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Ami Colé founder & CEO Diarrha N'Diaye-Mbaye went from social media manager (Temptu, L'Oréal) to product developer (Glossier) to starting a beauty brand for melanin-rich skin—and she's refreshingly honest about what it took to get where she is. We discuss how her personal story is part of (but not the same thing as!) her brand; what it's like to work with investors; the challenges BIPOC-owned beauty brands are facing; and how much fun it is for her to create gorgeous products that people love.Products mentioned in this episode: shopmy.us/fatmascaraEpisode recap with links: fatmascara.com/blog/diarrha-ndiayeSponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandTikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlinSubmit a "Raise A Wand" product recommendation: email info@fatmascara.com or text us or leave a voicemail at 646-481-8182 Become a member at https://plus.acast.com/s/fatmascara. Hosted on Acast. See acast.com/privacy for more information.
Today we have a very special episode, my dear friend and founder of Ami Cole joins us to share her journey from working with brands like L'Oreal, Temptu and Glossier to now launching her own brand. Of course, there were trials and triumphs along the way and today we get the inside scoop. Follow us on Instagram: https://www.instagram.com/thelifeofamakeupartist/ https://www.instagram.com/byamicole/ https://www.instagram.com/diarrhaxo/
New York based Female entrepreneur Nisha Sawhney with HIGH LEVEL GLOBAL thinking has been supporting businesses, entrepreneurs and manufacturers with ideas that impacts change and revolutionize industry. She brings business ideas and new products into existence utilizing holistic innovative product design solutions. Nisha has a proven success rate with her global clients in the US, UK, Switzerland, Japan, Israel, India, Brazil, Argentina, Italy, Hong Kong and China. In addition to being founder and president of SnS Design, Nisha is an Industrial Design Expert, specializing in a wide range of products from baby crib to electric car charging station to medical device and IOT. Nisha worked as both product designer and project manager for global consumer product companies such as - Haier, LG, Whirlpool, Westinghouse, Amana, Amcor, Edi-Baur, Rosco, LiFeng, Temptu, Zipz wine (Biggest Deal in Shark Tank History) and many more. She designed products in medical devices, IOT, home appliances, housewares, consumer electronics, furniture and lifestyle products. Her expertise includes services from A to Z - research, conceptual design, invention, product development, engineering, prototype, patent related support, branding, packaging, graphics, point of purchase, 3d Renderings, pre-sale presentation, mechanical design and engineering, manufacturing and retail placement.
Futurist Jeremy Goldman has been working with companies looking to take their operations online and inject “social” into their processes for over a decade. Under Jeremy’s leadership, companies like Kiehl’s, TEMPTU or the luxury division he helped Unilever to found, have had tremendous success and won the highest Awards and publications’ mentions. Jeremy earned his MBA in Information Systems and Marketing at the University of Maryland’s Robert H. Smith School of Business. His views have been featured in publications such as Mashable, Wall Street Journal, Smart Money, and more. Jeremy’s first book, Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media was released by AMACOM Books in November 2012, hitting the #1 spot on Kindle for social media and business. In his spare time, Jeremy blogs and curates news daily to his Twitter following of 55,000. Most passionate about I had an interesting year. I sold my company, Firebrand Group, which I had started seven years earlier. After selling it, I took a little bit of time to figure out what I wanted to do next, what would be my next big challenge. My wife was pregnant with our third child and I took some time to help her with our two other kids and with the baby. I felt very fortunate that I was able to do that. One of the things I realized is that entrepreneurship is usually respected by some but not by everybody. The next thing I want to do is find a company that has an incubator or a venture fund that wants to launch new ideas and move things a little bit faster and that needs someone with an entrepreneurial background. So, I want to remain an entrepreneur but help other companies move ahead. Jeremy’s entrepreneurial journey The decision to help other entrepreneurs was born out of some previous successes that I had when I went to Unilever, just before I established Firebrand. I was the first employee of a technology-based beauty startup that invented a luxury product Unilever tried to sell for $600, when they were known for five-dollar soap. It was a very disruptive idea. It required a different skillset than Unilever had. Not only was it successful and not only did they sell it to another company with a pretty profitable exit, but it was the inspiration for them to launch an entirely new prestige division. In Unilever, I was able to, in a short time frame, do something that was pretty impactful for them, something that made me think that if I could do it for them, maybe there were other companies with that desire to move quickly but that didn’t have the skills and the ability. When you are a $60-billion consumer products company, generally you have a little bit more of a conservative mindset than the typical entrepreneur has. When I launched Firebrand, I had a book called Going Social coming out. It was about teaching businesses how to prioritize social media and digital marketing, how to focus on the things that work instead of just the things that generate some buzz. A lot of companies are focusing on the wrong things. I wrote that book and I realized that there are a lot of companies that need that kind of assistance. I took a combined approach of a consulting/agency mindset, which was that there are some clients that need us for a consult and advice and some clients that need us to execute. Some companies need us for “in between.” I wanted to help them do what was needed and teach them at the same time. The teaching aspect was probably one of the most impactful aspects of Firebrand. I’m a big believer in teaching. If I can help these people make smarter decisions, they will go on to be better marketers in the future. I take a lot of pride in that. I established Firebrand Group and ran it for six-and-a-half years until I felt I needed to face new challenges. I realized that it was probably a good time for me to exit and to pass the company...
Sarah Kugelman is a digital pioneer in the beauty industry. She revolutionized the beauty industry in 1999 by creating gloss.com, a multimedia beauty brand for which she raised $25 million in VC funding and grew to over 100 employees, and has also held senior marketing positions at L’Orèal and Bloomingdale’s. She founded skyn ICELAND in 2006, growing her own beauty concept into a thriving indie beauty brand.Given that Sarah has seen it all, we wanted her to reflect on the future of the beauty industry, something near and dear to Jeremy’s heart. After all, he worked at brands such as Jurlique, Kiehl’s, and Temptu, incubated a prestige beauty brand for Unilever, and consulted on countless others. Hear Sarah’s unique takes on some of the trends dominating today’s beauty industry, including CBD, personalization, diversity & inclusion, and more. Which of these trends are fads, and which are here to stay?As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Stitcher, and Google Play.
Stephanie Liu is an online marketing specialist, live video expert and a speaker at major marketing conferences. She hosts live videos and interviews with other marketing professionals at Lights, Camera, Live, which is part of the 360 Marketing Squad. This is THE episode to listen to if you aim to make live video part of your personal business, as Stephanie has firsthand experience building her service from the ground up. In this episode, Stephanie discusses how she cobbled her live video service together, explores some methods for engaging viewers, and reveals which ’90s band is her favorite karaoke choice. The Finer Details of This Episode: Stephanie recounts the first time she went live on Facebook and how she managed to stand out. Why she’s had more success with a Facebook audience vs. a YouTube one. Stephanie describes what it was like moving from a corporate environment to one that was purely entrepreneurial. Stephanie’s key social media lessons for aspiring entrepreneurs. What equipment you can use to get your livestreaming off the ground. Some key ways to grab people’s attention and engage your viewership. Where Stephanie sits on the branding vs. selling debate. Figuring out the best social media platform to launch your brand from. Which brands and other live video artists Stephanie admires. How Stephanie’s own personality has played such a prominent role in her success. Quotes: “Social media is your opportunity to test out what works.” “Every social media platform is kind of like its own country.” “If you can’t captivate a room, you aren’t winning that pitch.” “You gotta be playful. You can’t take yourself too damn seriously.” “Success is always going to leave clues.” Mentions: Jenn Herman, Mike Alton, Amanda Robinson, 360 Marketing Squad, Social Media Marketing World, OBS Studio, Ecamm, Loom, Logitec c920, ATR2100, Sephora, Brit + Co, Temptu, Sean Cannell, Google Home Guest Links: Lights, Camera, Live: https://www.lightscameralive.com/ 360 Marketing Squad: https://360marketingsquad.com/ Instagram: https://www.instagram.com/heystephanieliu/ Brandon's Links: Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!
Holly Byrd Miller is the recipient of ACHI Magazine’s 2017 Makeup Artist of the Year award. She is also a Certified Makeup Instructor with LB Beauty Academy, a personal Beauty Consultant/shopper, PRO Affiliate with Temptu (airbrush makeup), and the Visionary/Key Makeup Artist for Makeup by Holly Beauty Partners. Holly shares her story of how she turned her passion into a paycheck! Holly established Makeup by Holly, LLC six years ago, when she decided to take her love for beauty and a passion for encouraging women. A year ago, she began partnering with other freelance makeup artists, hairstylists and fashion stylists to broaden their dreams and their services to the masses. They travel throughout VA, MD, DC and NC to offer mobile beauty services for all occasions. Clients include numerous corporations, non-profit organizations, universities, and individual clients – to include entrepreneurs, brides, teens and the “everyday woman” who simply wants to look and feel their best.
Episode 27 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Jeremy Goldman is a social media executive, entrepreneur, strategist, personal branding expert and author. He is the founder and CEO of award-winning future-proofing firm http://www.firebrandgroup.com/ (Firebrand Group). Jeremy has 15 years of experience helping brands improve their digital marketing and social media strategies, including Jurlique, Consumer Reports, L'Oreal, Colgate, Amtrack, Kiehl's Since 15, Movado and Unilever. Business Insider calls him “one of the 25 Most Influential Ad Execs on Twitter.” The co-author with Ali B. Zagat of the new book, https://www.amazon.com/Getting-Like-Professional-Opportunities-Financial/dp/1632650479 (Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success), Jeremy's first book, Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media was released by AMACOM, hitting the #1 spot on Kindle for social media and business. He is also a columnist for Inc. and a regular contributor to Harvard Business Review. Major Media AppearancesAs a recognized branding expert, Jeremy has appeared in major media outlets, including the Wall Street Journal, BBC, and CNBC. His insights have been featured in Smart Money, Mashable, Read Write Web, The Star-Ledger, Clickz, Workforce.com and Internet Retailer Magazine, and his campaigns have been detailed in Gawker and Ads of the World. Jeremy was previously AVP of Interactive and Communications for iluminage Inc., a Unilever subsidiary, launching in 2013, marking the multinational's first foray into luxury personal care. Before that he was Director of Digital Marketing for TEMPTU, Director of Global Ecommerce and New Media for Kiehl's, and Senior Global Marketing Manager, Interactive, for Jurlique. He also launched and ran a successful online direct marketing agency, WJER Consulting, serving clients in fields from fashion apparel to industrial products. Marketing SuccessUnder Jeremy's leadership, Kiehl's won the 2009 WebAward for Outstanding Achievement in Web Development, achieved a Top 25 ranking in the L2 Digital IQ Index in the Beauty & Skincare category, and received a Top 50 Facebook IQ ranking amongst all luxury brands. While at TEMPTU, Jeremy saw a number of marketing successes. He developed a partnership between TEMPTU and Beyoncé's Deréon fashion line that resulted in TEMPTU's largest-ever ecommerce sales period. During his tenure, TEMPTU won the Independent Cosmetic Manufacturers and Distributors Association Award for Website Innovation. Jeremy earned his MBA in Information Systems and Marketing at the University of Maryland's Robert H. Smith School of Business, which ranks second only to MIT in that specific combined degree. A self-described “social media overachiever,” Jeremy active on Twitter, Facebook, his blog, and more. When not working or socializing online, he likes to spend time with his wife and pets at home in New York City. Find Jeremy on Twitter: @jeremarketer. His Instagram username is @JeremyGoldman. Show TopicsHow does live video help with personal branding? How can livestreamers improve their video content? The value of focusing on fewer social media platforms Benefits of being an early adopter and of playing in a less crowded space The process of writing books and being a co-author The future of live video on Facebook