Podcasts about global ecommerce

Today we dive into the future of omnichannel ecommerce with Sayed Suhail Gaffar, VP of Global Ecommerce at Topps Company. Sayed shares how the iconic collectibles brand expanded globally, modernized its customer experience across channels, and why setting customer expectations, and meeting them, is the ultimate driver of loyalty. Tune in for strategies on balancing retail partnerships, ecommerce growth, and digital innovation in a fast-changing market.

Brad Wolansky is the Chief Executive Officer at Dover Saddlery, the largest multichannel retailer of equestrian products in the United States.  Brad brings a wealth of leadership and experience to the business. His strengths in operational excellence, omnichannel marketing, product development, and over 30 years in retail both in the private and public sectors, coupled with his passion and drive to put the customer first, establishes Brad as a strong leader and mentor for growing brands.   In addition to Brad's current position as Dover Saddlery CEO, he spent time as Chief Digital Officer at Performance Sports Group via Boston's B2C Partners, President, Consumer Direct, and President, Fundraising as well as Chief Marketing Officer for Yankee Candle, part of Newell Brands. Prior to joining Yankee Candle, Brad was CEO of The Golf Warehouse for Redcats USA and spent over 10 years with The Orvis Company, managing catalog, and product development and most recently VP of Global E-Commerce. Brad was also Director of E-Commerce Merchandising for Wilson's Leather, spent time at L.L. Bean, has engineered two start-ups, and for ten years ran a family-owned group of luggage and gift stores. Dover Saddlery® brand riding apparel, equestrian wear, bridles, saddles and other tack is developed by riders, for riders. Leveraging nearly a half-century of equestrian expertise and world-wide contacts in the equestrian industry, product development teams at Dover Saddlery are able to offer just the right choices for you and your horse. Whether you compete at the international level, your local circuit, lesson weekly or simply enjoy leisurely rides, you can count on the Dover Saddlery brand for a full selection of products to outfit your horse and yourself in complete comfort and classic style. Every item is 100% satisfaction guaranteed.

In this insightful new installment of the Global e-Commerce Leaders Podcast, host Michael LeBlanc reconnects with Jim Okamura, Co-Founder of the Global eCommerce Leaders Forum (GELF), to discuss the future of global retail, the evolving mission of GELF, and how the community is responding to today's rapidly changing international marketplace. They begin by reflecting on the legacy of the late Kent Allen, a fellow GELF Co-Founder whose passing deeply impacted the organization and the broader e-commerce sector. Jim shares stories of Kent's passion for connecting people and forging solutions, highlighting how Kent's genuine commitment to global growth laid the groundwork for GELF's unique blend of community and expertise.Throughout the conversation, Jim explains the necessity of reimagining GELF's programming and events calendar to address the latest complexities in worldwide commerce. From evolving trade regulations and tariffs to the shifting needs of both established and emerging brands, he stresses the importance of gathering global retail leaders more frequently to tackle pressing concerns in real time. This rethinking involves a deeper focus on segmentation—recognizing that seasoned international brands need more advanced strategies, while newcomers require foundational guidance on cross-border logistics, market entry, and localized marketing.Listeners will learn about planned workshops, digital channels, and in-person meetups designed to foster constructive dialogue and knowledge sharing. Jim previews how GELF aims to partner with complementary associations—such as those in logistics, language translation, and supply chain—to further expand the ecosystem of global practitioners. By diving into topics like cross-border wholesaling and franchising, along with direct-to-consumer e-commerce, GELF is poised to address a full spectrum of global commerce opportunities.Finally, Michael and Jim look ahead, encouraging community members—ranging from enterprise veterans to rising DTC players—to share feedback, collaborate on new initiatives, and join a reinvigorated conversation about global retail expansion. The episode concludes with a heartfelt dedication to Kent Allen's memory, reminding listeners of the spirit of connection and innovation that underpins the Global eCommerce Leaders Forum. Whether you're a seasoned multinational brand or exploring your first international venture, this episode provides invaluable insights and a roadmap for thriving in the ever-evolving world of cross-border commerce.Support the GoFundMe for Kent Allen's memorial bench here:https://www.gofundme.com/f/memorial-bench-for-kent-at-golden-gate-park   Presented by StreamCommerce, a full-service consultancy that ideates, strategizes, and executes growth marketing solutions for their clients. They partner with people and brands they believe in, to create websites that are deeply committed to the user experience and that drive omnichannel digital transformation. StreamCommerce increases your bottom line sustainably by delivering a customer experience that's true to your brand. Their team of industry experts allows them to make informed and strategic decisions quickly. As the world changes, we listen, and they deliver world-class e-commerce websites on Shopify Plus.

The conversation discusses the challenges merchants face in creating optimized product descriptions and how automation can streamline this process. It highlights the importance of generating copy that is not only engaging but also optimized for search engines to enhance conversion rates.TakeawaysMerchants spend a lot of time on product descriptions.Automated tools can generate optimized product descriptions.The generated text is tailored to the context of the site.Automation helps in creating copy for various site elements.Effective copywriting is crucial for e-commerce success.SEO optimization is key for product visibility.Automation can save time for merchants.The right copy can significantly improve conversion rates.Understanding the target audience is essential for effective copy.Merchants can focus on other tasks while automation handles descriptions.Chapters00:00Introduction to Wix and E-commerce Growth03:15AI Innovations in E-commerce05:59Streamlining Store Management with AI08:52Future Roadmap and Innovations at Wix11:51Expanding E-commerce Beyond Borders

Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.

In this episode, Will Laurenson speaks with Donal Breslin, Managing Director of Nomad the Label, about scaling an e-commerce brand from market stalls to an eight-figure business. Donal shares how they successfully expanded to the US, the role of video in marketing, and the challenges of international logistics. They also discuss influencer marketing, AI-generated brand ambassadors, and how to build customer trust through social proof and real-time engagement. If you're interested in growing an e-commerce brand, this episode is full of insights on scaling, content strategy, and adapting to global markets.

After a decade of rapid growth and experimentation, ecommerce for many is moving into a more mature phase, while of course still being incredibly dynamic. Many companies are finding that the new opportunities for category growth lie in establishing the best practices for omnichannel execution and then scaling those capabilities while adapting it to each local market. Vivian Valks, Global Ecommerce Acceleration Manager at Arla Foods, has been at the front lines of that ecommerce growth curve at Mondelez and at Arla. She is now leading Arla's efforts to bring together the crossfunctional collaboration across teams and in every market to improve the consumer's omnichannel shopping journey and drive better results. She joined the podcast to lay it all out.

