Podcasts about SimilarWeb

We have a special guest this week and a half hour long interview with San Diego based SEO, Nick Musica in which we get to geek out on the sweeping changes in search and how they affect Technical SEO. Also, Google finally released a post AI Mode Core Update earlier this week. Hosts Jim Hedger and Kristine Schachinger discuss what might be coming in the July 2025 Core Update. The world's largest CDN, Cloudflare, is creating a means to charge LLMs for access to your data, to block LLMs entirely, or to continue allowing free access. We'll see what other CDNs do in response. Google introduced MUVERA, an improvement on multi-vector retrieval. According to a Similarweb study, nearly 70% of searches for info from news sites ended in a No Click search result. Google's AI mode is showing inconsistencies in sourcing material but is also experimenting with adding site names to citations. All this and more on a long summer's day edition of Webcology.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Learn about ChatGPT 4o System Prompt Leak in today's #SEOFOMO TL;DR, going through the most popular SEOFOMO News: * ChatGPT 4o System Prompt Leak: SEO Impact by Hanns Kronenberg* Google releasing the June 2025 core update* Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews by Barry Schwartz* Referral Patterns in Google AI Mode: Understanding the Early Data by Garrett Sussman* Explaining The Great Decoupling To C-Level by Dan Taylor * How To Adjust Your Content Strategy for Google's AI Mode by John IwuozorSponsored by Similarweb

Learn about the differences between Google's AI Mode vs traditional search results with Aleyda Solis and Roxana Stingu in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/#SEO #AIMODE #AISEARCH

Learn about the great organic search traffic decoupling with Aleyda Solis and Jono Alderson in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

Learn about the impact of AI search on publishing websites with Aleyda Solis and Barry Adams in the latest edition of the SEOFOMO TL;DR, going through the latest SEO and AI search news, resources and guides. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

Episode 141: WWDC 25 and a Ton of Money MovingApple WWDC 2025 unveils native Linux containerization for macOS and "Liquid Glass" design language in iOS 26Apple Intelligence downplayed after 2024 flop, releases controversial "Illusion of Thinking" AI research paperOpenAI hits $10 billion annual recurring revenue, slashes o3 pricing by 80% and launches enhanced o3-proOpenAI losing market share to Google despite revenue milestone and Advanced Voice rolloutGoogle offers buyouts to Search and Ads employees - their 20,000-person crown jewel divisionRemote Google workers within 50 miles face forced return-to-office mandates in major restructuringMeta offering $2M+ annually for AI talent but still losing top researchers to OpenAI and AnthropicAnthropic maintains 80% retention rate and becomes #1 destination for AI researchers despite Reddit data breach accusationsAmazon announces massive $20 billion US investment to advance AI innovation initiativesAI breaking entry-level jobs Gen Z needs - Anthropic CEO warns 50% could be eliminated in 5 yearsUnemployment could spike to 10-20% within five years due to AI displacement of white collar work"Bland" AI goes viral with uncanny voice cloning technology that captures soul from brief MP3 filesBuilder AI startup collapse exposes $1.5B Microsoft-backed "AI" was actually Indian developers in disguise@AppleWWDC @OpenAI @Google @Meta @Anthropic @Amazon @Reddit @Microsoft @litcapital @exec_sum @MacroEdgeRes @deedydas @thejobchick @Similarweb

Learn about the differences and similarities between traditional SEO vs AI Search optimization (GEO, AEO) with SEO Consultants Aleyda Solis and Chris Green, going through the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

What if you hit $3 million in revenue—with no sales or marketing team? In this episode of The Root of All Success, host Jason Duncan sits down with Frank Sondors, founder of Salesforge.ai, to unpack how he bootstrapped his AI-powered sales platform to multi-million dollar ARR in just one year. No sales reps. No marketers. Just bold execution, a co-founder match on YC's platform, and an AI agent named “Frank.” Frank shares how his background in politics, Google, and SaaS leadership collided into a startup built to do sales smarter. They talk about what's broken in traditional selling, why most AI companies miss the point, and how founder-led growth can scale when paired with smart tech. Whether you're a startup founder, tech builder, or sales leader, this one is packed with real talk and smart strategy.

Learn all what you need to know about Google's AI Mode & The Query Fan-Out Technique to understand How Google AI Search Works, and the implications toward SEO in the latest episode of the SEOFOMO TL;DR with SEO Consultant Aleyda Solis and guest Aleyda Volpini -founder of Wordlift- going thorough the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

Today's edition of the SEOFOMO TL;DR is dedicated to the announcement of AI Mode release in the US along with many other new AI related functionalities integrated within AI mode, that should serve as a base for the future of search. Aleyda Solis and Gianluca Fiorelli go through what was announced, the implications towards SEO, how to measure it, optimize for it and more. Read the official announcement here: https://blog.google/products/search/google-search-ai-mode-update/Thanks to Similarweb for sponsoring today's episode: https://www.similarweb.com/

This week we chat to Frank Sondors.  Frank comes with over a decade of experience in Sales, working for companies like Google, SimilarWeb, Black Crow and Whatagraph whether as an individual contributor and all the way leading large sales teams.  Tune in now for a sensational episode!

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover: 1) ChatGPT ranks No. 5 among all websites worldwide 2) ChatGPT is the only website among the top ranked by SimilarWeb that is growing 3) How do chatbots get information if they replace the web? 4) Grok's 'white genocide' messaging campaign 5) What's in a system prompt, with a look inside Grok's 6) The truth about Timothée Chalamet 7) Filing stories directly into ChatGPT? 8) Meta slams into big problems in its Llama AI program 9) Does it matter if scaling is done? 10) IBM survey shows generative ROI is hard to come by despite interest 11) Cohere's revenue trouble 12) Perplexity integrates with Paypal 13) A look at the event calendar ahead --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology on Substack? Here's 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Questions? Feedback? Write to: bigtechnologypodcast@gmail.com

(0:00) The Besties intro Philippe Laffont! (2:12) Miami F1 Recap! (12:10) Fed holds rates steady on tariff uncertainty (32:47) Google drops after Apple sees fall in search queries on Safari (56:48) Creating a new Mag 7 (1:07:00) Private markets: Is traditional VC dead? Philippe details Coatue's new fund structure and what makes a great investor Follow Philippe Laffont: https://x.com/plaffont Follow the besties: https://x.com/chamath https://x.com/Jason https://x.com/DavidSacks https://x.com/friedberg Follow on X: https://x.com/theallinpod Follow on Instagram: https://www.instagram.com/theallinpod Follow on TikTok: https://www.tiktok.com/@theallinpod Follow on LinkedIn: https://www.linkedin.com/company/allinpod Intro Music Credit: https://rb.gy/tppkzl https://x.com/yung_spielburg Intro Video Credit: https://x.com/TheZachEffect Referenced in the show: https://polymarket.com/event/fed-decision-in-june/fed-decreases-interest-rates-by-50-bps-after-june-2025-meeting?tid=1746821096114 https://www.federalreserve.gov/newsevents/pressreleases/monetary20250507a.htm https://www.mlex.com/mlex/antitrust/articles/2337168/apple-exec-testimony-on-search-volume-drop-hurts-google-stock-price https://www.bloomberg.com/news/articles/2025-05-07/apple-working-to-move-to-ai-search-in-browser-amid-google-fallout https://blog.google/products/search/statement-press-reports-about-search-traffic https://x.com/EconomyApp/status/1915501252420784499 https://x.com/Similarweb/status/1920026287625658628 https://openai.com/index/leadership-expansion-with-fidji-simo https://files.pitchbook.com/website/files/pdf/Q1_2025_PitchBook-NVCA_Venture_Monitor_19001.pdf https://stockanalysis.com/ipos/statistics

