De Novo Academy

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Elliot Tousley & James Landry, co-founders of De Novo Agency, provide music industry insight and expertise on how to create, grow, and monetize a music business.

De Novo Agency


    • Jan 27, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 42m AVG DURATION
    • 48 EPISODES


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    Latest episodes from De Novo Academy

    Elliot Tousley Talks About Music Marketing and Distribution Built for Independent Artists

    Play Episode Listen Later Jan 27, 2022 69:27


    De Novo Agency co-founder Elliot Tousley sat down to chat with Greg Moore, founder of SQUASH, to talk about how music marketing can be effective for up & coming artists and what artists need to know about choosing a music distributor. Learn more about how to grow a music business at DeNovoAgency.com --- Support this podcast: https://anchor.fm/denovoagency/support

    The Step Every Independent Artist is Skipping

    Play Episode Listen Later Oct 28, 2021 33:08


    Learn more at Denovoagency.com --- Support this podcast: https://anchor.fm/denovoagency/support

    Are Music Blogs Dead?

    Play Episode Listen Later Oct 28, 2021 33:18


    James and Elliot dive into the history of music blogs, their peak, their decline, and they discuss if they're totally dead. Learn more about everything you need to know about the music business as an independent artist at Denovoagency.com --- Support this podcast: https://anchor.fm/denovoagency/support

    RIAA Mid-year Review of Music Industry Revenue

    Play Episode Listen Later Oct 28, 2021 32:59


    Subscribe to De Novo Agency on YouTube for more in-depth discussion about the music industry. Check out www.denovoagency.com to learn more --- Support this podcast: https://anchor.fm/denovoagency/support

    Would You Take $500K or Dinner with Jay Z

    Play Episode Listen Later Sep 16, 2021 30:56


    This might be the easiest question of all-time. Take the money Subscribe to De Novo Agency on YouTube for more in-depth discussion about the music industry. Check out www.denovoagency.com to learn more --- Support this podcast: https://anchor.fm/denovoagency/support

    At What Point Does a Record Deal Make Sense?

    Play Episode Listen Later Aug 19, 2021 48:28


    James & Elliot talk about a recent Twitter thread from CHIKA about her experience with signing to a label as an independent artist. Subscribe to De Novo Agency on YouTube for more in-depth discussion about the music industry. Check out www.denovoagency.com to learn more --- Support this podcast: https://anchor.fm/denovoagency/support

    Conversation with Chadster about his Feature with 6LACK

    Play Episode Listen Later Aug 10, 2021 38:04


    Elliot Tousley sits down to talk with @Chadster to learn more about him, his album, and how he was able to land 6LACK as a feature --- Support this podcast: https://anchor.fm/denovoagency/support

    Audio Engineer or Producer, What's More Beneficial?

    Play Episode Listen Later Jul 14, 2021 26:49


    James Landry & Elliot Tousley debate which is more important to an independent artist, an audio engineer or a producer. Learn more at denovoagency.com --- Support this podcast: https://anchor.fm/denovoagency/support

    BOM#30 Would You Rather- 15K Fans, or a TikTok from Kylie Jenner?.mp3

    Play Episode Listen Later Jul 5, 2021 33:58


    Big debate on our Instagram page with this one, what would be more beneficial: 15K true fans, or 1 TikTok post with your music in it from Kylie Jenner --- Support this podcast: https://anchor.fm/denovoagency/support

    BOM#29 Sony Music Is Wiping Out the Old Debts of Catalog Artists

    Play Episode Listen Later Jun 16, 2021 33:05


    Sony said it “will no longer apply existing unrecouped balances to artists and participant earnings generated on or after January 1, 2021 for eligible artists and participants.” Big news! Learn more about the music business by following @DeNovo.Agency on Instagram --- Support this podcast: https://anchor.fm/denovoagency/support

    BOM#28 - Booking Shows After Covid & Billboard's 'Artist of the Decade'

    Play Episode Listen Later Jun 7, 2021 42:55


    Elliot Tousley and James Landry break down the ins & outs of music industry for independent artists. This week they discuss what it will generally be like for musicians who are itching to book live performances now that Covid restrictions are loosening up. Also, the duo dive into Billboard naming Drake as 'Artist of the Decade' for the 2010's To learn more about how to grow a music business subscribe to the De Novo Agency YouTube channel and check out Denovoagency.com --- Support this podcast: https://anchor.fm/denovoagency/support

