Brand and Grow Your Coaching Practice's Podcast

As a Coach we can sometimes find ourselves giving sooo much, that it doesn't even occur to us the legitious environment we live in.  So today I had a chance to catch up with Fractional General Counsel Jon Hood and get some practical legal tips and tricks.

As a Coach, have you ever felt like "sales" was a 4 letter word? I know I certainly did.  Especially if you're a Coach who's passionate about your work. But what if sales isn't about persuasion or pushing, but instead a conversation around transferring inspiration. That's what Genevieve Skory said when we sat down to talk about branding and growing your coaching practice…wanting a desire to shift from us thinking, “I need something from you” to “I want to share something that changed me”.  And when you do that she days, referrals and real connections come more naturally. :)

Now, for a lot of people listening, they wouldn't characterize themselves as the most extroverted in nature. And while that may be true, it's also completely true that in order to grand and grow your coaching practice, you need to be out there in the form of podcast or virtual speaking engagements or maybe even on stage.   So what do you do as an introvert if you know you need to get out there, but not sure how to move forward in the speaking journey?   Well, that's what we're going talk about here today with James Carson as he talks about the mindset that's introverts need in order to be more successful with public speaking.   This is perfect if you've been thinking about getting on more podcast this year or maybe you're even looking at doing more virtual presentations or getting out on stage.  

So you're in for a real treat if you're thinking about maybe becoming a TEDx speaker Because Jay was one of the founding members of building the TED talks down in Florida.   She's gonna talk about some dues and don'ts On how you can successfully become a TedX speaker, and this is perfect for anybody who is looking to take a first step down that road.  

Now let me tell you this: being a coach and being in business on your own is not exactly a walk in the park. And if you've been in this business for any length of time, you already know that it can be stressful and anxiety producing to stay the least.   We had a chance to talk with Tracy Boone about how she's able to from a spiritual perspective Is able to find her strength and stay in balance… Despite difficult situations and circumstances.    This is a story you're going want to hear as Tracy walks you through how she was able to get to be a coach and would allowed her to get to that next level. This is great for someone who might feel like they're just stressed out and maybe overwhelmed and looking for a little bit of peace and balance in their day.  

This is a conversation that I love having because as someone who is actually not naturally outgoing myself it's always good to share some of the different techniques as it relates to being successful and getting out there as a speaker. Lawrence actually has that exact same experience in terms of not being a naturally outgoing person, but still recognizing that speaking is a big part of his game and where he wants to go to be successful.   During this episode you will hear some different tips and tricks on what he's personally done and how he teaches others who are looking to get out there as a speaker… But might not necessarily be the most outgoing person.   This is perfect for somebody who knows they want to get out there as a speaker and who knows that they are maybe not the most outgoing person. And instead wants to move forward anyway. :-)  

So this is a topic that is near and dear to my heart because it was something I was personally struggling with and something that quite frankly, I see a lot of coaches still dealing with which is charging what you're worth as a coach. Now you already know that you have to charge what you're worth otherwise it's really hard to make a living. :(   But knowing what to do and actually doing it...well, two different things to say the least.  But for me personally, what I had to realize was, I needed to have a shift in mindset first before I could then actually get paid when I was worth and that's what we're going talk about with Terri Nicklas here today.

Now, as some of you guys may know, I'm a very spiritually oriented person. I believe in God and I do my best to follow his teachings as laid out in the Bible. And for those of you who are in that frame of mind, you might find a challenge to move forward and generate revenue in the secular world with your coaching practice, while simultaneously adhering to your spiritual principles.   And if that is the case, then you'll definitely want to tune in as Andrea and I talk about what she's personally done, as well as myself along those lines. And even if you don't believe in God or perhaps not spiritually oriented in that way, this might be something that is of interest because it provides a fresh approach around my own personal thinking on how to have a more servant oriented coaching practice…that still makes money!  

If you're new to coaching or maybe you've been around for a while and you're really looking to ramp up, and get more paying clients heading into 2025, then this is absolutely the conversation you're gonna wanna listen to as I had a chance to catch up with Jennifer deCoaste.   She talks about her experience around how she built up her coaching practice from a “side hustle” to a full-time income, and some of the regular actions you need to take in order to make that happen. This one is definitely gonna be a treat.   

With the holidays fast approaching, and 2025 on the horizon, the question on a lot of people‘s mind is, What can I do differently as I head into the new year in order to be more successful in my coaching practice?    Well it turns out that it might be less of doing something different and more of thinking a different thought!    And that's exactly what we're going to talk about as Karen walks us through the Mindset of Success and you can really make that work for you in your business as we head into 2025. I know for me personally that was a big big stumbling block - and I didn't even realize it.  And I think that is the case for a lot of other people as well. So if you wanna cut through the cutter and get to a few points that you can actually use, then you'll wanna tune into our latest episode.  