Today I'm joined by Brad Wise, executive manager at Ferman Chevrolet Mazda. We dive into his mission to sell 900 cars a month, why he's handing out hundreds in cash to his service team five times a day, how “energy vampires” kill sales culture — and more. This episode is brought to you by: 1. Kenect AI – The platform auto dealers are using to gather reviews, generate leads, and improve their online reputation, all powered by AI @ http://www.kenect.ai 2. CarGurus - maximize your performance on the #1 most visited car shopping site in the U.S. With data-driven intelligence on what to buy, how to improve the visibility of your listings, and how to optimize pricing, CarGurus will help drive revenue at every stage. Learn more @ http://insights.cargurus.com/cdg - Similarweb, Traffic Report (Cars.com, Autotrader, TrueCar, CARFAX Listings (defined as CARFAX Total visits minus Vehicle History Reports traffic), Q4'24, USA. - CarGurus analysis of US dealers that changed a vehicle price based on NBDR recommendations compared to vehicles without an NBDR- informed price change from Nov 2023 through Dec 2024, finding that dealers that made NBDR-price informed change see a 42% median increase in VDP views per day. - Market Probe International, blinded survey of 600 dealers, Aug 2024. Based on 313 dealers who pay for at least two listings sites. 3. CDG Recruiting - The Go-To Talent Partner for Dealers. Hire pre-vetted GMs, sales, F&I, fixed ops, C-suite, and back-office talent—ready to perform. Faster hires, better results. Book a call → http://www.CDGRecruiting.com Need help finding top automotive talent? Get started here: ⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠ Interested in advertising with Car Dealership Guy? Drop us a line here: ⁠⁠⁠⁠https://cdgpartner.com⁠⁠⁠⁠ Interested in being considered as a guest on the podcast? Add your name here: ⁠⁠⁠⁠https://bit.ly/3Suismu⁠ Topics: 00:19 How to build business resilience? 01:05 What defines Ferman's leadership legacy? 03:31 How to build winning teams? 06:18 Why prioritize ethics and compliance? 16:28 Keys to operational excellence? 24:49 Best incremental growth strategies? 26:54 Why obsess over research? 32:51 Innovations in used car sales? 36:59 How to measure progress/happiness? Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠ This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Today I'm joined by JR Toothman, Dealer Principal at Toothman Ford. We break down how he's quietly 4x'ing used car sales—his secret acquisition playbook, the hailstorm that led to his biggest sales day ever, and the behind-the-scenes strategy powering his used car empire. This episode is brought to you by: 1. OPENLANE - The world's best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ https://www.openlane.com/ 2. CDG Recruiting - The Go-To Talent Partner for Dealers. Hire pre-vetted GMs, sales, F&I, fixed ops, C-suite, and back-office talent—ready to perform. Faster hires, better results. Book a call → ⁠http://www.CDGRecruiting.com⁠ 3. CarGurus - maximize your performance on the #1 most visited car shopping site in the U.S. With data-driven intelligence on what to buy, how to improve the visibility of your listings, and how to optimize pricing, CarGurus will help drive revenue at every stage. Learn more @ http://insights.cargurus.com/cdg. Similarweb, Traffic Report (Cars.com, Autotrader, TrueCar, CARFAX Listings (defined as CARFAX Total visits minus Vehicle History Reports traffic), Q4'24, USA. CarGurus analysis of US dealers that changed a vehicle price based on NBDR recommendations compared to vehicles without an NBDR- informed price change from Nov 2023 through Dec 2024, finding that dealers that made NBDR-price informed change see a 42% median increase in VDP views per day.  Market Probe International, blinded survey of 600 dealers, Aug 2024. Based on 313 dealers who pay for at least two listings sites.  Need help finding top automotive talent? Get started here: ⁠https://www.cdgrecruiting.com/⁠ Interested in advertising with Car Dealership Guy? Drop us a line here: ⁠https://cdgpartner.com⁠ Interested in being considered as a guest on the podcast? Add your name here: ⁠https://bit.ly/3Suismu Topics: 00:54 – How can dealerships embrace technology and data? 01:54 – How have dealerships evolved over time? 05:16 – What is your personal background and career journey? 08:09 – How does your family impact the business? 10:59 – What marketing strategies do you use, and how is your store set up? 19:49 – Why focus on the used car market? 22:09 – What are your strategies for buying cars? 26:29 – How do you optimize inventory and acquire vehicles? 39:23 – What do you see in the future of the used car market? Check out Car Dealership Guy's stuff: CDG News ➤ ⁠https://news.dealershipguy.com/⁠ CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠ CDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠ My Socials: X ➤ ⁠x.com/GuyDealership⁠ Instagram ➤ ⁠instagram.com/cardealershipguy/⁠ TikTok ➤ ⁠tiktok.com/@guydealership⁠ LinkedIn ➤ ⁠linkedin.com/company/cardealershipguy⁠ Threads ➤ ⁠threads.net/@cardealershipguy⁠ Facebook ➤ ⁠facebook.com/profile.php?id=100077402857683⁠ Everything else ➤ ⁠dealershipguy.com⁠ This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

In this episode of Create Like The Greats, Ross Simmonds takes us behind the scenes of one of the most exciting AI developments in recent months—ChatGPT's Deep Research feature built on OpenAI's O3 reasoning model. This episode provides a detailed breakdown of how Deep Research can help with competitive analysis, persona building, content strategy, and thought leadership. If you're someone who works with data, content, or digital strategy, this episode is packed with actionable insights. Key Takeaways and Insights:

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 24, 2025 * Google Tests AI Search Options Beyond AI Mode by Barry Schwartz / Tom Critchlow* Takeaways From Google Search Central Live NYC 2025 by Barry Schwartz* A guide to Semantics or how to be visible both in Search and LLMs by Gianluca Fiorelli* SEO for Brand Visibility & Recognition by Yours Truly * How I Turned My Side Hustle Into A $1 Million SEO Freelance Consultancy by Nick LeRoyThanks, Similarweb (https://www.similarweb.com/) for being today's awesome sponsor

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 17, 2025 * Google Released the March 2025 core update on March 13, 2025 * Google Responds To Publishers Concerns On AI Mode by Barry Schwartz* Win the AI Search Game at Top of Funnel (A study of 22,000+ Responses) by Neri Bluman* How To Use Data Analytics For Effective Link Building And SEO Growth by Bart MageraThis is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter - You can go through it here: https://seofomo.co/posts/a-new-google-update-and-more-news-with-seofomo-march-15-2025Thanks, Similarweb (https://www.similarweb.com/) for being today's awesome sponsor

AI powered apps are growing fast, with ChatGPT, DeepSeek, and coding assistants leading. Reports from SimilarWeb, SensorTower, and A16Z show that AI tools for coding, data analysis, and content creation are getting the most traction. Apps like Cursor, Bolt, and Lovable make building software easier for coders and non-coders. DeepSeek's chatbot has quickly become a major player, forcing competitors to rethink pricing. Before that in the Headlines, Google cofounder has a new AI startup. Brought to you by:KPMG – Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.kpmg.us/ai⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more about how KPMG can help you drive value with our AI solutions.Vanta - Simplify compliance - ⁠⁠⁠⁠⁠⁠⁠https://vanta.com/nlwThe Agent Readiness Audit from Superintelligent - Go to https://besuper.ai/ to request your company's agent readiness score.The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614Subscribe to the newsletter: https://aidailybrief.beehiiv.com/Join our Discord: https://bit.ly/aibreakdown