    BOM#27 - Collecting All of Your Royalties & Spotify's New Patents

    Play Episode Listen Later May 24, 2021 49:20


    James Landry & Elliot Tousley discuss how independent artists can collect 100% of their royalties Apple Music's claim of paying a penny per stream as a royalty And the latest patents from Spotify and what it could mean for the future of the platform Learn more on the De Novo Agency YouTube Channel or at Denovoagency.com --- Support this podcast: https://anchor.fm/denovoagency/support

    How the Spotify Algorithm Works: Elliot Tousley

    Play Episode Listen Later May 19, 2021 9:29


    The Spotify Algorithm works very much like the Explore Page on Instagram. The algorithms on Instagram and Spotify both aim to pair users with curated content that they're most likely to like and engage with. Growing your audience as an independent artist who is just starting out, getting algorithms on your side could literally be the factor that makes or breaks your career. Elliot Tousley, De Novo Agency Co-Founder, breaks down what you need to know about the Spotify Algorithm. Check out De Novo Agency at https://denovoagency.com/ --- Support this podcast: https://anchor.fm/denovoagency/support

    New Music Isn't Always the Answer: Elliot Tousley

    Play Episode Listen Later May 19, 2021 9:44


    Spotify's algorithm doesn't work based off of HOW your song sounds, it is based off of the immense amount of data they gather from those who listen to you. Spotify's algorithm likes to find patterns in the data, the more clearly they see where your content resonates, the sooner they will start spreading that content! Check out De Novo Agency at https://denovoagency.com/ Follow Elliot @Elliot.Tousley --- Support this podcast: https://anchor.fm/denovoagency/support

    BOM#26 - Rolling Out an Album & What Major Record Labels Are Looking For in Independent Artists

    Play Episode Listen Later Apr 14, 2021 46:07


    Subscribe to our YouTube channel to learn everything you need to know about owning & growing a music business. Download our ebook, '6 Steps to a Profitable Fanbase' Follow @Elliot.Tousley and @JamesLandry_ on Instagram Check out Denovoagency.com to see how we can help you grow a music business --- Support this podcast: https://anchor.fm/denovoagency/support

    BOM#25 - Apple Music Invests in United Masters, Lil Nas X & Nike Lawsuit, and Hard vs. Soft Ticket Sales

    Play Episode Listen Later Apr 6, 2021 60:06


    Subscribe to our YouTube channel to learn everything you need to know about owning & growing a music business. Download our ebook, '6 Steps to a Profitable Fanbase' Follow @Elliot.Tousley and @JamesLandry_ on Instagram Check out Denovoagency.com to see how we can help you grow a music business --- Support this podcast: https://anchor.fm/denovoagency/support

    BOM#24 - The Grammy Awards & NFT's

    Play Episode Listen Later Mar 24, 2021 53:34


    Subscribe to our YouTube channel to learn everything you need to know about owning & growing a music business. Download our ebook, '6 Steps to a Profitable Fanbase' Follow @Elliot.Tousley and @JamesLandry_ on Instagram Check out Denovoagency.com to see how we can help you grow a music business --- Support this podcast: https://anchor.fm/denovoagency/support

    BOM#23 - Square Buys Tidal, Beat Leases, & Protecting Your Business

    Play Episode Listen Later Mar 24, 2021 56:43


    Subscribe to our YouTube channel to learn everything you need to know about owning & growing a music business. Download our ebook, '6 Steps to a Profitable Fanbase' Follow @Elliot.Tousley and @JamesLandry_ on Instagram Check out Denovoagency.com to see how we can help you grow a music business --- Support this podcast: https://anchor.fm/denovoagency/support

    Scammy Marketing Companies, Releasing Albums, How to get a Job in the Music Business

    Play Episode Listen Later Feb 26, 2021 51:29


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. --- Support this podcast: https://anchor.fm/denovoagency/support

    Interview w/ MIT graduate, Aniche, & Concerts after Covid

    Play Episode Listen Later Feb 1, 2021 73:44


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists --- Support this podcast: https://anchor.fm/denovoagency/support

    Some great Q&A with our audience, 'Should I go to music school?"