Today on a special edition of our show:Remembering Kent AllenEvolution of Global eCommercePioneers in Cross-Border TradeCurrent Trends and PlayersJim OkamuraPartner, McMillanDoolittle and co-founder, Global E-Commerce Leaders ForumJim has over 25 years of consulting experience focused on strategic planning in the retail industry. His work in retail innovation and digital transformation has resulted in industry-leading thinking on retailer best practices and strategy. Jim has published global and national retail studies and has been a featured speaker at the NRF, Shop.org, and many international conferences. In 2013 Jim co-founder the Global E-Commerce Leaders forum, a digital retail community and conference series focused on global growth strategies for consumer brands. Jim has developed growth strategies for clients such as Adidas, Bridgestone, Maurices, Dress Barn, Gap, DSW, LensCrafters, Nike, Neiman Marcus, Souris Mini, Timberland, Victoria's Secret, Lowes, Crate and Barrel, MasterCard, Walgreens, Marriott and Emart. Scott SilvermanCo-Founder CommerceNext; Co-Founder, Global Ecommerce Leaders ForumSilverman has been active in the retail and ecommerce industries for more than 20 years and is passionate about digital commerce and the innovation driving the industry. In 2013, Silverman co-founded the Global Ecommerce Leaders Forum, a forum and series of conferences for international and cross-border ecommerce. In 2017, Silverman co-founded CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands.Silverman began his career in ecommerce in 1999 where he led National Retail Federation's digital division, Shop.org, until 2010. During his time at NRF he launched the Shop.org Annual Summit and a number of research studies. He co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for NRF's Ray Greenly scholarship fund.In honor of Kent Allen:A digital commerce industry analyst for the last twenty plus years, Kent's research and thought leadership has strongly influenced the development of the global/cross-border ecommerce sector. Since collaborating with Jim Okamura on the industry's first international ecommerce benchmark study in 2008, Kent has published a wide collection of reports and articles chronicling the rise of global ecommerce ecosystems.Kent also leads strategy, industry analysis, thought leadership and content marketing initiatives that focus on omnichannel commerce and digital marketing innovations. His work includes executive research, industry speaking engagements, white papers and case studies, social content, webinars, and retail tours for retail and consumer goods executives. His latest focus, The Global Customer Journey Project explores how the online shopping journey differs in markets around the world.The Research Trust's industry marketing programs help innovative digital companies tell their story and build ongoing relationships with prospects, established clients and partners. Kent's practice provides a mix of strategic planning services, best practices research and market analysis for global brands and technology partners striving to better serve connected consumers around the world.

Welcome to the 67th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Breanna Fowler, Head of Global Online Experience at Dell, for an in-depth discussion on her fascinating career journey and the challenges of unifying Ecommerce across 32 countries. Breanna discusses actionable insights on using data to optimize customer experiences, the role of AI in personalization, and the challenges of navigating cultural differences in global markets. Learn strategies for driving customer satisfaction, transforming digital platforms, and staying ahead in the evolving Ecommerce landscape.

Could you share the story of how you got started in your career and what inspired you to pursue a path in eCommerce?   With your focus on continuously driving business results, what have been some of the key levers or strategies you've implemented to consistently improve eCommerce performance in the competitive CPG landscape?  What are the key differences in developing an eCommerce strategy for a global market versus regional or local markets, and how are you approaching this balance at Congo Brands?  How do you foster collaboration between your eCommerce teams and other departments, like marketing and supply chain, to ensure seamless execution of digital initiatives?  What excites you the most about the future of eCommerce in the CPG industry, and how do you see new technologies and consumer trends shaping the way brands will engage with customers in the coming years?

The global e-commerce logistics market is projected to grow to more than US$1.9b by 2032. Asia Pacific alone has dominated the e-commerce logistics market, with a market share of 41.61% in 2023. That’s where Anchanto, a leading B2B e-commerce and logistics SaaS provider comes in. Their integration of AI and robotics not only aligns with the e-commerce growth in recent years, but has also streamlined operations for thousands of businesses, driving substantial cost savings and efficiency. On The Right Business, Hongbin Jeong speaks with Vaibhav Dabhade, Founder and CEO of Anchanto to find out how this company has gone from a startup to a global leader in the B2B space. See omnystudio.com/listener for privacy information.

In this Greatest Hits episode of The Ecommerce Toolbox: Expert Perspectives, Christopher Cowger, Senior Vice President of Global Ecommerce and Online Experience at Dell, shares invaluable insights on balancing AI innovation with customer trust. He explores how Dell is revolutionizing ecommerce through generative AI while maintaining brand identity, discusses the importance of building diverse teams, and reveals strategies for integrating AI across both customer-facing and operational aspects of the business.

Sustainability continues to be a goal for the supply chain industry to benefit both businesses and the world they inhabit. One effort to help achieve that goal is sustainable aviation fuel. But what is it exactly and how can companies leverage it to reduce emissions across their supply chain? Leendert Van Delft of DHL Express joins us to  share his insights into the sustainable aviation fuel movement. For more information: https://www.dhl.com/us-en/home/innovation-in-logistics/logistics-trend-radar/sustainable-fuels.html DO YOU WANT TO RESPOND TO THIS EPISODE? Call our Dialog Line: 888-878-3247 DOWNLOAD THE NEW INBOUND LOGISTICS APP featuring the updated and expanded Logistics Planner! Available on iTunes and the Google Play Store: bit.ly/ILMagApp  bit.ly/ILMagAppGoogle Are you a #logistics Thought Leader that would like to be featured on the Inbound Logistics Podcast?  Connect with me on X:  @ILMagPodcast   Email me: podcast@inboundlogistics.com   Connect with Inbound Logistics Magazine on LinkedIn: https://www.linkedin.com/company/inbound-logistics Follow us on Twitter: www.twitter.com/ILMagazine Like us on Facebook: www.facebook.com/InboundLogistics Catch our latest videos on YouTube: www.youtube.com/inboundlogistics   Visit us at www.inboundlogistics.com

In the 1990s, iHerb started out as a small California start-up selling St. John's Wort online but quickly saw global demand, receiving orders from five different countries on its first day alone.

Welcome to this episode of Mastering eCommerce Marketing, hosted by Eitan Koter. Today, Eitan chats with Justus Klover-Schlotfeld, Chief Executive Officer of NEX, a global SaaS platform headquartered in London. NEX connects technology providers, industry experts, and retailers to simplify cross-border logistics and eCommerce operations.In this episode, Justus shares the vision behind NEX and how it grew from identifying a gap in cross-border supply chain logistics. He explains how NEX brings together the best technology providers to create a more seamless, efficient eCommerce ecosystem. Eitan and Justus discuss key challenges and opportunities in global eCommerce today, including the impact of direct fulfillment from China, the role of AI in logistics, and how data-driven decisions can improve efficiency.They also explore how NEX helps retailers expand globally through its network, offering solutions that simplify customs processes, improve supply chain management, and give retailers more control over their operations.Later, Justus offers some practical advice for eCommerce businesses looking to scale internationally and shares a bit about how he balances his busy work schedule with family life and sports. If you're looking for strategies to optimize your eCommerce supply chain or are curious about how technology is transforming cross-border logistics, this episode is packed with valuable takeaways.Let's jump into the conversation with Eitan and Justus.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Justus Klüver - Schlotfeldt, Chief Executive Officer at NeX eCommerce LinkedIn: https://www.linkedin.com/in/justus-kl%C3%BCver-schlotfeldt-265a5380/NeX eCommerce: https://nex-network.com/Watch the full Youtube video here:https://youtu.be/PaO9AZk4GCwTakeaways:NEX is a global acting ecosystem for cross-border e-commerce, connecting technology providers, logistics companies, and...

Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on. We invited Nabil Malouli, who heads up eCommerce at the one of the world's largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… and more. Here are some of the discussion points in this conversation: How best in class companies are preparing for covid Must-do's ahead of peak season Learnings from the past The role of current disruptions Excess inventories Covid seasonality effect

In dieser Episode spricht Host Florian Vette mit Andreas Stark, Head of Global E-Commerce bei STABILO. Andreas verantwortet die globale E-Commerce-Strategie des Unternehmens und gibt im Podcast tiefgehende Einblicke in die Direct-to-Consumer (D2C) Transformation bei STABILO. Gemeinsam werfen Andreas und Florian einen Blick auf STABILO als Marke und beleuchten, wie das Unternehmen seine Produkte aktuell verkauft. Andreas erklärt, welche Veränderungen durch den D2C-Fokus anstehen und warum dieser Schritt notwendig war. Was bedeutet das für das gesamte Sortiment? Und welche Rolle spielen Händler dabei zukünftig? Andreas spricht über die strategischen Entscheidungen in zentralen Bereichen wie Sortiment, Logistik, Preisgestaltung und Organisation. Welche Produkte schaffen es in den Online-Shop, wie sieht die Preispolitik aus, und wie wird STABILO in Zukunft auf Marktplätzen wie Amazon oder Kaufland vertreten sein? Andreas gibt uns exklusive Einblicke in die zentralen vs. länderspezifischen Steuerungen und erklärt, wie die Balance zwischen lokaler und globaler Strategie funktioniert. Ein weiteres zentrales Thema ist die neue Organisationseinheit, die seit Mitte diesen Jahres die D2C-Aktivitäten koordiniert, sowie die aktuellen Herausforderungen rund um Middleware- und SAP-Implementierungen. Am Ende der Episode erfahrt ihr, wie STABILO seine Multi-Channel-Strategie umsetzt und welche nächsten Schritte in der Transformation geplant sind.

Sea 4 Ep 27  ”eTail Boston Live with Kelsey Knight of Slumberkins 8/20/2024   LIVE from eTail east in Boston, MA we bring you a spectacular conversation with the VP of Global Ecommerce at Slumberkins Kelsey Knight. Guest co-host, Lauren Livak-Gilbert joins Scotty O as we cover loyalty programs, marketplaces and developing new sales and social channels.  Always Off Brand is Ecommerce Simplified, Learn & Laugh!    Etail Website: https://etaileast.wbresearch.com/ eTail Palm Springs CODE FOR 20% OFF - ETAILPARTNER February 24-27 2025   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Kelsey Knight  LinkedIn: https://www.linkedin.com/in/knight-kelsey/   Guest Co-Host Lauren Livak Gilbert LinkedIn: https://www.linkedin.com/in/laurenlivak/ Website: https://www.digitalshelfinstitute.org/ Podcast: Unpacking The Digital Shelf: https://www.digitalshelfinstitute.org/ecommerce-podcast/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Headlines:- Dubai Taxi Company Reports 14% Revenue Growth, Reaches $297 Million-Inside Out 2 Becomes Biggest Animated Film Ever, Surpassing Frozen II Amid Disney Boycott Calls-Saudi Arabia is among 80 countries preparing to sign a global agreement on e-commerce

As the world's number-one PC manufacturer, Lenovo's mission is to deliver smarter technology for everyone. The company journey has transformed from a wholesale business to a DTC model supported by rich data and analytics delivering world-class experiences for its users. How did they do it? Join Shelley and Jennifer Downes, Lenovo's CMO of Global eCommerce, as they discuss how attracting repeat customers for a business based on infrequent purchases requires innovative thinking.The new Lenovo customer-centric approach has resulted in a 28 percent increase in digital orders. Listen and learn!For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

In this episode of The Frictionless Experience, hosts Chuck and Nick chat with Naveen Gunti, VP and Head of Logistics, Digital, and Technology at American Eagle Outfitters Inc. Naveen shares his extensive background in e-commerce and digital technology across various global markets and the complexities of adapting American Eagle's brand and operations to different cultural, linguistic, and market conditions, emphasizing the importance of localized content and customer-centric strategies.Get ready to:Learn the importance of adapting a brand's identity and operations to match the cultural and consumer specifics of different international markets.Gain insights into how to effectively reduce friction by aligning digital experiences with local consumer behaviors and preferences.Discover the critical role of technology in enhancing both digital and physical shopping experiences to meet regional needs effectively.

Join the entrepreneurial evolution as Jan K. Gorczynski, a powerhouse in the Keto business landscape, unravels his journey from a skeptic to a mogul. From real estate and pharmaceuticals to the helm of BEKETO, a flourishing empire in the ketogenic world, Janek's story is a testament to the transformative power of dietary change and sharp business acumen. This episode is a treasure trove of insights for anyone intrigued by the intersection of health optimization and peak business performance.As summer peaks around the corner, Janek and I dive into the keto lifestyle, tackling the myths about its costliness and complexity head-on. With practical advice on maintaining the diet through travel and social events, Janek's narrative proves that a varied and satisfying menu is attainable within keto's constraints. Beyond the plate, we explore the kinetic world of supplements like MCT oil, revealing how these additions can bolster your energy and ketone production without breaking the bank.But wait, there's more than just keto talk! Janek walks us through the labyrinth of scaling a brand across international borders, sharing secrets of e-commerce expansion and the significance of niche market research in 22 global markets. We also peel back the layers of personal growth, discussing how to navigate the social dynamics of success and the importance of authentic relationships. This episode is not just curating a successful lifestyle; it's the blueprint for an empire built on the foundation of well-being and strategic growth.CONNECT WITH JANEK:Instagram: https://www.instagram.com/ketopresident/Company Website: https://beketo.pl/Support the Show.SHOW NOTES❤️ If you like what we do, please consider becoming a Supporter of the show ››› Work with me

Navigating E-Commerce Success with Mike Begg (Recorded Live on Clubhouse March 8, 2024)  This week, we were joined by Mike Begg, CEO of AMZ Advisers, into the essentials of thriving in the e-commerce landscape. Mike shares his insights on the importance of passion, strategic content creation, and leveraging platforms like Amazon for global expansion. Discover expert strategies for driving sales, generating authentic reviews, and adapting to the dynamic world of online retail. Hosts: Colin C. Campbell, Michele Van Tilborg Guest: Mike Begg

https://youtu.be/XLPsHAiE3QEIn this episode, our host Eitan Koter sat down with Guy Rotberg, Head of Ecommerce at Mashbir, one of Israel's largest retailers, and we've discussed Guy's journey from practicing law in Israel to diving into the dynamic e-commerce sector in China and the United States.You'll hear about Guy's experiences in the early days of China's internet boom and his innovative approach to job searching in a country with vast opportunities and challenges. Discover how his legal background played a role in his transition to entrepreneurship, and his insights into the evolution of e-commerce in both China and the U.S.We also discuss Guy's return to Israel and his impactful roles in leading grocery and department store chains, focusing on strategies for customer retention and adapting product lines to meet evolving market needs. Guy shares his perspective on the potential of omnichannel strategies and his approach to balancing work satisfaction with career growth.Tune in for an insightful conversation about career transitions, the ever-changing landscape of e-commerce, and the journey from a traditional profession to a dynamic and evolving industry. It's a story of adaptability, insight, and the willingness to embrace new challenges in the digital world.Chapters:00:00 Introduction and Background02:55 Transition to China and Entrepreneurship06:03 Transition to E-commerce in the US10:04 Transition to E-commerce in Israel15:01 Challenges and Opportunities in E-commerce25:02 Product Variety and Brand Development30:01 Offline and Online Integration35:00 Future Plans and Fun FactGuy's LinkedIn profile: https://www.linkedin.com/in/guyrotberg/Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

Get ready to dive into the intricacies of international e-commerce expansion with guest Riki Hooker, General Manager at Global E-commerce Experts. Global E-commerce Experts specializes in facilitating e-commerce through their portfolio of strategically placed 3PL warehouses. Offering insights on how brands can navigate and succeed in global markets, Hooker shares valuable strategies for brands looking to expand from the European market to the United States and vice versa.Utilize our 3PL fulfillment services for all of your logistical needs. Email Kevin directly at kevin@thenewwarehouse.com Free floor tape and floor sign samples from Mighty Line! Get yours here.Follow us on LinkedIn here for more content.Support the show