The Forming of the Revolution was Televised! The Opposition Gets in Formation at SOTU This week hosts Tiffany Cross, Angela Rye, and Andrew Gillum offer some counter programming to Trump’s “State of the Union” address. On the same days as the speech, Angela Rye along with Joy Reid and others gathered an incredible lineup of Black leaders for a 24 hour livestream, dubbing it The State of the People. Rather than responding to the propaganda, this prolific gathering offered an alternative path forward, choosing to see this moment as an opportunity, not just a setback. Get inspired and energized, watch the full stream on NLP’s YouTube channel and at stateofthepeople.media There was some DRAMA during Trump’s SOTU though. Rep. Al Green was escorted out after he brandished his cane and shouted at Trump, and a cohort of Democrats walked out on their own, led mainly by Black Women of the progressive and Black caucases’. We spoke with representatives on their way out, including Maxwell Frost, Ayanna Pressley, Jasmine Crockett, Maxine Waters, and more. Finally, it looks like the Target boycott had a little bit of an effect. According to Similarweb, Target web traffic was down 1.0% to 4.7 million on Feb. 28 compared to the previous Friday's 4.8 million and traffic on the Target app was down 10.9% to 3.5 million users compared to 3.9 million the previous Friday. The hosts discuss… If you’d like to submit a question, check out our tutorial video: www.instagram.com/reel/C5j_oBXLIg0/ We are 607 days away from the midterm elections. Welcome home y’all! —--------- We want to hear from you! Send us a video @nativelandpod and we may feature you on the podcast. Instagram X/Twitter Facebook NativeLandPod.com Watch full episodes of Native Land Pod here on YouTube. Native Land Pod is brought to you by Reasoned Choice Media. Thank you to the Native Land Pod team: Angela Rye as host, executive producer and cofounder of Reasoned Choice Media; Tiffany Cross as host and producer, Andrew Gillum as host and producer, and Lauren Hansen as executive producer; Loren Mychael is our research producer, and Nikolas Harter is our editor and producer. Special thanks to Chris Morrow and Lenard McKelvey, co-founders of Reasoned Choice Media. Theme music created by Daniel Laurent.See omnystudio.com/listener for privacy information.

Tessa Burg welcomes Tal Jacobson, CEO of Perion, for a conversation about the fast-moving world of digital media.  Tal shares insights from his nearly 30-year career in digital marketing. With a deep understanding of both technology and media, Tal explains why marketers need to shift their focus from channels and formats to audience behavior—and how AI can help cut waste and drive real results. Tal explains how to navigate a complex media landscape, optimize ad spend without relying on outdated methods like cookies, and gain real clarity on what's working. He also breaks down how AI-powered solutions can unify campaign strategies across platforms, eliminate inefficiencies, and make marketing smarter—not just automated.  Everyone from CMOs to marketing strategists will hear fresh ideas on how to make data-driven decisions without getting lost in the noise. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Tal Jacobson: Tal Jacobson has been a leader and executive in the ad-tech industry for more than two decades. Prior to his appointment as Perion's CEO in 2023, Tal served as General Manager of CodeFuel, Perion's Search Advertising unit, since 2018. During his tenure, he turned CodeFuel into a significant driver of Perion's market share and valuation. He also cemented a strategic relationship with Microsoft, for which the company won the Microsoft Advertising Global Supply Partner Award. Prior positions included: Chief Revenue Officer of SimilarWeb, VP of Business at McCann Erickson, CEO at Watchitoo and Director of Business Development at AOL.    About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this episode of No Hacks Snacks, I talked to Brendan McNulty, a CRO, experimentation and product expert, about accessible research methods for optimizers and product builders. Brandon discussed using AI tools like SimilarWeb, GummySearch, and NotebookLM to gather customer insights quickly. He emphasized prioritizing customer understanding and validates findings with additional data sources. The conversation is packed with practical tips on leveraging search data, analyzing competitor strategies, and optimizing content for conversions. Let me know what you think, and subscribe to Brendan's 52 AI Experiments!---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

It's time to go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - January 27, 2025

Your Core-4: The ultimate framework for unleashing business success through vision, values, mission and promise by Mrs. Nili Goldberg Amazon.com A mind shifting framework for founders & leaders experiencing anxiety, feeling stuck, or overwhelmed by not knowing which decision to make and what step to take. Nili Goldberg is a multidisciplinary entrepreneur, marketer, and educator who launched her first startup to empower influencer marketing in 2009 immerses her readers in stories of known brands like Netflix & Airbnb to show how their vision and values lead them throughout their journey and even decision making processes. The author zooms in on founders who paved their business to Unicorn status, like Amazon, Wix, Datorama, and SimilarWeb. Being a strong believer in "practice what you preach" Nili shares her authentic analysis of her faux pas while pioneering the concept of social media influencer marketing and its enabling technology. How does your Core-4 reflect on your business? An experiential guide for founders & leaders experiencing anxiety, feeling stuck, or overwhelmed by not knowing which decision to make and what step to take. Identify your unique entrepreneurial and business DNA by exploring how these crucial elements blend into the mindset of leading entrepreneurs and business leaders and then contemplating your own: vision, your unique set of values your mission and the promise you make to your audience, your team and your business partners. About the author Nili Goldberg is a passionate entrepreneur, marketer, and university professor. After working as a strategic marketer and leading product launches in both the corporate world and startups, Nili launched her first startup in 2009 with the vision to disrupt word-of-mouth marketing by recruiting and mobilizing authentic social media creators and influencers into brand ambassadors. The startup was one of the first to manage influencer campaigns for Governmental purposes, and global brands worldwide like GSK, Clinique, and P&G. She researched of the FAASTR alignment strategies first hand for over fifteen years since 2008. Both by aligning fast-moving startup teams to their vision, mission, values & promise or by providing fractional Chief Marketing services to versataile businesses vectors. Her passion for teaching through experiences has been part of her professional life since 2007. She's taught entrepreneurship and marketing at Reichman University, Yeshiva University, Shenkar design schools' entrepreneurial programs to name a few. . Nili holds a master's degree in International Relations, is a guest speaker at international business schools, and mentors in leading entrepreneurial programs like Techstars, Springbourd, and marketing driven communities. She lives with her partner Jonathan, is the mother of Michal and Amalia, a stepmom to Shai and Lee, and prefers to spend time in in nature's embrace, prioritizing outdoor adventures on snowy mountains, beach breaks and desert sunsets with Jonathan and their four girls.

Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 13, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/latest-seo-u... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

Social network and X competitor Bluesky's massive growth slowed in December in the U.S., after having surged from 9+ million in September to north of 20 million users in November. The slowdown is based on an analysis of web traffic and mobile app daily active users by analytics firm Similarweb, which found that Bluesky grew less than 10% month-over-month in December 2024, compared with 189% growth in November. Daily active users of the Bluesky mobile app in the U.S. also grew 12% in December, compared with 284% growth in November, the firm says. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 6th, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/your-new-yea... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

Welcome to another episode of the Funky Marketing Podcast! Today, we're diving deep into competitive analysis using SimilarWeb to uncover insights about HR SaaS companies like BambooHR, HiBob, and Personio. You can do it on your own while watching how I do it. Just use this link https://similarweb.partnerlinks.io/funkymarketingpod. Whether you're a marketer, a strategist, or just curious about SaaS growth strategies, this episode is packed with actionable tips. Let's get into it! In this episode, Funky Marketing takes you behind the scenes of competitive analysis for HR SaaS companies, leveraging the power of SimilarWeb. We analyze key players in the HR tech space, including BambooHR, HiBob, and Personio, to explore their positioning, messaging, and marketing strategies. You'll learn how to identify market leaders, uncover gaps, and create demand in competitive industries. This episode is not just about data—it's about using insights to make smarter decisions for your business. Whether you're new to competitive analysis or an experienced marketer, there's something here for everyone. Key Points: Introduction to Competitive Analysis: - Why competitive analysis matters. - Questions to ask before starting. - Overview of tools like SimilarWeb. Analyzing BambooHR, HiBob, and Personio: - Positioning and messaging differences. - Marketing channel breakdown (organic search, paid search, social media). - Traffic and engagement metrics. Insights from the Analysis" - How BambooHR dominates with organic traffic. - HiBob's focus on analytics and modern HR solutions. - Personio's geographic strategy and display advertising efforts. Actionable Takeaways: - Finding market gaps and creating a niche. - Leveraging tools like SimilarWeb for strategic insights. - Building trust with marquee customers to establish credibility. Final Thoughts: - The importance of data-driven decisions. - Planning for success in 2025. Important Links: Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Traffic to ChatGPT is booming, now ranked the 8th most-visited website worldwide, according to Similarweb. But its incredible rise comes right as concerns in Silicon Valley grow over whether the advancement of AI models is slowing down due to the data wall. 

Send us a textStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/tryUnlock the secrets of human-like AI content creation as we sit down with Naomi Soman, a seasoned copywriter from SimilarWeb. Discover how to make ChatGPT mimic your unique writing style, transforming it into an essential tool in your content creation arsenal. Naomi walks us through her expert strategies for crafting prompts that sound authentically human, by feeding ChatGPT a mix of content to ensure it captures your voice flawlessly. From developing a style guide to mastering the nuances of language, get ready to elevate your writing game while ensuring consistency and resonance with your audience.But that's not all—explore how to leverage ChatGPT for marketing, even when you're short on information or operating in niche markets. Naomi shares her wisdom on creating user personas and storytelling frameworks that help paint realistic scenarios and generate compelling case studies. With insights into adopting customer language for impactful copywriting, Naomi equips us with actionable strategies that enhance marketing communications across various platforms. Tune in to discover the power of custom prompts and maximize the potential of ChatGPT to transform your content creation process.Check out the video version on YouTube.Meet NaomiNaomi has worked in several hyper-growth startups in Tel Aviv, the heart of Startup Nation, including both scrappy series A companies and even a powerful unicorn. She focuses on crafting messaging and writing copy for performance marketing teams to consistently improve conversion rates and bring in higher-quality leads.Follow her on LinkedInGrab Naomi's swipe files.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>> YouTube

This week, Naomi Soman, Senior Copywriter at Similarweb, joins Dustin to discuss the importance of balancing creativity and strategy in Marketing and why understanding your target audience and their journey is crucial for developing effective campaigns. Naomi shares a lot of knowledge around creating practical personas that focus on pain points rather than demographics, and highlights the need for continuous testing and research. They also touch on the importance of clear differentiation in competitive markets and offer tips on aligning marketing, sales, and customer success teams around a unified message. If you have any questions or thoughts, you can reach out to Naomi through LinkedIn. Also, check out Similarweb's website to learn more about their work.

Ep. 262 Can you really build a functional app in just 33 minutes? Kipp and Kieran dive into the fascinating world of AI tools to see just how quickly you can go from idea to finished product. Learn more on how to harness AI-powered coding to create personalized workout apps, adjusting workout intensity based on user inputs and energy levels.  Mentions Replit https://replit.com/ Similarweb https://www.similarweb.com/ Kyle Shannon https://x.com/kyleshannon Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 259 Want to build a web app in minutes with zero coding skills? Kipp and Kieran dive into how you can leverage GPT Engineer to create powerful web applications without writing a single line of code. Learn more on how to turn your creative ideas into functional web apps, the game-changing capabilities of AI tools like GPT Engineer, and how the democratization of coding can revolutionize marketing and business operations. Mentions GPT Engineer https://chatgpt.com/g/g-WwXQO67cv-gpt-engineer Alex Lieberman https://www.linkedin.com/in/alex-lieberman/ Claude Artifacts https://www.anthropic.com/news/claude-3-5-sonnet CoinMarketCap https://coinmarketcap.com/ GitHub https://github.com/ Similarweb https://www.similarweb.com/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

In this episode of Coach2Scale, Matt interviews Mike Sadler, the Senior Vice President and General Manager of the Americas at SimilarWeb. They discuss common myths in sales leadership, such as the misconception that cold calling is dead and the importance of having a system and process in place. Mike emphasizes the significance of direct communication, gaining buy-in from the team, and spending time with high-potential team members. He also shares his experiences with mentorship, the impact of coaching, and lessons learned from both successful and challenging situations.  Takeaways: Communication is Key: Ensure constant and clear communication with your team, as a lack of communication often leads to misunderstandings and assumptions of the worst.Personalized Coaching: Spend time with your team members, breaking down their performance step-by-step, and provide tailored coaching to help them improve their skills.Focus on Buy-in: Achieving team buy-in is crucial for the success of any project. Ensure that all team members understand and are aligned with the direction and goals of the team.Adapt and Implement Systems: Leaders and managers should have a system or process in place that can be tailored and personalized by team members to suit their strengths and styles.Direct Approach: When facing issues like lack of motivation or performance, address the situation directly and honestly. This can help uncover the root causes and foster trust.Mentor and Learn:*Having a mentor and observing both good and bad practices from other leaders is invaluable. It provides guidance and helps in refining your leadership approach.Celebrate Wins, Own Failures: Always celebrate the achievements of the team and take responsibility for failures. This builds trust and morale within the team.Quote of the Show:“The best salespeople I know, the best sales professionals I work with, they have a system, a process in place because it's a control, it's a baseline. It's something that you can measure from and figure out how to get better.” - Mike SadlerLinks:LinkedIn: https://www.linkedin.com/in/michaelwsadler/ Website: https://www.similarweb.com/corp/contact-us/?utm_medium=social&utm_source=li Link to Ted Lasso video:  https://www.youtube.com/watch?v=3S16b-x5mRA Link to Pavillion https://www.joinpavilion.com/  Pavilion is fueled by an international community of sales, marketing, success, and RevOps leaders from the world's fastest growing companies. Ways to Tune In:Spotify: https://open.spotify.com/show/0Yb1wPzUxyrfR0Dx35ym1A Apple Podcasts: https://podcasts.apple.com/us/podcast/coach2scale-how-modern-leaders-build-a-coaching-culture/id1699901434 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2NvYWNoMnNjYWxlLWhvdy1tb2Rlcm4tbGVhZGVycy1idWlsZC1hLWNvYWNoaW5nLWN1bHR1cmU Amazon Music: https://music.amazon.com/podcasts/fd188af6-7c17-4b2e-a0b2-196ecd6fdf77 Podchaser: https://www.podchaser.com/podcasts/coach2scale-how-modern-leaders-5419703 YouTube: https://www.youtube.com/@Coach2Scale CoachEm™ is the first Coaching Execution Platform that integrates deep learning technology to proactively analyze patterns, highlight the "why" behind the data with root causes, and identify the actions that will ultimately improve business results going forward.  These practical coaching recommendations for managers will help their teams drive more deals, bigger deals, faster deals and loyal customers. Built with decades of go-to-market experience, world-renowned data scientists and advanced causal AI/ML technology, CoachEm™ leverages your existing tech stack to increase rep productivity, increase retention, and replicate best practices across your team.Learn more at coachem.io

