https://twitter.com/codyschneiderxx LinkedIn: https://www.linkedin.com/in/codyxschneider Instagram: https://www.instagram.com/codyschneiderx YouTube: https://www.youtube.com/@codyschneiderxSponsor This episode is brought to you by TalentFiber — hiring top offshore software engineers as an extension of your team (technical interviews, compliance, replacements, fast turnarounds). Learn more at talentfiber.com

On "The Lead" - Will Gov. Walz follow Gov. Evers' example? Any why do we keep getting smoke? Chris Shaffer joins the show. On "Page 2" - let's talk about some restaurant openings!

On "The Lead" - Jason talks with State Sen. Zach Duckworth about a bi-partisan solution to a deficit in the state grant program. On "Page 2" - why are so many non-smokers getting lung cancer?

On "The Lead" - The DOJ is suing Minnesota... again. On "Page 2" - Angie Craig wants to lead an effort to remake the Democratic Party.

On "The Lead" - Jason talks with Fernando Quijano from the U of M Extension about the impact of the immigration crackdown on Minnesota ag and food distribution jobs. Then he's joined by Francis Odhiambo, CEO of Arise Community Credit Union about the first black-owned credit union and Juneteenth. On Page 2, would you take out your darn earbuds please?! (Photo by Michael M. Santiago/Getty Images)

On "The Lead" - is it time to upgrade security at the State Capitol? Jason talks with State Sen. John Marty who has some ideas. Then, Kraft-Heinz is going to get rid of food dyes? Jason talks with Anna Benevente from Registrar Corp, the world's largest FDA compliance company about what that means for consumers. On "Page 2" - is the sound of pickleball REALLY that annoying?

On "The Lead" - bolstering EMS services in the state, and Messi visits Minnesota. On "Page 2" - public radio and TV are bracing for funding cuts. (Photo by David Berding/Getty Images)

On "The Lead" - Deena Winter from the Star Tribune on some red flags in Minneapolis' violence interrupter program. And why Rep. Nolan West wants video surveillance at child care centers. On "Page 2" - why is Surly moving to NoDak?

On "The Lead" - Jason gets a State of the State preview from Blois Olson & talks to St. Paul Fire Chief Butch Inks about their new fire station. On "Page 2" - have you ever been "hatfished"?

On "The Lead" - some eye popping numbers on distracted driving in St. Paul. On "Page 2" - how will weight loss drugs affect MN food companies? (Photo illustration by Mario Tama/Getty Images)

On "The Lead" - how long is 94 in Minneapolis going to be down to two lanes? On "Page 2" - it's DFL caucus night in Minneapolis

Willkommen zur nächsten Folge von "Damit's bei dir Klick macht", dem True Online Marketing Podcast von Hanseranking! Abonniere jetzt und verpasse keine Episode! Deine Website ist online, aber kaum jemand findet sie? Dann ist es Zeit für SEO! Doch womit solltest du starten – On-Page oder Off-Page? In dieser Folge erkläre ich dir die wichtigsten Unterschiede zwischen On-Page- und Off-Page-SEO und zeige dir, worauf du dich zuerst konzentrieren solltest, um dein Google-Ranking zu verbessern. Natürlich gibt's auch jede Menge Praxis-Tipps und spannende Einblicke aus dem Agenturalltag. Also, hör rein und bring deine Website nach vorne! Bleib außerdem dran für kommende Folgen, in der ich dir tiefere Einblicke in spezifische Online Marketing Strategien und Interviews mit weiteren Experten gebe.

Hour 3: On today's DeRush-Hour Headlines - "The Lead": The feds are investigating MN over trans athlete participation. On "Page 2" - a new response to 911 calls in Washington County. Then what have you had ENOUGH of this week?

SummaryThis conversation explores the evolving role of SEO in digital marketing, emphasizing the importance of collaboration and understanding its impact on business. The discussion also touches on future trends that will influence SEO strategies.takeawaysIf you are touching the website, you are doing SEO.Understanding your role in SEO is powerful.SEO contributes to long-term business support.Collaboration is essential for SEO success.Future trends will shape SEO strategies.SEO is not just a technical role; it's collaborative.The landscape of digital marketing is constantly evolving.Awareness of SEO's impact can enhance business strategies.Every team member can influence SEO positively or negatively.Staying updated on trends is crucial for SEO professionals.Sound Bites"Collaboration is key in SEO success."Chapters00:00Introduction to SEO and Personal Background02:56The Evolution of SEO: Lessons from the Past05:28Understanding SEO Pillars: Technical, On-Page, and Off-Page08:28Common SEO Mistakes and Low-Hanging Fruits11:10The Importance of Content Context and Keywords12:54Navigating Cannibalization in E-Commerce16:49The Role of Off-Page SEO and Backlinks20:35Strategies for Effective Link Building23:22The Need for Patience in SEO Results27:00Conclusion and Final Thoughts on SEO

In meiner sechsteiligen Miniserie begleite ich dich Schritt für Schritt auf dem Weg zur Erstellung deiner eigenen Website. Dieser Leitfaden zeigt dir alles, was du wissen musst – von der grundlegenden Planung und Zielsetzung über die Auswahl des richtigen Systems bis hin zur Optimierung und Sicherheit. Im 5. Teil geht es um Suchmaschinenoptimierung SEO und Performance Optimierung auf deiner Website.

Join us with SEO expert Jason Berkowitz as we dissect e-commerce SEO. We're cutting through the noise of AI content and zeroing in on standout strategies. It's all about making your site visible online, illustrated by a case study on an outdoor sports gear brand. We're not just talking SEO basics; we're giving you actionable strategies for Shopify stores to turn browsers into buyers. We go beyond headings, exploring how articles can drive traffic to products. Plus, we're unpacking the real deal with SEO tools and Shopify's role in e-commerce. Tune in for insights that could transform your digital strategy.Episode Highlights:Jason's Journey in SEO - From a self-proclaimed SEO weirdo to the founder of Break the Web.Evolution of SEO - How SEO strategies have changed from 2009 to today.Impact of AI on SEO - Navigating the challenges and opportunities AI presents to search engine optimization.Common SEO Frustrations - Addressing the common annoyances and misconceptions in SEO.Effective Keyword Research - Tools and techniques for finding the right keywords.On-Page vs. Off-Page SEO - Understanding the balance and importance of both.Link Building Strategies - Practical tips for earning quality backlinks.Guest Background:Jason Berkowitz has been a prominent figure in the SEO industry since 2009. As the founder and SEO Director of Break the Web, he has helped numerous DTC brands enhance their online presence. Known for his transparent and results-driven approach, Jason has been a trusted advisor to in-house marketing teams, helping them navigate the complexities of SEO. Outside of his professional achievements, Jason is passionate about demystifying SEO and making it accessible to all.WebsiteLinkedInTwitter--Additional Resources:Tools Mentioned:Break The Web SEO AgencyScreaming FrogAhrefsSEMrushSiteBulbMozStatistaGoogle TrendsSEO ManagerWiki: The Semantic WebRich Results TestShow your products for free on GoogleSet up the Google & YouTube channelSponsors:ZipifyCleverificNever miss an episode:Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show:Ask a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Tune in to learn the secrets of successful SEO from one of the industry's leading experts!

Summary In dieser Episode von "SEO persönlich" spricht Björn Darko mit Marcus Tandler. Marcus erzählt von seinen Anfängen im Münchner Nachtleben, wo er als Go-Go-Tänzer Geld verdiente. Er beschreibt auch seine früheren Aktivitäten als Spammer, bei denen er bis zu 50 Domains pro Tag registrierte. Marcus betont jedoch, dass diese Aktivitäten nicht nachhaltig waren und er sich ständig neu erfinden musste. Trotzdem hat er durch diese Unternehmungen ein finanzielles Polster geschaffen, das ihm half, andere Geschäfte zu unterstützen. Marcus Tandler diskutiert seinen Übergang von einem Black Hat SEO zu einem White Hat SEO und zu einem Verfechter ethischer SEO-Praktiken. Er hebt die Wichtigkeit nachhaltigen Arbeitens und des Aufbaus wertvoller Dinge hervor. Marcus teilt auch seine Erfahrungen von seiner Zeit bei Scout bis zur Mitgründung von OnPage.org und später Bright. Er spricht über die Herausforderungen des Bootstrappings der Firma und der späteren Kapitalbeschaffung für die internationale Expansion. Marcus erklärt, warum er aus der Managementrolle zurücktrat und sich auf seine Stärken als SEO-Experte konzentrierte. Er schätzt seine Rolle im Kundenerfolg und findet Erfüllung darin, Kunden zum Erfolg zu verhelfen. In diesem Teil des Gesprächs spricht Marcus über seine Work-Life-Balance und wie er sich auf seine Arbeit konzentrieren kann, indem er sich von anderen Themen befreit. Er betont, dass er immer noch gerne SEO betreibt und die Möglichkeit schätzt, mit vielen Daten zu arbeiten. Marcus erwähnt auch, dass er gerne kreativ ist und ständig nach neuen Ideen sucht. Er spricht auch über seine Erfahrungen mit dem Reden auf Konferenzen und warum er sich entschieden hat, sich etwas zurückzuziehen. Schließlich erwähnt er sein früheres Projekt, ein Drehbuch nach Hollywood zu verkaufen, und wie es sich entwickelt hat. Chapters 00:00 Vorstellung von Markus Tandler 03:29 Erste Wahrnehmung von Markus Tandler 07:07 Der Spammer in Markus Tandler 13:33 Einnahmen und Nachhaltigkeit des Spammens 24:31 Building Value through Sustainable Work 28:26 Bootstrapping and Raising Funds 35:58 The Challenges and Opportunities of Bootstrapping 41:09 Finding Fulfillment in Customer Success 47:39 Work-Life-Balance und Konzentration auf die Arbeit 56:29 Warum Marcus sich von Konferenzen zurückgezogen hat 01:00:45 Die Herausforderungen beim Versuch, ein Drehbuch nach Hollywood zu verkaufen 01:09:38 Persönliche Prioritäten und Visionen

Willkommen bei der 4. Staffel der Marketing MastermindsWir freuen uns, dass ihr wieder dabei seid! Einleitend sagen Andreas und Stefan etwas zu der neuen Ausrichtung der neuen Staffel. Es bleibt im Großen und Ganzen alles beim Alten, nur werden die Marketing Masterminds immer wieder den Fokus auf das Thema KI lenken, da das Thema nun allgegenwärtig ist und Online-Marketing stark beeinflusst. Höhepunkte der Folge: > Strategien und Algorithmen von Google > Rolle und Ursprung von Suchmaschinenoptimierung > Expertise, Autorität und Vertrauen bleiben weiterhin wichtig für Google (was teilweise im Widerspruch steht zu KI, da hieraus oft eher mittelmäßige oder sogar schlechte Inhalte entstehen) > Faktoren, die auf die Vertrauenswürdigkeit einer Webseite einzahlen und sich positiv auf das Ranking auswirken > On-Page- und Off-Page-Optimierungen sowie die Veränderungen in Bezug auf Backlinks In dem Gespräch betonen die beiden, dass eine ganzheitliche Herangehensweise im Online-Marketing wichtig ist und nicht nur auf eine einzelne Strategie wie SEO gesetzt werden sollte. In 14 Tagen wird es weiter um das Thema SEO gehen. Wenn ihr mehr zu dem Thema wissen wollt, hört unbedingt wieder rein! Pick Andreas: Tipps: 1. Bei den Hashtags den ersten Buchstaben großschreiben, damit es Screenreader besser vorlesen können #Barrierefreiheit + 2. Neue Absätze mit einem Emoji beginnen, damit auch hier der Screenreader die Emotion mit hineinbringen kann

Highlights From The Episode: Mike and Sophie divulge invaluable insights into the evolution of the SEO mindset.Unravel the mysteries behind recent Google updates, including the introduction of the new phone number button in search results.Explore how technologies like ChatGPT and the Rabbit AI device are revolutionizing the SEO industry. SEO Discussion: 0:00 Introduction 01:10 Mindset in SEO 04:14 Dashboard developments with the Algomatic & Free APP Level 10:01 Content and On-Page vs. Links SEO Test 14:02 Click to Call Button Redesign in Search Results 18:09 Google Testing Snippets for Product Listings and Local Images 19:50 How AI in Search Impacts You 33:31 Rabbit AI Device 40:07 Future Implications of AI Integration Recent SEO News: Google Showing New Phone Number Buttons For Some Search ResultsPoll: 60% Of SEOs Are Worried About The Impact Of Google SGEGoogle confirms a search ranking bug where sites disappear from search results over the weekend

Not having an adequate SEO strategy is THE number one mistake I see translators make time and again with their online presence. If they have a website it's always very nice but they are not doing nearly enough to drive traffic and eyeballs to it. That's like wearing Harry Potter's invisible cloak. If prospects can't SEE us how on earth will they BUY from us? Essentially, onpage SEO helps us build a constant pipeline of warm leads for our translation business. As I´ve said before, everything comes downstream of lead generation so this is a fundamental topic to gear us up for success. Pay careful special attention to: Title Tags Unique to each page and contain relevant keywords. Limit length to 60 charactersMeta DescriptionsFragments of text appearing in the search results describing page contentUnique and attractive with relevant keywords. 160 characters in lengthHeaders (H1, H2, H3)Help to structure the webpage content and facilitate readingGood for users and search engines.... Download the full content in our actionable worksheet at https://entrepreneurialtranslator.com/onpageseoPlease enjoy!https://www.buzzsprout.com/2025705/episodes/14090538Buy our e-book: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

In dieser Folge von SEOpresso diskutieren Björn und Vanessa die Indizierung von Filterseiten, insbesondere für E-Commerce-Websites. Sie erörtern die Kriterien für die Entscheidung, wann eine Filterseite zu indizieren ist, und die Herausforderungen und Überlegungen, die damit verbunden sind. Sie besprechen auch die URL-Struktur für Filterseiten und die Bedeutung ihrer Integration in die Gesamtarchitektur der Website. Vanessa teilt eine Fallstudie zur Implementierung der Filterindizierung für einen Online-Shop und hebt die potenziellen Vorteile und den ROI hervor. Sie schließen mit der Betonung des Werts der Nutzung interner Suchdaten zur Identifizierung von Keyword-Möglichkeiten. In diesem Gespräch haben wir die Bedeutung von SEO im digitalen Marketing diskutiert und wichtige Elemente und Techniken für effektives SEO erkundet. Wir haben On-Page- und Off-Page-SEO-Techniken sowie technische SEO-Überlegungen behandelt. Das Gespräch bot wertvolle Einblicke und Tipps zur Verbesserung der Sichtbarkeit und des Rankings von Websites in den Suchmaschinenergebnissen. Takeaways Filterseiten können eine wertvolle Quelle für organischen Traffic für E-Commerce-Websites sein. Kriterien für die Indizierung von Filterseiten umfassen Keyword-Relevanz, Suchabsicht und die Anzahl der verfügbaren Produkte oder Inhalte. Die URL-Struktur für Filterseiten sollte benutzerfreundlich und beschreibend sein, mit Optionen zur Anpassung. Unerwünschte Indizierung kann durch robots.txt, noindex-Tags und Link-Maskierung verhindert werden. Die Integration von Filterseiten in die Gesamtarchitektur der Website gewährleistet Konsistenz und einfache Wartung. Filterindizierung kann zu erhöhten organischen Rankings, Traffic und Konversionen führen. Die Analyse interner Suchdaten kann Keyword-Möglichkeiten aufdecken und das Nutzererlebnis verbessern. SEO spielt eine entscheidende Rolle im digitalen Marketing und kann die Sichtbarkeit und den Traffic von Websites erheblich beeinflussen. Wichtige Elemente des SEO umfassen Keyword-Recherche, Content-Optimierung, Linkaufbau und technische Überlegungen. On-Page-SEO-Techniken beinhalten die Optimierung von Website-Inhalten, Meta-Tags und URLs. Off-Page-SEO-Techniken konzentrieren sich auf den Aufbau hochwertiger Backlinks und die Verbesserung des Online-Rufs. Technische SEO-Überlegungen umfassen Website-Geschwindigkeit, mobile Optimierung und Seitenstruktur. Regelmäßige Überwachung und Analyse der SEO-Leistung sind für kontinuierliche Verbesserungen unerlässlich.

Welcome to another episode of The Scaling Edge! Hosted by Michael Brooks, this podcast delves into the world of digital marketing and entrepreneurship, providing invaluable insights for scaling your business and life. In this episode, Michael sits down with Brandon Leibowitz, a digital marketing expert since 2007, to explore the power of SEO in driving organic growth.

This episode features the brilliant Letitia Fealy. Letitia is the Founder of Lotus Optimisation and focuses on SEO and Email Marketing. Letitia speaks about her work in SEO. She mainly focuses on Onpage however really stresses the importance of technical in particular. Letitia talks about increasing a business's search by over 900% and revenue increasing by over 400% in just a small period of time. She mentions Uber-suggests as a great free resource.  She really makes a good point that businesses should invest more in their website and email marketing giving good examples of why. This a good episode for anyone looking to understand on-page SEO.

‍‍Hey guys, welcome to this week's MMM! This week, we're getting back to SEO (Search Engine Optimization), covering both on-page and off-page strategies, with our expert guest, Brandie Lamprou! We explore the fundamentals of SEO, including the importance of word count, choosing the right keyword focus, utilizing internal linking effectively, crafting compelling meta descriptions, and creating SEO-friendly titles. Whether you're a beginner looking to start your SEO journey or a seasoned practice owner seeking to refine your strategies, this episode will help you start on the right foot with a strong SEO plan, improving your website's visibility in search engine results!Jump into this episode with Brandie Lamprou to get up to speed on tried and true SEO strategies!‍You can reach out to Brandie Lamprou here:Website: https://gargle.com/Email: brandielamprou@gargle.com‍Other Mentions and Links:YelpYellow PagesGoogle My BusinessSERP - Search Engine Results Page‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Brandy. So talk to us about s e o. How can we utilize this, or what advice, suggestions, or methods can you give us that will help actually attract new patients through s e o? Brandie: S e o has been around for at least 22, 23 years and his. It changed a lot over the years, but there are certain pieces of SEO o foundational components of SEO that are still very applicable today.Foundational, s e o is not dead, even with all of the local pack and maps and using SER and using other tools. Foundational seo, which is on page seo. An off page s e o is still very, very relevant and very necessary in every dental practice website. And so, I think I just wanna touch on those components and make sure that people understand how SEO O works.In the search engines as well as what OnPage and off-page s e o technically is. Uh, I know it can kind of seem intimidating, but it is just a series of components that we wanna make sure are visible and implemented on every page of a dental website as well as the external pieces On the internet and being found more consistently in the organic search positioning on Google.So when you're looking at Google, the search results are kind of broken out into chunks for you. The very first thing you normally see is all of your pay-per clicks and your ads. For people who are running keyword, Google Ads. The next section is generally your local pack or your Google Maps, which come up, um, with the map next to it.And that has your positioning there is based on, uh, not only content of your Google My Business, the verification of your Google My Business, but also the consistency of your listings on the internet. Consistently making sure your Google My Business profiles are updated with your hours and services.so that is your local pack, and then you have your organic search results, and that's really where SEO comes in. Traditional foundational SEO comes in in those organic search positions. So. four on page s e o. Every single page of a dental website that you, you are SEOing for, needs to have about 650 to 1200 words.So 650 is your minimum word count for a good nice Google crawl to index that keyword. Focus for the page and Raise you in your positioning. So you do wanna have a minimum of 650 words. You also, obviously those words have a keyword focus, so you determine that when you're writing the content for an s e o page and that keyword content, the keyword itself will be present in the title of the page, usually the URL of the page, and within the text body.But the foundational s e o components have to do with your S e O title and your meta description. The SEO title is generally the title of the page. And so when you do go onto Google and you do a query the, and your organic search results come up, that very first line that you see in bold on Google, that is your SEO title, so it's very important to.Make sure that that title contains your keyword focus. You also want that keyword present in the first paragraph of the page, but then also in the meta description on the page, meta descriptions are very, very important because meta descriptions tell Google what that page is really about. It's also what's crawled to get the, uh, snippets that are featured on Google, so that, uh, SEO title, your meta description, having the keyword focus clearly presented in the backend of the website.Those are all key components to foundational, s e o and getting you index for the keyword you are going for on that particular page. those are really the, the, uh, foundational pieces of on-page s e o. You also wanna do some internal linking, which means you're taking keywords from other places within your website and you're linking them to the page.You're SEOing so that there's internal linking, going back and forth out of your page to another page of the website and from another page of the website into the page. It keeps people also on your website longer. Which helps, helps as far as your bounce rates and things like that, but it also shows Google that you have more than just this one page, on this particular topic.When you're linking it to another page that mentions that topic that content strategy of internal linking becomes much easier as you get into what's called clustered content for SEO purposes, and that's when you have multiple pages. Focusing on a search term keyword focus. Example being dental implants.The first page that we create is dental implants, but then we may create five, six other pages that relate in some way to the core page of dental implants, such as, Make a page for all on fours implants that then links back to your core implant page. Make a page for denture supported implants.link back to your dental implant page so that you end up with clustered content. And that's really a great content management strategy for showing Google that your site is a real resource for dental implants. Now with all these keywords, You always want to, uh, add your local tag to it.So you want, you know what, d as dentists, what we're all looking for is local targeted traffic. So you want to add your city name before and after your keyword or within your keyword phrase. That's gonna really help you get, be found using the geolocator that, that Google has, as well as the content on your website, SEO Together.Michael: Okay. Gotcha. Okay. That's interesting. Okay, so this is all on page, right? Brandie: That's all on page, yeah. Okay. Okay. I know it's just one step. So the other, uh, side of that is your off page seo. That's everything that happens on the internet outside of your website. So one of the best strategies that you can, uh, implement when it comes to that is, Backlink strategy.we, as a part of our gargle s e o product, we actually do order backlinks based on the keyword that we're focusing on for our clients. Which means that a blog is written on another applicable or relatable website that links back to our client's website as a resource for that particular keyword.So the more. External links you have on the internet pointing to your website that actually makes Google, let's Google know that you have authority or you have knowledge and, and are a legitimate resource for that keyword term. and you want them to be reputable websites that are linking to you because there is a way of scoring the domain authority from the outside website into your website as far as relevance on the topic.So that is called backlinking. And then we also utilize off page SEO with referrers. So when you do belong to directories, let's use directories as an external link or refer, uh, back to you when you are in a health grades or even Yelp, even um, you know, local directories, yellow pages, all of those things.Anytime you have a link on those profiles that are pointing back to your website, that is helping you get those back links and get refers that point to your website. So the more links that you have going into your website, the better off you're gonna be in your long-term s e O strategy. At your off page seo.Michael: Okay. Okay, so that's off page seo. Is there another thing for off-page SEO or those two things? Well, you know, Brandie: going back again to like Google My Biz, your Google My Business profiles and the local pack, like all of those are still off page because they're outside of the realm of your website, but they definitely work.For your overall S E O, when the Google algorithm is crawling, it's looking for consistency in all of those pieces. Michael: Gotcha. Now, if the on page is not on point, but you're str striving to make like the back linking work, right? And all that stuff, Are we gonna clash here? Is there gonna be like a thing or, Brandie: yeah.on page that, that foundational fundamental, s e o of, you know, your word count and representing your keyword focus clearly, your meta description, all of that stuff. If that is not on point, anything else you're doing is not gonna work. Mm-hmm. So you really need to start there. You really need to start there.There are people that have the ability to, uh, rank quite high on local pack just by finessing their Google My Business and their other listings on the internet. But with, without consistent posting to that Google my business, you end up losing some traction. So what you really do want is, a nice s e o strategy that combines those components.Michael: Gotcha. Okay. So first and foremost, if we're, if listeners listening, they're like, okay, you know what I mean? I need to, I'm on number 10 or page seven or something. First. Look into the on page, right? Yes. Fix that as much as possible. Get it honed in, and then the off page is where we can start working on, yes.Brandie: Yes. I would always start at the core, your website is your 24 7 calling card, so. Even s e o aside, if your website isn't dialed in and you're not focusing on that presence and giving it some love, And making it really a part of your brand and making your website work for you, not you work for your website.That would be step one. Step two is then focusing on your content, on your on-page SEO specifically. Making sure you just have that little checklist, the fundamentals, you know, your word count, your keyword, focus your s e o title, your meta description, and internal linking. Those five pieces Are gonna dial you in to where you'll be able to grow your website and not cannibalize on search terms and internally link and get more opportunities for back linking if you're focusing on that on page, in my opinion. Michael: Nice, nice. Awesome, Brandy, I appreciate your time and if anyone has further questions, you can definitely find her on the Dental Marketer Society Facebook group, or where can they reach out to you directly?Brandie: You can go to gargle.com we have a demo form there that you can fill out and it'll get to me Also, my email address is brandy, b r a n d i e, dot LoPro, l a m p r o u gargle.com, shoot me an email and hopefully I can answer your question. Michael: Awesome. So guys, that's all gonna be in the show notes below so you can reach out to Brandy.And Brandy. Thank you for being with me on this Monday morning marketing episode. Brandie: Thank you.‍

This episode is all about Super Survivors. A Super Survivor is an individual that faces tragedy head on, turns it on its head and makes use of the tragedy in a manner that helps others.  I talk about a book, which I will refer to periodically this season---Resilience: The Science of Mastering Life's Greatest Challenges by Steven M. Southwick & Dennis S. Charney.On Page 230 we dive into what sets a Super Survivor apart from someone who is resilient alone.A Super Survivor:1.  Faces Facts:  accepts what has happened2.  Chooses Life:  lives for the future and not the past3.  Reaches Out:  connects with other survivors4.  Gets Moving:  set goals and takes actionI use myself as an example throughout this episode as I display many qualities described above.  Super Survivors are  outstanding individuals who have used the experience of a traumatic event(s) to reshape the future of someone else.  How cool is that? Thank you for listening and supporting the show.  #Supersurvivor  #resilience #resiliency #newlife #finanicialplanning #financialtransitionist #financialtransitionSupport the showDid you know you can now Help Us Continue Making Awesome Content for Listeners Affected by Grief!Thanks for listening! Follow us on twitter or follow us on Facebook. You can also find us on LinkedIn.

On Page 2 of KB's Kronicles, we discuss how much of a threat we face with Cold War 2.0. While mainstream media tries to distract us however possible, the largest threat our country faces today is a war with China and Russia. --- Send in a voice message: https://podcasters.spotify.com/pod/show/insidekbshead/message

Wenn Sie ein Anwalt sind und langfristig und kosteneffizient auf Seite 1 von Google platziert werden möchten, haben wir die Lösung für Sie! In dieser Folge dreht sich alles um das Thema SEO Offpage Optimierung und wie Sie es schaffen können, langfristig von potenziellen Mandanten gefunden zu werden. Wir werden Ihnen die verschiedenen Begriffe erklären, einschließlich SEO Offpage Optimierung, SEO, Offpage und Onpage, sowie den Unterschied zwischen ihnen. Darüber hinaus werden wir besprechen, wie Sie kostenlos ein höheres Ranking erzielen können und was Backlinks sind. Wir werden auch darauf eingehen, warum Backlinks nicht überall gesetzt werden sollten und welche Gefahren dabei auftreten können. In dieser Folge erhalten Sie wertvolle Tipps und Tricks, um Ihr Ranking zu verbessern und sich vor möglichen Risiken zu schützen. Verpassen Sie nicht diese informative und spannende Folge, um Ihre Kanzleiwebsite auf die nächste Stufe zu bringen!

Wir haben wieder viele Fragen auf Social Media erhalten, die wir mit diesem Podcast beantworten wollen. Eine der häufigsten Fragen war: Wie kann man die Domain Autorität verbessern? Hier gibt es zwei wichtige Faktoren zu beachten: Zum einen spielt das Alter der Domain eine Rolle und zum anderen sind die Backlinks entscheidend. Die nächste Frage die gestellt wurde ist, Was ist wichtiger, Off-Page  oder On-Page? Es ist schwer zu sagen, denn beides ist von großer Bedeutung. Wenn man sich jedoch nur für eins  entscheiden müsste, dann würde die Wahl auf Off-Page fallen. Das liegt daran, dass Backlinks ein wichtiger Bestandteil des Off-Page SEO sind. Je mehr qualitativ hochwertige Backlinks auf eine Webseite verweisen, desto besser können die Rankings ausfallen. Was sind strukturierte Daten?  Auch bekannt als Rich Snippets, ist ein Format, welches von Google verwendet wird, um den Quelltext einer Webseite besser lesen und zuordnen zu können. Was Unterschied zwischen Crawling und Indexierung? Crawling bezieht sich auf den Vorgang, bei dem der Googlebot die Inhalte deiner Webseite liest. Indexierung tritt auf, sobald Google deine Webseite gelesen hat und du in der Datenbank gelistet bist. Wie viel sollte man ausgeben für Backlinks? Wir empfehlen, Backlinks organisch aufzubauen, da diese in der Regel kein Budget benötigen. Falls du Backlinks kaufen möchtest, ist es wichtig sicherzustellen, dass diese seriös sind und qualitativ hochwertigen Content haben. Warum langfristige Betreuung für SEO? Eine langfristige Betreuung ist entscheidend, um sicherzustellen, dass deine Webseite auf dem neuesten Stand bleibt und bei Algorithmus-Updates angepasst werden kann. Mit einem SEO-Experten an deiner Seite hast du einen Ansprechpartner, der dir dabei hilft, dein Ranking zu verbessern und auch zu halten.

Referent Simon Piontek zeigt in diesem Webinar die SEO und Content Strategien der erfolgreichen Shopify Shops die organisch mehr als 100.000 Besucher:innen monatlich generieren. Wie baut man organische Reichweite und dadurch seine Markenbekanntheit auf? Zusätzlich gibt es einen Überblick zu OnPage als auch OffPage-Maßnahmen die Du für Deinen Shopify Shop sofort selber umsetzen kannst. Am Ende können Teilnehmer:innen ihren eigenen Shop analysieren lassen bzw. Fragen stellen. Folgendes hast Du nach dem Webinar gelernt: OnPage – Shopify OffPage für Onlineshops Content Strategien der erfolgreichen Shopify Shops Zielgruppe: Shopify Shop Betreiber:innen aber auch alle andere E-Commerce Händler:innen mit einem anderen Shopsystem Das OMT Webinar ist bald verfügbar Alle OMT-Webinare in Deinem Kalender

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Pineberry är en av Sveriges främsta byråer inom digital marknadsföring. Man fyllde under 2022 hela 15 år och har satsat mycket på att skapa värdefullt och nördigt innehåll. Bloggen Sökmotorkonsult, den populära podcasten Sökpodden och välbesökta webinars. Listan kan göras lång. Med mig i det här avsnittet har jag Michael Wahlgren som är en av grundarna. Och som arbetar med Pineberrys marknadsföring. Många företag och byråer arbetar med att dela kunskap på olika sätt. Men få har gjort det så länge och så framgångsrikt som Pineberry har gjort. I det här avsnittet får du höra hur det fungerar och hur det genererar så mycket leads. Om gästen Michael Wahlgren är en av grundarna av Pineberry. En av Sveriges främsta byråer inom digital marknadsföring som numera ingår i byrånätverket Nova Consulting Group. Michael arbetar idag framförallt med Pineberrys marknadsföring där han bland annat leder Sökpodden och håller i företagets webinars. Han är också författare och har skrivit två böcker. Guldläge på nätet om SEO tillsammans med Magnus Bråth och Bygg en pengamaskin om Google Ads med Michael Berman. Om avsnittet Vi pratar i avsnittet om hur Michael och gänget på Pineberry har arbetat med marknadsföring under 15 år och hur man gör idag. Framförallt hur man genom att dela kunskap på olika sätt och våga skapa nördigt innehåll lyckas generera 800 leads per år. Du får bland annat höra om: Michaels främsta lärdomar och vad han hade gjort annorlunda idag Varför Sökpodden har blivit så uppskattad och hur den kom till redan 2015 Lökprincipen och hur man kan tänka kring den när man skapar innehåll Succén med deras On-Page-verktyg som skapade stora problem för deras SEO Hur man jobbar med webinars och får uppemot 800 registrerade per tillfälle Och en massa mer om både framgångar, misstag och bakslag genom åren… Allt vi nämnde hittar du som vanligt här i poddinlägget, samt en grafik över mål och innehåll under deras kundresa. Och efter länkarna hittar du tidsstämplar så att du enkelt kan hitta till olika delar av intervjun. Länkar Michael Wahlgren på LinkedIn Pineberry (webbsida) Sökmotorkonsult (blogg) On-Page-verktyg (verktyg) Sökpodden (podcast) Apple Podcasts / Spotify Guldläge på nätet om SEO med Magnus Bråth (bok) Adlibris / Bokus Bygg en pengamaskin om Google Ads med Michael Berman (bok) Adlibris / Bokus Mynewsdesk (samarbete) Anmäl dig till PR trends & opportunities event 2023 (event) Ladda ner rapporten "State of Nordic PR & Communication" (resurs) Bild: Pineberry - Mål efter kundresan Tidsstämplar [2:48] Michael beskriver Pineberrys marknadsföringsstrategi och vad den största skillnaden är på hur de arbetar jobbar idag jämfört med då. [3:41] Om vilka är de främsta content marketing initiativen har varit med genom åren och hur det har förändrats. Michael berättar också om annat man har gjort. [5:06] Michael berättar om företagsbloggen Sökmotorkonsult som har över 1200 artiklar. När startades den, varför man satsade på blogg och hur mycket trafik den genererar idag. [9:53] Om hur Michael och Pineberry drog igång Sökpodden redan 2015. Och varför han anser att podden är så viktig. [15:38] Pineberrys populära webinars som drar uppemot 800 deltagare och varför de har blivit en viktig del i deras marknadsföring. [19:56] Vilka är de viktigaste kanalerna är enligt Michael för att nå ut med allt innehåll de skapar och hur man arbetar med distribution. Samt hur allt innehållet hänger ihop. [22:39] Michael pratar mikro och makro-mål, hur allt innehåll hänger ihop och hur man får in 800 leads om året. Och vad det är som driver mest leads. [26:38] Om de främsta framgångsfaktorerna för deras marknadsföring enligt Michael och hur de lyckas generera så många leads. [32:11] Pratar vidare om mikro- och makromål och varför det har varit så viktigt att tänka kring. Samt vad Michael ser som de främsta nycklarna till att innehållet man skapar har blivit så popu...

The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our company and individual expertise. We hope to share our experiences and challenges in this journey. We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information. This Week's Podcast features Chaz Edwards and Bucky Helms. Highlights from this Episode: Weekend deal: Get 30% off Bio Entity Stacks. Use Code 30Bio.Google Unleashes December 2022 Link Spam Update With SpamBrain AINew: Video Uploads For Google Reviews On Google Maps AppGoogle: There Is No Helpful Content Score Or Threshold What's Going on With Our SEO Brands Learn about new services, products, software, and more. Web 2.0 Ranker Weekly Update 4:34 Brand updates, deals, promotions, and news. Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!Weekend deal: 30% off Bio Entity Stacks. Use code 30bio.Event Link Building Service LIVE and Going Well.Updated SEO Campaigns to include Custom Signals, 2x Content, and 4x Onpage.We Updated our Monthly GBP campaigns before the Black Friday sale - implementing some of the things we've learned in SEO testing!The Monthly SEO addon will soon be available for Monthly GBP Campaigns. This should be ready and LIVE before the year-end sale!We are finalizing those daily deals now and getting Year End Sale READY.The GeoBooster app is live. Every LocalViking and Local Brand Manager users get a free location.SEO Spring Training is taking place in Tempe, Arizona, in April. SEO News For The Past Week 7:40 Catch up on the latest industry and algorithm updates. Google Unleashes December 2022 Link Spam Update With SpamBrain AINew: Video Uploads For Google Reviews On Google Maps AppNew: Google Search Status Dashboard Tells Us When Crawling, Indexing Or Serving Goes DownGoogle Gives Official Names Of Some Search Features With Visual Elements Gallery SERP Changes We're Seeing Google Tests Featured Snippets Not In Position Zero, AgainGoogle Product Search Results With Information Boxes That Expand SEOs Say Another Joy Hawkins Original: Study: Google Local Guides Reviews Stay At The Top Longer Google Says Google: Disallowing Crawling Is Not A Super Fast Way To Deindex A SiteGoogle: There Is No Helpful Content Score Or ThresholdGoogle: Your Content Does Not Need To Be Niche, It Can Be Diverse - Just Write For Your People SEO Discussion 12:15 Video uploads for Google Reviews on Google Maps app 19:17 Well-detailed Google Local Guide reviews affect rankings 28:40 Our take on ChatGPT SEO Mad Scientist Update Get our SEO test updates to know what's working in SEO. Sign up now! 43:44 Lets See How an Entire Website of Hidden Content Performs… SEO Q&A 24:02 Is there Any testing that shows that mentioning the niche or keyword in the Q/A section a lot in Google business profile help in rankings? Join us weekly for the latest SEO news and Q&A session with Chaz, with his panelists, where we try to answer all your SEO Questions. Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA. Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

SEO is the basic foundation on which you must build your website. If you think that SEO is only about keywords, think again. Today we have an SEO expert to explain SEO jargon to the layman. With plenty of examples, Qurratulain Jawad takes us through the ins and outs of what SEO means and how it integrates into an overall marketing strategy. So, pay attention to the person who started her website from scratch for under $100, grew it through SEO and sold it for six figures. That is every website owner's dream come true. LinkedIn: Qurratulain Jawad Timestamps for your convenience: 0:00 Intro 1:00 How Qurratulain grew with SEO and her Story 6:41 What is SEO? 7: 34 Inbound Marketing and why Business Owners Need an SEO Strategy 9:28 Keyword Research 10:19 Buyer Personas to Select Keywords 12:46 The Integrated Approach to Keyword Selection 15:24 SEO Optimised Content 16:47 Think Creatively 18:56 What is the SEO Funnel? 20:28 SEO Ranking 21:29 On-Page and Off-Page Optimisation 22:59 Content is King 24:16 Factors that Contribute to SEO Ranking 27:54 The First 10 SEO Items to Focus On 32:45 Juggling between Life as a Mom and a Mompreneur So, let's get going and learn how to integrate SEO into our overall marketing strategy and website design. If you found this episode useful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me. If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback, and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click and write a review to type your valuable feedback for me. Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained about SEO from today's episode. Follow us on social media for more tips: Bilna's Instagram - https://www.instagram.com/bilnasandeep/ Homepreneurs Instagram - https://www.instagram.com/homepreneurs/ Website: https://bilnasandeep.com/ https://www.homepreneursclub.com/ Facebook - https://www.facebook.com/homepreneursclub/ Youtube - https://www.youtube.com/c/BilnaSandeep/featured Send in a voice message: https://anchor.fm/bilnasandeep/message --- Send in a voice message: https://anchor.fm/bilnasandeep/message

Intro: Hello, and welcome to episode 144 of the Childless not by Choice Podcast. My name is Civilla Morgan. My mission is to recognize and speak to childless not by choice women and men around the world, reminding you, us, that we can live joyful, relevant, fulfilled, childless not by choice, lives.   Whether you have children or not, thank you for tuning in!     What is today's show about? Joyful Eating!   But first! Thank you Patreon contributors: I would like to take a moment to thank the people who make a financial contribution to the platform every month, my Patreon Contributors.    Your contributions help pay my podcast producer, my podcast host, Zoom, where I interview most of my guests, etc. So thank you very much!        If you are not yet a Patron, visit patreon.com/childlessnotbychoice to set up your monthly contribution. No matter your giving level, I have a gift for you!   If you prefer to give via PayPal, you can find me there at booksbycivillamorgan@gmail.com.  Your contributions to the platform are greatly appreciated! Thank you!  https://www.patreon.com/Childlessnotbychoice Jordan Morgan The Knights Your Name Herehttps://www.patreon.com/Childlessnotbychoice Questions or comments? Contact me at:   Email: Info@civillamorgan.com                                                  Or   Visit the website at www.childlessnotbychoice.net, look to the left on the home screen, and click on the link below the telephone to leave me an up to 90-second voicemail. Intro: I was thinking as I prepped for this episode that I don't believe I've ever read a book by a nutritionist. I'm sure at some point most of us have read some type of nutrition flyer our doctor gave us at an appointment. Or maybe we googled a particular food, or even what food to eat for a certain medical complaint like certain fruit or vegetables are good for inflammation. Or if you are like me, I make many food decisions based on what I read on the label. I watch the sugar, salt, carbohydrates, etc. Well, except during my birthday month. But I digress!    Reading Joyful Eating was an eye opener as I think my biggest take aways were: not beating myself up over my weight, not feeling guilty about my food choices, to diet or not to diet, and my general relationship with food!   Today we are chatting with Nutritionist/ Author | Nutrition Writer | Recipe Developer | specialising in a non-diet and mindful eating approach, Mrs. Tansy Boggon. I put a link in the show notes to her website, blog, and social media contact. Tansy Boggon wife of our June interview guest Rob Hutchings! Link to that episode in the show notes!   Hi Tansy, welcome to the show! We have so much to talk about!  Body of episode:   As I read your book Joyful Eating, I dog-eared and highlighted so many pages! And I love how you start with your food story, including the story of your mom and grandmother. Why did you choose to start Joyful Eating in this way? What caused you to become a nutritionist?    (pg 7, 13).    Do you believe the stress of childlessness, our self-worth even, can tie in with our relationship with food?   Well, speaking of the previous question, on page 26 you speak of ‘the myth of optimal health'.  (read highlighted section). On Page 27 you say…read section). I thought it so intriguing and important to recognize that weight, healthy weight, can be relative to the doctor we are seeing: cardiologist, primary care provider, psychologist, etc. Tell us more!    Self-care is definitely important right? Many childless not by choice people are doing what they can healthwise to try to have kids. Then coming out the other side of not being able to have kids do you let go of your health and self-care, or find a happy medium? In fact, on page 70 you say that ‘accepting what is does not imply inaction'.  I love that! In our pre-interview, you said that ‘Life can bring joy even as a childless not by choice couple. It has brought a playfulness after the time of adulting and also trying to have a child', Can you speak to the person listening who may be trying to figure out the ‘playfulness' aspect of life, for those who have partners as well as those of us who do not?      7) Tell us about your children's book, how is that done as a childless not by choice person? I mean there are lots of childless not by choice people working with children every day, but is it a giant step to write a book for and about children?   8) And of course, we understand that one's comfort level around children relies on how raw, where you are in your CNBC journey, so definitely don't beat yourself up if you just can't be in the room at that moment. But tapping into the way children see the world is a beautiful way for childless not by choice people see the world.  NOTE: Chapter two of Joyful Eating is available as a free download from Tansy's website.    Articles/links of interest: BLOG: https://www.joyfuleatingnutrition.com/single-post/personal-reflections/living-a-meaningful-life-without-children/   https://21stcenturyhannah.libsyn.com/episode-61-alternative-nutrition ‘The Weight of a Woman', sequel to ‘Joyful Eating'   Nutrition for Children:  ‘The Superheroes on Your Plate'. This is the Rob Hutchings episode:  https://childlessnotbychoice.net/episode-141-downriver-nomad-my-conversation-with-rob-hutchings/ EPISODE CLIPS:  ‘I acknowledge that my relationship with my food and my body are constantly evolving...'  ‘We've been taught our whole lives that the way to change our bodies is to criticize, to put it down...' ‘...rather than focusing on this weight…we're imposing an outcome that we want that is very arbitrary…based on what I believe, or the weight I was 20 years ago, or what we see in a magazine…' ‘I'm not going to have a tummy issue because I never had children…I have a tummy issue.' ‘Chapter  ‘Health is not static, it's dynamic.'      Special thank you to: Tansy Boggon Tansy's Contact Information: https://www.linkedin.com/in/tansyboggon/ www.joyfuleatingnutrition.com My contact information:Website: www.childlessnotbychoice.net and www.civillamorgan.comFacebook: booksbycivillamorganTwitter: @civilla1Instagram: @joyandrelevancePinterest: Civilla M. Morgan, MSMLinkedIn: Civilla Morgan, MSMhttps://www.teepublic.com/stores/childless-not-by-choice

When I get into a test, I get INTO a test. This is no exception. I talk about the results from last and the plans moving forward. This is showing me some great information on how indexing and ranking interact between mobile and desktop. I interrupt for some news from the index and then share the first batch of submitted topics for possible summer episodes. These are the Mountain Edition 2022 shows for the next 11 weeks - so that means I will need more topics once I exhaust these - but maybe by sharing them this could be the way to illustrate what looks like a good topic for friends of Confessions. https://bit.ly/confessionssponsor Plus, announcing a new contest - you provide topics for upcoming Confessions of an SEO podcast. It'll be fun! If your topic is chosen, you get a mention plus a backlink. Heck, even if you just submit a relevant topic, you'll get your name put in my hat and at the end of the summer, if your name is drawn, you'll receive a on page analysis for your keyword. Rules to follow - keep your eyes on this space. An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 To view the latest public testing project - visit https://www.AmericanWayMedia.com/index-detector/ Daily Youtube Reports on Google and Bing bots and Search Console - https://bit.ly/crawlornocrawl To take a look at the Cora software that I use in analysis - https://bit.ly/confessionscora To see more of the shared data factors - check out https://topseofactors.com/ Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Music from Uppbeat https://uppbeat.io/t/doug-organ/fugue-state License code: HESHAZ4ZOAUMWTUA --- Support this podcast: https://podcasters.spotify.com/pod/show/confessions-of-an-seo/support

Guest and Secular Discalced Carmelite Marika Zimmerman joins hostess, Frances Harry, OCDS for a program on the Liturgy of the Hours, the universal prayer of the Church.  Part 2  focuses on questions that many people have asked us about the Liturgy of the Hours over the years.  There is some sage advice offered and perhaps, a new tip or two for those who have been praying the LOH for years.    Resources: General Instruction on the Liturgy of the Hours - Book One (Advent) of the four-volume set of the “Liturgy of the Hours” beginning on page 9… Praying the Liturgy of the Hours, a Personal Journey by Father Timothy M. Gallagher OMV Collected Letters of Saint Teresa of Avila, Vol. I, by Teresa of Avila; ICS Publications  The Catechism of the Catholic Church  Divine Intimacy, by; Fr. Gabriel of St. Mary Magdalen, O.C.D.; On Page 500 a chapter entitled “Divine Office” Word on Fire Liturgy of the Hours, monthly subscription booklet.  Subscribe at https://www.wordonfire.org/pray  

Guest and Secular Discalced Carmelite Marika Zimmerman joins host, Frances Harry, OCDS for a program on the Liturgy of the Hours, the universal prayer of the Church.  Highlights from the General Instruction on the Liturgy of the Hours are presented as well as some personal insights, suggestions and practical tips.  This is helpful for anyone who prays the Liturgy of the Hours or for those wanting to know more about it.  It helps to pray more attentively when you have an understanding of how the LOH was put together and what is emphasized.     Resources: General Instruction on the Liturgy of the Hours - Book One (Advent) of the four-volume set of the “Liturgy of the Hours” beginning on page 9… Praying the Liturgy of the Hours, a Personal Journey by Father Timothy M. Gallagher OMV Collected Letters of Saint Teresa of Avila, Vol. I, by Teresa of Avila; ICS Publications  The Catechism of the Catholic Church  Divine Intimacy, by; Fr. Gabriel of St. Mary Magdalen, O.C.D.; On Page 500 a chapter entitled “Divine Office” Word on Fire Liturgy of the Hours, monthly subscription booklet.  Subscribe at https://www.wordonfire.org/pray  

The wait is over! Are you interested in or struggling to build your SEO strategy, generate traffic? In this episode, I have invited special guest Devanand Pandey a passionate Digital Marketer | Trainer, Founder of Digi Globes | Owner of Digital Marketing Hike Academy. He is currently on a mission of training 1 million people for free. Devanand has shared some amazing insights about SEO, Wordpress Plugins and much more. Questions covered in today's podcast episode: ✅ What is your journey? ✅ Where do I start my SEO strategy? ✅ How to conduct keyword research and use in content? ✅ How to write SEO friendly content? ✅ Link Building? ✅ Is SEO dead? ✅ Which SEO tools Devanand uses? ✅Top 5 Ranking Factors? ✅On Page, Off Page Optimization? ✅Platform best to get started with blogging? ✅ Top 5 WordPress Plugin's for SEO optimization? Thoughts? What is your take on building an SEO strategy, generating traffic for website? Do listen to this episode if you want to learn more about creating a sound SEO strategy, and start blogging with WordPress. Connect with Devanand on: Website: https://digitalmarketinghike.com/ Connect with Roohi Kazi: Instagram-roohik2, and join the Educating and Learning Together Facebook Group to connect with previous guests on this podcast series

Show Notes Marie entered the field of SEO in 2006 and as her knowledge base expanded, her career evolved from strictly SEO consulting with local businesses to also include strategizing with SEO agencies around the world. With her partner, Moon, they spearheaded an online SEO group with over 4,000 members: Rule Your Rankings, SEO Unstuck, which focuses on technical and on-page SEO. Subscribe to the show! Itunes/Spotify/ Google play/ Stitcher  Resources:  Marie mentions some of her favorite tools including:  Google Search Console: https://search.google.com/search-console/about ahrefs: https://ahrefs.com/  Sitebulb: https://sitebulb.com/ You can learn how to connect with Marie, and check out her course website at the bottom of the show notes page. Tips from Marie:  Her Big Tip: Check to see if you have more than 1 page optimized for the same keyword. Many sites are stuck because Google is confused on which page to rank for a particular keyword. Another Tip: Use ahrefs to catch cannibalization pretty quickly by checking if you have pages coming in and out of the index. Tip 3: The secret is there really is no secret! Stick to a repeatable system so you can stay focused on what needs to be done, instead of paying attention to all the other “tricks” out there.  Show Notes with Takeaways:  (1:53) What's a valuable tip about local SEO you can share?  The first thing we are seeing on sites that are stuck in the rankings is: They're targeting the same keywords on multiple pages, because they think they are creating relevancy. Don't do this!  Example: Say you're taking a homepage for Austin Roofing and they want to create relevancy in their own website, so they create service pages that target Austin roofing, and they target it in the meta title, in the URL and within the content, and they will go even further and talk about it in their blog-They feel if they mention Austin roofing, over and over-they are creating relevant content. But what y

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I had a buyer recently tell me: "I don't trust SEO traffic. You can't change it. I only trust paid acquisition channels." Times certainly have changed since just a few years ago. A lot of buyers look at natural SEO traffic as untrustworthy ever since the major index updates of Panda, penguin, and hummingbird. Others see SEO as a much more difficult (and possibly more expensive) avenue towards traffic. And some buyers think that the relevance of SEO will be discounted with new voice-enabled searches and paid advertising pushing natural search rankings down Google's SERPs. In this conversation with Corey Northcutt, we discuss the future of SEO, whether there is a good opportunity for buyers to exploit SEO opportunities, and what he would look out for on the SEO front before buying any online business. Episode Highlights Can we trust SEO long-term? Where is it going, and can you build a business on SEO traffic? What key SEO factors should you look at before buying an online business Google's primary goal, and why it is good for business owners Why SEO traffic will always beat paid traffic Why the major Google updates (Panda, Penguin, etc) were a good thing (and still are a good thing) Will paid ads continue to push organic rankings out of SERPs? Are voice-based search devices going to destroy SEO? Click through rates for top rankings in organic listings vs. paid listings Transcription Joe: Hey Mark, how are you doing today? Mark: Doing great. Joe: I understand you recorded a podcast with Corey Northcutt and it was all about SEO. Mark: That's right so Corey and I know each other through Young Entrepreneurs Council which is a great collection of entrepreneurs, some of the best resources that you can find online for anybody that is an entrepreneur out there and is looking for good networking opportunities. You do have to meet certain thresholds in order to join and Corey obviously hits those. I've used his services for another business of mine and was really really impressed with what he had to offer. Brad who works with us is actually the one who first recommended him to me. This guy has been working in the online world and SEO capacity forever. I mean he's a dinosaur in the SEO world, knows a ton about SEO. And one of the questions I posed for him and I really wanted to drill down on this podcast was whether or not there is value at all in SEO anymore from a buy in standpoint; in other words can it be trusted? I had a buyer tell me just a few weeks ago we were talking on the phone about one of the businesses I was representing and he wanted to know where our customers are coming from on the websites and I said well he's got good rankings and then he also does paid. And he came back and he told me and said I don't really care about the organic rankings because I can't control that at all. In fact all I care about is a paid acquisition channel. I think we hear that more and more from people that they trust that paid acquisition channel more than the organic channel. But I think it's almost an overreaction and there's a lot of opportunity being lost because everyone focuses just on the paid and just use the organic just has a sort of bonus to everything else. The couple of the topics that we addressed in this podcast is whether or not the future of SEO is going to be strong. You know we have more and more devices being added for voice-based search. We have the paid creep that's been happening on organic rankings where organic listings are being pushed down the page. And so this is really kind of a step back to look at your online business and say should I be focusing on SEO, what's the opportunity here with SEO as well. Joe: Okay so I'm not going to say whether I think you know you should be focused on it or not. What I can say is that a business with multiple traffics of multiple channels of revenue is worth a lot more money and from my experience a long time ago SEO was a long term game. I survived the Penguin updates, Panda update … actually I sold before the Penguin Update but it didn't matter because I didn't know anything about link building anyway. All I did was good quality content over a long period of time and I was rewarded. It's a lot more complicated than that I think. So I'm really excited to see what Corey has to say. Let's go ahead listen. Mark: Well one second, I'm going to give away a bit of a teaser on this and that is something that you said; I think what you said is perfect because it is the sense that a lot- Joe: Did you say that what I said was perfect just now? Mark: Dude, don't let it get to your head. Yeah it was actually perfect because a lot of people think that SEO is more complex. They think it's complicated. They think that it's a nut that's very difficult to crack. And a lot of us, especially those who have been around through the panda, penguin, hummingbird, you know all these sort of updates; animal updates that happened look at a SEO and like my goodness you can't trust this. Look what happened back then it got completely destroyed. One of the big takeaways from this and Corey gets into this is that SEO now is more predictable than it's ever been. Google's gotten better at what they're doing so they don't need to shake things up as much anymore. Now is a little bit harder to rank; sure because Google has done a better job of putting good information in front of people. But rankings are more stable now than they've ever been before. And so you need big takeaway is that while it's somewhat complex there's a huge opportunity because people like you and I have kind of looked at SEO as that thing as a bonus out there. Joe: From a buyer's point of view what you just said might be very valuable. You know it takes … it's harder to rank now and so if we're listening to business and there's good organic rankings, that in itself could have more value to a buyer. Because most everybody else just cheats to get to the top and you can't actually do that anymore but if you're at the top on page one that's really strong strong value. And I think hopefully in the long run for any business will add more diverse revenue channels which brings its a valuable. Mark: All right can we listen to Corey now? Joe: Absolutely, let's go. Mark: All right Corey, thank you for joining me on this quick episode here on SEO. Corey: Absolutely, thanks for having me. Mark: So yeah I know you've listened to a couple of the episodes before so you know that we like to have our guests introduce themselves. So why don't we provide everyone listening here with a background on yourself. Corey: Yeah I'd love to. So I've been doing SEO for going on 17 years. I've been … I guess running business of different shapes and forms for about as long. I came from web hosting and doing different IT brands and now I run an SEO agency called Northcutt. Mark: That's awesome. Yeah and I've actually … just full disclosure I have user services in the past but with a lot of the guests that we have here on the Quiet Light Podcast, the people that we've use in one cast in another their services so we trust the services, we trust you as far as your … the quality work that you do. And I also know Brad who works with Quiet Light Brokerage; he has used your services quite a bit in the past as well which is how I was referred to you. It was actually through Brad. So that that's pretty cool. Now you have a past in we posting as well is that right? Corey: That's true. Yeah I started at a provider called Ubiquity that was eventually acquired by LeaseWeb but not before I actually exited the company and sold it back to my business partners. Mark: That's pretty cool, so my background is actually web hosting as well. My first job out of college was with a company called Alabanza Corporation and they were the first ones to create the people know like web hosting manager or cPanel. They were the first ones to actually come out with a cPanel and cPanel's a competition to Alabanza. And I remember when we developed that the CEO talking about competition told me he's like I'm not worried about competition, it take … took us years to be able to create our I think he called it the account management [inaudible 00:07:01.2] stupid like that. And of course the temple was already out there so it didn't take them years to replicate what we were doing and it done quite well; so cautionary tale there. But the first business I sold under Quiet Light Brokerage was a web hosting company, so very familiar with the space. So you sold that, how many businesses have you bought and sold over the years? Corey: So I like to call myself a three time founder in all my bios. It's tough to say though because I have partners and in that I've had a lot of failed ventures too. A lot of projects that I've spun up or that maybe sold for cheap so it's been all over the map. I did web hosting. We spun off a data center services brand from that. We had Ventrilo provider called DarkStar Communications which was the largest provider of Ventrilo for quite a while. Most people I think don't even know what that is anymore. Mark: Yeah I've never heard of it. Corey: It was a big bank for a while. And it wasn't even my world but it was kids play World of Warcraft, they would need voice chat for that and it sounds insane today we've got Zoom and Skype and all these tools that are free but they would pay for it. So you'd have 50 or 100 people on one voice server and you needed tools to manage it. So a lot of different businesses; I kind of created a framework for how I like to build and market them but all in completely different spaces. Mark: You know I like to segment Internet entrepreneurs as to those that were started before the panda, penguin days and those that have come into it after because the world is so much different. You know people like you and I that have been in the online world for I'm going on 20 years here since I've built my first website. And you know back then and actually back when I started Quiet Light Brokerage, when I decided to start Quiet Light Brokerage what did I do? I went out and I built a website from scratch and then I custom coded an affiliate program in there and that was kind of how I launched everything was me going out coding, designing, launching, doing the SEO; everything top to bottom. And today I mean if you want to start a new site you can still do that but boy it's so much different today you don't … you really wouldn't want to take that approach as much. It's gotten a lot more complex. Corey: It's true. Mark: Yeah. And you seem to come from that sort of past entrepreneur pay and this is a good idea let me see if I can just build this out real quick. Corey: Yeah and yet it's changed so much. Yeah and I have … on one hand I love how quickly you can spend things up like you've got Shopify, you see people with stores in 10 minutes; it's completely insane. On the other hand I feel like a lot of people don't go as deep with their businesses now. You've got projects I can start a company and it might make 500 dollars a month and that's fine and it … I'll do 10 of those this week. The mindset has changed. Mark: Yeah I know definitely it's changed quite a bit. So I wanted to have you on to talk about SEO and I'll tell you kind of the question that spurred this on for me and I think it would be a good start for our discussion here. I was talking to a buyer the other day about one of my clients and he's Amazon and Magento mixed so he's got his own websites but you know a good portion of his business comes through Amazon. But we're looking at the websites because they're doing really well. Amazon is struggling but the websites are good; really really well. And we're looking at the host and this buyer was asking where does the client … where did the clients come from, are they coming from organic rankings or they're coming from paid service or good mature search campaign out there. So I told him well it's a mix you know there's really good SEO on the site, there's room to improve that as well but they also have a paid campaign that they will get. And this buyer almost seemed to dismiss the SEO side and said well I can't control the SEO world at all, I'm interested in the paid acquisition. And I see this more and more and I think this is kind of the people waking up from the hangover of the panda, penguin which is almost quick as far of be coming up on seven years or something like that; is that right? Seven years is that pretty close? Corey: Well- Mark: [crosstalk 00:11:06.9] try to also work. It's been a while since this happened and I think people have really adjusted their mindset to not trusting SEO at all. So my question to you and to ask in behalf of everyone that out there looking to buy an online business, can you trust SEO and can you build or grow a business on the back of SEO and have it be sustainable? Corey: Oh my God Yes. So there is one question that has been around since I feel like SEO began which is where this is going, it … can I trust it long term, and I think Google's actually been very transparent about what they want to accomplish. As much as we've had different updates like Panda, and Penguin, Hummingbird, chip things up to there's been quite a few but Google's always been forthcoming. And I feel like most of the media out there sensationalizes what's happening and it does a disservice to business owners. Because … and what does Google really care about? They want to reward an experience that is naturally relevant, popular, and enjoyable; that's it. And they've been working towards this goal for all of this time and I don't think it goes away. There is never going to be a point to where a better experience is paid advertising for what they deliver. If they ever reach that point I think all bets are off. I think somebody disrupts them; being or somebody else overtakes them. There's no way people want that. It is a better experience when it's not simply rented. So that doesn't go away it's just they keep it iterating towards getting better at what they set out to do. Like we talk about that pre-panda, pre-penguin world, I think it did a lot of good. I look back at how I did SEO back then and you know it was a little gray. It was hard to … like that was the conversation we were having with people. It's like I think we should be as white hat as possible. At that time I feel like that that was a source of a lot of that grand fish can spam. At the time he was not getting very much respect from professional SEO's and he was saying no, completely white hat, don't mess with anything, no schemes, no link real pyramid tetrahedron. Yeah like I'm sure you've seen all the different diagrams and wacky ideas that people were coming up with back then and that panda made him correct that just overnight everything shifted and it was like well yeah they finally got better and they really are rewarding people that aren't going against Google like do you want to work with them. Mark: Let me play devil's advocate a little bit here and argue against SEO. Now this is not my personal position. I actually agree with you. I think there's a ton of opportunity in SEO and I actually think the world is a … the SEO world is a lot more stable today than it was back in the pre updates of pre-panda, penguin, hummingbird updates mainly because the results are better and Google is still having a better experience and before it was very easy to came, the search engines. You were doing grey hat, I was doing grey hat, everybody was doing grey hat back then. But anyways let me play devil's advocate. Two changes that people look at and they see it as encroaching on the organic SEO. One would be the number of paid listings that show up above the fold on Google and where organic rankings start to be pushed down. And two voice enabled search. Let's start with the first one here the placement of organic rankings. I have another business that I own and I absolutely absolutely hate bidding on my brand keyword. Because it's my brand keyword, I show up number one, I show up number two, I show up number three, but if I don't bid on it I I've got four other people bidding on my brand and they're above me. So from that standpoint has SEO become less valuable for business owners or is that a trend that you think is going to continue where paid listings push out the organic rankings? Corey: I don't and in fact I … you know I saw the same trends. And by the way if somebody just for the benefit of listeners, if somebody is pushing you out that way on your branded searches if they mention you by name you can file a trademark request with Google and get them shut down. It … they're still able to use your brand name as a keyword but it can water down their messaging if somebody is getting too aggressive with that. So I don't see it going too much further and yeah that was a big story each time Google has experimented with expanding the ad block but there's data on quick relates that's out there. Rand Fishkin actually threw his new startup SparkToro all those Jumpshot's analysis on this and it's incredible how many people still click on organic overpaid. The overwhelming majority still click on organic across the board even in the most extreme like biased examples I've seen. I actually just sent out our quarterly here a few weeks ago that looked at this AAReps had their own click through rate data of tons of searches that they've scraped and in their example they said the maximum went up to 46% with click on ads. Up to is the operative word there I think that's the most extreme example. It's 46% where you know it's a branded, your brand is number one; obviously, that's what they wanted. We're going to click that sure but the Jumpshot data said 3% was their average. So somewhere between 3% and 46% are clicking on paid ads. It's still the minority and I don't see that ever changing. Mark: 3% to 46% is pretty broad. Corey: It is pretty broad. The average is three. Mark: Okay. Corey: But yeah. Mark: That's amazing. Yeah and in the example I have we have a lot of brand confusion in our space and my main competitor has been very very good at causing brand confusion. So it's a personal annoyance for me right now, my personal mission to get them out of that number one spot even though I'm losing money on it. Corey: Not this. Mark: Yeah. So that's interesting. I would have tend to agree that there's only so much real estate that they're going to give to the ad spot, to those ad blocks because it's … they have been focused from day one on that user experience. So they want users especially brand searches to be able to find the brand that they're looking for. What about voice enabled search? I know for myself and if I want to find out some quick data or whatever I've got a Google Pixel Phone I just give a little squeeze and Google's system comes up and I just ask it the question and more and more it's becoming intelligent in giving the response. More and more it's taking those responses of course from other websites and so they aren't getting any of the traffic to that. This wouldn't be so much a concern for e-commerce sites but for content sites I mean is this something to be looking out for and maybe something that's going to encroach on their opportunities in the future? Corey: Yeah there is definitely demographics that are going to be hit by this. You and I talked about famous quotations here a week ago in how that is an industry that got hit pretty hard by Panda. I think the nuance is any short simple information is going to have a hard time. Like just the example from last month, Google actually started returning no results searches and people asked for the time of day. And there was a website that was timeanddate.com it ranked number one for all of these and I'm sure they were raking in a lot of AdSense doing it, not probably great ads for those people but still it was working for them in the moment. So there are really nuanced types of businesses that I think buyers should probably be a little wary of. If it doesn't give deep information it can't be [inaudible 00:19:11.5] by a simple answer from Google. But if it does go deeper I think it goes outside the scope of what Google can accomplish with voice search because it's going to be complex. There's going to be value in multiple results then so that's [inaudible 00:19:26.1]. Mark: Okay well you know I think that's a fair answer. I think when you ask Google a question, if it's a quick answer like time and date that makes sense. But if you're asking how to replace a sprinkler head, Google might give you a short response but you're not looking for a three step process for that. You're probably looking for pictures or video or more in depth you know of your in-depth guide. And so getting that response is actually a good thing, getting that being that featured response at Google will probably be a good thing because more people are going to click through to your page right? Corey: Yup and there's also still value being lost right now from what they call no click searches. Where maybe you appear within the knowledge card, like the top of the results; people see your brand, they see that it's from you; they don't click through and see your analytics. But at some point who cares, if they still saw your brand you still helped them, and they still see then you may have accomplished what you set out to you anyway. It's just not going to be attributed as well. Mark: Right; of course. I get it the top of funnels sort of just brand awareness and awareness to your brand, what's better to vouch for you than Google right? Corey: Right. Mark: If Google's going to feature you on their search result page that's a pretty good thing and if people don't know what I'm talking about here do you have an example that you know off the top your head where a knowledge card will show up. Corey: Recipes are a big one now. I don't know any exactly at the top of my head but- Mark: Well didn't … wasn't there that one for a while which was why are fire engines red; do you remember seeing that? Corey: I think that so, it sounds familiar. Mark: Yeah if people haven't looked at this, do a search for why are fire engines red and take a look at what the response is. They may have updated it since I last did it but it was just somebody had the game of the knowledge card and it was kind of a crazy response. Corey: Yeah, but it's still not that hard to do. Mark: So I … okay so if I already had, you can't leave with that not go into it. Corey: Well we know what their data sources are so yeah you can … what Google is not good at is understanding what you're telling it, and that's what they're working on back checking right? Being able to actually understand is this good and not are these words here and phrase didn't maybe kind of mean something. And that's what I think they'll improve that maybe next. I think it'll take a while because they're still behind what a lot of the articles give them credit for now if you like but we do know which way they're going. There's an analogy. I love Aj Kohn as an SEO blogger; his company is called The Blind Five Year Old because that's how he perceives Google still. Kind of hyperactively bouncing out of your sight not really knowing what it's doing but they are still moving in a direction that makes sense. And with the knowledge cards there's different sources of data where I mean you can literally just put it in and hope that Google crawls it. So you can update Wikidata at wikidata.org put in some bunk information and sure they might index it. They might see that it's not that hard to fool it. Mark: That's funny. All right well I got some pressing question to get to here. Even though this is fascinating and would be fun to explore all the idiosyncrasies of the world of Google but let's talk about, let's put ourselves in a position of a buyer looking to acquire a business and I want to have more opportunities for SEO and how to uncover some of those and where some of the mistakes are. But before we do that let's talk about due diligence side of things. So he's looking to buy a business, it receives a good amount of traffic from natural organic rankings. What are some of the things that people should be looking out for when doing due diligence? For example private blog networks, are these still something to look out for or are there other things that you may want to caution people on inspecting before they do an acquisition? Corey: Right so without a doubt I would never buy any website without looking at its backlink portfolio. There are basically two arms of SEO right, you've got what happens on the website and off of it. I'm not so concerned about what's happening on the website. I know just based on my background I can probably make it a lot better. But I know that it's not a danger zone, the links are. So first are they trending upwards that's a good sign; bad links tend to get moderated. It makes sense, if somebody spams a whole bunch of forums or blogs they use a piece of software, it's going to get turned away and their Google patents that talk about this as a signal. Like if somebody blasts 100,000 links and all of a sudden they disappear I immediately know something's wrong. And even if something's not wrong if they had a good reason for that to happen, I still haven't really seen one, but if they did it … that pattern looks really bad. So that's the first thing, okay I guess I start to dig into it and I start to look for schemes like you mentioned; are there link wheels, are there … you mentioned that you and I are pre-Panda people a little bit here. I've … I know the schemes because I've used the schemes. I've tried the schemes and I know what all of them look like. There's any of maybe a dozen which might go beyond our time right now but- Mark: So with some of these schemes how would somebody identify these? Obviously link patterns so seeing declining back wings would be an example of things being moderated away from low quality sites or even high quality sites where it's been spammed to a public place. But for like a Link Wheel or a PBN, are there tools that you would recommend somebody use for this or is it really just something where you need to hire somebody like you to be able to help identify these schemes? Corey: Sure. Well I won't go so far as to say someone has to hire me but I do have a lot of skepticism in the tools only because we see them throw a lot of false positives. They do good things too but I've got a team that's used every backlink auto link tool I think at this point and they're flawed certainly. Especially when you pair them with the activity of disavowing links which is usually the natural next step. When you find bad links people tend to use the disavow form in Google Search Console and that's irreversible so it's really really dangerous. We've very frequently been approached by people that ran an automated link audit, got a lot of terrible advice, disavowed a lot of good links, their rankings went away, and they need help and all we can say is well now you've just got to rebuild like you shouldn't have done this. That was a bad idea. So I think it's just about recognizing the schemes and the most overarching witness test in my mind is does this double as good marketing. Sometimes it's just a completely automated site like you see a lot of these like statistics websites, and he ways websites, those big automated plays. I would usually say if a site links to every site on the internet which you can usually see, like is it linking to every domain alphabetically; you see that a lot on the backlink tools. I don't worry about those. I don't think you should disavow those because that's not a scheme. That's not a pattern that you want out and will and that's a flaw in every auditing tool I've used. So I wouldn't worry about those. I also wouldn't worry about anything that is editorially relevant. Like is it editorial, a guest post, a press release, a mention of any kind really that happened from a human but if it didn't and you can usually tell by this kind of thumbing through the side a little bit that usually means that your link is appearing besides other schemes. And if a link is really easy to get that by definition kind of makes it a bad link which is counterintuitive right? You've got all these SEO services that are offering fast easy links for everybody. That's flawed because if it's really for anybody that means that you're link appears besides porn sites you know fill affiliates like all sorts of really kind of sketchy looking stuff. It shouldn't be easy for everybody and that's really the way to tell it I think. Mark: So something that we see with Quiet Light Brokerage in our backlink profile is we'll get a piece published informs or entrepreneur or in [inaudible 00:27:36.5 a good piece and obviously we love those backlinks. But then sure enough there is these really low quality sites that will take that article that blog post and they'll republish it and you know it's just a complete spammy site. You can tell that there's never a human that has touched that site other than initially [inaudible 00:27:55.7]. Are those backlinks, if somebody is doing a backlink analysis on the site and they see some good high quality backlinks but then they see a whole bunch of copycats stuff is that anything to worry about in your opinion? Corey: It depends a little bit on the site. If they're purely just scraping forbes, I'd say well today link back because if they do it reminds me a little bit of press indication which is perfectly natural and it's a signal that I think any grown up brand is going to have. Like you've got basically every publicly traded companies running out regular press releases so if I put on my … like if I'm Google Ad that actually looks okay. But if it's a really low quality site you might see them also doing other shady stuff so you might have to look at their backlink portfolio and kind of pick apart what they're doing. Mark: Okay fair enough that is good advice. And if anybody is listening to this and you're completely lost as far as what Corey is talking about here I'm sure you could reach out to him and get a little bit more insight into some of these things. The world of SEO is kind of this big old rabbit hole, you can understand on a very basic level or you can get into [inaudible 00:29:02.3] sort of the more nuanced stuff. In which case you're talking about link wheels and different types of shapes as far as linking patterns which I've thrown most of that out the window years ago when I started seeing a lot of the updates come through. So and I want to talk about that you know we talked a lot about backlinks and backlink profiles, it's been my perception and please correct me you are the expert in this not me, it's my perception that backlinks haven't been so much devalued as might have been surpassed or might have … might be having other ranking indicators kind of come up alongside backlinks as being important. And one of the ones I've seen has been topic coverage, topical coverage on a page. So an example of that would be we have a blog post on I want the Seller's Discretionary Earnings well we also want to cover not only what a Seller's Discretionary Earnings but what does it mean for an Accrual Basis versus Cash Basis Accounting and you know what is Net Income, what is Gross Revenue because these are related topics to the one thing so having all that content now is a good signal to Google. In my correct or incorrect or off based when I say that the backlinks while still important are playing alongside some of these other newer ranking factors? Corey: Yeah I mean you'd be correct in saying On Page matters more and in more nuanced ways. It's tough to weigh like do links matter less because links are infinite really. On page is still finite so I think in that math equation links can never matter less because you can always do more with links. You can't always do more with your site so that makes that equation interesting. But yeah since the Hilltop Algorithm which I believe was written by Krishna Bharat, he published a paper that it's actually really old but it was pre-Panda by a lot and it broke down I think what they've been building upon for a really long time which for the first time defined what they call topical experts. And if you really dig into the paper it appears to be talking about domains as experts and they played but there's a little bit you know you had authorship of Google+ I think was one sort of riff on that idea of trying to figure out who really knows about a topic. And around that time SEO's like crazy with the concept of relevance. People are saying well you only want links from relevant sites. I think that's bunk because well do I not want to link from CNN they don't … they're not an SEO website, obviously I do, obviously that's still a good link. But there's more value if I get somebody from within my space on average. So it's just one more metric, it's a little bump I feel like in their favor if they're relevant or if you're relevant. They're looking at the themes throughout your site definitely. So to your point yeah that exact same idea, the more you cover a topic the more I think your ratio of expertise is strengthened there. And for the same reason Mike & Mitch E-commerce Shop should absolutely be able to outrank Amazon. They're generic, they don't have that focus and we see that a lot. Mark: That seems to be a recurring theme of this podcast here; how to be Amazon at their own game. And I've talked to so many e-commerce business owners who get frustrated by … when they put their own listings up on Amazon and all of a sudden Amazon's outranking their niche store. But I think your point of if you have good topical coverage on your site, if you're doing … if you're making sure the on page is right you should be able to outrank Amazon because it is a specialized site. And that actually said was a really nice link into the final section I want to cover and that is opportunities for pretty much any buyer when you're looking to acquire an online business opportunities in SEO. I see huge opportunities with most of the stuff I look at and working on the on page SEO, what are a few areas in your opinion that people should look at when they're looking to grow the SEO presence of either an e-commerce shop or a SAS business or a content business but really kind of looking at that a SEO portion, what are a few areas that are common pieces of low hanging fruit that you see? Corey: Sure. Well since Panda there are a lot more diamonds in the rough I feel like that just have broken on page SEO and the poster case study going all the way back was Danny Webb right? Everyone was talking about Danny Web which was one of the biggest tech forms, they lost easily all their rankings when Panda first hit and they managed to recover by removing what people later called thin content. Which were just pages that might have fifty words on the page, it was all the different individual profiles that people had, there were millions of them. Most of them were a bad search engine experience. So when I see a site that has a lot of pages that don't offer value to Google but don't carry the no index tag, the media tag, and the source code [inaudible 00:33:56.5] but code in the source that says keep us out of Google's index. I know well hey I can do that and overnight strengthen the stuff I want to keep and cut out the stuff that's just never going to be of any value and that's going to help a lot. I also look for sites that don't have a keyword strategy, sites that for whatever reason have never had any links but still enjoyed some organic success. There's a lot of ways to play this. In total there's I think a couple hundred ranking factors. I basically just look for a couple that have been 100% neglected because I feel like that's where people leave the most money on the table basically where I can see a quick one. Mark: Yeah, I think again coming back to round out this discussion, I think since the updates and after the updates everybody was scared of organic traffic and understandably so. I mean it was very difficult for a lot of people because they owned a business overnight an update happened and the rankings are gone, revenue is gone. A lot of businesses were built on this kind of shaky SEO and Google's done a good job of cleaning that up. But people now see the benefit of relying on paid acquisitions. As a result though I think there's a huge opportunity for buyers to take a look at pretty much any property that is not on Amazon. So any web-based property content sites etcetera etcetera and be able to really grow that business through good SEO practices. As you said looking at keyword strategies are, is there any keyword strategy there, or do they have good topical coverage, are they doing the basics to be able to rank well, and because no one is really doing that or very few people are really doing that on page SEO anymore it's kind of amazing how quickly it's fallen out of favor. Yeah so let me ask you if anybody wants to talk to you what's the best way to reach you? Corey: Sure. Well they can pop on our website which is just northcutt.com drop me an email it's just corey@northcutt.comor follow me on Twitter corey_northcutt to be my first name, any of those work. Mark: All right good. We'll all link to those in the podcast page the show notes so everyone can take a look at that. And you know again we don't get kickbacks from guests or anything like that but we do refer people that we've used in the past successfully and the services of yours is definitely a service that I've gotten good value out of. I know you did some work for me, I think it was back in October your group did some work for me and those pages are doing quite well now so thank you for that. I never gave you an update on that; they're doing pretty well. Corey: Yeah, sure. Mark: Yeah so thanks so much for coming on. I think this is an interesting topic and maybe one that we need to explore again in the future. Corey: Oh I'd like that. Mark: All right, thanks Corey. Corey: Thanks Mark.

SEO Estrategias y consejos para el 2016  La primera entrevista del año para el podcast Emprendedores Digitales, que mejor que hablar de SEO. Las estrategias y consejos para este año 2016 con uno de los expertos reconocidos en nuestro país en posicionamiento web, nada más y nada menos que Luis M. Villanueva. Para todos los que lleváis pidiéndome por email hablar de SEO, pues llegó la hora y espero que os guste mucho la entrevista. Temas tratados en el podcast ¿Quién es Luis M. Villanueva? ¿El blog, que es el contenido fresco, es imprescindible para estar bien posicionados en Google? ¿Escribir artículos de calidad y de más de 1.500 palabras o escribir cada día? Cada vez se ha vuelto más difícil posicionar en Google, ¿por eso se dice que el SEO ha muerto?  Google es el gran beneficiado tanto en el posicionamiento orgánico(SEO), como en Google AdWords (plataforma de anuncios). ¿Qué consejos darías a los que se inicien en el SEO para posicionar su proyecto? ¿Centrarse principalmente en una buena optimización  de página (On-Page)? ¿Cómo realizar una buena "meta description", para atraer visitas? ¿Quitar la fecha en los post del blog, es una buena estrategia de posicionamiento web? ¿Las menciones sociales nos ayudan a posicionar mejor en Google, hay que mover los contenidos por las redes sociales? ¿Qué tipo de Linkbuilding, como Guest posting, comentar en blogs y foros etc.., no está funcionando como antiguamente? SEO negativo ¿Qué es?, ¿Cómo protegerse? y ¿Cómo lo va ha solucionar Google? Herramientas SEO que utilizas en tu día a día y herramientas recomendadas para iniciados. Tendencias SEO para este año 2016 ¿Qué errores de optimización deberíamos evitar en los inicios de nuestro negocio en internet? ¿Qué proyectos tienes en mente para el año que viene? ¿Crees que es un buen momento para emprender en internet y por qué?