    Play Episode Listen Later Jan 29, 2021 60:05


    Elliot Tousley & James Landry talk about how Spotify has managed to actually never be profitable and still operate. The co-founders of De Novo Agency & Songflowr Music Distribution, give their takes on everything you need to know about owning and growing a music business. Subscribe to our YouTube Channel or come to DeNovoAgency.com to learn more. Enjoy! --- Support this podcast: https://anchor.fm/denovoagency/support

    What More Do We Know About Distrokid & Spotify

    Play Episode Listen Later Jan 17, 2021 66:42


    An update from Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr Music Distribution, about the status of the 100k+ songs that were taken off of Distrokid at the beginning of 2021 and if Distrokid and Spotify are still pointing fingers at each other and leaving artists out to dry (they are).

    100,000+ Songs Removed From Spotify - What's Going On With Distrokid?

    Play Episode Listen Later Jan 5, 2021 52:09


    Elliot Tousley & James Landry talk about how Spotify has managed to actually never be profitable and still operate. The co-founders of De Novo Agency & Songflowr Music Distribution, give their takes on everything you need to know about owning and growing a music business. Subscribe to our YouTube Channel or come to DeNovoAgency.com to learn more. Enjoy!

    "Spotify Has Never Been Profitable." Here's Why

    Play Episode Listen Later Dec 9, 2020 41:35


    Elliot Tousley & James Landry talk about how Spotify has managed to actually never be profitable and still operate. The co-founders of De Novo Agency & Songflowr Music Distribution, give their takes on everything you need to know about owning and growing a music business. Subscribe to our YouTube Channel or come to DeNovoAgency.com to learn more. Enjoy!

    Using a Lead Song to Give Spotify Direction

    Play Episode Listen Later Dec 1, 2020 60:21


    Elliot Tousley & James Landry talk about how artists can use a Lead Song as a tool to give Spotify direction and land on Algorithmic Playlists. The co-founders of De Novo Agency & Songflowr Music Distribution, give their takes on everything you need to know about owning and growing a music business. Subscribe to our YouTube Channel or come to DeNovoAgency.com to learn more. Enjoy!

    Everything You Need to Know About Music Distribution & Songflowr

    Play Episode Listen Later Nov 17, 2020 78:20


    Elliot Tousley & James Landry sit down and talk about how and why they started their music distribution company Songflowr and what sets it apart from the other music distributors. The co-founders of De Novo Agency & Songflowr Music Distribution, give their takes on everything you need to know about owning and growing a music business. Subscribe to our YouTube Channel or come to DeNovoAgency.com to learn more. Enjoy!

    James & Elliot talk about how to leverage Blog Placements, 'themed' songs & releases, and how to set Spotify up in your favor

    Play Episode Listen Later Nov 9, 2020 45:53


    James Landry & Elliot Tousley sit down to talk about how to leverage Blog Placements, 'themed' songs & releases, and how to set Spotify up in your favor as an Independent Artist. The co-founders of De Novo Agency & Songflowr Music Distribution, give their takes on everything you need to know about owning and growing a music business. Subscribe to our YouTube Channel or come to DeNovoAgency.com to learn more. Enjoy!

    Creating a Brand Image, Re-Branding, how to Craft a Marketing Narrative, & an interview w/ Amy Ioné

    Play Episode Listen Later Nov 5, 2020 59:53


    Elliot & James sit down and chat with @CherriesOnTop.co (Amy Ioné) about how Independent Artists can create a brand, when it's time to re-brand and how to do it, and how to craft a marketing narrative. - Elliot Tousley & James Landry, co-founders of De Novo Agency & Songflowr Music Distribution, give their takes on everything you need to know about owning and growing a music business. Subscribe to our YouTube Channel or come to DeNovoAgency.com to learn more. Enjoy!

    More Alleged Music Marketing SCAMS From Artists Like Royce Da 5-9, Redman, & Fat Joe, and an Interview w/ Grizzy Hendrix

    Play Episode Listen Later Nov 2, 2020 70:42


    Elliot & James sit down and chat with Hip-Hop artist Grizzy Hendrix to talk about the latest alleged scam in the music business. Learn how to spot scams like this and avoid them! The co-founders of De Novo Agency & Songflowr Music Distribution, give their takes on everything you need to know about owning and growing a music business. Subscribe to our YouTube Channel or come to DeNovoAgency.com to learn more. Enjoy!

    Ringo Starr, Tricks for Mixing & Mastering, and an Interview with Audio Engineer Aaron Mattes

    Play Episode Listen Later Oct 27, 2020 67:13


    Today's episode goes into detail with an Audio Engineer who works for Atlantic and Warner Records and who has worked with artists such as NLE Choppa & ASAP Rocky. When is the best time to hire an audio engineer as an independent artist? Elliot Tousley & James Landry, co-founders of De Novo Agency & Songflowr Music Distribution, give their takes on everything you need to know about owning and growing a music business. Subscribe to our YouTube Channel or come to DeNovoAgency.com to learn more. Enjoy!

    Big Sean, Record Contracts, an Interview w/ CURTI$Y, & Pre-Save Campaigns

    Play Episode Listen Later Oct 15, 2020 85:51


    Elliot Tousley & James Landry, co-founders of De Novo Agency & Songflowr Music Distribution, give their takes on everything you need to know about owning and growing a music business. Subscribe to our YouTube Channel or come to DeNovoAgency.com to learn more. Enjoy!

    Eddie Van Halen, Howard Stern, and an interview w/ B3 The Third

    Play Episode Listen Later Oct 11, 2020 55:42


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists

    Music Modernization Act, Promoting During an Election, and an Interview w/ D.O.P.E

    Play Episode Listen Later Oct 1, 2020 55:02


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists

    Kanye West Giving Back GOOD Music Masters, Interview with KingTrey, and Matching NBA Stars to Rappers

    Play Episode Listen Later Sep 28, 2020 42:42


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists

    Why you should release music on Friday

    Play Episode Listen Later Jul 5, 2020 1:21


    James Landry gives a quick overview on why you should release your music on Friday as an independent artist or label.

    How Elliot & James Met, Benefits of an LLC, How to Write-off Business Expenses, and Creating Your Target Audience on Spotify

    Play Episode Listen Later May 28, 2020 61:49


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists

    Elliot Tousley & James Landry appear on the Break The Business Podcast to talk Songflowr and the Spotify Algorithm

    Play Episode Listen Later May 28, 2020 15:25


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, join the Break The Business Podcast to talk about data-driven Spotify Promotion and the best way musicians can distribute their music. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE DNA Toolkit

    Music Distribution, Do You Need A Copyright?, & How Our Spotify Promotional Program Works

    Play Episode Listen Later May 21, 2020 68:57


    Elliot Tousley & James Landry answer more questions from De Novo Agency followers on a live Facebook Webinar from May 20, 2020. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE DNA Toolkit

    What's the difference between a target audience and a fan base? How to market specifically to your target audience on Spotify

    Play Episode Listen Later May 18, 2020 57:29


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists

    How to form a Target Audience, whats a true 'Fan?', how to market during Corona Virus

    Play Episode Listen Later May 7, 2020 59:32


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists

    How COVID-19 is Accelerating Changes in the Music Industry

    Play Episode Listen Later Apr 30, 2020 3:20


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists

    Why you need separate LLCs for yourself and your Record Label

    Play Episode Listen Later Apr 28, 2020 1:44


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists

    How Does Our Spotify Outreach Program Work?

    Play Episode Listen Later Apr 27, 2020 7:13


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists

    Spotify Playlists v. Apple Music Playlists

    Play Episode Listen Later Apr 27, 2020 2:07


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists

    How Spotify Generates Similar Artists

    Play Episode Listen Later Apr 24, 2020 4:03


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists

    Attorney James Landry on how Musicians can Clear a Sample

    Play Episode Listen Later Apr 13, 2020 3:57


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists

    The latest on Tekashi 69, Elliot Tousley does Q&A, How to find a target audience, and more!

    Play Episode Listen Later Oct 1, 2019 25:11


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists

    Establishing a Music Business and Marketing on Instagram

    Play Episode Listen Later Jul 26, 2019 40:23


    Elliot Tousley & James Landry, co-founders of De Novo Agency and Songflowr, host the Business of Music Podcast. If you’re an independent artist journeying from ‘fun music hobby’ to ‘profitable music business’ we can help! Helping artists develop the business end to their music talent is something we take pride in. Check out DenovoAgency.com to learn which of our programs fits you best. Download our FREE Toolkit for Independent Artists

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