  Discover basic 5 steps insurance agents can use when creating an X (Twitter) business profile. Learn how to find your audience, setting up your profile, content examples, and a lot more!   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: Agent Apps | Professional Networking & Events: https://link.chtbl.com/ASGA20230823 Agent's Guide to Email Communication Resources: https://link.chtbl.com/ASG598 Affinity Partnerships for Insurance Agents: https://ritterim.com/blog/affinity-partnerships-for-insurance-agents/   Apps for Social Medicare Marketing: https://link.chtbl.com/ASGA52 FREE eBook - The Definitive Guide to Getting Leads and Prospecting for Medicare Sales: https://ritterim.com/lead-generation-guide/ FREE eBook – Social Media Marketing for Insurance Agents: https://ritterim.com/social-media-ebook/ TikTok Basics for Insurance Agents: https://link.chtbl.com/ASG603   References: Dixon, Stacy Jo. “Biggest Social Media Platforms by Users 2024.” Statista, Statista ,10 July 2024, www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ Dixon, Stacy Jo. “Global X/Twitter User Age Distribution 2024.” Statista, Statista, 26 June 2024, www.statista.com/statistics/283119/age-distribution-of-global-twitter-users/  “Help Center.” Help Center, X, help.x.com/en. Accessed 30 July 2024. “Twitter.Com Traffic Analytics, Ranking & Audience [June 2024].” Similarweb, Similarweb, 1 June 2024, www.similarweb.com/website/twitter.com/ “Social Media Fact Sheet.” Pew Research Center, Pew Research Center, 31 Jan. 2024, www.pewresearch.org/internet/fact-sheet/social-media/#which-social-media-platforms-are-most-common   “The Sprout Social Index Edition XIX: Breakthrough.” Sprout Social, Sprout Social, 8 Mar. 2024, www.sproutsocial.com/insights/index/   Dixon, Stacy Jo. “Top Types of Posts on X/Twitter Worldwide 2022.” Statista, Statista, 25 Sept. 2023, www.statista.com/statistics/1310989/most-liked-type-of-content-on-twitter/ Zote, Jacqueline. “What Is Twitter Spaces? – Bring Your Twitter Conversations to Life with Audio.” Sprout Social, Sprout Social, 6 Sept. 2023, www.sproutsocial.com/insights/twitter-spaces/   Follow Us on Social! Ritter on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube Sarah on LinkedIn, Instagram, and Threads Tina on LinkedIn

  Does Facebook fit into your social media strategy? In this episode, we highlight best practices for insurance agents developing their online presence.   Download our FREE eBook – Social Media Marketing for Insurance Agents   Resources: 5 Social Media Trends for Insurance Agents in 2024: https://link.chtbl.com/ASGF20240524 Advertising Medicare Through Facebook: https://ritterim.com/blog/advertising-medicare-through-facebook/ Agent Survival Guide Podcast Facebook Business Page: https://www.facebook.com/p/Agent-Survival-Guide-Podcast-100095559792814 TikTok Basics for Insurance Agents: https://link.chtbl.com/ASG603   References: “Social Media Fact Sheet.” Pew Research Center, Pew Research Center, 31 Jan. 2024, www.pewresearch.org/internet/fact-sheet/social-media/   “Top Websites Ranking - Most Visited Websites in June 2024.” Similarweb, Similarweb, 1 July 2024, www.similarweb.com/top-websites/ “Most Visited Websites in Worldwide 2024: Open .Trends.” Semrush, Semrush, 1 June 2024, www.semrush.com/trending-websites/global/all Gottfried, Jeffrey. “Americans' Social Media Use.” Pew Research Center, Pew Research Center, 31 Jan. 2024, www.pewresearch.org/internet/2024/01/31/americans-social-media-use/ Haan, Katherine. “Is Social Media the New Google? Gen Z Turn to Google 25% Less than Gen X When Searching.” Edited by Kiran Aditham, Forbes, Forbes Magazine, 14 June 2024, www.forbes.com/advisor/business/software/social-media-new-google/     Follow Us on Social! Ritter on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube Sarah on LinkedIn, Instagram, and Threads Tina on LinkedIn