Let's face it: As a coach, it can really take a lot of time, money and effort to be successful and reach the point where you want to be. There are networking events to attend, speaking engagements to consider and even podcast interviews to go on.    So the question becomes, How can you get all of this done and build a sustainable profitable coaching practice without burning yourself in the process? Well, that's exactly what we talked about in this latest episode.  

Online summits is something that we've all had experience with either being on them or maybe even creating our own online summit. I had a chance to sit down with Jeanne McPhillips, who has had an extensive amount of experience and not only being on the summit and making it work for her from a business perspective, but also in hosting and creating an online event herself. So if you're thinking about speaking at an online summit or maybe even hosting your own, then this is the show you wanna hear.   

We all know that in order to get more people to work with us as a Coach, they first need to even know that we exist! Which is why networking is so important, and the topic of discussion today with Su Sarvis.

Let's face it: As Coaches we've got a LOT on our plates. And sometimes it can feel just downright overwhelming to say the least. Which is why I'm super excited to talk with Cindy Baker as she shares some tips and tricks she covers with her clients on overcoming the overwhelm at work. This is one you'll definitely want to tune in for.

If you've ever thought about speaking in front of a crowd but not really sure how to be successful doing it then this is the interview you want to tune into. April Porter is going to tell us some tips and tricks that she uses as a speaker to become more engaging, more inspiring and as a result be more successful with her speaking gigs whether it's a large or small audience. Be ready to take some notes!

Getting corporate clients is something that is talked about a LOT...and with good reason. High ticket prices that are absolutely guaranteed to pay you. AND depending on the corporation, you get a nice little image to put on your website. :) But here's the problem: As entrepreneurs, it's almost impossible to find them! Unless you're Danielle Ralston, who has been doing just fine in that area, thank you very much. And during our talk, she talks about how she's done it. Enjoy.

Let's face it...all of us are SUPER busy. But as Coaches, what are some quick tips / ideas that can help us move forward? Well Brian's next guest, Kelly Watts answers that through her story and journey to becoming a Coach. It's a show you don't want to miss.

So this was a thought that came to me actually after a prospective client decided not to work with me. But I thought was so interesting because in the long run it worked out for me. That might not make sense now but if you tune in it most certainly will.

We the chance to sit down with Ryan bachelor from Crux Leaders, talking about what servant leadership looks like as a business owner coach in the context of not only becoming a better coach and a better person but also attracting more clients in the process.

This actually came to me during a coaching session that I was doing with a client friend of mine the other day and it's funny because there are things that I do that I know I'm doing that are successful. And then as we found out just the other day there are things I'm doing that I don't realize I'm doing that I'm making me successful specifically in the area of generating more referrals as it relates to paying clients and doing so in a way that's not pushy or salesy. This happens to be one of those.

We had a chance to catch up with Deirdre Beacham talking about how speaking has transformed her coaching business. And interestingly enough she gets a lot of her free speaking from a source that you might definitely be aware of but certainly something that I didn't consider when it comes to getting deals. Some good stuff.

What's the secret ingredient to generating more referrals? Something that's been staring you right in the face the entire time.

What's the one thing you've done to be successful as a coach? That's a question I get asked a fair amount of times and after 20 plus years of being a speaker in a coach here's my answer.

As someone who's been a coach since 2001 I've seen a lot of different advice and techniques that people are saying you need to do to be successful. But here's one of my personal secrets for getting higher paying clients without being pushy or salesy.

We all know that referrals are the lifeblood of our coaching practice. But what can we do to proactively generate those referrals on a consistent basis? Tune in as popular speaker and best-selling author Brian Hilliard talks about a couple of different things that you might want to think about doing in that regard.

Do you want a super simple secret for attracting more paying clients? Of course we all do! Here's a quick hitter from popular speaker and best-selling author Brian Hilliard on how to do exactly that.

As someone who's written 8 books myself, people sometimes ask me if I think THEM writing their first book is a big deal. And while it's NOT the entire end of the world not to have a book, I really do think that if you're going to have a serious conversation around speaking and being a top flight coach...then HAVING a book makes a lot easier. So with that said, we had a chance to catch up with Charlotte Booth who specializes in showing people how to do exactly that - start and finish - their very first business book. :)

Sometimes people ask me what are some good ideas for getting paying clients and setting themselves up for success from a paid presentation.  And here's something that I came up with a client friend of mine Paul Newton out in the UK.

We had a chance to catch up with Shelia Malcom, Life Coach in the Atlanta, GA area, as we talked about what it takes to bounce back from business adversity. Because as a Coach, even though we "know" a lot of this stuff, being to apply it to our own situation / business is huge...and Shelia covered that to perfection. :)

Ahhh, referrals! They're the lifeblood of any coaching business.   But what can you do to proactively generate more referrals without having to just sit and hope that clients past perspective clients your way?   Great question and one that Popular Speaker and Coach Brian Hilliard tackles head-on.

With so many different ways to generate more business it can sometimes be confusing to know which way to go.   Listen in to our latest episode as Coach and Popular Speaker Brian Hilliard talks about the one thing that he's personally doing to generate more paying clients. 

This was a mistake that I was making ALL the time when it came to generating paying clients and scaling my business. Here's the adjustment. :)

 This is something that I've personally been doing for a while but is something that I still see a lot of people make this mistake went out networking.    And I just wanted to clear it up as succinctly as I could that way you're not unintentionally sabotaging your success when it comes to building a word of mouth coaching practice.

 So we all know that referrals of the lifeblood of our business. But the question becomes what can we do to proactively drive those referrals in a way that will actually drive referrals on a more consistent basis?   Great question and stay tuned as I show you exactly what I personally do to drive a consistent word of mouth business strategy.

Here's a little secret that I've been using for the past 3 years that has REALLY helped in terms of getting paying clients, and doing so in a way that's NOT pushy or "salesy". You'll be surprised as to how simple it really is. :)

Are you looking to get into public speaking for your coaching practice, but don't consider yourself a "natrual" speaker? Then you'll want to tune in for this latest interview with James Carson, as he talks about finding your voice, and being successful...even if you're an "introvert". :)

As someone who speaks and coaches for a living I wanted to share with you a "dirty little secret" that most industry veterans don't want you to know. (Loud, forboding music.) :)

A book is something that just about everyone knows they really should have if they are going to be successful in branding themselves as a Coach and/or Speaker. But knowing that you need one and getting one started can be two different things! Which is why I brought in my friend James Palmer to talk shop about what he recommends people do who are looking to go down that road.

As someone who's done his fair share of speaking (both free and paid), this is my personal "secret sauce" if you will that can absolutely assist in getting more paid speaking gigs.

If you're already speaking right now, then this is a pretty easy way to start getting referrals for paid gigs.

Sooooo, thinking about writing a book but not sure if it's something you want to do? Or maybe you're not conviced that writting a book is a good idea to enhancing your profile and becoming a Trusted Advisor? Regardless, we had a chance to talk to Everett O'Keefe who brought up some really good points about getting published, and how that can positively impact your coaching/speaking business. This is something you'll want to check out!

I don't know about you guys, but LinkedIn can sometimes feel like the most under utilized element in your social media repertiore. You've got all of these people online. You've got a fair amount of "followers". But gosh darn it, how can you translate that into paying clients? Chris Colt comes with answers. :)

Well it's here...the NEW YEAR! And here's a question I'm asking EVERYONE (including myself) as we head into the next 12 months.

So maybe you're speaker who has been asked on occasion to deliver a (free) presentation to a group of folks. "No problem. It's a good way to get some exposure and if it turns into some paying clients, then I actually don't have to worry about getting paid," is maybe what you're thinking. So how can you increase your chances of this happening WITHOUT being pushy or salesy? Great question and one we tackle in this latest episode.

Now THAT sounds like a title I can get my arms around as we close out the year. :)

Well it's that time of year again...what's worked, what's not and more importantly...what are YOU going to do to get different / better results? Here are 2 (more) things that I'm either personally doing (and would recommend you consider), or am going to do going forward myself. I think you'll like them.

Well it's that time of year again...what's worked, what's not and more importantly...what are YOU going to do to get different / better results? Here are 3 things that I'm either personally doing (and would recommend you consider), or am going to do going forward myself. I think you'll like them.

As Coaches, we all know that private sessions and small group classes are a great way to better monetize your expertise.  But it turns out there's another tried and true way that you might have forgotten about. :) Angelic Marnier talks to us about the what and how of making this additional revenue stream happen.

This is something that actually came up during one of my private session client calls... I think you'll like it. :)

One of the biggest challenges that speakers have when trying to get more paid speaking gigs is not knowing where to do exactly. Well here is a super simple way that you can start doing today that will absolutely help you get more paid speaking gigs.

We had a chance to catch up with Pamela DeRitis as she talks about what as Coaches (who might be a little camera shy), can do to get on screen and get that content flowing!