Jaci Russo is a nationally known Brand Strategist imparting 20+ years of experience weekly. This podcast is now the Swiss Army Knife in your toolkit, the strategist in your pocket, the conversation changer, about your brand, you’ve been looking for.
Chris Bond joins He Said, She Said: Razor Branding™ Podcast to talk about the importance of hiring and keeping the right people to not only build a strong company, but also a stronger brand. Chris Bond, CEO and Founder of Bluewater, is equipped with 30+ years of experience in Learning and Talent Management, sharing his knowledge through articles, speaking, and consulting. He strongly believes that companies should focus on relationships, impact, and flexibility to improve processes, reduce expenses, and drive bottom-line revenues. Join this episode of He Said, She Said: Razor Branding™ Podcast to “grow a business for the future,” as Bond would say.
Leslie Gibbs joins the He Said She Said: Razor Branding™ Podcast to talk about her experience in developing brand strategies and the importance of having a strategy for every brand. Leslie Gibbs is a career marketer with a passion for helping brands discover and implement strategic plans. Her time as a Chief Strategy Manager, with companies like Modern Vascular, has provided her with a unique insight into the best practices, what to look out for, and what to avoid. She specializes in brand strategy, marketing infrastructure, strategic alliances, and direct-to-consumer customer acquisition. With discipline and strategy as her top priority, Gibbs is ready to share her insights on this episode of He Said She Said: Razor Branding™ Podcast.
Nick Gray joins the He Said, She Said: Razor Branding™ Podcast to talk about building relationships, and how relationships play such a big role in not only branding, but in life. Nick Gray is an entrepreneur and author living in Austin, Texas. He started and sold two successful companies: Flight Display Systems and Museum Hack. Nick is the author of The 2- Hour Cocktail Party, a step-by-step handbook that teaches you how to build big relationships by hosting small gatherings. Over 75,000 people have watched his TEDx talk about why he hates most museums. He's been featured in The New York Times, The Wall Street Journal, and New York Magazine called him a host of “culturally significant parties.”
Kevin Maney joins the He Said She Said: Razor Branding™ Podcast to discuss Category Design, and how he helps companies dominate new market categories. Kevin is a journalist who has been covering tech and society for 30 years, and is the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a partner at Category Design Advisors where he and his team guide leadership teams to help them define, develop, and ultimately dominate new categories of business.
On this episode of the He Said, She Said: Razor Branding ™ Podcast, Jaci and Michael welcome Dave Snyder to talk about Content Marketing, and how to best use it and manage it in today's ever-changing digital world. It's a problem all businesses face as they try and keep up with demand, while also protecting the integrity of their brand. Dave provides great insight on this topic, in an entertaining and enlightening conversation. Dave Snyder is the CEO of CopyPress. His background in SEO, social media, and content marketing led Dave to look for a better way to scale and create content. That search led to the formation of CopyPress. Today, CopyPress is one the most trusted content providers online working with brands like Stitchfix, Fanatics, and LinkedIn. With help from CopyPress, his clients are able to increase their organic web traffic, improve their search engine rankings, and build their brand awareness.
Join Jaci and Michael Russo on this addition of the He Said, She Said: Razor Branding™ Podcast as they discuss, "What is a Brand?" At first glance, it sounds like a silly question. After all, the term branding has become part of our everyday vernacular. But with so many interpretations and uses, it's important to bring some clarity to what it means for practical usage. In this episode, Jaci and Michael Russo share what they've learned over their combined decades of experience working in branding and with each other - providing their insight and best practices on not only how to define what brand is, but how to use branding to improve your business.
In our “5 R's of Branding," the first principle is probably the most important – REALIZE; The consumer owns the brand, and the only way to help influence perceptions and encourage loyalty and trust, comes from the relationships you build over time. Rob Kessler, the inventor and co-founder of Million Dollar Collar, knows a few things about relationship building and joins us on the He Said, She Said, Razor Branding Podcast. Before Million Dollar Collar, Rob built a screen printing and embroidery business from a spare bedroom in his house to over $1,000,000 in revenue before selling the company. Rob's sales experience in several high-dollar industries including Diamonds, Real Estate, and Automotive Sales, provided a unique blend of backgrounds to transition him into the fashion world. His ability to look at the world through a different set of lenses than most people led to his success in every sales job and with both of his businesses.
At RUSSO, we talk a lot about consumer behavior and the importance of consumer insight to develop messaging that not only resonates but also inspires. Today, we welcome Professor Aaron Ahuvia, Ph.D., the world's leading expert on brand love, i.e. how love works when we love a brand, product, or anything else that isn't a person. In his new book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our mysterious, tangled relationships with loved objects and activities, including loved brands and products. He is also a leading expert on the psychology of happiness, focusing on how money, shopping, and spending influence our wellbeing. Also, he has co-authored a United Nations report on happiness and public policy.
A lot of people are talking about storytelling these days, but what does that mean exactly, and how do you go about telling yours? Joining us on the He Said, She Said Razor Branding podcast to discuss this is Lindsay Pinchuk, an award-winning entrepreneur, consultant, community builder, connector, storyteller, expert marketer, social media maven, spokesperson, on-air expert, small business champion, and Mom. Lindsay's lent her expertise to 200+ television segments, given interviews on 40+ podcasts, and has been featured or contributed to stories in Time Magazine, The Wall Street Journal, Parents.com, Babycenter.com, “The Doctors,” “Access Live,” The Chicago Tribune, Crain's Chicago Business, Chicago Magazine and many more as both a parenting/lifestyle expert AND as an entrepreneur/small business expert. Today, Lindsay works with individuals, brands, and companies, both large and small, to tell their brand's story, grow the communities who support them, and ignite their success both on and offline. She offers both coaching and consulting services including business growth, branding, community growth, marketing, content, and social media strategy. You can also find Lindsay behind the mic interviewing some of the most incredible entrepreneurs she knows during her weekly podcast, Dear FoundHer.
Joining us on the He Said, She Said Razor Branding™ Podcast today to discuss Entrepreneurial Branding is Travis Rosbach. Capt. Rosbach has spent the last three decades enhancing his entrepreneurial skills. Throughout the years, Mr. Rosbach has been proud to invent and found Hydro Flask®, work as a business broker, fly as an Airline Pilot, is an active Professional Speaker, and start The Tumalo Group, providing sourcing, advising, and consulting. His clients include various industries, celebrities, individuals, and even countries. He not only shares his tradecraft with others but also practices it in the many startups in which he is currently involved. Besides Entrepreneurship, Mr. Rosbach's Experience Includes: - SCUBA Dive Master/Instructor (PADI 158190) - US Merchant Marine Boat Captain (50 Tons) - Commercial Airline Pilot (ATP) - Oregon Contractors License - Hawai'ian REALTORS License - Yoga Instructor (500 Hour Hatha and Kundalini (NOT 3HO) - Reiki Master - Member of The Explorers Club - Fellow at the Royal Geographical Society.
B2B branding can be a challenge for most, particularly when you are more familiar with a B2C approach that, on the surface, provides more opportunities for emotional connections. Truth is, B2B branding provides the same opportunities; you just have to know where to look. Rob Kirkpatrick, Head of Brand and Communications for Airspace, joins us to discuss his experience with B2B branding and how to connect with businesses on an emotional level. While Rob's current role is guiding marketing efforts for an international tech company, he is no stranger to storytelling. His professional background includes time at CNN, Fox Television, and Townsquare Media. He is the ultimate critical consumer of media and has seen the very best and, unfortunately, the very worst in marketing and advertising. Rob is based in Lafayette, Louisiana, but works directly with teams in Carlsbad, California, and Amsterdam, The Netherlands. He's married and living the #dadlife with two young daughters.
Choosing the right agency is one of the first, and often most important steps in building a strong brand. Joining us to discuss his insight and experience is Jonathan Sachs of iDiscovery Solutions (iDS) – an international eDiscovery firm specializing in solving complex data problems. With over 15 years of consultative sales experience in the areas of eDiscovery, managed review, forensics, cyber, and expert consulting, Jonathan is responsible for all aspects of the iDiscovery Solution's sales and revenue strategy, brand awareness and competitive positioning, and service promotion marketing programs. As iDS's brand manager, Jonathan worked directly with the IDS leadership team to find the right agency for their unique needs.
Focus, or The Who of your brand, is the first of four primary elements RUSSO uses in the RazorBranding™️ process to change the conversation and better position clients within their marketplace. Focus helps define who you are and who your audience is through the use of consumer insight, demographics, psychographics, and personality profiles. Helping to provide some insight on how research plays a large part if finding your audience, is the Associate Director of Marketing for AAAASF, Jen Swanson, MNA CAE. For the last 15 years, Jen has worked to advance the mission of healthcare associations. In her current position, she combines her years of customer services experience with data-based insights and marketing best practices to increase the awareness of AAAASF accreditation while working to enhance and advance internal processes. She enjoys spending time with her husband and her house full of pets, visiting as many zoos as possible, and running an animal education and conservation nonprofit with her husband.
Joining us on the Razor Branding™ is Maureen Dugas Foster, who has developed a superpower she calls manifesting abundance.
Joining the Razor Branding™ Podcast is Leigha T. Porter, founder and artistic director of F.I.R.E. Expressions Performing Arts Conservatory.
Joining us on Razor Branding™ Podcast LIVE is Michael Frugé, owner and operator of Parish Rice.
Joining us on Razor Branding™ Podcast LIVE is Loren Felman of 21 Hats.
Join us as we visit with Michael Murdoch and Robbie Dale, founders of The House and Story Cube.
Joining us is Dan Jurek, LPC-S, LMFT and Roy Petitfils, LPC with Pax Renewal Center.
Joining us on Razor Branding LIVE are Stephen Ortego with SO Studio and Peter DeHart with Make Made to discuss Downtown Lafayette's new wayfinding system.
Joining us on Razor Branding LIVE are Stephen Ortego with SO Studio and Peter DeHart with Make Made to discuss Downtown Lafayette's new wayfinding system.
Joining us is Lauren Kate, Pitch Strategist and Founder of VC Worthy Business.
Joining us is Lauren Kate, Pitch Strategist and Founder of VC Worthy Business.
Joining us are Stephanie Hilton and Bayleigh Frickey, creators of the new dating app called The Meetery.
Joining us are Stephanie Hilton and Bayleigh Frickey, creators of the new dating app called The Meetery.
Internet sensation, Greg Salazar, joins us on the Razor Branding™ Podcast to discuss how his YouTube channel turned into his full-time career as a content creator. Tune in as he shares how he made his big dreams came true with hard work and perseverance.
Internet sensation, Greg Salazar, joins us on the Razor Branding™ Podcast to discuss how his YouTube channel turned into his full-time career as a content creator. Tune in as he shares how he made his big dreams came true with hard work and perseverance.
Park Howell is known as The World's Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, American Express, Walgreens, Banner Health and the United States Air Force.
Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, American Express, Walgreens, Banner Health and the United States Air Force.
Joining us is Rob Wise – CEO and co-owner of ITinspired. In eight years, ITinspired has been honored with the Inc 5000, Inc.'s Best Places to Work, Louisiana Growth Leader, and LSU's Top 100 Tiger Led Businesses awards.
Joining us is Rob Wise – CEO and co-owner of ITinspired. In eight years, ITinspired has been honored with the Inc 5000, Inc.'s Best Places to Work, Louisiana Growth Leader, and LSU's Top 100 Tiger Led Businesses awards.
Joining us on the Razor Branding Podcast is Jennifer Weishaupt – Founder and CEO of Ruby Slipper Cafe/Ruby Slipper Restaurant Group.
Joining us on the Razor Branding Podcast is Jennifer Weishaupt – Founder and CEO of Ruby Slipper Cafe/Ruby Slipper Restaurant Group.
In celebration of brandRUSSO's 20th Anniversary, we will be talking with the founders of the agency, Michael Russo and Jaci Russo - with guest moderator, Melissa Bowen.
In celebration of brandRUSSO's 20th Anniversary, we will be talking with the founders of the agency, Michael Russo and Jaci Russo - with guest moderator, Melissa Bowen.
Join us as we visit with Melissa Bowen - Counselor/Performer/Seeker. A Who Dat, theatre geek, chocolate lover, cat lady, and wife.
Join us as we visit with Melissa Bowen - Counselor/Performer/Seeker. A Who Dat, theatre geek, chocolate lover, cat lady, and wife.
Join us as we visit with Dr. Tait Martin – A Behavior-change scientist, artist, teacher, proud Theta Chi, rabble-rouser, and Wildcat Brothers CEO.
Ekaterina Solomeina is a designer, innovator, entrepreneur and educator. She is also co-author of the British Design book and co-founder of Future London Academy. Ekaterina feels passionate about design, education and is a regular speaker for creative and business organisations, conferences and educational institutions across the globe, including TEDx, OFFF, The Next Web, Brunel University, Yandex, Outreach Digital and others. She is also a consultant for various creative agencies, including NB Studio, St. Lukes and Michael Wolff.
Join us as we speak with Executive Director at Acadiana Center for the Arts, Sam Oliver
Joining the Razor Branding Podcast is Ben Powers - Founder & Partner at Developing Lafayette
Joining us is Lauren + Laken with Something Borrowed Blooms, a rent and return floral boutique.
Coming to the Razor Branding Podcast is Amber Robinson , and Jackie Vargas-Beitia with Bayou Vermilion Preservation Association & Patti Holland with the TECHE Project.
Joining us on the Razor Branding Podcast is Cajundome Marketing Director, Casey White.
Our guest on the RazorBranding™ Podcast is Katie Culbert - who along with her husband Denny own Runaway Dish and Wild Child Wines in Downtown Lafayette.
Joining us is Justin Sylvester – an actor and producer that is best known for his work on Broken Record, The Oscars (2020), and appearances on Daily Pop, E! and the Real Housewives of Beverly Hills.
Coming to the RazorBranding™ Podcast is the Voice of the Ragin' Cajuns – Jay Walker.
Joining us is Andrea Heuston, Founder, and CEO of Artitudes Design – a full-service graphic design firm that specializes in executive communications within the high tech, retail, and non-profit verticals through customized presentations, marketing, and branding solutions. Artitudes Design Inc.
We are back with the President & CEO at Boys & Girls Clubs of Acadiana, Missy Andrade.
Joining us is the owner of Cajun Market Donut Company on Rue Louis XIV – Kane Leonard. Tune in to find out how Kane ended up owning and operating one of the coolest donut shops in Acadiana.
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