Welcome back, everyone, to another episode of the Niche Pursuits News Podcast. The first news item they cover is Google's move to enforce site reputation abuse, also known as parasite SEO. He also shares a tweet from Glen Allsopp with early insights into these measures.  In positive news, Spencer and Jared talk about a potential correction from the recent Google updates.  Still talking about Google, it looks like the company's market share has taken a dip, and Spencer shares some of the recent stats. By how much did its share of the global market shrink in the last year? Speaking of a declining market share, Google may see itself up against a new search engine, launched by OpenAI. Although it's not official, rumors suggest that it's in the works. In the Shiny Object Shenanigans portion of the podcast, Spencer shares an experiment he's doing with a small website trying to drive traffic from Reddit. He talks briefly about some of the things he did to get that traffic and what he plans to do moving forward. When it's Jared's turn, he talks briefly about his newsletter side hustle but goes into more detail on a YouTube side hustle he's working on. One of his channels has seen a boost in traffic thanks to the Amazon Influencer videos he uploaded there; in fact, it now has reached the threshold for monetization. As for Weird Niche Sites, Spencer goes first with James Bond Lifestyle, a DR57 website that provides exhaustive information about all things James Bond—clothing, accessories, gadgets, etc.  According to Ahrefs, it gets 20k monthly organic visitors, and according to SimilarWeb, 200k. Spencer also takes a look at its keywords and its optimization opportunities and reveals if it was impacted by the HCU. When it's Jared's turn, he reveals his weird site: This Is Why I'm Broke.  Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Welcome back to another episode of the Niche Pursuits News Podcast! Are you ready to hear the latest news affecting Google, SEO, AI, and web publishers? As always, Spencer and Jared will break everything down into digestible pieces and share their thoughts, concerns, and predictions. They kick things off diving straight into a particularly spicy topic: who's killing Google Search. They maintain that it's an inside job, and talk about the news that came out this week about an internal meeting at Google regarding the division's “new operating reality” and the decline in search queries and engagement. Word on the street is that the man who heads the Search team is the man who killed Google Search. Spencer and Jared talk about this possibility as well as a little bit about the history of Search, the results of updates over the years, why results have gotten worse over time, how ads have been redesigned, and how Google is trying to squeeze more money out of Search results. What incredible irony does Jared point out? What's Spence's takeaway for bloggers? Is Google going to implode? Spencer and Jared then move on to a related topic: how product recommendations have broken Google. They reference the Housefresh debacle from a few weeks ago, and talk about how the search for products has changed over time.  How do we know if the reviews are honest, or if they're sponsored, or if they're authentic? And what does the future hold for product reviews? The last article they discuss is how Google has become defensive when it comes to its Search quality and forum results. Experts are pointing out that the results being delivered by Google on Reddit offer very poor and misguided advice, especially when it comes to health queries. How has Danny Sullivan responded? Why do Spencer and Jared talk about the difference between “trust” and “like?” Moving on to their Side Hustle Shenanigans, Spencer talks about his Amazon Influencer videos going live on YouTube. Before his channel got shut down, he was getting between 100 and 200 views per day, peaking one day at 250. Now his biggest day has been 11 views. He and Jared talk about why this may be as well as his process for getting his videos live on YouTube. What program does he recommend using to automate the process? Jared then talks briefly about his Alt G Conference, which was held just a few days earlier, and he shares some interesting stats and stories from that online event. When it's his turn, he talks about his email newsletter side hustle.  He recently launched a second email newsletter using content from one of his sites that was crushed by the HCU. He goes through many of the steps he took to get the project off the ground, so tune in for some great ideas! When it comes to Weird Niche Sites, Spencer shares his, which is Brick Economy, on the economics of Legos. The site offers the current value on lots of Lego sets as well as annual growth of certain themed Legos, and the ability to track the prices of your own Legos. It's monetized with affiliate links and display ads, and according to SimilarWeb, it's getting over a million visitors per month. When it's Jared's turn, he shares his site, Tractor Data, which is a small, family-run business that has been tracking data on tractors for the last 20 years. This DR61 site includes a news section and a directory and gets almost 400k pageviews a month, according to Ahrefs. What keywords is it ranking for? Does it rank first for any terms? Is it making any money? And what kind of potential does Jared see in the site? As both of these sites are doing well in Google, what can we learn from them and their strategies? And that brings us to the end of another informative and inspiring episode. See you next Friday! Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Welcome back to another episode of the Niche Pursuits News Podcast!  Come join Spencer and Jared as they take on the latest news in SEO, AI, Google, and beyond. This week's episode kicks off with some big news from Google's CEO, Sundar Pichai, who talks about the future of Search.  The main pivot he focuses on in the interview is the shift to AI, which he expects to serve the company well over the coming decade. He notes that AI has been working behind the scenes for a long time now and that Google has to evolve to meet the changing needs of users. What does he say about chatbots? And what does he say about websites? Are they going away and is SGE going to take over? Tune in to hear what Spencer and Jared think about his comments. Moving along, they talk about a LinkedIn post from Lily Ray on the SEO visibility growth of Reddit and the mindblowing statistics she shares.  What theory does she share that Spencer doesn't agree with? How does this all play into Google's antitrust lawsuit, problems with Gemini, and its declining share price?  And what about Reddit's poor-quality results in Search? Listen to the episode to hear the ridiculous Reddit response to a weight loss query. Spencer then shares a tweet from a series by Glenn Gabe on the March Core Update, talking about whether the update has finished or not, the role played by the HCU, and the lack of recoveries from these updates. What did John Mueller say about the core update? What do Spencer and Jared think about the updates and when they'll finish? Check out the episode to find out. The last topic is that Bing usage is on the rise, having gained some footing recently, and Spencer and Jared note from the article that Bing actually powers several other search engines, including DuckDuckGo and Yahoo. What do they recommend when it comes to optimization? Who uses Bing and why does it matter? What's happening with desktop search? As for their Shiny Object Shenanigans, Spencer highlights two of his side hustles, the Amazon Influencer Program and his Facebook traffic project, neither of which rely on search engine traffic at all. Jared then announces the Alt G Online Conference: Unleash Your Content's Potential Beyond Google, which will bring together people earning money on alternative platforms. It will be held on April 25th, and both Spencer and Jared will be speakers. In line with the conference, the Niche Pursuits Community is welcoming a series of expert speakers each week who are also talking about using alternative traffic sources. Jared talks briefly about his Amazon Influencer Program side hustle and then teases a new side hustle he's about to launch. Come back next week for all the details! As for the Weird Niche Sites, Spencer reveals iScrap App, which reports local scrap prices. They've got a blog and a directory and they're doing well in search: 300k visitors per month according to SimilarWeb. They monetize with display ads, they have a store, they sell directory space to scrapyards, and the owner probably has a nice little side hustle with this weird niche site. When it's Jared's turn, he reveals Live Oasis, which lets you research the toxicity of many water brands and rates the water quality in different municipalities. It has a subscription model, which provides access to more information and research, but is it earning money? Beyond that, this brand-new website is doing quite well and ranking for lots of keywords. What does Jared discover when he digs into the backstory? And where is all of the data coming from? And what if they were to change the model a bit? Hear Jared and Spencer's recommendations. We hope this episode helped bring you up to speed on the latest happenings in the SEO and content creation space and gave you some new ideas when it comes to your own businesses. See you next week! Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Welcome to another episode of the Niche Pursuits News Podcast! This week's news podcast is brought to you by Jared Bauman and Thomas Smith, who's filling in for Spencer. As always, they're bringing you all of the latest news related to SEO, Google, and AI, along with their analyses. Stay until the end to hear about their side hustles and weird niche sites! The first item up for discussion is the fact that Google is thinking about charging for its AI-powered features, such as the Search Generative Experience (SGE).  Jared and Thomas talk about SGE and the reasons why Google may consider this path, and if they do go ahead with it, what it might look like. They also discuss a Tweet from Glenn Gabe, sharing his predictions about where this is headed.  Moving along, they discuss how Google's search engine market share has declined by around 2%, which may not sound like very much, but it is, and it most likely has Google worried. It looks like Bing's market share is growing, and Jared and Thomas talk about potentially optimizing for the platform. The conversation then shifts to Microsoft Start, which is Microsoft's version of Discover, and its  recently-announced and very interesting AI policy. Thomas shares his experience using Microsoft Start and his interpretation of their stance on AI. What do he and Jared think about this policy? And how is it different, or similar, to Google's? Moving to a lighter topic, Thomas talks about a musician named Matt Farley, who essentially mined Spotify for keywords and created songs around them. Today he's earning $200k a year. Tune in to hear his excellent advice around this story as well as the stats behind Matt's “business.” When it comes to Shiny Object Shenanigans, Jared starts by talking about his Amazon Influencer side hustle. In March, his earnings totalled almost $4k and, inspired by this progress, he uploaded another 66 videos. He shares some of his stats and talks about how passive this business model really is. Thomas shares his Medium side hustle, explaining how the platform works, its stance on AI, and how he makes money from it. Last year he was earning $500 or $600 per month from it, and last month he made $3k.  Listen to hear him explain his thoughts on that growth and what Medium is doing right. He also recently started an Etsy store for fun? Find out what he's selling! As for Weird Niche Sites, Jared shares his first: MeetWays, which helps you find a spot in the middle when you're meeting up with someone. This DR34 site has seen its traffic grow from 15k last year to 30k this year and ranks for 188k keywords. They talk about how the site is monetized, how it was potentially built, and whether or not it's helpful. Thomas shares the site Antipodes Map, which lets you see what's on the exact opposite side of you on the earth.  He plays around with some locations to show how it works, and then shares the stats: DR52, 4k organic search traffic according to Ahrefs, and 113k searches per month according to SimilarWeb.  Is it monetized or is it a passion project? Listen to find out! That brings us to the end of another episode of the Niche Pursuits News Podcast! We hope you enjoyed this episode with Jared and Thomas and feel informed and inspired in your own business projects. Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Welcome back to another episode of the Niche Pursuits Podcast! This week Spencer and Jared turn things up a notch and cover many, many news items in the SEO and content creation space. After that they share their latest side hustles, and finish everything off with a weird niche site analysis.  You won't want to miss this one!  They kick things off by talking about Google Gemini and issues with its image-generating capacities. It turns out that the platform is not very accurate, which has led its stock price to drop recently.  The core of the problem is that users found that the race of the people it was depicting in its images was not historically accurate and people are asking if the programmers behind the program have anything to do with it. Does Google have an agenda behind its search results? This has led to a lot of debate and controversy and, as a result, Google shut it down temporarily. One person who has been extremely vocal about the Google Gemini debacle is Elon Musk. Spencer and Jared talk briefly about how Musk is leveraging this opportunity to talk about his AI chatbot, Grock, and how he's going very hard against Google on Twitter. The next news item up for discussion is the fact that Google is paying publishers to test out a new, unreleased Gen AI platform. As part of the Google News Initiative, there's a tool that beta testers are using during the next year to publish their stories, and Google is paying them five figures over the course of the year to publish 3 articles a day. What does this reveal about Google's feelings about AI content? Do the articles need to be labeled as AI-assisted? And does this fly in the face of its antitrust lawsuit? Moving along, Spencer and Jared report that Vice has announced lay-offs and its plans to stop publishing on Vice.com in search of new traffic sources. Its authors and journalists are scrambling to back up all of their articles in the event that the website disappears.  Is it letting writers go to replace them with AI? What does their new studio model entail? Why are they giving up on their own website? Tune in to hear Spencer and Jared's thoughts. Moving on, it looks like Google is finally rolling out some new Generative AI features for Chrome. Now you can customize Chrome with themes, organize your tabs, and get help writing. What do Spencer and Jared think of these new features? They talk very briefly about how the NYT filed a lawsuit against OpenAI for revealing the content behind their paywall, and now OpenAI is claiming the NYT hacked the system. In the next news item, they highlight an article by Glenn Gabe talking about what could happen with the Helpful Content Update. They highlight another article that did a big study of Google sites and the effect of updates, including the HCU. Spencer reads some of the website attributes that are considered very positive for websites, but check out the article for a more in-depth look. Lastly, developers are looking into the possibility of adding micropayments to the Chrome browser so users can pay websites or publishers when they browse their content.  Although this is just an idea and there are no plans for implementation, it does raise a lot of questions. What do Spencer and Jared think? Tune in to hear what they say. As for Shiny Object Shenanigans, Spencer talks about his new project, the Niche Pursuits Community, which will be live and open to the public as of March 4th.  He talks about some of the features, including calls with experts, small mastermind groups, a private Discord channel, and ongoing challenges with monetary prizes. When it's Jared's turn, he talks about how he recently monetized his weekend growth YouTube channel. He reveals the earnings from the channel: $11.14.  Although that's clearly not very much, Jared shares a few caveats as well as a positive outlook, since his YouTube channel is generating client work for his agency.  When it's time to talk about some Weird Niche Sites, Spencer goes first with Next Episode, which lets you keep track of the TV shows and movies you watch and see when the next episodes are.  This site was going really well, almost reaching 1 million organic visitors per month, but it got hit hard by the HCU and is now averaging less than 200k, according to Ahrefs.  However, Similarweb shows the site is getting about 3 million visitors per month, in January for example, and the traffic is mainly direct. When Jared's up, he shares Jedi Temple Archives, a comprehensive resource dedicated to not just the movies, but also to toys and collectibles. This DR43 site is ranking for over 13k keywords and just 3k in organic traffic, according to Ahrefs. It's monetized with ads and affiliate links and a lot of the traffic is direct, and they talk about how much it might be making and what strategies appear to be working. And that brings us to the end of a jam-packed episode of the Niche Pursuits Podcast. Tune in next week for another thorough run-down of all the latest news, and more.

