Griffin Realty Group | Ask A Griffin Podcast by Danny Griffin

In "How Will Home Sellers & Buyers Know What Makes You Different?", we discuss the importance of differentiation in a crowded real estate market. To stand out, you must offer something unique and empowering for both sellers and buyers. It's important to understand the context of your ideal client to ensure your offer resonates with them. Giving away valuable information for free is a great way to build trust and establish your expertise. By focusing on differentiation and value, you can set yourself apart and attract the right clients.    GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056 

Many real estate agents and trainers like to quip that, “buyer are liars,” and that thought is a terrible way to begin your approach to help a home buyer. The simple truth is that buyers start their search at the outer ring of the bullseye not sure of what they really want to buy. It's best to recognize that as well as the fact that they migh be stressed about making a large emotional and financial decision.   GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056 

Many home sellers overthink reconditioning their property before selling. While upgrading major items over the lifetime of owning a home is never a bad idea, the most important first step is to spend time having the property professionally cleaned outside and inside. This action step has an enormous positive change when it comes to not only the physical experience when a buyer visits but also showing the buyer that you have cared for the property. If you don't present it cleanly, they will assume you didn't care for it in general, and will devalue it versus the competition. Learn more: https://thegriffin.co/fastest-way-renovate-your-home-before-selling-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056 

Most agents do not have a formal education in marketing and are therefore unaware of the term avatar, which refers to the profile of the perfect customer. In real estate it's easy to choose an avatar by geography and price range, however, it's even more critical to understand the psychographics of “why” the avatar is taking action and “how motivated” they are to take action. Yet the most important factor in determining avatar, is to truly pursue the ideal customer from the beginning of your career and never be satisfied with a plan B avatar.    Learn more: https://thegriffin.co/who-is-your-ideal-client-ask-a-griffin-2/   GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056 

Many cash buyers assume that a cash offer is the most important factor in their offer. However, that's not always the case depending on the particular seller's needs. In all cases it's best to remember that you likely will be asked to show proof of funds and should not be offended, rather simply prepared with a letter from your financial institution validating your liquidity and ability to close quickly. That's the most effective way to leverage a cash offer.  Learn more: https://thegriffin.co/when-paying-cash-dont-assume-its-your-best-leverage-ask-a-griffin/   GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056 

In conclusion, pricing out major deferred upgrades is a crucial step in ensuring a successful home sale negotiation. By having professional estimates and/or completing renovations in a simple, appealing style, you can increase the overall value of your home and avoid any unnecessary challenges during negotiation.  Learn more: https://thegriffin.co/how-to-avoid-negotiation-surprises-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056 

Too many real estate agents think that marketing starts with internet lead generation software or advice to target a certain type of lead when a most important first step is to stay focused on choosing the geographic area within which you want to do business. This is easily determined by looking in the Multiple Listing Service to a reasonable area with plus or minus 500 sales in the last year.  Learn more: https://thegriffin.co/where-is-your-target-market-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056 

You'll often hear real estate agents ask if the buyer has been pre-approved. We should clarify that pre-approval is at the beginning of a full process of underwriting not only the buyer's capability to borrow money and pay it back over time, but also a question of whether or not the property itself has enough appraised value to merit the loan. Never assume anything until underwriting gives a “clear-to-close.”    GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056 

Many people spend years living in a property and give little consideration to selling someday. As a result, they tend to neglect maintenance projects that protect the market value. Therefore, if you're thinking about selling you must realize that buyers will perceive your property to be worth less if they have to assume responsibility for upgrading your home. It's best to start with the lowest cost projects that give the home a more solid feeling. Learn more:  GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056   

Many real estate agents assume they the know enough people who will refer them so that they will actually be able to build a business. However, that assumption is usually never true except in rare occasions where the referral business is set up in a professional and systematic way. Therefore, is critical the you learn how to leverage marketing to introduce yourself and your services to people that you don't know so that you can build a sustainable business.  Learn more: https://thegriffin.co/does-marketing-help-you-find-business-the-griffin-realty-group-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056     

When a buyer makes an offer on your property, most of the time they will include a home inspection. The purpose of that inspection is to identify any and all problems with the physical property. Therefore, it's best that you hire your own inspector to perform an inspection to identify any issues upfront so that you can rectify problems before they cost you a sale.  GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056     

One of the most important things to remember when you're building a business is that, ‘Nobody's coming to help you. Real estate agents who are independent contractors are fully responsible for building their own businesses no matter how much help they receive from their brokerage. The key is to build, follow and adjust a simple and effective business plan.  Learn more: https://thegriffin.co/whos-going-to-help-you-build-your-business-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056       

Getting pre-qualified for a mortgage loan is every smart homebuyer's first step. Once the buyer knows what they are qualified to spend they can see more clearly what that money is actually buying and help their agent negotiate on their behalf from a position of strength.  Learn more: https://thegriffin.co/is-financial-pre-qualification-beneficial-ask-a-griffin-podcast/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056     

Many sellers prepare to sell their property by comparing the condition of their property to other properties that are currently active on the market, rather than properties that most recently sold. The key is to look at the condition of properties that have already sold and be honest about your comparisons.  Learn more: https://thegriffin.co/compare-your-propertys-condition-to-sold-ask-a-griffin/   GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056    

Most real estate agents have never taken the time to write down a clear financial target. In order to get started simply write down an aggressive but realistic amount of money, verify that agents in your area are already doing that, then figure out how many transactions at the median price you'll need to be successful.  Learn more: https://thegriffin.co/are-you-setting-financial-targets-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056     

Too many home buyers believe that representing themselves by going directly to listing agents will save money. The truth is that although there's plenty of information on the Internet, it's no comparison to the information that a good buyer's agent with good insight can offer a buyer when negotiating the best price and terms. GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056   

Many sellers don't understand how critical it is to list their property at the correct asking price in any market environment. The assumption that cheating their price to the high side is harmless is incorrect thinking. The wrong asking price decreases buyer traffic and feedback. The hope that someone will just “bring you an offer” is a poor strategy and will only encourage a savvy buyer to bring a much lower offer. Therefore, even if your asking price is incorrect to begin with, you must adjust it downwards to be competitive.  GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056  

The greatest challenge for all real estate agents is that they think they can simply sell some properties and a business will emerge. Unfortunately, that's delusional. Ultimately, to be successful, an agent must consciously develop the correct tri-polar personality and become a visionary, a system builder and an assembly line worker. GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056     

Real Estate Agents & Agencies in certain states are allowed to enter into a written disclosed dual agency relationship with both home buyers and a home seller in the same transaction. The agent remains responsible for confidentiality regarding material personal information and accounting for all funds. Best dual agency practices would call for the agent to properly advise and inform both parties about all pertinent market and property information so that all parties enter into an educated and empowered transaction. GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056   

Too many agents decide to enter the real estate business without a vision for how they will build their business. They assume that by knowing enough people and talking to them about buying or selling real estate they will somehow build a sustainable business. The key is to start off with a simple strategic plan based on how the business already works and customize it for your vision. Learn more: https://thegriffin.co/do-you-have-a-vision-for-a-real-estate-business-that-works-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056     

Real Estate Agents are allowed to enter into a buyer agent relationship with home buyers and become a fiduciary subject to all applicable legal obligations. A fiduciary responsibility obligates the real estate agent to act as a faithful servant or trusted advisor. When engaging in a real estate purchase it's critical to take full responsibility as an informed buyer and choose an agent who also has an extended team of other trusted advisors who will be required to complete the transaction. GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056   

It's understandable that many home sellers believe that their property can't be compared to other properties because of the many variables that make their home unique. While the many differences are stark, it's a false assumption to assume that an organized comparison is impossible. The reality is that simple mathematical formulas help compare apples to oranges by considering many data points, this allows for a much closer comparison in value than might be perceived possible. Learn more: https://thegriffin.co/apples-to-oranges-how-do-you-compare-houses-the-griffin-realty-group-ask-a-griffin-podcast-92/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056   

The reason that most real estate agents struggle to sell more than the average 3 homes per year is because they don't realize that they are the owner of a business. For any business to be successful it must have a plan with solid bones that keep it from collapsing. Once an agent begins to exercise routines based on a good plan, then a predictable and sustainable business will begin to emerge. Learn more: https://thegriffin.co/do-you-have-a-real-estate-job-or-business-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056

The modern day home buyer assumes too quickly that they know exactly how the home buying process works. The idea that accessing homes online is the first and best step is inaccurate. Home buying best practices include connecting with a buyer's agent who will help you navigate the entire process versus simply identifying properties online. Furthermore, buyer agency is easy as compensation is primarily built into the marketplace and mostly requires no up front fees. Learn more: https://thegriffin.co/does-having-buyer-representation-matter-the-griffin-realty-group-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056

Many home sellers have a perception of the way a property is sold. That perception often overweights the importance of marketing. While marketing plays a role, pricing a property correctly is the most important factor in a successful sale. The right price will overcome poor marketing, however, even great marketing will never overcome the wrong price. Learn more: https://thegriffin.co/why-does-the-right-price-matter-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056  

As a real estate agent you must realize that you are building a business and to be successful you need a good plan. However, even with a great plan, you'll need to know that there will be many setbacks as you learn how to be successful and you should not use those challenges as a reason to think you're not capable of building a business. Instead, simply commit to the process and don't quit!  Learn more: https://thegriffin.co/dont-quit-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056    

When the Internet Aged arrive, birth was given to a new world of the wannabe real estate gurus who began convincing the everyday working real estate agent that they had the easy path to riches. Instead they drown them in mostly useless Internet buyer inquiries instead of teaching them how to begin the proper prospecting of seller and buyer relationships that lead to in-person business. So beware the real estate gypsies and their lead generation gimmicks!  Learn more: https://thegriffin.co/beware-the-gypsies-their-triggers-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056

Once you build a profitable real estate business, it's important to pay yourself an owner's dividend first. However, it's just as critical to not waste the rest of the profit on frivolous ideas or shiny objects. It's paramount that you reinvest into the “golden goose” or most profitable activity that's driving your growth if you want to build a predictable business that lasts. Learn more: https://thegriffin.co/profit-scale-ask-a-griffin-podcast/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561

Once you build a successful real estate business based on a strategic approach, it's critical to not get fooled by a “set-it-and-forget-it” attitude. It's critical to subscribe to the Japanese business philosophy of kaizen or continuous improvement. When you constantly work on bettering your business, you begin to bullet-proof it against all external changes that challenge its survival.  GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561  

Too many real estate agents get overly excited when they put a deal under contract only to dump their client onto the closing department and ignore that their client needs them now more than ever before. The most important stage of a real estate transaction is the closing process. So, pay close attention to your client, offer top notch service, and you'll win a raving fan who's likely to refer to your business for life! Learn more: https://thegriffin.co/are-you-earning-your-referrals-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561  

When you are writing an offer on behalf of your buyer or accepting an offer on behalf of your seller, be sure to write or accept dates that are realistic and will be met without the need for unnecessary timeline extensions. Be diligent especially when it comes to keeping good records of all significant communications with all parties to the transaction to stay compliant and protect your client. Learn more: https://thegriffin.co/are-you-considering-dates-seriously-ask-a-griffin-2/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561    

A real estate closing process is a complicated orchestration of many critical dates, deadlines, and third parties, such as home inspectors, mortgage brokers and attorneys. Therefore, it's more often than not something goes wrong. Therefore, as the orchestra leader you must anticipate what could go wrong and be out in front of offering solutions to keep the closing on track.  Learn more: https://thegriffin.co/are-you-anticipating-closing-challenges-providing-solutions-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561    

As you switch from a sales brain to an administrative brain you must also get help from detail-oriented people. However, do not run away from your responsibility to be the leader and explain the closing process to your client while also stepping in to handle any closing issues that threaten the sale.  Learn more: https://thegriffin.co/are-you-abdicating-your-responsibilities-to-others-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success  - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561

Agents spend too much time trying to sell a particular house versus trying to read what their client is feeling and thinking about the process. By asking good questions an agent can begin to identify solutions that help their clients make informed decisions rather than being pressured through sales techniques. Learn more: https://thegriffin.co/should-you-read-your-client-or-sell-them-ask-a-griffin/   GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561       

The Internet Age has forced the world to be more transparent and give away most all information for free. Therefore, the honest, servant-minded agent understands that the constant curating, organizing, and giveaway of our best information positions them as the go-to authority with nothing to hide and everything to win. In this scenario there is no need to oversell themselves as quality business is now being magnetically attract.  Learn more: https://thegriffin.co/why-does-the-serve-first-mindset-work-best-the-griffin-realty-group-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561           

Sales is a department not a wholistic approach to running a real estate agent business. You must have the perspective of a business owner to focus on constant new business development so you don't become a hobbyist sitting around waiting for other people to hand you referred sales opportunities.  Learn more: https://thegriffin.co/why-do-most-agents-make-the-mistake-of-starting-with-sales-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561      

Repurposing your core content is how to avoid getting overwhelmed by all the decisions you think you need to make when it comes to managing social media to present your message. Start by creating your core content physically and then digitally on a regular frequency.  Learn more: https://thegriffin.co/do-you-repurpose-your-content-for-multiple-media-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561     

It's very important when presenting to sellers and buyers a very clear plan in simple steps. When you do that the affect is that you'll begin to eliminate misperceptions about the process and give the consumer a clear path to success.  Learn more:  https://thegriffin.co/do-you-demonstrate-a-clear-plan-based-on-tangible-benefits-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561       

Too many agents take content and it's power to convert for granted. They assume that it's ok to “drip” unorganized content onto the consumer. The best agents realize that the presentation of your professionalism begins with your online emails that offer the consumer a deeper experience when they are ready. Learn more: https://thegriffin.co/how-do-you-deliver-your-consumer-insights-without-being-invasive-the-griffin-realty-group-ask-a-griffin-podcast-71/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561     

The Internet allows sellers and buyers to start their education process early online and they will gravitate to agents who provide the most helpful information for free. Therefore, you must be willing to give away your best what-to-do information for free so that you can get your face-to-face how-to-do-it-with me face-to-face meeting after your giveaway. Learn more: https://thegriffin.co/why-will-waiting-for-a-face-to-face-meeting-hurt-you-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561   

The concept of bringing all of your leads to a conclusion is simply the intelligent business owners approach to ensuring that all contacts purchased or collected must become part of a final sale or eliminated from the database. Not doing so will pollute the business. Learn more: https://thegriffin.co/why-should-you-bring-all-of-your-leads-to-a-conclusion-ask-a-griffin-podcast/   GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561     

The moment that buyer and seller consumers gained access to the property information online they could start their process for buying or selling much earlier, which forced real estate agents to build long term follow-up systems that ensure competition-less business in the long run.  Learn more: https://thegriffin.co/why-should-all-communication-systems-be-built-for-the-long-term-the-griffin-realty-group-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561     

A wise man once taught me that prospects pursued run away. Although I believe in the aggressive pursuit of business, I have also learned the starting with the mindset of a concierge best serves the consumer and ultimately attracts more than enough business. It's critical to discover the real reason a prospect is moving and to work together in a way that respects their true timing.  Learn more: https://thegriffin.co/are-you-considerate-of-a-prospects-timing-or-pushing-too-hard-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561     

Once we have our database system properly setup we must then decide how we are going to communicate with our contacts. Unfortunately, the ugly concept of drip emails has proliferated and lead us to believe that somehow mediocre content, slow dripped via email will miraculously convert contacts to closed business. Instead, we must be intentional about delivering our best educational content for free and expect nothing in return to build effective email follow up that attracts business to us.  Learn more: https://thegriffin.co/is-your-email-communication-a-mindless-drip-or-a-meaningful-educational-process-the-griffin-realty-group-ask-a-griffin/   GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561 

Once you have segmented your database into appropriate categories you must attach a reminder campaign for each. These campaigns should launch tasks that must be completed in a timely fashion thus holding you and your team accountable to the work that must get done for each and every contact until a final conclusion is reached.  GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561   

The best description of CRM is Contact Relationship Manager because that allows you to see a “contact” as just information that needs to be segmented based on the relationship you do or don't have with them. Leads, Prospects & Clients all must be treated differently in order to prioritize and manage your assembly line so that the business never starts and stops.  Learn more: https://thegriffin.co/are-you-segmenting-your-database-into-relationship-building-modules-ask-a-griffin/   GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561     

Although it sounds cold at first to set your database up like a manufacturing assembly line, it's critical to do so to ensure that the best prospects are converted to clients who follow your plan and become part of your database's best asset: your happy past client list!  Learn more: https://thegriffin.co/are-you-setting-up-your-database-like-an-assembly-line-the-griffin-realty-group-ask-a-griffin/   GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561   

Many real estate agents don't understand that the true future value of their business will be built and maintained inside of their database. If an investor where to be interested in buying your book of business or even agency, it's critical to be able to demonstrate the monetary value of each contact and that you are maintaining a never ending relationship. GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561    

Too many agents believe that it's ok to make a marketing promise and not truly fulfill on that offer. For those that understand the benefit of a true and thorough fulfillment that focuses on giving away their best information for free, there will be a master key that ultimately unlocks the door of trust and leads to more happy clients that help grow your business!  Learn more: https://thegriffin.co/are-you-ready-to-make-good-on-your-promises-the-griffin-realty-group-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561

When agents think about getting their message out they, they quickly default to the Internet as their primary Media and dive deeply into Social Media in particular. It's far better to start by thinking about which media is the best delivery vehicle for your offer that will help you create real prospects who have a real reason to sell of buy property inside the next 12 months. Advanced marketers understand that best practices include multiple media coordinated together in layers.  Learn more: https://thegriffin.co/which-media-channel-will-you-use-to-deliver-your-offer-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com   SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561  

When creating your message you must believe that you can and will be unique. When you realize that most aggressive marketers are too pushy and often use bait and switch techniques you'll realize very quickly that by simply being honest and striving to truly serve sellers and buyers you'll be able to create a highly effective marketing message that will help buyers and seller get to know you, until they like you and ultimately trust you with their business. Learn more: https://thegriffin.co/what-is-your-offer-ask-a-griffin/ GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561