In this episode of the podcast we dive into the global world of Joshua Halpern. A visionary leader who's shaping the future of global e-commerce with Shopline.com and his Getting to Global Initiative. We explore:- The Global E-Commerce Revolution: Joshua's role in driving Shopline's expansion across North America and his pivotal work with the Getting to Global Initiative, revealing insights into digital trade strategies and international business.- A Journey of Influence: From his early adventures abroad to his influential roles with the U.S. Department of Commerce in China, Joshua shares his unique experiences and the impact of cultural exchange on his professional path.- The Power of Language and Understanding: Joshua discusses the importance of language in connecting cultures, highlighting his personal journey with Spanish and Chinese, and how it fueled his professional endeavors.- Innovations in Global Trade: Dive into Joshua's insights on the current state and future of global e-commerce, including the role of AI, social commerce, and the importance of cross-border understanding.Throughout the show we talk about key topics like:- The significance of cultural immersion in shaping global business strategies.- Insights into leading a major e-commerce platform's expansion.- The crucial role of language and cultural understanding in international commerce.- Future trends in global e-commerce and digital trade.Join us for a thought-provoking episode that combines heart, humor, and a deep dive into the complexities of global commerce and cultural understanding, as Joshua Halpern shares his journey and vision for a more connected world.Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us: Instagram (Fire Us Marketing) LinkedIn (Fire Us Marketing) YouTube (Fire Us Marketing) TikTok (Eli's Personal TikTok)

Do you still remember the rush of launching your very first online business? the exhilaration mixed with a healthy dose of fear. But imagine scaling that to an Amazon FBA enterprise and experiencing a significant business exit. That's exactly what Egle Raadik did, and she joins us to recount her entrepreneurial odyssey from the quaint streets of Estonia to the global e-commerce arena. Egle's candid revelations about her interior architecture roots and subsequent pivot to digital marketing provide an incisive look into the liberating world of e-commerce, while her foray into creating a unique fruit basket product on Amazon serves as a masterclass in seizing market opportunities.   Egle's story is not just about the highlights; she opens up about the obstacles she's faced along the way, sharing the sort of insights that textbooks and webinars gloss over. From navigating Amazon's intricate marketplace to the real-world challenges of international product sourcing, Egle's experiences are a good source of learning. She details her humbling losses and spectacular comebacks, eventually leading to a seven-figure exit that underscores the importance of product portfolio balance and a team you can count on.   But Egle's entrepreneurial spirit doesn't end with selling one successful business. She's got her eyes set on the future with three new brands, all carefully crafted with exit strategies in mind. This episode is more than just a peek into the life of a successful Amazon seller; it's a roadmap for aspiring e-commerce moguls. Egle doesn't shy away from discussing the complexities of business and event planning across borders, highlighting Estonia's digital culture and its thriving community of e-commerce sellers. So whether you're looking for the inspiration to start your first venture or strategies to optimize for a lucrative exit, Egle's journey through the world of e-commerce is a compelling tale you won't want to miss. In episode 382 of the AM/PM Podcast, Kevin and Egle discuss: 00:00 - Selling on Amazon and Entrepreneurship With Egle Raadik 08:48 - Getting Started In eCommerce and Amazon FBA 10:02 - Discovering Selling on Amazon in Asia 14:04 - Lessons Learned From Selling on Amazon 17:52 - Pivoting and Learning From Mistakes 24:11 - Entrepreneurship Challenges and Conscious Uncoupling 30:36 - Stress From Exits and Overcoming Them 33:43 - Repeating Mayhem and Moving Forward  36:35 - Building and Selling Amazon US Brands 36:51 - The Importance of PPC in Business 39:48 - Creating vs Modifying Products From Scratch 44:00 - Amazon Sales and Business Buyers  46:14 - Business and Event Planning in Estonia

My special guest on this episode is Dan Brewster, the Senior Vice President of Marketing for ESW. ESW empowers the world's best-loved retailers and brands to make global shopping better, safer, simpler and faster end-to-end. Dan shares timely insights into the evolution of cross-border commerce and the transition to a multi-local solution. Stay tuned as we explore the impact of data, AI, and global trends on e-commerce and international retail.This podcast is brought to you by Stream Commerce. Get ready for the Global eCommerce Leaders Forum L.A. 2024, February 22nd.  Learn more here.  About DanDan is now the SVP of Marketing for ESW, the leader in global DTC eCommerce solutions. ESW provides an enterprise eCommerce platform, domestic and cross-border logistics, optimized payments, full-service business operations and marketing services for retail brands. Joining ESW as a part of their acquisition of Scalefast, Dan was integral to managing the merger of marketing operations and branding. He has built an international team of demand generation and content marketing experts who collaborate with sales to execute highly targeted ABM campaigns, content marketing and PR for an organization that is now more than 1000 strong, with a record pipeline. He joined Scalefast after serving as SVP Marketing & Digital Commerce for contemporary women's apparel brand Planet Blue and its private label Blue Life. Dan led integrated marketing and the digital transformation of the brand's cross-channel sales and operations. He was instrumental in Planet Blue's deployment of Klarna in its retail stores, the first brick and mortar application of buy now pay later technology. Before joining Planet Blue, he was the principal of Marketing Endeavors Consulting, bringing close to three decades of integrated marketing experience to a portfolio of CPG, retail, and technology clients. His background includes sports event marketing and production, B2B lead gen and corporate marketing, and management of two performance marketing agencies.While at Onestop Internet and eBay Enterprise, he leveraged a multifaceted skill set in leading client services, strategy, digital marketing, and business development roles for SaaS-based e-commerce solutions delivering hundreds of millions in annual retail sales for global brands.He has served in leading marketing roles for the Phoenix Coyotes, Los Angeles Dodgers, and USC Trojans, leading the early development of online ticketing and merchandise sales platforms while executing all sponsor activation, advertising, loyalty programs, promotions, and in-venue entertainment.He has won national recognition from the Promotion Marketing Association for Hispanic marketing programs at the Dodgers and is a frequent speaker at industry conferences and events. He has also served as an adjunct instructor for the University of San Francisco's School of Sports Management. He is a graduate of the University of Southern California (BA '93; MBA '02).Specialties include account based marketing, content marketing, consumer behavior, marketing analytics, event production, and emerging cross-channel retail technologies and strategies. About MichaelMichael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel! 