Welcome back to another episode of the Niche Pursuits News podcast, where Spencer and Jared break down recent events in the SEO, publishing, and niche site space.  It's been a very busy week and there's a lot going on, so sit back, get comfortable, and get ready for a packed episode! They get things started with a report from Glen Allsopp, which takes a closer look at who's ranking for affiliate queries at the moment.  He goes into great detail in his article on Detailed, for which he handpicked product review terms to look at. Who's dominating organic search for these very valuable affiliate keywords?   But it's not as straightforward as that!  Jared reveals a twist to the plot that's affecting search results, rendering the results from the dominant ranking website full of spam.  But what is the definition of spam, exactly? And when a spokesperson for that website denied that the results were poor quality and offered an example of quality search results, what happened? Is this an overcorrection by Google? Are they aware of what's happening? Check out the episode to find out all the drama! Moving along, Spencer and Jared discuss an article that seems to have gone viral about how Google is killing independent sites.  The article was published on the website Housefresh, which reviews air purifiers and was hit hard by the HCU, and looks at how large publishers are ranking for affiliate keywords with less in-depth content and without actually putting in the work to review the items. If this trend is glaringly obvious and offers a poor experience for users, why isn't Google doing anything about it? How did Danny Sullivan respond?  Is there a silver lining on the horizon? Jared and Spencer have a lot of thoughts on this, so check out the episode to hear more. Moving along, but closely related, they talk about how Housefresh's article about Google killing independent sites is, ironically, being outranked by everyone, from Search Engine Land, Twitter, and Reddit, for its own article! Hear what they have to say about it! And along the same lines, they share a tweet from Glen Allsopp with the same problem: not ranking for his own article. In short, the smaller guys are getting beat by the bigger guys, for no good reason. For their last story, Spencer and Jared talk about the big deal that went down between Google and Reddit. Google has agreed to pay Reddit $60 million a year to train its AI models.  Why is this an important moment for Reddit? By how much would this increase their revenue? But what makes this situation so incredibly ironic? Jared gives a great breakdown of recent events. When it's time to talk about their Shiny Object Shenanigans, Spencer goes first and reveals he's launching a premium Niche Pursuits community.  His goal is to create a community where users can connect with each other, discuss what's happening in the industry, and learn from and bounce ideas off one another. The group will include weekly expert calls, mastermind groups, group challenges with monetary prizes, among other elements. It will open to the public on March 4th, so check it out! Jared talks about his Weekend Growth newsletter side hustle, which is now1 year old. He set an initial goal of getting 1000 subscribers in the first 3 months, and 1 year in he has 4600+ subscribers.  He's earned slightly less than $40k during that period, from newsletter ads, affiliate earnings, and the services he offers. He offers some great motivational advice for listeners and talks about what has worked for him when building up this side hustle. Spencer then shares his weird niche site, Let Me Google That, and shares a funny story about how he found the site. He gives a demo of how the site works and recommends sharing the link when someone asks a “silly” question. Not only does the site sell merch, but Ahrefs says they're getting 111k organic visitors per month while SimilarWeb calculates a million per month. How much might they be earning per month? When it's Jared's turn, he shares Throx, the cure for the missing sock. What started out as a pitch on Shark Tank many years ago has actually grown to become a popular brand with tweens and teens making $1 million a year.  That being said, his SEO could be improved and his website is kind of sparse. Are his products expensive? Is this a gag-gift type of product? Hear what Jared has to say. And that brings us to the end of another great episode of the Niche Pursuits News podcast. As always, we hope you're feeling informed and inspired by today's jam-packed episode, and we'll see you next week for more! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Welcome back everybody to the first Niche Pursuits News Podcast of 2024!  Jared and Spencer kick off the year with another great episode, offering a close-up look at all the news in the SEO, AI, and website creation world. This week they start off discussing the Google update on New Year's Eve, with people noting volatility in the SERPs and even upticks in traffic in a reversal of the effects of the HCU. How difficult is it to gauge SERP changes that happened around the holiday period? What changes in traffic has Spencer noted on Niche Pursuits between December and January? Listen to find out their thoughts. The next topic Spencer and Jared cover is The New York Times' announcement that it's suing OpenAI and Microsoft. Millions of articles from the NTY were used to train the OpenAI model, and a lot of the content that was used was behind a paywall. Meanwhile, the media outlet spends millions of dollars to have professionals write and produce its content, and now OpenAI is using that information freely and making it available to everyone.  Notably, this includes information from The Wirecutter, with the result that the NYT isn't collecting the affiliate commissions.  But what's at the heart of this lawsuit? Could this set a precedent for how copyright law is interpreted? Does the media company have a strong case? Tune in to hear the discussion. Still on the subject of OpenAI, Spencer and Jared talk briefly about its offer to pay publishers between $1 and 5 million in compensation for their content. They agree that it's far less than what publishers should get, especially considering that the NYT could be earning over 2 billion a year. What's going to happen moving forward? Can AI be contained at all?   Google seems to be moving ahead with, and making changes to, Bard, and now it's going to implement its Google Assistant with Bard. Bard will power the Assistant to make it smarter and to make better recommendations. But how will this affect content creators? In other Google Bard news, a paid version of the tool is coming, which hasn't even been announced officially by Google. How was the move to a paid model discovered? And how might the payment plans work? Listen to hear Spencer and Jared's predictions. In the Shiny Object Shenanigans portion of the podcast, Spencer talks about his year-long experience in the Amazon Influencer Program. He made $6179 in December, and his entire revenue for the year is $17k+. Although he officially started in January, it took him a while to ramp up video production. What is Spencer's plan moving forward? Listen to hear what he has in store and why he's approaching his side hustle in this way. When it's Jared's turn, he shares some surprising stats from his Amazon Influencer Program side hustle. Although his December numbers were good, coming in at $4026, his November earnings were higher. Overall, for the year he earned $18k+ and although he started in May, he took a different approach to video production than Spencer. He also talks about progress with his Weekend Growth newsletter and YouTube channel and how he has finished the year with just under 4.5k subscribers. He shares some of his monetization methods as well as his inspiration for starting this side hustle. As for the Weird Niche Sites of the week, Spencer goes first with an Online Stopwatch, a simple website with a free stopwatch and countdown timer. It has ads everywhere and also offers a premium paid stopwatch feature. Who might this type of subscription appeal to?  With 2.2 million organic visitors per month, according to Ahrefs, and double that according to SimilarWeb, could this site be generating around $50k per month in ad revenue? Jared's Weird Niche Site is National Today, which highlights the current holidays around the world. This DR81 site ranks for 1.4 million keywords and has organic traffic of 4.4 million, but what does Jared discover when he scrolls down the homepage? What type of content are they publishing? Don't miss their thoughts on this ultra-successful site. And that brings us to the end of another episode of the podcast. We're hoping you feel up-to-speed on the latest happenings in the industry, excited to start your side hustle today, and inspired by some weird websites that are killing it online. See you next week! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Listen: as Impressive's Russ Macumber talks Agency to SAAS with Limor Barenholtz of SimilarWeb

Welcome back, Niche Pursuits News fans, to the latest episode of the podcast, where Spencer and Jared break down the most recent events in SEO, website development, and content creation into bite-size pieces. Get ready for their insightful analysis and actionable tips and, as always, a good dose of inspiration for your businesses. It's another episode of the podcast and another opportunity to talk about Google completing, yet again, another of its updates. The November Reviews Update has officially concluded, after about 5 weeks. Spencer and Jared talk about the extended duration of recent updates and what this might mean for sites impacted by the HCU.  Will these updates be baked into larger updates in the future? What should content creators who do a lot of product reviews do moving forward? And what happens to you in future updates if your site has been deemed “ unhelpful?” Check out the episode to hear their thoughts. For a bit of good news, they then talk about how Google's How-To rich results seem to be returning to Search. Check your Google Search Console to see if you're getting any clicks and look for ways to optimize it. Moving along, the next topic is parasite SEO and the fact that reviews are currently appearing on Harvard University's official website. GoogleLiaison's Danny Sullivan recently tweeted that Google is aware of this and taking appropriate measures, but still, this raises questions. If Google previously positioned sites based on their link profile and pagerank, the algorithm no longer works when authoritative sites start publishing review content unrelated to their topical authority and ranking on page one, so how do they fix this? Spencer and Jared discuss a few ideas. The next order of business is Google's new AI Studio, a web-based tool for developers to allow them to create Gemini-based chatbots. Jared turns to ChatGPT to find out more about how it works, and they both brainstorm about how they might use it. Tune in for some clever ideas!  Moving on to the Side Hustle Shenanigans, Spencer and Jared both have exciting updates on their Amazon Influencer Program performance. Spencer reports that he's published over 1000 videos and has already earned over $5.5k for the month. When it's Jared's turn, he reveals that he's earned over $6200 for the month so far, and shares some details about which video is bringing in the most commissions. They both talk about their ideas for strategies going forward, as well as the importance of just getting started. When it comes to Weird Niche Sites, Spencer kicks things off with Keep The Score, a very professional-looking DR40 website that lets you keep score of any type of competition you have going on. Traffic could be between 28k (Ahrefs) and 195k (SimilarWeb) per month.  They talk about some of the site's unique features, what keywords are driving the traffic, and how it's earning money. Jared reveals his site, Belt Checker, for Brazilian jiu-jitsu practitioners. You can create a profile and then enter all of your information like competition history and belt promotions, you can track your injuries, and much more. This DR46 site ranks for over 10k keywords and has over 18k indexed pages, so it's a pretty solid website. How many users does it have? Was it affected by the HCU? Was the site built for SEO? And, perhaps most importantly, what can we learn from it? You get all this and more when you listen to the latest episode of the Niche Pursuits News podcast, so don't miss this one!  See you all next week when Spencer and Jared tackle new topics and offer even more ideas you can apply to your own projects. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter  Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhi...  Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201crea... 

In episode #2583, we talk about LinkedIn's potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you'll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn't necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!TIME-STAMPED SHOW NOTES: (00:00) Today's topic: LinkedIn's Genius New SEO Strategy. (00:08) What Ahrefs' Tim Soulo has to say about LinkedIn's collaborative articles. (00:44) Comparing LinkedIn's digital traffic data on Ahrefs and SimilarWeb. (02:26) Why do large companies need to do a lot more than drive traffic to move the needle? (03:16) Reasons that we think this prolific growth might not last. (03:24) Why more traffic doesn't necessarily mean more revenue. (04:47) Takeaways from LinkedIn's SEO strategy that you can implement in your business. (05:13) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode: Tim Soulo's post about LinkedIn's SEO strategy Ahrefs SimilarWeb LinkedIn Collaborative Articles Don't forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2583, we talk about LinkedIn's potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you'll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn't necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more! TIME-STAMPED SHOW NOTES: [00:00] Today's topic: LinkedIn's Genius New SEO Strategy. [00:08] What Ahrefs' Tim Soulo has to say about LinkedIn's collaborative articles. [00:44] Comparing LinkedIn's digital traffic data on Ahrefs and SimilarWeb. [02:26] Why do large companies need to do a lot more than drive traffic to move the needle? [03:16] Reasons that we think this prolific growth might not last. [03:24] Why more traffic doesn't necessarily mean more revenue. [04:47] Takeaways from LinkedIn's SEO strategy that you can implement in your business. [05:13] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Tim Soulo's post about LinkedIn's SEO strategy Ahrefs SimilarWeb LinkedIn Collaborative Articles Don't forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain