Podcasts about clickz

The Progressive Agency Podcast

Play Episode Listen Later Oct 30, 2022 66:02

Welcome to episode #851 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #851. Here is a truism that I live by: Knowing how to write (and speak) well is core to a person's success in work (and life). When it comes to learning how to write better, one of my favorite people in the whole wide world is Ann Handley. Ann has a constant flow of brilliant thoughts on content and marketing. She is one of the most insightful writers, and an incredible presenter on the concepts of content marketing and storytelling. Along with being a successful businessperson, she is also the author of two bestselling books, Everybody Writes and Content Rules (co-authored with C.C. Chapman). Currently, she runs MarketingProfs, which is a training and education company that has helped millions of professionals. Her previous company, ClickZ, was one of the first sources of digital marketing information in the world (which she sold over twenty years ago). Ann is beloved for all of the right reasons. And, if you still don't believe me, you should check out her incredible newsletter that comes out every two weeks. On this week's episode we dive into her latest project: A completely revised and re-written edition of her bestselling book, Everybody Writes. Enjoy the conversation... Running time: 1:06:01. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Ann Handley. Everybody Writes. Content Rules. MarketingProfs. Ann's Newsletter. Follow Ann on Instagram. Follow Ann on Twitter. This week's music: David Usher 'St. Lawrence River'.

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Predictable Strategies for High Growth Agencies, with Aalap Shah

Play Episode Listen Later Apr 20, 2022 20:17

This week, I welcome Aalap Shah to the show. He is a CPA turned marketer and is now on his fourth successful business. Aalap shares his insights and tips on building an agency with predictable growth. Hear insights about: How Aalap transitioned from being a CPA to a marketer How a disciplined approach to goal setting aided Aalap in his fourth business The most common financial mistakes made in the marketing industry Why new agencies should operationalize their business processes and standards to build predictable business growth How setting expectations with clients and your team impacts success outcomes Why agency owners should prioritize maxing out their 401k Making it Happen Building a business that is successful enough to exit is difficult. My guest this week on the Progressive Agency Podcast has made it happen multiple times. Aalap Shah is an entrepreneur currently on his fourth business. As a CPA turned marketer, he shares his insights and tips on building an agency with predictable growth. Taking a Disciplined Approach Every agency owner's goal should be to build a business that is built to sell. To ensure that your agency is made to sell, even if you're not taking on more work, you need to be organizational. During our conversation, Aalap shares his disciplined approach to goal setting and developing systems and processes to set your business up for predictable growth. Prioritizing Cash Flow Aalap has learned a lot during his years as an entrepreneur. The most common financial mistake he's seen agencies make – cash flow. He explains that agencies are ultimately just a cash business. The higher your growth rate, the more pressure you'll have on cash. Aalap details the importance of getting a handle on cash flow forecasting and management. Listen to the episode to learn more. How to Connect with Aalap Shah: Website: https://1o8.agency/ Facebook: https://www.facebook.com/1o8Agency/ LinkedIn: https://www.linkedin.com/in/shahaalap/ Twitter: https://twitter.com/aalapshah1 About Aalap Shah: Aalap Shah is a Chicago-born entrepreneur, public speaker, philanthropist, and the founder of 1o8, a fresh digital marketing start-up focused on deepening brand awareness and increasing sales for amazon + e-commerce companies nationwide. Aalap and his team at 1o8 have worked with companies like Gildan, Sweet Leaf Tea, Vetnique Labs, OHi Superfood Bars, and Tio Gazpacho—just to name a few. Aalap happily shares his personal entrepreneurial story and his passion for crafting digital strategy, creating content, navigating the ever-evolving digital marketplace, and captaining the entrepreneurs' life at events far and wide. As a registered CPA and the child of Indian immigrant entrepreneurs, business is a key part of Aalap's DNA and integral to his own personal American Dream. Aalap started his first business, a toy store, at the age of 23. Maneuvering the marketplace while building his business' brand awareness sparked a love of marketing and promotion. Aalap worked in digital marketing for years thereafter, and is now the strategic brain behind 1o8, an amazon and ecomm focused growth agency in Chicago. He has served as a keynote speaker, workshop moderator, and panelist at engagements with the National Business Education Association, Clickz, Social Media Week, Media Post, and Bloggers Week Summit and for companies such as Sears, Northwestern University, and DePaul University.

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This is One Hundred with Content Marketing Maven, Ann Handley

Making a Marketer

Play Episode Listen Later Mar 2, 2022 61:15

When someone this important agrees to be your 100th episode guest, you record whenever she is available! Jen and Megan were beyond delighted when THE content marketing maven Ann Handley agreed to be on 100. (We might have fan-girled just a little!) Can you believe she used to think writing was boring? For real. She went from thinking she had to write about herself to writing stories about things that happened that delighted her… from thoughts, emotions, feelings… to the ridiculous stuff that goes on that she can tell stories about. Ann has so much to teach us, and if you know who she is, you already know this. If you have not discovered her just yet, you're in for an even bigger treat with this one. "I don't think writer's block is really a thing. I think that when we say we have writer's block, it's usually something else." We talk about how to track content back to revenue, how we should reframe content as a mechanism to hone our relationships with clients and prospects over time, and so much more. Are you listening to your audience? Your audience will tell you what content is and isn't working! There are so many valuable nuggets and this EPIC episode… Even a brief chat about NFTs for good measure. Our guest... Ann Handley As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. She is a speaker, author, and member of the LinkedIn Influencer program. She's the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary. Ann's book recos: The New Rules of Marketing and PR by David Meerman Scott Linchpin by Seth Godin We are "Making a Marketer"... in all ways. Check out episode 100 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

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The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data with Ann Handley

Search Engine Nerds

Play Episode Listen Later Feb 8, 2022 67:22

Third-party cookies are on their way out, but the deep-data connection to your future audience isn't gone for good. This shift to first-party data allows you to pinpoint and own your audience's valid preferences, giving you greater control over your content strategy, customer experience, and marketing journey. First-party cookies are now your golden ticket to the perfect user experience and higher conversions. But how do you get your email subscribers to share their preferences with your brand? How do you get the information you need to customize their experience? Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal's bestselling author, joined me on the SEJ Show to give you proven steps to gather first-party cookies. In this podcast, you'll learn to connect with your audience, maintain relevant marketing campaigns, and nurture your owned audience to conversion. When I look at that cookie or the idea of a post-cookie world, and when I look more holistically at what's going on in digital marketing, I think that we have an opportunity to not think about the death of cookies like it's death (in some ways it is because we're losing that access to bits of third-party data) but actually to reframe it as an opportunity to reboot our customer relationships. –Ann Handley, 25:32 Email is new again. –Ann Handley, 23:09 Sometimes there's an over-compensation for the short term instead of playing the long game. Playing the long game is what we can do from a content perspective.–Loren Baker, 48:07 [00:00] - Ann Handley's background. [06:25] - Pillars to create great content. [09:24] - Example of an airline using good content. [12:18] - Are avatars important when you're writing? [13:15] - Our job as marketers when it comes to writing. [16:40] - Google vs. Safari dropping the third-party cookies. [16:67] - How to relate your content to something newsworthy. [21:46] - Tips for getting emails opened and adding value to your list. [30:43] - Companies that humanized their approach to content. [33:00] - An example of how JetBlue approaches its content. [36:07] - Ann's thoughts on building subscriber lists on social media channels. [40:18] - Other ways to use email newsletter lists. [51:32] - Content marketing ideas to take “offline”. [52:28] - A nice example of print content. [62:38] - How do you communicate your content to people? Resources Mentioned: Road ID - https://www.roadid.com/ Books: Everybody Writes & Content Rules - https://annhandley.com/books/ Marketing Profs - https://www.marketingprofs.com/ Part of the reason I believe so strongly in email and whether it's a post-cookie world or not is because it's such a tremendous opportunity to connect directly with one person at one time. –Ann Handley, 24:08 It's going to cut down on the amount of retargeting, remarketing, and data that third parties have about you, but first parties may be able to have it.–Loren Baker, 18:35 Instead of approaching your marketing with this level of anxiety…If we've done our jobs right from a content and an SEO standpoint, it will ultimately pay off in the long term. I think sometimes the reason that short-term thinking happens is that we have this anxiety around it.–Ann Handley, 48:32 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Ann Handley: Ann is a pioneer in the world of digital marketing. A Wall Street Journal Best-Selling Author, LinkedIn Influencer and Writer, partner at MarketingProfs, and Founder of ClickZ, she has made an indelible mark on how we think about content and marketing. She has handled the tough topics of writing and content marketing with finesse. As an expert in her field, she has authored two best-selling books, "Everybody Writes" and "Content Rules." Her influence extends beyond being a speaker and author, as Ann has guided many companies to develop marketing strategies that work. Connect with Ann on LinkedIn: https://www.linkedin.com/in/annhandley/ Follow her on Twitter:https://twitter.com/annhandley/ Visit her website: https://annhandley.com/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Content Marketing That Sells with Anne Handley of MarketingProfs

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

Play Episode Listen Later Jan 4, 2022 31:27

What are the most successful types of content marketing? How do you create content at scale with minimal resources? In this episode of Revenue Marketing Show, Tara welcomes Ann Handley, Chief Content Officer at MarketingProfs, to talk about what's currently influencing content marketing, strategies that actually work, and the best ways to pitch content marketing internally to get your budget approved.Ann speaks on why content and writing is important for revenue-driven organizations, how B2B content marketing budgets will change in 2022, and the most successful types of content marketing you should be using.She also gives powerful advice (based on real examples) to writers and marketers on driving revenue and engaging with prospects, creating high-quality email newsletters, rebranding, and amplifying the value of content both internally and with your clients.“The most successful content marketers are thinking about not just top of funnel, but throughout the entire ecosystem.” - Ann Handley“You don't have to do all of this, you just have to find one thing that you can do consistently. Start there and do that super well, then build on it over time. Add a second one if you have the resources and the time, if your customers are there, and if it's a valuable channel for you.”- Ann HandleyResources Mentioned:Content Marketing Institute: https://www.contentmarketinginstitute.com Subscribe to Ann's newsletter: https://www.annhandley.com/newsletter About Ann Handley, Chief Content Officer at MarketingProfs:As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. Ann is a speaker, author, member of the LinkedIn Influencer program, and Wall Street Journal best-selling author. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary.Connect with Ann: https://www.linkedin.com/in/annhandley Visit her website: https://www.annhandley.com Learn more about MarketingProfs: https://www.marketingprofs.com About Tara Benyousky, Director of Product Marketing at Constant Contact:Tara is a Visionary Marketing leader offering 15+ years of driving go-to-market strategy and execution for SaaS/technology solutions, products and services that evolve customers' everyday lives. She has rich experience in B2B product marketing, content marketing, technology platforms, marketing operations, demand generation, customer experience (CX), partner marketing, sales and program management. Connect with Tara: https://www.linkedin.com/in/tarabenyousky

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Kate Kaye Explains WTF is Going On With Google and Their Privacy Budget

TMI with Kevin Ryan

Play Episode Listen Later Oct 5, 2021 52:16

Kate Kaye is an award-winning tech journalist who has published work in many places including MIT Technology Review and NPR. Kate covered the data industry for Ad Age and digital political campaigns for ClickZ. She joins Kevin this week to talk about Google's Privacy Budget, the Privacy Sandbox Initiative, and how we get people to care about the disruption that is taking place. She explains the different ways industry groups are both hurting and helping their constituents, and how she feels the future of data tracking and privacy will go. Finally, Kate and Kevin discuss the need for more journalists to step and question the narrative so every day people are better equipped and more informed. Takeaways: [6:09] Kate and Kevin talk about why trade journalism is often disparaged by their industries. Do we need more journalists pushing back, or do we expect this to happen because the publication exists on ad dollars that help prop up the industry itself? [8:06] Where is the intersection of advertising meeting liability? [9:26] Kate talks about her piece for Digiday entitled “WTF is Google's Privacy Budget?” It explores what a privacy budget is, how a privacy budget works, and what problems could arise. [11:49] The industry is moving away from the old way of tracking people, but what new ways are on the horizon that we have to pay attention to? [14:15] Google has proposed the Privacy Budget as part of its Privacy Sandbox initiative. What does that mean? And, does Google really care what happens out of its environment? [17:47] How will this affect the everyday person? [18:38] Data is defining everything and determining who makes the money and who doesn't. — Kevin [25:02] Kate shares her method of writing articles that can help both those hired to understand and wade through these complex privacy issues, and also the everyday common person who just wants to understand from an angle of their safety and privacy. [30:50] Evil becomes an unintended consequence of power. [33:52] What constitutes a privacy infringement, and are there groups looking out for our interests inside the Privacy Budget? [38:34] Google has been reliant on tracking people, so what does Kate think this disruption will be, both short and long term? [40:32] Are industry trade organizations really helping and bringing a needed solution? [47:08] How do we get people to pay attention to what is happening with privacy protection and data collections? The movement in privacy that will steer legislators will put more restrictions on data collection and minimization. How will the conversation in business and marketing be shifting about it? Quotes: “Data is defining everything and determining who makes the money and who doesn't.” — Kevin “Evil becomes an unintended consequence of power.” — Kevin Mentioned in This Episode: WTF is Google's Privacy Sandbox? WTF is Google's Privacy Budget? ClickZ Ad Age ANA Past Episodes of TMI @KateKayeReports

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031: The Fundamentals of Conversion Rate Optimization with Brian Massey (Co-Founder, Conversion Sciences)

The Long Game

Play Episode Listen Later Sep 29, 2021 74:57

Brian Massey is the Co-Founder and Managing Director of Conversion Sciences, and author of the book Your Customer Creation Equation. His rare combination of interests and experience developed over 30 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Brian Massey believes that being curious is more important than being right. Sometimes the data supports your hypothesis, but sometimes it shows you that you had it all wrong and it's time to change course. Brian has a clear approach to conversion rate optimization: gather data on everything you possibly can. In this episode of The Long Game, he shares his CRO strategies, the secret to finding the right business partner, and how his contrarian personality fuels his crusade against standardized agency-built websites.Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Brian has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. He's the host of the Intended Consequences podcast.Conversion Sciences is a data-driven digital design agency focusing on getting the most value from every visitor to your digital properties. They provide design, research, and testing services to businesses of all sizes.We hope you enjoy this episode on the fundamentals of CRO according to Brian Massey.Connect with Brian on Linkedin, Conversion Sciences, and check out his podcast.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Marketing is Every Employee's Job

Bob Cargill's Marketing Show

Play Episode Listen Later Jul 19, 2021 1:41

Episode 132 - Marketing is Every Employee's Job I've always believed that every employee is a marketer to some extent, especially when it comes to using social media on behalf of his or her employer. Employees need education and empowerment, of course, for which the company's marketing team should be responsible. But once they're properly trained, they can help amplify their employer's messaging, helping to get the word out to an exponentially larger audience. This is collaboration. This is cooperation. This is a coordinated effort between every member of a team. This is any employee of any organization possibly making the difference between the success and failure of a campaign. Does your organization have this every-employee-is-a-marketer mindset? Do you contribute to, support or lead your company's marketing efforts? P.S. Thanks to Norman Guadagno, CMO at Acoustic, by the way, for writing the article in ClickZ.com (which you can read here... https://www.clickz.com/marketing-is-every-employees-job-they-just-dont-always-know-it/265651/) that inspired this riff of mine.

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How to Use Publicity to get more Visibility, Authority and High Paying Clients

She's INVINCIBLE

Play Episode Listen Later Jul 12, 2021 42:43

Here are the things to expect in this episode:Discovering that the internet is a great vehicle for communication and visibility.Transitioning from the fashion industry to book publishing.People want social proof that a service or a product is credible.What are some ways to get free publicity?The impact of writing a business-building book.And more! About Jane Tabachnick: Jane Tabachnick is an award winning digital public relations and content marketing strategist and mentor. She is also the founder of Simply Good Press, a book publishing firm. She brings 15 years of experience working with changemakers to help them create greater visibility and buzz, which helps them easily attract and close more of their ideal customers. Named one of the top 100 people online by Fast Company, Jane and her clients have been featured or quoted in, Clickz, Crains, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Leader, CNN , Houston Magazine, Spa Magazine, Women's Wear Daily and many other media outlets. A former fashion designer, Jane is an adjunct professor at the Fashion Institute in NYC, where she teaches Sustainable Design Entrepreneurship. Connect with Jane!Website: http://www.janetabachnick.comFacebook: https://www.facebook.com/jmtabachnick/Twitter: https://twitter.com/JaneTabachnickLinkedIn: https://www.linkedin.com/in/janetabachnick/Free Visibility Assessment: https://janetabachnick.com/assessment/Curated Publicity: https://janetabachnick.com/affiliate-area/ Connect with Kamie Lehmann!Website: https://www.kamielehmann.com/Facebook: https://www.facebook.com/kamie.lehmann.1LinkedIn: https://www.linkedin.com/in/kamie-lehmann-04683473

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Benefits of an Omnichannel Marketing Strategy for Small Business

Growth Driven

Play Episode Listen Later Jul 6, 2021 7:35

Benefits of an Omnichannel Marketing Strategy for Small Business https://virtualcmo.expert/Omnichannel marketing implements marketing across multiple platforms, taking by the hand your consumers through their purchase journey, for a richer user experience – your website, email, apps, social media. According to ClickZ, omnichannel marketing can deliver three times as much engagement as a single-channel plan.The key is being able to keep a consistent and personalized voice, and understanding the needs and behaviors of your customers so they keep on coming to interact with your brand.Omnichannel marketing helps place your message across all channels in a consistent and timely manner – be it mobile, online, or in-store – whatever is most convenient for your customers. Every time a customer encounters your brand, they are offered a seamless and personalized customer experience. This leads to better brand visibility, which means greater customer loyalty.When it comes to omnichannel marketing, consistency is indeed crucial. Evaluate where you are, where you want to go and understand that the future of retail is an integration of both online and in-store shopping, enhanced and customized for complete user experience across multiple channels through whichever method the customer prefers.

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It’s the letter, not the news - with Ann Handley

JaffeJuiceTV

Play Episode Listen Later May 12, 2021 66:43

Ann Handley is a proper OG. In fact she might be the OG’s OG. She 25 years since she founded ClickZ and if you haven’t heard about MarketingProfs, well then I hope you’ve been enjoying your life under a rock! Ann will be joining me as we do a bit of reminiscing, but mainly talking about where things are heading as it relates to marketing, relationship building, content strategy and so much more! Want a promo/shoutout on air or have an in-depth question for Ann? You can ask your question live or get a super-sized shoutout for 10 $JAFFE OR 10 $WORD coins which you can purchase and send via my creator coin link (via linktree), https://rally.io/creator/JAFFE/ or https://rally.io/creator/WORD Learn more about your ad choices. Visit megaphone.fm/adchoices

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How to Uplevel Your Audience Through PR and Media

Her Success Story

Play Episode Listen Later Apr 26, 2021 24:35

Jane Tabachnick Ivy Slater, host of Her Success Story and award-winning content and publicity strategist and mentor, Jane Tabachnick talk about forward thinking, expectations and goals around becoming an author, how writing a book uplevels your audience, owned media, and how to build relationships with influencers. In this episode, we discuss: On being a forward thinker The evolution of business focus Expectations and goals around becoming an author Why the work really begins after you write a book Upleveling your audience through a book you’ve written How publishing a book instantly elevates your authority The relationship between publishing a book and SEO How to build relationships with influencers Hug-an-Influencer The concept of owned media How to magnify your message The value on being curious and being open to experiences Jane Tabachnick is an award-winning content and publicity strategist and mentor. She works with mission-driven entrepreneurs, coaches, consultants, and authors to help them become highly visible and create authority positioning and thought leadership. Founder of Simply Good Press, a book publishing company, Jane has helped over 200 authors achieve bestseller status. Named one of the Top 100 people Online by Fast Company, Jane has been featured or quoted in, Inc, Clickz, Crain’s, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Leader, CNN, Houston Magazine, Spa Magazine, Women’s Wear Daily and many other media outlets. Jane is the co-creator of the Sustainable Design Entrepreneurship Certificate program at the Fashion Institute in NYC, where is also an adjunct professor. She has completed the Dublin [Ireland] Marathon and is working on perfecting gluten free baking in her spare time. Website: https://janetabachnick.com/ Twitter: https://twitter.com/JaneTabachnick Facebook: https://www.facebook.com/jmtabachnick LinkedIn: https://www.linkedin.com/in/janetabachnick/

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163 - Rethinking Newsletters with Ann Handley

B2B Marketing and More With Pam Didner

Play Episode Listen Later Mar 30, 2021 29:13

Today, I have a fantastic and fabulous guest – Ann Handley, Chief Content Officer of MarketingProfs. Author, speaker, and the most important title – my favorite title – writer. Ann started as a reporter for the Boston Globe, doing a bunch of news reporting and features. Features are really where her heart was because you can tell a story in Features in a different way than you can with a straight news report. She worked in journalism for a while, then started a company called ClickZ.com, which was one of the first sources of interactive marketing information. In 2000 Ann joined Marketing Profs, a training and education company, and the rest is history. Today we talk about content writing and everything in between. You should check out her book Everybody Writes. In this episode: What should writers, new or experienced ones, do to get started or improve their writing? Why should marketers in their writing focus on the message, and how to do that? How can marketers properly communicate and use the specific key points in their email marketing? What are the secrets of successful B2B email marketing What makes newsletters interesting, and how to tell a better story? How can B2B marketers crystallize and internalize the storytelling elements in their newsletters? What is the key to getting out of the writing comfort zone? What makes writing so important and how it can help thought leadership, and leadership development? Quotes from the episode: “We hear a lot of times “leaders are readers.” But I would say that “leaders are writers” because if you can articulate your ideas clearly and in a way that that will connect with others, then it’s an excellent foundation for any great career.” “We focus on what we want to say and all the amazing things we want to talk to our audience about. But in my opinion, that’s the wrong way to think about an email newsletter. It’s not about the news. It’s about the letter. It’s about that opportunity you have to speak directly to one person at one time, and that’s a very powerful place.” ————— If you want to chat, reach out to any social media channels or email me hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

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The Successful Diligence™ Podcast Episode 417: Self-Confidence + Self-Promotion is a form of Self-Love with Jane Tabachnick

Successful Diligence

Play Episode Listen Later Mar 19, 2021 26:42

I had the pleasure of chatting with Jane Tabachnick who is an award-winning content and publicity strategist and mentor. She works with mission-driven entrepreneurs, coaches, consultants, and authors to help them become highly visible and create authority positioning and thought leadership. She is the Founder of Simply Good Press, a book publishing company, and Jane has helped over 200 authors achieve bestseller status. She is also the co-creator of the Sustainable Design Entrepreneurship Certificate program at the Fashion Institute in NYC, where is also an adjunct professor. Named one of the Top 100 people Online by Fast Company, Jane has been featured or quoted in, Inc, Clickz, Crain’s, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Leader, CNN, Houston Magazine, Spa Magazine, Women’s Wear Daily and many other media outlets. Jane has completed the Dublin [Ireland] Marathon and is working on perfecting gluten free baking in her spare time. To Connect with Jane: Website: https://janetabachnick.com / https://simplygoodpress.com Twitter: https://twitter.com/JaneTabachnick Facebook: https://www.facebook.com/jmtabachnick LinkedIn: https://www.linkedin.com/in/janetabachnick/ For ALL things Successful Diligence: https://linktr.ee/shelmy_life The BOOK IS HERE! The Pebble in My Shoe: Live in the Power of Attention, Take Back Your Power & Live in a Better Way - On Amazon in both Kindle version and Paperback versions > https://www.amazon.com/dp/B08LZZKZGZ ~ For a SIGNED COPY click here: https://successfuldiligence.ck.page/products/signed-copy-of-book As always we appreciate your support! ***Every penny helps... $.99 a MONTH(99 Cents!) really does help and make a difference! https://anchor.fm/successfuldiligence/support OR https://www.buymeacoffee.com/diligence ~ Thank you for listening and sharing!*** **Sign up for the Successful Diligence™ Newsletter so you never miss a thing! https://successfuldiligence.ck.page/ There are lots of new opportunities to interact with the Successful Diligence Community and some content is ONLY released via the Newsletter - So don't miss out!! Podcast listeners get 50% off ALL paid courses available in the school: https://successful-diligence.teachable.com** (Code: Podcast50) Copyright © 2021 Successful Diligence™, LLC All rights reserved. --- Send in a voice message: https://anchor.fm/successfuldiligence/message Support this podcast: https://anchor.fm/successfuldiligence/support

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How to Do Your Own Public Relations With Jane Tabachnick

Make Each Click Count Hosted By Andy Splichal

Play Episode Listen Later Mar 12, 2021 22:42 Transcription Available

In this episode, Andy interviews Jane Tabachnick about the importance of generating positive press for your business. Listen as Jane explains what is involved in earning press and what to do and what not to do when it comes to promoting your business. Discover how to properly use any press you receive and the mistakes to avoid. Jane is the founder of Simply Good Press and has been featured or quoted in, Inc, Clickz, Crain's, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Leader, CNN, Houston Magazine, Spa Magazine, Women's Wear Daily along with many other media outlets. Episode Action Items: Learn more about Jane Tabachnick by visiting her website https://janetabachnick.com (https://janetabachnick.com) To take her free Visibility Assessment - visit https://janetabachnick.com/assessment/ (https://janetabachnick.com/assessment/)

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Content Experience Analysis

Wise Content Creates Wealth

Play Episode Listen Later Feb 19, 2021 47:50

Our guest this week is *Mike Grehan* - CMO & Managing Director at Acronym, SEO pioneer, author, world-traveler, and keynote speaker, Champagne connoisseur and consummate drinking partner to the global digital marketing community. Former publisher of SearchEngineWatch.com ( https://l.facebook.com/l.php?__tn__=-UK-R&c%5B0%5D=AT0kU0xBKkt21mVg9DEW5AfMwmBEJIPs3HuLW3mB4rj0bo_fWTqQ0nhiB6DNJdWBNiIeQansddt8Ydqj8IZ17-1rhldYV2B9rVz7lBjxODwLah1iuXtXCEcw799rLAVEFFtk087mWqieDp0MuyLdLQXfVvYizs5r0MzPULsvcSJ-eYPpOesjv3HZ19wiBoH8zbgR&h=AT0x26_IRqvaKE_IXetTClZkdhRjw1MABTOUMKYRQqTVx8apP7Ihy7aGslLPxYRWadMPhWa5J3Op8qbwM5KGf5IOXu7S9-m6WhMIe7yxXjxMf8kJa5N4xeZqjLYOM7zkB7uv6Czm0A&u=http%3A%2F%2FSearchEngineWatch.com%2F%3Ffbclid%3DIwAR24rjJ6UuO7Xg1L5TaCjitUSjRagG9lWeQy_shoMr0pCVHRYjNdNStiKIA ) and ClickZ.com ( https://l.facebook.com/l.php?__tn__=-UK-R&c%5B0%5D=AT0kU0xBKkt21mVg9DEW5AfMwmBEJIPs3HuLW3mB4rj0bo_fWTqQ0nhiB6DNJdWBNiIeQansddt8Ydqj8IZ17-1rhldYV2B9rVz7lBjxODwLah1iuXtXCEcw799rLAVEFFtk087mWqieDp0MuyLdLQXfVvYizs5r0MzPULsvcSJ-eYPpOesjv3HZ19wiBoH8zbgR&h=AT11Enynh1TtN9G_0EGXeH-L-NS2GXW1Js1oYGyYfdM1MZBrZkt55gomlh6kqzGrmHr59X_fVGycFGtF6EDX1iRK8iehMyF_H94vRRv4I0z58mrHhZPrIxFbbeR3-t9f4fe-CVHRYg&u=http%3A%2F%2FClickZ.com%2F%3Ffbclid%3DIwAR060BLn2i8llBI0xS2azl6aFWHLF6ws1paw_TU1SrB1aRd_Zc5vgDQWlSk ) , and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/3LXm2EDljG/ ) *.* Show Notes ---------- *Segment 1* Joseph introduces his guest, Mike Grehan, a CEO and digital marketing expert, they discuss Mike’s former career in the entertainment industry as a DJ, and how he transitioned to digital marketing. Mike explains how content is the most important aspect of any business, especially in the entertainment industry, as business’s customers come back for the content, not the ads and coding of the website. Joseph and Mike discuss the wise content strategy of publishing books, as well as Mike’s journey of writing his own book about Search Engine Optimization (SEO). They also discuss the importance of learning how Google operates, and if one figures out how Google operates, they can best use Google to promote their business and their products. Mike also explains how the book has affected his professional life, and how it launched him into prominence in the SEO industry and community. *Segment 2* Mike explains the difference between information retrieval and data retrieval, how information retrieval is finding out about things, and data retrieval is finding the exact specific thing you’re looking for. Joseph and Mike discuss the differences between structured and unstructured data, and how the content you create is unstructured data, and you can implement this content with structured data. Mike explains how the academic field of information retrieval has been around for a long time, even when search engines and SEOs first came around. They also discuss on page optimization, and how with Google updates, this strategy is no longer viable, and now creators have to focus more on the content and optimizing that content in terms of an SEO perspective. The two discuss the E.A.T., experience, authority, and trust, as an SEO strategy, and Mike explains how E.A.T. is important when implementing unstructured data. Experience focuses on knowing your audience and catering to them, Authority focuses on earning credibility for you and your website, and Trust focuses on end user data. *Segment 3* Joseph and Mike discuss the best ways for people to use structured data on their website, which is an extra signal to Google to let them know what your content is about. Mike suggests Scheama.org as a resource to learn how to properly use and implement structured data on your website. The two also discuss more in depth what structured data is, and how best to make use of structure data to your benefit. Mike explains how if one gets the E.A.T. aspect of unstructured data correct, then Google will reward you with structured data, which leads to more engagement, which leads to more structured data polish for your website for Google. They discuss the importance of creating experiences with the content, and the future of the jobs of SEO specialists are that they now need to become content experience analysts. *Segment 4* Mike discusses how he would explain what SEO to a CEO who doesn’t know what SEO is, even though in the modern day most CEOs and CMOs do know the basics of SEO, but don’t understand the value of SEO. Mike also explains how many larger businesses were not prepared for the push for ecommerce due to the Covid-19 pandemic, which lead to more CEOs now understanding the value of SEO for their business. Also how Google has become very good at training the industry to do what Google wants them to. Joseph and Mike discuss the manuscripts that Mike has written for his upcoming books, and how people can connect to Mike with any questions. Joseph brings up BrightEdge as a resource for optimizing and polishing one’s wise content.

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Last Week in Local 1/11/2021

Deep Dive into Local Search & SEO

Play Episode Listen Later Jan 12, 2021 23:11

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.Mike's Links:NYC saw most chain store closures in over a decade in 2020 https://www.retaildive.com/news/nyc-saw-most-chain-store-closures-in-over-a-decade-in-2020-report/592884/ Family Video to close all stores as last-ditch effort comes up short https://www.retaildive.com/news/family-video-to-close-all-stores-as-last-ditch-effort-comes-up-short/592897/ Apple Glass' prototype reportedly enters second stage of production https://appleinsider.com/articles/21/01/06/apple-glass-prototype-reportedly-enters-second-stage-of-production Facebook Smart Glasses Coming ‘Sooner Than Later' Without AR https://www.bloomberg.com/news/articles/2021-01-06/facebook-smart-glasses-coming-sooner-than-later-without-ar Google My Business launches new performance reporting https://searchengineland.com/google-my-business-launches-new-performance-reporting-345252 Getting started with Google Data Studio https://www.deepcrawl.com/blog/best-practice/getting-started-with-google-data-studio/ State of Online Reviews 2021 Webinar 2 pm this Thursday with Mike Blumenthal at GatherUp https://gatherup.com/blog/webinar-state-of-online-reviews-2021/ Deep Dive: Google's Question Hub Overview https://questionhub.google.com/questions#0 Jamie Indigo Question Hub needs Gmail Not G-Suite email - Twitter https://twitter.com/Jammer_Volts/status/1346174334457544704?s=20 Mary's Links:Google Maps' Moat is Evaporating https://joemorrison.medium.com/google-maps-moat-is-evaporating-6e5f0b3a900 OpenStreetMap is Having a Moment https://joemorrison.substack.com/p/openstreetmap-is-having-a-moment-dcc7eef1bb01 Expert Local SEO Predictions for 2021 – BrightLocal https://www.brightlocal.com/blog/expert-local-seo-predictions-for-2021/ The digital marketing forecast for 2021 – ClickZ https://www.clickz.com/the-digital-marketing-forecast-for-2021/264287/ 2021 Local SEO Success: Expert Tips & Predictions https://moz.com/blog/2021-local-seo-success Today's Deep Dive: Google Question Hub Overview https://questionhub.google.com/questions#0 Jamie Indigo Question Hub needs Gmail Not G-Suite email – Twitter https://twitter.com/Jammer_Volts/status/1346174334457544704?s=20

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Last Week in Local 1/11/2021

Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Play Episode Listen Later Jan 12, 2021 23:11

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.Mike's Links:NYC saw most chain store closures in over a decade in 2020 https://www.retaildive.com/news/nyc-saw-most-chain-store-closures-in-over-a-decade-in-2020-report/592884/ Family Video to close all stores as last-ditch effort comes up short https://www.retaildive.com/news/family-video-to-close-all-stores-as-last-ditch-effort-comes-up-short/592897/ Apple Glass' prototype reportedly enters second stage of production https://appleinsider.com/articles/21/01/06/apple-glass-prototype-reportedly-enters-second-stage-of-production Facebook Smart Glasses Coming ‘Sooner Than Later’ Without AR https://www.bloomberg.com/news/articles/2021-01-06/facebook-smart-glasses-coming-sooner-than-later-without-ar Google My Business launches new performance reporting https://searchengineland.com/google-my-business-launches-new-performance-reporting-345252 Getting started with Google Data Studio https://www.deepcrawl.com/blog/best-practice/getting-started-with-google-data-studio/ State of Online Reviews 2021 Webinar 2 pm this Thursday with Mike Blumenthal at GatherUp https://gatherup.com/blog/webinar-state-of-online-reviews-2021/ Deep Dive: Google's Question Hub Overview https://questionhub.google.com/questions#0 Jamie Indigo Question Hub needs Gmail Not G-Suite email - Twitter https://twitter.com/Jammer_Volts/status/1346174334457544704?s=20 Mary's Links:Google Maps’ Moat is Evaporating https://joemorrison.medium.com/google-maps-moat-is-evaporating-6e5f0b3a900 OpenStreetMap is Having a Moment https://joemorrison.substack.com/p/openstreetmap-is-having-a-moment-dcc7eef1bb01 Expert Local SEO Predictions for 2021 – BrightLocal https://www.brightlocal.com/blog/expert-local-seo-predictions-for-2021/ The digital marketing forecast for 2021 – ClickZ https://www.clickz.com/the-digital-marketing-forecast-for-2021/264287/ 2021 Local SEO Success: Expert Tips & Predictions https://moz.com/blog/2021-local-seo-success Today’s Deep Dive: Google Question Hub Overview https://questionhub.google.com/questions#0 Jamie Indigo Question Hub needs Gmail Not G-Suite email – Twitter https://twitter.com/Jammer_Volts/status/1346174334457544704?s=20

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#37 - Aalap Shah: Insider Secrets Behind SEO And The Amazon Platform

The Unicorn Perspective

Play Episode Listen Later Jun 19, 2020 57:54

CHICAGO, BORN AND RAISEDAalap Shah is a Chicago-born entrepreneur, public speaker, philanthropist, and the founder of 1o8, a fresh digital marketing start-up focused on deepening brand awareness and increasing sales for amazon + e-commerce companies nationwide. Aalap and his team at 1o8 have worked with companies like Gildan, Sweet Leaf Tea, Vetnique Labs, OHi Superfood Bars and Tio Gazpacho—just to name a few.Aalap happily shares his personal entrepreneurial story and his passion for crafting digital strategy, creating content, navigating the ever-evolving digital marketplace, and captaining the entrepreneurs' life at events far and wide. As a registered CPA and the child of Indian immigrant-entrepreneurs, business is a key part of Aalap's DNA and integral to his own personal American Dream. Aalap started his first business, a toy store, at the age of 23. Maneuvering the marketplace while building his business' brand awareness sparked a love of marketing and promotion. Aalap worked in digital marketing for years thereafter, and is now the strategic brain behind 1o8, an amazon and ecomm focused growth agency in Chicago.He has served as a keynote speaker, workshop moderator, and panelist at engagements with the National Business Education Association, Clickz, Social Media Week, Media Post, and Bloggers Week Summit and for companies such as Sears, Northwestern University, and DePaul University.RECOGNIZED AS A CRAIN'S CHICAGO EMERGING YOUNG PHILANTHROPISTAs a husband and father of three, Aalap is committed to supporting and improving K-12 education and developing his community through philanthropy. He's served as an E-Council member for the Network for Teaching Entrepreneurship (NFTE), a board member for both the Illinois Mathematics and Science Academy and Good City, and a volunteer for Teach for America. In 2013, Aalap was recognized as a Crain's Chicago's Emerging Young Philanthropist and NFTE's National Volunteer of the Year. Most recently, Aalap won the Carson Scholars Fund's Trailblazer Award.

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SPOS #719 - Ann Handley On Writing, Newsletters And Content

How's your ePresence? with Mark Galvin

Play Episode Listen Later Apr 19, 2020 62:55

Welcome to episode #719 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #719 - Host: Mitch Joel. One of my favorite people in the whole wide world is Ann Handley. Brilliant thoughts on content. One of the most insightful writers. An incredible presenter on the concepts of content marketing and storytelling. Successful businessperson. Author of two bestselling books, Everybody Writes and Content Rules (co-authored with C.C. Chapman). Currently, she runs MarketingProfs, which is a training and education company that has helped millions of professionals. Her previous company, ClickZ, was one of the first sources of digital marketing information in the world (which she sold over twenty years ago). Ann is beloved for all of the right reasons. Today, we deep-dive on writing, isolation, working through crisis, and where the best stories come from. Enjoy the conversation... Running time: 1:02:55. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Ann Handley. Everybody Writes. Content Rules. MarketingProfs. Follow Ann on Instagram. Follow Ann on Twitter. This week's music: David Usher 'St. Lawrence River'.

Brian Massey: CRO (conversion rate optimization) as a science

eCommerce Growth Show

Play Episode Listen Later Mar 30, 2020 44:19

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner at Conversion Sciences, calling himself Conversion Scientist™. And he has the lab coat to prove it. Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker at conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon. Brian Massey is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He founded The Conversion Scientist blog and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. The best takeaways: Being a conversion scientist is a journey in itself - 01:52The hidden gems in CRO experiments - 13:362020 - the year of conversion rate optimization? - 18:30Are there less data-driven experts out there? - 25:36More than best practices - 28:36Machine learning and the loss of jobs - 33:26 Podcast Notes: Brian Massey: CRO (conversion rate optimization) as a science All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

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S2 E1 "How's your ePresence?" with guest Deborah Schwartz Griffin, the Creative Connector

Play Episode Listen Later Dec 21, 2018 32:39

Join Mark as he talks with Deborah Schwartz Griffin of the Creative Connector and BCN (Business Community Network). Schwartz Griffin is a business leader in Atlanta that understands the value of relationships in business. Her tagline is "Connecting people to people and ideas to results." In this episode we discuss: Tereza Litsa's post on ClickZ, named "Six key social media marketing trends for 2019", and how her thoughts translate for business people for 2019 social media plans: In 2019, engagement is more important than ever Engagement bait is not going to be affective Create interesting, appealing and engaging content How to harness events to provide interesting content How to be a subject matter expert Social Media for sales enablement 55% of respondents who discovered a product through social media proceeded to a purchase later AI and customer service 2019 will see an improved experience Stories are going to be even more important in 2019 440m people are consuming stories Making stories more engaging Make them fun and engaging Spontaneous Authentic The end of fake followers Instagram will be removing inauthentic likes, follows and comments Deborah shared how to do strategic business better through relationships. She knows how to take a lead to a "warm referral".

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Dale Roberts - on big data, listening and analytics

The Possibility Club

Play Episode Listen Later Jan 15, 2018 32:52

These weekly podcast interviews are an informal glimpse into the life and decision-making processes of someone who is changing the world. From the arts to academia, corporate technology to community wellbeing, radical business to local politics, we are continually exploring the motivations and behaviours of people who are following their instinct to improve a system. In this chat, always possible chief exec Richard Freeman, talks to Dale Roberts about big data, eavesdropping on customers and the ambition of some technologists to make customer service and sales less about process and automation and more about listening to what people actually need. Richard asks about whether corporate surveillance of our social media chatter can ever be a good thing and who owns the ethical code behind this, if indeed there is one? The implications for this technology are overwhelming, with already demonstrably positive applications in improving cultural understanding and software that translates emotion and subtext rather than just words. Dale Roberts is Vice President of Professional Services for global software and analytics company Clarabridge. A well-known author, commentator, columnist and speaker, Dale is a critical adviser to some of the world's biggest companies on how to improve the customer experience using social and digital insights. Prior to this role, he was co-founder of Artesian Solutions, a pioneering tech business focused on social customer relationship management - and a Director of Services for business intelligence giant Cognos. Dale's first book, Decision Sourcing, is a commentary on the impact of social media on corporate decision making and his most recent, World of Workcraft, is a study on engagement, motivation and digital humanism in the workplace. Dale has been identified as one of the most influential thinkers in big data and analytics by Analytics Week, and often contributes his ideas to business and technology publications including Wired and ClickZ. --- Useful links: - www.clarabridge.com - www.youtube.com/watch?v=J6EjBwrdHgE --- You will find more ideas and discussion about critical decision-making on topics as wide-ranging as economics, music, pre-school education, virtual reality and international aid at www.alwayspossible.co.uk/podcasts

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304 – Al DiGuido: Digital Media & Publishing Pioneer

Dose of Leadership with Richard Rierson | Authentic & Courageous Leadership Development

Play Episode Listen Later Aug 23, 2017 41:21

Al DiGuido is a visionary authority for staying ahead of the “New Digital Reality.” For his influential voice on how evolving media platforms drive brand success in today’s economy, he’s known as a shaper of key digital marketing industry topics and as a contributor to CNN, Fox Business News, CNBC, MSNBC, CBC, AdAge, Business Week, New York Times, ClickZ, and ... Read More

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Automation Beyond Content Generation with Jeff Beale of MrMarketology

Search Talk Live Search Engine Marketing & SEO Podcast

Play Episode Listen Later Apr 11, 2017 59:38

This week, we’re proud to welcome Jeff Beale to STL! As a best-selling author and marketing strategist, Jeff helps businesses leverage their knowledge to gain authority status in their industry, then uses authority marketing to generate higher converting leads. With over 12 years of experience in the digital marketing space and over 230 talks on marketing to his name, Jeff has helped companies, from start-ups to Fortune 500 companies, increase their bottom line with his unique marketing optimization automation strategies. Companies that have benefited from these strategies include Turner Broadcast, The Home Depot, AT&T, Apartment Guide as well as several other well-known brands. Educating the business community on my 4 Cs of marketing is Jeff life’s work, and he’s been honored to do this by conducting an ongoing series of webcasts, podcasts, as well as speaking events such as ClickZ and Thrive.

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Automation Beyond Content Generation with Jeff Beale of MrMarketology

Search Talk Live Search Engine Marketing & SEO Podcast

Play Episode Listen Later Apr 11, 2017 59:38

fortune thrive companies automation att educating cs home depot stl content generation clickz jeff beale

047: Ad attribution for SaaS B2B - How to do it right

SaaS Insider

Play Episode Listen Later Feb 21, 2017 45:33

Adam Berke knows high performance marketing. In this episode, Shira Abel and Adam discuss ads, if they work for enterprise sales (hint: yup) and how attribution should work, as opposed to how so many are doing it. As AdRoll CMO, Adam oversees all aspects of marketing at AdRoll, including performance advertising, product marketing, and developing AdRoll’s brand. Adam is an advertising industry expert with a true passion for performance marketing. He is a published author and frequent speaker at SES, SMX, OMMA and SXSW, a guest author for ClickZ, AdExchanger, and MediaPost, and the author of The Retargeting Playbook (Wiley, 2014.) Prior to AdRoll, Adam helped launch the CPL network at Aptimus, an ad network acquired by the Apollo Group. In his four years there, he took a leadership role in almost every department: Business Development, Ad Ops, and Product Management. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com

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How to Be Your Brand’s Editor in Chief with Ann Handley

On Brand with Nick Westergaard

Play Episode Listen Later Oct 31, 2016 34:35

"The value of an editor cannot be understated. The editor is the proxy for the audience." As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about writing and editing. Most marketers have staffed up for content creation but what about editing? How do you know if you're creating what's best for your audience and brand. We discussed all of this with Ann on this week’s episode of the On Brand podcast. About Ann Handley Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She was a long time monthly columnist for Entrepreneur magazine, is a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014) is a Wall Street Journal bestseller. She currently has more than 350,000 followers on Twitter and writes about content, marketing, and life at the highly entertaining AnnHandley.com. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor. Episode Highlights "Most writers are not great editors." Many of us have staffed up for content creation but what kind of quality control do we have in place? "The value of the editor cannot be understated. The editor is the proxy for the audience." How can brands up their editing game? "Peer editing is a great start. There's also the Hemingway app and Grammarly." What about your brand's tone of voice? Branding is often squishy to many. Brand voice is something that's harder still for businesses to get their arms around. But a deeper focus on brand voice can yield stronger content. "I always ask, if your logo or label was masked, would your customers' know it's your content and not your competition's?" Looking for a great example of a brand style guide? Ann points to UberFlip. The best part? Their online style guide is public! Everyone can be involved. Ann also reminded us that a good style guide should be like "bumpers on a bowling alley." It should help you stay in the lanes. In praise of slow marketing. At Content Marketing World, Ann spoke about slow marketing. "Today we want more funnel, more pipeline, more credit. Conventional wisdom tells you that if you slow down you're road kill." In many cases "you have to slow down before you can speed up." What brand has made Ann smile recently? Freaker USA. The beverage insulation category is decidedly unsexy but not for her friends at Freaker. Ann loves getting their fun emails. To learn more, follow Ann on Twitter, check out MarketingProfs, and her website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Anna Yunker who gave us both a shout out Twitter with copies of both Get Scrappy and Everybody Writes in her reading stack. Thanks for the shelfie! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

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Build Your Personal Brand with Jeremy Goldman

Recordings

Play Episode Listen Later Jun 20, 2016 59:50

Episode 27 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Jeremy Goldman is a social media executive, entrepreneur, strategist, personal branding expert and author. He is the founder and CEO of award-winning future-proofing firm http://www.firebrandgroup.com/ (Firebrand Group). Jeremy has 15 years of experience helping brands improve their digital marketing and social media strategies, including Jurlique, Consumer Reports, L'Oreal, Colgate, Amtrack, Kiehl's Since 15, Movado and Unilever. Business Insider calls him “one of the 25 Most Influential Ad Execs on Twitter.” The co-author with Ali B. Zagat of the new book, https://www.amazon.com/Getting-Like-Professional-Opportunities-Financial/dp/1632650479 (Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success), Jeremy's first book, Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media was released by AMACOM, hitting the #1 spot on Kindle for social media and business. He is also a columnist for Inc. and a regular contributor to Harvard Business Review. Major Media AppearancesAs a recognized branding expert, Jeremy has appeared in major media outlets, including the Wall Street Journal, BBC, and CNBC. His insights have been featured in Smart Money, Mashable, Read Write Web, The Star-Ledger, Clickz, Workforce.com and Internet Retailer Magazine, and his campaigns have been detailed in Gawker and Ads of the World. Jeremy was previously AVP of Interactive and Communications for iluminage Inc., a Unilever subsidiary, launching in 2013, marking the multinational's first foray into luxury personal care. Before that he was Director of Digital Marketing for TEMPTU, Director of Global Ecommerce and New Media for Kiehl's, and Senior Global Marketing Manager, Interactive, for Jurlique. He also launched and ran a successful online direct marketing agency, WJER Consulting, serving clients in fields from fashion apparel to industrial products. Marketing SuccessUnder Jeremy's leadership, Kiehl's won the 2009 WebAward for Outstanding Achievement in Web Development, achieved a Top 25 ranking in the L2 Digital IQ Index in the Beauty & Skincare category, and received a Top 50 Facebook IQ ranking amongst all luxury brands. While at TEMPTU, Jeremy saw a number of marketing successes. He developed a partnership between TEMPTU and Beyoncé's Deréon fashion line that resulted in TEMPTU's largest-ever ecommerce sales period. During his tenure, TEMPTU won the Independent Cosmetic Manufacturers and Distributors Association Award for Website Innovation. Jeremy earned his MBA in Information Systems and Marketing at the University of Maryland's Robert H. Smith School of Business, which ranks second only to MIT in that specific combined degree. A self-described “social media overachiever,” Jeremy active on Twitter, Facebook, his blog, and more. When not working or socializing online, he likes to spend time with his wife and pets at home in New York City. Find Jeremy on Twitter: @jeremarketer. His Instagram username is @JeremyGoldman. Show TopicsHow does live video help with personal branding? How can livestreamers improve their video content? The value of focusing on fewer social media platforms Benefits of being an early adopter and of playing in a less crowded space The process of writing books and being a co-author The future of live video on Facebook

Episode 23: How To Create Content That Matters, with Ann Handley.

Build a Better Agency Podcast

Play Episode Listen Later Mar 14, 2016 45:43

Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Her book, "Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content," is a Wall Street Journal bestseller. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business." She currently has 290,000 followers on Twitter and writes about content, marketing, and life at AnnHandley.com. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor. What you’ll learn about in this episode: How agencies can educate their clients The MarketingProfs B2B Forum Strategies for working on better content instead of lots of content Why you need to focus on writing during the hiring process and throughout your agency’s work Resources for editing whether you have the budget for a human editor or not Why you need to find writers with an audience-centric point of view (and the pros and cons of hiring journalists) Tips for creating spaces for creating your best writing Ways to Contact Ann Handley: Website: www.annhandley.com Twitter: @annhandley Twitter: @marketingprofs Company website: www.marketingprofs.com B2B Marketing Forum: mpb2b.marketingprofs.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

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Ann Handley- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Reach Personal Branding Interview Series podcast

Play Episode Listen Later Feb 3, 2016 48:09

If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers. In this interview with William Arruda, founder of Reach Personal Branding, Ann Handley tells us why writing matters more now, not less. Discover Ann’s reference list of resources and other content tools to help you produce your best work. In this interview you will learn: • Why being able to communicate in writing is critical to success • The proven process and strategy of content creation, production and publishing • How to give your audience the gift of your true story BIO: Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014) is a Wall Street Journal bestseller. She currently has more than 260,000 followers on Twitter and writes about content, marketing and life at the highly entertaining AnnHandley.com. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor. Ann is based in Boston, Massachusetts. For more information about Ann, visit: http://www.marketingprofs.com/

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How to Narrow Your Marketing Focus, Stand Out and Profit: Dianna Huff Shares Her Story

Smart Solo Business

Play Episode Listen Later Jul 29, 2015 24:30

My guest on the podcast, Dianna Huff, is an award-winning digital marketing consultant. She’s also a thought leader who has made content contributions in well-known digital publications such as Forbes, BtoB, Response Magazine, Content Marketing Institute, MarketingSherpa, Marketing Profs, Clickz, Search Engine Watch and Search Engine News. Dianna launched her marketing communications consulting practice in […] The post How to Narrow Your Marketing Focus, Stand Out and Profit: Dianna Huff Shares Her Story appeared first on Smart Solo Business.

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Beating Competitors with 100x Your Budget

Play Episode Listen Later May 14, 2015 26:45

Dr. J's guest co-host Spider Graham invited Kevin M. Ryan to join in discussing the book they wrote together, Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors with 100 Time Your Spending Power. Listening to this show is a great way to get to know the authors of this book, which begins with some goal clarification work to lay the basis for developing strategy and learning the tactics of using particular digital tools. Kevin explains his desire to write a cross-disciplinary, holistic guide for small businesses in contrast to the many narrowly focused marketing books that were readily available. By emphasizing overall strategy and providing many examples, the book makes it possible to see where the various digital channels can play a role in marketing within a limited budget. Because of the Internet, anyone can now engage with potential customers, finding out what their needs and interests are. It is no longer necessary to have deep pockets to film an infomercial—YouTube is available. You can invite viewers to let you know by posting comments what they think of your message. Because of search engines and alerts, you can find almost anyone commenting about your product or service and respond to comments, whether they be positive or critical. Personal interaction takes time but is an excellent way of fostering “organic growth.” While Goliath-like companies can spend fortunes reaching wide, general audiences, the Davids use shrewd reasoning to identify a small target and deliver precisely aimed, individually tailored messages. And that is where digital marketing excels. Kevin Ryan founded the strategic consulting firm Motivity Marketing in April, 2007. Kevin is known throughout the world as an interactive marketing thought leader, particularly in the search marketing arena. Today's Motivity is a group of professionals focused on thought leadership, innovation and exacting tactical execution in a modern digital advertising agency environment. Over decades in the business, he formerly has served as global content director for Search Engine Watch and Search Engine Strategies, VP, Interactive Media for the Interpublic Group agency. Wahlstrom Interactive, and CEO of Kinetic Results, an Advertising Age Top 20 search engine marketing firm. Directly feeding our marketplace intelligence, Kevin has published hundreds of articles on search and interactive marketing in industry publications such as Advertising Age, iMedia, MediaPost, ClickZ and Search Engine Watch. His insights are universally acknowledged as best in class by marketers everywhere. His former client roster and personal case history includes market-leading brands Rolex Watch, USA; State Farm Insurance; Farmers Insurance; Minolta Corporation; Samsung Electronics America; Toyota Motor Sales, USA; Panasonic Services; and the Hilton Hotels brands.Widely quoted and recognized as an industry expert, Kevin has appeared often in our most trusted news outlets: ABC, CNN, The Associated Press, Wall Street Journal, USA Today, New York Times and numerous others. Rob ‘Spider' Graham is a 20 year veteran of the digital media buying, selling and production industries and is currently the CEO of Trainingcraft, LLC, a company providing digital advertising strategies, marketing and sales consulting and training solutions to publishers and advertisers. They provide industry leading training specifically for publisher sales teams through their CertifiedSalesTraining.com site and have just recently rolled out a training and education community for digital marketers and advertisers at spidergraham.com. Spider is an expert on many areas of digital advertising and marketing including interactive marketing, digital media sales, audience targeting and programmatic media selling and buying. Rob has over 20 years of experience designing and creating digital advertising and marketing materials-education and training products; he has spent 18 years as an adjunct Unive...

22: Susan Kuchinskas | Oxytocin and our Relationships

progress-not-perfection

Play Episode Listen Later May 11, 2015 21:15

In this episode Susan Kuchinskas discusses Oxytocin, aka “the cuddle hormone.” Why we have to learn to love, the power of the “cuddle hormone” in relationships, how to naturally raise your oxytocin and bond better with others both in your personal and professional lives. Susan Kuchinskas specializes in explaining the arcana of science and technology. She turns corporate jargon into lucid prose, finds the business case behind marketspeak, and uncovers the connections between business, technology and culture. Susan is a highly experienced journalist, business writer and author with a focus on technology and science. Her freelance articles have appeared in Scientific American, MIT Technology Review Online, WebMD and AMEX OpenForum. She reports on digital media for ClickZ and Portada, and cover connected-car tech for Telematics Update. She's done brand journalism for SAP, SunGard, Workspot and Adecco, and written brand content for Microsoft, Revinate and PowerbyProxi. She's been a senior writer at Adweek and Business 2.0, covering online marketing and media, and was a founding editor of M-Business, a magazine about the mobile industry. She's the author of Going Mobile: Building the Real-Time Enterprise with Mobile Applications that Work (CMP 2003); The Chemistry of Connection: How the Oxytocin Response Can Help You Find Trust, Intimacy and Love (New Harbinger 2009); and Oxytocin Parenting: From the Womb Through the Terrible Twos (e-book). Her specialties include: digital media; digital advertising; ecommerce; mobile media; mobile advertising; m-commerce; social media analytics and best practices for businesses; content strategy; content marketing; and neuroscience. Website: www.chemistryofconnection.com Email: susan@kuchinskas.com Twitter: @susankuchinskas ------- VISIT: www.progress-not-perfection.com SPREAD THE WORD: If you liked this episode, please subscribe in iTunes and WRITE A REVIEW. This is what helps make the podcast easily accessible to those who could benefit from it. GET NEW EPISODES DELIVERED TO YOUR PHONE: Download the Podcasts app and subscribe to the progress-not-perfection podcast to have new episodes delivered directly to your phone. FEEDBACK: If you want to bounce any ideas off me, provide show feedback, or guest recommendations, email me at zaid@progress-not-perfection.com.

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Converse, Connect and Assess Before Selling Online

Play Episode Listen Later May 11, 2015 26:42

The Social Network Show welcomes you to the first episode of The Spider Graham Series. Much has been said about getting to know your target audience by listening to social media conversations before using the channel to offer a product or service. But how do you accomplish that? Rob “Spider” Graham is a twenty-year veteran of digital media buying, selling, and production. He is CEO of Trainingcraft LLC, a company he founded to train and consult with publishers and advertisers with regard to digital advertising, marketing, and sales. In this interview, he shares highlights from Taking down Goliath: Digital marketing strategies for beating competitors with 100 times your spending power with you and Dr. J. The goal is to create opportunities to start conversations that are about your audience and not your brand by • carefully analyzing needs and interests that characterize your ideal or potential customers, you can search for conversations revolving around those topics. You might respond to blog posts with a comment or join a Twitter conversation in real time. • offering your audience unique or exclusive content or information • creating forums (blog, webinars, articles, etc.) that allow you to speak directly to the needs and interests of your prospects and customers • giving your prospects a forum where they can interact with you. Spider will return with Kevin M. Ryan, the co-author of Taking down Goliath: Digital marketing strategies for beating competitors with 100 times your spending power. Rob ‘Spider' Graham is a 20 year veteran of the digital media buying, selling and production industries and is currently the CEO of Trainingcraft, LLC, a company providing digital advertising strategies, marketing and sales consulting and training solutions to publishers and advertisers. They provide industry leading training specifically for publisher sales teams through their CertifiedSalesTraining.com site and have just recently rolled out a training and education community for digital marketers and advertisers at spidergraham.com. Spider is an expert on many areas of digital advertising and marketing including interactive marketing, digital media sales, audience targeting and programmatic media selling and buying. Rob has over 20 years of experience designing and creating digital advertising and marketing materials-education and training products; he has spent 18 years as an adjunct University professor teaching over 100 digital media development, online marketing, media buying and ecommerce business courses at the University of Massachusetts, Harvard University and Emerson College; Rob has over 12 years online course development; he has been a speaker at over 100 different digital marketing conferences and venues ; he is experienced in Rich Media advertising and audience targeting; he is the Author of Advertising Interactively, Fishing From A Barrel, Going Native and Co-author of Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors with 100 Times Your Spending Power. He has over 8 years as a monthly columnist for ClickZ.com covering Streaming and Rich Media technologies, Behavioral Targeting strategies and technologies and targeted media buying; and Rob is presently a columnist for BizJournals.com covering online business and digital marketing best practices for small businesses.

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Is Social Technology Making us More or Less Human?

Play Episode Listen Later May 6, 2015 25:27

Michelle Killebrew is a “social optimist.” In this episode of The Social Network Show, she speaks with listeners about her conviction that social technology is helping us be more human, rather than less, as many fear. Ms. Killebrew leads customer-centered marketing strategy for Social Business at IBM. Since earning a BS in Economics at Santa Clara University in the heart of Silicon Valley, Michelle has worked in IBM's Enterprise Marketing Management division, thoroughly integrating Coremetrics analytics into campaigns. She then headed up IBM's World Wide go-to-market and demand generation organization in the Smarter Commerce initiative. Now she is refining the definition of social business and creating research-based content to guide businesses in embracing it. Together Michelle and Dr. J discuss whether engagement with online communication seal us off from genuine face-to-face relationships. Whether we are inclined toward optimism or skepticism, it is important to realize that technology can be used for good or ill. Public engagement in debate and analysis of the issues involved, such as privacy, security, social skills, and human empathy, is crucial, while apathy and defeatism is a worse enemy than any of the threats technology presents. Michelle Killebrew's talk on this subject, delivered at TEDx, University of Nevada in Reno, can be watched on YouTube and you can visit her website to learn more about Michelle. Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience - from initial acquisition through to loyal customer - and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce. Previously, she headed up the worldwide go-to-market and revenue-bearing demand generation campaign strategy for IBM's new Smarter Commerce initiative, where her team was responsible for marketing B2B/commerce and enterprise marketing management solutions to meet the needs of the empowered customer. Michelle has over 15 years of high-tech marketing and holds a B.S. in Economics from Santa Clara University. You can connect with Michelle on LinkedIn and read her recent articles on ClickZ

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Incisive Media parts with ClickZ, SES, and Search Engine Watch; Google Fi, Googl

Play Episode Listen Later Apr 23, 2015 54:41

Incisive Media parts with ClickZ, SES, and Search Engine Watch. Plus, Jim Hedger and Davie Davies discuss Google Fi, Googlapolypse, or, Mobliegeddon, or, Moblapolypse, or yawn.... Facebook's Friendly – No Friend New Algo, Yahoo vs. MS. Also, Twitter cracks down on trolls and abuse. What could Twitter say that Google would care about? Sum of Us Petition to get Google to take a stand against C51.

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Incisive Media parts with ClickZ, SES, and Search Engine Watch; Google Fi, Googl

Play Episode Listen Later Apr 23, 2015 54:41

Incisive Media parts with ClickZ, SES, and Search Engine Watch. Plus, Jim Hedger and Davie Davies discuss Google Fi, Googlapolypse, or, Mobliegeddon, or, Moblapolypse, or yawn.... Facebook’s Friendly – No Friend New Algo, Yahoo vs. MS. Also, Twitter cracks down on trolls and abuse. What could Twitter say that Google would care about? Sum of Us Petition to get Google to take a stand against C51.

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The Anything Digital Series: "All About Digital Marketing"

Play Episode Listen Later Feb 22, 2015 26:56

The Social Network Show welcomes the Co-host of The Anything Digital Series, Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and his guest, Rob "Spider" Graham to the February 21, 2015 episode. Rob "Spider" Graham, Founder and CEO of Trainingcraft LLC and co-author of Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors with 100 Times Your Spending Power, talks about the reality of digital marketing strategies in today's world. Rob starts out explaining the difference between digital and traditional marketing, the struggle with building an audience given the number of marketing channels there are; how social media has leveled the playing field; advantages and disadvantages of email marketing; and the top three things that small marketing companies need to do. Rob ‘Spider' Graham is a 20 year veteran of the digital media buying, selling and production industries and is currently the CEO of Trainingcraft, LLC, a company providing digital advertising strategies, marketing and sales consulting and training solutions to publishers and advertisers. They provide industry leading training specifically for publisher sales teams through their CertifiedSalesTraining.com site and have just recently rolled out a training and education community for digital marketers and advertisers at spidergraham.com. Spider is an expert on many areas of digital advertising and marketing including interactive marketing, digital media sales, audience targeting and programmatic media selling and buying. Rob has over 20 years of experience designing and creating digital advertising and marketing materials-education and training products; he has spent 18 years as an adjunct University professor teaching over 100 digital media development, online marketing, media buying and ecommerce business courses at the University of Massachusetts, Harvard University and Emerson College; Rob has over 12 years online course development; he has been a speaker at over 100 different digital marketing conferences and venues ; he is experienced in Rich Media advertising and audience targeting; he is the Author of Advertising Interactively, Fishing From A Barrel, Going Native and Co-author of Taking Down Goliath. He has over 8 years as a monthly columnist for ClickZ.com covering Streaming and Rich Media technologies, Behavioral Targeting strategies and technologies and targeted media buying; and Rob is presently a columnist for BizJournals.com covering online business and digital marketing best practices for small businesses.

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SPOS #426 - Everybody Writes With Ann Handley

The Online Marketing Show

Play Episode Listen Later Sep 7, 2014 58:43

Welcome to episode #426 of Six Pixels Of Separation - The Twist Image Podcast. When everybody is writing, it can be challenging to find good writing (let alone, great writing). Ann Handley is a great writer. Don't believe me? Just start reading her blog. She's had an incredible career, including being the co-founder of ClickZ and she's currently the Chief Content Officer at MarketingProfs. When people ask me about what it takes to be great at writing content (online or otherwise), I think of my dear friend, Ann. I was honored to be asked to write a blurb for her just-released book, Everybody Writes. If you're going to be writing anything (from a tweet or blog post to a book of your own), this is the book you want to read, study and leave right next to whatever it is that you will be typing on. If you lead marketing teams, you're going to want to pick up a few copy for those who are responsible for the words as well. Prior to Everybody Writes, she co-authored (with C.C. Chapman), Content Rules. She's also a columnist for Entrepreneur Magazine, and a very passionate person about the power and importance of content and words. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #426 - Host: Mitch Joel. Running time: 1:02:03. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Ann Handley. Everybody Writes. Content Rules. MarketingProfs. Follow Ann on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #426 - Host: Mitch Joel. Tags: advertising podcast ann handley blog blogging brand business book business podcast cc chapman clickz content marketing content rules david usher digital marketing entrepreneur magazine everybody writes facebook google itunes marketing podcast marketing profs twitter

The Online Marketing News June 1st 2014 - Google Panda 4.0, Facebook Automated Posts, JV Zoo Updates, Zopim Bought by ZenDesk. The Online Marketing Show Episode 153

Play Episode Listen Later Jun 1, 2014 11:09

An EU ruling has ordered that people should have the right to be forgotten and have unwanted search listings about them which are deemed to be irrelevant or outdated to be removed from the SERPs. This opens a can of worms because it raises lots of concerns about fraudulent requests, freedom of information, the logistics of how Google will decide which requests to accept or reject and some other issues too, this is a big story will be covered by mainstream media so I'm sure you'll be seeing more on this as things develop. Google rolled out their Panda 4.0 update last week, so there has been another shake up in the SERPs. Rumour has it that this is the update that Matt Cutts described as being softer and gentler and will help small businesses to still be able to compete in Google's organic results. Bing ads have updated their performance trends graph to give an instant snapshot of how your ads a performing over different time periods. In Facebook news, The new Facebook Pages redesign is rolling out more widely now, I logged into my fan page the other day and I liked what I saw. Their new one column layout is much easier to look at in my opinion. They have been rolling this out slowly this last month but all pages will start to be eligible for this new page layout soon. Facebook have also announced that automated status updates or statuses coming from 3rd party apps will get less visibility in the news feed. They say that tests have shown these types of post get less engagement and they will be responding by giving them less weight in the news feed. Good news for restaurant owners, if you have a restaurant and facebook fan page, you can now upload a pdf of your menu and it will show as a tab on your facebook page. In Facebook ads news, premium video ads have now gone international, as I mentioned in previous episodes these were being rolled out in the USA but they will now start be available in the UK, Canada, Australia, Brazil, France, Germany and Japan. However Facebook are still being selective over who can use these ads, they don't want this new ad type to be ruined by poor quality ads so this will only be available to a limited number of advertisers. Pinterest have announced that business insights are coming so that brands can gauge which of their pins and boards are getting the most engagements, they will initially be providing this information by opening up it's api so that 3rd party social media analytics tools will be able to tap and report back that data. Pinterest have also announced their board widget for websites, you can paste the board into your website and people can see your latest pins and follow your boards all from your website. Yahoo have announced they will be soon to release their own video sharing platform set to try and compete with YouTube, a big task indeed, but one carrot they will be using to lure content creators over to their platform will be far great revenue sharing, we'll see what happens. Mozilla firefox may soon be rolling out sponsored content in the near future, suggesting web pages or content that may be of interest based on a person's browsing history. For us advertisers this may be a nice new shiny place to run ads, keep an eye out for that. JV zoo have been very busy releasing lots of new updates including split tests for different variations of your sales pages, custom HTML can now be added to receipt pages and prefilled order forms to make the checkout process go quicker. If someone has bought a product from JVzoo previously, they will be cookied then the next time they buy something their details will auto populate. They also worked out a deal with paypal so that subscriptions can last longer and the order value can increase. There used to be a limit of 3 years or $3,600 whichever came first but that limitation has now been increased to 10 years or $10,000 whichever comes first. Infusionsoft have announced some new updates including better website analytics, increased email sending speeds, a faster,speedier experience within the infusionsoft back office and all aspects of infusionsoft will now work on google chrome. they also have released 3 new widgets inside the infusionsoft back office. The contacts, email and sales widgets will give you a quick snapshot of your accounts most recent activity. Contest domination have released a brand new page template which allows for 2 step opt-in boxes even on a mobile device, any contest domination users may want to go check that straight away. On the subject of contest domination, Travis Ketchum the founder of contest domination will be appearing on the online marketing show in the near future. Stay tuned. Leadpages have announced a new membership level, the enterprise membership level which includes live phone support and leadpages coaching with their in-house trainers. The chat widget Zopim has been acquired by zendesk, apparently there won't be many changes in the coming months except for improved zopim/zendesk integration but there may be more changes in the future. The king of the product launch Jeff Walker has recently released his new book simply titled Launch: An internet millionaires secret formula to sell almost anything online, build a business you love, and live the life of your dreams. His products are usually high ticket so this a chance to learn his product launch secrets for the price of a book. In events... Hubspot are hosting a global event called Inbound marketing week. Over 50 events will be held through out this week at many different locations across the globe. I can't all the dates and locations here but if you go to inboundmarketingweek.org you can find out all the details and if any events are happening near you. Perry Marshall is hosting the 4-man intensive, 48 hours to reinvent your business at his home in Chicago, on the 5-6th of June and September 18th and 19th. Search marketing expo is in Seattle, Washington 11th-12th of June and Paris, France 16th-17th June. Tanner Larrson is holding the sustainable online business summit in Orlando, Florida on the 13-14th of June. The Social Media Strategies Summit is being held in Amsterdam, Netherlands on the 18th and 19th of June. Michael Penland is hosting the internet marketing success seminar in Orlando, Florida on 27th – 29th of June. Infusionsoft are holding their infusionsoft university events at several locations over the next few months. Chandler, Arizona 10th-13th of June, London England on the 24th – 27th of June and Chicago, Illinois 22nd – 25th of July. Also they are holding one of their implementation accelerator events in Chandler, Arizona on the 18th – 20th June. Youth Marketing 2014 will be taking place in London, England on the 1st of July. SES, Search Engine Strategies event is in Atlanta, Georgia, on the 9th of July. Digital Exchange will be taking place in Brighton, England on the 10th of July. Kevin Nations is hosting Big Money from small events at his home, spa nations in Las Vegas, Nevada on the 18th-20th of July. Kevin Nations and Adam Spiel will be teaming up to host another event at spa nations on the 29-31st August. Chris Ducker is hosting the New Business mastermind in New York on July 21st. Clickz live is going to be in Hong Kong, 5th-7th August and San Francisco, California 11th – 14th of August. Jack Canfield is hosting Breakthrough to success in Scottsdale, Arizona 11-15th of August. Podcast movement 2014 is being held in Dallas, Texas on the 16th – 17th of August. Speakers include Chris Brogan, Jaime Tardy, Cliff Ravenscraft, John Lee Dumas and more. Martech the Marketing Tech conference will taking place in Boston, Massachusetts 19-20th of August. JV Zoo will be hosting Marketing Mayhem live in Orlando, Florida on august 28th-31st. Speakers include Mike Filsaime, Joel Comm, Armand Morin, Daven Michaels as well as JVzoo.com founders E. Brian Rose and Bryan Zimmerman. Oh and Vanilla Ice will be performing at the official party too! And last but definitely not least Brian Kurtz is hosting Titans of direct response in honour of his late business partner Marty Edelston. It's 11th-12th September in Stamford, Connecticut. This really is going to be amazing event Gary Bencivenga who rarely ever speaks is coming out of retirement to speak at this event. The rest of the line up is incredible too, Joe Sugarman, Dan Kennedy, Jay Abraham, Perry Marshall, David Deutsch and many, many more will be at this conference.

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Future ClickZ Live Speakers: Pay to Speak Rumor? Click Z Live Toronto 2014

Play Episode Listen Later May 15, 2014 55:40

Future ClickZ Live Speakers: Pay to Speak? We hear the buzz regarding this growing rumor. Plus, we get an account of the Keynote ClickZ Live Toronto whereTwitter Canada MD Kirstine Stewart where theFormer EVP of CBC discussesl How Twitter Fits into the Vast Digital Marketing Ecosystem.Related articles across the webGoogle Penguin and Panda Updates; SMX Toronto 2012 RecapSES Conference Renamed ClickZ Live; Google Feature Requests For Webmaster ToolsSEO Then and Now

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Future ClickZ Live Speakers: Pay to Speak Rumor? Click Z Live Toronto 2014

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Play Episode Listen Later May 15, 2014 55:40

speaker toronto speak rumors cbc clickz

The Regulators Social and SEO News May 8th 2014

SEO Radio

Play Episode Listen Later May 8, 2014 67:18

Here's the video version (podcast is below that); Where SEM is concerned Google+ is alive and well just parking Google now offline cards indoor maps store inventory New intro videos at YouTube Danny takes a shot at ClickZ? Google's Matt Cutts on: over time back links will become less important Google fixes sub directories dupe content Social media link building for small businesses the Regulators: Terry Van Horne Steve Gerenscer Dave Harry iTunes and the Dojo Radio iPhone App!

The Online Marketing News April 20th 2014 - Heartbleed, Klout App, Twitter App-Install Ads & Facebook Slap Like-Baiting. The Online Marketing Show Episode 111

The Online Marketing Show

Play Episode Listen Later Apr 20, 2014 5:34

Hi, welcome to the online marketing show, this is Joey Bushnell and this is today's online marketing news. As you may have heard already, there is a major security issue called Heartbleed which has affected some huge websites and it means you need to go and change your passwords. So many sites have been affected so there's no point trying to list them here, if I were you, just to be safe, change your passwords for all your most important websites that you use most regularly, or contains sensitive information such as online banking. Twitter has released app-install ads which will help advertisers to promote apps so that mobile users can directly download on their mobile device. Twitter UK have also launched their real time own the moment calendar for advertisers which will help them to tie their ads with events such as seasonal events, Christmas, easter, Halloween, TV events, the season finale of game of thrones, sporting events, the world cup final, cultural events, such as international pillow fight day, business events like the The business show and even Twitter events based around the live webinar trainings that Twitter hold regularly. Facebook have declared war on like and share baiting posts. If you use the word “like” or the word “share” or “comment” then their edge rank algorithm will give you less exposure in peoples newsfeeds. Great news for Facebook advertisers though, the facebook ads being shown in the right hand column on desktops and laptop users are going to be made bigger, more real estate to play with. Google have announced the full rollout of +post ads where your Google + posts can be turned into adverts on Google's display network. In previous shows I've mentioned this was in testing but now Google are rolling this out to all brands so go give it a try! LinkedIn has a new feature in their inbox, you now have the ability to write a note or set a reminder, if you do not have time to respond right away. This makes their inbox much more like a CRM tool, very handy. Klout have released their mobile app for IOS and say they will be releasing an Android version in the near future too. Groupon have announced in-store coupons to freebie offers. Major retailers can get floods of new traffic and custom by offering the coupon code over at groupon, which can be used on their own website. This is for big brands for the time being but groupon have said they plan to expand this to small businesses later this year. After recent updates from clickbank and JVzoo, the affiliate platform Deal Guardian have raised their game too by now offering custom affiliate commissions for specific affiliates and customized, branded checkout pages. Perhaps the most popular internet marketing forum on the web, The Warrior Forum has been sold to freelancer.com for 3.2 million dollars. This will hopefully lead to improvements and innovations over at warriorforum.com, let's wait and see. Wordpress 3.9 has just been released, if you have a wordpress site make sure you go and upgrade to the latest version asap. In events... The PR Summit is taking place in London, England the 29th of April. Mobile Marketing 2014 is taking place on the 30th of April in London, England. Brand us social are holding an online marketing event for those in the fashion and beauty industry, in London, England on the 1st of May The Data Summit, the data management and big data conference will be held in New York on the 12-14th of May. Clickz live in Toronto, Canada May 14th – 16th and in Shanghai, China 27th-29th May. For those of you in the network marketing industry Matt Lloyd is hosting The Home Business Summit in Seattle, Washington on the 30th May through to the 1st of June. Ray and Jessica Higdon will be holding Top Earner Academy 2 in Orlando, Florida on the 12th-15th of June. The Performance Marketing Summit is being held in Denver, Colorado, on June 17th. Jeremy Shoemaker will be amongst those speaking.

ClickZ Live New York 2014 Highlights; Google Launches April Fools Pokemon Hunt

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Play Episode Listen Later Apr 4, 2014 54:42

ClickZ Live New York 2014 Highlights: Chair Mike Grehan Resigns;Google launches April Fools Pokemon hunt on Google Maps;Google: PageRank Not Popularity Topical PageRank Helps and Authority On Subjects Coming,Related articles across the webApril Fools: Pokemon hunting comes to GoogleGoogle Adwords Third Party Ad ServingLife After Google Encrypts All Organic Search Keywords; Mega SERPS; Google: Retiring PageRank?Page Speed Ranking Factor Not More Important On Mobile Search; Yahoo Defeats Google: Gets More Unique VisitorsComparing Google Penguin and Panda: Drops in Rankings

ClickZ Live New York 2014 Highlights; Google Launches April Fools Pokemon Hunt

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Play Episode Listen Later Apr 4, 2014 54:42

SES Conference Renamed ClickZ Live; Google Feature Requests For Webmaster Tools

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Play Episode Listen Later Nov 21, 2013 55:46

SES Conference Renamed ClickZ Live; Google Feature Requests For Webmaster Tools; More new suggestions for Googles Webmaster Tools. Plus, Jim discusses Social Media for Civic Good when Canadian Tire chose to boycott to pressure the TV show Ford Nation (hosted by Toronto Mayor Rob Ford and his brother, Councillor Doug Ford) to be cancelled.

SES Conference Renamed ClickZ Live; Google Feature Requests For Webmaster Tools

tv social media google conference feature requests renamed webmasters rob ford canadian tire toronto mayor clickz webmaster tools ford nation

Play Episode Listen Later Nov 21, 2013 55:46

SPOS #326 - The Converged Media Imperative With Rebecca Lieb

Play Episode Listen Later Oct 7, 2012 31:40

Welcome to episode #326 of Six Pixels Of Separation - The Twist Image Podcast. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media (you can listen to that conversation right here: SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb). At the time, she had recently joined the Altimeter Group and was about to release a research report that was co-authored by Jeremiah Owyang titled, The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. While the report came out in July 2012, the content could not be more in-line with the recent advertising conversations that are being had in relation to the efficacy of advertising on Twitter and Facebook and beyond. In an effort to better understand what marketers need to know about paid, earned and owned media, the time was ripe to dig into their research and have Rebecca break it all down for us. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #326 - Host: Mitch Joel. Running time: 31:39. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation Rebecca Lieb. Content Marketing. Altimeter Group. The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. The Truth About Search Engine Optimization. ClickZ. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #326 - Host: Mitch Joel. Tags: advertising podcast altimeter group blog blogging brand business book content marketing david usher digital marketing earned media facebook itunes jeremiah owyang marketing marketing blogger marketing podcast online marketing online social network owned media paid media podcast podcasting rebecca lieb social media the converged media imperative

SES San Francisco 2012 Preview

SEO Rockstars

Play Episode Listen Later Aug 7, 2012 33:51

SES San Francisco 2012 Preview as we look into the education, the expo, and the nightlife experiences to look forward to with Mike Grehan (Group Publishing Director Interactive with Incisive Media, publisher of Search Engine Watch,ClickZ and producer of the SES Conference), Jonathan Allen (Director of SearchEngineWatch.com)and Laura Roth (Senior Conference Manager at Incisive Media New York).

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SES San Francisco 2012 Preview

SEO Rockstars

Play Episode Listen Later Aug 7, 2012 33:51

education preview expo jonathan allen search engine watch clickz ses san francisco

SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb

Play Episode Listen Later Jul 29, 2012 53:51

Welcome to episode #316 of Six Pixels Of Separation - The Twist Image Podcast. I've been following Rebecca Lieb's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization, is a must-read. Most recently, she published a book titled, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media. After interviewing Jeremiah Owyang from Altimeter Group (you can listen to that show right here: SPOS #303 - Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang), he recommended that Rebecca come on to the podcast, as she joined Altimeter Group as their Advertising and Media Analyst. How could I say no? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #316 - Host: Mitch Joel. Running time: 53:51. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation Rebecca Lieb. Content Marketing. Altimeter Group. The Truth About Search Engine Optimization. ClickZ. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #316 - Host: Mitch Joel. Tags: advertising podcast altimeter group artists for amnesty blog blogging brand business book clickz content marketing david usher digital marketing facebook itunes jeremiah owyang marketing marketing blogger marketing podcast online social network podcast podcasting rebecca lieb search engine watch social media the truth about search engine marketing

SPOS #231 - How To Make Your Content Rule With Ann Handley And C.C. Chapman