Greetings and welcome to Season Three of the Global eCommerce Leaders #podcast, picking up from the New York edition of the Global eCommerce Leaders Forum, where I met and chatted with some of the most interesting global commerce leaders in the world live in person in the Stream Commerce podcast studio, gathered as part of the thriving GELF community.This season is brought to you by Stream Commerce, a full-service consultancy that ideates, strategizes, and executes growth marketing solutions for our clients. They partner with people and brands they believe in to create websites that are deeply committed to the user experience and drive omnichannel digital transformation. As the world changes, they listen, and they deliver world-class e-commerce websites on Shopify Plus.In this episode kicking us off for our third season, GELF co-founders Kent Allen and Jim Okamura take us through what they heard on the stage and in the hallways of GELF NYC 2023 and get us ready for GELF LA, February 22, 2024.  About KentI help innovative digital companies tell their story and build relationships with prospective and established clients and partners. I've spent the last twenty years providing market analysis, research & thought leadership, market development and consulting services within the ecommerce technology and digital marketing community.Current focus: Globalization via cross-border ecommerce, marketplaces and international retail expansion. Co-founded the Global eCommerce Leaders Forum to foster community among and provide education to digital professionals with international growth objectives.My 20+ years of experience in the digital commerce and marketing industry and strong personal connections have provided me with opportunities to stay ahead of the curve and explore "what's next" for my clients and our audiences.My research, content marketing & thought leadership skills coupled with my strong client interface skills allow me to define & execute next-generation marketing and commerce strategies & improve business performance. Specialties/Skills: Market Research, Communications, Strategy, Planning, Best Practices, Trend, Data and Competitive Analysis, Public Speaking, Writing and ExpressionAbout JimJim Okamura is Partner with McMillan Doolittle - The Retail Experts. Jim has more than 25 years of consulting experience focused on the retail industry, including 20+ years in digital transformation strategies for retailers, brands and retail-related companies. Specializations include cross-border & global ecommerce and organization design for digital transformations. Through our global alliance, Ebeltoft Group, we have deep retail expertise in more than 20 countries.Clients include Wahl Clipper, Gap, adidas, Hunter Fan, Bassett Furniture, Giant Eagle, Federated Coop, Harley-Davidson, Baccarat, DSW, Tractor Supply Co., MasterCard, Verizon Wireless, Neiman Marcus, Navy Exchange, Lands' End, Microsoft, The Body Shop International, L Brands, Timberland, Media Markt, Lowe's Companies, Pep Boys, Crate and Barrel, Loyalty One, VISA, and Cadillac Fairview.Jim is a Co-founder of the Global E-Commerce Leaders Forum, a community and conference series focused on global and cross-border ecommerce. Digital Retail Globalization, such as riding China's ecommerce growth wave, is important for brands, retailers and distribution partners of all sizes.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

On this episode of BRAVE COMMERCE, Chris Cowger, Senior Vice President of Global eCommerce & Online Experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership, turnaround strategies, and the significance of aligning on problem statements. The conversation begins with Chris attributing his return to Dell to the quality of professionals and the collaborative environment within the company. He outlines a three-step process for effective turnarounds, emphasizing the necessity of aligning on the problem statement, ensuring clear understanding of each person's role in solving the problem, and summarizing the solution in a concise manner that would fit on a bumper sticker. As the conversation continues, Chris highlights the importance of a rigorous Business Management System in effectively managing change. He highlights that regular meetings, reviews, and accountability are crucial in maintaining focus and achieving results. Furthermore, he delves into Dell's transformation, particularly its re-entry into the consumer electronics market and its pursuit to reclaim its position as a top e-commerce entity. The discussion also touches upon Dell's response to the challenges posed by the COVID-19 pandemic. Chris points out that Dell's diverse product offerings, resilient product categories, and profitability became advantageous during the crisis. He discusses the changing customer needs during the pandemic, noting a shift from home office setups to increased demand for high-quality peripherals and accessories. As companies adapt to shifting conditions, Chris emphasizes the critical role of adaptability and innovation for businesses. Key Takeaways: ● Identify and align on the correct problem statement before implementing solutions● Simplify complex strategies into concise, memorable statements that resonate with the team● Capitalize on evolving customer demands by offering premium and upgraded solutions to meet their evolving needs Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Ecommerce Braintrust, Kiri Masters talks with Colleen Basaydin, Global eCommerce Director at Mondelez, about the challenges and strategies in the digital commerce space. They discuss the importance of being where the customer is, adapting to changing trends, and the value of marketplaces like Amazon. With over 20 years of expertise in Sales, Customer Marketing, and Digital Commerce, Colleen has worked with a diverse range of retail customers and brands. She transitioned into the digital commerce space over a decade ago, starting with the baby gear industry and supporting companies like Newell Brands during their digital transformation. She now plays a pivotal role at Mondelēz, guiding their approach to digital commerce and educating the company on best practices, particularly in their relationship with marketplace giant, Amazon.  In today's episode, Kiri and Colleen discuss: Colleen emphasizes the need to be where customers are and adapt to their changing shopping behaviors. They highlight the blurring lines between shopping channels and the importance of providing solutions that meet customer needs. Colleen discusses consumer sentiment and trends to inform strategy, particularly in the marketplace space. The challenges in the industry include the rapid pace of change, profitability concerns, and finding the right partners and capabilities for product development. It is important to have a diverse team with unique skill sets and backgrounds to drive positive change. Colleen shares her own career journey and the transformation of Mondelez's digital commerce team. They also discuss the complexity of selling food products online, the importance of assortment planning, and the future growth of marketplaces. Colleen's work with Amazon has led to significant growth and transformation for the company. They highlight the importance of testing and innovation, particularly in markets like China. The early days of selling on Amazon were described as the "Wild, Wild West" for big brands.

The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer.Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/Follow Nestlé online at: https://www.nestle.com/Listen to Neel's colleague Veeral Shah on the CPG Guys at: http://cpgguys.com/veeralshahNeel answers the following questions:How are you thinking about the evolution of retail and the role eCommerce plays? What do you see as the key differences in eCommerce in the 3 major regions: North America, EMEA and APAC ?How should you think about resources and setting yourself up to win? What is the role of data and insights in building brands and creating winning consumer propositions?How do you see online search changing as generative AI is integrated into the tools we use? Will shoppers continue to use retailers or will personal virtual assistants begin to rise in importance? What do brands need to focus on to win in the next gen of search?At last count, there exist over 600 retail media platforms in North America alone. How can CPG brands realistically build a meaningful RM strategy that can be executed at scale? What market conditions (products, outcomes, etc.) need to change to make this objective more achievable?At many FMCG companies, eCommerce operates as a center of excellence. What do you think are the KPIs that should matter to the organization around eCommerce and at what point does the CoE need to absorb back into the business units?The IAB recently produced a Retail Media Buyers Guide to help bring structure to industry offerings and measurement approaches. A good first step, leaves much to be desired or something else?Looking out to the next 5 years, what transformational capabilities, technologies, etc. excite you most about the eCommerce space in fast moving consumer goods?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj Website: http://rhearaj.comVote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.beDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

How's this for a book review: “A fast, easy read filling in my eCommerce gaps… IMO, a must-have for all busy CEOs, C-suite Leaders and anyone in the company (i.e. All) wishing to optimize eCommerce opportunities and anticipate potential issues.” Nice review for a great new book, and we had to have that author on. Dean McElwee is the Director of Global Ecommerce Collaboration at Stanley Black & Decker, and brings deep ecomm experience from other global brands such as Kellogg, Nestle, and Coca Cola, and he is the esteemed author of the new Ecommerce for CEOs, a blueprint for how executives must engage in the organizational, process, and technology transformations that must take place to optimize omnichannel performance at the top and bottom line. And a primer for those who look to engage with their C suite leaders from the front lines.

On today's podcast episode, host Bill Fisher is joined by our researcher Man-Chung Cheung and analyst Carina Perkins to examine TikTok's ecommerce plans around the world, looking at what's driven success in some markets and held it back in others.   Follow us on Instagram at:   https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-around-world-tiktoks-global-ecommerce-aspirations   © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  

Mike Begg, Co-Founder, CEO, Interim COO of AMZ Advisers, Global Ecommerce Brand Accelerators Amzadvisers.com AMZ Advisers is a full-service eCommerce consultancy focused on creating growth opportunities for Brands / Manufacturers / Private labels across the US, Europe, Canada, and Asia. Our team of 45+ talented individuals has come together to drive sales for brands worldwide since 2014. Mike Begg is an eCommerce entrepreneur, and currently, the co-founder of a digital marketing agency focused on the Amazon platform. He made the jump to start his own business and get into eCommerce while he was working in real estate for Sears and could see the writing on the wall that the company was going down. At the same time, Amazon was in its ascendency and he saw a huge opportunity to build a business around it.

On Thursday October 12th, the Global Ecommerce Leaders Forum (GELF) community will be back in New York City live and in-person for another full day of learning, sharing and networking. Join global ecommerce leaders from leading DTC and retail brands for keynotes, breakout sessions, peer/executive discussions/meetups and networking as we return to Convene Midtown Westin October! In this episode, GELF co-founders Kent Allen and Jim Okamura give us an exclusive preview of the fantastic speakers and thought leadership that is part of the agenda for the GELF NYC 2023 forum.  I'll be there in the StreamCommerce podcasting studio chatting with the key industry players that bring this community alive!Are you a retail ecommerce leader interested in speaking at GELF NYC 2023 on Thursday, October 12th? If so, please contact the GELF producers by emailing speak@globalecommerce.coAs always, GELF NYC 2023 is a retailer/DTC brand-only, sponsor-only event. If you are a cross-border solution provider, an ecommerce platform or marketplace operator, software company, agency, data aggregator, logistics provider or other global ecommerce solution or service provider interested in sponsoring and attending GELF NYC '23, we would love to have you join us as a sponsor. Please contact sponsor@globalecommerce.co About KentI help innovative digital companies tell their story and build relationships with prospective and established clients and partners. I've spent the last twenty years providing market analysis, research & thought leadership, market development and consulting services within the ecommerce technology and digital marketing community.Current focus: Globalization via cross-border ecommerce, marketplaces and international retail expansion. Co-founded the Global eCommerce Leaders Forum to foster community among and provide education to digital professionals with international growth objectives.My 20+ years of experience in the digital commerce and marketing industry and strong personal connections have provided me with opportunities to stay ahead of the curve and explore "what's next" for my clients and our audiences.My research, content marketing & thought leadership skills coupled with my strong client interface skills allow me to define & execute next-generation marketing and commerce strategies & improve business performance. Specialties/Skills: Market Research, Communications, Strategy, Planning, Best Practices, Trend, Data and Competitive Analysis, Public Speaking, Writing and ExpressionAbout JimJim Okamura is Partner with McMillan Doolittle - The Retail Experts. Jim has more than 25 years of consulting experience focused on the retail industry, including 20+ years in digital transformation strategies for retailers, brands and retail-related companies. Specializations include cross-border & global ecommerce and organization design for digital transformations. Through our global alliance, Ebeltoft Group, we have deep retail expertise in more than 20 countries.Clients include Wahl Clipper, Gap, adidas, Hunter Fan, Bassett Furniture, Giant Eagle, Federated Coop, Harley-Davidson, Baccarat, DSW, Tractor Supply Co., MasterCard, Verizon Wireless, Neiman Marcus, Navy Exchange, Lands' End, Microsoft, The Body Shop International, L Brands, Timberland, Media Markt, Lowe's Companies, Pep Boys, Crate and Barrel, Loyalty One, VISA, and Cadillac Fairview.Jim is a Co-founder of the Global E-Commerce Leaders Forum, a community and conference series focused on global and cross-border ecommerce. Digital Retail Globalization, such as riding China's ecommerce growth wave, is important for brands, retailers and distribution partners of all sizes.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

GFA406. Discover David's remarkable journey of building and expanding a vast portfolio of 600+ e-commerce sites across 32 countries, with a dedicated warehouse in Thailand, earning the prestigious title of Thailand DHL's No.1 exporter. The post Growing a Global Ecommerce Empire from Thailand with David Caruso appeared first on Global From Asia.

For full show notes go to https://www.globalfromasia.com/thailand-ecommerce/ The post GFATV 406 Growing a Global Ecommerce Empire from Thailand with David Caruso appeared first on Global From Asia.

In this environment, every brand is evaluating the channels they use and the investments they make to ensure they are getting the most out of their resources. This is certainly true for DTC, whether you are considering beginning a journey there, or for those brands who are in the journey and evaluating their strategy. This is an audio version of a webinar featuring of course Lauren Livak, Director of the Digital Shelf Institute, and Carter Jensen, Senior Manager Global eCommerce General Mills. Carter and General Mills have been on a three year journey from “DTC is a threat to their traditional business” to running more than 35 sites a year. He generously shares the learnings and advice from that journey.

On today's episode, we're joined by Clive Henry, Director of ISV Partnerships at Adobe, and Jennifer Downes, CMO of Global E-Commerce at Lenovo. They're here to talk about the evolution of advertising and a powerful new integration from Meta and Adobe.   We discuss:   - How the advertising industry is evolving. - Meta Conversions API tool and how it works. - Adobe Real-Time CDP and how it works alongside Meta to support advertisers. - How Lenovo is using Meta Conversions API at scale. - How Meta Conversions API and Adobe Real-Time CDP help improve performance. - Some key metrics from Lenovo. - Some of the insights Jennifer learned from this integration.   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing   Keep up with the latest from Meta's Business Engineering Team by following us on Medium. 

Matt Ranta is a Global Ecommerce, Marketing, and User Experience Executive with 22+ years of digital experience spanning DTC, Bricks and Mortar, Electronics, AdTech and other industries. In this episode of The Louis and Kyle Show, Matt shares his insights on transitioning to independent consulting, the advantages of joining a data-driven company, marketing strategies and priorities, client acquisition, and the importance of networking and prospecting for business growth. Matt emphasizes the importance of resource review in client work and the challenges of Google Ads and the importance of execution in growing a business. He also shares his experience in managing a young team and focusing on niche services to win clients. Matt stresses the importance of tailored messages and building a network in consulting businesses, as well as the land and expand approach for selling in business. Matt also discusses the complexity of business operations, the importance of building trust and collaboration within the industry, and quick wins for e-commerce growth consulting. He shares his insights on the importance of page speed for SEO and conversion rates, interlinking, and addressing all ranking factors in SEO. Matt also provides 10 tips for improving website performance. Lastly, Matt talks about micro digital private equity and unexpectedly transformational meetings, the importance of relationship building in career transitions, and the importance of relationships over merit and SEO ranking factors. He also shares his experience in starting out in digital marketing, technical skill, and areas of specialty, and understanding your audience in the workplace. Connect with Matt Ranta on LinkedIn to learn more about his work.  Chapters:00:00:00 - Transitioning to Independent Consulting00:01:44 - Reaching Out to Former Employers During Job Transitions00:03:20 - Consulting Opportunities and Nibble Gravity's Role as a Consultancy00:05:11 - The Advantages of Joining a Data-Driven Company00:07:12 - The Importance of Resource Review in Client Work00:09:00 - Marketing Strategies and Priorities00:10:30 - The Challenges of Google Ads and the Importance of Execution in Growing a Business00:12:15 - Client Acquisition and Managing a Young Team00:13:47 - Focusing on Niche Services to Win Clients00:15:31 - The Importance of Tailored Messages and Building a Network in Consulting Businesses00:17:31 - The Importance of Networking and Prospecting for Business Growth00:19:38 - Land and Expand Approach for Selling in Business00:21:26 - The Complexity of Business Operations00:22:54 - Building Trust and Collaboration within the Industry00:24:39 - Quick Wins for E-commerce Growth Consulting00:26:18 - Importance of Page Speed for SEO and Conversion Rates00:28:17 - Importance of interlinking and addressing all ranking factors in SEO00:30:12 - Improving website performance with these 10 tips00:31:52 - Micro Digital Private Equity and Unexpectedly Transformational Meetings00:33:29 - The Importance of Relationship Building in Career Transitions00:35:37 - The Importance of Relationships Over Merit and SEO Ranking Factors00:37:18 - Starting Out in Digital Marketing: Technical Skill and Areas of Specialty00:38:54 - Understanding Your Audience in the Workplace00:40:54 - Connecting with Nimble Gravity on LinkedInCheck out Nimble Gravity:→ Website: nimblegravity.com→Twitter:twitter.com/nimblegravity → LinkedIn: linkedin.com/company/nimble-gravity Connect with Matt Ranta:→ Twitter: twitter.com/mattranta → LinkedIn: linkedin.com/in/mattranta Resources Mentioned in The Episode:→  Matt's Article: 10 things to improve digital performance→ Deloitte: deloitte.com→ Cricket Wireless: cricketwireless.com→ Arrow Electronics: arrow.comHelp The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle's Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle's LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/

Are you driven to grow your digital agency fast? Are there drawbacks to growing your agency too quickly? One agency went from chaos to $5 Million by doubling every year. However, growing too fast without the systems and processes to support it makes agency owners feel like they're always trying to catch up. Today's guest is the founder of one of the fastest-growing businesses in Dallas in 2022. Quickly reaching many milestones in a short time made it difficult to build the structure for that growth to continue. She shares some of the aspects she focused on, the roles she sought to fill, and the systems put in place to ensure her agency's success without growing too fast. Antonella Pisani is the owner of Eyeful Media, a digital marketing agency focused on paid social, paid search, SEO, copywriting, and digital strategy. Antonella's agency reached a 1000% growth rate in just one year. Although it was an incredible achievement, it also meant she constantly felt like she was trying to catch up to their growth and couldn't really focus on setting the agency's structure. In this episode, we'll discuss: The chaos of growing too quickly. Which agency roles to fill to create the right infrastructure. How to avoid scope creep to keep projects within budget. Why you need to focus on leadership training. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Dot & Co: Today's episode of the Smart Agency Masterclass is sponsored by Dot & Co, client management specialists that will help digital marketing agencies keep their clients happy. With the help of their knowledgeable account managers, agency owners can step away from the day-to-day and focus on driving results. Check out dotandcompany.co/smartagency and get 20% off your first month working with them.   Overcoming the Chaos of Growing Too Quickly  Antonella's agency grew very quickly, reaching a 1000% growth rate in just a couple of years. She constantly felt behind because they experienced 10 years' worth of growth in just one year. Looking back, that level of growth and chaos kept her so busy she failed to implement this structure much sooner. There are some things she wishes she had structured from day 1. It's not uncommon for entrepreneurs to thrive and even get energy from the chaos around them. However, not everyone thrives from chaos. Some people need more structure to be successful in their roles. So it's important to create a structure to allow employees to onboard quickly and get up to speed. Three years ago she decided it was time for a “year of infrastructure”. As a first step, she and her team thought about the software pieces they needed in order to grow. They had some things figured out, like the software for billing clients and time tracking. As she looked at the available solutions, she realized the choice was about what type of business she wanted to build in terms of culture and values. It's not necessarily something you want to rush. Infrastructure can be created over time as you figure out what you want and what type of business you're creating. Who to Hire to Create the Right Agency Infrastructure After putting the software solutions in place, Antonella knew she needed to find solutions to help the agency scale. Her focus was adding people to the agency in a way it would not end up diluting the quality of work they did for clients. Of course, you have to get to a certain level before you can afford hiring managers. So once they started to grow, it was time to make some hard choices. Instead of hiring someone for SEO, they would focus their efforts on finding a group director or project manager. For Antonella, setting up the proper infrastructure started with implementing the software, hiring the managers they needed, and going back to check if they needed to make changes to the initial software. That year she focused even more on hiring people with experience to then build teams underneath them. She knew it was important to create the right hierarchy rather than having too many direct reports herself. Avoiding Scope Creep In Order to Keep Projects on Budget Coming from a role as VP of Global eCommerce for a big brand, Antonella had an idea of how much she needed to charge clients. She started charging $250 an hour on their first few projects. The biggest challenge was learning how to charge fixed-rate strategy projects, where she became her worst enemy. Pro tip: When clients keep coming with requests and it's not clear to them whether it's out of scope or not, it's best you take control of the situation. Say “it's no problem but this is out of scope." Clarify this one time you'll do it for free and send a $0 change order that they have to sign. This way, they're aware they're getting something they should be paying for. Next time they come to you for something like that, they'll know it's out of scope and expect to pay. Boosting Efficiency by Focusing on Leadership Training Right now, Antonella and her team are done with setting up the systems to increase efficiency. The current focus is on automation and giving the team time to analyze and interpret data. Her agency does a lot of training, which is a point of pride for her. They're trying to lean more into that with a focus on leadership development. Training the next generation of leaders is something that helps the agency be stronger and more efficient. Sometimes you hear the people who got your agency to a certain point won't get you to the next level. However, if you invest in leadership and training, this isn't necessarily true. Antonella believes in making this kind of training available at every level in order to help create a common language that helps boost efficiency. It hasn't been easy focusing on these things while growing so fast, but they know it will be critical to continue to scale while maintaining their client and employee experience. Growing Too Fast and Saying No to the Wrong Clients Is it necessary to pull the brakes when your agency is growing so fast? For Antonella, her agency grew entirely from word of mouth. For a long time, when they got to the conversation of “should we start to market ourselves?” they decided to put it off. Essentially, they wanted to wait until the agency's structure was in place and all operations were running smoothly before starting to think about other marketing channels. As the agency grew, they also learned to get comfortable saying no to the wrong prospects. It was their way of making sure they didn't implode. Saying no is a very powerful way to set your agency up for success. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

During this episode of BRAVE COMMERCE, Boris Rütten, Head of Global eCommerce at Henkel, discusses the ever-changing landscape of global eCommerce, emphasizing the need for continuous adaptation and staying attuned to market trends in order to achieve sustainable growth.Boris shares his insights on managing stakeholders, underlining the significance of listening and staying close to global markets to comprehend consumer pain points. He also highlights the importance of learning from external sources to gain valuable insights into successful eCommerce strategies and applying their suggestions to enhance your business.Boris emphasizes the importance of understanding market differences and the need for a unified, well-aligned strategy when initiating new business partnerships. He highlights that successful partnerships require a combined approach, a shared plan, and awareness of each other's priorities.In addition, Boris explores the potential that AI offers eCommerce, particularly in content creation. He encourages everyone in the industry to stay informed, experiment with new AI technologies, and understand the possible impact AI could have on the industry.Key Takeaways:Establishing successful partnerships in the business requires a collaborative approachStaying adaptable and vigilant to market trends is essential for sustained growthCustomizing strategies according to market-specific needs is key to thriving globally Hosted on Acast. See acast.com/privacy for more information.

BAABUK's Head of Global eCommerce & Growth Marketing Strategy, Alex Miller, joins Coruzant Technologies for the Digital Executive podcast. He shares his unique story of a happenstance  meeting his employer who took a chance on each other and was the beginnings of a great career step.  Alex also shares his three tips of advice: Learning to fail well, celebrating progress, and surrounding yourself with good people.

This episode of the eCom Logistics Podcast is the first in our series, Women in Supply Chain, Retail, and Ecommerce running for the month of March. Today, we welcome Stephanie Cannon, SVP Operations Excellence and Collaborative Innovation at Pitney Bowes.Stephanie talks about her leadership role at Pitney Bowes and her experience in handling multiple functions including automation and systems innovation, ops excellence, workforce optimization, and more. She also discusses how they integrate automation in daily processes for more productivity and better results. ABOUT STEPHANIEStephanie oversees the Operations Excellence and Collaborative Innovation Group for Global Ecommerce at Pitney Bowes Inc. to accelerate network modernization and expansion and support operational excellence and long-term growth. Her prior roles include Vice President of Operations Practices and Innovation, Senior Director of Automation and Systems Innovation, Director of Operations for Fulfillment Services, and leader of the Industrial Engineering Group for Fulfillment Services.She previously consulted for West Monroe Partners, serving as an SME in operations and engineering strategies and creating operational assessments to provide unique solutions to customers. Stephanie started her career at UPS, rotating through various roles during her tenure in hub, package, and transportation. HIGHLIGHTS02:01 How Stephanie started in supply chain and logistics 07:16 Handling multiple functions at the same time14:17 Cutting through the noise when it comes to innovation and automation26:51 The impact of automation on the workforce33:03 Can we apply gamification in the innovation standpoint? QUOTES16:04 The ecommerce world is ever-changing - Stephanie: "Flexibility has actually become one of the most important things because you don't want to buy just this traditional automation that isn't viable to use in two years because your profiles have changed."25:27 Refine ideas for operational optimization in the real world - Stephanie: "When I partner with these people, it's really critical that I help them bridge how do we solve a real-world problem but also how is it commercialized in the long-term. " Find out more about Stephanie in the links below:LinkedIn: https://www.linkedin.com/in/stephanie-cannon-68b15196/About Pitney Bowes: https://www.linkedin.com/company/pitney-bowes/

On this episode of BRAVE COMMERCE, Lewis Broadnax, Vice President of Global eCommerce & Digital at Sazerac Company, shares the four major pivot points that have shaped the trajectory of his career:From DTC to multichannelFrom unregulated to regulatedFrom considered purchase (computer) to unconsidered purchase (alcohol)From a direct discussion with the consumer to a more removed three tier systemThese pivots shaped how he approaches the consumer experience. He prioritizes reducing consumer friction both by testing and implementing the right MarTech solutions and by taking a true multichannel approach i.e. being where the consumer wants to shop.Beyond his work as an eCommerce leader, he makes a point to support DEI initiatives both at Sazerac and across the eCommerce landscape. Experience has taught him that the most effective DEI programs take a micro approach focusing on the individual interactions and development. He sees potential for the creator economy to lead to more opportunities for mentorship and partnership.Key takeaways:Reserve 10 - 15 percent of your budget to test new MarTech solutionsPlatforms and channels that offer more transparency are going to win with the consumerConsumers do not care about your internal structure, they care about their shopping experience Hosted on Acast. See acast.com/privacy for more information.

Hosts Denise Dente and Jessica Quick of Buzz Beaute are joined this week by Kent Allen, the Co-Founder at GELF. Kent discusses his career providing market analysis, research and thought leadership within within eCommerce and digital marketing, and the current state of the global economy.Instagram: https://www.instagram.com/beautybizshow/See omnystudio.com/listener for privacy information.

For this episode of the eCom Logistics Podcast, we welcome Steve Bozicevic, Sr. Director of New Product Development and GM of Flow Direct, Flexport. Cross-border shipping has evolved in the years since COVID began. From prioritizing speed and reliability, ecommerce brands now focus instead on managing costs and cashflow.Steven discusses how they serve the SMB market and help them grow by keeping customers happy. He also digs into managing inflation during times of uncertainty and what the future holds for the logistics industry, and in Toronto in particular where Ninaad and Steve are currently based. ABOUT STEVESteve Bozicevic has been in the cross-border ecommerce and logistics technology industry since 2000. Mr. Bozicevic started his career at Borderfree.com as a software developer, then moved on to product management until 2010 when he joined Pitney Bowes and formed the Global Ecommerce division, where as Vice President of Product Management, he developed products and technology that launched and powered Ebay's Global Shipping Program.In 2016, Steve joined Amazon as the first member of the Amazon Global Logistics organization where he spent nearly six years building global trade-related technology, products and operations to facilitate B2C exports and B2B imports for Retail and FBA. In 2021, Mr. Bozicevic joined Flexport as Sr. Director of New Product Development. In this role, Steve is also General Manager of Flexport Flow Direct, an ocean freight shipping product for ecommerce SMBs; and is responsible for ecommerce platform and marketplace integrations, including the partnership with Shopify. HIGHLIGHTS03:20 Steve's journey in cross-border shipping and building technologies08:50 Flow Direct offers speed and reliability in international shipping for SMBs14:48 Tips to manage cash flow and costs in Q425:23 A growing talent pool for supply chain in Toronto QUOTES12:24 COVID transformed business' priorities to speed and reliability - Steve: "Speed was important, but reliability was more important. Knowing when it's going to get there allows the customer to plan ahead on their supply chain and say, If I know it's going to be 20 days or 40 days or 60 days, it's reliable, I can manage my POs, I can manage my cash flow according to reliability."15:51 Manage cash flow with just-in-time fulfillment - Steven: "Cash is important and how do you best manage your cash flow? In my opinion, similarly to how manufacturing supply chains moved to just-in-time production, I think just-in-time fulfillment is a similar kind of approach. Ordering smaller quantities more frequently, being more reactive to demand trends, making sure that you always got something in transit." Find out more about Steve in the links below:LinkedIn: https://www.linkedin.com/in/sbozicevic/Website: https://www.flexport.com/

Antoine Borde, VP of Global eCommerce at Danone, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss adding value to a product with the consumer's needs top of mind. Antoine starts by speaking about how Danone has been challenged and inspired by its competitors. He also explains how smaller and newer brands have an “always on” mindset when connecting with customers. Recalling his vast experience as an entrepreneur before Danone, Antoine explains how Danone has adopted his mindset of focusing more on the experience they provide to their consumer. He talks about how qualitative and quantitative data can be used to build a brand experience that adds value to a consumer, which is how Danone is able to prioritize effectively with a diverse product portfolio. He discusses how KPIs have shifted lately, leaving more basic performance indicators and moving more towards measuring media value and understanding how a brand is perceived qualitatively. Subscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Expanding into Europe can open up massive revenue but you've got to be prepared to invest your resources. Taking on risk is only part of the winning formula, it's also important to be guided by the right people with the right principles.In this episode, Jordan interviews Andy Hooper, the CEO of Global E-commerce Experts. He discusses the key steps you need to take to expand into Europe and increase your revenue exponentially.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEEach country has its own leading marketplace.The key steps you need to take to expand  into Europe successfully:1. Do market research.2. Know business and product compliance.3. Find the right marketplace.4. Have your logistics sorted.5. Promote your product.6. Build a website.7. Grow into retail and exit the business.Know what your product is and the best strategy to deliver that.Consider launching in the UK, Germany, and Netherlands.It is important to take risks and know the necessary systems and processes.Recommended App: Trellohttps://www.trello.com Recommended Books:Measure What Matters by John Doerrhttps://www.whatmatters.com PT Barnum: America's Greatest Showman by Philip B. Kunhardt IIIhttps://www.amazon.com/P-T-Barnum-Americas-Greatest/dp/0679435743 Today's Guest:Andy Hooper is the CEO of Global E-commerce Experts.Global E-commerce Experts is an international consultancy that provides a complete e-commerce management solution for those wishing to trade in Europe.Connect and learn more about Andy and GEE here:LinkedIn: https://uk.linkedin.com/in/andyghooper Website: https://globale-commerceexperts.com YouTube: https://www.youtube.com/channel/UCN2MLaT121Quux1jOVAJ_jQ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply